Gen Z is shaping the future of work across every profession — including PR. In PRWeek’s Gen Zeitgeist weekly column, the students and young professionals who are defining this industry shift discuss their perspective on topics from mentoring, job hunting, advice, work-life balance, culture and ongoing change in the agency world.

PRWeek Gen Zeitgeist by Nicole Levi

Communications as a catalyst for social change

How PR can allow you to tap into passions and help spark action.

PRWeek Gen Zeitgeist workmark

Embracing Web3 for successful campaigns

Millennials and Gen-Z’s push for co-creation will lead the next phase of the internet.

PRWeek Gen Zeitgeist by Alma Pres

From writing about bathrooms to building social strategies

How to use an untraditional path to elevate your career.

PRWeek Gen Zeitgeist workmark

It’s giving: PRWeek US launches Gen Z contributing column

Entering the Gen Zeitgeist era.