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NFL players in the metaverse

The NFL expands its metaverse presence in Fortnite Creative

The NFL Zone will reach Fortnite players with an in-game social hub.

Image of Walker Zimmerman during the World Cup.

HHS calls on U.S. men’s soccer squad to give COVID boosters a leg up

Walker Zimmerman, a defender on the national team, plays the front man in a new PSA encouraging people to get the updated COVID shot.

Image of Dr. Pepper boxes

Keurig Dr Pepper stands by payment terms after backlash from trade bodies

Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.

Discord creator case studies portal showing headshots of popular creators

Discord rolls out monetization tiers for creators

The gaming chat app also launched an educational hub for monetizing on the platform called Creator Portal.

Jeannine Befidi

Thomson Reuters refreshes comms team with new global and UK leads

Media company Thomson Reuters has appointed US-based Jeannine Befidi as its chief communications officer, while Julia Commons joins the London office to lead external communications.

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Breakfast Briefing: 5 things for PR pros to know on Friday morning

Musk suspends Kanye West's Twitter account; CNN CEO addresses employees after layoffs.

Image of DKC's office

DKC appoints Tracy Royal as co-head of DKCulture

The agency also recently brought on four other hires.

Hand holding smartphone showing Twitter wordmark and logo

Twitter halts COVID-19 misinformation policy in latest business pivot

The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.

L-R: Rebecca Grant, Melanie Mitchem and Catherine Sullivan. (Photo credits, respectively: Alex Rumford, Peter Hurley and Harrison Steg)

BCW names Rebecca Grant global chief brand officer

The agency also named Melanie Mitchem EVP of global marketing and upped Catherine Sullivan to global CCO.

Photo credit: Getty Images

Could PR agencies really swing a 4-day workweek?

A new study found that five-day workweeks may soon be a thing of the past.

Stock art of a media interview.

Pitch platform PRophet teams with public-speaking app Yoodli

Yoodli will help PRophet users improve their public-speaking skills for media interviews.

Headshot of Chris Deri

Weber Shandwick Collective launches Business & Society Futures advisory group

TWSC has also developed a panel of 21 external executive counselors.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

NBCUniversal brings on Meta’s Mihiri Bonney; Musk and Cook ‘resolve’ differences.

Headshot of Mihiri Bonney

NBCUniversal brings on Meta’s Mihiri Bonney

Bonney is managing the company’s international comms as it attempts to expand its advertising and partnership capabilities.

Headshot of Richard Edelman

Edelman initiates ‘strategic review’ of its workforce

The agency is also pausing new hires as it monitors the economic environment.

Bicyclle with a Lyft logo on it

Lyft expands Dominic Carr’s responsibilities, promotes Sona Iliffe-Moon

Carr, the ride-hailing company’s comms leader, is also overseeing marketing.

Headshot of Monica Latowicki Rabin

Jasper Advisors hires Monica Latowicki Rabin as COO

The strategic advisory firm launched in September.

Image of StubHub headquarters in San Francisco

StubHub hires Peloton alum Jessica Kleiman to lead global comms

Kleiman was previously Peloton Interactive’s SVP of global communications before leaving the company this year.

Image of Endo's app

App ditches laughs for compassion, security around private parts

Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.

An image depicting Acast's new ad platform

Acast introduces new self-serve ad platform

Companies of all sizes will be able to reach any audience in its Marketplace, at 'affordable' budgets.

Stock art of an influencer making a video

Info Edge Ventures backs ShortTok

ShortTok is the creator of an automated visual-storytelling technology.

Spotify Wrapped 2022 logo

Spotify Wrapped 2022 aims to connect listeners and artists

Spotify’s annual end-of-year campaign expands on its interactive features, including listening personalities and direct integration with WhatsApp.

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Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Same-sex marriage protections pass Senate; Grocery giants defend merger; How is Tesla’s reputation faring?

Headshot of Caroline Dettman

The Female Quotient hires Caroline Dettman as chief marketing and creative officer

Amber Coleman-Mortley was also promoted to senior director of community and culture.

BCW's Matt Stafford gets global remit

He will now be global president of practices and sectors in addition to his existing responsibilities as president of BCW's Asia Pacific region.


