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Some of the individuals may be surprising, but true leaders are really stepping up to the plate in the fight against coronavirus – and they are doing it using authentic and empathetic communication.
Edelman has guaranteed to protect the jobs of his global agency's 6,000-strong workforce during the coronavirus outbreak, PRWeek has learned.
The role of comms in a brand new crisis.
Kuresman will lead the WPP agency’s health policy and public affairs.
The cold and flu brand is trying to kill off a different kind of disease.
Concerted and acute action must continue to be implemented if the U.S. is to avoid what happened in Italy – and communicators are crucial in getting these messages across.
PR bosses encouraged to take COVID CEO Pledge; WPP, Omnicom ask staffers to WFH.
The U.S. can come through the COVID-19 crisis, albeit not completely unscathed, but it will require robust leadership and much stronger and more effective emergency measures.
The group Communicating about Coronavirus has 125 members.
The council offered some practical advice to its member agencies on Monday.
The company is also planning to phase out the Celgene name.
Huntsworth's planned sale to private equity firm CD&R is likely to complete within five months if it receives approval from shareholders and competition authorities, Huntsworth CEO Paul Taaffe told PRWeek.
The deal pushes Matter’s annual revenue over the $25 million mark.
Phelps will accept his award at PRWeek’s gala ceremony in New York City on the evening of March 19.
Beiser left the California-based healthcare organization last week.
Winton has worked at Alkermes, Astellas, Eli Lilly and Pfizer, among other pharma notables.
The health insurer has changed up its entire leadership team and laid off hundreds of employees.
George is leading work in health IT, infectious disease management, machine learning and online education at the firm.
It's W2O's fourth acquisition in recent months.
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
Many firms' policies put little to no daylight between vaping and Big Tobacco.
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.
The pharma company has put on a full-court press in response to reports by Reuters and The New York Times.