A guide to the biggest media and marketing stories during the Super Bowl
Take our poll on what brand's Super Bowl ad had the biggest impact during the big game.
The decisive interception by New England's Malcolm Butler generated 395,000 tweets per minute.
Budweiser's Lost Dog film was the star of the Super Bowl, leading the field for interactions and views by American Football fans, according to research from analytics firm iSpot.TV.
Happy 'Murica Day'! There were interceptions, a mass brawl and Katy Perry flew.
You know it's bad when a hashtag is trending for all the wrong reasons.
The Super Bowl marketing landscape has changed. With more big brands on the bench, smaller companies and first-time advertisers are primed for memorable moments.
The Super Bowl isn't just an opportunity for snappy ads and jokes. It's a chance for brands to show off their values and purpose to a worldwide audience.
No More and the NFL's newest PSA that will air during Sunday's big game aims to encourage people to take action and talk about domestic violence situations.
MSLGroup Boston's Dave Close and Allison+Partners' Tom Biro make their cases for whose hometown team will win Super Bowl XLIX on Sunday.
After previewing a Super Bowl commercial about a puppy sold online, GoDaddy faced a wave of backlash and decided to pull the ad.
Keeping you up-to-date on who's under the media and marketing microscope in the lead up to Super Bowl XLIX in Arizona.
Every year, Super Bowl Sunday is one of the deadliest days for drunk driving accidents in the US.
The PSA on behalf of No More uses actual 911 audio to make its point.
Tom Brady. Richard Sherman. Rob Gronkowski. Russell Wilson. Super Bowl XLIX is big on charisma - and a big opportunity for marketers.
The NFL emphasized that it's taking its time to get the investigation right in a statement released on Friday.
Take our poll on whether you thought the New England Patriots coach and quarterback were telling the truth during their Thursday press conferences.
Brands pumped up their best jabs on "deflategate."