Opinion

Did Chick-fil-A make the right move?

Did Chick-fil-A make the right move?

Chick-fil-A's decision to stop donating to the Salvation Army and the Fellowship of Christian Athletes may not work, says Dustin Siggins, founder of Proven Media Solutions.

Is pitching a client op-ed worth the effort?

Is pitching a client op-ed worth the effort?

Placing op-eds is harder than ever. But they're valuable if done right, says David Fouse, partner and lead strategist at Pinkston.

Like it or not, every employee is a corporate ambassador

Like it or not, every employee is a corporate ambassador

Employees are picking up the megaphone on tough issues, forcing leadership to rethink internal and external comms, says Rum Ekhtiar, founder and partner of Rum & Co.

How to encourage male allies in the comms business

How to encourage male allies in the comms business

Finding and building great allies can be done, says Jennifer Risi, founder of The Sway Effect.

How gun violence sparked a health system's brand purpose

How gun violence sparked a health system's brand purpose

Terry Lynam, SVP and chief PR officer, Northwell Health, on how healthcare organizations can become change agents.

Where's the (GMO) beef?

Where's the (GMO) beef?

It might not be the most popular stance to take, but GMOs are safe and here to stay.

Comms leaders need to start figuring out the gig economy

Comms leaders need to start figuring out the gig economy

The gig economy is changing the way comms pros work, says Tina McCorkindale, president and CEO of the Institute for Public Relations.

Industry awards do more than feed agency egos

Industry awards do more than feed agency egos

Winning awards is good for the soul and good for business, says Michael Echter of Michael Echter PR.

Carol Cone's 10 Purpose Principles

Carol Cone's 10 Purpose Principles

Social purpose pioneer and PRWeek's inaugural Purpose Awards jury chair identifies the key takeaways from last week's PRDecoded conference and takes a stab at formalizing a set of Purpose Principles.

The power of PR in a post-advertising world

The power of PR in a post-advertising world

PR has never been more strategically important than it is right now, says Golin's Paul Parton.

Is improving leadership even on the radar for PR?

Is improving leadership even on the radar for PR?

According to the Plank Center for Leadership's Report Card 2019, there has been no positive improvement in PR leadership in the last four years, says Bruce Berger, professor emeritus at the University of Alabama.

For brands, a little drama is a good thing

For brands, a little drama is a good thing

For online video, well-structured stories trump big budgets, says Keith Quesenberry, associate professor at Messiah College.

Gen Z will change the world

Gen Z will change the world

Gen Z are money-saving entrepreneurs, says Michael Pankowski, head of the Generation Z marketing and consulting firm Crimson Connection.

How to connect with Hispanics in a genuine and authentic way

How to connect with Hispanics in a genuine and authentic way

Maria Amor, VP of Havas Formulatin, on how to reach the nation's fastest-growing demographic.

Spetner: On how drive, authenticity and an engaging presence trump a resume

Spetner: On how drive, authenticity and an engaging presence trump a resume

Candidates can make up for what they lack "in a career compass by being smart, hardworking, optimistic and unshakably affable."

The decline of the CMO

The decline of the CMO

From social media to paid advertising, brands can't afford to lose this crucial role.

Building a conscious brand to create a profitable business

Building a conscious brand to create a profitable business

Jessica Adelman, group VP of corporate affairs at Kroger, explains how building a conscious brand creates a profitable business.

Business purpose is becoming No. 1 objective for CEOs

Business purpose is becoming No. 1 objective for CEOs

Nearly 200 chief executives agree. Read about the one that led the charge in PRWeek.

There are no memorable cannabis campaigns

There are no memorable cannabis campaigns

The cannabis industry can't point to a single standout campaign, says Doug Poretz, cofounder of High Growth Communications.

As the UN General Assembly begins, education must be top of the agenda

As the UN General Assembly begins, education must be top of the agenda

Other issues grab more attention, but education is the key to a better world, says Justin van Fleet, president of Theirworld.

My house burned down and my agency is stronger

My house burned down and my agency is stronger

Personal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based Exponent PR

Purpose allows brands to have hard conversations

Purpose allows brands to have hard conversations

Consumers, employees and investors have companies in a vice grip of change, says author and speaker Jeff Fromm.

Employee turnover is a good thing

Employee turnover is a good thing

Agency leaders should calm down about employee turnover, says Rachel Hadley, president of Kite Hill PR.

Five ways to screw up live video

Five ways to screw up live video

Some branded live video is downright awful, says George F. Snell III, GM and executive producer at Matter.

Radio reaches almost everyone

Radio reaches almost everyone

Radio should be part of your consumer PR and marketing campaign, says Shel Lustig, president and co-founder of MediaTracks Communications.