Dashboard 25, class of 2022

Dashboard 25, class of 2022

PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

L-R: IPG CEO Philippe Krakowsky, RafterOne CEO Erik Dodier and MRM chairwoman and CEO Kate MacNevin.

IPG acquires Salesforce commerce specialist RafterOne

Interpublic CEO Philippe Krakowsky outlines M&A strategy as he seeks to grow the holding company’s commerce capabilities.

James Baril will serve as the practice lead.

Vox Global creates behavioral insights offering

SVP and partner James Baril has been named head of the newly created function.

Haymarket to launch podcasting title PodPod

Haymarket to launch podcasting title PodPod

The editorial brand will cover craft and business of podcasting.

(Photo credit: Getty Images).

MuckRack expands podcast database

The podcast library is launching with 35 million episodes and 19,000 verified podcasters.

Ethereum ‘merge’ poises brands for sustainable entry into crypto

Ethereum ‘merge’ poises brands for sustainable entry into crypto

Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.

Tug will appoint a NY MD soon. (Photo credit: Getty Images).

Performance marketing shop Tug expands Stateside

Digital agency also appoints Mike Dodds to board.

(Photo credit: Getty Images).

Gumball adds podcast ad impression measurement feature

Gumshoe enables ad impression measurement from host-read ads.

(Photo credit: Getty Images).

Talkwalker, Khoros combine forces

The combined technologies will include social media management, intelligence and deep listening.

(Photo credit: Getty Images).

Allison+Partners launches BrandgeistIQ

The methodology, launched in partnership with NetBase Quid, makes it easier for clients to determine their cultural relevance.

Protests continue in Iran after the death of Masha Amini. (Photo credit: Getty Images).

WhatsApp responds after Iran restricts access

As protests take place in the country, the Iranian government has also limited access to Instagram and more of the internet in general.

Cold medicine for sale in Walgreens. (Photo credit: Getty Images).

FDA warns of ‘NyQuil Chicken’ TikTok trend as misinformation battle continues

The FDA is stepping up to counteract health misinformation on the most popular social media platform, but experts believe it could be more creative in its messaging.

(Photo credit: DoorDash & Twitch).

Fast food brands battle it out on Twitch for DoorDash tournament

Wendy’s, Dunkin’, Taco Bell, KFC and others compete in MultiVersus represented by streamers of their choice.

Signal AI helps clients uncover risks and opportunities.

Signal AI names Nancy McNeill global chief revenue officer

She’ll focus on accelerating growth in the U.S.

Claypoole most recently worked at NielsenIQ.

Toluna names Claypoole GM, Americas

He joins Toluna from NielsenIQ.

Period tracker app Flo turns on ‘anonymous mode.’ Will it ease user privacy concerns?

Period tracker app Flo turns on ‘anonymous mode.’ Will it ease user privacy concerns?

Such measures may not totally shield users of period trackers and fertility apps from post-Roe privacy worries.

Glennon joined Ditto early last year.

Ditto PR promotes Molly Glennon to new head of crypto role

Glennon is helping clients with messaging about crypto’s reputation.

Latinas in Tech and Korbel California Champagne depict STEM role models in NFT exhibition

Latinas in Tech and Korbel California Champagne depict STEM role models in NFT exhibition

NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.

Meta's drag act stars Blu Hydrangea, Tia Kofi and Adam All.

Meta finishes off Queens of the Metaverse campaign with drag show

The show was the culmination of a campaign by We Are Social.

(Photo credit: Getty Images).

Meltwater teams with NewsGuard to alert users to disinfo

The combination of both companies’ tools will help users see where and how they’re being mentioned.

(Photo credit: Getty Images).

NetBase Quid names Lei Li CTO

Lei is a 14-year veteran of the company.

(Photo credit: Getty Images).

Is the health data privacy union strong or splintered?

As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.

Subway digital out of home advertising is part of the campaign.

Pinterest targets doomscrolling, mental health with Don’t Don’t Yourself

This is the company’s latest effort to combat the negative effects of social media on users’ mental health.

Gary Vaynerchuk discusses NFTs with Paris Hilton at the Cannes Lions Festival of Creativity this year. (Photo credit: Getty Images).

Gary V: ‘I want to be the greatest creative relevance machine in the world’

VaynerX founder says his London shop has finally earned ‘credibility as a creative AOR’ and explains why CMOs are 'waking up' to his vision of marketing.

(Photo credit: Getty Images).

Unicepta launches Executive News Briefing in US

Users receive a high-level summary of essential information on a single page.

FTC’s case against Kochava puts ‘fairness’ of data broker industry to the test

FTC’s case against Kochava puts ‘fairness’ of data broker industry to the test

The collecting and selling of health services location data by ad-tech firms — and its impact on consumers — lies at the crux of the unusual suit.

