After experiencing a surge in reputation during the COVID-19 pandemic, the view of Big Pharma in the public eye may have returned to normal.
The push highlights tough working conditions that have gotten worse.
Associate VP of comms Aimee Thunberg details strategy from the moment of the tragedy to three days later.
A video released this week features an alleged Pfizer executive saying that the drugmaker is exploring ways to mutate the COVID-19 virus.
Smarty focuses on healthcare and medical device marketing.
Given Snapchat’s appeal among young people, the Ad Council enlisted its help promoting fentanyl awareness campaigns over the past year.
The film uses a Lou Reed classic to emphasize the mental health support pets give their owners.
The ‘Star Trek’ star has spoken about his hearing disorder for more than a quarter-century.
The global health agency called on countries to “prevent, detect and respond” to incidents of contaminated medical products that put consumers at grave risk.
Life sciences collective NPG Health is launching in tandem with marketing agency Bliss Bio Health, both of which will focus on R&D research, medical education and advertising.
Arthur Sadoun discusses his cancer diagnosis, why he made it public and how leaders can support his high-profile initiative to end cancer stigma in the workplace.
The pharma giant’s commercial features America’s premier homemaker, a bivalent COVID-19 vaccine and a sword.
Elliot Dunster, executive director of corporate affairs and devolved nations at the Association of the British Pharmaceutical Industry (ABPI), has been appointed executive director of comms at the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA).
The “unResignation letter” calls on nurses to recommit to the profession while pressuring employers to make changes to the career.
The internship partnership was deemed such a success that both organizations have agreed to do it again this summer.
Former Pfizer exec Melissa Gunn wants to use data to transform the pharma industry as she joins Constellation
Gunn, the former head of global oncology strategy at Pfizer and SVP of customer success at ConcertAI, will lead the company’s pharmaceutical division in the new role.
Bell has worked at the app for athletes since May 2021.
Imperato, who has led the firm since the combination of Burson-Marsteller and Cohn & Wolfe, will step down once her successor is found.
The firm said PRotein will be led by Calcium managing director Stacey Gandler.
The Bad Meds campaign from the Alliance of Safe Online Pharmacies Foundation and the National Association of Boards of Pharmacy targets illegal online pharmacies.
Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.
Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.
The agency has acknowledged that it has a problem. Now comes the hard part.
Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.
A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.