Opinion

Cannes Lions insights: six trends from the top global PR campaigns

Cannes Lions insights: six trends from the top global PR campaigns

Cannes Lions PR judge and Red Havas managing director Rachael Sansom highlights trends she has observed in the PR entries to this year’s Festival of Creativity.

In a pandemic, business gets more personal

In a pandemic, business gets more personal

The pandemic has dramatically changed our relationships with clients, and business is no longer just business, says Bob Brody.

PR challenge: Working with Big Law

PR challenge: Working with Big Law

Why work with the touchy clients in the legal profession? Joshua Peck offers a few reasons.

Virtual events will never be like IRL events

Virtual events will never be like IRL events

Sorry to say it, but it’s true.

The ally marketer's guide to queer subculture on TikTok

The ally marketer's guide to queer subculture on TikTok

A letter from the desk of a lesbian creative director.

Humanizing B2B brands

Humanizing B2B brands

How social media helps B2B marketers connect.

Brands’ data practices should reflect their social duty of care

Brands’ data practices should reflect their social duty of care

Social duty of care goes way beyond advertising, argues Hearts & Science's Penney Soon.

The downside of PR agency acquisitions

The downside of PR agency acquisitions

Sometimes it just doesn't work out. A few reasons why from The Stevens Group's Art Stevens.

George Floyd: A man, not a movement

George Floyd: A man, not a movement

We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.

The lessons Avon learned from joining TikTok

The lessons Avon learned from joining TikTok

VaynerMedia London's managing director, Sarah Baumann, explains the lessons she learned when her agency took Avon onto TikTok about how heritage brands can win like digital natives.

Having urged everyone off the sidelines, it’s time we heed our own advice

Having urged everyone off the sidelines, it’s time we heed our own advice

We need to act with urgency without mindlessly rushing forward, issuing statements for the sake of appearances. Words matter, but actions matter more, say True Mosaic cofounders Emily Graham and Bia Assevero.

Rumors of the death of the office have been greatly exaggerated

Rumors of the death of the office have been greatly exaggerated

Offices aren’t dead, they’re simply evolving. And urban real-estate players and businesses alike need help spreading the word, argues George Shea.

Making the digital world work better for kids on Global Accessibility Awareness Day

Making the digital world work better for kids on Global Accessibility Awareness Day

Global Accessibility Awareness Day feels the right time to highlight just how integral accessible online experiences are for young people.

Spetner: Stepping aside with grace

Spetner: Stepping aside with grace

PRWeek columnist Don Spetner explains why having the wisdom and foresight to transition to a younger generation is a key trait for a leader.

Real estate sustainability demands effective PR

Real estate sustainability demands effective PR

For years, scientists, activists and leaders have advocated the need for and the economic opportunities in future-proofing our society against climate change, notes David Harris Kolada.

The power of AI in PR

The power of AI in PR

Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.

Comms lessons from the European Super League’s short existence

Comms lessons from the European Super League’s short existence

A look back at what went awry in 12 clubs’ board rooms can inform practically all PR campaigns.

Successful vaccination campaigns start with understanding survey bias

Successful vaccination campaigns start with understanding survey bias

The question is no longer will there be enough COVID vaccine for all adult Americans, but whether enough Americans will take it.

Deepfakes and digital avatars: The new celebrity brand ambassadors

Deepfakes and digital avatars: The new celebrity brand ambassadors

Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.

Business acumen is imperative for our profession

Business acumen is imperative for our profession

Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.

AI must acknowledge all sectors of society to serve everyone fairly

AI must acknowledge all sectors of society to serve everyone fairly

As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.

Social audio is a brand new medium

Social audio is a brand new medium

Recording artist and Stationhead cofounder Ryan Star explains why passive audio and in-app interaction drives more engagement than Instagram or TikTok.

Artificial Intelligence: Don’t believe the hype

Artificial Intelligence: Don’t believe the hype

Some PR pros worry they are about to be replaced by robots, but tech veteran Mark Weiner believes the human touch will always be an intrinsic part of the communications industry.

For brands, actions still speak louder than words

For brands, actions still speak louder than words

Going beyond words is the only way to engage on a meaningful level amid the pandemic.

You’re doing it wrong: Common mistakes brands make when working with creators

You’re doing it wrong: Common mistakes brands make when working with creators

When a creator is excited about a brand partnership, creative has room to shine.