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US Weekly Edition  |  August 9th 2020
 
Analysis
 
Imagining a world without TikTok Imagining a world without TikTok
From Facebook’s Instagram to upstart Triller, platforms are angling to become the next TikTok, regardless of whether the platform’s time is up in the U.S.
 
Steve Barrett on PR
 
Leadership vacuum at PRSA needs filling Leadership vacuum at PRSA needs filling
As the search for a new CEO of the country’s largest PR trade association stretches well into its second year, the need for direction and stability becomes ever-more urgent.
 
40 Under 40: The new wave of comms pros
 
40 Under 40 2020 40 Under 40 2020
These stellar communications pros demonstrate the talent, drive and leadership chops to steer the PR industry through its next generation of evolution and disruption.
 
Around the office
 
Around the (solitary but tricked out) office with RKPR’s Rachel Kay Around the (solitary but tricked out) office with RKPR’s Rachel Kay
The agency founder continued working at her office after sending employees home.
 
Podcast
 
The PR Week: 8.7.2020: KayAnn Schoeneman, Curley Company The PR Week: 8.7.2020: KayAnn Schoeneman, Curley Company
Curley Company SVP and director of corporate and public affairs KayAnn Schoeneman discusses her move from Ketchum to a boutique agency, as well as the latest industry news.
 
Lockdown Life
 
An inside look at interning during a pandemic An inside look at interning during a pandemic
Jaylen Jeffreys shares her experiences as a quarantined intern at Anthem in this week’s Lockdown Life.
 
Made fresh every week
 
Coffee Break: Pay Our Interns’ Carlos Vera Coffee Break: Pay Our Interns’ Carlos Vera
Advocacy organization’s cofounder & executive director talks about the importance of remuneration and finding a diverse internship pool: “Experience does not pay the bills.”
 
Campaign
 
Inside the campaign that got 800,000 people to learn guitar in quarantine Inside the campaign that got 800,000 people to learn guitar in quarantine
When the pandemic hit, Fender offered people stuck at home a free three-month subscription to its digital platform for online music lessons.
 
Enter now for the 2021 PRWeek Awards US!
 
PRWeek Awards US 2021 open for entries PRWeek Awards US 2021 open for entries
Early deadline is September 1.
 
Opinion
 
The benefits of having one PR agency The benefits of having one PR agency
Having a single PR shop isn’t the right solution for every brand.
 
Poll
 
TikTok ban: What alternative app would you turn to? TikTok ban: What alternative app would you turn to?
Byte, Triller or Instagram Reels might be the next big thing.
 
Stay informed on COVID-19
 
Coronavirus Briefing: Support for mask mandates, the pandemic versus the US and flourishing misinformation Coronavirus Briefing: Support for mask mandates, the pandemic versus the US and flourishing misinformation
This week’s Haymarket Media Coronavirus Briefing is 1,131 words and will take you six minutes to read.
 
PRWeek Dashboard
 
So you’re taking an event virtual. The good news is measurement isn’t all that different So you’re taking an event virtual. The good news is measurement isn’t all that different
There’s enough to stress out about when making a real-world event a virtual event.
Tech Talk with Onclusive CEO Dan Beltramo Tech Talk with Onclusive CEO Dan Beltramo
“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”
Focus on what’s vital, not what’s easily visible Focus on what’s vital, not what’s easily visible
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
 
Enter the 2020 Best Places to Work
 
The call is out for PR’s best places to work The call is out for PR’s best places to work
For the eighth consecutive – but singularly most unique – year, PRWeek welcomes agencies and in-house departments to vie for this coveted honor.
 
The 2020 PRWeek Awards US winners
 
PRWeek US Awards 2020: The Winners PRWeek US Awards 2020: The Winners
The best campaigns, leaders and agencies are celebrated for the 21st straight year.
Olympic legend Michael Phelps honored as Communicator of the Year Olympic legend Michael Phelps honored as Communicator of the Year
The all-time-great swimmer was commended for his work taking the stigma away from talking about mental health.
Ancestry, Weber Shandwick win Campaign of the Year for Railroad Ties Ancestry, Weber Shandwick win Campaign of the Year for Railroad Ties
This PRWeek U.S. Award goes to the campaign that displays extraordinary creativity, innovation, ability to raise brand awareness and meaningful results. It is chosen from among the winners of the campaign categories.
PRWeek Awards US jurors on what impressed them PRWeek Awards US jurors on what impressed them
Notes from Aedhmar Hynes, Brian Grace and Torod Neptune.
Praytell bags Agency of the Year at PRWeek Awards US Praytell bags Agency of the Year at PRWeek Awards US
This award was chosen from the winners of the four agency categories. All achievements were considered relative to the agency’s size and previous standing.
Outstanding In-House Professional goes to Aflac’s Jon Sullivan Outstanding In-House Professional goes to Aflac’s Jon Sullivan
Outstanding Agency Professional was former Ketchum CEO Barri Rafferty.
 
News you may have missed
 
Pinterest names Walmart’s LeMia Jenkins as global head of comms Pinterest names Walmart’s LeMia Jenkins as global head of comms
Jenkins is also a veteran of Caesars Entertainment and the Hillary for America campaign.
Taylor releases diversity statistics, shares them with Hold The PRess Taylor releases diversity statistics, shares them with Hold The PRess
Two Taylor employees were part of the group that cofounded the initiative, which calls on PR firms to reveal diversity stats.
Peloton names Dara Treseder head of global marketing, communications Peloton names Dara Treseder head of global marketing, communications
The fitness brand is reorganizing its marketing structure.
Edelman reports slight increase in percentage of non-white employees since 2018 Edelman reports slight increase in percentage of non-white employees since 2018
It’s the first time the world’s largest PR firm has released a full racial and ethnic breakdown of its U.S. staff.
Covet PR acquired by marketing firm Power Digital Covet PR acquired by marketing firm Power Digital
The deal will create a firm with $40 million in projected revenue this year.
Moe’s, Cinnabon parent names Dawn Ray as corp comms SVP Moe’s, Cinnabon parent names Dawn Ray as corp comms SVP
It’s a newly created role leading strategic corporate comms at the holding company.
 
PR's power players revealed
 
PRWeek US Power List 2020 PRWeek US Power List 2020
The definitive guide to the 50 most powerful players in the communications industry is topped by a Black PR pro for the first time.
1. Procter & Gamble's Damon Jones takes the lead during a pandemic 1. Procter & Gamble's Damon Jones takes the lead during a pandemic
Jones is the first Black exec to top PRWeek’s annual Power List after assuming top comms role at the CPG behemoth during the most uncertain time in recent history.
The new, diverse faces of the Power List The new, diverse faces of the Power List
Damon Jones is No. 1 as 21 communicators make their first appearance.
 
Agency Business Report 2020:MWWPR

 

 

Sponsored content

 

As the industry continues to evolve in 2020, MWWPR’s “small, big agency” dynamic will continue to foster long-standing relationships and best in class integrated marketing.

Agency Business Report 2020: EvolveMKD

 

 

Sponsored content

 

 

The theme for EvolveMKD this last year has been growth and development.

 
PRWeek UK, Middle East and Asia
 
Atos promotes UK comms chief Kulveer Ranger to global role Atos promotes UK comms chief Kulveer Ranger to global role
Atos has promoted Kulveer Ranger to global head of strategy and communications for financial services and insurance.
Instagram Reels launches in India, Japan, Australia Instagram Reels launches in India, Japan, Australia
The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.
BCW names co-CEOs for Germany BCW names co-CEOs for Germany
BCW has appointed co-chief executives for its German business.
 

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