Opinion

3 questions for CEOs to ask themselves before weighing in on racial injustice

3 questions for CEOs to ask themselves before weighing in on racial injustice

Before making any public comment, take a hard look at the policies and practices in your organization.

Pandemic be damned, organic growth starts now

Pandemic be damned, organic growth starts now

One of the principles of organic growth is getting paid properly for the work you do.

Rochelle Ford: It’s time to replace the broken contract with America

Rochelle Ford: It’s time to replace the broken contract with America

America is burning and will likely get worse, until there is real change.

With lawmakers at home, "outside-in" PR matters more than ever

With lawmakers at home, "outside-in" PR matters more than ever

As the saying goes, all politics is local.

Missing the office camaraderie

Missing the office camaraderie

One agency leader longs for the days of water cooler conversations.

Let's all avoid COVID-19 narratives based on pity and fear

Let's all avoid COVID-19 narratives based on pity and fear

During a pandemic, positive communications are more important than ever.

What’s in your social distancing stack?

What’s in your social distancing stack?

Platforms for productivity monitoring, internal comms and just interacting.

The pandemic's new brand order

The pandemic's new brand order

Brand comms pros will have to constantly reorient their thinking to remain relevant in the post COVID-19 era.

Brand film is no longer a fringe player

Brand film is no longer a fringe player

"We even have entire industry events dedicated to this type of work. A Brand Film Festival, no less!"

Tech companies should spend less on PR and more on analyst relations

Tech companies should spend less on PR and more on analyst relations

Companies looking to dominate their industry need to focus on analyst relations.

How comms tech is making pitching easier (for both journalists and PR pros)

How comms tech is making pitching easier (for both journalists and PR pros)

And less time consuming, as well.

Graduating PR students face an uncertain future

Graduating PR students face an uncertain future

This story doesn’t have a happy ending, because it doesn’t have an ending.

Working from home is the disruption our industry needs

Working from home is the disruption our industry needs

When this epidemic is over, we must be allowed to be our whole selves at work.

How entertainment PR will help artists deal with the pandemic

How entertainment PR will help artists deal with the pandemic

The role of entertainment PR is to help the creative community stay connected.

Comms tech supports CX

Comms tech supports CX

And that’s one big reason why communications technology has an opportunity to punch above its weight.

Hispanics and public health: An urgent call to action for healthcare communicators

Hispanics and public health: An urgent call to action for healthcare communicators

There are cultural elements to consider when speaking to Hispanics about COVID-19.

Cancer in the time of coronavirus

Cancer in the time of coronavirus

We are forcing doctors to play god because no one prepared properly for this crisis. As I battle cancer, this pandemic has left me without treatment and I do not know what will happen next.

10 things I have learned from the COVID-19 crisis

10 things I have learned from the COVID-19 crisis

Companies that cut or diminished CCO positions are probably regretting that decision right now.

How one PR firm navigates pandemic as 70% of European staff suffer COVID-19 symptoms

How one PR firm navigates pandemic as 70% of European staff suffer COVID-19 symptoms

'I woke up 10 days later tied to the bed in hospital. It was the single most PTSD-inducing moment of my life.'

How to fail at working from home with kids

How to fail at working from home with kids

This is not another article on how to achieve the perfect work/life balance while also effortlessly home-schooling children. That is simply impossible.

As coronavirus spreads, so does xenophobia and anti-Asian sentiment

As coronavirus spreads, so does xenophobia and anti-Asian sentiment

The latest victims of coronavirus-related xenophobia and racism are people of Asian descent.

In the era of COVID-19, leading is a privilege

In the era of COVID-19, leading is a privilege

This era will define our leadership for years to come.

Coronavirus communicators face an infodemic

Coronavirus communicators face an infodemic

But Zignal Labs and nonprofit the Public Good Projects are helping them navigate the chaos.

Finding inspiration in the face of disaster

Finding inspiration in the face of disaster

A few quick tips to help you find creativity in these trying times.

Four ways for brands to succeed after COVID-19

Four ways for brands to succeed after COVID-19

Prepare now for a strong post-pandemic marketing and communications strategy.