Richard Edelman: CCOs must lead the charge to Go Direct and provide access to quality information
Hotwire CEO Barbara Bates asks the question: Can PR agencies grow while maintaining a bespoke approach to client service?
Don't just talk about it, be about it when it comes to taking a stand, says Rashada Whitehead
Accountability is a necessary first step, but only a first step, says Karen Kahn, chief communications officer for HP
Keeping customers informed is key
The weathercasters were calling Hurricane Harvey a "rain event." Citizens prone to flooding took the warning seriously and prepared their homes.
Corporate social purpose was a hot topic of discussion at the Page annual meeting in Washington, DC.
Senior agency leaders require different skills that are sparingly found in many newsrooms
The bottom line is that our industry must set a higher bar.
The earned media playbook is open source and no longer confined to PR professionals - so the industry must overcome its systemic weaknesses if it is to exploit this once-in-a-lifetime opportunity.