Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.
Syneos Health Communications has hired former Eli Lilly corporate comms leader Mark Sudwell as head of its value, access and reputation offer, alongside a European creative director and a raft of other global appointments.
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
The program will be oriented around the twin industry pillars of empathy and data.
The campaign by FCB Health aims to raise awareness about racial biases in clinical trials.
The company wants to educate consumers about telehealth.
Brands are directly in the crosshairs of anti-vaccine bad actors this time.
Global healthcare comms network Ashfield Health has merged three of its agencies – Pegasus, Ashfield Digital and Creative and Cambridge Biomarketing – to relaunch them as Mind+Matter.
The digital activation is an effort by the brand to reach younger audiences during the big game.
Jo Ann Saitta, Larry Mickelberg (pictured) and Marcos Mendell are joining the healthcare specialist network.
Neptune has led communications at Lenovo since 2017.
The campaign debuts on social media on Tuesday and later on national TV.
Its Department of Health and Human Services has inked contracts with at least two in-state shops.
The acquisitions would bolster the firm's data and analytics offering.
Current chief executive Jeffrey Sturchio will become chairman.
Peluso was IBM’s SVP of digital sales and CMO.
Loren Riegelhaupt also leads the agency’s healthcare work.
If 2021 is to be a better year than 2020, federal, state and local government and other institutions need to step up and do a lot better.
Australian company Ellume is set to release the first round of tests in stores in January.
The COVID-era iteration of the campaign warns teens about the consequences of smoking cigarettes.
Effective communications about the importance of vaccination have never been more important.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.