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Sanofi hires AstraZeneca's corporate affairs chief for vaccine comms role

Sanofi hires AstraZeneca's corporate affairs chief for vaccine comms role

Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.

Maria Poveromo to replace Stella Low as Cisco communications chief

Maria Poveromo to replace Stella Low as Cisco communications chief

Stella Low is joining Apple to lead global comms.

Is the Clubhouse hype dying down?

Is the Clubhouse hype dying down?

As Clubhouse’s user and download numbers decline, marketers question whether the audio social app has reached its peak.

$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem

$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem

The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.

Wayne Hickey exits Weber Shandwick for IBM role

Wayne Hickey exits Weber Shandwick for IBM role

Hickey had two stints at the IPG firm in the Bay Area.

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Investors understand agency sector is 'a great business to invest in', CEO says.

BCW brings on Droga5’s Chris Kief as chief technology officer

BCW brings on Droga5’s Chris Kief as chief technology officer

Kief was Droga5’s head of technology.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

IHOP hosts Milkshake Monday, thanks to Adam Sandler; Mattel launches PlayBack program to recycle old toys.

All-you-can-drink milkshakes on IHOP, courtesy of Adam Sandler

All-you-can-drink milkshakes on IHOP, courtesy of Adam Sandler

It all started when an IHOP hostess unknowingly turned the comedian away.

Clarity buys creative SEO and analytics agency

Clarity buys creative SEO and analytics agency

Global comms agency Clarity has bought UK consultancy 3WhiteHats, a creative SEO, paid and analytics specialist, and is in "active conversations" about further acquisitions.

COO of Edelman China moves to Ogilvy

COO of Edelman China moves to Ogilvy

Melinda Po returns to the agency after a short stint at Edelman.

Massachusetts sues Publicis Health over ties to Purdue, opioids

Massachusetts sues Publicis Health over ties to Purdue, opioids

The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.

Mother’s Day PSA highlights lack of fertility benefits for women with cancer

Mother’s Day PSA highlights lack of fertility benefits for women with cancer

“It's not just hearts and flowers for all women,” said The Chick Mission director Tracy Weiss.

The big return to hybrid work has many nuances

The big return to hybrid work has many nuances

As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.

Just briefly

Just briefly

People moves, account wins and other comms news.

JLR appoints Accenture to global marketing duties with Spark44

JLR appoints Accenture to global marketing duties with Spark44

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

TikTok to marketers: ‘Make TikToks, not ads’

TikTok to marketers: ‘Make TikToks, not ads’

The platform cited survey data and case studies to persuade advertisers to spend on TikTok.

Coronavirus Briefing: Moms will help us find our way

Coronavirus Briefing: Moms will help us find our way

This edition of the Coronavirus Briefing is 2,500 words long and will take you 9 minutes to read.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Latest on new voting laws, Norwegian's threat to pull ships out of Florida and the White House's favorite reporters.

NFL hires former Obama aide Katie Hill

NFL hires former Obama aide Katie Hill

Hill worked for Obama in the White House and after his second term.

How 9 brands are reacting to Twitter’s improved image crops

How 9 brands are reacting to Twitter’s improved image crops

Home Depot’s giant skeleton is particularly happy about the change.

Citizen Relations names Josh Budd as first chief creative officer

Citizen Relations names Josh Budd as first chief creative officer

Budd was co-CCO at No Fixed Address.

Brands celebrate Cinco de Mayo

Brands celebrate Cinco de Mayo

Who did it best?

WPP, Microsoft expand partnership to boost creative content production

WPP, Microsoft expand partnership to boost creative content production

Cloud Studio is one product resulting from the deal.

Black doctors read Tweets to encourage young people of color to get vaccinated

Black doctors read Tweets to encourage young people of color to get vaccinated

The campaign for the Black Coalition Against COVID aims to reduce vaccine hesitancy.

NewFronts: Twitter and Snap push content, creators and incremental reach

NewFronts: Twitter and Snap push content, creators and incremental reach

Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

AB InBev CEO Carlos Brito to step down; Moderna posts first quarterly profit ever in Q1.

