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A-Rod stars in OraPharma’s gum disease campaign for Hispanic Heritage Month

Going forward, Rodriguez will be featured in educational resources produced by OraPharma and LULAC that will be distributed across social and digital channels.

Paasche has been at PayPal for nearly a decade. (Image used with permission)

PayPal chief corporate affairs officer Franz Paasche to exit

Paasche is stepping down at the end of the year and will serve as a senior adviser until next June.

Pager device with screen displaying text "Meet iPager"

Google ad jabs Apple over green-bubble texts

The comedic spot from David Miami pokes fun at Apple’s old texting tech.

Macy's store in New York City

Macy’s partners with nonprofits to improve youth mental health

The retail chain worked with the National Alliance on Mental Illness and The Jed Foundation in August and September.

Stock art image of a smartphone.

Sprout Social: Customers want new product info from brands on social more than content

Its Index report digs into what consumers expect from brands, as well as the role of AI.

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Breakfast Briefing: 5 things for PR pros to know on Friday morning

The family trees of PR; Tennis star Simona Halep hires Berk Communications; Saudi crown prince says he will keep 'sportswashing.'

Simona Halep at the US Open Tennis Championships on August 29, 2022.

Tennis star Simona Halep hires Berk Communications to help fight doping ban

The former world No. 1 women’s tennis player is appealing a suspension that would keep her off the court until October 2026.

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Troy Blackwell Jr. named senior adviser of newly created Selective Service System office

Blackwell will be the first to lead the office of enterprise integration, on detailed assignment from the Peace Corps.

Smart phone displaying Tinder app

Tinder picks Movers+Shakers as social media and culture AOR

The agency will handle Tinder’s posts on TikTok, Instagram, X and Threads.

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Karbo Communications rolls out AI code of ethics

The San Francisco-based firm has also launched an AI PR and digital marketing practice.

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Imre names Machelle Henks strategy EVP

The healthcare specialist firm also named Shannon Moylan as SVP.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Reflecting on PR’s forefathers; TrailRunner hires Seth Hand to head Middle East business; StarKist brings on Coyne PR.

Image StarKist food items

Coyne PR catches PR AOR account from canned tuna giant StarKist

Coyne will amplify StarKist mascot Charlie the Tuna’s presence, among other duties.

Seth Hand previously worked at Edelman. (Image used with permission.)

TrailRunner International hires Seth Hand to lead Middle East region

The agency is looking to open its first offices in the Middle East.

Elon Musk (Photo credit: Getty Images)

Would you pay a monthly subscription fee to use X?

Is the social network too useful to just drop?

Image of the Hollywood sign

LA Tourism launches US PR AOR review

The organization has also hired one green bean as its Australia and New Zealand PR AOR.

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Novartis unveils mural, sculpture exhibition highlighting rare blood cancers

The exhibition aims to raise awareness and educate the public about myeloproliferative neoplasms, a group of rare blood cancers.

Glimpse "unfollow a greenwasher"Glimpse "unfollow a greenwasher"

Fear of greenwashing label stops influencers discussing sustainability, Unilever study finds

The CPG behemoth has formed a coalition to help content creators encourage consumers to make more sustainable choices.

L-R: Pedro Lerma, Carla Santiago, Luis Miguel Messianu and Richard Edelman. (Image used with permission)

Edelman and ad vets form Hispanic comms shop MEL

Edelman has bought a minority stake in the firm.

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Memo report: More VP-level comms execs report to CMO than CEO

That’s according to the platform’s State of PR report, released this month.

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Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Looking back on PRWeek’s mission in 1998; Next Practices Group invests in 104 West; Podcast: Shari Rudolph.

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104 West joins Next Practices Group network

The holding company made a strategic investment in the Denver-based tech agency.

Clip art cartoon family tree

American Federation for Aging Research names Finn Partners AOR

The agency will support the nonprofit’s SuperAgers Family Study to investigate contributing factors to healthy aging.

