Latest Healthcare News

Gilead names Michael Boyd VP of government affairs, policy

By Alison Kanski, November 12, 2018

Boyd has worked at AbbVie, Pfizer, and Schering-Plough.

Durex urges young people to have sex and save lives in earned media campaign

By Arvind Hickman, November 05, 2018

Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.

Six principles to help guide a progressive health tech communications strategy

By Stephanie Marchesi, November 01, 2018

In a slow-moving, heavily regulated industry, an innovative approach is key.

Apple's Laura Newell joins Collective Health as head of comms

By Sean Czarnecki, November 01, 2018

She started in October at the disruptive healthcare company.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

By Frank Washkuch, October 29, 2018

Health Influencer 50; Gab offline; Musk says costly tweet "worth it."

PRWeek and MM&M unveil the 2018 Health Influencer 50

By PRWeek and MM&M Staff, October 29, 2018

The third annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.

The death of horizontality

By Steve Barrett, October 26, 2018

WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.

North East agency ramarketing expands into US on back of client wins

By Arvind Hickman, October 08, 2018

North East life sciences and pharmaceutical marketing and PR agency, ramarketing, is expanding into the US on the back of three client wins.

Ex-Havas comms chief takes new role at WPP Health & Wellness International

By John Harrington, October 04, 2018

Suzie Warner, former head of global comms for Havas Media Group, has joined WPP Health & Wellness network in the new role of head of communications.

Porter Novelli named AOR for biotech firm Editas Medicine

By Thomas Moore, October 03, 2018

Editas was looking for communications support in taking drugs from the research stage to testing.

#LikeAGirl, Go Red for Women dominate PRWeek 20th anniversary 'best campaign' poll

By PRWeek Staff, October 03, 2018

The two efforts ran neck-in-neck to the end of voting.

Huntsworth Health's Evoke to acquire market access firm Navience

By Alison Kanski, September 27, 2018

Evoke parent company Huntsworth paid $24 million for the agency.

Porter Novelli bags $47.7 million Medicare open enrollment push

By Thomas Moore, September 26, 2018

The contract is part of a $900 million Health and Human Services IDIQ for which Porter was selected, along with three other firms.

The weight is over: Weight Watchers changes name to WW

By Simon Gwynn, Campaign, September 24, 2018

The brand has also adopted the "wellness that works" tagline.

'PR is having its moment in the sun, despite confidence crisis' - senior adland exec

By Arvind Hickman, September 24, 2018

Public relations is suffering from a crisis of confidence despite others in the marcoms mix regarding the discipline as having its "moment in the sun".

Burson Cohn & Wolfe promotes Jillian Janaczek to New York head

By Diana Bradley, September 19, 2018

The firm has also upped Rachi Govil to New York healthcare practice leader.

Brands in motion: Brexit Britain responds better to 'rational' comms

By Arvind Hickman, September 12, 2018

Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.