As the great and good of global PR, politics, nonprofits and business gathered in NYC this week it was a wonderful chance to celebrate PRWeek’s silver anniversary in the U.S. and contemplate another 25 years.
Editorial director Steve Barrett reflects on PRWeek's original mission statement from 1998 — and on how the industry has evolved today.
A recent report shows compensation, team size and responsibility are on the rise in the CCO’s office — but ethnic and gender diversity are still lagging.
As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables — but PR pros have yet to fully get their arms around it.
There is no room for complacency in the process of ensuring women are treated equally in society and business.
Get set for a silver anniversary party in NYC, PRDecoded and Purpose Awards in Chicago, followed by 40 Under 40 and the Hall of Fame, capped off by the 25th PRWeek Awards in March 2024.
Running summer experiential activations in locations across the country is the day-to-day reality for many PR pros – and there’s nothing wrong with that.
Commentary around companies’ second-quarter earnings sheds light on the impact of marketing by brands including Bud Light and Miller Lite that was attacked by conservative critics.
As PR pros spend some well-deserved time off with their friends and families there is no shortage of issues to keep their brains ticking over in the background.
In a complex world where businesses must lead on trust and repair fractures in society while also transforming their enterprises amid fundamental technological change, senior comms counsel has never been more important.
The dust has settled on Cannes for another year and millions of words have been written about it. Here are 5 thoughts to fulfil your curiosity and fuel your creativity as we head into summer.
PR agencies were once again left frustrated about their apparent inability to make a mark in the Cannes Lions category that bears their name, as ad firms continued to dominate.
The contenders for the coveted PR Lions have been announced early this year, giving the industry more time to ruminate on the trends in play and a longer sense of hope and anticipation.
With COVID disappearing in the rear-view mirror, this year’s celebration of communications and marketing is set to be bigger and better than ever – in more ways than one.
The LGBTQ+ community is under fire like never before and brands must be prepared to play the long game and demonstrate authentic values if they are serious about being supportive.
Pfizer’s comms chief Sally Susman addressed the Project Veritas sting and other big issues for PR professionals as part of PRWeek’s first live podcast, in conversation with Richard Edelman.
As the milestone of a decade of PRWeek Global Awards winners is reached, the quality of work honored bodes well for an industry at the top of its game across the whole world.
Another year of double-digit growth proves PR is being taken seriously at the highest echelons of organizational management.
This week’s tribute event for David Wells highlighted his contribution to the closely knit tribe of PR professionals operating in the finance space.
PRWeek’s annual deep dive into the PR agency sector is almost finished and will once again be the ultimate bellwether of the industry — here is a preview of some big trends emerging from conversations with 46 agencies.
As emotions run high amid layoffs and economic uncertainty, business leaders are moderating their messaging around ESG and sustainability while staying true to their missions.
Women bring so many strengths to the table in leading a profession that has never been more crucial to the future of business, brands and organizations.
From the Nasdaq stock exchange in Times Square down to Cipriani on Wall Street, PRWeek this week toasted a profession at the top of its game in high-profile fashion.
PRWeek’s latest research shines a bright light on all aspects of salaries in the PR industry, but especially progress on closing one of the most egregious elements of pay.
Creativity in advertising has declined in the aftermath of COVID-19, which many put down to a lack of in-person collaboration — but PR is faring better due to its agile heritage.
PR continued its growth as a pivotal business function across several discipline areas but it’s not immune to the wider economic trends playing out in 2023.
Despite a less than stellar crop of ads this year from a creative point of view, a nail-biting finish and vast audience meant marketers could justify their big spending on Super Bowl activations.
The leaders of the biggest companies in the world have realized communication is vital to plotting the next phase of capitalism and explaining to often skeptical audiences that profit needn’t be separated from purpose.
The pharma giant’s run-in with Project Veritas demonstrates why every brand needs a plan to contend with social media crises.
Everybody’s getting excited about ChatGPT and the potential for the AI chatbot to accomplish extraordinary things, but it’s not yet time for the human race to hand over to the robots entirely.
Through thick and thin PRWeek has tracked the fortunes of a profession that has evolved incredibly in two and a half decades.
After a busy and effective year for a PR industry on top of its game, there’s sure to be no slowdown in 2023 given the massive and multiple challenges ahead.
The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.
Despite economic headwinds, the health communications sector shows no signs of slowing down.
As the most controversial soccer World Cup in history gets set to kick off, fans, players and marketers are venturing into unknown and potentially dangerous territory.
Pre-election predictions failed to come to fruition as many voters rejected election deniers and low-quality candidates.
Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.
Financial results season has increased talk of an economic downturn in 2023 but the picture is still very confused and many companies continue to post good numbers — so the prevailing narrative should not be all doom and gloom.
The Ad Net Zero global climate action initiative aims to convene international efforts to decarbonize the marketing industries.
An inspiring trip to Chicago for PRWeek’s big annual conference showed business is committed to keeping purpose top of mind despite a challenging economy and detractors attacking “woke capitalism.”
The next eight days are super-important on the PRWeek calendar – make sure you have all your ducks in a row regarding the PRWeek Awards, PRDecoded, Purpose Awards and other brand milestones.
While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.
The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.
Diverse PR pros are invited to the ball but their dance cards are still empty.
Queen Elizabeth II was Britain’s longest-serving monarch and often acted as its chief communications officer.
Public relations is a valuable and rewarding career on a par with professional services such as law and finance – but the PR industry needs to do a better job of communicating that to the brightest graduates.
With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list.
Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.
This year's diverse group of 40 Under 40 honorees lead by example in both expertly addressing the evolving challenges of modern-day PR while also giving back.