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Rosie Labs expands to Tel Aviv

Rosie Labs expands to Tel Aviv

The consultancy’s office in Israel will focus on startups and midsize companies.

REE Automotive hires Caroline Hutcheson as first global comms leader

REE Automotive hires Caroline Hutcheson as first global comms leader

Hutcheson previously worked at Boeing as director of financial comms.

Brunswick names Jeanmarie McFadden, Jonathan Doorley as New York office co-heads

Brunswick names Jeanmarie McFadden, Jonathan Doorley as New York office co-heads

Maria Figueroa Kupcu, the previous head of the office, is focusing on advising clients.

Will the metaverse trigger a restructuring of brand and agency teams?

Will the metaverse trigger a restructuring of brand and agency teams?

The advertising industry can be slow to take advantage of new marketing opportunities due to legacy structures and relationships, as well as a lack of specialist talent and skills. Industry experts discuss how the metaverse could force some much-needed change.

BerlinRosen hires Cary Kwok to lead gaming, digital entertainment and lifestyle tech practice

BerlinRosen hires Cary Kwok to lead gaming, digital entertainment and lifestyle tech practice

Most recently, she worked for Rogers & Cowan/PMK.

Former Twitter comms head Brandon Borrman joins Alchemy

Former Twitter comms head Brandon Borrman joins Alchemy

Borrman is leading communications for the blockchain development platform.

Bospar hires CNBC's Eric Chemi as SVP of broadcast strategies

Bospar hires CNBC's Eric Chemi as SVP of broadcast strategies

Chemi will host Bospar's new podcast, Politely Pushy with Eric Chemi.

Just briefly

Just briefly

People moves, account wins and other comms news.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Russia implements tighter internet censorship, CDC approves Moderna and J&J boosters, California teacher's racist dance goes viral.

Mobile Premier League brings on Finn Partners as it expands into US

Mobile Premier League brings on Finn Partners as it expands into US

The company is Asia’s largest gaming platform.

Ray Kerins joins Next Security Group as CEO

Ray Kerins joins Next Security Group as CEO

Kerins is a veteran of Bayer, Merck and Pfizer.

Digital security giant McAfee names Weber Shandwick global consumer AOR

Digital security giant McAfee names Weber Shandwick global consumer AOR

The company is shifting its communications focus from devices to people.

IPG PR firms see double-digit revenue growth in Q3

IPG PR firms see double-digit revenue growth in Q3

Golin, Weber Shandwick, Current Global and Rogers & Cowan/PMK all had strong double-digit growth in the quarter, according to Dxtra CEO Andy Polansky.

Twitter users think Facebook should rebrand to Assbook or Facepalm. What do you think?

Twitter users think Facebook should rebrand to Assbook or Facepalm. What do you think?

In the coming weeks, the social network plans to change its name.

Emplifi rolls out Voice of Customer features

Emplifi rolls out Voice of Customer features

The company says the updates can improve marketing, sales and customer service capabilities.

Porter Novelli’s Sean Smith to lead comms at the Recording Academy

Porter Novelli’s Sean Smith to lead comms at the Recording Academy

The academy has also promoted Andie Cox to VP of communications.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Inspire Brands selects MSL as its PR AOR; IPG Q3 numbers.

Inspire Brands selects MSL as PR AOR

Inspire Brands selects MSL as PR AOR

Inspire is the parent of Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco and Sonic Drive-In.

Aaron Sherinian moves from Philip Morris International to Deseret Management

Aaron Sherinian moves from Philip Morris International to Deseret Management

Deseret Management is owned by The Church of Jesus Christ of Latter-day Saints.

The Vaccine Project Newsletter: Marking our forward progress, keep moving the chains

The Vaccine Project Newsletter: Marking our forward progress, keep moving the chains

This week’s Vaccine Project Newsletter is 2,066 words and will take you seven minutes to read.

Pinterest launches a bunch of new features for creators

Pinterest launches a bunch of new features for creators

The social media app recruited Jennifer Lopez, Megan Thee Stallion and Storm Reid for its Create Your Take activation.

NutriBullet brings on Spool as it evolves beyond juice blenders

NutriBullet brings on Spool as it evolves beyond juice blenders

The brand recently launched the Brew Choice Pod + Carafe and EveryGrain Cooker.

WWE hires Greg Domino as VP of communications

WWE hires Greg Domino as VP of communications

Domino brings experience from Showtime, HBO, MLB and DAZN.

