Latest Healthcare News
Medtronic adds Ruda, Moriber to global communications, corporate marketing team
Aniz Ruda will be VP of data, analytics and insights, while Jason Moriber will be VP of content and creative.
The Vaccine Project Newsletter: Turning another corner? Watch out for the bus
This week’s Haymarket Media Vaccine Project Newsletter is 2,167 words and will take you seven minutes to read.
Users cutting back on Instagram to improve mental health
A study from Opinium Research found that 17% believe platforms are responsible for users’ mental health.
CDC plays up travel FOMO while encouraging Gen Z, millennial vaccinations
The federal agency hired Sensis, a creative agency based in Atlanta and Los Angeles, to develop a vaccination campaign for 19 U.S. cities.
Jennifer Aniston – and Jennifer Aniston – talk insomnia
In Seize the Night and Day, a campaign by Quviviq maker Idorsia, Aniston and a doppelganger discuss the deleterious effects of prolonged sleeplessness.
Prime Global acquires health economics agency HCD
Medical comms business Prime Global has added HCD Economics to its multi-agency group operating in the UK, US, Europe and New Zealand.
Axon bolsters clinical studies leadership team
Healthcare comms agency Axon has bolstered its clinical studies practice with a senior appointment in London.
Aflac debuts first short film as part of its Close the Gap initiative
The project, produced by Lion Forge Animation, features music by Nas.
Leaders characterize health equity as ‘business and moral imperative’ at Real Chemistry summit
The event took place last week at the JPMorgan Healthcare Conference.
The Vaccine Project Newsletter: Finite disappointment, infinite hope
This week’s Haymarket Media Vaccine Project Newsletter is 2,210 words and will take you seven minutes to read.
BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer
Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.
EHE Health lights up Times Square as it expands preventative care focus
The company launched the tagline ‘The Original Prevention Network' this month.
Evoke’s trifecta of hires includes Cadient, Klick alums
Will Reese, Rachel McCready and Alexis Penty were onboarded as chief innovation, creative and strategy officers, respectively.
These 3 cultural truths are the key to Hispanic healthcare marketing
Different communities have their own languages of choice, agency and trust.
The Vaccine Project Newsletter: No time for quiet desperation
This week’s Haymarket Media Vaccine Project Newsletter is 2,147 words and will take you seven minutes to read.
Center for Intimacy Justice report finds Facebook censors women’s health ads
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.
Ketchum names Novartis' Samantha Schwarz as leader of North America health portfolio
Ketchum also hired Erin Davis as EVP of government health growth and strategy, bolstering the firm's healthcare practice.
Large parts of the public don’t trust materials from pharmaceutical companies
Why that’s an opportunity for pharma brands, according to research from agency Three Whiskey.
M Booth Health selects Stacey Bernstein to replace Tim Bird as CEO
Bernstein has worked at Weber Shandwick since 2010
What the Elizabeth Holmes verdict could mean for marketing
Stan Fiorito, a former group account director at TBWA/Chiat/Day, recalls his tenure working on the Theranos business — and what he learned from it.
Analysis
Can the Biden administration reverse its pandemic policy pitfalls?
A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.
How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
Inside the cruise industry’s aggressive pushback against the CDC
Travel industry groups say communications with government medical experts have broken down amid the pandemic.
The Omicron messaging dilemma
Why public health experts believe communications around Omicron need to toe the line between too much concern and just enough.
How employers are looking to the CDC to shape internal comms
But experts say government recommendations are just the bare minimum of what companies should say to staffers.