Opinion

My house burned down and my agency is stronger

My house burned down and my agency is stronger

Personal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based Exponent PR

Purpose allows brands to have hard conversations

Purpose allows brands to have hard conversations

Consumers, employees and investors have companies in a vice grip of change, says author and speaker Jeff Fromm.

Employee turnover is a good thing

Employee turnover is a good thing

Agency leaders should calm down about employee turnover, says Rachel Hadley, president of Kite Hill PR.

Five ways to screw up live video

Five ways to screw up live video

Some branded live video is downright awful, says George F. Snell III, GM and executive producer at Matter.

Radio reaches almost everyone

Radio reaches almost everyone

Radio should be part of your consumer PR and marketing campaign, says Shel Lustig, president and co-founder of MediaTracks Communications.

Americans think CEOs do care about more than shareholders

Americans think CEOs do care about more than shareholders

But they must back their words with actions, says a Brunswick Group survey about the Business Roundtable's new model of corporate purpose.

When candidates attack!

When candidates attack!

A comment, tweet or offhand reference by a candidate can put your company at risk, says Michael Kempner, founder and CEO of MWWPR.

Working in cannabis is no longer a risk, and it never was

Working in cannabis is no longer a risk, and it never was

In 2014, there were no serious business-financial PR/IR firms in cannabis, says Lewis Goldberg of KCSA Strategic Communications.

Business challenge lessons learned

Business challenge lessons learned

There is no better way to luxuriate in solving business problems than in the time and space of a classroom

August 19 was a landmark day for purpose

August 19 was a landmark day for purpose

Congratulations to the 181 companies who committed to leading with purpose, says Brad MacAfee, CEO of Porter Novelli.

It's time for companies to treat purpose like a verb

It's time for companies to treat purpose like a verb

More corporations are taking stands, but social purpose pioneer Carol Cone says there's a widening gap between conversation-provoking creative ideas and actions that support a long-term, deeply embedded purpose.

The robots are here, but creativity can fend them off

The robots are here, but creativity can fend them off

Data is the fuel and creativity is the engine, says Barri Rafferty, partner, president and CEO of Ketchum.

From mentions to business impact: The new rules of PR measurement

From mentions to business impact: The new rules of PR measurement

Mentions, share of voice and sentiment may not be cutting it, says Josh Ginsberg, CEO of Zignal Labs.

Controversial clients and the new office politics

Controversial clients and the new office politics

Agency employees are rebelling against controversial clients. And there's a right way to handle it, says Rum Ekhtiar, founder of Rum and Co.

Ten memories from Miami: The ColorComm Conference 2019

Ten memories from Miami: The ColorComm Conference 2019

Gideon Fidelzeid shares highlights from the sixth-annual event, which took the diversity and inclusion conversation to another level.

Twitter, do better!

Twitter, do better!

Twitter's response to President Trump shows how inauthentic corporations can be about social justice, says Eric Hollister Williams of Precision Strategies.

The PR profession doesn't seem to care about fake news

The PR profession doesn't seem to care about fake news

According to recent studies, PR pros are fairly blase about the threat of fake news and information.

To build teams for the future, ditch the job description

To build teams for the future, ditch the job description

Communicators who can work collaboratively with a range of stakeholders have an advantage over the competition, says Target chief communications officer Katie Boylan.

5 PR tips for an international B2B product launch

5 PR tips for an international B2B product launch

Here's how to not mess up a launch spanning several countries.

Using podcasts to drive earned media

Using podcasts to drive earned media

A well-done podcast is a formidable tool for garnering press coverage and growing a brand's public profile.

Ethics: it can get you past that career plateau

Ethics: it can get you past that career plateau

Ethics challenges complacency, is a natural disruptor, and can expand your career options.

The untold things I remember about Lee Iacocca

The untold things I remember about Lee Iacocca

Some lesser-known stories about interactions with the legendary auto executive.

The risks of using faux influencers

The risks of using faux influencers

They're cheaper than real celebrities, but are virtual influencers right for your brand?

Both sides: Was Nike's decision to pull the 'Betsy Ross flag' sneaker the right move?

Both sides: Was Nike's decision to pull the 'Betsy Ross flag' sneaker the right move?

Did Nike need to do this? Arguments from both sides.

Ethics can land you that next job

Ethics can land you that next job

Using ethics strategically, will move you past a career plateau.