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Latest Healthcare News
Kate Cronin promoted to CEO of Ogilvy Health
Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
PRWeek and MM&M unveil the 2020 Health Influencer 50
The fifth annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.
What purposeful leadership looks like in healthcare comms
The pandemic poses plenty of challenges for healthcare PR pros, but there are also opportunities.
Y&R PR rebrands as Goodfuse
The firm also hired Gregg Trueman to build its West Coast presence.
W2O acquires Starpower to expand influencer marketing chops
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
CDC hires Golin to support international initiatives
The IPG firm will work on media and social media for the CDC’s Center for Global Health.
Johnson & Johnson picks Golin to handle North America Skin Health PR
The IPG agency will build strategic earned media, social media and influencer plans for J&J’s Neutrogena, Clean & Clear and Aveeno brands in the U.S.
W2O acquires research consulting firm Elysia Group
W2O’s buying spree continues after gobbling up social analytics firm Symplur and advertising and medical education shop 21Grams this year.
Doctors find safe spaces to discuss mental health in FCB Health initiative Disappearing Doctors
The effort was born from one startling statistic: about 400 physicians die each year from suicide.
California $6m tobacco-control campaign decision under appeal
The state is reviewing its call to award the seven-figure campaign to Rally.
Johnson & Johnson urges patients not to delay healthcare due to COVID-19
J&J's medical devices unit is spearheading the campaign, My Health Can't Wait.
Relief for stressed voters: Excedrin creates Election Headache Kit
These are going to be popular over the next few months.
Two agency groups face off in Walgreens Boots Alliance global review
Race heats up for U.S. pharmacy giant's integrated account.
WebMD partners with Twitter to showcase health content
The collaboration is Twitter's first health content partnership.
NYC’s MTA debuts artful pro-mask campaign
The effort is part of the agency's ongoing Project Respect push.
HHS comms aides interfered with CDC COVID-19 reports: Politico
Politically appointed comms aides demanded and received the right to review HHS and CDC communications with doctors and the public, according to media reports.
Democrats want more info about about $250m HHS COVID-19 campaign
They’re concerned it could be a de facto Trump campaign ad.
American Lung Association campaign urges parents to talk about vaping with teens
The American Lung Association launched a vaping campaign in partnership with the Ad Council and created by Hill Holliday.
Fors Marsh Group wins $250m-plus HHS contract for campaign to ‘defeat despair’
The federal department asked bidding firms to craft a campaign that would “inspire hope” amid the pandemic. Critics worry it could be politicized.
HHS plans mega $250m ‘defeat despair’ COVID-19 campaign
However, critics are marveling at the size of the push and worrying it will be politicized.
Analysis
‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
Talk to everyone: Breaking down Fauci’s media relations strategy
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
Kicking the habit: Most large agencies swear off e-cigarette clients
Many firms' policies put little to no daylight between vaping and Big Tobacco.
Why mental health advocates are backing Burger King's Unhappy Meals
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.
