Opinion

Coronavirus communicators face an infodemic

Coronavirus communicators face an infodemic

But Zignal Labs and nonprofit the Public Good Projects are helping them navigate the chaos.

Finding inspiration in the face of disaster

Finding inspiration in the face of disaster

A few quick tips to help you find creativity in these trying times.

Four ways for brands to succeed after COVID-19

Four ways for brands to succeed after COVID-19

Prepare now for a strong post-pandemic marketing and communications strategy.

People want to hear from brands during the pandemic

People want to hear from brands during the pandemic

Consumers want to hear the same amount or more from brands, says an Opinium survey.

Brunswick data: Americans expect tough post-pandemic economy

Brunswick data: Americans expect tough post-pandemic economy

Americans expect a bumpy recovery after the pandemic, according to a Brunswick Group poll.

WPP's Mark Read: Our industry's work matters more than ever

WPP's Mark Read: Our industry's work matters more than ever

We need to pull together as colleagues, as agencies and as an industry, says WPP's CEO.

The coronavirus will obliterate the traditional agency model

The coronavirus will obliterate the traditional agency model

Brick and mortar PR agencies large and small face a day of reckoning says Mark Rose of Finsquared.

Now is not the time to overlook internal communications

Now is not the time to overlook internal communications

If you’ve been giving internal comms short shrift, reexamine, and do it now.

The secret world of influencers

The secret world of influencers

Internet disinformation is predictable and can be managed, says Robert Matney, MD at Yonder.

Disrupt Aging Collection rejects stereotypes and alters attitudes

Disrupt Aging Collection rejects stereotypes and alters attitudes

AARP and Getty Images want to change societal perceptions of the 50-plus community.

One word for your childhood

One word for your childhood

Industry icons shed a light on experiences that shaped them into who they are today.

Dodging reputational shots this election season

Dodging reputational shots this election season

Brands and comms pros can navigate the reputational chaos of the 2020 election, says Dag Vega of BCW.

Work life balance? Yeah right!

Work life balance? Yeah right!

Why have wellness benefits if agencies won't promote them, asks Sarah Moloney of KWT Global.

Baby, the thrill is gone

Baby, the thrill is gone

You can still get results after the hype around a client dies, says Suzanne Block of Merritt Group.

Measuring Kevin Akeroyd’s legacy at Cision

Measuring Kevin Akeroyd’s legacy at Cision

And what’s next for Cision after its CEO and chief visionary left.

When brands treat job candidates poorly, it costs them money

When brands treat job candidates poorly, it costs them money

Job candidates don't get the love they deserve, and it's hurting your brand's reputation says Omer Tadjer, the CEO and co-founder of Comeet.

Agency pros are often more skilled than in-house people

Agency pros are often more skilled than in-house people

It's a myth that in-house experience is better when hiring for in-house positions, says Eric Doyle, SVP at Spark.

The tech stack questions PR pros should dare to ask

The tech stack questions PR pros should dare to ask

Procuring comms tech is a thorny process. PR pros should demand greater transparency to avoid wasting money.

Can we please avoid corntroversy-style gimmicks this Super Bowl?

Can we please avoid corntroversy-style gimmicks this Super Bowl?

Our work shouldn't be an afterthought in a marketing gimmick, says Kevin Ross, a corn farmer and president of the National Corn Growers Association.

Business can't succeed in a world ravaged by climate change

Business can't succeed in a world ravaged by climate change

Business leaders must look past shareholder value to all stakeholders, says Barri Rafferty, CEO and president of Ketchum.

The PR fallout from iHeart Media's layoffs

The PR fallout from iHeart Media's layoffs

The death of local radio is bad for PR, says Dustin Siggins, the founder of Proven Media Solutions.

Brands can close the Thunberg/Trump divide

Brands can close the Thunberg/Trump divide

Brands can help society cross seemingly unbridgeable chasms, says Melissa Waggener Zorkin, global CEO and founder, WE.

Welcome to Dashboard: Charting the future of comms tech

Welcome to Dashboard: Charting the future of comms tech

Our mission statement: Guide you through the ever-more-complicated world of communications technology.

Eight integrated media trends for 2020

Eight integrated media trends for 2020

The 20s looks to be another roaring decade, says Olga Fleming CEO of Y&R PR.

20 trends for the 2020s

20 trends for the 2020s

Today's global elites won't deal well with the coming disruptive forces, says Robert Moran, a partner at the Brunswick Group.