Latest Media News

Elon Musk at the New York Times annual DealBook summit

No advertiser owes a media platform their money

Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.

Smart phone displaying WhatsApp logo

3 challenges brands face in building a presence on WhatsApp

Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Merriam-Webster unveils Word of the Year; Russia puts Meta comms director on wanted list.

Headline news clippings

New breed publishers favor subscription revenue as brand safety controls cut off ad supply

Jezebel’s end highlights digital publishing’s monetization problem. Here’s why journalist-owned publishers are taking a different tact.

Smart phone displaying photo of Elon Musk

Elon Musk threatens 'thermonuclear' lawsuit as advertisers flee X

Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Monday morning

PRSA releases AI usage guidelines; Leadership changes at OpenAI and Cruise; Musk responds to antisemitism accusations.

Alison Weissbrot on stage during the Campaign US BIG Awards

What PR can learn from the ad industry

PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.

Image of Cannes Lions festival

Cannes Lions introduces humour category to awards

Judges will be looking for work that uses 'wit and satire to provide amusement'.

stock art of the Omnicom website

Omnicom signs AI first-mover deal with Getty

Clients will be able to customize the tool to create brand-aligned images.

Stock art of social media

Marketers struggle with too many social media platforms, updates: Hootsuite

The company’s Social Trends report is based in part on a survey of more than 4,200 people.

Stock art of the Kraft Mayo prop sent to Merriam-Webster

How Kraft Real Mayo is ‘pushing the boundaries of mayo freakdom’

The brand wants to make sure a universally polarizing word wins Merriam-Webster’s Word of the Year.

Screenshot of Grok on a phone

Is Musk's Grok AI paving the way for an ad-free X?

Has Elon Musk finally found a resource to drive more paid subscribers to the social media platform formerly known as Twitter?