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Opinion
Focus on what’s vital, not what’s easily visible
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
The benefits of having one PR agency
Having a single PR shop isn’t the right solution for every brand.
Top PR firms consulting on racism have one big problem: They’re all white
The biggest PR agencies need to get their own houses in order to credibly counsel clients on diversity and inclusion.
Comms and the Americans with Disabilities Act
Avoid the common mistakes most brands make
In crisis response, start with real-time listening
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
Communicating during a pandemic bankruptcy
A few simple rules can make a tough situation better.
PR payola schemes poison media integrity
It’s time for U.S. regulators to clamp down.
Elevating Black voices in public relations
Our industry must move faster to close gaps in hiring, retention, and promotion.
To build the Agency of the Future, measure like a media company
Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.
Worst-case scenarios are real
Are you prepared for the worst that 2020 can toss at you?
It’s time for TikTok, just don’t overthink it
The popular social network prioritizes fun, not high production values
A conversation with tech stack guru Scott Brinker on comms tech
On optimism for the PR tech stack and siloes breaking down with marketing technology.
Why CEOs use LinkedIn during crises
CEOs are increasingly using LinkedIn for crisis comms.
Will the pandemic kill sexist schmoozing?
Under the lockdown, winning business is more about competence and less about charm, says Bevel CEO Jessica Schaefer.
How comms teams should gear up to cope with the ‘new normal’
Smart sales and marketing teams will lean on tech stacks that are responsive to rapid change, says Kim Davis.
Racism: a societal problem and a serious business problem
Companies need to understand that this is a watershed moment.
The science of using influencers made simpler by data
Influencers aren’t going away. But data could make working with them easier.
Correcting a centuries-old wrong begins with looking in the mirror
Too often, corporations turn to large PR agencies that don't have a single person of color on their executive staff.
3 questions for CEOs to ask themselves before weighing in on racial injustice
Before making any public comment, take a hard look at the policies and practices in your organization.
Pandemic be damned, organic growth starts now
One of the principles of organic growth is getting paid properly for the work you do.
Rochelle Ford: It’s time to replace the broken contract with America
America is burning and will likely get worse, until there is real change.
With lawmakers at home, "outside-in" PR matters more than ever
As the saying goes, all politics is local.
Missing the office camaraderie
One agency leader longs for the days of water cooler conversations.
Let's all avoid COVID-19 narratives based on pity and fear
During a pandemic, positive communications are more important than ever.
What’s in your social distancing stack?
Platforms for productivity monitoring, internal comms and just interacting.
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