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The feature will allow users to easily click through to product pages.
Onclusive also bought Critical Mention in May.
Penati goes in-house as chief marketing and communications officer for the platform.
The agency also announced four other senior hires to lead key growth areas.
Loose data standards across ad tech should be ‘a reckoning’ for marketers, says one digital privacy expert.
Exclusive negotiations in progress between performance agency and martech group.
Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads.
While the Singtel-owned ad tech firm posted a loss in its most recent earnings, Tremor expects it to create “significant scale” for its business while plugging gaps in linear TV and performance capabilities.
Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth, a monumental decline from its 84% growth rate one year ago.
Study shows ads on Twitter deliver the most total attention, while TikTok has strongest active attention.
Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.
The goal of the tools is to help clients evaluate and mitigate privacy risks while optimizing data.
As brand marketing social AOR, Coolr is supporting the ride-hailing app’s Twitter, Instagram and TikTok efforts.
A recent study shows that five major social media platforms are not protecting LGBTQ users, despite making policy commitments.
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
While NFT was the ‘word of the year in 2021,’ brands are investing in a broad spectrum of metaverse and Web3 experiences, says president Avery Akkineni.
The IPG firm is helping the Chicago-based agency with media relations, brand visibility and corporate reputation.
The restructuring comes after 42% revenue growth in 2021 and a string of acquisitions in recent years.
The agency will target acquisitions, offices in key markets, a larger headcount and more services.
Misuse of influencers may even hurt a brand's perception.
The company launched its eFluence division this year, reporting to Brill.
The company hopes to use the platform to encourage dialogue around mental health in an unconventional way.
The language-learning platform launched activations across Roblox and Decentraland.
An interactive tool from Biohaven offers a novel way to take back control over migraine triggers in social media feeds.
Creative agencies Iamidea and Lazarev have joined forces to create a platform that helps Ukrainian creative agencies raise their profiles among international brands amid the war.
The customer review management software company will boost InMoment’s insights and analytics.
The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is U.K. offering in the wake of recent claims of staff unrest.
UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.
He has worked with brands including Diageo and Walmart.
We are stuck referencing something that happened two years ago.
Cannes Lions 2022: Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights.
TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.
The series includes two Amgen execs discussing the promise of AI and machine learning.
Disney is creating and using new opportunities for storytelling and audience engagement.
As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager.
Chief data scientist Miguel Martinez will move into a non-executive director position.
The second phase of the Yours to Make campaign features a short film, scored by a Neil Gaiman speech, aimed at recent graduates.
Effective immediately, Meltmedia will begin operating as Evoke Melt.
Expect the Aflac duck to quack about manifestation, astrology and healing sound frequencies.
Owner of Campaign launches venture investment fund and buys into London-based GEEIQ.
Delta Air Lines, WPP, The 4A’s, the IAB, the Ad Council and other industry leaders back IBM in delivering an open source toolkit that enables the industry to use AI to mitigate bias in ad tech.
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.
Media sites become donation channels for the Elton John AIDS Foundation, thanks to QR technology.
Creatives must embrace new ways of thinking, not just about the work, but processes, purpose and leadership, Publicis Groupe’s chairman and CEO writes, as part of our series by global agency chiefs ahead of Cannes Lions.
The deal will let Harris clients use PRophet to improve their media relations.