Cultivate your audience, because you never know when you're going to need it, says Catherine Merritt, CEO of Spool.
The former Publicis Groupe CEO has a task on his hands to turn around the shared workspace company, says Marc Brown, senior research director at the Gartner for Marketers. Here's the approach he should take.
The C-suite is great, but comms pros should also be in the board room, says Jennifer Temple, Hewlett Packard Enterprise's CCO.
We can't expect young talent to thrive if we don't invest in it, says Lauren Wesley Wilson, founder and CEO of ColorComm.
Brands can make a difference, if they go beyond flashy ad campaigns and photo-ops, says Laura Emanuel, VP and director of PR for the Brownstein Group.
Chick-fil-A's decision to stop donating to the Salvation Army and the Fellowship of Christian Athletes may not work, says Dustin Siggins, founder of Proven Media Solutions.
Placing op-eds is harder than ever. But they're valuable if done right, says David Fouse, partner and lead strategist at Pinkston.
Employees are picking up the megaphone on tough issues, forcing leadership to rethink internal and external comms, says Rum Ekhtiar, founder and partner of Rum & Co.
Finding and building great allies can be done, says Jennifer Risi, founder of The Sway Effect.
Terry Lynam, SVP and chief PR officer, Northwell Health, on how healthcare organizations can become change agents.