Latest Technology News

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OkCupid CMO Melissa Hobley jumps to Tinder

Hobley moves from leading marketing at one dating app to another under the Match Group portfolio.

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Rewards app Fetch brings on North 6th Agency to drive awareness

The firm is positioning Fetch Rewards as “America's No. 1 consumer-rewards app."

Luca Penati headshot

Agency veteran Luca Penati joins content design platform BEE

Penati goes in-house as chief marketing and communications officer for the platform.

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Helium CEO: ‘We’re going to be much more rigorous’ using other companies’ logos on client pages

The head of the Web3 company addressed removing Lime and Salesforce from its users list after Lime said it had not worked with Helium in years.

left to right, headshots of Karyn Barr and Jordan Fischler

Allison+Partners names two presidents in technology practice

Karyn Barr and Jordan Fischler will co-lead the agency’s largest and fastest-growing practice group.

Stock art of the Supreme Court building

Period-tracking apps are the tip of the post-Roe privacy iceberg

Loose data standards across ad tech should be ‘a reckoning’ for marketers, says one digital privacy expert.

Smart phone displaying TikTok app

With brand deals in the balance, TikTok personalities brush off hate

When content creators like Tucker Lindgren of Down Bad Patrol get hate messages, they have to remember who they work for.

Keke Palmer in Are We There Yet

Meta enlists Keke Palmer to demystify the metaverse

The first episode of Are We There Yet? explores what users can create in Meta’s Horizon Worlds without explaining how to create it.

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Meta reports first quarterly revenue decline, warns of continued advertising weakness

Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads.

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SoulCycle wants Peloton customers to trade in their bikes for 47 in-person classes

Virtual workouts can’t replace the energy of live ones, according to SoulCycle CEO Evelyn Webster.

Logos for Tremor International and Amobee

Why Tremor is buying Amobee for $239 million

While the Singtel-owned ad tech firm posted a loss in its most recent earnings, Tremor expects it to create “significant scale” for its business while plugging gaps in linear TV and performance capabilities.

Alphabet and Google CEO Sundar Pichai is pictured on stage at the company's annual I/O developer conference in May.

YouTube's ad revenue growth drops sharply in Q2

Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth, a monumental decline from its 84% growth rate one year ago.

Image of Adam Mosseri testifying before Congress.

Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms

He’s defending recent changes as Instagram incorporates more video.

An image of an eye looking at a social media feed. Photo: Getty Images

Shorter ads deliver better attention on social media

Study shows ads on Twitter deliver the most total attention, while TikTok has strongest active attention.

Screenshot of Snapchat in the App Store.

Snap’s revenue slows as it deals with continued ad deceleration

Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.