The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

Kayvon Thibodeaux with a Snickers branded pocket square

How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft

Hellmann's Mayonnaise billboard ad

No one took a close look at Hellmann’s food waste campaign — and that was the point

Krispy Kreme donuts

How Krispy Kreme tapped its Strategic Doughnut Reserve to ease pain at the pump

Two people sitting in chairs looking at screens with neural activity

Why Asics asked 1,000 people to temporarily stop exercising

120 statues of women in science, technology, engineering and math (STEM) at the National Mall in Washington, DC

Why 120 statues of women popped up at the National Mall

People walking into Neon’s NFT ATM store

Inside Neon’s NFT ATM

People waving Ukrainian flag in front of street sign reading "Free Ukraine"

Why cities are renaming streets after Ukraine

Jack in the Box Mint Shake ad making fun of McDonald's broken ice cream machines

Inside Jack in the Box’s savage roast of McDonald’s broken ice cream machines

Indoor view of Penn State THON event

Penn State’s THON raises $13.7 million to fight child cancer

doug the pug

Why Doug the Pug’s owners told a young cancer survivor’s story through song

Dr. Evil from the Austin Powers franchise displayed on a video screen on General Motors' headquarters

How Dr. Evil ended up in General Motors’ Super Bowl LVI spot

Aflac ad starring Deion Sanders

How Aflac and Deion Sanders are helping close the medical debt gap

Mandy Harvey Paper Cuts campaign

Financial company demonstrates how disability inclusion benefits everyone

Suitcase filled with vegetables and money to bribe Punxsutawney Phil the groundhog

Can Punxsutawney Phil be bribed to hasten spring? One brand tried to find out

McDonald's call us golden number ad poster

Inside McDonald’s mysterious Golden Number campaign

Casey Holihan and her husband John Noe holding loaves of bread

Bread company sees sales increase after helping stranded motorists

Hormel Black Label Bacon ad

Hormel Black Label Bacon campaign reveals that consumers want their gifts to smell like bacon

Amazon Apocalypse Holiday Choir

Amazon Apocalypse Holiday Choir stunt leads to increased sales for independent bookseller

Juan Hungrybox Debiedma stars in Denny's Matrix ad campaign

Matrix-themed Twitch stunt leads to 110,000 sign-ups to Denny’s rewards program

Cotton Candy colored Maine Lobster

Get Maine Lobster strikes ‘seafood gold’ with rare crustacean

Crisis Corner

Video screen shot of Elon Musk talking about Starlink

Timeline of a crisis: Elon Musk and Starlink step up to the plate for Ukraine

The SpaceX CEO made an altruistic decision to quickly provide Ukraine with internet after a tweet from a high-ranking official.

CDC website showing COVID-19 virus concept art

Timeline of a Crisis: The CDC muddles the messaging

The health organization caused confusion and irritation with inconsistent policy change and muddled messaging with the onset of the Omicron variant of COVID-19.

Timeline of a Crisis: Meta tries to save face during a defining PR crisis

Denying wrongdoing and responsibility, Meta’s rebranding fails to address serious problems, corrosive to democracy and a civilized society.

Timeline of a Crisis: OnlyFans backpedals on porn ban but fails to move forward

Although OnlyFans is thriving financially, it failed to transform its business, reputation or investor relations, where it seemingly had made some progress.

Timeline of a Crisis: ExxonMobil CEO’s attempt to clean up lobbyists’ spill

Video leaked of lobbyists saying the company was undermining Biden's climate push.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

News by email...