Latest Technology News

Nutanix hires Cisco veteran Jennifer Massaro as global PR head

Nutanix hires Cisco veteran Jennifer Massaro as global PR head

Massaro worked at Cisco before joining San Jose-based Nutanix.

6 trends brands should know about for 2018, and the tech they need to craft responses

6 trends brands should know about for 2018, and the tech they need to craft responses

What demands will consumers make of brands next year? And what's out there in the tech world to solve these issues? Iris' head of innovation makes a few predictions.

YouTube under fire again, this time for videos that 'exploit' children

YouTube under fire again, this time for videos that 'exploit' children

An article has claimed that Google made millions of pounds in advertising from videos that exploit children.

Breakfast Briefing, 11.16.2017: Twitter takes 'verified' checkmark away for trolling

Breakfast Briefing, 11.16.2017: Twitter takes 'verified' checkmark away for trolling

And some prominent members of the alt-right aren't happy about losing their status symbols.

'I don't have time for self-importance;' Twitter global creative chief

'I don't have time for self-importance;' Twitter global creative chief

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.

Uber chief brand officer: If we can change, no one else has any excuse

Uber chief brand officer: If we can change, no one else has any excuse

Uber's cultural struggles are well documented, but under its new leadership, the ride-hailing brand is determined to set an example for others to follow, its chief brand officer said.

Huawei's new global corporate brand swagger

Huawei's new global corporate brand swagger

Beacon of light imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Some brands aren't intimidated by having double the space to fill.

Google hires Ford's Colin Smith

Google hires Ford's Colin Smith

Smith was previously the communications leader for Ford Silicon Valley.

Facebook: We are not listening to your conversations to sell ads

Facebook: We are not listening to your conversations to sell ads

Stan Chudnovsky, head of product for Facebook Messenger, was swift to refute the suggestion that Facebook was listening in on conversations so it could target ads.

Snap earnings report disappoints investors again

Snap earnings report disappoints investors again

Achieving 87% of the target analysts were expecting, Snap Inc. is struggling to establish its credibility.

Everyone can now post 280-character Tweets

Everyone can now post 280-character Tweets

After a trial run, Twitter is now allowing all languages where "cramming is not an issue" to post 280-character Tweets.

Hotwire UK head of engagement quits ahead of planned transfer to US office

Hotwire UK head of engagement quits ahead of planned transfer to US office

Hotwire UK's head of engagement John Brown has decided to leave the business, just days after it was announced he would be taking a more senior role in the firm's US operation.

Jon Iwata to retire from IBM; Ray Day picked as replacement

Jon Iwata to retire from IBM; Ray Day picked as replacement

Iwata will exit IBM next month after a 34-year career at the company, to be replaced by Ford veteran Ray Day.

Breakfast Briefing, 11.3.2017: Trump Twitter account briefly banned

Plus: Kevin Spacey has been dropped by his own publicist, and journalists are reportedly being told to avoid hot topics at the Country Music Awards.

P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal

P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal

In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.

Target veteran Dustee Jenkins joins Spotify as global comms head

Target veteran Dustee Jenkins joins Spotify as global comms head

Jenkins exited her job as Target's EVP and chief communications officer in June.

Grindr's marketing head: Video strategy doesn't have to be so complicated

Grindr's marketing head: Video strategy doesn't have to be so complicated

The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.

The Apple Watch is a chance for health brands to get personal, but not too personal

The Apple Watch is a chance for health brands to get personal, but not too personal

The wearable device isn't a fit for every brand.

Roomba parent iRobot chooses WE as AOR in North America, China

Roomba parent iRobot chooses WE as AOR in North America, China

Allison+Partners was the incumbent on the account, which has a low-seven-figure budget.

Analysis

Prime location: How three cities are pitching for Amazon's second HQ

Prime location: How three cities are pitching for Amazon's second HQ

The bids may be in, but the communications pushes are just beginning. How three North American cities are making their cases to the e-commerce juggernaut.

Branded podcasts make a comeback

Branded podcasts make a comeback

Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.

Comms pros navigate the complex world of blockchain

Comms pros navigate the complex world of blockchain

While bitcoin's profile has skyrocketed alongside its exponential price, a group of devotees have gone about promoting the underpinning technology - the blockchain.

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.