People in PR (Views)

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Baby, the thrill is gone

Baby, the thrill is gone

You can still get results after the hype around a client dies, says Suzanne Block of Merritt Group.

Measuring Kevin Akeroyd’s legacy at Cision

Measuring Kevin Akeroyd’s legacy at Cision

And what’s next for Cision after its CEO and chief visionary left.

When brands treat job candidates poorly, it costs them money

When brands treat job candidates poorly, it costs them money

Job candidates don't get the love they deserve, and it's hurting your brand's reputation says Omer Tadjer, the CEO and co-founder of Comeet.

Agency pros are often more skilled than in-house people

Agency pros are often more skilled than in-house people

It's a myth that in-house experience is better when hiring for in-house positions, says Eric Doyle, SVP at Spark.

The tech stack questions PR pros should dare to ask

The tech stack questions PR pros should dare to ask

Procuring comms tech is a thorny process. PR pros should demand greater transparency to avoid wasting money.

Can we please avoid corntroversy-style gimmicks this Super Bowl?

Can we please avoid corntroversy-style gimmicks this Super Bowl?

Our work shouldn't be an afterthought in a marketing gimmick, says Kevin Ross, a corn farmer and president of the National Corn Growers Association.

Business can't succeed in a world ravaged by climate change

Business can't succeed in a world ravaged by climate change

Business leaders must look past shareholder value to all stakeholders, says Barri Rafferty, CEO and president of Ketchum.

The PR fallout from iHeart Media's layoffs

The PR fallout from iHeart Media's layoffs

The death of local radio is bad for PR, says Dustin Siggins, the founder of Proven Media Solutions.

Brands can close the Thunberg/Trump divide

Brands can close the Thunberg/Trump divide

Brands can help society cross seemingly unbridgeable chasms, says Melissa Waggener Zorkin, global CEO and founder, WE.

Welcome to Dashboard: Charting the future of comms tech

Welcome to Dashboard: Charting the future of comms tech

Our mission statement: Guide you through the ever-more-complicated world of communications technology.

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