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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
The power of AI in PR
Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.
Comms lessons from the European Super League’s short existence
A look back at what went awry in 12 clubs’ board rooms can inform practically all PR campaigns.
Successful vaccination campaigns start with understanding survey bias
The question is no longer will there be enough COVID vaccine for all adult Americans, but whether enough Americans will take it.
Deepfakes and digital avatars: The new celebrity brand ambassadors
Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.
Business acumen is imperative for our profession
Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.
AI must acknowledge all sectors of society to serve everyone fairly
As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.
Social audio is a brand new medium
Recording artist and Stationhead cofounder Ryan Star explains why passive audio and in-app interaction drives more engagement than Instagram or TikTok.
Artificial Intelligence: Don’t believe the hype
Some PR pros worry they are about to be replaced by robots, but tech veteran Mark Weiner believes the human touch will always be an intrinsic part of the communications industry.
For brands, actions still speak louder than words
Going beyond words is the only way to engage on a meaningful level amid the pandemic.
