Latest Media News
Mark Zuckerberg says 2023 will be ‘year of efficiency’
Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.
Cision names Cali Tran as CEO
Brandon Crawley had been serving as the interim chief executive since last February.
Advocacy groups decry Meta Trump reinstatement
Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.
What — if anything — does the Project Veritas COVID-19 mutation video mean for Pfizer?
A video released this week features an alleged Pfizer executive saying that the drugmaker is exploring ways to mutate the COVID-19 virus.
Twitter improves brand safety parameters as ad revenue craters
New integrations with DoubleVerify and Integral Ad Science, initiated prior to Elon Musk’s takeover, allow brands to monitor the Tweets their ads run adjacent to.
M&M’s spokes candy controversy is a Super Bowl stunt
Mars Wrigley confirms mascots aren’t going anywhere.
Heinz wants Roman numerals dropped from Super Bowl titles
The campaign, called LVII means 57, pokes fun at frustrations expressed by consumers every Super Bowl.
Brat TV offers brands a unique in with Gen Z
Nike, EOS and Extra gum are taking advantage of the TV streaming network’s branded mini-series and integrations.
Emplifi adds Snapchat analytics and measurement
The platform has integrated Snapchat into its Social Marketing Cloud.
FBI probes Snapchat over role in fentanyl overdose deaths: report
Given Snapchat’s appeal among young people, the Ad Council enlisted its help promoting fentanyl awareness campaigns over the past year.
Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
M&M’s says move from ‘spokescandies’ to Maya Rudolph was not reaction to criticism
Mars’ VP of corporate affairs and comms Jessica Adelman on why the candy company made the decision.