December 3rd 2022
Weekly Edition
 
 
Analysis
 
Few legislative wins, many investigations: How companies should prepare for the new Congress
Few legislative wins, many investigations: How companies should prepare for the new Congress
 
Organizations are understandably nervous they could be called to testify as Republicans wield their new investigative power.
 
 
Steve Barrett on PR
 
Health comms is an unstoppable force
Health comms is an unstoppable force
 
Despite economic headwinds, the health communications sector shows no signs of slowing down.
 
 
Podcast
 
The PR Week: 12.1.2022 - Stacey Jones, Accenture
The PR Week: 12.1.2022 - Stacey Jones, Accenture
 
The consultancy’s top PR executive chats about her company’s approach to comms and discusses the top marketing and communications news of the week.
 
 
Women of Distinction
 
Women of Distinction 2023 opens for entries
Women of Distinction 2023 opens for entries
 
Along with Women to Watch, the program honors both established and emerging women leaders in the industry.
 
 
Opinion
 
Shining a light on the ugliness of anti-Semitism
Shining a light on the ugliness of anti-Semitism
 
And what organizations can do — beyond emojis and hashtags — to improve acceptance, by Beth Balsam and Gary Goldhammer.
 
The future of storytelling is grounded in data
The future of storytelling is grounded in data
 
There’s one common thread across markets: The press’s interest in ownable, localized data, says OkCupid’s Michael Kaye.
 
 
Campaign
 
Little Leaf Farms customer ‘tastemonials’ lead to 10% sales increase
Little Leaf Farms customer ‘tastemonials’ lead to 10% sales increase
 
Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign.
 
 
Poll
 
Could PR agencies really swing a 4-day workweek?
Could PR agencies really swing a 4-day workweek?
 
A new study found that five-day workweeks may soon be a thing of the past.
 
 
News you may have missed
 
Edelman initiates ‘strategic review’ of its workforce
Edelman initiates ‘strategic review’ of its workforce
 
The agency is also pausing new hires as it monitors the economic environment.
 
Weber Shandwick Collective launches Business & Society Futures advisory group
Weber Shandwick Collective launches Business & Society Futures advisory group
 
TWSC has also developed a panel of 21 external executive counselors.
 
The Female Quotient hires Caroline Dettman as chief marketing and creative officer
The Female Quotient hires Caroline Dettman as chief marketing and creative officer
 
Amber Coleman-Mortley was also promoted to senior director of community and culture.
 
‘Do no harm’ applies to startups, too. Healthcare marketers on Elizabeth Holmes' prison sentence
‘Do no harm’ applies to startups, too. Healthcare marketers on Elizabeth Holmes' prison sentence
 
See what marketers and communicators had to say about the sentencing of the ex-Theranos CEO.
 
 
Health Influencer 30
 
Health Influencer 30: Class of 2022
Health Influencer 30: Class of 2022
 
PRWeek highlights the comms execs who are instrumental in helping shape the healthcare sphere.
 
 
40 Under 40
 
40 Under 40 2022: The Next Wave
40 Under 40 2022: The Next Wave
 
This year's honorees embody the forward-thinking future of the PR industry.
 
 
Bellwether Survey
 
Communications Bellwether Survey 2022: PR in pole position
Communications Bellwether Survey 2022: PR in pole position
 
The fifth collaboration between PRWeek and Boston University portrays an industry that has the ear of the C-suite but faces new expectations to deliver value.
 
 

Agency Business Report

 
Agency Business Report 2022
Agency Business Report 2022
 
Record-breaking revenue growth highlights an industry that has fully recovered from the depths of the COVID-19 pandemic — and then some.
 
 
 
Awards and events
 
Cigna’s Melissa Skottegaard named chair of PRWeek Healthcare Awards 2023
Cigna’s Melissa Skottegaard named chair of PRWeek Healthcare Awards 2023
 
The health insurer’s CCO will oversee a jury of top PR professionals in the healthcare and pharma comms spaces from the in-house and agency sectors.
 
PRWeek launches search for top Dashboard 25 comms tech execs
PRWeek launches search for top Dashboard 25 comms tech execs
 
Submissions are open for 2023’s class of Dashboard 25 — the definitive annual list of the most influential players in communications technology.
 
PRWeek/PR Talent Salary Survey open for responses
PRWeek/PR Talent Salary Survey open for responses
 
Results will appear in the March/April 2023 edition of PRWeek.
 
 
 
Partner content
 
Can corporate purpose survive recession?
Can corporate purpose survive recession?
 
BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape.
In partnership with
 
Bully Pulpit Interactive
 
PR even the Pope can appreciate: Lessons from the restaurant sector
PR even the Pope can appreciate: Lessons from the restaurant sector
 
It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.
In partnership with
 
Coyne PR
 
For the best brand insights, the consumer is always right
For the best brand insights, the consumer is always right
 
Want your story to resonate? Want to be ahead of trends? Want to be ready for a crisis before it happens? This recent NetBase Quid-hosted webcast provides massive insight to anyone who answers yes to any or all of the above. Hint: Your consumers are the key to it all.
In partnership with
 
NetBase Quid
 
 
 
 

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