Latest Healthcare News

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How agencies are addressing mental health in the workplace — and what they can do better

Agencies are taking increased steps to support the mental health and well-being of their employees. But simply offering unlimited paid time off or adding an ERG won’t cut it, according to creative talent.

Combined headshots of CSG executives

Calcium+Company buys scientific comms agency CSG Health Group

Calcium+Company CEO Judy Capano said the CSG purchase marks the latest milestone in the firm’s ongoing expansion and transformation efforts.

Aaron Radelet headshot

Aaron Radelet to depart Walgreens Boots Alliance after four years

Radelet will be replaced as CCO by Beth Leonard, chief corporate affairs officer at EmblemHealth.

Headshot of Steven Immergut

Healthcare comms expert Steven Immergut dies at age 56

Immergut worked at Bayer and Pfizer, as well as the FDA during the Obama administration.

Disinformation is the new pandemic

Pfizer’s comms chief Sally Susman addressed the Project Veritas sting and other big issues for PR professionals as part of PRWeek’s first live podcast, in conversation with Richard Edelman.

L-R: PRWeek's Steve Barrett and connectRN's Andrea Zellen and Ted Jeanloz.

Why flexibility is key to solving the nursing shortage crisis

Nurses shared why they’ve been leaving the profession in droves at the PRWeek Healthcare Conference + Awards.

L-R: PRWeek's Jess Ruderman and Planned Parenthood's Adrienne Verrilli at PRWeek's Healthcare Conference. (Photo credit: Brandon Doerrer).

How Planned Parenthood leaned into data and analytics to reach stakeholders

The fireside chat with Planned Parenthood’s VP of communications at PRWeek’s second-annual Healthcare Conference focused on the impact of the reversal of Roe v. Wade.

Image from PRWeek's Healthcare Conference

Hot influencers and Grindr: Communicating safety info during the mpox public health emergency

Communications leaders from the dating app and Springboard HealthLab shared their experiences at PRWeek’s Healthcare Conference.

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Voltaren shows how loved ones improve caregivers’ wellbeing

The brand measured wellbeing with an Emotiv EEG headset, which it featured in the campaign.

Headshot of Sharon Howard-Butler

Havas VX encourages high schoolers to Make Your Mark

Havas VX is working with the career and technical public art school in New York City to attract a diverse swath of junior talent to the healthcare marketing.

Image of participating bike riders.

French/West/Vaughan builds momentum for Ride for Mental Health

The firm is helping the event rebound from the COVID-19 pandemic by emphasizing that it’s a fun weekend for participants.

Smart phone displaying TikTok logo

Bioré apologizes for TikTok influencer mentioning school shooting in ad

Bioré Skincare issued a statement on Saturday night apologizing for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived.

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Syneos’ Chandler Chicco Agency promotes Andrea Dagger to head of strategy, US PR

Anna Khersonsky and Alison Aromando were named MD and head of client service, respectively.

screenshot of Andy Cohen's Instagram photo

Andy Cohen recreates a famous nude photo to raise skin cancer awareness

EltaMD hired Cohen to again put on his birthday suit — this time with sunscreen — for the campaign.

Stock art of misinformaiton

Healthline, Healio team to combat health misinformation

Social Checkup, which will feature targeted content from Healthline and Healio, is an exclusive offering to Publicis Health Media clients.

Have More in Memphis logo

St. Jude campaign says you can Have More in Memphis

The pediatric healthcare organization recently unveiled its promotional campaign highlighting Memphis and the surrounding metropolitan area.

Image of the Pfizer logo at a stock exchange.

Pfizer product PR still up for grabs

Despite assigning major accounts to two holding companies, the drugmaker is ‘still considering’ a product PR partner.

Image from the Fasenra asthma medication camapign

AstraZeneca to boost Move Forward campaign for Fasenra for Asthma Awareness Month

The company is bringing back the motorcycle from its Move Forward ads for a booth at the American Thoracic Society conference.

L-R: Paul Hatton and Matt Lewis.

Inizio elevates Matt Lewis to global AI chief

Inizio's medical division also bumped Paul Hatton to president of medical analytics, Lewis’ former role.

Image of a Bayer building in Germany

How Bayer is making the color red less scary

The Seeing Red campaign shows women embracing the color, which can also be associated with heavy menstrual bleeding.

Analysis

Times Square street view with COVID-19 billboards

The 10 biggest communications lessons from the COVID-19 public health emergency

From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.

Image of a woman using a smartphone in the subway.

‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink

Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.

People walking by COVID-19 testing signage

How PR agencies are preparing for post-public health emergency messaging

Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

Two healthcare workers at a monkeypox vaccination table

The government has a monkeypox comms problem

Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.

The Supreme Court of the United States

Uncomfortable or not, companies have to talk to employees about abortion

Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.