Red Havas dropped by major anti-fossil fuel campaign after Shell Havas hire

The Fossil Fuel Non-Proliferation Treaty Initiative has reportedly terminated its contract with PR shop Red Havas, following news that sister agency Havas Media has been appointed as Shell’s media agency.

Greg Mondshein, Becky Honeyman and Giles Peddy

SourceCode Comms hires ex-Missive boss to lead UK expansion

New York-based tech comms agency SourceCode Communications has announced the opening of its first international office, in the UK, and appointed a senior PR agency figure to lead it.

Google sign outside office building

Internal communications takes center stage in Google antitrust trial

The DOJ grilled a Google executive on Friday on internal comms policies the government alleges were used to conceal anticompetitive conversations.

Image from the Green Giant campaign starring Corn Kid

Green Giant is marking the anniversary of Corn Kid’s debut in its first national campaign since 2016

The social media star is touting his love for other veggies in the spot.

Russell Brand (Credit: Getty Images/Lester Cohen)

Russell Brand and PR agency part ways

PR agency MBC has parted ways with comedian and actor Russell Brand after allegations of rape, sexual assault and emotional abuse were made against him in a joint investigation by The Times, The Sunday Times and Channel 4's Dispatches.

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Edelman US CEO Lisa Osborne Ross takes leave of absence

Matthew Harrington will assume leadership of the region.

Screenshot from Jack Daniel's web3

Jack Daniel’s brings Art, Beats & Lyrics to Web3

The metaverse stop and immersive experience is called The Verse.

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Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Inside PRWeek’s 25th anniversary issue.

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Ruder Finn launches global center for strategic internal comms and engagement

Rf.engage will bring together teams from offices in the U.S., Europe and Asia.

Head and shoulders shot of Josh Earnest

United Airlines promotes Josh Earnest

The carrier named the former White House press secretary EVP of communications and advertising and appointed Terri Fariello EVP of government affairs and global public policy.

Clean Creatives posters

Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'

The annual report drops today, accompanied by an out-of-home campaign aimed at holding company employees.

Head and body shot of Stacey Tank

Bespoke Beauty Brands names former Home Depot, Heineken comms leader Stacey Tank as CEO

Tank, an alum of The Home Depot and Heineken, is helping Bespoke Beauty Brands build on years of “triple-digit” growth and explore potential sales.

Stock art of the Unity logo on a smartphone

Game engine Unity changing fee policy that caused protests, death threats

The game-development tool provider planned to charge per install starting January 1, 2024.

Headshot of Paul Gennaro

Paul Gennaro succeeds Kevin Heine as New York Life comms head

Gennaro joins from Voya Financial, where he was SVP, chief brand and communications officer and chief of staff.

Headshot of Heather McIntyre.

Restaurant Brands International vet Heather McIntyre joins Comcast

McIntyre was head of international comms at Restaurant Brands International.

Headshot of Jody Friedricks

Jody Friedericks joins 160over90 as global executive creative director

Friedericks will lead the agency’s global creative team and assist with new business.

Headshots of Mark Read and Rob Reilly

We are not using AI to cut costs: Mark Read

WPP CEO Mark Read and global chief creative officer Rob Reilly on AI's influence and the role of creativity in shaping the future of advertising.

A photo of Sir Martin Sorrell smiling slightly

S4 Capital reports £23.2m pre-tax loss as big tech continues to cut spend

Results also reveal around 500 job cuts.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Drew Barrymore halts her talk show’s return; Highlights from Trump’s ‘Meet the Press’ interview; Pizza Hut spot stars TikTok hip-hop duo.

Group photo of members of Forward Global’s international team

Ex-Downing Street special adviser to lead agency expansion

A former special adviser to Tony Blair and director of conferences for the Labour Party is to head Forward Global’s expansion into the UK market.

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PR Newswire debuts press release social sharing product

SocialBoost allows brands to reach new audiences and increase organic sharing and traffic.

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Apple sustainability update draws raves from comms experts

Apple’s latest sustainability report offers corporate social responsibility storytelling lessons.

Photo credit: Jess Ruderman

Forbes Power Women’s Summit addresses the rising power of women’s health

Voices across women’s health spoke their truth in the evolving space at the New York event on Thursday.

