Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.
Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).
The 'reluctant takeover': office move announced but progress slow on UK integration of Burson Cohn & Wolfe
Burson-Marsteller's London staff will move into Cohn & Wolfe's office in the Autumn, PRWeek understands, as the agencies' supposed merger takes on the appearance of a straightforward takeover.
The latest PR news from Cannes. Plus: Brands speak out against border separation policy.
Use of social media to consume news has fallen for the first time in key markets after years of continuous growth, according to a new report by the Reuters Institute for the Study of Journalism.
It is her second stint at pure. Mattox previously worked at the firm before it was bought by W2O.
A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.
The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.
The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'
Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."
The drugmaker clapped back to Roseanne Barr's comment that she was "Ambien tweeting" when she made racist remarks about Valerie Jarrett.
Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.
The Beating Cancer Is in Our Blood brand positioning was developed with Oberland.
The impact of GDPR on the direct marketing industry could present a huge opportunity for the PR and comms industry to meet clients' needs in a brave new world.
Plus: All the winners, and all the pictures, from the PRWeek Global Awards in London.
The best of the best in global PR and communications assembled in London tonight to find out who would take home the coveted trophies at the PRWeek Global Awards 2018.
The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.
GCI Health, HealthyWomen, and Redbook magazine are using survey insights to inform the HealthiHer movement.
Gillespie is reporting to W2O president Jennifer Gottlieb.
Turett spent 25 years at Edelman before launching her own firm in 2013.
US-headquartered WE Communications has acquired a "significant" stake in leading Indian agency Avian Media and is merging its local operations into the firm to create a new business called Avian WE.
Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.
Organizations are balancing fighting stigmas with educational efforts and hopeful messages about HIV on the 2017 edition of World AIDS Day.
The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.