The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

How Power the Polls helped to solve Election Day poll worker shortage

How Power the Polls helped to solve Election Day poll worker shortage

Behind the scenes of the first horror film made just for cats

Behind the scenes of the first horror film made just for cats

How Fudgie the Whale got some airtime on ‘Live with Kelly and Ryan’

How Fudgie the Whale got some airtime on ‘Live with Kelly and Ryan’

Why Farmer John went on a 12-week ‘thank you’ tour

Why Farmer John went on a 12-week ‘thank you’ tour

How Just Salad altered its menu to help solve climate crisis

How Just Salad altered its menu to help solve climate crisis

How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

How Marc Jacobs launched a fragrance in the middle of a pandemic

How Marc Jacobs launched a fragrance in the middle of a pandemic

Arby’s virtual marathon attracts new customers

Arby’s virtual marathon attracts new customers

What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges

What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges

United Airlines teases new flight paths with clue-filled video

United Airlines teases new flight paths with clue-filled video

Fauci’s star power shines at National Geographic virtual event

Fauci’s star power shines at National Geographic virtual event

Why cryptic billboards popped up in Michigan and Minnesota

Why cryptic billboards popped up in Michigan and Minnesota

Movies and microinfluencers increase Häagen-Dazs Amazon sales

Movies and microinfluencers increase Häagen-Dazs Amazon sales

AT&T passes the microphone to employees for BLM campaign

AT&T passes the microphone to employees for BLM campaign

Why a food company threw a virtual film festival

Why a food company threw a virtual film festival

Inside the campaign that got 800,000 people to learn guitar in quarantine

Inside the campaign that got 800,000 people to learn guitar in quarantine

How a stock photo site increased the visibility of its LGBTQ+ content

How a stock photo site increased the visibility of its LGBTQ+ content

How Simmons pulled off the first brand debut on TikTok

How Simmons pulled off the first brand debut on TikTok

Here’s how long one woman stayed on Zoom to win a year's supply of Krispy Kreme

Here’s how long one woman stayed on Zoom to win a year's supply of Krispy Kreme

Elephant wanted to put Blockbuster back on the map. And then COVID-19 happened

Elephant wanted to put Blockbuster back on the map. And then COVID-19 happened

Crisis Corner

Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online

Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online

Wells Fargo’s Charles Scharf was criticized heavily after victim-blaming Black people in regards to talent recruitment.

Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting

Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting

The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.

Timeline of a crisis: Facebook fails in response to ad boycott

Timeline of a crisis: Facebook fails in response to ad boycott

Civic groups 'disappointed' after meeting with CEO Marc Zuckerberg as more than 300 companies take part in boycott.

Timeline of a Crisis: The British royal family had another annus horribilis

Timeline of a Crisis: The British royal family had another annus horribilis

Scandal after scandal has left the Royal Family scrambling this past year.

Timeline of a crisis: The We Company's IPO-plosion leaves reputation in tatters

Timeline of a crisis: The We Company's IPO-plosion leaves reputation in tatters

It's very likely no amount of good PR could've saved the co-working startup.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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