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August 19 was a landmark day for purpose

August 19 was a landmark day for purpose

Congratulations to the 181 companies who committed to leading with purpose, says Brad MacAfee, CEO of Porter Novelli.

It's time for companies to treat purpose like a verb

It's time for companies to treat purpose like a verb

More corporations are taking stands, but social purpose pioneer Carol Cone says there's a widening gap between conversation-provoking creative ideas and actions that support a long-term, deeply embedded purpose.

The robots are here, but creativity can fend them off

The robots are here, but creativity can fend them off

Data is the fuel and creativity is the engine, says Barri Rafferty, partner, president and CEO of Ketchum.

From mentions to business impact: The new rules of PR measurement

From mentions to business impact: The new rules of PR measurement

Mentions, share of voice and sentiment may not be cutting it, says Josh Ginsberg, CEO of Zignal Labs.

Controversial clients and the new office politics

Controversial clients and the new office politics

Agency employees are rebelling against controversial clients. And there's a right way to handle it, says Rum Ekhtiar, founder of Rum and Co.

Ten memories from Miami: The ColorComm Conference 2019

Ten memories from Miami: The ColorComm Conference 2019

Gideon Fidelzeid shares highlights from the sixth-annual event, which took the diversity and inclusion conversation to another level.

Twitter, do better!

Twitter, do better!

Twitter's response to President Trump shows how inauthentic corporations can be about social justice, says Eric Hollister Williams of Precision Strategies.

The PR profession doesn't seem to care about fake news

The PR profession doesn't seem to care about fake news

According to recent studies, PR pros are fairly blase about the threat of fake news and information.

To build teams for the future, ditch the job description

To build teams for the future, ditch the job description

Communicators who can work collaboratively with a range of stakeholders have an advantage over the competition, says Target chief communications officer Katie Boylan.

5 PR tips for an international B2B product launch

5 PR tips for an international B2B product launch

Here's how to not mess up a launch spanning several countries.

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