How to weed out the behaviors that give crisis and reputation management a bad rap.
Spool CEO Catherine Merritt on why #LieLikeAParent rubbed her the wrong way.
Pride month arrives with a wave of corporations hoping to profit with rainbow-themed campaigns.
A federal court case provides guidance for PR firms working with clients and their lawyers.
How to capitalize on an IPO without running afoul of the SEC.
Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.
The 20th century elites were surprised by President Trump's use of Twitter and the rise of #metoo and they'll be surprised at the next thing.
The marketing industry talks a good diversity and inclusion game, but good intentions aren't enough.
Last week Tottenham Hotspur reached the final of the Champions League for the first time in their history.
When it comes to AI, be strategic and avoid shiny object syndrome at all costs.
Our robot overlords can't crack a joke, and that will be their downfall, according to Jason Stanford and Peter Zandan of Hill+Knowlton Strategies.
Comms pros must champion the responsible and ethical use of artificial intelligence.
Yes, you do have options when you're asked to pitch something with no inherent news value.
Data governance is an area where smart CCOs must take the lead, says Weber Shandwick's Micho Spring.
How to avoid a product's reputation from being ruined pre-launch.
Communicators can go toe-to-toe with corporate lawyers and win, says Michael Maslansky, CEO of maslansky + partners.
Will your personal brand's story be about the highest title you were given or the good you represented?
Sunday was a grand slam win for Tiger Woods and Nike, the brand that stuck with him through tough times.
In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign.
The March For Our Lives message will be shared on billboards in Times Square until the end of April.
For in-house communications pros, internal silos often prevent some of our best work.
In a world full of divisiveness, PR pros can enhance their own worth by being the reasonable voice.
Today is Equal Pay Day, a date that symbolizes how far into the year women must work to earn what men have earned in the previous year.
Comms firms should have the Foreign Agents Registration Act on their radar because the FBI certainly does, says attorney Nick Lewin.
A perfectly executed brand April Fools' Day joke creates a consumer connection akin to meeting a new friend who gets your humor perfectly.