The Work

Drug Stories

How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Excedrin's survival guide for a headache at work

Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Pfizer campaign keeps Boomers healthy

Pfizer campaign keeps Boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

How Allergan is easing the conversation about birth control

How Allergan is easing the conversation about birth control

The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills

Walgreens urges annual flu shot

Walgreens urges annual flu shot

The pharmacy and convince chain is spreading the message about flu shots.

Campaign Case Studies

Inside Dunkin’s effort to bring joy to pediatric patients

Inside Dunkin’s effort to bring joy to pediatric patients

Inside Bojangles’ NYC chicken sandwich tour

Inside Bojangles’ NYC chicken sandwich tour

How Lady Gaga’s Born This Way Foundation is encouraging people to be kind

How Lady Gaga’s Born This Way Foundation is encouraging people to be kind

Tide inspires 16 NFL teams to #TurnToCold

Tide inspires 16 NFL teams to #TurnToCold

Breyers Cookie Coverage: How many consumers actually filed cookie claims?

Breyers Cookie Coverage: How many consumers actually filed cookie claims?

SunChips encourages consumers to ‘be your own wave’

SunChips encourages consumers to ‘be your own wave’

McDonald’s social listening tools couldn’t keep up with BTS Meal chatter

McDonald’s social listening tools couldn’t keep up with BTS Meal chatter

Cesar woos millennial pet parents with matching meals

Cesar woos millennial pet parents with matching meals

How a plant-based protein brand cashed in on ‘chickenflation’

How a plant-based protein brand cashed in on ‘chickenflation’

How the American Egg Board helped millennials find new ways to use eggs

How the American Egg Board helped millennials find new ways to use eggs

How Skittles took its usual Pride Month campaign one step further

How Skittles took its usual Pride Month campaign one step further

Verizon inspires 9,400 people to pledge to commit an act of kindness

Verizon inspires 9,400 people to pledge to commit an act of kindness

Why Claritin is campaigning to get children outside

Why Claritin is campaigning to get children outside

The inside story on how a viral TikTok video inspired a Sally Beauty campaign

The inside story on how a viral TikTok video inspired a Sally Beauty campaign

How Great Clips and the NHL celebrated Hockey Hair in all its messy glory

How Great Clips and the NHL celebrated Hockey Hair in all its messy glory

How Goldfish and Frank’s RedHot got in on the NFT craze

How Goldfish and Frank’s RedHot got in on the NFT craze

Budweiser taps into the power of puppies

Budweiser taps into the power of puppies

No longer an April Fools’ joke: Pickle hard seltzer becomes reality following consumer demand

No longer an April Fools’ joke: Pickle hard seltzer becomes reality following consumer demand

Neutrogena documentary changes consumers’ approach to skin health

Neutrogena documentary changes consumers’ approach to skin health

At-home workers are taking fewer coffee breaks. Here’s how one company tried to change that

At-home workers are taking fewer coffee breaks. Here’s how one company tried to change that

Crisis Corner

Timeline of a Crisis: OnlyFans backpedals on porn ban but fails to move forward

Timeline of a Crisis: OnlyFans backpedals on porn ban but fails to move forward

Although OnlyFans is thriving financially, it failed to transform its business, reputation or investor relations, where it seemingly had made some progress.

Timeline of a Crisis: ExxonMobil CEO’s attempt to clean up lobbyists’ spill

Timeline of a Crisis: ExxonMobil CEO’s attempt to clean up lobbyists’ spill

Video leaked of lobbyists saying the company was undermining Biden's climate push.

Timeline of a crisis: Burger King gets burned

Timeline of a crisis: Burger King gets burned

The fast food giant was under fire after campaign suggests ‘women belong in the kitchen.’

Timeline of a crisis: Cyberpunk 2077

Timeline of a crisis: Cyberpunk 2077

The video game took 7 years to hit the shelves, but it still left fans dissatisfied.

Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online

Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online

Wells Fargo’s Charles Scharf was criticized heavily after victim-blaming Black people in regards to talent recruitment.

Inside the Mix

KLM wants Americans to know it's an airline, not a radio station

KLM wants Americans to know it's an airline, not a radio station

Sanpellegrino teams up with bike shares across country to promote app

Sanpellegrino teams up with bike shares across country to promote app

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6 takes consumers on room to room tour of nationwide revamp

Logitech engages consumers with comedy, lighter look at CES

Logitech engages consumers with comedy, lighter look at CES

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

Actions speak louder than words in new Sheraton Hotels campaign

Actions speak louder than words in new Sheraton Hotels campaign

Paper and Packaging Board campaign defies commodity label

Paper and Packaging Board campaign defies commodity label

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Chobani's Love This Life campaign is tasty social treat

Chobani's Love This Life campaign is tasty social treat

Orlando’s branding effort shows full potential of city

Orlando’s branding effort shows full potential of city

Rugged Favre quarterbacks new Wrangler ad campaign

Rugged Favre quarterbacks new Wrangler ad campaign

IDNYC entices residents to sample New York hotspots

IDNYC entices residents to sample New York hotspots

Nikon digital effort captures next generation of visual communicators

Nikon digital effort captures next generation of visual communicators

Traditional Medicinals plants the seeds for a better you

Traditional Medicinals plants the seeds for a better you

Total kicks off global campaign to tackle climate change

Total kicks off global campaign to tackle climate change

RetailMeNot deploys savings superheroes to aid consumers

RetailMeNot deploys savings superheroes to aid consumers

#FOGO helps people, young and old, talk about aging

#FOGO helps people, young and old, talk about aging

TRESemmé shows up in style at College Fashion Week

TRESemmé shows up in style at College Fashion Week

Soccer fans change channels with special beIN vuvuzelas

Soccer fans change channels with special beIN vuvuzelas

Revolutionary Thoughts urges tourists to visit Connecticut

Revolutionary Thoughts urges tourists to visit Connecticut

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