Opinion
Dealing with vaccine misinformation in the real world
Avoiding it on social is hard enough, but what if you’re confronted with it in person?
Companies must choose purpose
Patagonia's director of global PR and comms believes corporations have an obligation to do more than just turn a profit and extract from people and the planet.
Respect BIPOC negotiations of compensation packages
“Hiring someone is not a favor. It is a two-way relationship and vetted business decision that needs to be mutually beneficial,” notes Kelly Fuller.
Spetner: How the pandemic gave comms a seat at the table
The function of comms, and its professionals, have been irrevocably altered, writes Don Spetner.
CEOs are empowering PR pros to lead their purpose agendas
PRWeek’s September-October issue examines the major players in the push for purpose.
Why I’m requiring my PR team to get the COVID-19 vaccine
Some may see this decision as a controversial move. I simply see it as the responsible one.
4 tips for brands to maximize agency relationships
The operative word is “partner.” Treat it as such, and the opportunities are limitless, argues Goodfuse Communications’ Michael Myers.
Driving brand loyalty in U.S. Hispanic marketing
Hispanic Heritage Month, which begins on September 15, reminds us about communicating with the fastest-growing demographic: U.S.-born Latino youth.
Live event broadcasting in 2022
The 5 key components CMOs must know.
Well-being in post-COVID agency culture
Red Havas has implemented several employee-focused initiatives to help those struggling with burnout.
Why private equity is set to become the dominant force in marcomms M&A
Unlike 20 years ago, private equity firms recognize that the role of marcoms has evolved significantly and is now a critical element of the boardroom discussion.
How COVID-19 changed the real-time event war room
The pandemic put a halt to in-person, event-focused brand war rooms. That might be a good thing, says Golin’s Stephanie Matthews.
What we learned from a year of working with attention metrics
We already knew attention mattered. This year, we discovered just how much.
Are you for real? Brand authenticity in a fake news culture
Ninety percent of consumers say authenticity is important when deciding which brands they like and support, notes the U.S. Polo Assn.'s Stacey Kovalsky.
Have Cannes Lions lost their emotional impact? Putting winning ads to the test
Awards jurors love campaigns that drive social purpose yet consumers don’t always feel the same. That's according to research from System 1, which compared Cannes Lions winners against other ads.
Breaking down US antitrust bills against Big Tech
Why Washington turned on Big Tech, and what it means for the future.
The new era demands that PR embraces corporate social responsibility
“Companies can no longer afford to be passive participants nor view themselves as benefactors,” says Pinta’s Mike Valdes-Fauli (pictured).
Cruising back to normality after the COVID-19 pandemic
Cruise companies such as Carnival shuttered operations during the pandemic, but CCO Chris Chiames says the industry is aiming to help people get back to normal.
Going rogue to yield the media results you want
“I landed a segment and online coverage on a popular morning show by going rogue on my media strategy,” says Zeno’s Katie Cwayna.
First-Day Jitters
It can take up to a year before you actually master a new job — and maybe as long before you stop waking up with a pit in your stomach, writes Don Spetner.
Nice! What PR pros can learn from Jeff Bezos’ curt communications style
If Jassy wins the day as an effective, yet kinder, gentler CEO, it will be a great example that you can succeed while still being kind and considerate.
Beyond Pride: Brands must balance public support with meaningful actions
The LGBTQ+ community can discern the distinction between “pride-washing” and real action, and allies notice, too.
Take burnout off the back burner or risk burning talent to a crisp
While some feel that an infinite supply of entry-level workers can replace those who burn out, this could undermine the industry’s success, says Lynn Appelbaum.
Technology, communication and the road to recovery
Brands must resist the urge to return to pre-pandemic communication strategies, says WE’s Matt Ashworth.
The seven-year pitch: Seven lessons from a 20-something communicator
“Don’t let the fear of being cast as “inexperienced” stop you from sharing your ideas, trying new strategies or speaking out when something isn’t right,” says Brittany St. Louis.