Lessons from Starbucks' approach to the crisis.
It's the eighth-largest economy in the world and has a population of 210 million - but brands must be properly prepared if they are to market effectively in Brazil.
Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away - at this level many are working to at least six months' notice.
Before he resigned as CEO, Martin Sorrell gave PRWeek his thoughts on the PR industry and WPP's agencies in the PR and public affairs sectors.
As other parts of marketing come together, so must internal and external relations.
AI is progressing at a tremendous rate and it is being implemented faster than we humans can comprehend
Clients are demanding more data and analytics and successful communications strategies rely on it.
Golin's former CEO looks back on lessons learned from the agency's patriarch.
The long-term value of "drawing attention" to a company's policies on privacy for its employees and customers far outweighs the short-term downside of pretending there's not a problem.
A PRWeek survey showed over half of respondents experienced sexual harassment in the workplace - 31% more than six times - but an overwhelming majority didn't report it
The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.
Progress and parity need grassroots culture change, PRWeek's Bernadette Casey says.
Raising awareness shouldn't just be a topic for International Women's Day, but a focus year-round, says the Ketchum CEO
Faculty leaders distilled the wisdom of 20 CCOs and top CEOs in their latest book to define the key role of PR in providing strategic counsel to the C-suite.
Women's History Month is an opportune time to highlight and celebrate the accomplishments of women.
Salesforce CCO evokes the words of George Washington to define the fundamental opportunity for communicators to lead: "Labor to keep alive in your breast that little spark of celestial fire, called conscience."
Most PR firms and the clients they serve are already familiar with Glassdoor. Those that have not yet had an employee post a review are likely to encounter it soon.
Whether it's Dow-Dupont or Cohn & Wolfe-Burson-Marsteller, merged companies need to focus on solid fundamentals for growth says Bob Feldman.
Wannabe PR pros need a whole new range of expertise to prosper in the modern world, allied with legacy skills that never go out of fashion.
Facebook will change its algorithm as it pleases, with ripple effects for the media. But consumers will still demand online video.
Communications is much more than writing and producing information. We have to be "strategic" in everything we do.
Diversity and inclusion isn't just the job of the D&I officer.
Kids want to be social media influencers. That's both a good and bad thing.
Spetner recalls a time when he found the emperor had no clothes, and why it really didn't matter
Another look at one of the biggest challenges for communicators: How to deal with a liar.