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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
How I went from distrusting PR people to becoming a flack
Good flacks promise and deliver, but PR people also fail on these fronts.
What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world
The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.
Focus on what’s vital, not what’s easily visible
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
The benefits of having one PR agency
Having a single PR shop isn’t the right solution for every brand.
Top PR firms consulting on racism have one big problem: They’re all white
The biggest PR agencies need to get their own houses in order to credibly counsel clients on diversity and inclusion.
Comms and the Americans with Disabilities Act
Avoid the common mistakes most brands make
In crisis response, start with real-time listening
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
Communicating during a pandemic bankruptcy
A few simple rules can make a tough situation better.
PR payola schemes poison media integrity
It’s time for U.S. regulators to clamp down.
