“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”
“When you have less money to invest, you really want to make sure you’re investing in the right things.”
“Now, when budgets are more challenging, the brands will look for one platform to do the whole thing.”
“Imagine a stone flying through the air. A physicist can tell you exactly where it’s going to land. We can predict where a story is going to go, and whether it’s a big deal or not."
"We don’t want a lot of unused tools in the stack, so we keep it very narrow and consistent."
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
Israeli PR technology company Propel has launched a broadcast-monitoring product that covers TV and radio in more than a dozen countries.
The enhancements will help marketers and PR pros gain understanding of perceptions across media.
Essentials and Pro editions are new.
Plus sales and multimedia hires.
The product has more than 1 million records for journalists and influencers.
Lesson from losing political campaigns: too many businesses use metrics that are just easy to find -- if they have metrics at all.
Too many companies don’t have a crisis plan, or the platforms to help them formulate one.
Firms can learn a thing or two from sophisticated media organizations that are using analytics to measure all facets of how their audiences engage with coverage, says Zach Silber, chief innovation officer and MD of Kivvit.
On optimism for the PR tech stack and siloes breaking down with marketing technology.
Smart sales and marketing teams will lean on tech stacks that are responsive to rapid change, says Kim Davis.
PRWeek Dashboard picks the 25 most influential people in communications technology.
There’s enough to stress out about when making a real-world event a virtual event.
With Americans stuck at home, agencies are looking for new insights.
Game changer or enhancement, brands are paying attention to the TikTok for Business rollout.
Measuring campaigns on the hottest social media platform of 2020 is difficult -- but definitely not impossible.
Stop worrying that AI is coming for your job. Start catching up to marketers in adopting it.