As the most powerful figures in the communications industry, the following people face the toughest challenges PR has to offer. PRWeek brought together colleagues, friends, and mentors to see what allows them to thrive in such an environment.
PRWeek and sister title MM&M's list of the top 50 power players in the health sector.
This year's Salary Survey, conducted in partnership with Bloom, Gross & Associates, finds an emboldened workforce secure in the knowledge that advancement opportunities -- and higher pay -- are available in the comms industry. As Chris Daniels reports, the onus is on employers to dig deep to keep or corral the best talent.
As the war for talent intensifies, companies are getting creative to supplement compensation packages with collaborative and fun workplaces and flexible benefits.
Howard Rubenstein: From starting a business in his mother's kitchen to rubbing shoulders with giants
Whether it's the mayor of New York City, the owner of the Yankees, the president of the United States, or even Pope Francis, this PR legend has been representing and mingling with the world's biggest names for more than 60 years.
In 21 years at Abbott Laboratories, divisional VP and head of public affairs Melissa Brotz has seen it all, including the transformation from a traditional comms organization to a more vibrant, dynamic, and content-led group.
The pharma veteran came on board with Astellas at a trying time for the industry, but managed to build its comms function from the ground up and solidify its reputation.
'The perfect storm of awful' inundated Chipotle in late 2015, but PR director Chris Arnold fought through the E. coli outbreaks and is regaining consumer trust for the Mexican grill.
PRWeek's resident Gen Z'er Sabrina Sanchez shines the spotlight on her own generation and uncovers top tips for brands wanting to engage the next wave of consumers via social media and influencers.