Opinion

Get curious about what makes you uncomfortable

Get curious about what makes you uncomfortable

Encouraging curiosity can minimize false assumptions, judgment and unwarranted tension and strife.

From 'nice bowls' to nut sacks: The rise of creepy marketing

From 'nice bowls' to nut sacks: The rise of creepy marketing

The tactic may not work for family brands.

Authenticity, but at what cost?

Authenticity, but at what cost?

Many people push brands to be authentic. But what does that mean, asks Tom Biro MD at Rusty George Creative.

Strategic communication and the attorney-client privilege

Strategic communication and the attorney-client privilege

PR firms should take the proper steps to preserve the attorney-client privilege.

Comms pros must connect clients with communities

Comms pros must connect clients with communities

Communities deliver value on three fronts and can be as impactful as earned media, says Scott Gerber, CEO of The Community Company.

PR students map a path forward for Facebook

PR students map a path forward for Facebook

A Boston University crisis comms class chose Facebook as its focus. Here's what students thought Zuckerberg's company should be doing.

The seven biggest mistakes we make with op-eds

The seven biggest mistakes we make with op-eds

Be careful when writing and pitching op-eds, says Bob Brody, SVP, media strategist and editorial specialist at Powell Tate.

Dyson's reputational vacuum is entirely self-inflicted following his personal Brexit

Dyson's reputational vacuum is entirely self-inflicted following his personal Brexit

Phil Collins started it. The magician Paul Daniels, boxer Frank Bruno and composer Andrew Lloyd Webber were quick to follow.

The transparent C-suite: a powerful New Year's resolution

The transparent C-suite: a powerful New Year's resolution

Transparency is more than just keeping regulators out of executives' hair, says the CEO of WE Communications Melissa Waggener Zorkin.

Be out front with your company culture

Be out front with your company culture

Many companies miss the opportunity to communicate proactively and directly with their most critical stakeholders - employees.

California Governor's healthcare proposal is the long awaited "big one"

California Governor's healthcare proposal is the long awaited "big one"

California governor Gavin Newsom's health care plan is sure to be in the spotlight on the national scene. Healthcare organizations must prepare for the aftershock emanating from the West Coast.

2019 resolutions: The year of activism

2019 resolutions: The year of activism

Being an activist doesn't require spending 70 hours a week marching in protests or writing emails, says Shannon Bowen, professor of PR ethics at the University of South Carolina.

Donald Trump: The PR president

Donald Trump: The PR president

For Trump, it's all about making the biggest, most audacious media splash in order to dominate the narrative or deflect the negative.

The media matters even more

The media matters even more

Even in the age of smartphones, Tweets, Instagram, Facebook and LinkedIn posts, and content creation, media relations still drives public relations.

Bring the human back to work

Bring the human back to work

If once, the challenge was digitizing the workplace, the challenge now is to humanize it.

5 approaches to consider in 2019

5 approaches to consider in 2019

The new year requires some new tactics, says Eileen Sheil, Cleveland Clinic

The future is fired up: Trends for the new year

The future is fired up: Trends for the new year

Women's enragement, ethical technologies, and...Instagrammable churches and schools? What to watch for in 2019.

Why agencies should be betting on PR in 2019

Why agencies should be betting on PR in 2019

And embracing media relations expertise as the core of what they do.

The evolution of content consumption

The evolution of content consumption

Consumer habits and expectations keep changing, and that's good, says Maria Garrido, CEO of Havas X.

A call to action around gender equality at CES

A call to action around gender equality at CES

Mindshare's Rachel Lowenstein says the industry has the opportunity to push for change at this year's CES.

This is PR's mission moment

This is PR's mission moment

When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.

Three predictions for 2019

Three predictions for 2019

Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.

How Keith Weed transformed Unilever into an organization at the forefront

How Keith Weed transformed Unilever into an organization at the forefront

Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.

Finish strong!

Finish strong!

Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead

Regulators are watching the entire influencer ecosystem

Regulators are watching the entire influencer ecosystem

The owners of PR firms can find themselves answering to regulators if they are not careful, says attorney Michael Lasky