Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.
Stella Low is joining Apple to lead global comms.
As Clubhouse’s user and download numbers decline, marketers question whether the audio social app has reached its peak.
$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem
The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.
Hickey had two stints at the IPG firm in the Bay Area.
Investors understand agency sector is 'a great business to invest in', CEO says.
Kief was Droga5’s head of technology.
IHOP hosts Milkshake Monday, thanks to Adam Sandler; Mattel launches PlayBack program to recycle old toys.
It all started when an IHOP hostess unknowingly turned the comedian away.
Global comms agency Clarity has bought UK consultancy 3WhiteHats, a creative SEO, paid and analytics specialist, and is in "active conversations" about further acquisitions.
Melinda Po returns to the agency after a short stint at Edelman.
The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.
“It's not just hearts and flowers for all women,” said The Chick Mission director Tracy Weiss.
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
The platform cited survey data and case studies to persuade advertisers to spend on TikTok.
This edition of the Coronavirus Briefing is 2,500 words long and will take you 9 minutes to read.
Latest on new voting laws, Norwegian's threat to pull ships out of Florida and the White House's favorite reporters.
Hill worked for Obama in the White House and after his second term.
Home Depot’s giant skeleton is particularly happy about the change.
Budd was co-CCO at No Fixed Address.
Who did it best?
Cloud Studio is one product resulting from the deal.
The campaign for the Black Coalition Against COVID aims to reduce vaccine hesitancy.
Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.
AB InBev CEO Carlos Brito to step down; Moderna posts first quarterly profit ever in Q1.
SEC Newgate plans to make its first dividend payment of 0.5p per share after outperforming its original budget for 2020.
Her role was created as part of a restructuring of the company’s global comms team.
The carrier brought on United Airlines alum Jim Olson and Crafted Communications to get the word out.
This edition of the Vaccine Project Newsletter is 3,204 words long and will take you 11 minutes to read.
Healthcare, consumer products and financial services drove growth.
How brands such as Southwest Airlines and Blue Shield of California are making sure they're getting through to employees at home.
She’s a veteran of Blended Strategy Group and Beautycon Media.
Users can learn more about a product through second screen activation.
New title will be 'source of truth' for fast-growing digital sector.
Pearson is a veteran of Spire Global, Shazam and Amazon.
MDC Q1 numbers; Facebook’s big Trump announcement; Basecamp CEO apologizes for ‘no politics at work’ policy.
Reggio’s spent a dozen years at Golin’s healthcare practice in Chicago.
Brett Marchand (pictured), Vision7's International's president and CEO, will lead the combined entity as CEO.
Ogilvy will lead creative, experience and strategy for World of Hyatt’s member communications, promotions and enhancements.
The Omnicom firm and the tire company previously worked together from 2011 to 2019.
The firm will spearhead the brand's 2021 product launches, including a limited-edition bra release.
The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
Honeywell selects Finn Partners as U.S. PR partner; How Under Armour, CVS Health and Pfizer did in Q1.
Weber became Honeywell's AOR as part of a team of Interpublic Group agencies in 2018.
S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns "chickens could come home to roost" in 2023.
American Express also hired Madge Thomas from UNICEF to manage CSR.
The campaign submitted for Omnicom’s 3 in 5 challenge will be featured in over $1 million of donated ad space.
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.
The company is a spinoff of Rip Media Group.
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
CVS and Walgreens wasted hundreds of thousands of COVID-19 vaccine doses; Apollo nears deal to buy Verizon's media assets.
The move is a push to expand into emerging markets.
The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.
Signal AI found the president is more closely associated with topics including gun control and immigration since he took office.
Which ‘Flamin’ Hot’ snack is the best?
The younger generation’s beauty standards are changing, along with their media habits. Here's how Clinique measured and tied the campaign to sales.
EU singles out Apple for breaking competition rules; Florida voting bill advances; General Mills’ tasty NFTs.
