In-Depth Articles

Inside Dunkin’s effort to bring joy to pediatric patients

Inside Dunkin’s effort to bring joy to pediatric patients

The chain launched an initiative that funds interactive gaming programs for kids in hospitals.

Inside Bojangles’ NYC chicken sandwich tour

Inside Bojangles’ NYC chicken sandwich tour

There are no Bojangles located within hundreds of miles of New York, so the chain brought the food to local media outlets.

How Lady Gaga’s Born This Way Foundation is encouraging people to be kind

How Lady Gaga’s Born This Way Foundation is encouraging people to be kind

The effort is part of a broader effort to improve young people’s mental health.

Tide inspires 16 NFL teams to #TurnToCold

Tide inspires 16 NFL teams to #TurnToCold

Tide’s latest campaign proves even the dirtiest uniforms can be cleaned with cold water.

Breyers Cookie Coverage: How many consumers actually filed cookie claims?

Breyers Cookie Coverage: How many consumers actually filed cookie claims?

The company’s campaign revealed what people really thought of its new cookies & cream ice cream.

Just Capital CEO Martin Whittaker believes good things will happen

Just Capital CEO Martin Whittaker believes good things will happen

Whittaker describes how business can turn idealism into purposeful reality.

Subway CMO Carrie Walsh unwraps the company's recent changes

Subway CMO Carrie Walsh unwraps the company's recent changes

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

SunChips encourages consumers to ‘be your own wave’

SunChips encourages consumers to ‘be your own wave’

The campaign brought a 60% increase in traffic to SunChips’ website.

PRWeek US unveils Hall of Fame class of 2021

PRWeek US unveils Hall of Fame class of 2021

The ninth annual group of six inductees will be honored at a gala event on December 6, 2021. Tickets for the event are now available.

McDonald’s social listening tools couldn’t keep up with BTS Meal chatter

McDonald’s social listening tools couldn’t keep up with BTS Meal chatter

The fast-food chain released a meal inspired by the K-pop sensation.

Cesar woos millennial pet parents with matching meals

Cesar woos millennial pet parents with matching meals

Mars Petcare’s VP of marketing shares the strategy, tactics and results from Cesar’s Bestie Bowls campaign.

How a plant-based protein brand cashed in on ‘chickenflation’

How a plant-based protein brand cashed in on ‘chickenflation’

Alpha Foods took charge when it noticed rising chicken prices.

How the American Egg Board helped millennials find new ways to use eggs

How the American Egg Board helped millennials find new ways to use eggs

The organization chose influencers based on whether their followers buy eggs.

How Skittles took its usual Pride Month campaign one step further

How Skittles took its usual Pride Month campaign one step further

This year, the brand celebrated LGBTQ+ artists.

The call is out for PRWeek’s Best Places to Work

The call is out for PRWeek’s Best Places to Work

For the ninth consecutive year, PRWeek welcomes agencies and in-house departments to vie for this much-sought honor.

Verizon inspires 9,400 people to pledge to commit an act of kindness

Verizon inspires 9,400 people to pledge to commit an act of kindness

“A little kindness can make a big impact on someone,” said Verizon PR manager Andrew Testa.

40 Under 40: The diverse faces of the next generation of PR leaders

40 Under 40: The diverse faces of the next generation of PR leaders

PRWeek US will celebrate the 40 Under 40 influencers and innovators guiding the industry forward at a live event on October 28, 2021. Tickets are now available.

40 Under 40 2021

40 Under 40 2021

The rising stars that make up this year’s group of honorees represent the bright future of the PR industry.

Why Claritin is campaigning to get children outside

Why Claritin is campaigning to get children outside

The brand is spotlighting the world outside kids’ screens.

Marx Realty CEO Craig Deitelzweig on remaking the workplace

Marx Realty CEO Craig Deitelzweig on remaking the workplace

Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.