The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

Woman running with Degree logo and words "Not Done Yet Marathon" in upper left corner

Degree helps marathon runners with physical conditions to cross the finish line

Man standing on lawn

Why a Swedish island is celebrating one resident’s ‘really lousy lawn’

Social media viral star "corn kid" Tariq holds a trophy while standing next to a costumed corn mascot

How one kid’s ‘pure love of corn’ led him to become South Dakota’s ‘corn-bassador’


Inside Sherri Shepherd’s cross-country move with Hertz and ‘Oprah-esque’ giveaways

CereVe Cleanse Like a Derm kiosk with skincare professionals and dermatologist

CeraVe global TikTok Live event leads to increase in sales

Black and white photo of Jimmy McGill working at Cinnabon

6,000 people get free Cinnabon treat during Better Call Saul finale

Man wearing an almond suit holding a bowl of almonds flanked by Thor's two hammers on plinths

Almond Board of California and Thor show how almonds can be ‘weapons in wellness’

Tropicana tweet displaying Tropicana Crunch cereal bowl with bottle of orange juice

‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice

Auntie Anne Cash App ad showing $5 bill with a pretzel image

Auntie Anne’s uses National Auntie day to help fans who need extra cash

Welly first aid ad

How first aid brand Welly is celebrating ‘happy accidents’

Naked Juice ad with the words "Blender Breakup"

Why 4,800 people tweeted about ‘breaking up’ with their blender

BTS' J-Hope with yellow hair

BTS’ J-Hope names album Jack in the Box. Here’s how the restaurant brand responded

Horse walking on large keyboard with words "Visit Iceland" on shift key

‘People needed a way to escape constant connectivity’: Inside Visit Iceland’s effort to get visitors to ‘outhorse’ work emails

Jenny Slate eating Tillamook ice cream

How Tillamook and Jenny Slate are ‘ridding the world of air-filled ice cream’

Diverse group of athletes running with words "A Fair Shot"

How H&R Block is helping to close the sponsorship equity gap for female college athletes

A screen shot from Megan Rapinoe's Instagram video for Schmidt's Naturals' campaign

Why a deodorant brand wants consumers to view quitting as a good thing

Instagram post from Quinta Brunson's page

Box Tops and Quinta Brunson raise $50,000 for schools

Child's crayon drawing of parents framed in a digital picture frame

How one company helped parents to throw away kid art without the guilt

Ranch Dressing diamond ring ad reading "Something old, something new, something borrowed, something Ranch."

Why Hidden Valley Ranch was used to make a real diamond

Kayvon Thibodeaux with a Snickers branded pocket square

How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft

Crisis Corner

Bed Bath & Beyond storefront

Timeline of a Crisis: Bed Bath & Beyond fumbles inflated stock price and leadership shuffle

After a top-five shareholder reshuffled Bed Bath & Beyond’s leadership deck before cashing out, the home goods retailer’s stock prices soared before crashing, with a class action lawsuit and a death as collateral damage.

Crowded airport terminal

Timeline of a Crisis: Delta Air Lines navigates perfect storm of summer travel woes

Operational obstacles amid a boom in flight bookings threw Delta’s service up in the air.

Video screen shot of Elon Musk talking about Starlink

Timeline of a crisis: Elon Musk and Starlink step up to the plate for Ukraine

The SpaceX CEO made an altruistic decision to quickly provide Ukraine with internet after a tweet from a high-ranking official.

CDC website showing COVID-19 virus concept art

Timeline of a Crisis: The CDC muddles the messaging

The health organization caused confusion and irritation with inconsistent policy change and muddled messaging with the onset of the Omicron variant of COVID-19.

Timeline of a Crisis: Meta tries to save face during a defining PR crisis

Denying wrongdoing and responsibility, Meta’s rebranding fails to address serious problems, corrosive to democracy and a civilized society.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

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