Latest Healthcare News

Red Havas announces major restructure

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

Syneos appoints point man for reputation offer among global hires

Syneos appoints point man for reputation offer among global hires

Syneos Health Communications has hired former Eli Lilly corporate comms leader Mark Sudwell as head of its value, access and reputation offer, alongside a European creative director and a raft of other global appointments.

Ad Council kicks off $50 million vaccine education campaign

Ad Council kicks off $50 million vaccine education campaign

The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.

Citing increased demand for top talent, NYU debuts healthcare marketing certificate

Citing increased demand for top talent, NYU debuts healthcare marketing certificate

The program will be oriented around the twin industry pillars of empathy and data.

Trial for #ClinicalEquality campaign fights for racial equity in cancer research

Trial for #ClinicalEquality campaign fights for racial equity in cancer research

The campaign by FCB Health aims to raise awareness about racial biases in clinical trials.

MDLive picks Coyne Public Relations as PR AOR

MDLive picks Coyne Public Relations as PR AOR

The company wants to educate consumers about telehealth.

How COVID-19 anti-vaccine campaigns differ from the usual anti-vax disinformation

How COVID-19 anti-vaccine campaigns differ from the usual anti-vax disinformation

Brands are directly in the crosshairs of anti-vaccine bad actors this time.

Ashfield Health merges Pegasus with two agencies to create global comms and creative entity

Ashfield Health merges Pegasus with two agencies to create global comms and creative entity

Global healthcare comms network Ashfield Health has merged three of its agencies – Pegasus, Ashfield Digital and Creative and Cambridge Biomarketing – to relaunch them as Mind+Matter.

Tums rolls out bingo sweepstakes on Twitter for Super Bowl

Tums rolls out bingo sweepstakes on Twitter for Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game.

W2O plucks a rival’s digital chief, two other tech vets

W2O plucks a rival’s digital chief, two other tech vets

Jo Ann Saitta, Larry Mickelberg (pictured) and Marcos Mendell are joining the healthcare specialist network.

Lenovo’s Torod Neptune to join Medtronic as global communications leader

Lenovo’s Torod Neptune to join Medtronic as global communications leader

Neptune has led communications at Lenovo since 2017.

Pfizer, Dini von Mueffling Communications launch vaccine confidence campaign

Pfizer, Dini von Mueffling Communications launch vaccine confidence campaign

The campaign debuts on social media on Tuesday and later on national TV.

Alaska to spend $3.2m on COVID-19 PR, ads

Alaska to spend $3.2m on COVID-19 PR, ads

Its Department of Health and Human Services has inked contracts with at least two in-state shops.

W2O snaps up two firms as part of ongoing data push

W2O snaps up two firms as part of ongoing data push

The acquisitions would bolster the firm's data and analytics offering.

Rabin Martin names Robert Mallett CEO

Rabin Martin names Robert Mallett CEO

Current chief executive Jeffrey Sturchio will become chairman.

IBM CMO Michelle Peluso to join CVS Health as chief customer officer

IBM CMO Michelle Peluso to join CVS Health as chief customer officer

Peluso was IBM’s SVP of digital sales and CMO.

SKDKnickerbocker names Erin Weinstein to co-lead healthcare comms

SKDKnickerbocker names Erin Weinstein to co-lead healthcare comms

Loren Riegelhaupt also leads the agency’s healthcare work.

Steve Barrett on PR: Let’s make America healthy again

Steve Barrett on PR: Let’s make America healthy again

If 2021 is to be a better year than 2020, federal, state and local government and other institutions need to step up and do a lot better.

How LaunchSquad helped bring the first at-home, non-prescription COVID-19 test kit to market

How LaunchSquad helped bring the first at-home, non-prescription COVID-19 test kit to market

Australian company Ellume is set to release the first round of tests in stores in January.

Little Lungs anti-smoking push adds celebrity muscle

Little Lungs anti-smoking push adds celebrity muscle

The COVID-era iteration of the campaign warns teens about the consequences of smoking cigarettes.

Analysis

Four questions to ask in building COVID-19 vaccine messaging

Four questions to ask in building COVID-19 vaccine messaging

Effective communications about the importance of vaccination have never been more important.

What the government’s COVID-19 vaccination campaign will look like

What the government’s COVID-19 vaccination campaign will look like

The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.

‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling

‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling

“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.

Talk to everyone: Breaking down Fauci’s media relations strategy

Talk to everyone: Breaking down Fauci’s media relations strategy

The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.

‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus

‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus

From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.

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