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Latest Healthcare News
Ketchum launches Vital Health, analytics-driven services for healthcare clients
Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.
Huntsworth buys US health shop Giant Creative Strategy for $72m
Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).
The 'reluctant takeover': office move announced but progress slow on UK integration of Burson Cohn & Wolfe
Burson-Marsteller's London staff will move into Cohn & Wolfe's office in the Autumn, PRWeek understands, as the agencies' supposed merger takes on the appearance of a straightforward takeover.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
The latest PR news from Cannes. Plus: Brands speak out against border separation policy.
Worldwide news consumption via Facebook falls for the first time
Use of social media to consume news has fallen for the first time in key markets after years of continuous growth, according to a new report by the Reuters Institute for the Study of Journalism.
W2O Group brings back Keri Mattox to lead pure corp comms
It is her second stint at pure. Mattox previously worked at the firm before it was bought by W2O.
AstraZeneca reprimanded by UK drug regulator for 'misleading' press release
A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.
This nonprofit wants brands to pressure their agencies to drop tobacco clients
The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.
The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'
Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."
Ambien maker Sanofi's response to Roseanne: 'Racism is not a side effect'
The drugmaker clapped back to Roseanne Barr's comment that she was "Ambien tweeting" when she made racist remarks about Valerie Jarrett.
Health diagnostic startup Nanobiosym brings on Finn Partners as AOR
Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.
'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction
The Beating Cancer Is in Our Blood brand positioning was developed with Oberland.
GDPR and direct marketing: an opportunity for PR and comms?
The impact of GDPR on the direct marketing industry could present a huge opportunity for the PR and comms industry to meet clients' needs in a brave new world.
Breakfast Briefing: Novartis' top lawyer steps down after Cohen payments
Plus: All the winners, and all the pictures, from the PRWeek Global Awards in London.
PRWeek Global Awards 2018: winners revealed
The best of the best in global PR and communications assembled in London tonight to find out who would take home the coveted trophies at the PRWeek Global Awards 2018.
Trust in health sector takes a hit in major markets, finds Edelman research
The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.
Survey: Half of women don't focus on their own health
GCI Health, HealthyWomen, and Redbook magazine are using survey insights to inform the HealthiHer movement.
Angela Gillespie named president of W2O WCG
Gillespie is reporting to W2O president Jennifer Gottlieb.
APCO hires Nancy Turett as healthcare executive director
Turett spent 25 years at Edelman before launching her own firm in 2013.
WE acquires stake in India's Avian Media and merges with local offices
US-headquartered WE Communications has acquired a "significant" stake in leading Indian agency Avian Media and is merging its local operations into the firm to create a new business called Avian WE.
Analysis
A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog
Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.
'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
Why pharma ads are on the bench during this year's Super Bowl
For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.
A comms balancing act on the 30th World AIDS Day
Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.
Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?
The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.
News in Brief
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Jackson joins Portland to lead US health offering
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New Mexico Health Exchange picks four agencies for $6.1m account
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Burson brings on J&J, Pfizer veteran Kosminsky
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Chandler Chicco, Newlink take wraps off Saluteam practice
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Racepoint appoints PhRMA's Bennett as SVP
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Astellas names Noland business comms director for urology
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NYU Langone Medical Center picks FleishmanHillard as AOR
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Intercept Pharmaceuticals names Lazar Partners AOR
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Ruder Finn promotes several in healthcare practice
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ReviveHealth appoints Boghosian as SVP
News by email...
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Weber Shandwick buys London agency co-founded by comedian and social star David Schneider
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Greenpeace stages 'dirty' protest at Barclays HQ to highlight tar sands pipeline
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Why workplace flexibility is the way forward
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It won't be 'PR's moment' if we keep looking cheap - talking creativity with The Romans' Joe Mackay-Sinclair
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MSL UK co-CEO and influencer marketing lead to leave
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Two views on Elon Musk's 'Pedo guy' tweet and subsequent apology