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Dashboard 25, class of 2022

Dashboard 25, class of 2022

PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

The galleries support 9:16 video format.

Social Native turns Instagram Reels into shoppable assets

The feature will allow users to easily click through to product pages.

Manuel Moerbach, CEO at Onclusive.

Onclusive builds out services with Digimind acquisition

Onclusive also bought Critical Mention in May.

Penati is based in San Francisco.

Agency veteran Luca Penati joins content design platform BEE

Penati goes in-house as chief marketing and communications officer for the platform.

Chauvin joins MSL from PSEG Long Island.

MSL US appoints Ashley Chauvin as head of b-to-b, enterprise comms

The agency also announced four other senior hires to lead key growth areas.

The Supreme Court overturned Roe v. Wade in June. (Photo credit: Getty Images).

Period-tracking apps are the tip of the post-Roe privacy iceberg

Loose data standards across ad tech should be ‘a reckoning’ for marketers, says one digital privacy expert.

Jellyfish CEO Rob Pierre.

Jellyfish in sale talks with The Brandtech Group

Exclusive negotiations in progress between performance agency and martech group.

Instagram reversed course on planned changes on Thursday. (Photo credit: Unsplash).

Meta reports first quarterly revenue decline, warns of continued advertising weakness

Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads.

Why Tremor is buying Amobee for $239 million

Why Tremor is buying Amobee for $239 million

While the Singtel-owned ad tech firm posted a loss in its most recent earnings, Tremor expects it to create “significant scale” for its business while plugging gaps in linear TV and performance capabilities.

Alphabet and Google CEO Sundar Pichai at the company's annual I/O developer conference in May.

YouTube's ad revenue growth drops sharply in Q2

Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth, a monumental decline from its 84% growth rate one year ago.

Active and passive attention are important on social media (Photo credit: Getty Images).

Shorter ads deliver better attention on social media

Study shows ads on Twitter deliver the most total attention, while TikTok has strongest active attention.

Snap reported daily user growth of 18% year-over-year in the quarter. (Photo credit: Unsplash).

Snap’s revenue slows as it deals with continued ad deceleration

Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.

FTI helps clients decrease reliance on third-party vendors. (Photo credit: Getty Images).

FTI Consulting launches suite of data-privacy services

The goal of the tools is to help clients evaluate and mitigate privacy risks while optimizing data.

Lyft was the first ride-sharing app to launch on TikTok. (Photo credit: Getty Images).

Coolr expands stateside with Lyft as founding US client

As brand marketing social AOR, Coolr is supporting the ride-hailing app’s Twitter, Instagram and TikTok efforts.

Not one major social network got a satisfactory score by GLAAD's rankings. (Photo credit: Getty Images).

Social media platforms still failing to enforce protections for LGBTQ users: GLAAD

A recent study shows that five major social media platforms are not protecting LGBTQ users, despite making policy commitments.

Stagwell CEO Mark Penn.

Stagwell acquires SaaS platform Apollo Program

Apollo will be a part of Stagwell’s Marketing Cloud.

TikTok has grown to more than 1 billion users. (All pictures: Olivier Anrigo).

Safety, shopping, SMEs: Inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.

Vayner3 president Avery Akkineni and CEO Gary Vaynerchuk. (Photo credit: Getty Images).

VaynerNFT rebrands to Vayner3 as it broadens purview

While NFT was the ‘word of the year in 2021,’ brands are investing in a broad spectrum of metaverse and Web3 experiences, says president Avery Akkineni.

Chicago-based West Monroe offers a range of consulting services. (Photo credit: Getty Images).

Digital-focused consultancy West Monroe names Golin PR AOR

The IPG firm is helping the Chicago-based agency with media relations, brand visibility and corporate reputation.

L-R: Group Vested top execs Binna Kim, Dan Simon and Ishviene Arora.

Group Vested shakes up executive leadership team

The restructuring comes after 42% revenue growth in 2021 and a string of acquisitions in recent years.

L-R: Firehouse cofounders Alex Conant and Terry Sullivan.

DC-based Firehouse Strategies secures investment to fuel growth strategy

The agency will target acquisitions, offices in key markets, a larger headcount and more services.

The research found that customers want more content from people like them. (Photo credit: Getty Images).

EnTribe study: Consumers want content from real people, not influencers

Misuse of influencers may even hurt a brand's perception.

Brill has nearly two decades of industry experience.

Behaviorally appoints Scott Brill as US managing director

The company launched its eFluence division this year, reporting to Brill.

'Unhappy Happy People' compiles a range of short clips.

Fisher Wallace backs TikTok mental health comedy

The company hopes to use the platform to encourage dialogue around mental health in an unconventional way.

Duolingo’s owl is reminding people to complete their lessons from the metaverse

Duolingo’s owl is reminding people to complete their lessons from the metaverse

The language-learning platform launched activations across Roblox and Decentraland.

