Dashboard 25, class of 2022

Dashboard 25, class of 2022

PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

The NFL expands its metaverse presence in Fortnite Creative

The NFL expands its metaverse presence in Fortnite Creative

The NFL Zone will reach Fortnite players with an in-game social hub.

(Photo credit: Getty Images).

Twitter halts COVID-19 misinformation policy in latest business pivot

The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.

The platform can also be used in concert with human media trainers or coaches. (Photo credit: Getty Images).

Pitch platform PRophet teams with public-speaking app Yoodli

Yoodli will help PRophet users improve their public-speaking skills for media interviews.

PD may affect one in 10 men.

App ditches laughs for compassion, security around private parts

Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.

Acast's new ad platform.

Acast introduces new self-serve ad platform

Companies of all sizes will be able to reach any audience in its Marketplace, at 'affordable' budgets.

ShortTok is trying to capitalize on the popularity of short-form online video.

Info Edge Ventures backs ShortTok

ShortTok is the creator of an automated visual-storytelling technology.

The AGs have three recommendations for how Apple can better protect women's data. (Photo credit: Getty Images).

AGs to Apple: Protect private reproductive health data on apps

In a letter penned to Apple CEO Tim Cook, the attorneys general say Apple hasn’t done enough to protect users’ reproductive health data.

(Photo credit: Getty Images).

Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam

An FTC proposal to tamp down on surveillance marketing is getting a boost from Planned Parenthood and others seeking limits on the use of health data.

The NFT market is not dead, contrary to some reports. (Photo credit: Getty Images).

Follow the audience, not the market

There are lessons to be learned from the dot-com boom — and bust — in the current economic environment.

Elon Musk has endured a tumultuous start to his ownership of Twitter. (Photo credit: Getty Images).

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behavior on Twitter is turning advertisers away from the platform.

(Photo credit: Getty Images).

Talkwalker names Lokdeep Singh as CEO

He’s served as EVP and chief product officer at the company.

OkCupid's Michael Kaye.

The future of storytelling is grounded in data

There’s one common thread across markets: The press’s interest in ownable, localized data, says OkCupid’s Michael Kaye.

Taylor said she had been thinking about launching a similar offering for years.

Real Chemistry, 21Grams launch discipline to bridge gaming and healthcare

The offering is inspired by 21Grams VP and strategy director Devon Taylor’s postpartum experience.

PR pros generally use spreadsheets to track results, the survey found. (Photo credit: Getty Images).

Muck Rack: Two-thirds of PR pros say it’s still difficult to tie earned media to business results

The report also dives into the metrics they’re using to gauge success.

Can Musk restore confidence in Twitter as a safe platform for advertisers? (Photo credit: Getty Images).

‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente

As Musk remakes the social media platform in his own image, he risks further alienating pharma advertisers.

Musk forgot that relationships matter in cutting half of Twitter's staff. (Photo credit: Getty Images).

3 ways Elon Musk fumbled Twitter’s takeover comms

From bungling internal comms to mucking up media relations, Musk’s PR strategy has left much to be desired, says Water & Wall’s Jesse Chen.

(Photo credit L-R: Instagram, YouTube and TikTok).

Reels, Shorts and TikTok: How do advertisers divide spend?

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.

Soundrise provides podcast creators with sales, marketing and operational support. (Photo credit: Getty Images).

Market Enginuity launches podcast-focused spinoff

Called Soundrise, it will help advertisers reach some of the biggest podcasts.

PRWeek launches search for top Dashboard 25 comms tech execs

PRWeek launches search for top Dashboard 25 comms tech execs

Submissions are open for 2023’s class of Dashboard 25 — the definitive annual list of the most influential players in communications technology.

L-R: TikTok influencers Florin Vitan and Alessia Lanza. (Photo credit: Getty Images).

Struggling to monetize on Reels, creators look to Shorts and TikTok

Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.

PRWeek/PR Talent Salary Survey open for responses

PRWeek/PR Talent Salary Survey open for responses

Results will appear in the March/April 2023 edition of PRWeek.

(Photo credit: Getty Images).

Issuer Direct acquires Newswire

The deal will grow Issuer Direct’s communications revenue by more than 80%, it said.

5 things for brands to know about Mastodon

5 things for brands to know about Mastodon

As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.

Propel said the tool will make it easier to follow up with journalists. (Photo credit: Getty Images).

Propel launches follow-up tool

Called Follow-Up Assist, it augments Propel’s Gmail and Outlook plugins.

L-R: Gamefluencers Pablodragqueen, Janellyace and Touchpadwarrior.

How 'gamefluencers' are transforming the world of gaming

With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.

