Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
The pharmacy and convince chain is spreading the message about flu shots.
Opdivo's marketing campaigns need to both market to and educate consumers about the new immuno-therapy cancer treatment.
The company ignored a cybersecurity risk that endangered the personal information of millions of U.S. residents.
A cautionary tale about how one of the U.K.'s best-known PR firms caused its own destruction through an ill-advised campaign that stoked racial division in South Africa
The Harvey Weinstein scandal cast a shadow that loomed over Hollywood, social media, politics, and PR. Weinstein's position as a preeminent producer came cascading down.
Self-styled anti-corruption nonprofit website Project Veritas took aim at CNN with the aim of backing up the claims of President Donald Trump that the cable network peddles "fake news."
The saga of what happens when a phrase as emotive as "pink slime" drives the narrative around a mass-consumption meat product in the United States