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Latest Healthcare News
Covered California puts seven-figure PR account up for review
Ogilvy is the incumbent on the business.
Ketchum North America health leader Tom Jones joins Finn Partners
Jones will serve as senior partner and head of the health and wellness group.
W2O revenue up 23% in 2018
The firm said about half of the increase was from new clients.
WE Communications lands Horizon Pharma
The agency will help the Irish company roll out an eye-disease treatment.
Amgen moves finance exec Judy Gawlik Brown to lead comms role
Brown replaced Ray Jordan in the position.
UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
Burns was named VP and chief communications officer, a newly created role at the health insurer.
CVS Health names Aetna's Kathryn Metcalfe as chief communications officer
Aetna's comms leader has moved into the top comms spot of the newly combined entity.
Maitland and Will.i.am join forces in campaign against cancer
Corporate and financial specialist Maitland/AMO is backing a celebrity-led campaign featuring Will.i.am and a host of music stars in a bid to get their fanbases to combat cancer.
Ogilvy expands work for Hospital for Special Surgery to include PR
The New York hospital is looking to attract top-flight business media coverage.
Mount Sinai's Klissas turns employees into reporters
VP of marcomms taps into her network news experience to tell and promote the hospital system's stories.
Antoinette Forbes to lead Weber Shandwick Washington healthcare practice
Forbes previously worked at Edelman.
ICR acquires Westwicke Partners
ICR is doubling down on healthcare with this latest acquisition following its deal with Continuum Health four months ago.
Ketchum names Ariana Macrina director of health strategy
She previously worked at Hunter PR, Ogilvy, and Cohn & Wolfe.
Burson-Marsteller veteran Henry Engleka joins Ruder Finn
Engleka was chair of Burson-Marsteller's healthcare practice prior to its Cohn & Wolfe merger.
Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant
UK-based Open Health has merged with medical comms specialist Peloton Advantage to create a global healthcare communications giant that has 520 staff across seven locations.
Avenir Global buys London creative healthcare agency
Avenir Global, the Canadian holding company that includes Axon and Madano in its network, has acquired London-based creative healthcare agency Cherry for an undisclosed sum.
'Measuring PR to the pipeline is not about recreating the wheel' - Cision global CEO Kevin Akeroyd
Communications professionals need to start measuring "PR to the pipeline" and "articles to e-commerce" revenue to drive further investment into the discipline, Cision global chief executive Kevin Akeroyd has said.
Gilead names Michael Boyd VP of government affairs, policy
Boyd has worked at AbbVie, Pfizer, and Schering-Plough.
Durex urges young people to have sex and save lives in earned media campaign
Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.
Six principles to help guide a progressive health tech communications strategy
In a slow-moving, heavily regulated industry, an innovative approach is key.
Analysis
Eugene the Egg revealed as 'cracking campaign' for mental health
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.
Johnson & Johnson tries to hold the line after baby powder exposés
The pharma company has put on a full-court press in response to reports by Reuters and The New York Times.
A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog
Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.
'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
Why pharma ads are on the bench during this year's Super Bowl
For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.
News in Brief
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Jackson joins Portland to lead US health offering
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New Mexico Health Exchange picks four agencies for $6.1m account
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Burson brings on J&J, Pfizer veteran Kosminsky
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Chandler Chicco, Newlink take wraps off Saluteam practice
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Racepoint appoints PhRMA's Bennett as SVP
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Astellas names Noland business comms director for urology
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NYU Langone Medical Center picks FleishmanHillard as AOR
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Intercept Pharmaceuticals names Lazar Partners AOR
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Ruder Finn promotes several in healthcare practice
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ReviveHealth appoints Boghosian as SVP
News by email...
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PRWeek U.S. Awards 2019: The Winners
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Havas Formula snags Golden Boy Promotions AOR account
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Zeno Group wins U.S. Agency of the Year
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Dove Campaign for Real Beauty wins Best U.S. Campaign of the Past 20 Years
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Microsoft moves consumer PR from 3 Monkeys Zeno
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Watch: People's Vote spoofs Fyre Festival trailer with Brexit film