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Tech Talk
Tech Talk with Cognito director of innovation David Simpson
“[Brands] may get caught up in the metrics, but hands down the biggest benefit of engaging with an influencer is the prolonged relationship with someone pulling in their knowledge from multiple sectors and multiple clients to enhance a brand's overall story.”
Tech Talk with Mountaintop Data CEO Sky Cassidy
"Technical people originally used words like 'data' in their professions for very specific things. But in communications and marketing, it can quickly lose its meaning."
Tech Talk with Intrado's Ben Chodor
"We've changed how we feel about the virtual element and the physical and how they're going to combine together,” says the company’s president of digital.
Tech Talk with Bully Pulpit Interactive's Danny Franklin
“Disinformation narratives and campaigns and the harm they create go back centuries. It's now new. What is new is the speed and range in which it travels.”
Tech Talk with Goodfuse’s Gregg Trueman
“We tend to fall in love with technology, but what works best for effective communication is simplicity and building trust, not throwing the latest stuff at them,” says the company’s EVP of creative and technology solutions.
Most recent news
3 ways to upgrade your ROI story
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
Omnicom launches omniearnedID analytics platform
It’s designed to validate the impact of earned media on brand sales.
Signal AI hires Clancy Childs as chief product officer
Childs spent more than a decade working at Dow Jones and Google.
Newswire promotes Charlie Terenzio to CMO
Terenzio joined the company in late summer 2019.
Grin secures $10 million investment
The influencer marketing software company plans to evolve modern influencer brand advocacy.
Signal AI launches Dashboards tool
The AI-powered product reframes how communications teams strategize, the company says.
Dashblog
5 digital trends to watch in 2021
Lessons learned in social disinformation and the explosion of gaming from WE’s Trevor Jonas.
Why we’re at the ‘Garage Band moment’ of data and AI
And how it will affect the future of big data and public affairs.
Why 2021 will demand brands prioritize people
COVID-19 spotlighted the flaws in measuring success on financial KPIs alone. It’s going to be up to our industry to answer to communities.
All hail the AI-fueled ESG framework
Analysts can search information from millions of documents in virtually any language to understand the ESG reputation of organizations and distill it into a “reputation score,” says Signal AI’s Miguel Martinez.
Comms tech is critical for effective cyber incident response
In a world where increased cyber attacks are part of “the new normal,” communications technologies should be part of the new response.
Deep Dive
Dashboard 25: The people shaping your tech stack
PRWeek Dashboard picks the 25 most influential people in communications technology.
Who’s making the comms tech purchasing decisions? It’s complicated
Navigating the dynamic among providers, agencies and their clients.
Slaying the monster measurement myth of impressions
How agencies are helping clients break the habit with KPIs more closely tied to business results.
The comms tech ‘eureka moments’ of 2020
And how they can be applied to the ‘evolving normal’ of the post-COVID world.
5 comms tech resolutions for 2021
From improving data literacy to getting better at memes, comms tech experts tell Dashboard what’s on their to-do list.
Politics aside, brands aren’t giving up on polling platforms
Political polls are having another reputational crisis. Market research is a different story.
