According to the Plank Center for Leadership's Report Card 2019, there has been no positive improvement in PR leadership in the last four years, says Bruce Berger, professor emeritus at the University of Alabama.
For online video, well-structured stories trump big budgets, says Keith Quesenberry, associate professor at Messiah College.
Gen Z are money-saving entrepreneurs, says Michael Pankowski, head of the Generation Z marketing and consulting firm Crimson Connection.
Maria Amor, VP of Havas Formulatin, on how to reach the nation's fastest-growing demographic.
Candidates can make up for what they lack "in a career compass by being smart, hardworking, optimistic and unshakably affable."
From social media to paid advertising, brands can't afford to lose this crucial role.
Jessica Adelman, group VP of corporate affairs at Kroger, explains how building a conscious brand creates a profitable business.
Nearly 200 chief executives agree. Read about the one that led the charge in PRWeek.
The cannabis industry can't point to a single standout campaign, says Doug Poretz, cofounder of High Growth Communications.
Other issues grab more attention, but education is the key to a better world, says Justin van Fleet, president of Theirworld.