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How to respond to negativity in online communities
Online communities are great places to connect with customers. But how do you handle the trolls?
Ten principles for M&A change communications
With planning and careful thought, communicators can make the story of M&A transformation understandable, memorable, and even inspiring.
SWSX 2019: More of the Emperor's New Clothes?
See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.
Get curious about what makes you uncomfortable
Encouraging curiosity can minimize false assumptions, judgment and unwarranted tension and strife.
From 'nice bowls' to nut sacks: The rise of creepy marketing
The tactic may not work for family brands.
Authenticity, but at what cost?
Many people push brands to be authentic. But what does that mean, asks Tom Biro MD at Rusty George Creative.
Strategic communication and the attorney-client privilege
PR firms should take the proper steps to preserve the attorney-client privilege.
Comms pros must connect clients with communities
Communities deliver value on three fronts and can be as impactful as earned media, says Scott Gerber, CEO of The Community Company.
PR students map a path forward for Facebook
A Boston University crisis comms class chose Facebook as its focus. Here's what students thought Zuckerberg's company should be doing.
The seven biggest mistakes we make with op-eds
Be careful when writing and pitching op-eds, says Bob Brody, SVP, media strategist and editorial specialist at Powell Tate.
