From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and marketing strategies.
The Class of 2021 represents an industry that reacted admirably to the challenges of the past 15 months while juggling multiple other responsibilities simultaneously.
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.
The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic.
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.
PRWeek’s annual review of the agency sector profiled an industry that showed its mettle in a super-challenging year.
This week’s statement by America plc on the voting laws issue was another example of the central role of communications in determining business strategy and shaping corporate reputation.
Communications leads at major companies are overseeing one long political-style campaign in which their brand is the candidate and the electorate is unforgiving.
With the anniversary of George Floyd’s killing approaching, business is being asked to show the receipts for its initial responses to last year’s racial reckoning in the United States.
Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.
The 2021 PRWeek Awards winners reflect an industry that really stepped up to the plate and demonstrated its effectiveness after the country was poleaxed by COVID-19.
As the first anniversary of the coronavirus lockdown looms, PRWeek’s Salary Survey provides a revealing insight into how the pandemic impacted the PR industry.
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
Egregious behavior by Jen Psaki’s deputy press secretary TJ Ducklo ceded much of the moral high ground Biden’s comms team assumed when it took over last month.
As the coronavirus lockdown approaches its one-year anniversary, the intense pressure on women in PR and the general workforce is starting to take its toll.
PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.
Access to information and communication channels is no longer monopolized by the privileged few – and this democratization has big implications for PR pros.
Obama era press veteran Jen Psaki quickly demonstrated that communication with the American people and the rest of the world will be very different under the Biden administration.
The latest Edelman Trust Barometer places business above the other three major institutions - it must use this trust credit to aggressively combat misinformation and erosion of truth.
The disinformation driving Wednesday’s insurrection in Washington can be stopped, but everyone must do their part.
The heinous mob attacks on the U.S. Capitol building on Wednesday finally provided a wake-up call to those who have enabled a poisonous level of social discourse over the past four years.
If 2021 is to be a better year than 2020, federal, state and local government and other institutions need to step up and do a lot better.
The essential images that defined a year nobody anticipated.
Recent moves by Nasdaq and a series of passionate discussions at PRWeek’s Racial Equity Summit signpost the road ahead for real progress to be made on diversity in the PR industry.
The caliber of individuals paying tribute to this year’s PRWeek Hall of Fame honorees is a testament to how highly communications is regarded by powerful individuals and organizations.
In such a polarized environment, smart communications counsel is required more than ever before – but it has to be extremely nuanced and take account of all viewpoints and stakeholders.
President Trump’s response this week to the prospect of losing the election may have been authentic and on brand, but it was unbefitting of the office and not what the country needs right now.
As the U.S. contemplates the next administration, recent Q3 financials show PR performing relatively well and holding companies targeting aggressive real estate realignments to reflect future working models.
Seven months of lockdown have turned even the most placid, measured and calm PR professional into a frazzled mess of contradictory feelings. But the work must go on and the pace of change and information deluge is faster than ever.
The work honored at this week’s PRWeek Purpose Awards and the sessions at the PRDecoded: Purpose – Time for Action conference provide the templates for future communicators and businesspeople.
Next week’s PRWeek PRDecoded: Purpose in Action conference and the Purpose Awards have never been more relevant for ambitious PR professionals.
The iconic British clothing brand has halted sales of its black and yellow shirt in the U.S. due to its uptake by neo-Nazi thugs – but how should marketers respond when their brands are subverted?
Communications teams have led a change in culture at organizations that is a necessary and overdue disruption.
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.
At a time when society is being challenged to the extreme on so many fronts, it has never been more important for businesses and brands to step up and provide the purposeful leadership for which so many people are crying out.
The resilience of everyone has been tested to the extreme by the events of this year, but the PR industry has shown it has the strength and resilience to come through the other side battered but unbowed.
Deserted streets and strangely muted cities and other destinations neutered by the coronavirus pandemic have reminded everyone how much visitors contribute to their DNA.
Why Unilever’s Good Humor ice cream brand inserted itself into a historical discussion about the racist roots of an iconic jingle.
As the search for a new CEO of the country’s largest PR trade association stretches well into its second year, the need for direction and stability becomes ever-more urgent.
Michael Phelps’ comments last night as he accepted the 2020 Communicator of the Year title during a virtual gala ceremony summed up the spirit of an extraordinary year for the PRWeek Awards.
In the early days of lockdown, allowances were made for people working from home. But, five months in, there's really no longer an excuse for not having a professional quality internet and work-from-home setup.
COVID-19 will last much longer than we thought. Our response can't drift like it has been. Business must step up to fill the leadership void. And we can learn from the likes of Jacinda Ardern and Angela Merkel.
Damon Jones is No. 1 as 21 communicators make their first appearance.
The surprise departure this week of the first woman to run a top five global PR firm speaks to the big challenges of leading an agency brand within the tight confines of a holding company structure.
Analysis of diversity data gathered for PRWeek’s Agency Business Report shows there simply hasn’t been enough progress in the past five years – and the industry shouldn’t wait for a lawsuit to rectify this.
Sam Cooke’s iconic song was written in 1964 – 56 years later, could we finally be on the threshold of real change in providing equal opportunity to people of all colors?
Brands and corporations have a responsibility to fill the leadership vacuum and use their scale to effect real change in American society and end racial injustice.
At a time of unprecedented uncertainty, it’s tempting for business leaders to abandon their purpose principles – but American workers and consumers will remember who did the right thing during COVID-19.