Information Links
The Work
Drug Stories
How Adapt Pharma tackled the opioid crisis head on
The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
Excedrin's survival guide for a headache at work
The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms
Pfizer campaign keeps Boomers healthy
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
How Allergan is easing the conversation about birth control
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
Walgreens urges annual flu shot
The pharmacy and convince chain is spreading the message about flu shots.
Campaign Case Studies
Crisis Corner
Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online
Wells Fargo’s Charles Scharf was criticized heavily after victim-blaming Black people in regards to talent recruitment.
Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting
The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.
Timeline of a crisis: Facebook fails in response to ad boycott
Civic groups 'disappointed' after meeting with CEO Marc Zuckerberg as more than 300 companies take part in boycott.
Timeline of a Crisis: The British royal family had another annus horribilis
Scandal after scandal has left the Royal Family scrambling this past year.
Timeline of a crisis: The We Company's IPO-plosion leaves reputation in tatters
It's very likely no amount of good PR could've saved the co-working startup.
