Opinion

Why the great resignation is a great thing

Why the great resignation is a great thing

Employees do their employer and themselves a favor by committing entirely to their calling.

The power of being kind, over the power of being right

The power of being kind, over the power of being right

Anger and indignation can be dead ends in the professional world, writes Don Spetner.

Orchestrated healthcare comms turn noise into harmony

Orchestrated healthcare comms turn noise into harmony

"Orchestrated healthcare communications to build member experiences that engage not enrage is just good business sense," writes HealthCrowd CEO Neng Bing Doh.

Healthcare comms more crucial than ever

Healthcare comms more crucial than ever

The messaging and narratives being created by PR professionals around health issues will be crucial in a new year of regeneration and revitalization.

The Verge’s new guidelines run deeper than on background

The Verge’s new guidelines run deeper than on background

The site’s policy change suggests that the relationship between reporters and PR pros is out of balance, says 104 West Partners’ Patrick Ward.

Brands and agencies may have to make difficult decisions on Facebook

Brands and agencies may have to make difficult decisions on Facebook

Employees may declare Facebook/Meta toxic to work with, just like Big Oil and Big Tobacco.

Mixternal communications are here to stay. Is your organization ready?

Mixternal communications are here to stay. Is your organization ready?

Think of mixternal communications as an integrated approach that engages both internal and external audiences through a coordinated content and channel strategy, say United Minds’ Supriya Satya and Liz McCarthy.

3 things big PR firms are getting wrong and small ones are getting right

3 things big PR firms are getting wrong and small ones are getting right

Agency founder Nick Puleo makes his case that the small agencies are winning.

Communicating for equity: A look back and forward

Communicating for equity: A look back and forward

It’s time for companies to show what they’ve done to deliver on promises and build a more inclusive environment for employees and communities says FleishmanHillard's Adrianne Smith.

Purpose brings PR world back together after two years

Purpose brings PR world back together after two years

Thursday night’s Purpose Awards celebration was PRWeek’s first large-scale in-person event since December 2019.

Facebook's outage is a reminder that content strategies should expand beyond social

Facebook's outage is a reminder that content strategies should expand beyond social

Brands, it’s time to diversify your content plan so you still reach your customers the next time Facebook takes a mini break, argues Bohemia Group's head of content.

People don’t want to come back to the office

People don’t want to come back to the office

Most office-based business functions are allowing workers to go back on a voluntary basis – which in practice means everyone’s staying at home.

Dealing with vaccine misinformation in the real world

Dealing with vaccine misinformation in the real world

Avoiding it on social is hard enough, but what if you’re confronted with it in person?

Patagonia PR head Eric Hollister Williams says companies must choose purpose

Patagonia PR head Eric Hollister Williams says companies must choose purpose

Patagonia's director of global PR and comms believes corporations have an obligation to do more than just turn a profit and extract from people and the planet.

Respect BIPOC negotiations of compensation packages

Respect BIPOC negotiations of compensation packages

“Hiring someone is not a favor. It is a two-way relationship and vetted business decision that needs to be mutually beneficial,” notes Kelly Fuller.

Spetner: How the pandemic gave comms a seat at the table

Spetner: How the pandemic gave comms a seat at the table

The function of comms, and its professionals, have been irrevocably altered, writes Don Spetner.

CEOs are empowering PR pros to lead their purpose agendas

CEOs are empowering PR pros to lead their purpose agendas

PRWeek’s September-October issue examines the major players in the push for purpose.

Why I’m requiring my PR team to get the COVID-19 vaccine

Why I’m requiring my PR team to get the COVID-19 vaccine

Some may see this decision as a controversial move. I simply see it as the responsible one.

4 tips for brands to maximize agency relationships

4 tips for brands to maximize agency relationships

The operative word is “partner.” Treat it as such, and the opportunities are limitless, argues Goodfuse Communications’ Michael Myers.

Driving brand loyalty in U.S. Hispanic marketing

Driving brand loyalty in U.S. Hispanic marketing

Hispanic Heritage Month, which begins on September 15, reminds us about communicating with the fastest-growing demographic: U.S.-born Latino youth.

Live event broadcasting in 2022

Live event broadcasting in 2022

The 5 key components CMOs must know.

Well-being in post-COVID agency culture

Well-being in post-COVID agency culture

Red Havas has implemented several employee-focused initiatives to help those struggling with burnout.

Why private equity is set to become the dominant force in marcomms M&A

Why private equity is set to become the dominant force in marcomms M&A

Unlike 20 years ago, private equity firms recognize that the role of marcoms has evolved significantly and is now a critical element of the boardroom discussion.

How COVID-19 changed the real-time event war room

How COVID-19 changed the real-time event war room

The pandemic put a halt to in-person, event-focused brand war rooms. That might be a good thing, says Golin’s Stephanie Matthews.

What we learned from a year of working with attention metrics

What we learned from a year of working with attention metrics

We already knew attention mattered. This year, we discovered just how much.