Latest Media News

Meta CEO Mark Zuckerberg is shown in front of the Meta logo on a smartphone, with the Facebook logo in the background

Mark Zuckerberg says 2023 will be ‘year of efficiency’

Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.

Headshot of Cali Tran

Cision names Cali Tran as CEO

Brandon Crawley had been serving as the interim chief executive since last February.

Image of Donald Trump in a presidential debate

Advocacy groups decry Meta Trump reinstatement

Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.

Image of a Pfizer building

What — if anything — does the Project Veritas COVID-19 mutation video mean for Pfizer?

A video released this week features an alleged Pfizer executive saying that the drugmaker is exploring ways to mutate the COVID-19 virus.

Twitter HQ building

Twitter improves brand safety parameters as ad revenue craters

New integrations with DoubleVerify and Integral Ad Science, initiated prior to Elon Musk’s takeover, allow brands to monitor the Tweets their ads run adjacent to.

Maya Rudolph holding M&M

M&M’s spokes candy controversy is a Super Bowl stunt

Mars Wrigley confirms mascots aren’t going anywhere.

Heinz billboard

Heinz wants Roman numerals dropped from Super Bowl titles

The campaign, called LVII means 57, pokes fun at frustrations expressed by consumers every Super Bowl.

Woman holding EOS products, razor blade and bag

Brat TV offers brands a unique in with Gen Z

Nike, EOS and Extra gum are taking advantage of the TV streaming network’s branded mini-series and integrations.

Image of Snapchat app on a smartphone.

Emplifi adds Snapchat analytics and measurement

The platform has integrated Snapchat into its Social Marketing Cloud.

Stock art of a hand holding a phone with a Snapchat logo.

FBI probes Snapchat over role in fentanyl overdose deaths: report

Given Snapchat’s appeal among young people, the Ad Council enlisted its help promoting fentanyl awareness campaigns over the past year.

Dawn Ostroff attends The Hollywood Reporter's Women In Entertainment Gala

Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure

The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.

Headshot of Maya Rudolph

M&M’s says move from ‘spokescandies’ to Maya Rudolph was not reaction to criticism

Mars’ VP of corporate affairs and comms Jessica Adelman on why the candy company made the decision.