Latest Healthcare News

Kate Cronin promoted to CEO of Ogilvy Health

Kate Cronin promoted to CEO of Ogilvy Health

Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.

PRWeek and MM&M unveil the 2020 Health Influencer 50

PRWeek and MM&M unveil the 2020 Health Influencer 50

The fifth annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.

What purposeful leadership looks like in healthcare comms

What purposeful leadership looks like in healthcare comms

The pandemic poses plenty of challenges for healthcare PR pros, but there are also opportunities.

Y&R PR rebrands as Goodfuse

Y&R PR rebrands as Goodfuse

The firm also hired Gregg Trueman to build its West Coast presence.

W2O acquires Starpower to expand influencer marketing chops

W2O acquires Starpower to expand influencer marketing chops

The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.

CDC hires Golin to support international initiatives

CDC hires Golin to support international initiatives

The IPG firm will work on media and social media for the CDC’s Center for Global Health.

Johnson & Johnson picks Golin to handle North America Skin Health PR

Johnson & Johnson picks Golin to handle North America Skin Health PR

The IPG agency will build strategic earned media, social media and influencer plans for J&J’s Neutrogena, Clean & Clear and Aveeno brands in the U.S.

W2O acquires research consulting firm Elysia Group

W2O acquires research consulting firm Elysia Group

W2O’s buying spree continues after gobbling up social analytics firm Symplur and advertising and medical education shop 21Grams this year.

Doctors find safe spaces to discuss mental health in FCB Health initiative Disappearing Doctors

Doctors find safe spaces to discuss mental health in FCB Health initiative Disappearing Doctors

The effort was born from one startling statistic: about 400 physicians die each year from suicide.

California $6m tobacco-control campaign decision under appeal

California $6m tobacco-control campaign decision under appeal

The state is reviewing its call to award the seven-figure campaign to Rally.

Johnson & Johnson urges patients not to delay healthcare due to COVID-19

Johnson & Johnson urges patients not to delay healthcare due to COVID-19

J&J's medical devices unit is spearheading the campaign, My Health Can't Wait.

Relief for stressed voters: Excedrin creates Election Headache Kit

Relief for stressed voters: Excedrin creates Election Headache Kit

These are going to be popular over the next few months.

Two agency groups face off in Walgreens Boots Alliance global review

Two agency groups face off in Walgreens Boots Alliance global review

Race heats up for U.S. pharmacy giant's integrated account.

WebMD partners with Twitter to showcase health content

WebMD partners with Twitter to showcase health content

The collaboration is Twitter's first health content partnership.

NYC’s MTA debuts artful pro-mask campaign

NYC’s MTA debuts artful pro-mask campaign

The effort is part of the agency's ongoing Project Respect push.

HHS comms aides interfered with CDC COVID-19 reports: Politico

HHS comms aides interfered with CDC COVID-19 reports: Politico

Politically appointed comms aides demanded and received the right to review HHS and CDC communications with doctors and the public, according to media reports.

Democrats want more info about about $250m HHS COVID-19 campaign

Democrats want more info about about $250m HHS COVID-19 campaign

They’re concerned it could be a de facto Trump campaign ad.

American Lung Association campaign urges parents to talk about vaping with teens

American Lung Association campaign urges parents to talk about vaping with teens

The American Lung Association launched a vaping campaign in partnership with the Ad Council and created by Hill Holliday.

Fors Marsh Group wins $250m-plus HHS contract for campaign to ‘defeat despair’

Fors Marsh Group wins $250m-plus HHS contract for campaign to ‘defeat despair’

The federal department asked bidding firms to craft a campaign that would “inspire hope” amid the pandemic. Critics worry it could be politicized.

HHS plans mega $250m ‘defeat despair’ COVID-19 campaign

HHS plans mega $250m ‘defeat despair’ COVID-19 campaign

However, critics are marveling at the size of the push and worrying it will be politicized.

Analysis

‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling

‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling

“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.

Talk to everyone: Breaking down Fauci’s media relations strategy

Talk to everyone: Breaking down Fauci’s media relations strategy

The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.

‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus

‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus

From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.

Kicking the habit: Most large agencies swear off e-cigarette clients

Kicking the habit: Most large agencies swear off e-cigarette clients

Many firms' policies put little to no daylight between vaping and Big Tobacco.

Why mental health advocates are backing Burger King's Unhappy Meals

Why mental health advocates are backing Burger King's Unhappy Meals

Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.

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