Some decried the lack of full integration.
Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.
French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival yesterday, while others have given it a more cautious welcome.
The Jefferson Comprehensive Concussion Center launched the Recreating the Feeling campaign on Monday.
Get America Covered is working to encourage consumers to sign up for coverage through the Affordable Care Act.
W2O's Windy City office has added three health and analytics leaders over the past six months.
The CDC has launched the first wave of its awareness campaign about prescription opioids.
PRWeek and MM&M launch the Health Influencer 50. Plus: Press events for the New York City Marathon have been cancelled in the wake of Tuesday's terror attack.
Patients want to know more about services, but some healthcare professionals are leaving them uninformed.
Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.
The HealthiHER project has commissioned a survey of women aged 30 to 60 to inform future campaigns.
The Paris-based pharma company debuted a brand campaign and signature last week.
The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.
The Trump administration widened the range of exemptions on Friday that employers can claim to end coverage of contraceptives.
DKMS is urging more young men to register to donate bone marrow or stem cells with its latest partnerships with New York Comic Con, FNTSY Sports Network, and Revolt Music Conference.
The health insurance startup launched a campaign this week that urges people to get covered.
What are the pros and cons of hosting a patient community on a social platform versus a standalone website? There's a trade-off between an external social platform's simplicity and accessibility, and the complexity and flexibility of a website dedicated specifically to the patient community
Ann Bartling has joined Tonic Life Communications as EU managing director, nearly a year after ending her 13-year stint at Edelman.
The marketing budget cuts announced this week apply only to states that rely on the federal health insurance marketplace, Healthcare.gov.
The sharp spending cuts include 90% of HHS open enrollment marketing spending.
The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.
Two of the country's biggest and best-known breast cancer organizations, Susan G. Komen and the Breast Cancer Research Foundation, are focusing on raising awareness and research money for the deadliest forms of the disease.
Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.
Organizations such as the March of Dimes and American Cancer Society have teamed up to fight the latest iteration of healthcare reform in Congress.
"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.