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Images of Welch;s fruit punch

Hasbro’s Jen deAngelis joins Welch’s to lead communications

DeAngelis has led publicity and influencer work for brands such as Nerf, Super Soaker, and Play-Doh.

Virtual log cabin inside with Sonic burger, onion rings and soda

Sonic mixes up strategy with new food-focused campaign

CMO Lori Habib explains why Sonic is stepping away from the in-car dialogues the fast-food brand is known for.

Head and shoulders shot of Next 15 CEO Tim Dyson.

Next 15 CEO hopeful about M&C Saatchi bid following interim results

Tim Dyson describes the bidding process as a 'bit like a soap opera,' which has 'dragged on a lot longer than any of us probably wanted it to.'

Dara Treseder

Peloton marketing, comms chief Dara Treseder joins Autodesk

Treseder will spearhead Autodesk's global marketing strategy.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Unilever CEO Alan Jope to retire; Why creepy smiling people were at MLB games.

Tim Dyson

Next 15 reports ‘record performance’, is ‘confident’ over M&C Saatchi, says Engine has been ‘successfully integrated’

Communications group Next 15 has revealed revenue growth of 65 per cent for the first half of the year, with adjusted pre-tax profits up 73 per cent.

Most recently, Hall was head of comms for Velocity Global.

Dish Network vet launches Hallway Communications

Founder John Hall is looking for clients in wireless and future-of-work industries.

Keith Middleton headshot

Q&A: Novo Nordisk’s Keith Middleton on its latest DE&I efforts

Novo Nordisk recently released a report that outlines its aspirations advancing DE&I internally, as well as in communities facing high rates of diabetes.

Woman holds card that says "go eff urself"

Parody campaign tells women to 'eff urself' as abortion restrictions tighten

The campaign by Women that Fight, a coalition of advertising creatives, takes the dystopian view that women can protect themselves from abortion restrictions by abstaining from sex – and using a sex toy instead.

Image of an empty billboard

Allison+Partners launches BrandgeistIQ

The methodology, launched in partnership with NetBase Quid, makes it easier for clients to determine their cultural relevance.

BB news

Breakfast Briefing: 5 things for PR pros to know on Friday morning

NFL reveals new Super Bowl halftime show sponsor; KWT Global updates work policy.

Photo of protests in Iran.

WhatsApp responds after Iran restricts access

As protests take place in the country, the Iranian government has also limited access to Instagram and more of the internet in general.

Clean Creatives posters linking Edelman, Ogilvy, Weber Shandwick and BBDO to fossil fuel companies

PR can help fix the world’s addiction to fossil fuels

The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.

Light-up Microsoft sign

Microsoft enhances employee experience platform Viva

The company is doubling down on employee engagement and internal comms.

Hands using cutlery to carve chicken on cutting board

6 brands joke, warn about dangerous NyQuil chicken social media challenge

Steak-umm, Dictionary.com and others are just as grossed out as you.

Pedestrian walks past steet-level Project Everyone billboard

Project Everyone pushes world leaders to achieve the UN’s Global Goals

The campaign by Accenture Song UK asks world leaders attending the UN General Assembly in New York this week to do their part in creating a sustainable world.

Cold medicine for sale in Walgreens. (Photo credit: Getty Images).

FDA warns of ‘NyQuil Chicken’ TikTok trend as misinformation battle continues

The FDA is stepping up to counteract health misinformation on the most popular social media platform, but experts believe it could be more creative in its messaging.

Twitch and DoorDash Battle of the Brands wordmark

Fast food brands battle it out on Twitch for DoorDash tournament

Wendy’s, Dunkin’, Taco Bell, KFC and others compete in MultiVersus represented by streamers of their choice.

Lauren Pasquale Bartlett headshot

Ingenovis Health names Lauren Pasquale Bartlett as first CMO

Ingenovis was formed in March 2021 through the merger of four staffing companies.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Why a Southwest Airlines flight was treated to a ukulele lesson; Target gets ready for the holidays.

ukulele
Crowded plane with passengers holding ukuleles

‘Passengers were happy, engaged and excited’: Why a Southwest Airlines flight was treated to a ukulele lesson

And why the brands behind the stunt aren’t responding to negative social chatter.

Rob Stone will lead Z3.

Zeno moves into Web3 with Z3 consultancy

The agency will also explore NFTs, cryptocurrency, blockchain and other emerging platforms.

