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Adapt or die: 2018 edition

Adapt or die: 2018 edition

What we can learn from the sudden closure of a one-time Seattle hot shop.

Why a Winter Olympics underdog can make a better brand ambassador

Why a Winter Olympics underdog can make a better brand ambassador

American snowboarder Red Gerard was the first athlete to win a gold medal at this year's Winter Olympic Games in Pyeongchang.

Beyond face value: Ask the hard questions about why there isn't more diversity in PR

Beyond face value: Ask the hard questions about why there isn't more diversity in PR

Young black professionals entering PR often feel like they're on the outside looking in. The rest of the industry should be asking why.

The time to prevent Dodge's Super Bowl crisis was before the game

The time to prevent Dodge's Super Bowl crisis was before the game

It's not crisis communications heresy to say the best response is stopping a crisis from happening in the first place.

Battling the real 'fake news'

Battling the real 'fake news'

The FTC recently reached a multimillion-dollar settlement over false celebrity endorsements.

The race is on: Amazon, Buffett, and JPMorgan enter healthcare

The race is on: Amazon, Buffett, and JPMorgan enter healthcare

Forget making incremental changes to the system. These three corporate giants are trying to change the model of U.S. healthcare itself.

Michigan State scandal reminds us our business is about people

Michigan State scandal reminds us our business is about people

The MSU story is a tragedy and a crisis on many levels. It's also a warning about what can happen when brands forget their focus is people.

5 principles for crisis management in the digital age

5 principles for crisis management in the digital age

Digital and social media have changed the game. It's time to review your crisis playbook.

CES and women: It's about contribution

CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Corporate expectation of transparency is critical for communications

Corporate expectation of transparency is critical for communications

It's no longer the exception; it's the rule.

Facebook has taken news out of the Feed. Americans will still get their news from Facebook

Facebook has taken news out of the Feed. Americans will still get their news from Facebook

Does Facebook's decision to make your News Feed more personal mean Americans will return en masse to traditional media outlets? Probably not.

4 strategies for brand managers to cope with Facebook's new algorithm

4 strategies for brand managers to cope with Facebook's new algorithm

Get ready to ramp up your executive communication program.

No Female Keynotes at CES but Alexa's voice was heard above all others

No Female Keynotes at CES but Alexa's voice was heard above all others

The tech that's most likely to survive post-CES hype is voice but brands should rethink their gendered approach.

The 3 types of liars: How to spot and deal with them before they ruin your team

The 3 types of liars: How to spot and deal with them before they ruin your team

Everyone's worked with them. Here's how to effectively and ethically deal with a liar in your organization.

5 predictions for PR in Africa in 2018

5 predictions for PR in Africa in 2018

First on the list? Ethics, as a result of the Bell Pottinger scandal.

Pitch imperfect: PR's lost art

Pitch imperfect: PR's lost art

Sure, it's harder to land a story with an influential reporter, but it's not impossible. Ten tips from Flatiron Communications' Peter Himler.

Intel is bungling its Meltdown messaging. Here's how to fix it

Intel is bungling its Meltdown messaging. Here's how to fix it

The good news is that it's not too late for Intel to turn this situation around.

CES 2018 preview: VR, voice, transformed transport, TVs galore, and more

CES 2018 preview: VR, voice, transformed transport, TVs galore, and more

What can we look forward to at this year's CES? VCCP's innovation lead offers up some pointers.

The next Sir Martin or Sheryl Sandberg is among us, but retaining them won't be easy

The next Sir Martin or Sheryl Sandberg is among us, but retaining them won't be easy

Crissy Sealy, business director of Team Red at MEC and Media Week 30 Under 30 2017 alumna, shares her lessons from the ladder.

4 lessons for male mentors who work alongside women

4 lessons for male mentors who work alongside women

Without men, we can't make our workplaces safer and more equitable for women, says Eleven's chief growth officer.