Boyd has worked at AbbVie, Pfizer, and Schering-Plough.
Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.
In a slow-moving, heavily regulated industry, an innovative approach is key.
She started in October at the disruptive healthcare company.
Health Influencer 50; Gab offline; Musk says costly tweet "worth it."
The third annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.
WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.
North East life sciences and pharmaceutical marketing and PR agency, ramarketing, is expanding into the US on the back of three client wins.
Suzie Warner, former head of global comms for Havas Media Group, has joined WPP Health & Wellness network in the new role of head of communications.
Editas was looking for communications support in taking drugs from the research stage to testing.
The two efforts ran neck-in-neck to the end of voting.
Evoke parent company Huntsworth paid $24 million for the agency.
The contract is part of a $900 million Health and Human Services IDIQ for which Porter was selected, along with three other firms.
The brand has also adopted the "wellness that works" tagline.
Public relations is suffering from a crisis of confidence despite others in the marcoms mix regarding the discipline as having its "moment in the sun".
The firm has also upped Rachi Govil to New York healthcare practice leader.
Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.
Continuum will retain its brand, and its founder will join ICR as an MD.
The communications firm is aimed at founders of early stage healthcare startups.
Burson Cohn & Wolfe (BCW) has extended its PR work for tobacco giant Philip Morris International (PMI), PRWeek understands.
Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.
Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.
The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.