Opinion

Ice Bucket Challenge's Pat Quinn: an ordinary kid who changed the world

Ice Bucket Challenge's Pat Quinn: an ordinary kid who changed the world

North 6th Agency CEO Matt Rizzetta remembers ALS Ice Bucket Challenge co-founder Pat Quinn, who passed away Sunday.

Black Friday is now black November

Black Friday is now black November

Retail strategies are forcing PR pros to pivot, says Kite Hill PR's Jeanne Meyer.

While everyone was counting presidential votes, cannabis PR went to work

While everyone was counting presidential votes, cannabis PR went to work

There was no uncertainty for cannabis PR pros on election night, says Rosie Mattio.

How to stay out of the DOJ's crosshairs

How to stay out of the DOJ's crosshairs

The Department of Justice is investigating and prosecuting PR pros for FARA violations, says Nick Lewin.

Development of vaccine boosts pharma’s reputation – but curb your enthusiasm

Development of vaccine boosts pharma’s reputation – but curb your enthusiasm

Right now, there’s no better route to great PR than giving the world a tool to curb COVID-19.

Comms tech is critical for effective cyber incident response

Comms tech is critical for effective cyber incident response

In a world where increased cyber attacks are part of “the new normal,” communications technologies should be part of the new response.

Celebrities and brands are driving voter advocacy

Celebrities and brands are driving voter advocacy

Local organizations, activists and politicians played key roles in turning out the vote, but new trends emerged that proved especially effective, says Sequoia Baker.

5 ads that won it for Joe Biden

5 ads that won it for Joe Biden

Biden spent more money on advertising than any other presidential election candidate.

Planning a post-election PR strategy

Planning a post-election PR strategy

We may not know the winner, but we do know how to keep business rolling.

If at first you don’t succeed, look to the brand ambassadors

If at first you don’t succeed, look to the brand ambassadors

Brand ambassadors can help save a company when its own comms team fails.

Four election trends to watch next week

Four election trends to watch next week

Powerful dynamics are creating ripples in the election conversation cycle.

Pharma reputation during COVID-19 hits inflection point

Pharma reputation during COVID-19 hits inflection point

Wendy Lund, CEO of GCI Health, discusses the opportunity for pharma communicators to lead the way in information.

Why you need a war room

Why you need a war room

And why you shouldn't assign media monitoring to junior staffers.

What a Trump or Biden win means for comms firms

What a Trump or Biden win means for comms firms

A lot rides on the election for comms and marketing firms vying for federal contracts.

Why 'Send Noods' was a cheesy fail

Why 'Send Noods' was a cheesy fail

I’m not clutching my pearls, I'm offended over how a bad an idea this was.

Why a human made Ocean Spray’s best commercial of all time

Why a human made Ocean Spray’s best commercial of all time

Madison Avenue firms have lost touch with the creativity that sparks in today’s digital first-world.

In PR, "stunt" should not be a dirty word

In PR, "stunt" should not be a dirty word

PR stunts are the source of a massive amount of the news for the public.

How to use Google Analytics to measure ROI beyond buzzwords

How to use Google Analytics to measure ROI beyond buzzwords

Here are three metrics to measure the impact of PR campaigns.

Tesla is reimagining, not eliminating PR

Tesla is reimagining, not eliminating PR

PR is dead. Long live PR.

What seatbelts, smoking and drunk driving teaches us about COVID-19

What seatbelts, smoking and drunk driving teaches us about COVID-19

Quoting statistics and scolding people won't get them to wear masks or social distance.

Wrong turn: Four reasons why Tesla ditching its PR team may backfire

Wrong turn: Four reasons why Tesla ditching its PR team may backfire

Earlier this week, Tesla, the world’s most highly valued automaker, made the audacious decision to apparently dissolve its company-wide PR department.

Fred Perry vs Proud Boys: Why concede the match when you could return serve?

Fred Perry vs Proud Boys: Why concede the match when you could return serve?

Fred Perry, placed under pressure by its association with a far-right movement, discontinued one its best-selling polo shirts. This is a missed opportunity to win the battle by changing the rules of the game.

Section 230 is under fire no matter who wins the election

Section 230 is under fire no matter who wins the election

Anti-tech sentiment will persist regardless.

CCOs: from "yes person" to trailblazers

CCOs: from "yes person" to trailblazers

PR executives used to relay decisions, now they help make them.

No more business as usual as purpose takes deserved place

No more business as usual as purpose takes deserved place

“Gen Z is not afraid to speak out when they see bad behavior or when a company gets it wrong,” says Porter Novelli CMO Kate Cusick.