Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
The fifth annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.
The pandemic poses plenty of challenges for healthcare PR pros, but there are also opportunities.
The firm also hired Gregg Trueman to build its West Coast presence.
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
The IPG firm will work on media and social media for the CDC’s Center for Global Health.
The IPG agency will build strategic earned media, social media and influencer plans for J&J’s Neutrogena, Clean & Clear and Aveeno brands in the U.S.
W2O’s buying spree continues after gobbling up social analytics firm Symplur and advertising and medical education shop 21Grams this year.
The effort was born from one startling statistic: about 400 physicians die each year from suicide.
The state is reviewing its call to award the seven-figure campaign to Rally.
J&J's medical devices unit is spearheading the campaign, My Health Can't Wait.
These are going to be popular over the next few months.
Race heats up for U.S. pharmacy giant's integrated account.
The collaboration is Twitter's first health content partnership.
The effort is part of the agency's ongoing Project Respect push.
Politically appointed comms aides demanded and received the right to review HHS and CDC communications with doctors and the public, according to media reports.
They’re concerned it could be a de facto Trump campaign ad.
The American Lung Association launched a vaping campaign in partnership with the Ad Council and created by Hill Holliday.
The federal department asked bidding firms to craft a campaign that would “inspire hope” amid the pandemic. Critics worry it could be politicized.
However, critics are marveling at the size of the push and worrying it will be politicized.
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
Many firms' policies put little to no daylight between vaping and Big Tobacco.
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.