The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

What happened when a tourism board held a mystery vacation contest

What happened when a tourism board held a mystery vacation contest

Whoops: Mobile carrier Visible's billboards include typo

Whoops: Mobile carrier Visible's billboards include typo

What happened when Busy Philipps hosted No Kid Hungry's live telethon

What happened when Busy Philipps hosted No Kid Hungry's live telethon

Airbnb, 23andMe inspire heritage travel

Airbnb, 23andMe inspire heritage travel

Inside 'Moments of Joy': Documentary shows how a robotic duck helps kids with cancer

Inside 'Moments of Joy': Documentary shows how a robotic duck helps kids with cancer

Eggcellent reach: Happy Egg Company harnesses the power of the internet's most famous egg

Eggcellent reach: Happy Egg Company harnesses the power of the internet's most famous egg

Why 'Parent Win Stations' popped up in Chicago and New York

Why 'Parent Win Stations' popped up in Chicago and New York

'We had to get ahead of skeptics thinking this was a joke': The inside story on Arby's Marrot

'We had to get ahead of skeptics thinking this was a joke': The inside story on Arby's Marrot

Timberland pledges to plant 50 million trees over five years in new campaign

Timberland pledges to plant 50 million trees over five years in new campaign

Rosedale Center shows teens malls are 'fun' with Stranger Things-inspired video

Rosedale Center shows teens malls are 'fun' with Stranger Things-inspired video

Zero Likes Given: Inside Kahlúa's art exhibit of unliked Instagram posts

Zero Likes Given: Inside Kahlúa's art exhibit of unliked Instagram posts

Not so cheesy: House Wine & Cheez-It box sells out in one hour

Not so cheesy: House Wine & Cheez-It box sells out in one hour

What happened when T-Mobile and Taco Bell birthed T-MoBell

What happened when T-Mobile and Taco Bell birthed T-MoBell

How the California Milk Processor Board is making milk cool again

How the California Milk Processor Board is making milk cool again

How the royal baby helped one hospital generate attention for National Nurses Week

How the royal baby helped one hospital generate attention for National Nurses Week

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

How a music video helped locate a missing 16-year-old

How a music video helped locate a missing 16-year-old

Why HBO threw an 'over-the-top drag extravaganza' to celebrate the return of 'Big Little Lies'

Why HBO threw an 'over-the-top drag extravaganza' to celebrate the return of 'Big Little Lies'

Denny's recreation of viral video also goes viral

Denny's recreation of viral video also goes viral

Not so strange: Why a Stranger Things star helped teens prepare for prom

Not so strange: Why a Stranger Things star helped teens prepare for prom

Crisis Corner

Timeline of a crisis: Walmart takes aim at gun violence in America

Timeline of a crisis: Walmart takes aim at gun violence in America

What the retailer did right in its response to shootings at stores.

Timeline of a crisis: Fatal crashes spread panic among airlines and consumers alike

Timeline of a crisis: Fatal crashes spread panic among airlines and consumers alike

Boeing chairman, CEO and president Dennis Muilenburg came under fire after a second Boeing 737 Max 8 crashed in March.

Timeline of a crisis: The #MeToo movement comes to Google

Timeline of a crisis: The #MeToo movement comes to Google

Google was hit with one of its worst crises yet after revelations about former exec Andy Rubin

Timeline of a crisis: Tesla and the most expensive tweet ever

Timeline of a crisis: Tesla and the most expensive tweet ever

Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.

Timeline of a crisis: Harley-Davidson

Timeline of a crisis: Harley-Davidson

Harley-Davidson was caught in the middle of President Trump's trade war with the European Union.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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