Much of the analyst commentary about WPP post-Sorrell belies a fundamental lack of understanding about modern marketing and communications.
The awkward and sweaty young man in a hoodie has evolved into a confident and effective communicator who is a good front person for Facebook.
A PRWeek survey showed over half of respondents experienced sexual harassment in the workplace - 31% more than six times - but an overwhelming majority didn't report it
This week's hit revival of the 80s and 90s family sitcom opens a lens on Middle America often ignored by the coastal elites and provides an insight into what drives millions of ordinary U.S. consumers.
The news that Ketchum and Text100 will end their 17-year stints working on IBM's PR account raises questions about the integration of communications and marketing, agency longevity, and innovation in a disruptive world.
The 2018 PRWeek Awards showed a tremendous diversity of work and practitioner that bodes extremely well for the future of the profession.
Charismatic Cohn & Wolfe leader and WPP boss Martin Sorrell favorite Donna Imperato becomes second woman in just four months to assume CEO role at top five global PR agency.
Integrity and trust must be the objectives of all modern enterprises - and the effective CCO is at the heart of achieving these elusive goals.
Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.
Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.
From Edelman's Trust Barometer to Larry Fink's CEO letter to Martin Sorrell's CNBC appearance, reputation, purpose, and the important role of communications were all top of mind.
The success of a full-service Brooklyn-based agency that put digital and business transformation at its heart from the start is a beacon for rivals looking to help their clients navigate the new world of marcomms.
There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.
Updated - Could 2018 possibly be any more dramatic, challenging, invigorating, and - sometimes - depressing than 2017? Absolutely. But one thing is for certain: earned media will be at the center of everything.
Ketchum's promotion of a woman to the top executive role at the Omnicom firm is long overdue and must be the start of a wider movement for agency leadership to better reflect the rest of the PR workforce.
Three key figures in Brazilian PR share how the nation is rebuilding its reputation and economy following a wave of corruption that threw the country off the course toward reaching the potential its BRIC status forecasted in the early 2010s.
Steve Barrett dishes on PRWeek's 20th anniversary, the PRWeek Awards, and this year's Hall of Fame.
Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.
This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.
Whether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.
When the most famous person in PR sends out a call to action it behooves us to listen - but the ethical line in the sand should be a case of common sense for most people.
Twitter is testing an extension of its character limit to 280 but this week continued to demonstrate the massive power of the existing platform, whether it is President Trump or Russian operatives trying to influence the national agenda.
Check out the highlights from a busy and interesting week in PR and communications.
Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.
Becoming CCO used to be seen as the pinnacle of achievement for a PR professional - but there's no reason why communicators shouldn't set their sights much higher.
As communications evolves at a frantic pace it has never been more important to keep your knowledge, skills, and inspiration up to date to remain on top of your brief.
Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.
The robots may one day fulfil dystopian science fiction visions and take over the human race, but that day is still far in the future - in the meantime, marketers and communicators are working out how AI can be effectively utilized in their world.
The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.
The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.
Brian Wieser from Pivotal Research reduced price targets on agency holding companies in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.
The collected wit and wisdom of the 270 individuals in PRWeek's Global Power Book provide some significant indicators for the future of the industry.
An inspirational and energizing week on Le Côte d'Azur will reward close scrutiny by all professionals working in communications and marketing.
Publicis set the cat among the pigeons on its home turf when it announced it was taking a break from Cannes and industry awards for 12 months - festival organizer Ascential must ensure its upcoming consultation doesn't give everyone the hump.
PR firms did well at Cannes this year, but the multiple-Lions-winning Care Counts case study by Whirlpool shows just how difficult it is to give proper credits to those who work on campaigns.
The full skinny on Cannes as the worlds of communications, marketing, and creativity gather for the annual boondoggle/Festival of Creativity.
Triumph, tragedy, achievement, and the simply bizarre marked a week that was memorable for many reasons.
Women in PR should remain authentic and be true to themselves but exhortations to speak up and network more should be accompanied by equal pay and equal opportunities.
After years of frustration, PR is set for a new beginning at Cannes.
People are returning to the Motor City in droves as it reinvents itself as a hotchpotch of arts, culture, restaurants, newly thriving inner city, and affordable place to build a life and a career.
Visits to three top 50 global PR firms based in the U.K. provided a fresh view of the industry through a lens with many common characteristics.
Last night's winners at PRWeek's inspirational celebration of global communications represent an excellent benchmark for the industry.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
PRWeek's annual Agency Business Report content is live - the big story is that PR is becoming one cog in a wheel of wider services.
The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.
The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.
The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.
Snappy new terms like GenZennial are compelling buzzwords but communicating with Gen Z calls for a more nuanced approach.
Concerns about ads appearing next to inappropriate content on YouTube and Facebook's woes around fake news highlight the fact that, while tech is a prime driver of modern marketing and communications, machines are not perfect yet.