“Over the last couple of months, as coronavirus has become top-of-mind for all of us, it’s very important for executives to have an online presence and a voice.”
“The system of record for PR plans is Google Doc, it is Excel. And that’s not the way it should be.”
“We’re an enterprise software company, we're not going to play the consumer software game of wasting a ton of money and just quickly expanding.”
“Corporate communications’ competitive advantage in the future is going to be getting to the truth.”
MSL is slashing its tech vendor roster and integrating even more with Publicis Groupe.
Data for earned media will appear in the same dashboard as outcomes for marketing campaigns.
The daily updated report is free online.
The appointment comes a year after Newswire launched Earned Media Advantage Guided Tour.
The company’s interim leader talks CEO search and streamlining processes.
Rival Meltwater launched its own podcast-monitoring product last month.
The product helps clients avoid getting “sideswiped” by the internet.
But Zignal Labs and nonprofit the Public Good Projects are helping them navigate the chaos.
If you’ve been giving internal comms short shrift, reexamine, and do it now.
There are blind spots in the data that PR technology companies can provide, but that shouldn’t stop the profession from diving in.
And what’s next for Cision after its CEO and chief visionary left.
Procuring comms tech is a thorny process. PR pros should demand greater transparency to avoid wasting money.
The staffers at the controls tell Dashboard what works for them.
Agency experts’ platform likes and dislikes.
But platforms can’t tell the future without a human touch.
Too many earned media measurements are holdovers from the print-centric era.
Everyone has questions about procuring PR tech. A guide to help you through the process.