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Healio launches programmatic advertising platform
Healiolytics will boost HCP targeting and reporting, the company says.
‘This isn’t our first rodeo’: How Texas-based PR pros are working through crisis
Agencies prioritized the well-being of impacted staffers and got creative to continue client service amid unusually cold temperatures and power outages.
Belle Baldoza is TikTok’s new director of global comms
The comms wunderkind will lead comms for brand campaigns from her base in Toronto.
Snap names Doug Frisbie VP of business marketing
Frisbie will lead the company’s global business marketing.
Twitter's advertising revenue crosses $1 billion in Q4
Overall top line grows by 28% and operating income by nearly 65%, even as pandemic sees company's net loss swell.
TikTok has made the most progress toward media responsibility standards: Mediabrands
Social media platforms have improved in Mediabrands' periodic measure of responsible behavior, with TikTok leading the way. But work remains to be done.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
Prime Minister Boris Johnson appoints a new spokesperson; Burger King tests new loyalty program.
Without buying an ad, Pepsi drove the largest Super Bowl LV brand conversation
And five other brands that gave a championship performance, according to Twitter itself.
Brands react to each other’s Super Bowl ads
While some brands bonded over their Super Bowl spots, others poked fun at one another.
Snap’s ad spend bounces back after pandemic decline
The company’s Q4 earnings call revealed advertisers are coming back.
MSNBC comms head Errol Cockfield to leave network
Cockfield is also a member of the PRSA Foundation’s board of directors.
Join the Clubhouse
PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.
