The firm is serving as AOR for the organization that holds the New York City Marathon.
In a PSA created by Sesame Workshop, the Ad Council and the COVID-19 Vaccine Education Initiative, Elmo and his dad discuss the vaccination experience.
UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
Hotwire acquires two firms; Journalists demand changes to White House screening process; ‘Stranger Things’ crashes Netflix.
An ESG advisory, OnePoint5, is being launched in light of news that six in 10 UAE and Saudi Arabia businesses do not currently have a framework governing their environmental, social and governance standards.
Enero Group has announced a double acquisition for Hotwire worth a total of US$37.5m in cash and shares. The move will see the tech comms and marketing agency operate its first owned offices in Asia.
“If you've encountered delays and cancellations recently, I apologize,” Delta CEO Ed Bastian said.
Fallon is pursuing an opportunity that has fewer travel demands.
Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.
Every company will need to engage employees on the new rules surrounding abortion given the fundamental link between healthcare and employment in the U.S.
Macy’s NFTs celebrate its 4th of July Fireworks and Old Navy’s NFTs feature its iconic flag t-shirt.
Ashfield and Huntsworth have rebranded their combined health and life science operations, including the PR business Evoke, under a new name: Inizio.
He has worked with brands including Diageo and Walmart.
How McKinsey & Company guided companies at the center of the opioid crisis; BP and Shell cover employee travel costs after abortion ruling.
Ogilvy PR has promoted UK and EMEA head of influence Rahul Titus to the new role of global head of influence.
Lauren Wood is the former head of corporate communications at Immunomedics.
Weber will work on corporate reputation, finance, capital markets, executive visibility and thought leadership for the media collective and accelerator.
From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America.
The Global Wellness Institute, a nonprofit for the wellness industry, valued it at $4.9 trillion in 2019 and projects that it will reach $7 trillion in 2025.
Lower-than-expected use of Evusheld drove the company to launch the first DTC ad campaign for an emergency use product.
General Motors restructures global comms leadership team; Golin ups Jeff Beringer to president of global digital unit.
Employee feedback was instrumental in reshaping the reorganization, which aims to create more pathways for upward mobility and increase diverse representation in leadership.
The position is newly created.
Hamp will advise the company on global media relations, management, sustainability and governance.
CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
Hufft was formerly VP and head of global brand marketing and communications for Shopify.
Cannes Lions 2022: Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights.
Jan. 6 Committee schedules last-minute hearing; Democrats vent about White House response to Supreme Court; WPP CEO says holding company will continue to work with energy clients.
Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.
Companies are quickly communicating their policies after Roe v. Wade was overturned.
TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.
The series includes two Amgen execs discussing the promise of AI and machine learning.
Stars use BET Awards stage to criticize overturning of Roe v. Wade; Amazon Studios PR executive Vicky Eguia dead at 48.
Roopa Ramaiya, former global head of PR at digital currency brand Luno, has joined financial crime protection tech firm Feedzai to lead its global comms function.
The much-lauded ‘Long Live the Prince’ by Engine London has won the Grand Prix at the Titanium Lions, as Edelman wins Gold in Sustainable Development for ‘See My Skin’ for Vaseline, on the final day of Cannes Lions.
The ruling, which comes just over a month after the leaked initial draft majority decision, will end the Constitutional right to abortion after nearly 50 years.
The high court’s ruling is likely to result in abortion banned in more than 20 states.
Disney is creating and using new opportunities for storytelling and audience engagement.
Marketing leaders say campaigns honored at the French festival signified that brands are focusing on purpose-driven advertising.
Latest from Cannes; Gun legislation passes Senate; Pride in PR: Valerie Berlin.
PR agencies may once again have struck out in their own Lions category but earned media was an intrinsic part of every successful activation at the first in-person Festival of Creativity in three years.
Edelman won a Bronze PR Lion for National Grid’s Green Light Signal campaign in the U.K. It also won in the Creative Data and Media categories, and Prime Weber Shandwick won Bronze in the Direct category.
The fellowship program offers paid career development training for students.
This is definitely not a trend that works for all brands.
Chirfi Guindo will start on July 1 and report to Merck CEO Robert M. Davis.
The government-sector veteran will be a senior adviser for the firm.
Cannes Lions: Greenpeace protesters scale Palais in latest festival disruption; Publix not offering COVID vaccine to children under 5.
There are high levels of security to enter the Palais with airport-style scanners.
Chief data scientist Miguel Martinez will move into a non-executive director position.
The San Francisco-based firm posted 16% revenue growth last year.
The alliance aims to help clients grow business with the federal government.
Agencies in Ukraine, Poland and Czech Republic will work with the minister of culture and information policy of Ukraine.
The second phase of the Yours to Make campaign features a short film, scored by a Neil Gaiman speech, aimed at recent graduates.
Effective immediately, Meltmedia will begin operating as Evoke Melt.
The agency is helping Judge manage his off-field activities and responsibilities.
Cannes PR Lions shortlist revealed; Pride in PR: Kaitlyn Barclay.
Global PR agencies including Edelman and Ketchum have received multiple nominations in the PR Lions shortlist, alongside work from smaller PR shops.
The agency will oversee strategic comms and promotional activities for the second-largest city in the European Union.
The Billion Dollar Collection campaign aims to shape a more sustainable fashion industry.
The company also promoted Brett Hale to chief public affairs officer.
Expect the Aflac duck to quack about manifestation, astrology and healing sound frequencies.
