Dashboard

Dashboard 25: Class of 2021

Dashboard 25: Class of 2021

PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

Dentsu makes long-awaited practice splash with Dentsu Health

Dentsu makes long-awaited practice splash with Dentsu Health

The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.

Beyond the jab: How the Ad Council and others are gauging success in vaccination campaigns

Beyond the jab: How the Ad Council and others are gauging success in vaccination campaigns

The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.

Tech Talk With Yonder CEO Jonathon Morgan

Tech Talk With Yonder CEO Jonathon Morgan

Morgan talks advising the Obama White House and how Yonder sniffs out potentially harmful content online before it goes viral.

Samba TV names Nativdad to agency, brand solutions executive role

Samba TV names Nativdad to agency, brand solutions executive role

Tim Nativdad is a veteran of Roku, Amazon and Google.

Deepfakes and digital avatars: The new celebrity brand ambassadors

Deepfakes and digital avatars: The new celebrity brand ambassadors

Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.

Publicis CEO on returning to growth and the instrumental role of Epsilon

Publicis CEO on returning to growth and the instrumental role of Epsilon

The Publicis Groupe chief executive speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.

Meltwater acquires Klear

Meltwater acquires Klear

Israel-based Klear uses AI to help clients manage influencer relationships.

Overwhelmed journalists still want press releases — as long as they’re targeted: Cision

Overwhelmed journalists still want press releases — as long as they’re targeted: Cision

The company’s State of the Media report makes the case for a data-driven approach to pitching.

Publicis Groupe plots return to the office, with help from Marcel

Publicis Groupe plots return to the office, with help from Marcel

The holding company is reimagining what getting back to work will look like.

Media Shower integrated with Google Docs

Media Shower integrated with Google Docs

The integration also streamlines the collaboration process, the company says.

LA County Museum of Art, Snap launch AR monument collection

LA County Museum of Art, Snap launch AR monument collection

LACMA × Snapchat: Monumental Perspectives explores the history of Los Angeles.

Cannabis streaming service sets debut date, program slate

Cannabis streaming service sets debut date, program slate

Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.

Impossible Foods refocuses comms, brings on boutique Mighty as agency partner

Impossible Foods refocuses comms, brings on boutique Mighty as agency partner

Mighty was the smallest agency pitching for Impossible Foods’ PR contract in a review. The company also brought on PublicRelay for analytics.

Talkwalker launches podcast-monitoring technology

Talkwalker launches podcast-monitoring technology

The platform has access to 35,000 podcasts.

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear

Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.

Twitter: Performance is our ‘Number One’ focus in 2021

Twitter: Performance is our ‘Number One’ focus in 2021

The social media platform is doubling down on direct response advertisers.

Publishers view end of the cookie as an opportunity to work with brands

Publishers view end of the cookie as an opportunity to work with brands

But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.

SmartMedia Technologies rolls out self-service platform

SmartMedia Technologies rolls out self-service platform

The platform allows users to create NFTs it calls SmartMedia Objects.

Former Outcast CEO Alex Constantinople joins Zendesk as CMO

Former Outcast CEO Alex Constantinople joins Zendesk as CMO

Constantinople had been Outcast's CEO for more than a decade.

Muck Rack builds out PRM tools

Muck Rack builds out PRM tools

The expansion includes new dashboards and reporting capabilities.

AI must acknowledge all sectors of society to serve everyone fairly

AI must acknowledge all sectors of society to serve everyone fairly

As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.

ON24 names Byron Bardy VP

ON24 names Byron Bardy VP

He’s a veteran of Lithium Technologies and Adobe.

TikTok and IPG Mediabrands launch global creator partnership

TikTok and IPG Mediabrands launch global creator partnership

The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.

Making the most of measurement on Clubhouse

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

More …

The X factor: Why agencies want to lead in ‘experience’

The X factor: Why agencies want to lead in ‘experience’

When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?

Inside PrendeTV, Univision’s new AVOD service

Inside PrendeTV, Univision’s new AVOD service

The Spanish-language streaming service launched on Wednesday.

