Opinion

Papa John's: An ethical dilemma for PR firms

Papa John's: An ethical dilemma for PR firms

One under-reported aspect of this saga is the ethical dilemma raised for PR professionals.

Four critical issues in the post-GDPR world for PR firms

Four critical issues in the post-GDPR world for PR firms

Now that the May 25 effective date of GDPR is in the rearview mirror, PR firms must act ethically, transparently, responsibly, and legally when processing personal data.

Dinosaur or storyteller?

Dinosaur or storyteller?

The founder of Alan Taylor Communications (now Taylor) and author of A Perfect Pair: PR and Event Promotions, believes the storytelling skills that defined his career are as relevant now as they've always been.

Why workplace flexibility is the way forward

Why workplace flexibility is the way forward

Companies benefit from adapting to the needs of an evolving workforce.

Up periscope: Making sure your staff knows what's going on in the world

Up periscope: Making sure your staff knows what's going on in the world

Here's a challenge for all business leaders: see how up-to-date your staff is on current events.

What we learned from Build-a-Bear's pay your age promotion

What we learned from Build-a-Bear's pay your age promotion

Build-a-Bear's pay your age promotion allowed parents to buy a bear, normally costing up to £52, for the price of their child's age.

Will President Trump benefit from Melania's presence during his visit to the UK?

Will President Trump benefit from Melania's presence during his visit to the UK?

When you're in the public eye, your every move, facial expression and choice is scrutinised.

Remaking the workplace for the post-Weinstein era

Remaking the workplace for the post-Weinstein era

7 ideas for visibly changing the workplace culture of corporate America.

Gareth Southgate, PR extraordinaire

Gareth Southgate, PR extraordinaire

If anyone can bring a workable Brexit home, it's the England manager.

Marketers should double down on Instagram, but only if they do it right

Marketers should double down on Instagram, but only if they do it right

Most know that Snapchat has been losing users to Instagram, but the numbers are just staggering. Here's how marketers can take advantage of that exodus without turning off users.

What my 5-year-old son thinks of female empowerment ads

What my 5-year-old son thinks of female empowerment ads

Brands can teach children equality

What California's new data privacy law means for marketers

What California's new data privacy law means for marketers

A new and uncertain era of obligations for data marketers is beginning on the West Coast.

The reason agency founders opt to go it alone

The reason agency founders opt to go it alone

New PR agencies launch every week in the UK. But what is it that inspires, motivates, drives and even pushes those with entrepreneurial aspirations to quit their day jobs and split from the security of an established agency?

3 communications trends to contemplate

3 communications trends to contemplate

Think about them now, because they're not going away.

What I learned from taking my toddler to Cannes

What I learned from taking my toddler to Cannes

It's funny how closely a week at the Cannes International Festival of Creativity with my toddler mirrored exactly what it's like being a mom in general. It was an amazing, exhilarating, difficult, wonderful, draining, stressful, life-changing experience.

Working moms and the 'flexibility' fallacy that exists in PR

Working moms and the 'flexibility' fallacy that exists in PR

Here's something you should know that many leaders in our industry are too afraid to say: no matter who you are, your boss does not want you to work from home

Two marketing students review Marcel

Two marketing students review Marcel

Students from the University of Georgia were on hand as Publicis executives presented the technology in Cannes.

Reasons to listen -- and really listen!

Reasons to listen -- and really listen!

Here are three reasons why listening is essential in our profession

PR agencies again fail at PR Lions in tenth year, but does it really matter?

PR agencies again fail at PR Lions in tenth year, but does it really matter?

British consultancies had a very strong year in the earned media element of Cannes Lions 2018. Unfortunately, they weren't PR agencies.

Ask Renee - How can I develop mutually beneficial relationships with procurement departments?

Ask Renee - How can I develop mutually beneficial relationships with procurement departments?

In pitching and winning business, agencies work with criteria set by clients. How can firms demonstrate that they are 'bringing home the bacon?

It's high time PR learned to 'speak Muslim'

It's high time PR learned to 'speak Muslim'

When Liverpool superstar Mohamed Salah, a devout Muslim, was substituted with a suspected knock during the Champions League semi-final win against Manchester City, it wasn't long before a meme was running wild in social space.

Helping those who try to do it all take care of themselves

Helping those who try to do it all take care of themselves

PR professionals pride themselves on having a situation under control. But there's often much more happening behind the scenes.

The road to Cannes is paved with over-zealous attendance intentions

The road to Cannes is paved with over-zealous attendance intentions

I'm terrible with too much choice. My idea of hell is a menu with more than ten options on it.

There's a new Cannes Lions category this year that is very GOOD

There's a new Cannes Lions category this year that is very GOOD

Did you know that there has been a plan put in place to save the world?

Facebook policy change introduces risks for PR firms

Facebook policy change introduces risks for PR firms

One of the most seismic shifts for marketers who leverage Facebook is its overhaul of the outside data it uses for targeting.