SEC Newgate plans first dividend payment after 'positive' 2020

SEC Newgate plans first dividend payment after 'positive' 2020

SEC Newgate plans to make its first dividend payment of 0.5p per share after outperforming its original budget for 2020.

UPS hires Deisha Barnett as strategic comms VP

UPS hires Deisha Barnett as strategic comms VP

Her role was created as part of a restructuring of the company’s global comms team.

Inside the launch of Avelo, America’s newest airline

Inside the launch of Avelo, America’s newest airline

The carrier brought on United Airlines alum Jim Olson and Crafted Communications to get the word out.

The Vaccine Project Newsletter: Walk right in, sit right down, get your shot

The Vaccine Project Newsletter: Walk right in, sit right down, get your shot

This edition of the Vaccine Project Newsletter is 3,204 words long and will take you 11 minutes to read.

MDC Partners organic revenue drops but profits rise in Q1

MDC Partners organic revenue drops but profits rise in Q1

Healthcare, consumer products and financial services drove growth.

Measuring employee communications effectiveness during COVID-19

Measuring employee communications effectiveness during COVID-19

How brands such as Southwest Airlines and Blue Shield of California are making sure they're getting through to employees at home.

VidCon names Nicole Leo director of creator partnerships

VidCon names Nicole Leo director of creator partnerships

She’s a veteran of Blended Strategy Group and Beautycon Media.

YouTube introduces interactive ads for connected TVs, more original programming

YouTube introduces interactive ads for connected TVs, more original programming

Users can learn more about a product through second screen activation.

Haymarket launches new global brand Performance Marketing World

Haymarket launches new global brand Performance Marketing World

New title will be 'source of truth' for fast-growing digital sector.

EmitBio hires James Pearson to head global PR

EmitBio hires James Pearson to head global PR

Pearson is a veteran of Spire Global, Shazam and Amazon.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

MDC Q1 numbers; Facebook’s big Trump announcement; Basecamp CEO apologizes for ‘no politics at work’ policy.

Golin promotes Jaimee Reggio to US healthcare managing director

Golin promotes Jaimee Reggio to US healthcare managing director

Reggio’s spent a dozen years at Golin’s healthcare practice in Chicago.

CVC Capital, CDPQ agree to joint majority stake in BlueFocus International agencies

CVC Capital, CDPQ agree to joint majority stake in BlueFocus International agencies

Brett Marchand (pictured), Vision7's International's president and CEO, will lead the combined entity as CEO.

Ogilvy named global creative agency for World of Hyatt

Ogilvy named global creative agency for World of Hyatt

Ogilvy will lead creative, experience and strategy for World of Hyatt’s member communications, promotions and enhancements.

Michelin North America brings back Ketchum as AOR after two-year break

Michelin North America brings back Ketchum as AOR after two-year break

The Omnicom firm and the tire company previously worked together from 2011 to 2019.

Intimate apparel brand Harper Wilde selects Diffusion as PR AOR

Intimate apparel brand Harper Wilde selects Diffusion as PR AOR

The firm will spearhead the brand's 2021 product launches, including a limited-edition bra release.

Amazon touts its streaming reach in NewFronts presentation

Amazon touts its streaming reach in NewFronts presentation

The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Honeywell selects Finn Partners as U.S. PR partner; How Under Armour, CVS Health and Pfizer did in Q1.

Finn Partners takes over Honeywell US PR work from Weber Shandwick

Finn Partners takes over Honeywell US PR work from Weber Shandwick

Weber became Honeywell's AOR as part of a team of Interpublic Group agencies in 2018.

Sorrell reveals £500m 'firepower' for more S4 mergers

Sorrell reveals £500m 'firepower' for more S4 mergers

S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns "chickens could come home to roost" in 2023.

Former ABC News comms VP Julie Townsend moves to AmEx

Former ABC News comms VP Julie Townsend moves to AmEx

American Express also hired Madge Thomas from UNICEF to manage CSR.

