Latest Corporate News

Elastics giant Stretchline launches global PR agency review

Elastics giant Stretchline launches global PR agency review

The manufacturer, which is looking for a global strategic PR partner, has begun a review process, PRWeek can reveal.

UN launches mobile game survey ahead of climate talks

UN launches mobile game survey ahead of climate talks

"Gaming can be a powerful force for change in the world."

Western Union launches fundraising campaign for coronavirus

Western Union launches fundraising campaign for coronavirus

Digital ads remind people to support the human behind the mask.

Hope Hicks to return to White House

Hope Hicks to return to White House

The Fox Corporation exec will serve as senior adviser, reporting to Jared Kushner.

Honoring exceptional women: Vote in PRWeek's Hall of Femme cover contest

Honoring exceptional women: Vote in PRWeek's Hall of Femme cover contest

PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.

Virgin Media's Mike Large takes up group director role at All3Media

Virgin Media's Mike Large takes up group director role at All3Media

Former Virgin Media director of external communications Mike Large has joined TV and film production company All3Media in the new role of group director of communications. He is succeeded at Virgin Media by head of external comms James Lusher.

Edelman expands in Africa with Kenyan acquisition

Edelman expands in Africa with Kenyan acquisition

Edelman has boosted its offering in Africa by acquiring Kenyan consultancy Gina Din Corporate Communications.

Kroger promotes Keith Dailey to group VP, corporate affairs

Kroger promotes Keith Dailey to group VP, corporate affairs

Dailey has worked at the grocery chain since 2011.

KP Public Affairs names Patrick George partner

KP Public Affairs names Patrick George partner

George is leading work in health IT, infectious disease management, machine learning and online education at the firm.

Amnesty International restructures global comms team as agency

Amnesty International restructures global comms team as agency

Move is consequence of cuts in NGO's global operations and follows branding exercise last year.

Smithfield Foods picks MWWPR as corporate AOR

Smithfield Foods picks MWWPR as corporate AOR

The firm's work for Smithfield ranges from corporate positioning to CSR.

Brands get emojional about new emojis

Brands get emojional about new emojis

But some are still waiting for an emoji that represents their product.

ViacomCBS promotes Liza Burnett Fefferman

ViacomCBS promotes Liza Burnett Fefferman

Fefferman has taken over comms for Comedy Central, Paramount Network, Smithsonian Channel, Pop, TV Land and their respective content studios.

Just briefly: People moves and account wins

Just briefly: People moves and account wins

The latest hires, rebrands and practice launches around the U.S.

Infiniti Motor Company names Wendy Orthman GM of global comms

Infiniti Motor Company names Wendy Orthman GM of global comms

She will replace Trevor Hale, who is leaving the company.

Audi of America replaces one PR AOR with four agency partners

Audi of America replaces one PR AOR with four agency partners

Brand comms leader Tara Rush said the auto industry is facing unprecedented change.

PRWeek/Morning Consult: Time for brands to hold their tongues on (some) hot topics

PRWeek/Morning Consult: Time for brands to hold their tongues on (some) hot topics

Most consumers don't actually care about a brand's stance on political or cultural issues, according to the inaugural PRWeek/Morning Consult Consumer Purpose Survey released this morning at Davos.

Edelman hires former SoFi comms leader Jim Prosser

Edelman hires former SoFi comms leader Jim Prosser

It's the second senior appointment announced by Edelman this week.

Maggie FitzPatrick to leave Exelon in June

Maggie FitzPatrick to leave Exelon in June

FitzPatrick is set to be replaced as chief corporate affairs officer by Judy Rader.

These 23 factors will determine your reputation

These 23 factors will determine your reputation

A study by Weber Shandwick identified nearly two dozen factors that drive corporate reputation.

Analysis

Crisis response strikeout: What are the Houston Astros thinking?

Crisis response strikeout: What are the Houston Astros thinking?

The club really bungled the sign-stealing crisis.

Context, centralized info key to preventing coronavirus panic

Context, centralized info key to preventing coronavirus panic

Communicators aren't getting the information about coronavirus that they need, but they can still prevent worries from getting out of hand.

Weber Shandwick: does Rachel Friend's shock departure point to unresolved issues at the UK business?

Weber Shandwick: does Rachel Friend's shock departure point to unresolved issues at the UK business?

Rachel Friend's sudden departure from Weber Shandwick surprised many in the industry, but sources close to the agency believe "the writing was on the wall", despite the UK business achieving impressive results during her tenure.

From Fearless Girl to Like a Girl: The campaigns that moved the decade

From Fearless Girl to Like a Girl: The campaigns that moved the decade

PR did the heavy lifting on many of the most influential campaigns of the past 10 years.

Trump, #MeToo and Greta: The biggest PR moments that defined a decade

Trump, #MeToo and Greta: The biggest PR moments that defined a decade

As we enter 2020, you can still dunk in the dark.

CEO Q&A

Special Olympics CEO Mary Davis shares her goals for the organization

Special Olympics CEO Mary Davis shares her goals for the organization

Davis wants to help people see the ability of her athletes.

Hims & Hers' CEO tackles stigma, shame and healthcare access

Hims & Hers' CEO tackles stigma, shame and healthcare access

Since launching in 2017, the healthcare startup has been making waves with its innovative style and simple, impactful messaging

Move over Millennials: Generation X is coming for your avocados

Move over Millennials: Generation X is coming for your avocados

Avocados From Mexico targets older people in its new marketing.

CEO Monty Sharma on getting Jenny Craig back into shape

CEO Monty Sharma on getting Jenny Craig back into shape

"We've focused squarely on being a leader in what we've always been: a leader in weight loss with the highest amount of support and delicious meals."

Columbia CEO spent $80k on WaPo ad because 'cavemen in D.C. don't use social media'

Columbia CEO spent $80k on WaPo ad because 'cavemen in D.C. don't use social media'

The retailer's chief Tim Boyle on why he is blasting the government shutdown.