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Dashboard 25: Class of 2021
PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Yonder: 4 in 10 social posts about Beijing Winter Olympics are inauthentic
Chatter about the 2022 Winter Games in China is already heating up.
Social platform ImpactWayv launches with focus on social good
The app connects individuals, businesses and nonprofits who are interested in making a difference.
How the Ad Council used AI to optimize its mental health campaign
Results for Seize the Awkward show how responses to the creative varied on Instagram, Snapchat and TikTok.
Apple's role in the splintering of the internet
A feature designed to protect user privacy may damage Apple's government relations in the future. Examining the tech company's role in exacerbating internet censorship, and the commercial cost of ethics.
Kite Hill brings on Jason Keller to lead digital strategy
Keller will head the agency’s digital audit and earned media amplification offerings.
WhatsApp's ‘Message privately’ flags sacrosanctity of private conversation
Campaign is created by BBDO.
Employee communications companies SocialChorus, Dynamic Signal to merge
SocialChorus CEO Gary Nakamura is set to lead the combined company.
Imagination partners with Epic Games to blend the physical and digital world
The virtual production technique uses a live backdrop to place objects in a computer-generated world.
The PR Week: 6.11.2021: Sean O'Neal, Onclusive
The marcomms analytics company's president talks about advances in technology and AI, why humans can't be replaced by robots and more.
Signal AI: Eight in 10 execs say they have too much data to evaluate
But a vast majority also say data has the biggest influence on their decisions.
Virtual events will never be like IRL events
Sorry to say it, but it’s true.
Morning Consult hits unicorn status
The company announced a $60 million series B funding round at a $1.01 billion valuation.
The ally marketer's guide to queer subculture on TikTok
A letter from the desk of a lesbian creative director.
Newswire hires Kyle Metcalf as chief revenue officer
The tech sector veteran was CEO of Inspired eLearning.
Humanizing B2B brands
How social media helps B2B marketers connect.
North Sixth Group makes strategic investment in News Direct
News Direct has inked partnerships with a string of companies and organizations this year.
'Don't be obsessed with where people sit': Diageo's four tips for working with digital talent
Diageo's Isabel Massey told Campaign Connect why the company is being more open-minded on hiring.
Opmantek brings on Mulberry to boost brand awareness
Mulberry Marketing Communications is looking to increase demand for Opmantek’s services in North America.
Brands’ data practices should reflect their social duty of care
Social duty of care goes way beyond advertising, argues Hearts & Science's Penney Soon.
Newly rebranded Emplifi rolls out customer experience platform
The company is the result of Astute’s acquisition of Socialbakers.
Spotify champions unique listeners in ‘Only you’ in-app experience
Campaign includes artist pairings and an audio birth chart.
Advertisers flock to Android as iOS privacy feature bites
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.
Cision launches Brandwatch-embedded app as it closes acquisition
The digital consumer intelligence company is the latest in a long string of deals by Cision.
Inside Clubhouse’s Creator First pilot program
The app continues to lean into its influencer network.
As brands produce more content, production houses launch brands
High-quality branded content offers a way to convey brand messaging via streaming platforms such as Netflix that generally don’t allow traditional advertising.
Gary Vaynerchuk: 'Stop blaming platforms for your own bad behaviour'
In a wide-ranging fireside chat, the outspoken agency leader and influencer speaks of rising consumer awareness around the negative effects of social media coming at the detriment of personal accountability, which he describes as 'the greatest virus in society.'
Tech Talk with Propel CEO Zach Cutler
“I had a PR agency and we tried multiple CRMs. But they are typically made for sales and marketing, not for public relations.”
Eulogy teams up with Volume AI
The companies say the partnership will help brands integrate AI into brand marketing more easily.
Signal AI appoints Hanna Lindén as first chief people officer
The company created the role of VP of people when Linden joined in 2018.
The lessons Avon learned from joining TikTok
VaynerMedia London's managing director, Sarah Baumann, explains the lessons she learned when her agency took Avon onto TikTok about how heritage brands can win like digital natives.
Channel Factory rolls out Conscious Project
It aims to address inherent bias in digital advertising.
Key launches Fan Relationship Manager
FRM gives talent access to audience segmentation, brand preferences and daily behaviors.
Khoros rolls out Spring Innovation Release
The overall focus of the release is to streamline the work of marketers while facilitating the creation of better customer connection and customer experience.
StoryTap raises new funding round
The round was led by Refinery Ventures and StandUp Ventures.
Apple spells it out with new ad for app tracking privacy feature
Were you even aware of all these businesses vying for your data?
Twitter reopens 'blue tick' verification process
The badge will help users validate the authenticity of accounts which are of high public interest.
Snapchat launches camera tailored to darker skin tones
New AR tools and in-app shopping capabilities were also announced.
LLYC acquires performance and digital consultancy Apache
Apache’s three founding partners will continue to run the firm.
FCB Global taps Omnicom vet Tina Allan for new data science role
Allan will unite the network’s data science capabilities globally.
Knight Foundation funds AI adoption in newsrooms
Grants will go to the Associated Press and the Brown Institute, among other groups.
Making the digital world work better for kids on Global Accessibility Awareness Day
Global Accessibility Awareness Day feels the right time to highlight just how integral accessible online experiences are for young people.
Cubeiq helps Ad Council measure vaccination campaigns
The company is helping to gauge and ultimately improve strategy for pushes encouraging vaccinations.
Frequence names Anna Enerio head of marketing
She’s an alum of Xerox’s PARC.
Nielsen: Brands are showing up next to anti-Asian hate speech
Advertisers are unintentionally funding sites that contain anti-Asian keywords.
Knotch rolls out consulting business for content marketers
The consulting arm would help marketers align content with objectives and measure it.
Tech Talk: Airship’s Bernardo de Albergaria
On the death of third-party cookies: “It’s actually fantastic that the industry is moving in this direction because we have to be more respectful of consumers’ preferences.”
The pandemic didn’t boost Instagram engagement
More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.
Newswire expands advisory services
The support is aimed at marcomms teams wearing multiple hats.
Havas and Wellcom partner on global production network
Network's first locations will be London, New York, Chicago and Kuala Lumpur.
