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CEO of Helio PR talks marketing in the digital age

Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age

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The agency model: From pyramid to hourglass?

Great talent emerges quickly in a career. But what is that age for our industry?

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Why haven't virtual experiences topped Travis Scott in Fortnite?

We are stuck referencing something that happened two years ago.

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Making social media more welcoming for trans and nonbinary people

Join me in a commitment to flood our newsfeeds with powerful, positive and truthful representations of trans and queer joy.

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Can Apple and Meta play nice in the metaverse?

As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager.

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Back to the office or work from anywhere? The future of PR in the age of remote work

The future of work in PR and other industries lies in a hybrid model, argues Dina Mostovaya.

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Examining brand purpose over six years of Cannes Lions winners

When looking at Cannes as a database of creativity, purpose-driven marketing rises to the top.

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Juneteenth: Why communicators should be more than just a megaphone

With Juneteenth, communications professionals have an obligation to go deeper before coordinating events, pushing out stories, press releases and images.

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Metaverse insurance: Ushering in a new class of assets

In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.

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Arthur Sadoun: If you're not transforming, you will be left behind

Creatives must embrace new ways of thinking, not just about the work, but processes, purpose and leadership, Publicis Groupe’s chairman and CEO writes, as part of our series by global agency chiefs ahead of Cannes Lions.

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