Latest Healthcare News

Exclusive: WPP reveals top post-pandemic comms challenges for governments

Exclusive: WPP reveals top post-pandemic comms challenges for governments

Government comms teams are under renewed pressure due to the pandemic, with societies left divided and the emergence of ‘listening fatigue’ in relation to health messages, according to a major new report released by WPP today

Zenmark founding partners Greg Balla, Rob McDaniel join Addison Whitney

Zenmark founding partners Greg Balla, Rob McDaniel join Addison Whitney

The Zenmark brand will dissolve as a result.

Mary Jane Walker returns to Hill+Knowlton Strategies to lead US healthcare

Mary Jane Walker returns to Hill+Knowlton Strategies to lead US healthcare

Walker is a former press secretary for Dr. Anthony Fauci.

How the Ad Council used AI to optimize its mental health campaign

How the Ad Council used AI to optimize its mental health campaign

Results for Seize the Awkward show how responses to the creative varied on Instagram, Snapchat and TikTok.

Real Chemistry names Mary Stutts global chief inclusion and health equity officer

Real Chemistry names Mary Stutts global chief inclusion and health equity officer

Stutts will join the executive leadership team and will lead Real Chemistry's DEI strategy.

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

The firm will help the organizations expand fundraising and outreach nationally.

Bristol Myers Squibb hires Michelle Weese to lead corporate affairs

Bristol Myers Squibb hires Michelle Weese to lead corporate affairs

Weese replaces Kathryn Metcalfe, who returned to CVS Health this year as CCO.

GCI Health opens 'first specialist comms team' in the Middle East

GCI Health opens 'first specialist comms team' in the Middle East

GCI Health has established its first office in the Middle East, the agency announced today.

How 4 brands are supporting Naomi Osaka as she takes a break from tennis

How 4 brands are supporting Naomi Osaka as she takes a break from tennis

Mental health organizations are also standing behind Osaka’s decision.

Spectrum Science hires two-decade Edelman veteran Jerry Bowden as SVP

Spectrum Science hires two-decade Edelman veteran Jerry Bowden as SVP

Bowden was a deputy GM in Edelman’s Chicago health division and a strategist in the firm’s media network.

The League of United Latin American Citizens and Hornitos encourage Latin Americans to get vaccinated

The League of United Latin American Citizens and Hornitos encourage Latin Americans to get vaccinated

The organization and the brand published a community outreach kit with vaccine information.

Pharma surges in 2021 Edelman Trust Barometer

Pharma surges in 2021 Edelman Trust Barometer

Even amid the pandemic, hospital and health systems saw trust declines.

‘Russian’ PR firm offered influencers money to discredit Pfizer vaccine

‘Russian’ PR firm offered influencers money to discredit Pfizer vaccine

A PR agency with reported links to Russia offered European influencers money to discredit the Pfizer vaccine to their followers on social media channels.

Gen Z relies on non-traditional sources for healthcare information

Gen Z relies on non-traditional sources for healthcare information

A study by Mediahub reveals social media has become the most trusted source for healthcare information.

CDC botched mask guidance

CDC botched mask guidance

Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.

Cubeiq helps Ad Council measure vaccination campaigns

Cubeiq helps Ad Council measure vaccination campaigns

The company is helping to gauge and ultimately improve strategy for pushes encouraging vaccinations.

While fighting ALS, Lisa Stockman Mauriello advocates for UNC health comms program

While fighting ALS, Lisa Stockman Mauriello advocates for UNC health comms program

Family, friends and colleagues are rallying to help Stockman Mauriello reach her goals.

The Ad Council draws attention to youth mental health

The Ad Council draws attention to youth mental health

The campaign encourages young adults to spot the signs that someone may be struggling during Mental Health Awareness Month.

Sanofi hires AstraZeneca's corporate affairs chief for vaccine comms role

Sanofi hires AstraZeneca's corporate affairs chief for vaccine comms role

Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.

Massachusetts sues Publicis Health over ties to Purdue, opioids

Massachusetts sues Publicis Health over ties to Purdue, opioids

The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.

Analysis

How employers are looking to the CDC to shape internal comms

How employers are looking to the CDC to shape internal comms

But experts say government recommendations are just the bare minimum of what companies should say to staffers.

Publishers fight back against misinformation

Publishers fight back against misinformation

As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.

How TikTok is changing healthcare marketing

How TikTok is changing healthcare marketing

With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?

Four questions to ask in building COVID-19 vaccine messaging

Four questions to ask in building COVID-19 vaccine messaging

Effective communications about the importance of vaccination have never been more important.

What the government’s COVID-19 vaccination campaign will look like

What the government’s COVID-19 vaccination campaign will look like

The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.

News by email...