When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.
Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.
Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.
Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead
The owners of PR firms can find themselves answering to regulators if they are not careful, says attorney Michael Lasky
Facebook's opacity and its contradictory posturing are counter to the ethos of savvy crisis managers, says Peter Himler, founding principal Flatiron Communications.
PR usually promotes products. It's time to create them, says Adam Ritchie.
I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.
After the midterms, the real political work will get done in the states, says Corey Ealons, Vox Global partner and former White House communications aide.
Ethics, the disintegration of civility and PR are connected, says Shannon Bowen, professor of PR ethics at the University of South Carolina.