Latest News
U.S. comms head Matt Ward to exit HSBC
Ward will be temporarily replaced by Katherine Amatrudo, HSBC’s VP of communications.
How agencies are addressing mental health in the workplace — and what they can do better
Agencies are taking increased steps to support the mental health and well-being of their employees. But simply offering unlimited paid time off or adding an ERG won’t cut it, according to creative talent.
Calcium+Company buys scientific comms agency CSG Health Group
Calcium+Company CEO Judy Capano said the CSG purchase marks the latest milestone in the firm’s ongoing expansion and transformation efforts.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
Pride in PR: Kate Wolff; Meta to require employees back in the office three days a week; Twitter's head of trust and safety resigns.
Michael Kaye named marketing, comms lead for newly launched Archer dating app
Astrsk PR is working with the dating app for queer men.
Publicis to award Arthur Sadoun $12 million ‘retention’ bonus to stay as CEO until 2027
Share award is worth 10 times his annual salary.
Edelman names Pam Scheideler US brand chair
She will retain her position as US head of digital.
Which Waystar Royco PR exec have you experienced more in your career: Hugo or Karolina?
Succession’s two PR executives couldn’t be more different than one another.
NetBase Quid adds ChatGPT-enabled search capabilities
Users will be able to save time without sacrificing control, according to the company.
NFTs aren’t dead; they're just shifting gears
Sure, the crypto market has cooled off considerably and the craze isn't the same, but Asian brands that have a long-term adoption strategy deliver success.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
PRWeek kicks off Pride in PR 2023 by honoring Jim Joseph; Recap of PRWeek’s Women of Distinction 2023 event.
PRWeek launches Pride in PR 2023
To mark this year’s Pride Month, PRWeek is honoring 30 leading PR professionals who identify as LGBTQ+ on its third Pride in PR list.
BCW Group names Corey duBrowa CEO
Donna Imperato announced her retirement in January.
Freud Communications names Brandon Thomas EVP, New York
The UK-based agency adds three roles to the NYC office, expanding its U.S. presence.
Kelli Richardson Lawson on the long journey to finding real purpose
The executive and agency founder talked about how life’s challenges resulted in her starting a business and launching purpose-based entrepreneurial activities.
Women of Distinction 2023: How to be a great leader and mentor
Before they were honorees: Panelists talk about how they got to the top of the communications industry.
PRophet teams with media intelligence platform PeakMetrics
The deal will give PRophet users more capabilities to combat misinformation and disinformation.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Today: PRWeek’s Women of Distinction event; PetSmart coronation case study; How the White House is preparing for deep fakes.
Remembering ‘Succession’: A fascinating peek into communications
The king is dead, long live the king! PRWeek recaps the final installment of the Emmy-winning Max drama. Warning: Significant spoilers ahead.
Aaron Radelet to depart Walgreens Boots Alliance after four years
Radelet will be replaced as CCO by Beth Leonard, chief corporate affairs officer at EmblemHealth.
Joele Frank sues Twitter over unpaid bills: Reuters
The PR firm is one of several parties that have taken legal action against Twitter since Elon Musk took over the social media platform last year.
Healthcare comms expert Steven Immergut dies at age 56
Immergut worked at Bayer and Pfizer, as well as the FDA during the Obama administration.
Puma and Trevor Project launch LGBTQ+ sports inclusion courses
The #ReformTheLockerRoom campaign offers online training for coaches, athletic directors and other sports leaders on best practices for creating welcoming environments for LGBTQ+ youth in sports.
Global agency groups Q1 2023 report card: Organic growth for most but pace slows
Organic revenues were up on the previous year at four of the 'big six' agency groups in early 2023.
Unilever marketing chief Conny Braams departs
Her replacement will be announced in due course.
WPP and Nvidia to build AI-powered content engine for advertisers
The engine was unveiled this week at Computex 2023.
