Latest Corporate News

Evian capitalizes on Cristiano Ronaldo’s Coca-Cola snub

Evian capitalizes on Cristiano Ronaldo’s Coca-Cola snub

The soccer star made it clear he is not a fan of the soft drink at a Monday press conference.

Marriott Vacations Worldwide hires Erica Ettori as global comms VP

Marriott Vacations Worldwide hires Erica Ettori as global comms VP

Ettori joins from Walt Disney World, where she worked for nearly five years.

Royal Caribbean Group hires Rosanna Fiske as global comms head

Royal Caribbean Group hires Rosanna Fiske as global comms head

Fiske is a veteran of Wells Fargo, PRSA, Republica and Ketchum.

PwC teams up with Edelman to launch Trust Leadership Institute

PwC teams up with Edelman to launch Trust Leadership Institute

Edelman is the company’s long-standing agency and partner on the continued education initiative.

Substack hires TrailRunner president Lulu Cheng Meservey to lead communications

Substack hires TrailRunner president Lulu Cheng Meservey to lead communications

The newsletter platform has more than 500,000 paid subscribers across its network of thousands of newsletters, with the top 10 writers collectively making more than $15 million annually.

Employee communications companies SocialChorus, Dynamic Signal to merge

Employee communications companies SocialChorus, Dynamic Signal to merge

SocialChorus CEO Gary Nakamura is set to lead the combined company.

PR pro creates ‘swag for hardcore communications nerds’

PR pro creates ‘swag for hardcore communications nerds’

Warren Weeks is selling mugs and shirts adorned with crisis comms tips.

How to communicate back to the office policy

How to communicate back to the office policy

PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.

Signal AI: Eight in 10 execs say they have too much data to evaluate

Signal AI: Eight in 10 execs say they have too much data to evaluate

But a vast majority also say data has the biggest influence on their decisions.

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

The firm will help the organizations expand fundraising and outreach nationally.

Bristol Myers Squibb hires Michelle Weese to lead corporate affairs

Bristol Myers Squibb hires Michelle Weese to lead corporate affairs

Weese replaces Kathryn Metcalfe, who returned to CVS Health this year as CCO.

Ford hires Obama aide Caroline Adler Morales to lead stakeholder advocacy

Ford hires Obama aide Caroline Adler Morales to lead stakeholder advocacy

She comes from the office of former President Barack Obama and Michelle Obama, with White House and State Department experience.

How Amazon should respond to scrutiny over MGM acquisition

How Amazon should respond to scrutiny over MGM acquisition

The $8.45 billion deal still needs antitrust approval.

How 4 brands are supporting Naomi Osaka as she takes a break from tennis

How 4 brands are supporting Naomi Osaka as she takes a break from tennis

Mental health organizations are also standing behind Osaka’s decision.

Gary Vaynerchuk: 'Stop blaming platforms for your own bad behaviour'

Gary Vaynerchuk: 'Stop blaming platforms for your own bad behaviour'

In a wide-ranging fireside chat, the outspoken agency leader and influencer speaks of rising consumer awareness around the negative effects of social media coming at the detriment of personal accountability, which he describes as 'the greatest virus in society.'

Is it time for the video call madness to end?

Is it time for the video call madness to end?

...or is it a pandemic trend you hope will stick around?

Have companies followed through on promises made after George Floyd’s death?

Have companies followed through on promises made after George Floyd’s death?

Updates from Amazon, Apple, Bank of America, Citibank, General Motors, Reebok, Target and Walmart.

Overtime scores first comms head

Overtime scores first comms head

Ben Sosenko joins the online sports network, where 88% of the audience is under age 35.

‘Reflection is critically important, but it’s not enough’: Agencies, execs reflect on George Floyd anniversary

‘Reflection is critically important, but it’s not enough’: Agencies, execs reflect on George Floyd anniversary

Many firms are acknowledging that much more needs to be done.

Philips sticks with Ketchum, FleishmanHillard after $300 million marketing review

Philips sticks with Ketchum, FleishmanHillard after $300 million marketing review

The Omnicom PR firms have worked with the Dutch multinational for more than a decade.

Analysis

Retailers risk alienating employees in rush to unmask

Retailers risk alienating employees in rush to unmask

Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.

How employers are looking to the CDC to shape internal comms

How employers are looking to the CDC to shape internal comms

But experts say government recommendations are just the bare minimum of what companies should say to staffers.

How cruise lines are talking up their return to the sea

How cruise lines are talking up their return to the sea

Custom content and b-to-b comms are key in building buzz for a safe comeback.

Gearing up for the unforeseen crises of 2021

Gearing up for the unforeseen crises of 2021

Last year showed that organizations need to be ready for crises they can’t imagine. Here’s how they’re using technology to prepare.

How GameStop can turn unprecedented uncertainty into long-term opportunity

How GameStop can turn unprecedented uncertainty into long-term opportunity

Comms tips for a legacy brand after a wild week of trading.

CEO Q&A

Pedro Pizarro helps keep the lights on for Edison International

Pedro Pizarro helps keep the lights on for Edison International

The president and CEO leans on his comms team to stay connected to employees and customers.

PwC’s Tim Ryan steers the human side of business

PwC’s Tim Ryan steers the human side of business

The U.S. chairman helps the global giant maintain corporate purpose as its true north.

Northwell Health’s Michael Dowling is always willing to talk

Northwell Health’s Michael Dowling is always willing to talk

The CEO and president leaned on communications to quickly and accurately describe how his hospitals were dealing with the height of the COVID-19 pandemic.

UNCF CEO Michael Lomax on the college degree as an elevator for social mobility

UNCF CEO Michael Lomax on the college degree as an elevator for social mobility

COVID-19 and George Floyd’s death drove millions of dollars in donations to historically Black colleges, but United Negro College Fund CEO Michael Lomax says this is just the start.

How to build a reputation: An interview with Unilever's North American president Fabian Garcia

How to build a reputation: An interview with Unilever's North American president Fabian Garcia

Having arrived at Unilever as an “outsider,” Garcia shares how purpose is leading the charge to action during the pandemic and toward fighting social injustice.

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