Newsmakers
Twitch’s comms head Brielle Villablanca breaks down the game plan behind the surge of livestreaming
The streaming service platform has widened its appeal beyond gaming, with content creators in categories ranging from music to animals.
Merck comms lead Cristal Downing talks revitalizing trust in big pharma
How the EVP, chief communications and public affairs officer wants to reframe the company’s direction and strengthen its reputation.
GM comms lead Craig Buchholz on the road less traveled
After a series of recalls and a diversity hiccup, Buchholz expounds on the automotive company’s need to address inequality and safety if it wants a smooth ride to going green.
Josh Earnest has United Airlines back on solid ground
The airline's CCO on how the carrier has mobilized and emerged from the industry’s extreme turbulence since the pandemic.
How to bridge the Biden/Trump divide on vaccine comms
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS veteran Mark Weber for the inside story and historical context.
Kroger's Kristal Howard runs a comms marathon
The director and head of communications talks shop amid an ongoing pandemic and racial injustice.
SVP and CCO Kym White faces baptism by fire at CVS Health
White started at the Fortune 5 company in April, but that is not holding her back from spearheading its handling of the pandemic.
Ben & Jerry’s grand poobah of PR Sean Greenwood dishes on ice cream activism
Greenwood discusses the tricky task of steering communications for the purposeful ice cream company amid accusations of virtue signaling and hypocrisy.
No monkey business here: How Chase CCO Trish Wexler builds trust
It’s Wexler’s job to help the company remain a reliable institution for millions of Americans, even if it means wrangling local stories about escaped monkeys.
VSCO: Finally a 'safe space' on social
Julie Inouye heads up comms for the photo editing mobile app during a time of incredible growth.
No more 'hot dog procurement': centralizing systems at Kaiser Permanente
Kathryn Beiser, SVP and CCO at Kaiser Permanente, one of the nation's largest nonprofit health systems, discusses the ongoing changes in the communications department.
Brie Carere guides FedEx amid trade wars, competition from Amazon
Chief marketing and comms officer Brie Carere's international team guides FedEx as it faces trade wars and speculation about tech giant competition.
Impossible Foods' CCO on making meatless meat burgers mainstream
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
Inside the campaign to save the parks
After the federal government shut down in January, the National Park Foundation was thrust into the spotlight, guided by chief of external affairs Robert Mathias.
Mount Sinai's Klissas turns employees into reporters
VP of marcomms taps into her network news experience to tell and promote the hospital system's stories.
Balancing tense U.S. and China relations: All in a day's work for Alibaba's Jennifer Kuperman
Alibaba comms head Jennifer Kuperman is helping educate the masses on why the company is a force for good in the U.S.
Meet the communicator behind Sean "Diddy" Combs' empire
Like her boss, rap mogul and businessman Sean Combs, EVP of comms Nathalie Moar has only one mantra: more, more, more.
Crafting a message of community: How WeWork's CCO built her team from scratch
The company is ambitious, but when you look at the foundation of the company, community is always at the core," says Jennifer Skyler
From working for one administration to fending off another: Planned Parenthood's Kevin Griffis
Political comms veteran Kevin Griffis brought his wealth of experience in government and politics to Planned Parenthood at the perfect time, leading the fight to protect birth control coverage under the Trump administration and destigmatizing abortion.
Howard Rubenstein: From starting a business in his mother's kitchen to rubbing shoulders with giants
Whether it's the mayor of New York City, the owner of the Yankees, the president of the United States, or even Pope Francis, this PR legend has been representing and mingling with the world's biggest names for more than 60 years.