“[Brands] may get caught up in the metrics, but hands down the biggest benefit of engaging with an influencer is the prolonged relationship with someone pulling in their knowledge from multiple sectors and multiple clients to enhance a brand's overall story.”
"Technical people originally used words like 'data' in their professions for very specific things. But in communications and marketing, it can quickly lose its meaning."
"We've changed how we feel about the virtual element and the physical and how they're going to combine together,” says the company’s president of digital.
“Disinformation narratives and campaigns and the harm they create go back centuries. It's now new. What is new is the speed and range in which it travels.”
“We tend to fall in love with technology, but what works best for effective communication is simplicity and building trust, not throwing the latest stuff at them,” says the company’s EVP of creative and technology solutions.
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
It’s designed to validate the impact of earned media on brand sales.
Childs spent more than a decade working at Dow Jones and Google.
Terenzio joined the company in late summer 2019.
The influencer marketing software company plans to evolve modern influencer brand advocacy.
The AI-powered product reframes how communications teams strategize, the company says.
Lessons learned in social disinformation and the explosion of gaming from WE’s Trevor Jonas.
And how it will affect the future of big data and public affairs.
COVID-19 spotlighted the flaws in measuring success on financial KPIs alone. It’s going to be up to our industry to answer to communities.
Analysts can search information from millions of documents in virtually any language to understand the ESG reputation of organizations and distill it into a “reputation score,” says Signal AI’s Miguel Martinez.
In a world where increased cyber attacks are part of “the new normal,” communications technologies should be part of the new response.
PRWeek Dashboard picks the 25 most influential people in communications technology.
Navigating the dynamic among providers, agencies and their clients.
How agencies are helping clients break the habit with KPIs more closely tied to business results.
And how they can be applied to the ‘evolving normal’ of the post-COVID world.
From improving data literacy to getting better at memes, comms tech experts tell Dashboard what’s on their to-do list.
Political polls are having another reputational crisis. Market research is a different story.