The campaign was based on the premise that “everything is better wrapped in bacon.”
If you can’t beat them, troll them.
Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair
Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.
Gamer Hungrybox let consumers know how they could get special offers through a “glitch.”
The PR agency league tables will be published in May as part of PRWeek’s annual Agency Business Report.
How the seafood company reacted when it found a cotton candy-colored lobster.
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
Fajt powers the platform designed for virtual reality socializing to forge connections in real life.
“It’s been quite the gift that’s kept on giving for us,” said Aaron Greenberg, GM of Xbox games marketing.
Mind, body and soul. Employees expect managers to go extra miles now to ensure their needs are heard, respected and answered — holistically. As the findings from PRWeek’s Best Places To Work survey this year clearly show, top brass is meeting the moment, boosting productivity in the process.
The organization celebrated in partnership with British Airways, the Empire State Building and Blake Lively.
For the ninth year, PRWeek asked employees to rate the workplace factors they considered essential to find the top small, midsize, large and extra-large agencies, as well as in-house teams.
This year's comprehensive annual study includes questions about compensation and the future of the workplace.
The world needs more veterinarians. Banfield Pet Hospital and SNL’s Kenan Thompson are trying to fix that
SVP of corporate affairs Anthony Guerrieri on why Banfield is targeting high school students.
An inside look at the Dear White Parents campaign.
For a lot of users and families, the fines were prohibitive.
For the ninth year, PRWeek recognizes six influential inductees who have made outstanding contributions to the communications industry over the course of their extensive careers.
The fast-food launched virtual brand Thighstop to introduce consumers to thighs’ deliciousness.
The supplemental insurance company’s out-and-about duck mascot speaks to its brand and to philanthropy — with one voice.
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.