The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

Neutrogena documentary changes consumers’ approach to skin health

Neutrogena documentary changes consumers’ approach to skin health

At-home workers are taking fewer coffee breaks. Here’s how one company tried to change that

At-home workers are taking fewer coffee breaks. Here’s how one company tried to change that

Inside the launch of Travis Scott’s fast-selling spiked seltzer

Inside the launch of Travis Scott’s fast-selling spiked seltzer

How the NYT reimagined its DealBook DC Policy Project

How the NYT reimagined its DealBook DC Policy Project

How New York City is promoting its ‘reawakening’

How New York City is promoting its ‘reawakening’

No Hershey’s without ‘she’: How the brand celebrated International Women’s Day

No Hershey’s without ‘she’: How the brand celebrated International Women’s Day

Sizzling bacon attracts 8,000 Clubhouse users

Sizzling bacon attracts 8,000 Clubhouse users

How Tommee Tippee is helping to demystify breastfeeding

How Tommee Tippee is helping to demystify breastfeeding

Why Popeyes turned its restaurants into Mardi Gras floats

Why Popeyes turned its restaurants into Mardi Gras floats

How Little Caesars celebrated the return of a fan favorite

How Little Caesars celebrated the return of a fan favorite

Why Heinz made customers wait 57 minutes for its website to load

Why Heinz made customers wait 57 minutes for its website to load

Why Arby’s mailed checks to 10,000 customers

Why Arby’s mailed checks to 10,000 customers

How RXBAR got people to work out while WFH

How RXBAR got people to work out while WFH

Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day

Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day

How Peeps staged its return after a 9-month hiatus

How Peeps staged its return after a 9-month hiatus

Major Biden’s 'indoguration' raises $202k for Delaware Humane Association

Major Biden’s 'indoguration' raises $202k for Delaware Humane Association

How Richard Dreyfuss helped White Castle raise $25k for restaurant workers

How Richard Dreyfuss helped White Castle raise $25k for restaurant workers

Inside Oreo’s colorful collaboration with Lady Gaga

Inside Oreo’s colorful collaboration with Lady Gaga

Krispy Kreme gave out 30 million free doughnuts during the pandemic

Krispy Kreme gave out 30 million free doughnuts during the pandemic

How the New York Public Library helped patrons ‘escape’ the pandemic

How the New York Public Library helped patrons ‘escape’ the pandemic

Crisis Corner

Timeline of a crisis: Burger King gets burned

Timeline of a crisis: Burger King gets burned

The fast food giant was under fire after campaign suggests ‘women belong in the kitchen.’

Timeline of a crisis: Cyberpunk 2077

Timeline of a crisis: Cyberpunk 2077

The video game took 7 years to hit the shelves, but it still left fans dissatisfied.

Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online

Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online

Wells Fargo’s Charles Scharf was criticized heavily after victim-blaming Black people in regards to talent recruitment.

Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting

Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting

The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.

Timeline of a crisis: Facebook fails in response to ad boycott

Timeline of a crisis: Facebook fails in response to ad boycott

Civic groups 'disappointed' after meeting with CEO Marc Zuckerberg as more than 300 companies take part in boycott.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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