Inside The Mix

KLM wants Americans to know it's an airline, not a radio station

KLM is using humor to create an emotional connection to the brand and drive general awareness of it as an airline option in the U.S.

Sanpellegrino teams up with bike shares across country to promote app

The main challenge for the campaign team was ensuring that Sanpellegrino's brand messaging shined through.

Motel 6 takes consumers on room to room tour of nationwide revamp

Motel 6's ongoing campaign aims to communicate the new feel of the brand to consumers, following revamp.

Logitech engages consumers with comedy, lighter look at CES

Here's what happened when Logitech sent comedian Ben Gleib to engage CES attendees with humorous commentary on new tech.

Associated Bank's Touchdown Central scores big with Green Bay Packers fans

The campaign highlights a long-term partnership with the Green Bay Packers to connect with fans in new, authentic ways

Actions speak louder than words in new Sheraton Hotels campaign

"We wanted to come back to a foundational truth in the service industry that it's what you do, not what you say that matters," says the hotel company's global brand leader.

Paper and Packaging Board campaign defies commodity label

Though more and more consumers rely on digital products, commodity-based brands can still grab their attention with emotional and relevant storytelling.

Campaign: MilkPEP pumps up the power of chocolate milk for athletes

Built with Chocolate Milk helped boost year-over-year sales by 11% from May to June, 2015.

Chobani's Love This Life campaign is tasty social treat

Chobani launched Love This Life to celebrate the brand's relationship with consumers and the significant role healthy food plays in their lives.

Orlando’s branding effort shows full potential of city

You Don't Know the Half of It launched after the city realized its brand "was positive, but somewhat limiting in terms of what we really are as a region."