North 6th Agency CEO Matt Rizzetta remembers ALS Ice Bucket Challenge co-founder Pat Quinn, who passed away Sunday.
Retail strategies are forcing PR pros to pivot, says Kite Hill PR's Jeanne Meyer.
There was no uncertainty for cannabis PR pros on election night, says Rosie Mattio.
The Department of Justice is investigating and prosecuting PR pros for FARA violations, says Nick Lewin.
Right now, there’s no better route to great PR than giving the world a tool to curb COVID-19.
In a world where increased cyber attacks are part of “the new normal,” communications technologies should be part of the new response.
Local organizations, activists and politicians played key roles in turning out the vote, but new trends emerged that proved especially effective, says Sequoia Baker.
Biden spent more money on advertising than any other presidential election candidate.
We may not know the winner, but we do know how to keep business rolling.
Brand ambassadors can help save a company when its own comms team fails.
Powerful dynamics are creating ripples in the election conversation cycle.
Wendy Lund, CEO of GCI Health, discusses the opportunity for pharma communicators to lead the way in information.
And why you shouldn't assign media monitoring to junior staffers.
A lot rides on the election for comms and marketing firms vying for federal contracts.
I’m not clutching my pearls, I'm offended over how a bad an idea this was.
Madison Avenue firms have lost touch with the creativity that sparks in today’s digital first-world.
PR stunts are the source of a massive amount of the news for the public.
Here are three metrics to measure the impact of PR campaigns.
PR is dead. Long live PR.
Quoting statistics and scolding people won't get them to wear masks or social distance.
Earlier this week, Tesla, the world’s most highly valued automaker, made the audacious decision to apparently dissolve its company-wide PR department.
Fred Perry, placed under pressure by its association with a far-right movement, discontinued one its best-selling polo shirts. This is a missed opportunity to win the battle by changing the rules of the game.
Anti-tech sentiment will persist regardless.
PR executives used to relay decisions, now they help make them.
“Gen Z is not afraid to speak out when they see bad behavior or when a company gets it wrong,” says Porter Novelli CMO Kate Cusick.