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US Weekly Edition  |  February 27th 2021
 
Analysis
 
Making up for lost time: What the PR class of 2021 is facing as the job search begins Making up for lost time: What the PR class of 2021 is facing as the job search begins
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
 
Steve Barrett on PR
 
NFTs could revolutionize marketing and communications NFTs could revolutionize marketing and communications
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
 
Podcast
 
The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency
Rosenberg talks about the challenges that agencies face after a year of COVID-19, the value to brands of an effective social media campaign, and more.
 
Campaign
 
Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day
Inside Wisconsin Cheese’s #ForTheLoveOfCheese campaign.
 
Made fresh every week
 
Coffee Break with Crocs' Heidi Cooley Coffee Break with Crocs' Heidi Cooley
Crocs’ head of global marketing dishes on the company’s positive 2020 Q4 and full-year financials, social media strategy, UN Foundation link-up and new sandal launch.
 
Diversity
 
What it's like to be Black in PR 2.0 What it's like to be Black in PR 2.0
In its second short documentary, PRWeek asks PR professionals what it’s like to be a person of color in the industry post-2020.
Femme Forward: The wheels on the bus are off Femme Forward: The wheels on the bus are off
In the lead-up to International Women’s Day, Zeno’s EVP, deputy head of NY consumer Jackie Cox Battles kicks off PRWeek’s series of perspectives from women in PR facing the professional and personal challenges of surviving the pandemic.
 
Opinion
 
Five Key Communication Learnings from COVID-19 Clinical Trials Five Key Communication Learnings from COVID-19 Clinical Trials
Why communications deserved a seat at the table.
Data and analytics prove PR’s business value has never been greater Data and analytics prove PR’s business value has never been greater
It’s time for the industry to show its confidence by proving it, says Proof’s Mark Stouse.
 
Poll
 
Millennials, how do you feel about Dunkin’ jumping on avocado toast trend (5 years late)? Millennials, how do you feel about Dunkin’ jumping on avocado toast trend (5 years late)?
Better late than never?
 
The 2021 Brand Film Awards
 
Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair
The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see craft and creativity on a par with Netflix and HBO in this year’s awards.
Brand Film Awards open for entries; Google’s Jeffrey Whipps named 2021 jury chair Brand Film Awards open for entries; Google’s Jeffrey Whipps named 2021 jury chair
Haymarket Media’s pharma and healthcare marketing title MM+M joins PRWeek and Campaign in celebrating the best in filmmaking on behalf of brands.
 
Stay informed on COVID-19
 
Coronavirus Briefing: Knowledge, roadblocks and pain Coronavirus Briefing: Knowledge, roadblocks and pain
This week’s Haymarket Media Coronavirus Briefing is 1,977 words and will take you eight minutes to read.
The Vaccine Project Newsletter: Moving the needle on vaccine confidence — and healthcare equity The Vaccine Project Newsletter: Moving the needle on vaccine confidence — and healthcare equity
This edition of the Vaccine Project newsletter is 3,024 words long and will take you nine minutes to read.
 
PRWeek US 2021 Agency Business Report
 
PRWeek U.S. Agency Business Report opens for submissions PRWeek U.S. Agency Business Report opens for submissions
The industry's biggest annual review of the agency sector is underway and PR firms are invited to submit their U.S. and global information.
 
The 2021 PRWeek Awards finalists
 
PRWeek US Awards 2021 shortlist revealed PRWeek US Awards 2021 shortlist revealed
The biggest night in PR is set to be celebrated on March 18.
 
PRWeek Best Places to Work 2020
 
Best Places to Work 2020 Best Places to Work 2020
PRWeek asked employees what factors they considered most important to find the top small, midsize, large and extra large agencies, as well as in-house teams.
PRWeek Places to Be PRWeek Places to Be
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more. Click each logo to find out more about a specific company.
 
News you may have missed
 
Cision to acquire Brandwatch for $450 million Cision to acquire Brandwatch for $450 million
The deal is expected to close in Q2 2021.
General Motors hires Facebook’s Daniel Roberts for innovation, growth comms General Motors hires Facebook’s Daniel Roberts for innovation, growth comms
Roberts has been Facebook’s head of state policy communications since 2019.
Konnect Agency promotes Amanda Bialek to president Konnect Agency promotes Amanda Bialek to president
The seven-year agency veteran will be charged with evolving the shop into a full-service communications and marketing firm.
Genesis Motor North America CEO says he is ‘heartbroken’ about Tiger Woods crash Genesis Motor North America CEO says he is ‘heartbroken’ about Tiger Woods crash
Mark Del Rosso commented after Woods was in an automobile accident in a Genesis GV80 SUV.
Healio launches programmatic advertising platform Healio launches programmatic advertising platform
Healiolytics will boost HCP targeting and reporting, the company says.
Jim Delaney named Synthesio CEO Jim Delaney named Synthesio CEO
He has previously led Sysomos and Marketwired.
Zoe Watson to lead new Praytell Melbourne office, its first in APAC Zoe Watson to lead new Praytell Melbourne office, its first in APAC
Watson, who has worked at Praytell in various positions since 2018, relocated from New York to Australia.
Omnicom and Interpublic cut 10,000 roles in 2020 Omnicom and Interpublic cut 10,000 roles in 2020
Annual reports show extent of jobs cull.
The comms behind Rep. Bennie Thompson's civil lawsuit against Trump The comms behind Rep. Bennie Thompson's civil lawsuit against Trump
Lengthy lawsuits mean keeping facts front-and-center.
NFL’s Jacksonville Jaguars hire Amy Palcic to lead communications NFL’s Jacksonville Jaguars hire Amy Palcic to lead communications
She was fired from her role with the Houston Texans in November, reportedly because she was not a “cultural fit.” High-profile players came to her defense.
 
Agency Business Report 2020:MWWPR

 

 

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As the industry continues to evolve in 2020, MWWPR’s “small, big agency” dynamic will continue to foster long-standing relationships and best in class integrated marketing.


Agency Business Report 2020: EvolveMKD

 

 

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The theme for EvolveMKD this last year has been growth and development.


 
PRWeek UK, Middle East and Asia
 
Former Google EMEA comms and public affairs chief joins online payments firm Former Google EMEA comms and public affairs chief joins online payments firm
Peter Barron, a former head of communications and public affairs EMEA at Google, has a new role as global head of comms at online payments firm Stripe.
96% of Hong Kong PR pros don’t receive compensation for overtime: HKPRU 96% of Hong Kong PR pros don’t receive compensation for overtime: HKPRU
A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.
MSL launches office in South Korea MSL launches office in South Korea
APAC CEO Margaret Key—who is incidentally based in Seoul—will oversee the formation of the agency in Korea.
 

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