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Latest Healthcare News
Sanofi poaches pharma comms veteran from rival
Fiona Olivier has left AbbVie, where she was the pharma giant's head of global patient relations and international public affairs, to be global head of public affairs and communications for Sanofi's general medicines division.
Marina Maher Communications announces hires, promotion
The agency has bolstered its healthcare leadership, strategic and digital functions.
Cannabis streaming service sets debut date, program slate
Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.
Weber Shandwick hires Trish Taylor to lead DC healthcare practice
Taylor joins from Hager Sharp, where she spent five years as EVP of the firm's health practice.
Trinity Health launches vaccine education campaign for BIPOC communities
The campaign extends across 14 underserved regions in the U.S.
Walgreens boosts vaccine confidence with This is Our Shot campaign
The pharmacy giant is out with an integrated marketing and communications campaign.
Ad Council and ad tech firms measure COVID-19 vaccine campaign effectiveness
The Ad Council is partnering with Kinetiq, TVSquared, Upwave and Ace Metrix on the national effort.
Javier Boix joins Novartis as global head of communications and engagement
Boix will report to Michael Willi, chief communications officer, and Rod Wooten, head of global marketing at Novartis
Schumer calls on CDC to fund vax awareness
While the Senate majority leader has called on the agency to devote $1 billion to the push, public health experts say grassroots efforts may be more effective.
How this COVID-19 campaign used a digital quiz platform to reach more than 2 million people
The Virginia Department of Health turned to Jebbit to answer residents’ COVID-19 questions.
Evoke Kyne promotes Chanta' Stewart to lead DEI
Stewart will shape the agency's global DEI initiatives and serve as its in-house expert.
Deputy GM Jerry Bowden leaves Edelman after 21 years
Bowden worked in the firm’s Chicago health division and for the Edelman media network.
White House to launch ‘unprecedented’ vaccine comms push
The effort will target a range of vaccine-skeptical audiences with a range of tactics.
Zeno Group healthcare leader Ame Wadler exits to launch consultancy
Wadler is also a veteran of MWWPR, Burson-Marsteller, Edelman and Hill & Knowlton.
CoorDown normalizes Down syndrome in the workplace
The campaign includes a partnership with LinkedIn to connect employers and prospective hires.
Walgreens’ CSR head aims to seize the moment
An expansive view of CSR can be traced to Walgreens veteran and engineer Alain Turenne.
Texas governor lifts mask mandate: How 13 local businesses reacted
“Thanks bro but we ain’t gonna do it till it’s safe,” tweeted one business.
Weber Shandwick educates Americans about ACA as enrollment re-opens
The agency has worked with the Centers for Medicare & Medicaid Services since the ACA was first passed.
Red Havas announces major restructure of health agencies
Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.
Syneos appoints point man for reputation offer among global hires
Syneos Health Communications has hired former Eli Lilly corporate comms leader Mark Sudwell as head of its value, access and reputation offer, alongside a European creative director and a raft of other global appointments.
Analysis
Publishers fight back against misinformation
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
How TikTok is changing healthcare marketing
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
Four questions to ask in building COVID-19 vaccine messaging
Effective communications about the importance of vaccination have never been more important.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