AGs to Apple: Protect private reproductive health data on apps

In a letter penned to Apple CEO Tim Cook, the attorneys general say Apple hasn’t done enough to protect users’ reproductive health data.

Still from WaterWipes ad by The Brooklyn Brothers

The Brooklyn Brothers puts staff under consultation

Process will be completed by the end of the year.

Image of the US Capitol

Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam

An FTC proposal to tamp down on surveillance marketing is getting a boost from Planned Parenthood and others seeking limits on the use of health data.

Concept art of the blockchain.

Follow the audience, not the market

There are lessons to be learned from the dot-com boom — and bust — in the current economic environment.

breakfast briefing stock art

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Women of Distinction 2023 launches; Tupperware’s Klaus joins Marriott; Holding company CEOs fight.

Cameron Klaus headshot

Marriott Vacations Worldwide hires Tupperware’s Cameron Klaus

She previously led global comms for Tupperware and has worked at Weber Shandwick.

PRWeek Women of Distinction logo superimposed over stylized woman's face in profile

Women of Distinction 2023 opens for entries

Along with Women to Watch, the program honors both established and emerging women leaders in the industry.

Sadoun (left) accused Sorrell of telling 'childish make-believe stories'

Sadoun hits out at 'childish' Sorrell in row over Publicis staff bonuses

Publicis Groupe chief's sharp defence of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.

BlockFi photo illustration

BlockFi turns to C Street Advisory Group amid bankruptcy filing

The crypto company’s Chapter 11 filing follows FTX’s recent collapse.

CBS logo on a building image

Comms EVP Scott Grogin to exit CBS

Grogin has worked at the media company since 2016, most recently within the company’s entertainment division.

A blue and red artwork of Elon Musk's head next to a Blue Twitter logo in a black smartphone screen. (Getty Images)

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behavior on Twitter is turning advertisers away from the platform.

stock art of a board room

Talkwalker names Lokdeep Singh as CEO

He’s served as EVP and chief product officer at the company.

Screenshot from Northwell Health's tiger campaign

How Northwell Health used a tiger to make it easier for parents to ask about guns

Firearms have overtaken motor-vehicle accidents as the leading cause of death among children and adolescents in the U.S.

Kofi Roberts, writer, Grey Group; Charlotte Bent, associate creative directory, AnalogFolk; Whitney Schneden, creative copywriter, Arts & Letters Creative Co.

The Gen Z Perspective: Elon Musk’s Twitter takeover

Does the vision of Twitter’s new owner make young people more or less likely to use it? We ask jurors at the Campaign US BIG Awards.

News image of Elizabeth Holmes outside court

‘Do no harm’ applies to startups, too. Healthcare marketers on Elizabeth Holmes' prison sentence

See what marketers and communicators had to say about the sentencing of the ex-Theranos CEO.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Monday morning

SKDK hires Justin Goodman as EVP; Merriam-Webster picks its word of the year for 2022.

Justin Goodman

SKDK names former Schumer comms director Justin Goodman as EVP

Goodman will work in the firm’s DC public affairs practice.

Two screenshots of an Instagram story from Balenciaga

Balenciaga pulls campaign and apologises after backlash

Holiday gift campaign was shot by photojournalist Gabriel Galimberti.

Photo Credit: Getty Images

Twitter splits with consumer PR AOR Autumn Communications

Autumn Communications started working with Twitter in September, but the partnership ended this month amid turmoil at the social media company.

Corn Kid Tariq opening a can of Jolly Green Giant branded corn

6 brands cook up Thanksgiving 2022 campaigns

Of course at least one brand had to include the ‘Corn Kid.’

Campaign screen shot from the Sickle Cell Disease Association of America.

Believe It! PSA campaign aims to boost understanding of sickle cell disease

The inherited disorder can cause acute chest syndrome, anemia and blood clots, among other issues.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Walmart shooting; Layoffs at HP Inc.

Headshot of Micho Spring

Weber Shandwick chief reputation officer Micho Spring to step down

Spring has worked at Weber since 1992.

Blake Simpson headshot

Under Armour’s Blake Simpson joins Adtalem Global Education

Simpson will be responsible for the company’s global corporate comms, including sustainability.

