Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.
A look back at what went awry in 12 clubs’ board rooms can inform practically all PR campaigns.
The question is no longer will there be enough COVID vaccine for all adult Americans, but whether enough Americans will take it.
Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.
Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.
As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.
Recording artist and Stationhead cofounder Ryan Star explains why passive audio and in-app interaction drives more engagement than Instagram or TikTok.
Some PR pros worry they are about to be replaced by robots, but tech veteran Mark Weiner believes the human touch will always be an intrinsic part of the communications industry.
Going beyond words is the only way to engage on a meaningful level amid the pandemic.
When a creator is excited about a brand partnership, creative has room to shine.
Major trends to help clients break through the media clutter.
As more people share their stories about the myriad obstacles they’ve faced, it’s clear how fortunate others have been.
PR firms can help corporate leaders be a source of truth and trust for their employees.
Leaders are built when the chips are down.
Gen Z is entering the workforce remotely — and it hasn’t been easy.
While two-thirds of PR professionals the world over are women, 78% of PR CEOs are men. Just 30% of PR C-suites have a woman, let alone many, at the table, notes The Sway Effect's Jennifer Risi.
As vaccine distribution improves and green shoots of spring emerge, G&S Business Communications’ VP of client services says PR professionals are ideally positioned to lead the transformation to a new normality.
Last week, Hasbro announced it was rebranding the cherished Mr Potato Head toy brand to simply Potato Head, to “promote gender equality and inclusion”.
Why communications deserved a seat at the table.
It’s time for the industry to show its confidence by proving it, says Proof’s Mark Stouse.
Companies must create genuine relationships with Black consumers and employ experts who understand today’s communications landscape.
The traditional PR model is obsolete, says Ian Bruce.
Agencies are rightly concerned about how and when staff come back to the office, but what if they don’t?
COVID-19 has made virtual agencies not only acceptable but hard to argue against.
In the early hours of Monday morning, Elon Musk ‘broke’ Clubhouse.
More than half of adults over 65 think the word elderly is offensive, says Christian Worstell of MedicareAdvantage.com.