Move over, Roblox. Brands have a whole new toolkit on Fortnite.
The financial services company initiated a review following its internal communications restructuring in February.
The Omnicom PR firm is still providing communications support to the doughnut brand.
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
Should Barbie have taken the crown? How about OpenAI CEO Sam Altman?
TikTok partnered with creator marketing platform CreatorIQ on the report.
Pinterest decorates White House; GOP debate recap; UPenn president responds to backlash.
Autumn Communications supported the Holiday operation.
Dr. Jay Bhattacharya and Forbes policy editor Avik Roy reflect on the backlash they faced for their stance.
Caryn Seidman Becker spoke at Forbes 2023 Healthcare Summit on Tuesday.
The singer discussed the virtual community Innerworld at the 2023 Forbes Healthcare Summit.
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
The tool is a “creative partner” called CoPilot.
The partnership will enable brands to manage customer experiences through the messaging app.
Brands2Life, the independent PR agency founded in 2000 by Giles Fraser and Sarah Scales, has been acquired by a relatively new holding company hailing from Scandinavia.
2024 ad spend forecast; University presidents grilled by lawmakers; Latest from COP28.
Global comms firm Edelman has appointed a new general manager for its Kingdom of Saudi Arabia (KSA) business, along with a strategic comms advisor.
Frey, who had been serving as the interim lead since April, has officially replaced longtime Accenture executive Stacey Jones.
Mandy Moore, who lives with atopic dermatitis, sat down with other AD patients for some candid conversations to promote Incyte’s eczema campaign.
It leverages the agency’s corporate reputation and industry expertise, as well as a proprietary technology tool.
Best Places to Work 2023; PRWeek Hall of Fame; GTA trailer leaks.
Sabina Ellahi, global head of PR at Charlotte Tilbury Beauty, is to chair the judging of this year’s PRWeek Global Awards 2024, the entry deadline for which is fast approaching.
She previously built and ran Meta’s partnership communications team.
Diabetes influencers on TikTok have built large communities based on sharing their journeys — as well as trials and tribulations — of living with the condition.
Weber Shandwick announced it was selling Revive to BPD in October.
The campaign group says ad and PR agencies have 'greenwashed' the country.
The company surveyed nearly 400 marketing and PR execs this fall for its State of Marketing and PR Leadership report.
PRWeek’s Hall of Fame is tonight; TrailRunner International hires Amanda Bush; Spotify layoffs.
Bush is a seasoned attorney and litigator.
The organization recently brought on AORs in the U.S., Australia and New Zealand.
Results suggest pharma is awash in pro-ESG sentiment, even though drugmakers often don’t communicate effectively about it.
Sheil will lead its more-than-40-member division of communications and public affairs.
Global tech comms agency Hotwire has brought in data intelligence tools that use AI and data insights to ‘identify the most impactful messaging, storylines, reporters, and influencers’.
Federal judge blocks Montana's TikTok ban; The latest on COP28; Meta is struggling to remove pedophiles from Facebook and Instagram.
Naden most recently served as North America president of Lippe Taylor Group.
The agency let go of 66 of its 2,000-person workforce across varying departments.
Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.
The product includes three components to help clients better use and understand AI.
ICR launches Blue Engine; Ketchum layoffs; Elon Musk curses out X’s fleeing advertisers.
The firm is a combination of ICR’s consumer lifestyle team with the recently acquired Bullfrog + Baum.
The firm’s U.S. CEO Jim Joseph addressed the layoffs in an internal memo to staff Wednesday.
The WPP agency is supporting the networking technology company with earned media and analyst relations throughout the region.
Nally seeks to scale up the capability and combat influencer inequity among marginalized communities.
Spotify’s annual year-end recap campaign expands on personalized listening habits and drops easter eggs around the world.
Called Muse, the group helps brands and influencers better use emerging technology.
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
Consulting firm Actum LLC has appointed a former special adviser to Baroness Warsi as its managing director.
Women of Distinction 2024; Saatchi launches creator firm; COP28.
Now’s the time to nominate an outstanding professional for the preeminent industry event honoring top women executives.
M&C Saatchi Fabric is spun off from the agency’s influencer practice that sat within Sport & Entertainment.
Bronfeld is managing accounts including AWS, Dairy Queen and KB Home.
The firm’s crisis and issues business has seen double-digit growth in 2023.
Previous chief executive Bryan Specht died last month at age 50.
Kahn, who spent more than seven years at HP, also has semiconductor experience from a stint at Broadcom.
The goal of HPV Fucks Everybody is to highlight the risks associated with HPV, which includes cancer and genital warts, in an effort to encourage young people to get a vaccine to prevent infection.