(Photo credit: Getty Images).

Fact or fiction: 10 health trends making the rounds on TikTok

TikTok has emerged as the leading social media platform; home to a variety of health trends that are helpful while others are dangerous.

Campaigns are trying to sway last-minute voters. (Photo credit: Unsplash).

7 campaigns hoping to sway voters ahead of the midterms

As the race for the House and Senate comes to a close tomorrow (Nov. 8), these campaigns are trying to sway voters in creative ways.

Twitter is moving into the next generation of social media. (Photo credit: Getty Images).

Musk’s Twitter takeover is a real-time case study on the future of social media

Twitter has a unique opportunity to reimagine its role in the future.

Mass layoffs at Twitter ravage comms team

Mass layoffs at Twitter ravage comms team

Comms staffers have been using social media to thank their coworkers and say goodbye.

Epsilon acquires Retargetly, expanding database to Latin America

Epsilon acquires Retargetly, expanding database to Latin America

Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company.

(Photo credit: Getty Images).

Stagwell posts double-digit growth as holding companies buck downturn trend

The holding company joins WPP, Publicis, IPG and Omnicom in posting growth in Q3.

Dene has more than a decade of agency and in-house experience.

Memo names Katrina Dene first head of comms

She’s worked at Stack Overflow and HackerOne.

Nearly half of podcasters look at downloads to gauge their reach. (Photo credit: Getty Images).

Note to PR pros: Podcasters are busy. Plus other tips for pitching them

Muck Rack’s State of Podcasting report also explores what irks podcasters about pitches.

Cheetos, Hot Topic, Meta Quest, TCL and Urban Decay all celebrated Halloween in the metaverse.

5 brands that want you to join them in the metaverse this Halloween

The metaverse is a scaaary place.

Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.

Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.

“The bird is freed,” Musk tweeted after his purchase of the social media site was finalized.

Twitter's San Francisco headquarters. (Photo credit: Getty Images).

Twitter to form content moderation council; Elon Musk says no reinstatements until then

The council will determine content decisions and account reinstatements, owner Elon Musk said.

Elon Musk has fired three high-ranking Twitter executives. (Photo credit: Getty Images).

Elon Musk acquires Twitter and reaches out to advertisers

Musk assures advertisers that Twitter ads won't be linked with any inflammatory content, saying: 'Let us build something extraordinary together.'

(Photo credit: Getty Images).

Study: Only four in 10 marketers are using predictive analytics

New research from Khoros and Talkwalker also found that three in four consumers have changed their behavior due to the pandemic, meaning they want quicker action by brands.

Zuckerberg asked for patience from investors on Wednesday. (Photo credit: Getty Images).

Meta asks investors to be ‘patient’ as profit plummets and revenue declines 4%

Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.

(Photo credit: Getty Images).

Stagwell acquires insights platform Maru

The holding company also recently bought Apollo Program.

WPP expects annual revenue growth of between 6.5% and 7%.

WPP flags profit margin squeeze because of staff costs and inflation

Q3 revenues rose 3.8%.

(Photo credit: Getty Images).

Olmstead Williams inks cybersecurity partnership with Digijaks

The deal will give OWC clients access to crisis communications tools.

Astellas engaged two influencers for the campaign. (Photo credit: Getty Images).

Astellas puts its finger on the TikTok Pulse

The company hopes to tap the platform’s potential to reach menopausal women.

The metaverse bubble is bursting. Now the real work begins

The metaverse bubble is bursting. Now the real work begins

As the hype begins finally to cool off, it's time to think seriously about what Web3 means for brands and businesses.

The in-game adventure will be available next month.

Burberry teams up with Minecraft in gamified collaboration

The partnership includes an in-game experience and a capsule collection.

Google rolls out My Ad Center, lets users customize ad experience

Google rolls out My Ad Center, lets users customize ad experience

The new privacy tool from Google allows users to follow specific brands and opt out of sensitive ad categories.

Yoodli has raised $7 million from investors. (Photo credit: Getty Images).

Public speaking site Yoodli teams with Toastmasters International

Yoodli gives feedback on communications skills and body language.

Vox Creative explainers go short-form on TikTok and Instagram

Vox Creative explainers go short-form on TikTok and Instagram

VP of creative Heather Pieske talks about getting brands on board with the new style of video.

Ad Council collaborates with Snap, YouTube for latest youth fentanyl awareness campaign

Ad Council collaborates with Snap, YouTube for latest youth fentanyl awareness campaign

The Real Deal on Fentanyl centers on classroom-style lessons about the dangers of fentanyl delivered by former drug dealers.