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Comms pros counted on to maintain a company's values and purpose

Comms pros counted on to maintain a company's values and purpose

When dealing with issues that carry reputational risk, big brands often look beyond the C-suite to help put out the fire.

Word to the wise: Don't transfer stress up the ladder

Word to the wise: Don't transfer stress up the ladder

How young workers respond to requests from higher-ups can make a world of difference.

Spetner: On constructive criticism and 'simple smarts'

Spetner: On constructive criticism and 'simple smarts'

The former CCO and CMO of Korn/Ferry International muses on an encounter with an old colleague that touched on performance and feedback.

Spetner: On relevance and its relationship with our identity

Spetner: On relevance and its relationship with our identity

No one wants to be yesterday's news.

Spetner: #MeToo, gun control, and when a cause ignites the public

Spetner: #MeToo, gun control, and when a cause ignites the public

How to bring social issues into greater public conscious.

Spetner: On the path to mastery, one must appreciate grunt work

Spetner: On the path to mastery, one must appreciate grunt work

The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.

Spetner: Sometimes in PR, you can't win them all

Spetner: Sometimes in PR, you can't win them all

Spetner recalls a time when he found the emperor had no clothes, and why it really didn't matter

Spetner: Firing people sucks...but sometimes it's the best option

Spetner: Firing people sucks...but sometimes it's the best option

It's never pleasant, but keeping an underperforming employee on staff can have far worse consequences.

Spetner: When in doubt, take the first step back

Spetner: When in doubt, take the first step back

It's much easier to point out challenges and obstacles after you've built rapport with management.

Spetner: I'd rather be lucky than smart

Spetner: I'd rather be lucky than smart

Lefty Gomez, an all-star pitcher for the New York Yankees in the 1930's, is credited with saying "I'd rather be lucky than good." I think he had it right.