The Work
Drug Stories
How Adapt Pharma tackled the opioid crisis head on
The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
Excedrin's survival guide for a headache at work
The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms
Pfizer campaign keeps Boomers healthy
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
How Allergan is easing the conversation about birth control
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
Walgreens urges annual flu shot
The pharmacy and convince chain is spreading the message about flu shots.
Crisis Corner
Timeline of a Crisis: Bed Bath & Beyond fumbles inflated stock price and leadership shuffle
After a top-five shareholder reshuffled Bed Bath & Beyond’s leadership deck before cashing out, the home goods retailer’s stock prices soared before crashing, with a class action lawsuit and a death as collateral damage.
Timeline of a Crisis: Delta Air Lines navigates perfect storm of summer travel woes
Operational obstacles amid a boom in flight bookings threw Delta’s service up in the air.
Timeline of a crisis: Elon Musk and Starlink step up to the plate for Ukraine
The SpaceX CEO made an altruistic decision to quickly provide Ukraine with internet after a tweet from a high-ranking official.
Timeline of a Crisis: The CDC muddles the messaging
The health organization caused confusion and irritation with inconsistent policy change and muddled messaging with the onset of the Omicron variant of COVID-19.
Timeline of a Crisis: Meta tries to save face during a defining PR crisis
Denying wrongdoing and responsibility, Meta’s rebranding fails to address serious problems, corrosive to democracy and a civilized society.
