Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.
From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.
The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.
Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.
Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.
President Trump's unique communications strategy means his press secretary Stephanie Grisham contributes little to the administration's narrative, either as a democratic check and balance or a vehicle for de-escalation.
Harold Burson's contribution to the PR industry was immeasurable in so many ways, but most of all he was a genuinely nice person and a great mentor who inspired thousands of PR pros around the world.
The fifth iteration of the Brand Film Awards will take the temperature of a craft that has matured exponentially in the half decade since they were launched.
Reflections on a decade editing PRWeek US and covering the PR industry as the 2010s come to an end and the 2020s loom on the horizon.
A frenetic week of holding company agency developments at IPG and Omnicom set the scene for evolution and revolution in 2020 and beyond.
Procter & Gamble's Marc Pritchard is reinventing brand-building and his description this week of the CPG behemoth's journey to a state of perpetual disruption warrants close examination.
Thanksgiving is a time for reflection, celebration and, well, let's be honest... overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.
This holiday season, PRWeek is on a quest to find out which are the best U.S. bars for PR professionals and who's having the most fun at their local.
A new initiative wants chief communications officers to lead the way in encouraging business to improve the level of civil discourse.
Health Influencer 50 number one Michael Phelps is a prime example of the numerous high-profile influences on people's awareness across a whole gamut of issues that is completely changing the face of healthcare.
Several basic bloopers this week emphasized once again that brand marketers must do their due diligence before pressing the button on "smart" social media activations.
The social network's iconic but awkward founder gave a lackluster performance in front of Congress this week and it's not going to be good enough if Facebook wants to turn around its narrative.
An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.
PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.
The human attention span is now 8 seconds, 1 second less than a goldfish.
An evening celebrating progress and best practice on diversity also underlined the fact that there is still a long way to go before genuine inclusion in the PR industry is achieved.
CEOs are looking for help as they adapt to a world of permanent disruption and they're not fussy about where they get it from.
A reflection on two decades covering amazing change in the communications and marketing space.
As we reach the dog days of summer and prepare for the busy final third of the year, August hasn't exactly been silly season but a few fun things caught my eye this week - along with some more serious items.
America's business leaders have spoken - they will no longer run their companies with shareholders at the top of their priority lists.
As Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than previously thought.
After 20 years of inaction and two more senseless mass shootings of innocent people, legislators must heed those lobbying for funds to research gun incidents.
In light of another employee-activated controversy over a PR agency taking on a controversial client, every firm will be calling an urgent meeting of its ethics committee - or setting one up if it doesn't already have one.
The recent trend toward dispensing with the CMO role at brands is a symptom of a wider trend in marketing that is more closely aligned to brute-force technology and short-term sales.
The world's second-largest PR firm is following an increasing trend in appointing a woman to its most senior executive position - ethnic diversity must now be a priority.
A topsy-turvy week for two iconic brands ended with both of them riding on the back of a national celebration.
Whether you were on La Croisette in person, or watching from afar, PRWeek rounds up the essential takeaways from an inspirational week in one easy package.
Continued frustration for PR firms as this year's Cannes Festival of Creativity underlines that communications pros don't have a monopoly on earned media.
PR firms showed up pretty well in the sector's eponymous Lions category, but the shortlist was still dominated by advertising agencies.
An expectant PR industry is once again heading to the South of France for its annual pilgrimage to try and crack the code of winning in the PR Lions.
The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.
Global initiative represents the best worldwide work as well as the cream of the crop in individual regions.
Recent developments involving Bayer, Delta Air Lines and BrewDog only serve to confirm the tricky waters PR pros in all areas of the industry must navigate in their daily practice.
From ethics to holding companies to culture, the benefits of midsize firms and much more.
It is just over a year since WPP founder and CEO Martin Sorrell stepped down after 33 years at the company following an internal investigation into accusations of personal misconduct.
The former vice president has gone from everyone's favorite uncle to the family friend people want to avoid at Thanksgiving in the space of a few short weeks.
Everybody's talking about purpose, but behind the words must lie authenticity.
The gender pay gap in PR is starting to close, but there is still a long way to go before genuine equality is achieved.
BCW is the latest PR agency to set out a new stall in a bid to differentiate itself in the market.
Last night's PRWeek U.S. Awards highlighted the best work of the past 12 months as well as the previous two decades, but one young communicator eclipsed the professionals with his remarkable presence and poise.
International Women's Day provides an excellent opportunity to pay tribute to the amazing female communicators who lead the way in the PR business.
As Text100 and Bite re-form as Archetype, former staffers have been reminiscing about the fundamental role the two tech firms played in their careers.
As a bellwether of the overall health of the PR industry, Edelman's 2018 financials are a stark reminder of the challenges of achieving real growth on top of a large existing base in the current economic climate.
Social media spats such as the Bud Light corn syrup affair dominate Twitter for a few days, but do consumers really pay attention and do they benefit the brands involved?
As an expectant nation prepares for a classic Super Bowl match-up on Sunday, the defining narrative has returned to the iconic battles playing out on the field rather than side issues such as race relations and concussion.