Dashboard

Dashboard 25: Class of 2021

Dashboard 25: Class of 2021

PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

Ad tech companies talk candidly about cookies

Ad tech companies talk candidly about cookies

Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.

North Sixth Group invests in RepSpert

North Sixth Group invests in RepSpert

The online reputation management platform is based in Australia.

Weber Shandwick launches media security center via partnership with Blackbird.AI

Weber Shandwick launches media security center via partnership with Blackbird.AI

Blackbird.AI will provide insights about misformation, disinformation and what’s happening in the media that is relevant to clients.

Emplifi acquires Go Instore

Emplifi acquires Go Instore

UK-based Go Instore is a live-streaming video platform.

Momentum Worldwide launches hybrid experience platform

Momentum Worldwide launches hybrid experience platform

WhiteBox blends real life and virtual events for brands.

Dragonfly AI names Roth to board

Dragonfly AI names Roth to board

Roth was a longtime Ogilvy executive.

CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics

CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics

The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.

VSCO’s Julie Inouye joins Podium to lead communications, social media

VSCO’s Julie Inouye joins Podium to lead communications, social media

Inouye is the most-senior comms executive the software company has hired.

Tech Talk with Vibes cofounder and CIO Alex Campbell

Tech Talk with Vibes cofounder and CIO Alex Campbell

“Consumers, especially younger people, today want more of a direct connection to that brand.”

Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’

Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’

WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.

VideoAmp to kick off currency test with major holding companies

VideoAmp to kick off currency test with major holding companies

Five of the six major holding companies are involved, and networks are said to be on board.

Netherlands-based Candid acquires agency Coopr

Netherlands-based Candid acquires agency Coopr

Coopr founders Jody Koehler and Jos Govaar will join as partners of Candid and maintain their roles managing Coopr.

Cision report: Brands sticking with press releases through the pandemic

Cision report: Brands sticking with press releases through the pandemic

Cision’s research looked at best practices, trends and insights into the use of press releases by PR professionals.

Glassdoor acquires professional social networking app Fishbowl

Glassdoor acquires professional social networking app Fishbowl

The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.

Integral Ad Science: Contextual ads are effective in driving brand recall

Integral Ad Science: Contextual ads are effective in driving brand recall

The study suggests that contextual ads could be a viable alternative to cookies.

CreatorIQ raises $40 million in capital funding round

CreatorIQ raises $40 million in capital funding round

The investment indicates the growing importance of influencer marketing campaigns, the company said.

13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing

13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing

Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.

Olay tackles beauty bias in search algorithms

Olay tackles beauty bias in search algorithms

The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.

VidMob names Antonio Lucio to board of directors

VidMob names Antonio Lucio to board of directors

It also brought on executives from Graham Holdings and Wanda Young to the board.

Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report

Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report

The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.

6 questions for Taco Bell’s Matt Prince on how the brand uses social media to make menu decisions

6 questions for Taco Bell’s Matt Prince on how the brand uses social media to make menu decisions

The chain’s headquarters has a room dedicated to social listening called The Fishbowl, and it takes the opinions of its fans very seriously -- especially about potatoes.

PepsiCo launches data practice to help food and beverage retailers grow

PepsiCo launches data practice to help food and beverage retailers grow

Pepviz uses advanced analytics, data science and more to reach shoppers in a personalized way.

Ecommerce platform Spring teams up with Inflcr

Ecommerce platform Spring teams up with Inflcr

The partnership looks to take advantage of college athletes’ new ability to take advantage of NIL policy changes.

Muck Rack adds print content to PR management software

Muck Rack adds print content to PR management software

The feature provides access to printed publications as well as online articles behind paywalls.

Survey: Brands struggle to take advantage of demand for their content

Survey: Brands struggle to take advantage of demand for their content

The reasons: Off-brand content and content that lacks personalization.

Podcast platform RedCircle raises $6 million

Podcast platform RedCircle raises $6 million

The Series A funding will expand its platform to cater to advertisers.

