PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
Social media hits the messaging high points, but that’s just the introduction. PR delivers the fully fledged, detail-rich conversation that’s beyond the capacity of social media to convey, says Pascale’s Jessica Griffith.
The platform measures how brands’ DEI initiatives are resonating with audiences using social media data and machine learning.
Launch clients include Havas Media Group, Opera and COPA90.
The new division will be led by company chief commercial officer Scott Brill.
Report outlines the responsibilities that will emerge for advertisers and media distributors.
Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.
MindWorks will apply behavioral economics to marketing strategy.
Instead of analyzing a campaign’s impact after it ends, how can we make a brand’s marketing dollars work harder from the start? The answer lies in using historical data, says Zeno’s Colleen O’Hara.
Marketers can look to the gaming world to start preparing for the metaverse.
The European digital agency has been on a growth tear in the U.S., which now accounts for nearly half its business.
Research from Qnary suggests execs are branching out from LinkedIn to Instagram, Facebook and YouTube.
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.
Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.
Social media is the go-to news source for millennials and Gen Z, but that doesn’t mean they trust it
DKC took a scientific random sampling of 2,300 Gen Zers and millennials and looked at topics including race, pop culture, politics, sports and health.
The company has also promoted executives across business and editorial as it expands its range of publications.
Sorrell deep-dives on the state of Media.Monks’ business, looks to Latin America for creative excellence and embraces more flexible, hybrid work.
“Founders, CEOs, marketing managers, sales teams, account directors and SEO leads all need or want something a little different from PR reports.”
Bryan Specht launched Salient Global in October 2021 after starting advisory firm Salient Group Ventures in early 2020.
Spencer joined the company as VP of sales and marketing in 2017.
Erick Calderon, founder and CEO at Art Blocks, broke down NFTs during a discussion moderated by Lesley Silverman.
The merged company will operate under the Onclusive brand and will create global media monitoring, measurement and workflow management services for PR and communications professionals.
UK’s second-largest independent media agency sells to US-listed group.
Weiner was CEO of Prime Research for more than a decade before Cision and Cognito.
The nonprofit launched the #Goodwilling campaign to educate customers on its mission and job placement services.
Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.
The sale marks the end of AT&T’s venture in the content and advertising business.
If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.
Marketing tech execs predict the biggest trends in the space for the coming year.
The media and entertainment group has snapped up Captivate.
“I consistently observed one pain point. Access to premium communications and marketing talent is really hard.”
New CEO talks about integration – without 'brute force' – and why clients need to combine creativity and narrative storytelling with data and technology to thrive in a digital economy.
Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.
Digital collectibles creators RTFKT valued at $33.3 million earlier this year.
It features contact info for more than 100,000 journalists around the world.
Vogt joins H+K after Grant Toups as the firm’s first global chief technology officer.
The platform has started rolling out the service with strategic media partners.
She will be responsible for developing and executing global marketing strategy for Meta for Business and its ads solutions.
The platform will help it replicate in-office culture while employees work from home.
Mendelsohn has acceded to the role of ad chief at a tricky time for the owner of Facebook, as it faces both reputational questions and growing competition. So how will she approach her two main priorities: supporting clients and agencies on ad plans and working on trust and safety issues?
Dashboard 25 – Class of 2022 is the definitive annual list of the most influential movers and shakers in communications technology.
People searched for ways to improve their physical and mental health following 2020’s tumultuous year.
The grant aims to diversify representation of older people in stock imagery.
Toups joins the firm from ICF Next, where he spent 15 years, most recently as managing partner and division president.
The demand reflects the influence of conversations extending beyond traditional media.
"The old fashioned idea of competition is antiquated and anachronistic,” says Simon.