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US Weekly Edition  |  April 20th 2019
 
Analysis 
 
Experience is king at the New York Auto Show Experience is king at the New York Auto Show
Car companies are hosting more shows at their own venues, but those events can't capture the scope of an auto show, experts say.
 
Steve Barrett on PR
 
The differing leadership styles of Mark Read and Martin Sorrell The differing leadership styles of Mark Read and Martin Sorrell
It is just over a year since WPP founder and CEO Martin Sorrell stepped down after 33 years at the company following an internal investigation into accusations of personal misconduct.
 
Podcast
 
The PR Week 4.19.2019: Paul Dyer, Lippe Taylor The PR Week 4.19.2019: Paul Dyer, Lippe Taylor
Paul Dyer, president of Lippe Taylor, offers a peak into the cryptic world of data analytics.
 
Campaign
 
What happened when Hidden Valley Ranch went big (literally) for National Ranch Day What happened when Hidden Valley Ranch went big (literally) for National Ranch Day
A case study of the brand's Bring Your Own Container campaign.
 
Poll
 
'What the hell do I know?': Should Boeing take Trump's advice and rebrand its 737 Max planes? 'What the hell do I know?': Should Boeing take Trump's advice and rebrand its 737 Max planes?
Trump downplayed his marketing know-how, but should Boeing take note?
 
Opinion
 
Get caught being good Get caught being good
Will your personal brand's story be about the highest title you were given or the good you represented?
Everyone loves a comeback story Everyone loves a comeback story
Sunday was a grand slam win for Tiger Woods and Nike, the brand that stuck with him through tough times.
How Dove's Real Beauty campaign won, and nearly lost, its audience How Dove's Real Beauty campaign won, and nearly lost, its audience
In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign.
March For Our Lives activism spreads to Times Square March For Our Lives activism spreads to Times Square
The March For Our Lives message will be shared on billboards in Times Square until the end of April.
 
40 Under 40 2019 -- Open for nominations!
 
Nominations open for 2019 40 Under 40 Nominations open for 2019 40 Under 40
Don't miss your chance to honor individuals who are redefining the role of communications, PR, and marketing.
 
2019 Salary Survey
 
Evidence of progress: 2019 Salary Survey Evidence of progress: 2019 Salary Survey
Wages are up, and company departures are down. A key facilitator of those trends is measurable, positive movement on two issues the workforce has long focused on: flex time and the gender pay gap.
Women in PR find work-life balance as pay gap narrows Women in PR find work-life balance as pay gap narrows
The gender pay gap in PR is starting to close, but there is still a long way to go before genuine equality is achieved.
 
Brand Film Festival
 
Brand Film Festival New York 2019: Officially selected films revealed Brand Film Festival New York 2019: Officially selected films revealed
It's less than 40 days until the big night. See what brand films will be shown at the Paley Center in New York on May 2.
 
Hall of Femme
 
Hall of Femme 2019 Hall of Femme 2019
The PRWeek Hall of Femme 2019 honors leaders in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference. The following women will be honored at an event on June 5 in New York City.
Women to Watch 2019 Women to Watch 2019
PRWeek honors 28 trailblazing women who are shaping the future of the comms industry.
 
News you may have missed
 
HBO's winter-cold response to Trump's 'Game of Thrones' tweet HBO's winter-cold response to Trump's 'Game of Thrones' tweet
The White House really loves tweeting in the GoT font.
Target turns to Ketchum for new product, corp comms account Target turns to Ketchum for new product, corp comms account
The retailer consolidated work handled by its other firms into the contract.
Jano Cabrera exits McDonald's Jano Cabrera exits McDonald's
The fast food chain's comms SVP plans to spend time with his newborn son.
Ubisoft donates to Notre Dame after 'Assassin's Creed' becomes center of rebuilding conversation Ubisoft donates to Notre Dame after 'Assassin's Creed' becomes center of rebuilding conversation
The 2014 game could hold the key to restoration efforts, outlets reported.
Edelman's Isabel Long moves to MSL to lead US business development Edelman's Isabel Long moves to MSL to lead US business development
Long will report to chief integration officer Amy Cheronis.
5 million tweets and counting: A Twitter VP's top takeaways from 'Game of Thrones' mania 5 million tweets and counting: A Twitter VP's top takeaways from 'Game of Thrones' mania
What's a brand to do when it can't buy ad space? Take the conversation to Twitter.
'Enough. We want change.' First look at March For Our Lives' Times Square ad 'Enough. We want change.' First look at March For Our Lives' Times Square ad
Watch a video showing what the billboards look like.
Omnicom PR revenue dips 0.5% in Q1 Omnicom PR revenue dips 0.5% in Q1
However, Omnicom CEO John Wren said he's seeing "positive signs in certain areas of our PR operations."
 
Deep dives
 
Best Places to Work 2018 Best Places to Work 2018
PRWeek's annual Best Places to Work initiative honors the top agencies and in-house teams that were ranked a cut above by their associates on important issues including workplace culture and salary.
The road ahead in 2019 The road ahead in 2019
A long read for the holidays reflecting on developments in PR, politics, and business in 2018 and analyzing the implications and trends set to define next year.
PR pros choose their tech weapons PR pros choose their tech weapons
Just as marketers are buying more and more technology, so are communications professionals - PRWeek assesses the factors to bear in mind when making choices.
No 'Khashoggi effect': Agencies don't abandon Saudi Arabia despite international outcry No 'Khashoggi effect': Agencies don't abandon Saudi Arabia despite international outcry
At least 28 organizations are registered as foreign agents for the kingdom and its various nonprofit and commercial entities, according to documents at the Department of Justice.
Saudi Arabia's client roster Saudi Arabia's client roster
A rundown of the firms that have represented Saudi Arabia's government, according to FARA filings and other documents.
The truth about management consultancies and PR The truth about management consultancies and PR
Earned media could take a back seat in a world dominated by consultants, but there's still a place for the seamless approach and comms expertise of PR firms.
 
Big data reveal: Initial results from second annual PRWeek/Cision global survey

 

 

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Employing your strongest resources - a  ZignalLabs-    hosted roundtable 

 

 

 

 

Atlanta played host as a dozen comms leaders underscored why C-suites need to care and do even more about their brands' reputations


 
PRWeek UK, Middle East, and Asia
 
Golin UK corporate strategy chief to depart Golin UK corporate strategy chief to depart
Golin UK head of corporate strategy Nick Bishop is to leave the agency after seven years.
Ogilvy's new head of PR - 'We're match fit; our model is attracting new business' Ogilvy's new head of PR - 'We're match fit; our model is attracting new business'
Ogilvy's new UK head of PR and influence, Matt Buchanan, says the agency has completed its internal restructuring and the 'one Ogilvy' model is helping it attract more new business opportunities than before.
Carlsberg staff read out brutal verdicts on their beer in Twitter campaign Carlsberg staff read out brutal verdicts on their beer in Twitter campaign
Social video follows bizarre promoted tweets that began appearing last week.
 

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