In-Depth Articles
More than 500 apply to win wedding at an Aldi store
Aldi USA’s comms director Kate Kirkpatrick shares the inside story of the Happily Ever Aldi campaign.
Why Smartsheet gave its F1 advertising space to nonprofits
The Sponsor X campaign helped the brand raise awareness for causes it cares about.
Cisco's Maria Poveromo knows how to make the office a magnet, not a mandate
The CCO explains how the tech conglomerate incentivizes in-person attendance without shortchanging remote workers or enforcing a return to the office.
Over 1,000 apply to paid gig to design the best beer journey across the US
The job was posted by RV membership program Harvest Hosts.
Inside the National Abortion Federation’s #ItsYourCall campaign
The organization partnered with celebrities and creative agencies to reach abortion seekers.
PRWeek Agency Business Report 2023 opens for submissions
The report, including the comprehensive PRWeek Agency Rankings, will be published in early May.
How a food influencer’s chicken salad recipe helped WeightWatchers create its most popular TikTok video
A viral video of Nish Godfrey eating the meal led the weight loss brand to partner with the influencer.
PRWeek, Campaign US launch the Brand Entertainment Awards
The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.
Arby's Smoked Bourbon leads to 24% increase in rewards program sign ups
The bourbon sold out in less than two minutes.
Best Places to Work 2022 Honorees
In 2022, there were a record number of entries leading to a standout group of winners that are writing the playbook on how to attract and retain talent in a post-pandemic world.
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Lessons from purposeful and creative Hall of Famers
The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.
How one organization is tackling underage drinking
Responsibility.org is targeting individuals and businesses that might illegally supply minors with alcohol.
The 2022 PRWeek Hall of Fame inductees
For the tenth year, PRWeek recognizes six influential inductees who have made outstanding contributions to the communications industry over the course of their extensive careers.
Little Leaf Farms customer ‘tastemonials’ lead to 10% sales increase
Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign.
Boycott Qatar 'blackout' protest kicks off
A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.
Discover Puerto Rico shares what it truly means to ‘Live Boricua’
The campaign’s “people-centric themes” are drawing consumers, says CMO Leah Chandler.
UnitedHealth Group’s CCO Jennifer Smoter insists on measurement to hold comms accountable
A focus on effective strategy, directly tied to business goals, has cemented Smoter as a vital cog in the healthcare titan’s operations.
How Nespresso is supporting worthy causes nominated by employees
The company has helped provide shelter to homeless LGBTQ+ youth and aided underrepresented students with their college journey.
Makeup brand inspires fans to donate blood
Inside Lottie London’s Blood for Beauty campaign.
Invisalign uses Roblox to highlight advantages of aligners over braces
The brand is using the metaverse to 'demystify’ the orthodontist’s office.