The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

CVS boosts beauty sales by discouraging airbrushing

CVS boosts beauty sales by discouraging airbrushing

'Men's reactions were staggering': Why a nut brand took on equal pay

'Men's reactions were staggering': Why a nut brand took on equal pay

Why Poo-Pourri made a 2-year-old April Fools' Day prank a reality

Why Poo-Pourri made a 2-year-old April Fools' Day prank a reality

The inside story: Why Del Taco made French fry-scented soap

The inside story: Why Del Taco made French fry-scented soap

What happened when Hidden Valley Ranch went big (literally) for National Ranch Day

What happened when Hidden Valley Ranch went big (literally) for National Ranch Day

ADT's LifeSaver program serves up heartwarming stories to local press on a 'silver platter'

ADT's LifeSaver program serves up heartwarming stories to local press on a 'silver platter'

Arby's opens the lid on sandwich-themed subscription box results

Arby's opens the lid on sandwich-themed subscription box results

'The infamous shoot wasn't even necessary': Inside Shutterstock's spoof of Fyre Festival's promo video

'The infamous shoot wasn't even necessary': Inside Shutterstock's spoof of Fyre Festival's promo video

Case study: What happened when Cards Against Humanity trolled Black Friday

Case study: What happened when Cards Against Humanity trolled Black Friday

From page to stage: Inside the interactive 'Diary of a Wimpy Kid' book tour

From page to stage: Inside the interactive 'Diary of a Wimpy Kid' book tour

How IHOP's Pancizza campaign delivered results for its delivery service

How IHOP's Pancizza campaign delivered results for its delivery service

HQ Trivia's free rent prize attracts players

HQ Trivia's free rent prize attracts players

What happened when Villa Italian Kitchen jumped on the gender reveal bandwagon

What happened when Villa Italian Kitchen jumped on the gender reveal bandwagon

YMCA's One Number Different spot shows it's 'a place that can help' people from any zip code

YMCA's One Number Different spot shows it's 'a place that can help' people from any zip code

Pampers smells success with online-only Stinky Booty Duty 2.0 Super Bowl ad

Pampers smells success with online-only Stinky Booty Duty 2.0 Super Bowl ad

How Logitech created an 'Instagrammable moment' with CES attendees

How Logitech created an 'Instagrammable moment' with CES attendees

These boots are made for prankin': Payless' fake luxury shoe launch shifts perceptions

These boots are made for prankin': Payless' fake luxury shoe launch shifts perceptions

Why everyone wanted to get their hands on McDonald's MacCoins

Why everyone wanted to get their hands on McDonald's MacCoins

'Marvelous Mrs. Maisel' 1950s Carnegie Deli pop-up goes gangbusters

'Marvelous Mrs. Maisel' 1950s Carnegie Deli pop-up goes gangbusters

'All books are free': New York Public Library's retail deal spoof wins Black Friday

'All books are free': New York Public Library's retail deal spoof wins Black Friday

Crisis Corner

Timeline of a crisis: The #MeToo movement comes to Google

Timeline of a crisis: The #MeToo movement comes to Google

Google was hit with one of its worst crises yet after revelations about former exec Andy Rubin

Timeline of a crisis: Tesla and the most expensive tweet ever

Timeline of a crisis: Tesla and the most expensive tweet ever

Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.

Timeline of a crisis: Harley-Davidson

Timeline of a crisis: Harley-Davidson

Harley-Davidson was caught in the middle of President Trump's trade war with the European Union.

Timeline of a crisis: Starbucks' racial bias training

Timeline of a crisis: Starbucks' racial bias training

The java giant closed all stores for racial bias training after two black men were arrested in Philadelphia earlier this year.

Timeline of a crisis: Intel's security meltdowns

Timeline of a crisis: Intel's security meltdowns

How an industry-wide cyber flaw became an Intel scandal

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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