Image of Ranchie

Watch out, Elf on the Shelf: Hidden Valley Ranch’s ‘Ranch on a Branch’ sells out in 10 hours

After an earned media-driven campaign, it’s already being resold on eBay for hundreds of dollars.

Still shot from the How Are You? campaign

Maine health system asks How Are You in fight against loneliness

Northern Light Health’s latest campaign takes aim at social isolation among patients.

Breakfast Briefing stock art

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Climate activists target H+K; More on Bob Iger’s return to Disney; Blue checks delayed.

Devon Taylor gaming shot

Real Chemistry, 21Grams launch discipline to bridge gaming and healthcare

The offering is inspired by 21Grams VP and strategy director Devon Taylor’s postpartum experience.

Laura Kane headshot

Center for International Private Enterprise hires Laura Kane as CCO

It’s a newly created role.

Stock art of twitter's headquarters

Padilla recommends clients pause Twitter activity

The PR agency says it needs more confidence in Twitter’s direction.

Image of Bob Iger from the Code conference this year.

‘Uniquely suited:’ Breaking down Disney’s comms on Bob Iger’s return

Iger, who replaces Bob Chapek, returns to the company after a hiatus.

Headshot of Sir Martin Sorrell

Sorrell: Clients still placing cautious, selective bets amid global instability

The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.

stock art of a computer user

Muck Rack: Two-thirds of PR pros say it’s still difficult to tie earned media to business results

The report also dives into the metrics they’re using to gauge success.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Bob Iger returns as Disney CEO; World Cup captains drop ‘OneLove’ armbands.

Picture of chicken reading a corporate letter

‘We hope it brings a smile to your beaks’: Why one CEO penned an open letter to chickens

It started with the bold line, “Bawk bawk ba-kawk bawk.”

Leading the New York team is account director Nicole Brief (pictured).

Carve Communications plants flag in New York

Account director Nicole Brief is leading the firm’s New York team.

 Steve Swasey died on November 16.

Netflix vet Steve Swasey dies after battle with ALS

PR pros who have worked with Swasey are paying tribute to him on social media.

LLYC names global CEO

Alejandro Romero, who has worked at comms agency LLYC for 26 years, is set to become global chief executive of the firm.

Still image from the Better Health campaign

Takeda, Discovery Education partner on youth health equity initiative

The program will empower students to play a role in addressing community inequities.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Netflix vet Steve Swasey dies at 65; Qatar bans beer sales at World Cup stadiums.

Alan VanderMolen headshot

CCO Alan VanderMolen exits SC Johnson

VanderMolen worked at the company since March 2020.

Image of Elon Musk and a Twitter logo.

‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente

As Musk remakes the social media platform in his own image, he risks further alienating pharma advertisers.

The Al-Emadi fan village in Doha

A stain on the glorious game

As the most controversial soccer World Cup in history gets set to kick off, fans, players and marketers are venturing into unknown and potentially dangerous territory.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Kristen Cavallo named global CEO of MullenLowe Group; SpaceX employees claim they were fired for criticizing Elon Musk.

Headshots of Matilda Ivey and Rhonda Nelson

McKinney recruits Rhonda Nelson and Matilda Ivey as group client directors

Nelson and Ivey are tasked with growing McKinney’s equity, diversity, inclusion and belonging initiatives for Blue Diamond Growers and Stop & Shop, respectively.

Dortmund fans display banners demanding a boycott of the 2022 FIFA World Cup in Qatar during the German first division Bundesliga football match (Ina Fassbender/Getty Images)

Boycott Qatar 'blackout' protest kicks off

A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.

Emil Hill image

UnitedHealthcare hires Emil Hill as comms SVP for government programs

Hill worked at Weber Shandwick for more than 16 years.

News photo of a Roe protest

KFF: Overturning of Roe boosted Democratic candidates nationally and in key states during midterms

Ultimately, abortion rights proposals won out in five states that had measures on the ballot this fall.

I voted stickers

Deeply divided nation. Or are we? We have it completely wrong

There are a few major points that a strong majority of Americans agree on, says Mercury Analytics’ Ron Howard.

Headshot of Martin Sorrell

Sorrell's S4 Capital dodges tech turmoil, Q3 revenue and profits climb

The company 'maintained momentum' in Q3.

Time lapse photography of traffic around the U.S. Capitol building in Washington D.C.

