The PRWeek Global Awards 2020, unveiled over the past few days, show PR is demonstrating innovation, smart strategy and creativity and proving its effectiveness in every part of the globe.
Times of crisis are never pleasant to endure, but necessity is the mother of invention and experiences forged during tough times will inform careers moving forward.
The fifth Brand Film Awards celebration was a perfect way to while away an hour or two under lockdown and a tribute to the evolution of brand filmmaking.
The culmination of Q1 financial results season shed light on the performance and strategies of the main marketing services networks – with bright spots dotted among inevitable caution.
PRWeek's Agency Business Report, released this week, detailed strong performance in 2019 and the start of this year, derailed by COVID-19, which is fundamentally changing PR, business and life in general.
Small and medium PR firms are embracing WFH culture and forging new team bonds that will serve them well in the post-pandemic future.
Past recessions have provoked knee-jerk cuts in marketing services companies, but the smart move may be to hold nerve and treat the coronavirus crisis as an opportunity to double down and rebound stronger.
The coronavirus pandemic is causing fundamental changes to significant parts of our daily lives that will result in a new normal once COVID-19 is defeated.
Some of the individuals may be surprising, but true leaders are really stepping up to the plate in the fight against coronavirus – and they are doing it using authentic and empathetic communication.
Concerted and acute action must continue to be implemented if the U.S. is to avoid what happened in Italy – and communicators are crucial in getting these messages across.
The U.S. can come through the COVID-19 crisis, albeit not completely unscathed, but it will require robust leadership and much stronger and more effective emergency measures.
A PR firm’s survey with dubious methodology and scaremongering headline findings provided the backdrop for a depressing cautionary tale about how quick clicks and not robust journalism are driving modern media.
Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.
From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.
The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.
Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.
Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.
President Trump's unique communications strategy means his press secretary Stephanie Grisham contributes little to the administration's narrative, either as a democratic check and balance or a vehicle for de-escalation.
Harold Burson's contribution to the PR industry was immeasurable in so many ways, but most of all he was a genuinely nice person and a great mentor who inspired thousands of PR pros around the world.
The fifth iteration of the Brand Film Awards will take the temperature of a craft that has matured exponentially in the half decade since they were launched.
Reflections on a decade editing PRWeek US and covering the PR industry as the 2010s come to an end and the 2020s loom on the horizon.
A frenetic week of holding company agency developments at IPG and Omnicom set the scene for evolution and revolution in 2020 and beyond.
Procter & Gamble's Marc Pritchard is reinventing brand-building and his description this week of the CPG behemoth's journey to a state of perpetual disruption warrants close examination.
Thanksgiving is a time for reflection, celebration and, well, let's be honest... overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.
This holiday season, PRWeek is on a quest to find out which are the best U.S. bars for PR professionals and who's having the most fun at their local.
A new initiative wants chief communications officers to lead the way in encouraging business to improve the level of civil discourse.
Health Influencer 50 number one Michael Phelps is a prime example of the numerous high-profile influences on people's awareness across a whole gamut of issues that is completely changing the face of healthcare.
Several basic bloopers this week emphasized once again that brand marketers must do their due diligence before pressing the button on "smart" social media activations.
The social network's iconic but awkward founder gave a lackluster performance in front of Congress this week and it's not going to be good enough if Facebook wants to turn around its narrative.
An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.
PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.
The human attention span is now 8 seconds, 1 second less than a goldfish.
An evening celebrating progress and best practice on diversity also underlined the fact that there is still a long way to go before genuine inclusion in the PR industry is achieved.
CEOs are looking for help as they adapt to a world of permanent disruption and they're not fussy about where they get it from.
A reflection on two decades covering amazing change in the communications and marketing space.
As we reach the dog days of summer and prepare for the busy final third of the year, August hasn't exactly been silly season but a few fun things caught my eye this week - along with some more serious items.
America's business leaders have spoken - they will no longer run their companies with shareholders at the top of their priority lists.
As Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than previously thought.
After 20 years of inaction and two more senseless mass shootings of innocent people, legislators must heed those lobbying for funds to research gun incidents.
In light of another employee-activated controversy over a PR agency taking on a controversial client, every firm will be calling an urgent meeting of its ethics committee - or setting one up if it doesn't already have one.
The recent trend toward dispensing with the CMO role at brands is a symptom of a wider trend in marketing that is more closely aligned to brute-force technology and short-term sales.
The world's second-largest PR firm is following an increasing trend in appointing a woman to its most senior executive position - ethnic diversity must now be a priority.
A topsy-turvy week for two iconic brands ended with both of them riding on the back of a national celebration.
Whether you were on La Croisette in person, or watching from afar, PRWeek rounds up the essential takeaways from an inspirational week in one easy package.
Continued frustration for PR firms as this year's Cannes Festival of Creativity underlines that communications pros don't have a monopoly on earned media.
PR firms showed up pretty well in the sector's eponymous Lions category, but the shortlist was still dominated by advertising agencies.
An expectant PR industry is once again heading to the South of France for its annual pilgrimage to try and crack the code of winning in the PR Lions.
The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.
Global initiative represents the best worldwide work as well as the cream of the crop in individual regions.
Recent developments involving Bayer, Delta Air Lines and BrewDog only serve to confirm the tricky waters PR pros in all areas of the industry must navigate in their daily practice.