A global guide to the marketing and communications of the World Cup
World Cup sponsors such as Hyundai, Coca-Cola, and Emirates tell PRWeek how they are keeping the ball rolling on soccer sponsorships after the tournament's end.
Why popular misconceptions about Brazil were not realized in the recent World Cup, what its implications are for the country's upcoming presidential elections, and how "Brazil will be just fine."
German companies celebrate their team winning the World Cup for the fourth time.
Twitter, Facebook interactions high as Germany defeats Argentina; Apple responds to Chinese state media; Obama to push for highway funding; Major tech earnings reports on deck; AbbVie close to deal for Shire; Samsung halts work with Chinese supplier; Reports question practices at VA, CDC.
Who is Adidas rooting for in the World Cup final between Germany and Argentina? No one, says senior PR manager Michael Ehrlich, who calls the match a "win-win" for the brand that makes both teams' jerseys.
It is almost impossible to grab attention through all the noise. The truth has become invisible.
Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night, Campaign's Maisie McCabe reports.
German automobile brands enjoy their country's 7-1 romp over Brazil in the World Cup.
As with so many major sporting events, the period immediately beforehand sees naysayers making a last ditch play for column centimetres.
The US Soccer Federation's message to fans: there's more to the US men's national team than just the World Cup.
Steve Barrett reflects on two weeks in Brazil and the impact on Brand America of the US population's enthusiastic embrace of the football World Cup.
Brands supported Team USA by making fun of waffles - what else? - before its Tuesday match with Belgium.
Waffle House launched a war on Belgian waffles on Monday in support of the US men's national soccer team. A number of major media outlets took notice, giving the brand an earned-media goal.
New figures show 300 million tweets have been published about the World Cup, compared to 150 million about the Olympics during London 2012.
The team's best move on social media took place Wednesday night, when it tweeted a signed letter from coach Jürgen Klinsmann excusing fans from work on Thursday for the big game against Germany.
Brands create bite-sized responses to Suarez incident at World Cup
With US consumer interest in soccer at an all-time high, brands tied themselves to the US men's national soccer team and its players on Sunday night to continue building buzz on social media for campaigns they launched for the World Cup.
The initiative, which translates to "Live Your Game" in English, was developed in partnership with the fast-food giant's Hispanic AOR, Boden PR.
Here's how five brands tried to take advantage of World Cup fever during the US team's opener against Ghana on Monday night.
Brands are going full throttle on their online channels for this footy frenzy but could the 20th World Cup be the high watermark for social media?
As fans around the globe get ready for the World Cup in Brazil, brands and businesses can play a part in pushing their agendas beyond pure marketing considerations.
As tournament organizers struggle with infrastructure and a Brazilian public souring on hosting the World Cup, brands are pondering how to sustain consumers' attention throughout the month-long event.
Respect and fair play are what an emerging, empowered, and digitally connected Latin American middle class is demanding across the region.
The underlying currents that led to Brazil's historic protests had been building for some time.
As World Cup fans descend on Brazil in the coming weeks, many will board domestic flights operated by Azul, an airline whose brief history tells us a lot about the trends reshaping Latin America.
Nike Football kicks off the World Cup as Marketing, with the help of social video experts Unruly, rounds up this week's must-watch branded Vines.
To improve public order during the World Cup, communicators need to change people's perspective and then their behaviour.
FIFA is encouraging soccer fans to congregate at its Global Stadium digital hub during the summer's World Cup matches, where they will receive "minute-by-minute" updates on events in Brazil.
Soccer content from brands not affiliated with the World Cup has driven more than half of online video shares as the tournament approaches.
Adidas is demanding viewers opt "all in" with its World Cup marketing campaign, the largest in its history, or else it will cease communications with them for the duration of the tournament.
With the World Cup less than a month away, it's hard not to get caught up in the fervor of it all, especially for marketers. It's easy to see why when you consider the data.
World Cup 2014 is drawing closer, and nonaffiliated brands stand to gain the most, writes Trevor Cairns, chief executive of Love and a former Nike and Umbro CMO.
Samsung has partnered with the English Football Association (FA) to provide the entire England soccer team with mobile devices as the company's UK division seeks to emulate Ellen DeGeneres' famous Oscars selfie, which was taken with a Samsung phone.
Sony is launching a bespoke social network for the upcoming World Cup in Brazil that will form the centrepiece of its multi-million-pound sponsorship of the tournament.
The cost of the new England World Cup football shirts provoked ire against sports clothing giant Nike this week.
Brands must commit to a real-time marketing ethos if they are to win over consumers during the upcoming World Cup, said a senior Coca-Cola marketer at Advertising Week Europe 2014 in London.
Coca-Cola is planning to use its sponsorship of the World Cup to push its global sustainability campaign, encouraging consumers to live healthier and more active lifestyles.
Global sponsors of the 2014 FIFA World Cup in Brazil have launched integrated marketing efforts in the host country and extended them to the US, where the popularity of soccer has grown in recent years.
Organizing body: FIFA
Timeframe: June 12 - July 13, 2014
Adidas, Coca-Cola, Emirates, Hyundai, Sony, Visa
Budweiser, Castrol, Continental, Johnson & Johnson, McDonald's, Moy Park, Oi, Yingli Solar
ESPN, ABC, Univision
Brazil 2014: Fuleco
South Africa 2010: Zakumi
Germany 2006: Goleo IV & Pille
Korea/Japan 2002: Spheriks
France 1998: Footix
US 1994: Striker
Italy 1990: Ciao
Mexico 1986: Pique
Spain 1982: Naranjito
Argentina 1978: Gauchito
Germany 1974: Tip and Tap
Mexico 1970: Juanito
England 1966: Willie