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Mark Read: Integrated accounts make up third of WPP's new-business pipeline

Mark Read: Integrated accounts make up third of WPP's new-business pipeline

WPP CEO sees surge in number of clients that want to "join together" creative and media.

The doctor will interact with you now

The doctor will interact with you now

Health Influencer 50 number one Michael Phelps is a prime example of the numerous high-profile influences on people's awareness across a whole gamut of issues that is completely changing the face of healthcare.

Google names new VP of comms and public affairs

Google names new VP of comms and public affairs

Google has promoted Lily Lin to VP of communications and public affairs.

Exclusive: Portland founder Tim Allan steps down

Exclusive: Portland founder Tim Allan steps down

One of the UK's most successful political-corporate advisors, Tim Allan, is leaving the agency, Portland, he founded 18 years ago to pursue other interests.

Engage brain before diving in on social media

Engage brain before diving in on social media

Several basic bloopers this week emphasized once again that brand marketers must do their due diligence before pressing the button on "smart" social media activations.

Study: Only 1.5% of pitches are working

Study: Only 1.5% of pitches are working

That's one in every 65.

Career community Handshake names SourceCode as AOR

Career community Handshake names SourceCode as AOR

Fourteen million students and alumni use the platform.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

PR stunt fail: Samsung's "space selfie" balloon crashes; Sprout Social files IPO.

Why Facebook needs a new CEO

Why Facebook needs a new CEO

The social network's iconic but awkward founder gave a lackluster performance in front of Congress this week and it's not going to be good enough if Facebook wants to turn around its narrative.

Late to TikTok? How to get your brand on track

Late to TikTok? How to get your brand on track

The platform allows brands to tap into a firehose of creativity, but it's not without controversy.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

TikTok's appeal is waning; Is Popeyes chicken sandwich finally returning?

PwC appoints Edelman vice chair Michael Stewart to new global role

PwC appoints Edelman vice chair Michael Stewart to new global role

One of Edelman's highest ranking executives has joined PwC in a newly created global role that combines corporate affairs and comms, PRWeek can reveal.