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CEO of Helio PR talks marketing in the digital age
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CEO of Helio PR talks marketing in the digital age

Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age

In a pandemic, business gets more personal

In a pandemic, business gets more personal

The pandemic has dramatically changed our relationships with clients, and business is no longer just business, says Bob Brody.

PR challenge: Working with Big Law

PR challenge: Working with Big Law

Why work with the touchy clients in the legal profession? Joshua Peck offers a few reasons.

Virtual events will never be like IRL events

Virtual events will never be like IRL events

Sorry to say it, but it’s true.

The ally marketer's guide to queer subculture on TikTok

The ally marketer's guide to queer subculture on TikTok

A letter from the desk of a lesbian creative director.

Humanizing B2B brands

Humanizing B2B brands

How social media helps B2B marketers connect.

Brands’ data practices should reflect their social duty of care

Brands’ data practices should reflect their social duty of care

Social duty of care goes way beyond advertising, argues Hearts & Science's Penney Soon.

The downside of PR agency acquisitions

The downside of PR agency acquisitions

Sometimes it just doesn't work out. A few reasons why from The Stevens Group's Art Stevens.

George Floyd: A man, not a movement

George Floyd: A man, not a movement

We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.

The lessons Avon learned from joining TikTok

The lessons Avon learned from joining TikTok

VaynerMedia London's managing director, Sarah Baumann, explains the lessons she learned when her agency took Avon onto TikTok about how heritage brands can win like digital natives.

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