Cannes Lions PR judge and Red Havas managing director Rachael Sansom highlights trends she has observed in the PR entries to this year’s Festival of Creativity.
The pandemic has dramatically changed our relationships with clients, and business is no longer just business, says Bob Brody.
Why work with the touchy clients in the legal profession? Joshua Peck offers a few reasons.
Sorry to say it, but it’s true.
A letter from the desk of a lesbian creative director.
How social media helps B2B marketers connect.
Social duty of care goes way beyond advertising, argues Hearts & Science's Penney Soon.
Sometimes it just doesn't work out. A few reasons why from The Stevens Group's Art Stevens.
We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.
VaynerMedia London's managing director, Sarah Baumann, explains the lessons she learned when her agency took Avon onto TikTok about how heritage brands can win like digital natives.
We need to act with urgency without mindlessly rushing forward, issuing statements for the sake of appearances. Words matter, but actions matter more, say True Mosaic cofounders Emily Graham and Bia Assevero.
Offices aren’t dead, they’re simply evolving. And urban real-estate players and businesses alike need help spreading the word, argues George Shea.
Global Accessibility Awareness Day feels the right time to highlight just how integral accessible online experiences are for young people.
PRWeek columnist Don Spetner explains why having the wisdom and foresight to transition to a younger generation is a key trait for a leader.
For years, scientists, activists and leaders have advocated the need for and the economic opportunities in future-proofing our society against climate change, notes David Harris Kolada.
Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.
A look back at what went awry in 12 clubs’ board rooms can inform practically all PR campaigns.
The question is no longer will there be enough COVID vaccine for all adult Americans, but whether enough Americans will take it.
Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.
Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.
As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.
Recording artist and Stationhead cofounder Ryan Star explains why passive audio and in-app interaction drives more engagement than Instagram or TikTok.
Some PR pros worry they are about to be replaced by robots, but tech veteran Mark Weiner believes the human touch will always be an intrinsic part of the communications industry.
Going beyond words is the only way to engage on a meaningful level amid the pandemic.
When a creator is excited about a brand partnership, creative has room to shine.