Goodbye Facebook, hello Metaface? Social media giant plans name change

Goodbye Facebook, hello Metaface? Social media giant plans name change

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand.

Barilla is offering homemade meals to college students

Barilla is offering homemade meals to college students

The Home Away from Home Kitchen campaign aims to help homesick students transition to school.

Grin closes $110 million series B funding round

Grin closes $110 million series B funding round

The round gives the creator management platform a $910 million valuation.

How a change in tone helped a Richmond, Virginia, healthcare center increase flu vaccinations by 20%

How a change in tone helped a Richmond, Virginia, healthcare center increase flu vaccinations by 20%

Daily Planet Health Services changed its approach last year after participating in the Center for Sustainable Health Care Quality and Equity’s initiative to increase flu vaccination rates across the country.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Report: Facebook to rebrand; Netflix CEO apologizes; An insider’s view of climate tech.

‘Very confident’ global PR industry poised for return of international travel

‘Very confident’ global PR industry poised for return of international travel

Almost half (44 per cent) of PR professionals around the world plan to resume international business travel in the next six months.

Omnicom PR revenue up 10.5% in Q3

Omnicom PR revenue up 10.5% in Q3

The holding company’s PR firms outperformed its healthcare and advertising sectors in terms of percentage revenue growth in the period.

David Finn's children reminisce on their father's legacy

David Finn's children reminisce on their father's legacy

Heartfelt condolences and tales of the PR legend flooded their inboxes after the news of his death broke.

EmblemHealth calls on healthcare PR to educate consumers on value-based care

EmblemHealth calls on healthcare PR to educate consumers on value-based care

The nonprofit insurer is advocating for healthcare cost reimbursement based on quality of care instead of volume of services.

Snap launches a studio to help brands use AR

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’

Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’

The holding group is nearly 80% towards its net zero target.

David Finn remembered as PR legend with integrity, indomitable spirit

David Finn remembered as PR legend with integrity, indomitable spirit

PR pros remember Finn’s contributions to the profession and photography as well as his personal style.

Russell Dubner to leave Edelman after 28 years

Russell Dubner to leave Edelman after 28 years

Dubner, Edelman’s global vice chairman, has been with the firm since 1992.

Procter & Gamble increased marketing spend by 30%

Procter & Gamble increased marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

News Direct partners with content company Broadry

News Direct partners with content company Broadry

The two companies are teaming up to launch a story syndication product called NewsBoost.

PR legend David Finn dies at 100

PR legend David Finn dies at 100

Finn, who cofounded Ruder Finn, celebrated his 100th birthday in August.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Bryan Specht launches Salient Global; Martha Stewart hops on the NFT bandwagon.

Bryan Specht launches Salient Global

Bryan Specht launches Salient Global

The “growth company” is designed to create data-driven human experiences.

Allison+Partners makes three senior healthcare appointments

Allison+Partners makes three senior healthcare appointments

Senior executives have joined the firm from Real Chemistry and Revive.

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse

Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.

Brand risk in digital video and display shows sharp fall in first half of 2021

Brand risk in digital video and display shows sharp fall in first half of 2021

UK enjoys greatest decline in risk in both desktop and mobile video.

Permission.io launches demand side platform offering crypto rewards

Permission.io launches demand side platform offering crypto rewards

The platform aims to be a solution to a cookie-less future.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Why Tesla’s Elon Musk joined Volkswagen execs on a conference call; Hooters amends new uniform policy after staffer complaints.

US agency NJI opens UK office headed by former Boris Johnson press secretary

US agency NJI opens UK office headed by former Boris Johnson press secretary

NJI, the public policy-focused US creative agency, has opened a London office led by Matthew Houlsby, a former UK diplomat and press secretary to then-Foreign Secretary Boris Johnson.

Employee mental health: A moral and economic imperative for organizations

Employee mental health: A moral and economic imperative for organizations

Project Healthy Minds execs discussed pathways for employers to mental health care at PRDecoded.

Starbucks recruits Vanda Pharmaceuticals’ A.J. Jones to lead global comms

Starbucks recruits Vanda Pharmaceuticals’ A.J. Jones to lead global comms

Jones is joining the coffee giant in a newly created role.

Convicts PSA aims to ‘take away the shame’ from suicide

Convicts PSA aims to ‘take away the shame’ from suicide

The campaign lifts the voices of suicide attempt survivors and victims’ loved ones.

Warning: Brands can’t stop themselves from joining the red flag trend

Warning: Brands can’t stop themselves from joining the red flag trend

It got old in a hurry.