Marketing 360 upgrades platforms

Marketing 360 upgrades platforms

The Marketing 360 Social app has been updated to include a calendar feature.

Pencil launches AI dashboard, audit function

Pencil launches AI dashboard, audit function

The tools break down past social media ads into “winners” and “losers.”

Vans takes first step into the metaverse with Roblox skate experience

Vans takes first step into the metaverse with Roblox skate experience

Fans can skate with friends and customise Vans shoes.

Nielsen loses MRC accreditation for national and local TV

Nielsen loses MRC accreditation for national and local TV

The accreditation loss will push the industry toward use of alternative currencies.

Publicis Groupe wins $200 million Planet Fitness account with bespoke unit

Publicis Groupe wins $200 million Planet Fitness account with bespoke unit

‘Team Lift’ will support the gym franchise with marketing strategy, data and analytics, media planning and buying, creative and brand partnerships.

Access Intelligence merges with Isentia

Access Intelligence merges with Isentia

The combined company will have more than 6,000 clients.

How will marketers adapt to China's video-game restrictions for kids?

How will marketers adapt to China's video-game restrictions for kids?

Industry experts give their thoughts on government-imposed gaming limits, and predict how marketing to young people may shift as targeting opportunities reduce.

LinkedIn calls time on ephemeral Stories

LinkedIn calls time on ephemeral Stories

The platform says its professional users want a more permanent and creative video experience.

Captiv8 integrates with TikTok Creator Marketplace API

Captiv8 integrates with TikTok Creator Marketplace API

The integration will allow Captiv8 clients to access TikTok’s first-party data to optimize campaigns.

Reportable launches newswire service

Reportable launches newswire service

The service includes a lede- and link-distribution model.

Live event broadcasting in 2022

Live event broadcasting in 2022

The 5 key components CMOs must know.

NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September.

Salesforce, Proof launch  BusinessGPS for RevOps

Salesforce, Proof launch BusinessGPS for RevOps

It’s the latest tool from the companies’ partnership.

Image via Getty

Sightly names Natasha Morgan and Rick Roth to its board

The newest board members bring marketing experience from Indeed and decades of comms experience from Ogilvy & Mather.

Photo credit: Getty Images

Vive founder Shnane Liem launches Press Props

With the new members-only platform, the media can list opportunities in one place.

UK-based Alva teams up with US policy, public affairs shops

UK-based Alva teams up with US policy, public affairs shops

The partnerships, bolstered by investment in Alva from Falfurrias Capital Partners, follows investments the firm made in both Ballast Research and HPS

HypeAuditor: Simone Biles gained followers while out of Olympics

HypeAuditor: Simone Biles gained followers while out of Olympics

Much of the initial response to Biles’ withdrawal was positive, the company found.

CMOs face uphill battle to prove marketing's value to CEOs, Forrester report finds

CMOs face uphill battle to prove marketing's value to CEOs, Forrester report finds

Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.

Talkwalker adds Reviewbox to its product suite

Talkwalker adds Reviewbox to its product suite

Reviewbox helps brands and manufacturers optimize their e-commerce operations by aggregating reviews from mega-retailers including Amazon, eBay and Walmart.

Uncensored: Womanizer vows to #UnmutePleasure on Instagram

Uncensored: Womanizer vows to #UnmutePleasure on Instagram

The sexual wellness brand‘s sex-positive Instagram account was shut down. Here’s how it fought back.

Trestle launch helps Eyeo clients find hard-to-reach users

Trestle launch helps Eyeo clients find hard-to-reach users

The company says it could unlock more than 200 million people browsing the web.

Leadership change coming at Publicis Groupe's $4bn data company Epsilon

Leadership change coming at Publicis Groupe's $4bn data company Epsilon

Epsilon CEO Bryan Kennedy to retire, with former Conversant CEO John Giuliani will replace him as executive chairman.

Tech Talk with monday.com head of comms Leah Walters

Tech Talk with monday.com head of comms Leah Walters

“We looked at the IPO media process, when and how we needed to be communicating, what kind of messages we needed and built those processes.”