Encouraging curiosity can minimize false assumptions, judgment and unwarranted tension and strife.
The tactic may not work for family brands.
Many people push brands to be authentic. But what does that mean, asks Tom Biro MD at Rusty George Creative.
PR firms should take the proper steps to preserve the attorney-client privilege.
Communities deliver value on three fronts and can be as impactful as earned media, says Scott Gerber, CEO of The Community Company.
A Boston University crisis comms class chose Facebook as its focus. Here's what students thought Zuckerberg's company should be doing.
Be careful when writing and pitching op-eds, says Bob Brody, SVP, media strategist and editorial specialist at Powell Tate.
Phil Collins started it. The magician Paul Daniels, boxer Frank Bruno and composer Andrew Lloyd Webber were quick to follow.
Transparency is more than just keeping regulators out of executives' hair, says the CEO of WE Communications Melissa Waggener Zorkin.
Many companies miss the opportunity to communicate proactively and directly with their most critical stakeholders - employees.
California governor Gavin Newsom's health care plan is sure to be in the spotlight on the national scene. Healthcare organizations must prepare for the aftershock emanating from the West Coast.
Being an activist doesn't require spending 70 hours a week marching in protests or writing emails, says Shannon Bowen, professor of PR ethics at the University of South Carolina.
For Trump, it's all about making the biggest, most audacious media splash in order to dominate the narrative or deflect the negative.
Even in the age of smartphones, Tweets, Instagram, Facebook and LinkedIn posts, and content creation, media relations still drives public relations.
If once, the challenge was digitizing the workplace, the challenge now is to humanize it.
The new year requires some new tactics, says Eileen Sheil, Cleveland Clinic
Women's enragement, ethical technologies, and...Instagrammable churches and schools? What to watch for in 2019.
And embracing media relations expertise as the core of what they do.
Consumer habits and expectations keep changing, and that's good, says Maria Garrido, CEO of Havas X.
Mindshare's Rachel Lowenstein says the industry has the opportunity to push for change at this year's CES.
When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.
Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.
Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.
Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead
The owners of PR firms can find themselves answering to regulators if they are not careful, says attorney Michael Lasky