The Work

Drug Stories

Pfizer campaign keeps Boomers healthy

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Companies turn to legal cannabis

Companies turn to legal cannabis

Standing out in crowded cancer market

Standing out in crowded cancer market

Opdivo's marketing campaigns need to both market to and educate consumers about the new immuno-therapy cancer treatment.

Campaign Case Studies

Peeps invites Prince Harry to try his first toasted marshmallow

Peeps invites Prince Harry to try his first toasted marshmallow

Callaway tees up unlikely pairing to showcase brand in new docu-series

Callaway tees up unlikely pairing to showcase brand in new docu-series

DoubleTree gets customers to give others a #SweetWelcome

DoubleTree gets customers to give others a #SweetWelcome

Charmin encourages fans to #EnjoytheGo with mobile bathroom service

Charmin encourages fans to #EnjoytheGo with mobile bathroom service

MillerCoors taps into '90s nostalgia for Zima relaunch

MillerCoors taps into '90s nostalgia for Zima relaunch

DKC on promoting Vietnam War documentary: 'We didn't want to dictate media coverage'

DKC on promoting Vietnam War documentary: 'We didn't want to dictate media coverage'

Almond Board of California shows consumers how to crunch the afternoon crash

Almond Board of California shows consumers how to crunch the afternoon crash

The inside story of Cricket Wireless' partnership with WWE

The inside story of Cricket Wireless' partnership with WWE

Wholly Guacamole creates Guac Stops in five cities

Wholly Guacamole creates Guac Stops in five cities

Orange-fingered fans flock to fancy Cheetos restaurant

Orange-fingered fans flock to fancy Cheetos restaurant

Game of Thrones inspires blowtorch brand to play with fire and ice

Game of Thrones inspires blowtorch brand to play with fire and ice

Cracker Barrel chronicles couple's quest to visit all 645 of its locations

Cracker Barrel chronicles couple's quest to visit all 645 of its locations

Perrier inspires the senses with interactive pop-up

Perrier inspires the senses with interactive pop-up

As Oscar Mayer's Wienerfleet expands, so do its hot dog sales

As Oscar Mayer's Wienerfleet expands, so do its hot dog sales

Dawn uses one bottle of dish soap to clean whole town's plates

Dawn uses one bottle of dish soap to clean whole town's plates

Havaianas takes over New York ferry to transport riders to Rio for one hour

Havaianas takes over New York ferry to transport riders to Rio for one hour

Nestea takes tiny house on tour to spread 'less is more' message

Nestea takes tiny house on tour to spread 'less is more' message

American Eagle asks microinfluencers, activists: What does Pride mean to you?

American Eagle asks microinfluencers, activists: What does Pride mean to you?

Delta helps Tinder users fake worldly profile pictures

Delta helps Tinder users fake worldly profile pictures

Tommee Tippee renovates 'scariest' workplace lactation room in the U.S.

Tommee Tippee renovates 'scariest' workplace lactation room in the U.S.

Crisis Corner

Timeline of a crisis: How Equifax botched its breach

Timeline of a crisis: How Equifax botched its breach

The company ignored a cybersecurity risk that endangered the personal information of millions of U.S. residents.

Timeline of a crisis: The fall of Bell Pottinger

Timeline of a crisis: The fall of Bell Pottinger

A cautionary tale about how one of the U.K.'s best-known PR firms caused its own destruction through an ill-advised campaign that stoked racial division in South Africa

Timeline of a crisis: Harvey Weinstein's downfall

Timeline of a crisis: Harvey Weinstein's downfall

The Harvey Weinstein scandal cast a shadow that loomed over Hollywood, social media, politics, and PR. Weinstein's position as a preeminent producer came cascading down.

The timeline of the CNN and Project Veritas saga

The timeline of the CNN and Project Veritas saga

Self-styled anti-corruption nonprofit website Project Veritas took aim at CNN with the aim of backing up the claims of President Donald Trump that the cable network peddles "fake news."

The timeline of 'pink slime'

The timeline of 'pink slime'

The saga of what happens when a phrase as emotive as "pink slime" drives the narrative around a mass-consumption meat product in the United States

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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