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Dashboard 25: Class of 2021

Dashboard 25: Class of 2021

PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

Vested and Qwoted CEO Daniel Simon.

Tech Talk with Vested and Qwoted CEO Daniel Simon

"The old fashioned idea of competition is antiquated and anachronistic,” says Simon.

That's the message of Rarible's first campaign.

NFT marketplace Rarible debuts first ad campaign

The campaign includes an anthem video and commits to creating an inclusive and sustainable NFT community.

We Are Social's Brave New World looks at digital trends for the forthcoming year.

Nearly 90% of social users clueless about metaverse and NFTs, report says

The annual Think Forward report, by We Are Social, looks at digital trends for the forthcoming year.

Internal comms platform Staffbase acquires Valo Solutions

Internal comms platform Staffbase acquires Valo Solutions

The combined platform aims to support employee communications teams that work within the Microsoft 365 environment.

NetBase Quid acquires Rival IQ

NetBase Quid acquires Rival IQ

NetBase Quid is strengthening its social media products and services via the deal.

How McKinney gamified a campaign to raise awareness about homelessness

How McKinney gamified a campaign to raise awareness about homelessness

SPENT illustrates the fine line between financial stability and poverty.

Lush departs social media (again) until digital giants clean up their act

Lush departs social media (again) until digital giants clean up their act

Lush departed social media before, back in 2019.

Buying through social media offers huge opportunity for brands, report says

Buying through social media offers huge opportunity for brands, report says

The report was produced by media agency Essence, its first major research dive into social commerce.

Snap opens an AR holiday market for Black Friday

Snap opens an AR holiday market for Black Friday

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.

Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse

Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse

In a blog post, the company formerly known as Facebook said advertisers can take advantage of virtual learning experiences and networking.

Propel launches accessibility widget

Propel launches accessibility widget

Created by UserWay, the widget helps to address the needs of people with a range of disabilities.

‘They are seeing a different side of us’: TikTok helps Audubon Society reach younger audience

‘They are seeing a different side of us’: TikTok helps Audubon Society reach younger audience

A recent TikTok video from the 116-year-old nonprofit conservation organization got 3.2 million views.

Swaarm adds features to boost marketing capabilities

Swaarm adds features to boost marketing capabilities

The martech platform is improving attribution, measurement of impressions and API feed optimization.

Why web 3 is experiential marketing’s biggest frenemy

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralized autonomous organizations.

OK, computer: Radiohead create 3D underworld to herald Kid A Mnesia reissue

OK, computer: Radiohead create 3D underworld to herald Kid A Mnesia reissue

Billed as a physical celebration of the band's work, the virtual museum features artwork and music from Kid A and Amnesia and is available for free on PC, Mac and PlayStation5.

Niantic’s first brand campaign bridges gap between metaverse and reality

Niantic’s first brand campaign bridges gap between metaverse and reality

The Pokémon GO creator sees the metaverse as integrated with, and additive to, the physical world.

Facebook gives advertisers contextual brand safety controls in the NewsFeed

Facebook gives advertisers contextual brand safety controls in the NewsFeed

Omnicom Media Group says it is “a step in the right direction.”

The 5 measurement metrics PR pros used the most in 2021

The 5 measurement metrics PR pros used the most in 2021

Muck Rack’s State of PR Measurement survey found that respondents are focused on coverage, but looking to add measurement metrics next year.

AT&T and Twitch create a mentorship program for aspiring streamers

AT&T and Twitch create a mentorship program for aspiring streamers

AT&T will also upgrade streamers’ equipment and sponsor their first stream.

Lede spins off from Alley Group

Lede spins off from Alley Group

The standalone company will be led by Burt Herman, a veteran journalist and entrepreneur.

Golin puts Joe Doyle in charge of U.S. digital healthcare

Golin puts Joe Doyle in charge of U.S. digital healthcare

The newly created role expands Golin's healthcare team with a focus on data and analytics.

Talkwalker adds TikTok analytics to its capabilities

Talkwalker adds TikTok analytics to its capabilities

Brands are looking for more information on Gen Z’s use of the platform.

Knak closes $25 million funding round

Knak closes $25 million funding round

Knack’s customers include Citrix, Databricks and Slack.

Index Exchange overhauls its platform and rebrands for the privacy era

Index Exchange overhauls its platform and rebrands for the privacy era

The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.

Tech Talk with Similarweb’s Jessica Bohm

Tech Talk with Similarweb’s Jessica Bohm

“We describe ourselves as similar to Google Analytics but for the entire digital world.”