Khloe Kardashian stars in Biohaven's campaign.

#RelieveYourFeed and change your social media life

An interactive tool from Biohaven offers a novel way to take back control over migraine triggers in social media feeds.

Ukrainian agencies team up to gain international recognition

Ukrainian agencies team up to gain international recognition

Creative agencies Iamidea and Lazarev have joined forces to create a platform that helps Ukrainian creative agencies raise their profiles among international brands amid the war.

InMoment users will have tools including direct survey, digital feedback, online ratings and reviews and social data. (Photo credit: Getty Images).

InMoment acquires ReviewTrackers

The customer review management software company will boost InMoment’s insights and analytics.

TikTok said it is focusing on the rollout of its U.K. TikTok Shop platform.

TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is U.K. offering in the wake of recent claims of staff unrest.

Integrations run generally six months from identifying the opportunity.

Mediabrands, R&CPMK launch tool to integrate brands with premium content

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

WPP acquires Australia-based martech agency Bower House Digital

WPP acquires Australia-based martech agency Bower House Digital

Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.

Trubowitz has worked at NBCUniversal and UnitedHealth Group.

Tierney hires Jason Trubowitz to lead paid media, data and analytics

He has worked with brands including Diageo and Walmart.

What's topped Travis Scott in the metaverse? Not much. (Image credit: Epic Games).

Why haven't virtual experiences topped Travis Scott in Fortnite?

We are stuck referencing something that happened two years ago.

Martin Sorrell with John Stinchcomb and Christian Deuringer at Cannes.

The metaverse is a very sexy, but much-hyped area to be in: Martin Sorrell

Cannes Lions 2022: Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights.

Omnicom to roll out Google tech consultancy across major markets

Omnicom to roll out Google tech consultancy across major markets

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

The podcast aims to reach scientists in language most listeners can understand. (Photo credit: Getty Images).

Amgen launches podcast series

The series includes two Amgen execs discussing the promise of AI and machine learning.

Green will focus on storytelling via new technologies.

Disney hires Erin Green to boost next generation storytelling

Disney is creating and using new opportunities for storytelling and audience engagement.

Apple and Meta will have to play nice to make the metaverse dream a reality. (Photo credit: Getty Images).

Can Apple and Meta play nice in the metaverse?

As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager.

Signal AI names Alexandre Pinto to top data science role

Signal AI names Alexandre Pinto to top data science role

Chief data scientist Miguel Martinez will move into a non-executive director position.

Instagram encourages users to ‘Make Good Art’

Instagram encourages users to ‘Make Good Art’

The second phase of the Yours to Make campaign features a short film, scored by a Neil Gaiman speech, aimed at recent graduates.

Evoke CEO Reid Connolly.

Evoke snaps up Meltmedia, a life sciences agency

Effective immediately, Meltmedia will begin operating as Evoke Melt.

The brand posted its first #DuckVibes video on TikTok on Tuesday morning.

TikTok trends inspire Aflac to bring on the #DuckVibes this summer

Expect the Aflac duck to quack about manifestation, astrology and healing sound frequencies.

L-R: Haymarket CEO Kevin Costello and GEEIQ's James Burden and Charles Hambro.

Haymarket Ventures launches and makes first investment in gaming start-up

Owner of Campaign launches venture investment fund and buys into London-based GEEIQ.

IBM also released a free advertising toolkit for AI Fairness 360. (Photo credit: Getty Images).

Cannes: Industry leaders announce coalition to fight bias in ad tech

Delta Air Lines, WPP, The 4A’s, the IAB, the Ad Council and other industry leaders back IBM in delivering an open source toolkit that enables the industry to use AI to mitigate bias in ad tech.

'The need for insurance in the metaverse has become evident with the incidence of a class of digital assets,' says Ho.

Metaverse insurance: Ushering in a new class of assets

In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.

Clear Channel sites will carry Elton John's face as a color QR code.

Elton John’s face to appear as QR code on OOH sites during Pride fundraiser

Media sites become donation channels for the Elton John AIDS Foundation, thanks to QR technology.

Sadoun wants creativity that is 'smart, progressive and brave.'

Arthur Sadoun: If you're not transforming, you will be left behind

Creatives must embrace new ways of thinking, not just about the work, but processes, purpose and leadership, Publicis Groupe’s chairman and CEO writes, as part of our series by global agency chiefs ahead of Cannes Lions.

PRophet aims to help clients improve the performance of their earned media. (Photo credit: Getty Images).

Stagwell’s Harris Poll, PRophet team up to give clients earned media boost

The deal will let Harris clients use PRophet to improve their media relations.

FT subscribers can sync their existing account with their Teams app. (Photo credit: Getty Images).

Financial Times is first news organization with embedded app for Microsoft Teams

The app will give Teams users access to FT content from within the platform.