Lessons learned from a career in healthcare comms.
As Nooyi prepares to step down on October 3, after 24 years at the company, Banner reflects on her relationship with PepsiCo's comms team.
A guide for navigating conflicts of interest and competing obligations.
It's the biggest sporting event in the world and rife with pitfalls and opportunities for brands.
Comms consultant Peter Burger shares his take on Bonobos' #EvolveTheDefinition campaign.
Taking stock of how we're measuring our work is a great way to ensure that we don't get lapped by those coming to the table with a different approach.
For the last two years, social media seemed surprisingly invincible. Facebook never became a ghost town despite multiple data sharing scandals, and Twitter, with a reputation as a haven for hate groups, kept posting ever-higher user numbers.
A big lesson learned from a trip with friends.
When contemplating historical epochs, one tends to measure in centuries, not years. But such is the pace of change in the digital sphere, empires rise and fall quicker than you can say 'MySpace'.
An agency president and former journalist reflects on massive staff cuts at the Daily News.
One under-reported aspect of this saga is the ethical dilemma raised for PR professionals.
Now that the May 25 effective date of GDPR is in the rearview mirror, PR firms must act ethically, transparently, responsibly, and legally when processing personal data.
The founder of Alan Taylor Communications (now Taylor) and author of A Perfect Pair: PR and Event Promotions, believes the storytelling skills that defined his career are as relevant now as they've always been.
Companies benefit from adapting to the needs of an evolving workforce.
Here's a challenge for all business leaders: see how up-to-date your staff is on current events.
Build-a-Bear's pay your age promotion allowed parents to buy a bear, normally costing up to £52, for the price of their child's age.
When you're in the public eye, your every move, facial expression and choice is scrutinised.
7 ideas for visibly changing the workplace culture of corporate America.
If anyone can bring a workable Brexit home, it's the England manager.
Most know that Snapchat has been losing users to Instagram, but the numbers are just staggering. Here's how marketers can take advantage of that exodus without turning off users.