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Why PetSmart Charities discouraged people from buying one particular dog breed amid coronation
The nonprofit used comedy to raise awareness about the need for pet adoptions.
Inside Cap’n Crunch’s 60th birthday bash
The party served as a reminder of “the kid that is within all of us.”
Why Gushers and Fruit by the Foot invited a TikTok star to roast their logos
The brands told Emily Zugay to “not hold back in her critique.”
The Brand Entertainment Awards are going virtual
Register now for our inaugural event celebrating the brands pushing the boundaries on marketing in entertainment.
Lumix shows younger generations ‘all the cool stuff’ its cameras can do
The camera company is also targeting Latino creators.
Why Eggo gave 1,000 parents money to hire a babysitter
The frozen waffles brand wanted to give parents what they truly need: rest.
Agency Business Report 2023: WE
Record organic growth from existing clients of 66% powered the independent firm to a 7.7% revenue increase in the U.S.
Agency Business Report 2023: BCW Group
The WPP firm had high-single-digit revenue growth in 2022, and it is now awaiting a successor to outgoing CEO Donna Imperato.
Agency Business Report 2023: Diversity and inclusion
While some agencies are making good progress on adding diversity to their ranks, the top firms as a whole are stagnating.
Agency Business Report 2023: Women-led offices
Gender gap at the highest ranks of firms has yet to close.
Agency Business Report 2023: Lowdown
Coming off a record year in 2021, PR firms were hopeful to keep the momentum as the calendar turned. And keep it they did.
Agency Business Report 2023: Inspirational quotes
For this year’s Agency Business Report, PRWeek asked firms for inspirational quotes they use for motivation around the office. Some are featured on this year’s cover, and here are several others that stand out.
Agency Business Report 2023: Agency family tree
PRWeek breaks down who owns who in the world of public relations.
Agency Business Report 2023: Staff turnover
Industry bounces back from the depths of the Great Resignation as turnover rates fall.
Agency Business Report 2023: Prosek Partners
A solid year of 14.6% growth could have been even better if the firm could have hired enough people, but it may have been a blessing in disguise.
Agency Business Report 2023: Real Chemistry
Now a half-billion dollar company, the independent firm looks to expand further into AI and the convergence of health and tech.
Agency Business Report 2023: Padilla
With the addition of Shift Communication into its portfolio, revenue skyrocketed nearly 40% for the Avenir Global firm.
Agency Business Report 2023: SKDK
Behind the strength of many winning candidates in the 2022 midterm elections, the political consulting firm saw double-digit top-line growth.
Agency Business Report 2023: Ruder Finn
Bolstered by multiple acquisitions, the 75-year-old agency increased revenue 54% in the U.S. as it also launched a network of Hispanic influencers, leaders and heads of local organizations.
Agency Business Report 2023: Porter Novelli
After some recent struggles, CEO David Bentley called the firm’s 2022 the ‘best year in living memory.’