In-Depth Articles

Woman running with Degree logo and words "Not Done Yet Marathon" in upper left corner

Degree helps marathon runners with physical conditions to cross the finish line

The runners, who previously didn’t finish a race, were given a second chance to achieve their dreams.

Headshot of Tara Smith

Intel’s CCO Tara Smith on creating a ‘super charge’ program

The CHIPS Act has Smith explaining the challenging world of semiconductors, but it’s all part of the company’s journey to take it to a new level in challenging times.

Man standing on lawn

Why a Swedish island is celebrating one resident’s ‘really lousy lawn’

Gotland essentially ran a “competition for lazy people” to help solve an important issue.

PRWeek Hall of Fame 2022 logo

PRWeek US unveils 10th Hall of Fame class

The six inductees in the class of 2022 will be honored at an event in New York City on December 5.

Social media viral star "corn kid" Tariq holds a trophy while standing next to a costumed corn mascot

How one kid’s ‘pure love of corn’ led him to become South Dakota’s ‘corn-bassador’

South Dakota Department of Tourism’s Katlyn Svendsen shares how the state capitalized on the “Corn Kid” phenomenon.

HErtz

Inside Sherri Shepherd’s cross-country move with Hertz and ‘Oprah-esque’ giveaways

Shepherd moved from Los Angeles to New York to host new show Sherri.

CereVe Cleanse Like a Derm kiosk with skincare professionals and dermatologist

CeraVe global TikTok Live event leads to increase in sales

The brand enlisted dermatologists and the skin influencers to give fans skincare advice.

Black and white photo of Jimmy McGill working at Cinnabon

6,000 people get free Cinnabon treat during Better Call Saul finale

Cinnabon offered fans a buy one, get one free for Cinnabon’s Center of the Roll.

Man wearing an almond suit holding a bowl of almonds flanked by Thor's two hammers on plinths

Almond Board of California and Thor show how almonds can be ‘weapons in wellness’

The Almond Board's Becky Jeffers shares how the partnership came about.

Tropicana tweet displaying Tropicana Crunch cereal bowl with bottle of orange juice

‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice

Not everyone was a fan of the idea, but Anup Shah was OK with that.

Auntie Anne Cash App ad showing $5 bill with a pretzel image

Auntie Anne’s uses National Auntie day to help fans who need extra cash

In total, 45,000 people entered to win money and the brand gave out $30,000.

Headshots of Danny Astoria, Elisa Baker, Amina Colter, Felipe Ucros and Johanna Herrmann

40 Under 40: Inspiring communications drawn from inspiring talent

This year's diverse group of 40 Under 40 honorees lead by example in both expertly addressing the evolving challenges of modern-day PR while also giving back.

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40 Under 40 2022: The Next Wave

This year's honorees embody the forward-thinking future of the PR industry.

Welly first aid ad

How first aid brand Welly is celebrating ‘happy accidents’

The brand asked consumers to share stories of accidents that made them happy.

Naked Juice ad with the words "Blender Breakup"

Why 4,800 people tweeted about ‘breaking up’ with their blender

One brand’s National Smoothie Day campaign leaned into the idea that blenders can be complicated.

BTS' J-Hope with yellow hair

BTS’ J-Hope names album Jack in the Box. Here’s how the restaurant brand responded

Of course, J-Hope’s favorite drink Sprite had to be involved.

Headshot of Corey duBrowa

Google’s Corey duBrowa revitalizes internal comms at tech behemoth

The in-house investment has been instrumental in helping Google navigate each complexity born out of the pandemic, including returning to the office.

Headshots of Dan Bartlett, Corey duBrowa, Kathryn Metcalfe and Karine Jean-Pierre

An industry at the top of its game

PR is a people business and this year’s PRWeek Power Listers comprise those individuals blazing a trail in vitally important functions.

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PRWeek US Power List 2022

Our annual look at the 50 most powerful movers and shakers in the industry returns for its 16th year.

Stoli Vodka bottle and Stoli's Cocktails for Ukraine drink

Tim Szonyi steers Stoli’s rapid rebrand

Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.