The Work
Drug Stories
How Adapt Pharma tackled the opioid crisis head on
The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
Excedrin's survival guide for a headache at work
The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms
Pfizer campaign keeps Boomers healthy
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
How Allergan is easing the conversation about birth control
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
Walgreens urges annual flu shot
The pharmacy and convince chain is spreading the message about flu shots.
Crisis Corner
Timeline of a Crisis: OnlyFans backpedals on porn ban but fails to move forward
Although OnlyFans is thriving financially, it failed to transform its business, reputation or investor relations, where it seemingly had made some progress.
Timeline of a Crisis: ExxonMobil CEO’s attempt to clean up lobbyists’ spill
Video leaked of lobbyists saying the company was undermining Biden's climate push.
Timeline of a crisis: Burger King gets burned
The fast food giant was under fire after campaign suggests ‘women belong in the kitchen.’
Timeline of a crisis: Cyberpunk 2077
The video game took 7 years to hit the shelves, but it still left fans dissatisfied.
Timeline of a crisis: Wells Fargo CEO’s victim-blaming gets torn apart online
Wells Fargo’s Charles Scharf was criticized heavily after victim-blaming Black people in regards to talent recruitment.
