The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
The pharmacy and convince chain is spreading the message about flu shots.
Opdivo's marketing campaigns need to both market to and educate consumers about the new immuno-therapy cancer treatment.
Claritin is fighting the "indoor epidemic" with its Be an Outsider campaign.
A cautionary tale about how one of the U.K.'s best-known PR firms caused its own destruction through an ill-advised campaign that stoked racial division in South Africa
The Harvey Weinstein scandal cast a shadow that loomed over Hollywood, social media, politics, and PR. Weinstein's position as a preeminent producer came cascading down.
Self-styled anti-corruption nonprofit website Project Veritas took aim at CNN with the aim of backing up the claims of President Donald Trump that the cable network peddles "fake news."
The saga of what happens when a phrase as emotive as "pink slime" drives the narrative around a mass-consumption meat product in the United States
A gathering of wealthy socialites in the Bahamas descended into farce as partygoers ended up gnawing on gnarly cheese sandwiches rather than rubbing shoulders with glamorous models and influencers.