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US Weekly Edition  |  April 10th 2021
 
Analysis
 
How companies can avoid getting burned when taking on hot-button issues How companies can avoid getting burned when taking on hot-button issues
Brands are driving greater purpose, but that requires managing risks.
 
Steve Barrett on PR
 
Life is not what happens but how you deal with it Life is not what happens but how you deal with it
Communications leads at major companies are overseeing one long political-style campaign in which their brand is the candidate and the electorate is unforgiving.
 
Podcast
 
The PR Week: 4.9.2021: Terry Sullivan, Firehouse Strategies The PR Week: 4.9.2021: Terry Sullivan, Firehouse Strategies
Sullivan talks political messaging during and after the Trump era, businesses weighing in on political issues and more.
 
Campaign
 
Why Popeyes turned its restaurants into Mardi Gras floats Why Popeyes turned its restaurants into Mardi Gras floats
The company hired local artists to transform three of its locations in New Orleans.
 
Made fresh every week
 
Coffee Break with Archetype’s Helena Maus Coffee Break with Archetype’s Helena Maus
Maus discusses her role as CEO, the tension between the tech industry and mainstream media and setting up a WFH environment.
 
Hall of Femme
 
Hall of Femme 2021 Hall of Femme 2021
For its sixth Hall of Femme class, PRWeek inducts a record 28 honorees who are the guiding lights within the industry
Women to Watch 2021 Women to Watch 2021
These emerging communication leaders are setting the future of the industry in motion.
 
Opinion
 
Business acumen is imperative for our profession Business acumen is imperative for our profession
Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.
 
Poll
 
What brand can not even Dolly Parton save? What brand can not even Dolly Parton save?
Not every brand can replicate the success Jeni’s saw this week with the star.
 
40 Under 40
 
The PRWeek US 40 Under 40 2021 is open for nominations The PRWeek US 40 Under 40 2021 is open for nominations
It’s time to put forward the next great industry leader.
 
The 2021 PRWeek Awards
 
PRWeek US Awards 2021: The Winners PRWeek US Awards 2021: The Winners
The best campaigns, leaders and agencies are celebrated for the 22nd straight year.
 
PRWeek Connect
 
Google, J&J, Tesco, Etihad: top speakers set for PRWeek Connect global conference Google, J&J, Tesco, Etihad: top speakers set for PRWeek Connect global conference
PRWeek Connect - a major new conference taking place virtually across four key regions - will be held on 13 April, with tickets now available.
Anatomy of a pitch: WPP’s Mark Read & WBA’s Aaron Radelet Anatomy of a pitch: WPP’s Mark Read & WBA’s Aaron Radelet
The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.
 
The 2021 Brand Film Awards
 
2021 Brand Film Awards shortlist revealed 2021 Brand Film Awards shortlist revealed
PRWeek, MM+M and Campaign US present the finalists for the annual awards show.
Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair
The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see craft and creativity on a par with Netflix and HBO in this year’s awards.
 
Stay informed on COVID-19
 
Coronavirus Briefing: Controlling the crowds, navigating the landscape, smoothing the way Coronavirus Briefing: Controlling the crowds, navigating the landscape, smoothing the way
This week’s Haymarket Media Coronavirus Briefing is 2,476 words and will take you nine minutes to read.
The Vaccine Project Newsletter: We can do this, it’s up to … us The Vaccine Project Newsletter: We can do this, it’s up to … us
This week’s Vaccine Project Newsletter is 3,131 words long and will take you 10 minutes to read.
Trinity Health launches vaccine education campaign for BIPOC communities Trinity Health launches vaccine education campaign for BIPOC communities
The campaign extends across 14 underserved regions in the U.S.
AstraZeneca's vaccine comms: why 'slick and corporate' isn't always best AstraZeneca's vaccine comms: why 'slick and corporate' isn't always best
The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.
 
PRWeek Best Places to Work 2020
 
Best Places to Work 2020 Best Places to Work 2020
PRWeek asked employees what factors they considered most important to find the top small, midsize, large and extra large agencies, as well as in-house teams.
PRWeek Places to Be PRWeek Places to Be
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more. Click each logo to find out more about a specific company.
 
News you may have missed
 
Trevor Hale launches Fruition Global Communications Trevor Hale launches Fruition Global Communications
Hale previously led comms for Infiniti Motor and Xinfu.
United Airlines pushes back against complaints about pilot diversity push United Airlines pushes back against complaints about pilot diversity push
The airline is clarifying its qualifications for hiring future pilots.
Cannes Lions U-turns and confirms 2021 festival will be digital-only Cannes Lions U-turns and confirms 2021 festival will be digital-only
Online-only event dubbed Cannes Lions Live.
Bayer reorganizes US corporate affairs; Ray Kerins to step down Bayer reorganizes US corporate affairs; Ray Kerins to step down
The company is separating comms and public affairs.
MWWPR rebrands as MikeWorldWide MWWPR rebrands as MikeWorldWide
The brand refresh honors founder and CEO Michael Kempner.
Commission on PR Education issues RFP for organizational partner Commission on PR Education issues RFP for organizational partner
It’s hoping to pick a winner by the end of September.
Major League Baseball drops Atlanta due to Georgia voting law Major League Baseball drops Atlanta due to Georgia voting law
The 2021 All-Star Game and MLB Draft will relocate in protest.
American Airlines, Dell stand against Texas bills that would reduce voting access American Airlines, Dell stand against Texas bills that would reduce voting access
Taking a lesson from Georgia, major corporations are opposing laws that make it tougher to vote.
 
Video: Lessons from a year that changed PR forever 

 

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Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.


How to Quantify your Public Relations Impact

 

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PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.

 
PRWeek UK, Middle East and Asia
 
Why the race report was a PR disaster Why the race report was a PR disaster
The controversial race report not only broke several golden rules in PR, but its rollout burnt bridges with journalists and a poorly-written summary undermined the report's findings while gaslighting ethnic minority communities.
Visa hires communications director for Europe Visa hires communications director for Europe
Visa has appointed Portland director Claire Hardy as its communications director for continental Europe.
Why influencer marketing should be part of brands’ integrated plans Why influencer marketing should be part of brands’ integrated plans
To mark the launch of an influencer marketing playbook by Nuffnang and PHD in Malaysia, leaders of the project tell us why brands shouldn’t silo influencer marketing as a lone top-of-the-funnel strategy.
 

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