PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
The online reputation management platform is based in Australia.
Blackbird.AI will provide insights about misformation, disinformation and what’s happening in the media that is relevant to clients.
WhiteBox blends real life and virtual events for brands.
The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.
Inouye is the most-senior comms executive the software company has hired.
“Consumers, especially younger people, today want more of a direct connection to that brand.”
WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.
Five of the six major holding companies are involved, and networks are said to be on board.
Coopr founders Jody Koehler and Jos Govaar will join as partners of Candid and maintain their roles managing Coopr.
Cision’s research looked at best practices, trends and insights into the use of press releases by PR professionals.
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
The study suggests that contextual ads could be a viable alternative to cookies.
The investment indicates the growing importance of influencer marketing campaigns, the company said.
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.
The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.
It also brought on executives from Graham Holdings and Wanda Young to the board.
The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.
The chain’s headquarters has a room dedicated to social listening called The Fishbowl, and it takes the opinions of its fans very seriously -- especially about potatoes.
Pepviz uses advanced analytics, data science and more to reach shoppers in a personalized way.
The partnership looks to take advantage of college athletes’ new ability to take advantage of NIL policy changes.
The feature provides access to printed publications as well as online articles behind paywalls.
The reasons: Off-brand content and content that lacks personalization.
The Series A funding will expand its platform to cater to advertisers.
The Marketing 360 Social app has been updated to include a calendar feature.
The tools break down past social media ads into “winners” and “losers.”
Fans can skate with friends and customise Vans shoes.
The accreditation loss will push the industry toward use of alternative currencies.
‘Team Lift’ will support the gym franchise with marketing strategy, data and analytics, media planning and buying, creative and brand partnerships.
Industry experts give their thoughts on government-imposed gaming limits, and predict how marketing to young people may shift as targeting opportunities reduce.
The platform says its professional users want a more permanent and creative video experience.
The integration will allow Captiv8 clients to access TikTok’s first-party data to optimize campaigns.
The media company is reviewing more than 70 responses, expected to conclude in September.
It’s the latest tool from the companies’ partnership.
The newest board members bring marketing experience from Indeed and decades of comms experience from Ogilvy & Mather.
With the new members-only platform, the media can list opportunities in one place.
The partnerships, bolstered by investment in Alva from Falfurrias Capital Partners, follows investments the firm made in both Ballast Research and HPS
Much of the initial response to Biles’ withdrawal was positive, the company found.
Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.
Reviewbox helps brands and manufacturers optimize their e-commerce operations by aggregating reviews from mega-retailers including Amazon, eBay and Walmart.
The sexual wellness brand‘s sex-positive Instagram account was shut down. Here’s how it fought back.
The company says it could unlock more than 200 million people browsing the web.
Epsilon CEO Bryan Kennedy to retire, with former Conversant CEO John Giuliani will replace him as executive chairman.