Opinion

What can we learn from Starbucks in a racially charged PR crisis?

By Alexis Davis Smith, PRecise Communications, April 20, 2018

Lessons from Starbucks' approach to the crisis.

Brazil is not for beginners

By By Alasdair Townsend, founder & managing partner, Sherlock Communications, April 17, 2018

It's the eighth-largest economy in the world and has a population of 210 million - but brands must be properly prepared if they are to market effectively in Brazil.

The post-Sorrell interregnum at WPP will be a difficult period for the company

By Julie Langley, April 16, 2018

Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away - at this level many are working to at least six months' notice.

WPP CEO Sorrell's final thoughts on PR

By Steve Barrett, April 14, 2018

Before he resigned as CEO, Martin Sorrell gave PRWeek his thoughts on the PR industry and WPP's agencies in the PR and public affairs sectors.

The blurring lines between internal and external comms

By Eileen Sheil, Cleveland Clinic, April 13, 2018

As other parts of marketing come together, so must internal and external relations.

The AI Revolution and selfishness: What it means for PR

By Shannon Bowen, University of South Carolina, April 06, 2018

AI is progressing at a tremendous rate and it is being implemented faster than we humans can comprehend

Ask Renee... How are agencies applying data and analytics in their client services?

By Renee Wilson, PR Council, April 06, 2018

Clients are demanding more data and analytics and successful communications strategies rely on it.

Al Golin: Building a modern legacy

By Fred Cook, April 05, 2018

Golin's former CEO looks back on lessons learned from the agency's patriarch.

Facebook's privacy concerns will reverberate far beyond social media

By Tom Biro, Rusty George Creative, April 02, 2018

The long-term value of "drawing attention" to a company's policies on privacy for its employees and customers far outweighs the short-term downside of pretending there's not a problem.

Editor's Letter: PR leaders take action to create equitable cultures

By Steve Barrett, April 02, 2018

A PRWeek survey showed over half of respondents experienced sexual harassment in the workplace - 31% more than six times - but an overwhelming majority didn't report it

Spetner: On the path to mastery, one must appreciate grunt work

By Don Spetner, March 30, 2018

The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.

Sexual harassment survey results: Change requires a hard look at our behavior

By Bernadette Casey, March 29, 2018

Progress and parity need grassroots culture change, PRWeek's Bernadette Casey says.

Barri Rafferty: PR industry has an obligation to reimagine stereotypes

By Barri Rafferty, CEO, Ketchum, March 29, 2018

Raising awareness shouldn't just be a topic for International Women's Day, but a focus year-round, says the Ketchum CEO

C-suite issues PR a license to lead

By By Matt Ragas and Ron Culp, DePaul University, March 28, 2018

Faculty leaders distilled the wisdom of 20 CCOs and top CEOs in their latest book to define the key role of PR in providing strategic counsel to the C-suite.

The currency of self-worth, and why women can take it to the bank

By Rashada Whitehead, KGBerry, March 23, 2018

Women's History Month is an opportune time to highlight and celebrate the accomplishments of women.

The New CCO: Chief Conscience Officer

By Corey duBrowa, March 19, 2018

Salesforce CCO evokes the words of George Washington to define the fundamental opportunity for communicators to lead: "Labor to keep alive in your breast that little spark of celestial fire, called conscience."

Preventing the next bad review on Glassdoor

By Michael Lasky, Davis & Gilbert, March 16, 2018

Most PR firms and the clients they serve are already familiar with Glassdoor. Those that have not yet had an employee post a review are likely to encounter it soon.