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How Peloton's community defended the brand

How Peloton's community defended the brand

Cultivate your audience, because you never know when you're going to need it, says Catherine Merritt, CEO of Spool.

The first 100 days: What new WeWork CMO Maurice Lévy needs to do

The first 100 days: What new WeWork CMO Maurice Lévy needs to do

The former Publicis Groupe CEO has a task on his hands to turn around the shared workspace company, says Marc Brown, senior research director at the Gartner for Marketers. Here's the approach he should take.

Beyond gender: What is missing in the boardroom?

Beyond gender: What is missing in the boardroom?

The C-suite is great, but comms pros should also be in the board room, says Jennifer Temple, Hewlett Packard Enterprise's CCO.

Ten lessons from ColorComm's Next Generation Summit

Ten lessons from ColorComm's Next Generation Summit

We can't expect young talent to thrive if we don't invest in it, says Lauren Wesley Wilson, founder and CEO of ColorComm.

Brand purpose will be different than you think

Brand purpose will be different than you think

Brands can make a difference, if they go beyond flashy ad campaigns and photo-ops, says Laura Emanuel, VP and director of PR for the Brownstein Group.

Did Chick-fil-A make the right move?

Did Chick-fil-A make the right move?

Chick-fil-A's decision to stop donating to the Salvation Army and the Fellowship of Christian Athletes may not work, says Dustin Siggins, founder of Proven Media Solutions.

Is pitching a client op-ed worth the effort?

Is pitching a client op-ed worth the effort?

Placing op-eds is harder than ever. But they're valuable if done right, says David Fouse, partner and lead strategist at Pinkston.

Like it or not, every employee is a corporate ambassador

Like it or not, every employee is a corporate ambassador

Employees are picking up the megaphone on tough issues, forcing leadership to rethink internal and external comms, says Rum Ekhtiar, founder and partner of Rum & Co.

How to encourage male allies in the comms business

How to encourage male allies in the comms business

Finding and building great allies can be done, says Jennifer Risi, founder of The Sway Effect.

How gun violence sparked a health system's brand purpose

How gun violence sparked a health system's brand purpose

Terry Lynam, SVP and chief PR officer, Northwell Health, on how healthcare organizations can become change agents.

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