Latest Healthcare News
Fingerpaint buys med-comms shop Parsons
The agency’s latest acquisition marks its second in the past three months.
Who is Dairy Milk sponsoring in the New York City Marathon? Every female runner who joins its team
The category of MilkPEP will match the registration cost for every woman who signs up in donations to Girls on the Run.
Stride Health names Lee Hurley as CMO
Hurley is a veteran of Northwestern Mutual and WW.
Monkeypox outbreak prompts calls to dispel misconceptions, rename virus
Healthcare leaders and brand experts are trying to quell the spread of the virus as well as misinformation.
Takeda hires Real Chemistry’s Molly Rabinovitz Stock as US business unit storyteller
Stock had worked for Real Chemistry for more than 14 years.
Q&A: Novo Nordisk’s Keith Middleton on its latest DE&I efforts
Novo Nordisk recently released a report that outlines its aspirations advancing DE&I internally, as well as in communities facing high rates of diabetes.
Parody campaign tells women to 'eff urself' as abortion restrictions tighten
The campaign by Women that Fight, a coalition of advertising creatives, takes the dystopian view that women can protect themselves from abortion restrictions by abstaining from sex – and using a sex toy instead.
6 brands joke, warn about dangerous NyQuil chicken social media challenge
Steak-umm, Dictionary.com and others are just as grossed out as you.
FDA warns of ‘NyQuil Chicken’ TikTok trend as misinformation battle continues
The FDA is stepping up to counteract health misinformation on the most popular social media platform, but experts believe it could be more creative in its messaging.
Ingenovis Health names Lauren Pasquale Bartlett as first CMO
Ingenovis was formed in March 2021 through the merger of four staffing companies.
Omnicom PR Group: Eight in 10 providers want pharma to solve system inequalities
The research also found that more than half of healthcare providers would consider a company’s purpose when making treatment decisions.
WPP brings Wendy Lund aboard as chief client officer for health and wellness
Lund previously served as CEO of GCI Health, which is WPP’s integrated, global healthcare communications agency, for more than a decade.
Period tracker app Flo turns on ‘anonymous mode.’ Will it ease user privacy concerns?
Such measures may not totally shield users of period trackers and fertility apps from post-Roe privacy worries.
Arketi hires health tech veteran Judson Phillips
Phillips has worked at companies including BioIQ, Advectis and Brightree.
Biden says ‘the pandemic is over,’ but public health experts say not so fast
While much of life has returned to normal, some officials worry Biden’s comments may jeopardize future COVID-19 funding, as well as communications with the public.
Anxiety and Depression Association of America names Ketchum as AOR
Ketchum is helping the nonprofit break mental health stigmas and expand access to care.
Finn Partners continues shopping spree, acquires Winston Agency
WA will tap into Finn Partners’ geographic footprint, which stretches across three continents and 33 offices.
Jeff Bridges leads AstraZeneca’s Up the Antibodies push
Bridges opens up about his COVID and cancer experiences, alongside Emily V. Gordon and Kumail Nanjiani.
Highwire PR secures strategic investment from Shamrock Capital
The injection will fuel Highwire’s expansion of its integrated comms and digital marketing services.
Strategic Elements hires Kathy Didawick
Didawick worked at Blue Cross for two decades.
Analysis
The government has a monkeypox comms problem
Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.
Uncomfortable or not, companies have to talk to employees about abortion
Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.
Can the CDC’s internal review staunch the credibility and comms bleeding?
The agency has acknowledged that it has a problem. Now comes the hard part.
Alopecia organizations, influencers use Chris Rock’s Oscars joke as education tool
Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.
Can the Biden administration reverse its pandemic policy pitfalls?
A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.
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