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Baby, the thrill is gone
You can still get results after the hype around a client dies, says Suzanne Block of Merritt Group.
Measuring Kevin Akeroyd’s legacy at Cision
And what’s next for Cision after its CEO and chief visionary left.
When brands treat job candidates poorly, it costs them money
Job candidates don't get the love they deserve, and it's hurting your brand's reputation says Omer Tadjer, the CEO and co-founder of Comeet.
Agency pros are often more skilled than in-house people
It's a myth that in-house experience is better when hiring for in-house positions, says Eric Doyle, SVP at Spark.
The tech stack questions PR pros should dare to ask
Procuring comms tech is a thorny process. PR pros should demand greater transparency to avoid wasting money.
Can we please avoid corntroversy-style gimmicks this Super Bowl?
Our work shouldn't be an afterthought in a marketing gimmick, says Kevin Ross, a corn farmer and president of the National Corn Growers Association.
Business can't succeed in a world ravaged by climate change
Business leaders must look past shareholder value to all stakeholders, says Barri Rafferty, CEO and president of Ketchum.
The PR fallout from iHeart Media's layoffs
The death of local radio is bad for PR, says Dustin Siggins, the founder of Proven Media Solutions.
Brands can close the Thunberg/Trump divide
Brands can help society cross seemingly unbridgeable chasms, says Melissa Waggener Zorkin, global CEO and founder, WE.
Welcome to Dashboard: Charting the future of comms tech
Our mission statement: Guide you through the ever-more-complicated world of communications technology.