Hume Brophy has appointed industry stalwart and former chair of Hanover Communications and Blue Rubicon, Alastair Gornall, as the consultancy’s new chair, and Robin Hamman as group director of digital strategy.
Latin America’s largest airline has selected MMGY NJF as its PR firm, anticipating increased travel.
This edition of Coronavirus Briefing is 2,347 words long and will take you 6 minutes to read.
Global lead Mark McCall (pictured) says it was a "solid quarter" that reflects strides the segment has made in the last few months.
Agency giant claimed Sorrell was responsible for “disclosure of confidential information” to the media.
Facebook says the update will start impacting its business in Q2.
The league has teamed up with multiple platforms to expand its reach.
Using AI, the international video advertising company sees privacy concerns align with efficient marketing.
OpenID will allow advertisers to use a single audience definition across major TV networks.
Advertisers are waiting to see the impact on opt-in rates while ramping up first-party data strategies.
Takeaways from Biden’s speech to Congress; CMOs are spending less time in their posts.
Edelman has named Stefan Borst, founder of the consultancy IDA Group, as CEO of its business in Brussels.
CEO Elon Musk believes the products speak for themselves.
Crichton is building out a dedicated communications team at the company.
Networks with offices in India are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike.
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
Reuters News will face tough competition with its subscription-based, digital content.
Custom content and b-to-b comms are key in building buzz for a safe comeback.
The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.
Agency leaders agree that sensitivity to BIPOC communities is top of mind.
Brands are driving greater purpose, but that requires managing risks.
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
From special Slack channels for parents to bedtime stories for employees’ kids, internal comms teams are helping staffers feel cared-for on a personal level.
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
Employees are demanding companies communicate RTO decisions, even if just providing a timeline.
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
And experts on whether to use the booming app, why Clubhouse measurement is a bummer and how rivals plan to respond.
Last year showed that organizations need to be ready for crises they can’t imagine. Here’s how they’re using technology to prepare.
‘I never want to go back’ to pre-pandemic office life, says one major agency leader.
Individual agencies and companies need to listen to their female workforce, say PR pros.
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
Accessibility and authenticity are keys to audio renaissance.
Why Reddit’s big game success was much more than a five-second spot.
Don’t expect a packed Gutter Bar this year, with firms not ready to commit to sending representatives to the event.
Comms tips for a legacy brand after a wild week of trading.
Agency leaders are playing it safe and planning to make some WFH options the norm even when most staffers are back at their desks.
And its strategy is purpose.
In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.
Effective communications about the importance of vaccination have never been more important.
Private equity has been looking at agency groups.
‘That person cannot be trusted’: Top comms execs throw cold water on ex-Trump staffers’ job prospects
Executives were open to hiring outgoing Trump aides. That all changed with the January 6 insurrection on Capitol Hill.
CEOs and industry leaders condemned the attack on the Capitol and called for the peaceful transition of power. But many challenges lie ahead.
But the franchises are moving at different paces -- if they’re moving at all.
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
Tips from leaders at Google, Target and firms like Praytell, Hotwire and Allison+Partners on recognizing the toll COVID-19 is taking on staff.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
The Biden administration will be night and day from the Trump White House, but also distinct from the last Democratic president.
Communicators also have a role to play moving the country forward.
It’s not just for gamers anymore. Advice for marketers playing on the ultra-popular streaming platform.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
In a year marked by uncertainty, PR firms are making Election Day slightly less stressful.
Groups are pivoting to gaming and gamification as COVID-19 limits in-person fundraising opportunities.
The pandemic has kept firms from hiring, holding back their efforts to bring on executives of color.
The organization moved quickly after the death of Justice Ruth Bader Ginsburg last Friday to remind the public what’s at stake.
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
Agency leaders say they are “cautiously optimistic” as they plan for next year after months of unprecedented challenges.
Balloon drops and cheese hats can’t be replaced. But other aspects of live events can.