In-Depth Articles

Bride and groom outside Aldi

More than 500 apply to win wedding at an Aldi store

Aldi USA’s comms director Kate Kirkpatrick shares the inside story of the Happily Ever Aldi campaign.

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Why Smartsheet gave its F1 advertising space to nonprofits

The Sponsor X campaign helped the brand raise awareness for causes it cares about.

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Cisco's Maria Poveromo knows how to make the office a magnet, not a mandate

The CCO explains how the tech conglomerate incentivizes in-person attendance without shortchanging remote workers or enforcing a return to the office.

Image credit: Harvest Hosts

Over 1,000 apply to paid gig to design the best beer journey across the US

The job was posted by RV membership program Harvest Hosts.

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Inside the National Abortion Federation’s #ItsYourCall campaign

The organization partnered with celebrities and creative agencies to reach abortion seekers.

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PRWeek Agency Business Report 2023 opens for submissions

The report, including the comprehensive PRWeek Agency Rankings, will be published in early May.

Nish Godfrey

How a food influencer’s chicken salad recipe helped WeightWatchers create its most popular TikTok video

A viral video of Nish Godfrey eating the meal led the weight loss brand to partner with the influencer.

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PRWeek, Campaign US launch the Brand Entertainment Awards

The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.

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Arby's Smoked Bourbon leads to 24% increase in rewards program sign ups

The bourbon sold out in less than two minutes.

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Best Places to Work 2022 Honorees

In 2022, there were a record number of entries leading to a standout group of winners that are writing the playbook on how to attract and retain talent in a post-pandemic world.

The PRWeek Hall of Fame Class of 2022

Lessons from purposeful and creative Hall of Famers

The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.

We Don't Serve Teens

How one organization is tackling underage drinking is targeting individuals and businesses that might illegally supply minors with alcohol.

PRWeek Hall of Fame 2022 logo

The 2022 PRWeek Hall of Fame inductees

For the tenth year, PRWeek recognizes six influential inductees who have made outstanding contributions to the communications industry over the course of their extensive careers.

Phone on bed of lettuce leaves

Little Leaf Farms customer ‘tastemonials’ lead to 10% sales increase

Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign.

Dortmund fans display banners demanding a boycott of the 2022 FIFA World Cup in Qatar during the German first division Bundesliga football match (Ina Fassbender/Getty Images)

Boycott Qatar 'blackout' protest kicks off

A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.

Woman standing on a beach in Puerto Rico

Discover Puerto Rico shares what it truly means to ‘Live Boricua’

The campaign’s “people-centric themes” are drawing consumers, says CMO Leah Chandler.

Headshot of Jennifer Smoter

UnitedHealth Group’s CCO Jennifer Smoter insists on measurement to hold comms accountable

A focus on effective strategy, directly tied to business goals, has cemented Smoter as a vital cog in the healthcare titan’s operations.

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How Nespresso is supporting worthy causes nominated by employees

The company has helped provide shelter to homeless LGBTQ+ youth and aided underrepresented students with their college journey.

blood donation lottie london

Makeup brand inspires fans to donate blood

Inside Lottie London’s Blood for Beauty campaign.

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Invisalign uses Roblox to highlight advantages of aligners over braces

The brand is using the metaverse to 'demystify’ the orthodontist’s office.