Dashboard

Tech Talk

Tech Talk with Onclusive CEO Dan Beltramo

Tech Talk with Onclusive CEO Dan Beltramo

“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”

Tech Talk with Knotch cofounder and CEO Anda Gansca

Tech Talk with Knotch cofounder and CEO Anda Gansca

“When you have less money to invest, you really want to make sure you’re investing in the right things.”

Tech Talk with Socialbakers CEO Yuval Ben-Itzhak

Tech Talk with Socialbakers CEO Yuval Ben-Itzhak

“Now, when budgets are more challenging, the brands will look for one platform to do the whole thing.”

Tech Talk with NewsWhip cofounder and CEO Paul Quigley

Tech Talk with NewsWhip cofounder and CEO Paul Quigley

“Imagine a stone flying through the air. A physicist can tell you exactly where it’s going to land. We can predict where a story is going to go, and whether it’s a big deal or not."

Tech Talk with WE EVP of insight and analytics Erica Fields

Tech Talk with WE EVP of insight and analytics Erica Fields

"We don’t want a lot of unused tools in the stack, so we keep it very narrow and consistent."

Most recent news

3 ways to upgrade your ROI story
Sponsored feature

3 ways to upgrade your ROI story

Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.

Propel adds broadcast monitoring to product suite

Propel adds broadcast monitoring to product suite

Israeli PR technology company Propel has launched a broadcast-monitoring product that covers TV and radio in more than a dozen countries.

Zignal Labs picks Lexalytics for AI-based NLP for Impact Intelligence platform

Zignal Labs picks Lexalytics for AI-based NLP for Impact Intelligence platform

The enhancements will help marketers and PR pros gain understanding of perceptions across media.

Onclusive expands media monitoring platform

Onclusive expands media monitoring platform

Essentials and Pro editions are new.

News Direct adds Hershberg as media partnership chief

News Direct adds Hershberg as media partnership chief

Plus sales and multimedia hires.

Critical Mention launches Media Contact Database

Critical Mention launches Media Contact Database

The product has more than 1 million records for journalists and influencers.

Dashblog

Focus on what’s vital, not what’s easily visible

Focus on what’s vital, not what’s easily visible

Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.

In crisis response, start with real-time listening

In crisis response, start with real-time listening

Too many companies don’t have a crisis plan, or the platforms to help them formulate one.

To build the Agency of the Future, measure like a media company

To build the Agency of the Future, measure like a media company

Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.

A conversation with tech stack guru Scott Brinker on comms tech

A conversation with tech stack guru Scott Brinker on comms tech

On optimism for the PR tech stack and siloes breaking down with marketing technology.

How comms teams should gear up to cope with the ‘new normal’

How comms teams should gear up to cope with the ‘new normal’

Smart sales and marketing teams will lean on tech stacks that are responsive to rapid change, says Kim Davis.

Deep Dive

Dashboard 25: The people shaping your tech stack

Dashboard 25: The people shaping your tech stack

PRWeek Dashboard picks the 25 most influential people in communications technology.

So you’re taking an event virtual. The good news is measurement isn’t all that different

So you’re taking an event virtual. The good news is measurement isn’t all that different

There’s enough to stress out about when making a real-world event a virtual event.

What the pandemic’s new digital economy means for monitoring and analysis

What the pandemic’s new digital economy means for monitoring and analysis

With Americans stuck at home, agencies are looking for new insights.

Will TikTok’s nod to business make it the marketing platform of choice for brands?

Will TikTok’s nod to business make it the marketing platform of choice for brands?

Game changer or enhancement, brands are paying attention to the TikTok for Business rollout.

Your brand is embracing TikTok. Here’s how to tell if your campaign actually works

Your brand is embracing TikTok. Here’s how to tell if your campaign actually works

Measuring campaigns on the hottest social media platform of 2020 is difficult -- but definitely not impossible.

AI’s comms tech misconceptions

AI’s comms tech misconceptions

Stop worrying that AI is coming for your job. Start catching up to marketers in adopting it.

News by email...