Going forward, Rodriguez will be featured in educational resources produced by OraPharma and LULAC that will be distributed across social and digital channels.
Paasche is stepping down at the end of the year and will serve as a senior adviser until next June.
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
The retail chain worked with the National Alliance on Mental Illness and The Jed Foundation in August and September.
Its Index report digs into what consumers expect from brands, as well as the role of AI.
The family trees of PR; Tennis star Simona Halep hires Berk Communications; Saudi crown prince says he will keep 'sportswashing.'
The former world No. 1 women’s tennis player is appealing a suspension that would keep her off the court until October 2026.
Blackwell will be the first to lead the office of enterprise integration, on detailed assignment from the Peace Corps.
The agency will handle Tinder’s posts on TikTok, Instagram, X and Threads.
The San Francisco-based firm has also launched an AI PR and digital marketing practice.
The healthcare specialist firm also named Shannon Moylan as SVP.
Reflecting on PR’s forefathers; TrailRunner hires Seth Hand to head Middle East business; StarKist brings on Coyne PR.
Coyne will amplify StarKist mascot Charlie the Tuna’s presence, among other duties.
The agency is looking to open its first offices in the Middle East.
Is the social network too useful to just drop?
The organization has also hired one green bean as its Australia and New Zealand PR AOR.
The exhibition aims to raise awareness and educate the public about myeloproliferative neoplasms, a group of rare blood cancers.
The CPG behemoth has formed a coalition to help content creators encourage consumers to make more sustainable choices.
Edelman has bought a minority stake in the firm.
That’s according to the platform’s State of PR report, released this month.
Looking back on PRWeek’s mission in 1998; Next Practices Group invests in 104 West; Podcast: Shari Rudolph.
The holding company made a strategic investment in the Denver-based tech agency.
The agency will support the nonprofit’s SuperAgers Family Study to investigate contributing factors to healthy aging.
The Fossil Fuel Non-Proliferation Treaty Initiative has reportedly terminated its contract with PR shop Red Havas, following news that sister agency Havas Media has been appointed as Shell’s media agency.
New York-based tech comms agency SourceCode Communications has announced the opening of its first international office, in the UK, and appointed a senior PR agency figure to lead it.
The DOJ grilled a Google executive on Friday on internal comms policies the government alleges were used to conceal anticompetitive conversations.
Green Giant is marking the anniversary of Corn Kid’s debut in its first national campaign since 2016
The social media star is touting his love for other veggies in the spot.
PR agency MBC has parted ways with comedian and actor Russell Brand after allegations of rape, sexual assault and emotional abuse were made against him in a joint investigation by The Times, The Sunday Times and Channel 4's Dispatches.
Matthew Harrington will assume leadership of the region.
The metaverse stop and immersive experience is called The Verse.
Inside PRWeek’s 25th anniversary issue.
Rf.engage will bring together teams from offices in the U.S., Europe and Asia.
The carrier named the former White House press secretary EVP of communications and advertising and appointed Terri Fariello EVP of government affairs and global public policy.
The annual report drops today, accompanied by an out-of-home campaign aimed at holding company employees.
Tank, an alum of The Home Depot and Heineken, is helping Bespoke Beauty Brands build on years of “triple-digit” growth and explore potential sales.
The game-development tool provider planned to charge per install starting January 1, 2024.
Gennaro joins from Voya Financial, where he was SVP, chief brand and communications officer and chief of staff.
McIntyre was head of international comms at Restaurant Brands International.
Friedericks will lead the agency’s global creative team and assist with new business.
WPP CEO Mark Read and global chief creative officer Rob Reilly on AI's influence and the role of creativity in shaping the future of advertising.
Results also reveal around 500 job cuts.
Drew Barrymore halts her talk show’s return; Highlights from Trump’s ‘Meet the Press’ interview; Pizza Hut spot stars TikTok hip-hop duo.
A former special adviser to Tony Blair and director of conferences for the Labour Party is to head Forward Global’s expansion into the UK market.
SocialBoost allows brands to reach new audiences and increase organic sharing and traffic.
Apple’s latest sustainability report offers corporate social responsibility storytelling lessons.
Voices across women’s health spoke their truth in the evolving space at the New York event on Thursday.
Jean-Pierre, the White House press secretary, and Ambassador to the U.N. Thomas-Greenfield discussed their experiences as women representing the U.S. government this week.
AI will be used to deliver select highlights from live broadcasts to consumers.
Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance.
To drive the message home that it’s important to schedule your annual flu shot, especially for those with chronic health conditions, Sanofi enlisted actor and rapper Ice-T to lead the campaign.
