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This is PR's mission moment

This is PR's mission moment

When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.

Three predictions for 2019

Three predictions for 2019

Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.

How Keith Weed transformed Unilever into an organization at the forefront

How Keith Weed transformed Unilever into an organization at the forefront

Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.

Finish strong!

Finish strong!

Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead

Regulators are watching the entire influencer ecosystem

Regulators are watching the entire influencer ecosystem

The owners of PR firms can find themselves answering to regulators if they are not careful, says attorney Michael Lasky

Facebook's PR tactics are a case study on how not to behave

Facebook's PR tactics are a case study on how not to behave

Facebook's opacity and its contradictory posturing are counter to the ethos of savvy crisis managers, says Peter Himler, founding principal Flatiron Communications.

Invention is PR's final frontier

Invention is PR's final frontier

PR usually promotes products. It's time to create them, says Adam Ritchie.

PR agencies rebranding as PR agencies - please stop

PR agencies rebranding as PR agencies - please stop

I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.

If you want to be effective in Washington, get out of town

If you want to be effective in Washington, get out of town

After the midterms, the real political work will get done in the states, says Corey Ealons, Vox Global partner and former White House communications aide.

How ethics, the civil society, and PR are inseparable

How ethics, the civil society, and PR are inseparable

Ethics, the disintegration of civility and PR are connected, says Shannon Bowen, professor of PR ethics at the University of South Carolina.

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