Brandwatch builds out Reddit partnership
The company, part of Cision, is adding Reddit data to Social Panels.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
WPP teams with Nvidia on AI project; Tentative debt ceiling deal; NBA, NHL finals set.
Taylor Swift mania pays off for Gillette Stadium’s social media team
How the venue communicated with Swifties during the superstar’s three-show set.
TikTok shows advertisers how to use platform with ‘how-to’ videos
Campaign was produced by Gravity Road.
Syneos Health names Batisha Anson as global patient DEI head
Batisha Anson, a DEI advocate and health PR vet, will work to improve diversity in clinical trials and commercialization across Syneos Health.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
JPMorgan Chase is developing a ChatGPT-like software service; Ford Motor partners with Tesla.
Praytell announces layoffs due to ‘bogey’
CEO Andy Pray said fewer than 10 employees are being impacted.
DoorDash denies ‘baseless’ allegations that iPhone users pay higher fees
The food delivery platform slammed a recent lawsuit for ‘throwing spaghetti against a wall and seeing if anything sticks.’
Twitter global comms head Rebecca Hahn joins Tools for Humanity
Hahn, one of Twitter’s few remaining comms professionals, was only at the social media platform for six months.
EZ Newswire exits stealth mode
The platform uses AI to cut down on the amount of work required.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Highlights from PRWeek’s Healthcare Conference + Awards; DeSantis trolled over presidential launch.
Why flexibility is key to solving the nursing shortage crisis
Nurses shared why they’ve been leaving the profession in droves at the PRWeek Healthcare Conference + Awards.
Highlights from the PRWeek US Healthcare Conference
Everything you need to know from the event.
How Planned Parenthood leaned into data and analytics to reach stakeholders
The fireside chat with Planned Parenthood’s VP of communications at PRWeek’s second-annual Healthcare Conference focused on the impact of the reversal of Roe v. Wade.
Hot influencers and Grindr: Communicating safety info during the mpox public health emergency
Communications leaders from the dating app and Springboard HealthLab shared their experiences at PRWeek’s Healthcare Conference.
Target removes trans-inclusive products from Pride lineup
The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.
Disney vs. DeSantis reveals 'wholesome' truths about brand purpose
Marketers can learn from Disney's actions about what it really means to have a purpose and the difference between actions and words.
QualTek enlists C Street Advisory after Chapter 11 filing
The infrastructure provider is looking to slash $307 million in debt.
A blue couch goes viral. Which brand had the cleverest response?
One brand wants to know if anyone has seen its ‘plague-infested medieval couch.’
Cirque du Soleil swings onto Roblox
The high-flying circus company aims to capture younger audiences with a world-building game.
Sven Reigle joins Crosby in data science, performance marketing role
Reigle joined the agency in the newly created role from Google.
Voltaren shows how loved ones improve caregivers’ wellbeing
The brand measured wellbeing with an Emotiv EEG headset, which it featured in the campaign.
Havas VX encourages high schoolers to Make Your Mark
Havas VX is working with the career and technical public art school in New York City to attract a diverse swath of junior talent to the healthcare marketing.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
PRWeek Healthcare Conference + Awards today; Meet Generation Zeitgeist; Target pulls LGBTQ merchandise.
Here are America’s most trusted brands, according to Morning Consult
Six brands made repeat appearances on the business intelligence company’s top 10 list.
It’s giving: PRWeek US launches Gen Z contributing column
Entering the Gen Zeitgeist era.
PR must prove its value or ‘AI is coming for our jobs’
PR needs to educate budget holders about the sector’s value or ‘machine learning is coming for our jobs’, a senior comms figure told PRWeek’s PR360 conference last week.
WE report: Employee engagement key to long-term sustainability change
Clear internal and external communications are necessary to bridge the gap between executives and other employees, according to the agency research.
Meltwater rolls out AI tools
They include an AI writing assistant, insight help and video analysis.
French/West/Vaughan builds momentum for Ride for Mental Health
The firm is helping the event rebound from the COVID-19 pandemic by emphasizing that it’s a fun weekend for participants.