Screenshot of Signal AI's platform

Signal AI names Nancy McNeill global chief revenue officer

She’ll focus on accelerating growth in the U.S.

stock image of healthcare records

Omnicom PR Group: Eight in 10 providers want pharma to solve system inequalities

The research also found that more than half of healthcare providers would consider a company’s purpose when making treatment decisions.

AnnaMaria DeSalva headshot

Hill+Knowlton Strategies bolsters Latin America presence by acquiring JeffreyGroup

The WPP firm is concurrently expanding its Brazil-based shop Ideal globally.

Breakfast Briefing stock art

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Meet the new PRWeek Hall of Fame class; Last Choco Taco giveaway; Twitch nixes unlicensed gambling streaming.

Image of a Choco Taco stunt

Klondike to give away last 100 Choco Tacos via Instagram scavenger hunt

The world says goodbye to the beloved novelty ice cream on Wednesday.

PRWeek Hall of Fame 2022 logo

PRWeek US unveils 10th Hall of Fame class

The six inductees in the class of 2022 will be honored at an event in New York City on December 5.

(Anna Moneymaker/Getty Images)

UN boss slams PR for ‘raking in billions’ by ‘enabling’ fossil-fuel companies

UN secretary-general António Guterres called out the PR industry for its willingness to “shield the fossil-fuel industry from scrutiny” in a speech yesterday.

 Clarkson Hine is retiring in February.

Beam Suntory’s SVP of corporate comms and public affairs Clarkson Hine to retire

Hine has been with the company for 24 years.

Stage with screen displaying YouTube Shorts powerpoint slides

YouTube doubles down on Shorts with new monetization program

Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok.

Rachel Dickens headshot

Molson Coors ups Rachel Dickens to senior director of corporate affairs

She will oversee the company’s reputation and lead corporate comms.

Wendy Lund WPP headshot

WPP brings Wendy Lund aboard as chief client officer for health and wellness

Lund previously served as CEO of GCI Health, which is WPP’s integrated, global healthcare communications agency, for more than a decade.

Headshot of Jeff Claypoole

Toluna names Claypoole GM, Americas

He joins Toluna from NielsenIQ.

Screenshots of privacy pages from the Flo app.

Period tracker app Flo turns on ‘anonymous mode.’ Will it ease user privacy concerns?

Such measures may not totally shield users of period trackers and fertility apps from post-Roe privacy worries.

Judson Phillips headshot

Arketi hires health tech veteran Judson Phillips

Phillips has worked at companies including BioIQ, Advectis and Brightree.

Michael Fleischer headshot

Omnicom PR Group names Michael Fleischer DDC CEO

Fleischer assumes the top executive position with DDC founder B.R. McConnon set to exit the firm.

headshot of Joe Biden

Biden says ‘the pandemic is over,’ but public health experts say not so fast

While much of life has returned to normal, some officials worry Biden’s comments may jeopardize future COVID-19 funding, as well as communications with the public.

Catherine Merritt headshot

Spool launches VC, startup offerings

The business units will primarily focus on underrepresented founders.

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Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Golin names global DEI director; Health experts push back on Biden claim that pandemic is ‘over;’ FDA tells kids, ‘Stop cooking chicken in NyQuil.’

Image of Sodexo Live employees at the inaugural F1 Miami Grand Prix

Sodexo Live brings on MikeWorldWide as sporting venues, events open up

MikeWorldWide will support Sodexo Live’s bounceback from the pandemic.

Yvon Chouinard: Patagonia boss signs over business to saving planet Earth

‘Going purpose’: Patagonia set a precedent, but can others follow suit?

By giving away all future profit to fund anti-climate-change schemes, Patagonia shows that businesses that want to make a difference face structural rather than communications challenges.

Nina Bhagwat headshot

Golin names Nina Bhagwat as global group director of DEI

Stock image illustrating the concept of mental health

Anxiety and Depression Association of America names Ketchum as AOR

Ketchum is helping the nonprofit break mental health stigmas and expand access to care.

Molly Glennon headshot

Ditto PR promotes Molly Glennon to new head of crypto role

Glennon is helping clients with messaging about crypto’s reputation.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Finn Partners acquires The Winston Agency; Biden: ‘The pandemic is over.'

Bess Winston headshot

Finn Partners continues shopping spree, acquires Winston Agency

WA will tap into Finn Partners’ geographic footprint, which stretches across three continents and 33 offices.

