Latest Healthcare News

Screenshot of Juvenile in the Cax That Thang Up campaign.

More attention for ‘Vax That Thang Up,’ not all of it positive

The award-winning rap reprise should be a lesson for all creatives 'in how you lean into stereotypes,' warns one senior Black creative.

NYC Marathon image

Civic to pace media relations, corp comms for New York Road Runners

The firm is serving as AOR for the organization that holds the New York City Marathon.

Screenshot of Elmo

PSA: Elmo gets vaxxed

In a PSA created by Sesame Workshop, the Ad Council and the COVID-19 Vaccine Education Initiative, Elmo and his dad discuss the vaccination experience.

Abortion rights supporters holding signs

A devastating development for women’s rights

Every company will need to engage employees on the new rules surrounding abortion given the fundamental link between healthcare and employment in the U.S.

courtroom stockart

Former biopharmaceutical corporate comms chief pleads guilty to insider trading

Lauren Wood is the former head of corporate communications at Immunomedics.

Pro-choice activists in Greece

How brands can step up to protect reproductive rights

From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America.

Michael McNamara headshot

Michael McNamara to lead new healthcare practice at McKinney

The Global Wellness Institute, a nonprofit for the wellness industry, valued it at $4.9 trillion in 2019 and projects that it will reach $7 trillion in 2025.

Screenshot for an ad campaign for Evusheld.

AstraZeneca launches first direct-to-consumer ad campaign for COVID-19 therapy Evusheld

Lower-than-expected use of Evusheld drove the company to launch the first DTC ad campaign for an emergency use product.

Stock art of the Supreme Court building in Washington, DC.

How PR firms and companies are protecting employees’ abortion access

Companies are quickly communicating their policies after Roe v. Wade was overturned.

Stock image of the Amgen logo.

Amgen launches podcast series

The series includes two Amgen execs discussing the promise of AI and machine learning.

Image of a protest outside the Supreme Court.

Snapshot: How reproductive health organizations and allies reacted to Roe v. Wade being overturned

The ruling, which comes just over a month after the leaked initial draft majority decision, will end the Constitutional right to abortion after nearly 50 years.

Stock image of the Supreme Court building in Washington, DC.

Supreme Court overturns Roe v. Wade, ends constitutional protections of abortion

The high court’s ruling is likely to result in abortion banned in more than 20 states.

Stock image of Cannes, France

‘A healing moment:' Healthcare marketing dispatches from Cannes 2022

Marketing leaders say campaigns honored at the French festival signified that brands are focusing on purpose-driven advertising.

Stock image of Merck building.

Merck names head of marketing for Human Health

Chirfi Guindo will start on July 1 and report to Merck CEO Robert M. Davis.

Joseph Damond headshot

BIO alum Joseph Damond joins Edelman Global Advisory

The government-sector veteran will be a senior adviser for the firm.

Evoke CEO Reid Connolly

Evoke snaps up Meltmedia, a life sciences agency

Effective immediately, Meltmedia will begin operating as Evoke Melt.

Marc Pritchard on stage at Cannes Lions

Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says

The CPG company's chief brand officer outlined why creativity is a force for growth.

Screenshot from the I Will Always Be Me campaign

Lions Health: 2022 Pharma, Health & Wellness winners

The Cannes Lions Health awards announced winners in the Pharma and Health & Wellness categories.

Image from the See My Skin campaign

Edelman wins Bronze Health & Wellness Lion for Vaseline campaign

See My Skin aims to improve skin-care outcomes for people of color and combat bias in dermatology.

Image of Cannes Lions trophies.

Cannes Lions releases Pharma, Health & Wellness shortlists

Winners from this year’s festival will be announced Monday

Analysis

The Supreme Court of the United States

Uncomfortable or not, companies have to talk to employees about abortion

Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.

CDC sign

Can the CDC’s internal review staunch the credibility and comms bleeding?

The agency has acknowledged that it has a problem. Now comes the hard part.

Headshot of Jada Pinkett Smith

Alopecia organizations, influencers use Chris Rock’s Oscars joke as education tool

Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.

Stock image of president joe biden at a cabinet meeting.

Can the Biden administration reverse its pandemic policy pitfalls?

A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.

Lilu women's health ad showing clip art of mother breastfeeding child

How women’s health brands communicate on social media: They can’t

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.