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L-R: PRWeek's Jess Ruderman and Planned Parenthood's Adrienne Verrilli at PRWeek's Healthcare Conference. (Photo credit: Brandon Doerrer).

How Planned Parenthood leaned into data and analytics to reach stakeholders

The fireside chat with Planned Parenthood’s VP of communications at PRWeek’s second-annual Healthcare Conference focused on the impact of the reversal of Roe v. Wade.

Disneys LGBTQ employees Tiffany Cooper, left, and Nicole Quadros rally against their CEO Bob Chapek's handling of the staff controversy over Florida's "Don't Say Gay" bill

Disney vs. DeSantis reveals 'wholesome' truths about brand purpose

Marketers can learn from Disney's actions about what it really means to have a purpose and the difference between actions and words.

CGI render of blue donkey and red elephant symbolizing US democrats and republicans

As election cycle heats up, candidates must be wary of using AI in campaign ads

Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.

Gloria Labbad headshot

Invariant names FGS Global’s Gloria Labbad as principal, general counsel

Labbad is helping the Washington, DC-based firm expand its work in employee engagement, crisis management and litigation communications.

L-R: Mohamed Bahaa and Gabriele Cirieco.

APCO Worldwide acquires NGC International Advisory, Strategic Advice

The Washington, DC-headquartered agency has bought four firms this year.

Books chained up

How the American Library Association is turning the page on book bans

The Unite Against Book Bans initiative embarks on its second year as it launches Right to Read Day.

Jeff Nussbaum headshot

Bully Pulpit Interactive taps the White House’s Jeff Nussbaum as partner

Nussbaum served as a special assistant and senior speechwriter to President Biden.

Person writing note on paper pad with orange pen

Last Prisoner Project pushes politicians to free those locked up on cannabis charges

The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.

Image of the We Love NYC subway out of home campaign

The agency behind the We Love NYC logo welcomes criticism: Inside the campaign

MaryamB is the marketing firm behind the redesign; Edelman worked on earned media strategy and execution of the campaign launch.

head and shoulders shot of Caroline Behringer

Glen Echo Group, BerlinRosen launch joint European office

The Amsterdam location will expand EU outreach for both agencies.

Washington DC stock image

Cecilio Madero, Rachel Brandenburger join APCO M&A, antitrust and competition offering

The two will work with experts in Beijing, Berlin, Brussels, London, New York, Rome, Tokyo and Washington.

News image of the cast of Ted Lasso visiting the White House.

'Ted Lasso' cast visits White House to promote mental health and well-being

The hit show deals with the concepts of loneliness, depression, anxiety, mental resilience and features a major storyline involving panic attacks.

Stock art of Sacramento, California.

Randle Communications promotes across leadership team

Julie Phillips was named president and partner in addition to three SVP promotions at the firm, which is launching a healthcare practice.

A sign with the logo of the United Nations Children's Emergency Fund

UNICEF seeks global PR AOR

The organization wants support with branding, comms, crisis management and digital services.

Walgreens Pharmacy store signage

Walgreens tweaks messaging on abortion pill distribution

The pharmacy store chain plans to provide mifepristone in “any jurisdiction where it is legally permissible to do so.”


Pride apparel display at Target

‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles

Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.

Screenshot of Ron DeSantis' twitter launch

Twitter has a place in presidential campaigns — just not launching them

Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.

Image of Evan Gershkovich at a hearing

How The Wall Street Journal is rallying the media to keep Evan Gershkovich in the conversation

Media titans that are often at each other’s throats are pulling together to call for the detained reporter’s release.

TikTok logo on building

The end of TikTok? Influencer marketing pros prep for possible ban

The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.

Silicon Valley Bank building

After SVB collapse, regional banks hustle to protect their reputation

Meanwhile, major financial institutions have opted to stay silent, trying to demonstrate SVB’s crash was an anomaly.

DC Influencers

National Association of Manufacturers goes digital this election season

Jamie Hennigan VP of strategic communications at the National Association of Manufacturers on the NAM's digital campaign, #TruthOnTheTrail.

DC Influencer: Reinout Oussoren, Northern Power Systems

We're a small manufacturer and work primarily with lobbying firms or industry groups doing the lobbying. We provide a strong voice to industry associations such as the American Wind Energy Association and Distributed Wind Energy Association.

E-cigarette maker VMR's Seth Coblentz on why regulation is a drag

Alison Kanski talks to VMR's general counsel on regulation, international trade, and more.

What is a lobbyist? The McCormick Group's John Hesse says it's about communication

John Hesse II, a consultant on law and government affairs at The McCormick Group, discusses lobbying and PR.

The communications goals and strategies of Black Lives Matter

Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.