The company has also teamed up with companies including Uber, DoorDash and Grubhub.
The restaurant chain also named Mindshare its U.S. media AOR.
Sam Altman’s social media strategy; Next 15 results; SI’s AI content crisis.
Next 15 has labelled its 2024 full-year performance as ‘robust’, despite having faced ‘inflationary pressures’ and ‘macroeconomic headwinds’ this year.
Seldowitz was charged with a hate crime after videos of him allegedly harassing a food-cart vendor this month surfaced on social media.
The U.K. firm is looking to build up its New York presence with the win.
Parman was most recently AppHarvest’s chief communications officer.
Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.
Merriam-Webster unveils Word of the Year; Russia puts Meta comms director on wanted list.
The firm launched in 2022 as Day One and rebranded to One Strategy Group this month.
Key parties, investors and tech journalists quickly responded after OpenAI reinstated Altman early Wednesday.
Amish-made smokeless fire-pit company Breeo wants people to know its product is the O.G.
The initiative supports both parents and babies with items needed for premature newborns.
Tourism win for Praytell; Sam Altman is back at OpenAI.
The agency will share stories about the region’s native wildlife, wine and outback experiences.
Lennnie is a ghost-shaped blob with a message for young people.
International hotel group has expanded its partnership with the agency globally after more than four years of working together.
Swifties are calling out Swift herself and media outlets for inaccurately reporting on the conditions of Friday night’s concert.
The Canadian agency, which specializes in areas including foreign direct investment approvals, will be rebranded as FGS Longview.
OpenAI investors consider lawsuit; Israel-Hamas close to deal; Elon Musk sues Media Matters.
From conducting research to media training, PR teams and their agencies have their hands full at this year’s U.N. climate conference.
Fewer shoppers are lining up outside stores. That means more parking spots and coverage opportunities in different places.
Altman, who was abruptly fired before he was reinstated as chief executive, used X to seize control of the conversation, say technology PR and corporate reputation experts.
Marketers are working to distract from inflation, loan payments and global crises, as well as turn the corner from COVID this winter.
Agencies with a California presence will be required to adopt the policy by the start of next year. Many firms based there or with a presence in the state already have measures in place.
New York comes together this Sunday in unique fashion to cheer on runners taking part in the NYC Marathon. PRWeek checks in with participants from the comms industry and analyzes the parallels between marathon training and the PR profession.
Brands use scary film festivals, dance challenges and rescue squads to stop Halloween campaigns from going stale
How Airheads, Chipotle, Reese’s and M&M’s are keeping their Halloween campaigns fresh year after year.
Crisis and reputation management experts analyze Clark’s lengthy X statement and assess if an outgoing executive should ever go on the offensive.
A former video game journalist brushes off the game-reviewing cobwebs to grade branded Roblox activations based on performance metrics.
‘Hollywood has a knack for always coming back’: Entertainment PR agencies ‘optimistic’ as writers strike ends
United Entertainment Group, Lobeline Communications, Berk Communications and ShapiroPR share what the rest of the year looks like.
With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.
Labor relations may now have a larger impact on overall perception of a brand, say comms experts.
Cyberthreats can have a material effect on companies’ bottom lines, and comms execs need to get up-to-speed on responding to them, say experts.
Yet despite a prevalence of “this time we mean it” from employers, experts say many companies are still failing with RTO comms.
Creator marketing experts question if it’s even possible to come up with standard wages.
Employees are using AI whether companies have a policy or not, and they could be putting sensitive data at risk.
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
Experts discuss learnings from Kai Cenat’s Union Square chaos.
In-house teams are searching for more short-term support, but that’s not all bad news for agencies.
Staff recruitment remains a problem in comms, but AI may provide a solution
The CEO of Patagonia calls the B Corp process “a pain in the ass,” and agency leaders say he’s right — but it’s worth it. Here’s how to get started.
The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.
X looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.
Firms and their partner programs prepare for the effects — downplayed by many — of SCOTUS’ decision.
“Back-to-school season is an annual reminder of how incredibly expensive it is to raise children,” says Amazon’s Jo Shoesmith.
The color pink is everywhere a week before the film debuts in U.S. theaters.
The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.
The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.
What works: emphasizing the benefits of in-person collaboration and career opportunities; What doesn’t: threats and intimidation.
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.
Recent executive moves and reporting structure changes are prompting the question. Yet industry insiders say the position is maintaining its influence.
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.
How agencies are approaching diversity three years after the murder of George Floyd and the peak of Black Lives Matter.
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
Media titans that are often at each other’s throats are pulling together to call for the detained reporter’s release.
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
Hybrid work is here to stay. Or is it?
Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.