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Dashboard 25: Class of 2021
PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Dentsu makes long-awaited practice splash with Dentsu Health
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
Beyond the jab: How the Ad Council and others are gauging success in vaccination campaigns
The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.
Tech Talk With Yonder CEO Jonathon Morgan
Morgan talks advising the Obama White House and how Yonder sniffs out potentially harmful content online before it goes viral.
Samba TV names Nativdad to agency, brand solutions executive role
Tim Nativdad is a veteran of Roku, Amazon and Google.
Deepfakes and digital avatars: The new celebrity brand ambassadors
Can an imitation be better than the real thing? That's the question on Unit9's James Murray's mind.
Publicis CEO on returning to growth and the instrumental role of Epsilon
The Publicis Groupe chief executive speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.
Meltwater acquires Klear
Israel-based Klear uses AI to help clients manage influencer relationships.
Overwhelmed journalists still want press releases — as long as they’re targeted: Cision
The company’s State of the Media report makes the case for a data-driven approach to pitching.
Publicis Groupe plots return to the office, with help from Marcel
The holding company is reimagining what getting back to work will look like.
Media Shower integrated with Google Docs
The integration also streamlines the collaboration process, the company says.
LA County Museum of Art, Snap launch AR monument collection
LACMA × Snapchat: Monumental Perspectives explores the history of Los Angeles.
Cannabis streaming service sets debut date, program slate
Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.
Impossible Foods refocuses comms, brings on boutique Mighty as agency partner
Mighty was the smallest agency pitching for Impossible Foods’ PR contract in a review. The company also brought on PublicRelay for analytics.
Talkwalker launches podcast-monitoring technology
The platform has access to 35,000 podcasts.
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
Twitter: Performance is our ‘Number One’ focus in 2021
The social media platform is doubling down on direct response advertisers.
Publishers view end of the cookie as an opportunity to work with brands
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
SmartMedia Technologies rolls out self-service platform
The platform allows users to create NFTs it calls SmartMedia Objects.
Former Outcast CEO Alex Constantinople joins Zendesk as CMO
Constantinople had been Outcast's CEO for more than a decade.
Muck Rack builds out PRM tools
The expansion includes new dashboards and reporting capabilities.
AI must acknowledge all sectors of society to serve everyone fairly
As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.
ON24 names Byron Bardy VP
He’s a veteran of Lithium Technologies and Adobe.
TikTok and IPG Mediabrands launch global creator partnership
The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.
Making the most of measurement on Clubhouse
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
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The X factor: Why agencies want to lead in ‘experience’
When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
Inside PrendeTV, Univision’s new AVOD service
The Spanish-language streaming service launched on Wednesday.
Investcorp buys Investis Digital
Investis provides digital corporate communications and marketing services.
Staffbase picks up $145m in latest financing round
The internal communications technology platform merged with Bananatag this month.
Signal AI names Josh Boaz to board
The AI-powered PR platform also named Prosek Partners principal Jennifer Prosek to its board this year.
Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0
The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.
Ironman taps into MDC comms tech platform PRophet
The platform has hit the 20 active user milestone.
How Clorox used AI to educate people on COVID-19
The company used machine learning to share relevant information while it faced product shortages early in the pandemic.
Ad Council and ad tech firms measure COVID-19 vaccine campaign effectiveness
The Ad Council is partnering with Kinetiq, TVSquared, Upwave and Ace Metrix on the national effort.
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What influencers are buzzing about: Mental health and supporting Black merchants
That’s according to the latest Traackr State of Influence report.
DKC launches practice area to help clients navigate NCAA issues
DKC Campus will offer guidance on college sports' ‘Name, Image and Likeness” changes.
Avocados From Mexico uses AI to drum up consumer engagement
Avocado Nation combines a loyalty program with personalized video content.
Publishers fight back against misinformation
As the flood of false and misleading health information continues unabated on social media, publishers find themselves in for a battle.
Tech Talk with The Harris Poll CEO Will Johnson
"Our customers were demanding interactive ways to measure thousands of customer metrics and look directly at the data breakdown in real time."
News Direct, Pop Culture Newswire team up
For News Direct clients, the partnership could mean more access to ‘geek media.’
How this COVID-19 campaign used a digital quiz platform to reach more than 2 million people
The Virginia Department of Health turned to Jebbit to answer residents’ COVID-19 questions.
Sprinklr eyes Singapore R&D center
The customer experience management platform supports several brands in the Asia-Pacific region.
Why advertisers are spending more on podcasts
An Advertiser Perceptions report shows marketers feel the medium is safe and has strong target audience potential.
Yum Brands makes second tech deal this month by buying Tictuk
Tictuk is a Tel Aviv-based ordering and marketing platform.
Coffee Break with Meltwater’s John Box
The company’s CEO discusses deal heat in the comms tech market, going public on the Norwegian stock market and sponsorship of the Meltwater Champions Chess Tour 2021.
How TikTok is changing healthcare marketing
With its dancing docs and condom riddles, the platform is healthcare’s shiniest new toy. But is it built to last?
How performance marketing and brand-building can get along just fine
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
Stagwell Technologies launches Koalifyed as influencer marketing booms
The network says the platform allows users to quickly ink deals with influencers and weed out fraud.
CommsTech roundtable: The unprecedented importance of information you can trust
In this three-roundtable series’ finale, industry leaders highlight how the combination of CommsTech and savvy PR pros is a brand’s best defense against the myriad dangers disinformation poses.
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News Direct, Media OutReach team up to cover US, APAC
Media OutReach is a global newswire with offices across Asia-Pacific.