Metaverse virtual reality art gallery environment with NFT portraits of women on the walls

Latinas in Tech and Korbel California Champagne depict STEM role models in NFT exhibition

NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.

Headshot of Jeff Kuhlman

Bentley Motors’ Jeff Kuhlman joins Charge Enterprises as comms head

Kuhlman has also worked at Nissan, Audi and GM.

Patagonia sign hanging in front of a store

PR pros react to Patagonia founder’s bold step in fighting climate change

The outdoor apparel and gear company said it’s making Earth its only shareholder.

Screen shot from Papa John's Planet Chorizo ad

Watch: Papa Johns gets extraterrestrial with chorizo pizza

Chorizo left Earth’s atmosphere in 1998, making it the world’s — make that the known galaxy’s — farthest-traveled sausage.

Image of basketball player Mikal Bridges.

PayPal says it will end Phoenix Suns jersey sponsorship unless owner resigns

PayPal’s jersey patch partnership with the NBA team is set to expire at the end of the year, and the company is threatening to not renew it if suspended owner Robert Sarver remains affiliated with the franchise.

Image of Jeff Briddges playing a guitar.

Jeff Bridges leads AstraZeneca’s Up the Antibodies push

Bridges opens up about his COVID and cancer experiences, alongside Emily V. Gordon and Kumail Nanjiani.

Drag star Tia Kofi poses onstage at drag show Queens of the Metaverse

Meta finishes off Queens of the Metaverse campaign with drag show

The show was the culmination of a campaign by We Are Social.

BB news

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Uber responds after cybersecurity incident; FedEx provides business update.

Image of Rep. Katie Porter

House Democrats hold hearing on PR firms’ work for oil companies

None of the agencies under investigation attended the hearing.

Image of a PepsiCo logo on a phone.

PepsiCo closes in on 10% Hispanic managerial representation

The food and beverage company shared progress across the business, its people and the Hispanic community.

Headshots of Justin Smith and Gina Chua

Behind Semafor’s ‘radical’ digital news offering

Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.

From left to right: Arthur Sadoun, Dave Penski, Carla Serrano, Agathe Bousquet, and Nigel Vaz

Arthur Sadoun unveils new top team at Publicis as Steve King moves to Europe role

King, who has been chief operating officer, leaves Directoire.

Two women typing on laptop

The Trust Project and Microsoft team up to fight fake news

A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.

Brenna Terry joins H+K on September 19.

Hill+Knowlton hires Brenna Terry as global chair of healthcare

Terry has worked at Johnson & Johnson for the past three years.

Clip art of Hispanic and Afro-Latino people

What is your favorite Hispanic Heritage Month 2022 campaign?

Brands across every sector are celebrating Latinx and Hispanic culture.

Stock art of a world map

Meltwater teams with NewsGuard to alert users to disinfo

The combination of both companies’ tools will help users see where and how they’re being mentioned.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Communications Bellwether Survey 2022; Highwire PR secures strategic investment from Shamrock Capital.

Group shot,. left to right: Highwire Principals, Kathleen Gratehouse, Carol Carrubba and Emily Borders

Highwire PR secures strategic investment from Shamrock Capital

The injection will fuel Highwire’s expansion of its integrated comms and digital marketing services.

Julie Andreeff Jensen and David Sutphen.

Former Brunswick partners launch Jasper Advisors

Julie Andreeff Jensen and David Sutphen are co-CEO’s of the strategic advisory firm.

Image of Mike Lindell at a Trump rally

‘Try our pillowy biscuits’: Why Hardee’s is poking fun at MyPillow’s CEO

The fast-food chain quickly responded cheekily after one of its restaurants ended up at the center of a news story.

Kate Wagner headshot

Abercrombie & Fitch parent hires Kate Wagner as global comms head

Wagner will not also oversee IR, as previous comms head Pamela Quintiliano did.

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NetBase Quid names Lei Li CTO

Lei is a 14-year veteran of the company.

Kathy Didawick headshot

Strategic Elements hires Kathy Didawick

Didawick worked at Blue Cross for two decades.

CGI image of chain link with superimposed network nodes signifying data and privacy

Is the health data privacy union strong or splintered?

As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.

Breakfast Briefing stock art

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Changemakers; Hunter’s new LA office; ‘Corn Kid’ case study.

Stock image of people standing and their feet

The Changemakers diversity conundrum

Diverse PR pros are invited to the ball but their dance cards are still empty.

