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CEO of Helio PR talks marketing in the digital age

Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age

Visitors walk past the TikTok booth during the press day at the 2022 Gamescom gaming trade fair

Brands should embrace TikTok

The platform’s power has played out during major news events this year, with no end in sight

CGI image of data lines and charts

Onwards and upwards: Navigating a turbulent market with purpose

Now is the time to go on the offense and focus on how you allocate capital to build long-term value, and best communicate that to the financial community, says MacDougall’s Sara Michelmore.

Headshot of Don Spetner

What communicators can learn from Japanese root-binding

Don Spetner believes we can all use a little more humility, respect and “nemawashi” these days.

Scrabble pieces spelling out "Mental Health Matters"

Advertisers must do more to address the mental health crisis

Brands have a long history of changing perceptions on key societal topics through marketing.

Headshot of Steve Barrett

Great expectations in public relations

The fifth edition of PRWeek and Boston University's Communications Bellwether Survey shows the PR profession is being asked to deliver on ever-increasing expectations during unprecedented times.

Woman working from home on Zoom call

There’s a special place…

Think again if you think you know how this sentence will end, says Jacobstahl’s Sandra Stahl.

Headshot of Jennifer Bett Meyer

Why culture comms is the new crisis comms

Our responsibility is not to play it safe, but to do right by our brand partners and the consumers looking to those brands for representation and belonging, says Jennifer Bett Meyer.

Tony Langham

Could a Bell Pottinger situation happen again?

Five years ago this week, Bell Pottinger collapsed into administration following an avalanche of resignations by clients who were no longer prepared to be associated with the firm.

Queen Elizabeth II in profile in front of black background

God Save the Branding Queen: A tribute by Robin Wight

The queen showed she was 'an instinctive manager of the Royal Family brand,' according to the founder of the Ideas Foundation and WCRS, who lived through all of her reign.

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