A coincidence of release dates made the wireless sound system brand and virtual band the ideal match for an immersive audiovisual experience.
Bungie, Activision, and AKQA are aiming to capitalize on the potential of voice for interactive gaming with an Alexa skill to accompany video game Destiny 2.
Or will it not be enough to satisfy investors? You make the call.
The firm will work on influencer engagement, earned media relations and counsel, and social support.
Schneider most recently led marketing for Nestio, a startup for real estate marketing and leasing.
A year after its launch, Instagram Live Stories is outstripping rival Snapchat in audience numbers.
It's another mess for new CEO Dara Khosrowshahi to clean up. Comms pros are giving him high marks for explaining his plans.
PR professionals have praised the comms prowess of new Uber CEO Dara Khosrowshahi for his response to news broken by Bloomberg yesterday that the firm "concealed" a data breach affecting 57 million users and drivers last year.
Massaro worked at Cisco before joining San Jose-based Nutanix.
What demands will consumers make of brands next year? And what's out there in the tech world to solve these issues? Iris' head of innovation makes a few predictions.
An article has claimed that Google made millions of pounds in advertising from videos that exploit children.
And some prominent members of the alt-right aren't happy about losing their status symbols.
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
Uber's cultural struggles are well documented, but under its new leadership, the ride-hailing brand is determined to set an example for others to follow, its chief brand officer said.
Beacon of light imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.
Some brands aren't intimidated by having double the space to fill.
Smith was previously the communications leader for Ford Silicon Valley.
Stan Chudnovsky, head of product for Facebook Messenger, was swift to refute the suggestion that Facebook was listening in on conversations so it could target ads.
Achieving 87% of the target analysts were expecting, Snap Inc. is struggling to establish its credibility.
After a trial run, Twitter is now allowing all languages where "cramming is not an issue" to post 280-character Tweets.
The bids may be in, but the communications pushes are just beginning. How three North American cities are making their cases to the e-commerce juggernaut.
Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."
Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.
While bitcoin's profile has skyrocketed alongside its exponential price, a group of devotees have gone about promoting the underpinning technology - the blockchain.
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.