Dashboard
Dashboard 25: Class of 2021
PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Ad tech companies talk candidly about cookies
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
North Sixth Group invests in RepSpert
The online reputation management platform is based in Australia.
Weber Shandwick launches media security center via partnership with Blackbird.AI
Blackbird.AI will provide insights about misformation, disinformation and what’s happening in the media that is relevant to clients.
Emplifi acquires Go Instore
UK-based Go Instore is a live-streaming video platform.
Momentum Worldwide launches hybrid experience platform
WhiteBox blends real life and virtual events for brands.
Dragonfly AI names Roth to board
Roth was a longtime Ogilvy executive.
CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics
The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.
VSCO’s Julie Inouye joins Podium to lead communications, social media
Inouye is the most-senior comms executive the software company has hired.
Tech Talk with Vibes cofounder and CIO Alex Campbell
“Consumers, especially younger people, today want more of a direct connection to that brand.”
Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’
WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.
VideoAmp to kick off currency test with major holding companies
Five of the six major holding companies are involved, and networks are said to be on board.
Netherlands-based Candid acquires agency Coopr
Coopr founders Jody Koehler and Jos Govaar will join as partners of Candid and maintain their roles managing Coopr.
Cision report: Brands sticking with press releases through the pandemic
Cision’s research looked at best practices, trends and insights into the use of press releases by PR professionals.
Glassdoor acquires professional social networking app Fishbowl
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies.
CreatorIQ raises $40 million in capital funding round
The investment indicates the growing importance of influencer marketing campaigns, the company said.
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.
Olay tackles beauty bias in search algorithms
The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.
VidMob names Antonio Lucio to board of directors
It also brought on executives from Graham Holdings and Wanda Young to the board.
Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report
The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.
6 questions for Taco Bell’s Matt Prince on how the brand uses social media to make menu decisions
The chain’s headquarters has a room dedicated to social listening called The Fishbowl, and it takes the opinions of its fans very seriously -- especially about potatoes.
PepsiCo launches data practice to help food and beverage retailers grow
Pepviz uses advanced analytics, data science and more to reach shoppers in a personalized way.
Ecommerce platform Spring teams up with Inflcr
The partnership looks to take advantage of college athletes’ new ability to take advantage of NIL policy changes.
Muck Rack adds print content to PR management software
The feature provides access to printed publications as well as online articles behind paywalls.
Survey: Brands struggle to take advantage of demand for their content
The reasons: Off-brand content and content that lacks personalization.
Podcast platform RedCircle raises $6 million
The Series A funding will expand its platform to cater to advertisers.
Marketing 360 upgrades platforms
The Marketing 360 Social app has been updated to include a calendar feature.
Pencil launches AI dashboard, audit function
The tools break down past social media ads into “winners” and “losers.”
Vans takes first step into the metaverse with Roblox skate experience
Fans can skate with friends and customise Vans shoes.
Nielsen loses MRC accreditation for national and local TV
The accreditation loss will push the industry toward use of alternative currencies.
Publicis Groupe wins $200 million Planet Fitness account with bespoke unit
‘Team Lift’ will support the gym franchise with marketing strategy, data and analytics, media planning and buying, creative and brand partnerships.
Access Intelligence merges with Isentia
The combined company will have more than 6,000 clients.
How will marketers adapt to China's video-game restrictions for kids?
Industry experts give their thoughts on government-imposed gaming limits, and predict how marketing to young people may shift as targeting opportunities reduce.
LinkedIn calls time on ephemeral Stories
The platform says its professional users want a more permanent and creative video experience.
Captiv8 integrates with TikTok Creator Marketplace API
The integration will allow Captiv8 clients to access TikTok’s first-party data to optimize campaigns.
Reportable launches newswire service
The service includes a lede- and link-distribution model.
Live event broadcasting in 2022
The 5 key components CMOs must know.
NBCUniversal to select multiple measurement providers; Nielsen submits a pitch
The media company is reviewing more than 70 responses, expected to conclude in September.
Salesforce, Proof launch BusinessGPS for RevOps
It’s the latest tool from the companies’ partnership.
Sightly names Natasha Morgan and Rick Roth to its board
The newest board members bring marketing experience from Indeed and decades of comms experience from Ogilvy & Mather.
Vive founder Shnane Liem launches Press Props
With the new members-only platform, the media can list opportunities in one place.
UK-based Alva teams up with US policy, public affairs shops
The partnerships, bolstered by investment in Alva from Falfurrias Capital Partners, follows investments the firm made in both Ballast Research and HPS
HypeAuditor: Simone Biles gained followers while out of Olympics
Much of the initial response to Biles’ withdrawal was positive, the company found.
CMOs face uphill battle to prove marketing's value to CEOs, Forrester report finds
Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.
Talkwalker adds Reviewbox to its product suite
Reviewbox helps brands and manufacturers optimize their e-commerce operations by aggregating reviews from mega-retailers including Amazon, eBay and Walmart.
Uncensored: Womanizer vows to #UnmutePleasure on Instagram
The sexual wellness brand‘s sex-positive Instagram account was shut down. Here’s how it fought back.
Trestle launch helps Eyeo clients find hard-to-reach users
The company says it could unlock more than 200 million people browsing the web.
Leadership change coming at Publicis Groupe's $4bn data company Epsilon
Epsilon CEO Bryan Kennedy to retire, with former Conversant CEO John Giuliani will replace him as executive chairman.
Tech Talk with monday.com head of comms Leah Walters
“We looked at the IPO media process, when and how we needed to be communicating, what kind of messages we needed and built those processes.”