Headshots of Nadine Redd Blackburn and Emil Hill.

Weber Shandwick Collective expands, rebrands diversity offering

New hire Nadine Redd Blackburn and Emil Hill are co-leading the specialty.

Edelman's Chicago office

RIP, cubicle. Agencies are making the most of collaborative spaces in new office designs

With employees in person only a few days a week, firms are maximizing their time together.

Nuestro Stories comic panels with illustrations of Joaquin Murrieta, Zorro and Batman

Authenticity and consistency: How brands should approach Hispanic Heritage Month

PR pros advise brands to educate themselves on Hispanic culture and demonstrate purpose in initiatives targeting the Latino community.

Analysis

Live events are back in a big way: How PR pros are helping artists stand out from the crowd

Concerts. Stand-up shows. Film festivals. All are attracting bigger crowds than even before the pandemic.

Los Angeles Rams and Buffalo Bills game

The NFL isn’t just on TV — and brands can’t be either

Brands need to reach football fans beyond game day on social and streaming platforms.

Serena Williams at the US Open

U.S. Open: A guide to the hottest ticket of the year to connect with (and schmooze) clients

The biggest tennis event in the country is back in full force, and it’s the event to impress clients. How to get there on time and comfortably.

(Firmbee.com/Unsplash)

How much of a threat does Google’s latest update pose to PR?

Google’s recently announced ‘helpful content update’ will prioritise search results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

View of Manhattan skyline from a pool at QC NY Spa on Governors Island

How brands can engage audiences on TikTok via search

TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.

Massachusetts Senator Ed Markey with supporters of the Inflation Reduction Act outside the Capitol.

Get ready for a flood of green public affairs spending

For companies in sustainability industries, it’s time to spend, due to funding from the Inflation Reduction Act.

Two healthcare workers at a monkeypox vaccination table

The government has a monkeypox comms problem

Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.

Headshot of Adam Mosseri

Digital crisis experts give Adam Mosseri high marks for Kardashian response

Will the Kardashians make Instagram Instagram again? Experts say the platform’s leader did well to explain why they won’t.

Rose Bowl stadium

Airball: Why PR firms are finding the NIL market isn’t what they expected

Some firms are finding success helping college athletes earn money from their names, images and likenesses. Yet others say the practice hasn’t lived up to expectations.

stock image of an empty office

RTO lessons learned: 5 top in-house comms leaders on what works and what doesn’t

Getting employees back to their desks is proving more challenging than companies anticipated. CCOs tell PRWeek how they’ve gotten results, and the most out of teams in a hybrid environment.

Virtual Chipotle location in Roblox environment

How brands like Chipotle and Duolingo are driving brand love on Roblox

Roblox is the next big platform for driving consumer interaction with brands. But they can’t do it on the cheap. Brands will have to put the work in to impress customers with immersive and customizable experiences.

A RadioShack store (cbarnesphotography/Getty Images)

RadioShack wreaks havoc on Twitter

American tech retailer RadioShack had all but faded into oblivion until it launched a chaotic social media strategy last week, filling our timelines with unfiltered tweets.

The Supreme Court of the United States

Uncomfortable or not, companies have to talk to employees about abortion

Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.

Professional person sitting in chair waiting for job interview

The Great Resignation is over in PR

Recession fears and inflation are prompting companies to pump the brakes on hiring, cutting down options for job seekers.

Gas station pump in car gas tank valve

Buckle up: Even more wage inflation is coming for agencies

Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.

Miami skyline and waterfront

Silicon Beach: Agencies are flocking to Miami as city’s tech sector booms

And the VCs and ambitious, young tech executives are driving growth in other industries across South Florida.

LGBTQ rights advocate with a sign that reads "Pride + Joy"

Pride 2022: Brands forge deeper connections with LGBTQ community, while activists hold them to their word

Running a Pride activation but also donating to anti-LGBTQ politicians? Activists are making sure brands can’t have it both ways.

Clip art of boomerang flying

Uptick in boomerang employees puts spotlight on agency culture

The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.

Woman shopping for baby formula at grocery store

No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public

Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.

Pro-choice demonstrator holds a "NEVER AGAIN" sign outside the Supreme Court

The silence is deafening from corporate America on Roe v. Wade. Why so many companies are staying quiet

Brands such as Levi Strauss and Yelp are in the minority in issuing strongly worded condemnations of the Supreme Court’s likely decision to overturn the landmark case.

