The perilous waters of Twitter libel have ensnared many a high-profile victim and it appears that the Tesla tech titan, Elon Musk, may be its latest.
A guide for navigating conflicts of interest and competing obligations: part 2
Why senior auto comms execs in Detroit helped persuade the North American International Auto Show to say goodbye to freezing January temperatures and move the iconic event to sunny June.
Tom Biro argues that verbal identities are foundational materials that work to make any brand successful.
Labor Day means more than just the end of summer, it's a chance to celebrate the American worker, argues KGBerry's Rashada Whitehead.
BA has come in for a something of a bumpy ride after it was revealed that around 380,000 payment cards had been compromised following a theft of data from the BA website and app over a two-week period.
On one side we have the most famous brand in the world, with a carefully curated image of the disruptor speaking directly to a generation of super fans who lap up every new marketing message. And in the other corner, there's Nike.
Regulators are watching the entire influencer ecosystem - from marketers to publishers, PR agencies, and the influencers themselves.
APCO's Anthony DeAngelo on McCain's defense of the press, openness, and "straight talk."
There are a handful of best practices to help avoid this no-win scenario
Industry expert passes along wisdom after years of seeing people make their big mistake
Lessons learned from a career in healthcare comms.
As Nooyi prepares to step down on October 3, after 24 years at the company, Banner reflects on her relationship with PepsiCo's comms team.
A guide for navigating conflicts of interest and competing obligations.
It's the biggest sporting event in the world and rife with pitfalls and opportunities for brands.
Comms consultant Peter Burger shares his take on Bonobos' #EvolveTheDefinition campaign.
Taking stock of how we're measuring our work is a great way to ensure that we don't get lapped by those coming to the table with a different approach.
For the last two years, social media seemed surprisingly invincible. Facebook never became a ghost town despite multiple data sharing scandals, and Twitter, with a reputation as a haven for hate groups, kept posting ever-higher user numbers.
A big lesson learned from a trip with friends.
When contemplating historical epochs, one tends to measure in centuries, not years. But such is the pace of change in the digital sphere, empires rise and fall quicker than you can say 'MySpace'.
An agency president and former journalist reflects on massive staff cuts at the Daily News.
One under-reported aspect of this saga is the ethical dilemma raised for PR professionals.
Now that the May 25 effective date of GDPR is in the rearview mirror, PR firms must act ethically, transparently, responsibly, and legally when processing personal data.
The founder of Alan Taylor Communications (now Taylor) and author of A Perfect Pair: PR and Event Promotions, believes the storytelling skills that defined his career are as relevant now as they've always been.
Companies benefit from adapting to the needs of an evolving workforce.