The future of marketing looks different in this digital- and social media-driven era of content creation, big data, and real-time strategies. Leveraging new technology, skill sets, and expanded services, it is PR professionals who are now leading the charge.

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Marketing 2.0 unlocks the secrets of a new integrated era for PR pros

The world of PR isn't confined to the domain of the chief communications officer.

Top 40 marketing innovators to watch

PRWeek highlights brand leaders who not only raise the bar within their own organizations, but also push the boundaries and redefine what marketing is.

All in a day's work: How PR agencies' skill sets are changing

The time to ask "what is PR?" is over. Rather, comms agencies find themselves quickly adapting to the mindset of "just do it."

Marketing in 2015: Beyond content creation and newsjacking

Transparency was last year's big buzzword. Now, marketers are leveraging a blend of traditional methods and big data to break through in 2015.

Girl Scouts CEO brings brand and cookies into the digital age

Anna Maria Chávez, Girl Scouts of the USA CEO talks to Diana Bradley about how the legacy group is leveraging digital to stay relevant.

Nikon digital effort captures next generation of visual communicators

With the launch of its first completely digital campaign, Nikon is looking to engage what it is calling the first generation of people communicating visually.

Ten ways to prepare for real-time marketing

Despite real-time marketing's rapid nature, brands must plan correctly to capitalize on events and trends or risk criticism for blindly entering the conversation.

Beacons are the next hot real-time marketing tool

The latest tool in real-time marketing guides consumers through the buyer's journey, but the road is paved with privacy and personalization obstacles.

Rocket Fuel's Shantz: Leverage AI or miss out on big data opportunities

Programmatic is no longer a fringe method of buying media - most digital marketers are taking advantage of it.

Informatica CMO: Big data will change customer relationships in 2015

Marge Breya, CMO at Informatica, talks to Lindsay Stein about the importance of leveraging data correctly and how the brand engages staff.

Controversy can create cash for brands, says Ebiquity's Soulas

Dan Soulas, MD, market intelligence, at Ebiquity, details how controversy can be used to a brand's advantage.

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