PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.
Morgan talks advising the Obama White House and how Yonder sniffs out potentially harmful content online before it goes viral.
Tim Nativdad is a veteran of Roku, Amazon and Google.
Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.
The Publicis Groupe chief executive speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.
Israel-based Klear uses AI to help clients manage influencer relationships.
The company’s State of the Media report makes the case for a data-driven approach to pitching.
The holding company is reimagining what getting back to work will look like.
The integration also streamlines the collaboration process, the company says.
LACMA × Snapchat: Monumental Perspectives explores the history of Los Angeles.
Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.
Mighty was the smallest agency pitching for Impossible Foods’ PR contract in a review. The company also brought on PublicRelay for analytics.
The platform has access to 35,000 podcasts.
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
The social media platform is doubling down on direct response advertisers.
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
The platform allows users to create NFTs it calls SmartMedia Objects.
Constantinople had been Outcast's CEO for more than a decade.
The expansion includes new dashboards and reporting capabilities.
As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.
He’s a veteran of Lithium Technologies and Adobe.
The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
The Spanish-language streaming service launched on Wednesday.
Investis provides digital corporate communications and marketing services.
The internal communications technology platform merged with Bananatag this month.
The AI-powered PR platform also named Prosek Partners principal Jennifer Prosek to its board this year.
The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.
The platform has hit the 20 active user milestone.
The company used machine learning to share relevant information while it faced product shortages early in the pandemic.
The Ad Council is partnering with Kinetiq, TVSquared, Upwave and Ace Metrix on the national effort.
That’s according to the latest Traackr State of Influence report.
DKC Campus will offer guidance on college sports' ‘Name, Image and Likeness” changes.
Avocado Nation combines a loyalty program with personalized video content.
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
"Our customers were demanding interactive ways to measure thousands of customer metrics and look directly at the data breakdown in real time."
For News Direct clients, the partnership could mean more access to ‘geek media.’
The Virginia Department of Health turned to Jebbit to answer residents’ COVID-19 questions.
The customer experience management platform supports several brands in the Asia-Pacific region.
An Advertiser Perceptions report shows marketers feel the medium is safe and has strong target audience potential.
Tictuk is a Tel Aviv-based ordering and marketing platform.
The company’s CEO discusses deal heat in the comms tech market, going public on the Norwegian stock market and sponsorship of the Meltwater Champions Chess Tour 2021.
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
The network says the platform allows users to quickly ink deals with influencers and weed out fraud.
In this three-roundtable series’ finale, industry leaders highlight how the combination of CommsTech and savvy PR pros is a brand’s best defense against the myriad dangers disinformation poses.
Media OutReach is a global newswire with offices across Asia-Pacific.