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No advertiser owes a media platform their money
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.
3 challenges brands face in building a presence on WhatsApp
Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
Merriam-Webster unveils Word of the Year; Russia puts Meta comms director on wanted list.
New breed publishers favor subscription revenue as brand safety controls cut off ad supply
Jezebel’s end highlights digital publishing’s monetization problem. Here’s why journalist-owned publishers are taking a different tact.
Elon Musk threatens 'thermonuclear' lawsuit as advertisers flee X
Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
PRSA releases AI usage guidelines; Leadership changes at OpenAI and Cruise; Musk responds to antisemitism accusations.
What PR can learn from the ad industry
PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.
Cannes Lions introduces humour category to awards
Judges will be looking for work that uses 'wit and satire to provide amusement'.
Omnicom signs AI first-mover deal with Getty
Clients will be able to customize the tool to create brand-aligned images.
Marketers struggle with too many social media platforms, updates: Hootsuite
The company’s Social Trends report is based in part on a survey of more than 4,200 people.
How Kraft Real Mayo is ‘pushing the boundaries of mayo freakdom’
The brand wants to make sure a universally polarizing word wins Merriam-Webster’s Word of the Year.
Is Musk's Grok AI paving the way for an ad-free X?
Has Elon Musk finally found a resource to drive more paid subscribers to the social media platform formerly known as Twitter?