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Dashboard 25, class of 2022
PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
The NFL expands its metaverse presence in Fortnite Creative
The NFL Zone will reach Fortnite players with an in-game social hub.
Twitter halts COVID-19 misinformation policy in latest business pivot
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
Pitch platform PRophet teams with public-speaking app Yoodli
Yoodli will help PRophet users improve their public-speaking skills for media interviews.
App ditches laughs for compassion, security around private parts
Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.
Acast introduces new self-serve ad platform
Companies of all sizes will be able to reach any audience in its Marketplace, at 'affordable' budgets.
Info Edge Ventures backs ShortTok
ShortTok is the creator of an automated visual-storytelling technology.
AGs to Apple: Protect private reproductive health data on apps
In a letter penned to Apple CEO Tim Cook, the attorneys general say Apple hasn’t done enough to protect users’ reproductive health data.
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
An FTC proposal to tamp down on surveillance marketing is getting a boost from Planned Parenthood and others seeking limits on the use of health data.
Follow the audience, not the market
There are lessons to be learned from the dot-com boom — and bust — in the current economic environment.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behavior on Twitter is turning advertisers away from the platform.
Talkwalker names Lokdeep Singh as CEO
He’s served as EVP and chief product officer at the company.
The future of storytelling is grounded in data
There’s one common thread across markets: The press’s interest in ownable, localized data, says OkCupid’s Michael Kaye.
Real Chemistry, 21Grams launch discipline to bridge gaming and healthcare
The offering is inspired by 21Grams VP and strategy director Devon Taylor’s postpartum experience.
Muck Rack: Two-thirds of PR pros say it’s still difficult to tie earned media to business results
The report also dives into the metrics they’re using to gauge success.
‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
As Musk remakes the social media platform in his own image, he risks further alienating pharma advertisers.
3 ways Elon Musk fumbled Twitter’s takeover comms
From bungling internal comms to mucking up media relations, Musk’s PR strategy has left much to be desired, says Water & Wall’s Jesse Chen.
Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.
Market Enginuity launches podcast-focused spinoff
Called Soundrise, it will help advertisers reach some of the biggest podcasts.
PRWeek launches search for top Dashboard 25 comms tech execs
Submissions are open for 2023’s class of Dashboard 25 — the definitive annual list of the most influential players in communications technology.
Struggling to monetize on Reels, creators look to Shorts and TikTok
Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.
PRWeek/PR Talent Salary Survey open for responses
Results will appear in the March/April 2023 edition of PRWeek.
Issuer Direct acquires Newswire
The deal will grow Issuer Direct’s communications revenue by more than 80%, it said.
5 things for brands to know about Mastodon
As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.
Propel launches follow-up tool
Called Follow-Up Assist, it augments Propel’s Gmail and Outlook plugins.
How 'gamefluencers' are transforming the world of gaming
With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.
Fact or fiction: 10 health trends making the rounds on TikTok
TikTok has emerged as the leading social media platform; home to a variety of health trends that are helpful while others are dangerous.
7 campaigns hoping to sway voters ahead of the midterms
As the race for the House and Senate comes to a close tomorrow (Nov. 8), these campaigns are trying to sway voters in creative ways.
Musk’s Twitter takeover is a real-time case study on the future of social media
Twitter has a unique opportunity to reimagine its role in the future.
Mass layoffs at Twitter ravage comms team
Comms staffers have been using social media to thank their coworkers and say goodbye.
Epsilon acquires Retargetly, expanding database to Latin America
Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company.
Stagwell posts double-digit growth as holding companies buck downturn trend
The holding company joins WPP, Publicis, IPG and Omnicom in posting growth in Q3.
Memo names Katrina Dene first head of comms
She’s worked at Stack Overflow and HackerOne.
Note to PR pros: Podcasters are busy. Plus other tips for pitching them
Muck Rack’s State of Podcasting report also explores what irks podcasters about pitches.
5 brands that want you to join them in the metaverse this Halloween
The metaverse is a scaaary place.
Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.
“The bird is freed,” Musk tweeted after his purchase of the social media site was finalized.
Twitter to form content moderation council; Elon Musk says no reinstatements until then
The council will determine content decisions and account reinstatements, owner Elon Musk said.
Elon Musk acquires Twitter and reaches out to advertisers
Musk assures advertisers that Twitter ads won't be linked with any inflammatory content, saying: 'Let us build something extraordinary together.'
Study: Only four in 10 marketers are using predictive analytics
New research from Khoros and Talkwalker also found that three in four consumers have changed their behavior due to the pandemic, meaning they want quicker action by brands.
Meta asks investors to be ‘patient’ as profit plummets and revenue declines 4%
Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.
Stagwell acquires insights platform Maru
The holding company also recently bought Apollo Program.
WPP flags profit margin squeeze because of staff costs and inflation
Q3 revenues rose 3.8%.
Olmstead Williams inks cybersecurity partnership with Digijaks
The deal will give OWC clients access to crisis communications tools.
Astellas puts its finger on the TikTok Pulse
The company hopes to tap the platform’s potential to reach menopausal women.
The metaverse bubble is bursting. Now the real work begins
As the hype begins finally to cool off, it's time to think seriously about what Web3 means for brands and businesses.
Burberry teams up with Minecraft in gamified collaboration
The partnership includes an in-game experience and a capsule collection.
Google rolls out My Ad Center, lets users customize ad experience
The new privacy tool from Google allows users to follow specific brands and opt out of sensitive ad categories.
Public speaking site Yoodli teams with Toastmasters International
Yoodli gives feedback on communications skills and body language.
Vox Creative explainers go short-form on TikTok and Instagram
VP of creative Heather Pieske talks about getting brands on board with the new style of video.
Ad Council collaborates with Snap, YouTube for latest youth fentanyl awareness campaign
The Real Deal on Fentanyl centers on classroom-style lessons about the dangers of fentanyl delivered by former drug dealers.
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