The latest updates from South by Southwest Interactive 2015 in Austin, Texas

From robots to Meerkat: Four key themes from SXSW 2015

Science fiction becomes a reality and wearables make it into the official tote bag at this year's geek fest.

Three tips for brands and agencies that aren't sick of SXSW

Almost as soon as SXSW is over, it's time to plan for the next one.

Meet Meerkat, the darling of SXSW

The live-streaming app blows up, despite Twitter's shun.

MSLGROUP recently curated research on top ways physicians use social media.
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How big is too big?

There are tremendous opportunities for innovation when it comes to health digitization, but there are still a lot of kinks to iron out.

How Lyft is positioning itself against rival Uber

Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi."

Could Yik Yak beat Twitter?

Yik Yak, a location-based anonymous social networking app, is setting its sights on expanding internationally and beyond college campuses.

Forget Grumpy Cat. Mophie's rescue dogs are the real stars of SXSW

Mophie has gained attention at SXSW for its initiative to dispatch a pack of St. Bernard rescue dogs to help charge attendees' phones.

A line of connected jewelry that was on display at SXSW
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Wearing your gigabytes

To say that the wearables sector is starting to explode is an understatement.

Real solutions for tackling diversity issues

SXSW is an example for PR and many other industries of how to approach diversity.

How to survive your 15 minutes of shame

When it comes to coping with cyber shame, are you using the Apple or the Kanye West approach? Huge's Megan Wintersteen shared advice with SXSW attendees.

SXSW: It's time to retire the term native advertising

Panelists at SXSW discussed the future of native advertising.

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News or not? Navigating native in the grey zone

Native is a highly effective tool to drive content discovery and long-form storytelling.

Morgan Spurlock: It's the best time in history to be a content creator

SXSW is becoming just as much about marcomms as it is technology. Morgan Spurlock's presentation only cemented that belief more.

Saudi Arabia's Princess Reema launches breast cancer awareness campaign at SXSW

Princess Reema asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer.

Why wearables shouldn't be viewed as tracking devices

The Internet of Things offers marketers a huge amount of data about their customers, but brands must be careful in how they use it.

The future of branding is a six-second video

If you really want to reach people, think like a vlogger or a Viner.

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Asia's Mobile Messengers Show the Next Stage of Digital Transformation

Asian mobile messengers have been quick to meet the expanding needs and growing opportunities in the region.

Welcome to SXSW, where marcomms meets innovation

South by Southwest Interactive has become the epicenter of where marcomms meets innovation. It could just as appropriately be called SXSW Integrated.

What it takes to build an army of brand advocates

Virgin America's Abby Lunardini and World Wildlife Fund's Terry Macko spoke at SXSW Interactive about building brand loyalty.

How to do SXSW right

Tips on making the most of your SXSW experience, from two regular attendees

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SXSW Breakthrough: Leveraging new technology to power employee advocacy

With social advocacy today, companies are often in a race to maximize social reach and engagement.

Mophie taps into puppy power to charge phones at SXSW

Mountain dogs are coming to the rescue to charge phone batteries at SXSW.

Food, fashion, and robots: What to expect at SXSW 2015

From a Robot Petting Zoo to fashion models talking tech, there is plenty to be excited about at this year's SXSW.

At SXSW, 'all you see are brands' - why that's the problem

"It's become amateur hour," says one longtime attendee skipping the event for the first time in years. Yet many marketers contend the festival still has much value.

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SXSW Interactive 2015: Predicting themes and hidden connections

We saw an opportunity to build a predictive understanding about what overarching themes are most likely to dominate the many sessions and the conversation, both on and offline.

Your call: Is the trip to South by Southwest still worth it?

Is SXSW too big and past its prime? Or worth every serendipitous second? Take our poll.

The inspired PR pro's guide to SXSW

For any PR pros in Austin, remember: simply being at SXSW isn't nearly enough. You're with a group of innovators. Do something different, edgy, creative, and attention-grabbing.

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Fear of missing out at SXSW? No worries, we've got you covered

Do you have fear of missing out on all the best sessions, parties, and content at this year's SXSW?