October 4th 2022
Weekly Edition
 
 
Analysis
 
Smart investment or ‘woke’ capitalism? Why ESG is the latest political fault line
Smart investment or ‘woke’ capitalism? Why ESG is the latest political fault line
 
PR agencies are at the front of counseling clients on how to respond to attacks on ESG investments.
 
 
Steve Barrett on PR
 
Crisis and listening now top PR skills hierarchy
Crisis and listening now top PR skills hierarchy
 
While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.
 
 
Podcast
 
The PR Week: 9.29.2022 - Craig Minassian, Clinton Foundation and Clinton Global Initiative
The PR Week: 9.29.2022 - Craig Minassian, Clinton Foundation and Clinton Global Initiative
 
The Clinton Global Initiative was back this month, and for the first time since 2016. Craig Minassian talks about that event and other top communications topics.
 
 
Newsmaker
 
Intel’s CCO Tara Smith on creating a ‘super charge’ program
Intel’s CCO Tara Smith on creating a ‘super charge’ program
 
The CHIPS Act has Smith explaining the challenging world of semiconductors, but it’s all part of the company’s journey to take it to a new level in challenging times.
 
 
Campaign
 
Degree helps marathon runners with physical conditions to cross the finish line
Degree helps marathon runners with physical conditions to cross the finish line
 
The runners, who previously didn’t finish a race, were given a second chance to achieve their dreams.
 
 
Opinion
 
Onwards and upwards: Navigating a turbulent market with purpose
Onwards and upwards: Navigating a turbulent market with purpose
 
Now is the time to go on the offense and focus on how you allocate capital to build long-term value, and best communicate that to the financial community, says MacDougall’s Sara Michelmore.
 
 
Poll
 
Trash bags, ramen or Spam: Which product definitely didn’t need to be pumpkin spice-ified?
 
 
Bellwether Survey
 
Communications Bellwether Survey 2022: PR in pole position
Communications Bellwether Survey 2022: PR in pole position
 
The fifth collaboration between PRWeek and Boston University portrays an industry that has the ear of the C-suite but faces new expectations to deliver value.
 
 
News you may have missed
 
Edelman hits $1.06 billion mark ahead of 70th anniversary
Edelman hits $1.06 billion mark ahead of 70th anniversary
 
The agency’s brand business now accounts for 44.4% of its worldwide revenue.
 
GM clarifies RTO plans after ‘unfortunate and unintentional’ message sent out prematurely
GM clarifies RTO plans after ‘unfortunate and unintentional’ message sent out prematurely
 
After a backlash, the automaker said corporate employees will not be required to come back to the office until next year.
 
6 companies combine to launch stakeholder solutions firm Penta
6 companies combine to launch stakeholder solutions firm Penta
 
Matt McDonald will serve as president of the new agency.
 
Ethereum ‘merge’ poises brands for sustainable entry into crypto
Ethereum ‘merge’ poises brands for sustainable entry into crypto
 
Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.
 
 
40 Under 40
 
PRWeek 40 Under 40 2022 - James Lawler, Ruder Finn
 
PRWeek 40 Under 40 2022 - Marcus Liem, Boston Consulting Group
 
 
The Power List
 
PRWeek Power List 2022 - 46. Torod Neptune, Medtronic
 
PRWeek Power List 2022 - 47. James Wright, Havas PR Global Collective
 
 

Agency Business Report

 
Agency Business Report 2022
Agency Business Report 2022
 
Record-breaking revenue growth highlights an industry that has fully recovered from the depths of the COVID-19 pandemic — and then some.
 
 
 
Awards and events
 
PRWeek US unveils 10th Hall of Fame class
PRWeek US unveils 10th Hall of Fame class
 
The six inductees in the class of 2022 will be honored at an event in New York City on December 5.
 
PRWeek Purpose Awards 2022 shortlist unveiled
PRWeek Purpose Awards 2022 shortlist unveiled
 
For the fourth straight year, the PRWeek Purpose Awards highlights the year’s activations and initiatives that best exhibit the power of purpose as a business imperative.
 
PRWeek Awards US 2023 opens for nominations
PRWeek Awards US 2023 opens for nominations
 
This year’s chair of jury is Corey duBrowa, Google’s VP of global comms and public affairs.
 
Target’s Katie Boylan to chair PRWeek Purpose Awards jury
Target’s Katie Boylan to chair PRWeek Purpose Awards jury
 
Entries are open for submissions and the awards winners will be unveiled at a gala ceremony in Chicago as part of the annual PRDecoded conference.
 
PRDecoded returns to Chicago in-person this October
PRDecoded returns to Chicago in-person this October
 
The theme for this year’s showcase PRWeek conference is Purpose Evolved and the event will bookend the fourth annual Purpose Awards.
 
 
 
Partner content
 
The power of partnerships, a podcast about a new agency business model
The power of partnerships, a podcast about a new agency business model
 
A spirit of partnership and collaboration has allowed PROI Worldwide — and all its partners — to thrive for more than 50 years. This podcast digs deep into the secret sauce.
In partnership with
 
PROI
 
What younger generations want and need: Part 3 of a DE&I-focused podcast series
What younger generations want and need: Part 3 of a DE&I-focused podcast series
 
The inaugural Changemakers program, presented by Google in partnership with PRWeek, is intended to inspire the PR industry to build on diversity, equity and inclusion and spur needle-moving action toward that crucial objective.
In partnership with
 
Google
 
Changing the industry: Part 1 of a DE&I-focused podcast series
Changing the industry: Part 1 of a DE&I-focused podcast series
 
PRWeek's inaugural Changemakers program, in partnership with Google, is intended to inspire the PR industry to build on diversity, equity and inclusion and inspire needle-moving action toward that crucial objective.
In partnership with
 
Google
 
 
 
 

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