Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Leaders should use events next month to positively impact their Black customers and employees. This starts with being considerate when reaching out to the Black speakers.
While the full effects of the pandemic won’t be known for a long time, it’s clear that our way of working will never be the same.
Communication professionals should understand the possibilities of emerging tech environments, writes PRWeek editorial director Steve Barrett.
All PR professionals make mistakes, but moving on and not beating yourself up over them are crucial lessons we must learn.
Wellness is a growth opportunity for brands to leverage or stretch into but they must act with credibility and authenticity.
Brands have launched digital products throughout Roblox, and it makes a lot of sense.
Social media hits the messaging high points, but that’s just the introduction. PR delivers the fully fledged, detail-rich conversation that’s beyond the capacity of social media to convey, says Pascale’s Jessica Griffith.
A fund manager stating that Unilever has ‘lost the plot’ by focusing on brand purpose really got my back up.
Instead of analyzing a campaign’s impact after it ends, how can we make a brand’s marketing dollars work harder from the start? The answer lies in using historical data, says Zeno’s Colleen O’Hara.