Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
Having a single PR shop isn’t the right solution for every brand.
The biggest PR agencies need to get their own houses in order to credibly counsel clients on diversity and inclusion.
Avoid the common mistakes most brands make
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
A few simple rules can make a tough situation better.
It’s time for U.S. regulators to clamp down.
Our industry must move faster to close gaps in hiring, retention, and promotion.
Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.
Are you prepared for the worst that 2020 can toss at you?
The popular social network prioritizes fun, not high production values
On optimism for the PR tech stack and siloes breaking down with marketing technology.
CEOs are increasingly using LinkedIn for crisis comms.
Under the lockdown, winning business is more about competence and less about charm, says Bevel CEO Jessica Schaefer.
Smart sales and marketing teams will lean on tech stacks that are responsive to rapid change, says Kim Davis.
Companies need to understand that this is a watershed moment.
Influencers aren’t going away. But data could make working with them easier.
Too often, corporations turn to large PR agencies that don't have a single person of color on their executive staff.
Before making any public comment, take a hard look at the policies and practices in your organization.
One of the principles of organic growth is getting paid properly for the work you do.
America is burning and will likely get worse, until there is real change.
As the saying goes, all politics is local.
One agency leader longs for the days of water cooler conversations.
During a pandemic, positive communications are more important than ever.
Platforms for productivity monitoring, internal comms and just interacting.