She replaced David Greenbaum, who moved into a role focused on integration at Edelman.
Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.
Brands tried to win consumers' hearts on Valentine's Day, but like with real-world romance, some tried too hard.
Scroll down to see how the brewer got involved in one of the Games' most whimsical stories. Plus: Russian bots are stoking tensions on Twitter after the Parkland shooting.
The agency began working with the national reproductive center this month.
He was senior global creative director at Under Armour.
The holding company's PR agencies, which include FleishmanHillard, Ketchum, and Porter Novelli, saw organic revenue increases of 0.1% and 0.3% for the fourth quarter and full year, respectively.
Scroll down for Omnicom Group's fourth-quarter and full-year earnings, Ogilvy's plans for its brand in the U.K., and McDonald's new Happy Meal recipe.
Ogilvy PR and other Ogilvy brands will likely disappear in the next couple of months in the UK, although earned media will remain "incredibly important" in the increasingly integrated business, new UK CEO Michael Frohlich has told PRWeek.
Snap will begin sharing new analytics with creators around the world, including Snapchatters with Official Stories and additional creators who have cultivated a large audience on Snapchat.
Linda Boff, GE CMO and chief learning officer, has taken on the additional responsibility of interim head of communications.
Interpublic's PR agencies include Weber Shandwick, Golin, DeVries, Current, and the Axis Agency.
The WPP firm is helping the tourism organization explain that the U.S. is much more than just New York, Miami, and Los Angeles.
Starting Thursday, Google will turn on the ad-block function on its Chrome browsers, which will turn off "bad ads."
Happy Valentine's Day. If you're looking for last-minute gift inspiration, scroll down to check out 14 brands' romantic ideas. Plus, news on Interpublic's fourth-quarter and full-year earnings and what happened after snowboarder Shaun White won a gold medal.
It's February 14, so we've compiled 14 of the best Valentine's Day campaigns on social.
Crew, which launched in 2015, is a communications app for employees who don't work in office environments.
The company is also looking to better combine its web and social media presence.
As part of its ongoing move towards automation, Snapchat has made its marketing API (application programming interface) open to all agencies, brands, and developers.
Have some bots and discounts with your chocolates and flowers this Valentine's Day.
Experience the Moment brings together athletes and their far-away support systems.
Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.
Pembroke and Rye, a new agency formed by three former senior staff of Engage by Bell Pottinger, launches publicly this month.
Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totaling $5.2 billion (£3.75bn).
Scroll down for five things communicators need to know on Tuesday morning, from the new boss at Ogilvy U.K. to the emergence of a new Olympic star in Pyeongchang.
Zimprich joins from Honeywell, where he led global business communications.
Ogilvy has promoted Ogilvy PR's EMEA chief Michael Frohlich to chief executive of Ogilvy UK, heading up all the integrated businesses.
Eight top industry execs told PRWeek their thoughts on the CPG giant's decision.
Mills was most recently VP of global comms at the coffee chain.
Diffusion is helping Canary with creative campaigns, corporate profiling, and product launches, among other duties.
The in-house One for All campaign is meant to help the brand stay on top after a decade of success.
Kellogg's has turned its New York café into a U.S.-themed space to celebrate the 2018 Pyeongchang Winter Olympics.
Welcome back to the work week. This morning's big marketing story is CPG giant Unilever's threat to pull advertising from social media platforms that don't clean up their act.
British Airways has hired Louise Evans, formerly director of corporate affairs at Sainsbury's, to the position of director of external communications.
Unilever is threatening to pull ad investment from platforms that "create divisions in society", in what will be seen as a thinly veiled warning to YouTube and Facebook.
APCO's Margery Kraus spoke up after her firm was pulled into the Uranium One controversy.
Chandra has worked at Podesta Group, the Harbour Group, and the Defense Department.
London entertainment specialist DawBell has been hired as publicists for the Spice Girls.
Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.
And should we maybe hear from its CEO at some point?
Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
Demographic and economic trends are changing the communications industry in Africa, moving it away from traditional hubs and presenting opportunities.
While they're naturally disappointed the hometown Minnesota Vikings came up short, PR pros based in Minnesota are putting on a brave face to show off Minneapolis and St. Paul despite the playoff loss and the freezing cold.
For companies such as Jack in the Box and hometown team Target, the costly Super Bowl spot is just the beginning of their campaigns.
For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.
Some microinfluencers see the latest YouTube guidelines as a "slap in the face."
What to do (pack boots) and not to do (be disorganized) at the World Economic Forum.
Some are going to observe a clash of cultures. Others to get a jump on the trends that will define the year. Despite the rise of populism, agency CEOs are not crossing the World Economic Forum off their to-do lists.
The app's glitches and miniscule winnings aren't slowing it down. How the app became the biggest trivia sensation since Who Wants to Be a Millionaire? with minimal marketing.
Size does matter at CES, and big brands take advantage of every inch of real estate at the Las Vegas tech trade show. Here's how challenger brands can get coverage, too.
A roaring stock market doesn't mean communications executives can put their feet up on the desk and relax in 2018.
Does the end of net neutrality mean communicators will have to work harder to get their message out? Or will it be a boon in disguise for PR agencies?
Institutions including Boston University, Rutgers University, and the University of Alabama are giving students a new experience by letting them run their own shops and work directly with clients.
Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.