Charles Schwab’s former CCO (Onoda, pictured) and FICO’s former marcomms head are counseling clients for the Hawaii-based firm.
Some speculated it was because the notification sounds too much like the Palestinian militant group “Hamas.”
The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic.
Buyers found PR shops not only surviving the pandemic, but their businesses thriving in it.
Albritton is an alum of General Motors and Amazon Web Services.
This edition of the Coronavirus Briefing is 2,600 words long and will take you 8 minutes to read.
The platform analyzes consumer emotions as they watch video content.
CEO Gregory Galant says it’s a reflection of the latest broadening of the media world.
Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?
Dentsu’s ‘encouraging’ Q1; Horserace begins to succeed Psaki; Hunter bags luxury appliance account.
With consumers investing in their homes, Hunter is leading media, influencer and social media work for the appliance brands.
Will Wingstop’s social media manager get fired or promoted for ‘horny’ tweets? Twitter users weigh in
Was Wingstop’s public flirtation with a Twitter user harmless or way too spicy?
The campaign encourages young adults to spot the signs that someone may be struggling during Mental Health Awareness Month.
The firm said it is projecting double-digit growth this year in business transformation and employee experience.
SRAX has hired Morgan-Lea Fogg to serve as community development manager.
A return to old school fundamentals, coupled with use of new fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
Winners in the PRWeek Global Awards 2021 will be revealed next Thursday (20 May) across three different sessions. See the details below, including how to view the announcements.
KarmaLab will offer workshops and insights for brands from Reddit users.
The campaign is a slight deviation from past PSAs that focused solely on gun violence in schools.
Bully Pulpit Interactive hires Boeing alum Bradley Akubuiro as partner; How New York City is promoting its ‘reawakening.’
Akubuiro, Boeing’s former senior director of global media relations, will be a partner at the firm.
Driver brings polling, data and analytics expertise to the job.
This edition of the Vaccine Project Newsletter is 3,357 words long and will take you 11 minutes to read.
Advocacy groups and government representatives seek to bolster child-privacy legislation.
Citizen Relations will oversee the brand's integrated communications strategy.
One hire is Emma Lynn, who has been named global health deputy.
CTO Tejas Totade is leading the offering.
Enter: The #ThatsDazs campaign.
New branding for former Uncle Ben’s; Amazon wins EU tax ruling; What’s next for Liz Cheney.
Read briefed the press after President Kennedy’s assassination and built what became one of the world’s largest PR firms.
Rodney is helping people to understand 'what Change.org is as an organization.'
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
If you were reluctant, which campaign would convince you to get the vaccine?
Flaherty initially postponed his retirement to counsel the agency through the COVID-19 pandemic.
The platform allows top marketers and comms execs to lend their expertise for a fee.
Silverstein has worked at Sagepath and agencies Drum and Edelman.
The long-term consequences of Apple’s privacy shift will be complex, experts say.
Merriam-Webster to auction off NFT definition for charity; Estée Lauder selects Meridith Webster as EVP of comms and global affairs.
Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.
Stella Low is joining Apple to lead global comms.
As Clubhouse’s user and download numbers decline, marketers question whether the audio social app has reached its peak.
$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem
The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.
Hickey had two stints at the IPG firm in the Bay Area.
Investors understand agency sector is 'a great business to invest in', CEO says.
Kief was Droga5’s head of technology.
IHOP hosts Milkshake Monday, thanks to Adam Sandler; Mattel launches PlayBack program to recycle old toys.
It all started when an IHOP hostess unknowingly turned the comedian away.
Global comms agency Clarity has bought UK consultancy 3WhiteHats, a creative SEO, paid and analytics specialist, and is in "active conversations" about further acquisitions.
Melinda Po returns to the agency after a short stint at Edelman.
The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.
“It's not just hearts and flowers for all women,” said The Chick Mission director Tracy Weiss.
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
The platform cited survey data and case studies to persuade advertisers to spend on TikTok.
