The company enlisted help from Latino actor, producer and activist Wilmer Valderrama.
The campaign, timed for the start of Black History Month, aims to help Black travelers find safe locations, brands and experiences while traveling.
James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.
CEO talks to PRWeek's sister media brand Campaign about Q4 results, rewarding talent and paying an average salary increase of 8% last year.
Fox will head Stagwell’s risk and reputation unit.
Weber Shandwick appoints North American public affairs, social impact and sustainability leads; Beyond Meat brings on marketing executive.
John Files, Meghann Curtis and Kate Olsen will also join the business and society futures leadership team.
Microsoft and Activision chief communications officers Frank Shaw and Lulu Cheng Meservey pushed for the nearly $70 billion acquisition on Twitter, highlighting what’s convenient and challenging about using social media in corporate communications.
Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.
Following adcomm meeting, FDA aims to ‘simplify’ vaccination with tweaks to long-term COVID-19 strategy
The FDA has recognized it needs to make its vaccination messaging simple and clear moving forward.
Publicis Groupe earnings; Michael Frazier joins SKDK’s public affairs practice.
Second year in a row of 10 per cent revenue growth.
W will support the hotel brand’s growing North American portfolio.
Outré founder Aidan McCann joins Finn as senior partner.
The creator banking platform will give five creators $5,000 each as well as lessons on growing a business.
Chief digital officer Crystalyn Stuart-Loayza is spearheading the team.
The agency has also launched a global growth team.
FTI surveyed 250 leaders from healthcare and life-sciences companies in November.
Mattel is rolling out its first Chelsea doll with scoliosis, as part of its larger efforts to increase diversity in its dolls.
Mission North’s diversity push; Harris to attend Nichols funeral; BP CEO downplays renewables transition.
The firm has partnered with Method Communications, LaunchSquad, Agean Public Relations and the PRSA to provide scholarships and stipends to BIPOC students.
Nichols was a supply chain worker at one of the package carrier’s Memphis warehouses.
The beauty retailer also works with Zeno Group with both firms serving as AOR.
Brandon Crawley had been serving as the interim chief executive since last February.
The tool can help PR pros craft press releases and with other duties.
CRC was acquired by 360PR+ last year.
One of Cody’s latest projects is a docuseries, “A Life Worth Running,” about Peter Kirk, an acute myeloid leukemia survivor and CEO of Sermo.
Ahead of Black History Month, Genentech focuses next installment of #MSVisibility on barriers to care for Black patients
Jennifer Kim, VP and head of neuroimmunology at Genentech Marketing, talks about the expectations for Breaking Barriers.
The CDC plans to establish an Office of Public Health Data to improve its data reporting for future pandemics.
MWW buys MRB PR; Aldi case study; Earnings and economic news.
MRB will join MikeWorldWide’s global tech practice, led by Maria Brown.
Roy Public Affairs founder and principal Melissa Roy joins Lambert as Detroit managing partner.
The groups are using social media to push their supporters for change and remind the world who Nichols was.
After experiencing a surge in reputation during the COVID-19 pandemic, the view of Big Pharma in the public eye may have returned to normal.
Playe enables brands to partner with creatives worldwide and works with McKinsey and Mr Yum among others.
Public Relations Plus is a service designed to bolster IBN’s support of the distribution and corporate messaging needs of organizations.
The push highlights tough working conditions that have gotten worse.
The former Hill+Knowlton Strategies exec will lead the firm’s tech practice in a newly created role.
How Sandy Hook Promise responds to mass shootings; Tyre Nichols' parents invited to SOTU; Unilever names new CEO.
The firm’s New York luxury travel and lifestyle team will spearhead work on the expansion.
Associate VP of comms Aimee Thunberg details strategy from the moment of the tragedy to three days later.
The initiative aims to close the Hispanic leadership gap across industries.
Who would get mad about a bear mascot wearing jeans? Turns out, a lot of people.
Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.
A video released this week features an alleged Pfizer executive saying that the drugmaker is exploring ways to mutate the COVID-19 virus.
New integrations with DoubleVerify and Integral Ad Science, initiated prior to Elon Musk’s takeover, allow brands to monitor the Tweets their ads run adjacent to.
Mars Wrigley confirms mascots aren’t going anywhere.
Hasbro plans layoffs; LIV Golf chief communications officer exits.
Visit Greater Palm Springs (VGPS) in Southern California has appointed Finn Partners to lead its PR, marketing and representation in the UK and Ireland.
Small Girls PR was the incumbent on the account.
Executives detailed the company’s updated crisis management plan on a conference call after its latest quarterly earnings report.
The campaign, called LVII means 57, pokes fun at frustrations expressed by consumers every Super Bowl.
Nike, EOS and Extra gum are taking advantage of the TV streaming network’s branded mini-series and integrations.
The multicultural and LGBTQ-owned and operated agency network now comprises eight members.
