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CEO of Helio PR talks marketing in the digital age
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CEO of Helio PR talks marketing in the digital age

Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age

What a Trump or Biden win means for comms firms

What a Trump or Biden win means for comms firms

A lot rides on the election for comms and marketing firms vying for federal contracts.

Why 'Send Noods' was a cheesy fail

Why 'Send Noods' was a cheesy fail

I’m not clutching my pearls, I'm offended over how a bad an idea this was.

Why a human made Ocean Spray’s best commercial of all time

Why a human made Ocean Spray’s best commercial of all time

Madison Avenue firms have lost touch with the creativity that sparks in today’s digital first-world.

In PR, "stunt" should not be a dirty word

In PR, "stunt" should not be a dirty word

PR stunts are the source of a massive amount of the news for the public.

How to use Google Analytics to measure ROI beyond buzzwords

How to use Google Analytics to measure ROI beyond buzzwords

Here are three metrics to measure the impact of PR campaigns.

Tesla is reimagining, not eliminating PR

Tesla is reimagining, not eliminating PR

PR is dead. Long live PR.

What seatbelts, smoking and drunk driving teaches us about COVID-19

What seatbelts, smoking and drunk driving teaches us about COVID-19

Quoting statistics and scolding people won't get them to wear masks or social distance.

Wrong turn: Four reasons why Tesla ditching its PR team may backfire

Wrong turn: Four reasons why Tesla ditching its PR team may backfire

Earlier this week, Tesla, the world’s most highly valued automaker, made the audacious decision to apparently dissolve its company-wide PR department.

Fred Perry vs Proud Boys: Why concede the match when you could return serve?

Fred Perry vs Proud Boys: Why concede the match when you could return serve?

Fred Perry, placed under pressure by its association with a far-right movement, discontinued one its best-selling polo shirts. This is a missed opportunity to win the battle by changing the rules of the game.

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