February 24th 2024
Weekender
 

Buck Buchwald is celebrating his 100th birthday this month. The longtime confidant of Harold Burson has thoughts on the legacy of the Burson name, AI and the costs and benefits of remote work. Check out PRWeek’s Q&A with this industry legend. 

PLUS: PRWeek is helping you read the economic tea leaves. VP and editorial director Steve Barrett blogs this week about how the rougher path for PR agencies in 2023 could result in a clearer road ahead.

PRWeek's 2024 Agency Business report is now open for submissions. If you want your agency to be part of this annual industry staple, contact us at abr@prweek.com.

PRWeek Global Awards extended entry deadline 2/29, event 5/15 in London — entries and tickets here; The PRWeek U.S. Awards will be held 3/14 in NYC — tickets here; Crisis Comms Conference will be held 4/18 in D.C. — tickets here; Healthcare Awards + Conference will be held 5/21 in NYC — tickets here; Women of Distinction event will be held 5/30 in NYC — details here.

 
 
Exclusive
 
Industry legend Elias 'Buck' Buchwald on Harold Burson, the Burson merger and PR’s history
Industry legend Elias 'Buck' Buchwald on Harold Burson, the Burson merger and PR’s history
 
On what would have been Harold Burson’s 102nd birthday, Buchwald chatted about his own 100th and how the PR industry has evolved.
 
 
Financial results
 
Tougher times for PR agencies in 2023 but direction of travel still good
Tougher times for PR agencies in 2023 but direction of travel still good
 
As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.
 
Edelman global revenue falls 3.7% to $1.04 billion in 2023
Edelman global revenue falls 3.7% to $1.04 billion in 2023
 
The independent agency’s performance was impacted by a 9.1% decrease in the U.S., its largest region, in the calendar year, though it stayed above the $1 billion threshold globally.
 
FTI Consulting strategic comms revenue up 19.6% in Q4, 14.8% for 2023
FTI Consulting strategic comms revenue up 19.6% in Q4, 14.8% for 2023
 
Growth in public and government affairs, as well as M&A, cybersecurity and crisis communications, drove quarterly and full-year results.
 
FGS, H&K, BCW – how did WPP PR agencies fare in Q4?
FGS, H&K, BCW – how did WPP PR agencies fare in Q4?
 
WPP has reported 2.4 per cent growth in like-for-like revenue in its PR division in the fourth quarter of 2023, turning around a decline in Q3.
 
 
People moves
 
Weber Shandwick appoints Tina Cervera New York chief creative officer
Weber Shandwick appoints Tina Cervera New York chief creative officer
 
Weber worked with clients Michelob Ultra, Bud Light, Pringles and M&M’s on Super Bowl campaigns.
 
BCW hires Edelman’s Lee Alman as corporate affairs EVP
BCW hires Edelman’s Lee Alman as corporate affairs EVP
 
Alman spent 12 years at Edelman, most recently as EVP in the U.S. crisis and risk practice.
 
WE appoints Arun Divakaruni head of North America scientific engagement
WE appoints Arun Divakaruni head of North America scientific engagement
 
He will be responsible for expanding the service in the region.
 
Outcast names Julie Inouye president
Outcast names Julie Inouye president
 
Inouye most recently held consulting roles at photography mobile app VSCO, Kindred Ventures, Playground Global and Mastodon.
 
BCW’s Sabrina Browne joins Citi as SVP of personal banking
BCW’s Sabrina Browne joins Citi as SVP of personal banking
 
Browne previously served as VP of corporate affairs for BCW North America.
 
 

News you may have missed

 
LA Tourism names BrandsTravel as Mexico AOR
LA Tourism names BrandsTravel as Mexico AOR
 
The agency is engaging travel and lifestyle reporters from Mexico, which is Los Angeles’ largest source of international travel.
 
APCO Worldwide is dropping the Worldwide
APCO Worldwide is dropping the Worldwide
 
The independent agency is launching a new brand identity in celebration of its 40th anniversary.
 
Spotify launches in-house music consultancy Aux
Spotify launches in-house music consultancy Aux
 
Aux will counsel brands on how to use music in their campaigns and pair them with artists.
 
What Dow Jones and The Wall Street Journal are saying to staff about Evan Gershkovich’s latest legal setback
What Dow Jones and The Wall Street Journal are saying to staff about Evan Gershkovich’s latest legal setback
 
A Russian court on Thursday upheld Gershkovich’s detention, meaning he is set to remain in prison until at least the end of March.
 
Milanos or Ted Lasso biscuits? Hannah Waddingham says…
Milanos or Ted Lasso biscuits? Hannah Waddingham says…
 
PRWeek sits down with Waddingham to chat about her partnership with Pepperidge Farm, why she decides to work with brands and if she prefers the new Milano flavor to Ted Lasso’s famous biscuits.
 
 

Gen Zeitgeist

 
How to plan a content calendar in the age of viral marketing
How to plan a content calendar in the age of viral marketing
 
Primacy senior marketing strategist Kyrie McCormick outlines five strategies to navigate the ever changing social landscape and increase a client’s chances of going viral.
 
 
Dashboard 25
 
Dashboard 25: AI Edition — Class of 2024
Dashboard 25: AI Edition — Class of 2024
 
PRWeek’s list of 25 of the most influential people in communications technology this year focuses on the AI revolution, the hottest topic shaping PR and marketing tech stacks.
 
 

DE&I

 
PRWeek's DE&I Digest
PRWeek's DE&I Digest
 
PRWeek examines companies that have made tangible improvements in their DE&I efforts and details what strategies can be used across the industry.
 
 
 
Awards and events
 
PRWeek US Awards 2024 shortlist revealed
PRWeek US Awards 2024 shortlist revealed
 
Join PRWeek on March 14 at Cipriani Wall Street in New York City to find out who’s taking home the trophies.
 
PRWeek’s Crisis Comms Conference returns to DC in 2024
PRWeek’s Crisis Comms Conference returns to DC in 2024
 
Risa Heller will keynote as PRWeek returns to our nation’s capital on April 18, 2024.
 
PRWeek’s annual Healthcare Awards + Conference slated for May 21
PRWeek’s annual Healthcare Awards + Conference slated for May 21
 
The events take place at Guastavino’s in New York City — tickets are now available.
 
Sabina Ellahi named chair of PRWeek Global Awards 2024
Sabina Ellahi named chair of PRWeek Global Awards 2024
 
Sabina Ellahi, global head of PR at Charlotte Tilbury Beauty, is to chair the judging of this year’s PRWeek Global Awards 2024, the entry deadline for which is fast approaching.
 
 
Partner content
 
Navigating the future: Predictions for PR agencies in 2024
Navigating the future: Predictions for PR agencies in 2024
 
Embrace data-driven decisions, prove your value and stay agile to succeed in 2024, says Paprika Software's managing director Nick Tomlinson.
In partnership with
 
Paprika Software
 
What’s in store for 2024: A roundtable discussion
What’s in store for 2024: A roundtable discussion
 
Data. Technology. Staffing. The workplace. Comms leaders, such as those who joined this recent Meltwater-hosted roundtable, are thinking about these issues — and the factors that will impact them moving forward — more than ever.
In partnership with
 
Meltwater
 
Embracing disruption: A discussion about AI at Davos
Embracing disruption: A discussion about AI at Davos
 
Great possibilities. Notable pitfalls. Those realities apply to the AI-comms relationship. The leaders who joined this roundtable at Davos, hosted by Ruder Finn, provide valuable insight on how to navigate these simultaneous forces.
In partnership with
 
Ruder Finn
 
 
 
 
 

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