The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
The campaign features Bayer and OB/GYN Dr. Jessica Shepherd in a series of educational and entertaining videos that tackle common questions about birth control pills
The pharmacy and convince chain is spreading the message about flu shots.
Opdivo's marketing campaigns need to both market to and educate consumers about the new immuno-therapy cancer treatment.
Claritin is fighting the "indoor epidemic" with its Be an Outsider campaign.
The Xiidra marketing team attempted to move away from the standard drug commercial to shine in a new market and challenge legacy techniques.
The drugmaker used the campaign showing the effects of shingles to promote Zostavax.