KLM is using humor to create an emotional connection to the brand and drive general awareness of it as an airline option in the U.S.
The main challenge for the campaign team was ensuring that Sanpellegrino's brand messaging shined through.
Motel 6's ongoing campaign aims to communicate the new feel of the brand to consumers, following revamp.
Here's what happened when Logitech sent comedian Ben Gleib to engage CES attendees with humorous commentary on new tech.
The campaign highlights a long-term partnership with the Green Bay Packers to connect with fans in new, authentic ways
"We wanted to come back to a foundational truth in the service industry that it's what you do, not what you say that matters," says the hotel company's global brand leader.
Though more and more consumers rely on digital products, commodity-based brands can still grab their attention with emotional and relevant storytelling.
Built with Chocolate Milk helped boost year-over-year sales by 11% from May to June, 2015.
Chobani launched Love This Life to celebrate the brand's relationship with consumers and the significant role healthy food plays in their lives.
You Don't Know the Half of It launched after the city realized its brand "was positive, but somewhat limiting in terms of what we really are as a region."