Weekender

October 1st 2022

Weekender

PRWeek’s latest print issue puts a spotlight on Intel chief communications officer Tara Smith and her work to communicate the details of what her company makes and what impact the CHIPS Act will have on chipmakers and the broader economy. Plus: Data on how the tech sector drives the news cycle and around the office with Starbucks’ A.J. Jones.

PRDecoded and Purpose Awards 2022 are nearly upon us, in Chicago October 11-12. Go here for details and to snag a last-minute ticket.

The PRWeek Awards U.S. 2023 are open for nominations — final deadline is October 14!

Celebrate PRWeek's 40 Under 40 class of 2022 in-person in Manhattan on October 27. Get your tickets here.

Buy the Premium Edition of PRWeek's 2022 Salary Survey here and Communications Bellwether Survey here.

Discover

Intel’s CCO Tara Smith on creating a ‘super charge’ program

The CHIPS Act has Smith explaining the challenging world of semiconductors, but it’s all part of the company’s journey to take it to a new level in challenging times.

Great expectations in public relations

The fifth edition of PRWeek and Boston University's Communications Bellwether Survey shows the PR profession is being asked to deliver on ever-increasing expectations during unprecedented times.

Brands should embrace TikTok

The platform’s power has played out during major news events this year, with no end in sight

Around the office with Starbucks’ A.J. Jones

The coffee chain's EVP and chief communications and public affairs officer talks working from home, working in-office, hybrid work and more.

Lowdown: Tech drives the news cycle

Tech companies, and Tesla, drive the news cycle, but much of that coverage is about ESG.

What communicators can learn from Japanese root-binding

Don Spetner believes we can all use a little more humility, respect and “nemawashi” these days.

Buzzed-about news

‘This is a setback, not a reset:’ How Discover Puerto Rico is responding to Hurricane Fiona

Inside the travel organization’s response.

‘I’m alive, healthy and happy’: Brand favorite the ‘Corn Kid’ quashes rumors of his death

A hoax is circulating that the 7-year-old was killed in a shooting, forcing the young social media celebrity to do his own crisis response.

Edelman hits $1.06 billion mark ahead of 70th anniversary

The agency’s brand business now accounts for 44.4% of its worldwide revenue.

GM clarifies RTO plans after ‘unfortunate and unintentional’ message sent out prematurely

After a backlash, the automaker said corporate employees will not be required to come back to the office until next year.

Who is Dairy Milk sponsoring in the New York City Marathon? Every female runner who joins its team

The category of MilkPEP will match the registration cost for every woman who signs up in donations to Girls on the Run.

Fingerpaint buys med-comms shop Parsons

The agency’s latest acquisition marks its second in the past three months.

People moves

Scott Farrell to retire from Golin at year’s end

Farrell, the firm’s president of global corporate communications, will not be directly replaced.

Kellogg’s Stacy Flathau to lead corporate affairs for cereal business spinoff

Flathau will assume the role after the company's cereal brands separate into a new entity.

BRG Communications names Edelman, Ogilvy alum Michael Sloan as COO

Sloan will oversee finance, HR, office management and internal communications.

Axon ups Tesla alum Andrea James to comms head

Earlier in her career, James handled IR for Tesla.

Visa recruits AT&T’s KC Kavanagh as chief communications officer

Kavanagh has also previously worked for Bacardi Limited, Starwood Hotels & Resorts Worldwide and Hyatt Hotels.

Bellwether Survey

Communications Bellwether Survey 2022: PR in pole position

The fifth collaboration between PRWeek and Boston University portrays an industry that has the ear of the C-suite but faces new expectations to deliver value.

40 Under 40

PRWeek 40 Under 40 2022 - Rebecca Loveridge, Ketchum

SVP, MD, financial and professional services, 39

PRWeek 40 Under 40 2022 - Adiya Mobley, FleishmanHillard

SVP and partner, 37

The Power List 2022

PRWeek Power List 2022 - 48. Margery Kraus, APCO Worldwide

Founder & executive chairman

PRWeek Power List 2022 - 49. Tom Ryan, ICR

CEO & co-founder

PRWeek Power List 2022 - 50. Peter Finn, Finn Partners

CEO, founding managing partner

Agency Business Report

Agency Business Report 2022

Record-breaking revenue growth highlights an industry that has fully recovered from the depths of the COVID-19 pandemic — and then some.

Awards, events and features

PRWeek US unveils 10th Hall of Fame class

The six inductees in the class of 2022 will be honored at an event in New York City on December 5.

PRWeek Purpose Awards 2022 shortlist unveiled

For the fourth straight year, the PRWeek Purpose Awards highlights the year’s activations and initiatives that best exhibit the power of purpose as a business imperative.

PRDecoded returns to Chicago in-person this October

The theme for this year’s showcase PRWeek conference is Purpose Evolved and the event will bookend the fourth annual Purpose Awards.

Partner content

The power of partnerships, a podcast about a new agency business model

A spirit of partnership and collaboration has allowed PROI Worldwide — and all its partners — to thrive for more than 50 years. This podcast digs deep into the secret sauce.

In partnership with

What younger generations want and need: Part 3 of a DE&I-focused podcast series

The inaugural Changemakers program, presented by Google in partnership with PRWeek, is intended to inspire the PR industry to build on diversity, equity and inclusion and spur needle-moving action toward that crucial objective.

In partnership with

Changing the industry: Part 1 of a DE&I-focused podcast series

PRWeek's inaugural Changemakers program, in partnership with Google, is intended to inspire the PR industry to build on diversity, equity and inclusion and inspire needle-moving action toward that crucial objective.

In partnership with