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The deal had a $335 million price tag.
Global Strategy Group Viewfinder merges social media with its public polling expertise to analyze social data.
Schneider most recently led marketing for Nestio, a startup for real estate marketing and leasing.
The agency bills the tool as a way for users to "integrate real-time social listening with real-world data."
Shutterstock Custom is a custom content creation platform.
The deal also brings onboard significant Silicon Valley brainpower, including Matt Michelsen, whose venture with Lady Gaga burned out last year.
Cision said Tuesday it plans to acquire the France-based media monitoring company.
The firm launched the service in the U.S. two years ago.
The company launched the free service to get more clients into the funnel.
Storyful CEO Rahul Chopra also serves on the Innovation Council that supports Weber's content offering.
Newly-minted CEO Kevin Akeroyd says the Cision Communication Cloud will allow the CCO to "play catch up" through its unified platform.
Heffring is the former CEO of Expion.
LeoComm PR, the six-office Middle East agency owned by Publicis and formerly aligned with Leo Burnett, is to become part of MSLGroup, the global network's main PR operation.
In the past three years, the newswire market has changed dramatically, driven by acquisition after acquisition by Cision. A quick look at how the company gobbled up many of its competitors.
The platform provides detailed demographic and psychographic analysis of Twitter audiences, conversations, and groups of users.
The product launches are the first in a series of new releases following Cision's acquisition spree.
StatSocial analyzes custom-defined groups of Twitter users based on more than 60 sources.
SEMrush is a platform for researching and analyzing keywords and domains.
Publet is a digital publishing platform for creating multimedia content.
TrendKite is an on-demand earned media analytics platform that uses semantic, big data analysis.