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Managing your boss
The key to getting promoted is to perform well and tackle what's in front of you, even if it's not in the job description.
Comms pros counted on to maintain a company's values and purpose
When dealing with issues that carry reputational risk, big brands often look beyond the C-suite to help put out the fire.
Word to the wise: Don't transfer stress up the ladder
How young workers respond to requests from higher-ups can make a world of difference.
Spetner: On constructive criticism and 'simple smarts'
The former CCO and CMO of Korn/Ferry International muses on an encounter with an old colleague that touched on performance and feedback.
Spetner: On relevance and its relationship with our identity
No one wants to be yesterday's news.
Spetner: #MeToo, gun control, and when a cause ignites the public
How to bring social issues into greater public conscious.
Spetner: On the path to mastery, one must appreciate grunt work
The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.
Spetner: Sometimes in PR, you can't win them all
Spetner recalls a time when he found the emperor had no clothes, and why it really didn't matter
Spetner: Firing people sucks...but sometimes it's the best option
It's never pleasant, but keeping an underperforming employee on staff can have far worse consequences.
Spetner: When in doubt, take the first step back
It's much easier to point out challenges and obstacles after you've built rapport with management.