Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
A lot rides on the election for comms and marketing firms vying for federal contracts.
I’m not clutching my pearls, I'm offended over how a bad an idea this was.
Madison Avenue firms have lost touch with the creativity that sparks in today’s digital first-world.
PR stunts are the source of a massive amount of the news for the public.
Here are three metrics to measure the impact of PR campaigns.
PR is dead. Long live PR.
Quoting statistics and scolding people won't get them to wear masks or social distance.
Earlier this week, Tesla, the world’s most highly valued automaker, made the audacious decision to apparently dissolve its company-wide PR department.
Fred Perry, placed under pressure by its association with a far-right movement, discontinued one its best-selling polo shirts. This is a missed opportunity to win the battle by changing the rules of the game.