The consultancy’s office in Israel will focus on startups and midsize companies.
Hutcheson previously worked at Boeing as director of financial comms.
Maria Figueroa Kupcu, the previous head of the office, is focusing on advising clients.
The advertising industry can be slow to take advantage of new marketing opportunities due to legacy structures and relationships, as well as a lack of specialist talent and skills. Industry experts discuss how the metaverse could force some much-needed change.
Most recently, she worked for Rogers & Cowan/PMK.
Borrman is leading communications for the blockchain development platform.
Chemi will host Bospar's new podcast, Politely Pushy with Eric Chemi.
People moves, account wins and other comms news.
Russia implements tighter internet censorship, CDC approves Moderna and J&J boosters, California teacher's racist dance goes viral.
The company is Asia’s largest gaming platform.
Kerins is a veteran of Bayer, Merck and Pfizer.
The company is shifting its communications focus from devices to people.
Golin, Weber Shandwick, Current Global and Rogers & Cowan/PMK all had strong double-digit growth in the quarter, according to Dxtra CEO Andy Polansky.
In the coming weeks, the social network plans to change its name.
The company says the updates can improve marketing, sales and customer service capabilities.
The academy has also promoted Andie Cox to VP of communications.
Inspire Brands selects MSL as its PR AOR; IPG Q3 numbers.
Inspire is the parent of Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco and Sonic Drive-In.
Deseret Management is owned by The Church of Jesus Christ of Latter-day Saints.
This week’s Vaccine Project Newsletter is 2,066 words and will take you seven minutes to read.
The social media app recruited Jennifer Lopez, Megan Thee Stallion and Storm Reid for its Create Your Take activation.
The brand recently launched the Brew Choice Pod + Carafe and EveryGrain Cooker.
Domino brings experience from Showtime, HBO, MLB and DAZN.
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand.
The Home Away from Home Kitchen campaign aims to help homesick students transition to school.
The round gives the creator management platform a $910 million valuation.
How a change in tone helped a Richmond, Virginia, healthcare center increase flu vaccinations by 20%
Daily Planet Health Services changed its approach last year after participating in the Center for Sustainable Health Care Quality and Equity’s initiative to increase flu vaccination rates across the country.
Report: Facebook to rebrand; Netflix CEO apologizes; An insider’s view of climate tech.
Almost half (44 per cent) of PR professionals around the world plan to resume international business travel in the next six months.
The holding company’s PR firms outperformed its healthcare and advertising sectors in terms of percentage revenue growth in the period.
Heartfelt condolences and tales of the PR legend flooded their inboxes after the news of his death broke.
The nonprofit insurer is advocating for healthcare cost reimbursement based on quality of care instead of volume of services.
Arcadia will develop AR experience technology for brands globally.
The holding group is nearly 80% towards its net zero target.
PR pros remember Finn’s contributions to the profession and photography as well as his personal style.
Dubner, Edelman’s global vice chairman, has been with the firm since 1992.
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
The two companies are teaming up to launch a story syndication product called NewsBoost.
Finn, who cofounded Ruder Finn, celebrated his 100th birthday in August.
Bryan Specht launches Salient Global; Martha Stewart hops on the NFT bandwagon.
The “growth company” is designed to create data-driven human experiences.
Senior executives have joined the firm from Real Chemistry and Revive.
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
UK enjoys greatest decline in risk in both desktop and mobile video.
The platform aims to be a solution to a cookie-less future.
Why Tesla’s Elon Musk joined Volkswagen execs on a conference call; Hooters amends new uniform policy after staffer complaints.
NJI, the public policy-focused US creative agency, has opened a London office led by Matthew Houlsby, a former UK diplomat and press secretary to then-Foreign Secretary Boris Johnson.
Project Healthy Minds execs discussed pathways for employers to mental health care at PRDecoded.
Jones is joining the coffee giant in a newly created role.
The campaign lifts the voices of suicide attempt survivors and victims’ loved ones.
It got old in a hurry.
The NFTs are just one part of Listen’s 52-week campaign for global equity.
Publicis CEO spoke to Campaign as the holding company "moves beyond recovery."
New research finds marketing and technology leaders fail to work in lock step, and half of IT leaders expect the CMO title to be replaced.
The deadline for staffers to be vaccinated is December 8.
The new campaign that uses influencers is built around the insight that 80% of people receive meaningful health information from a DNA test.
Finn Partners wins Fragrance Foundation DEI AOR, FDA panel to meet on Johnson & Johnson booster shot, The PR Week podcast with Kroger's Kristal Howard.
The firm will be responsible for creating outreach programs and lead all communications for the organization’s DEI initiative.
