The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
The pharmacy and convince chain is spreading the message about flu shots.
It's very likely no amount of good PR could've saved the co-working startup.
What the retailer did right in its response to shootings at stores.
Boeing chairman, CEO and president Dennis Muilenburg came under fire after a second Boeing 737 Max 8 crashed in March.
Google was hit with one of its worst crises yet after revelations about former exec Andy Rubin
Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.