People in PR (Views)
Steve Barrett on PR
CEO & CMO Q&A
Frank Washkuch
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Brands and agencies may have to make difficult decisions on Facebook
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Brands should be sincere and strategic when saying sorry
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PR stunts prove comms pros can come up with big ideas
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Campaign trail skills are a brand's best friend in the Trump era
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Why executives should welcome their new Facebook overlords
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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
The separation of work and home is imploding
Industry vet Don Spetner ponders the new normal of hybrid work.
Shining a light on the ugliness of anti-Semitism
And what organizations can do — beyond emojis and hashtags — to improve acceptance, by Beth Balsam and Gary Goldhammer.
The future of storytelling is grounded in data
There’s one common thread across markets: The press’s interest in ownable, localized data, says OkCupid’s Michael Kaye.
Agency bosses – don’t try to be a superhero CEO (lessons from Disney’s Bob Iger)
Are you a superhero CEO, swooping in to save the day when campaign problems need solving, HR issues need resolving, tricky clients need winning over and new business targets need to be met?
Lessons from a legendary leader: How Nancy Pelosi helped shape public sentiment
Brendan Daly looks back on working for the outgoing Democratic leader in the House.
Brands can be better Latiné allies by embracing what matters to us
In their efforts to avoid controversy, brands are ignoring issues that Latinés care about.
Avoiding an own goal at this year’s World Cup. Is it even possible?
The moral dilemma for participating nations is real, but there are lessons to be learned from one sports brand.
3 ways Elon Musk fumbled Twitter’s takeover comms
From bungling internal comms to mucking up media relations, Musk’s PR strategy has left much to be desired, says Water & Wall’s Jesse Chen.
12 ways journalists p*ss off PR people
A few grievances from the PR side of the table, relayed by Qurate Retail’s Ian Bailey.