‘Community Unity’ battles vax misinfo

‘Community Unity’ battles vax misinfo

The 12-episode series is the brainchild of YouTube, Klick and the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine.

Traackr creates tools to track influencer marketing revenue

Traackr creates tools to track influencer marketing revenue

The technology streamlines the process of influencers driving sales.

Frictionless shopping: YouTube launches shoppable live streams for the holidays

Frictionless shopping: YouTube launches shoppable live streams for the holidays

The Holiday Stream and Shop will feature YouTube stars Patrick Starrr, Jackie Aina, Manny MUA and more.

HypeAuditor survey: Influencers want clear expectations and budgets from brands

HypeAuditor survey: Influencers want clear expectations and budgets from brands

Plus: Why influencers refuse to work with some companies.

Advertisers sign open letter calling out tech platforms for climate misinformation

Advertisers sign open letter calling out tech platforms for climate misinformation

The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.

Marketing ‘reactivates’ regional health system

Marketing ‘reactivates’ regional health system

Patients avoided basic medical care last year. An AI-driven marketing campaign helped bring them back.

All Ears posts $6 million funding round

All Ears posts $6 million funding round

This latest investment was led predominantly by Nordic media and software-as-a-service investors.

Tech Talk with Blackbird.AI CEO Wasim Khaled

Tech Talk with Blackbird.AI CEO Wasim Khaled

To react to a problem, brands and PR pros should measure it, know how widespread it is and understand the authenticity of the chatter. They should know the audience to create a message that resonates. How do you protect your audience against harmful narratives?

How Jam3 and Canada Media Fund are using AR to educate kids on climate change

How Jam3 and Canada Media Fund are using AR to educate kids on climate change

Wild Cities is an interactive story app that teaches children the impact of climate change on plants and wildlife.

VCCP launches content creation studio Girl & Bear

VCCP launches content creation studio Girl & Bear

The studio will bring together 250 creators across the VCCP network.

Investis Digital inks channel partnership with News Direct

Investis Digital inks channel partnership with News Direct

It’s the latest in a series of deals and partnerships for News Direct.

Black podcast audience is an untapped market, according to new research

Black podcast audience is an untapped market, according to new research

SXM Media and Mindshare’s latest report shows Black listenership is on the rise and driving brand impact.

NetBase Quid names Seujan Bertram as COO

NetBase Quid names Seujan Bertram as COO

Bertram will work closely with PR and external comms, focusing on customer service.

Who will control the metaverse?

Who will control the metaverse?

Now that Facebook has shifted to Meta, who will pull the strings in what is being touted as the next iteration of the internet? Eight digital-marketing experts discuss whether decentralization will come to fruition, or whether big tech players will keep their walled gardens up.

YouTube promotes Tara Walpert Levy to VP of Americas

YouTube promotes Tara Walpert Levy to VP of Americas

The move comes as YouTube’s head of content partnerships Malik Ducard exits for Pinterest.

Sprinklr survey: Brands need to respond to customers more quickly

Sprinklr survey: Brands need to respond to customers more quickly

The platform’s research examined customer responses in five industries.

Zendesk to buy SurveyMonkey and its parent company Momentive

Zendesk to buy SurveyMonkey and its parent company Momentive

Combination aims to form a new customer-intelligence company combining feedback and service.

TikTok, metaverses, death of cookies: 10 trends from Talkwalker and Hubspot

TikTok, metaverses, death of cookies: 10 trends from Talkwalker and Hubspot

The companies published their Social Media Trends Report.

Talkwalker acquires discover.ai

Talkwalker acquires discover.ai

The deal will give Talkwalker’s Consumer Intelligence Acceleration platform a boost.

Pinterest plays up status as a safe space

Pinterest plays up status as a safe space

The social media company is looking to differentiate itself from Instagram and other networks.

VidMob hires Scott Hannan as SVP

VidMob hires Scott Hannan as SVP

Hannan will focus on corporate development and partnerships.

GroupM and Hogarth team up on global addressable content practice

GroupM and Hogarth team up on global addressable content practice

The partnership between the two WPP agencies aims to bring more personalized creative to clients.

PRophet partners with PeakMetrics

PRophet partners with PeakMetrics

AI-driven platform PRophet launched last fall.

Will the metaverse trigger a restructuring of brand and agency teams?

Will the metaverse trigger a restructuring of brand and agency teams?

The advertising industry can be slow to take advantage of new marketing opportunities due to legacy structures and relationships, as well as a lack of specialist talent and skills. Industry experts discuss how the metaverse could force some much-needed change.