Information Links
Last
Comms pros counted on to maintain a company's values and purpose
When dealing with issues that carry reputational risk, big brands often look beyond the C-suite to help put out the fire.
Word to the wise: Don't transfer stress up the ladder
How young workers respond to requests from higher-ups can make a world of difference.
Spetner: On constructive criticism and 'simple smarts'
The former CCO and CMO of Korn/Ferry International muses on an encounter with an old colleague that touched on performance and feedback.
Spetner: On relevance and its relationship with our identity
No one wants to be yesterday's news.
Spetner: #MeToo, gun control, and when a cause ignites the public
How to bring social issues into greater public conscious.
Spetner: On the path to mastery, one must appreciate grunt work
The senior corporate adviser at Weber Shandwick recounts a recent epiphany, and extols the virtues of "grunt work" in PR.
Spetner: Sometimes in PR, you can't win them all
Spetner recalls a time when he found the emperor had no clothes, and why it really didn't matter
Spetner: Firing people sucks...but sometimes it's the best option
It's never pleasant, but keeping an underperforming employee on staff can have far worse consequences.
Spetner: When in doubt, take the first step back
It's much easier to point out challenges and obstacles after you've built rapport with management.
Spetner: I'd rather be lucky than smart
Lefty Gomez, an all-star pitcher for the New York Yankees in the 1930's, is credited with saying "I'd rather be lucky than good." I think he had it right.