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Opinion
What to ask potential crisis counselors
How to weed out the behaviors that give crisis and reputation management a bad rap.
'Disappointing and tone deaf': Why Kraft shouldn't sugarcoat the truth with Salad Frosting
Spool CEO Catherine Merritt on why #LieLikeAParent rubbed her the wrong way.
Pride for profit
Pride month arrives with a wave of corporations hoping to profit with rainbow-themed campaigns.
How PR firms can avoid killing the attorney-client privilege
A federal court case provides guidance for PR firms working with clients and their lawyers.
Making noise in the quiet period
How to capitalize on an IPO without running afoul of the SEC.
Game of coverage: The diary of a Westeros PR man
Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.
The big three of 21st century communications
The 20th century elites were surprised by President Trump's use of Twitter and the rise of #metoo and they'll be surprised at the next thing.
Intentions versus intentionality
The marketing industry talks a good diversity and inclusion game, but good intentions aren't enough.
Harry Kane's response to trolls has raised his brand and his reputation
Last week Tottenham Hotspur reached the final of the Champions League for the first time in their history.
It's only artificial if you ignore the intelligence
When it comes to AI, be strategic and avoid shiny object syndrome at all costs.
Why AI will never completely replace comms pros
Our robot overlords can't crack a joke, and that will be their downfall, according to Jason Stanford and Peter Zandan of Hill+Knowlton Strategies.
AI and communications: the new imperative
Comms pros must champion the responsible and ethical use of artificial intelligence.
Pitching news that isn't
Yes, you do have options when you're asked to pitch something with no inherent news value.
Data privacy is a reputational issue, and CCOs should be involved
Data governance is an area where smart CCOs must take the lead, says Weber Shandwick's Micho Spring.
What companies can learn from #PeelGate, Samsung's latest PR disaster
How to avoid a product's reputation from being ruined pre-launch.
Crisis communications: why the lawyers always win
Communicators can go toe-to-toe with corporate lawyers and win, says Michael Maslansky, CEO of maslansky + partners.
Get caught being good
Will your personal brand's story be about the highest title you were given or the good you represented?
Everyone loves a comeback story
Sunday was a grand slam win for Tiger Woods and Nike, the brand that stuck with him through tough times.
How Dove's Real Beauty campaign won, and nearly lost, its audience
In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign.
March For Our Lives activism spreads to Times Square
The March For Our Lives message will be shared on billboards in Times Square until the end of April.
Breaking down silos, blending communications and broadening reach
For in-house communications pros, internal silos often prevent some of our best work.
PR pros can help people unite or we can help them divide
In a world full of divisiveness, PR pros can enhance their own worth by being the reasonable voice.
Progress in diversity, equity, and inclusion does not require perfection
Today is Equal Pay Day, a date that symbolizes how far into the year women must work to earn what men have earned in the previous year.
3 common misperceptions about FARA
Comms firms should have the Foreign Agents Registration Act on their radar because the FBI certainly does, says attorney Nick Lewin.
Brands can fall short with poorly thought out April Fools' Day pranks
A perfectly executed brand April Fools' Day joke creates a consumer connection akin to meeting a new friend who gets your humor perfectly.
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Nissan North America shakes up corporate comms leadership
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'I felt like he was a predator': Exclusive sexual harassment survey lifts the lid on abuse in PR industry
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Teneo sells majority stake to CVC Capital Partners
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From chemistry sessions to bloated shortlists, PR chiefs list the good, bad and downright ugly of pitching
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'A shallow, time-wasting beauty parade' - what agency leaders really think about pitching
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Uber combines marketing, comms under PR lead Jill Hazelbaker