Latest Corporate News

Portland restructures with new MD and senior departures

By John Harrington, July 09, 2020

Portland is restructuring most of its global business under a single P&L, with a new MD appointed for the combined operation and the announcement of several senior departures, PRWeek has learned.

Powerscourt represents Amber Heard in Johnny Depp legal battle

By Arvind Hickman, July 07, 2020

Powerscourt is handling PR for Amber Heard in her high-profile court battle with Johnny Depp, which begins today, PRWeek has learned.

Boeing comms lead Niel Golightly resigns after 1987 article on women in combat resurfaces

By Frank Washkuch, July 02, 2020

As he stepped down, Golightly told staff that he disowned the comments years ago. CFO Greg Smith is replacing him in the interim.

Wendy’s dedicates Twitter account to Thurgood Marshall College Fund

By Diana Bradley, July 02, 2020

The partnership comes after the chain said it would use the account to “amplify Black voices,” but some social media users thought the promise was disingenuous.

Silicon Valley companies, industry groups lead backlash to Trump visa ban

By Diana Bradley, June 23, 2020

Tech companies say the ban cuts down the talent they can bring to the workforce.

Domino’s defends McEnany interaction: ‘Being responsive to customers is not political’

By Diana Bradley, June 22, 2020

The pizza chain says it is ‘shocked’ at the outrage over an eight-year-old tweet.

Patagonia, The North Face join Facebook ad boycott

By Jessica Goodfellow, Campaign, June 22, 2020

Dentsu agency 360i has also encouraged clients to pause spend on Facebook in response to its handling of hate speech.

Vivian Lines launches C-suite consultancy

By Staff Reporter, June 22, 2020

The former H+K APAC chairman starts a firm to counsel organisation leaders.

Uncle Ben’s to update branding, but ‘not in response to Aunt Jemima’

By Diana Bradley, June 17, 2020

The rice brand says it was about to announce its own change just as Aunt Jemima did.

BCW names new China CEO

By Staff Reporter, June 17, 2020

The new leader will take on the role with immediate effect and report to APAC president Matt Stafford.

Amgen, J&J alum Ray Jordan joins Moderna

By Diana Bradley, June 15, 2020

Jordan reports to CEO Stéphane Bancel.

Unilever pledges $1b to reduce climate-change impact in its processes

By Emmet McGonagle, Campaign, June 15, 2020

Company plans to reach net zero emission by 2039.

Finsbury launches ‘workforce return’ service

By Arvind Hickman, June 10, 2020

The global consultancy is offering to help clients handle the “unprecedented communications and reputation issues” in reopening offices and reintroducing employees to the workplace.

L'Oreal Paris to donate to LGBT+ causes after Black Lives Matter backlash

By Emmet McGonagle, Campaign, June 09, 2020

The brand was accused of 'gaslighting' by former ambassador Munroe Bergdorf.

Wendy’s called out by former social media manager over Trump donations

By Diana Bradley, June 04, 2020

Amy Brown “laid out the facts” in a Twitter thread on Thursday.

56 Black Men launches Let's Not Forget campaign after George Floyd death

By Brittaney Kiefer, Campaign, June 03, 2020

Video recalls other names that "did not make it to a hashtag."

Hill+Knowlton hires Kelli Parsons, Philippe Maze-Sencier as global chairs

By Thomas Moore, May 26, 2020

Parsons and Maze-Sencier will be H+K’s global chairs of corporate affairs and public affairs, respectively.

Hill+Knowlton Strategies partners with ESG consultancy firm

By Surekha Ragavan, May 25, 2020

The partnership is in response to the new environmental, social and governance (ESG) regulations recently launched by the Hong Kong Stock Exchange.

Golin names APAC president

By Staff Reporter, May 21, 2020

Ex-Weber Shandwick vice chair takes the regional reins at CMG sister agency.

Playboy shares Safe Six rules in humorously sensual social distancing PSA

By Lindsay Stein, Campaign, May 18, 2020

The clever campaign was created in partnership with Austin, Texas-based agency Preacher.

Analysis

‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry

By Chris Daniels, June 12, 2020

Businesses are playing it safe in bringing employees back to the office.

How United Airlines navigated a CEO transition during a pandemic

By Chris Daniels, May 22, 2020

“We were facing our toughest crisis ever and working harder than ever with a margin for error smaller than ever – and having all that complicated by none of us being in the same place,” says CCO Josh Earnest.