Latest Technology News

Sonos unlocks Spirit House for Gorillaz fans

Sonos unlocks Spirit House for Gorillaz fans

A coincidence of release dates made the wireless sound system brand and virtual band the ideal match for an immersive audiovisual experience.

Video game Destiny 2 releases accompanying Alexa skill

Video game Destiny 2 releases accompanying Alexa skill

Bungie, Activision, and AKQA are aiming to capitalize on the potential of voice for interactive gaming with an Alexa skill to accompany video game Destiny 2.

Your call: Is Snapchat's redesign a difference maker?

Your call: Is Snapchat's redesign a difference maker?

Or will it not be enough to satisfy investors? You make the call.

Art.com picks Carmichael Lynch Relate as PR AOR

Art.com picks Carmichael Lynch Relate as PR AOR

The firm will work on influencer engagement, earned media relations and counsel, and social support.

Muck Rack hires Mike Schneider as marketing head

Muck Rack hires Mike Schneider as marketing head

Schneider most recently led marketing for Nestio, a startup for real estate marketing and leasing.

How Instagram Live beat Snapchat in one year

How Instagram Live beat Snapchat in one year

A year after its launch, Instagram Live Stories is outstripping rival Snapchat in audience numbers.

Breakfast Briefing, 11.22.2017: Uber's latest crisis

Breakfast Briefing, 11.22.2017: Uber's latest crisis

It's another mess for new CEO Dara Khosrowshahi to clean up. Comms pros are giving him high marks for explaining his plans.

Uber CEO 'throws Kalanick under the limo' in data breach apology

Uber CEO 'throws Kalanick under the limo' in data breach apology

PR professionals have praised the comms prowess of new Uber CEO Dara Khosrowshahi for his response to news broken by Bloomberg yesterday that the firm "concealed" a data breach affecting 57 million users and drivers last year.

Nutanix hires Cisco veteran Jennifer Massaro as global PR head

Nutanix hires Cisco veteran Jennifer Massaro as global PR head

Massaro worked at Cisco before joining San Jose-based Nutanix.

6 trends brands should know about for 2018, and the tech they need to craft responses

6 trends brands should know about for 2018, and the tech they need to craft responses

What demands will consumers make of brands next year? And what's out there in the tech world to solve these issues? Iris' head of innovation makes a few predictions.

YouTube under fire again, this time for videos that 'exploit' children

YouTube under fire again, this time for videos that 'exploit' children

An article has claimed that Google made millions of pounds in advertising from videos that exploit children.

Breakfast Briefing, 11.16.2017: Twitter takes 'verified' checkmark away for trolling

Breakfast Briefing, 11.16.2017: Twitter takes 'verified' checkmark away for trolling

And some prominent members of the alt-right aren't happy about losing their status symbols.

'I don't have time for self-importance;' Twitter global creative chief

'I don't have time for self-importance;' Twitter global creative chief

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.

Uber chief brand officer: If we can change, no one else has any excuse

Uber chief brand officer: If we can change, no one else has any excuse

Uber's cultural struggles are well documented, but under its new leadership, the ride-hailing brand is determined to set an example for others to follow, its chief brand officer said.

Huawei's new global corporate brand swagger

Huawei's new global corporate brand swagger

Beacon of light imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Some brands aren't intimidated by having double the space to fill.

Google hires Ford's Colin Smith

Google hires Ford's Colin Smith

Smith was previously the communications leader for Ford Silicon Valley.

Facebook: We are not listening to your conversations to sell ads

Facebook: We are not listening to your conversations to sell ads

Stan Chudnovsky, head of product for Facebook Messenger, was swift to refute the suggestion that Facebook was listening in on conversations so it could target ads.

Snap earnings report disappoints investors again

Snap earnings report disappoints investors again

Achieving 87% of the target analysts were expecting, Snap Inc. is struggling to establish its credibility.

Everyone can now post 280-character Tweets

Everyone can now post 280-character Tweets

After a trial run, Twitter is now allowing all languages where "cramming is not an issue" to post 280-character Tweets.

Analysis

Prime location: How three cities are pitching for Amazon's second HQ

Prime location: How three cities are pitching for Amazon's second HQ

The bids may be in, but the communications pushes are just beginning. How three North American cities are making their cases to the e-commerce juggernaut.

Branded podcasts make a comeback

Branded podcasts make a comeback

Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.

Comms pros navigate the complex world of blockchain

Comms pros navigate the complex world of blockchain

While bitcoin's profile has skyrocketed alongside its exponential price, a group of devotees have gone about promoting the underpinning technology - the blockchain.

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.