In-Depth Articles
Degree helps marathon runners with physical conditions to cross the finish line
The runners, who previously didn’t finish a race, were given a second chance to achieve their dreams.
Intel’s CCO Tara Smith on creating a ‘super charge’ program
The CHIPS Act has Smith explaining the challenging world of semiconductors, but it’s all part of the company’s journey to take it to a new level in challenging times.
Why a Swedish island is celebrating one resident’s ‘really lousy lawn’
Gotland essentially ran a “competition for lazy people” to help solve an important issue.
PRWeek US unveils 10th Hall of Fame class
The six inductees in the class of 2022 will be honored at an event in New York City on December 5.
How one kid’s ‘pure love of corn’ led him to become South Dakota’s ‘corn-bassador’
South Dakota Department of Tourism’s Katlyn Svendsen shares how the state capitalized on the “Corn Kid” phenomenon.
Inside Sherri Shepherd’s cross-country move with Hertz and ‘Oprah-esque’ giveaways
Shepherd moved from Los Angeles to New York to host new show Sherri.
CeraVe global TikTok Live event leads to increase in sales
The brand enlisted dermatologists and the skin influencers to give fans skincare advice.
6,000 people get free Cinnabon treat during Better Call Saul finale
Cinnabon offered fans a buy one, get one free for Cinnabon’s Center of the Roll.
Almond Board of California and Thor show how almonds can be ‘weapons in wellness’
The Almond Board's Becky Jeffers shares how the partnership came about.
‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice
Not everyone was a fan of the idea, but Anup Shah was OK with that.
Auntie Anne’s uses National Auntie day to help fans who need extra cash
In total, 45,000 people entered to win money and the brand gave out $30,000.
40 Under 40: Inspiring communications drawn from inspiring talent
This year's diverse group of 40 Under 40 honorees lead by example in both expertly addressing the evolving challenges of modern-day PR while also giving back.
40 Under 40 2022: The Next Wave
This year's honorees embody the forward-thinking future of the PR industry.
How first aid brand Welly is celebrating ‘happy accidents’
The brand asked consumers to share stories of accidents that made them happy.
Why 4,800 people tweeted about ‘breaking up’ with their blender
One brand’s National Smoothie Day campaign leaned into the idea that blenders can be complicated.
BTS’ J-Hope names album Jack in the Box. Here’s how the restaurant brand responded
Of course, J-Hope’s favorite drink Sprite had to be involved.
Google’s Corey duBrowa revitalizes internal comms at tech behemoth
The in-house investment has been instrumental in helping Google navigate each complexity born out of the pandemic, including returning to the office.
An industry at the top of its game
PR is a people business and this year’s PRWeek Power Listers comprise those individuals blazing a trail in vitally important functions.
PRWeek US Power List 2022
Our annual look at the 50 most powerful movers and shakers in the industry returns for its 16th year.
Tim Szonyi steers Stoli’s rapid rebrand
Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.