Latest Technology News
OkCupid CMO Melissa Hobley jumps to Tinder
Hobley moves from leading marketing at one dating app to another under the Match Group portfolio.
Rewards app Fetch brings on North 6th Agency to drive awareness
The firm is positioning Fetch Rewards as “America's No. 1 consumer-rewards app."
Agency veteran Luca Penati joins content design platform BEE
Penati goes in-house as chief marketing and communications officer for the platform.
Helium CEO: ‘We’re going to be much more rigorous’ using other companies’ logos on client pages
The head of the Web3 company addressed removing Lime and Salesforce from its users list after Lime said it had not worked with Helium in years.
Allison+Partners names two presidents in technology practice
Karyn Barr and Jordan Fischler will co-lead the agency’s largest and fastest-growing practice group.
Period-tracking apps are the tip of the post-Roe privacy iceberg
Loose data standards across ad tech should be ‘a reckoning’ for marketers, says one digital privacy expert.
With brand deals in the balance, TikTok personalities brush off hate
When content creators like Tucker Lindgren of Down Bad Patrol get hate messages, they have to remember who they work for.
Meta enlists Keke Palmer to demystify the metaverse
The first episode of Are We There Yet? explores what users can create in Meta’s Horizon Worlds without explaining how to create it.
Meta reports first quarterly revenue decline, warns of continued advertising weakness
Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads.
SoulCycle wants Peloton customers to trade in their bikes for 47 in-person classes
Virtual workouts can’t replace the energy of live ones, according to SoulCycle CEO Evelyn Webster.
Why Tremor is buying Amobee for $239 million
While the Singtel-owned ad tech firm posted a loss in its most recent earnings, Tremor expects it to create “significant scale” for its business while plugging gaps in linear TV and performance capabilities.
YouTube's ad revenue growth drops sharply in Q2
Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth, a monumental decline from its 84% growth rate one year ago.
Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms
He’s defending recent changes as Instagram incorporates more video.
Shorter ads deliver better attention on social media
Study shows ads on Twitter deliver the most total attention, while TikTok has strongest active attention.
Snap’s revenue slows as it deals with continued ad deceleration
Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.
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