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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Five Key Communication Learnings from COVID-19 Clinical Trials
Why communications deserved a seat at the table.
Data and analytics prove PR’s business value has never been greater
It’s time for the industry to show its confidence by proving it, says Proof’s Mark Stouse.
5 ways to help clients build authentic relationships with Black consumers
Companies must create genuine relationships with Black consumers and employ experts who understand today’s communications landscape.
Why traditional PR Is dying
The traditional PR model is obsolete, says Ian Bruce.
Agencies are rightly concerned about how and when staff come back to the office, but what if they don’t?
COVID-19 has made virtual agencies not only acceptable but hard to argue against.
Clubhouse isn't perfect, but for PRs there's a lot to get excited about
In the early hours of Monday morning, Elon Musk ‘broke’ Clubhouse.
What did you call me?
More than half of adults over 65 think the word elderly is offensive, says Christian Worstell of MedicareAdvantage.com.
Cancelling Trump was the wrong type of PR for Big Tech
Tech did the right thing for the wrong reasons after the Capitol riot, says comms advisor James Stranko.
Four Super Bowl trends to watch
It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”
