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Tech Talk
Tech Talk with Newswire CEO Joe Esposito
“[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources.”
Tech Talk with Muck Rack cofounder and CEO Gregory Galant
“A lot of people in marketing think of communications tech as a fringe, unimportant part of the marcomms world, but recently people have realized that comms is a lot more important than they realized.”
Tech Talk with Grin COO Brian Mechem
“If you think about the process that it takes to run influencer marketing, it’s very messy.”
Tech Talk with Onclusive CEO Dan Beltramo
“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”
Tech Talk with Knotch cofounder and CEO Anda Gansca
“When you have less money to invest, you really want to make sure you’re investing in the right things.”
Most recent news
3 ways to upgrade your ROI story
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
Edelman rolls out CommsTech Solutions offering
The service will enable communicators to predict consumer behavior, reduce risk and quantify commercial impact, the firm said.
Cision names Abel Clark as CEO
Clark fills the spot of interim chief executive Brandon Crawley.
Customer engagement platform Astute acquires Socialbakers
The acquisition comes as a way to strengthen customer experience through social media marketing.
Cision appoints C-level executives
The communications technology company named a COO, CFO, CMO and head of distribution on Thursday.
Muck Rack enters partnership with Business Wire
The deal was inked within the last few weeks.
Dashblog
Doing more with less: How to maximize PR impact with the tech you already have
As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.
Giving PR an equal seat at the table with sales and marketing
The latest evolution of monitoring pairs fast tech with the best qualities of human experts.
Focus on what’s vital, not what’s easily visible
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
In crisis response, start with real-time listening
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
To build the Agency of the Future, measure like a media company
Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.
Deep Dive
Dashboard 25: The people shaping your tech stack
PRWeek Dashboard picks the 25 most influential people in communications technology.
So your brand is the victim of online disinformation. Here's what to do next
The most effective response is to prepare ahead of time, of course. But if that's not an option, sometimes it's best to do nothing at all.
Measurement lessons from the campaign trail
“Test, optimize, test” and other mantras from the political arena.
Getting the most out of Reels
Instagram’s latest feature is appealing amid questions about TikTok’s future, but PR pros have serious questions about its viability and analytics capabilities.
So you’re taking an event virtual. The good news is measurement isn’t all that different
There’s enough to stress out about when making a real-world event a virtual event.
What the pandemic’s new digital economy means for monitoring and analysis
With Americans stuck at home, agencies are looking for new insights.
