“[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources.”
“A lot of people in marketing think of communications tech as a fringe, unimportant part of the marcomms world, but recently people have realized that comms is a lot more important than they realized.”
“If you think about the process that it takes to run influencer marketing, it’s very messy.”
“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”
“When you have less money to invest, you really want to make sure you’re investing in the right things.”
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
The service will enable communicators to predict consumer behavior, reduce risk and quantify commercial impact, the firm said.
Clark fills the spot of interim chief executive Brandon Crawley.
The acquisition comes as a way to strengthen customer experience through social media marketing.
The communications technology company named a COO, CFO, CMO and head of distribution on Thursday.
The deal was inked within the last few weeks.
As we streamline our day-to-day tasks, provide more value and maximize our results, we must use the tools and resources we have available, says Intrado Digital Media's Ben Chodor.
The latest evolution of monitoring pairs fast tech with the best qualities of human experts.
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.
PRWeek Dashboard picks the 25 most influential people in communications technology.
The most effective response is to prepare ahead of time, of course. But if that's not an option, sometimes it's best to do nothing at all.
“Test, optimize, test” and other mantras from the political arena.
Instagram’s latest feature is appealing amid questions about TikTok’s future, but PR pros have serious questions about its viability and analytics capabilities.
There’s enough to stress out about when making a real-world event a virtual event.
With Americans stuck at home, agencies are looking for new insights.