Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Good flacks promise and deliver, but PR people also fail on these fronts.
The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
Having a single PR shop isn’t the right solution for every brand.
The biggest PR agencies need to get their own houses in order to credibly counsel clients on diversity and inclusion.
Avoid the common mistakes most brands make
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
A few simple rules can make a tough situation better.
It’s time for U.S. regulators to clamp down.