Latest Healthcare News
How agencies are addressing mental health in the workplace — and what they can do better
Agencies are taking increased steps to support the mental health and well-being of their employees. But simply offering unlimited paid time off or adding an ERG won’t cut it, according to creative talent.
Calcium+Company buys scientific comms agency CSG Health Group
Calcium+Company CEO Judy Capano said the CSG purchase marks the latest milestone in the firm’s ongoing expansion and transformation efforts.
Aaron Radelet to depart Walgreens Boots Alliance after four years
Radelet will be replaced as CCO by Beth Leonard, chief corporate affairs officer at EmblemHealth.
Healthcare comms expert Steven Immergut dies at age 56
Immergut worked at Bayer and Pfizer, as well as the FDA during the Obama administration.
Disinformation is the new pandemic
Pfizer’s comms chief Sally Susman addressed the Project Veritas sting and other big issues for PR professionals as part of PRWeek’s first live podcast, in conversation with Richard Edelman.
Why flexibility is key to solving the nursing shortage crisis
Nurses shared why they’ve been leaving the profession in droves at the PRWeek Healthcare Conference + Awards.
How Planned Parenthood leaned into data and analytics to reach stakeholders
The fireside chat with Planned Parenthood’s VP of communications at PRWeek’s second-annual Healthcare Conference focused on the impact of the reversal of Roe v. Wade.
Hot influencers and Grindr: Communicating safety info during the mpox public health emergency
Communications leaders from the dating app and Springboard HealthLab shared their experiences at PRWeek’s Healthcare Conference.
Voltaren shows how loved ones improve caregivers’ wellbeing
The brand measured wellbeing with an Emotiv EEG headset, which it featured in the campaign.
Havas VX encourages high schoolers to Make Your Mark
Havas VX is working with the career and technical public art school in New York City to attract a diverse swath of junior talent to the healthcare marketing.
French/West/Vaughan builds momentum for Ride for Mental Health
The firm is helping the event rebound from the COVID-19 pandemic by emphasizing that it’s a fun weekend for participants.
Bioré apologizes for TikTok influencer mentioning school shooting in ad
Bioré Skincare issued a statement on Saturday night apologizing for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived.
Syneos’ Chandler Chicco Agency promotes Andrea Dagger to head of strategy, US PR
Anna Khersonsky and Alison Aromando were named MD and head of client service, respectively.
Andy Cohen recreates a famous nude photo to raise skin cancer awareness
EltaMD hired Cohen to again put on his birthday suit — this time with sunscreen — for the campaign.
Healthline, Healio team to combat health misinformation
Social Checkup, which will feature targeted content from Healthline and Healio, is an exclusive offering to Publicis Health Media clients.
St. Jude campaign says you can Have More in Memphis
The pediatric healthcare organization recently unveiled its promotional campaign highlighting Memphis and the surrounding metropolitan area.
Pfizer product PR still up for grabs
Despite assigning major accounts to two holding companies, the drugmaker is ‘still considering’ a product PR partner.
AstraZeneca to boost Move Forward campaign for Fasenra for Asthma Awareness Month
The company is bringing back the motorcycle from its Move Forward ads for a booth at the American Thoracic Society conference.
Inizio elevates Matt Lewis to global AI chief
Inizio's medical division also bumped Paul Hatton to president of medical analytics, Lewis’ former role.
How Bayer is making the color red less scary
The Seeing Red campaign shows women embracing the color, which can also be associated with heavy menstrual bleeding.
Analysis
The 10 biggest communications lessons from the COVID-19 public health emergency
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
How PR agencies are preparing for post-public health emergency messaging
Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.
The government has a monkeypox comms problem
Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.
Uncomfortable or not, companies have to talk to employees about abortion
Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.
-
Pride in PR
-
Gen Zeitgeist
-
Healthcare Conference + Awards
-
Global Awards
-
Agency Business Report
-
PRDecoded
-
Crisis Comms Conference
-
Purpose Awards
-
Women of Distinction
-
PRWeek US Awards
-
Salary Survey
-
The Future of Work
-
Dashboard 25
-
Brand Entertainment Awards
-
Best Places to Work
-
Hall of Fame
-
Health Influencer 30
-
Bellwether Survey
-
Changemakers
-
40 Under 40
-
The Power List
-
Webinars
-
Podcasts
-
Subscribe to PRWeek