Latest Healthcare News
More attention for ‘Vax That Thang Up,’ not all of it positive
The award-winning rap reprise should be a lesson for all creatives 'in how you lean into stereotypes,' warns one senior Black creative.
Civic to pace media relations, corp comms for New York Road Runners
The firm is serving as AOR for the organization that holds the New York City Marathon.
PSA: Elmo gets vaxxed
In a PSA created by Sesame Workshop, the Ad Council and the COVID-19 Vaccine Education Initiative, Elmo and his dad discuss the vaccination experience.
A devastating development for women’s rights
Every company will need to engage employees on the new rules surrounding abortion given the fundamental link between healthcare and employment in the U.S.
Former biopharmaceutical corporate comms chief pleads guilty to insider trading
Lauren Wood is the former head of corporate communications at Immunomedics.
How brands can step up to protect reproductive rights
From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America.
Michael McNamara to lead new healthcare practice at McKinney
The Global Wellness Institute, a nonprofit for the wellness industry, valued it at $4.9 trillion in 2019 and projects that it will reach $7 trillion in 2025.
AstraZeneca launches first direct-to-consumer ad campaign for COVID-19 therapy Evusheld
Lower-than-expected use of Evusheld drove the company to launch the first DTC ad campaign for an emergency use product.
How PR firms and companies are protecting employees’ abortion access
Companies are quickly communicating their policies after Roe v. Wade was overturned.
Amgen launches podcast series
The series includes two Amgen execs discussing the promise of AI and machine learning.
Snapshot: How reproductive health organizations and allies reacted to Roe v. Wade being overturned
The ruling, which comes just over a month after the leaked initial draft majority decision, will end the Constitutional right to abortion after nearly 50 years.
Supreme Court overturns Roe v. Wade, ends constitutional protections of abortion
The high court’s ruling is likely to result in abortion banned in more than 20 states.
‘A healing moment:' Healthcare marketing dispatches from Cannes 2022
Marketing leaders say campaigns honored at the French festival signified that brands are focusing on purpose-driven advertising.
Merck names head of marketing for Human Health
Chirfi Guindo will start on July 1 and report to Merck CEO Robert M. Davis.
BIO alum Joseph Damond joins Edelman Global Advisory
The government-sector veteran will be a senior adviser for the firm.
Evoke snaps up Meltmedia, a life sciences agency
Effective immediately, Meltmedia will begin operating as Evoke Melt.
Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says
The CPG company's chief brand officer outlined why creativity is a force for growth.
Lions Health: 2022 Pharma, Health & Wellness winners
The Cannes Lions Health awards announced winners in the Pharma and Health & Wellness categories.
Edelman wins Bronze Health & Wellness Lion for Vaseline campaign
See My Skin aims to improve skin-care outcomes for people of color and combat bias in dermatology.
Cannes Lions releases Pharma, Health & Wellness shortlists
Winners from this year’s festival will be announced Monday
Analysis
Uncomfortable or not, companies have to talk to employees about abortion
Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.
Can the CDC’s internal review staunch the credibility and comms bleeding?
The agency has acknowledged that it has a problem. Now comes the hard part.
Alopecia organizations, influencers use Chris Rock’s Oscars joke as education tool
Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.
Can the Biden administration reverse its pandemic policy pitfalls?
A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.
How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
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