Latest Healthcare News

Pharma reputation drops to pre-pandemic normal, with Pfizer and Moderna falling in the ranks

By Lecia Bushak, MM+M, January 30, 2023

After experiencing a surge in reputation during the COVID-19 pandemic, the view of Big Pharma in the public eye may have returned to normal.

Image from connectRN's UnResignation Letter campaign

ConnectRN tells nurses ‘don’t quit’

By Eric Berger, January 30, 2023

The push highlights tough working conditions that have gotten worse.

Comms after tragedy: Inside Sandy Hook Promise’s mass shooting rapid response protocols

By Ewan Larkin, January 30, 2023

Associate VP of comms Aimee Thunberg details strategy from the moment of the tragedy to three days later.

What — if anything — does the Project Veritas COVID-19 mutation video mean for Pfizer?

By Jack O'Brien, MM+M, January 27, 2023

A video released this week features an alleged Pfizer executive saying that the drugmaker is exploring ways to mutate the COVID-19 virus.

Crowe PR inks strategic partnership with Smarty Social Media

By Eric Berger, January 26, 2023

Smarty focuses on healthcare and medical device marketing.

FBI probes Snapchat over role in fentanyl overdose deaths: report

By Jack O'Brien, MM+M, January 26, 2023

Given Snapchat’s appeal among young people, the Ad Council enlisted its help promoting fentanyl awareness campaigns over the past year.

PAWS NY short film shows how pets keep their owners hanging on

By Eric Berger, January 25, 2023

The film uses a Lou Reed classic to emphasize the mental health support pets give their owners.

Head and shoulders shot of William Shatner.

William Shatner lends his ears — and voice — to HearingLife

By Eric Berger, January 24, 2023

The ‘Star Trek’ star has spoken about his hearing disorder for more than a quarter-century.

WHO warns of contaminated cough syrups that have killed more than 300 children

By Jack O'Brien, MM+M, January 24, 2023

The global health agency called on countries to “prevent, detect and respond” to incidents of contaminated medical products that put consumers at grave risk.

NPG, The Bliss Group collab to launch NPG Health and Bliss Bio Health

By Lecia Bushak, MM+M, January 20, 2023

Life sciences collective NPG Health is launching in tandem with marketing agency Bliss Bio Health, both of which will focus on R&D research, medical education and advertising.

'It was hell': Why Publicis Groupe's CEO is urging leaders to end cancer stigma at work

By Kate Magee, Campaign, January 20, 2023

Arthur Sadoun discusses his cancer diagnosis, why he made it public and how leaders can support his high-profile initiative to end cancer stigma in the workplace.

Screenshot of Martha Stewart in a boster campaign

In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?

By Jack O'Brien, MM+M, January 18, 2023

The pharma giant’s commercial features America’s premier homemaker, a bivalent COVID-19 vaccine and a sword.

Global pharma trade body poaches ABPI corporate affairs chief

By Jonathan Owen, January 18, 2023

Elliot Dunster, executive director of corporate affairs and devolved nations at the Association of the British Pharmaceutical Industry (ABPI), has been appointed executive director of comms at the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA).

ConnectRN highlights tough working conditions for nurses

By Sabrina Sanchez, Campaign, January 17, 2023

The “unResignation letter” calls on nurses to recommit to the profession while pressuring employers to make changes to the career.

Real Chemistry, Takeda team up to reinvent top talent recruitment

By Jack O'Brien, MM+M, January 17, 2023

The internship partnership was deemed such a success that both organizations have agreed to do it again this summer.

Former Pfizer exec Melissa Gunn wants to use data to transform the pharma industry as she joins Constellation

By Jack O'Brien. MM+M, January 13, 2023

Gunn, the former head of global oncology strategy at Pfizer and SVP of customer success at ConcertAI, will lead the company’s pharmaceutical division in the new role.

Strava promotes Brian Bell to VP of global communications, social impact

By Diana Bradley, January 13, 2023

Bell has worked at the app for athletes since May 2021.

BCW Global CEO Donna Imperato to retire

By Diana Bradley, January 12, 2023

Imperato, who has led the firm since the combination of Burson-Marsteller and Cohn & Wolfe, will step down once her successor is found.

Calcium launches Calcium + Company, unveils PRotein

By Jack O'Brien, MM+M, January 11, 2023

The firm said PRotein will be led by Calcium managing director Stacey Gandler.

Danny Trejo calls out fakes to raise awareness about the dangers of counterfeit medicine

By John Newton, MM+M, January 11, 2023

The Bad Meds campaign from the Alliance of Safe Online Pharmacies Foundation and the National Association of Boards of Pharmacy targets illegal online pharmacies.