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The Work
Drug Stories
How Adapt Pharma tackled the opioid crisis head on
The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
Excedrin's survival guide for a headache at work
The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms
Pfizer campaign keeps Boomers healthy
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
How Allergan is easing the conversation about birth control
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
Walgreens urges annual flu shot
The pharmacy and convince chain is spreading the message about flu shots.
Crisis Corner
Timeline of a crisis: The We Company's IPO-plosion leaves reputation in tatters
It's very likely no amount of good PR could've saved the co-working startup.
Timeline of a crisis: Walmart takes aim at gun violence in America
What the retailer did right in its response to shootings at stores.
Timeline of a crisis: Fatal crashes spread panic among airlines and consumers alike
Boeing chairman, CEO and president Dennis Muilenburg came under fire after a second Boeing 737 Max 8 crashed in March.
Timeline of a crisis: The #MeToo movement comes to Google
Google was hit with one of its worst crises yet after revelations about former exec Andy Rubin
Timeline of a crisis: Tesla and the most expensive tweet ever
Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.
