Latest Healthcare News

Cristal Downing departs Johnson & Johnson to lead Merck comms, public affairs

Cristal Downing departs Johnson & Johnson to lead Merck comms, public affairs

Downing will report to CEO Rob Davis.

Leadership changes lead to attrition at the top of Ogilvy Health

Leadership changes lead to attrition at the top of Ogilvy Health

Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.

Blue Shield of California brings on Sarah Iselin for public affairs role

Blue Shield of California brings on Sarah Iselin for public affairs role

Iselin's hire is one of several executive moves at the organization.

Valerie Corr Hanserd exits BP America for Medtronic

Valerie Corr Hanserd exits BP America for Medtronic

Corr Hanserd will align operations and supply chain issues with comms and marketing at the medical device company.

MSL names Lisa Talbot chief client officer

MSL names Lisa Talbot chief client officer

She comes from IPG Dxtra, where she was chief strategy officer.

Crosby retains $12 million government disease-prevention account

Crosby retains $12 million government disease-prevention account

The Annapolis, Maryland-headquartered firm extended its relationship with the Agency for Healthcare Research and Quality for another five years.

DeepIntent fine-tunes tech to optimize ad campaigns, boost script lift

DeepIntent fine-tunes tech to optimize ad campaigns, boost script lift

The company has been issued a patent for its Outcomes platform.

YouTube moves to bolster credible health content

YouTube moves to bolster credible health content

The platform’s new features are designed to prioritize reliable information and combat false assertions.

Evoke hires Andy Bagnall as MD of growth

Evoke hires Andy Bagnall as MD of growth

Bagnall is a veteran of Kanta Health and Prime Access.

Finn Partners picks Kristie Kuhl to lead its global health practice

Finn Partners picks Kristie Kuhl to lead its global health practice

Her appointment is the next step in the continued growth of the agency’s health practice.

Huntsworth’s MediStrava acquires MedEvoke

Huntsworth’s MediStrava acquires MedEvoke

The deal bolsters the company’s medical analytics and artificial intelligence offerings.

Ogilvy Health taps Kim Johnson as global CEO

Ogilvy Health taps Kim Johnson as global CEO

Johnson replaces Kate Cronin, who decamped last month for Moderna.

Finn Partners acquires health tech communications firm Agency Ten22

Finn Partners acquires health tech communications firm Agency Ten22

The deal will expand the capabilities of Finn's health practice and health provider service group, the firm says.

Interpublic pairs FCB Health, McCann Health networks to form IPG Health

Interpublic pairs FCB Health, McCann Health networks to form IPG Health

No agency brands will be eliminated and no layoffs are expected.

Ogilvy Health names Shannon Walsh president of PR for North America

Ogilvy Health names Shannon Walsh president of PR for North America

Walsh will focus on the growth of the agency's health PR footprint in the region.

Noom hires Target’s Aaron Komo as it builds marketing teams

Noom hires Target’s Aaron Komo as it builds marketing teams

The weight-loss brand started staffing its comms team late last year.

IABC keynote: Pfizer’s Sally Susman on how COVID-19 transformed the company’s reputation

IABC keynote: Pfizer’s Sally Susman on how COVID-19 transformed the company’s reputation

And why a presidential debate was a low point for the company as it hustled to produce a vaccine.

Lions Health: 2021 Pharma, health and wellness winners

Lions Health: 2021 Pharma, health and wellness winners

The Cannes Lions Health awards resumed on Monday, announcing winners in the Pharma and Health & Wellness categories.

Exclusive: WPP reveals top post-pandemic comms challenges for governments

Exclusive: WPP reveals top post-pandemic comms challenges for governments

Government comms teams are under renewed pressure due to the pandemic, with societies left divided and the emergence of ‘listening fatigue’ in relation to health messages, according to a major new report released by WPP today

Zenmark founding partners Greg Balla, Rob McDaniel join Addison Whitney

Zenmark founding partners Greg Balla, Rob McDaniel join Addison Whitney

The Zenmark brand will dissolve as a result.

Analysis

How employers are looking to the CDC to shape internal comms

How employers are looking to the CDC to shape internal comms

But experts say government recommendations are just the bare minimum of what companies should say to staffers.

Publishers fight back against misinformation

Publishers fight back against misinformation

As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.

How TikTok is changing healthcare marketing

How TikTok is changing healthcare marketing

With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?

Four questions to ask in building COVID-19 vaccine messaging

Four questions to ask in building COVID-19 vaccine messaging

Effective communications about the importance of vaccination have never been more important.

What the government’s COVID-19 vaccination campaign will look like

What the government’s COVID-19 vaccination campaign will look like

The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.