Information Links
Latest Corporate News
Evian capitalizes on Cristiano Ronaldo’s Coca-Cola snub
The soccer star made it clear he is not a fan of the soft drink at a Monday press conference.
Marriott Vacations Worldwide hires Erica Ettori as global comms VP
Ettori joins from Walt Disney World, where she worked for nearly five years.
Royal Caribbean Group hires Rosanna Fiske as global comms head
Fiske is a veteran of Wells Fargo, PRSA, Republica and Ketchum.
PwC teams up with Edelman to launch Trust Leadership Institute
Edelman is the company’s long-standing agency and partner on the continued education initiative.
Substack hires TrailRunner president Lulu Cheng Meservey to lead communications
The newsletter platform has more than 500,000 paid subscribers across its network of thousands of newsletters, with the top 10 writers collectively making more than $15 million annually.
Employee communications companies SocialChorus, Dynamic Signal to merge
SocialChorus CEO Gary Nakamura is set to lead the combined company.
PR pro creates ‘swag for hardcore communications nerds’
Warren Weeks is selling mugs and shirts adorned with crisis comms tips.
How to communicate back to the office policy
PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.
Signal AI: Eight in 10 execs say they have too much data to evaluate
But a vast majority also say data has the biggest influence on their decisions.
Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR
The firm will help the organizations expand fundraising and outreach nationally.
Bristol Myers Squibb hires Michelle Weese to lead corporate affairs
Weese replaces Kathryn Metcalfe, who returned to CVS Health this year as CCO.
Ford hires Obama aide Caroline Adler Morales to lead stakeholder advocacy
She comes from the office of former President Barack Obama and Michelle Obama, with White House and State Department experience.
How Amazon should respond to scrutiny over MGM acquisition
The $8.45 billion deal still needs antitrust approval.
How 4 brands are supporting Naomi Osaka as she takes a break from tennis
Mental health organizations are also standing behind Osaka’s decision.
Gary Vaynerchuk: 'Stop blaming platforms for your own bad behaviour'
In a wide-ranging fireside chat, the outspoken agency leader and influencer speaks of rising consumer awareness around the negative effects of social media coming at the detriment of personal accountability, which he describes as 'the greatest virus in society.'
Is it time for the video call madness to end?
...or is it a pandemic trend you hope will stick around?
Have companies followed through on promises made after George Floyd’s death?
Updates from Amazon, Apple, Bank of America, Citibank, General Motors, Reebok, Target and Walmart.
Overtime scores first comms head
Ben Sosenko joins the online sports network, where 88% of the audience is under age 35.
‘Reflection is critically important, but it’s not enough’: Agencies, execs reflect on George Floyd anniversary
Many firms are acknowledging that much more needs to be done.
Philips sticks with Ketchum, FleishmanHillard after $300 million marketing review
The Omnicom PR firms have worked with the Dutch multinational for more than a decade.
Analysis
Retailers risk alienating employees in rush to unmask
Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.
How employers are looking to the CDC to shape internal comms
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
How cruise lines are talking up their return to the sea
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Gearing up for the unforeseen crises of 2021
Last year showed that organizations need to be ready for crises they can’t imagine. Here’s how they’re using technology to prepare.
How GameStop can turn unprecedented uncertainty into long-term opportunity
Comms tips for a legacy brand after a wild week of trading.
CEO Q&A
Pedro Pizarro helps keep the lights on for Edison International
The president and CEO leans on his comms team to stay connected to employees and customers.
PwC’s Tim Ryan steers the human side of business
The U.S. chairman helps the global giant maintain corporate purpose as its true north.
Northwell Health’s Michael Dowling is always willing to talk
The CEO and president leaned on communications to quickly and accurately describe how his hospitals were dealing with the height of the COVID-19 pandemic.
UNCF CEO Michael Lomax on the college degree as an elevator for social mobility
COVID-19 and George Floyd’s death drove millions of dollars in donations to historically Black colleges, but United Negro College Fund CEO Michael Lomax says this is just the start.
How to build a reputation: An interview with Unilever's North American president Fabian Garcia
Having arrived at Unilever as an “outsider,” Garcia shares how purpose is leading the charge to action during the pandemic and toward fighting social injustice.
