In-Depth Articles

Hormel Black Label Bacon ad

Hormel Black Label Bacon campaign reveals that consumers want their gifts to smell like bacon

The campaign was based on the premise that “everything is better wrapped in bacon.”

Amazon Apocalypse Holiday Choir

Amazon Apocalypse Holiday Choir stunt leads to increased sales for independent bookseller

If you can’t beat them, troll them.

Haymarket Media's Brand Film Awards US logo

Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair

Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.

Juan Hungrybox Debiedma stars in Denny's Matrix ad campaign

Matrix-themed Twitch stunt leads to 110,000 sign-ups to Denny’s rewards program

Gamer Hungrybox let consumers know how they could get special offers through a “glitch.”

PRWeek Agency Business Report 2022 logo

PRWeek Agency Rankings open for submissions

The PR agency league tables will be published in May as part of PRWeek’s annual Agency Business Report.

Cotton Candy colored Maine Lobster

Get Maine Lobster strikes ‘seafood gold’ with rare crustacean

How the seafood company reacted when it found a cotton candy-colored lobster.

Zynga President of Publishing Bernard Kim

How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role

Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.

rec room avatars

How Rec Room CEO Nick Fajt runs the digital room where it happens

Fajt powers the platform designed for virtual reality socializing to forge connections in real life.

xbox

How the Xbox Series X mini fridge went from a joke to reality

“It’s been quite the gift that’s kept on giving for us,” said Aaron Greenberg, GM of Xbox games marketing.

PRWeek Best Places to work logo

Best Places to Work 2021: A talent for caring

Mind, body and soul. Employees expect managers to go extra miles now to ensure their needs are heard, respected and answered — holistically. As the findings from PRWeek’s Best Places To Work survey this year clearly show, top brass is meeting the moment, boosting productivity in the process.

How NYC & Company commemorated the restart of foreign travel

The organization celebrated in partnership with British Airways, the Empire State Building and Blake Lively.

PRWeek Best Places to Work 2021 logo

Best Places to Work 2021 honorees

For the ninth year, PRWeek asked employees to rate the workplace factors they considered essential to find the top small, midsize, large and extra-large agencies, as well as in-house teams.

PRWeek Salary Survey 2022 logo

PRWeek launches its 2022 Salary Survey

This year's comprehensive annual study includes questions about compensation and the future of the workplace.

Banfield Pet Hospital president Brian Garish and Kenan Thompson

The world needs more veterinarians. Banfield Pet Hospital and SNL’s Kenan Thompson are trying to fix that

SVP of corporate affairs Anthony Guerrieri on why Banfield is targeting high school students.

Screenshot from Dear White Parents PSA showing white family talking around the dinner table.

How IPG Dxtra is helping to raise an anti-racist generation

An inside look at the Dear White Parents campaign.

Inside the New York Public Library’s decision to eliminate fines

For a lot of users and families, the fines were prohibitive.

The 2021 PRWeek Hall of Fame Inductees

For the ninth year, PRWeek recognizes six influential inductees who have made outstanding contributions to the communications industry over the course of their extensive careers.

Amid a chicken wing shortage, Wingstop turns to thighs

The fast-food launched virtual brand Thighstop to introduce consumers to thighs’ deliciousness.

Aflac CEO Dan Amos on the value of creating a vision and sticking to it

The supplemental insurance company’s out-and-about duck mascot speaks to its brand and to philanthropy — with one voice.

Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality

The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.