Investcorp buys Investis Digital

Investcorp buys Investis Digital

Investis provides digital corporate communications and marketing services.

Staffbase picks up $145m in latest financing round

Staffbase picks up $145m in latest financing round

The internal communications technology platform merged with Bananatag this month.

Signal AI names Josh Boaz to board

Signal AI names Josh Boaz to board

The AI-powered PR platform also named Prosek Partners principal Jennifer Prosek to its board this year.

Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0

Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0

The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.

Ironman taps into MDC comms tech platform PRophet

Ironman taps into MDC comms tech platform PRophet

The platform has hit the 20 active user milestone.

How Clorox used AI to educate people on COVID-19

How Clorox used AI to educate people on COVID-19

The company used machine learning to share relevant information while it faced product shortages early in the pandemic.

Ad Council and ad tech firms measure COVID-19 vaccine campaign effectiveness

Ad Council and ad tech firms measure COVID-19 vaccine campaign effectiveness

The Ad Council is partnering with Kinetiq, TVSquared, Upwave and Ace Metrix on the national effort.

More …

What influencers are buzzing about: Mental health and supporting Black merchants

What influencers are buzzing about: Mental health and supporting Black merchants

That’s according to the latest Traackr State of Influence report.

DKC launches practice area to help clients navigate NCAA issues

DKC launches practice area to help clients navigate NCAA issues

DKC Campus will offer guidance on college sports' ‘Name, Image and Likeness” changes.

Avocados From Mexico uses AI to drum up consumer engagement

Avocados From Mexico uses AI to drum up consumer engagement

Avocado Nation combines a loyalty program with personalized video content.

Publishers fight back against misinformation

Publishers fight back against misinformation

As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.

Tech Talk with The Harris Poll CEO Will Johnson

Tech Talk with The Harris Poll CEO Will Johnson

"Our customers were demanding interactive ways to measure thousands of customer metrics and look directly at the data breakdown in real time."

News Direct, Pop Culture Newswire team up

News Direct, Pop Culture Newswire team up

For News Direct clients, the partnership could mean more access to ‘geek media.’

How this COVID-19 campaign used a digital quiz platform to reach more than 2 million people

How this COVID-19 campaign used a digital quiz platform to reach more than 2 million people

The Virginia Department of Health turned to Jebbit to answer residents’ COVID-19 questions.

Sprinklr eyes Singapore R&D center

Sprinklr eyes Singapore R&D center

The customer experience management platform supports several brands in the Asia-Pacific region.

Why advertisers are spending more on podcasts

Why advertisers are spending more on podcasts

An Advertiser Perceptions report shows marketers feel the medium is safe and has strong target audience potential.

Yum Brands makes second tech deal this month by buying Tictuk

Yum Brands makes second tech deal this month by buying Tictuk

Tictuk is a Tel Aviv-based ordering and marketing platform.

Coffee Break with Meltwater’s John Box

Coffee Break with Meltwater’s John Box

The company’s CEO discusses deal heat in the comms tech market, going public on the Norwegian stock market and sponsorship of the Meltwater Champions Chess Tour 2021.

How TikTok is changing healthcare marketing

How TikTok is changing healthcare marketing

With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?

How performance marketing and brand-building can get along just fine

How performance marketing and brand-building can get along just fine

Dentsu’s APAC media chief outlines the prospects for the new iProspect.

Stagwell Technologies launches Koalifyed as influencer marketing booms

Stagwell Technologies launches Koalifyed as influencer marketing booms

The network says the platform allows users to quickly ink deals with influencers and weed out fraud.

CommsTech roundtable: The unprecedented importance of information you can trust

CommsTech roundtable: The unprecedented importance of information you can trust

In this three-roundtable series’ finale, industry leaders highlight how the combination of CommsTech and savvy PR pros is a brand’s best defense against the myriad dangers disinformation poses.

More …

News Direct, Media OutReach team up to cover US, APAC

News Direct, Media OutReach team up to cover US, APAC

Media OutReach is a global newswire with offices across Asia-Pacific.

Subscribe to the Dashboard Daily Newsletter