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US Weekly Edition  |  December 10th 2018
 
Analysis 
 
Why PR is finally getting a promotion Why PR is finally getting a promotion
Change can be good, but when it's rampant, stress is an opportunity for PR executives to be promoted even further.
 
Steve Barrett on PR
 
Truth well told is excellent mantra for future Truth well told is excellent mantra for future
The inspiration on show at PRWeek events this week shows there's more that binds us together than divides us in an environment where a truth well told is an appropriate guiding principle.
 
Podcast
 
The PR Week 12.6.2018: PR Council's Kim Sample The PR Week 12.6.2018: PR Council's Kim Sample
PR Council president Kim Sample joins the podcast to talk about her role at the organization. Plus: the PRWeek Awards shortlist, PRWeek Hall of Fame, and ICF Next.
 
Campaign
 
Why 700 receiving blankets were laid out on the National Mall Why 700 receiving blankets were laid out on the National Mall
March of Dimes wanted to make America's dangerously high maternal death rate visible across the country.
 
Poll
 
Did Kevin Hart need to step down as Oscar host? Did Kevin Hart need to step down as Oscar host?
Was an apology enough, or could he have turned this into a "teachable moment" on the Oscar stage?
 
Opinion
 
Finish strong! Finish strong!
Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead
Clipping Bush, China prep, and learning to say thanks Clipping Bush, China prep, and learning to say thanks
A staffer from the 1988 presidential campaign on lessons learned from the 41st president.
 
PRWeek Awards 2019 U.S. finalists
 
PRWeek U.S. Awards 2019 Shortlist Revealed PRWeek U.S. Awards 2019 Shortlist Revealed
The biggest night in PR is set for March 21 in New York.
 
Meet PRWeek's US Hall of Fame Class 2018
 
PRWeek US introduces 2018 Hall of Fame class PRWeek US introduces 2018 Hall of Fame class
The six industry legends are set to be formally inducted into the PRWeek Hall of Fame on December 3 at the Grand Hyatt New York.
 
Help us figure out...
 
Your turn to explain: 'What the !?@$ is PR?' Your turn to explain: 'What the !?@$ is PR?'
Once we receive all the submissions, we will choose one entrant at random to win a $50 gift card!
 
Hall of Femme 2019
 
PRWeek US partners with Step Up on 2019 Hall of Femme PRWeek US partners with Step Up on 2019 Hall of Femme
A portion of all proceeds from nomination fees will be donated to the nonprofit.
 
Deep dives
 
PR pros choose their tech weapons PR pros choose their tech weapons
Just as marketers are buying more and more technology, so are communications professionals - PRWeek assesses the factors to bear in mind when making choices.
No 'Khashoggi effect': Agencies don't abandon Saudi Arabia despite international outcry No 'Khashoggi effect': Agencies don't abandon Saudi Arabia despite international outcry
At least 28 organizations are registered as foreign agents for the kingdom and its various nonprofit and commercial entities, according to documents at the Department of Justice.
Saudi Arabia's client roster Saudi Arabia's client roster
A rundown of the firms that have represented Saudi Arabia's government, according to FARA filings and other documents.
The truth about management consultancies and PR The truth about management consultancies and PR
Earned media could take a back seat in a world dominated by consultants, but there's still a place for the seamless approach and comms expertise of PR firms.
 
News you may have missed
 
ICF combines shops including Olson Engage, PulsePoint into ICF Next ICF combines shops including Olson Engage, PulsePoint into ICF Next
IBM iX veteran John Armstrong will lead the new agency.
'If they dare to sell frozen beef, they dare to be destroyed': Why Wendy's spent 10 hours knocking Fortnite's Durr Burger 'If they dare to sell frozen beef, they dare to be destroyed': Why Wendy's spent 10 hours knocking Fortnite's Durr Burger
The chain took its battle for freshness to the ultra-popular game last week.
Burger King assumes top spot on App Store following #WhopperDetour stunt Burger King assumes top spot on App Store following #WhopperDetour stunt
People within 600 feet of a McDonald's can unlock a deal for a penny Whopper using the Burger King app.
Pabst puts Infamous PR on tap as North American AOR Pabst puts Infamous PR on tap as North American AOR
The brewer is trying to go beyond hipsters to reach the next generation of American consumers.
Burson-Marsteller veteran Henry Engleka joins Ruder Finn Burson-Marsteller veteran Henry Engleka joins Ruder Finn
Engleka was chair of Burson-Marsteller's healthcare practice prior to its Cohn & Wolfe merger.
Keith Weed retires from Unilever after 35 years Keith Weed retires from Unilever after 35 years
Veteran marketer will leave in May 2019.
David Albritton moves into president role at GM Defense David Albritton moves into president role at GM Defense
It is Albritton's first non-communications job in 25 years.
Report: Amazon close to hiring SKDKnickerbocker Report: Amazon close to hiring SKDKnickerbocker
The ecommerce company is in talks with the public affairs firm amid criticism of the HQ2 process.
French/West/Vaughan buys 50% stake in AMP3 PR French/West/Vaughan buys 50% stake in AMP3 PR
FWV is also folding its New York operations under AMP3's brand and leadership.
Global comms SVP Stella Low to leave Dell Global comms SVP Stella Low to leave Dell
The technology company has not yet named a replacement.
 
