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Latest Healthcare News
GCI Health names Kristin Cahill its next global CEO
Wendy Lund will depart at year's end to serve as chief communications officer at Organon.
HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
The push was put on hold last month after HHS Secretary Alex Azar called for its review.
Huntsworth buys 800-strong global medical comms group
Huntsworth has acquired Nucleus Global, one of the world’s biggest medical specialist comms groups, for an undisclosed sum.
Coronavirus Briefing: The vaccine waiting game, marketing pitch activity surges, cool COVID data visualizations
This week’s Haymarket Media Coronavirus Briefing is 1,106 words and will take you five and a half minutes to read.
GCI Health names Dawn Christian first diversity and inclusion SVP
The WPP firm is also building out a D&I team.
Kate Cronin promoted to CEO of Ogilvy Health
Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
PRWeek and MM&M unveil the 2020 Health Influencer 50
The fifth annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.
What purposeful leadership looks like in healthcare comms
The pandemic poses plenty of challenges for healthcare PR pros, but there are also opportunities.
Y&R PR rebrands as Goodfuse
The firm also hired Gregg Trueman to build its West Coast presence.
W2O acquires Starpower to expand influencer marketing chops
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
CDC hires Golin to support international initiatives
The IPG firm will work on media and social media for the CDC’s Center for Global Health.
Johnson & Johnson picks Golin to handle North America Skin Health PR
The IPG agency will build strategic earned media, social media and influencer plans for J&J’s Neutrogena, Clean & Clear and Aveeno brands in the U.S.
W2O acquires research consulting firm Elysia Group
W2O’s buying spree continues after gobbling up social analytics firm Symplur and advertising and medical education shop 21Grams this year.
Doctors find safe spaces to discuss mental health in FCB Health initiative Disappearing Doctors
The effort was born from one startling statistic: about 400 physicians die each year from suicide.
California $6m tobacco-control campaign decision under appeal
The state is reviewing its call to award the seven-figure campaign to Rally.
Johnson & Johnson urges patients not to delay healthcare due to COVID-19
J&J's medical devices unit is spearheading the campaign, My Health Can't Wait.
Relief for stressed voters: Excedrin creates Election Headache Kit
These are going to be popular over the next few months.
Two agency groups face off in Walgreens Boots Alliance global review
Race heats up for U.S. pharmacy giant's integrated account.
WebMD partners with Twitter to showcase health content
The collaboration is Twitter's first health content partnership.
NYC’s MTA debuts artful pro-mask campaign
The effort is part of the agency's ongoing Project Respect push.
Analysis
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
Talk to everyone: Breaking down Fauci’s media relations strategy
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
Kicking the habit: Most large agencies swear off e-cigarette clients
Many firms' policies put little to no daylight between vaping and Big Tobacco.
