Opinion

The power of AI in PR

The power of AI in PR

Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.

Comms lessons from the European Super League’s short existence

Comms lessons from the European Super League’s short existence

A look back at what went awry in 12 clubs’ board rooms can inform practically all PR campaigns.

Successful vaccination campaigns start with understanding survey bias

Successful vaccination campaigns start with understanding survey bias

The question is no longer will there be enough COVID vaccine for all adult Americans, but whether enough Americans will take it.

Deepfakes and digital avatars: The new celebrity brand ambassadors

Deepfakes and digital avatars: The new celebrity brand ambassadors

Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.

Business acumen is imperative for our profession

Business acumen is imperative for our profession

Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.

AI must acknowledge all sectors of society to serve everyone fairly

AI must acknowledge all sectors of society to serve everyone fairly

As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.

Social audio is a brand new medium

Social audio is a brand new medium

Recording artist and Stationhead cofounder Ryan Star explains why passive audio and in-app interaction drives more engagement than Instagram or TikTok.

Artificial Intelligence: Don’t believe the hype

Artificial Intelligence: Don’t believe the hype

Some PR pros worry they are about to be replaced by robots, but tech veteran Mark Weiner believes the human touch will always be an intrinsic part of the communications industry.

For brands, actions still speak louder than words

For brands, actions still speak louder than words

Going beyond words is the only way to engage on a meaningful level amid the pandemic.

You’re doing it wrong: Common mistakes brands make when working with creators

You’re doing it wrong: Common mistakes brands make when working with creators

When a creator is excited about a brand partnership, creative has room to shine.

5 ways the pandemic has evolved media relations for years beyond COVID-19

5 ways the pandemic has evolved media relations for years beyond COVID-19

Major trends to help clients break through the media clutter.

Spetner: It’s been my privilege, even if I didn’t know it

Spetner: It’s been my privilege, even if I didn’t know it

As more people share their stories about the myriad obstacles they’ve faced, it’s clear how fortunate others have been.

How the PR industry can drive vaccination efforts

How the PR industry can drive vaccination efforts

PR firms can help corporate leaders be a source of truth and trust for their employees.

Bouncing back in 2021: Tough decisions from leadership

Bouncing back in 2021: Tough decisions from leadership

Leaders are built when the chips are down.

Starting your first job in a pandemic

Starting your first job in a pandemic

Gen Z is entering the workforce remotely — and it hasn’t been easy.

I wrote about International Women’s Day six years ago: So what has changed?

I wrote about International Women’s Day six years ago: So what has changed?

While two-thirds of PR professionals the world over are women, 78% of PR CEOs are men. Just 30% of PR C-suites have a woman, let alone many, at the table, notes The Sway Effect's Jennifer Risi.

Pandemic year two requires communicators to inspire hope

Pandemic year two requires communicators to inspire hope

As vaccine distribution improves and green shoots of spring emerge, G&S Business Communications’ VP of client services says PR professionals are ideally positioned to lead the transformation to a new normality.

Mr Potato Head creators burned to a crisp by PR stunt

Mr Potato Head creators burned to a crisp by PR stunt

Last week, Hasbro announced it was rebranding the cherished Mr Potato Head toy brand to simply Potato Head, to “promote gender equality and inclusion”.

Five Key Communication Learnings from COVID-19 Clinical Trials

Five Key Communication Learnings from COVID-19 Clinical Trials

Why communications deserved a seat at the table.

Data and analytics prove PR’s business value has never been greater

Data and analytics prove PR’s business value has never been greater

It’s time for the industry to show its confidence by proving it, says Proof’s Mark Stouse.

5 ways to help clients build authentic relationships with Black consumers

5 ways to help clients build authentic relationships with Black consumers

Companies must create genuine relationships with Black consumers and employ experts who understand today’s communications landscape.

Why traditional PR Is dying

Why traditional PR Is dying

The traditional PR model is obsolete, says Ian Bruce.

Agencies are rightly concerned about how and when staff come back to the office, but what if they don’t?

Agencies are rightly concerned about how and when staff come back to the office, but what if they don’t?

COVID-19 has made virtual agencies not only acceptable but hard to argue against.

Clubhouse isn't perfect, but for PRs there's a lot to get excited about

Clubhouse isn't perfect, but for PRs there's a lot to get excited about

In the early hours of Monday morning, Elon Musk ‘broke’ Clubhouse.

What did you call me?

What did you call me?

More than half of adults over 65 think the word elderly is offensive, says Christian Worstell of MedicareAdvantage.com.