Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.
Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.
As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.
Recording artist and Stationhead cofounder Ryan Star explains why passive audio and in-app interaction drives more engagement than Instagram or TikTok.
Some PR pros worry they are about to be replaced by robots, but tech veteran Mark Weiner believes the human touch will always be an intrinsic part of the communications industry.
Going beyond words is the only way to engage on a meaningful level amid the pandemic.
When a creator is excited about a brand partnership, creative has room to shine.
Major trends to help clients break through the media clutter.
As more people share their stories about the myriad obstacles they’ve faced, it’s clear how fortunate others have been.