Dashboard
Dashboard 25: Class of 2021
PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
Data-driven PR campaigns, not puff pieces, reach clients’ goals
Social media hits the messaging high points, but that’s just the introduction. PR delivers the fully fledged, detail-rich conversation that’s beyond the capacity of social media to convey, says Pascale’s Jessica Griffith.
Sway Effect, Crant partner to develop DEI Barometer
The platform measures how brands’ DEI initiatives are resonating with audiences using social media data and machine learning.
Unit9 launches specialist division dedicated to the metaverse
Launch clients include Havas Media Group, Opera and COPA90.
Behaviorally launches eFluence division
The new division will be led by company chief commercial officer Scott Brill.
Starcom launches podcast series diving into pros and cons of metaverse
Report outlines the responsibilities that will emerge for advertisers and media distributors.
Marriott Bonvoy is looking for a TikTok correspondent
Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.
AnalogFolk Group launches global behavioral consultancy MindWorks
MindWorks will apply behavioral economics to marketing strategy.
3 tips to strengthen Instagram influencer campaigns
Instead of analyzing a campaign’s impact after it ends, how can we make a brand’s marketing dollars work harder from the start? The answer lies in using historical data, says Zeno’s Colleen O’Hara.
Marketing 3.0: Getting ahead of the metaverse
Marketers can look to the gaming world to start preparing for the metaverse.
Dept acquires Raybeam, expands US data chops
The European digital agency has been on a growth tear in the U.S., which now accounts for nearly half its business.
More executives are turning to social media during the pandemic
Research from Qnary suggests execs are branching out from LinkedIn to Instagram, Facebook and YouTube.
Center for Intimacy Justice report finds Facebook censors women’s health ads
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.
'The name is the punchline': Gary Vaynerchuk launches a production studio
Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.
Social media is the go-to news source for millennials and Gen Z, but that doesn’t mean they trust it
DKC took a scientific random sampling of 2,300 Gen Zers and millennials and looked at topics including race, pop culture, politics, sports and health.
Protocol names Bennett Richardson as president amid string of promotions
The company has also promoted executives across business and editorial as it expands its range of publications.
Martin Sorrell: Flexible work 'will be more permanent than people think'
Sorrell deep-dives on the state of Media.Monks’ business, looks to Latin America for creative excellence and embraces more flexible, hybrid work.
Tech Talk with CoverageBook CEO Gary Preston
“Founders, CEOs, marketing managers, sales teams, account directors and SEO leads all need or want something a little different from PR reports.”
Salient Global acquires data technology company ICX Media
Bryan Specht launched Salient Global in October 2021 after starting advisory firm Salient Group Ventures in early 2020.
SmartBug Media names Jen Spencer CEO
Spencer joined the company as VP of sales and marketing in 2017.
CES 2022: A beginner’s guide to NFTs
Erick Calderon, founder and CEO at Art Blocks, broke down NFTs during a discussion moderated by Lesley Silverman.
Symphony Technology Group acquires Kantar’s Reputation Intelligence, PRgloo and Onclusive
The merged company will operate under the Onclusive brand and will create global media monitoring, measurement and workflow management services for PR and communications professionals.
Goodstuff founders sell agency to US ‘challenger’ group Stagwell
UK’s second-largest independent media agency sells to US-listed group.
Cognito, Cision alum Mark Weiner joins PublicRelay as chief insights officer
Weiner was CEO of Prime Research for more than a decade before Cision and Cognito.
How Goodwill raised awareness amid a pandemic
The nonprofit launched the #Goodwilling campaign to educate customers on its mission and job placement services.
Mastercard to acquire Dynamic Yield from McDonald's
Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.
Cision acquires media monitoring company Streem
Streem has roots in Australia and New Zealand.
Microsoft to acquire AT&T’s Xandr
The sale marks the end of AT&T’s venture in the content and advertising business.
After a challenging 2020, M&A action sprung back to life in 2021
If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.
9 martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year.
Global acquires podcast hosting platform
The media and entertainment group has snapped up Captivate.
Tech Talk with Publicist CEO Lara Vandenberg
“I consistently observed one pain point. Access to premium communications and marketing talent is really hard.”
Philippe Krakowsky: IPG’s growth shows ‘a way forward’ for holding company model
New CEO talks about integration – without 'brute force' – and why clients need to combine creativity and narrative storytelling with data and technology to thrive in a digital economy.
The metaverse will be built on creative meritocracy, not deep pockets
Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.
OnePitch adds more media relations tools
The new capabilities include a follow-up function.
Nike commits to the metaverse with virtual footwear acquisition
Digital collectibles creators RTFKT valued at $33.3 million earlier this year.
PRophet launches second generation platform
It features contact info for more than 100,000 journalists around the world.
Hill+Knowlton Strategies hires Colby Vogt as US head of data and analytics
Vogt joins H+K after Grant Toups as the firm’s first global chief technology officer.
Outbrain launches native advertising header bidding
The platform has started rolling out the service with strategic media partners.
Meta names Michelle Klein VP of global business marketing
She will be responsible for developing and executing global marketing strategy for Meta for Business and its ads solutions.
Offbeat Media launches Virtual Clubhouse
The platform will help it replicate in-office culture while employees work from home.
Meta’s Nicola Mendelsohn promises change: ‘We’re not satisfied with where we are’
Mendelsohn has acceded to the role of ad chief at a tricky time for the owner of Facebook, as it faces both reputational questions and growing competition. So how will she approach her two main priorities: supporting clients and agencies on ad plans and working on trust and safety issues?
PRWeek launches call for Dashboard 25 2022 submissions
Dashboard 25 – Class of 2022 is the definitive annual list of the most influential movers and shakers in communications technology.
Google’s Year in Search shows people looked to heal in 2021
People searched for ways to improve their physical and mental health following 2020’s tumultuous year.
Shutterstock and the American Society on Aging launch a creator grant
The grant aims to diversify representation of older people in stock imagery.
Hill+Knowlton Strategies names Grant Toups first global chief technology officer
Toups joins the firm from ICF Next, where he spent 15 years, most recently as managing partner and division president.
PublicRelay expands social media brand analysis to Twitter
The demand reflects the influence of conversations extending beyond traditional media.
Tech Talk with Vested and Qwoted CEO Daniel Simon
"The old fashioned idea of competition is antiquated and anachronistic,” says Simon.
NFT marketplace Rarible debuts first ad campaign
The campaign includes an anthem video and commits to creating an inclusive and sustainable NFT community.