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Impossible Foods' CCO on making meatless meat burgers mainstream
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
Inside the campaign to save the parks
After the federal government shut down in January, the National Park Foundation was thrust into the spotlight, guided by chief of external affairs Robert Mathias.
Mount Sinai's Klissas turns employees into reporters
VP of marcomms taps into her network news experience to tell and promote the hospital system's stories.
Balancing tense U.S. and China relations: All in a day's work for Alibaba's Jennifer Kuperman
Alibaba comms head Jennifer Kuperman is helping educate the masses on why the company is a force for good in the U.S.
Meet the communicator behind Sean "Diddy" Combs' empire
Like her boss, rap mogul and businessman Sean Combs, EVP of comms Nathalie Moar has only one mantra: more, more, more.
Crafting a message of community: How WeWork's CCO built her team from scratch
The company is ambitious, but when you look at the foundation of the company, community is always at the core," says Jennifer Skyler
From working for one administration to fending off another: Planned Parenthood's Kevin Griffis
Political comms veteran Kevin Griffis brought his wealth of experience in government and politics to Planned Parenthood at the perfect time, leading the fight to protect birth control coverage under the Trump administration and destigmatizing abortion.
Howard Rubenstein: From starting a business in his mother's kitchen to rubbing shoulders with giants
Whether it's the mayor of New York City, the owner of the Yankees, the president of the United States, or even Pope Francis, this PR legend has been representing and mingling with the world's biggest names for more than 60 years.
Front seat to the comms evolution: Abbott's Melissa Brotz
In 21 years at Abbott Laboratories, divisional VP and head of public affairs Melissa Brotz has seen it all, including the transformation from a traditional comms organization to a more vibrant, dynamic, and content-led group.
Jeff Winton ushers in new age of comms at Astellas
The pharma veteran came on board with Astellas at a trying time for the industry, but managed to build its comms function from the ground up and solidify its reputation.
Chris Arnold guides Chipotle's crisis comeback
'The perfect storm of awful' inundated Chipotle in late 2015, but PR director Chris Arnold fought through the E. coli outbreaks and is regaining consumer trust for the Mexican grill.
Inside the Cannes Lion-winning #NuggsForCarter campaign with Wendy's Liliana Esposito
Wendy's chief communications officer chats with PRWeek's Frank Washkuch about taking a hands-off approach to a social media phenomenon and why an irreverent Twitter account is in the burger chain's DNA.
Fearless woman: State Street's Anne McNally on how an iconic statue came to be
Bridging the credibility gap while addressing social issues and digitizing one of the nation's oldest financial powerhouses adds up to increased influence for State Street's head of PR Anne McNally.
Humana's Tom Noland on life under the microscope in healthcare insurance
Humana's SVP of corporate comms has always carefully navigated a highly regulated industry, but ever-evolving changes in healthcare and a blocked merger brought heightened scrutiny from government, media, and the public.
A pinteresting PR approach: How Barry Schnitt is elevating the virtual pinboard
Pinterest’s head of brand communications and community, Barry Schnitt, is putting lessons he learned at Google and Facebook in place to elevate the virtual pinboard company from its suburban roots to global domination. Steve ÂBarrett gets the full upload
Spokesperson for America
PRWeek talks Melissa McCarthy, alternative facts, PR ethics, the media elite, Dippin' Dots, and cheap suits with White House press secretary Sean Spicer.
Fighting for their rights: PETA's robust internal comms strategy
Despite being one of the least confrontational people you're likely to meet, PETA's EVP of marketing and corporate affairs Tracy Reiman leverages a combative PR plan to change laws and behaviors, and, most importantly, protect animals.
Leveraging ConAgra's culture, Jon Harris looks to manufacture another turnaround
Harris, SVP and CCO, brings experience - and some of his colleagues - from the turnaround at Sara Lee/Hillshire Brands to his role at ConAgra
How Ascension's Nick Ragone is rebranding one of the biggest health systems in the U.S.
In only two years, at Ascension the brand's CMO and comms officer Nick Ragone has integrated staff from across the country and kicked off a nationwide rebranding for the organization. And he's just getting started.
How T-Mobile's Janice Kapner is driving disruption in the mobile carrier market
After shaking up the mobile carrier market and undergoing a cultural evolution, T-Mobile -- led by its outspoken CEO and driven by Janice Kapner's creative and provocative PR efforts -- is focused on taking more market share from its rivals.
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Harry and Meghan should practise what they preach on environment, say PR pros
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Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness
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Deliveroo poaches public affairs and policy chief from techUK
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Not so cheesy: House Wine & Cheez-It box sells out in one hour
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My Biggest Gaffe: How one little typo can lead to massive embarrassment
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Be inspired - Creative Mentoring Project 2019 opens for entries