Opinion

What can we learn from Starbucks in a racially charged PR crisis?

What can we learn from Starbucks in a racially charged PR crisis?

Lessons from Starbucks' approach to the crisis.

Brazil is not for beginners

Brazil is not for beginners

It's the eighth-largest economy in the world and has a population of 210 million - but brands must be properly prepared if they are to market effectively in Brazil.

The post-Sorrell interregnum at WPP will be a difficult period for the company

The post-Sorrell interregnum at WPP will be a difficult period for the company

Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away - at this level many are working to at least six months' notice.

WPP CEO Sorrell's final thoughts on PR

WPP CEO Sorrell's final thoughts on PR

Before he resigned as CEO, Martin Sorrell gave PRWeek his thoughts on the PR industry and WPP's agencies in the PR and public affairs sectors.

The blurring lines between internal and external comms

The blurring lines between internal and external comms

As other parts of marketing come together, so must internal and external relations.

The AI Revolution and selfishness: What it means for PR

The AI Revolution and selfishness: What it means for PR

AI is progressing at a tremendous rate and it is being implemented faster than we humans can comprehend

Ask Renee... How are agencies applying data and analytics in their client services?

Ask Renee... How are agencies applying data and analytics in their client services?

Clients are demanding more data and analytics and successful communications strategies rely on it.

Al Golin: Building a modern legacy

Al Golin: Building a modern legacy

Golin's former CEO looks back on lessons learned from the agency's patriarch.

Facebook's privacy concerns will reverberate far beyond social media

Facebook's privacy concerns will reverberate far beyond social media

The long-term value of "drawing attention" to a company's policies on privacy for its employees and customers far outweighs the short-term downside of pretending there's not a problem.

Editor's Letter: PR leaders take action to create equitable cultures

Editor's Letter: PR leaders take action to create equitable cultures

A PRWeek survey showed over half of respondents experienced sexual harassment in the workplace - 31% more than six times - but an overwhelming majority didn't report it

Spetner: On the path to mastery, one must appreciate grunt work

Spetner: On the path to mastery, one must appreciate grunt work

The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.

Sexual harassment survey results: Change requires a hard look at our behavior

Sexual harassment survey results: Change requires a hard look at our behavior

Progress and parity need grassroots culture change, PRWeek's Bernadette Casey says.

Barri Rafferty: PR industry has an obligation to reimagine stereotypes

Barri Rafferty: PR industry has an obligation to reimagine stereotypes

Raising awareness shouldn't just be a topic for International Women's Day, but a focus year-round, says the Ketchum CEO

C-suite issues PR a license to lead

C-suite issues PR a license to lead

Faculty leaders distilled the wisdom of 20 CCOs and top CEOs in their latest book to define the key role of PR in providing strategic counsel to the C-suite.

The currency of self-worth, and why women can take it to the bank

The currency of self-worth, and why women can take it to the bank

Women's History Month is an opportune time to highlight and celebrate the accomplishments of women.

The New CCO: Chief Conscience Officer

The New CCO: Chief Conscience Officer

Salesforce CCO evokes the words of George Washington to define the fundamental opportunity for communicators to lead: "Labor to keep alive in your breast that little spark of celestial fire, called conscience."

Preventing the next bad review on Glassdoor

Preventing the next bad review on Glassdoor

Most PR firms and the clients they serve are already familiar with Glassdoor. Those that have not yet had an employee post a review are likely to encounter it soon.

Growth fundamentals key, regardless of M&A

Growth fundamentals key, regardless of M&A

Whether it's Dow-Dupont or Cohn & Wolfe-Burson-Marsteller, merged companies need to focus on solid fundamentals for growth says Bob Feldman.

Ask Renee...What skills do I need for a successful career in PR?

Ask Renee...What skills do I need for a successful career in PR?

Wannabe PR pros need a whole new range of expertise to prosper in the modern world, allied with legacy skills that never go out of fashion.

Hungrier for more than News Feed: Online video is here to stay

Hungrier for more than News Feed: Online video is here to stay

Facebook will change its algorithm as it pleases, with ripple effects for the media. But consumers will still demand online video.

Much more than just 'communicators'

Much more than just 'communicators'

Communications is much more than writing and producing information. We have to be "strategic" in everything we do.

How to make gender equality everyone's responsibility

How to make gender equality everyone's responsibility

Diversity and inclusion isn't just the job of the D&I officer.

How influencers are affecting Generation Alpha: A millennial mom's perspective

How influencers are affecting Generation Alpha: A millennial mom's perspective

Kids want to be social media influencers. That's both a good and bad thing.

Spetner: Sometimes in PR, you can't win them all

Spetner: Sometimes in PR, you can't win them all

Spetner recalls a time when he found the emperor had no clothes, and why it really didn't matter

Deeper into the abyss: Why liars do it

Deeper into the abyss: Why liars do it

Another look at one of the biggest challenges for communicators: How to deal with a liar.