PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
The NFL Zone will reach Fortnite players with an in-game social hub.
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
Yoodli will help PRophet users improve their public-speaking skills for media interviews.
Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.
Companies of all sizes will be able to reach any audience in its Marketplace, at 'affordable' budgets.
ShortTok is the creator of an automated visual-storytelling technology.
In a letter penned to Apple CEO Tim Cook, the attorneys general say Apple hasn’t done enough to protect users’ reproductive health data.
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
An FTC proposal to tamp down on surveillance marketing is getting a boost from Planned Parenthood and others seeking limits on the use of health data.
There are lessons to be learned from the dot-com boom — and bust — in the current economic environment.
Agency leaders warn that cutting resources into moderation and Musk’s own behavior on Twitter is turning advertisers away from the platform.
There’s one common thread across markets: The press’s interest in ownable, localized data, says OkCupid’s Michael Kaye.
The offering is inspired by 21Grams VP and strategy director Devon Taylor’s postpartum experience.
The report also dives into the metrics they’re using to gauge success.
‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
As Musk remakes the social media platform in his own image, he risks further alienating pharma advertisers.
From bungling internal comms to mucking up media relations, Musk’s PR strategy has left much to be desired, says Water & Wall’s Jesse Chen.
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.
Called Soundrise, it will help advertisers reach some of the biggest podcasts.
Submissions are open for 2023’s class of Dashboard 25 — the definitive annual list of the most influential players in communications technology.
Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.
Results will appear in the March/April 2023 edition of PRWeek.
The deal will grow Issuer Direct’s communications revenue by more than 80%, it said.
As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.
Called Follow-Up Assist, it augments Propel’s Gmail and Outlook plugins.
With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.
TikTok has emerged as the leading social media platform; home to a variety of health trends that are helpful while others are dangerous.
As the race for the House and Senate comes to a close tomorrow (Nov. 8), these campaigns are trying to sway voters in creative ways.
Twitter has a unique opportunity to reimagine its role in the future.
Comms staffers have been using social media to thank their coworkers and say goodbye.
Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company.
The holding company joins WPP, Publicis, IPG and Omnicom in posting growth in Q3.
Muck Rack’s State of Podcasting report also explores what irks podcasters about pitches.
The metaverse is a scaaary place.
Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.
“The bird is freed,” Musk tweeted after his purchase of the social media site was finalized.
The council will determine content decisions and account reinstatements, owner Elon Musk said.
Musk assures advertisers that Twitter ads won't be linked with any inflammatory content, saying: 'Let us build something extraordinary together.'
New research from Khoros and Talkwalker also found that three in four consumers have changed their behavior due to the pandemic, meaning they want quicker action by brands.
Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.
The deal will give OWC clients access to crisis communications tools.
The company hopes to tap the platform’s potential to reach menopausal women.
As the hype begins finally to cool off, it's time to think seriously about what Web3 means for brands and businesses.
The partnership includes an in-game experience and a capsule collection.
The new privacy tool from Google allows users to follow specific brands and opt out of sensitive ad categories.
Yoodli gives feedback on communications skills and body language.
VP of creative Heather Pieske talks about getting brands on board with the new style of video.
The Real Deal on Fentanyl centers on classroom-style lessons about the dangers of fentanyl delivered by former drug dealers.