The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

How a candy converter made Reese's 'the GOAT of Halloween'

How a candy converter made Reese's 'the GOAT of Halloween'

Baseball, peanuts, and...crickets? Inside the Terminix Tasties campaign

Baseball, peanuts, and...crickets? Inside the Terminix Tasties campaign

How Lego used VidCon to drive awareness to its YouTube show Rebrickulous

How Lego used VidCon to drive awareness to its YouTube show Rebrickulous

Domino's Paving for Pizza campaign proves 'people are very passionate about potholes'

Domino's Paving for Pizza campaign proves 'people are very passionate about potholes'

'Modern moms don't brag about their kids like they used to': Inside Fruit of the Loom's Pillows for Posterity campaign

'Modern moms don't brag about their kids like they used to': Inside Fruit of the Loom's Pillows for Posterity campaign

Dog-walking app Wag! scoops up social engagement, media coverage with pet-friendly ice cream tour

Dog-walking app Wag! scoops up social engagement, media coverage with pet-friendly ice cream tour

How Taco Bell used a 25-year-old movie reference to enthrall fans at San Diego Comic-Con

How Taco Bell used a 25-year-old movie reference to enthrall fans at San Diego Comic-Con

The inside story of Car2Go's Chicago launch

The inside story of Car2Go's Chicago launch

Presidente taps into Dominican sound system culture with documentary

Presidente taps into Dominican sound system culture with documentary

How PR helped Tilray break new ground with first US cannabis IPO

How PR helped Tilray break new ground with first US cannabis IPO

Helzberg Diamonds proposes new way to get engaged with 'Will You?' ring

Helzberg Diamonds proposes new way to get engaged with 'Will You?' ring

Why Samsung Israel threw a World Cup wedding for one couple

Why Samsung Israel threw a World Cup wedding for one couple

Taking it to the streets: Minnesota Twins players enjoy Wiffle ball game with fans

Taking it to the streets: Minnesota Twins players enjoy Wiffle ball game with fans

Let them drink cake: How Carvel sweetened Father's Day with Fudgie the Whale-inspired beer

Let them drink cake: How Carvel sweetened Father's Day with Fudgie the Whale-inspired beer

All-natural, 100% GMO-free! Dairy farmers, Funny or Die partner to combat misleading food labels

All-natural, 100% GMO-free! Dairy farmers, Funny or Die partner to combat misleading food labels

Visa scores big with Zlatan Ibrahimovic at the World Cup

Visa scores big with Zlatan Ibrahimovic at the World Cup

Bike brand Schwinn wins with 'Stranger Things' partnership

Bike brand Schwinn wins with 'Stranger Things' partnership

Fluevog celebrates '90s nostalgia with iconic Munster platform heel reboot

Fluevog celebrates '90s nostalgia with iconic Munster platform heel reboot

The inside story of Kraft's cheesy Father's Day campaign

The inside story of Kraft's cheesy Father's Day campaign

How a social media debate led to Heinz Mayochup's launch in the US

How a social media debate led to Heinz Mayochup's launch in the US

Crisis Corner

Timeline of a crisis: Tesla and the most expensive tweet ever

Timeline of a crisis: Tesla and the most expensive tweet ever

Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.

Timeline of a crisis: Harley-Davidson

Timeline of a crisis: Harley-Davidson

Harley-Davidson was caught in the middle of President Trump's trade war with the European Union.

Timeline of a crisis: Starbucks' racial bias training

Timeline of a crisis: Starbucks' racial bias training

The java giant closed all stores for racial bias training after two black men were arrested in Philadelphia earlier this year.

Timeline of a crisis: Intel's security meltdowns

Timeline of a crisis: Intel's security meltdowns

How an industry-wide cyber flaw became an Intel scandal

Timeline of a crisis: How Equifax botched its breach

Timeline of a crisis: How Equifax botched its breach

The company ignored a cybersecurity risk that endangered the personal information of millions of U.S. residents.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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