Latest Healthcare News
HHS calls on U.S. men’s soccer squad to give COVID boosters a leg up
Walker Zimmerman, a defender on the national team, plays the front man in a new PSA encouraging people to get the updated COVID shot.
Twitter halts COVID-19 misinformation policy in latest business pivot
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
App ditches laughs for compassion, security around private parts
Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.
AGs to Apple: Protect private reproductive health data on apps
In a letter penned to Apple CEO Tim Cook, the attorneys general say Apple hasn’t done enough to protect users’ reproductive health data.
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
An FTC proposal to tamp down on surveillance marketing is getting a boost from Planned Parenthood and others seeking limits on the use of health data.
How Northwell Health used a tiger to make it easier for parents to ask about guns
Firearms have overtaken motor-vehicle accidents as the leading cause of death among children and adolescents in the U.S.
‘Do no harm’ applies to startups, too. Healthcare marketers on Elizabeth Holmes' prison sentence
See what marketers and communicators had to say about the sentencing of the ex-Theranos CEO.
Believe It! PSA campaign aims to boost understanding of sickle cell disease
The inherited disorder can cause acute chest syndrome, anemia and blood clots, among other issues.
Maine health system asks How Are You in fight against loneliness
Northern Light Health’s latest campaign takes aim at social isolation among patients.
Takeda, Discovery Education partner on youth health equity initiative
The program will empower students to play a role in addressing community inequities.
‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
As Musk remakes the social media platform in his own image, he risks further alienating pharma advertisers.
UnitedHealthcare hires Emil Hill as comms SVP for government programs
Hill worked at Weber Shandwick for more than 16 years.
KFF: Overturning of Roe boosted Democratic candidates nationally and in key states during midterms
Ultimately, abortion rights proposals won out in five states that had measures on the ballot this fall.
Day One Biopharmaceuticals hires Laura Cooper as head of corporate comms
The company is working on a treatment for pediatric low-grade gliomas.
Roche Diagnostics brings on Johnny Smith to lead comms strategy
Smith has worked at Encompass Health and Ascension.
Ad Council pledges $65 million to mental health awareness effort
The nonprofit is mobilizing the advertising, media and marketing industries to address a national crisis.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Newsmaker: UnitedHealth Group’s CCO Jennifer Smoter; Porter Novelli cofounder Jack Porter dies.
Tommy Bracco takes the stage for asthma treatment Dupixent
The actor and reality TV star is in the latest iteration of the LungZone campaign.
Fact or fiction: 10 health trends making the rounds on TikTok
TikTok has emerged as the leading social media platform; home to a variety of health trends that are helpful while others are dangerous.
7 campaigns hoping to sway voters ahead of the midterms
As the race for the House and Senate comes to a close tomorrow (Nov. 8), these campaigns are trying to sway voters in creative ways.
Analysis
The government has a monkeypox comms problem
Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.
Uncomfortable or not, companies have to talk to employees about abortion
Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.
Can the CDC’s internal review staunch the credibility and comms bleeding?
The agency has acknowledged that it has a problem. Now comes the hard part.
Alopecia organizations, influencers use Chris Rock’s Oscars joke as education tool
Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.
Can the Biden administration reverse its pandemic policy pitfalls?
A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.
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