Chick-fil-A's decision to stop donating to the Salvation Army and the Fellowship of Christian Athletes may not work, says Dustin Siggins, founder of Proven Media Solutions.
Placing op-eds is harder than ever. But they're valuable if done right, says David Fouse, partner and lead strategist at Pinkston.
Employees are picking up the megaphone on tough issues, forcing leadership to rethink internal and external comms, says Rum Ekhtiar, founder and partner of Rum & Co.
Finding and building great allies can be done, says Jennifer Risi, founder of The Sway Effect.
Terry Lynam, SVP and chief PR officer, Northwell Health, on how healthcare organizations can become change agents.
It might not be the most popular stance to take, but GMOs are safe and here to stay.
The gig economy is changing the way comms pros work, says Tina McCorkindale, president and CEO of the Institute for Public Relations.
Winning awards is good for the soul and good for business, says Michael Echter of Michael Echter PR.
Social purpose pioneer and PRWeek's inaugural Purpose Awards jury chair identifies the key takeaways from last week's PRDecoded conference and takes a stab at formalizing a set of Purpose Principles.
PR has never been more strategically important than it is right now, says Golin's Paul Parton.
According to the Plank Center for Leadership's Report Card 2019, there has been no positive improvement in PR leadership in the last four years, says Bruce Berger, professor emeritus at the University of Alabama.
For online video, well-structured stories trump big budgets, says Keith Quesenberry, associate professor at Messiah College.
Gen Z are money-saving entrepreneurs, says Michael Pankowski, head of the Generation Z marketing and consulting firm Crimson Connection.
Maria Amor, VP of Havas Formulatin, on how to reach the nation's fastest-growing demographic.
Candidates can make up for what they lack "in a career compass by being smart, hardworking, optimistic and unshakably affable."
From social media to paid advertising, brands can't afford to lose this crucial role.
Jessica Adelman, group VP of corporate affairs at Kroger, explains how building a conscious brand creates a profitable business.
Nearly 200 chief executives agree. Read about the one that led the charge in PRWeek.
The cannabis industry can't point to a single standout campaign, says Doug Poretz, cofounder of High Growth Communications.
Other issues grab more attention, but education is the key to a better world, says Justin van Fleet, president of Theirworld.
Personal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based Exponent PR
Consumers, employees and investors have companies in a vice grip of change, says author and speaker Jeff Fromm.
Agency leaders should calm down about employee turnover, says Rachel Hadley, president of Kite Hill PR.
Some branded live video is downright awful, says George F. Snell III, GM and executive producer at Matter.
Radio should be part of your consumer PR and marketing campaign, says Shel Lustig, president and co-founder of MediaTracks Communications.