Karine Jean-Pierre speaking at Forbes' event

Karine Jean-Pierre and Linda Thomas-Greenfield on staying ‘fearless’ in today’s politics

Jean-Pierre, the White House press secretary, and Ambassador to the U.N. Thomas-Greenfield discussed their experiences as women representing the U.S. government this week.

Collage of images showing MediaMonks employees working with AI software

MediaMonks enhances software production with AI

AI will be used to deliver select highlights from live broadcasts to consumers.

Person manipulating CGI data charts above tablet

YouTube to auto-detect if ads meet its best practice guidelines

Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance.

Shot of Ice-T sitting at a table

Ice-T’s warning: The flu season is coming, are you prepared?

To drive the message home that it’s important to schedule your annual flu shot, especially for those with chronic health conditions, Sanofi enlisted actor and rapper Ice-T to lead the campaign.

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Breakfast Briefing: 5 things for PR pros to know on Friday morning

Automakers respond to UAW strike; Meta says ads are not coming to WhatsApp.

Screenshot of the bad guy from Saw

AMC makes Saw X delete video spoofing Nicole Kidman ad

The Lionsgate film posted and later deleted the video from its X page.

(L-R) Sue Bird, Jessica Robertson and Moira Forbes at the Forbes 2023 Power Women’s Summit. (Photo credit: Jess Ruderman)

WNBA’s Sue Bird on revolutionizing the future of women’s sports

Bird spoke at the Forbes Power Women’s 2023 Summit on Thursday.

Ashok Sinha steps into the role September 18. (Image used with permission)

Dow Jones appoints Ashok Sinha as head of communications

Sinha most recently oversaw corporate communications and PR at audio entertainment company Audacy.

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Press Hook teams with EZ Newswire

EZ Newswire exited stealth mode this year.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Big Brothers Big Sisters of America debunks mentorship myths; Goldman Sachs fires execs for violating communications policy.

Headshot of Danielle DeVoren

KCSA promotes Danielle DeVoren to partner

DeVoren is the first female partner and first new partner at the agency in 15 years.

Will Hobson

Rise at Seven appoints VP to support US expansion

Rise at Seven has appointed a vice-president of PR to lead the agency’s further expansion into the US market.

American Stroke Association Spanish language poster

American Stroke Association launches Spanish-language campaign

The campaign features the Spanish acronym R.Á.P.I.D.O. in place of the traditional acronym F.A.S.T.

Screenshot from the latest Big Brothers Big Sisters campaign

Big Brothers Big Sisters of America PSA debunks myths about mentorship

The campaign shows the impact and importance of mentoring children — which doesn’t take as much time as many people think.

Greenies ad for pet coats

Which brand’s New York Fashion Week campaign was your favorite?

Unexpected brands such as Bombay Sapphire, Greenies, White Claw and Dove got fashionable this week.

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Autumn Communications joins class-action lawsuit against X

The Los Angeles-based PR agency is seeking $60,000 for breach of contract, according to court documents.

Headshot of Kent Robertson

DrivePath Advisors hires Chevron alum Kent Robertson

Robertson has joined the firm as a managing partner.

Collage of wearable tech products

Apps, wearables and the data privacy shuffle

A majority of consumers track some form of health, wellness or fitness activity via their smart devices. More and more are thinking about the security of the data they accumulate.

Screen shot from Smokey Bear PSA

PSA: To prevent wildfires, channel you inner Smokey Bear

The Ad Council PSA campaign marks nearly 80 years of Smokey Bear as the mascot for wildfire prevention.

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Hootsuite: 51% of social marketers say they don’t have enough time to do their jobs

That’s according to the platform’s first Social Media Career report, released this week.

Headshots of Jessamyn Katz and Bill Heyman

Heyman Associates names Jessamyn Katz as CEO

Current chief Bill Heyman will remain in his role through the end of the year.

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Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

SKDK hires White House speechwriter; How brands can be long-term Hispanic allies; first Senate AI forum.

