Hobley moves from leading marketing at one dating app to another under the Match Group portfolio.
The firm is positioning Fetch Rewards as “America's No. 1 consumer-rewards app."
Penati goes in-house as chief marketing and communications officer for the platform.
The head of the Web3 company addressed removing Lime and Salesforce from its users list after Lime said it had not worked with Helium in years.
Karyn Barr and Jordan Fischler will co-lead the agency’s largest and fastest-growing practice group.
Loose data standards across ad tech should be ‘a reckoning’ for marketers, says one digital privacy expert.
When content creators like Tucker Lindgren of Down Bad Patrol get hate messages, they have to remember who they work for.
The first episode of Are We There Yet? explores what users can create in Meta’s Horizon Worlds without explaining how to create it.
Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads.
Virtual workouts can’t replace the energy of live ones, according to SoulCycle CEO Evelyn Webster.
While the Singtel-owned ad tech firm posted a loss in its most recent earnings, Tremor expects it to create “significant scale” for its business while plugging gaps in linear TV and performance capabilities.
Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth, a monumental decline from its 84% growth rate one year ago.
He’s defending recent changes as Instagram incorporates more video.
Study shows ads on Twitter deliver the most total attention, while TikTok has strongest active attention.
Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.