Bioré apologizes for TikTok influencer mentioning school shooting in ad
Bioré Skincare issued a statement on Saturday night apologizing for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
JPMorgan analyst note on Bud Light backlash; ‘Profound risk:’ Surgeon general warns about social media effects on mental health; Ketchum celebrates 100th anniversary.
Cybersecurity company Lookout names Fight or Flight as US AOR
Lookout bills itself as an endpoint-to-cloud security company with services for business use.
Edelman creates international president role and names new EMEA CEO
Effective from July, Edelman’s new president, international, will be assigned to ‘further diversify the firm’s geographic business mix’.
Syneos’ Chandler Chicco Agency promotes Andrea Dagger to head of strategy, US PR
Anna Khersonsky and Alison Aromando were named MD and head of client service, respectively.
Rewards club Virgin Red brings on Havas Formula as US PR AOR
The rewards club is targeting millennials and Gen Z as it tries to grow its US presence.
Power dynamics seesaw in penultimate Succession chapter
The cycle of abuse rears its ugly head at the HBO drama’s big funeral. Significant spoilers ahead.
Andy Cohen recreates a famous nude photo to raise skin cancer awareness
EltaMD hired Cohen to again put on his birthday suit — this time with sunscreen — for the campaign.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
Leadership appointments at KWT Global; Why Uber suspended its DE&I head.
KWT Global adds three to global leadership team
All three new appointments are leading areas of the firm.
Blue Hour Studios formalizes native short-form video offering
Mavin aims to cut back on repurposed commercials dominating short-form video feeds.
Liquid Death CEO offers AriZona 'free marketing tip' after social media exchange
AriZona poked fun at Liquid Death’s ‘enema kit’ with musician Travis Barker.
Crocs launches interactive AR game experience with Minecraft
The unique gaming campaign, produced by Gravity Road, launched this week.
Healthline, Healio team to combat health misinformation
Social Checkup, which will feature targeted content from Healthline and Healio, is an exclusive offering to Publicis Health Media clients.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
GroupM: Twitter no longer ‘high risk;’ TikTok creators sue Montana over ban; Meta plans more layoffs.
FleishmanHillard promotes Mitch Germann to global MD of retail, sports and lifestyle
Germann previously served as senior partner in the San Francisco office leading the consumer brand team.
United Minds launches C-suite advisory practice Myriant
It will help clients navigate business risks and opportunities through a stakeholder lens.
David Bentley steps down as Porter Novelli CEO
The former McKinsey executive has been in post at the Omnicom agency for three years.
Cision renews Twitter strategic partnership
The deal will boost Cision's consumer intelligence chops.
‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
Twitter has a place in presidential campaigns — just not launching them
Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.
Three years later: How agencies are keeping the focus on diversity
How agencies are approaching diversity three years after the murder of George Floyd and the peak of Black Lives Matter.
The 10 biggest communications lessons from the COVID-19 public health emergency
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
How The Wall Street Journal is rallying the media to keep Evan Gershkovich in the conversation
Media titans that are often at each other’s throats are pulling together to call for the detained reporter’s release.
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
Why companies continue to struggle with flex schedules
Hybrid work is here to stay. Or is it?
Meta’s Reels is building a home for TikTok refugees
Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.
.jpeg)
Pepsi unveils a new logo: a look back at the logos through the years
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
‘On a scale of one to 10, a 12’: The off-the-charts threat of AI-enhanced deepfakes to brands and individuals
Malicious actors are taking notes from convincing (fake) images of the pope’s new winter jacket.
The end of TikTok? Influencer marketing pros prep for possible ban
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
After SVB collapse, regional banks hustle to protect their reputation
Meanwhile, major financial institutions have opted to stay silent, trying to demonstrate SVB’s crash was an anomaly.
Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
How brands and agencies should talk about sustainability
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
Diversity roles are disappearing in corporate America — but not at PR agencies
Why industry experts are bullish that firms will keep a focus on DEI even if that’s not the case in-house.
