In-Depth Articles

Dortmund fans display banners demanding a boycott of the 2022 FIFA World Cup in Qatar during the German first division Bundesliga football match (Ina Fassbender/Getty Images)

Boycott Qatar 'blackout' protest kicks off

A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.

Woman standing on a beach in Puerto Rico

Discover Puerto Rico shares what it truly means to ‘Live Boricua’

The campaign’s “people-centric themes” are drawing consumers, says CMO Leah Chandler.

Headshot of Jennifer Smoter

UnitedHealth Group’s CCO Jennifer Smoter insists on measurement to hold comms accountable

A focus on effective strategy, directly tied to business goals, has cemented Smoter as a vital cog in the healthcare titan’s operations.

Two ceramic coffee mugs with abstract illustrations of women of color

How Nespresso is supporting worthy causes nominated by employees

The company has helped provide shelter to homeless LGBTQ+ youth and aided underrepresented students with their college journey.

blood donation lottie london

Makeup brand inspires fans to donate blood

Inside Lottie London’s Blood for Beauty campaign.

Roblox character in invisalign branded virtual environment

Invisalign uses Roblox to highlight advantages of aligners over braces

The brand is using the metaverse to 'demystify’ the orthodontist’s office.

Canadian wilderness

How Canada lured American tourists back after it ended COVID-19 rules

The number of U.S. visitors to Canada dropped from 15 million in 2019 to 1.9 million in 2020, an 87% decrease.

Hand holding 1 ounce gold bar

20,000 fans attempt to win real gold from Rold Gold

The pretzel brand sent consumers on a scavenger hunt to celebrate its 106th anniversary and new packaging.

Woman pulling travel bag with words "Take What's Yours" superimposed over her

How Samsonite inspired people to use paid vacation days

The campaign aims to get people to rethink the always-on mentality around the work and hustle culture.

Woman running with Degree logo and words "Not Done Yet Marathon" in upper left corner

Degree helps marathon runners with physical conditions to cross the finish line

The runners, who previously didn’t finish a race, were given a second chance to achieve their dreams.

Headshot of Tara Smith

Intel’s CCO Tara Smith on creating a ‘super charge’ program

The CHIPS Act has Smith explaining the challenging world of semiconductors, but it’s all part of the company’s journey to take it to a new level in challenging times.

Man standing on lawn

Why a Swedish island is celebrating one resident’s ‘really lousy lawn’

Gotland essentially ran a “competition for lazy people” to help solve an important issue.

PRWeek Hall of Fame 2022 logo

PRWeek US unveils 10th Hall of Fame class

The six inductees in the class of 2022 will be honored at an event in New York City on December 5.

Social media viral star "corn kid" Tariq holds a trophy while standing next to a costumed corn mascot

How one kid’s ‘pure love of corn’ led him to become South Dakota’s ‘corn-bassador’

South Dakota Department of Tourism’s Katlyn Svendsen shares how the state capitalized on the “Corn Kid” phenomenon.

HErtz

Inside Sherri Shepherd’s cross-country move with Hertz and ‘Oprah-esque’ giveaways

Shepherd moved from Los Angeles to New York to host new show Sherri.

CereVe Cleanse Like a Derm kiosk with skincare professionals and dermatologist

CeraVe global TikTok Live event leads to increase in sales

The brand enlisted dermatologists and the skin influencers to give fans skincare advice.

Black and white photo of Jimmy McGill working at Cinnabon

6,000 people get free Cinnabon treat during Better Call Saul finale

Cinnabon offered fans a buy one, get one free for Cinnabon’s Center of the Roll.

Man wearing an almond suit holding a bowl of almonds flanked by Thor's two hammers on plinths

Almond Board of California and Thor show how almonds can be ‘weapons in wellness’

The Almond Board's Becky Jeffers shares how the partnership came about.

Tropicana tweet displaying Tropicana Crunch cereal bowl with bottle of orange juice

‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice

Not everyone was a fan of the idea, but Anup Shah was OK with that.

Auntie Anne Cash App ad showing $5 bill with a pretzel image

Auntie Anne’s uses National Auntie day to help fans who need extra cash

In total, 45,000 people entered to win money and the brand gave out $30,000.