February 5th 2023
Weekender
 

It’s been another busy week of business deals in the PR and communications industry. Finn Partners has acquired another firm, creative, digital and design agency Outre Creative, and MikeWorldWide has bought tech specialist shop MRB Communications. There are also new CEOs at comms tech giant Cision and the agency Hotwire

The PRWeek US Awards will be held in New York City on March 16. Buy your tickets today.

The inaugural PRWeek Crisis Comms Conference is scheduled for April 12-13 in Washington, DC.

PRWeek's Healthcare + Conference Awards will be held on May 24.

The PRWeek Agency Business Report 2023 is now open for submissions.

 
 
CEO shakeups
 
Hotwire ups Heather Craft to North America CEO
Hotwire ups Heather Craft to North America CEO
 
The agency has also launched a global growth team.
 
Cision names Cali Tran as CEO
Cision names Cali Tran as CEO
 
Brandon Crawley had been serving as the interim chief executive since last February.
 
 

Acquisition watch

 
Microsoft’s Frank Shaw on using Twitter to argue for Activision acquisition
Microsoft’s Frank Shaw on using Twitter to argue for Activision acquisition
 
Microsoft and Activision chief communications officers Frank Shaw and Lulu Cheng Meservey pushed for the nearly $70 billion acquisition on Twitter, highlighting what’s convenient and challenging about using social media in corporate communications.
 
Finn Partners acquires creative and digital design agency Outré Creative
Finn Partners acquires creative and digital design agency Outré Creative
 
Outré founder Aidan McCann joins Finn as senior partner.
 
MikeWorldWide acquires MRB Public Relations
MikeWorldWide acquires MRB Public Relations
 
MRB will join MikeWorldWide’s global tech practice, led by Maria Brown.
 
Lambert Global acquires Roy Public Affairs Management
Lambert Global acquires Roy Public Affairs Management
 
Roy Public Affairs founder and principal Melissa Roy joins Lambert as Detroit managing partner.
 
 

AOR wins 

 
Hotel brand citizenM names W Communications as US AOR
Hotel brand citizenM names W Communications as US AOR
 
W will support the hotel brand’s growing North American portfolio.
 
Ulta Beauty hires Hunter to handle consumer media relations
Ulta Beauty hires Hunter to handle consumer media relations
 
The beauty retailer also works with Zeno Group with both firms serving as AOR.
 
Vegan hair care brand Better Natured brings on CRC as AOR
Vegan hair care brand Better Natured brings on CRC as AOR
 
CRC was acquired by 360PR+ last year.
 
Boll & Branch names Diffusion AOR
Boll & Branch names Diffusion AOR
 
Small Girls PR was the incumbent on the account.
 
 
People moves
 
Stagwell and Sloane & Company hire former Virgin Group CCO Nick Fox
Stagwell and Sloane & Company hire former Virgin Group CCO Nick Fox
 
Fox will head Stagwell’s risk and reputation unit.
 
Weber Shandwick appoints North America public affairs, social impact and sustainability leads
Weber Shandwick appoints North America public affairs, social impact and sustainability leads
 
John Files, Meghann Curtis and Kate Olsen will also join the business and society futures leadership team.
 
Ruder Finn names Chip Scarinzi U.S. head of technology and innovation
Ruder Finn names Chip Scarinzi U.S. head of technology and innovation
 
The former Hill+Knowlton Strategies exec will lead the firm’s tech practice in a newly created role.
 
 

Buzzed-about news

 
FedEx sends memo to staffers on the death of employee Tyre Nichols
FedEx sends memo to staffers on the death of employee Tyre Nichols
 
Nichols was a supply chain worker at one of the package carrier’s Memphis warehouses.
 
Creative Juice launches business education program for Black creators
Creative Juice launches business education program for Black creators
 
The creator banking platform will give five creators $5,000 each as well as lessons on growing a business.
 
Mission North launches industry diversity initiative Foster the Future
Mission North launches industry diversity initiative Foster the Future
 
The firm has partnered with Method Communications, LaunchSquad, Agean Public Relations and the PRSA to provide scholarships and stipends to BIPOC students.
 
 
Partner content
 
Global Comms Report: Strategic communications secures elusive seat
Global Comms Report: Strategic communications secures elusive seat
 
The sixth annual PRWeek/Cision Global Comms Report reveals some of the clearest signs yet of how far PR has come — and how its performance under recent pressure and increased embrace of data and analytics have helped get it there.
In partnership with
 
Cision
 
The media-consumer chasm – and what it means for you
The media-consumer chasm – and what it means for you
 
This report, in partnership with PRWeek, digs deep to help comms pros navigate the ever-evolving, increasingly complicated press-public relationship.
In partnership with
 
Evolve MKD
 
What data can do for you – and the entire organization
What data can do for you – and the entire organization
 
Access to an unprecedented amount of data has empowered comms pros to notably stretch their influence. As evidenced during this recent webcast, presented by NetBase Quid, the entire organization reaps the rewards.
In partnership with
 
NetBase Quid
 
 
Dashboard 25
 
Dashboard 25, class of 2023
Dashboard 25, class of 2023
 
PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
 
 

The future of work

 
Special report: The future of work
Special report: The future of work
 
PRWeek explores the evolving professional landscape of how and where people work.
 
 
Awards and events
 
PRWeek US Awards 2023 shortlist revealed
PRWeek US Awards 2023 shortlist revealed
 
Join PRWeek to find out the winners on March 16 at Cipriani Wall Street in New York City.
 
PRWeek launches Healthcare Conference + Awards 2023
PRWeek launches Healthcare Conference + Awards 2023
 
Finalists will be announced in mid-March and the awards ceremony takes place in New York City in May, 2023.
 
PRWeek US launches Crisis Comms Conference
PRWeek US launches Crisis Comms Conference
 
Taking place at Convene in Washington, DC, on April 12–13, 2023, PRWeek’s inaugural crisis conference will showcase one of the most important elements of the modern PR pro’s skill set.
 
 
 
Agency Business Report
 
PRWeek Agency Business Report 2023 opens for submissions
PRWeek Agency Business Report 2023 opens for submissions
 
The report, including the comprehensive PRWeek Agency Rankings, will be published in early May.
 
 
Bellwether Survey
 
Communications Bellwether Survey 2022: PR in pole position
Communications Bellwether Survey 2022: PR in pole position
 
The fifth collaboration between PRWeek and Boston University portrays an industry that has the ear of the C-suite but faces new expectations to deliver value.
 
 
 
 
 

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