NFTs for a cause: The Listen Campaign to auction original work for underprivileged children

NFTs for a cause: The Listen Campaign to auction original work for underprivileged children

The NFTs are just one part of Listen’s 52-week campaign for global equity.

Arthur Sadoun interview: growing again, talent, pitches and BBH shake-up

Arthur Sadoun interview: growing again, talent, pitches and BBH shake-up

Publicis CEO spoke to Campaign as the holding company "moves beyond recovery."

CMOs lag behind other leaders in heading digital transformation projects: Forrester

CMOs lag behind other leaders in heading digital transformation projects: Forrester

New research finds marketing and technology leaders fail to work in lock step, and half of IT leaders expect the CMO title to be replaced.

Edelman makes COVID-19 vaccination ‘a condition of employment’

Edelman makes COVID-19 vaccination ‘a condition of employment’

The deadline for staffers to be vaccinated is December 8.

23andMe wants you to get screened for health information

23andMe wants you to get screened for health information

The new campaign that uses influencers is built around the insight that 80% of people receive meaningful health information from a DNA test.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Finn Partners wins Fragrance Foundation DEI AOR, FDA panel to meet on Johnson & Johnson booster shot, The PR Week podcast with Kroger's Kristal Howard.

Fragrance Foundation selects Finn Partners to lead DEI strategy and comms

Fragrance Foundation selects Finn Partners to lead DEI strategy and comms

The firm will be responsible for creating outreach programs and lead all communications for the organization’s DEI initiative.

Teneo acquires French advisory firm to expand ESG offering

Teneo acquires French advisory firm to expand ESG offering

Teneo has bought Societer, a French firm focusing on sustainable leadership, to boost its overseas operations.

How GM plans to live up to its pledge to be a zero-emissions company

How GM plans to live up to its pledge to be a zero-emissions company

General Motors executive Craig Buchholz spelled out his company’s climate action commitments at PRDecoded.

How Peloton took a stand against racism ‘in the most unapologetic way’

How Peloton took a stand against racism ‘in the most unapologetic way’

Instructor Dr. Chelsea Jackson Roberts immediately launched Peloton’s Breathe In, Speak Up series after George Floyd’s murder.

Medtronic promotes Amy Jo Meyer to VP of corporate comms

Medtronic promotes Amy Jo Meyer to VP of corporate comms

Meyer is leading a team handling Medtronic’s corporate reputation, thought leadership and internal communications.

Havas mandates hybrid in-office requirement for U.S. employees

Havas mandates hybrid in-office requirement for U.S. employees

The agency will require all U.S.-based employees to work in the office three days a week, starting November 1.

Pernod Ricard’s Ann Mukherjee is on a crusade to build companies around communicators

Pernod Ricard’s Ann Mukherjee is on a crusade to build companies around communicators

The company’s chairman and CEO discusses how her background as a communicator has helped translate her purpose to Pernod Ricard’s stakeholders.

How brands can advocate for the LGBTQ+ community

How brands can advocate for the LGBTQ+ community

Panelists at PRDecoded discussed the social impact and business imperative of properly representing diverse groups.

Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?

Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?

Brands are creating dream job positions. Which one calls out to you the most?

How businesses can speak authentically and credibly about justice issues

How businesses can speak authentically and credibly about justice issues

Speaking out about justice issues is fast becoming existential for businesses, and they can yield massive reputational and financial rewards if it’s done correctly, says the Responsible Business Initiative for Justice’s Ben Cumming.

CVS calls for filter detox in mental health campaign

CVS calls for filter detox in mental health campaign

The campaign addresses the pressure to fit certain body images, exacerbated by social media filters.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

The winners of the 2021 Purpose Awards; What’s happening at PRDecoded today.

Publicis' return to growth above pre-pandemic levels accelerates in Q3

Publicis' return to growth above pre-pandemic levels accelerates in Q3

Revenues grew 5% against 2019 fuelling a rise in its share price.

Virgin Atlantic issues RFI for global PR brief

Virgin Atlantic issues RFI for global PR brief

Virgin Atlantic has issued an RFI for a retained PR agency to represent it globally and promote its ‘business for good’ positioning in the market, PRWeek has learned.

Walgreens Boots Alliance, Weber Shandwick win big at PRWeek Purpose Awards 2021

Walgreens Boots Alliance, Weber Shandwick win big at PRWeek Purpose Awards 2021

The Black Coalition Against COVID-19 and Real Chemistry and Kizzmekia Corbett, Ph.D. of the Harvard T.H. Chan School of Public Health were also honored with top awards.

