Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.
The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.
The campaign for the Black Coalition Against COVID aims to reduce vaccine hesitancy.
Pearson is a veteran of Spire Global, Shazam and Amazon.
Reggio’s spent a dozen years at Golin’s healthcare practice in Chicago.
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
Crichton is building out a dedicated communications team at the company.
CASE STUDY: The healthcare superapp used MoEngage's machine-learning technology and A/B testing mechanism to keep users active and engaged, even when they're not unwell.
Porter Novelli has promoted Lisa O’Sullivan in the UK to health growth lead and Maura Bergen in the US to health sector lead in its global healthcare comms practice.
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
Fiona Olivier has left AbbVie, where she was the pharma giant's head of global patient relations and international public affairs, to be global head of public affairs and communications for Sanofi's general medicines division.
The agency has bolstered its healthcare leadership, strategic and digital functions.
Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.
Taylor joins from Hager Sharp, where she spent five years as EVP of the firm's health practice.
The campaign extends across 14 underserved regions in the U.S.
The pharmacy giant is out with an integrated marketing and communications campaign.
The Ad Council is partnering with Kinetiq, TVSquared, Upwave and Ace Metrix on the national effort.
Boix will report to Michael Willi, chief communications officer, and Rod Wooten, head of global marketing at Novartis
While the Senate majority leader has called on the agency to devote $1 billion to the push, public health experts say grassroots efforts may be more effective.
The Virginia Department of Health turned to Jebbit to answer residents’ COVID-19 questions.
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
Effective communications about the importance of vaccination have never been more important.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.