Last year's agenda

08:30 Registration and refreshments

09:30 Chair’s opening comments

Danny Rogers, Editor-in-Chief, PRWeek

09:40 Panel discussion: The challenge of authentic comms during the ‘cost of living’ crisis

  • The increasing importance of sensitive and timely comms, both internal and external
  • Being mindful of tone, taste, and what’s appropriate amidst potential client and consumer struggles
  • Balancing proactivity and reactivity in your comms: wider lessons learned around communicating in times of public distress

Moderated by: Danny Rogers, Editor-in-Chief, PRWeek
Antonia Bance, Head of Campaigns, Communications and Digital, Trade Union Congress (TUC)
David Ginivin, VP Corporate Communications and Reputation, Sage

10:20 What turbulent economic times mean for the PR industry and the client/agency relationship

  • Insights into in-house marketing spend: will brands ‘downtrade’ to PR in a potential recession?
  • How PR can position itself as the better marketing discipline for brands when it comes to emotive subject areas and lean into culture and community activations
  • Managing the client/agency relationship in tight times: setting expectations for success

Isobel Coney, Managing Director, Red Consultancy
Helen Nunn, Head of PR, Sky

10:55 Fireside chat: Retaining talent - best practice in supporting your staff through 2023

  • As one in four UK PR practitioners are job-hunting to increase their income*, how can brands meet the challenge of rising staff costs?
  • Finding different ways to provide for your employees: the rise of health and wellbeing allowances and more
  • How comms teams can productively approach difficult conversations with employees

Lucy Reynolds, VP & Director of Corporate Affairs, Communications & ESG, Boots UK

Interviewed by: Danny Rogers, Editor-In-Chief, PRWeek

11:20 Panel discussion: How will ESG evolve in 2023 and what should you do to prepare?

Discussion points:

  • What is the purpose of ESG comms today?
  • How should brands define their ESG strategies, for both internal and external audiences?
  • Taking a stance: knowing when and how to speak up and make statements on social issues in an authentic manner
  • How can you future proof your brand in ESG whilst dealing with geopolitical changes and the cost of living crisis?
  • The importance of defining your brand’s social value and policy
  • How should brands measure and report on their ESG activity with authenticity, avoiding purpose-washing or green-washing accusations?

Moderated by: Danny Rogers, Editor-in-Chief, PRWeek
Victoria Johnson, Social Impact and Sustainability, Campaigns Director, BT Group
Cory Reynolds, Director - Corporate Affairs, Biffa
Alison Last, Head of Communications, Kelloggs
Henri Moore, VP & Head of Responsible Business, Haleon

12:00 Chair’s closing comments & end of breakfast briefing

Danny Rogers, Editor-in-Chief, PRWeek