Media news & opinion

BCW's Kristin Hooper, Michael Cole on ‘consequence culture’

By Aleda Stam, October 19, 2020

Plus: Appealing to polycultural audiences.

Purpose is on the ballot, too

By Gideon Fidelzeid, October 15, 2020

The many ways 2020 and this election cycle affects corporate purpose was the focus of this PRDecoded session with Precision’s Stephanie Cutter and CNBC’s Eamon Javers.

How purpose-driven creative can change the world, one home at a time

By Thomas Moore, October 15, 2020

At PRDecoded, The principals of Humble Design discuss how one creative idea can define a purpose-driven organization's mission.

Google Analytics overhaul emphasizes machine learning and privacy

By Alison Weissbrot, Campaign, October 14, 2020

The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.

PR pros, journalists find strength in the struggle

By Gideon Fidelzeid, October 13, 2020

The pressure on both sides can be the key to improving relationships, say comms and media pros at PRDecoded.

Scholastic’s Stephanie Smirnov joins Lippe Taylor

By Thomas Moore, October 13, 2020

The veteran of Edelman and DeVries replaces Tracy Naden as chief engagement officer.

NBA’s Tish Carmona launches TikTok page with advice for nabbing a sports PR job

By Diana Bradley, October 13, 2020

The strategic comms writer’s videos have already racked up more than 350,000 views.

Muck Rack launches feature that follows journalist job changes

By Aleda Stam, October 06, 2020

Job updates include tailored lists for customers and free, daily updates for everyone.

Twitter tests 'Birdwatch' misinformation reporting tool

By Jessica Goodfellow, Campaign, October 05, 2020

The social media service is developing a feature that will crowdsource views on whether Tweets are misleading.

Teneo’s public affairs chief departs for social enterprise AI platform

By Ian Griggs, October 01, 2020

Teneo’s co-head of public affairs, Emma Haselhurst, has left the agency to join Logically – a social enterprise that tackles misinformation – as its global director of comms and public affairs.