Opinion

The power of AI in PR

By Devika Sharma, May 05, 2021

Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.

Comms lessons from the European Super League’s short existence

By Aidan O’Connor, Prosek Partners, April 27, 2021

A look back at what went awry in 12 clubs’ board rooms can inform practically all PR campaigns.

Successful vaccination campaigns start with understanding survey bias

By Crystal Son, Civis, April 23, 2021

The question is no longer will there be enough COVID vaccine for all adult Americans, but whether enough Americans will take it.

Deepfakes and digital avatars: The new celebrity brand ambassadors

By James Murray, Unit9, April 16, 2021

Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.

Business acumen is imperative for our profession

By Ron Culp, April 09, 2021

Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.

AI must acknowledge all sectors of society to serve everyone fairly

By Leila Seith Hassan, Digitas UK, April 07, 2021

As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.

Social audio is a brand new medium

By Ryan Star, April 02, 2021

Recording artist and Stationhead cofounder Ryan Star explains why passive audio and in-app interaction drives more engagement than Instagram or TikTok.

Artificial Intelligence: Don’t believe the hype

By Mark Weiner, April 01, 2021

Some PR pros worry they are about to be replaced by robots, but tech veteran Mark Weiner believes the human touch will always be an intrinsic part of the communications industry.

For brands, actions still speak louder than words

By Diana Bradley, March 31, 2021

Going beyond words is the only way to engage on a meaningful level amid the pandemic.

You’re doing it wrong: Common mistakes brands make when working with creators

By Brittani Kagan, Portal A, March 30, 2021

When a creator is excited about a brand partnership, creative has room to shine.

5 ways the pandemic has evolved media relations for years beyond COVID-19

March 26, 2021

Major trends to help clients break through the media clutter.

Spetner: It’s been my privilege, even if I didn’t know it

By Don Spetner, March 22, 2021

As more people share their stories about the myriad obstacles they’ve faced, it’s clear how fortunate others have been.

How the PR industry can drive vaccination efforts

By Phil Singer, March 19, 2021

PR firms can help corporate leaders be a source of truth and trust for their employees.

Bouncing back in 2021: Tough decisions from leadership

By Michael Olguin, March 12, 2021

Leaders are built when the chips are down.

Starting your first job in a pandemic

By Sabrina Sanchez, March 11, 2021

Gen Z is entering the workforce remotely — and it hasn’t been easy.

I wrote about International Women’s Day six years ago: So what has changed?

By Jennifer Risi, The Sway Effect, March 08, 2021

While two-thirds of PR professionals the world over are women, 78% of PR CEOs are men. Just 30% of PR C-suites have a woman, let alone many, at the table, notes The Sway Effect's Jennifer Risi.

Pandemic year two requires communicators to inspire hope

By Kathleen Reynolds, March 05, 2021

As vaccine distribution improves and green shoots of spring emerge, G&S Business Communications’ VP of client services says PR professionals are ideally positioned to lead the transformation to a new normality.

Mr Potato Head creators burned to a crisp by PR stunt

By Liam Reeves, March 02, 2021

Last week, Hasbro announced it was rebranding the cherished Mr Potato Head toy brand to simply Potato Head, to “promote gender equality and inclusion”.