Latest Healthcare News

Covered California puts seven-figure PR account up for review

Covered California puts seven-figure PR account up for review

Ogilvy is the incumbent on the business.

Ketchum North America health leader Tom Jones joins Finn Partners

Ketchum North America health leader Tom Jones joins Finn Partners

Jones will serve as senior partner and head of the health and wellness group.

W2O revenue up 23% in 2018

W2O revenue up 23% in 2018

The firm said about half of the increase was from new clients.

WE Communications lands Horizon Pharma

WE Communications lands Horizon Pharma

The agency will help the Irish company roll out an eye-disease treatment.

Amgen moves finance exec Judy Gawlik Brown to lead comms role

Amgen moves finance exec Judy Gawlik Brown to lead comms role

Brown replaced Ray Jordan in the position.

UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans

UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans

Burns was named VP and chief communications officer, a newly created role at the health insurer.

CVS Health names Aetna's Kathryn Metcalfe as chief communications officer

CVS Health names Aetna's Kathryn Metcalfe as chief communications officer

Aetna's comms leader has moved into the top comms spot of the newly combined entity.

Maitland and Will.i.am join forces in campaign against cancer

Maitland and Will.i.am join forces in campaign against cancer

Corporate and financial specialist Maitland/AMO is backing a celebrity-led campaign featuring Will.i.am and a host of music stars in a bid to get their fanbases to combat cancer.

Ogilvy expands work for Hospital for Special Surgery to include PR

Ogilvy expands work for Hospital for Special Surgery to include PR

The New York hospital is looking to attract top-flight business media coverage.

Mount Sinai's Klissas turns employees into reporters

Mount Sinai's Klissas turns employees into reporters

VP of marcomms taps into her network news experience to tell and promote the hospital system's stories.

Antoinette Forbes to lead Weber Shandwick Washington healthcare practice

Antoinette Forbes to lead Weber Shandwick Washington healthcare practice

Forbes previously worked at Edelman.

ICR acquires Westwicke Partners

ICR acquires Westwicke Partners

ICR is doubling down on healthcare with this latest acquisition following its deal with Continuum Health four months ago.

Ketchum names Ariana Macrina director of health strategy

Ketchum names Ariana Macrina director of health strategy

She previously worked at Hunter PR, Ogilvy, and Cohn & Wolfe.

Burson-Marsteller veteran Henry Engleka joins Ruder Finn

Burson-Marsteller veteran Henry Engleka joins Ruder Finn

Engleka was chair of Burson-Marsteller's healthcare practice prior to its Cohn & Wolfe merger.

Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant

Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant

UK-based Open Health has merged with medical comms specialist Peloton Advantage to create a global healthcare communications giant that has 520 staff across seven locations.

Avenir Global buys London creative healthcare agency

Avenir Global buys London creative healthcare agency

Avenir Global, the Canadian holding company that includes Axon and Madano in its network, has acquired London-based creative healthcare agency Cherry for an undisclosed sum.

'Measuring PR to the pipeline is not about recreating the wheel' - Cision global CEO Kevin Akeroyd

'Measuring PR to the pipeline is not about recreating the wheel' - Cision global CEO Kevin Akeroyd

Communications professionals need to start measuring "PR to the pipeline" and "articles to e-commerce" revenue to drive further investment into the discipline, Cision global chief executive Kevin Akeroyd has said.

Gilead names Michael Boyd VP of government affairs, policy

Gilead names Michael Boyd VP of government affairs, policy

Boyd has worked at AbbVie, Pfizer, and Schering-Plough.

Durex urges young people to have sex and save lives in earned media campaign

Durex urges young people to have sex and save lives in earned media campaign

Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.

Six principles to help guide a progressive health tech communications strategy

Six principles to help guide a progressive health tech communications strategy

In a slow-moving, heavily regulated industry, an innovative approach is key.

Analysis

Eugene the Egg revealed as 'cracking campaign' for mental health

Eugene the Egg revealed as 'cracking campaign' for mental health

The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.

Johnson & Johnson tries to hold the line after baby powder exposés

Johnson & Johnson tries to hold the line after baby powder exposés

The pharma company has put on a full-court press in response to reports by Reuters and The New York Times.

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Why pharma ads are on the bench during this year's Super Bowl

Why pharma ads are on the bench during this year's Super Bowl

For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.