PR Week Follow us:
US Weekly Edition  |  January 26th 2020
 
Analysis
 
Super Bowl week means fierce competition for eyeballs away from the stadium Super Bowl week means fierce competition for eyeballs away from the stadium
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
 
Steve Barrett on PR
 
Capitalism is either broken or the greatest development in modern history Capitalism is either broken or the greatest development in modern history
Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.
 
Campaign
 
Why one brand labeled The Handmaid's Tale star Alexis Bledel 'dangerous' Why one brand labeled The Handmaid's Tale star Alexis Bledel 'dangerous'
McAfee was able to execute a celebrity-driven campaign without having to pay for a celebrity.
 
Podcast
 
The PR Week: 1.24.2020: Alexis Walsko, Lola Red The PR Week: 1.24.2020: Alexis Walsko, Lola Red
Lola Red founder and visionary Alexis Walsko joins The PR Week to discuss her work running a boutique agency and the latest industry news.
 
Opinion
 
Brands can close the Thunberg/Trump divide Brands can close the Thunberg/Trump divide
Brands can help society cross seemingly unbridgeable chasms, says Melissa Waggener Zorkin, global CEO and founder, WE.
 
Poll
 
Wait just one minute... was Mr. Peanut's death faked? Wait just one minute... was Mr. Peanut's death faked?
Is this just another take on the IHOP/IHOb stunt?
 
PRWeek Dashboard
 
Dashboard 25: The people shaping your tech stack Dashboard 25: The people shaping your tech stack
PRWeek Dashboard picks the 25 most influential people in communications technology.
Tech Talk with Torod Neptune, CCO, Lenovo Tech Talk with Torod Neptune, CCO, Lenovo
"Data and analytics skills are critical. The more you invest in it, the more it necessitates having the internal and intellectual resources to be able to take in info and create."
 
Best Places to Work
 
Best Places to Work 2019 Best Places to Work 2019
For the seventh straight year, PRWeek asked employees what factors they considered most important to find the top small, midsize and large agencies, as well as in-house teams.
Spotlight on Best Places to Work cover star Praytell Spotlight on Best Places to Work cover star Praytell
PRWeek took a look inside the agency's office to see why it's so good at keeping employees happy.
 
2020 Hall of Femme cover contest
 
Honoring exceptional women: Enter PRWeek's March/April cover contest Honoring exceptional women: Enter PRWeek's March/April cover contest
PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.
 
Brand Film Awards 2020
 
Brand Film Awards 2020 open for submissions Brand Film Awards 2020 open for submissions
A celebration of the year's most artistic, creative and effective films produced by and for brands.
Patagonia's Cory Bayers to chair Brand Film Awards jury Patagonia's Cory Bayers to chair Brand Film Awards jury
This year's Brand Film Awards and Brand Film Workshop are set for May 7 in New York.
 
PRWeek Awards 2020
 
PRWeek US Awards 2020 Shortlist Revealed PRWeek US Awards 2020 Shortlist Revealed
The biggest night in PR is set for March 19 in New York.
 
Celebrating the best global work
 
Top global comms execs pack jury for PRWeek Global Awards 2020 Top global comms execs pack jury for PRWeek Global Awards 2020
The panel is chaired by Sabia Schwarzer of Allianz Group.
Allianz's Sabia Schwarzer named PRWeek Global Awards jury chair Allianz's Sabia Schwarzer named PRWeek Global Awards jury chair
Schwarzer will oversee a global jury of top-level in-house and agency executives to identify transformative work that crosses global borders as well as the best activations in the regions.
PRWeek Global Awards 2020 is open for submissions PRWeek Global Awards 2020 is open for submissions
The big night is May 19 in London.
 
News you may have missed
 
Audi of America replaces one PR AOR with four agency partners Audi of America replaces one PR AOR with four agency partners
Brand comms leader Tara Rush said the auto industry is facing unprecedented change.
Weber Shandwick launches A-Hub tech platform Weber Shandwick launches A-Hub tech platform
The platform has both pre-campaign strategy and post-campaign analysis capabilities.
PRWeek/Morning Consult: Time for brands to hold their tongues on (some) hot topics PRWeek/Morning Consult: Time for brands to hold their tongues on (some) hot topics
Most consumers don't actually care about a brand's stance on political or cultural issues, according to the inaugural PRWeek/Morning Consult Consumer Purpose Survey released this morning at Davos.
Infiniti Motor Company names Wendy Orthman GM of global comms Infiniti Motor Company names Wendy Orthman GM of global comms
She will replace Trevor Hale, who is leaving the company.
Roast in peace: Brand mascots pay tribute to Mr. Peanut after unexpected death Roast in peace: Brand mascots pay tribute to Mr. Peanut after unexpected death
Avert your eyes: A graphic video of Mr. Peanut's death was released on Wednesday.
Ketchum global food and beverage lead Linda Eatherton leaves to start consultancy Ketchum global food and beverage lead Linda Eatherton leaves to start consultancy
Eatherton was a 20-year Ketchum veteran.
Edelman Trust Barometer: Most of world's population down on capitalism Edelman Trust Barometer: Most of world's population down on capitalism
"The essential truth is: people are scared," said Richard Edelman.
 
Big data reveal: Initial results from second annual PRWeek/Cision global survey

 

 

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Employing your strongest resources - a  ZignalLabs-    hosted roundtable 

 

 

 

 

Atlanta played host as a dozen comms leaders underscored why C-suites need to care and do even more about their brands' reputations


 
PRWeek UK, Middle East and Asia
 
Happy Socks appoints UK consumer PR agency Happy Socks appoints UK consumer PR agency
Swedish fashion brand Happy Socks has appointed Pitch Marketing Group as its retained PR agency in the UK, following a competitive pitch process.
Creator and influencer council launches in Philippines Creator and influencer council launches in Philippines
A code of ethics will be established by members, a step in the right direction for the country's influencer marketing scene.
eBay hires UK head of corporate comms from Gumtree eBay hires UK head of corporate comms from Gumtree
eBay has hired Gumtree head of PR Fergus Campbell as head of corporate communications.
 

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