Information Links
The Work
Drug Stories
How Adapt Pharma tackled the opioid crisis head on
The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
Excedrin's survival guide for a headache at work
The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms
Pfizer campaign keeps Boomers healthy
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
How Allergan is easing the conversation about birth control
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
Walgreens urges annual flu shot
The pharmacy and convince chain is spreading the message about flu shots.
Campaign Case Studies
Crisis Corner
Timeline of a crisis: Intel's security meltdowns
How an industry-wide cyber flaw became an Intel scandal
Timeline of a crisis: How Equifax botched its breach
The company ignored a cybersecurity risk that endangered the personal information of millions of U.S. residents.
Timeline of a crisis: The fall of Bell Pottinger
A cautionary tale about how one of the U.K.'s best-known PR firms caused its own destruction through an ill-advised campaign that stoked racial division in South Africa
Timeline of a crisis: Harvey Weinstein's downfall
The Harvey Weinstein scandal cast a shadow that loomed over Hollywood, social media, politics, and PR. Weinstein's position as a preeminent producer came cascading down.
The timeline of the CNN and Project Veritas saga
Self-styled anti-corruption nonprofit website Project Veritas took aim at CNN with the aim of backing up the claims of President Donald Trump that the cable network peddles "fake news."
