PR usually promotes products. It's time to create them, says Adam Ritchie.
I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.
After the midterms, the real political work will get done in the states, says Corey Ealons, Vox Global partner and former White House communications aide.
Ethics, the disintegration of civility and PR are connected, says Shannon Bowen, professor of PR ethics at the University of South Carolina.
There are four questions to ask before engaging on an issue, says PulsePoint Group's Bob Feldman.
Executives who are calm under fire will be able to be decisive, successful leaders when a crisis comes.
Measurement in PR is more difficult, but worth the effort, says Eileen Sheil, executive director of corporate communications at Cleveland Clinic.
For keen watchers of tech and innovation, Facebook sent up a reputational flare from Silicon Valley last month.
A recent Edelman study on consumer-brand relationships shows buying habits are becoming increasingly influenced by people's personal beliefs.
Let's reclaim public relations with conviction and pride, says Golin co-CEO Matt Neale.
There may be a new way to deal with corporate crises, says Tom Biro, MD at Rusty George Creative.
Long-term incentive plans and equity-based incentive arrangements can be effective if done properly.
Richard Edelman: CCOs must lead the charge to Go Direct and provide access to quality information
Hotwire CEO Barbara Bates asks the question: Can PR agencies grow while maintaining a bespoke approach to client service?
Don't just talk about it, be about it when it comes to taking a stand, says Rashada Whitehead
Accountability is a necessary first step, but only a first step, says Karen Kahn, chief communications officer for HP
Keeping customers informed is key
The weathercasters were calling Hurricane Harvey a "rain event." Citizens prone to flooding took the warning seriously and prepared their homes.
Corporate social purpose was a hot topic of discussion at the Page annual meeting in Washington, DC.
Senior agency leaders require different skills that are sparingly found in many newsrooms
The bottom line is that our industry must set a higher bar.
The earned media playbook is open source and no longer confined to PR professionals - so the industry must overcome its systemic weaknesses if it is to exploit this once-in-a-lifetime opportunity.
It's true that PR isn't as singularly focused on reporters writing stories as it once was. Neither is the news business.
The perilous waters of Twitter libel have ensnared many a high-profile victim and it appears that the Tesla tech titan, Elon Musk, may be its latest.
A guide for navigating conflicts of interest and competing obligations: part 2