Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.
Are these much needed adjustments, too little too late, or is the festival still not properly representing PR?
And some prominent members of the alt-right aren't happy about losing their status symbols.
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
Bentwood said the Interpublic Group firm wants "serious rocket science" in its analytics approach.
Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.
Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second quarter in a row.
And some fans of the show are destroying their coffee makers on social media in response.
This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.
It's a brave new microblogging world, as Twitter has doubled the character limit for all users. But does it actually make the microblogging service less unique?
Here's how brands like Home Depot, National Geographic, and more are celebrating a somber holiday.
Campaigns that ran on Facebook and Instagram had a mostly positive effect on consumer attitudes towards the brand, proved an exhaustive study by Kantar Millward Brown and Saïd Business School at the University of Oxford.
Plus: More details about Snap's upcoming redesign.
The PR services provider downgraded its yearly revenue projections by $9 million and now expects to make $627-$631 million in 2017.
Stan Chudnovsky, head of product for Facebook Messenger, was swift to refute the suggestion that Facebook was listening in on conversations so it could target ads.
Achieving 87% of the target analysts were expecting, Snap Inc. is struggling to establish its credibility.
After a trial run, Twitter is now allowing all languages where "cramming is not an issue" to post 280-character Tweets.
Consumers are more likely to share important milestones on social media than in person, new study says
It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.
Whether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.
Is Martin Sorrell right? Has the industry overstated the threat of digital consultancies?
WebMD's VP of editorial development Stephanie Snipes outlines the health outlet's web and video pivot.
Newly installed editor-in-chief Joanne Lipman touts USA Today's investigative credibility and its network of 110 publications.
Editor-in-chief Susan Goldberg talks to Sean Czarnecki about running the historic National Geographic after being bought by 21st Century Fox and not trolling President Trump.
Dee Fabbricatore lifts the lid on an editorial approach that uses an algorithm to dictate the content her teams produce.
What to say when your agency colleague asks you for a reading recommendation... theskimm's cofounders chat with PRWeek about its smart but fun take on the news.
The veteran of Politico and The New York Times talks about his latest venture and how it's helping to establish a baseline truth for people in several industries.
Editor-in-chief Carolyn Kylstra, one of the architects behind BuzzFeed Health, chats with PRWeek about Self's mission in the age of 360 social experiences.
Gillian Tett, U.S. managing editor for the Financial Times chats with Sean Czarnecki about covering American politics and making sure print and online editorial teams play nicely.
Sam Bentley and Liam Harrington, aged 25 and 24, respectively, founded media brand Unilad two years ago and can now reach half of the world's Facebook users.
Media star Soledad O'Brien stepped out of the spotlight of national cable TV to work on content projects relating to social issues. Sean Czarnecki finds out about her new life as a contractor.