Dashboard 25, class of 2023

Dashboard 25, class of 2023

PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

Jewel joined Forbes' latest healthcare summit on Tuesday. (Photo credit: Jess Ruderman).

Can communicating in the metaverse improve mental health? Jewel hopes so

The singer discussed the virtual community Innerworld at the 2023 Forbes Healthcare Summit.

This is TikTok's fourth-annual report. (Photo credit: Getty Images).

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

(Photo credit: Getty Images).

Mynewsdesk boosts platform with AI-powered capabilities

The tool is a “creative partner” called CoPilot.

WhatsApp: has more than 200 million business users. (Photo credit: Getty Images).

Dentsu partners with Meta to bring WhatsApp services to brands

The partnership will enable brands to manage customer experiences through the messaging app.

(Photo credit: Getty Images).

Ketchum rolls out Election Navigator service

It leverages the agency’s corporate reputation and industry expertise, as well as a proprietary technology tool.

(Photo credit: Getty Images).

Marcomms leaders say increasing reach, share of voice is top priority: Muck Rack

The company surveyed nearly 400 marketing and PR execs this fall for its State of Marketing and PR Leadership report.

(Photo credit: Getty Images).

Weber introduces AI Accelerator

The product includes three components to help clients better use and understand AI.

The group aims to help brands and creators. (Image credit: Getty Images).

Creator agency Billion Dollar Boy launches innovation unit

Called Muse, the group helps brands and influencers better use emerging technology.

(Photo credit: Getty Images)

Report: Google brokered search ads on piracy, porn and sanctioned foreign sites

Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.

Sam Altman at OpenAI's first developer conference this year. (Photo credit: Getty Images).

It’s time to cheat on ChatGPT: Post-Altman, marketing and PR should explore alternatives

Here’s what to expect on how leadership changes at OpenAI will affect ChatGPT, via Crenshaw Communications Chris Harihar.

Altman is poised to join Microsoft. (Photo credit: Getty Images).

Let’s talk about that OpenAI statement

The startup’s abrupt firing of CEO Sam Altman blindsided key stakeholders, birthed a plethora of subsequent issues and rapidly eroded employee trust.

(Photo credit: Getty Images).

Elon Musk threatens 'thermonuclear' lawsuit as advertisers flee X

Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content.

PRSA releases guidelines on ethical use of AI

PRSA releases guidelines on ethical use of AI

The guidance was created through the lens of the organization's code of ethics.

Pascale joins from creative shop The Many. (Image used by permission).

BerlinRosen Holdings hires Trisha Pascale as first head of analytics and insights

Pascale was Edelman’s SVP of analytics and measurement and most recently worked at The Many.

(Image via Dove and Open Source Afro Hair Library Launch Code).

Dove’s Code My Crown guide promotes inclusivity in video game characters

The instructional guide from Dove was created by a community of Black artists in an effort to provide coders and game developers with more diverse and accurate depictions of Black hair in video games.

(Photo credit: Getty Images).

Emplifi predicts marketing, customer experience to work more closely in 2024

That’s according to the company’s 2024 Social Media Outlook.

L-R: David Richeson, Lance Buckley, Marisa Nolan, Kate Hall, Lisa Vasquez-Fedrizzi. (Image via Lippe Taylor).

Lippe Taylor, Twelvenote launch AI-powered tech and data offering /Prompt

The new team will work with clients from both agencies.

Omnicom worked with Getty to test the tool. (Image credit: Getty Images).

Omnicom signs AI first-mover deal with Getty

Clients will be able to customize the tool to create brand-aligned images.

(Photo credit: Getty Images).

Marketers struggle with too many social media platforms, updates: Hootsuite

The company’s Social Trends report is based in part on a survey of more than 4,200 people.

(Photo credit: AdColor, used with permission).

‘AI has no moral obligation’: Industry calls for DE&I to be part of AI training

Speakers at the 2023 AdColor conference address the flaws of AI training.

(Photo credit: Getty Images).

BCW launches cognitive AI platform that predicts impactful trends

The Decipher Index also regionally ranks macro themes and issues it expects to drive global interest.

(Photo credit: Getty Images).

Stagwell teams with Google Cloud on AI tools

The holding company says the partnership could result in simplified workflows and improved connections across platforms.

(Photo credit: Getty Images).

Is Musk's Grok AI paving the way for an ad-free X?

Has Elon Musk finally found a resource to drive more paid subscribers to the social media platform formerly known as Twitter?

(Photo credit: Getty Images).

Pitching podcasters? Get straight to the point

Podcasters prefer pitches early in the day and those that are under 200 words, according to Muck Rack research.

