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Latest Corporate News
Change.org names Lori Rodney first global comms head
The nonprofit wants to let the public know what it does as an organization.
Maria Poveromo to replace Stella Low as Cisco communications chief
Stella Low is joining Apple to lead global comms.
$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem
The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.
NFL hires former Obama aide Katie Hill
Hill worked for Obama in the White House and after his second term.
Measuring employee communications effectiveness during COVID-19
How brands such as Southwest Airlines and Blue Shield of California are making sure they're getting through to employees at home.
EmitBio hires James Pearson to head global PR
Pearson is a veteran of Spire Global, Shazam and Amazon.
Ogilvy named global creative agency for World of Hyatt
Ogilvy will lead creative, experience and strategy for World of Hyatt’s member communications, promotions and enhancements.
Michelin North America brings back Ketchum as AOR after two-year break
The Omnicom firm and the tire company previously worked together from 2011 to 2019.
Finn Partners takes over Honeywell US PR work from Weber Shandwick
Weber became Honeywell's AOR as part of a team of Interpublic Group agencies in 2018.
Former ABC News comms VP Julie Townsend moves to AmEx
American Express also hired Madge Thomas from UNICEF to manage CSR.
Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
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FTI Consulting strategic comms revenue up 3.7% in Q1
Global lead Mark McCall (pictured) says it was a "solid quarter" that reflects strides the segment has made in the last few months.
Steward Health Care hires PepsiCo alum Jen Crichton as comms head
Crichton is building out a dedicated communications team at the company.
Would any sport benefit from a Super League?
Or was this just a universally bad idea?
Twitter comms head Brandon Borrman to leave in June
Giovanna Falbo will lead comms until a permanent replacement is named.
‘Accountability is one step’: What PR agencies said to staff and the public after the Chauvin verdict
Agency and in-house leaders stress that much work remains.
Chris Legentil exits Dazn for WWE
Legentil is also an alum of Showtime Networks and Ketchum.
Clubhouse hires Spotify’s Grey Munford to lead comms
The app has hired marketing and communications leaders in just over a month.
New York legalized recreational marijuana — now what?
Cannabis brands need to keep purpose at the forefront of their messaging.
Veteran Goldman Sachs comms chief Jake Siewert moves to Warburg Pincus
He’ll reunite with ex-boss and former Treasury Secretary Timothy Geithner, now Warburg’s president.
Analysis
How employers are looking to the CDC to shape internal comms
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
How cruise lines are talking up their return to the sea
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Gearing up for the unforeseen crises of 2021
Last year showed that organizations need to be ready for crises they can’t imagine. Here’s how they’re using technology to prepare.
How GameStop can turn unprecedented uncertainty into long-term opportunity
Comms tips for a legacy brand after a wild week of trading.
Companies communicate their values after Capitol insurrection
CEOs and industry leaders condemned the attack on the Capitol and called for the peaceful transition of power. But many challenges lie ahead.
CEO Q&A
Pedro Pizarro helps keep the lights on for Edison International
The president and CEO leans on his comms team to stay connected to employees and customers.
PwC’s Tim Ryan steers the human side of business
The U.S. chairman helps the global giant maintain corporate purpose as its true north.
Northwell Health’s Michael Dowling is always willing to talk
The CEO and president leaned on communications to quickly and accurately describe how his hospitals were dealing with the height of the COVID-19 pandemic.
UNCF CEO Michael Lomax on the college degree as an elevator for social mobility
COVID-19 and George Floyd’s death drove millions of dollars in donations to historically Black colleges, but United Negro College Fund CEO Michael Lomax says this is just the start.
How to build a reputation: An interview with Unilever's North American president Fabian Garcia
Having arrived at Unilever as an “outsider,” Garcia shares how purpose is leading the charge to action during the pandemic and toward fighting social injustice.
