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Latest Healthcare News
W2O, California Life Sciences Association develop COVID-19 media tracking tool
The platform collects the most relevant content for healthcare providers, life science companies and other groups.
When the going gets tough, the tough get going
Some of the individuals may be surprising, but true leaders are really stepping up to the plate in the fight against coronavirus – and they are doing it using authentic and empathetic communication.
Richard Edelman tells global staff: 'No job losses due to coronavirus'
Edelman has guaranteed to protect the jobs of his global agency's 6,000-strong workforce during the coronavirus outbreak, PRWeek has learned.
In their words: What agency leaders are thinking during COVID-19
The role of comms in a brand new crisis.
Edelman’s Ryan Kuresman joins GCI Health as group SVP
Kuresman will lead the WPP agency’s health policy and public affairs.
Mucinex takes up the fight against fake news
The cold and flu brand is trying to kill off a different kind of disease.
A sense of urgency is vital to cope with COVID-19
Concerted and acute action must continue to be implemented if the U.S. is to avoid what happened in Italy – and communicators are crucial in getting these messages across.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
PR bosses encouraged to take COVID CEO Pledge; WPP, Omnicom ask staffers to WFH.
Unprecedented times require clear and calm communication
The U.S. can come through the COVID-19 crisis, albeit not completely unscathed, but it will require robust leadership and much stronger and more effective emergency measures.
PR pros take to LinkedIn group to share coronavirus comms tips
The group Communicating about Coronavirus has 125 members.
PR Council on what to do if a client suspends contract due to coronavirus
The council offered some practical advice to its member agencies on Monday.
Bristol Myers Squibb unveils new branding
The company is also planning to phase out the Celgene name.
Huntsworth sale 'likely within five months' subject to hurdles
Huntsworth's planned sale to private equity firm CD&R is likely to complete within five months if it receives approval from shareholders and competition authorities, Huntsworth CEO Paul Taaffe told PRWeek.
Matter Communications acquires New Hampshire-based Calypso
The deal pushes Matter’s annual revenue over the $25 million mark.
Michael Phelps named PRWeek’s 2020 Communicator of the Year
Phelps will accept his award at PRWeek’s gala ceremony in New York City on the evening of March 19.
Kathryn Beiser exits Kaiser Permanente
Beiser left the California-based healthcare organization last week.
Pharma comms exec Jeff Winton launches agency
Winton has worked at Alkermes, Astellas, Eli Lilly and Pfizer, among other pharma notables.
Health Care Service Corporation's comms head Matt Burns exits
The health insurer has changed up its entire leadership team and laid off hundreds of employees.
KP Public Affairs names Patrick George partner
George is leading work in health IT, infectious disease management, machine learning and online education at the firm.
W2O acquires advertising, medical education firm 21Grams
It's W2O's fourth acquisition in recent months.
Analysis
‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
Kicking the habit: Most large agencies swear off e-cigarette clients
Many firms' policies put little to no daylight between vaping and Big Tobacco.
Why mental health advocates are backing Burger King's Unhappy Meals
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.
Eugene the Egg revealed as 'cracking campaign' for mental health
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.
Johnson & Johnson tries to hold the line after baby powder exposés
The pharma company has put on a full-court press in response to reports by Reuters and The New York Times.
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Ignoring the result of the Labour leadership election is a mistake for public affairs professionals
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LG reviews global corporate account
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M&C Saatchi to furlough staff and cut salaries amid COVID-19 crisis
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Edelman Trust Barometer: consumers put brands on notice over coronavirus behaviour
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PRWeek UK Best Places to Work Awards 2020 – shortlist revealed
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Open letter from the PRWeek UK editor: Now is not the time to cut PR budgets