PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.
The firm also picked up an AOR account from Connatix.
PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.
New top speaker at PRDecoded; Big Tech has had enough of InfoWars; Ohio special election.
PRWeek asked fashion PR pros how they would catch the diva's eye.
Ethical considerations should underpin all credible PR practice - not everyone deserves PR representation and black ops should not be part of the communications playbook.
Should people be judged by something they posted 10 or more years ago?
Facebook is finally set to make money from WhatsApp after launching the WhatsApp Business API, which provides brands with a new set of options for communicating with consumers.
Awards season is upon us - check out Steve Barrett's essential 9-point guide to producing winning entries.
Shares of the platform were down more than 10% in pre-market trading.
Shares of the social network were down 20% after its Wednesday earnings report.
Google has retained its top spot in YouGov's BrandIndex global brand health ranking - while Facebook falls two places to fifth in the list.
Executives use social media but just don't find it as valuable.
Jim VandeHei and Mike Allen have quickly established their latest media venture as a must-read alternative to mainstream media.
Brands including Waffle House, Sonic Drive-In, and Nesquik are not happy.
She will report to another Twitter alum, Jim Prosser, who is comms and policy VP at SoFi.
Journalists and PR pros must rebuild trust with each other and with the public.
Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.
Horne's departure follows that of corp comms lead Kristin Binns and amid a larger organizational restructuring at Twitter.
Winters owned a small PR firm in New York City in the 1980s.
Editor-in-chief Dan Frommer talks about his publication's new entrepreneurial spirit
TheAtlantic.com has reached record audience growth, hitting an all-time high of 42.3 million visitors in May. LaFrance, 31, talks about how the historic brand is keeping relevant.
WebMD's VP of editorial development Stephanie Snipes outlines the health outlet's web and video pivot.
Newly installed editor-in-chief Joanne Lipman touts USA Today's investigative credibility and its network of 110 publications.
Editor-in-chief Susan Goldberg talks to Sean Czarnecki about running the historic National Geographic after being bought by 21st Century Fox and not trolling President Trump.
Dee Fabbricatore lifts the lid on an editorial approach that uses an algorithm to dictate the content her teams produce.
What to say when your agency colleague asks you for a reading recommendation... theskimm's cofounders chat with PRWeek about its smart but fun take on the news.
The veteran of Politico and The New York Times talks about his latest venture and how it's helping to establish a baseline truth for people in several industries.
Editor-in-chief Carolyn Kylstra, one of the architects behind BuzzFeed Health, chats with PRWeek about Self's mission in the age of 360 social experiences.
Gillian Tett, U.S. managing editor for the Financial Times chats with Sean Czarnecki about covering American politics and making sure print and online editorial teams play nicely.