PRWeek U.S. turns 20
 
The 20 best PR campaigns of the past two decades The 20 best PR campaigns of the past two decades
The past 20 years have seen an evolution in the way brands approach communication, with the introduction of social media placing a greater emphasis on the role of the consumer's voice
The 20 most influential communicators The 20 most influential communicators
These men and women have shaped the PR industry over the past two decades
Agency CEOs on the biggest changes in PR in the past 20 years Agency CEOs on the biggest changes in PR in the past 20 years
 
Big data reveal: Initial results from second annual PRWeek/Cision global survey

 

 

Sponsored content

 

Data is changing how you do your job. But are you thinking enough about the talent you work with – not just tools and tactics – to take advantage of all the data at your disposal? Is the relationship between marketing and comms where it needs to be? Are your outreach efforts devoting proper focus on both traditional and newer influencers? 


Employing your strongest resources - a  ZignalLabs-    hosted roundtable 

 

 

 

 

Atlanta played host as a dozen comms leaders underscored why C-suites need to care and do even more about their brands' reputations


 
Comms in-depth
 
'The next big thing': Agencies place big bets on sports gambling 'The next big thing': Agencies place big bets on sports gambling
It's not just for Vegas anymore. PR firms are rolling out sports gambling practices as casinos and betting apps ink deals with pro sports leagues.
For Amazon, the communications challenge is just beginning For Amazon, the communications challenge is just beginning
The company's landmark HQ2 announcement is meeting headwinds, but experts see a net win for Amazon.
How #MeToo changed the way brands market to men How #MeToo changed the way brands market to men
Brands targeting guys are more often ensuring they are "responsible human beings."
From the campaign trail and the White House to the private sector From the campaign trail and the White House to the private sector
Lessons learned from top communicators: There's more time to think -- and have a life outside work -- but harder to get your message out.
How the American Red Cross is weathering its biggest storm: blood shortage How the American Red Cross is weathering its biggest storm: blood shortage
While the 137-year-old organization revamps logistically and financially, it battles another kind of disaster: a shortage in blood.
Spetner: On constructive criticism and 'simple smarts' Spetner: On constructive criticism and 'simple smarts'
The former CCO and CMO of Korn/Ferry International muses on an encounter with an old colleague that touched on performance and feedback.
PRWeek U.S. Power List 2018 PRWeek U.S. Power List 2018
PRWeek ranks the most powerful communicators in the industry who are tackling PR's toughest challenges
PRWeek Agency Business Report 2018 PRWeek Agency Business Report 2018
 
PRWeek UK & Asia
 
Pret a Manger hires Headland and Tovera amid change programme after tragedy Pret a Manger hires Headland and Tovera amid change programme after tragedy
Pret a Manger has appointed PR agency Headland and brand reputation specialist Tovera Consulting amid the fallout from the sandwich chain's handling of the death of a teenager who had an allergic reaction to one of its baguettes.
Aduro wins 'six-figure' P&G healthcare brands retainer and Bauer Media work Aduro wins 'six-figure' P&G healthcare brands retainer and Bauer Media work
Aduro has won a "six-figure retainer account" to handle comms for Procter & Gamble consumer healthcare brands Seven Seas and Haliborange. The agency has also picked up a brief to help Bauer Media UK drive subscriptions through an influencer programme.
Bite Global MD Rachel Gilley moves to Clarity PR Bite Global MD Rachel Gilley moves to Clarity PR
Clarity PR has hired Bite Global managing director Rachel Gilley as its UK MD.
 

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