Latest News

Kate DuBois joins Edelman Chicago as digital GM

Kate DuBois joins Edelman Chicago as digital GM

She replaced David Greenbaum, who moved into a role focused on integration at Edelman.

Young Olympians carry torch for a brighter future

Young Olympians carry torch for a brighter future

Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.

What Valentine's Day campaign made you cringe the most?

What Valentine's Day campaign made you cringe the most?

Brands tried to win consumers' hearts on Valentine's Day, but like with real-world romance, some tried too hard.

Breakfast Briefing: Red Stripe wins gold for Olympic brand insertion

Breakfast Briefing: Red Stripe wins gold for Olympic brand insertion

Scroll down to see how the brewer got involved in one of the Games' most whimsical stories. Plus: Russian bots are stoking tensions on Twitter after the Parkland shooting.

Havas Formula named PR AOR for Colorado Center for Reproductive Medicine

Havas Formula named PR AOR for Colorado Center for Reproductive Medicine

The agency began working with the national reproductive center this month.

Under Armour's Chris Ferguson joins Weber Shandwick as executive creative director

Under Armour's Chris Ferguson joins Weber Shandwick as executive creative director

He was senior global creative director at Under Armour.

Omnicom PR firms report slight growth in Q4

Omnicom PR firms report slight growth in Q4

The holding company's PR agencies, which include FleishmanHillard, Ketchum, and Porter Novelli, saw organic revenue increases of 0.1% and 0.3% for the fourth quarter and full year, respectively.

Breakfast Briefing: Omnicom results; McDonald's prepares healthier Happy Meals

Breakfast Briefing: Omnicom results; McDonald's prepares healthier Happy Meals

Scroll down for Omnicom Group's fourth-quarter and full-year earnings, Ogilvy's plans for its brand in the U.K., and McDonald's new Happy Meal recipe.

Frohlich: Ogilvy PR name to go within two months, but earned to remain 'incredibly important'

Frohlich: Ogilvy PR name to go within two months, but earned to remain 'incredibly important'

Ogilvy PR and other Ogilvy brands will likely disappear in the next couple of months in the UK, although earned media will remain "incredibly important" in the increasingly integrated business, new UK CEO Michael Frohlich has told PRWeek.

Snapchat to share insight data with its influencers and creators

Snapchat to share insight data with its influencers and creators

Snap will begin sharing new analytics with creators around the world, including Snapchatters with Official Stories and additional creators who have cultivated a large audience on Snapchat.

GE comms head Deirdre Latour to exit company next month

GE comms head Deirdre Latour to exit company next month

Linda Boff, GE CMO and chief learning officer, has taken on the additional responsibility of interim head of communications.

Polansky: Interpublic PR firms' revenue 'down slightly' in Q4

Polansky: Interpublic PR firms' revenue 'down slightly' in Q4

Interpublic's PR agencies include Weber Shandwick, Golin, DeVries, Current, and the Axis Agency.

Brand U.S.A. expands Ogilvy's remit to handle consumer PR

Brand U.S.A. expands Ogilvy's remit to handle consumer PR

The WPP firm is helping the tourism organization explain that the U.S. is much more than just New York, Miami, and Los Angeles.

Google turns Chrome's ad-blocker on: What to expect

Google turns Chrome's ad-blocker on: What to expect

Starting Thursday, Google will turn on the ad-block function on its Chrome browsers, which will turn off "bad ads."

Breakfast Briefing: IPG earnings; Brand Valentine's Day; Shaun White's tense press conference

Breakfast Briefing: IPG earnings; Brand Valentine's Day; Shaun White's tense press conference

Happy Valentine's Day. If you're looking for last-minute gift inspiration, scroll down to check out 14 brands' romantic ideas. Plus, news on Interpublic's fourth-quarter and full-year earnings and what happened after snowboarder Shaun White won a gold medal.

14 brands get mushy on Valentine's Day

14 brands get mushy on Valentine's Day

It's February 14, so we've compiled 14 of the best Valentine's Day campaigns on social.

Yahoo's former global comms head Sheila Tran joins Crew

Yahoo's former global comms head Sheila Tran joins Crew

Crew, which launched in 2015, is a communications app for employees who don't work in office environments.

