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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Dealing with vaccine misinformation in the real world
Avoiding it on social is hard enough, but what if you’re confronted with it in person?
Companies must choose purpose
Patagonia's director of global PR and comms believes corporations have an obligation to do more than just turn a profit and extract from people and the planet.
Respect BIPOC negotiations of compensation packages
“Hiring someone is not a favor. It is a two-way relationship and vetted business decision that needs to be mutually beneficial,” notes Kelly Fuller.
Spetner: How the pandemic gave comms a seat at the table
The function of comms, and its professionals, have been irrevocably altered, writes Don Spetner.
Why I’m requiring my PR team to get the COVID-19 vaccine
Some may see this decision as a controversial move. I simply see it as the responsible one.
4 tips for brands to maximize agency relationships
The operative word is “partner.” Treat it as such, and the opportunities are limitless, argues Goodfuse Communications’ Michael Myers.
Driving brand loyalty in U.S. Hispanic marketing
Hispanic Heritage Month, which begins on September 15, reminds us about communicating with the fastest-growing demographic: U.S.-born Latino youth.
Live event broadcasting in 2022
The 5 key components CMOs must know.
Well-being in post-COVID agency culture
Red Havas has implemented several employee-focused initiatives to help those struggling with burnout.
