Opinion

Brands can close the Thunberg/Trump divide

Brands can close the Thunberg/Trump divide

Brands can help society cross seemingly unbridgeable chasms, says Melissa Waggener Zorkin, global CEO and founder, WE.

Welcome to Dashboard: Charting the future of comms tech

Welcome to Dashboard: Charting the future of comms tech

Our mission statement: Guide you through the ever-more-complicated world of communications technology.

Eight integrated media trends for 2020

Eight integrated media trends for 2020

The 20s looks to be another roaring decade, says Olga Fleming CEO of Y&R PR.

20 trends for the 2020s

20 trends for the 2020s

Today's global elites won't deal well with the coming disruptive forces, says Robert Moran, a partner at the Brunswick Group.

The Harold Burson effect

The Harold Burson effect

Leaving Edelman for Burson-Marsteller was a pivotal decision for one PR career, says Chris Boehlke, a principal and co-founder at Bospar.

The wisdom of Harold Burson

The wisdom of Harold Burson

Former Burson-Marsteller CEO Chris Komisarjevsky reflects on the industry founding father.

The high fives and facepalms of cause marketing in 2019

The high fives and facepalms of cause marketing in 2019

Some of last year's campaigns were gems, while others were more questionable says Meredith Ferguson, MD at DoSomething Strategic.

Communicators need 'eyes in the back of their heads' for 2020 election

Communicators need 'eyes in the back of their heads' for 2020 election

With tech advances since 2016, this year's election news cycle will make your head spin, says PRWeek's executive editor Frank Washkuch.

PR has opportunity to undo decades of anti-weed sentiment

PR has opportunity to undo decades of anti-weed sentiment

CCO at cannabis retailer Shryne Group Daniel Yi on how PR is shifting the narrative on cannabis.

Six consumer trends that will mark the next decade

Six consumer trends that will mark the next decade

Look for maximalism, dopamine fasting, MOOP overtaking Goop and more in the 2020s, says Adrianna Bevilaqua, chief creative officer at M Booth.

Comms teams without emotional intelligence will come in second

Comms teams without emotional intelligence will come in second

Many talented young comms pros lack emotional intelligence and critical thinking skills, says Meghan E. Butler, co-founder of Curry+Butler: Writing to Influence.

The basics of AI-powered PR

The basics of AI-powered PR

Robots aren't pitching stories just yet. But programmatic PR can provide a direct path to your audience, says Peter Brand, founder and CEO of Insight Media Labs.

Why six retail execs got pink slips in their Christmas stockings

Why six retail execs got pink slips in their Christmas stockings

The holiday departure of six Bed Bath and Beyond executives seems odd, but makes perfect sense, says Maryville University's Dustin York.

A custom career is the best part of agency life

A custom career is the best part of agency life

But a lack of confidence or effort can derail potentially great PR careers, says Jen Prosek, CEO & founder of Prosek Partners.

Desert storm

Desert storm

How broadcaster DAZN piqued U.S. media interest in a heavyweight championship fight in Saudi Arabia that no journalists wanted to attend.

How Peloton's community defended the brand

How Peloton's community defended the brand

Cultivate your audience, because you never know when you're going to need it, says Catherine Merritt, CEO of Spool.

The first 100 days: What new WeWork CMO Maurice Lévy needs to do

The first 100 days: What new WeWork CMO Maurice Lévy needs to do

The former Publicis Groupe CEO has a task on his hands to turn around the shared workspace company, says Marc Brown, senior research director at the Gartner for Marketers. Here's the approach he should take.

Beyond gender: What is missing in the boardroom?

Beyond gender: What is missing in the boardroom?

The C-suite is great, but comms pros should also be in the board room, says Jennifer Temple, Hewlett Packard Enterprise's CCO.

Ten lessons from ColorComm's Next Generation Summit

Ten lessons from ColorComm's Next Generation Summit

We can't expect young talent to thrive if we don't invest in it, says Lauren Wesley Wilson, founder and CEO of ColorComm.

Brand purpose will be different than you think

Brand purpose will be different than you think

Brands can make a difference, if they go beyond flashy ad campaigns and photo-ops, says Laura Emanuel, VP and director of PR for the Brownstein Group.

Did Chick-fil-A make the right move?

Did Chick-fil-A make the right move?

Chick-fil-A's decision to stop donating to the Salvation Army and the Fellowship of Christian Athletes may not work, says Dustin Siggins, founder of Proven Media Solutions.

Is pitching a client op-ed worth the effort?

Is pitching a client op-ed worth the effort?

Placing op-eds is harder than ever. But they're valuable if done right, says David Fouse, partner and lead strategist at Pinkston.

Like it or not, every employee is a corporate ambassador

Like it or not, every employee is a corporate ambassador

Employees are picking up the megaphone on tough issues, forcing leadership to rethink internal and external comms, says Rum Ekhtiar, founder and partner of Rum & Co.

How to encourage male allies in the comms business

How to encourage male allies in the comms business

Finding and building great allies can be done, says Jennifer Risi, founder of The Sway Effect.

How gun violence sparked a health system's brand purpose

How gun violence sparked a health system's brand purpose

Terry Lynam, SVP and chief PR officer, Northwell Health, on how healthcare organizations can become change agents.