Admerasia wins Omnicom Anti-Asian-hate PSA challenge

Admerasia wins Omnicom Anti-Asian-hate PSA challenge

The campaign submitted for Omnicom’s 3 in 5 challenge will be featured in over $1 million of donated ad space.

Twitter joins live audio platform race by opening Clubhouse rival Spaces

Twitter joins live audio platform race by opening Clubhouse rival Spaces

The feature, no longer in beta, will allow brands and users to create and host live chat rooms.

Yahoo launches a brand campaign on the heels of Verizon Media sale

Yahoo launches a brand campaign on the heels of Verizon Media sale

The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.

TheVideoBot gets personal with online video ads

TheVideoBot gets personal with online video ads

The company is a spinoff of Rip Media Group.

Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer

Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer

The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

CVS and Walgreens wasted hundreds of thousands of COVID-19 vaccine doses; Apollo nears deal to buy Verizon's media assets.

Just briefly

Just briefly

People moves, account wins and other comms news.

MDC partners adds nine global affiliates in Latin America

MDC partners adds nine global affiliates in Latin America

The move is a push to expand into emerging markets.

Not so super communication disrespects sporting heritage

Not so super communication disrespects sporting heritage

The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.

How Signal AI measured Biden’s first 100 days

How Signal AI measured Biden’s first 100 days

Signal AI found the president is more closely associated with topics including gun control and immigration since he took office.

#FlaminHotFaceOff: Frito-Lay wants consumers to choose between Cheetos or Doritos

#FlaminHotFaceOff: Frito-Lay wants consumers to choose between Cheetos or Doritos

Which ‘Flamin’ Hot’ snack is the best?

How Clinique is reaching Gen Z on TikTok

How Clinique is reaching Gen Z on TikTok

The younger generation’s beauty standards are changing, along with their media habits. Here's how Clinique measured and tied the campaign to sales.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

EU singles out Apple for breaking competition rules; Florida voting bill advances; General Mills’ tasty NFTs.

Hume Brophy continues senior hire spree with chair and digital strategy lead

Hume Brophy continues senior hire spree with chair and digital strategy lead

Hume Brophy has appointed industry stalwart and former chair of Hanover Communications and Blue Rubicon, Alastair Gornall, as the consultancy’s new chair, and Robin Hamman as group director of digital strategy.

MMGY NJF wins LATAM Airlines account

MMGY NJF wins LATAM Airlines account

Latin America’s largest airline has selected MMGY NJF as its PR firm, anticipating increased travel.

Coronavirus Briefing: The spring thaw finally arrives

Coronavirus Briefing: The spring thaw finally arrives

This edition of Coronavirus Briefing is 2,347 words long and will take you 6 minutes to read.

FTI Consulting strategic comms revenue up 3.7% in Q1

FTI Consulting strategic comms revenue up 3.7% in Q1

Global lead Mark McCall (pictured) says it was a "solid quarter" that reflects strides the segment has made in the last few months.

WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash

WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash

Agency giant claimed Sorrell was responsible for “disclosure of confidential information” to the media.

Privacy wars heat up on Apple and Facebook earnings calls

Privacy wars heat up on Apple and Facebook earnings calls

Facebook says the update will start impacting its business in Q2.

How the NFL Draft is expanding off the big screen

How the NFL Draft is expanding off the big screen

The league has teamed up with multiple platforms to expand its reach.

DynAdmic’s contextual targeting helps brands when the cookies crumble

DynAdmic’s contextual targeting helps brands when the cookies crumble

Using AI, the international video advertising company sees privacy concerns align with efficient marketing.

TV consortium OpenAP launches an identifier for TV planning, measurement

TV consortium OpenAP launches an identifier for TV planning, measurement

OpenID will allow advertisers to use a single audience definition across major TV networks.

The shoe has dropped on IDFA. Now what?

The shoe has dropped on IDFA. Now what?

Advertisers are waiting to see the impact on opt-in rates while ramping up first-party data strategies.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Takeaways from Biden’s speech to Congress; CMOs are spending less time in their posts.