Snap has axed production of its Pixy drone, which CEO Evan Spiegel unveiled during the Snap Partner Summit in April.

Advertisers brace for turbulence at Snap, but welcome clearer focus

As the tech company goes through a mass restructuring the advertising industry expects short-term pain, but remains hopeful about Snap’s long-term outlook.

(Photo credit: Getty Images).

Newswire launches Media Database subscription

Users can send personalized pitches within the Newswire platform and make use of customizable templates as well

Havas' acquisition is based in Edinburgh and was founded in 2020.

Havas Group gains foothold in Scotland with acquisition of Additive

Data-led creative agency’s client list includes Heineken, Netflix and Jacobs Douwe Egberts.

More podcasts are being recorded between Tuesday and Thursday, according to the research. (Photo credit: Getty Images).

Weekend work? Not for podcasters anymore

That’s according to Interview Valet’s annual State of Podcast guesting report.

BeReal tries to catch users as they're being their authentic selves. (Photo credit: Getty Images).

Can brands BeReal?

To get the most out of social, brands need to listen as much as they speak.

Brands can't get enough of the 'Corn Kid.'

How the ‘Corn Kid’ helped Chipotle create its top Instagram and TikTok video of all time

The chain went beyond just creating a meme about corn like other brands.

Senior Snapchat ad execs head for Netflix as 20% of staff face job cuts.

Snap parts ways with senior ad execs following reports of 20% job cuts

Jeremi Gorman and Peter Naylor leave to spearhead Netflix's first foray into advertising.

Janssen’s PHrontline Conversations to educate nurses on pulmonary hypertension

Janssen’s PHrontline Conversations to educate nurses on pulmonary hypertension

The Facebook Live series is set to cover a range of issues, including health disparities and facilitating open dialogues with patients.

(Photo credit: Getty Images).

Constant Contact names Diffusion PR AOR

The firm is tasked with highlighting offerings beyond email marketing.

TikTok has more than a billion users. (Photo credit: Getty Images).

TikTok promotes Kudzi Chikumbu to lead creator marketing

Chikumbu has worked at the ByteDance-owned company for more than six years.

(Photo credit: Getty Images).

ANA’s influencer marketing guidelines have room for improvement

A Real Chemistry exec said the guidelines are largely generic and don’t include the nuances necessary to be more effective for marketers to properly advise their clients.

Instagram is saying it does not share user data. (Photo credit: Getty Images).

Instagram responds to ‘precise location’ user concerns

Instagrammers are concerned that their location could be made public.

Malone will set the long-term vision for how Pinterest markets itself to businesses and agencies.

Pinterest appoints VP of global business marketing from Meta

As VP of global business marketing, Stacy Malone will report to chief marketing officer Andréa Mallard.

Twitter will likely lose users due to the complaint. (Photo credit: Unsplash).

Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint

Advertising executives want transparency from Twitter after several months of instability.

Nearly nine in 10 biopharma execs think the metaverse will have a positive impact. (Photo credit: Getty Images).

Biopharma execs expect the metaverse to have a positive impact

Accenture’s latest Life Sciences Technology Vision report identifies the main technology trends in the metaverse continuum.

Duban was head of global platforms at FleishmanHillard.

MikeWorldWide hires FleishmanHillard’s Emily Duban to spearhead digital

Duban will advise clients on emerging digital platforms, including Web3 and the metaverse.

(L-R): New Imre teammates Sam Ingram and Hui Tang.

Imre adds two digital and analytics execs

Health-focused marketing and communications agency brings on Sam Ingram from Bristol Myers Squibb and Hui Tang from Solve(d).

Google calls out Apple on messaging standards

Google calls out Apple on messaging standards

A new campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.

Fullintel hires Angela Dwyer from Lippe Taylor

Fullintel hires Angela Dwyer from Lippe Taylor

The analytics specialist will enhance the comms tech platform’s existing tools via customization.

PRophet boosts commercial teams

PRophet boosts commercial teams

The AI-driven PR pitch platform is beefing up operations in response to growing customer demand.

PR pros' biggest pain point is getting reporters to answer. (Photo credit: Getty Images).

Prowly survey: PR pros not taking advantage of technology

The company polled about 200 PR pros globally.

Influencers can use the tool to streamline administrative work. (Photo credit: Getty Images).

Influencer management platform Cloutdesk rolls out tech stack

The platform initially included a monetization and management tool.

(Photo credit: Getty Images).

Signal AI acquires reputation analysis company Kelp

Kelp analyzes data points across topics and industries.

Wallake said he was not expecting this much blowback.

HyperSocial’s CEO is sorry for how ‘crying’ LinkedIn post was perceived, but isn’t deleting it

Braden Wallake says good has come from the post, despite the criticism.