Headshot of Amber Macdonald

SKDK hires White House speechwriter Amber Macdonald

Macdonald will co-lead the executive communications practice as MD.

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Atropos Health hires SolComms as PR AOR

Autumn Communications was the incumbent on the account, which switched hands in August.

View of the driver’s side front cabin in the 2024 Chevrolet Equinox EV 3LT.

General Motors adds more tech sector talent, naming Brandee Barker global comms VP

She joins just a few weeks after Lin-Hua Wu was named chief communications officer, making Barker the second notable tech-sector comms veteran to recently join the automaker.

Stock art of Advil

The Advil Pain Equity Project debuts with Believe My Pain campaign

The effort is supported by recent research Advil conducted in partnership with the Morehouse School of Medicine to understand the widespread prevalence of pain inequity among Black patients.

Man with a monster's head holding a smart phone

ChildFund PSA calls out tech and AI’s role in the proliferation of child sexual abuse material online

The campaign features a predator who describes how “there’s never been a better time to be a monster.”

(L-R) Marian Dezelan and Kristen Wevers (Images used with permission)

Revive unveils ‘CMO SWAT Team’

Marian Dezelan and Kristen Wevers are inaugural members of the team.

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Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Meet the new Hall of Fame class; Rachi Govil joins Real Chemistry; ICR acquires Consilium.

United Auto Workers (UAW) members and supporters march during a Labor Day parade in Detroit

Unionization boom may necessitate rewrite of labor relations playbook

Labor relations may now have a larger impact on overall perception of a brand, say comms experts.

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MGM cyberattack shows how comms, IT must work closely together

Cyberthreats can have a material effect on companies’ bottom lines, and comms execs need to get up-to-speed on responding to them, say experts.

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Clients are done playing nice about RTO — and that goes for their agency partners, too

Yet despite a prevalence of “this time we mean it” from employers, experts say many companies are still failing with RTO comms.

Clip art collage of influencer using mobile DSLR mounted camera

Why marketers still don’t have a going rate for creator campaigns

Creator marketing experts question if it’s even possible to come up with standard wages.

Stock art of technology

What companies need to tell employees about AI to protect their IP

Employees are using AI whether companies have a policy or not, and they could be putting sensitive data at risk.

Coke bottles with works of art on them

Coca-Cola developed NFTs, but that doesn’t mean they’re coming back

Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.

People gather around and cheer for Kai Cenat in Union Square. (Photo credit: Getty Images)

The dos and don’ts of holding an influencer event

Experts discuss learnings from Kai Cenat’s Union Square chaos.

Stock art of people working in an office

RIP AOR?

In-house teams are searching for more short-term support, but that’s not all bad news for agencies.

‘There is an H in HR for a reason’ – can AI solve the PR hiring crisis?

Staff recruitment remains a problem in comms, but AI may provide a solution

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B Corp 101

The CEO of Patagonia calls the B Corp process “a pain in the ass,” and agency leaders say he’s right — but it’s worth it. Here’s how to get started.

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Why more agencies are becoming B Corps

The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.

A partially removed sign at Twitter headquarters in San Francisco, California

Advertisers interested in U.S. super app — don’t expect it from X

X looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.

Two co-workers talking

The Supreme Court struck down Affirmative Action. Does it matter for PR agencies?

Firms and their partner programs prepare for the effects — downplayed by many — of SCOTUS’ decision.

Image of Randall Park in Amazon's back to school campaign

Brands focus on value and savings in this year’s back-to-school campaigns

“Back-to-school season is an annual reminder of how incredibly expensive it is to raise children,” says Amazon’s Jo Shoesmith.

Margot Robbie at Barbie's London premiere

The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz

The color pink is everywhere a week before the film debuts in U.S. theaters.

Stock art of the meta logo and threads

The big brand challenge of Threads’ rollout

The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.

Stock Image of Shein clothing on a rack

All the ways Shein’s influencer tour went wrong

The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.

Stock art of an employee returning to the office

CEOs are ordering employees back to the office. It’s up to comms to sell it

What works: emphasizing the benefits of in-person collaboration and career opportunities; What doesn’t: threats and intimidation.

