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US Weekly Edition  |  June 24th 2021
 
Analysis
 
Finding the bright side of virtual internships Finding the bright side of virtual internships
Interns may miss experiencing office culture, but virtual programs give agencies and in-house teams a bigger talent pool and more diverse intern classes.
 
Steve Barrett on PR
 
Press conferences: It’s complicated Press conferences: It’s complicated
From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and marketing strategies.
 
Podcast
 
The PR Week: 6.17.2021: Heather Kernahan, Hotwire The PR Week: 6.17.2021: Heather Kernahan, Hotwire
Kernahan talks about her new position at Hotwire, how the industry has changed during the coronavirus pandemic — including anxiety around returning to the office — and more.
 
Campaign
 
No longer an April Fools’ joke: Pickle hard seltzer becomes reality following consumer demand No longer an April Fools’ joke: Pickle hard seltzer becomes reality following consumer demand
BrüMate and Crook & Marker’s dill pickle-flavored hard seltzer will be available this summer.
 
Made fresh every week
 
Coffee Break with Signal AI's David Benigson Coffee Break with Signal AI's David Benigson
The Signal AI founder and CEO talks about the history of his company, finding a business's niche, defining "artificial intelligence" in the commstech space and more.
 
Pride in PR
 
PRWeek launches Pride in PR list PRWeek launches Pride in PR list
To mark Pride Month, PRWeek is recognizing leading PR professionals who identify as LGBTQ on the inaugural Pride in PR list.
 
Opinion
 
In a pandemic, business gets more personal In a pandemic, business gets more personal
The pandemic has dramatically changed our relationships with clients, and business is no longer just business, says Bob Brody.
 
Femme Forward
 
Femme Forward: Back to the future in Hawaii Femme Forward: Back to the future in Hawaii
The founder & CEO of a certified woman- and minority-owned consultancy explains why Pacific Island values are what the whole world needs right now.
 
Poll
 
Coca-Cola, Heineken or water: Which product placement would you remove? Coca-Cola, Heineken or water: Which product placement would you remove?
It’s been a tough week for product placements.
 
Purpose Awards
 
Kristal Howard to chair jury for Purpose Awards 2021 Kristal Howard to chair jury for Purpose Awards 2021
Hurry! The first deadline to enter the awards is June 9.
 
News you may have missed
 
Robert Phillips, industry legend, dies aged 57 Robert Phillips, industry legend, dies aged 57
Robert Phillips, founder of Jericho Chambers, former European chief executive of Edelman and legendary figure of the British PR industry, died yesterday (Sunday 13 June), three years after being diagnosed with advanced cancer.
PwC teams up with Edelman to launch Trust Leadership Institute PwC teams up with Edelman to launch Trust Leadership Institute
Edelman is the company’s long-standing agency and partner on the continued education initiative.
Marriott Vacations Worldwide hires Erica Ettori as global comms VP Marriott Vacations Worldwide hires Erica Ettori as global comms VP
Ettori joins from Walt Disney World, where she worked for nearly five years.
 
Video: Lessons from a year that changed PR forever 

 

           Sponsored content

Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.


How to Quantify your Public Relations Impact

 

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PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.

 

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