Automakers respond to UAW strike; Meta says ads are not coming to WhatsApp.
The Lionsgate film posted and later deleted the video from its X page.
Bird spoke at the Forbes Power Women’s 2023 Summit on Thursday.
Sinha most recently oversaw corporate communications and PR at audio entertainment company Audacy.
EZ Newswire exited stealth mode this year.
Big Brothers Big Sisters of America debunks mentorship myths; Goldman Sachs fires execs for violating communications policy.
DeVoren is the first female partner and first new partner at the agency in 15 years.
Rise at Seven has appointed a vice-president of PR to lead the agency’s further expansion into the US market.
The campaign features the Spanish acronym R.Á.P.I.D.O. in place of the traditional acronym F.A.S.T.
The campaign shows the impact and importance of mentoring children — which doesn’t take as much time as many people think.
Unexpected brands such as Bombay Sapphire, Greenies, White Claw and Dove got fashionable this week.
The Los Angeles-based PR agency is seeking $60,000 for breach of contract, according to court documents.
Robertson has joined the firm as a managing partner.
A majority of consumers track some form of health, wellness or fitness activity via their smart devices. More and more are thinking about the security of the data they accumulate.
The Ad Council PSA campaign marks nearly 80 years of Smokey Bear as the mascot for wildfire prevention.
That’s according to the platform’s first Social Media Career report, released this week.
Current chief Bill Heyman will remain in his role through the end of the year.
SKDK hires White House speechwriter; How brands can be long-term Hispanic allies; first Senate AI forum.
Macdonald will co-lead the executive communications practice as MD.
Autumn Communications was the incumbent on the account, which switched hands in August.
She joins just a few weeks after Lin-Hua Wu was named chief communications officer, making Barker the second notable tech-sector comms veteran to recently join the automaker.
The effort is supported by recent research Advil conducted in partnership with the Morehouse School of Medicine to understand the widespread prevalence of pain inequity among Black patients.
ChildFund PSA calls out tech and AI’s role in the proliferation of child sexual abuse material online
The campaign features a predator who describes how “there’s never been a better time to be a monster.”
Marian Dezelan and Kristen Wevers are inaugural members of the team.
Meet the new Hall of Fame class; Rachi Govil joins Real Chemistry; ICR acquires Consilium.
Labor relations may now have a larger impact on overall perception of a brand, say comms experts.
Cyberthreats can have a material effect on companies’ bottom lines, and comms execs need to get up-to-speed on responding to them, say experts.
Yet despite a prevalence of “this time we mean it” from employers, experts say many companies are still failing with RTO comms.
Creator marketing experts question if it’s even possible to come up with standard wages.
Employees are using AI whether companies have a policy or not, and they could be putting sensitive data at risk.
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
Experts discuss learnings from Kai Cenat’s Union Square chaos.
In-house teams are searching for more short-term support, but that’s not all bad news for agencies.
Staff recruitment remains a problem in comms, but AI may provide a solution
The CEO of Patagonia calls the B Corp process “a pain in the ass,” and agency leaders say he’s right — but it’s worth it. Here’s how to get started.
The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.
X looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.
Firms and their partner programs prepare for the effects — downplayed by many — of SCOTUS’ decision.
“Back-to-school season is an annual reminder of how incredibly expensive it is to raise children,” says Amazon’s Jo Shoesmith.
The color pink is everywhere a week before the film debuts in U.S. theaters.
The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.
The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.
What works: emphasizing the benefits of in-person collaboration and career opportunities; What doesn’t: threats and intimidation.
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.
Recent executive moves and reporting structure changes are prompting the question. Yet industry insiders say the position is maintaining its influence.
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.
How agencies are approaching diversity three years after the murder of George Floyd and the peak of Black Lives Matter.
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
Media titans that are often at each other’s throats are pulling together to call for the detained reporter’s release.
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
Hybrid work is here to stay. Or is it?
Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
‘On a scale of one to 10, a 12’: The off-the-charts threat of AI-enhanced deepfakes to brands and individuals
Malicious actors are taking notes from convincing (fake) images of the pope’s new winter jacket.
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
Meanwhile, major financial institutions have opted to stay silent, trying to demonstrate SVB’s crash was an anomaly.
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
Why industry experts are bullish that firms will keep a focus on DEI even if that’s not the case in-house.
While large agency leaders want to draw a line in the sand, others are taking a more nuanced approach to in-person collaboration.
Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.
And it could result in victimized creators losing out on brand partnerships.
Brands still find value on Twitter for the Big Game – but they’re using other platforms too, as they remain wary of potential brand safety issues and ongoing turmoil.
Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.