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Steve Barrett on PR
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Frank Washkuch
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Campaign trail skills are a brand's best friend in the Trump era
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Why executives should welcome their new Facebook overlords
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Brands have opinions on social issues. Get used to it
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Credit Uber with restraint, not always its strong suit, in wake of Michigan shootings
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Redefining PR as lobbying should be a nonstarter in New York
More Opinion
What can we learn from Starbucks in a racially charged PR crisis?
Lessons from Starbucks' approach to the crisis.
Brazil is not for beginners
It's the eighth-largest economy in the world and has a population of 210 million - but brands must be properly prepared if they are to market effectively in Brazil.
The post-Sorrell interregnum at WPP will be a difficult period for the company
Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away - at this level many are working to at least six months' notice.
WPP CEO Sorrell's final thoughts on PR
Before he resigned as CEO, Martin Sorrell gave PRWeek his thoughts on the PR industry and WPP's agencies in the PR and public affairs sectors.
The blurring lines between internal and external comms
As other parts of marketing come together, so must internal and external relations.
The AI Revolution and selfishness: What it means for PR
AI is progressing at a tremendous rate and it is being implemented faster than we humans can comprehend
Ask Renee... How are agencies applying data and analytics in their client services?
Clients are demanding more data and analytics and successful communications strategies rely on it.
Al Golin: Building a modern legacy
Golin's former CEO looks back on lessons learned from the agency's patriarch.
Facebook's privacy concerns will reverberate far beyond social media
The long-term value of "drawing attention" to a company's policies on privacy for its employees and customers far outweighs the short-term downside of pretending there's not a problem.
Spetner: On the path to mastery, one must appreciate grunt work
The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.
Sexual harassment survey results: Change requires a hard look at our behavior
Progress and parity need grassroots culture change, PRWeek's Bernadette Casey says.
Barri Rafferty: PR industry has an obligation to reimagine stereotypes
Raising awareness shouldn't just be a topic for International Women's Day, but a focus year-round, says the Ketchum CEO
C-suite issues PR a license to lead
Faculty leaders distilled the wisdom of 20 CCOs and top CEOs in their latest book to define the key role of PR in providing strategic counsel to the C-suite.
The currency of self-worth, and why women can take it to the bank
Women's History Month is an opportune time to highlight and celebrate the accomplishments of women.
The New CCO: Chief Conscience Officer
Salesforce CCO evokes the words of George Washington to define the fundamental opportunity for communicators to lead: "Labor to keep alive in your breast that little spark of celestial fire, called conscience."
Preventing the next bad review on Glassdoor
Most PR firms and the clients they serve are already familiar with Glassdoor. Those that have not yet had an employee post a review are likely to encounter it soon.
Growth fundamentals key, regardless of M&A
Whether it's Dow-Dupont or Cohn & Wolfe-Burson-Marsteller, merged companies need to focus on solid fundamentals for growth says Bob Feldman.
Ask Renee...What skills do I need for a successful career in PR?
Wannabe PR pros need a whole new range of expertise to prosper in the modern world, allied with legacy skills that never go out of fashion.
Hungrier for more than News Feed: Online video is here to stay
Facebook will change its algorithm as it pleases, with ripple effects for the media. But consumers will still demand online video.
Much more than just 'communicators'
Communications is much more than writing and producing information. We have to be "strategic" in everything we do.
News by email...
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Wells Fargo mourns loss of community relations VP Jennifer Riordan
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Quitting social media will have 'no impact' on Wetherspoons PR, argues pub chain's comms chief
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WPP could sell its PR business after Sorrell's departure, suggests analyst
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Sir Martin Sorrell: a personal view
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'The single biggest influencer on the agency business': 6 CEOs react to Sorrell's resignation
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Should more brands follow Wetherspoons' lead and delete social media?