Opinion

Pay-for-play is everywhere

Pay-for-play is everywhere

The lines between paid and organic are blurry and getting blurrier.

3 things marketers can learn from Star Wars

3 things marketers can learn from Star Wars

Technology. Get it right, you can make a blockbuster. Get it wrong, and it becomes a distraction.

What you can learn from the repositioning of Brand Taylor Swift

What you can learn from the repositioning of Brand Taylor Swift

Taylor Swift is dead. Long live Taylor Swift.

Why should marketers in the West care about China's Singles Day?

Why should marketers in the West care about China's Singles Day?

It's time to wake up to the world's biggest shopping day, and no, it's not Black Friday.

Do you have what it takes to lose?

Do you have what it takes to lose?

The right loss at the right time can be a game changer for your success trajectory, argues KGBerry's Rashada Whitehead.

Stop marketing to Gen Z and start helping them

Stop marketing to Gen Z and start helping them

Rather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.

How to make your agency extraordinary

How to make your agency extraordinary

Employees and clients need to know agencies are serious about protecting our greatest assets: each other.

DACA and the age of corporate activism

DACA and the age of corporate activism

Not long ago, the worlds of politics and business were separate. No longer.

Why Gen Z expects emotionally intelligent workplaces

Why Gen Z expects emotionally intelligent workplaces

The next generation of workers will want environments that prioritize personal interaction and embrace emotion, says the Futuremade founder.

How PR firms need to navigate website compliance under the Americans with Disabilities Act

How PR firms need to navigate website compliance under the Americans with Disabilities Act

Here's what the ADA means for websites, and what PR pros need to know.

7 ways to guarantee you lose the pitch

7 ways to guarantee you lose the pitch

Paying attention to these seven factors will help you and your colleagues win more, land better clients, and build better relationships.

Beyond brand awareness: How healthcare marketing is changing dramatically to focus on the customer

Beyond brand awareness: How healthcare marketing is changing dramatically to focus on the customer

In today's consumer-centric landscape where you must deliver the right message, to the right person, at the right time, we have moved our marketing closer to the point of conversion.

Being silent is a loud statement on sexual harassment in the workplace

Being silent is a loud statement on sexual harassment in the workplace

As companies grapple with issues of sexual harassment and sexual assault, what role do corporate communicators play?

Does winning a Cannes Lion actually help brands?

Does winning a Cannes Lion actually help brands?

A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.

Be brave: It's no time to be scared of change in comms and media

Be brave: It's no time to be scared of change in comms and media

How to ready your team for an ever-changing world? Embrace change itself, advises the Cleveland Clinic's Eileen Sheil.

How Hispanic PR is different this year

How Hispanic PR is different this year

Brands are showing their commitment to the Hispanic community. Here are some of the top trends Boden founder Natalie Boden has seen this year that will carry over into 2018.

Koons x Snapchat debate is the ultimate AR story a brand could tell

Koons x Snapchat debate is the ultimate AR story a brand could tell

The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.

Did Dove really need to apologize? No.

Did Dove really need to apologize? No.

Instead the brand should have re-emphasized its point of view that all women are beautiful, says Solomon McCown & Co.'s T.J. Winick.

Dove shows perils of rushing out three-second ads without thinking

Dove shows perils of rushing out three-second ads without thinking

Dove is failing to understand the public and struggling to clearly get its message across to consumers.

The underrated value of disagreement

The underrated value of disagreement

Most ethical problems do not appear upfront. A warning sign indicating "ethical minefield ahead" rarely comes with the territory of what we are asked to do.

More brands should turn to cavemen for marketing ideas

More brands should turn to cavemen for marketing ideas

PRWeek's Diana Bradley on how companies are using painted rocks to interact with people in her Brooklyn neighborhood.

4 ways musicians are getting fans talking in the streaming economy

4 ways musicians are getting fans talking in the streaming economy

Artists are giving fans more entry points to their music, more ways to discover and engage with it, and more things to talk about. Four lessons learned from BBH LA's strategy director.

Gloves Off: Is it finally time to say goodbye to the term 'media impressions?'

Gloves Off: Is it finally time to say goodbye to the term 'media impressions?'

"Media impressions" is a long-outdated term. Or is it?

Welcome to the newest NCAA sport: Crisis rodeo

Welcome to the newest NCAA sport: Crisis rodeo

Chris Gidez makes predictions about how the NCAA crisis will play out, and how the association must respond to it.

11 Questions for SpeakerBox Communications CEO Elizabeth Shea

11 Questions for SpeakerBox Communications CEO Elizabeth Shea

Shea explains how she goes from a 5:30 a.m. coffee in the morning to running Speakerbox Communications.