In-Depth Articles
Boycott Qatar 'blackout' protest kicks off
A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.
Discover Puerto Rico shares what it truly means to ‘Live Boricua’
The campaign’s “people-centric themes” are drawing consumers, says CMO Leah Chandler.
UnitedHealth Group’s CCO Jennifer Smoter insists on measurement to hold comms accountable
A focus on effective strategy, directly tied to business goals, has cemented Smoter as a vital cog in the healthcare titan’s operations.
How Nespresso is supporting worthy causes nominated by employees
The company has helped provide shelter to homeless LGBTQ+ youth and aided underrepresented students with their college journey.
Makeup brand inspires fans to donate blood
Inside Lottie London’s Blood for Beauty campaign.
Invisalign uses Roblox to highlight advantages of aligners over braces
The brand is using the metaverse to 'demystify’ the orthodontist’s office.
How Canada lured American tourists back after it ended COVID-19 rules
The number of U.S. visitors to Canada dropped from 15 million in 2019 to 1.9 million in 2020, an 87% decrease.
20,000 fans attempt to win real gold from Rold Gold
The pretzel brand sent consumers on a scavenger hunt to celebrate its 106th anniversary and new packaging.
How Samsonite inspired people to use paid vacation days
The campaign aims to get people to rethink the always-on mentality around the work and hustle culture.
Degree helps marathon runners with physical conditions to cross the finish line
The runners, who previously didn’t finish a race, were given a second chance to achieve their dreams.
Intel’s CCO Tara Smith on creating a ‘super charge’ program
The CHIPS Act has Smith explaining the challenging world of semiconductors, but it’s all part of the company’s journey to take it to a new level in challenging times.
Why a Swedish island is celebrating one resident’s ‘really lousy lawn’
Gotland essentially ran a “competition for lazy people” to help solve an important issue.
PRWeek US unveils 10th Hall of Fame class
The six inductees in the class of 2022 will be honored at an event in New York City on December 5.
How one kid’s ‘pure love of corn’ led him to become South Dakota’s ‘corn-bassador’
South Dakota Department of Tourism’s Katlyn Svendsen shares how the state capitalized on the “Corn Kid” phenomenon.
Inside Sherri Shepherd’s cross-country move with Hertz and ‘Oprah-esque’ giveaways
Shepherd moved from Los Angeles to New York to host new show Sherri.
CeraVe global TikTok Live event leads to increase in sales
The brand enlisted dermatologists and the skin influencers to give fans skincare advice.
6,000 people get free Cinnabon treat during Better Call Saul finale
Cinnabon offered fans a buy one, get one free for Cinnabon’s Center of the Roll.
Almond Board of California and Thor show how almonds can be ‘weapons in wellness’
The Almond Board's Becky Jeffers shares how the partnership came about.
‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice
Not everyone was a fan of the idea, but Anup Shah was OK with that.
Auntie Anne’s uses National Auntie day to help fans who need extra cash
In total, 45,000 people entered to win money and the brand gave out $30,000.