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Tech Talk
Tech Talk with Onclusive CEO Dan Beltramo
“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”
Tech Talk with Knotch cofounder and CEO Anda Gansca
“When you have less money to invest, you really want to make sure you’re investing in the right things.”
Tech Talk with Socialbakers CEO Yuval Ben-Itzhak
“Now, when budgets are more challenging, the brands will look for one platform to do the whole thing.”
Tech Talk with NewsWhip cofounder and CEO Paul Quigley
“Imagine a stone flying through the air. A physicist can tell you exactly where it’s going to land. We can predict where a story is going to go, and whether it’s a big deal or not."
Tech Talk with WE EVP of insight and analytics Erica Fields
"We don’t want a lot of unused tools in the stack, so we keep it very narrow and consistent."
Most recent news
3 ways to upgrade your ROI story
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
Propel adds broadcast monitoring to product suite
Israeli PR technology company Propel has launched a broadcast-monitoring product that covers TV and radio in more than a dozen countries.
Zignal Labs picks Lexalytics for AI-based NLP for Impact Intelligence platform
The enhancements will help marketers and PR pros gain understanding of perceptions across media.
Onclusive expands media monitoring platform
Essentials and Pro editions are new.
News Direct adds Hershberg as media partnership chief
Plus sales and multimedia hires.
Critical Mention launches Media Contact Database
The product has more than 1 million records for journalists and influencers.
Dashblog
Focus on what’s vital, not what’s easily visible
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
In crisis response, start with real-time listening
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
To build the Agency of the Future, measure like a media company
Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.
A conversation with tech stack guru Scott Brinker on comms tech
On optimism for the PR tech stack and siloes breaking down with marketing technology.
How comms teams should gear up to cope with the ‘new normal’
Smart sales and marketing teams will lean on tech stacks that are responsive to rapid change, says Kim Davis.
Deep Dive
Dashboard 25: The people shaping your tech stack
PRWeek Dashboard picks the 25 most influential people in communications technology.
So you’re taking an event virtual. The good news is measurement isn’t all that different
There’s enough to stress out about when making a real-world event a virtual event.
What the pandemic’s new digital economy means for monitoring and analysis
With Americans stuck at home, agencies are looking for new insights.
Will TikTok’s nod to business make it the marketing platform of choice for brands?
Game changer or enhancement, brands are paying attention to the TikTok for Business rollout.
Your brand is embracing TikTok. Here’s how to tell if your campaign actually works
Measuring campaigns on the hottest social media platform of 2020 is difficult -- but definitely not impossible.
AI’s comms tech misconceptions
Stop worrying that AI is coming for your job. Start catching up to marketers in adopting it.
