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Steve Barrett on PR
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Q&A
Frank Washkuch
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PR stunts prove comms pros can come up with big ideas
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Campaign trail skills are a brand's best friend in the Trump era
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Why executives should welcome their new Facebook overlords
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Brands have opinions on social issues. Get used to it
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Credit Uber with restraint, not always its strong suit, in wake of Michigan shootings
More Opinion
What I've learned working in a nonprofit (but not a no-profit) PR world
Lessons learned from a career in healthcare comms.
PepsiCo's Jon Banner on departing CEO Indra Nooyi's 'signature achievement'
As Nooyi prepares to step down on October 3, after 24 years at the company, Banner reflects on her relationship with PepsiCo's comms team.
Those who stand for truth often stand alone
A guide for navigating conflicts of interest and competing obligations.
4 marketing takeaways from the 2018 World Cup
It's the biggest sporting event in the world and rife with pitfalls and opportunities for brands.
Haven't we been redefining enough things these days?
Comms consultant Peter Burger shares his take on Bonobos' #EvolveTheDefinition campaign.
(Re)setting your goals is more critical than ever
Taking stock of how we're measuring our work is a great way to ensure that we don't get lapped by those coming to the table with a different approach.
Facebook and Twitter should stick to their messaging amid stock market woes
For the last two years, social media seemed surprisingly invincible. Facebook never became a ghost town despite multiple data sharing scandals, and Twitter, with a reputation as a haven for hate groups, kept posting ever-higher user numbers.
How I learned to stop worrying and take my own advice
A big lesson learned from a trip with friends.
What will social look like in the next 10 years?
When contemplating historical epochs, one tends to measure in centuries, not years. But such is the pace of change in the digital sphere, empires rise and fall quicker than you can say 'MySpace'.
Why PR still needs local newsrooms to thrive
An agency president and former journalist reflects on massive staff cuts at the Daily News.
Papa John's: An ethical dilemma for PR firms
One under-reported aspect of this saga is the ethical dilemma raised for PR professionals.
Four critical issues in the post-GDPR world for PR firms
Now that the May 25 effective date of GDPR is in the rearview mirror, PR firms must act ethically, transparently, responsibly, and legally when processing personal data.
Dinosaur or storyteller?
The founder of Alan Taylor Communications (now Taylor) and author of A Perfect Pair: PR and Event Promotions, believes the storytelling skills that defined his career are as relevant now as they've always been.
Why workplace flexibility is the way forward
Companies benefit from adapting to the needs of an evolving workforce.
Up periscope: Making sure your staff knows what's going on in the world
Here's a challenge for all business leaders: see how up-to-date your staff is on current events.
What we learned from Build-a-Bear's pay your age promotion
Build-a-Bear's pay your age promotion allowed parents to buy a bear, normally costing up to £52, for the price of their child's age.
Will President Trump benefit from Melania's presence during his visit to the UK?
When you're in the public eye, your every move, facial expression and choice is scrutinised.
Remaking the workplace for the post-Weinstein era
7 ideas for visibly changing the workplace culture of corporate America.
Gareth Southgate, PR extraordinaire
If anyone can bring a workable Brexit home, it's the England manager.
Marketers should double down on Instagram, but only if they do it right
Most know that Snapchat has been losing users to Instagram, but the numbers are just staggering. Here's how marketers can take advantage of that exodus without turning off users.
News by email...
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Grilled: Hello! royal editor Emily Nash on royal PRs, mis-targeted emails and the Meghan effect
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Mercury provides media, lobbying support to Cameroon
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Salesforce hires AT&T's Brad Burns as chief communications officer
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Agency to guarantee departing staff can return within two months
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Burson Cohn & Wolfe buys creative shop HZ
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PepsiCo's Jon Banner on departing CEO Indra Nooyi's 'signature achievement'