In-Depth Articles

Jenny Slate eating Tillamook ice cream

How Tillamook and Jenny Slate are ‘ridding the world of air-filled ice cream’

The dairy cooperative specifically wanted to partner with the comedian since she has voiced her love for ice cream.

Diverse group of athletes running with words "A Fair Shot"

How H&R Block is helping to close the sponsorship equity gap for female college athletes

The tax preparation company partnered with star female basketball players who are strong on and off-court.

A screen shot from Megan Rapinoe's Instagram video for Schmidt's Naturals' campaign

Why a deodorant brand wants consumers to view quitting as a good thing

The campaign involves ‘professional quitter' Megan Rapinoe.

Instagram post from Quinta Brunson's page

Box Tops and Quinta Brunson raise $50,000 for schools

For Teacher Appreciation Month, General Mills worked with the actress to highlight teachers’ contributions.

Child's crayon drawing of parents framed in a digital picture frame

How one company helped parents to throw away kid art without the guilt

Inside Aura’s Free Your Fridge campaign.

Ranch Dressing diamond ring ad reading "Something old, something new, something borrowed, something Ranch."

Why Hidden Valley Ranch was used to make a real diamond

The one-of-a-kind gemstone sold for $12,550, benefiting Feeding America.

Brand Film Awards US logo

Brand Film Awards US 2022: The winners

The complete list of winners and honorable mentions from the 2022 Brand Film Awards US.

Kayvon Thibodeaux with a Snickers branded pocket square

How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft

A unique accessory Thibodeaux wore had fans and journalists doing double takes.

Hellmann's Mayonnaise billboard ad

No one took a close look at Hellmann’s food waste campaign — and that was the point

No one spotted Hellmann’s hidden treasure in images on Instagram and around New York City.

Krispy Kreme donuts

How Krispy Kreme tapped its Strategic Doughnut Reserve to ease pain at the pump

Sugar is one way to distract drivers from inflation, the doughnut chain found.

The PR Week podcast featuring Chris Foster

The PR Week: 5.5.2022 - Chris Foster, Omnicom PR Group

The CEO of Omnicom’s public relations network is the guest for this Agency Business Report special.

Headshot of Steve Barrett

Agency Business Report 2022: Stunning growth shatters expectations

PRWeek’s Steve Barrett summarizes a year of unprecedented expansion that could have been even better without the Great Resignation.

Smiling diverse business women

Agency Business Report 2022: Agencies make small C-suite diversity gains

Nearly all of the largest firms are slowly but surely moving the needle in diversifying their C-suites and boards, albeit at a slower pace than their total workforces.

PRWeek Agency Business Report 2022 Lowdown logo

Agency Business Report 2022: Industry sees record revenue growth

Agency revenue skyrockets 18% globally, while U.S. growth soars 19% in 2021.

Family tree concept

Agency Business Report 2022: Agency family tree

Who owns what in the world of public relations holding companies.

Joe Jonas and Phoebe Robinson in Tanqueray ad

Agency Business Report 2022: TikTok, the metaverse and NFTs emerge as trends in 2021

The consumer sector still leans heavily on the power of influencers, but it’s the new buzzwords that agencies need to educate themselves on.

Three wind turbines in large field

Agency Business Report 2022: Climate change issue unavoidable in corporate comms

Companies are facing pressure from various stakeholders to be transparent and decarbonize operations, but not at the expense of financial health.

Head & Shoulders ad featuring smiling Black couple

Agency Business Report 2022: Mental health takes center stage for healthcare communicators

Spurred on by COVID-19, economic uncertainty and the Great Resignation, companies across the country are addressing mental health with stakeholders.

Women conducting a business interview for new job

Agency Business Report 2022: Despite record revenue growth, agencies see high attrition rates

The 20 agencies profiled in this year’s Agency Business Report saw an average staff turnover rate of 29.3% in 2021.

Elderly woman votes in a voting booth in Ohio

Agency Business Report 2022: Public affairs firms prepare for midterm election political pivot

State-level policymaking will continue to dominate the public affairs sector if the GOP regains control of the Senate in the midterm elections.