Latest Healthcare News
Finn Partners promotes Tom Jones to lead New York health group
Jones will also oversee the agency's pharma sector teams.
7 questions for new ReviveHealth CEO Joanne Thornton
The Nashville-based exec talks creative work pre- and mid-pandemic, agency challenges and transitioning
The Vaccine Project Newsletter: Throwing down the gauntlet
This week’s Vaccine Project Newsletter is 2,382 words and will take seven minutes to read.
Sandy Hook Promise shows real gun violence victims who lost their ‘Teenage Dream’
The powerful PSA, created by BBDO New York, puts a somber spin on Katy Perry’s hit song.
Real Chemistry first-half revenue hits $200 million
The agency also said that it hired more than 600 people.
Bria Rooney moves from GCI Health to Imre
She’s also a veteran of Marina Maher Communications and Weber Shandwick.
AstraZeneca appoints global media relations chief for oncology
Pharma multinational AstraZeneca has hired Chris Calland as global director of media relations for its oncology portfolio, PRWeek has learned.
Evoke hires Karla Turner Anderson to lead DEI
She’s building out a dedicated team at the agency as a member of its executive leadership.
Joanne Thornton replaces Brandon Edwards as ReviveHealth CEO
Edwards is stepping into the role of executive chairman.
Phexxi wants people to get comfortable with the word ‘vagina’
Actor Annie Murphy lends her voice to the birth control product campaign.
Black and Hispanic communities are lagging in getting vaccinated. How these organizations are trying to change that
Healthcare organizations are using personal connections and non-medical endorsers to convince hold-outs to get COVID-19 vaccines.
The Vaccine Project Newsletter: Booster roosters and other early birds
This week’s Vaccine Project Newsletter is 2,474 words and will take you eight minutes to read.
How communicators can reach the vaccine-hesitant
Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.
Verywell debuts Black Health Spotlight initiative
The series is designed to highlight the health disparities and suboptimal outcomes experienced by Black women across a range of conditions.
How Walgreens is pushing customers to get vaxxed for fall activities
Walgreens is working with VMLY&R and Mediacom for the creative and marketing aspects of the campaign, and H+K Strategies and CGI Health on the PR, earned media and social media components.
The Vaccine Project Newsletter: Lessons learned the hard way
This edition of the Vaccine Project Newsletter is 2,306 words long and will take you six minutes to read.
What’s in a name?
Marketing and communications pros react to Pfizer branding its COVID-19 vaccine as Comirnaty.
VIP StarNetwork partners with NYPD and National Action Network on COVID-19 vaccine push
The mobile health company hosted a Brooklyn block party to reach communities of color.
Healthcare fueled PR’s recovery over the past 12 months
The continued impact of COVID-19, vaccine roll-outs, booster shots and health equity plus groundbreaking technological innovation mean healthcare is a more ubiquitous factor than ever across communications.
The Vaccine Project Newsletter: While you were away from your desk…
This edition of the Vaccine Project Newsletter is 2,836 words long and will take you nine minutes to read.
Analysis
How employers are looking to the CDC to shape internal comms
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
Publishers fight back against misinformation
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
How TikTok is changing healthcare marketing
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
Four questions to ask in building COVID-19 vaccine messaging
Effective communications about the importance of vaccination have never been more important.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.