Information Links
People in PR (Views)
Steve Barrett on PR
CEO & CMO Q&A
Frank Washkuch
-
PR stunts prove comms pros can come up with big ideas
-
Campaign trail skills are a brand's best friend in the Trump era
-
Why executives should welcome their new Facebook overlords
-
Brands have opinions on social issues. Get used to it
-
Credit Uber with restraint, not always its strong suit, in wake of Michigan shootings
Most Recent People Views
This is PR's mission moment
When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.
Three predictions for 2019
Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.
How Keith Weed transformed Unilever into an organization at the forefront
Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.
Finish strong!
Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead
Regulators are watching the entire influencer ecosystem
The owners of PR firms can find themselves answering to regulators if they are not careful, says attorney Michael Lasky
Facebook's PR tactics are a case study on how not to behave
Facebook's opacity and its contradictory posturing are counter to the ethos of savvy crisis managers, says Peter Himler, founding principal Flatiron Communications.
Invention is PR's final frontier
PR usually promotes products. It's time to create them, says Adam Ritchie.
PR agencies rebranding as PR agencies - please stop
I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.
If you want to be effective in Washington, get out of town
After the midterms, the real political work will get done in the states, says Corey Ealons, Vox Global partner and former White House communications aide.
How ethics, the civil society, and PR are inseparable
Ethics, the disintegration of civility and PR are connected, says Shannon Bowen, professor of PR ethics at the University of South Carolina.
