"Data and analytics skills are critical. The more you invest in it, the more it necessitates having the internal and intellectual resources to be able to take in info and create."
The platform has both pre-campaign strategy and post-campaign analysis capabilities.
Cofounder Russ Fradin will serve as chairman of the board.
The publisher data marketplace is also angling for a fundraising round.
Muck Rack Trends allows users to measure their company's performance against competitors and compare terms found in articles.
Global Sentiment Analysis covers more than 100 languages.
It contains the contact information for one million journalists and influencers.
FleishmanHillard Fishburn, Hope&Glory, Golin and Ready10 were among the winners at this year's PRCA National Awards.
It will help customers share information and content on the go.
Notified includes GlobeNewswire.
The new program will help users to more effectively engage employees.
Our mission statement: Guide you through the ever-more-complicated world of communications technology.
For the past few years, I've set aside the first week of March for my annual pilgrimage to Austin, Texas for Mexican food, barbecue and inspiration in the form of SXSW.
As a one-off event, the Super Bowl beats everything. The stage, the numbers, the marketing. There is truly nothing like it and it was a privilege to be in Phoenix for an epic game of American football and see Katy Perry, possibly inspired by London 2012's opening ceremony, take to the air like a modern day Mary Poppins.
Happy 'Murica Day'! There were interceptions, a mass brawl and Katy Perry flew.
This week, private equity firm GTCR Valor made it official: Vocus and Cision will be combined into "a premier global public relations cloud company."
PRWeek Dashboard picks the 25 most influential people in communications technology.
The platform provides detailed demographic and psychographic analysis of Twitter audiences, conversations, and groups of users.
StatSocial analyzes custom-defined groups of Twitter users based on more than 60 sources.
SEMrush is a platform for researching and analyzing keywords and domains.
Publet is a digital publishing platform for creating multimedia content.
TrendKite is an on-demand earned media analytics platform that uses semantic, big data analysis.
Storyful discovers, verifies, and acquires rights to user-generated social media content for newsrooms, brands, agencies, and video producers.
GoAnimate has a variety of different background images, characters, props, and sounds you can use.
Convindex is a digital video content tracking and measurement platform specifically developed to address marketing and communications needs.
Trustpilot provides a global online open-review community for e-commerce businesses.