Opinion

How Keith Weed transformed Unilever into an organization at the forefront

How Keith Weed transformed Unilever into an organization at the forefront

Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.

Finish strong!

Finish strong!

Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead

Regulators are watching the entire influencer ecosystem

Regulators are watching the entire influencer ecosystem

The owners of PR firms can find themselves answering to regulators if they are not careful, says attorney Michael Lasky

Facebook's PR tactics are a case study on how not to behave

Facebook's PR tactics are a case study on how not to behave

Facebook's opacity and its contradictory posturing are counter to the ethos of savvy crisis managers, says Peter Himler, founding principal Flatiron Communications.

Invention is PR's final frontier

Invention is PR's final frontier

PR usually promotes products. It's time to create them, says Adam Ritchie.

PR agencies rebranding as PR agencies - please stop

PR agencies rebranding as PR agencies - please stop

I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.

If you want to be effective in Washington, get out of town

If you want to be effective in Washington, get out of town

After the midterms, the real political work will get done in the states, says Corey Ealons, Vox Global partner and former White House communications aide.

How ethics, the civil society, and PR are inseparable

How ethics, the civil society, and PR are inseparable

Ethics, the disintegration of civility and PR are connected, says Shannon Bowen, professor of PR ethics at the University of South Carolina.

Pressure grows on CEOs to take a stand

Pressure grows on CEOs to take a stand

There are four questions to ask before engaging on an issue, says PulsePoint Group's Bob Feldman.

A crisis of confidence?

A crisis of confidence?

Executives who are calm under fire will be able to be decisive, successful leaders when a crisis comes.

PR pros need to think and act like marketers

PR pros need to think and act like marketers

Measurement in PR is more difficult, but worth the effort, says Eileen Sheil, executive director of corporate communications at Cleveland Clinic.

If Facebook sneezes, do other tech giants catch a reputational cold?

If Facebook sneezes, do other tech giants catch a reputational cold?

For keen watchers of tech and innovation, Facebook sent up a reputational flare from Silicon Valley last month.

More consumers want brands to take a stand on social issues

More consumers want brands to take a stand on social issues

A recent Edelman study on consumer-brand relationships shows buying habits are becoming increasingly influenced by people's personal beliefs.

The case for pride in public relations

The case for pride in public relations

Let's reclaim public relations with conviction and pride, says Golin co-CEO Matt Neale.

The crisis is coming from inside the house!

The crisis is coming from inside the house!

There may be a new way to deal with corporate crises, says Tom Biro, MD at Rusty George Creative.

Address ecomonic motives to attract, retain, and reward talent

Address ecomonic motives to attract, retain, and reward talent

Long-term incentive plans and equity-based incentive arrangements can be effective if done properly.

Businesses must fill the gaps left by a diminished news industry

Businesses must fill the gaps left by a diminished news industry

Richard Edelman: CCOs must lead the charge to Go Direct and provide access to quality information

What does growth mean for a specialty firm?

What does growth mean for a specialty firm?

Hotwire CEO Barbara Bates asks the question: Can PR agencies grow while maintaining a bespoke approach to client service?

So what? Now what?

So what? Now what?

Don't just talk about it, be about it when it comes to taking a stand, says Rashada Whitehead

Diversity beyond the numbers: Dare to be more courageous

Diversity beyond the numbers: Dare to be more courageous

Accountability is a necessary first step, but only a first step, says Karen Kahn, chief communications officer for HP

Travel companies get free pass on communications flubs

Travel companies get free pass on communications flubs

Keeping customers informed is key

Hurricane Harvey’s comms lessons for disaster prep

Hurricane Harvey’s comms lessons for disaster prep

The weathercasters were calling Hurricane Harvey a "rain event." Citizens prone to flooding took the warning seriously and prepared their homes.

How major brands use social purpose to build character

How major brands use social purpose to build character

Corporate social purpose was a hot topic of discussion at the Page annual meeting in Washington, DC.

Agency leadership requires skills not always learned in newsrooms

Agency leadership requires skills not always learned in newsrooms

Senior agency leaders require different skills that are sparingly found in many newsrooms

Diversity and inclusion in the PR profession: The case for change

Diversity and inclusion in the PR profession: The case for change

The bottom line is that our industry must set a higher bar.