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Tech Talk
Tech Talk with Gatsby founder and CEO Brett Bernstein
“Celebrities will still be a thing, but on Instagram I think it will become more focused on understanding who the audience is and using tools that build out an army of microinfluencers.”
Tech Talk with PRophet CEO Aaron Kwittken and MDC Partners chairman and CEO Mark Penn
"Wouldn't it create better efficiency in the marketplace if I was using technology to predetermine a reporter's interest in a story before I waste their time? That's the idea behind PRophet."
Tech Talk with Traackr cofounder and CEO Pierre-Loic Assayag
"Brands are being challenged to be more than themselves, to transcend their products and stand for something."
Tech Talk with Newswire CEO Joe Esposito
“[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources.”
Tech Talk with Muck Rack cofounder and CEO Gregory Galant
“A lot of people in marketing think of communications tech as a fringe, unimportant part of the marcomms world, but recently people have realized that comms is a lot more important than they realized.”
Most recent news
3 ways to upgrade your ROI story
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
LaunchSquad unveils Outwing SAS platform
The tool offers PR pros customizable data points and a dashboard.
Onclusive, RepTrak join forces to give companies more control of brand image
RepTrak gets media data and analytics from Onclusive to gauge corporate reputation.
Edelman launches intelligence unit to bring data to the fore of comms
The new unit, DxI, will be led by former Wunderman Thompson chief data officer Yannis Kotziagkiaouridis.
Google Analytics overhaul emphasizes machine learning and privacy
The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
Cision rolls out Cision Connect
The platform is integrated into Cision's cloud software.
Dashblog
How to use Google Analytics to measure ROI beyond buzzwords
Here are three metrics to measure the impact of PR campaigns.
Doing more with less: How to maximize PR impact with the tech you already have
As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.
Giving PR an equal seat at the table with sales and marketing
The latest evolution of monitoring pairs fast tech with the best qualities of human experts.
Focus on what’s vital, not what’s easily visible
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
In crisis response, start with real-time listening
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
Deep Dive
Dashboard 25: The people shaping your tech stack
PRWeek Dashboard picks the 25 most influential people in communications technology.
The do’s and don’ts of analyzing and responding to misinformation
Monitor, monitor, monitor. And then power up with contingency planning.
Why more agencies than ever are rolling out their own comms tech tools
Firms believe they know their clients better than they know themselves, and they’re engineering customized tools just for their needs.
Making sense of measuring purpose
There’s not just one way to measure purpose work and its efficacy, and experts use several concepts that can be applied across industries.
So your brand is the victim of online disinformation. Here's what to do next
The most effective response is to prepare ahead of time, of course. But if that's not an option, sometimes it's best to do nothing at all.
Measurement lessons from the campaign trail
“Test, optimize, test” and other mantras from the political arena.
