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Dashboard 25, class of 2022

PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

Social Native turns Instagram Reels into shoppable assets

The feature will allow users to easily click through to product pages.

Onclusive builds out services with Digimind acquisition

Onclusive also bought Critical Mention in May.

Agency veteran Luca Penati joins content design platform BEE

Penati goes in-house as chief marketing and communications officer for the platform.

MSL US appoints Ashley Chauvin as head of b-to-b, enterprise comms

The agency also announced four other senior hires to lead key growth areas.

Period-tracking apps are the tip of the post-Roe privacy iceberg

Loose data standards across ad tech should be ‘a reckoning’ for marketers, says one digital privacy expert.

Jellyfish in sale talks with The Brandtech Group

Exclusive negotiations in progress between performance agency and martech group.

Meta reports first quarterly revenue decline, warns of continued advertising weakness

Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads.

Why Tremor is buying Amobee for $239 million

While the Singtel-owned ad tech firm posted a loss in its most recent earnings, Tremor expects it to create “significant scale” for its business while plugging gaps in linear TV and performance capabilities.

YouTube's ad revenue growth drops sharply in Q2

Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth, a monumental decline from its 84% growth rate one year ago.

Shorter ads deliver better attention on social media

Study shows ads on Twitter deliver the most total attention, while TikTok has strongest active attention.

Snap’s revenue slows as it deals with continued ad deceleration

Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.

What does the metaverse have in store for the healthcare industry?

FTI Consulting launches suite of data-privacy services

The goal of the tools is to help clients evaluate and mitigate privacy risks while optimizing data.

Coolr expands stateside with Lyft as founding US client

As brand marketing social AOR, Coolr is supporting the ride-hailing app’s Twitter, Instagram and TikTok efforts.

Social media platforms still failing to enforce protections for LGBTQ users: GLAAD

A recent study shows that five major social media platforms are not protecting LGBTQ users, despite making policy commitments.

Stagwell acquires SaaS platform Apollo Program

Apollo will be a part of Stagwell’s Marketing Cloud.

Safety, shopping, SMEs: Inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.

VaynerNFT rebrands to Vayner3 as it broadens purview

While NFT was the ‘word of the year in 2021,’ brands are investing in a broad spectrum of metaverse and Web3 experiences, says president Avery Akkineni.

Digital-focused consultancy West Monroe names Golin PR AOR

The IPG firm is helping the Chicago-based agency with media relations, brand visibility and corporate reputation.

Group Vested shakes up executive leadership team

The restructuring comes after 42% revenue growth in 2021 and a string of acquisitions in recent years.

DC-based Firehouse Strategies secures investment to fuel growth strategy

The agency will target acquisitions, offices in key markets, a larger headcount and more services.

EnTribe study: Consumers want content from real people, not influencers

Misuse of influencers may even hurt a brand's perception.

Behaviorally appoints Scott Brill as US managing director

The company launched its eFluence division this year, reporting to Brill.

Fisher Wallace backs TikTok mental health comedy

The company hopes to use the platform to encourage dialogue around mental health in an unconventional way.

Duolingo’s owl is reminding people to complete their lessons from the metaverse

The language-learning platform launched activations across Roblox and Decentraland.

#RelieveYourFeed and change your social media life

An interactive tool from Biohaven offers a novel way to take back control over migraine triggers in social media feeds.

Ukrainian agencies team up to gain international recognition

Creative agencies Iamidea and Lazarev have joined forces to create a platform that helps Ukrainian creative agencies raise their profiles among international brands amid the war.

InMoment acquires ReviewTrackers

The customer review management software company will boost InMoment’s insights and analytics.

TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is U.K. offering in the wake of recent claims of staff unrest.

Mediabrands, R&CPMK launch tool to integrate brands with premium content

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

WPP acquires Australia-based martech agency Bower House Digital

Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.

Tierney hires Jason Trubowitz to lead paid media, data and analytics

He has worked with brands including Diageo and Walmart.

Why haven't virtual experiences topped Travis Scott in Fortnite?

We are stuck referencing something that happened two years ago.

The metaverse is a very sexy, but much-hyped area to be in: Martin Sorrell

Cannes Lions 2022: Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights.

Omnicom to roll out Google tech consultancy across major markets

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

Amgen launches podcast series

The series includes two Amgen execs discussing the promise of AI and machine learning.

Disney hires Erin Green to boost next generation storytelling

Disney is creating and using new opportunities for storytelling and audience engagement.

Can Apple and Meta play nice in the metaverse?

As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager.

Signal AI names Alexandre Pinto to top data science role

Chief data scientist Miguel Martinez will move into a non-executive director position.

Instagram encourages users to ‘Make Good Art’

The second phase of the Yours to Make campaign features a short film, scored by a Neil Gaiman speech, aimed at recent graduates.

Evoke snaps up Meltmedia, a life sciences agency

Effective immediately, Meltmedia will begin operating as Evoke Melt.

TikTok trends inspire Aflac to bring on the #DuckVibes this summer

Expect the Aflac duck to quack about manifestation, astrology and healing sound frequencies.

Haymarket Ventures launches and makes first investment in gaming start-up

Owner of Campaign launches venture investment fund and buys into London-based GEEIQ.

Cannes: Industry leaders announce coalition to fight bias in ad tech

Delta Air Lines, WPP, The 4A’s, the IAB, the Ad Council and other industry leaders back IBM in delivering an open source toolkit that enables the industry to use AI to mitigate bias in ad tech.

Metaverse insurance: Ushering in a new class of assets

In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.

Elton John’s face to appear as QR code on OOH sites during Pride fundraiser

Media sites become donation channels for the Elton John AIDS Foundation, thanks to QR technology.

Arthur Sadoun: If you're not transforming, you will be left behind

Creatives must embrace new ways of thinking, not just about the work, but processes, purpose and leadership, Publicis Groupe’s chairman and CEO writes, as part of our series by global agency chiefs ahead of Cannes Lions.

Stagwell’s Harris Poll, PRophet team up to give clients earned media boost

The deal will let Harris clients use PRophet to improve their media relations.

Financial Times is first news organization with embedded app for Microsoft Teams

The app will give Teams users access to FT content from within the platform.