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Latest Healthcare News
Red Havas announces major restructure
Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.
Syneos appoints point man for reputation offer among global hires
Syneos Health Communications has hired former Eli Lilly corporate comms leader Mark Sudwell as head of its value, access and reputation offer, alongside a European creative director and a raft of other global appointments.
Ad Council kicks off $50 million vaccine education campaign
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
Citing increased demand for top talent, NYU debuts healthcare marketing certificate
The program will be oriented around the twin industry pillars of empathy and data.
Trial for #ClinicalEquality campaign fights for racial equity in cancer research
The campaign by FCB Health aims to raise awareness about racial biases in clinical trials.
MDLive picks Coyne Public Relations as PR AOR
The company wants to educate consumers about telehealth.
How COVID-19 anti-vaccine campaigns differ from the usual anti-vax disinformation
Brands are directly in the crosshairs of anti-vaccine bad actors this time.
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Ashfield Health merges Pegasus with two agencies to create global comms and creative entity
Global healthcare comms network Ashfield Health has merged three of its agencies – Pegasus, Ashfield Digital and Creative and Cambridge Biomarketing – to relaunch them as Mind+Matter.
Tums rolls out bingo sweepstakes on Twitter for Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game.
W2O plucks a rival’s digital chief, two other tech vets
Jo Ann Saitta, Larry Mickelberg (pictured) and Marcos Mendell are joining the healthcare specialist network.
Lenovo’s Torod Neptune to join Medtronic as global communications leader
Neptune has led communications at Lenovo since 2017.
Pfizer, Dini von Mueffling Communications launch vaccine confidence campaign
The campaign debuts on social media on Tuesday and later on national TV.
Alaska to spend $3.2m on COVID-19 PR, ads
Its Department of Health and Human Services has inked contracts with at least two in-state shops.
W2O snaps up two firms as part of ongoing data push
The acquisitions would bolster the firm's data and analytics offering.
Rabin Martin names Robert Mallett CEO
Current chief executive Jeffrey Sturchio will become chairman.
IBM CMO Michelle Peluso to join CVS Health as chief customer officer
Peluso was IBM’s SVP of digital sales and CMO.
SKDKnickerbocker names Erin Weinstein to co-lead healthcare comms
Loren Riegelhaupt also leads the agency’s healthcare work.
Steve Barrett on PR: Let’s make America healthy again
If 2021 is to be a better year than 2020, federal, state and local government and other institutions need to step up and do a lot better.
How LaunchSquad helped bring the first at-home, non-prescription COVID-19 test kit to market
Australian company Ellume is set to release the first round of tests in stores in January.
Little Lungs anti-smoking push adds celebrity muscle
The COVID-era iteration of the campaign warns teens about the consequences of smoking cigarettes.
Analysis
Four questions to ask in building COVID-19 vaccine messaging
Effective communications about the importance of vaccination have never been more important.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
Talk to everyone: Breaking down Fauci’s media relations strategy
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
