Latest Healthcare News

Screenshot of Medtronic's Digitrapper medical device.

Medtronic adds Ruda, Moriber to global communications, corporate marketing team

Aniz Ruda will be VP of data, analytics and insights, while Jason Moriber will be VP of content and creative.

Sign for covid vaccination clinic

The Vaccine Project Newsletter: Turning another corner? Watch out for the bus

This week’s Haymarket Media Vaccine Project Newsletter is 2,167 words and will take you seven minutes to read.

Instagram stock art

Users cutting back on Instagram to improve mental health

A study from Opinium Research found that 17% believe platforms are responsible for users’ mental health.

travel stock art

CDC plays up travel FOMO while encouraging Gen Z, millennial vaccinations

The federal agency hired Sensis, a creative agency based in Atlanta and Los Angeles, to develop a vaccination campaign for 19 U.S. cities.

Screenshot of Jennifer Aniston.

Jennifer Aniston – and Jennifer Aniston – talk insomnia

In Seize the Night and Day, a campaign by Quviviq maker Idorsia, Aniston and a doppelganger discuss the deleterious effects of prolonged sleeplessness.

Graeme Peterson

Prime Global acquires health economics agency HCD

Medical comms business Prime Global has added HCD Economics to its multi-agency group operating in the UK, US, Europe and New Zealand.

Liz Mozel-Jury

Axon bolsters clinical studies leadership team

Healthcare comms agency Axon has bolstered its clinical studies practice with a senior appointment in London.

Aflac Close the Gap film screenshot

Aflac debuts first short film as part of its Close the Gap initiative

The project, produced by Lion Forge Animation, features music by Nas.

Headshot of Jewel Jones from Real Chemistry.

Leaders characterize health equity as ‘business and moral imperative’ at Real Chemistry summit

The event took place last week at the JPMorgan Healthcare Conference.

COVID-19 testing line

The Vaccine Project Newsletter: Finite disappointment, infinite hope

This week’s Haymarket Media Vaccine Project Newsletter is 2,210 words and will take you seven minutes to read.

Jordan Stephens holds his hand to the camera with a sad face drawn on his palm

BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer

Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.

EHE's campaign at Times Square in New York City.

EHE Health lights up Times Square as it expands preventative care focus

The company launched the tagline ‘The Original Prevention Network' this month.

headshots of new hires by agency evoke

Evoke’s trifecta of hires includes Cadient, Klick alums

Will Reese, Rachel McCready and Alexis Penty were onboarded as chief innovation, creative and strategy officers, respectively.

stock art of a guy in front of an orange background

These 3 cultural truths are the key to Hispanic healthcare marketing

Different communities have their own languages of choice, agency and trust.

Emergency room doctors and nurses treat covid-19 patient

The Vaccine Project Newsletter: No time for quiet desperation

This week’s Haymarket Media Vaccine Project Newsletter is 2,147 words and will take you seven minutes to read.

Center for Intimacy Justice posts on women's health ads

Center for Intimacy Justice report finds Facebook censors women’s health ads

Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.

Headshot of Samantha Schwarz

Ketchum names Novartis' Samantha Schwarz as leader of North America health portfolio

Ketchum also hired Erin Davis as EVP of government health growth and strategy, bolstering the firm's healthcare practice.

Stock art of a doctor visit

Large parts of the public don’t trust materials from pharmaceutical companies

Why that’s an opportunity for pharma brands, according to research from agency Three Whiskey.

Stacy Bernstein, new CEO of M Booth Health, headshot

M Booth Health selects Stacey Bernstein to replace Tim Bird as CEO

Bernstein has worked at Weber Shandwick since 2010

Image of Theranos founder Elizabeth Holmes leaving a courtroom.

What the Elizabeth Holmes verdict could mean for marketing

Stan Fiorito, a former group account director at TBWA/Chiat/Day, recalls his tenure working on the Theranos business — and what he learned from it.

Analysis

Stock image of president joe biden at a cabinet meeting.

Can the Biden administration reverse its pandemic policy pitfalls?

A push to deliver home tests and high-quality masks is set to replace the previous emphasis on vaccination.

Lilu women's health ad showing clip art of mother breastfeeding child

How women’s health brands communicate on social media: They can’t

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

Cruise ship

Inside the cruise industry’s aggressive pushback against the CDC

Travel industry groups say communications with government medical experts have broken down amid the pandemic.

President Joe Biden and Dr. Anthony Fauci

The Omicron messaging dilemma

Why public health experts believe communications around Omicron need to toe the line between too much concern and just enough.

How employers are looking to the CDC to shape internal comms

But experts say government recommendations are just the bare minimum of what companies should say to staffers.