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Opinion
How Keith Weed transformed Unilever into an organization at the forefront
Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.
Finish strong!
Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead
Regulators are watching the entire influencer ecosystem
The owners of PR firms can find themselves answering to regulators if they are not careful, says attorney Michael Lasky
Facebook's PR tactics are a case study on how not to behave
Facebook's opacity and its contradictory posturing are counter to the ethos of savvy crisis managers, says Peter Himler, founding principal Flatiron Communications.
Invention is PR's final frontier
PR usually promotes products. It's time to create them, says Adam Ritchie.
PR agencies rebranding as PR agencies - please stop
I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.
If you want to be effective in Washington, get out of town
After the midterms, the real political work will get done in the states, says Corey Ealons, Vox Global partner and former White House communications aide.
How ethics, the civil society, and PR are inseparable
Ethics, the disintegration of civility and PR are connected, says Shannon Bowen, professor of PR ethics at the University of South Carolina.
Pressure grows on CEOs to take a stand
There are four questions to ask before engaging on an issue, says PulsePoint Group's Bob Feldman.
A crisis of confidence?
Executives who are calm under fire will be able to be decisive, successful leaders when a crisis comes.
PR pros need to think and act like marketers
Measurement in PR is more difficult, but worth the effort, says Eileen Sheil, executive director of corporate communications at Cleveland Clinic.
If Facebook sneezes, do other tech giants catch a reputational cold?
For keen watchers of tech and innovation, Facebook sent up a reputational flare from Silicon Valley last month.
More consumers want brands to take a stand on social issues
A recent Edelman study on consumer-brand relationships shows buying habits are becoming increasingly influenced by people's personal beliefs.
The case for pride in public relations
Let's reclaim public relations with conviction and pride, says Golin co-CEO Matt Neale.
The crisis is coming from inside the house!
There may be a new way to deal with corporate crises, says Tom Biro, MD at Rusty George Creative.
Address ecomonic motives to attract, retain, and reward talent
Long-term incentive plans and equity-based incentive arrangements can be effective if done properly.
Businesses must fill the gaps left by a diminished news industry
Richard Edelman: CCOs must lead the charge to Go Direct and provide access to quality information
What does growth mean for a specialty firm?
Hotwire CEO Barbara Bates asks the question: Can PR agencies grow while maintaining a bespoke approach to client service?
So what? Now what?
Don't just talk about it, be about it when it comes to taking a stand, says Rashada Whitehead
Diversity beyond the numbers: Dare to be more courageous
Accountability is a necessary first step, but only a first step, says Karen Kahn, chief communications officer for HP
Travel companies get free pass on communications flubs
Keeping customers informed is key
Hurricane Harvey’s comms lessons for disaster prep
The weathercasters were calling Hurricane Harvey a "rain event." Citizens prone to flooding took the warning seriously and prepared their homes.
How major brands use social purpose to build character
Corporate social purpose was a hot topic of discussion at the Page annual meeting in Washington, DC.
Agency leadership requires skills not always learned in newsrooms
Senior agency leaders require different skills that are sparingly found in many newsrooms
Diversity and inclusion in the PR profession: The case for change
The bottom line is that our industry must set a higher bar.
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