PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
"The old fashioned idea of competition is antiquated and anachronistic,” says Simon.
The campaign includes an anthem video and commits to creating an inclusive and sustainable NFT community.
The annual Think Forward report, by We Are Social, looks at digital trends for the forthcoming year.
The combined platform aims to support employee communications teams that work within the Microsoft 365 environment.
NetBase Quid is strengthening its social media products and services via the deal.
SPENT illustrates the fine line between financial stability and poverty.
Lush departed social media before, back in 2019.
The report was produced by media agency Essence, its first major research dive into social commerce.
The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.
In a blog post, the company formerly known as Facebook said advertisers can take advantage of virtual learning experiences and networking.
Created by UserWay, the widget helps to address the needs of people with a range of disabilities.
A recent TikTok video from the 116-year-old nonprofit conservation organization got 3.2 million views.
The martech platform is improving attribution, measurement of impressions and API feed optimization.
Marketers need to pay attention to decentralized autonomous organizations.
Billed as a physical celebration of the band's work, the virtual museum features artwork and music from Kid A and Amnesia and is available for free on PC, Mac and PlayStation5.
The Pokémon GO creator sees the metaverse as integrated with, and additive to, the physical world.
Omnicom Media Group says it is “a step in the right direction.”
Muck Rack’s State of PR Measurement survey found that respondents are focused on coverage, but looking to add measurement metrics next year.
AT&T will also upgrade streamers’ equipment and sponsor their first stream.
The standalone company will be led by Burt Herman, a veteran journalist and entrepreneur.
The newly created role expands Golin's healthcare team with a focus on data and analytics.
Brands are looking for more information on Gen Z’s use of the platform.
The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.
“We describe ourselves as similar to Google Analytics but for the entire digital world.”
The 12-episode series is the brainchild of YouTube, Klick and the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine.
The technology streamlines the process of influencers driving sales.
The Holiday Stream and Shop will feature YouTube stars Patrick Starrr, Jackie Aina, Manny MUA and more.
Plus: Why influencers refuse to work with some companies.
The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.
Patients avoided basic medical care last year. An AI-driven marketing campaign helped bring them back.
This latest investment was led predominantly by Nordic media and software-as-a-service investors.
To react to a problem, brands and PR pros should measure it, know how widespread it is and understand the authenticity of the chatter. They should know the audience to create a message that resonates. How do you protect your audience against harmful narratives?
Wild Cities is an interactive story app that teaches children the impact of climate change on plants and wildlife.
The studio will bring together 250 creators across the VCCP network.
It’s the latest in a series of deals and partnerships for News Direct.
SXM Media and Mindshare’s latest report shows Black listenership is on the rise and driving brand impact.
Bertram will work closely with PR and external comms, focusing on customer service.
Now that Facebook has shifted to Meta, who will pull the strings in what is being touted as the next iteration of the internet? Eight digital-marketing experts discuss whether decentralization will come to fruition, or whether big tech players will keep their walled gardens up.
The move comes as YouTube’s head of content partnerships Malik Ducard exits for Pinterest.
The platform’s research examined customer responses in five industries.
Combination aims to form a new customer-intelligence company combining feedback and service.
The companies published their Social Media Trends Report.
The deal will give Talkwalker’s Consumer Intelligence Acceleration platform a boost.
The social media company is looking to differentiate itself from Instagram and other networks.
The partnership between the two WPP agencies aims to bring more personalized creative to clients.
The advertising industry can be slow to take advantage of new marketing opportunities due to legacy structures and relationships, as well as a lack of specialist talent and skills. Industry experts discuss how the metaverse could force some much-needed change.