“There's a real opportunity in using technology to make a major leap in investor relations.”
“Celebrities will still be a thing, but on Instagram I think it will become more focused on understanding who the audience is and using tools that build out an army of microinfluencers.”
"Wouldn't it create better efficiency in the marketplace if I was using technology to predetermine a reporter's interest in a story before I waste their time? That's the idea behind PRophet."
"Brands are being challenged to be more than themselves, to transcend their products and stand for something."
“[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources.”
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
The firm says the tools will help clients “see around corners."
The tool aims to help employers evaluate their DE&I efforts and boost diverse hires.
The tool allows communications professionals to more easily collaborate.
Using Opera's mobile placements, marketers can reach 285 million consumers worldwide.
The tool offers PR pros customizable data points and a dashboard.
In a world where increased cyber attacks are part of “the new normal,” communications technologies should be part of the new response.
Here are three metrics to measure the impact of PR campaigns.
As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.
The latest evolution of monitoring pairs fast tech with the best qualities of human experts.
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
PRWeek Dashboard picks the 25 most influential people in communications technology.
Marketers are learning what to look for on the platform, which often outdraws cable TV audiences.
Monitor, monitor, monitor. And then power up with contingency planning.
Firms believe they know their clients better than they know themselves, and they’re engineering customized tools just for their needs.
There’s not just one way to measure purpose work and its efficacy, and experts use several concepts that can be applied across industries.
The most effective response is to prepare ahead of time, of course. But if that's not an option, sometimes it's best to do nothing at all.