Latest Corporate News

Move over Millennials: Generation X is coming for your avocados

Move over Millennials: Generation X is coming for your avocados

Avocados From Mexico targets older people in its new marketing.

The story behind Secret's gender-pay-gap-tackling USWNT donation

The story behind Secret's gender-pay-gap-tackling USWNT donation

The P&G deodorant wants to inspire other sponsors to action.

Lime hires Lululemon comms leader Kate Chartrand

Lime hires Lululemon comms leader Kate Chartrand

She'll serve as senior director of corporate and consumer communications at the electric scooter company.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Dave Karraker exits Campari Group after 12 years

Dave Karraker exits Campari Group after 12 years

He's starting an agency in San Francisco called Raptor Communications.

Former Edelman US COO Julianna Richter joins Waypoint Partners

Former Edelman US COO Julianna Richter joins Waypoint Partners

She'll focus on growing the M&A advisory firm's U.S. footprint.

Ex-Premier League corp comms head signed by Concacaf

Ex-Premier League corp comms head signed by Concacaf

The Premier League's former head of corporate comms, Nick Noble, has taken up a role as director of communications at the Confederation of North, Central America and Caribbean Association Football (Concacaf).

Girls Who Invest hires Water & Wall Group as marketing and PR AOR

Girls Who Invest hires Water & Wall Group as marketing and PR AOR

The agency will support the group's mission to increase female representation at asset management firms.

Breakfast Briefing: Players want MLB to come clean about 'juiced' ball

Breakfast Briefing: Players want MLB to come clean about 'juiced' ball

Plus: Boeing's run as world's top plane-maker poised to end; USWNT about to cash in on endorsements.

ICR wins PR account for soon-to-be-rebranded IBM Watson Marketing

ICR wins PR account for soon-to-be-rebranded IBM Watson Marketing

The rebranding is planned for this month.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.

Intel hires VMWare's Claire Dixon as comms head

Intel hires VMWare's Claire Dixon as comms head

She is a veteran of VMware, eBay and GlaxoSmithKline.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Nancy Elder joins DAZN; What comms pros thought of Nike's USWNT ad.

Mattel, JetBlue vet Nancy Elder joins DAZN as corporate comms head

Mattel, JetBlue vet Nancy Elder joins DAZN as corporate comms head

Her first day at the sports streaming platform is July 8.

Lego launches multi-market PR agency review

Lego launches multi-market PR agency review

Lego is reviewing its PR requirements in what is understood to be a multi-market pitch being run from its HQ in Denmark.

Hims & Hers hires Blain Rethmeier as public affairs VP

Hims & Hers hires Blain Rethmeier as public affairs VP

The company also recently hired a CMO and SVP of public affairs and government relations.

MPAA's Matthew Bennett moves to American University

MPAA's Matthew Bennett moves to American University

He'll lead the university's division of communications and marketing.

US comms head Liz Sidoti exits BP

US comms head Liz Sidoti exits BP

She led communications in the U.S. for more than five years.

CEO Monty Sharma on getting Jenny Craig back into shape

CEO Monty Sharma on getting Jenny Craig back into shape

"We've focused squarely on being a leader in what we've always been: a leader in weight loss with the highest amount of support and delicious meals."

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Why Impossible Foods doesn't pay influencers; What Kamala Harris' social media team did during the debate.

Analysis

'A remarkable missed opportunity': Why Wayfair's response to employee walkout failed

'A remarkable missed opportunity': Why Wayfair's response to employee walkout failed

The company's "business as usual" response missed the mark, say experts.

PR pros: 'Huawei is handling crisis well, but could target customers in charm offensive'

PR pros: 'Huawei is handling crisis well, but could target customers in charm offensive'

Chinese telecommunications giant Huawei has its work cut out to convince governments, technology partners and consumers that its products and telco infrastructure are safe, experts warn.

Kicking the habit: Most large agencies swear off e-cigarette clients

Kicking the habit: Most large agencies swear off e-cigarette clients

Many firms' policies put little to no daylight between vaping and Big Tobacco.

Experts to Boeing: Let the process play out

Experts to Boeing: Let the process play out

The company needs to cooperate with investigations, then communicate with customers and investors, and finally worry about the public, say experts.

Boeing 'lost control' of comms during turbulence and faces 'mounting crisis of confidence'

Boeing 'lost control' of comms during turbulence and faces 'mounting crisis of confidence'

Boeing's decision to ground its entire global fleet of 737 Max aircraft following new evidence from the fatal Ethiopian Airlines crash site underlines how the manufacturer has "lost control" of its crisis comms, experts in travel and crisis comms have said.

CEO Q&A

Columbia CEO spent $80k on WaPo ad because 'cavemen in D.C. don't use social media'

Columbia CEO spent $80k on WaPo ad because 'cavemen in D.C. don't use social media'

The retailer's chief Tim Boyle on why he is blasting the government shutdown.

A whole new ball game for Johnson Controls

A whole new ball game for Johnson Controls

CEO George Oliver dishes on the company's decision to take on the Pro Football Hall of Fame Village.

Breaking the habit: Omada CEO uses integrated approach to improve customer care

Breaking the habit: Omada CEO uses integrated approach to improve customer care

Sean Duffy, CEO and cofounder of Omada Health, is striving to be the 'operational innovator' of healthcare.

How the American Red Cross is weathering its biggest storm: blood shortage

How the American Red Cross is weathering its biggest storm: blood shortage

While the 137-year-old organization revamps logistically and financially, it battles another kind of disaster: a shortage in blood.

Entercom CEO: 'Radio is ripe for rediscovery' in era of disruption

Entercom CEO: 'Radio is ripe for rediscovery' in era of disruption

Radio can't tailor playlists or play Fortnite. A safe, carefully curated environment may be its saving grace.