May 29th 2022
Weekly Edition
 
 
Analysis
 
Uptick in boomerang employees puts spotlight on agency culture
Uptick in boomerang employees puts spotlight on agency culture
 
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
 
 
Opinion
 
LA and London: A tale of two cynics?
LA and London: A tale of two cynics?
 
For a comms professional, cynicism is rife in the two pop cultural capitals. But not how you might think, notes FleishmanHillard’s Kev O’Sullivan.
 
 
Poll
 
What is your favorite Pride Month 2022 campaign?
What is your favorite Pride Month 2022 campaign?
 
Absolut Vodka, Zynga and Harry’s and Flamingo are all set for Pride Month.
 
 
Campaign
 
Why Hidden Valley Ranch was used to make a real diamond
Why Hidden Valley Ranch was used to make a real diamond
 
The one-of-a-kind gemstone sold for $12,550, benefiting Feeding America.
 
 
Podcast
 
The PR Week: 5.26.2022 - Rebecca Binny, RayCo Media
The PR Week: 5.26.2022 - Rebecca Binny, RayCo Media
 
The firm’s director of marketing and PR talks all things metaverse and web3.
 
 
Made fresh every week
 
Coffee Break with Arielle Patrick, CCO, Ariel Investments
Coffee Break with Arielle Patrick, CCO, Ariel Investments
 
Patrick discusses the importance of having role models in the C-suite and why purposeful business is good business.
 
 
Brand Film Awards US
 
Brand Film Awards US 2022: The winners
Brand Film Awards US 2022: The winners
 
The complete list of winners and honorable mentions from the 2022 Brand Film Awards US.
 
Brand Film Awards US 2022: Brand Film of the Year
Brand Film Awards US 2022: Brand Film of the Year
 
There can only be one — the best of the best from the 2022 Brand Film Awards US.
 
 

Agency Business Report

 
Agency Business Report 2022
Agency Business Report 2022
 
Record-breaking revenue growth highlights an industry that has fully recovered from the depths of the COVID-19 pandemic — and then some.
 
Agency Business Report 2022: APCO Worldwide
Agency Business Report 2022: APCO Worldwide
 
A new worldwide framework helped APCO grow U.S. revenue by nearly 20% in 2021.
 
Agency Business Report 2022: Porter Novelli
Agency Business Report 2022: Porter Novelli
 
The firm took advantage of remote and hybrid work to ‘support clients from anywhere in the world’ and grew revenue across the business.
 
Agency Business Report 2022: Finn Partners
Agency Business Report 2022: Finn Partners
 
PRWeek breaks down the 2021 numbers of Finn Partners.
 
 
 
Awards and events
 
Target’s Katie Boylan to chair PRWeek Purpose Awards jury
Target’s Katie Boylan to chair PRWeek Purpose Awards jury
 
Entries are open for submissions and the awards winners will be unveiled at a gala ceremony in Chicago as part of the annual PRDecoded conference.
 
PRWeek and BU launch fifth Communications Bellwether Survey
PRWeek and BU launch fifth Communications Bellwether Survey
 
Produced in partnership with Boston University’s College of Communications, the survey — the definitive annual benchmark of the PR industry — is now open for submissions.
 
 
 
News you may have missed
 
Former White House press secretary Jen Psaki to join MSNBC
Former White House press secretary Jen Psaki to join MSNBC
 
Psaki will serve as an analyst and host a new streaming program currently in development.
 
Subway names FleishmanHillard as US PR AOR
Subway names FleishmanHillard as US PR AOR
 
The Omnicom firm is helping to drive Subway’s brand and corporate communications.
 
Yum Brands’ Jerilan Greene to exit the company in July
Yum Brands’ Jerilan Greene to exit the company in July
 
The global chief comms and public affairs officer has been with Yum, the owner of Pizza Hut, Taco Bell and KFC, for 11 years.
 
Citizen Relations names Nick Cowling as CEO
Citizen Relations names Nick Cowling as CEO
 
Cowling has been at the agency since 2007 and started in the new role at the beginning of May.
 
 
Partner content
 
What to make of the news
What to make of the news
 
Ours is an age during which all key stakeholders look to brands for societal leadership. So when major news stories break, those brands are expected to take stands – publicly. Should they always do so, though? And when they do so, how? These questions and others are tackled during this NetBase Quid-hosted webcast.
In partnership with
 
NetBase Quid
 
The redefinition of PR
The redefinition of PR
 
Evolution has always been a must for PR pros to serve brands best. The past couple of years, though, have amplified that like never before, with comms pros assuming oversight over more matters than ever. The leaders on this Notified-hosted webcast both explain and exemplify the discipline’s exciting new era.
In partnership with
 
Notified
 
The 4-Day Work Week: A firsthand look at how it can work for you
The 4-Day Work Week: A firsthand look at how it can work for you
 
Can PR – a business so heavily based on client service – truly take a day off each week? Praytell offers the answer by giving us a look behind the curtain of their seven-month (and counting) experience.
In partnership with
 
Praytell
 
 
 
 

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