This edition of the Coronavirus Briefing is 2,500 words long and will take you 9 minutes to read.
Latest on new voting laws, Norwegian's threat to pull ships out of Florida and the White House's favorite reporters.
Hill worked for Obama in the White House and after his second term.
Home Depot’s giant skeleton is particularly happy about the change.
Budd was co-CCO at No Fixed Address.
Who did it best?
Cloud Studio is one product resulting from the deal.
The campaign for the Black Coalition Against COVID aims to reduce vaccine hesitancy.
Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.
AB InBev CEO Carlos Brito to step down; Moderna posts first quarterly profit ever in Q1.
SEC Newgate plans to make its first dividend payment of 0.5p per share after outperforming its original budget for 2020.
Her role was created as part of a restructuring of the company’s global comms team.
The carrier brought on United Airlines alum Jim Olson and Crafted Communications to get the word out.
This edition of the Vaccine Project Newsletter is 3,204 words long and will take you 11 minutes to read.
Healthcare, consumer products and financial services drove growth.
How brands such as Southwest Airlines and Blue Shield of California are making sure they're getting through to employees at home.
She’s a veteran of Blended Strategy Group and Beautycon Media.
Users can learn more about a product through second screen activation.
New title will be 'source of truth' for fast-growing digital sector.
Networks with offices in India are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike.
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
Reuters News will face tough competition with its subscription-based, digital content.
Custom content and b-to-b comms are key in building buzz for a safe comeback.
The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.
Agency leaders agree that sensitivity to BIPOC communities is top of mind.
Brands are driving greater purpose, but that requires managing risks.
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
From special Slack channels for parents to bedtime stories for employees’ kids, internal comms teams are helping staffers feel cared-for on a personal level.
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
Employees are demanding companies communicate RTO decisions, even if just providing a timeline.
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
And experts on whether to use the booming app, why Clubhouse measurement is a bummer and how rivals plan to respond.
Last year showed that organizations need to be ready for crises they can’t imagine. Here’s how they’re using technology to prepare.
‘I never want to go back’ to pre-pandemic office life, says one major agency leader.
Individual agencies and companies need to listen to their female workforce, say PR pros.
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
Accessibility and authenticity are keys to audio renaissance.
Why Reddit’s big game success was much more than a five-second spot.
Don’t expect a packed Gutter Bar this year, with firms not ready to commit to sending representatives to the event.
Comms tips for a legacy brand after a wild week of trading.
Agency leaders are playing it safe and planning to make some WFH options the norm even when most staffers are back at their desks.
And its strategy is purpose.
In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.
Effective communications about the importance of vaccination have never been more important.
Private equity has been looking at agency groups.
‘That person cannot be trusted’: Top comms execs throw cold water on ex-Trump staffers’ job prospects
Executives were open to hiring outgoing Trump aides. That all changed with the January 6 insurrection on Capitol Hill.
CEOs and industry leaders condemned the attack on the Capitol and called for the peaceful transition of power. But many challenges lie ahead.
But the franchises are moving at different paces -- if they’re moving at all.
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
Tips from leaders at Google, Target and firms like Praytell, Hotwire and Allison+Partners on recognizing the toll COVID-19 is taking on staff.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
The Biden administration will be night and day from the Trump White House, but also distinct from the last Democratic president.
Communicators also have a role to play moving the country forward.
It’s not just for gamers anymore. Advice for marketers playing on the ultra-popular streaming platform.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
In a year marked by uncertainty, PR firms are making Election Day slightly less stressful.
Groups are pivoting to gaming and gamification as COVID-19 limits in-person fundraising opportunities.
The pandemic has kept firms from hiring, holding back their efforts to bring on executives of color.
The organization moved quickly after the death of Justice Ruth Bader Ginsburg last Friday to remind the public what’s at stake.
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
Agency leaders say they are “cautiously optimistic” as they plan for next year after months of unprecedented challenges.
Balloon drops and cheese hats can’t be replaced. But other aspects of live events can.