Great talent emerges quickly in a career. But what is that age for our industry?
We are stuck referencing something that happened two years ago.
Join me in a commitment to flood our newsfeeds with powerful, positive and truthful representations of trans and queer joy.
As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager.
The future of work in PR and other industries lies in a hybrid model, argues Dina Mostovaya.
When looking at Cannes as a database of creativity, purpose-driven marketing rises to the top.
With Juneteenth, communications professionals have an obligation to go deeper before coordinating events, pushing out stories, press releases and images.
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.
Creatives must embrace new ways of thinking, not just about the work, but processes, purpose and leadership, Publicis Groupe’s chairman and CEO writes, as part of our series by global agency chiefs ahead of Cannes Lions.
The recession is likely to cause consumers to spend less, therefore advertising budgets may lessen. Caution is important, but panic is never helpful.
Twitter, TikTok and other social media channels have become a fertile breeding ground for disseminating disinformation at a time when Americans are increasingly relying on these platforms for news, says Marathon Strategies' Phil Singer.
Amid a febrile and fractured environment that is increasingly frightening for marginalized members of society, the pride movement will only grow and flourish if it extends year round.
Finding ways to help employees forge connections helps to cultivate a sense of belonging and connectivity, needed more than ever as we continue to adapt to hybrid work, says RPA's Laura Small.
For a comms professional, cynicism is rife in the two pop cultural capitals. But not how you might think, notes FleishmanHillard’s Kev O’Sullivan.
The billionaire has pressed pause on the $43bn deal – and the talented self-publicist is trending (again)
Revenue from healthcare and pharma clients now makes up around a third of PR agency revenues and the scope of this expertise was reflected in PRWeek’s first summit and awards devoted entirely to the area.
Sacking PR teams mid-trial, complex and disturbing testimony, waves of negative press and the influential role of YouTube, TikTok, Instagram and Twitter… the Depp vs Heard trial is an extraordinary mess.
Public relations work is all about contingency and adaptability. If you can’t work around this issue, is your organization as agile as it should be?
So Elon is about to buy Twitter. What happens now?
For communications professionals, strong communities are gold, and knowing how to find them is even more valuable. If some new version of Twitter loses those obscure corners of the platform, that will be a loss for our profession and for Twitter in general.
In today’s news landscape, landing a story placement on any large network streaming platform should be considered a top-tier placement.
PR firms are thriving in a world that is increasingly reliant on the high-level services they offer — but agencies are strangely reluctant to use the traditional nomenclature when they go to market.
Corporate communications executives can use intangible assets as a lens to carefully review and sharpen their communications programs, particularly those targeted to investors.
The prestigious tennis tournament has barred players from Russia and Belarus, including world number two Daniil Medvedev.
The communications industry is flourishing and demand for services has never been higher, but that has led to a squeeze on the human capital that is the essential raw material of the business.