How promoting disability inclusion establishes a strong workplace

How promoting disability inclusion establishes a strong workplace

Panelists at PRWeek’s PRDecoded event outlined steps organizations can take to ensure all individuals are empowered to thrive.

The Vaccine Project Newsletter: Still on the fence?

The Vaccine Project Newsletter: Still on the fence?

This week’s Haymarket Media Vaccine Project Newsletter is 2,021 words and will take you six minutes to read.

Hotels.com is seeking a ‘Bath Boss’ to save hotel bathtubs from extinction

Hotels.com is seeking a ‘Bath Boss’ to save hotel bathtubs from extinction

Hotel bathtubs are on their way out.

Get vaxxed or get out: Employee demand is spurring agency vaccine mandates

Get vaxxed or get out: Employee demand is spurring agency vaccine mandates

It’s not government policy as much as employee activism that is driving agency vaccine mandates.

PRDecoded shows the pace of change is faster than ever

PRDecoded shows the pace of change is faster than ever

Top executives including PepsiCo’s North America chief sound off on businesses responding to change.

Vicks VapoRub shines as a cultural staple during Hispanic Heritage Month

Vicks VapoRub shines as a cultural staple during Hispanic Heritage Month

Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.

Facebook is once again failing at crisis response. Will it matter this time?

Facebook is once again failing at crisis response. Will it matter this time?

Experts say the company’s point-by-point rebuttal of a Wall Street Journal investigation is missing the point: empathy.

Where are they now? Catching up with the normal people made internet famous by brands

Where are they now? Catching up with the normal people made internet famous by brands

Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).

K-pop groups: The next great brand collaboration

K-pop groups: The next great brand collaboration

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.

In memoriam, 20 years later

In memoriam, 20 years later

Remembering Cantor Fitzgerald’s Suria Clarke and Flight 93 hero Mark Bingham.

No crisis plan for this: PR pros recall how 9/11 shaped their lives and careers

No crisis plan for this: PR pros recall how 9/11 shaped their lives and careers

For many, the images of the day are still fresh and informing the work they do today.

How Hispanic firms are evolving with the growing Latino market

How Hispanic firms are evolving with the growing Latino market

Some are public, others have been acquired. Still others are independent. All have shifted their focus to the English-speaking Latino.

COVID on campus: A look into the pandemic’s effect on future PR pros

COVID on campus: A look into the pandemic’s effect on future PR pros

Comms educators discuss the impact on teaching plans, students and faculty members.

How agencies are trying to prevent employee burnout

How agencies are trying to prevent employee burnout

Countering the Great Resignation by prioritizing employee wellness.

Influencers want to be paid more than ever. Blame the pandemic

Influencers want to be paid more than ever. Blame the pandemic

How much are influencers worth? COVID-19 is making the question even more complicated.

Will kids listen to the government’s ‘influencer army’ and get vaccinated?

Will kids listen to the government’s ‘influencer army’ and get vaccinated?

A bigger influencer isn’t always better for promoting youth shots as authenticity is key, say experts. Oh, and avoid TikTokers.

The inside story of how Blue Origin focused on ‘human-centric storytelling’ for Jeff Bezos’ flight

The inside story of how Blue Origin focused on ‘human-centric storytelling’ for Jeff Bezos’ flight

Linda Mills and Blue Origin’s comms team had to prepare for the unexpected while touting the safety of the flight.

Three days a week? Every day? Never? Agencies tread lightly on bringing staff back to office

Three days a week? Every day? Never? Agencies tread lightly on bringing staff back to office

Most employees want RTO flexibility and some don’t want to come back at all. How agencies are preparing for the backlash.

Publicis revenues jump back above pre-pandemic levels after 17% growth in Q2

Publicis revenues jump back above pre-pandemic levels after 17% growth in Q2

Group now expects to recover all of 2020's lost revenue this year, rather than taking two years.

Will the four-day workweek catch on in PR?

Will the four-day workweek catch on in PR?

Kickstarter is trying it. But can it work in the always-on PR world?

A $1 billion market in two years: Brands move quickly after NIL ruling

A $1 billion market in two years: Brands move quickly after NIL ruling

College athletes are finally getting their due. And it’s not just competitors in major sports who are cashing in via endorsement deals with brands.

Airlines need to set new expectations amid high travel volumes

Airlines need to set new expectations amid high travel volumes

People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.

Edelman’s Grand Prix victory highlights industry’s week at Cannes Lions

Edelman’s Grand Prix victory highlights industry’s week at Cannes Lions

But judges see bright spots in agencies’ collaboration on award-winning campaigns and high interest in the PR category.

