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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Black Friday is now black November
Retail strategies are forcing PR pros to pivot, says Kite Hill PR's Jeanne Meyer.
While everyone was counting presidential votes, cannabis PR went to work
There was no uncertainty for cannabis PR pros on election night, says Rosie Mattio.
How to stay out of the DOJ's crosshairs
The Department of Justice is investigating and prosecuting PR pros for FARA violations, says Nick Lewin.
Development of vaccine boosts pharma’s reputation – but curb your enthusiasm
Right now, there’s no better route to great PR than giving the world a tool to curb COVID-19.
Comms tech is critical for effective cyber incident response
In a world where increased cyber attacks are part of “the new normal,” communications technologies should be part of the new response.
Celebrities and brands are driving voter advocacy
Local organizations, activists and politicians played key roles in turning out the vote, but new trends emerged that proved especially effective, says Sequoia Baker.
5 ads that won it for Joe Biden
Biden spent more money on advertising than any other presidential election candidate.
Planning a post-election PR strategy
We may not know the winner, but we do know how to keep business rolling.
If at first you don’t succeed, look to the brand ambassadors
Brand ambassadors can help save a company when its own comms team fails.