Edelman names Brussels CEO

Edelman names Brussels CEO

Edelman has named Stefan Borst, founder of the consultancy IDA Group, as CEO of its business in Brussels.

Tesla stays its course of no PR department

Tesla stays its course of no PR department

CEO Elon Musk believes the products speak for themselves.

Steward Health Care hires PepsiCo alum Jen Crichton as comms head

Steward Health Care hires PepsiCo alum Jen Crichton as comms head

Crichton is building out a dedicated communications team at the company.

The agency game plan for India's second wave: Putting people first

The agency game plan for India's second wave: Putting people first

Networks with offices in India are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike.

How employers are looking to the CDC to shape internal comms

How employers are looking to the CDC to shape internal comms

But experts say government recommendations are just the bare minimum of what companies should say to staffers.

Reuters’ online paywall is unlikely to deter PR pitches

Reuters’ online paywall is unlikely to deter PR pitches

Reuters News will face tough competition with its subscription-based, digital content.

How cruise lines are talking up their return to the sea

How cruise lines are talking up their return to the sea

Custom content and b-to-b comms are key in building buzz for a safe comeback.

Beyond the jab: How the Ad Council and others are gauging success in vaccination campaigns

Beyond the jab: How the Ad Council and others are gauging success in vaccination campaigns

The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.

Minneapolis firms reassure employees in wake of Daunte Wright death

Minneapolis firms reassure employees in wake of Daunte Wright death

Agency leaders agree that sensitivity to BIPOC communities is top of mind.

How companies can avoid getting burned when taking on hot-button issues

How companies can avoid getting burned when taking on hot-button issues

Brands are driving greater purpose, but that requires managing risks.

Making the most of measurement on Clubhouse

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

Beyond just checking in: How PR teams are stepping up on wellness communications

Beyond just checking in: How PR teams are stepping up on wellness communications

From special Slack channels for parents to bedtime stories for employees’ kids, internal comms teams are helping staffers feel cared-for on a personal level.

Publishers fight back against misinformation

Publishers fight back against misinformation

As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.

How Microsoft is talking with staffers about returning to the office

How Microsoft is talking with staffers about returning to the office

Employees are demanding companies communicate RTO decisions, even if just providing a timeline.

How TikTok is changing healthcare marketing

How TikTok is changing healthcare marketing

With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?

Clubhouse lessons for brands from Demi Lovato

Clubhouse lessons for brands from Demi Lovato

And experts on whether to use the booming app, why Clubhouse measurement is a bummer and how rivals plan to respond.

Gearing up for the unforeseen crises of 2021

Gearing up for the unforeseen crises of 2021

Last year showed that organizations need to be ready for crises they can’t imagine. Here’s how they’re using technology to prepare.

COVID-19 one year later: Agency CEOs and CCOs on what they were thinking and what’s changed forever

COVID-19 one year later: Agency CEOs and CCOs on what they were thinking and what’s changed forever

‘I never want to go back’ to pre-pandemic office life, says one major agency leader.

How the comms industry can attract and retain women amid the pandemic

How the comms industry can attract and retain women amid the pandemic

Individual agencies and companies need to listen to their female workforce, say PR pros.

Making up for lost time: What the PR class of 2021 is facing as the job search begins

Making up for lost time: What the PR class of 2021 is facing as the job search begins

Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.

How brands can leverage emerging audio platforms like Clubhouse

How brands can leverage emerging audio platforms like Clubhouse

Accessibility and authenticity are keys to audio renaissance.

Just like on the field, coordination was key to winning Super Bowl ads

Just like on the field, coordination was key to winning Super Bowl ads

Why Reddit’s big game success was much more than a five-second spot.

Cannes: If they hold it, will PR agencies go?

Cannes: If they hold it, will PR agencies go?

Don’t expect a packed Gutter Bar this year, with firms not ready to commit to sending representatives to the event.

How GameStop can turn unprecedented uncertainty into long-term opportunity

How GameStop can turn unprecedented uncertainty into long-term opportunity

Comms tips for a legacy brand after a wild week of trading.