(Photo credit: Getty Images).

ChatGPT makers OpenAI promise to pay legal fees for clients sued over copyright

OpenAI CEO Sam Altman called the reimbursement offer a "copyright shield" that will defend customers from legal action.

(Photo credit: Getty Images).

WPP, Sprinklr team up

The first outcome of the partnership is the new offering CX Live AI.

Villablanca has also worked at Zynga and agency-side. (Image used by permission).

Patreon hires Twitch global comms head Brielle Villablanca

Her new position includes oversight of comms, social, events and community.

AI: 'State of constant evolution.' (Image used by permission).

Navigating the Biden AI executive order's impact on communications

PR pros play a pivotal role in shaping dialogue and guiding public understanding of AI's role in our future, says SourceCode’s Kristen Stippich.

Diversity: Unstereotype Alliance's latest metric measures ad representation beyond gender (Getty Images/John Lund).

Unstereotype Alliance to assess race, disability and age representation in ads

Mondelez and Diageo among organizations committed to Progressive Unstereotype Metric.

(Photo credit: Getty Images).

Hill & Knowlton debuts Sonar intelligence product

The newly rebranded firm is partnering with machine learning platform Pendulum.

(Image credit: Getty Images).

MedFluencers debuts tool to set compensation for HCP influencers

The company’s HCP Digital Market Value Calculator sets pricing by examining more than 20 indicators of influence.

(Photo credit: Getty Images).

Sprout Social: Consumers most interested in less-than-15-second videos

The platform surveyed 1,600 people for its Q4 consumer pulse survey.

DeSalva joined Hill & Knowlton in 2009.

Hill+Knowlton Strategies returns to original name of Hill & Knowlton

The firm has also created services that address evolving client needs.

Ringer Sciences hires David Armano as EVP of analytics AI strategy

Ringer Sciences hires David Armano as EVP of analytics AI strategy

The Edelman alum joins the Next Practices Group agency from AI avatar company Soul Machines.

(Photo credit: Getty Images).

Emplifi rolls out product additions

The enhancements were made across the company’s Influencers, Care, UGC and Agent products.

Lomax is EVP at Digitas North America. (Image used by permission).

Marketing to diverse gaming audiences

The opportunities and nuances of reaching a burgeoning audience.

(Photo credit: Getty Images).

Propel rolls out ‘media war room’ product for crisis comms pros

It combines Propel’s media-monitoring tools, public relations management system and generative AI.

XQc has almost 12 million followers on Twitch. (Photo credit: Getty Images).

xQc, Amouranth and Kitboga’s talent agent on Kick vs. Twitch and brand deals

Ryan Morrison, CEO of Evolved Talent Agency, spoke with Campaign US and PRWeek at TwitchCon.

Nearly four in 10 Roblox users are under 17. (Image credit: Getty Images).

Roblox acknowledges pro-Palestine virtual protests

Users are attending events on the platform showing support for Palestine and Israel.

X: Musk took over in late October 2022 (Image credit: Getty Images).

One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands

Advertisers demonstrated 'nervousness' about Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

Journalist recommendations are one update. (Photo credit: Getty Images).

Muck Rack adds AI-enabled media relations features

The additions recommend relevant journalists and alert users to coverage spikes.

(Photo credit: Getty Images).

Meta hit with regulatory blitz from 41 states over impact on children

The social media giant is facing 10 lawsuits from Washington, DC, and a collection of states alleging its addictive features have contributed to mental health issues in children.

(Photo credit: Getty Images).

Ipsos rolls out risk and reputation management platform

Known as RISE, it is intended for brand and comms leaders and public affairs pros.

Friedman has focused on helping his community since the terrorist attacks. (Photo via Friedman).

6 questions for Skai’s Aaron Friedman on life in Israel amid crisis

Friedman talks about the situation on the ground, his volunteer work and expectations from his company.

(Photo credit: Getty Images).

Getty Images rolls out generative AI product

The tool offers protection and usage rights, the company said.

(Photo credit: Getty Images).

Muck Rack: PR pros say getting reporters to respond is top challenge

The company’s 2023 State of PR Measurement Report also found “stories placed” is the most commonly used metric.

(Photo credit: Getty Images).

Memo launches reporter database

Called Reporter Intelligence, the platform provides contact info as well as data about sentiment.

(Photo credit: Logitech Streamlabs, used with permission).

Logitech Streamlabs bids for gaming streamers at Twitchcon

The campaign debuts at Twitchcon with social support from popular streamers.

(Photo credit: Getty Images).

Meltwater rolls out Salesforce integration, trend explanation

The product changes are part of the communications technology platform’s winter release.