Latest Technology News

iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair

iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair

The long-term consequences of Apple’s privacy shift will be complex, experts say.

Maria Poveromo to replace Stella Low as Cisco communications chief

Maria Poveromo to replace Stella Low as Cisco communications chief

Stella Low is joining Apple to lead global comms.

Wayne Hickey exits Weber Shandwick for IBM role

Wayne Hickey exits Weber Shandwick for IBM role

Hickey had two stints at the IPG firm in the Bay Area.

TikTok to marketers: ‘Make TikToks, not ads’

TikTok to marketers: ‘Make TikToks, not ads’

The platform cited survey data and case studies to persuade advertisers to spend on TikTok.

WPP, Microsoft expand partnership to boost creative content production

WPP, Microsoft expand partnership to boost creative content production

Cloud Studio is one product resulting from the deal.

NewFronts: Twitter and Snap push content, creators and incremental reach

NewFronts: Twitter and Snap push content, creators and incremental reach

Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.

Amazon touts its streaming reach in NewFronts presentation

Amazon touts its streaming reach in NewFronts presentation

The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.

Privacy wars heat up on Apple and Facebook earnings calls

Privacy wars heat up on Apple and Facebook earnings calls

Facebook says the update will start impacting its business in Q2.

The shoe has dropped on IDFA. Now what?

The shoe has dropped on IDFA. Now what?

Advertisers are waiting to see the impact on opt-in rates while ramping up first-party data strategies.

How Alodokter lifted engagement by 45% using machine learning

How Alodokter lifted engagement by 45% using machine learning

CASE STUDY: The healthcare superapp used MoEngage's machine-learning technology and A/B testing mechanism to keep users active and engaged, even when they're not unwell.

Advertisers triple upfront commitment with Snap

Advertisers triple upfront commitment with Snap

Brands are investing in the platform as the economy heats back up.

Olympics goes virtual in bid to capture esports audience

Olympics goes virtual in bid to capture esports audience

Esports offer will build excitement for the Olympic Games Tokyo 2020.

Twitter comms head Brandon Borrman to leave in June

Twitter comms head Brandon Borrman to leave in June

Giovanna Falbo will lead comms until a permanent replacement is named.

Bessemer Venture Partners hires Shannon Brayton as first CMO

Bessemer Venture Partners hires Shannon Brayton as first CMO

The tech-sector veteran will lead marketing and communications at the venture capital firm.

Clubhouse hires Spotify’s Grey Munford to lead comms

Clubhouse hires Spotify’s Grey Munford to lead comms

The app has hired marketing and communications leaders in just over a month.

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