It’s time for the industry to show its confidence by proving it, says Proof’s Mark Stouse.
Companies must create genuine relationships with Black consumers and employ experts who understand today’s communications landscape.
The traditional PR model is obsolete, says Ian Bruce.
Agencies are rightly concerned about how and when staff come back to the office, but what if they don’t?
COVID-19 has made virtual agencies not only acceptable but hard to argue against.
In the early hours of Monday morning, Elon Musk ‘broke’ Clubhouse.
More than half of adults over 65 think the word elderly is offensive, says Christian Worstell of MedicareAdvantage.com.
Tech did the right thing for the wrong reasons after the Capitol riot, says comms advisor James Stranko.
It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”
This is a moment for communicators to reexamine what truth means in our profession, says Jennifer Scott.
Lessons learned in social disinformation and the explosion of gaming from WE’s Trevor Jonas.
It's common sense not to pitch journalists with stories they have no interest in. Yet we do it all the time.
And how it will affect the future of big data and public affairs, via Signal Group's Rob Bole.
Schmoozing the media is like a hunter befriending the deer he's stalking, says PR consultant Bob Brody.
Three keys for outstanding agency efforts in 2021.
Get ready for revenge living and a pandemaissance as the world wakes up again.
Moxe's Jaylen Christie on what to expect in D&I next year.
COVID-19 spotlighted the flaws in measuring success on financial KPIs alone. It’s going to be up to our industry to answer to communities.
What if we gave employees a sense of connection and belonging for the holidays, asks Dawn-Marie Kerper of Ogilvy.
Dealing with partisanship and the media won't be easier in the Biden era, says Ken Spain, of Narrative Strategies.
More than ever consumers are yearning for real-life experiences, says John Marchini of Havas Street.
Analysts can search information from millions of documents in virtually any language to understand the ESG reputation of organizations and distill it into a “reputation score,” says Signal AI’s Miguel Martinez.
PRSA-NY is addressing D&I not by talking, but by acting says president-elect Andrew Graham.
North 6th Agency CEO Matt Rizzetta remembers ALS Ice Bucket Challenge co-founder Pat Quinn, who passed away Sunday.
Retail strategies are forcing PR pros to pivot, says Kite Hill PR's Jeanne Meyer.
There was no uncertainty for cannabis PR pros on election night, says Rosie Mattio.