Congratulations to the 181 companies who committed to leading with purpose, says Brad MacAfee, CEO of Porter Novelli.
More corporations are taking stands, but social purpose pioneer Carol Cone says there's a widening gap between conversation-provoking creative ideas and actions that support a long-term, deeply embedded purpose.
Data is the fuel and creativity is the engine, says Barri Rafferty, partner, president and CEO of Ketchum.
Mentions, share of voice and sentiment may not be cutting it, says Josh Ginsberg, CEO of Zignal Labs.
Agency employees are rebelling against controversial clients. And there's a right way to handle it, says Rum Ekhtiar, founder of Rum and Co.
Gideon Fidelzeid shares highlights from the sixth-annual event, which took the diversity and inclusion conversation to another level.
Twitter's response to President Trump shows how inauthentic corporations can be about social justice, says Eric Hollister Williams of Precision Strategies.
According to recent studies, PR pros are fairly blase about the threat of fake news and information.
Communicators who can work collaboratively with a range of stakeholders have an advantage over the competition, says Target chief communications officer Katie Boylan.
Here's how to not mess up a launch spanning several countries.