Information Links
Latest Healthcare News
Animated Northwell Health ad shows badass little girl uniting New York amid pandemic
"New Yorkers are strong individuals, and we want to continue to provide positive visuals and messages and reassure them that we will persevere."
FTI Consulting names Bob Josephson healthcare, life science MD
He’s a veteran of Purdue Pharma, WWE and FEMA.
Michael Phelps, Panasonic team up for Mental Health Awareness Month
They are providing social-emotional curricula to Boys & Girls Clubs.
3 agency entries for New York governor Andrew Cuomo's mask PSA
Cuomo called for a free-to-enter contest to produce work telling residents to wear a mask.
Ad Council effort tells young people to be there for each other, even from afar
Droga5 created this phase of the national suicide prevention campaign Seize the Awkward.
Coronavirus Briefing: Testing, connectivity and naked healthcare workers
Today’s Coronavirus Briefing is 1,117 words and will take you six minutes to read.
Walgreens Boots Alliance starts global search for marcomms agency
The review is part of a broader digital transformation at the company.
Telehealth startup MedSign names Hudson Cutler global AOR
The company is behind the Qortex Telehealth platform.
Agency holding companies buckle up for tough ride ahead
The culmination of Q1 financial results season shed light on the performance and strategies of the main marketing services networks – with bright spots dotted among inevitable caution.
Blue Shield of California, DoSomething.org support teen mental health during COVID-19
The insurer and nonprofit created a platform where teens can share stress and anxiety tips during the pandemic.
Facebook criticized for 'pseudoscience' ad-targeting category
The platform has paused availability of other ad-targeting categories after this was exposed.
CVS Health names Kym White chief comms officer
White led the CVS Health account during her time at Edelman.
Cancer detector Grail hires Matt Burns as communications leader
Burns was Health Care Service Corporation’s comms chief.
Amy Lyons joins startup Sherlock Biosciences to lead comms
Lyons was previously managing partner at Shift Communications.
W2O lines up behind ventilator and philanthropic initiatives
The agency is offering communications and web development support for COVID-19 programs.
Ancestry names Zeno Group U.S. AOR
The firm is handling work including corporate, health and consumer comms.
Exclusive: 90TEN acquired by Envision Pharma Group
Specialist healthcare agency 90TEN has been acquired by medical comms and technology company Envision Pharma Group, PRWeek can reveal.
Caregivers took many of the photos in Providence's pandemic PSA
The MullenLowe LA spot, which will appear in seven Western states, shows healthcare workers from inside the hospitals.
W2O, California Life Sciences Association develop COVID-19 media tracking tool
The platform collects the most relevant content for healthcare providers, life science companies and other groups.
When the going gets tough, the tough get going
Some of the individuals may be surprising, but true leaders are really stepping up to the plate in the fight against coronavirus – and they are doing it using authentic and empathetic communication.
Analysis
Talk to everyone: Breaking down Fauci’s media relations strategy
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
Kicking the habit: Most large agencies swear off e-cigarette clients
Many firms' policies put little to no daylight between vaping and Big Tobacco.
Why mental health advocates are backing Burger King's Unhappy Meals
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.
Eugene the Egg revealed as 'cracking campaign' for mental health
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.
