Online communities are great places to connect with customers. But how do you handle the trolls?
With planning and careful thought, communicators can make the story of M&A transformation understandable, memorable, and even inspiring.
See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.
Encouraging curiosity can minimize false assumptions, judgment and unwarranted tension and strife.
The tactic may not work for family brands.
Many people push brands to be authentic. But what does that mean, asks Tom Biro MD at Rusty George Creative.
PR firms should take the proper steps to preserve the attorney-client privilege.
Communities deliver value on three fronts and can be as impactful as earned media, says Scott Gerber, CEO of The Community Company.
A Boston University crisis comms class chose Facebook as its focus. Here's what students thought Zuckerberg's company should be doing.
Be careful when writing and pitching op-eds, says Bob Brody, SVP, media strategist and editorial specialist at Powell Tate.