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Welcome to Dashboard: Charting the future of comms tech

Welcome to Dashboard: Charting the future of comms tech

Our mission statement: Guide you through the ever-more-complicated world of communications technology.

Eight integrated media trends for 2020

Eight integrated media trends for 2020

The 20s looks to be another roaring decade, says Olga Fleming CEO of Y&R PR.

20 trends for the 2020s

20 trends for the 2020s

Today's global elites won't deal well with the coming disruptive forces, says Robert Moran, a partner at the Brunswick Group.

The Harold Burson effect

The Harold Burson effect

Leaving Edelman for Burson-Marsteller was a pivotal decision for one PR career, says Chris Boehlke, a principal and co-founder at Bospar.

The wisdom of Harold Burson

The wisdom of Harold Burson

Former Burson-Marsteller CEO Chris Komisarjevsky reflects on the industry founding father.

The high fives and facepalms of cause marketing in 2019

The high fives and facepalms of cause marketing in 2019

Some of last year's campaigns were gems, while others were more questionable says Meredith Ferguson, MD at DoSomething Strategic.

Communicators need 'eyes in the back of their heads' for 2020 election

Communicators need 'eyes in the back of their heads' for 2020 election

With tech advances since 2016, this year's election news cycle will make your head spin, says PRWeek's executive editor Frank Washkuch.

PR has opportunity to undo decades of anti-weed sentiment

PR has opportunity to undo decades of anti-weed sentiment

CCO at cannabis retailer Shryne Group Daniel Yi on how PR is shifting the narrative on cannabis.

Six consumer trends that will mark the next decade

Six consumer trends that will mark the next decade

Look for maximalism, dopamine fasting, MOOP overtaking Goop and more in the 2020s, says Adrianna Bevilaqua, chief creative officer at M Booth.

Comms teams without emotional intelligence will come in second

Comms teams without emotional intelligence will come in second

Many talented young comms pros lack emotional intelligence and critical thinking skills, says Meghan E. Butler, co-founder of Curry+Butler: Writing to Influence.

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