People in PR (Views)
Steve Barrett on PR
CEO & CMO Q&A
Frank Washkuch
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Brands and agencies may have to make difficult decisions on Facebook
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Brands should be sincere and strategic when saying sorry
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PR stunts prove comms pros can come up with big ideas
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Campaign trail skills are a brand's best friend in the Trump era
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Why executives should welcome their new Facebook overlords
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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Why executives flame out
"Self-awareness is the most critical element of success not just in business, but in all our life relationships," says industry vet Don Spetner.
We found a hybrid work solution. Don’t do what we did
Every agency must follow its own path to determine how to restart in-person work, says Seven Letter’s Erik Smith.
Jacinda Ardern’s comms and leadership masterclass
Jacinda Ardern’s tenure as New Zealand Prime Minister spanned five years that rarely saw calm.
Enter the robots: What does ChatGPT mean for professional communicators?
The writing robots aren’t coming; they’re here. The question is whether AI-generated language can achieve excellence without human intervention, says Pluralytics AI’s Rick Byrne.
PR is at the center of the future of work
From employee engagement to wellness to hybrid work to the office of the future, the comms function is instrumental in tackling the biggest challenges of modern business.
Hybrid work isn’t all sunshine and roses
Employers are continuing to struggle with the new flexible work arrangements, but staffers seem to be thriving.
Building a more inclusive world in the metaverse starts with creators
Brands can drive the creation of a meaningful metaverse by reimagining collaboration with a new wave of creators.
Marina Maher on what made Barbara Walters special for all communicators
Walters showed others the importance of finding a niche and becoming great at it. She wasn’t immune to obstacles; she just shut out the noise and forged ahead, says MMC founder Marina Maher.
Titi Me Preguntó: What are the multicultural marketing takeaways from Benito for 2023?
Here are four lessons from the Year of Benito to create successful Hispanic engagement in 2023 from Andy Checo.
