Information Links
If the BBC had advertising...
We take a look at the brands and products that viewers have taken to heart - and how they could be advertised on BBC shows...
What does the future hold for wearables?
The wearables market has grown significantly in the last three years but brands need to make sure they're innovating in the right direction to acquire new customers.
Ten tips for surveying children
With children playing an important part in the consumer environment, many marketers want to gain a greater understanding of their knowledge, attitudes, and behaviours
Why you need to test your concepts
As various recent brand backlashes show, it's vital to thoroughly test your ideas before launching them to the public.
Our fresh election methodology can benefit your organisation
As the dust of the general election settles, many commentators are still stating they didn't see it coming. But we did.
Authentic? Consumers’ mixed reactions to current brand comms
COVID-fatigue: How some brands might be getting it wrong
Why understanding your audiences is crucial in getting your message and tone right during COVID-19
The consumer landscape has changed dramatically as a result of the COVID-19 pandemic. This is a challenging time for many people as their home and work situations have been completely transformed.
Understanding changing behaviours in a rapidly evolving consumer landscape
If that landscape is shifting, so must your comms strategy – and fast. Here's some guidance on how to stay on top of the twists and turns…
One in five consumers have boycotted a brand
Tax avoidance and evasion is the number one reason for consumer boycotts of brands, a YouGov study reveals
Cut portion size by the ounce, lose customers by the pound
Consumers aren't fooled by smaller portion sizes, according to data from YouGov
Getting the most out of fast-turnaround research: what you need to know
Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research
Six things you've missed if you haven't updated your segmentation
Finance brands that fail to update their segmentation could find themselves behind the times, neglecting their needs - and those of their customers
Four things every audience segmentation needs
Brands need to know how consumers are changing as they are changing - which means keeping audience segments updated on a rolling basis
Toblerone, Walkers and Samsung: dealing with the unexpected
For brands, big movements in popular perception happen regularly - from unexpected crises to planned product changes. Find out how these things impact on customer attitudes - and how you need to respond.
Five ways millennials are banking differently
Millennials came of age during the 2008 recession - so their approach to banking is very different from that of their elders
Annoying ads aren't the only reason people use ad blockers
Research shows that 55 per cent of users employ an ad blocker to protect themselves from malware and viruses
Multi-screeners are more attentive than you think
Forget the myth of the distracted multi-screener - they're observant of ads and in search of buying advice
Putting a new lens on the programmatic telescope
Ad targeting needs to be based on outside connected data sets to bring consumers into sharp focus
Why online focus groups offer the most honest opinions
Online focus groups are often overlooked - but they can deliver invaluable insights
Small businesses struggle to promote employees' mental well being
One in six businesses don't place importance on employees' work-life balance - and small companies lag behind bigger employers on employees' mental well being
YouGov brings together data from
four million people to build a better picture of the world
More from YouGov
What businesses expect from crisis communications
We speak to figures in the corporate world to find out how organisations should respond when things go wrong
Four things your research agency needs to do for you
For most organisations, committing to do research is a major undertaking. Find out how to make the most of it with these tips
Business confidence rebounds after post-Brexit slump
The dust is settling on the EU vote and businesses are showing signs of resilience, for now at least
-
Heathrow reviews corporate PR roster
-
‘It’s fascinating to be almost behind the scenes’ – PR’s Unsung Heroes: agency marketers
-
Next 15 PR business hit by ‘client spend delays’ in FY
-
Ikea Christmas dinner, Natwest board game, Dunkin and Bisto - Campaigns round-up
-
Havas buys latest comms agency for H/Advisors
-
What about men in PR? PRWeek UK podcast