In-Depth Articles
How Tillamook and Jenny Slate are ‘ridding the world of air-filled ice cream’
The dairy cooperative specifically wanted to partner with the comedian since she has voiced her love for ice cream.
How H&R Block is helping to close the sponsorship equity gap for female college athletes
The tax preparation company partnered with star female basketball players who are strong on and off-court.
Why a deodorant brand wants consumers to view quitting as a good thing
The campaign involves ‘professional quitter' Megan Rapinoe.
Box Tops and Quinta Brunson raise $50,000 for schools
For Teacher Appreciation Month, General Mills worked with the actress to highlight teachers’ contributions.
How one company helped parents to throw away kid art without the guilt
Inside Aura’s Free Your Fridge campaign.
Why Hidden Valley Ranch was used to make a real diamond
The one-of-a-kind gemstone sold for $12,550, benefiting Feeding America.
Brand Film Awards US 2022: The winners
The complete list of winners and honorable mentions from the 2022 Brand Film Awards US.
How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft
A unique accessory Thibodeaux wore had fans and journalists doing double takes.
No one took a close look at Hellmann’s food waste campaign — and that was the point
No one spotted Hellmann’s hidden treasure in images on Instagram and around New York City.
How Krispy Kreme tapped its Strategic Doughnut Reserve to ease pain at the pump
Sugar is one way to distract drivers from inflation, the doughnut chain found.
The PR Week: 5.5.2022 - Chris Foster, Omnicom PR Group
The CEO of Omnicom’s public relations network is the guest for this Agency Business Report special.
Agency Business Report 2022: Stunning growth shatters expectations
PRWeek’s Steve Barrett summarizes a year of unprecedented expansion that could have been even better without the Great Resignation.
Agency Business Report 2022: Agencies make small C-suite diversity gains
Nearly all of the largest firms are slowly but surely moving the needle in diversifying their C-suites and boards, albeit at a slower pace than their total workforces.
Agency Business Report 2022: Industry sees record revenue growth
Agency revenue skyrockets 18% globally, while U.S. growth soars 19% in 2021.
Agency Business Report 2022: Agency family tree
Who owns what in the world of public relations holding companies.
Agency Business Report 2022: TikTok, the metaverse and NFTs emerge as trends in 2021
The consumer sector still leans heavily on the power of influencers, but it’s the new buzzwords that agencies need to educate themselves on.
Agency Business Report 2022: Climate change issue unavoidable in corporate comms
Companies are facing pressure from various stakeholders to be transparent and decarbonize operations, but not at the expense of financial health.
Agency Business Report 2022: Mental health takes center stage for healthcare communicators
Spurred on by COVID-19, economic uncertainty and the Great Resignation, companies across the country are addressing mental health with stakeholders.
Agency Business Report 2022: Despite record revenue growth, agencies see high attrition rates
The 20 agencies profiled in this year’s Agency Business Report saw an average staff turnover rate of 29.3% in 2021.
Agency Business Report 2022: Public affairs firms prepare for midterm election political pivot
State-level policymaking will continue to dominate the public affairs sector if the GOP regains control of the Senate in the midterm elections.