Latest Healthcare News

Mount Sinai's Klissas turns employees into reporters

Mount Sinai's Klissas turns employees into reporters

VP of marcomms taps into her network news experience to tell and promote the hospital system's stories.

Antoinette Forbes to lead Weber Shandwick Washington healthcare practice

Antoinette Forbes to lead Weber Shandwick Washington healthcare practice

Forbes previously worked at Edelman.

ICR acquires Westwicke Partners

ICR acquires Westwicke Partners

ICR is doubling down on healthcare with this latest acquisition following its deal with Continuum Health four months ago.

Ketchum names Ariana Macrina director of health strategy

Ketchum names Ariana Macrina director of health strategy

She previously worked at Hunter PR, Ogilvy, and Cohn & Wolfe.

Burson-Marsteller veteran Henry Engleka joins Ruder Finn

Burson-Marsteller veteran Henry Engleka joins Ruder Finn

Engleka was chair of Burson-Marsteller's healthcare practice prior to its Cohn & Wolfe merger.

Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant

Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant

UK-based Open Health has merged with medical comms specialist Peloton Advantage to create a global healthcare communications giant that has 520 staff across seven locations.

Avenir Global buys London creative healthcare agency

Avenir Global buys London creative healthcare agency

Avenir Global, the Canadian holding company that includes Axon and Madano in its network, has acquired London-based creative healthcare agency Cherry for an undisclosed sum.

'Measuring PR to the pipeline is not about recreating the wheel' - Cision global CEO Kevin Akeroyd

'Measuring PR to the pipeline is not about recreating the wheel' - Cision global CEO Kevin Akeroyd

Communications professionals need to start measuring "PR to the pipeline" and "articles to e-commerce" revenue to drive further investment into the discipline, Cision global chief executive Kevin Akeroyd has said.

Gilead names Michael Boyd VP of government affairs, policy

Gilead names Michael Boyd VP of government affairs, policy

Boyd has worked at AbbVie, Pfizer, and Schering-Plough.

Durex urges young people to have sex and save lives in earned media campaign

Durex urges young people to have sex and save lives in earned media campaign

Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.

Six principles to help guide a progressive health tech communications strategy

Six principles to help guide a progressive health tech communications strategy

In a slow-moving, heavily regulated industry, an innovative approach is key.

Apple's Laura Newell joins Collective Health as head of comms

Apple's Laura Newell joins Collective Health as head of comms

She started in October at the disruptive healthcare company.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Health Influencer 50; Gab offline; Musk says costly tweet "worth it."

PRWeek and MM&M unveil the 2018 Health Influencer 50

PRWeek and MM&M unveil the 2018 Health Influencer 50

The third annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.

The death of horizontality

The death of horizontality

WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.

North East agency ramarketing expands into US on back of client wins

North East agency ramarketing expands into US on back of client wins

North East life sciences and pharmaceutical marketing and PR agency, ramarketing, is expanding into the US on the back of three client wins.

Ex-Havas comms chief takes new role at WPP Health & Wellness International

Ex-Havas comms chief takes new role at WPP Health & Wellness International

Suzie Warner, former head of global comms for Havas Media Group, has joined WPP Health & Wellness network in the new role of head of communications.

Porter Novelli named AOR for biotech firm Editas Medicine

Porter Novelli named AOR for biotech firm Editas Medicine

Editas was looking for communications support in taking drugs from the research stage to testing.

#LikeAGirl, Go Red for Women dominate PRWeek 20th anniversary 'best campaign' poll

#LikeAGirl, Go Red for Women dominate PRWeek 20th anniversary 'best campaign' poll

The two efforts ran neck-in-neck to the end of voting.

Huntsworth Health's Evoke to acquire market access firm Navience

Huntsworth Health's Evoke to acquire market access firm Navience

Evoke parent company Huntsworth paid $24 million for the agency.

Analysis

Johnson & Johnson tries to hold the line after baby powder exposés

Johnson & Johnson tries to hold the line after baby powder exposés

The pharma company has put on a full-court press in response to reports by Reuters and The New York Times.

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Why pharma ads are on the bench during this year's Super Bowl

Why pharma ads are on the bench during this year's Super Bowl

For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.

A comms balancing act on the 30th World AIDS Day

A comms balancing act on the 30th World AIDS Day

Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.