Few legislative wins, many investigations: How companies should prepare for the new Congress

Organizations are understandably nervous they could be called to testify as Republicans wield their new investigative power.

Sam Bankman-Fried displayed on a projector screen

Did FTX kill crypto? Not for the PR agencies working to rebuild the sector

Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.

Three smart phones display Instagram, YouTube and TikTok apps

Reels, Shorts and TikTok: How do advertisers divide spend?

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.

TikTok influencers using ring light and phone to record a video

Struggling to monetize on Reels, creators look to Shorts and TikTok

Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.

Picture of Elon Musk surrounded by Twitter logos

A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet

Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.

A gamer plays a video game at the Gamescom video game fair in Cologne

To reach diverse audiences, game developers must transform from within

PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.

US Capitol Building

Why a midterm ‘red wave’ will put companies’ ESG efforts on the chopping block

Experts predict the Republicans will win at least one house of Congress and wield their power against ‘woke’ corporations.

Kanye West at Paris Fashion Week

‘Brands should run, not walk away:’ Lessons from PR pros on Kanye West crisis

Crisis, legal and sports communications experts weigh in on West’s recent actions, and detail strategies brands can use when celebrity-related issues arise.

Laura Lane and PRWeek's Steve Barrett at the PRDecoded conference in Chicago

Pushing with purpose through challenging times

Challenges are everywhere for businesses. That makes investing in purpose even more important.

Electronic displays showing stock market losses

Financial comms experts see silver linings in uncertain market

Little to no demand for IPO comms isn’t the end of the world for financial specialists, who are seeing opportunity elsewhere.

Kim Kardashian (Getty Images/Victor VIRGILE)

Kim Kardashian, crypto, PR and a $1.3m fine

Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.

Florida Governor Ron DeSantis delivering a speech

Smart investment or ‘woke’ capitalism? Why ESG is the latest political fault line

PR agencies are at the front of counseling clients on how to respond to attacks on ESG investments.

Edelman's Chicago office

RIP, cubicle. Agencies are making the most of collaborative spaces in new office designs

With employees in person only a few days a week, firms are maximizing their time together.

Nuestro Stories comic panels with illustrations of Joaquin Murrieta, Zorro and Batman

Authenticity and consistency: How brands should approach Hispanic Heritage Month

PR pros advise brands to educate themselves on Hispanic culture and demonstrate purpose in initiatives targeting the Latino community.


Live events are back in a big way: How PR pros are helping artists stand out from the crowd

Concerts. Stand-up shows. Film festivals. All are attracting bigger crowds than even before the pandemic.

Los Angeles Rams and Buffalo Bills game

The NFL isn’t just on TV — and brands can’t be either

Brands need to reach football fans beyond game day on social and streaming platforms.

Serena Williams at the US Open

U.S. Open: A guide to the hottest ticket of the year to connect with (and schmooze) clients

The biggest tennis event in the country is back in full force, and it’s the event to impress clients. How to get there on time and comfortably.


How much of a threat does Google’s latest update pose to PR?

Google’s recently announced ‘helpful content update’ will prioritise search results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

View of Manhattan skyline from a pool at QC NY Spa on Governors Island

How brands can engage audiences on TikTok via search

TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.

Massachusetts Senator Ed Markey with supporters of the Inflation Reduction Act outside the Capitol.

Get ready for a flood of green public affairs spending

For companies in sustainability industries, it’s time to spend, due to funding from the Inflation Reduction Act.

Two healthcare workers at a monkeypox vaccination table

The government has a monkeypox comms problem

Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.

Headshot of Adam Mosseri

Digital crisis experts give Adam Mosseri high marks for Kardashian response

Will the Kardashians make Instagram Instagram again? Experts say the platform’s leader did well to explain why they won’t.

Rose Bowl stadium

Airball: Why PR firms are finding the NIL market isn’t what they expected

Some firms are finding success helping college athletes earn money from their names, images and likenesses. Yet others say the practice hasn’t lived up to expectations.

stock image of an empty office

RTO lessons learned: 5 top in-house comms leaders on what works and what doesn’t

Getting employees back to their desks is proving more challenging than companies anticipated. CCOs tell PRWeek how they’ve gotten results, and the most out of teams in a hybrid environment.

