Weekly Edition

December 3rd 2022

Weekly Edition

Analysis

Few legislative wins, many investigations: How companies should prepare for the new Congress

Organizations are understandably nervous they could be called to testify as Republicans wield their new investigative power.

Steve Barrett on PR

Health comms is an unstoppable force

Despite economic headwinds, the health communications sector shows no signs of slowing down.

Podcast

The PR Week: 12.1.2022 - Stacey Jones, Accenture

The consultancy’s top PR executive chats about her company’s approach to comms and discusses the top marketing and communications news of the week.

Women of Distinction

Women of Distinction 2023 opens for entries

Along with Women to Watch, the program honors both established and emerging women leaders in the industry.

Opinion

Shining a light on the ugliness of anti-Semitism

And what organizations can do — beyond emojis and hashtags — to improve acceptance, by Beth Balsam and Gary Goldhammer.

The future of storytelling is grounded in data

There’s one common thread across markets: The press’s interest in ownable, localized data, says OkCupid’s Michael Kaye.

Campaign

Little Leaf Farms customer ‘tastemonials’ lead to 10% sales increase

Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign.

Poll

Could PR agencies really swing a 4-day workweek?

A new study found that five-day workweeks may soon be a thing of the past.

News you may have missed

Edelman initiates ‘strategic review’ of its workforce

The agency is also pausing new hires as it monitors the economic environment.

Weber Shandwick Collective launches Business & Society Futures advisory group

TWSC has also developed a panel of 21 external executive counselors.

The Female Quotient hires Caroline Dettman as chief marketing and creative officer

Amber Coleman-Mortley was also promoted to senior director of community and culture.

‘Do no harm’ applies to startups, too. Healthcare marketers on Elizabeth Holmes' prison sentence

See what marketers and communicators had to say about the sentencing of the ex-Theranos CEO.

Health Influencer 30

Health Influencer 30: Class of 2022

PRWeek highlights the comms execs who are instrumental in helping shape the healthcare sphere.

40 Under 40

40 Under 40 2022: The Next Wave

This year's honorees embody the forward-thinking future of the PR industry.

Bellwether Survey

Communications Bellwether Survey 2022: PR in pole position

The fifth collaboration between PRWeek and Boston University portrays an industry that has the ear of the C-suite but faces new expectations to deliver value.

Agency Business Report

Agency Business Report 2022

Record-breaking revenue growth highlights an industry that has fully recovered from the depths of the COVID-19 pandemic — and then some.

Awards and events

Cigna’s Melissa Skottegaard named chair of PRWeek Healthcare Awards 2023

The health insurer’s CCO will oversee a jury of top PR professionals in the healthcare and pharma comms spaces from the in-house and agency sectors.

PRWeek launches search for top Dashboard 25 comms tech execs

Submissions are open for 2023’s class of Dashboard 25 — the definitive annual list of the most influential players in communications technology.

PRWeek/PR Talent Salary Survey open for responses

Results will appear in the March/April 2023 edition of PRWeek.

Partner content

Can corporate purpose survive recession?

BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape.

In partnership with

PR even the Pope can appreciate: Lessons from the restaurant sector

It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.

In partnership with

For the best brand insights, the consumer is always right

Want your story to resonate? Want to be ahead of trends? Want to be ready for a crisis before it happens? This recent NetBase Quid-hosted webcast provides massive insight to anyone who answers yes to any or all of the above. Hint: Your consumers are the key to it all.

In partnership with