The next eight days are super-important on the PRWeek calendar – make sure you have all your ducks in a row regarding the PRWeek Awards, PRDecoded, Purpose Awards and other brand milestones.
While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.
The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.
Diverse PR pros are invited to the ball but their dance cards are still empty.
Queen Elizabeth II was Britain’s longest-serving monarch and often acted as its chief communications officer.
Public relations is a valuable and rewarding career on a par with professional services such as law and finance – but the PR industry needs to do a better job of communicating that to the brightest graduates.
With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list.
Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.
This year's diverse group of 40 Under 40 honorees lead by example in both expertly addressing the evolving challenges of modern-day PR while also giving back.
This week’s news that former Weber Shandwick COO Frank Okunak embezzled over $16 million from Interpublic Group’s largest PR firm came as a shock to most people in the industry.
This week’s holding company financials provided valuable insight into the likely impact of a recession on the PR economy and suggested the sector is continuing on a growth trajectory even in these troubled times.
PR is a people business and this year’s PRWeek Power Listers comprise those individuals blazing a trail in vitally important functions.
PRWeek’s new initiative in partnership with Google revolves around a Changemakers Advisory Council of in-house comms leaders that will identify firms that are walking the walk rather than just talking the talk.
Every company will need to engage employees on the new rules surrounding abortion given the fundamental link between healthcare and employment in the U.S.
PR agencies may once again have struck out in their own Lions category but earned media was an intrinsic part of every successful activation at the first in-person Festival of Creativity in three years.
As the second annual official federal Juneteenth holiday approaches, there is still a vast amount of work to do to combat inequality in the PR industry.
PRWeek’s annual salute to female PR leaders and the generation coming up behind them never fails to disappoint.
Amid a febrile and fractured environment that is increasingly frightening for marginalized members of society, the pride movement will only grow and flourish if it extends year round.
Plus, a gallery of images from the first in-person PRWeek Global Awards in three years.
Revenue from healthcare and pharma clients now makes up around a third of PR agency revenues and the scope of this expertise was reflected in PRWeek’s first summit and awards devoted entirely to the area.
PRWeek’s Steve Barrett summarizes a year of unprecedented expansion that could have been even better without the Great Resignation.
Mercurial entrepreneur Elon Musk’s bid to acquire the social network where brands, corporations and politicians hang out will revolutionize public discourse one way or another.
PR firms are thriving in a world that is increasingly reliant on the high-level services they offer — but agencies are strangely reluctant to use the traditional nomenclature when they go to market.
The communications industry is flourishing and demand for services has never been higher, but that has led to a squeeze on the human capital that is the essential raw material of the business.
While the PR sector has its roots in earned media, the ubiquity of digital communications and marketing channels in modern storytelling means many consumer campaigns have a strong paid element.
PRWeek is honoring the women leading the industry, the next generation of movers and shakers and how they will define the future of work.
From ground-level descriptions of PR pros fleeing the invasion to the layered and complicated knock-on effects of economic sanctions, the conflict in Ukraine is having a massive impact.
The first in-person PRWeek Awards gala for three years and ringing the Closing Bell at Nasdaq capped a landmark week of returning to live networking for the industry after a COVID-induced hiatus.
A super-busy period for PRWeek spans a New York Giants’ wide receiver, JPMorgan’s CEO, ringing the Closing Bell at Nasdaq and the biggest night on the PR calendar.
Business stepped into the fray as this week's address to the country by President Biden was dominated by messages to the world about the illegal invasion of President Zelensky's Ukraine by Russian dictator Vladimir Putin.
Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honor and glory” despite the harsh realities of the modern world.
A strong rebound after a tough pandemic year is propelling the world’s largest PR firm toward a totemic financial milestone – and this rising tide reflects a lift for all boats.
Trust in an already embattled media was put to the test this week as three high-profile companies dealt with crises that threatened their reputations.
This week’s spate of high-profile shareholder letters, deal-making and 2021 financial releases illustrate the fundamental tension between purpose and balance sheets.
The announcement that PR legend Andy Polansky is retiring in June marks the end of an era at Interpublic Group - and in the PR industry in general.
It’s a busy start to the year for PR professionals and PRWeek – here are a few things to prioritize.
As we call it a wrap on a difficult 2021, let’s be proud of the PR industry’s achievements this year and push back against lazy stereotypes about it.
The honorees for PRWeek’s Hall of Fame Class of 2021 demonstrate why media relations extends way beyond smiling and dialing and remains one of the most important elements of the PR toolkit.
As the industrial behemoth prepares to split into three separate entities, it’s worth reflecting on the enormous amount of respected communications leaders who plied their trade at GE.
Post-pandemic workers are looking for very different things from their employers and offices. Progressive companies must embrace this new reality rather than trying to put the mandate genie back in the bottle.
The debate centers on whether agencies can achieve more by helping legacy climate polluters transform their companies than by refusing to take their business.
Purpose, reputation, employee activism, political polarization and a racial reckoning are fueling big spikes in demand for smart communications counsel.
This year's 40 Under 40 honorees have proven their mettle during a challenging year that pushed the comms, PR and marketing functions to new heights.
Thursday night’s Purpose Awards celebration was PRWeek’s first large-scale in-person event since December 2019.
The precocious founder and CEO of the social behemoth is failing in his mission to create a more open and connected world.
Most office-based business functions are allowing workers to go back on a voluntary basis – which in practice means everyone’s staying at home.
PRWeek’s September-October issue examines the major players in the push for purpose.
The latest edition of PRWeek’s seminal industry survey shows the PR function is more valued than ever at organizations, but that brings with it additional pressure to deliver.
So many things have fundamentally changed in the past two decades since 9/11, but the most important thing is for us to remember those who perished and make sure we all honor their memory with a renewed spirit of togetherness.
David Finn is one of the founding fathers of PR and a throwback to the genesis of the communications industry.