Teneo has bought Societer, a French firm focusing on sustainable leadership, to boost its overseas operations.
General Motors executive Craig Buchholz spelled out his company’s climate action commitments at PRDecoded.
Instructor Dr. Chelsea Jackson Roberts immediately launched Peloton’s Breathe In, Speak Up series after George Floyd’s murder.
Meyer is leading a team handling Medtronic’s corporate reputation, thought leadership and internal communications.
The agency will require all U.S.-based employees to work in the office three days a week, starting November 1.
The company’s chairman and CEO discusses how her background as a communicator has helped translate her purpose to Pernod Ricard’s stakeholders.
Panelists at PRDecoded discussed the social impact and business imperative of properly representing diverse groups.
Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?
Brands are creating dream job positions. Which one calls out to you the most?
Speaking out about justice issues is fast becoming existential for businesses, and they can yield massive reputational and financial rewards if it’s done correctly, says the Responsible Business Initiative for Justice’s Ben Cumming.
The campaign addresses the pressure to fit certain body images, exacerbated by social media filters.
The winners of the 2021 Purpose Awards; What’s happening at PRDecoded today.
Revenues grew 5% against 2019 fuelling a rise in its share price.
Virgin Atlantic has issued an RFI for a retained PR agency to represent it globally and promote its ‘business for good’ positioning in the market, PRWeek has learned.
The Black Coalition Against COVID-19 and Real Chemistry and Kizzmekia Corbett, Ph.D. of the Harvard T.H. Chan School of Public Health were also honored with top awards.
Panelists at PRWeek’s PRDecoded event outlined steps organizations can take to ensure all individuals are empowered to thrive.
This week’s Haymarket Media Vaccine Project Newsletter is 2,021 words and will take you six minutes to read.
Hotel bathtubs are on their way out.
It’s not government policy as much as employee activism that is driving agency vaccine mandates.
Top executives including PepsiCo’s North America chief sound off on businesses responding to change.
Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.
Experts say the company’s point-by-point rebuttal of a Wall Street Journal investigation is missing the point: empathy.
Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
Remembering Cantor Fitzgerald’s Suria Clarke and Flight 93 hero Mark Bingham.
For many, the images of the day are still fresh and informing the work they do today.
Some are public, others have been acquired. Still others are independent. All have shifted their focus to the English-speaking Latino.
Comms educators discuss the impact on teaching plans, students and faculty members.
Countering the Great Resignation by prioritizing employee wellness.
How much are influencers worth? COVID-19 is making the question even more complicated.
A bigger influencer isn’t always better for promoting youth shots as authenticity is key, say experts. Oh, and avoid TikTokers.
Linda Mills and Blue Origin’s comms team had to prepare for the unexpected while touting the safety of the flight.
Most employees want RTO flexibility and some don’t want to come back at all. How agencies are preparing for the backlash.
Group now expects to recover all of 2020's lost revenue this year, rather than taking two years.
Kickstarter is trying it. But can it work in the always-on PR world?
College athletes are finally getting their due. And it’s not just competitors in major sports who are cashing in via endorsement deals with brands.
People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.
But judges see bright spots in agencies’ collaboration on award-winning campaigns and high interest in the PR category.
Interns may miss experiencing office culture, but virtual programs give agencies and in-house teams a bigger talent pool and more diverse intern classes.
But it may be months before other employees return to a hectic work travel schedule, if ever.
The tennis star has received the backing of sponsors and her peers in the sports world.
What if no fans are allowed? Or if no Tokyo Games happen at all? Brands are preparing for every scenario two months out.
Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.
Networks with offices in India are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike.
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
Reuters News will face tough competition with its subscription-based, digital content.
Custom content and b-to-b comms are key in building buzz for a safe comeback.
The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.
Agency leaders agree that sensitivity to BIPOC communities is top of mind.
Brands are driving greater purpose, but that requires managing risks.
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
From special Slack channels for parents to bedtime stories for employees’ kids, internal comms teams are helping staffers feel cared-for on a personal level.
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
Employees are demanding companies communicate RTO decisions, even if just providing a timeline.
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
And experts on whether to use the booming app, why Clubhouse measurement is a bummer and how rivals plan to respond.
Last year showed that organizations need to be ready for crises they can’t imagine. Here’s how they’re using technology to prepare.
‘I never want to go back’ to pre-pandemic office life, says one major agency leader.
Individual agencies and companies need to listen to their female workforce, say PR pros.
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
Accessibility and authenticity are keys to audio renaissance.
Why Reddit’s big game success was much more than a five-second spot.
Don’t expect a packed Gutter Bar this year, with firms not ready to commit to sending representatives to the event.