October 16th 2021
Weekly Edition
 
 
PRDecoded and The Purpose Awards
 
Purpose brings PR world back together after two years
Purpose brings PR world back together after two years
 
Thursday night’s Purpose Awards celebration was PRWeek’s first large-scale in-person event since December 2019.
 
PRDecoded shows the pace of change is faster than ever
PRDecoded shows the pace of change is faster than ever
 
Top executives including PepsiCo’s North America chief sound off on businesses responding to change.
 
The winners of the 2021 Purpose Awards
The winners of the 2021 Purpose Awards
 
Celebrating the purposeful work that is taking communications to the next level.
 
PepsiCo’s Steven Williams: ‘A company of our size can’t ignore being a great corporate citizen’
PepsiCo’s Steven Williams: ‘A company of our size can’t ignore being a great corporate citizen’
 
The company’s North America CEO talks doubling down on purpose during the pandemic at PRDecoded.
 
 
Campaign
 
Inside Bojangles’ NYC chicken sandwich tour
Inside Bojangles’ NYC chicken sandwich tour
 
There are no Bojangles located within hundreds of miles of New York, so the chain brought the food to local media outlets.
 
 
Made fresh every week
 
Coffee Break with Noemi Lujan Perez, president & CEO, ECO Diversity Media
Coffee Break with Noemi Lujan Perez, president & CEO, ECO Diversity Media
 
ECO Diversity Media’s CEO marks the end of Hispanic Heritage Month by discussing American monuments and the intersection between DE&I and social, environmental and ethical responsibility.
 
 
Opinion
 
How businesses can speak authentically and credibly about justice issues
How businesses can speak authentically and credibly about justice issues
 
Speaking out about justice issues is fast becoming existential for businesses, and they can yield massive reputational and financial rewards if it’s done correctly, says the Responsible Business Initiative for Justice’s Ben Cumming.
 
 
 
Poll
 
Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?
Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?
 
Brands are creating dream job positions. Which one calls out to you the most?
 
 
Awards and events
 
40 Under 40: The diverse faces of the next generation of PR leaders
40 Under 40: The diverse faces of the next generation of PR leaders
 
PRWeek US will celebrate the 40 Under 40 influencers and innovators guiding the industry forward at a live event on October 28, 2021. Tickets are now available.
 
PRWeek US unveils Hall of Fame class of 2021
PRWeek US unveils Hall of Fame class of 2021
 
The ninth annual group of six inductees will be honored at a gala event on December 6, 2021. Tickets for the event are now available.
 
 
 
News you may have missed
 
Finsbury Glover Hering and Sard Verbinnen merger confirmed
Finsbury Glover Hering and Sard Verbinnen merger confirmed
 
Finsbury Glover Hering (FGH) is to complete its merger with Sard Verbinnen imminently, creating a business with a 1,000-strong workforce across 25 offices and annual revenue of around $330m.
 
Hunter restructures leadership team
Hunter restructures leadership team
 
The Stagwell firm names Gigi García Russo (pictured) as chief innovation and growth officer.
 
Publicis' return to growth above pre-pandemic levels accelerates in Q3
Publicis' return to growth above pre-pandemic levels accelerates in Q3
 
Revenues grew 5% against 2019 fuelling a rise in its share price.
 
 
Partner content
 
When altruism meets pragmatism, social impact ignites
 
Bringing harmony to purpose efforts, a podcast sponsored by Porter Novelli
 
Earned media: A new narrative about its value and power
 
 
 

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