Latest Healthcare News

Gilead names Michael Boyd VP of government affairs, policy

Gilead names Michael Boyd VP of government affairs, policy

Boyd has worked at AbbVie, Pfizer, and Schering-Plough.

Durex urges young people to have sex and save lives in earned media campaign

Durex urges young people to have sex and save lives in earned media campaign

Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.

Six principles to help guide a progressive health tech communications strategy

Six principles to help guide a progressive health tech communications strategy

In a slow-moving, heavily regulated industry, an innovative approach is key.

Apple's Laura Newell joins Collective Health as head of comms

Apple's Laura Newell joins Collective Health as head of comms

She started in October at the disruptive healthcare company.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Health Influencer 50; Gab offline; Musk says costly tweet "worth it."

PRWeek and MM&M unveil the 2018 Health Influencer 50

PRWeek and MM&M unveil the 2018 Health Influencer 50

The third annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.

The death of horizontality

The death of horizontality

WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.

North East agency ramarketing expands into US on back of client wins

North East agency ramarketing expands into US on back of client wins

North East life sciences and pharmaceutical marketing and PR agency, ramarketing, is expanding into the US on the back of three client wins.

Ex-Havas comms chief takes new role at WPP Health & Wellness International

Ex-Havas comms chief takes new role at WPP Health & Wellness International

Suzie Warner, former head of global comms for Havas Media Group, has joined WPP Health & Wellness network in the new role of head of communications.

Porter Novelli named AOR for biotech firm Editas Medicine

Porter Novelli named AOR for biotech firm Editas Medicine

Editas was looking for communications support in taking drugs from the research stage to testing.

#LikeAGirl, Go Red for Women dominate PRWeek 20th anniversary 'best campaign' poll

#LikeAGirl, Go Red for Women dominate PRWeek 20th anniversary 'best campaign' poll

The two efforts ran neck-in-neck to the end of voting.

Huntsworth Health's Evoke to acquire market access firm Navience

Huntsworth Health's Evoke to acquire market access firm Navience

Evoke parent company Huntsworth paid $24 million for the agency.

Porter Novelli bags $47.7 million Medicare open enrollment push

Porter Novelli bags $47.7 million Medicare open enrollment push

The contract is part of a $900 million Health and Human Services IDIQ for which Porter was selected, along with three other firms.

The weight is over: Weight Watchers changes name to WW

The weight is over: Weight Watchers changes name to WW

The brand has also adopted the "wellness that works" tagline.

'PR is having its moment in the sun, despite confidence crisis' - senior adland exec

'PR is having its moment in the sun, despite confidence crisis' - senior adland exec

Public relations is suffering from a crisis of confidence despite others in the marcoms mix regarding the discipline as having its "moment in the sun".

Burson Cohn & Wolfe promotes Jillian Janaczek to New York head

Burson Cohn & Wolfe promotes Jillian Janaczek to New York head

The firm has also upped Rachi Govil to New York healthcare practice leader.

Brands in motion: Brexit Britain responds better to 'rational' comms

Brands in motion: Brexit Britain responds better to 'rational' comms

Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.

ICR buys Continuum Health Communications

ICR buys Continuum Health Communications

Continuum will retain its brand, and its founder will join ICR as an MD.

Oscar Health's former comms head Khan Shoieb launches Cycle

Oscar Health's former comms head Khan Shoieb launches Cycle

The communications firm is aimed at founders of early stage healthcare startups.

BCW extends work with tobacco giant in potential conflict with pharma clients

BCW extends work with tobacco giant in potential conflict with pharma clients

Burson Cohn & Wolfe (BCW) has extended its PR work for tobacco giant Philip Morris International (PMI), PRWeek understands.

Analysis

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Why pharma ads are on the bench during this year's Super Bowl

Why pharma ads are on the bench during this year's Super Bowl

For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.

A comms balancing act on the 30th World AIDS Day

A comms balancing act on the 30th World AIDS Day

Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.