Opinion

My house burned down and my agency is stronger

By Tom Lindell, Exponent PR, September 20, 2019

Personal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based Exponent PR

Purpose allows brands to have hard conversations

By Jeff Fromm, Barkley, September 19, 2019

Consumers, employees and investors have companies in a vice grip of change, says author and speaker Jeff Fromm.

Employee turnover is a good thing

By Rachel Hadley, Kite Hill PR, September 13, 2019

Agency leaders should calm down about employee turnover, says Rachel Hadley, president of Kite Hill PR.

Five ways to screw up live video

By George F. Snell III, Matter, September 06, 2019

Some branded live video is downright awful, says George F. Snell III, GM and executive producer at Matter.

Radio reaches almost everyone

By Shel Lustig, MediaTracks Communications, September 03, 2019

Radio should be part of your consumer PR and marketing campaign, says Shel Lustig, president and co-founder of MediaTracks Communications.

Americans think CEOs do care about more than shareholders

By Robert Moran, Brunswick Group, September 03, 2019

But they must back their words with actions, says a Brunswick Group survey about the Business Roundtable's new model of corporate purpose.

When candidates attack!

By Michael Kempner, MWWPR, August 30, 2019

A comment, tweet or offhand reference by a candidate can put your company at risk, says Michael Kempner, founder and CEO of MWWPR.

Working in cannabis is no longer a risk, and it never was

By Lewis Goldberg, KCSA Strategic Communications, August 27, 2019

In 2014, there were no serious business-financial PR/IR firms in cannabis, says Lewis Goldberg of KCSA Strategic Communications.

Business challenge lessons learned

By Angela Chitkara, City College of New York, August 26, 2019

There is no better way to luxuriate in solving business problems than in the time and space of a classroom

August 19 was a landmark day for purpose

By Brad MacAfee, Porter Novelli, August 23, 2019

Congratulations to the 181 companies who committed to leading with purpose, says Brad MacAfee, CEO of Porter Novelli.

It's time for companies to treat purpose like a verb

By Carol Cone, Carol Cone On Purpose, August 23, 2019

More corporations are taking stands, but social purpose pioneer Carol Cone says there's a widening gap between conversation-provoking creative ideas and actions that support a long-term, deeply embedded purpose.

The robots are here, but creativity can fend them off

By Barri Rafferty, Ketchum, August 23, 2019

Data is the fuel and creativity is the engine, says Barri Rafferty, partner, president and CEO of Ketchum.

From mentions to business impact: The new rules of PR measurement

By Josh Ginsberg, Zignal Labs, August 16, 2019

Mentions, share of voice and sentiment may not be cutting it, says Josh Ginsberg, CEO of Zignal Labs.

Controversial clients and the new office politics

By Rum Ekhtiar, Rum and Co., August 09, 2019

Agency employees are rebelling against controversial clients. And there's a right way to handle it, says Rum Ekhtiar, founder of Rum and Co.

Ten memories from Miami: The ColorComm Conference 2019

By Gideon Fidelzeid, August 02, 2019

Gideon Fidelzeid shares highlights from the sixth-annual event, which took the diversity and inclusion conversation to another level.

Twitter, do better!

By Eric Hollister Williams, Precision Strategies, August 02, 2019

Twitter's response to President Trump shows how inauthentic corporations can be about social justice, says Eric Hollister Williams of Precision Strategies.

The PR profession doesn't seem to care about fake news

By Mark Harris, University of Alabama, July 26, 2019

According to recent studies, PR pros are fairly blase about the threat of fake news and information.

To build teams for the future, ditch the job description

By Katie Boylan, Target, July 25, 2019

Communicators who can work collaboratively with a range of stakeholders have an advantage over the competition, says Target chief communications officer Katie Boylan.