Sanofi revamps web presence as part of Empowering Life campaign

Sanofi revamps web presence as part of Empowering Life campaign

The company is also looking to better combine its web and social media presence.

Snapchat throws its marketing API open to all

Snapchat throws its marketing API open to all

As part of its ongoing move towards automation, Snapchat has made its marketing API (application programming interface) open to all agencies, brands, and developers.

How 5 brands are using Facebook Messenger to send love on Valentine's Day

How 5 brands are using Facebook Messenger to send love on Valentine's Day

Have some bots and discounts with your chocolates and flowers this Valentine's Day.

Olympic stories, and the families rooting at home, power Intel's latest VR campaign

Olympic stories, and the families rooting at home, power Intel's latest VR campaign

Experience the Moment brings together athletes and their far-away support systems.

Daimler appoints Publicis for global Mercedes-Benz brief

Daimler appoints Publicis for global Mercedes-Benz brief

Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.

Ex-Engage by Bell Pottinger trio launch Pembroke and Rye

Ex-Engage by Bell Pottinger trio launch Pembroke and Rye

Pembroke and Rye, a new agency formed by three former senior staff of Engage by Bell Pottinger, launches publicly this month.

Dentsu Aegis Network posts record 17.1% growth on the back of new business

Dentsu Aegis Network posts record 17.1% growth on the back of new business

Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totaling $5.2 billion (£3.75bn).

Breakfast Briefing: YouTube CEO says Logan Paul still has a strike left

Breakfast Briefing: YouTube CEO says Logan Paul still has a strike left

Scroll down for five things communicators need to know on Tuesday morning, from the new boss at Ogilvy U.K. to the emergence of a new Olympic star in Pyeongchang.

Medtronic hires Gregory Zimprich as fincomms director

Medtronic hires Gregory Zimprich as fincomms director

Zimprich joins from Honeywell, where he led global business communications.

Ogilvy UK promotes PR chief Frohlich to CEO

Ogilvy UK promotes PR chief Frohlich to CEO

Ogilvy has promoted Ogilvy PR's EMEA chief Michael Frohlich to chief executive of Ogilvy UK, heading up all the integrated businesses.

'Who wouldn't agree with that?': PR pros on Unilever's threat to pull ads from social media

'Who wouldn't agree with that?': PR pros on Unilever's threat to pull ads from social media

Eight top industry execs told PRWeek their thoughts on the CPG giant's decision.

Starbucks' Linda Mills joins Boeing

Starbucks' Linda Mills joins Boeing

Mills was most recently VP of global comms at the coffee chain.

Diffusion secures Canary PR AOR account

Diffusion secures Canary PR AOR account

Diffusion is helping Canary with creative campaigns, corporate profiling, and product launches, among other duties.

To celebrate its 10th anniversary, Chobani wants to give every American free yogurt

To celebrate its 10th anniversary, Chobani wants to give every American free yogurt

The in-house One for All campaign is meant to help the brand stay on top after a decade of success.

Kellogg's turns café into US-themed space for 2018 Pyeongchang Games

Kellogg's turns café into US-themed space for 2018 Pyeongchang Games

Kellogg's has turned its New York café into a U.S.-themed space to celebrate the 2018 Pyeongchang Winter Olympics.

Breakfast Briefing: Unilever's challenge to social media giants

Breakfast Briefing: Unilever's challenge to social media giants

Welcome back to the work week. This morning's big marketing story is CPG giant Unilever's threat to pull advertising from social media platforms that don't clean up their act.

British Airways hires former Sainsbury's corporate affairs chief Louise Evans to top comms role

British Airways hires former Sainsbury's corporate affairs chief Louise Evans to top comms role

British Airways has hired Louise Evans, formerly director of corporate affairs at Sainsbury's, to the position of director of external communications.

Unilever's Keith Weed to put price on trust for tech giants

Unilever's Keith Weed to put price on trust for tech giants

Unilever is threatening to pull ad investment from platforms that "create divisions in society", in what will be seen as a thinly veiled warning to YouTube and Facebook.

