Latest Healthcare News
Convicts PSA aims to ‘take away the shame’ from suicide
The campaign lifts the voices of suicide attempt survivors and victims’ loved ones.
23andMe wants you to get screened for health information
The new campaign that uses influencers is built around the insight that 80% of people receive meaningful health information from a DNA test.
Medtronic promotes Amy Jo Meyer to VP of corporate comms
Meyer is leading a team handling Medtronic’s corporate reputation, thought leadership and internal communications.
CVS calls for filter detox in mental health campaign
The campaign addresses the pressure to fit certain body images, exacerbated by social media filters.
The Vaccine Project Newsletter: Still on the fence?
This week’s Haymarket Media Vaccine Project Newsletter is 2,021 words and will take you six minutes to read.
Syneos boosts data offering with RxDataScience deal
The acquisition adds analytics expertise to an organization already steeped in it.
90Ten launches in US with ex-Ketchum vice-president
90Ten has launched in the US and appointed Kate Paxton, former senior vice-president at Ketchum, to lead the stateside operation.
Queen Latifah and Novo Nordisk destigmatize obesity
Campaign US spoke with Latifah about the pharmaceutical company’s It’s Bigger Than Me campaign, inspired by different facets of her career.
The Vaccine Project Newsletter: So much hanging in the balance
This edition of the Vaccine Project Newsletter is 2,716 words long and will take eight minutes to read.
Kezar Life Sciences names Jain as IR, external affairs VP
Jain is leading IR, PR and scientific communications.
American Heart Association creates Stay Fuerte COVID-19 campaign for Hispanic community
The American Heart Association's Stay Fuerte for All campaign fights misinformation and vaccine hesitancy.
Fighting two types of T-cell lymphoma on two fronts
Kyowa Kirin’s Treat the Blood, Treat the Skin campaign attempts a simultaneous appeal to physicians and patients.
YouTube’s anti-vax ban ups pressure on tech behemoths
As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.
Finn Partners promotes Diana Scott to deputy director, NY health
The agency also upped Ariane Lovell to partner and New York health media lead.
The Vaccine Project Newsletter: Half-full glasses and the booster muddle
This week’s Vaccine Project Newsletter is 2,666 words and will take you eight minutes to read.
Blue Cross Blue Shield Association recruits Katie Wilson McBreen
McBreen has worked at the U.S. Chamber of Commerce and the National Retail Federation, as well as in the White House.
The Trevor Project rebrands for the next LGBTQ generation
Creative agency Kettle created the nonprofit organization’s ‘vibrant’ new look.
UpHealth names Ketchum AOR
The healthcare management platform is positioning itself for broader global adoption.
The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names
Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.
Bayer consolidates global $800m media account into MediaCom
WPP agency picks up key markets from rivals PHD and Dentsu.
Analysis
How employers are looking to the CDC to shape internal comms
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
Publishers fight back against misinformation
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
How TikTok is changing healthcare marketing
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
Four questions to ask in building COVID-19 vaccine messaging
Effective communications about the importance of vaccination have never been more important.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.