One under-reported aspect of this saga is the ethical dilemma raised for PR professionals.
Now that the May 25 effective date of GDPR is in the rearview mirror, PR firms must act ethically, transparently, responsibly, and legally when processing personal data.
The founder of Alan Taylor Communications (now Taylor) and author of A Perfect Pair: PR and Event Promotions, believes the storytelling skills that defined his career are as relevant now as they've always been.
Companies benefit from adapting to the needs of an evolving workforce.
Here's a challenge for all business leaders: see how up-to-date your staff is on current events.
Build-a-Bear's pay your age promotion allowed parents to buy a bear, normally costing up to £52, for the price of their child's age.
When you're in the public eye, your every move, facial expression and choice is scrutinised.
7 ideas for visibly changing the workplace culture of corporate America.
If anyone can bring a workable Brexit home, it's the England manager.
Most know that Snapchat has been losing users to Instagram, but the numbers are just staggering. Here's how marketers can take advantage of that exodus without turning off users.
Brands can teach children equality
A new and uncertain era of obligations for data marketers is beginning on the West Coast.
New PR agencies launch every week in the UK. But what is it that inspires, motivates, drives and even pushes those with entrepreneurial aspirations to quit their day jobs and split from the security of an established agency?
Think about them now, because they're not going away.
It's funny how closely a week at the Cannes International Festival of Creativity with my toddler mirrored exactly what it's like being a mom in general. It was an amazing, exhilarating, difficult, wonderful, draining, stressful, life-changing experience.
Here's something you should know that many leaders in our industry are too afraid to say: no matter who you are, your boss does not want you to work from home
Students from the University of Georgia were on hand as Publicis executives presented the technology in Cannes.
Here are three reasons why listening is essential in our profession
British consultancies had a very strong year in the earned media element of Cannes Lions 2018. Unfortunately, they weren't PR agencies.
In pitching and winning business, agencies work with criteria set by clients. How can firms demonstrate that they are 'bringing home the bacon?
When Liverpool superstar Mohamed Salah, a devout Muslim, was substituted with a suspected knock during the Champions League semi-final win against Manchester City, it wasn't long before a meme was running wild in social space.
PR professionals pride themselves on having a situation under control. But there's often much more happening behind the scenes.
I'm terrible with too much choice. My idea of hell is a menu with more than ten options on it.
Did you know that there has been a plan put in place to save the world?
One of the most seismic shifts for marketers who leverage Facebook is its overhaul of the outside data it uses for targeting.