January 28th 2022
Weekender
 

The Brand Film Awards U.S. 2022, presented by PRWeek U.S., Campaign U.S. and MM+M, is open for submissions. Brendan Gaul, global chief content officer at Mediabrands, will serve as jury chair.

The seventh-annual celebration of brand storytelling — formerly known as Brand Film Festival New York — will showcase the year’s most artistic, creative and effective films produced by and for brands as they embrace consumer entertainment, from short- or feature-length non-fiction documentary or scripted films or series. 

Full submission information is available here.

PRWeek US has launched its inaugural Healthcare & Pharma Communications Awards. Click here to find out more — first deadline is February 2.

PRWeek's Women of Distinction is open for nominations. Extended deadline is January 26. 

Enter the PRWeek Global Awards! Register here. Deadline is January 27.

 
 
BTS rebrands 'Chicotle'
 
Chipotle changes Twitter handle to ‘Chicotle’ after BTS member mispronounces name
Chipotle changes Twitter handle to ‘Chicotle’ after BTS member mispronounces name
 
“It’s Chicotle from now on,” the chain tweeted as BTS fans clamored for Chipotle orders.
 
Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food
Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food
 
BTS band members professed their love for Chipotle in a viral video over the weekend.
 
 
Web 3.0 and social
 
PR pros, get ready for the metaverse
PR pros, get ready for the metaverse
 
Communication professionals should understand the possibilities of emerging tech environments, writes PRWeek editorial director Steve Barrett.
 
Does the metaverse need a dog park? How about a virtual bar?
Does the metaverse need a dog park? How about a virtual bar?
 
Some things might not be necessary in the metaverse.
 
Influencer.com named TikTok marketing partner
Influencer.com named TikTok marketing partner
 
The influencer marketing and branded content platform will be integrated with TikTok’s creator marketing API.
 
Users cutting back on Instagram to improve mental health
Users cutting back on Instagram to improve mental health
 
A study from Opinium Research found that 17% believe platforms are responsible for users’ mental health.
 
 
Awards, events and features
 
Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair
Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair
 
Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.
 
PRWeek US launches Healthcare & Pharma Comms Awards
PRWeek US launches Healthcare & Pharma Comms Awards
 
The standard deadline for entries is February 2. The gala awards ceremony will take place on May 10 in New York City — Moderna’s chief brand officer Kate Cronin is chair of jury for the new program.
 
PRWeek US Awards 2022 shortlist revealed
PRWeek US Awards 2022 shortlist revealed
 
The biggest night in PR returns with an in-person gala on March 16 in New York City.
 
PRWeek Global Awards 2022 opens for entries
PRWeek Global Awards 2022 opens for entries
 
The PRWeek Global Awards, one of the biggest dates in the global industry's calendar, has opened for entries for 2022.
 
 
 
People moves
 
Prosek Partners hires Jim David to head new Washington office
Prosek Partners hires Jim David to head new Washington office
 
The firm's Washington outpost is up and running and set to expand in 2022.
 
Impossible Foods alum Rachel Konrad joins The Production Board as chief brand officer
Impossible Foods alum Rachel Konrad joins The Production Board as chief brand officer
 
Konrad has directed communications for Tesla and the Renault-Nissan Alliance.
 
Marina Maher Communications names Joshua Wu performance analytics SVP
Marina Maher Communications names Joshua Wu performance analytics SVP
 
Wu was most recently a VP for Edelman Data & Intelligence.
 
Medtronic adds Ruda, Moriber to global communications, corporate marketing team
Medtronic adds Ruda, Moriber to global communications, corporate marketing team
 
Aniz Ruda will be VP of data, analytics and insights, while Jason Moriber will be VP of content and creative.
 
Ogilvy names Devika Bulchandani as global president
Ogilvy names Devika Bulchandani as global president
 
She will expand her remit to cover all five of the agency's business units and retain her role as CEO of North America.
 
Just briefly
Just briefly
 
People moves, account wins and other comms news.
 
 
 
Partner content
 
The power of influence: how does your B2B content measure up?
The power of influence: how does your B2B content measure up?
 
Rob Mitchell, CEO of Longitude, reveals key highlights from their new ebook: Influence and impact: The true measures of successful content.
In partnership with
 
Longitude
 
Coming ARound to augmented reality’s power, a podcast presented by Stagwell
Coming ARound to augmented reality’s power, a podcast presented by Stagwell
 
Creative + connected = effective. This is an equation for modern marcomms. Some exciting new ways technology brings this to fruition are discussed during this podcast.
In partnership with
 
Stagwell
 
Three overlooked questions to ask about your PR software
Three overlooked questions to ask about your PR software
 
Three things to be aware of when you are evaluating PR and communications platforms.
In partnership with
 
Critical Mention
 
 
 
 

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