The latest edition of PRWeek’s seminal industry survey shows the PR function is more valued than ever at organizations, but that brings with it additional pressure to deliver.
So many things have fundamentally changed in the past two decades since 9/11, but the most important thing is for us to remember those who perished and make sure we all honor their memory with a renewed spirit of togetherness.
David Finn is one of the founding fathers of PR and a throwback to the genesis of the communications industry.
The continued impact of COVID-19, vaccine roll-outs, booster shots and health equity plus groundbreaking technological innovation mean healthcare is a more ubiquitous factor than ever across communications.
Two years ago, America Inc. signed up to a purpose agenda that aims to return capitalism to its responsible roots rather than solely lining shareholders’ pockets, but the reality doesn’t yet match the rhetoric.
Initially much-derided in its host country and around the globe, the Tokyo games eventually demonstrated the enduring strength of the Olympic spirit and its unique appeal to brands.
The coronavirus Delta variant is making everyone feel like it is déjà vu all over again in terms of hybrid working and a return to the office.
PRWeek’s most popular honorific program increases in significance year after year because it holds up a mirror to the values shaping a profession that has never been more important.
As one of the most unusual and problematic Olympic Games gets set to start in Tokyo, communicators and marketers are tweaking their normal playbook to take advantage of what is still a unique branding opportunity.
Pfizer’s Sally Susman tops a Power List of 50 individuals making a real difference to business, brands and society.
As we prepare to reintroduce in-person events, we’ve modernized our logo and refreshed our website to bring you even more of the best information and insight about the increasingly important worlds of PR and communication.
The Teneo CEO’s resignation this week following revelations about inappropriate behavior at a fundraiser in May has put the advisory firm’s whole modus operandi in the spotlight.
The annual smorgasbord of creativity and case studies is taking place virtually after a two-year hiatus – here’s what every PR pro needs to know about the results and trends so far.
If the PR shortlist is any indication of overall trends, PR firms once again struggled to compete with their advertising colleagues when it comes to recognition at this virtual renewal of the Festival of Creativity.
From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and marketing strategies.
The Class of 2021 represents an industry that reacted admirably to the challenges of the past 15 months while juggling multiple other responsibilities simultaneously.
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.
The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic.
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.
PRWeek’s annual review of the agency sector profiled an industry that showed its mettle in a super-challenging year.
This week’s statement by America plc on the voting laws issue was another example of the central role of communications in determining business strategy and shaping corporate reputation.
Communications leads at major companies are overseeing one long political-style campaign in which their brand is the candidate and the electorate is unforgiving.
With the anniversary of George Floyd’s killing approaching, business is being asked to show the receipts for its initial responses to last year’s racial reckoning in the United States.
Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.
The 2021 PRWeek Awards winners reflect an industry that really stepped up to the plate and demonstrated its effectiveness after the country was poleaxed by COVID-19.
As the first anniversary of the coronavirus lockdown looms, PRWeek’s Salary Survey provides a revealing insight into how the pandemic impacted the PR industry.
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
Egregious behavior by Jen Psaki’s deputy press secretary TJ Ducklo ceded much of the moral high ground Biden’s comms team assumed when it took over last month.
As the coronavirus lockdown approaches its one-year anniversary, the intense pressure on women in PR and the general workforce is starting to take its toll.
PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.
Access to information and communication channels is no longer monopolized by the privileged few – and this democratization has big implications for PR pros.
Obama era press veteran Jen Psaki quickly demonstrated that communication with the American people and the rest of the world will be very different under the Biden administration.
The latest Edelman Trust Barometer places business above the other three major institutions - it must use this trust credit to aggressively combat misinformation and erosion of truth.
The disinformation driving Wednesday’s insurrection in Washington can be stopped, but everyone must do their part.
The heinous mob attacks on the U.S. Capitol building on Wednesday finally provided a wake-up call to those who have enabled a poisonous level of social discourse over the past four years.
If 2021 is to be a better year than 2020, federal, state and local government and other institutions need to step up and do a lot better.
The essential images that defined a year nobody anticipated.
Recent moves by Nasdaq and a series of passionate discussions at PRWeek’s Racial Equity Summit signpost the road ahead for real progress to be made on diversity in the PR industry.
The caliber of individuals paying tribute to this year’s PRWeek Hall of Fame honorees is a testament to how highly communications is regarded by powerful individuals and organizations.
In such a polarized environment, smart communications counsel is required more than ever before – but it has to be extremely nuanced and take account of all viewpoints and stakeholders.
President Trump’s response this week to the prospect of losing the election may have been authentic and on brand, but it was unbefitting of the office and not what the country needs right now.
As the U.S. contemplates the next administration, recent Q3 financials show PR performing relatively well and holding companies targeting aggressive real estate realignments to reflect future working models.
Seven months of lockdown have turned even the most placid, measured and calm PR professional into a frazzled mess of contradictory feelings. But the work must go on and the pace of change and information deluge is faster than ever.
The work honored at this week’s PRWeek Purpose Awards and the sessions at the PRDecoded: Purpose – Time for Action conference provide the templates for future communicators and businesspeople.
Next week’s PRWeek PRDecoded: Purpose in Action conference and the Purpose Awards have never been more relevant for ambitious PR professionals.
The iconic British clothing brand has halted sales of its black and yellow shirt in the U.S. due to its uptake by neo-Nazi thugs – but how should marketers respond when their brands are subverted?
Communications teams have led a change in culture at organizations that is a necessary and overdue disruption.
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.