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Dashboard 25, class of 2022

Dashboard 25, class of 2022

PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

L-R: Playe cofounders Rob Older, Jonas Espvall and Mitch Brown

Haymarket Ventures makes strategic investment in content platform Playe

Playe enables brands to partner with creatives worldwide and works with McKinsey and Mr Yum among others.

(Photo credit: Getty Images).

IBN builds out PR services

Public Relations Plus is a service designed to bolster IBN’s support of the distribution and corporate messaging needs of organizations.

Trump in his first debate against Joe Biden in 2020. (Photo credit: Getty Images).

Advocacy groups decry Meta Trump reinstatement

Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.

The parameters are the result of work initiated by Twitter in December 2020. (Photo credit: Getty Images).

Twitter improves brand safety parameters as ad revenue craters

New integrations with DoubleVerify and Integral Ad Science, initiated prior to Elon Musk’s takeover, allow brands to monitor the Tweets their ads run adjacent to.

Consumers often share information about their shopping experiences on Snapchat. (Photo credit: Getty Images).

Emplifi adds Snapchat analytics and measurement

The platform has integrated Snapchat into its Social Marketing Cloud.

Snapchat has more than 360 million DAUs. (Photo credit: Getty Images).

FBI probes Snapchat over role in fentanyl overdose deaths: report

Given Snapchat’s appeal among young people, the Ad Council enlisted its help promoting fentanyl awareness campaigns over the past year.

Prodromou was CEO of Racepoint until 2018.

How Boathouse Group is using AI to unearth brand narratives

Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.

Netpresenter can also monitor and gauge employee feedback. (Photo credit: Getty Images).

Netpresenter blends OpenAI GPT, AI into employee comms platform

The launch makes Netpresenter the first internal comms company to offer the technology, says founder and CEO Frank Hoen.

Dashboard 25, class of 2023

Dashboard 25, class of 2023

PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.

Young staffers are spearheading agencies' forays into ChatGPT. (Photo credit: Getty Images).

‘A starting point for creativity:’ How PR pros are testing ChatGPT

They’re also heeding warnings that the tool could create ‘a cavalcade of bullshit.’

ChatGPT addresses PR pros' concerns, in a sonnet. (Photo credit: Getty Images).

What does ChatGPT think about PR pros’ concerns?

We know what chatbots are, but know not what they may be.

(Photo credit: Getty Images).

Enter the robots: What does ChatGPT mean for professional communicators?

The writing robots aren’t coming; they’re here. The question is whether AI-generated language can achieve excellence without human intervention, says Pluralytics AI’s Rick Byrne.

Bill Watkins, chief revenue officer, Pinterest.

Pinterest pitches itself as ‘positive’ reprieve from social media ‘toxicity’

The platform outlined actions it has taken to nurture a brand safe environment in a colorful installation at CES 2023.

Hamblin joins NYC-based Muck Rack from Sisu Data. (Photo credit: Getty Images).

Muck Rack names Bryan Hamblin as chief revenue officer

Hamblin joins from Sisu Data.

(Photo credit: Getty Images).

MSL analysis: More conversation, but not as much action, happening on creator pay disparity

Advocacy dominated social media conversation about racial disparities while action in the form of unionization and negotiation trailed.

O'Leary moves from Edelman to rival Weber Shandwick.

Weber Shandwick hires Edelman’s Jim O’Leary as North America CEO

The firm also shuffled the roles of Joy Farber Kolo and Michael Frohlich.

(Photo credit: Getty Images).

Former Pfizer exec Melissa Gunn wants to use data to transform the pharma industry as she joins Constellation

Gunn, the former head of global oncology strategy at Pfizer and SVP of customer success at ConcertAI, will lead the company’s pharmaceutical division in the new role.

H&M goes virtual with immersive Roblox experience

H&M goes virtual with immersive Roblox experience

The game was created in partnership with Dubit.

Stirratt is VP of Meta’s Americas global business group.

Building a more inclusive world in the metaverse starts with creators

Brands can drive the creation of a meaningful metaverse by reimagining collaboration with a new wave of creators.

(Photo credit: Getty Images).

4 takeaways from the 4A’s look ahead report

Automation, sustainability, the future workforce and recession will shape agencies in 2023.

Codeword’s newest creative ‘interns’ are AI algorithms

Codeword’s newest creative ‘interns’ are AI algorithms

Aiden and Aiko will work on editorial and design projects for the tech marketing agency, part of WE communications.

L-R: Sean Corcoran, Mediahub Worldwide; Bill Watkins, Pinterest; Josh Campo, Razorfish.

