Latest Corporate News
BlockFi turns to C Street Advisory Group amid bankruptcy filing
The crypto company’s Chapter 11 filing follows FTX’s recent collapse.
Comms EVP Scott Grogin to exit CBS
Grogin has worked at the media company since 2016, most recently within the company’s entertainment division.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behavior on Twitter is turning advertisers away from the platform.
The Gen Z Perspective: Elon Musk’s Twitter takeover
Does the vision of Twitter’s new owner make young people more or less likely to use it? We ask jurors at the Campaign US BIG Awards.
‘Do no harm’ applies to startups, too. Healthcare marketers on harsh prison sentence for Elizabeth Holmes
See what marketers and communicators had to say about the sentencing of the ex-Theranos CEO.
Weber Shandwick chief reputation officer Micho Spring to step down
Spring has worked at Weber since 1992.
Under Armour’s Blake Simpson joins Adtalem Global Education
Simpson will be responsible for the company’s global corporate comms, including sustainability.
Center for International Private Enterprise hires Laura Kane as CCO
It’s a newly created role.
Padilla recommends clients pause Twitter activity
The PR agency says it needs more confidence in Twitter’s direction.
‘Uniquely suited:’ Breaking down Disney’s comms on Bob Iger’s return
Iger, who replaces Bob Chapek, returns to the company after a hiatus.
CCO Alan VanderMolen exits SC Johnson
VanderMolen worked at the company since March 2020.
‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
As Musk remakes the social media platform in his own image, he risks further alienating pharma advertisers.
UnitedHealthcare hires Emil Hill as comms SVP for government programs
Hill worked at Weber Shandwick for more than 16 years.
Russia puts Richard Edelman and other global PR CEOs on latest sanctions list
Leaders from APCO Worldwide, SKDK, Brunswick and other firms were among the 200 to be sanctioned.
PRWeek/PR Talent Salary Survey open for responses
Results will appear in the March/April 2023 edition of PRWeek.
Omnicom joins IPG in recommending clients pause Twitter spend
Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.
Roche Diagnostics brings on Johnny Smith to lead comms strategy
Smith has worked at Encompass Health and Ascension.
Flying the coop: Why these communications execs are dropping Twitter
… and what it would take to lure them back to the platform.
Highlights from Elon Musk’s first email to employees
Musk’s first attempt at internal comms featured warnings of tough times ahead.
BrewDog defends World Cup ‘anti-sponsor’ campaign after criticism
The Scotland-based brewery is facing backlash about showing World Cup games, as well as its work culture and history with Israel.
Analysis
Did FTX kill crypto? Not for the PR agencies working to rebuild the sector
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
Financial comms experts see silver linings in uncertain market
Little to no demand for IPO comms isn’t the end of the world for financial specialists, who are seeing opportunity elsewhere.
Kim Kardashian, crypto, PR and a $1.3m fine
Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.
The government has a monkeypox comms problem
Healthcare PR experts are unimpressed by messaging about the virus, demanding more urgency and clarity as cases rise.
CEO Q&A
LiquidSpace CEO Mark Gilbreath on the hybrid work debate
Gilbreath describes the value of hybrid work and how companies can embrace it for a better future.
How Rec Room CEO Nick Fajt runs the digital room where it happens
Fajt powers the platform designed for virtual reality socializing to forge connections in real life.
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Aflac CEO Dan Amos on the value of creating a vision and sticking to it
The supplemental insurance company’s out-and-about duck mascot speaks to its brand and to philanthropy — with one voice.
Just Capital CEO Martin Whittaker believes good things will happen
Whittaker describes how business can turn idealism into purposeful reality.
Marx Realty CEO Craig Deitelzweig on remaking the workplace
Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.