Latest Healthcare News

GCI Health confirms Jones and Kerry as joint MDs of London operation

GCI Health confirms Jones and Kerry as joint MDs of London operation

GCI Health has confirmed new hire Kath Kerry and maternity leave returner Rikki Jones as co-MDs of its London operation, the network's second hub alongside its New York HQ.

A win out of a loss (or 12): Excedrin tries to rescue a Cleveland Browns fan's season

A win out of a loss (or 12): Excedrin tries to rescue a Cleveland Browns fan's season

It's the second time this year that Excedrin has reached out to help upset sports fans.

GCI Health puts Edie DeVine in charge of medical, health tech

GCI Health puts Edie DeVine in charge of medical, health tech

DeVine will oversee the agency's health IT and medical device work.

How 11 brands are marking #WorldAIDSDay on Twitter

How 11 brands are marking #WorldAIDSDay on Twitter

Healthcare organizations, nonprofits, TV shows, and clothing companies took to social media to commemorate the 30th World AIDS Day.

Pfizer and Cohn & Wolfe plan launch for Viagra after UK reclassification - can they break through disfunction taboo?

Pfizer and Cohn & Wolfe plan launch for Viagra after UK reclassification - can they break through disfunction taboo?

Yesterday's announcement that Pfizer's Viagra Connect drug has been reclassified means it can now be marketed direct to the public, and while one expert expects a "blockbuster" launch campaign, health PRs have underlined the need for its PR firm Cohn & Wolfe to ensure a measured approach.

Lions Health to remain separate after Cannes revamp

Lions Health to remain separate after Cannes revamp

Some decried the lack of full integration.

Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid

Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid

Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival yesterday, while others have given it a more cautious welcome.

Jefferson Concussion Center wants everyone to experience symptoms...in VR

Jefferson Concussion Center wants everyone to experience symptoms...in VR

The Jefferson Comprehensive Concussion Center launched the Recreating the Feeling campaign on Monday.

Former HealthCare.gov comms staffers fill in for the government with ACA campaign

Former HealthCare.gov comms staffers fill in for the government with ACA campaign

Get America Covered is working to encourage consumers to sign up for coverage through the Affordable Care Act.

Edelman health veteran Donna Duncan joins W2O Chicago

Edelman health veteran Donna Duncan joins W2O Chicago

W2O's Windy City office has added three health and analytics leaders over the past six months.

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

The CDC has launched the first wave of its awareness campaign about prescription opioids.

Breakfast Briefing, 11.1.2017: The 5 stories PR pros need to know on Wednesday morning

PRWeek and MM&M launch the Health Influencer 50. Plus: Press events for the New York City Marathon have been cancelled in the wake of Tuesday's terror attack.

Healthcare pros are leaving patients uninformed

Healthcare pros are leaving patients uninformed

Patients want to know more about services, but some healthcare professionals are leaving them uninformed.

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.

GCI Health, HealthyWomen, Redbook partner to learn about women's health

GCI Health, HealthyWomen, Redbook partner to learn about women's health

The HealthiHER project has commissioned a survey of women aged 30 to 60 to inform future campaigns.

Sanofi asks the world 'How are you?' in latest corporate branding campaign

Sanofi asks the world 'How are you?' in latest corporate branding campaign

The Paris-based pharma company debuted a brand campaign and signature last week.

Phoenix House tries to change the perception of rehab

Phoenix House tries to change the perception of rehab

The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.

How 6 women's health organizations responded to the birth control mandate rollback

How 6 women's health organizations responded to the birth control mandate rollback

The Trump administration widened the range of exemptions on Friday that employers can claim to end coverage of contraceptives.

How one charity is using NY Comic Con to diversify its bone marrow registry

How one charity is using NY Comic Con to diversify its bone marrow registry

DKMS is urging more young men to register to donate bone marrow or stem cells with its latest partnerships with New York Comic Con, FNTSY Sports Network, and Revolt Music Conference.

Analysis

A comms balancing act on the 30th World AIDS Day

A comms balancing act on the 30th World AIDS Day

Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.

Focus on the deadliest: Nonprofits turn attention to metastatic breast cancer this October

Focus on the deadliest: Nonprofits turn attention to metastatic breast cancer this October

Two of the country's biggest and best-known breast cancer organizations, Susan G. Komen and the Breast Cancer Research Foundation, are focusing on raising awareness and research money for the deadliest forms of the disease.

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.

Patient advocacy groups go down to the wire opposing Obamacare repeal bill

Patient advocacy groups go down to the wire opposing Obamacare repeal bill

Organizations such as the March of Dimes and American Cancer Society have teamed up to fight the latest iteration of healthcare reform in Congress.