Opinion

Data and analytics prove PR’s business value has never been greater

Data and analytics prove PR’s business value has never been greater

It’s time for the industry to show its confidence by proving it, says Proof’s Mark Stouse.

5 ways to help clients build authentic relationships with Black consumers

5 ways to help clients build authentic relationships with Black consumers

Companies must create genuine relationships with Black consumers and employ experts who understand today’s communications landscape.

Why traditional PR Is dying

Why traditional PR Is dying

The traditional PR model is obsolete, says Ian Bruce.

Agencies are rightly concerned about how and when staff come back to the office, but what if they don’t?

Agencies are rightly concerned about how and when staff come back to the office, but what if they don’t?

COVID-19 has made virtual agencies not only acceptable but hard to argue against.

Clubhouse isn't perfect, but for PRs there's a lot to get excited about

Clubhouse isn't perfect, but for PRs there's a lot to get excited about

In the early hours of Monday morning, Elon Musk ‘broke’ Clubhouse.

What did you call me?

What did you call me?

More than half of adults over 65 think the word elderly is offensive, says Christian Worstell of MedicareAdvantage.com.

Cancelling Trump was the wrong type of PR for Big Tech

Cancelling Trump was the wrong type of PR for Big Tech

Tech did the right thing for the wrong reasons after the Capitol riot, says comms advisor James Stranko.

Four Super Bowl trends to watch

Four Super Bowl trends to watch

It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”

PR pros should heed Biden's call for truth

PR pros should heed Biden's call for truth

This is a moment for communicators to reexamine what truth means in our profession, says Jennifer Scott.

5 digital trends to watch in 2021

5 digital trends to watch in 2021

Lessons learned in social disinformation and the explosion of gaming from WE’s Trevor Jonas.

How we stop hating PR

How we stop hating PR

It's common sense not to pitch journalists with stories they have no interest in. Yet we do it all the time.

Why we’re at the ‘Garage Band moment’ of data and AI

Why we’re at the ‘Garage Band moment’ of data and AI

And how it will affect the future of big data and public affairs, via Signal Group's Rob Bole.

Confessions of a veteran media specialist

Confessions of a veteran media specialist

Schmoozing the media is like a hunter befriending the deer he's stalking, says PR consultant Bob Brody.

Cut the BS: Let’s just do great work

Cut the BS: Let’s just do great work

Three keys for outstanding agency efforts in 2021.

2021: Hopeful evermore? 6 trends for the year ahead

2021: Hopeful evermore? 6 trends for the year ahead

Get ready for revenge living and a pandemaissance as the world wakes up again.

4 diversity and inclusion predictions for PR in 2021

4 diversity and inclusion predictions for PR in 2021

Moxe's Jaylen Christie on what to expect in D&I next year.

Why 2021 will demand brands prioritize people

Why 2021 will demand brands prioritize people

COVID-19 spotlighted the flaws in measuring success on financial KPIs alone. It’s going to be up to our industry to answer to communities.

How do we celebrate with employees this year?

How do we celebrate with employees this year?

What if we gave employees a sense of connection and belonging for the holidays, asks Dawn-Marie Kerper of Ogilvy.

How 2020 splintered the media landscape

How 2020 splintered the media landscape

Dealing with partisanship and the media won't be easier in the Biden era, says Ken Spain, of Narrative Strategies.

To deal with COVID-19 experiential marketing should go back to its roots

To deal with COVID-19 experiential marketing should go back to its roots

More than ever consumers are yearning for real-life experiences, says John Marchini of Havas Street.

All hail the AI-fueled ESG framework

All hail the AI-fueled ESG framework

Analysts can search information from millions of documents in virtually any language to understand the ESG reputation of organizations and distill it into a “reputation score,” says Signal AI’s Miguel Martinez.

Diversity and inclusion at PRSA New York

Diversity and inclusion at PRSA New York

PRSA-NY is addressing D&I not by talking, but by acting says president-elect Andrew Graham.

Ice Bucket Challenge's Pat Quinn: an ordinary kid who changed the world

Ice Bucket Challenge's Pat Quinn: an ordinary kid who changed the world

North 6th Agency CEO Matt Rizzetta remembers ALS Ice Bucket Challenge co-founder Pat Quinn, who passed away Sunday.

Black Friday is now black November

Black Friday is now black November

Retail strategies are forcing PR pros to pivot, says Kite Hill PR's Jeanne Meyer.

While everyone was counting presidential votes, cannabis PR went to work

While everyone was counting presidential votes, cannabis PR went to work

There was no uncertainty for cannabis PR pros on election night, says Rosie Mattio.