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US Weekly Edition  |  October 23rd 2019
 
Steve Barrett on PR
 
Walking the walk on purpose Walking the walk on purpose
PRWeek's Purpose Principles conference was an inspiring deep dive into what genuine purpose really means for brands and businesses.
 
PR Decoded: Purpose Principles
 
How United Airlines tackled an immigration crisis How United Airlines tackled an immigration crisis
Comms leader Josh Earnest recounts how the carrier tamped down one of its latest challenges.
Microsoft's 'three-part test' for getting involved Microsoft's 'three-part test' for getting involved
Global public affairs GM Dominic Carr says purpose has helped his company respond proactively to tech-sector criticism.
Cotton Incorporated on how to promote a great purpose idea on a budget Cotton Incorporated on how to promote a great purpose idea on a budget
The trade group had a big idea in the early 2000s, but not a big budget to promote it.
Using purpose to address community needs in Chicago Using purpose to address community needs in Chicago
Groups such as Project Hood aren't waiting for government to solve community problems.
3 big highlights from the PRWeek-Boston University Bellwether Survey panel 3 big highlights from the PRWeek-Boston University Bellwether Survey panel
The most notable takeaways from the Bellwether Survey from PRWeek and Boston University and how they power communicators' day-to-day responsibilities.
Five steps from Mondelez you can take to mobilize purpose Five steps from Mondelez you can take to mobilize purpose
The $26 billion company started its purpose journey in 2017.
Disney alum Duncan Wardle: For real insights, spend time with customers in their homes Disney alum Duncan Wardle: For real insights, spend time with customers in their homes
Focus groups aren't going to give you the real answers.
PRDecoded kicks off with former Chicago Bear, GENYOUth PRDecoded kicks off with former Chicago Bear, GENYOUth
PRWeek and Anthony Morgan gathered at a special ribbon-cutting ceremony and the unveiling of a breakfast cart that will help to serve 100,000 meals annually to Chicago students.
 
Rewarding purpose
 
The 2019 Purpose Awards The 2019 Purpose Awards
PRWeek launched the Purpose Awards to recognize activations that use creative ideas to genuinely further positive causes and also acknowledge the organizations and individuals behind them.
 
Podcast
 
The PR Week: 10.18.2019: Aaron Kwittken, KWT Global, at PRDecoded The PR Week: 10.18.2019: Aaron Kwittken, KWT Global, at PRDecoded
KWT Global's CEO warns against the dangers of purpose washing.
 
Opinion
 
The power of PR in a post-advertising world The power of PR in a post-advertising world
PR has never been more strategically important than it is right now, says Golin's Paul Parton.
 
The industry's best young talent
 
40 Under 40 2019 40 Under 40 2019
These standout communications professionals are ready to lead the industry into the future by embracing innovative strategies and sharing their expertise with others starting out in PR.
 
Bellwether Survey
 
Bellwether Survey: C-suite dinosaurs hold back communications Bellwether Survey: C-suite dinosaurs hold back communications
In-house PR pros understand the need to revolutionize their function, but PRWeek and BU's latest Bellwether Survey suggests they are being held back by corporate culture and out-of-touch leadership
 
Celebrating the best global work
 
PRWeek Global Awards 2020 is open for submissions PRWeek Global Awards 2020 is open for submissions
The big night is May 19 in London.
 
News you may have missed
 
Barbie is getting a new publicist: Michelle Chidoni leaves Mattel for Facebook Barbie is getting a new publicist: Michelle Chidoni leaves Mattel for Facebook
She spent over a decade with the toymaker.
Lids names Berk Communications as North America AOR Lids names Berk Communications as North America AOR
Agency CEO Ron Berkowitz said the brand "fits in well" with other clients such as Puma and Body Armor.
APCO supports Country Crock Plant Butter launch APCO supports Country Crock Plant Butter launch
The agency started working with the brand this month.
Porter Novelli global president Jennifer Swint stepping down Porter Novelli global president Jennifer Swint stepping down
Her position is being eliminated.
Weber Shandwick promotes Sara Gavin to chief client officer Weber Shandwick promotes Sara Gavin to chief client officer
Gavin's new role is part of a string of promotions at the agency.
Crocs sees instant success on TikTok Crocs sees instant success on TikTok
The brand got more than 100,000 followers in one week on the platform.
Study: Fortnite wins brand royale Study: Fortnite wins brand royale
The massively popular battle royale game generated millions of mentions as it launched a second map. (Also: an NSFW scored some social media points).
MSLGroup global CEO Guillaume Herbette departs MSLGroup global CEO Guillaume Herbette departs
MSLGroup global CEO Guillaume Herbette is stepping down, four years after joining the Publicis network agency.
 
2019 PRWeek US Hall of Fame
 
Introducing the 2019 class of the PRWeek US Hall of Fame Introducing the 2019 class of the PRWeek US Hall of Fame
Our seventh annual group of six inductees will be celebrated at a gala dinner to be held in New York City on the evening of December 9.
 
Big data reveal: Initial results from second annual PRWeek/Cision global survey

 

 

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Atlanta played host as a dozen comms leaders underscored why C-suites need to care and do even more about their brands' reputations


 
PRWeek UK, Middle East and Asia
 
Premier League campaign reinforces there is 'No Room For Racism' Premier League campaign reinforces there is 'No Room For Racism'
The Premier League has launched a new campaign warning there is 'No Room For Racism' - days after several English footballers were subjected to racist abuse in a Euro 2020 qualifier in Bulgaria. EA Sports has joined the campaign.
Global PR umbrella body ICCO 'refuses' to let 'state-run' Chinese PR body join Global PR umbrella body ICCO 'refuses' to let 'state-run' Chinese PR body join
ICCO, the umbrella organisation for national PR trade bodies including the PRCA, has refused to allow an association for Chinese comms professionals join on ethical grounds, according to ICCO's chief executive.
Pride in London hires new comms director Pride in London hires new comms director
Community interest group Pride in London has appointed Rhammel Afflick as its director of communications.
 

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