Aldi USA’s comms director Kate Kirkpatrick shares the inside story of the Happily Ever Aldi campaign.
The Sponsor X campaign helped the brand raise awareness for causes it cares about.
The CCO explains how the tech conglomerate incentivizes in-person attendance without shortchanging remote workers or enforcing a return to the office.
The job was posted by RV membership program Harvest Hosts.
The organization partnered with celebrities and creative agencies to reach abortion seekers.
The report, including the comprehensive PRWeek Agency Rankings, will be published in early May.
How a food influencer’s chicken salad recipe helped WeightWatchers create its most popular TikTok video
A viral video of Nish Godfrey eating the meal led the weight loss brand to partner with the influencer.
The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.
The bourbon sold out in less than two minutes.
In 2022, there were a record number of entries leading to a standout group of winners that are writing the playbook on how to attract and retain talent in a post-pandemic world.
The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.
Responsibility.org is targeting individuals and businesses that might illegally supply minors with alcohol.
For the tenth year, PRWeek recognizes six influential inductees who have made outstanding contributions to the communications industry over the course of their extensive careers.
Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign.
A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.
The campaign’s “people-centric themes” are drawing consumers, says CMO Leah Chandler.
A focus on effective strategy, directly tied to business goals, has cemented Smoter as a vital cog in the healthcare titan’s operations.
The company has helped provide shelter to homeless LGBTQ+ youth and aided underrepresented students with their college journey.
Inside Lottie London’s Blood for Beauty campaign.
The brand is using the metaverse to 'demystify’ the orthodontist’s office.