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Campaign Case Studies
Why Kentucky’s tourism department is highlighting the state’s ‘creepy’ side
Ad agency Coomer is supporting this campaign.
How Behr engages DIYers on TikTok
In its most recent effort, the brand gained more than 42,000 new TikTok followers.
Lysol created an ‘Air-aoke’ pop-up to fight germs spread via singing. Here’s why
The campaign involved actress and singer Christina Milian and musician SidClusive.
How Get Joy saved this year’s Tompkins Square Halloween Dog Parade
The dog wellness company stepped in after the parade almost didn’t happen.
10,000 people apply to eat in Subway’s ‘restaurant in the sky’
Subway took some fans 1,000 feet above ground in a 180-foot-long blimp.
Campbell’s Chunky was running a campaign with Travis Kelce, and then Taylor Swift entered the picture. Here’s how the brand responded
The soup brand was “big time” concerned about the Swift-Kelce market becoming oversaturated with content.
How White Claw is breaking into fashion culture
The hard seltzer brand found a creative way to show up at New York Fashion Week.
How Ozempic maker Novo Nordisk is reducing stigma for people living with obesity
The drug maker is promoting ‘inclusive obesity care’ with help from Queen Latifah.
Why the Consumer Product Safety Commission dropped a music album
The album’s tracks encourage teens and young adults to take safety measures.
Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why
The brand wanted to connect with its “courageous, thrill-seeking fans.”
How Stanley is using pop-ups to reach consumers
The food and drinkware brand held its latest pop-up event at Venice Beach.
Why WellingtonNZ planted a giant ‘Esc’ button in New York City
The key appeared at Big Screen Plaza, an outdoor space in Manhattan, last month.
Inside fashion designer Eric Emanuel’s collaboration with the American Red Cross
The nonprofit wants to reach young people to foster a new generation of blood donors.
Like kicking a square ball: Allianz highlights the challenges facing female athletes
That symbolism was the key to Allianz’s World Cup-tied campaign.
Sour Patch Kids gets creative with HBCU marching bands
The candy brand wants to empower students who are the next generation of changemakers.
Sara Lee Bread offers hungry families Table of Love
The brand is trying to connect with moms by ensuring that their families have enough to eat.
Inside Super Mario’s partnership with Oreo
The campaign team saw “strong parallels” between what both brands offer to their fans.
Why an insurance company created a boy band supergroup
The group, Boys No More, includes stars from popular ‘90s bands.
How ‘Paw Patrol’ marked its 10th anniversary
The campaign focused on the show’s international reach.
‘Guess we do that now’: How Chili’s got into wedding catering
The restaurant chain picked up the catering bill for three couples’ weddings.
Crisis Corner
Timeline of a crisis: Kaiser Permanente delicately negotiates with striking workers
The healthcare provider focused its messaging around “coming together” to find a mutual solution.
Timeline of a crisis: Moderators revolt against Reddit after hefty API changes
How the Ask Me Anything community site reacted to pushback over its pre-IPO plans to become more grown up.
Timeline of a crisis: Depositors flee en masse after Silicon Valley Bank stumbles on messaging
Financial jargon and a plea to “stay calm” helped fuel the second-largest failure of a financial institution in American history when SVB collapsed in early March.
Timeline of a crisis: Balenciaga stumbles as it walks back questionable campaign images
The fashion house's multiple apologies for controversial imagery used in its recent campaigns have come with empty pledges and little substantive follow-through by the fashion brand.
Timeline of a crisis: Brooklyn Nets discipline star Kyrie Irving
The NBA franchise condemns point guard Kyrie Irving’s anti-semitism with vigor.
Timeline of a Crisis: Bed Bath & Beyond fumbles inflated stock price and leadership shuffle
After a top-five shareholder reshuffled Bed Bath & Beyond’s leadership deck before cashing out, the home goods retailer’s stock prices soared before crashing, with a class action lawsuit and a death as collateral damage.
Timeline of a Crisis: Delta Air Lines navigates perfect storm of summer travel woes
Operational obstacles amid a boom in flight bookings threw Delta’s service up in the air.
Timeline of a crisis: Elon Musk and Starlink step up to the plate for Ukraine
The SpaceX CEO made an altruistic decision to quickly provide Ukraine with internet after a tweet from a high-ranking official.
Timeline of a Crisis: The CDC muddles the messaging
The health organization caused confusion and irritation with inconsistent policy change and muddled messaging with the onset of the Omicron variant of COVID-19.
Timeline of a Crisis: Meta tries to save face during a defining PR crisis
Denying wrongdoing and responsibility, Meta’s rebranding fails to address serious problems, corrosive to democracy and a civilized society.
Timeline of a Crisis: OnlyFans backpedals on porn ban but fails to move forward
Although OnlyFans is thriving financially, it failed to transform its business, reputation or investor relations, where it seemingly had made some progress.
Timeline of a Crisis: ExxonMobil CEO’s attempt to clean up lobbyists’ spill
Video leaked of lobbyists saying the company was undermining Biden's climate push.
Timeline of a crisis: Burger King gets burned
The fast food giant was under fire after campaign suggests ‘women belong in the kitchen.’
Timeline of a crisis: Cyberpunk 2077
The video game took 7 years to hit the shelves, but it still left fans dissatisfied.
Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online
Wells Fargo’s Charles Scharf was criticized heavily after victim-blaming Black people in regards to talent recruitment.
Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting
The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.
Timeline of a crisis: Facebook fails in response to ad boycott
Civic groups 'disappointed' after meeting with CEO Marc Zuckerberg as more than 300 companies take part in boycott.
Timeline of a Crisis: The British royal family had another annus horribilis
Scandal after scandal has left the Royal Family scrambling this past year.
Timeline of a crisis: The We Company's IPO-plosion leaves reputation in tatters
It's very likely no amount of good PR could've saved the co-working startup.
Timeline of a crisis: Walmart takes aim at gun violence in America
What the retailer did right in its response to shootings at stores.
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