The theme for this year's PRDecoded is Purpose Transformed, the third chapter in the progression of purpose at PRWeek’s highest-profile annual gathering. PRDecoded continues to build upon the powerful conversations from last year’s first online conference PRDecoded: Purpose in Action while providing ways for the PR community to connect and learn from one another.
View the PRDecoded 2021 agenda here.
Top story
The winners of the 2021 Purpose Awards
Celebrating the purposeful work that is taking communications to the next level.
Conference coverage
Employee mental health: A moral and economic imperative for organizations
Project Healthy Minds execs discussed pathways for employers to mental health care at PRDecoded.
The PR Week: 10.15.2021: Kristal Howard, Kroger
The 2021 Purpose Awards jury chair talks about her main takeaways from the awards and the PRDecoded: Purpose Transformed Conference.
How GM plans to live up to its pledge to be a zero-emissions company
General Motors executive Craig Buchholz spelled out his company’s climate action commitments at PRDecoded.
How Peloton took a stand against racism ‘in the most unapologetic way’
Instructor Dr. Chelsea Jackson Roberts immediately launched Peloton’s Breathe In, Speak Up series after George Floyd’s murder.
Pernod Ricard’s Ann Mukherjee is on a crusade to build companies around communicators
The company’s chairman and CEO discusses how her background as a communicator has helped translate her purpose to Pernod Ricard’s stakeholders.
How brands can advocate for the LGBTQ+ community
Panelists at PRDecoded discussed the social impact and business imperative of properly representing diverse groups.
PRDecoded shows the pace of change is faster than ever
Top executives including PepsiCo’s North America chief sound off on businesses responding to change.
Purpose brings PR world back together after two years
Thursday night’s Purpose Awards celebration was PRWeek’s first large-scale in-person event since December 2019.
Walgreens Boots Alliance, Weber Shandwick win big at PRWeek Purpose Awards 2021
The Black Coalition Against COVID-19 and Real Chemistry and Kizzmekia Corbett, Ph.D. of the Harvard T.H. Chan School of Public Health were also honored with top awards.
How promoting disability inclusion establishes a strong workplace
Panelists at PRWeek’s PRDecoded event outlined steps organizations can take to ensure all individuals are empowered to thrive.
Decoding COVID-19’s impact on the PR industry with PRWeek’s Bellwether Survey
Boston University researchers and PR practitioners from leading corporations on how the pandemic is highlighting the critical importance of communications.
The new workforce: What Gen Z wants from employers
The host of the Queen of Comm podcast on what her generation learned from virtual education and job-searching at PRDecoded.
PepsiCo’s Steven Williams: ‘A company of our size can’t ignore being a great corporate citizen’
The company’s North America CEO talks doubling down on purpose during the pandemic at PRDecoded.
Agility means action
Fast-moving communications teams are most likely to drive change across organizations, say comms leaders from Procter & Gamble and John Hancock.
Trailblazers talk back and make their own way amid adversity
Three influential young execs discuss finding an unconventional path at PRDecoded.