The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
The pharmacy and convince chain is spreading the message about flu shots.
How an industry-wide cyber flaw became an Intel scandal
The company ignored a cybersecurity risk that endangered the personal information of millions of U.S. residents.
A cautionary tale about how one of the U.K.'s best-known PR firms caused its own destruction through an ill-advised campaign that stoked racial division in South Africa
The Harvey Weinstein scandal cast a shadow that loomed over Hollywood, social media, politics, and PR. Weinstein's position as a preeminent producer came cascading down.
Self-styled anti-corruption nonprofit website Project Veritas took aim at CNN with the aim of backing up the claims of President Donald Trump that the cable network peddles "fake news."