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Dashboard 25, class of 2023
PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Can communicating in the metaverse improve mental health? Jewel hopes so
The singer discussed the virtual community Innerworld at the 2023 Forbes Healthcare Summit.
TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Mynewsdesk boosts platform with AI-powered capabilities
The tool is a “creative partner” called CoPilot.
Dentsu partners with Meta to bring WhatsApp services to brands
The partnership will enable brands to manage customer experiences through the messaging app.
Ketchum rolls out Election Navigator service
It leverages the agency’s corporate reputation and industry expertise, as well as a proprietary technology tool.
Marcomms leaders say increasing reach, share of voice is top priority: Muck Rack
The company surveyed nearly 400 marketing and PR execs this fall for its State of Marketing and PR Leadership report.
Weber introduces AI Accelerator
The product includes three components to help clients better use and understand AI.
Creator agency Billion Dollar Boy launches innovation unit
Called Muse, the group helps brands and influencers better use emerging technology.
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
It’s time to cheat on ChatGPT: Post-Altman, marketing and PR should explore alternatives
Here’s what to expect on how leadership changes at OpenAI will affect ChatGPT, via Crenshaw Communications Chris Harihar.
Let’s talk about that OpenAI statement
The startup’s abrupt firing of CEO Sam Altman blindsided key stakeholders, birthed a plethora of subsequent issues and rapidly eroded employee trust.
Elon Musk threatens 'thermonuclear' lawsuit as advertisers flee X
Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content.
PRSA releases guidelines on ethical use of AI
The guidance was created through the lens of the organization's code of ethics.
BerlinRosen Holdings hires Trisha Pascale as first head of analytics and insights
Pascale was Edelman’s SVP of analytics and measurement and most recently worked at The Many.
Dove’s Code My Crown guide promotes inclusivity in video game characters
The instructional guide from Dove was created by a community of Black artists in an effort to provide coders and game developers with more diverse and accurate depictions of Black hair in video games.
Emplifi predicts marketing, customer experience to work more closely in 2024
That’s according to the company’s 2024 Social Media Outlook.
Lippe Taylor, Twelvenote launch AI-powered tech and data offering /Prompt
The new team will work with clients from both agencies.
Omnicom signs AI first-mover deal with Getty
Clients will be able to customize the tool to create brand-aligned images.
Marketers struggle with too many social media platforms, updates: Hootsuite
The company’s Social Trends report is based in part on a survey of more than 4,200 people.
‘AI has no moral obligation’: Industry calls for DE&I to be part of AI training
Speakers at the 2023 AdColor conference address the flaws of AI training.
BCW launches cognitive AI platform that predicts impactful trends
The Decipher Index also regionally ranks macro themes and issues it expects to drive global interest.
Stagwell teams with Google Cloud on AI tools
The holding company says the partnership could result in simplified workflows and improved connections across platforms.
Is Musk's Grok AI paving the way for an ad-free X?
Has Elon Musk finally found a resource to drive more paid subscribers to the social media platform formerly known as Twitter?
Pitching podcasters? Get straight to the point
Podcasters prefer pitches early in the day and those that are under 200 words, according to Muck Rack research.
ChatGPT makers OpenAI promise to pay legal fees for clients sued over copyright
OpenAI CEO Sam Altman called the reimbursement offer a "copyright shield" that will defend customers from legal action.
WPP, Sprinklr team up
The first outcome of the partnership is the new offering CX Live AI.
Patreon hires Twitch global comms head Brielle Villablanca
Her new position includes oversight of comms, social, events and community.
Navigating the Biden AI executive order's impact on communications
PR pros play a pivotal role in shaping dialogue and guiding public understanding of AI's role in our future, says SourceCode’s Kristen Stippich.
Unstereotype Alliance to assess race, disability and age representation in ads
Mondelez and Diageo among organizations committed to Progressive Unstereotype Metric.
Hill & Knowlton debuts Sonar intelligence product
The newly rebranded firm is partnering with machine learning platform Pendulum.
MedFluencers debuts tool to set compensation for HCP influencers
The company’s HCP Digital Market Value Calculator sets pricing by examining more than 20 indicators of influence.
Sprout Social: Consumers most interested in less-than-15-second videos
The platform surveyed 1,600 people for its Q4 consumer pulse survey.
Hill+Knowlton Strategies returns to original name of Hill & Knowlton
The firm has also created services that address evolving client needs.
Ringer Sciences hires David Armano as EVP of analytics AI strategy
The Edelman alum joins the Next Practices Group agency from AI avatar company Soul Machines.
Emplifi rolls out product additions
The enhancements were made across the company’s Influencers, Care, UGC and Agent products.
Marketing to diverse gaming audiences
The opportunities and nuances of reaching a burgeoning audience.
Propel rolls out ‘media war room’ product for crisis comms pros
It combines Propel’s media-monitoring tools, public relations management system and generative AI.
xQc, Amouranth and Kitboga’s talent agent on Kick vs. Twitch and brand deals
Ryan Morrison, CEO of Evolved Talent Agency, spoke with Campaign US and PRWeek at TwitchCon.
Roblox acknowledges pro-Palestine virtual protests
Users are attending events on the platform showing support for Palestine and Israel.
One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands
Advertisers demonstrated 'nervousness' about Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Muck Rack adds AI-enabled media relations features
The additions recommend relevant journalists and alert users to coverage spikes.
Meta hit with regulatory blitz from 41 states over impact on children
The social media giant is facing 10 lawsuits from Washington, DC, and a collection of states alleging its addictive features have contributed to mental health issues in children.
Ipsos rolls out risk and reputation management platform
Known as RISE, it is intended for brand and comms leaders and public affairs pros.
6 questions for Skai’s Aaron Friedman on life in Israel amid crisis
Friedman talks about the situation on the ground, his volunteer work and expectations from his company.
Getty Images rolls out generative AI product
The tool offers protection and usage rights, the company said.
Muck Rack: PR pros say getting reporters to respond is top challenge
The company’s 2023 State of PR Measurement Report also found “stories placed” is the most commonly used metric.
Memo launches reporter database
Called Reporter Intelligence, the platform provides contact info as well as data about sentiment.
Logitech Streamlabs bids for gaming streamers at Twitchcon
The campaign debuts at Twitchcon with social support from popular streamers.
Meltwater rolls out Salesforce integration, trend explanation
The product changes are part of the communications technology platform’s winter release.
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