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CEO of Helio PR talks marketing in the digital age
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CEO of Helio PR talks marketing in the digital age

Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age

How I went from distrusting PR people to becoming a flack

How I went from distrusting PR people to becoming a flack

Good flacks promise and deliver, but PR people also fail on these fronts.

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.

Focus on what’s vital, not what’s easily visible

Focus on what’s vital, not what’s easily visible

Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.

The benefits of having one PR agency

The benefits of having one PR agency

Having a single PR shop isn’t the right solution for every brand.

Top PR firms consulting on racism have one big problem: They’re all white

Top PR firms consulting on racism have one big problem: They’re all white

The biggest PR agencies need to get their own houses in order to credibly counsel clients on diversity and inclusion.

Comms and the Americans with Disabilities Act

Comms and the Americans with Disabilities Act

Avoid the common mistakes most brands make

In crisis response, start with real-time listening

In crisis response, start with real-time listening

Too many companies don’t have a crisis plan, or the platforms to help them formulate one.

Communicating during a pandemic bankruptcy

Communicating during a pandemic bankruptcy

A few simple rules can make a tough situation better.

PR payola schemes poison media integrity

PR payola schemes poison media integrity

It’s time for U.S. regulators to clamp down.

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