It's very likely no amount of good PR could've saved the co-working startup.
What the retailer did right in its response to shootings at stores.
Boeing chairman, CEO and president Dennis Muilenburg came under fire after a second Boeing 737 Max 8 crashed in March.
Google was hit with one of its worst crises yet after revelations about former exec Andy Rubin
Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.
Harley-Davidson was caught in the middle of President Trump's trade war with the European Union.
The java giant closed all stores for racial bias training after two black men were arrested in Philadelphia earlier this year.
How an industry-wide cyber flaw became an Intel scandal
The company ignored a cybersecurity risk that endangered the personal information of millions of U.S. residents.
A cautionary tale about how one of the U.K.'s best-known PR firms caused its own destruction through an ill-advised campaign that stoked racial division in South Africa