Agencies are at the center of the WFH vs. RTO tug of war: How are they handling it?
While large agency leaders want to draw a line in the sand, others are taking a more nuanced approach to in-person collaboration.
How PR agencies are preparing for post-public health emergency messaging
Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.
The creator marketing complex is unprepared for deepfakes
And it could result in victimized creators losing out on brand partnerships.
Twitter remains core to Super Bowl ad plans, but other platforms emerge
Brands still find value on Twitter for the Big Game – but they’re using other platforms too, as they remain wary of potential brand safety issues and ongoing turmoil.
Why TikTok is not the place to be for brands during the Super Bowl
Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.
The Super Bowl rapid response war room is back, with a virtual twist
Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.
What a ban on non-competes would mean for the PR industry
Following the FTC’s proposal to ban non-competes nationwide, the PR industry is reevaluating restrictive covenants and what the ban would mean for employees.
Will Beyoncé’s reputation suffer as a result of her Dubai appearance?
Music superstar Beyoncé has riled up many of her fans by agreeing to a private performance at a Dubai hotel launch, for the reported fee of $24m. Was this payout big enough to make the potential career risk worth it, or is the singer confident that the whole thing will blow over quickly?
‘A starting point for creativity:’ How PR pros are testing ChatGPT
They’re also heeding warnings that the tool could create ‘a cavalcade of bullshit.’
What does ChatGPT think about PR pros’ concerns?
We know what chatbots are, but know not what they may be.
Is PR too liberal for its own good?
A study conducted by NYU in partnership with PRWeek suggests PR pros’ political and social beliefs are out of sync with the general public, leading to poor client counsel.
AI can do PR, but should it?
ChatGPT can make a press release or corporate statement, but experts say good comms is a human responsibility.
Post-Liver King scandal, brands don’t know which fitness creators to trust
After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category.
As companies hire metaverse specialists, do these roles have longevity?
As the metaverse and Web3 evolve, experts believe they can stay relevant with their strategic minds and ability to understand and explain emerging tech to clients.
'Unfair' payment terms are handcuffing small and minority-owned agencies, and it could get worse
Keurig Dr Pepper’s payment terms came to light after trade organizations reviewed its RFP and raised objections.
Few legislative wins, many investigations: How companies should prepare for the new Congress
Organizations are understandably nervous they could be called to testify as Republicans wield their new investigative power.
Did FTX kill crypto? Not for the PR agencies working to rebuild the sector
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.
Struggling to monetize on Reels, creators look to Shorts and TikTok
Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.
A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
To reach diverse audiences, game developers must transform from within
PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.
Why a midterm ‘red wave’ will put companies’ ESG efforts on the chopping block
Experts predict the Republicans will win at least one house of Congress and wield their power against ‘woke’ corporations.
‘Brands should run, not walk away:’ Lessons from PR pros on Kanye West crisis
Crisis, legal and sports communications experts weigh in on West’s recent actions, and detail strategies brands can use when celebrity-related issues arise.
Pushing with purpose through challenging times
Challenges are everywhere for businesses. That makes investing in purpose even more important.
Financial comms experts see silver linings in uncertain market
Little to no demand for IPO comms isn’t the end of the world for financial specialists, who are seeing opportunity elsewhere.
Kim Kardashian, crypto, PR and a $1.3m fine
Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.
-
Pride in PR
-
Gen Zeitgeist
-
Healthcare Conference + Awards
-
Global Awards
-
Agency Business Report
-
PRDecoded
-
Crisis Comms Conference
-
Purpose Awards
-
Women of Distinction
-
PRWeek US Awards
-
Salary Survey
-
The Future of Work
-
Dashboard 25
-
Brand Entertainment Awards
-
Best Places to Work
-
Hall of Fame
-
Health Influencer 30
-
Bellwether Survey
-
Changemakers
-
40 Under 40
-
The Power List
-
Webinars
-
Podcasts
-
Subscribe to PRWeek