Information Links
Dashboard
Tech Talk
Tech Talk with Tiicker founder and CEO Jeff Lambert
“There's a real opportunity in using technology to make a major leap in investor relations.”
Tech Talk with Gatsby founder and CEO Brett Bernstein
“Celebrities will still be a thing, but on Instagram I think it will become more focused on understanding who the audience is and using tools that build out an army of microinfluencers.”
Tech Talk with PRophet CEO Aaron Kwittken and MDC Partners chairman and CEO Mark Penn
"Wouldn't it create better efficiency in the marketplace if I was using technology to predetermine a reporter's interest in a story before I waste their time? That's the idea behind PRophet."
Tech Talk with Traackr cofounder and CEO Pierre-Loic Assayag
"Brands are being challenged to be more than themselves, to transcend their products and stand for something."
Tech Talk with Newswire CEO Joe Esposito
“[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources.”
Most recent news
3 ways to upgrade your ROI story
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
Edelman launches predictive analytics tools for CommsTech offering
The firm says the tools will help clients “see around corners."
Mathison launches Equal Hiring Index tool
The tool aims to help employers evaluate their DE&I efforts and boost diverse hires.
Signal AI launches Workspaces platform
The tool allows communications professionals to more easily collaborate.
Outbrain partners with Opera to bring native advertising to browsers
Using Opera's mobile placements, marketers can reach 285 million consumers worldwide.
LaunchSquad unveils Outwing SAS platform
The tool offers PR pros customizable data points and a dashboard.
Dashblog
Comms tech is critical for effective cyber incident response
In a world where increased cyber attacks are part of “the new normal,” communications technologies should be part of the new response.
How to use Google Analytics to measure ROI beyond buzzwords
Here are three metrics to measure the impact of PR campaigns.
Doing more with less: How to maximize PR impact with the tech you already have
As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.
Giving PR an equal seat at the table with sales and marketing
The latest evolution of monitoring pairs fast tech with the best qualities of human experts.
Focus on what’s vital, not what’s easily visible
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
Deep Dive
Dashboard 25: The people shaping your tech stack
PRWeek Dashboard picks the 25 most influential people in communications technology.
More than a game: How the experts are measuring Twitch activations
Marketers are learning what to look for on the platform, which often outdraws cable TV audiences.
The do’s and don’ts of analyzing and responding to misinformation
Monitor, monitor, monitor. And then power up with contingency planning.
Why more agencies than ever are rolling out their own comms tech tools
Firms believe they know their clients better than they know themselves, and they’re engineering customized tools just for their needs.
Making sense of measuring purpose
There’s not just one way to measure purpose work and its efficacy, and experts use several concepts that can be applied across industries.
So your brand is the victim of online disinformation. Here's what to do next
The most effective response is to prepare ahead of time, of course. But if that's not an option, sometimes it's best to do nothing at all.