Taking it slow: Agencies in no rush to get back to the office

Taking it slow: Agencies in no rush to get back to the office

Agency leaders are playing it safe and planning to make some WFH options the norm even when most staffers are back at their desks.

Super Bowl LV already has a marketing winner: Budweiser

Super Bowl LV already has a marketing winner: Budweiser

And its strategy is purpose.

Adjusting the Super Bowl earned media playbook for a virtual radio row

Adjusting the Super Bowl earned media playbook for a virtual radio row

In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.

Four questions to ask in building COVID-19 vaccine messaging

Four questions to ask in building COVID-19 vaccine messaging

Effective communications about the importance of vaccination have never been more important.

Does Publicis M&A chatter show holding companies are undervalued?

Does Publicis M&A chatter show holding companies are undervalued?

Private equity has been looking at agency groups.

‘That person cannot be trusted’: Top comms execs throw cold water on ex-Trump staffers’ job prospects

‘That person cannot be trusted’: Top comms execs throw cold water on ex-Trump staffers’ job prospects

Executives were open to hiring outgoing Trump aides. That all changed with the January 6 insurrection on Capitol Hill.

Companies communicate their values after Capitol insurrection

Companies communicate their values after Capitol insurrection

CEOs and industry leaders condemned the attack on the Capitol and called for the peaceful transition of power. But many challenges lie ahead.

Season of change for sports teams with outdated mascots

Season of change for sports teams with outdated mascots

But the franchises are moving at different paces -- if they’re moving at all.

Journalism’s future or passion project? Breaking down the world of Substack

Journalism’s future or passion project? Breaking down the world of Substack

Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.

All-staff PTO, no video Fridays, wellness checks: How team leaders are countering employee burnout

All-staff PTO, no video Fridays, wellness checks: How team leaders are countering employee burnout

Tips from leaders at Google, Target and firms like Praytell, Hotwire and Allison+Partners on recognizing the toll COVID-19 is taking on staff.

What the government’s COVID-19 vaccination campaign will look like

What the government’s COVID-19 vaccination campaign will look like

The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.

A return to the Obama comms playbook? Not exactly

A return to the Obama comms playbook? Not exactly

The Biden administration will be night and day from the Trump White House, but also distinct from the last Democratic president.

Comms lessons from the 2020 U.S. presidential election

Comms lessons from the 2020 U.S. presidential election

Communicators also have a role to play moving the country forward.

How brands are getting into the Twitch game

How brands are getting into the Twitch game

It’s not just for gamers anymore. Advice for marketers playing on the ultra-popular streaming platform.

Does the PR industry have an ageism problem?

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

How agencies are helping employees go to the polls

How agencies are helping employees go to the polls

In a year marked by uncertainty, PR firms are making Election Day slightly less stressful.

Breast cancer organizations turn to gaming to fill live event gap

Breast cancer organizations turn to gaming to fill live event gap

Groups are pivoting to gaming and gamification as COVID-19 limits in-person fundraising opportunities.

Work in progress: Agencies double down on DE&I initiatives, but yet to see results

Work in progress: Agencies double down on DE&I initiatives, but yet to see results

The pandemic has kept firms from hiring, holding back their efforts to bring on executives of color.

Inside Planned Parenthood’s push to stall a Supreme Court pick

Inside Planned Parenthood’s push to stall a Supreme Court pick

The organization moved quickly after the death of Justice Ruth Bader Ginsburg last Friday to remind the public what’s at stake.

‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling

‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling

“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.

Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting

Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting

The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.

Rewriting the playbook each week: Brands get ready for an unprecedented NFL season

Rewriting the playbook each week: Brands get ready for an unprecedented NFL season

Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.

The two words that describe agency CEOs in September 2020

The two words that describe agency CEOs in September 2020

Agency leaders say they are “cautiously optimistic” as they plan for next year after months of unprecedented challenges.

What to adjust? What to abandon? Lessons on making live events virtual from the 2020 conventions

What to adjust? What to abandon? Lessons on making live events virtual from the 2020 conventions

Balloon drops and cheese hats can’t be replaced. But other aspects of live events can.