Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.
A look back at what went awry in 12 clubs’ board rooms can inform practically all PR campaigns.
The question is no longer will there be enough COVID vaccine for all adult Americans, but whether enough Americans will take it.
Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.
Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.
As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.
Recording artist and Stationhead cofounder Ryan Star explains why passive audio and in-app interaction drives more engagement than Instagram or TikTok.
Some PR pros worry they are about to be replaced by robots, but tech veteran Mark Weiner believes the human touch will always be an intrinsic part of the communications industry.
Going beyond words is the only way to engage on a meaningful level amid the pandemic.