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Is pitching a client op-ed worth the effort?
Placing op-eds is harder than ever. But they're valuable if done right, says David Fouse, partner and lead strategist at Pinkston.
Like it or not, every employee is a corporate ambassador
Employees are picking up the megaphone on tough issues, forcing leadership to rethink internal and external comms, says Rum Ekhtiar, founder and partner of Rum & Co.
How to encourage male allies in the comms business
Finding and building great allies can be done, says Jennifer Risi, founder of The Sway Effect.
How gun violence sparked a health system's brand purpose
Terry Lynam, SVP and chief PR officer, Northwell Health, on how healthcare organizations can become change agents.
Where's the (GMO) beef?
It might not be the most popular stance to take, but GMOs are safe and here to stay.
Comms leaders need to start figuring out the gig economy
The gig economy is changing the way comms pros work, says Tina McCorkindale, president and CEO of the Institute for Public Relations.
Industry awards do more than feed agency egos
Winning awards is good for the soul and good for business, says Michael Echter of Michael Echter PR.
Carol Cone's 10 Purpose Principles
Social purpose pioneer and PRWeek's inaugural Purpose Awards jury chair identifies the key takeaways from last week's PRDecoded conference and takes a stab at formalizing a set of Purpose Principles.
The power of PR in a post-advertising world
PR has never been more strategically important than it is right now, says Golin's Paul Parton.
Is improving leadership even on the radar for PR?
According to the Plank Center for Leadership's Report Card 2019, there has been no positive improvement in PR leadership in the last four years, says Bruce Berger, professor emeritus at the University of Alabama.
