Dashboard
Dashboard 25: Class of 2021
PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Emplifi rolls out Voice of Customer features
The company says the updates can improve marketing, sales and customer service capabilities.
Pinterest launches a bunch of new features for creators
The social media app recruited Jennifer Lopez, Megan Thee Stallion and Storm Reid for its Create Your Take activation.
Goodbye Facebook, hello Metaface? Social media giant plans name change
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand.
Grin closes $110 million series B funding round
The round gives the creator management platform a $910 million valuation.
Snap launches a studio to help brands use AR
Arcadia will develop AR experience technology for brands globally.
News Direct partners with content company Broadry
The two companies are teaming up to launch a story syndication product called NewsBoost.
Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
Brand risk in digital video and display shows sharp fall in first half of 2021
UK enjoys greatest decline in risk in both desktop and mobile video.
Permission.io launches demand side platform offering crypto rewards
The platform aims to be a solution to a cookie-less future.
NFTs for a cause: The Listen Charity to auction original work for underprivileged children
The NFTs are just one part of Listen’s 52-week campaign for global equity.
CMOs lag behind other leaders in heading digital transformation projects: Forrester
New research finds marketing and technology leaders fail to work in lock step, and half of IT leaders expect the CMO title to be replaced.
CVS calls for filter detox in mental health campaign
The campaign addresses the pressure to fit certain body images, exacerbated by social media filters.
Pinterest rolls out shopping features in social commerce push
The platform wants to recreate the mall experience online in a personalized way.
Intellifluence adds influence offers
The “warm influencer” network launched iOS and Android apps this summer.
Facebook's outage is a reminder that content strategies should expand beyond social
Brands, it’s time to diversify your content plan so you still reach your customers the next time Facebook takes a mini break, argues Bohemia Group's head of content.
Domino’s teams with Emplifi on customer engagement
The pizza giant will integrate Emplifi products to facilitate customer engagement on social media and call center efficiency.
What's the next course for marketers now cookies are off the menu?
The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the future of online marketing look like for brands and their agencies?
DecisionLink hires Ed Hayden as CFO
The tech-sector veteran comes from Saba Software.
Here are the 13 funniest brand reactions to the Facebook and Instagram outage
Social media managers killed some time by bringing the chuckles to Twitter.
MarketCast launches tool to measure sports sponsorships
Sponsor Analytics combines big data analytics and primary research to help sponsors.
YouTube’s anti-vax ban ups pressure on tech behemoths
As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.
Press releases aren’t dead, but this approach to them is
Look to the cable industry to see how release distributors should change their strategy.
McDonald’s has Emily Zugay to thank for its most-liked Facebook profile picture ever
The chain told PRWeek why the TikTok star inspired a “digital rebrand" across its social channels.
Civis Analytics raises $30.7 million in funding
The company received financing from Alumni Ventures and former Google top executive Eric Schmidt.
Talkwalker launches two products
Market Intelligence and Customer Intelligence are intended to compliment the company’s social listening capabilities.
TikTok unveils fresh ad products, measurement and brand safety tools
The platform has also inked several e-commerce partnerships.
PodMatch releases project management software, PodcastSOP
The tool helps podcast creators establish a standard operating procedure for producing shows.
Magna: U.S. ad spending to surpass $300 billion by 2022
The latest forecast from Magna shows that the ad spend rebound continues in the U.S.
Tech Talk: Synthesio CMO Allen Bonde
“It’s impossible to track all the things that your customers could be doing online. But brands could do a better job planning campaigns or thinking about new product features or even figuring out if people were saying negative things about their brand.”
Ad tech companies talk candidly about cookies
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
North Sixth Group invests in RepSpert
The online reputation management platform is based in Australia.
Weber Shandwick launches media security center via partnership with Blackbird.AI
Blackbird.AI will provide insights about misformation, disinformation and what’s happening in the media that is relevant to clients.
Emplifi acquires Go Instore
UK-based Go Instore is a live-streaming video platform.
Momentum Worldwide launches hybrid experience platform
WhiteBox blends real life and virtual events for brands.
Dragonfly AI names Roth to board
Roth was a longtime Ogilvy executive.
CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics
The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.
VSCO’s Julie Inouye joins Podium to lead communications, social media
Inouye is the most-senior comms executive the software company has hired.
Tech Talk with Vibes cofounder and CIO Alex Campbell
“Consumers, especially younger people, today want more of a direct connection to that brand.”
Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’
WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.
VideoAmp to kick off currency test with major holding companies
Five of the six major holding companies are involved, and networks are said to be on board.
Netherlands-based Candid acquires agency Coopr
Coopr founders Jody Koehler and Jos Govaar will join as partners of Candid and maintain their roles managing Coopr.
Cision report: Brands sticking with press releases through the pandemic
Cision’s research looked at best practices, trends and insights into the use of press releases by PR professionals.
Glassdoor acquires professional social networking app Fishbowl
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies.
CreatorIQ raises $40 million in capital funding round
The investment indicates the growing importance of influencer marketing campaigns, the company said.
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.
Olay tackles beauty bias in search algorithms
The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.
VidMob names Antonio Lucio to board of directors
It also brought on executives from Graham Holdings and Wanda Young to the board.
Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report
The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.