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How to bridge the Biden/Trump divide on vaccine comms
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS veteran Mark Weber for the inside story and historical context.
Kroger's Kristal Howard runs a comms marathon
The director and head of communications talks shop amid an ongoing pandemic and racial injustice.
SVP and CCO Kym White faces baptism by fire at CVS Health
White started at the Fortune 5 company in April, but that is not holding her back from spearheading its handling of the pandemic.
Ben & Jerry’s grand poobah of PR Sean Greenwood dishes on ice cream activism
Greenwood discusses the tricky task of steering communications for the purposeful ice cream company amid accusations of virtue signaling and hypocrisy.
No monkey business here: How Chase CCO Trish Wexler builds trust
It’s Wexler’s job to help the company remain a reliable institution for millions of Americans, even if it means wrangling local stories about escaped monkeys.
VSCO: Finally a 'safe space' on social
Julie Inouye heads up comms for the photo editing mobile app during a time of incredible growth.
No more 'hot dog procurement': centralizing systems at Kaiser Permanente
Kathryn Beiser, SVP and CCO at Kaiser Permanente, one of the nation's largest nonprofit health systems, discusses the ongoing changes in the communications department.
Brie Carere guides FedEx amid trade wars, competition from Amazon
Chief marketing and comms officer Brie Carere's international team guides FedEx as it faces trade wars and speculation about tech giant competition.
Impossible Foods' CCO on making meatless meat burgers mainstream
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
Inside the campaign to save the parks
After the federal government shut down in January, the National Park Foundation was thrust into the spotlight, guided by chief of external affairs Robert Mathias.
Mount Sinai's Klissas turns employees into reporters
VP of marcomms taps into her network news experience to tell and promote the hospital system's stories.
Balancing tense U.S. and China relations: All in a day's work for Alibaba's Jennifer Kuperman
Alibaba comms head Jennifer Kuperman is helping educate the masses on why the company is a force for good in the U.S.
Meet the communicator behind Sean "Diddy" Combs' empire
Like her boss, rap mogul and businessman Sean Combs, EVP of comms Nathalie Moar has only one mantra: more, more, more.
Crafting a message of community: How WeWork's CCO built her team from scratch
The company is ambitious, but when you look at the foundation of the company, community is always at the core," says Jennifer Skyler
From working for one administration to fending off another: Planned Parenthood's Kevin Griffis
Political comms veteran Kevin Griffis brought his wealth of experience in government and politics to Planned Parenthood at the perfect time, leading the fight to protect birth control coverage under the Trump administration and destigmatizing abortion.
Howard Rubenstein: From starting a business in his mother's kitchen to rubbing shoulders with giants
Whether it's the mayor of New York City, the owner of the Yankees, the president of the United States, or even Pope Francis, this PR legend has been representing and mingling with the world's biggest names for more than 60 years.
Front seat to the comms evolution: Abbott's Melissa Brotz
In 21 years at Abbott Laboratories, divisional VP and head of public affairs Melissa Brotz has seen it all, including the transformation from a traditional comms organization to a more vibrant, dynamic, and content-led group.
Jeff Winton ushers in new age of comms at Astellas
The pharma veteran came on board with Astellas at a trying time for the industry, but managed to build its comms function from the ground up and solidify its reputation.
Chris Arnold guides Chipotle's crisis comeback
'The perfect storm of awful' inundated Chipotle in late 2015, but PR director Chris Arnold fought through the E. coli outbreaks and is regaining consumer trust for the Mexican grill.
Inside the Cannes Lion-winning #NuggsForCarter campaign with Wendy's Liliana Esposito
Wendy's chief communications officer chats with PRWeek's Frank Washkuch about taking a hands-off approach to a social media phenomenon and why an irreverent Twitter account is in the burger chain's DNA.
