White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.
Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.
Portrayed by Woody Harrelson in a 2012 HBO film, the former Schwarzenegger, George W. Bush, and John McCain adviser is still the king of the one-liners.
PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.
PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.
Ethical considerations should underpin all credible PR practice - not everyone deserves PR representation and black ops should not be part of the communications playbook.
Awards season is upon us - check out Steve Barrett's essential 9-point guide to producing winning entries.
Jim VandeHei and Mike Allen have quickly established their latest media venture as a must-read alternative to mainstream media.
Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.
The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.
A very short missive this week as I'm hitting the deadline buffers before I head off to Cannes for the annual Festival of Creativity and then the World Cup in Russia.
Stunt is a word PR pros have been trying to escape for years, but this week suggests there is still mileage in this old school way of attracting attention - as long as it is accompanied by a bit of plain old common sense too.
As an iconic leader unveils his new plans, his former employer's annual review draws a perfunctory line under its founder's 33-year contribution to the company.
Forty jurors will deliberate online but the final judging group in Cannes will comprise just 10 people rather than the usual 20.
This week's PRWeek Global Awards winners and a taste of the bullish U.K. PR sector represent a welcome contrast to the relative stasis in the U.S.
Communicators have a natural tendency to play safe and fly beneath the radar, but lessons from combat theory in Top Gun and our current President suggest it pays to embrace chaos and confusion once in a while.
PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.
This year's Agency Business Report shows a rocky year didn't smooth out until Q4, and even Q1 2018, for many firms.
Much of the analyst commentary about WPP post-Sorrell betrays a fundamental lack of understanding about modern marketing and communications.
The awkward and sweaty young man in a hoodie has evolved into a confident and effective communicator who is a good front person for Facebook.
A PRWeek survey showed over half of respondents experienced sexual harassment in the workplace - 31% more than six times - but an overwhelming majority didn't report it
This week's hit revival of the 80s and 90s family sitcom opens a lens on Middle America often ignored by the coastal elites and provides an insight into what drives millions of ordinary U.S. consumers.
The news that Ketchum and Text100 will end their 17-year stints working on IBM's PR account raises questions about the integration of communications and marketing, agency longevity, and innovation in a disruptive world.
The 2018 PRWeek Awards showed a tremendous diversity of work and practitioner that bodes extremely well for the future of the profession.
Charismatic Cohn & Wolfe leader and WPP boss Martin Sorrell favorite Donna Imperato becomes second woman in just four months to assume CEO role at top five global PR agency.
Integrity and trust must be the objectives of all modern enterprises - and the effective CCO is at the heart of achieving these elusive goals.
Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.
Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.
From Edelman's Trust Barometer to Larry Fink's CEO letter to Martin Sorrell's CNBC appearance, reputation, purpose, and the important role of communications were all top of mind.
The success of a full-service Brooklyn-based agency that put digital and business transformation at its heart from the start is a beacon for rivals looking to help their clients navigate the new world of marcomms.
There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.
Updated - Could 2018 possibly be any more dramatic, challenging, invigorating, and - sometimes - depressing than 2017? Absolutely. But one thing is for certain: earned media will be at the center of everything.
Ketchum's promotion of a woman to the top executive role at the Omnicom firm is long overdue and must be the start of a wider movement for agency leadership to better reflect the rest of the PR workforce.
Three key figures in Brazilian PR share how the nation is rebuilding its reputation and economy following a wave of corruption that threw the country off the course toward reaching the potential its BRIC status forecasted in the early 2010s.
Steve Barrett dishes on PRWeek's 20th anniversary, the PRWeek Awards, and this year's Hall of Fame.
Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.
This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.
Whether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.
When the most famous person in PR sends out a call to action it behooves us to listen - but the ethical line in the sand should be a case of common sense for most people.
Twitter is testing an extension of its character limit to 280 but this week continued to demonstrate the massive power of the existing platform, whether it is President Trump or Russian operatives trying to influence the national agenda.
Check out the highlights from a busy and interesting week in PR and communications.
Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.
Becoming CCO used to be seen as the pinnacle of achievement for a PR professional - but there's no reason why communicators shouldn't set their sights much higher.
As communications evolves at a frantic pace it has never been more important to keep your knowledge, skills, and inspiration up to date to remain on top of your brief.
Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.
The robots may one day fulfil dystopian science fiction visions and take over the human race, but that day is still far in the future - in the meantime, marketers and communicators are working out how AI can be effectively utilized in their world.
The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.
The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.