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Crisis Corner
Timeline of a crisis: The We Company's IPO-plosion leaves reputation in tatters
It's very likely no amount of good PR could've saved the co-working startup.
Timeline of a crisis: Walmart takes aim at gun violence in America
What the retailer did right in its response to shootings at stores.
Timeline of a crisis: Fatal crashes spread panic among airlines and consumers alike
Boeing chairman, CEO and president Dennis Muilenburg came under fire after a second Boeing 737 Max 8 crashed in March.
Timeline of a crisis: The #MeToo movement comes to Google
Google was hit with one of its worst crises yet after revelations about former exec Andy Rubin
Timeline of a crisis: Tesla and the most expensive tweet ever
Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.
Timeline of a crisis: Harley-Davidson
Harley-Davidson was caught in the middle of President Trump's trade war with the European Union.
Timeline of a crisis: Starbucks' racial bias training
The java giant closed all stores for racial bias training after two black men were arrested in Philadelphia earlier this year.
Timeline of a crisis: Intel's security meltdowns
How an industry-wide cyber flaw became an Intel scandal
Timeline of a crisis: How Equifax botched its breach
The company ignored a cybersecurity risk that endangered the personal information of millions of U.S. residents.
Timeline of a crisis: The fall of Bell Pottinger
A cautionary tale about how one of the U.K.'s best-known PR firms caused its own destruction through an ill-advised campaign that stoked racial division in South Africa