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Dashboard 25, class of 2022
PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Haymarket Ventures makes strategic investment in content platform Playe
Playe enables brands to partner with creatives worldwide and works with McKinsey and Mr Yum among others.
IBN builds out PR services
Public Relations Plus is a service designed to bolster IBN’s support of the distribution and corporate messaging needs of organizations.
Advocacy groups decry Meta Trump reinstatement
Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.
Twitter improves brand safety parameters as ad revenue craters
New integrations with DoubleVerify and Integral Ad Science, initiated prior to Elon Musk’s takeover, allow brands to monitor the Tweets their ads run adjacent to.
Emplifi adds Snapchat analytics and measurement
The platform has integrated Snapchat into its Social Marketing Cloud.
FBI probes Snapchat over role in fentanyl overdose deaths: report
Given Snapchat’s appeal among young people, the Ad Council enlisted its help promoting fentanyl awareness campaigns over the past year.
How Boathouse Group is using AI to unearth brand narratives
Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.
Netpresenter blends OpenAI GPT, AI into employee comms platform
The launch makes Netpresenter the first internal comms company to offer the technology, says founder and CEO Frank Hoen.
Dashboard 25, class of 2023
PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
‘A starting point for creativity:’ How PR pros are testing ChatGPT
They’re also heeding warnings that the tool could create ‘a cavalcade of bullshit.’
What does ChatGPT think about PR pros’ concerns?
We know what chatbots are, but know not what they may be.
Enter the robots: What does ChatGPT mean for professional communicators?
The writing robots aren’t coming; they’re here. The question is whether AI-generated language can achieve excellence without human intervention, says Pluralytics AI’s Rick Byrne.
Pinterest pitches itself as ‘positive’ reprieve from social media ‘toxicity’
The platform outlined actions it has taken to nurture a brand safe environment in a colorful installation at CES 2023.
Muck Rack names Bryan Hamblin as chief revenue officer
Hamblin joins from Sisu Data.
MSL analysis: More conversation, but not as much action, happening on creator pay disparity
Advocacy dominated social media conversation about racial disparities while action in the form of unionization and negotiation trailed.
Weber Shandwick hires Edelman’s Jim O’Leary as North America CEO
The firm also shuffled the roles of Joy Farber Kolo and Michael Frohlich.
Former Pfizer exec Melissa Gunn wants to use data to transform the pharma industry as she joins Constellation
Gunn, the former head of global oncology strategy at Pfizer and SVP of customer success at ConcertAI, will lead the company’s pharmaceutical division in the new role.
H&M goes virtual with immersive Roblox experience
The game was created in partnership with Dubit.
Building a more inclusive world in the metaverse starts with creators
Brands can drive the creation of a meaningful metaverse by reimagining collaboration with a new wave of creators.
4 takeaways from the 4A’s look ahead report
Automation, sustainability, the future workforce and recession will shape agencies in 2023.
Codeword’s newest creative ‘interns’ are AI algorithms
Aiden and Aiko will work on editorial and design projects for the tech marketing agency, part of WE communications.
Measurement, Netflix and Web3: Brand and agency hot takes from CES 2023
Watch marketing leaders from Pinterest, Razorfish and Mediahub deliver the low-down on day two of the consumer tech conference.
Doritos returns to Super Bowl for 23rd year with TikTok competition
The brand’s Super Bowl spot will feature one celebrity and a Doritos fan selected through a TikTok challenge.
Twitter drops ban on political ads
Political ads made less than 1% of Twitter’s annual revenue during 2018’s midterm cycle.
GALE launches innovation practice Advance Party
The 15-person team will pull talent from across GALE to help clients navigate new platforms and media opportunities.
GCI Health exec previews health tech trends at CES 2023
The tech world, like so many sectors of the economy, is increasingly focused on healthcare and opportunities to affect patient care going forward.
AI can do PR, but should it?
ChatGPT can make a press release or corporate statement, but experts say good comms is a human responsibility.
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
Genesys names CMO
The appointment was one of a series of promotions.
Talkwalker names David Low CMO
It’s the second appointment in 2022 for Low.
Project Unloaded recruits TikTok creators for anti-gun campaign
Safer Not Using Guns reaches out to teens about the dangers of guns.
Will the FTC’s privacy fine against Epic alter marketing plans on emerging platforms?
Campaign US asks marketing leaders to respond after the FTC issued a $520 million fine against Epic Games for violating children’s privacy.
HypeAuditor launches media kit platform for influencers
The platform is free to use for content creators.
Freelance agency Hypemachine launches PR subscription model
The freelance agency features a network of former comms executives from Edelman, FleishmanHillard, Ogilvy and other firms.
Allison+Partners boosts data offerings with partnerships, hires
The firm has also launched a performance and insights group.
PRSA condemns Twitter suspensions: ‘Journalists should not be penalized for sharing accurate reporting’
Journalism organizations, publications and PR pros are also voicing concern over the suspensions.
Why Twitter wants to become WeChat explained
Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.
Praytell introduces Fridai AI tool
The collection of AI tools could help the firm navigate the four-day work week schedule.
Your attention please: How to navigate attention metrics
Marketers should understand the value they seek and their objectives when experimenting with attention measurement — this is because attention is neither a commodity nor a currency and is notoriously hard to capture.
Nearly 84% of mental health videos on TikTok are misleading: study
The majority of TikTokers dispensing mental health advice don’t have relevant qualifications, a PlushCare report found.
Propel expands monitoring via LexisNexis partnership
Its PRM3 tool has capabilities including online, social and broadcast monitoring.
Reddit expands its end-of-year Recap campaign to new mediums
This year’s Reddit Recap features an out of home component and humorous social video.
Talkwalker adds large language models
The enhancements will give users insights in less time, the company says.
The dangerous dance between data and creativity
Find the sweet spot to build your bottom line.
Web3’s second wave
Web3 is far from a busted flush, writes David Pemsel, who explains what the second wave of its evolution will bring for brands.
The NFL expands its metaverse presence in Fortnite Creative
The NFL Zone will reach Fortnite players with an in-game social hub.
Twitter halts COVID-19 misinformation policy in latest business pivot
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
Pitch platform PRophet teams with public-speaking app Yoodli
Yoodli will help PRophet users improve their public-speaking skills for media interviews.
App ditches laughs for compassion, security around private parts
Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.
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