Latest Healthcare News

Havas Formula named PR AOR for Colorado Center for Reproductive Medicine

Havas Formula named PR AOR for Colorado Center for Reproductive Medicine

The agency began working with the national reproductive center this month.

Sanofi revamps web presence as part of Empowering Life campaign

Sanofi revamps web presence as part of Empowering Life campaign

The company is also looking to better combine its web and social media presence.

PhRMA takes Let's Talk About Cost campaign to the public

PhRMA takes Let's Talk About Cost campaign to the public

PhRMA wants to clear the air about drug pricing with the consumer-focused extension of the Let's Talk About Cost campaign.

Golin loses batch of senior London staff but wins extension with energy client

Golin loses batch of senior London staff but wins extension with energy client

Marketing and talent lead Jane Fordham and head of digital Alex Brittain (pictured) are among a spate of senior figures leaving Golin's London office, although the business has recently been boosted after successfully re-pitching for npower.

Former adviser to David Cameron promoted to Google EMEA comms helm

Former adviser to David Cameron promoted to Google EMEA comms helm

Google's new EMEA comms and public affairs head has been confirmed as Tim Chatwin, an internal hire who has been with the company since 2011.

ABC News' Dan Childs joins Bayer in external comms role

ABC News' Dan Childs joins Bayer in external comms role

Childs has worked at the network news division for more than a decade.

W2O hires Edelman's Rita Glaze to lead value, pricing, market access practice

W2O hires Edelman's Rita Glaze to lead value, pricing, market access practice

Glaze worked in Edelman's market access practice for more than seven years.

Easterseals Southern California campaign aims to change perceptions of disabilities

Easterseals Southern California campaign aims to change perceptions of disabilities

The nonprofit worked with creative agency E/LA on the push.

Burson-Marsteller UK poaches MSLGroup's Avril Lee to lead healthcare

Burson-Marsteller UK poaches MSLGroup's Avril Lee to lead healthcare

Burson-Marsteller has appointed MSLGroup's EMEA head of healthcare to lead its own health practice in the UK, PRWeek has learned.

Pfizer UK public affairs lead joins Edelman

Pfizer UK public affairs lead joins Edelman

Alan Maine has joined Edelman as a senior director in its London health team.

Farm Journal Media partners with WPP firms on Trust in Food campaign

Farm Journal Media partners with WPP firms on Trust in Food campaign

WPP was brought on to help with consumer education about the food industry.

Golin appointed to develop global corporate narrative of Merck (the German one)

Golin appointed to develop global corporate narrative of Merck (the German one)

Golin's London office has been appointed to a project to develop a corporate narrative for German drugs giant Merck KGaA, which in recent years has stepped up efforts to differentiate itself from the US pharma firm of the same name.

Somatix picks Finn Partners as marcomms AOR

Somatix picks Finn Partners as marcomms AOR

Somatix is a digital health platform that tracks movements through smartwatches.

Jennifer Gottlieb named W2O Group president

Jennifer Gottlieb named W2O Group president

She is overseeing three of the network's agencies in the newly created role.

Editor's blog: How will "the Mikes" spend their money?

Editor's blog: How will "the Mikes" spend their money?

There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.

VA reaches out to agencies about recruitment campaign

VA reaches out to agencies about recruitment campaign

The Department of Veteran Affairs issued an RFI at the end of November for a nationwide healthcare professional recruitment campaign.

Merck comms head Adele Ambrose to retire

Merck comms head Adele Ambrose to retire

VP of investor relations Teri Loxam will take over Ambrose's role in January.

Kaiser Permanente hires Kathy Beiser as chief comms officer

Kaiser Permanente hires Kathy Beiser as chief comms officer

Beiser previously held leadership roles at Edelman, Hilton, Discover, and Burson-Marsteller.

FDA campaign reframes quitting for smokers

FDA campaign reframes quitting for smokers

The Every Try Counts campaign to change how smokers see their last attempt to quit.

Janssen makes cancer info easy to find on the web

Janssen makes cancer info easy to find on the web

The pharma unit of J&J launched the Cancer.com website this week.

Analysis

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Why pharma ads are on the bench during this year's Super Bowl

Why pharma ads are on the bench during this year's Super Bowl

For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.

A comms balancing act on the 30th World AIDS Day

A comms balancing act on the 30th World AIDS Day

Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.