Avoiding it on social is hard enough, but what if you’re confronted with it in person?
Patagonia's director of global PR and comms believes corporations have an obligation to do more than just turn a profit and extract from people and the planet.
“Hiring someone is not a favor. It is a two-way relationship and vetted business decision that needs to be mutually beneficial,” notes Kelly Fuller.
The function of comms, and its professionals, have been irrevocably altered, writes Don Spetner.
PRWeek’s September-October issue examines the major players in the push for purpose.
Some may see this decision as a controversial move. I simply see it as the responsible one.
The operative word is “partner.” Treat it as such, and the opportunities are limitless, argues Goodfuse Communications’ Michael Myers.
Hispanic Heritage Month, which begins on September 15, reminds us about communicating with the fastest-growing demographic: U.S.-born Latino youth.
The 5 key components CMOs must know.
Red Havas has implemented several employee-focused initiatives to help those struggling with burnout.
Unlike 20 years ago, private equity firms recognize that the role of marcoms has evolved significantly and is now a critical element of the boardroom discussion.
The pandemic put a halt to in-person, event-focused brand war rooms. That might be a good thing, says Golin’s Stephanie Matthews.
We already knew attention mattered. This year, we discovered just how much.
Ninety percent of consumers say authenticity is important when deciding which brands they like and support, notes the U.S. Polo Assn.'s Stacey Kovalsky.
Awards jurors love campaigns that drive social purpose yet consumers don’t always feel the same. That's according to research from System 1, which compared Cannes Lions winners against other ads.
Why Washington turned on Big Tech, and what it means for the future.
“Companies can no longer afford to be passive participants nor view themselves as benefactors,” says Pinta’s Mike Valdes-Fauli (pictured).
Cruise companies such as Carnival shuttered operations during the pandemic, but CCO Chris Chiames says the industry is aiming to help people get back to normal.
“I landed a segment and online coverage on a popular morning show by going rogue on my media strategy,” says Zeno’s Katie Cwayna.
It can take up to a year before you actually master a new job — and maybe as long before you stop waking up with a pit in your stomach, writes Don Spetner.
If Jassy wins the day as an effective, yet kinder, gentler CEO, it will be a great example that you can succeed while still being kind and considerate.
The LGBTQ+ community can discern the distinction between “pride-washing” and real action, and allies notice, too.
While some feel that an infinite supply of entry-level workers can replace those who burn out, this could undermine the industry’s success, says Lynn Appelbaum.
Brands must resist the urge to return to pre-pandemic communication strategies, says WE’s Matt Ashworth.
“Don’t let the fear of being cast as “inexperienced” stop you from sharing your ideas, trying new strategies or speaking out when something isn’t right,” says Brittany St. Louis.