Opinion

CCOs: from "yes person" to trailblazers

CCOs: from "yes person" to trailblazers

PR executives used to relay decisions, now they help make them.

No more business as usual as purpose takes deserved place

No more business as usual as purpose takes deserved place

“Gen Z is not afraid to speak out when they see bad behavior or when a company gets it wrong,” says Porter Novelli CMO Kate Cusick.

Pay-for-performance PR is bad news

Pay-for-performance PR is bad news

Just like weeds, the bogus idea of pay-for-performance PR never seems to stop coming around.

Torod Neptune: Racial inequality in PR is deplorable

Torod Neptune: Racial inequality in PR is deplorable

Lenovo’s CCO sends an urgent call to action to the PR industry to end the racial injustice and inequality that is still too prevalent in its ranks.

The only woman in the room

The only woman in the room

A book on PRWeek Hall of Famer Marilyn Laurie chronicles the barriers she faced rising to the C-suite and the role of advocates in breaking gender stereotypes.

Why COVID-19 news jacking isn’t as bad as you think

Why COVID-19 news jacking isn’t as bad as you think

News jacking, when done tastefully, can serve the public in times of crisis.

Doing more with less: How to maximize PR impact with the tech you already have

Doing more with less: How to maximize PR impact with the tech you already have

As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.

The reckoning is here for China's global tech giants

The reckoning is here for China's global tech giants

To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.

COVID-19 is changing how we talk to patients

COVID-19 is changing how we talk to patients

How to approach patient advocacy during a pandemic

Adjust, don’t derail, your CES plans

Adjust, don’t derail, your CES plans

This year's CES may be virtual. But don't scrap all your in-person planning.

Giving PR an equal seat at the table with sales and marketing

Giving PR an equal seat at the table with sales and marketing

The latest evolution of monitoring pairs fast tech with the best qualities of human experts.

How I went from distrusting PR people to becoming a flack

How I went from distrusting PR people to becoming a flack

Good flacks promise and deliver, but PR people also fail on these fronts.

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.

Focus on what’s vital, not what’s easily visible

Focus on what’s vital, not what’s easily visible

Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.

The benefits of having one PR agency

The benefits of having one PR agency

Having a single PR shop isn’t the right solution for every brand.

Top PR firms consulting on racism have one big problem: They’re all white

Top PR firms consulting on racism have one big problem: They’re all white

The biggest PR agencies need to get their own houses in order to credibly counsel clients on diversity and inclusion.

Comms and the Americans with Disabilities Act

Comms and the Americans with Disabilities Act

Avoid the common mistakes most brands make

In crisis response, start with real-time listening

In crisis response, start with real-time listening

Too many companies don’t have a crisis plan, or the platforms to help them formulate one.

Communicating during a pandemic bankruptcy

Communicating during a pandemic bankruptcy

A few simple rules can make a tough situation better.

PR payola schemes poison media integrity

PR payola schemes poison media integrity

It’s time for U.S. regulators to clamp down.

Elevating Black voices in public relations

Elevating Black voices in public relations

Our industry must move faster to close gaps in hiring, retention, and promotion.

To build the Agency of the Future, measure like a media company

To build the Agency of the Future, measure like a media company

Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.

Worst-case scenarios are real

Worst-case scenarios are real

Are you prepared for the worst that 2020 can toss at you?

It’s time for TikTok, just don’t overthink it

It’s time for TikTok, just don’t overthink it

The popular social network prioritizes fun, not high production values

A conversation with tech stack guru Scott Brinker on comms tech

A conversation with tech stack guru Scott Brinker on comms tech

On optimism for the PR tech stack and siloes breaking down with marketing technology.