The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

The inside story of Kraft's cheesy Father's Day campaign

The inside story of Kraft's cheesy Father's Day campaign

How a social media debate led to Heinz Mayochup's launch in the US

How a social media debate led to Heinz Mayochup's launch in the US

Why Adidas created custom videos for every runner at the 2018 Boston Marathon

Why Adidas created custom videos for every runner at the 2018 Boston Marathon

USAA brings pop-up Poppy Memorial to National Mall for Memorial Day

USAA brings pop-up Poppy Memorial to National Mall for Memorial Day

Budweiser makes giant leap towards becoming first beer on Mars

Budweiser makes giant leap towards becoming first beer on Mars

SpongeTowels commits 'random acts of cleaning' in Toronto

SpongeTowels commits 'random acts of cleaning' in Toronto

Popchips celebrates America's love of peanut butter with new snack line

Popchips celebrates America's love of peanut butter with new snack line

Summer Infant creates squad of pregnant superheroes based on real-life moms

Summer Infant creates squad of pregnant superheroes based on real-life moms

Getty Images uses iconic watermark to make statement on World Water Day

Getty Images uses iconic watermark to make statement on World Water Day

Coca-Cola gets musical with #FanFeat campaign in Brazil

Coca-Cola gets musical with #FanFeat campaign in Brazil

80,000 people tune in to watch DiGiorno cook a pizza live on Periscope

80,000 people tune in to watch DiGiorno cook a pizza live on Periscope

BET's Museum of Meme 'heralds the African-American experience online'

BET's Museum of Meme 'heralds the African-American experience online'

Museum of Natural Hysteria celebrates Bridezillas' return

Museum of Natural Hysteria celebrates Bridezillas' return

Philadelphia company uses billboards in Cleveland to draw LeBron James to 76ers

Philadelphia company uses billboards in Cleveland to draw LeBron James to 76ers

How Le Specs turned its Last Lolita sunglasses into a must-have fashion item

How Le Specs turned its Last Lolita sunglasses into a must-have fashion item

How bed-in-a-box brand Tulo broke through in a competitive market

How bed-in-a-box brand Tulo broke through in a competitive market

Film from Brazilian bank Itau encourages positive action to improve future

Film from Brazilian bank Itau encourages positive action to improve future

Why a Teenage Mutant Ninja Turtle visited the Met's Michelangelo exhibit

Why a Teenage Mutant Ninja Turtle visited the Met's Michelangelo exhibit

Steph Curry gets Rudy Mancuso to drop bottled water in catchy Brita music video

Steph Curry gets Rudy Mancuso to drop bottled water in catchy Brita music video

California Milk Processor Board delivers a tasty treat on Three Kings' Day

California Milk Processor Board delivers a tasty treat on Three Kings' Day

Crisis Corner

Timeline of a crisis: Starbucks' racial bias training

Timeline of a crisis: Starbucks' racial bias training

The java giant closed all stores for racial bias training after two black men were arrested in Philadelphia earlier this year.

Timeline of a crisis: Intel's security meltdowns

Timeline of a crisis: Intel's security meltdowns

How an industry-wide cyber flaw became an Intel scandal

Timeline of a crisis: How Equifax botched its breach

Timeline of a crisis: How Equifax botched its breach

The company ignored a cybersecurity risk that endangered the personal information of millions of U.S. residents.

Timeline of a crisis: The fall of Bell Pottinger

Timeline of a crisis: The fall of Bell Pottinger

A cautionary tale about how one of the U.K.'s best-known PR firms caused its own destruction through an ill-advised campaign that stoked racial division in South Africa

Timeline of a crisis: Harvey Weinstein's downfall

Timeline of a crisis: Harvey Weinstein's downfall

The Harvey Weinstein scandal cast a shadow that loomed over Hollywood, social media, politics, and PR. Weinstein's position as a preeminent producer came cascading down.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

News by email...