PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
The company says the updates can improve marketing, sales and customer service capabilities.
The social media app recruited Jennifer Lopez, Megan Thee Stallion and Storm Reid for its Create Your Take activation.
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand.
The round gives the creator management platform a $910 million valuation.
Arcadia will develop AR experience technology for brands globally.
The two companies are teaming up to launch a story syndication product called NewsBoost.
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
UK enjoys greatest decline in risk in both desktop and mobile video.
The platform aims to be a solution to a cookie-less future.
The NFTs are just one part of Listen’s 52-week campaign for global equity.
New research finds marketing and technology leaders fail to work in lock step, and half of IT leaders expect the CMO title to be replaced.
The campaign addresses the pressure to fit certain body images, exacerbated by social media filters.
The platform wants to recreate the mall experience online in a personalized way.
The “warm influencer” network launched iOS and Android apps this summer.
Brands, it’s time to diversify your content plan so you still reach your customers the next time Facebook takes a mini break, argues Bohemia Group's head of content.
The pizza giant will integrate Emplifi products to facilitate customer engagement on social media and call center efficiency.
The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the future of online marketing look like for brands and their agencies?
Social media managers killed some time by bringing the chuckles to Twitter.
Sponsor Analytics combines big data analytics and primary research to help sponsors.
As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.
Look to the cable industry to see how release distributors should change their strategy.
The chain told PRWeek why the TikTok star inspired a “digital rebrand" across its social channels.
The company received financing from Alumni Ventures and former Google top executive Eric Schmidt.
Market Intelligence and Customer Intelligence are intended to compliment the company’s social listening capabilities.
The platform has also inked several e-commerce partnerships.
The tool helps podcast creators establish a standard operating procedure for producing shows.
The latest forecast from Magna shows that the ad spend rebound continues in the U.S.
“It’s impossible to track all the things that your customers could be doing online. But brands could do a better job planning campaigns or thinking about new product features or even figuring out if people were saying negative things about their brand.”
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
The online reputation management platform is based in Australia.
Blackbird.AI will provide insights about misformation, disinformation and what’s happening in the media that is relevant to clients.
WhiteBox blends real life and virtual events for brands.
The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.
Inouye is the most-senior comms executive the software company has hired.
“Consumers, especially younger people, today want more of a direct connection to that brand.”
WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.
Five of the six major holding companies are involved, and networks are said to be on board.
Coopr founders Jody Koehler and Jos Govaar will join as partners of Candid and maintain their roles managing Coopr.
Cision’s research looked at best practices, trends and insights into the use of press releases by PR professionals.
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
The study suggests that contextual ads could be a viable alternative to cookies.
The investment indicates the growing importance of influencer marketing campaigns, the company said.
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.
The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.
It also brought on executives from Graham Holdings and Wanda Young to the board.