Latest Healthcare News

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Pharma reputation drops to pre-pandemic normal, with Pfizer and Moderna falling in the ranks

After experiencing a surge in reputation during the COVID-19 pandemic, the view of Big Pharma in the public eye may have returned to normal.

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ConnectRN tells nurses ‘don’t quit’

The push highlights tough working conditions that have gotten worse.

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Comms after tragedy: Inside Sandy Hook Promise’s mass shooting rapid response protocols

Associate VP of comms Aimee Thunberg details strategy from the moment of the tragedy to three days later.

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What — if anything — does the Project Veritas COVID-19 mutation video mean for Pfizer?

A video released this week features an alleged Pfizer executive saying that the drugmaker is exploring ways to mutate the COVID-19 virus.

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Crowe PR inks strategic partnership with Smarty Social Media

Smarty focuses on healthcare and medical device marketing.

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FBI probes Snapchat over role in fentanyl overdose deaths: report

Given Snapchat’s appeal among young people, the Ad Council enlisted its help promoting fentanyl awareness campaigns over the past year.

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PAWS NY short film shows how pets keep their owners hanging on

The film uses a Lou Reed classic to emphasize the mental health support pets give their owners.

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William Shatner lends his ears — and voice — to HearingLife

The ‘Star Trek’ star has spoken about his hearing disorder for more than a quarter-century.

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WHO warns of contaminated cough syrups that have killed more than 300 children

The global health agency called on countries to “prevent, detect and respond” to incidents of contaminated medical products that put consumers at grave risk.

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NPG, The Bliss Group collab to launch NPG Health and Bliss Bio Health

Life sciences collective NPG Health is launching in tandem with marketing agency Bliss Bio Health, both of which will focus on R&D research, medical education and advertising.

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'It was hell': Why Publicis Groupe's CEO is urging leaders to end cancer stigma at work

Arthur Sadoun discusses his cancer diagnosis, why he made it public and how leaders can support his high-profile initiative to end cancer stigma in the workplace.

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In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?

The pharma giant’s commercial features America’s premier homemaker, a bivalent COVID-19 vaccine and a sword.

Elliot Dunster

Global pharma trade body poaches ABPI corporate affairs chief

Elliot Dunster, executive director of corporate affairs and devolved nations at the Association of the British Pharmaceutical Industry (ABPI), has been appointed executive director of comms at the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA).

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ConnectRN highlights tough working conditions for nurses

The “unResignation letter” calls on nurses to recommit to the profession while pressuring employers to make changes to the career.

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Real Chemistry, Takeda team up to reinvent top talent recruitment

The internship partnership was deemed such a success that both organizations have agreed to do it again this summer.

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Former Pfizer exec Melissa Gunn wants to use data to transform the pharma industry as she joins Constellation

Gunn, the former head of global oncology strategy at Pfizer and SVP of customer success at ConcertAI, will lead the company’s pharmaceutical division in the new role.

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Strava promotes Brian Bell to VP of global communications, social impact

Bell has worked at the app for athletes since May 2021.

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BCW Global CEO Donna Imperato to retire

Imperato, who has led the firm since the combination of Burson-Marsteller and Cohn & Wolfe, will step down once her successor is found.

headshots of Calcium executives

Calcium launches Calcium + Company, unveils PRotein

The firm said PRotein will be led by Calcium managing director Stacey Gandler.

Danny Trejo punching through a window

Danny Trejo calls out fakes to raise awareness about the dangers of counterfeit medicine

The Bad Meds campaign from the Alliance of Safe Online Pharmacies Foundation and the National Association of Boards of Pharmacy targets illegal online pharmacies.

Analysis

Two healthcare workers at a monkeypox vaccination table

The government has a monkeypox comms problem

Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.

The Supreme Court of the United States

Uncomfortable or not, companies have to talk to employees about abortion

Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.

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Can the CDC’s internal review staunch the credibility and comms bleeding?

The agency has acknowledged that it has a problem. Now comes the hard part.

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Alopecia organizations, influencers use Chris Rock’s Oscars joke as education tool

Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.

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Can the Biden administration reverse its pandemic policy pitfalls?

A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.