Latest Healthcare News

Burson Cohn & Wolfe promotes Jillian Janaczek to New York head

Burson Cohn & Wolfe promotes Jillian Janaczek to New York head

The firm has also upped Rachi Govil to New York healthcare practice leader.

Brands in motion: Brexit Britain responds better to 'rational' comms

Brands in motion: Brexit Britain responds better to 'rational' comms

Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.

ICR buys Continuum Health Communications

ICR buys Continuum Health Communications

Continuum will retain its brand, and its founder will join ICR as an MD.

Oscar Health's former comms head Khan Shoieb launches Cycle

Oscar Health's former comms head Khan Shoieb launches Cycle

The communications firm is aimed at founders of early stage healthcare startups.

BCW extends work with tobacco giant in potential conflict with pharma clients

BCW extends work with tobacco giant in potential conflict with pharma clients

Burson Cohn & Wolfe (BCW) has extended its PR work for tobacco giant Philip Morris International (PMI), PRWeek understands.

Steward Health Care names Jim Olson comms head

Steward Health Care names Jim Olson comms head

Olson, who previously worked for United Continental Holdings and Starbucks, said he landed the job with "zero healthcare experience."

Novartis ups Sreejit Mohan to global head of external communications

Novartis ups Sreejit Mohan to global head of external communications

Mohan was previously head of global drug-development communications.

Kyne partners with Agora to expand reach to Latin America

Kyne partners with Agora to expand reach to Latin America

The partnership will give Kyne a presence in Mexico, Argentina, and Colombia.

Haymarket Media brings on Ogilvy CommonHealth med-ed leader

Haymarket Media brings on Ogilvy CommonHealth med-ed leader

Mary Manna Anderson has joined Haymarket to lead its medical education business.

Ruder Finn acquires RLA Collective

Ruder Finn acquires RLA Collective

The 11-person firm based in Westchester focuses on OTC brands.

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.

Huntsworth buys US health shop Giant Creative Strategy for $72m

Huntsworth buys US health shop Giant Creative Strategy for $72m

Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).

The 'reluctant takeover': office move announced but progress slow on UK integration of Burson Cohn & Wolfe

The 'reluctant takeover': office move announced but progress slow on UK integration of Burson Cohn & Wolfe

Burson-Marsteller's London staff will move into Cohn & Wolfe's office in the Autumn, PRWeek understands, as the agencies' supposed merger takes on the appearance of a straightforward takeover.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

The latest PR news from Cannes. Plus: Brands speak out against border separation policy.

Worldwide news consumption via Facebook falls for the first time

Worldwide news consumption via Facebook falls for the first time

Use of social media to consume news has fallen for the first time in key markets after years of continuous growth, according to a new report by the Reuters Institute for the Study of Journalism.

W2O Group brings back Keri Mattox to lead pure corp comms

W2O Group brings back Keri Mattox to lead pure corp comms

It is her second stint at pure. Mattox previously worked at the firm before it was bought by W2O.

AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.

This nonprofit wants brands to pressure their agencies to drop tobacco clients

This nonprofit wants brands to pressure their agencies to drop tobacco clients

The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."

Ambien maker Sanofi's response to Roseanne: 'Racism is not a side effect'

Ambien maker Sanofi's response to Roseanne: 'Racism is not a side effect'

The drugmaker clapped back to Roseanne Barr's comment that she was "Ambien tweeting" when she made racist remarks about Valerie Jarrett.

Analysis

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Why pharma ads are on the bench during this year's Super Bowl

Why pharma ads are on the bench during this year's Super Bowl

For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.

A comms balancing act on the 30th World AIDS Day

A comms balancing act on the 30th World AIDS Day

Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.