“Celebrities will still be a thing, but on Instagram I think it will become more focused on understanding who the audience is and using tools that build out an army of microinfluencers.”
"Wouldn't it create better efficiency in the marketplace if I was using technology to predetermine a reporter's interest in a story before I waste their time? That's the idea behind PRophet."
"Brands are being challenged to be more than themselves, to transcend their products and stand for something."
“[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources.”
“A lot of people in marketing think of communications tech as a fringe, unimportant part of the marcomms world, but recently people have realized that comms is a lot more important than they realized.”
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
The tool offers PR pros customizable data points and a dashboard.
RepTrak gets media data and analytics from Onclusive to gauge corporate reputation.
The new unit, DxI, will be led by former Wunderman Thompson chief data officer Yannis Kotziagkiaouridis.
The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
The platform is integrated into Cision's cloud software.
Here are three metrics to measure the impact of PR campaigns.
As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.
The latest evolution of monitoring pairs fast tech with the best qualities of human experts.
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
PRWeek Dashboard picks the 25 most influential people in communications technology.
Monitor, monitor, monitor. And then power up with contingency planning.
Firms believe they know their clients better than they know themselves, and they’re engineering customized tools just for their needs.
There’s not just one way to measure purpose work and its efficacy, and experts use several concepts that can be applied across industries.
The most effective response is to prepare ahead of time, of course. But if that's not an option, sometimes it's best to do nothing at all.
“Test, optimize, test” and other mantras from the political arena.