PR executives used to relay decisions, now they help make them.
“Gen Z is not afraid to speak out when they see bad behavior or when a company gets it wrong,” says Porter Novelli CMO Kate Cusick.
Just like weeds, the bogus idea of pay-for-performance PR never seems to stop coming around.
Lenovo’s CCO sends an urgent call to action to the PR industry to end the racial injustice and inequality that is still too prevalent in its ranks.
A book on PRWeek Hall of Famer Marilyn Laurie chronicles the barriers she faced rising to the C-suite and the role of advocates in breaking gender stereotypes.
News jacking, when done tastefully, can serve the public in times of crisis.
As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.
To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.
How to approach patient advocacy during a pandemic
This year's CES may be virtual. But don't scrap all your in-person planning.
The latest evolution of monitoring pairs fast tech with the best qualities of human experts.
Good flacks promise and deliver, but PR people also fail on these fronts.
The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
Having a single PR shop isn’t the right solution for every brand.
The biggest PR agencies need to get their own houses in order to credibly counsel clients on diversity and inclusion.
Avoid the common mistakes most brands make
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
A few simple rules can make a tough situation better.
It’s time for U.S. regulators to clamp down.
Our industry must move faster to close gaps in hiring, retention, and promotion.
Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.
Are you prepared for the worst that 2020 can toss at you?
The popular social network prioritizes fun, not high production values
On optimism for the PR tech stack and siloes breaking down with marketing technology.