Custom Events

PRWeek hosts custom events on a variety of subjects throughout the year. For each event, leading PR pros gather to discuss key issues affecting them and their peers.

For editorial inquiries regarding custom events, please contact Gideon Fidelzeid.
For custom events sponsorship opportunities, please contact Craig Roth.

15 tips for a better workplace culture
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15 tips for a better workplace culture

A great atmosphere inspires great work. How do you create it? Answers were aplenty as industry leaders convened for this Cheer Partners-hosted roundtable.

Comms' golden opportunity
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Comms' golden opportunity

As the World Economic Forum celebrated its 50th anniversary, PR's increasing influence across the business and on all stakeholders was highlighted as comms leaders convened for this roundtable, hosted by Edelman and Google.

A passionate discussion on purpose
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A passionate discussion on purpose

At a recent Porter Novelli-hosted event in New York, "Progress with a Purpose," industry leaders spoke of how various stakeholders are helping brands see how purpose helps them profit on multiple levels.

Hungry for the right message
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Hungry for the right message

Consumers care about sustainability - and will support brands that do. The unique challenges and opportunities in telling that story were discussed by the food and beverage sector leaders who convened for this Allison+Partners-hosted roundtable.

Preparation and progress
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Preparation and progress

Crisis and reputation will always be key comms responsibilities. AI is becoming a permanent PR companion. Inspiration and insights on all three abounded from the quintet of leaders who convened at this Meltwater-hosted event in San Francisco.

Investing in purpose, integrity and courage
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Investing in purpose, integrity and courage

Maggie FitzPatrick, chief corporate affairs officer at Exelon, highlights a new $20m initiative that amplifies the Fortune 100 energy company's long-standing commitment to doing good.

Indispensable conversation: Comms becomes a vital business voice
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Indispensable conversation: Comms becomes a vital business voice

The right message - for every audience - is crucial. The comms leaders at this PublicRelay-hosted roundtable shared strategies and philosophies to achieve this goal and become top C-suite counselors.

Voice technology: The megaphone for marcomms
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Voice technology: The megaphone for marcomms

Brand leaders must embrace voice technology or risk being left behind. Examples and inspiration were provided at this Ruder Finn-hosted event in New York.

Video: Create content that leads to purchase
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Video: Create content that leads to purchase

This Group SJR-hosted event spotlights an innovative technology to help brands better understand what motivates consumers.

At last, a true understanding of consumer motivation
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At last, a true understanding of consumer motivation

Imagine you had the power to precisely measure your audience's reaction to content and to predict consumer activity spurred by that content. This eBook, brought to you by Group SJR, can help those aspirations become reality.

The AI message: Facing the fear
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The AI message: Facing the fear

Among many stakeholders, concern about artificial intelligence outpaces excitement. A new study by Omnicom Public Relations Group's AI Impact Group, as well as a recent roundtable it hosted, analyzes and counsels on the corporate-reputation ramifications.

Davos 2019: A driving force
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Davos 2019: A driving force

As the World Economic Forum convened for a 49th consecutive year, the agenda-shaping power of communications was more apparent than ever during an exclusive PRWeek roundtable hosted by eBay in partnership with Edelman.

Powerful stories to tell: a Zignal Labs-hosted roundtable
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Powerful stories to tell: a Zignal Labs-hosted roundtable

Culminating a four-event tour, San Francisco played host as PR leaders shared unique perspectives on fake news, CSR, and other reputation-driving tactics

Employing your strongest resources - a Zignal Labs-hosted roundtable
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Employing your strongest resources - a Zignal Labs-hosted roundtable

Atlanta played host as a dozen comms leaders underscored why C-suites need to care and do even more about their brands' reputations

Four ways to bolster your comms efforts - by any measure
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Four ways to bolster your comms efforts - by any measure

Comms leaders from a quartet of distinct organizations champion the power data brings to all PR initiatives at this recent BurrellesLuce-hosted event in Atlanta.

Meet PR's best friend: Data - a roundtable hosted by Zignal Labs
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Meet PR's best friend: Data - a roundtable hosted by Zignal Labs

Chicago was the site as 11 comms leaders gathered to discuss how new tools and tactics are helping ensure their brands stay strong

The keys to brand health: A Zignal Labs-hosted roundtable
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The keys to brand health: A Zignal Labs-hosted roundtable

A dozen top comms leaders convened in New York to discuss how traditional tactics and new tools support each other to shape the strongest brands

Video: At the heart of innovation - The Bayer-hosted Healthcare Roundtable
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Video: At the heart of innovation - The Bayer-hosted Healthcare Roundtable

Chris Loder, VP of external comms at Bayer, discusses how unique partnerships enable the pharma sector to take innovation to new heights

Industry leaders: Healthcare M&A is a golden opportunity for comms
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Industry leaders: Healthcare M&A is a golden opportunity for comms

Healthcare PR pros who convened for this Bayer-hosted event said a strong year, along with tax reform, can help comms to amplify and prove its value.

As healthcare challenges increase, PR pros have to get myriad messages across
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As healthcare challenges increase, PR pros have to get myriad messages across

An opioid epidemic and shifting demographics add to communicators' plate. Industry leaders met at this Bayer-hosted event to discuss philosophies for shepherding stakeholders through these issues

Culture and comms: key ingredients to healthcare M&A success
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Culture and comms: key ingredients to healthcare M&A success

Lucrative game-changing partnerships make the headlines, but it's communicators who play crucial roles to secure the foundation upon which M&A deals are built

The commerce revolution: shopping for a new experience
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The commerce revolution: shopping for a new experience

Consumers expect more from retailers than ever. Industry leaders met in New York for a panel, hosted by Burson-Marsteller, to discuss how millennials, mobile, and Amazon made brands rethink storytelling.

Metrics that matter

Metrics that matter

Communications becomes a driving force when it gleans and reports on data the C-suite really cares about. Four industry leaders shared their playbooks for achieving that at this BurrellesLuce-hosted event in New York City. -- Sponsored content

Inviting the world inside: The Brand Connection Roundtable

Inviting the world inside: The Brand Connection Roundtable

Inside-out brand building creates those coveted lasting relationships with stakeholders. As emphasized by the industry leaders who joined Gideon Fidelzeid in New York for this PadillaCRT-hosted panel, your values and employees - and the stories they bring to life - can be your greatest asset.

What's in store for shoppers: The Retail Roundtable

What's in store for shoppers: The Retail Roundtable

In-store experiences. Customer connections that bolster brands. Becoming a part of customer conversations. Retail communicators gathered in Minneapolis at this Carmichael Lynch Relate-hosted roundtable to discuss how to get the biggest bang out of their marketing buck.

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