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Steve Barrett on PR
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Q&A
Frank Washkuch
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Campaign trail skills are a brand's best friend in the Trump era
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Why executives should welcome their new Facebook overlords
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Brands have opinions on social issues. Get used to it
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Credit Uber with restraint, not always its strong suit, in wake of Michigan shootings
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Redefining PR as lobbying should be a nonstarter in New York
More Opinion
Reasons to listen -- and really listen!
Here are three reasons why listening is essential in our profession
PR agencies again fail at PR Lions in tenth year, but does it really matter?
British consultancies had a very strong year in the earned media element of Cannes Lions 2018. Unfortunately, they weren't PR agencies.
Ask Renee - How can I develop mutually beneficial relationships with procurement departments?
In pitching and winning business, agencies work with criteria set by clients. How can firms demonstrate that they are 'bringing home the bacon?
It's high time PR learned to 'speak Muslim'
When Liverpool superstar Mohamed Salah, a devout Muslim, was substituted with a suspected knock during the Champions League semi-final win against Manchester City, it wasn't long before a meme was running wild in social space.
Helping those who try to do it all take care of themselves
PR professionals pride themselves on having a situation under control. But there's often much more happening behind the scenes.
The road to Cannes is paved with over-zealous attendance intentions
I'm terrible with too much choice. My idea of hell is a menu with more than ten options on it.
There's a new Cannes Lions category this year that is very GOOD
Did you know that there has been a plan put in place to save the world?
Facebook policy change introduces risks for PR firms
One of the most seismic shifts for marketers who leverage Facebook is its overhaul of the outside data it uses for targeting.
Terry Savage: What Cannes should and shouldn't be
"Creativity in 2018 comes from everywhere," Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first Cannes in 1986.
Starbucks' store closure is over the top--and just what is needed
While some have called the closure of 8,000 stores an overreaction, anything less would have been aptly labeled an under-reaction.
Remembering Dave Marriott
Legends truly make you better, most of the time without even trying
Spetner: #MeToo, gun control, and when a cause ignites the public
How to bring social issues into greater public conscious.
Tips for perfecting your pitch to reporters
PRWeek's news director speaks on the pitch process and bridging the gap between reporters and account teams.
The duds and the Dianas of Royal Wedding brand campaigns
Plenty of brands tried to jump on the royal bandwagon ahead of the wedding of Harry and Meghan. Joe Mackay-Sinclair, co-founder of The Romans, gives his blessing to two that worked - and two that didn't.
What brands should consider before they place their bets on sports gambling
Strategies to help you navigate the brave new world of legalized sports betting.
How PR ethics affect you
All levels of comms, from the CCO to the front desk, must work toward consistently maintaining credibility.
Long live the king: Reflections on Sorrell's reign
Sorrell was good copy. He got into bruising takeover fights, took on media owners in trading negotiations, sued rivals and former employees, and clashed repeatedly with WPP's shareholders over his pay.
New online learning one way to meet comms staff needs
Here's one thing CCOs are looking for: Access to high quality, comms-focused training that doesn't require travel and doesn't cost an arm and a leg.
5 things every PR team should be doing
Sharing our stories internally and externally helps people know more about the work we do.
Ask Renee... How has the rapid pace of change affected client-agency relationships?
Evolution, revolution, fleeting relationships, transparency, humanity, personal contact, and frank conversations characterize the modern world of client service.
News by email...
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Procter & Gamble aligns brand, corporate comms under one organization
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Which PR agencies are named on the 2018 PR Lions shortlist?
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Burson UK CEO Stephen Day 'made redundant' as part of BCW merger
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Creative shops (again) win Lion's share of PR trophies at Cannes
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Unilever calls for 'urgent action' on fraudulent influencers
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Ineos and Burson-Marsteller part company amid fracking controversy