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CEO of Helio PR talks marketing in the digital age
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CEO of Helio PR talks marketing in the digital age

Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age

Why the great resignation is a great thing

Why the great resignation is a great thing

Employees do their employer and themselves a favor by committing entirely to their calling.

The power of being kind, over the power of being right

The power of being kind, over the power of being right

Anger and indignation can be dead ends in the professional world, writes Don Spetner.

Orchestrated healthcare comms turn noise into harmony

Orchestrated healthcare comms turn noise into harmony

"Orchestrated healthcare communications to build member experiences that engage not enrage is just good business sense," writes HealthCrowd CEO Neng Bing Doh.

Healthcare comms more crucial than ever

Healthcare comms more crucial than ever

The messaging and narratives being created by PR professionals around health issues will be crucial in a new year of regeneration and revitalization.

The Verge’s new guidelines run deeper than on background

The Verge’s new guidelines run deeper than on background

The site’s policy change suggests that the relationship between reporters and PR pros is out of balance, says 104 West Partners’ Patrick Ward.

Mixternal communications are here to stay. Is your organization ready?

Mixternal communications are here to stay. Is your organization ready?

Think of mixternal communications as an integrated approach that engages both internal and external audiences through a coordinated content and channel strategy, say United Minds’ Supriya Satya and Liz McCarthy.

3 things big PR firms are getting wrong and small ones are getting right

3 things big PR firms are getting wrong and small ones are getting right

Agency founder Nick Puleo makes his case that the small agencies are winning.

Communicating for equity: A look back and forward

Communicating for equity: A look back and forward

It’s time for companies to show what they’ve done to deliver on promises and build a more inclusive environment for employees and communities says FleishmanHillard's Adrianne Smith.

Facebook's outage is a reminder that content strategies should expand beyond social

Facebook's outage is a reminder that content strategies should expand beyond social

Brands, it’s time to diversify your content plan so you still reach your customers the next time Facebook takes a mini break, argues Bohemia Group's head of content.

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