Kraus: Allegations APCO was involved in Uranium One controversy 'totally 100% false'

Kraus: Allegations APCO was involved in Uranium One controversy 'totally 100% false'

APCO's Margery Kraus spoke up after her firm was pulled into the Uranium One controversy.

FTI Consulting hires Podesta Group veteran Tara Chandra as senior director

FTI Consulting hires Podesta Group veteran Tara Chandra as senior director

Chandra has worked at Podesta Group, the Harbour Group, and the Defense Department.

DawBell hired by Spice Girls ahead of rumoured reunion

DawBell hired by Spice Girls ahead of rumoured reunion

London entertainment specialist DawBell has been hired as publicists for the Spice Girls.

AI is changing the world, but will it end in utopia or dystopia?

AI is changing the world, but will it end in utopia or dystopia?

Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.

How did PepsiCo handle the Lady Doritos rumor?

How did PepsiCo handle the Lady Doritos rumor?

And should we maybe hear from its CEO at some point?

Analysis

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Beyond Bell Pottinger: Larger trends shape African PR market

Beyond Bell Pottinger: Larger trends shape African PR market

Demographic and economic trends are changing the communications industry in Africa, moving it away from traditional hubs and presenting opportunities.

Home team: Twin Cities communicators make the most of the spotlight

Home team: Twin Cities communicators make the most of the spotlight

While they're naturally disappointed the hometown Minnesota Vikings came up short, PR pros based in Minnesota are putting on a brave face to show off Minneapolis and St. Paul despite the playoff loss and the freezing cold.

Playing the long game: For more brands, Super Bowl ads are just the start

Playing the long game: For more brands, Super Bowl ads are just the start

For companies such as Jack in the Box and hometown team Target, the costly Super Bowl spot is just the beginning of their campaigns.

Why pharma ads are on the bench during this year's Super Bowl

Why pharma ads are on the bench during this year's Super Bowl

For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.

Goodbye, YouTube. Regulations could prompt microinfluencer migration to other platforms

Goodbye, YouTube. Regulations could prompt microinfluencer migration to other platforms

Some microinfluencers see the latest YouTube guidelines as a "slap in the face."

Davos checklist: Trade in your fancy footwear for boots, and other tips

Davos checklist: Trade in your fancy footwear for boots, and other tips

What to do (pack boots) and not to do (be disorganized) at the World Economic Forum.

Why Davos is bucking the populist trend to stay on agency leaders' calendars

Why Davos is bucking the populist trend to stay on agency leaders' calendars

Some are going to observe a clash of cultures. Others to get a jump on the trends that will define the year. Despite the rise of populism, agency CEOs are not crossing the World Economic Forum off their to-do lists.

Virality, connectivity, and a charismatic host: HQ Trivia's glitchy secret sauce

Virality, connectivity, and a charismatic host: HQ Trivia's glitchy secret sauce

The app's glitches and miniscule winnings aren't slowing it down. How the app became the biggest trivia sensation since Who Wants to Be a Millionaire? with minimal marketing.

How unknown brands can get the most out of CES

How unknown brands can get the most out of CES

Size does matter at CES, and big brands take advantage of every inch of real estate at the Las Vegas tech trade show. Here's how challenger brands can get coverage, too.

'Positive economic conditions alone will not be enough': 8 of PR's brightest minds on 2018

'Positive economic conditions alone will not be enough': 8 of PR's brightest minds on 2018

A roaring stock market doesn't mean communications executives can put their feet up on the desk and relax in 2018.

Ready for an uneven playing field: Marketers prep for a post-net neutrality world

Ready for an uneven playing field: Marketers prep for a post-net neutrality world

Does the end of net neutrality mean communicators will have to work harder to get their message out? Or will it be a boon in disguise for PR agencies?

Student counselors: Why undergrad-run agencies are popping up across the country

Student counselors: Why undergrad-run agencies are popping up across the country

Institutions including Boston University, Rutgers University, and the University of Alabama are giving students a new experience by letting them run their own shops and work directly with clients.

A comms balancing act on the 30th World AIDS Day

A comms balancing act on the 30th World AIDS Day

Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.