In-Depth Articles
Hormel Black Label Bacon campaign reveals that consumers want their gifts to smell like bacon
The campaign was based on the premise that “everything is better wrapped in bacon.”
Amazon Apocalypse Holiday Choir stunt leads to increased sales for independent bookseller
If you can’t beat them, troll them.
Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair
Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.
Matrix-themed Twitch stunt leads to 110,000 sign-ups to Denny’s rewards program
Gamer Hungrybox let consumers know how they could get special offers through a “glitch.”
PRWeek Agency Rankings open for submissions
The PR agency league tables will be published in May as part of PRWeek’s annual Agency Business Report.
Get Maine Lobster strikes ‘seafood gold’ with rare crustacean
How the seafood company reacted when it found a cotton candy-colored lobster.
How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
How Rec Room CEO Nick Fajt runs the digital room where it happens
Fajt powers the platform designed for virtual reality socializing to forge connections in real life.
How the Xbox Series X mini fridge went from a joke to reality
“It’s been quite the gift that’s kept on giving for us,” said Aaron Greenberg, GM of Xbox games marketing.
Best Places to Work 2021: A talent for caring
Mind, body and soul. Employees expect managers to go extra miles now to ensure their needs are heard, respected and answered — holistically. As the findings from PRWeek’s Best Places To Work survey this year clearly show, top brass is meeting the moment, boosting productivity in the process.
How NYC & Company commemorated the restart of foreign travel
The organization celebrated in partnership with British Airways, the Empire State Building and Blake Lively.
Best Places to Work 2021 honorees
For the ninth year, PRWeek asked employees to rate the workplace factors they considered essential to find the top small, midsize, large and extra-large agencies, as well as in-house teams.
PRWeek launches its 2022 Salary Survey
This year's comprehensive annual study includes questions about compensation and the future of the workplace.
The world needs more veterinarians. Banfield Pet Hospital and SNL’s Kenan Thompson are trying to fix that
SVP of corporate affairs Anthony Guerrieri on why Banfield is targeting high school students.
How IPG Dxtra is helping to raise an anti-racist generation
An inside look at the Dear White Parents campaign.
Inside the New York Public Library’s decision to eliminate fines
For a lot of users and families, the fines were prohibitive.
The 2021 PRWeek Hall of Fame Inductees
For the ninth year, PRWeek recognizes six influential inductees who have made outstanding contributions to the communications industry over the course of their extensive careers.
Amid a chicken wing shortage, Wingstop turns to thighs
The fast-food launched virtual brand Thighstop to introduce consumers to thighs’ deliciousness.
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Aflac CEO Dan Amos on the value of creating a vision and sticking to it
The supplemental insurance company’s out-and-about duck mascot speaks to its brand and to philanthropy — with one voice.
Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.