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Accenture acquires CreativeDrive
The deal will help clients “reinvent content creation,” Accenture said.
In Trump’s crosshairs, TikTok grows public affairs team
The buzzy social platform is looking for public affairs specialists to operate on both a federal and state level.
CDC highlights warning signs of pregnancy or postpartum complications
The campaign was developed by the CDC in partnership with Merck’s maternal health effort, Merck for Mothers.
TikTok ban: What alternative app would you turn to?
Byte, Triller or Instagram Reels might be the next big thing.
Onclusive expands media monitoring platform
Essentials and Pro editions are new.
News Direct adds Hershberg as media partnership chief
Plus sales and multimedia hires.
Snapchat launches first global B2B campaign
Meet the Snapchat generation runs in the U.S. through 17 August.
Microsoft deal to buy TikTok in US 'moving quickly'
Deal aims to address security concerns from government.
Deirdre Latour returns to Edelman to lead New York office
The GE and Pearson veteran replaces Jennifer Cohan as leader of the agency’s biggest office.
Four big tech CEOs dodge Congress bullets
Amazon, Apple, Facebook and Google CEOs faced lawmakers in an attempt to defend their enormous tech empires.
Microsoft brings fans virtually back to NBA league
Hundreds of fans will appear live at ESPN Wide World of Sports Complex.
Burger King clears the air: Chain says it has not pulled its flatulent cow campaign
CMO Fernando Machado said a report that the initiative has been discontinued is incorrect.
