Latest Healthcare News

Image of Walker Zimmerman during the World Cup.

HHS calls on U.S. men’s soccer squad to give COVID boosters a leg up

Walker Zimmerman, a defender on the national team, plays the front man in a new PSA encouraging people to get the updated COVID shot.

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Twitter halts COVID-19 misinformation policy in latest business pivot

The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.

Image of Endo's app

App ditches laughs for compassion, security around private parts

Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.

LOW ANGLE PORTRAIT OF YOUNG ASIAN WOMAN USING SMARTPHONE AGAINST BEAUTIFUL BLUE SKY WITH CLOUDSCAPES, ENJOYING SUNLIGHT OUTDOORS. LIFESTYLE AND TECHNOLOGY

AGs to Apple: Protect private reproductive health data on apps

In a letter penned to Apple CEO Tim Cook, the attorneys general say Apple hasn’t done enough to protect users’ reproductive health data.

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Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam

An FTC proposal to tamp down on surveillance marketing is getting a boost from Planned Parenthood and others seeking limits on the use of health data.

Screenshot from Northwell Health's tiger campaign

How Northwell Health used a tiger to make it easier for parents to ask about guns

Firearms have overtaken motor-vehicle accidents as the leading cause of death among children and adolescents in the U.S.

News image of Elizabeth Holmes outside court

‘Do no harm’ applies to startups, too. Healthcare marketers on Elizabeth Holmes' prison sentence

See what marketers and communicators had to say about the sentencing of the ex-Theranos CEO.

Campaign screen shot from the Sickle Cell Disease Association of America.

Believe It! PSA campaign aims to boost understanding of sickle cell disease

The inherited disorder can cause acute chest syndrome, anemia and blood clots, among other issues.

Still shot from the How Are You? campaign

Maine health system asks How Are You in fight against loneliness

Northern Light Health’s latest campaign takes aim at social isolation among patients.

Still image from the Better Health campaign

Takeda, Discovery Education partner on youth health equity initiative

The program will empower students to play a role in addressing community inequities.

Image of Elon Musk and a Twitter logo.

‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente

As Musk remakes the social media platform in his own image, he risks further alienating pharma advertisers.

Emil Hill image

UnitedHealthcare hires Emil Hill as comms SVP for government programs

Hill worked at Weber Shandwick for more than 16 years.

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KFF: Overturning of Roe boosted Democratic candidates nationally and in key states during midterms

Ultimately, abortion rights proposals won out in five states that had measures on the ballot this fall.

Laura Cooper headshot

Day One Biopharmaceuticals hires Laura Cooper as head of corporate comms

The company is working on a treatment for pediatric low-grade gliomas.

Johnny Smith headshot

Roche Diagnostics brings on Johnny Smith to lead comms strategy

Smith has worked at Encompass Health and Ascension.

Clip art of rainbow waves spilling from person's head, mental health concept

Ad Council pledges $65 million to mental health awareness effort

The nonprofit is mobilizing the advertising, media and marketing industries to address a national crisis.

breakfast briefing

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Newsmaker: UnitedHealth Group’s CCO Jennifer Smoter; Porter Novelli cofounder Jack Porter dies.

Image of actor Tommy Bracco in front of a theater

Tommy Bracco takes the stage for asthma treatment Dupixent

The actor and reality TV star is in the latest iteration of the LungZone campaign.

Image of a smartphone with the TikTok app front and center.

Fact or fiction: 10 health trends making the rounds on TikTok

TikTok has emerged as the leading social media platform; home to a variety of health trends that are helpful while others are dangerous.

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7 campaigns hoping to sway voters ahead of the midterms

As the race for the House and Senate comes to a close tomorrow (Nov. 8), these campaigns are trying to sway voters in creative ways.

Analysis

Two healthcare workers at a monkeypox vaccination table

The government has a monkeypox comms problem

Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.

The Supreme Court of the United States

Uncomfortable or not, companies have to talk to employees about abortion

Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.

CDC sign

Can the CDC’s internal review staunch the credibility and comms bleeding?

The agency has acknowledged that it has a problem. Now comes the hard part.

Headshot of Jada Pinkett Smith

Alopecia organizations, influencers use Chris Rock’s Oscars joke as education tool

Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.

Stock image of president joe biden at a cabinet meeting.

Can the Biden administration reverse its pandemic policy pitfalls?

A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.