People in PR (Views)
Steve Barrett on PR
CEO & CMO Q&A
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Frank Washkuch
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Brands and agencies may have to make difficult decisions on Facebook
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Brands should be sincere and strategic when saying sorry
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PR stunts prove comms pros can come up with big ideas
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Campaign trail skills are a brand's best friend in the Trump era
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Why executives should welcome their new Facebook overlords
Most Recent People Views
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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Rules for working with Black speakers during Black History Month. No.1: Pay them
Leaders should use events next month to positively impact their Black customers and employees. This starts with being considerate when reaching out to the Black speakers.
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The way we work has changed, and its future is intentional
While the full effects of the pandemic won’t be known for a long time, it’s clear that our way of working will never be the same.
PR pros, get ready for the metaverse
Communication professionals should understand the possibilities of emerging tech environments, writes PRWeek editorial director Steve Barrett.
Spetner: Ruminating on a mistake only compounds the problem
All PR professionals make mistakes, but moving on and not beating yourself up over them are crucial lessons we must learn.
How brands can tap into the wellness economy
Wellness is a growth opportunity for brands to leverage or stretch into but they must act with credibility and authenticity.
Roblox users should look for Paul Revere because 'the brands are coming!'
Brands have launched digital products throughout Roblox, and it makes a lot of sense.
Data-driven PR campaigns, not puff pieces, reach clients’ goals
Social media hits the messaging high points, but that’s just the introduction. PR delivers the fully fledged, detail-rich conversation that’s beyond the capacity of social media to convey, says Pascale’s Jessica Griffith.
Has Unilever ‘lost the plot’ or is it future-proofing its business?
A fund manager stating that Unilever has ‘lost the plot’ by focusing on brand purpose really got my back up.
3 tips to strengthen Instagram influencer campaigns
Instead of analyzing a campaign’s impact after it ends, how can we make a brand’s marketing dollars work harder from the start? The answer lies in using historical data, says Zeno’s Colleen O’Hara.
