Latest Healthcare News
Cristal Downing departs Johnson & Johnson to lead Merck comms, public affairs
Downing will report to CEO Rob Davis.
Leadership changes lead to attrition at the top of Ogilvy Health
Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.
Blue Shield of California brings on Sarah Iselin for public affairs role
Iselin's hire is one of several executive moves at the organization.
Valerie Corr Hanserd exits BP America for Medtronic
Corr Hanserd will align operations and supply chain issues with comms and marketing at the medical device company.
MSL names Lisa Talbot chief client officer
She comes from IPG Dxtra, where she was chief strategy officer.
Crosby retains $12 million government disease-prevention account
The Annapolis, Maryland-headquartered firm extended its relationship with the Agency for Healthcare Research and Quality for another five years.
DeepIntent fine-tunes tech to optimize ad campaigns, boost script lift
The company has been issued a patent for its Outcomes platform.
YouTube moves to bolster credible health content
The platform’s new features are designed to prioritize reliable information and combat false assertions.
Evoke hires Andy Bagnall as MD of growth
Bagnall is a veteran of Kanta Health and Prime Access.
Finn Partners picks Kristie Kuhl to lead its global health practice
Her appointment is the next step in the continued growth of the agency’s health practice.
Huntsworth’s MediStrava acquires MedEvoke
The deal bolsters the company’s medical analytics and artificial intelligence offerings.
Ogilvy Health taps Kim Johnson as global CEO
Johnson replaces Kate Cronin, who decamped last month for Moderna.
Finn Partners acquires health tech communications firm Agency Ten22
The deal will expand the capabilities of Finn's health practice and health provider service group, the firm says.
Interpublic pairs FCB Health, McCann Health networks to form IPG Health
No agency brands will be eliminated and no layoffs are expected.
Ogilvy Health names Shannon Walsh president of PR for North America
Walsh will focus on the growth of the agency's health PR footprint in the region.
Noom hires Target’s Aaron Komo as it builds marketing teams
The weight-loss brand started staffing its comms team late last year.
IABC keynote: Pfizer’s Sally Susman on how COVID-19 transformed the company’s reputation
And why a presidential debate was a low point for the company as it hustled to produce a vaccine.
Lions Health: 2021 Pharma, health and wellness winners
The Cannes Lions Health awards resumed on Monday, announcing winners in the Pharma and Health & Wellness categories.
Exclusive: WPP reveals top post-pandemic comms challenges for governments
Government comms teams are under renewed pressure due to the pandemic, with societies left divided and the emergence of ‘listening fatigue’ in relation to health messages, according to a major new report released by WPP today
Zenmark founding partners Greg Balla, Rob McDaniel join Addison Whitney
The Zenmark brand will dissolve as a result.
Analysis
How employers are looking to the CDC to shape internal comms
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
Publishers fight back against misinformation
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
How TikTok is changing healthcare marketing
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
Four questions to ask in building COVID-19 vaccine messaging
Effective communications about the importance of vaccination have never been more important.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.