Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
It’s time for companies to show what they’ve done to deliver on promises and build a more inclusive environment for employees and communities says FleishmanHillard's Adrianne Smith.
Brands, it’s time to diversify your content plan so you still reach your customers the next time Facebook takes a mini break, argues Bohemia Group's head of content.
Avoiding it on social is hard enough, but what if you’re confronted with it in person?
Patagonia's director of global PR and comms believes corporations have an obligation to do more than just turn a profit and extract from people and the planet.
“Hiring someone is not a favor. It is a two-way relationship and vetted business decision that needs to be mutually beneficial,” notes Kelly Fuller.
The function of comms, and its professionals, have been irrevocably altered, writes Don Spetner.
Some may see this decision as a controversial move. I simply see it as the responsible one.
The operative word is “partner.” Treat it as such, and the opportunities are limitless, argues Goodfuse Communications’ Michael Myers.
Hispanic Heritage Month, which begins on September 15, reminds us about communicating with the fastest-growing demographic: U.S.-born Latino youth.