Latest Media News
Kum & Go, TikTok star Kyle Scheele face backlash for ‘duping’ consumers
Social media users say they feel lied to by the lack of transparency behind the Kyle Scheele Meale campaign.
Study: Journalists reveal sobering views on the state of fake news
With the prevalence of fake news, journalism needs PR beyond business as usual, found a Greentarget study.
Lush departs social media (again) until digital giants clean up their act
Lush departed social media before, back in 2019.
Snap opens an AR holiday market for Black Friday
The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.
Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse
In a blog post, the company formerly known as Facebook said advertisers can take advantage of virtual learning experiences and networking.
‘They are seeing a different side of us’: TikTok helps Audubon Society reach younger audience
A recent TikTok video from the 116-year-old nonprofit conservation organization got 3.2 million views.
TrillerNet hires Brian O'Shaughnessy as comms head
O'Shaughnessy cofounded Pramana Collective in 2013 and previously led communications at Skype and Google.
Finn Partners teams with Pharmacy Podcast Network
PPN executive producer Todd Eury will join Finn as a VP and run the independent network.
Facebook gives advertisers contextual brand safety controls in the NewsFeed
Omnicom Media Group says it is “a step in the right direction.”
Meet the winners: Shutterstock and It Gets Better Project unveil global grant recipients
The $12,500 grant supports LGBTQ+ creators and advances LGBTQ+ content representation.
The 5 measurement metrics PR pros used the most in 2021
Muck Rack’s State of PR Measurement survey found that respondents are focused on coverage, but looking to add measurement metrics next year.
Lede spins off from Alley Group
The standalone company will be led by Burt Herman, a veteran journalist and entrepreneur.