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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
PR pros should heed Biden's call for truth
This is a moment for communicators to reexamine what truth means in our profession, says Jennifer Scott.
5 digital trends to watch in 2021
Lessons learned in social disinformation and the explosion of gaming from WE’s Trevor Jonas.
How we stop hating PR
It's common sense not to pitch journalists with stories they have no interest in. Yet we do it all the time.
Why we’re at the ‘Garage Band moment’ of data and AI
And how it will affect the future of big data and public affairs.
Confessions of a veteran media specialist
Schmoozing the media is like a hunter befriending the deer he's stalking, says PR consultant Bob Brody.
Cut the BS: Let’s just do great work
Three keys for outstanding agency efforts in 2021.
2021: Hopeful evermore? 6 trends for the year ahead
Get ready for revenge living and a pandemaissance as the world wakes up again.
4 diversity and inclusion predictions for PR in 2021
Moxe's Jaylen Christie on what to expect in D&I next year.
Why 2021 will demand brands prioritize people
COVID-19 spotlighted the flaws in measuring success on financial KPIs alone. It’s going to be up to our industry to answer to communities.
