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Tech Talk with Torod Neptune, CCO, Lenovo
"Data and analytics skills are critical. The more you invest in it, the more it necessitates having the internal and intellectual resources to be able to take in info and create."
Most recent news
Weber Shandwick launches A-Hub tech platform
The platform has both pre-campaign strategy and post-campaign analysis capabilities.
Dynamic Signal names Eric Brown CEO
Cofounder Russ Fradin will serve as chairman of the board.
Memo adds readership counts
The publisher data marketplace is also angling for a fundraising round.
Muck Rack launches 'Google Trends for PR pros'
Muck Rack Trends allows users to measure their company's performance against competitors and compare terms found in articles.
Onclusive launches sentiment analysis product
Global Sentiment Analysis covers more than 100 languages.
Propel launches media database
It contains the contact information for one million journalists and influencers.
Fleishman, Hope&Glory, Ready10, Golin among winners at PRCA National Awards
FleishmanHillard Fishburn, Hope&Glory, Golin and Ready10 were among the winners at this year's PRCA National Awards.
Dynamic Signal launches Mobile Publisher feature
It will help customers share information and content on the go.
Intrado Digital Media launches all-in-one platform in North America
Notified includes GlobeNewswire.
SocialChorus launches Innovation Lab
The new program will help users to more effectively engage employees.
Dashblog
Welcome to Dashboard: Charting the future of comms tech
Our mission statement: Guide you through the ever-more-complicated world of communications technology.
A newbie goes to Cannes
For the past few years, I've set aside the first week of March for my annual pilgrimage to Austin, Texas for Mexican food, barbecue and inspiration in the form of SXSW.
Pepsi Halftime Show dominates social media for Super Bowl 2015
As a one-off event, the Super Bowl beats everything. The stage, the numbers, the marketing. There is truly nothing like it and it was a privilege to be in Phoenix for an epic game of American football and see Katy Perry, possibly inspired by London 2012's opening ceremony, take to the air like a modern day Mary Poppins.
There was no 'Oreo moment' at this year's Super Bowl
Happy 'Murica Day'! There were interceptions, a mass brawl and Katy Perry flew.
Vocus and Cision are merging; What's the impact for PR professionals?
This week, private equity firm GTCR Valor made it official: Vocus and Cision will be combined into "a premier global public relations cloud company."
Deep Dive
Dashboard 25: The people shaping your tech stack
PRWeek Dashboard picks the 25 most influential people in communications technology.
Understand your social audience with Demographics Pro
The platform provides detailed demographic and psychographic analysis of Twitter audiences, conversations, and groups of users.
StatSocial allows you to analyze customized groups of Twitter users
StatSocial analyzes custom-defined groups of Twitter users based on more than 60 sources.
Research and analyze keywords and domains with SEMrush
SEMrush is a platform for researching and analyzing keywords and domains.
Create multimedia content for mobile and social with Publet
Publet is a digital publishing platform for creating multimedia content.
Measure PR's impact across global markets with TrendKite
TrendKite is an on-demand earned media analytics platform that uses semantic, big data analysis.
Storyful helps brands discover user-generated content for campaigns
Storyful discovers, verifies, and acquires rights to user-generated social media content for newsrooms, brands, agencies, and video producers.
Create do-it-yourself videos with GoAnimate
GoAnimate has a variety of different background images, characters, props, and sounds you can use.
Convindex monitors real-time video content engagement
Convindex is a digital video content tracking and measurement platform specifically developed to address marketing and communications needs.
Gather, monitor, and respond to online consumer reviews with Trustpilot
Trustpilot provides a global online open-review community for e-commerce businesses.
News by email...
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Megxit analysis: Markle in five times more negative newspaper stories than Middleton
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Bad influence: When a brand's social media stars repel consumers
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Edelman Trust Barometer: Most of world's population down on capitalism
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Weber Shandwick: does Rachel Friend's shock departure point to unresolved issues at the UK business?
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Dashboard 25: The people shaping your tech stack
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Ride-hailing app Bolt launches comms agency review