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Latest Corporate News
How corporate America is speaking out about the need for a presidential transition
CEOs are ready for the Biden administration.
Irish dairy brand picks Weber Shandwick for US corporate, consumer comms
It's the first time the grocery goods brand has retained a firm for ongoing PR work in the U.S.
Mattel hires Discovery’s Catherine Frymark to lead communications
She’s a 20-year veteran of Discovery.
Edelman launches predictive analytics tools for CommsTech offering
The firm says the tools will help clients “see around corners."
Mondelez CMO defends calling marketing strategy ‘humaning’
“I am so happy to learn from others. It is a two-way conversation I would love to have,” says Martin Renaud.
AIG names Lucy Fato global head of comms, government affairs
The company also appointed Emily Garbaccio as global head of corporate communications.
Harry and Meghan hire Pinterest alum Christine Schirmer to lead PR team
The Office of the Duke and Duchess of Sussex also named Toya Holness as press secretary.
Citi’s new campaign celebrates transgender and nonbinary community
The bank released the campaign shortly after signing on to Mastercard’s True Name initiative.
Dentsu reports 14.2% revenue decline, profits down nearly 25%
Asia performed the worst among regions, and although the company says pandemic pains have eased slightly, a cost-cutting cull aims to reduce the international agency roster from 160 to just six.
Brunswick works Airbnb, DoorDash IPOs
Despite the pandemic, both technology-driven companies are reportedly planning to go public this year.
McDonald’s purpose was ‘intangible,’ so it unveiled a new one
McDonalds's retained Brunswick, R/GA, Weber Shandwick, Jack Morton and Wieden + Kennedy for the launch.
Steve Barrett on PR - Note to Trump: “Enjoy your night mate”
President Trump’s response this week to the prospect of losing the election may have been authentic and on brand, but it was unbefitting of the office and not what the country needs right now.
Ruder Finn wins $1.4m Huawei account
The China-based technology giant also renewed a $1.9 million deal with Racepoint Global.
StubHub comms head Kate Brinks joins Amazon
She’s serving as director of corporate communications at the ecommerce giant.
How Edelman is helping clients prepare for a contested election
An election dispute would be an unprecedented messaging minefield, an Edelman survey found.
KPMG elevates comms head Maureen Davenport to partner
Davenport is a veteran of Fanie Mae, the National Association of Manufacturers and H+K.
Heineken names Sarah Backhouse as global comms director
She joins the company on November 16.
FTI Consulting strategic comms revenue plummets 11.7% in Q3
Lower demand for M&A, financial comms and large corporate reputation work was to blame.
Trailblazers talk back and make their own way amid adversity
Three influential young execs discuss finding an unconventional path at PRDecoded.
Greentarget: Fake news is hurting journalism and it won’t end with Trump
More than four in 10 respondents to a Greentarget survey say a Biden administration wouldn’t be the end of disinformation.
Analysis
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting
The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.
‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
How United Airlines navigated a CEO transition during a pandemic
“We were facing our toughest crisis ever and working harder than ever with a margin for error smaller than ever – and having all that complicated by none of us being in the same place,” says CCO Josh Earnest.
How the US Chamber, National Restaurant Association and others are preparing for the new normal
Trade bodies are helping members get ready to reopen while keeping employees and customers safe.
CEO Q&A
Northwell Health’s Michael Dowling is always willing to talk
The CEO and president leaned on communications to quickly and accurately describe how his hospitals were dealing with the height of the COVID-19 pandemic.
UNCF CEO Michael Lomax on the college degree as an elevator for social mobility
COVID-19 and George Floyd’s death drove millions of dollars in donations to historically Black colleges, but United Negro College Fund CEO Michael Lomax says this is just the start.
How to build a reputation: An interview with Unilever's North American president Fabian Garcia
Having arrived at Unilever as an “outsider,” Garcia shares how purpose is leading the charge to action during the pandemic and toward fighting social injustice.
Ferrero CEO Paul Chibe dishes on great marketing, risk-taking and Star Trek
The marketing vet and Ferrero North America CEO discusses what he expects from his agencies and PR partners, as well as his company’s plans for U.S. growth.
Special Olympics CEO Mary Davis shares her goals for the organization
Davis wants to help people see the ability of her athletes.
