Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.
Brands tried to win consumers' hearts on Valentine's Day, but like with real-world romance, some tried too hard.
Snap will begin sharing new analytics with creators around the world, including Snapchatters with Official Stories and additional creators who have cultivated a large audience on Snapchat.
Crew, which launched in 2015, is a communications app for employees who don't work in office environments.
As part of its ongoing move towards automation, Snapchat has made its marketing API (application programming interface) open to all agencies, brands, and developers.
Have some bots and discounts with your chocolates and flowers this Valentine's Day.
Eight top industry execs told PRWeek their thoughts on the CPG giant's decision.
Welcome back to the work week. This morning's big marketing story is CPG giant Unilever's threat to pull advertising from social media platforms that don't clean up their act.
The Financial Times has hired Finola McDonnell, currently VP of communications and marketing at CNBC, as its new chief communications and marketing officer.
PRWeek's web editor Perry Simpson attended the event and recalls the sense of "power" in the room, but wonders how PR can have a diversity problem amid such a gathering.
Twitter also hired Brad Ramsey from Facebook to serve as marketing VP.
Kind Snacks spotlights distinction in new video series
Steve Wynn has stepped down of the company he founded, and a tech agency has revealed its new global branding. Scroll down for all the news communications pros need to know on Wednesday morning.
Blair Metcalfe (pictured), client director in MSL UK's corporate team, is leaving the company after two years.
Nicola Mendelsohn, Facebook's head in Europe, has revealed she has incurable cancer and is hoping to raise awareness of her disease so a cure can be found.
Pepsi? Amazon's Alexa? Or Danny DeVito for M&M's?
Google's new EMEA comms and public affairs head has been confirmed as Tim Chatwin, an internal hire who has been with the company since 2011.
Two-thirds of survey respondents said they would look for news "directly from the news outlet."
Despite reporting a healthy 20% increase in net income for 2017 to $15.9 billion (£10.5 billion), Facebook reported declines in user numbers and usage time.
Taking on the likes of Bitcoin, Facebook has barred advertisers of cryptocurrency from using its social network as an awareness platform.
Editor-in-chief Dan Frommer talks about his publication's new entrepreneurial spirit
TheAtlantic.com has reached record audience growth, hitting an all-time high of 42.3 million visitors in May. LaFrance, 31, talks about how the historic brand is keeping relevant.
WebMD's VP of editorial development Stephanie Snipes outlines the health outlet's web and video pivot.
Newly installed editor-in-chief Joanne Lipman touts USA Today's investigative credibility and its network of 110 publications.
Editor-in-chief Susan Goldberg talks to Sean Czarnecki about running the historic National Geographic after being bought by 21st Century Fox and not trolling President Trump.
Dee Fabbricatore lifts the lid on an editorial approach that uses an algorithm to dictate the content her teams produce.
What to say when your agency colleague asks you for a reading recommendation... theskimm's cofounders chat with PRWeek about its smart but fun take on the news.
The veteran of Politico and The New York Times talks about his latest venture and how it's helping to establish a baseline truth for people in several industries.
Editor-in-chief Carolyn Kylstra, one of the architects behind BuzzFeed Health, chats with PRWeek about Self's mission in the age of 360 social experiences.
Gillian Tett, U.S. managing editor for the Financial Times chats with Sean Czarnecki about covering American politics and making sure print and online editorial teams play nicely.