Measurement, Netflix and Web3: Brand and agency hot takes from CES 2023

Watch marketing leaders from Pinterest, Razorfish and Mediahub deliver the low-down on day two of the consumer tech conference.

(Photo credit: Frito-Lay).

Doritos returns to Super Bowl for 23rd year with TikTok competition

The brand’s Super Bowl spot will feature one celebrity and a Doritos fan selected through a TikTok challenge.

(Photo credit: Getty Images).

Twitter drops ban on political ads

Political ads made less than 1% of Twitter’s annual revenue during 2018’s midterm cycle.

Advance Party's July 4 TikTok campaign for Bomb Pop. (Photo credit: GALE).

GALE launches innovation practice Advance Party

The 15-person team will pull talent from across GALE to help clients navigate new platforms and media opportunities.

(Photo credit: Getty Images).

GCI Health exec previews health tech trends at CES 2023

The tech world, like so many sectors of the economy, is increasingly focused on healthcare and opportunities to affect patient care going forward.

(Photo credit: Getty Images).

AI can do PR, but should it?

ChatGPT can make a press release or corporate statement, but experts say good comms is a human responsibility.

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

(Photo credit: Getty Images).

Genesys names CMO

The appointment was one of a series of promotions.

(Photo credit: Getty Images).

Talkwalker names David Low CMO

It’s the second appointment in 2022 for Low.

Project Unloaded recruits TikTok creators for anti-gun campaign

Project Unloaded recruits TikTok creators for anti-gun campaign

Safer Not Using Guns reaches out to teens about the dangers of guns.

(Photo credit: Getty Images).

Will the FTC’s privacy fine against Epic alter marketing plans on emerging platforms?

Campaign US asks marketing leaders to respond after the FTC issued a $520 million fine against Epic Games for violating children’s privacy.

HypeAuditor built the platform based on a survey of influencers. (Photo credit: Getty Images).

HypeAuditor launches media kit platform for influencers

The platform is free to use for content creators.

Orda is also managing partner at Silicon Matter.

Freelance agency Hypemachine launches PR subscription model

The freelance agency features a network of former comms executives from Edelman, FleishmanHillard, Ogilvy and other firms.

(Photo credit: Getty Images).

Allison+Partners boosts data offerings with partnerships, hires

The firm has also launched a performance and insights group.

Journalism organizations have condemned the suspensions, as well. (Photo credit: Getty Images).

PRSA condemns Twitter suspensions: ‘Journalists should not be penalized for sharing accurate reporting’

Journalism organizations, publications and PR pros are also voicing concern over the suspensions.

Why Twitter wants to become WeChat explained

Why Twitter wants to become WeChat explained

Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.

Praytell created a headshot for Fridai.

Praytell introduces Fridai AI tool

The collection of AI tools could help the firm navigate the four-day work week schedule.

(Photo credit: Unsplash).

Your attention please: How to navigate attention metrics

Marketers should understand the value they seek and their objectives when experimenting with attention measurement — this is because attention is neither a commodity nor a currency and is notoriously hard to capture.

(Photo credit: Getty Images).

Nearly 84% of mental health videos on TikTok are misleading: study

The majority of TikTokers dispensing mental health advice don’t have relevant qualifications, a PlushCare report found.

(Photo credit: Getty Images).

Propel expands monitoring via LexisNexis partnership

Its PRM3 tool has capabilities including online, social and broadcast monitoring.

Reddit expands its end-of-year Recap campaign to new mediums

Reddit expands its end-of-year Recap campaign to new mediums

This year’s Reddit Recap features an out of home component and humorous social video.

(Photo credit: Getty Images).

Talkwalker adds large language models

The enhancements will give users insights in less time, the company says.

Noëlle Newbold, group creative director, Basic/DEPT.

The dangerous dance between data and creativity

Find the sweet spot to build your bottom line.

(Photo credit: Getty Images).

Web3’s second wave

Web3 is far from a busted flush, writes David Pemsel, who explains what the second wave of its evolution will bring for brands.

The NFL expands its metaverse presence in Fortnite Creative

The NFL expands its metaverse presence in Fortnite Creative

The NFL Zone will reach Fortnite players with an in-game social hub.

(Photo credit: Getty Images).

Twitter halts COVID-19 misinformation policy in latest business pivot

The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.

The platform can also be used in concert with human media trainers or coaches. (Photo credit: Getty Images).

Pitch platform PRophet teams with public-speaking app Yoodli

Yoodli will help PRophet users improve their public-speaking skills for media interviews.

PD may affect one in 10 men.

App ditches laughs for compassion, security around private parts

Endo International’s latest app lets users learn about Peyronie’s disease, which may cause penile embarrassment among some patients.