The work honored at this week’s PRWeek Purpose Awards and the sessions at the PRDecoded: Purpose – Time for Action conference provide the templates for future communicators and businesspeople.
Next week’s PRWeek PRDecoded: Purpose in Action conference and the Purpose Awards have never been more relevant for ambitious PR professionals.
The iconic British clothing brand has halted sales of its black and yellow shirt in the U.S. due to its uptake by neo-Nazi thugs – but how should marketers respond when their brands are subverted?
Communications teams have led a change in culture at organizations that is a necessary and overdue disruption.
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.
At a time when society is being challenged to the extreme on so many fronts, it has never been more important for businesses and brands to step up and provide the purposeful leadership for which so many people are crying out.
The resilience of everyone has been tested to the extreme by the events of this year, but the PR industry has shown it has the strength and resilience to come through the other side battered but unbowed.
Deserted streets and strangely muted cities and other destinations neutered by the coronavirus pandemic have reminded everyone how much visitors contribute to their DNA.
Why Unilever’s Good Humor ice cream brand inserted itself into a historical discussion about the racist roots of an iconic jingle.
As the search for a new CEO of the country’s largest PR trade association stretches well into its second year, the need for direction and stability becomes ever-more urgent.
Michael Phelps’ comments last night as he accepted the 2020 Communicator of the Year title during a virtual gala ceremony summed up the spirit of an extraordinary year for the PRWeek Awards.
In the early days of lockdown, allowances were made for people working from home. But, five months in, there's really no longer an excuse for not having a professional quality internet and work-from-home setup.
COVID-19 will last much longer than we thought. Our response can't drift like it has been. Business must step up to fill the leadership void. And we can learn from the likes of Jacinda Ardern and Angela Merkel.
Damon Jones is No. 1 as 21 communicators make their first appearance.
The surprise departure this week of the first woman to run a top five global PR firm speaks to the big challenges of leading an agency brand within the tight confines of a holding company structure.
Analysis of diversity data gathered for PRWeek’s Agency Business Report shows there simply hasn’t been enough progress in the past five years – and the industry shouldn’t wait for a lawsuit to rectify this.
Sam Cooke’s iconic song was written in 1964 – 56 years later, could we finally be on the threshold of real change in providing equal opportunity to people of all colors?
Brands and corporations have a responsibility to fill the leadership vacuum and use their scale to effect real change in American society and end racial injustice.
At a time of unprecedented uncertainty, it’s tempting for business leaders to abandon their purpose principles – but American workers and consumers will remember who did the right thing during COVID-19.
The PRWeek Global Awards 2020, unveiled over the past few days, show PR is demonstrating innovation, smart strategy and creativity and proving its effectiveness in every part of the globe.
Times of crisis are never pleasant to endure, but necessity is the mother of invention and experiences forged during tough times will inform careers moving forward.
The fifth Brand Film Awards celebration was a perfect way to while away an hour or two under lockdown and a tribute to the evolution of brand filmmaking.
The culmination of Q1 financial results season shed light on the performance and strategies of the main marketing services networks – with bright spots dotted among inevitable caution.
PRWeek's Agency Business Report, released this week, detailed strong performance in 2019 and the start of this year, derailed by COVID-19, which is fundamentally changing PR, business and life in general.
Small and medium PR firms are embracing WFH culture and forging new team bonds that will serve them well in the post-pandemic future.
Past recessions have provoked knee-jerk cuts in marketing services companies, but the smart move may be to hold nerve and treat the coronavirus crisis as an opportunity to double down and rebound stronger.
The coronavirus pandemic is causing fundamental changes to significant parts of our daily lives that will result in a new normal once COVID-19 is defeated.
Some of the individuals may be surprising, but true leaders are really stepping up to the plate in the fight against coronavirus – and they are doing it using authentic and empathetic communication.
Concerted and acute action must continue to be implemented if the U.S. is to avoid what happened in Italy – and communicators are crucial in getting these messages across.
The U.S. can come through the COVID-19 crisis, albeit not completely unscathed, but it will require robust leadership and much stronger and more effective emergency measures.
A PR firm’s survey with dubious methodology and scaremongering headline findings provided the backdrop for a depressing cautionary tale about how quick clicks and not robust journalism are driving modern media.
Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.
From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.
The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.
Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.
Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.
President Trump's unique communications strategy means his press secretary Stephanie Grisham contributes little to the administration's narrative, either as a democratic check and balance or a vehicle for de-escalation.
Harold Burson's contribution to the PR industry was immeasurable in so many ways, but most of all he was a genuinely nice person and a great mentor who inspired thousands of PR pros around the world.
The fifth iteration of the Brand Film Awards will take the temperature of a craft that has matured exponentially in the half decade since they were launched.
Reflections on a decade editing PRWeek US and covering the PR industry as the 2010s come to an end and the 2020s loom on the horizon.
A frenetic week of holding company agency developments at IPG and Omnicom set the scene for evolution and revolution in 2020 and beyond.
Procter & Gamble's Marc Pritchard is reinventing brand-building and his description this week of the CPG behemoth's journey to a state of perpetual disruption warrants close examination.
Thanksgiving is a time for reflection, celebration and, well, let's be honest... overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.
This holiday season, PRWeek is on a quest to find out which are the best U.S. bars for PR professionals and who's having the most fun at their local.
A new initiative wants chief communications officers to lead the way in encouraging business to improve the level of civil discourse.
Health Influencer 50 number one Michael Phelps is a prime example of the numerous high-profile influences on people's awareness across a whole gamut of issues that is completely changing the face of healthcare.
Several basic bloopers this week emphasized once again that brand marketers must do their due diligence before pressing the button on "smart" social media activations.
The social network's iconic but awkward founder gave a lackluster performance in front of Congress this week and it's not going to be good enough if Facebook wants to turn around its narrative.
An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.
PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.