Here are three reasons why listening is essential in our profession
British consultancies had a very strong year in the earned media element of Cannes Lions 2018. Unfortunately, they weren't PR agencies.
In pitching and winning business, agencies work with criteria set by clients. How can firms demonstrate that they are 'bringing home the bacon?
When Liverpool superstar Mohamed Salah, a devout Muslim, was substituted with a suspected knock during the Champions League semi-final win against Manchester City, it wasn't long before a meme was running wild in social space.
PR professionals pride themselves on having a situation under control. But there's often much more happening behind the scenes.
I'm terrible with too much choice. My idea of hell is a menu with more than ten options on it.
Did you know that there has been a plan put in place to save the world?
One of the most seismic shifts for marketers who leverage Facebook is its overhaul of the outside data it uses for targeting.
"Creativity in 2018 comes from everywhere," Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first Cannes in 1986.
While some have called the closure of 8,000 stores an overreaction, anything less would have been aptly labeled an under-reaction.
Legends truly make you better, most of the time without even trying
How to bring social issues into greater public conscious.
PRWeek's news director speaks on the pitch process and bridging the gap between reporters and account teams.
Plenty of brands tried to jump on the royal bandwagon ahead of the wedding of Harry and Meghan. Joe Mackay-Sinclair, co-founder of The Romans, gives his blessing to two that worked - and two that didn't.
Strategies to help you navigate the brave new world of legalized sports betting.
All levels of comms, from the CCO to the front desk, must work toward consistently maintaining credibility.
Sorrell was good copy. He got into bruising takeover fights, took on media owners in trading negotiations, sued rivals and former employees, and clashed repeatedly with WPP's shareholders over his pay.
Here's one thing CCOs are looking for: Access to high quality, comms-focused training that doesn't require travel and doesn't cost an arm and a leg.
Sharing our stories internally and externally helps people know more about the work we do.
Evolution, revolution, fleeting relationships, transparency, humanity, personal contact, and frank conversations characterize the modern world of client service.