How to avoid a product's reputation from being ruined pre-launch.
Communicators can go toe-to-toe with corporate lawyers and win, says Michael Maslansky, CEO of maslansky + partners.
Sunday was a grand slam win for Tiger Woods and Nike, the brand that stuck with him through tough times.
In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign.
The March For Our Lives message will be shared on billboards in Times Square until the end of April.
For in-house communications pros, internal silos often prevent some of our best work.
In a world full of divisiveness, PR pros can enhance their own worth by being the reasonable voice.
Today is Equal Pay Day, a date that symbolizes how far into the year women must work to earn what men have earned in the previous year.
Comms firms should have the Foreign Agents Registration Act on their radar because the FBI certainly does, says attorney Nick Lewin.
A perfectly executed brand April Fools' Day joke creates a consumer connection akin to meeting a new friend who gets your humor perfectly.
The gender pay gap in PR is starting to close, but there is still a long way to go before genuine equality is achieved.
How agencies can work together in the fight for equality and women's rights.
Shouldn't it be normal to ask the right questions before trying to address a business challenge?
Sally Susman, EVP and chief corporate affairs officer at Pfizer, and PRWeek U.S.' In-House Pro of the Past 20 Years, looks back at two decades in corporate affairs.
PR firms should be aware that non-compete agreements may not be enforceable if the employee is an at-will employee and terminated without cause.
PR pros must embrace the new while applying earned and time-honored wisdom, argues Gail Heimann.
Dispersing power and stepping away from accepted norms pulls people out of their comfort zones, says Rashada Whitehead.
By letting others speak for them, Boeing missed an opportunity to get this crisis right.
Here's what the communications and marketing industry can do to bring more women back to work.
Discussions are no longer about technology itself but about its human and societal impact. So why is the ad industry not asking the same tough questions?
Organizational structures were not designed for those outside of the dominant culture, says Soon Mee Kim, Porter Novelli's leader of global diversity and inclusion.
Working together is the only way to change an comms organization, says Eileen Sheil, head of comms at the Cleveland Clinic.
Facebook was on the defensive for most of last year, with two thorns in its side harming its reputation the most: the issues of privacy and trust.
Sometimes, the most useful PR skills aren't learned in a classroom, says Aubrey Quinn, MD, Clyde Group.
Values managers, sometimes called "culture czars" or "chief engagement officers" are vital says PR researcher Shannon Bowen.