We take a look at the brands and products that viewers have taken to heart - and how they could be advertised on BBC shows...
The wearables market has grown significantly in the last three years but brands need to make sure they're innovating in the right direction to acquire new customers.
With children playing an important part in the consumer environment, many marketers want to gain a greater understanding of their knowledge, attitudes, and behaviours
As various recent brand backlashes show, it's vital to thoroughly test your ideas before launching them to the public.
As the dust of the general election settles, many commentators are still stating they didn't see it coming. But we did.
COVID-fatigue: How some brands might be getting it wrong
The consumer landscape has changed dramatically as a result of the COVID-19 pandemic. This is a challenging time for many people as their home and work situations have been completely transformed.
If that landscape is shifting, so must your comms strategy – and fast. Here's some guidance on how to stay on top of the twists and turns…
Tax avoidance and evasion is the number one reason for consumer boycotts of brands, a YouGov study reveals
Consumers aren't fooled by smaller portion sizes, according to data from YouGov
Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research
Finance brands that fail to update their segmentation could find themselves behind the times, neglecting their needs - and those of their customers
Brands need to know how consumers are changing as they are changing - which means keeping audience segments updated on a rolling basis
For brands, big movements in popular perception happen regularly - from unexpected crises to planned product changes. Find out how these things impact on customer attitudes - and how you need to respond.
Millennials came of age during the 2008 recession - so their approach to banking is very different from that of their elders
Research shows that 55 per cent of users employ an ad blocker to protect themselves from malware and viruses
Forget the myth of the distracted multi-screener - they're observant of ads and in search of buying advice
Ad targeting needs to be based on outside connected data sets to bring consumers into sharp focus
Online focus groups are often overlooked - but they can deliver invaluable insights
One in six businesses don't place importance on employees' work-life balance - and small companies lag behind bigger employers on employees' mental well being
YouGov brings together data from
four million people to build a better picture of the world
We speak to figures in the corporate world to find out how organisations should respond when things go wrong
For most organisations, committing to do research is a major undertaking. Find out how to make the most of it with these tips
The dust is settling on the EU vote and businesses are showing signs of resilience, for now at least