The firm has also upped Rachi Govil to New York healthcare practice leader.
Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.
Continuum will retain its brand, and its founder will join ICR as an MD.
The communications firm is aimed at founders of early stage healthcare startups.
Burson Cohn & Wolfe (BCW) has extended its PR work for tobacco giant Philip Morris International (PMI), PRWeek understands.
Olson, who previously worked for United Continental Holdings and Starbucks, said he landed the job with "zero healthcare experience."
Mohan was previously head of global drug-development communications.
The partnership will give Kyne a presence in Mexico, Argentina, and Colombia.
Mary Manna Anderson has joined Haymarket to lead its medical education business.
The 11-person firm based in Westchester focuses on OTC brands.
Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.
Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).
The 'reluctant takeover': office move announced but progress slow on UK integration of Burson Cohn & Wolfe
Burson-Marsteller's London staff will move into Cohn & Wolfe's office in the Autumn, PRWeek understands, as the agencies' supposed merger takes on the appearance of a straightforward takeover.
The latest PR news from Cannes. Plus: Brands speak out against border separation policy.
Use of social media to consume news has fallen for the first time in key markets after years of continuous growth, according to a new report by the Reuters Institute for the Study of Journalism.
It is her second stint at pure. Mattox previously worked at the firm before it was bought by W2O.
A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.
The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.
The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'
Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."
The drugmaker clapped back to Roseanne Barr's comment that she was "Ambien tweeting" when she made racist remarks about Valerie Jarrett.
Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.
Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.
The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.