LGBTQ rights advocate stands in front of a Mickey Mouse sign

Amid a flurry of anti-LGBTQ legislation, is social media streamlining abuse?

State legislation has set social media ablaze with anti-LGBTQ sentiment. Equality organizations are pushing back.

Twitter sign on office building facade

Wait and see: Agency leaders weigh pros and cons of Elon Musk-led Twitter

Firms are advising clients to stick with the platform while they evaluate changes.

Amazon employees holding pro-union signs

When ‘grassroots’ public affairs work crosses a line

Two highly publicized incidents have come to light of firms flirting too closely with the ‘dark arts’ side of the business.

Street-level view of skyscrapers

Is corporate America no longer interested in purposeful business?

Stock buybacks and executive pay are back in the headlines nearly three years after the Business Roundtable’s historic statement on purposeful business. Experts say inroads are being made elsewhere.

CDC sign

Can the CDC’s internal review staunch the credibility and comms bleeding?

The agency has acknowledged that it has a problem. Now comes the hard part.

People on the Grammy Awards red carpet

Agencies must be nimble strategizing for awards season

With declining viewership and an increase in scandal and social outcry, awards shows are a fraught, but not unworthy, playing field for brands to connect to audiences.

Headshot of Jada Pinkett Smith

Alopecia organizations, influencers use Chris Rock’s Oscars joke as education tool

Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.

Employees sitting at office table

Too much work, not enough people: Why PR firms are turning down new business at an unprecedented rate

In-house teams are flush with cash; PR firms are desperately trying to keep staff. The result is firms turning down new business opportunities at an unprecedented rate.

TikTok app logo on cell phone screen in front of Ukraine flag

TikTok diplomacy: Why politicos are hailing the White House’s outreach to creators

People who are mocking strategy don’t understand the breadth and reach of the platform, say West Wing and campaign veterans.

Sunrise visible from office boardroom window

Too much talent, too few roles: PR job market stays white hot in Q1 2022

Recruiting for PR positions is still frenzied, but the search trend has shifted from the mid-level to the C-suite. And companies are realizing they need to re-recruit their own employees.

PR in Ukraine: 'It's not a crisis, conflict, tragedy or aggression - it is a war'

PRWeek asked a collection of PR professionals in Ukraine, who have launched a campaign called 'Help Ukraine - Tell the Truth to the World', how they think the war is being presented to the outside world. This is their response.

Ukrainian soldiers unloading weapons from the trunk of an old car, northeast of Kyiv

How global PR agencies are responding to Russia’s invasion of Ukraine

Many had abandoned the Russian market in the years before the war started, and all are pledging to help employees affected by the crisis.

Office space with blurred figures walking in time lapse photography

The impossible dream: How 5 agencies are making the 4-day workweek happen

Clients would never support it, goes the old line of thinking. But firms are starting to push that aside with surprising results.

(Credit: Anadolu Agency/Getty Images)

As Russia invades Ukraine, what’s being said?

Wars have always been fought on the ground, and with words.

Coinbase logo on smartphone screen

How Coinbase stole Pepsi’s thunder as the most-talked about brand during the Super Bowl

Even though Coinbase’s website wasn’t ready for its own success.

View of SoFi Stadium, the site of Super Bowl LVI.

Super Bowl LVI social media war room tour: Behind the scenes with Budweiser and Wallbox

From the monitoring tools they’re using to the conversations they’ll be looking to jump into.

Beijing 2022 Winter Olympics hockey arena

4 ways brands got ready ahead of the Beijing Winter Olympics

Amid geopolitical turmoil, companies approached the Winter Games with balance and heaps of preparation.

TikTok app icon on cell phone screen

TikTok and Nick Tran: What happens when brand stunts miss the mark

Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.

Stock image of president joe biden at a cabinet meeting.

Can the Biden administration reverse its pandemic policy pitfalls?

A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.

Activision Blizzard game icons with Microsoft logo

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

Lilu women's health ad showing clip art of mother breastfeeding child

How women’s health brands communicate on social media: They can’t

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

Cruise ship

Inside the cruise industry’s aggressive pushback against the CDC

Travel industry groups say communications with government medical experts have broken down amid the pandemic.

Family with remote learning school-age children during COVID-19

Not again: School closures challenge return to office, flexible work plans

It’s deja vu for agency and in-house staffers with children as the Omicron variant forces a return to remote learning. But this time there’s an established playbook to lean on.