Opinion

Elon Musk demonstrates why Twitter users need to beware of 'Twibel'

Elon Musk demonstrates why Twitter users need to beware of 'Twibel'

The perilous waters of Twitter libel have ensnared many a high-profile victim and it appears that the Tesla tech titan, Elon Musk, may be its latest.

Those who stand for truth stand alone

Those who stand for truth stand alone

A guide for navigating conflicts of interest and competing obligations: part 2

Auto show renaissance is resolution of Detroit's third act

Auto show renaissance is resolution of Detroit's third act

Why senior auto comms execs in Detroit helped persuade the North American International Auto Show to say goodbye to freezing January temperatures and move the iconic event to sunny June.

Laying a good foundation

Laying a good foundation

Tom Biro argues that verbal identities are foundational materials that work to make any brand successful.

Welcome back to school

Welcome back to school

Labor Day means more than just the end of summer, it's a chance to celebrate the American worker, argues KGBerry's Rashada Whitehead.

Strong crisis response helps BA navigate data breach turbulence

Strong crisis response helps BA navigate data breach turbulence

BA has come in for a something of a bumpy ride after it was revealed that around 380,000 payment cards had been compromised following a theft of data from the BA website and app over a two-week period.

Nike vs Trump: The marcomms industry is swooning with envy

Nike vs Trump: The marcomms industry is swooning with envy

On one side we have the most famous brand in the world, with a carefully curated image of the disruptor speaking directly to a generation of super fans who lap up every new marketing message. And in the other corner, there's Nike.

Best practices for influencer marketing agreements

Best practices for influencer marketing agreements

Regulators are watching the entire influencer ecosystem - from marketers to publishers, PR agencies, and the influencers themselves.

John McCain's legacy as a communicator

John McCain's legacy as a communicator

APCO's Anthony DeAngelo on McCain's defense of the press, openness, and "straight talk."

Avoiding a Kobayashi Maru scenario when pitching reporters

Avoiding a Kobayashi Maru scenario when pitching reporters

There are a handful of best practices to help avoid this no-win scenario

Don't blow it: The proper way to resign from your job

Don't blow it: The proper way to resign from your job

Industry expert passes along wisdom after years of seeing people make their big mistake

What I've learned working in a nonprofit (but not a no-profit) PR world

What I've learned working in a nonprofit (but not a no-profit) PR world

Lessons learned from a career in healthcare comms.

PepsiCo's Jon Banner on departing CEO Indra Nooyi's 'signature achievement'

PepsiCo's Jon Banner on departing CEO Indra Nooyi's 'signature achievement'

As Nooyi prepares to step down on October 3, after 24 years at the company, Banner reflects on her relationship with PepsiCo's comms team.

Those who stand for truth often stand alone

Those who stand for truth often stand alone

A guide for navigating conflicts of interest and competing obligations.

4 marketing takeaways from the 2018 World Cup

4 marketing takeaways from the 2018 World Cup

It's the biggest sporting event in the world and rife with pitfalls and opportunities for brands.

Haven't we been redefining enough things these days?

Haven't we been redefining enough things these days?

Comms consultant Peter Burger shares his take on Bonobos' #EvolveTheDefinition campaign.

(Re)setting your goals is more critical than ever

(Re)setting your goals is more critical than ever

Taking stock of how we're measuring our work is a great way to ensure that we don't get lapped by those coming to the table with a different approach.

Facebook and Twitter should stick to their messaging amid stock market woes

Facebook and Twitter should stick to their messaging amid stock market woes

For the last two years, social media seemed surprisingly invincible. Facebook never became a ghost town despite multiple data sharing scandals, and Twitter, with a reputation as a haven for hate groups, kept posting ever-higher user numbers.

How I learned to stop worrying and take my own advice

How I learned to stop worrying and take my own advice

A big lesson learned from a trip with friends.

What will social look like in the next 10 years?

What will social look like in the next 10 years?

When contemplating historical epochs, one tends to measure in centuries, not years. But such is the pace of change in the digital sphere, empires rise and fall quicker than you can say 'MySpace'.

Why PR still needs local newsrooms to thrive

Why PR still needs local newsrooms to thrive

An agency president and former journalist reflects on massive staff cuts at the Daily News.

Papa John's: An ethical dilemma for PR firms

Papa John's: An ethical dilemma for PR firms

One under-reported aspect of this saga is the ethical dilemma raised for PR professionals.

Four critical issues in the post-GDPR world for PR firms

Four critical issues in the post-GDPR world for PR firms

Now that the May 25 effective date of GDPR is in the rearview mirror, PR firms must act ethically, transparently, responsibly, and legally when processing personal data.

Dinosaur or storyteller?

Dinosaur or storyteller?

The founder of Alan Taylor Communications (now Taylor) and author of A Perfect Pair: PR and Event Promotions, believes the storytelling skills that defined his career are as relevant now as they've always been.

Why workplace flexibility is the way forward

Why workplace flexibility is the way forward

Companies benefit from adapting to the needs of an evolving workforce.