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Sanofi hires AstraZeneca's corporate affairs chief for vaccine comms role
Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.
Massachusetts sues Publicis Health over ties to Purdue, opioids
The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.
Black doctors read Tweets to encourage young people of color to get vaccinated
The campaign for the Black Coalition Against COVID aims to reduce vaccine hesitancy.
EmitBio hires James Pearson to head global PR
Pearson is a veteran of Spire Global, Shazam and Amazon.
Golin promotes Jaimee Reggio to US healthcare managing director
Reggio’s spent a dozen years at Golin’s healthcare practice in Chicago.
Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
Steward Health Care hires PepsiCo alum Jen Crichton as comms head
Crichton is building out a dedicated communications team at the company.
How Alodokter lifted engagement by 45% using machine learning
CASE STUDY: The healthcare superapp used MoEngage's machine-learning technology and A/B testing mechanism to keep users active and engaged, even when they're not unwell.
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Porter Novelli names global healthcare practice leads
Porter Novelli has promoted Lisa O’Sullivan in the UK to health growth lead and Maura Bergen in the US to health sector lead in its global healthcare comms practice.
Dentsu makes long-awaited practice splash with Dentsu Health
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
Sanofi poaches pharma comms veteran from rival
Fiona Olivier has left AbbVie, where she was the pharma giant's head of global patient relations and international public affairs, to be global head of public affairs and communications for Sanofi's general medicines division.
Marina Maher Communications announces hires, promotion
The agency has bolstered its healthcare leadership, strategic and digital functions.
Cannabis streaming service sets debut date, program slate
Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.
Weber Shandwick hires Trish Taylor to lead DC healthcare practice
Taylor joins from Hager Sharp, where she spent five years as EVP of the firm's health practice.
Trinity Health launches vaccine education campaign for BIPOC communities
The campaign extends across 14 underserved regions in the U.S.
Walgreens boosts vaccine confidence with This is Our Shot campaign
The pharmacy giant is out with an integrated marketing and communications campaign.
Ad Council and ad tech firms measure COVID-19 vaccine campaign effectiveness
The Ad Council is partnering with Kinetiq, TVSquared, Upwave and Ace Metrix on the national effort.
Javier Boix joins Novartis as global head of communications and engagement
Boix will report to Michael Willi, chief communications officer, and Rod Wooten, head of global marketing at Novartis
Schumer calls on CDC to fund vax awareness
While the Senate majority leader has called on the agency to devote $1 billion to the push, public health experts say grassroots efforts may be more effective.
How this COVID-19 campaign used a digital quiz platform to reach more than 2 million people
The Virginia Department of Health turned to Jebbit to answer residents’ COVID-19 questions.
Analysis
How employers are looking to the CDC to shape internal comms
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
Publishers fight back against misinformation
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
How TikTok is changing healthcare marketing
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
Four questions to ask in building COVID-19 vaccine messaging
Effective communications about the importance of vaccination have never been more important.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