The CPG company's chief brand officer outlined why creativity is a force for growth.
Owner of Campaign launches venture investment fund and buys into London-based GEEIQ.
A network change in some of the company’s data centers caused popular websites and services to go down temporarily.
Activist Gustav Martner has formerly won awards for his work with cars and airlines.
Delta Air Lines, WPP, The 4A’s, the IAB, the Ad Council and other industry leaders back IBM in delivering an open source toolkit that enables the industry to use AI to mitigate bias in ad tech.
The Cannes Lions Health awards announced winners in the Pharma and Health & Wellness categories.
Cannes Lions latest; Colbert addresses staffers’ Capitol arrest; Jan. 6 Committee hearings today.
John Doe Group has won a competitive pitch to be named the retained agency for Worldwide Cancer Research.
See My Skin aims to improve skin-care outcomes for people of color and combat bias in dermatology.
Cannes Lions: Volodymyr Zelensky – 'Power of creativity greater than a nuclear state stuck in the past’
Ukraine's president and its leading creatives urge adland to help it defeat Russia
Travel problems dog Cannes visitors; Edelman hosts Gary Kasparaov; PR Lions on Thursday.
Next 15’s current share price values M&C Saatchi at about £233.7m, marking a significant decline on the original £310m valuation.
Russian exile Garry Kasparov and PR leader Richard Edelman today announced an initiative called Regain Ukraine aimed at helping Ukraine and ramping up pressure on western politicians to stop the war
More campaigns credited to PR agencies are included in the latest batches of Cannes Lions shortlists, as the International Festival of Creativity kicks off for 2022.
American tech retailer RadioShack had all but faded into oblivion until it launched a chaotic social media strategy last week, filling our timelines with unfiltered tweets.
Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.
Recession fears and inflation are prompting companies to pump the brakes on hiring, cutting down options for job seekers.
Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.
And the VCs and ambitious, young tech executives are driving growth in other industries across South Florida.
Pride 2022: Brands forge deeper connections with LGBTQ community, while activists hold them to their word
Running a Pride activation but also donating to anti-LGBTQ politicians? Activists are making sure brands can’t have it both ways.
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.
The silence is deafening from corporate America on Roe v. Wade. Why so many companies are staying quiet
Brands such as Levi Strauss and Yelp are in the minority in issuing strongly worded condemnations of the Supreme Court’s likely decision to overturn the landmark case.
State legislation has set social media ablaze with anti-LGBTQ sentiment. Equality organizations are pushing back.
Firms are advising clients to stick with the platform while they evaluate changes.
Two highly publicized incidents have come to light of firms flirting too closely with the ‘dark arts’ side of the business.
Stock buybacks and executive pay are back in the headlines nearly three years after the Business Roundtable’s historic statement on purposeful business. Experts say inroads are being made elsewhere.
The agency has acknowledged that it has a problem. Now comes the hard part.
With declining viewership and an increase in scandal and social outcry, awards shows are a fraught, but not unworthy, playing field for brands to connect to audiences.
Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.
Too much work, not enough people: Why PR firms are turning down new business at an unprecedented rate
In-house teams are flush with cash; PR firms are desperately trying to keep staff. The result is firms turning down new business opportunities at an unprecedented rate.
People who are mocking strategy don’t understand the breadth and reach of the platform, say West Wing and campaign veterans.
Recruiting for PR positions is still frenzied, but the search trend has shifted from the mid-level to the C-suite. And companies are realizing they need to re-recruit their own employees.
PRWeek asked a collection of PR professionals in Ukraine, who have launched a campaign called 'Help Ukraine - Tell the Truth to the World', how they think the war is being presented to the outside world. This is their response.
Many had abandoned the Russian market in the years before the war started, and all are pledging to help employees affected by the crisis.
Clients would never support it, goes the old line of thinking. But firms are starting to push that aside with surprising results.
Wars have always been fought on the ground, and with words.
Even though Coinbase’s website wasn’t ready for its own success.
From the monitoring tools they’re using to the conversations they’ll be looking to jump into.
Amid geopolitical turmoil, companies approached the Winter Games with balance and heaps of preparation.
Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.
A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
Travel industry groups say communications with government medical experts have broken down amid the pandemic.
It’s deja vu for agency and in-house staffers with children as the Omicron variant forces a return to remote learning. But this time there’s an established playbook to lean on.
When return to office becomes return to home: What Ford, Google and others are telling employees as Omicron surges
The Omicron variant put many RTO plans on ice. Here’s how top communicators are responding to the latest twist in the pandemic while not setting another office-return deadline.
Pay transparency and lack of a standard pay index are some of the biggest reasons.
Why public health experts believe communications around Omicron need to toe the line between too much concern and just enough.
Experts are advising clients to communicate regularly and clearly, and be ready to act quickly on new information.
From in-person connectivity to employee well-being and a need for flexibility, industry leaders explain what they’re focusing on as the calendar changes.
Record pay raises. Generous bonuses. WFH and flexible work options. Recruiters are seeing it all amid red hot demand for talent.
The landmark Finsbury Glover Hering-Sard Verbinnen merger is a bold attempt to build greater integration and global scale.
But here’s how you could start.
It’s not government policy as much as employee activism that is driving agency vaccine mandates.
Top executives including PepsiCo’s North America chief sound off on businesses responding to change.
Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.
Experts say the company’s point-by-point rebuttal of a Wall Street Journal investigation is missing the point: empathy.
Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).