Virtual Chipotle location in Roblox environment

How brands like Chipotle and Duolingo are driving brand love on Roblox

Roblox is the next big platform for driving consumer interaction with brands. But they can’t do it on the cheap. Brands will have to put the work in to impress customers with immersive and customizable experiences.

A RadioShack store (cbarnesphotography/Getty Images)

RadioShack wreaks havoc on Twitter

American tech retailer RadioShack had all but faded into oblivion until it launched a chaotic social media strategy last week, filling our timelines with unfiltered tweets.

The Supreme Court of the United States

Uncomfortable or not, companies have to talk to employees about abortion

Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.

Professional person sitting in chair waiting for job interview

The Great Resignation is over in PR

Recession fears and inflation are prompting companies to pump the brakes on hiring, cutting down options for job seekers.

Gas station pump in car gas tank valve

Buckle up: Even more wage inflation is coming for agencies

Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.

Miami skyline and waterfront

Silicon Beach: Agencies are flocking to Miami as city’s tech sector booms

And the VCs and ambitious, young tech executives are driving growth in other industries across South Florida.

LGBTQ rights advocate with a sign that reads "Pride + Joy"

Pride 2022: Brands forge deeper connections with LGBTQ community, while activists hold them to their word

Running a Pride activation but also donating to anti-LGBTQ politicians? Activists are making sure brands can’t have it both ways.

Clip art of boomerang flying

Uptick in boomerang employees puts spotlight on agency culture

The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.

Woman shopping for baby formula at grocery store

No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public

Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.

Pro-choice demonstrator holds a "NEVER AGAIN" sign outside the Supreme Court

The silence is deafening from corporate America on Roe v. Wade. Why so many companies are staying quiet

Brands such as Levi Strauss and Yelp are in the minority in issuing strongly worded condemnations of the Supreme Court’s likely decision to overturn the landmark case.

LGBTQ rights advocate stands in front of a Mickey Mouse sign

Amid a flurry of anti-LGBTQ legislation, is social media streamlining abuse?

State legislation has set social media ablaze with anti-LGBTQ sentiment. Equality organizations are pushing back.

Twitter sign on office building facade

Wait and see: Agency leaders weigh pros and cons of Elon Musk-led Twitter

Firms are advising clients to stick with the platform while they evaluate changes.

Amazon employees holding pro-union signs

When ‘grassroots’ public affairs work crosses a line

Two highly publicized incidents have come to light of firms flirting too closely with the ‘dark arts’ side of the business.

Street-level view of skyscrapers

Is corporate America no longer interested in purposeful business?

Stock buybacks and executive pay are back in the headlines nearly three years after the Business Roundtable’s historic statement on purposeful business. Experts say inroads are being made elsewhere.

CDC sign

Can the CDC’s internal review staunch the credibility and comms bleeding?

The agency has acknowledged that it has a problem. Now comes the hard part.

People on the Grammy Awards red carpet

Agencies must be nimble strategizing for awards season

With declining viewership and an increase in scandal and social outcry, awards shows are a fraught, but not unworthy, playing field for brands to connect to audiences.

Headshot of Jada Pinkett Smith

Alopecia organizations, influencers use Chris Rock’s Oscars joke as education tool

Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.

Employees sitting at office table

Too much work, not enough people: Why PR firms are turning down new business at an unprecedented rate

In-house teams are flush with cash; PR firms are desperately trying to keep staff. The result is firms turning down new business opportunities at an unprecedented rate.

TikTok app logo on cell phone screen in front of Ukraine flag

TikTok diplomacy: Why politicos are hailing the White House’s outreach to creators

People who are mocking strategy don’t understand the breadth and reach of the platform, say West Wing and campaign veterans.

Sunrise visible from office boardroom window

Too much talent, too few roles: PR job market stays white hot in Q1 2022

Recruiting for PR positions is still frenzied, but the search trend has shifted from the mid-level to the C-suite. And companies are realizing they need to re-recruit their own employees.

PR in Ukraine: 'It's not a crisis, conflict, tragedy or aggression - it is a war'

PRWeek asked a collection of PR professionals in Ukraine, who have launched a campaign called 'Help Ukraine - Tell the Truth to the World', how they think the war is being presented to the outside world. This is their response.