PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Interpublic CEO Philippe Krakowsky outlines M&A strategy as he seeks to grow the holding company’s commerce capabilities.
SVP and partner James Baril has been named head of the newly created function.
The editorial brand will cover craft and business of podcasting.
The podcast library is launching with 35 million episodes and 19,000 verified podcasters.
Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.
Gumshoe enables ad impression measurement from host-read ads.
The combined technologies will include social media management, intelligence and deep listening.
The methodology, launched in partnership with NetBase Quid, makes it easier for clients to determine their cultural relevance.
As protests take place in the country, the Iranian government has also limited access to Instagram and more of the internet in general.
The FDA is stepping up to counteract health misinformation on the most popular social media platform, but experts believe it could be more creative in its messaging.
Wendy’s, Dunkin’, Taco Bell, KFC and others compete in MultiVersus represented by streamers of their choice.
She’ll focus on accelerating growth in the U.S.
Such measures may not totally shield users of period trackers and fertility apps from post-Roe privacy worries.
Glennon is helping clients with messaging about crypto’s reputation.
NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.
The show was the culmination of a campaign by We Are Social.
The combination of both companies’ tools will help users see where and how they’re being mentioned.
As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.
This is the company’s latest effort to combat the negative effects of social media on users’ mental health.
VaynerX founder says his London shop has finally earned ‘credibility as a creative AOR’ and explains why CMOs are 'waking up' to his vision of marketing.
Users receive a high-level summary of essential information on a single page.
The collecting and selling of health services location data by ad-tech firms — and its impact on consumers — lies at the crux of the unusual suit.
As the tech company goes through a mass restructuring the advertising industry expects short-term pain, but remains hopeful about Snap’s long-term outlook.
Users can send personalized pitches within the Newswire platform and make use of customizable templates as well
Data-led creative agency’s client list includes Heineken, Netflix and Jacobs Douwe Egberts.
That’s according to Interview Valet’s annual State of Podcast guesting report.
The chain went beyond just creating a meme about corn like other brands.
Jeremi Gorman and Peter Naylor leave to spearhead Netflix's first foray into advertising.
The Facebook Live series is set to cover a range of issues, including health disparities and facilitating open dialogues with patients.
The firm is tasked with highlighting offerings beyond email marketing.
Chikumbu has worked at the ByteDance-owned company for more than six years.
A Real Chemistry exec said the guidelines are largely generic and don’t include the nuances necessary to be more effective for marketers to properly advise their clients.
Instagrammers are concerned that their location could be made public.
As VP of global business marketing, Stacy Malone will report to chief marketing officer Andréa Mallard.
Advertising executives want transparency from Twitter after several months of instability.
Accenture’s latest Life Sciences Technology Vision report identifies the main technology trends in the metaverse continuum.
Duban will advise clients on emerging digital platforms, including Web3 and the metaverse.
Health-focused marketing and communications agency brings on Sam Ingram from Bristol Myers Squibb and Hui Tang from Solve(d).
A new campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.
The analytics specialist will enhance the comms tech platform’s existing tools via customization.
The AI-driven PR pitch platform is beefing up operations in response to growing customer demand.
The company polled about 200 PR pros globally.
The platform initially included a monetization and management tool.
Kelp analyzes data points across topics and industries.