Opinion

What to ask potential crisis counselors

What to ask potential crisis counselors

How to weed out the behaviors that give crisis and reputation management a bad rap.

'Disappointing and tone deaf': Why Kraft shouldn't sugarcoat the truth with Salad Frosting

'Disappointing and tone deaf': Why Kraft shouldn't sugarcoat the truth with Salad Frosting

Spool CEO Catherine Merritt on why #LieLikeAParent rubbed her the wrong way.

Pride for profit

Pride for profit

Pride month arrives with a wave of corporations hoping to profit with rainbow-themed campaigns.

How PR firms can avoid killing the attorney-client privilege

How PR firms can avoid killing the attorney-client privilege

A federal court case provides guidance for PR firms working with clients and their lawyers.

Making noise in the quiet period

Making noise in the quiet period

How to capitalize on an IPO without running afoul of the SEC.

Game of coverage: The diary of a Westeros PR man

Game of coverage: The diary of a Westeros PR man

Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.

The big three of 21st century communications

The big three of 21st century communications

The 20th century elites were surprised by President Trump's use of Twitter and the rise of #metoo and they'll be surprised at the next thing.

Intentions versus intentionality

Intentions versus intentionality

The marketing industry talks a good diversity and inclusion game, but good intentions aren't enough.

Harry Kane's response to trolls has raised his brand and his reputation

Harry Kane's response to trolls has raised his brand and his reputation

Last week Tottenham Hotspur reached the final of the Champions League for the first time in their history.

It's only artificial if you ignore the intelligence

It's only artificial if you ignore the intelligence

When it comes to AI, be strategic and avoid shiny object syndrome at all costs.

Why AI will never completely replace comms pros

Why AI will never completely replace comms pros

Our robot overlords can't crack a joke, and that will be their downfall, according to Jason Stanford and Peter Zandan of Hill+Knowlton Strategies.

AI and communications: the new imperative

AI and communications: the new imperative

Comms pros must champion the responsible and ethical use of artificial intelligence.

Pitching news that isn't

Pitching news that isn't

Yes, you do have options when you're asked to pitch something with no inherent news value.

Data privacy is a reputational issue, and CCOs should be involved

Data privacy is a reputational issue, and CCOs should be involved

Data governance is an area where smart CCOs must take the lead, says Weber Shandwick's Micho Spring.

What companies can learn from #PeelGate, Samsung's latest PR disaster

What companies can learn from #PeelGate, Samsung's latest PR disaster

How to avoid a product's reputation from being ruined pre-launch.

Crisis communications: why the lawyers always win

Crisis communications: why the lawyers always win

Communicators can go toe-to-toe with corporate lawyers and win, says Michael Maslansky, CEO of maslansky + partners.

Get caught being good

Get caught being good

Will your personal brand's story be about the highest title you were given or the good you represented?

Everyone loves a comeback story

Everyone loves a comeback story

Sunday was a grand slam win for Tiger Woods and Nike, the brand that stuck with him through tough times.

How Dove's Real Beauty campaign won, and nearly lost, its audience

How Dove's Real Beauty campaign won, and nearly lost, its audience

In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign.

March For Our Lives activism spreads to Times Square

March For Our Lives activism spreads to Times Square

The March For Our Lives message will be shared on billboards in Times Square until the end of April.

Breaking down silos, blending communications and broadening reach

Breaking down silos, blending communications and broadening reach

For in-house communications pros, internal silos often prevent some of our best work.

PR pros can help people unite or we can help them divide

PR pros can help people unite or we can help them divide

In a world full of divisiveness, PR pros can enhance their own worth by being the reasonable voice.

Progress in diversity, equity, and inclusion does not require perfection

Progress in diversity, equity, and inclusion does not require perfection

Today is Equal Pay Day, a date that symbolizes how far into the year women must work to earn what men have earned in the previous year.

3 common misperceptions about FARA

3 common misperceptions about FARA

Comms firms should have the Foreign Agents Registration Act on their radar because the FBI certainly does, says attorney Nick Lewin.

Brands can fall short with poorly thought out April Fools' Day pranks

Brands can fall short with poorly thought out April Fools' Day pranks

A perfectly executed brand April Fools' Day joke creates a consumer connection akin to meeting a new friend who gets your humor perfectly.