Opinion

What companies can learn from #PeelGate, Samsung's latest PR disaster

What companies can learn from #PeelGate, Samsung's latest PR disaster

How to avoid a product's reputation from being ruined pre-launch.

Crisis communications: why the lawyers always win

Crisis communications: why the lawyers always win

Communicators can go toe-to-toe with corporate lawyers and win, says Michael Maslansky, CEO of maslansky + partners.

Everyone loves a comeback story

Everyone loves a comeback story

Sunday was a grand slam win for Tiger Woods and Nike, the brand that stuck with him through tough times.

How Dove's Real Beauty campaign won, and nearly lost, its audience

How Dove's Real Beauty campaign won, and nearly lost, its audience

In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign.

March For Our Lives activism spreads to Times Square

March For Our Lives activism spreads to Times Square

The March For Our Lives message will be shared on billboards in Times Square until the end of April.

Breaking down silos, blending communications and broadening reach

Breaking down silos, blending communications and broadening reach

For in-house communications pros, internal silos often prevent some of our best work.

PR pros can help people unite or we can help them divide

PR pros can help people unite or we can help them divide

In a world full of divisiveness, PR pros can enhance their own worth by being the reasonable voice.

Progress in diversity, equity, and inclusion does not require perfection

Progress in diversity, equity, and inclusion does not require perfection

Today is Equal Pay Day, a date that symbolizes how far into the year women must work to earn what men have earned in the previous year.

3 common misperceptions about FARA

3 common misperceptions about FARA

Comms firms should have the Foreign Agents Registration Act on their radar because the FBI certainly does, says attorney Nick Lewin.

Brands can fall short with poorly thought out April Fools' Day pranks

Brands can fall short with poorly thought out April Fools' Day pranks

A perfectly executed brand April Fools' Day joke creates a consumer connection akin to meeting a new friend who gets your humor perfectly.

Women in PR find work-life balance as pay gap narrows

Women in PR find work-life balance as pay gap narrows

The gender pay gap in PR is starting to close, but there is still a long way to go before genuine equality is achieved.

Is time up for the Time's Up advertising movement?

Is time up for the Time's Up advertising movement?

How agencies can work together in the fight for equality and women's rights.

Take the question "why" seriously

Take the question "why" seriously

Shouldn't it be normal to ask the right questions before trying to address a business challenge?

Corporate affairs over the past 20 years has been quite a ride

Corporate affairs over the past 20 years has been quite a ride

Sally Susman, EVP and chief corporate affairs officer at Pfizer, and PRWeek U.S.' In-House Pro of the Past 20 Years, looks back at two decades in corporate affairs.

Non-competes are sometimes non-enforceable

Non-competes are sometimes non-enforceable

PR firms should be aware that non-compete agreements may not be enforceable if the employee is an at-will employee and terminated without cause.

New PR Council chair Gail Heimann on fearless futurism

New PR Council chair Gail Heimann on fearless futurism

PR pros must embrace the new while applying earned and time-honored wisdom, argues Gail Heimann.

Maybe I'm biased...

Maybe I'm biased...

Dispersing power and stepping away from accepted norms pulls people out of their comfort zones, says Rashada Whitehead.

Boeing: A case study of what not to do

Boeing: A case study of what not to do

By letting others speak for them, Boeing missed an opportunity to get this crisis right.

The future is She

The future is She

Here's what the communications and marketing industry can do to bring more women back to work.

SXSW is growing a tech conscience. The ad industry must follow suit

SXSW is growing a tech conscience. The ad industry must follow suit

Discussions are no longer about technology itself but about its human and societal impact. So why is the ad industry not asking the same tough questions?

International Women's Day is a reminder to keep pushing forward

International Women's Day is a reminder to keep pushing forward

Organizational structures were not designed for those outside of the dominant culture, says Soon Mee Kim, Porter Novelli's leader of global diversity and inclusion.

Navigating change requires teamwork

Navigating change requires teamwork

Working together is the only way to change an comms organization, says Eileen Sheil, head of comms at the Cleveland Clinic.

Trust is everything: Facebook writes new page in its story

Trust is everything: Facebook writes new page in its story

Facebook was on the defensive for most of last year, with two thorns in its side harming its reputation the most: the issues of privacy and trust.

Life lessons can help you in PR

Life lessons can help you in PR

Sometimes, the most useful PR skills aren't learned in a classroom, says Aubrey Quinn, MD, Clyde Group.

Values managers and leadership

Values managers and leadership

Values managers, sometimes called "culture czars" or "chief engagement officers" are vital says PR researcher Shannon Bowen.