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iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say.
Maria Poveromo to replace Stella Low as Cisco communications chief
Stella Low is joining Apple to lead global comms.
Wayne Hickey exits Weber Shandwick for IBM role
Hickey had two stints at the IPG firm in the Bay Area.
TikTok to marketers: ‘Make TikToks, not ads’
The platform cited survey data and case studies to persuade advertisers to spend on TikTok.
WPP, Microsoft expand partnership to boost creative content production
Cloud Studio is one product resulting from the deal.
NewFronts: Twitter and Snap push content, creators and incremental reach
Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.
Amazon touts its streaming reach in NewFronts presentation
The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
Privacy wars heat up on Apple and Facebook earnings calls
Facebook says the update will start impacting its business in Q2.
The shoe has dropped on IDFA. Now what?
Advertisers are waiting to see the impact on opt-in rates while ramping up first-party data strategies.
How Alodokter lifted engagement by 45% using machine learning
CASE STUDY: The healthcare superapp used MoEngage's machine-learning technology and A/B testing mechanism to keep users active and engaged, even when they're not unwell.
Advertisers triple upfront commitment with Snap
Brands are investing in the platform as the economy heats back up.
Olympics goes virtual in bid to capture esports audience
Esports offer will build excitement for the Olympic Games Tokyo 2020.
Twitter comms head Brandon Borrman to leave in June
Giovanna Falbo will lead comms until a permanent replacement is named.
Bessemer Venture Partners hires Shannon Brayton as first CMO
The tech-sector veteran will lead marketing and communications at the venture capital firm.
Clubhouse hires Spotify’s Grey Munford to lead comms
The app has hired marketing and communications leaders in just over a month.
