Information Links
Opinion
CCOs: from "yes person" to trailblazers
PR executives used to relay decisions, now they help make them.
No more business as usual as purpose takes deserved place
“Gen Z is not afraid to speak out when they see bad behavior or when a company gets it wrong,” says Porter Novelli CMO Kate Cusick.
Pay-for-performance PR is bad news
Just like weeds, the bogus idea of pay-for-performance PR never seems to stop coming around.
Torod Neptune: Racial inequality in PR is deplorable
Lenovo’s CCO sends an urgent call to action to the PR industry to end the racial injustice and inequality that is still too prevalent in its ranks.
The only woman in the room
A book on PRWeek Hall of Famer Marilyn Laurie chronicles the barriers she faced rising to the C-suite and the role of advocates in breaking gender stereotypes.
Why COVID-19 news jacking isn’t as bad as you think
News jacking, when done tastefully, can serve the public in times of crisis.
Doing more with less: How to maximize PR impact with the tech you already have
As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.
The reckoning is here for China's global tech giants
To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.
COVID-19 is changing how we talk to patients
How to approach patient advocacy during a pandemic
Adjust, don’t derail, your CES plans
This year's CES may be virtual. But don't scrap all your in-person planning.
Giving PR an equal seat at the table with sales and marketing
The latest evolution of monitoring pairs fast tech with the best qualities of human experts.
How I went from distrusting PR people to becoming a flack
Good flacks promise and deliver, but PR people also fail on these fronts.
What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world
The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.
Focus on what’s vital, not what’s easily visible
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
The benefits of having one PR agency
Having a single PR shop isn’t the right solution for every brand.
Top PR firms consulting on racism have one big problem: They’re all white
The biggest PR agencies need to get their own houses in order to credibly counsel clients on diversity and inclusion.
Comms and the Americans with Disabilities Act
Avoid the common mistakes most brands make
In crisis response, start with real-time listening
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
Communicating during a pandemic bankruptcy
A few simple rules can make a tough situation better.
PR payola schemes poison media integrity
It’s time for U.S. regulators to clamp down.
Elevating Black voices in public relations
Our industry must move faster to close gaps in hiring, retention, and promotion.
To build the Agency of the Future, measure like a media company
Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.
Worst-case scenarios are real
Are you prepared for the worst that 2020 can toss at you?
It’s time for TikTok, just don’t overthink it
The popular social network prioritizes fun, not high production values
A conversation with tech stack guru Scott Brinker on comms tech
On optimism for the PR tech stack and siloes breaking down with marketing technology.
News by email...
-
Soho House on hunt for new comms chief
-
Purpose Awards EMEA 2020: winners revealed
-
Movers & Shakers: Morrisons, YouTube, Tulchan, Deliveroo, BCW, Grayling and more
-
WPP names first global corporate affairs chief
-
TikTok chooses agencies for six-figure policy and public affairs briefs
-
Travel and luxury PR agencies in merger