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Latest Healthcare News
W2O plucks a rival’s digital chief, two other tech vets
Jo Ann Saitta, Larry Mickelberg (pictured) and Marcos Mendell are joining the healthcare specialist network.
Lenovo’s Torod Neptune to join Medtronic as global communications leader
Neptune has led communications at Lenovo since 2017.
Pfizer, Dini von Mueffling Communications launch vaccine confidence campaign
The campaign debuts on social media on Tuesday and later on national TV.
Alaska to spend $3.2m on COVID-19 PR, ads
Its Department of Health and Human Services has inked contracts with at least two in-state shops.
W2O snaps up two firms as part of ongoing data push
The acquisitions would bolster the firm's data and analytics offering.
Rabin Martin names Robert Mallett CEO
Current chief executive Jeffrey Sturchio will become chairman.
IBM CMO Michelle Peluso to join CVS Health as chief customer officer
Peluso was IBM’s SVP of digital sales and CMO.
SKDKnickerbocker names Erin Weinstein to co-lead healthcare comms
Loren Riegelhaupt also leads the agency’s healthcare work.
Steve Barrett on PR: Let’s make America healthy again
If 2021 is to be a better year than 2020, federal, state and local government and other institutions need to step up and do a lot better.
How LaunchSquad helped bring the first at-home, non-prescription COVID-19 test kit to market
Australian company Ellume is set to release the first round of tests in stores in January.
Little Lungs anti-smoking push adds celebrity muscle
The COVID-era iteration of the campaign warns teens about the consequences of smoking cigarettes.
Coronavirus Briefing: Vaccines rolled out, sleeves rolled up, calls for action
This week’s Coronavirus Briefing is 1,884 words and will take you eight minutes to read.
WPP and Walgreens Boots Alliance on client-agency model that won $600m pitch
Data, diversity, in-housing and 'outcomes-based' remuneration were all on the client's agenda.
Behind the birth of W2O’s diversity, equity and inclusion practice
The firm has moved aggressively to place DE&I at the heart of its mission -- and the mission of its clients.
The comms plan behind Moderna’s COVID-19 vaccine
A tiny team of three focuses on transparency as the vaccine is submitted for emergency use authorization.
PRWeek Hall of Famers offer advice for the next generation
Four honorees on the biggest lessons they’ve learned.
Haymarket Media Coronavirus Briefing Special Edition: The vaccines
In this Special Edition of the Haymarket Media Coronavirus Briefing, we take a close look at the vaccines, the planned rollout, the obstacles that stand in the way of public acceptance and the educational messaging that will be needed.
GCI Health names Kristin Cahill its next global CEO
Wendy Lund will depart at year's end to serve as chief communications officer at Organon.
HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
The push was put on hold last month after HHS Secretary Alex Azar called for its review.
Huntsworth buys 800-strong global medical comms group
Huntsworth has acquired Nucleus Global, one of the world’s biggest medical specialist comms groups, for an undisclosed sum.
Analysis
Four questions to ask in building COVID-19 vaccine messaging
Effective communications about the importance of vaccination have never been more important.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
Talk to everyone: Breaking down Fauci’s media relations strategy
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
