Opinion

Using podcasts to drive earned media

Using podcasts to drive earned media

A well-done podcast is a formidable tool for garnering press coverage and growing a brand's public profile.

Ethics: it can get you past that career plateau

Ethics: it can get you past that career plateau

Ethics challenges complacency, is a natural disruptor, and can expand your career options.

The untold things I remember about Lee Iacocca

The untold things I remember about Lee Iacocca

Some lesser-known stories about interactions with the legendary auto executive.

The risks of using faux influencers

The risks of using faux influencers

They're cheaper than real celebrities, but are virtual influencers right for your brand?

Both sides: Was Nike's decision to pull the 'Betsy Ross flag' sneaker the right move?

Both sides: Was Nike's decision to pull the 'Betsy Ross flag' sneaker the right move?

Did Nike need to do this? Arguments from both sides.

Ethics can land you that next job

Ethics can land you that next job

Using ethics strategically, will move you past a career plateau.

Measuring PR correctly

Measuring PR correctly

Four tips on getting the most from PR analytics.

'I left work as Michael and returned as Maeve': A corp comms MD on coming out as transgender at Goldman Sachs

'I left work as Michael and returned as Maeve': A corp comms MD on coming out as transgender at Goldman Sachs

Behind-the-scenes PR pro Maeve DuVally had to inform both coworkers and the press about the transition.

What a preacher can teach brands about apologizing

What a preacher can teach brands about apologizing

Crisis comms pros could learn from former Army Chaplain David Peters.

Big PR shops fail to shine but it's not all doom and gloom in Cannes

Big PR shops fail to shine but it's not all doom and gloom in Cannes

It has been another disappointing year for PR agencies at Cannes, but some comms shops are indeed proving their creative chops.

It's a good time to be a cow

It's a good time to be a cow

5 things to know about the plant-based sector.

Competing for the Cannes Young Lions: why your first idea is your worst idea

Competing for the Cannes Young Lions: why your first idea is your worst idea

Ditch your first idea and don't pitch like a robot, say the winners of the U.S. Cannes Young Lions PR competition.

What to ask potential crisis counselors

What to ask potential crisis counselors

How to weed out the behaviors that give crisis and reputation management a bad rap.

'Disappointing and tone deaf': Why Kraft shouldn't sugarcoat the truth with Salad Frosting

'Disappointing and tone deaf': Why Kraft shouldn't sugarcoat the truth with Salad Frosting

Spool CEO Catherine Merritt on why #LieLikeAParent rubbed her the wrong way.

Pride for profit

Pride for profit

Pride month arrives with a wave of corporations hoping to profit with rainbow-themed campaigns.

How PR firms can avoid killing the attorney-client privilege

How PR firms can avoid killing the attorney-client privilege

A federal court case provides guidance for PR firms working with clients and their lawyers.

Making noise in the quiet period

Making noise in the quiet period

How to capitalize on an IPO without running afoul of the SEC.

Game of coverage: The diary of a Westeros PR man

Game of coverage: The diary of a Westeros PR man

Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.

The big three of 21st century communications

The big three of 21st century communications

The 20th century elites were surprised by President Trump's use of Twitter and the rise of #metoo and they'll be surprised at the next thing.

Intentions versus intentionality

Intentions versus intentionality

The marketing industry talks a good diversity and inclusion game, but good intentions aren't enough.

Harry Kane's response to trolls has raised his brand and his reputation

Harry Kane's response to trolls has raised his brand and his reputation

Last week Tottenham Hotspur reached the final of the Champions League for the first time in their history.

It's only artificial if you ignore the intelligence

It's only artificial if you ignore the intelligence

When it comes to AI, be strategic and avoid shiny object syndrome at all costs.

Why AI will never completely replace comms pros

Why AI will never completely replace comms pros

Our robot overlords can't crack a joke, and that will be their downfall, according to Jason Stanford and Peter Zandan of Hill+Knowlton Strategies.

AI and communications: the new imperative

AI and communications: the new imperative

Comms pros must champion the responsible and ethical use of artificial intelligence.

Pitching news that isn't

Pitching news that isn't

Yes, you do have options when you're asked to pitch something with no inherent news value.