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Don Spetner on how business can come to the rescue
‘I never imagined I’d see a time when businesses would emerge as the most trustworthy and competent institutions in a time of social and medical crisis.’
The upside of a terrible pandemic
"I’ve never seen such widespread angst and low-grade depression. So, you might think I’m off my rocker when I tell you I’m optimistic about what’s ahead."
A small act of kindness can go a long way
"It’s hard to find good news, and it’s hard to remember that most people in our country are kindhearted and compassionate."
Learning to honor cracked buckets
“I’ve come to appreciate that much of our growth comes from the hard stuff.”
Sometimes a push is all we need
CCOs need a sounding board to confront difficult realities.
Coming out in corporate America
"While business still has a long way to go in creating an open and equal workplace, it's also come a very long way."
Spetner: On how drive, authenticity and an engaging presence trump a resume
Candidates can make up for what they lack "in a career compass by being smart, hardworking, optimistic and unshakably affable."
Spetner: On work and legacy
We will be remembered more for the kind of people we are than for our professional accomplishments.
Managing your boss
The key to getting promoted is to perform well and tackle what's in front of you, even if it's not in the job description.
Comms pros counted on to maintain a company's values and purpose
When dealing with issues that carry reputational risk, big brands often look beyond the C-suite to help put out the fire.