Jones will also oversee the agency's pharma sector teams.
The Nashville-based exec talks creative work pre- and mid-pandemic, agency challenges and transitioning
This week’s Vaccine Project Newsletter is 2,382 words and will take seven minutes to read.
The powerful PSA, created by BBDO New York, puts a somber spin on Katy Perry’s hit song.
The agency also said that it hired more than 600 people.
She’s also a veteran of Marina Maher Communications and Weber Shandwick.
Pharma multinational AstraZeneca has hired Chris Calland as global director of media relations for its oncology portfolio, PRWeek has learned.
She’s building out a dedicated team at the agency as a member of its executive leadership.
Edwards is stepping into the role of executive chairman.
Actor Annie Murphy lends her voice to the birth control product campaign.
Black and Hispanic communities are lagging in getting vaccinated. How these organizations are trying to change that
Healthcare organizations are using personal connections and non-medical endorsers to convince hold-outs to get COVID-19 vaccines.
This week’s Vaccine Project Newsletter is 2,474 words and will take you eight minutes to read.
Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.
The series is designed to highlight the health disparities and suboptimal outcomes experienced by Black women across a range of conditions.
Walgreens is working with VMLY&R and Mediacom for the creative and marketing aspects of the campaign, and H+K Strategies and CGI Health on the PR, earned media and social media components.
This edition of the Vaccine Project Newsletter is 2,306 words long and will take you six minutes to read.
Marketing and communications pros react to Pfizer branding its COVID-19 vaccine as Comirnaty.
The mobile health company hosted a Brooklyn block party to reach communities of color.
The continued impact of COVID-19, vaccine roll-outs, booster shots and health equity plus groundbreaking technological innovation mean healthcare is a more ubiquitous factor than ever across communications.
This edition of the Vaccine Project Newsletter is 2,836 words long and will take you nine minutes to read.
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
Effective communications about the importance of vaccination have never been more important.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.