When dealing with issues that carry reputational risk, big brands often look beyond the C-suite to help put out the fire.
How young workers respond to requests from higher-ups can make a world of difference.
The former CCO and CMO of Korn/Ferry International muses on an encounter with an old colleague that touched on performance and feedback.
No one wants to be yesterday's news.
How to bring social issues into greater public conscious.
The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.
Spetner recalls a time when he found the emperor had no clothes, and why it really didn't matter
It's never pleasant, but keeping an underperforming employee on staff can have far worse consequences.
It's much easier to point out challenges and obstacles after you've built rapport with management.
Lefty Gomez, an all-star pitcher for the New York Yankees in the 1930's, is credited with saying "I'd rather be lucky than good." I think he had it right.