Finding the bright side of virtual internships

Finding the bright side of virtual internships

Interns may miss experiencing office culture, but virtual programs give agencies and in-house teams a bigger talent pool and more diverse intern classes.

‘I just booked my first business trip today’: Agency CEOs are once again hitting the road

‘I just booked my first business trip today’: Agency CEOs are once again hitting the road

But it may be months before other employees return to a hectic work travel schedule, if ever.

Watershed moment: What Naomi Osaka’s stand means for the future of athlete press conferences

Watershed moment: What Naomi Osaka’s stand means for the future of athlete press conferences

The tennis star has received the backing of sponsors and her peers in the sports world.

Contingency plan on contingency plan: Brands ready for uncertainty-filled Olympics

Contingency plan on contingency plan: Brands ready for uncertainty-filled Olympics

What if no fans are allowed? Or if no Tokyo Games happen at all? Brands are preparing for every scenario two months out.

Retailers risk alienating employees in rush to unmask

Retailers risk alienating employees in rush to unmask

Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.

The agency game plan for India's second wave: Putting people first

The agency game plan for India's second wave: Putting people first

Networks with offices in India are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike.

How employers are looking to the CDC to shape internal comms

How employers are looking to the CDC to shape internal comms

But experts say government recommendations are just the bare minimum of what companies should say to staffers.

Reuters’ online paywall is unlikely to deter PR pitches

Reuters’ online paywall is unlikely to deter PR pitches

Reuters News will face tough competition with its subscription-based, digital content.

How cruise lines are talking up their return to the sea

How cruise lines are talking up their return to the sea

Custom content and b-to-b comms are key in building buzz for a safe comeback.

Beyond the jab: How the Ad Council and others are gauging success in vaccination campaigns

Beyond the jab: How the Ad Council and others are gauging success in vaccination campaigns

The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.

Minneapolis firms reassure employees in wake of Daunte Wright death

Minneapolis firms reassure employees in wake of Daunte Wright death

Agency leaders agree that sensitivity to BIPOC communities is top of mind.

How companies can avoid getting burned when taking on hot-button issues

How companies can avoid getting burned when taking on hot-button issues

Brands are driving greater purpose, but that requires managing risks.

Making the most of measurement on Clubhouse

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

Beyond just checking in: How PR teams are stepping up on wellness communications

Beyond just checking in: How PR teams are stepping up on wellness communications

From special Slack channels for parents to bedtime stories for employees’ kids, internal comms teams are helping staffers feel cared-for on a personal level.

Publishers fight back against misinformation

Publishers fight back against misinformation

As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.

How Microsoft is talking with staffers about returning to the office

How Microsoft is talking with staffers about returning to the office

Employees are demanding companies communicate RTO decisions, even if just providing a timeline.

How TikTok is changing healthcare marketing

How TikTok is changing healthcare marketing

With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?

Clubhouse lessons for brands from Demi Lovato

Clubhouse lessons for brands from Demi Lovato

And experts on whether to use the booming app, why Clubhouse measurement is a bummer and how rivals plan to respond.

Gearing up for the unforeseen crises of 2021

Gearing up for the unforeseen crises of 2021

Last year showed that organizations need to be ready for crises they can’t imagine. Here’s how they’re using technology to prepare.

COVID-19 one year later: Agency CEOs and CCOs on what they were thinking and what’s changed forever

COVID-19 one year later: Agency CEOs and CCOs on what they were thinking and what’s changed forever

‘I never want to go back’ to pre-pandemic office life, says one major agency leader.

How the comms industry can attract and retain women amid the pandemic

How the comms industry can attract and retain women amid the pandemic

Individual agencies and companies need to listen to their female workforce, say PR pros.

Making up for lost time: What the PR class of 2021 is facing as the job search begins

Making up for lost time: What the PR class of 2021 is facing as the job search begins

Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.

How brands can leverage emerging audio platforms like Clubhouse

How brands can leverage emerging audio platforms like Clubhouse

Accessibility and authenticity are keys to audio renaissance.

Just like on the field, coordination was key to winning Super Bowl ads

Just like on the field, coordination was key to winning Super Bowl ads

Why Reddit’s big game success was much more than a five-second spot.

Cannes: If they hold it, will PR agencies go?

Cannes: If they hold it, will PR agencies go?

Don’t expect a packed Gutter Bar this year, with firms not ready to commit to sending representatives to the event.