The platform has integrated Snapchat into its Social Marketing Cloud.
Smarty focuses on healthcare and medical device marketing.
Given Snapchat’s appeal among young people, the Ad Council enlisted its help promoting fentanyl awareness campaigns over the past year.
Southwest Airlines’ Q4 earnings snapshot; Layoffs at Dow, IBM and SAP.
The retailer is splitting duties by internal and external lines.
The IPG agency has also hired Zeno Group’s Jackie Cox Battles.
Scarlet Oak founder Raymond Glendening becomes partner at Firehouse and Brian Doory joins as MD.
The film uses a Lou Reed classic to emphasize the mental health support pets give their owners.
How to prepare for an FTC ban on non-compete clauses; Next 15 earnings; Cannes Lions owner plans corporate split.
Duncan Painter moves to lead digital commerce business.
Parasram was most recently comms head for NBA superstar Kevin Durant’s 35V.
It’s the first time equity-focused organization The Female Quotient has named an agency partner.
Next 15 expects organic revenue growth to have slowed to 12 per cent in the second half of its financial year, although the group described the full-year performance as ‘strong’ and ‘in line with management expectations’.
Ketchum has promoted Sera Holland to the new position of chief strategy and innovation officer, global markets, while Heather Blundell moves to Holland’s former role as UK deputy chief executive.
Kampleman has worked at Bayer for more than six years, including a stint in investor relations.
The firm plans to expand its Northeast Corridor work through its first office expansion.
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
Kessler joins the executive leadership team in addition to five other SVP promotions.
Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.
The ‘Star Trek’ star has spoken about his hearing disorder for more than a quarter-century.
Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.
Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.
Following the FTC’s proposal to ban non-competes nationwide, the PR industry is reevaluating restrictive covenants and what the ban would mean for employees.
Music superstar Beyoncé has riled up many of her fans by agreeing to a private performance at a Dubai hotel launch, for the reported fee of $24m. Was this payout big enough to make the potential career risk worth it, or is the singer confident that the whole thing will blow over quickly?
They’re also heeding warnings that the tool could create ‘a cavalcade of bullshit.’
We know what chatbots are, but know not what they may be.
A study conducted by NYU in partnership with PRWeek suggests PR pros’ political and social beliefs are out of sync with the general public, leading to poor client counsel.
ChatGPT can make a press release or corporate statement, but experts say good comms is a human responsibility.
After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category.
As the metaverse and Web3 evolve, experts believe they can stay relevant with their strategic minds and ability to understand and explain emerging tech to clients.
Keurig Dr Pepper’s payment terms came to light after trade organizations reviewed its RFP and raised objections.
Organizations are understandably nervous they could be called to testify as Republicans wield their new investigative power.
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.
Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.
Experts predict the Republicans will win at least one house of Congress and wield their power against ‘woke’ corporations.
Crisis, legal and sports communications experts weigh in on West’s recent actions, and detail strategies brands can use when celebrity-related issues arise.
Challenges are everywhere for businesses. That makes investing in purpose even more important.
Little to no demand for IPO comms isn’t the end of the world for financial specialists, who are seeing opportunity elsewhere.
Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.
PR agencies are at the front of counseling clients on how to respond to attacks on ESG investments.
With employees in person only a few days a week, firms are maximizing their time together.
PR pros advise brands to educate themselves on Hispanic culture and demonstrate purpose in initiatives targeting the Latino community.
Concerts. Stand-up shows. Film festivals. All are attracting bigger crowds than even before the pandemic.
Brands need to reach football fans beyond game day on social and streaming platforms.
The biggest tennis event in the country is back in full force, and it’s the event to impress clients. How to get there on time and comfortably.
Google’s recently announced ‘helpful content update’ will prioritise search results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.
For companies in sustainability industries, it’s time to spend, due to funding from the Inflation Reduction Act.
Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.
Will the Kardashians make Instagram Instagram again? Experts say the platform’s leader did well to explain why they won’t.
Some firms are finding success helping college athletes earn money from their names, images and likenesses. Yet others say the practice hasn’t lived up to expectations.
Getting employees back to their desks is proving more challenging than companies anticipated. CCOs tell PRWeek how they’ve gotten results, and the most out of teams in a hybrid environment.
Roblox is the next big platform for driving consumer interaction with brands. But they can’t do it on the cheap. Brands will have to put the work in to impress customers with immersive and customizable experiences.
American tech retailer RadioShack had all but faded into oblivion until it launched a chaotic social media strategy last week, filling our timelines with unfiltered tweets.
Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.
Recession fears and inflation are prompting companies to pump the brakes on hiring, cutting down options for job seekers.
Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.
And the VCs and ambitious, young tech executives are driving growth in other industries across South Florida.
Pride 2022: Brands forge deeper connections with LGBTQ community, while activists hold them to their word
Running a Pride activation but also donating to anti-LGBTQ politicians? Activists are making sure brands can’t have it both ways.
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.