A vertical shot of the city Villefranche-sur-Mer by the sea

It’s AI’s time in the sun at Cannes

Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.

Image of Brooks Koepka on the LIV Golf tour.

Don’t expect sponsors to flee pro golf after the PGA Tour-LIV merger, say experts

One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.

Modern skyscraper windows

Is the chief communications officer role getting a demotion?

Recent executive moves and reporting structure changes are prompting the question. Yet industry insiders say the position is maintaining its influence.

Pride apparel display at Target

‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles

Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.

Screenshot of Ron DeSantis' twitter launch

Twitter has a place in presidential campaigns — just not launching them

Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.

Out-of-focus photo of figures walking

Three years later: How agencies are keeping the focus on diversity

How agencies are approaching diversity three years after the murder of George Floyd and the peak of Black Lives Matter.

Times Square street view with COVID-19 billboards

The 10 biggest communications lessons from the COVID-19 public health emergency

From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.

Image of Evan Gershkovich at a hearing

How The Wall Street Journal is rallying the media to keep Evan Gershkovich in the conversation

Media titans that are often at each other’s throats are pulling together to call for the detained reporter’s release.

young woman showing a thumbs up while using a phone to film at home

From creator to creative: Why agencies are recruiting social media stars

Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.

Image of a woman using a smartphone in the subway.

‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink

Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.

A view of rainbow bottles of Bud Light during the 30th Annual GLAAD Media Awards New York

How Bud Light’s abandonment of the trans community could influence Pride

In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.

Shot of Dylan Mulvaney at a broadway opening

‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash

Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.

Dylan Mulvaney at her Day 365 Live! in New York in March

Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response

Bud Light failed at trying to appease two conflicting audiences, say PR executives.

Team working in office and remotely via video conferencing

Why companies continue to struggle with flex schedules

Hybrid work is here to stay. Or is it?

Stock art of the TikTok app

Meta’s Reels is building a home for TikTok refugees

Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.

A photo of a Pepsi can with the new PepsiCo logo

Pepsi unveils a new logo: a look back at the logos through the years

A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.

Smart phone displaying Midjourney logo

‘On a scale of one to 10, a 12’: The off-the-charts threat of AI-enhanced deepfakes to brands and individuals

Malicious actors are taking notes from convincing (fake) images of the pope’s new winter jacket.

TikTok logo on building

The end of TikTok? Influencer marketing pros prep for possible ban

The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.

Silicon Valley Bank building

After SVB collapse, regional banks hustle to protect their reputation

Meanwhile, major financial institutions have opted to stay silent, trying to demonstrate SVB’s crash was an anomaly.

Young Black woman filming a beauty and makeup vlog

Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences

Experts explain why the #deinfluencing movement is a good thing for content creators and brands.

Members of ANC-COP21 staged a protest in front of the townhall of Toulouse

How brands and agencies should talk about sustainability

Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.

Businesspeople talking seated around a boardroom table

Diversity roles are disappearing in corporate America — but not at PR agencies

Why industry experts are bullish that firms will keep a focus on DEI even if that’s not the case in-house.

Woman sitting in office working with remote employees

Agencies are at the center of the WFH vs. RTO tug of war: How are they handling it?

While large agency leaders want to draw a line in the sand, others are taking a more nuanced approach to in-person collaboration.

People walking by COVID-19 testing signage

How PR agencies are preparing for post-public health emergency messaging

Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

Paul Scharre, senior fellow, Center for a New American Security, views a deepfake video of former president Barack Obama

The creator marketing complex is unprepared for deepfakes

And it could result in victimized creators losing out on brand partnerships.

Kansas City Chiefs fans looking at phone

Twitter remains core to Super Bowl ad plans, but other platforms emerge

Brands still find value on Twitter for the Big Game – but they’re using other platforms too, as they remain wary of potential brand safety issues and ongoing turmoil.

Image of State Farm Stadium

Why TikTok is not the place to be for brands during the Super Bowl

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.