Media news & opinion

Steve Barrett on PR: The very best of global practice

By Steve Barrett, May 22, 2020

The PRWeek Global Awards 2020, unveiled over the past few days, show PR is demonstrating innovation, smart strategy and creativity and proving its effectiveness in every part of the globe.

Playboy shares Safe Six rules in humorously sensual social distancing PSA

By Lindsay Stein, Campaign, May 18, 2020

The clever campaign was created in partnership with Austin, Texas-based agency Preacher.

Steve Barrett on PR: You will emerge from COVID-19 a better PR pro

By Steve Barrett, May 15, 2020

Times of crisis are never pleasant to endure, but necessity is the mother of invention and experiences forged during tough times will inform careers moving forward.

Twitter shifts APAC PR duties from Golin to The Hoffman Agency

By Surekha Ragavan, May 15, 2020

The brief includes capitalising on conversations around #Kpop in South Korea.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

By Diana Bradley, May 14, 2020

DJ Khaled kicks off #TossYourCap TikTok challenge; TikTok accused of breaching child privacy regulations.

Steve Barrett on PR: A night at the (brand) movies

By Steve Barrett, May 08, 2020

The fifth Brand Film Awards celebration was a perfect way to while away an hour or two under lockdown and a tribute to the evolution of brand filmmaking.

Next 15 names Future CFO as next chair

By Arvind Hickman, May 07, 2020

Penny Ladkin-Brand – who has chaired the Next 15 Audit Committee since 2017 – will become chair in February 2021, taking over from the long-serving Richard Eyre.

‘PR pros should be in front of the elephant’: Remembering CBS’ Gil Schwartz

By Diana Bradley, May 04, 2020

The longtime network communications executive died on Saturday

Agency holding companies buckle up for tough ride ahead

By Steve Barrett, May 01, 2020

The culmination of Q1 financial results season shed light on the performance and strategies of the main marketing services networks – with bright spots dotted among inevitable caution.