Information Links
Opinion
Data and analytics prove PR’s business value has never been greater
It’s time for the industry to show its confidence by proving it, says Proof’s Mark Stouse.
5 ways to help clients build authentic relationships with Black consumers
Companies must create genuine relationships with Black consumers and employ experts who understand today’s communications landscape.
Why traditional PR Is dying
The traditional PR model is obsolete, says Ian Bruce.
Agencies are rightly concerned about how and when staff come back to the office, but what if they don’t?
COVID-19 has made virtual agencies not only acceptable but hard to argue against.
Clubhouse isn't perfect, but for PRs there's a lot to get excited about
In the early hours of Monday morning, Elon Musk ‘broke’ Clubhouse.
What did you call me?
More than half of adults over 65 think the word elderly is offensive, says Christian Worstell of MedicareAdvantage.com.
Cancelling Trump was the wrong type of PR for Big Tech
Tech did the right thing for the wrong reasons after the Capitol riot, says comms advisor James Stranko.
Four Super Bowl trends to watch
It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”
PR pros should heed Biden's call for truth
This is a moment for communicators to reexamine what truth means in our profession, says Jennifer Scott.
5 digital trends to watch in 2021
Lessons learned in social disinformation and the explosion of gaming from WE’s Trevor Jonas.
How we stop hating PR
It's common sense not to pitch journalists with stories they have no interest in. Yet we do it all the time.
Why we’re at the ‘Garage Band moment’ of data and AI
And how it will affect the future of big data and public affairs, via Signal Group's Rob Bole.
Confessions of a veteran media specialist
Schmoozing the media is like a hunter befriending the deer he's stalking, says PR consultant Bob Brody.
Cut the BS: Let’s just do great work
Three keys for outstanding agency efforts in 2021.
2021: Hopeful evermore? 6 trends for the year ahead
Get ready for revenge living and a pandemaissance as the world wakes up again.
4 diversity and inclusion predictions for PR in 2021
Moxe's Jaylen Christie on what to expect in D&I next year.
Why 2021 will demand brands prioritize people
COVID-19 spotlighted the flaws in measuring success on financial KPIs alone. It’s going to be up to our industry to answer to communities.
How do we celebrate with employees this year?
What if we gave employees a sense of connection and belonging for the holidays, asks Dawn-Marie Kerper of Ogilvy.
How 2020 splintered the media landscape
Dealing with partisanship and the media won't be easier in the Biden era, says Ken Spain, of Narrative Strategies.
To deal with COVID-19 experiential marketing should go back to its roots
More than ever consumers are yearning for real-life experiences, says John Marchini of Havas Street.
All hail the AI-fueled ESG framework
Analysts can search information from millions of documents in virtually any language to understand the ESG reputation of organizations and distill it into a “reputation score,” says Signal AI’s Miguel Martinez.
Diversity and inclusion at PRSA New York
PRSA-NY is addressing D&I not by talking, but by acting says president-elect Andrew Graham.
Ice Bucket Challenge's Pat Quinn: an ordinary kid who changed the world
North 6th Agency CEO Matt Rizzetta remembers ALS Ice Bucket Challenge co-founder Pat Quinn, who passed away Sunday.
Black Friday is now black November
Retail strategies are forcing PR pros to pivot, says Kite Hill PR's Jeanne Meyer.
While everyone was counting presidential votes, cannabis PR went to work
There was no uncertainty for cannabis PR pros on election night, says Rosie Mattio.
News by email...
-
PR agencies offer staff ‘out of lockdown’ holiday
-
B&Q hires new agency for consumer PR
-
Omnicom and Interpublic cut 10,000 roles in 2020
-
Starling Bank hires PR agency for consumer brief
-
Kit Kat to Kendall Jenner – Creative Hits and Misses of the Week
-
Edelman launches global anti-disinformation offering