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Is improving leadership even on the radar for PR?
According to the Plank Center for Leadership's Report Card 2019, there has been no positive improvement in PR leadership in the last four years, says Bruce Berger, professor emeritus at the University of Alabama.
For brands, a little drama is a good thing
For online video, well-structured stories trump big budgets, says Keith Quesenberry, associate professor at Messiah College.
Gen Z will change the world
Gen Z are money-saving entrepreneurs, says Michael Pankowski, head of the Generation Z marketing and consulting firm Crimson Connection.
How to connect with Hispanics in a genuine and authentic way
Maria Amor, VP of Havas Formulatin, on how to reach the nation's fastest-growing demographic.
Spetner: On how drive, authenticity and an engaging presence trump a resume
Candidates can make up for what they lack "in a career compass by being smart, hardworking, optimistic and unshakably affable."
The decline of the CMO
From social media to paid advertising, brands can't afford to lose this crucial role.
Building a conscious brand to create a profitable business
Jessica Adelman, group VP of corporate affairs at Kroger, explains how building a conscious brand creates a profitable business.
Business purpose is becoming No. 1 objective for CEOs
Nearly 200 chief executives agree. Read about the one that led the charge in PRWeek.
There are no memorable cannabis campaigns
The cannabis industry can't point to a single standout campaign, says Doug Poretz, cofounder of High Growth Communications.
As the UN General Assembly begins, education must be top of the agenda
Other issues grab more attention, but education is the key to a better world, says Justin van Fleet, president of Theirworld.
