No one wants to be yesterday's news.
How to bring social issues into greater public conscious.
The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.
Spetner recalls a time when he found the emperor had no clothes, and why it really didn't matter
It's never pleasant, but keeping an underperforming employee on staff can have far worse consequences.
It's much easier to point out challenges and obstacles after you've built rapport with management.
Lefty Gomez, an all-star pitcher for the New York Yankees in the 1930's, is credited with saying "I'd rather be lucky than good." I think he had it right.
Once you've lived awhile, you come to appreciate that there are cycles, and the last economic recession was almost 10 years ago.
Lessons learned from a big interview and a big shirt stain.