Latest Corporate News

Former CIA spokesperson Kali Caldwell joins Edelman

Former CIA spokesperson Kali Caldwell joins Edelman

Caldwell, also a veteran of Wells Fargo, joined the firm on Monday.

Would you take a gig as Kanye's publicist?

Would you take a gig as Kanye's publicist?

Hey, if it doesn't kill you, it'll make you stronger.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Starbucks explains its new guest policy, take two. Plus: Mark Zuckerberg is set to appear in front of European policymakers.

MSL's Salterbaxter hires Edelman veteran as MD while founders step back

MSL's Salterbaxter hires Edelman veteran as MD while founders step back

Salterbaxter, the social purpose and sustainability business of MSL, has hired a new MD while its founding duo have taken up advisory roles.

Royal Wedding a PR hit even though palace press team 'lost control'

Royal Wedding a PR hit even though palace press team 'lost control'

While the wedding of Prince Harry and Meghan Markle captivated millions on Saturday, the couple "may come to regret their aggressive approach" to press relations for some time, according to Royal comms experts.

UK tech giant ARM takes on new agency after a year with Allison+Partners

UK tech giant ARM takes on new agency after a year with Allison+Partners

The UK's largest tech firm ARM has ended its work with Allison+Partners and begun work with Bite Global, PRWeek has learned.

Rebecca Spicer named SVP of comms at Airlines for America

Rebecca Spicer named SVP of comms at Airlines for America

She is set to join the group next month.

Are Uber's new softer spots changing your perception of the brand?

Are Uber's new softer spots changing your perception of the brand?

Or are you not convinced the company has turned over a new leaf?

Global Awards show strength of PR profession around world

Global Awards show strength of PR profession around world

This week's PRWeek Global Awards winners and a taste of the bullish U.K. PR sector represent a welcome contrast to the relative stasis in the U.S.

Whole Foods comms head Brooke Buchanan exits

Whole Foods comms head Brooke Buchanan exits

The grocery chain's comms department is in the middle of a shakeup.

GDPR and direct marketing: an opportunity for PR and comms?

GDPR and direct marketing: an opportunity for PR and comms?

The impact of GDPR on the direct marketing industry could present a huge opportunity for the PR and comms industry to meet clients' needs in a brave new world.

Sard Verbinnen hires Steven Balet as Strategic Governance Advisors MD

Sard Verbinnen hires Steven Balet as Strategic Governance Advisors MD

Balet was most recently an MD at FTI Consulting.

Hotwire loses senior trio in US, Madrid and London

Hotwire loses senior trio in US, Madrid and London

Three senior figures have left Hotwire in recent months, including a high-profile recent US hire and one of its longest serving staffers in London.

PRWeek Global Awards 2018: winners revealed

PRWeek Global Awards 2018: winners revealed

The best of the best in global PR and communications assembled in London tonight to find out who would take home the coveted trophies at the PRWeek Global Awards 2018.

Breakfast Briefing: Gap apologizes for t-shirt cartography

Breakfast Briefing: Gap apologizes for t-shirt cartography

Plus: Quarterly results from Dentsu and hints about changes to the White House comms team.

Weber Shandwick UK head of corporate, financial and public affairs leaves after 21 years

Weber Shandwick UK head of corporate, financial and public affairs leaves after 21 years

Jon McLeod, the chair of Weber Shandwick's UK corporate, financial and public affairs practice, as well as of its Manchester office, is leaving the company after putting in place various new hires in the areas he oversees.

Truscott Rossman contract with Michigan State University runs out

Truscott Rossman contract with Michigan State University runs out

Agency principal John Truscott will continue to provide support on a voluntary, as-needed basis.

Breakfast Briefing: Cisco pulls ads from YouTube

Breakfast Briefing: Cisco pulls ads from YouTube

The systems-maker is the latest company to abandon the platform over brand safety concerns.

Rafael Nadal's comms man joins Pagefield to launch sports practice with British athletics legend among clients

Rafael Nadal's comms man joins Pagefield to launch sports practice with British athletics legend among clients

Benito Pérez-Barbadillo, the long-time PR manager for Rafael Nadal, is joining London's Pagefield as a consultant in a new sports division launching with several high-profile clients.

Brunswick retains BP role despite WPP 'preferred partner' deal with energy giant

Brunswick retains BP role despite WPP 'preferred partner' deal with energy giant

PRWeek has learned that WPP's announcement of an extension of its 20-year relationship with BP does not mean its non-WPP corporate agency, Brunswick, will be dropped.

Analysis

Why Apu doesn't have to be a problem for 'The Simpsons'

Why Apu doesn't have to be a problem for 'The Simpsons'

The show, which has been on air since 1989, should evolve with viewer attitudes, say experts.

Crisis communicators give Zuckerberg high marks for testimony

Crisis communicators give Zuckerberg high marks for testimony

The Facebook CEO did not wilt during Tuesday's marathon Senate session.

The one easy way for brands to avoid the next political media controversy

The one easy way for brands to avoid the next political media controversy

Disagree with a host's views? Don't advertise on his or her show in the first place, advise crisis comms experts.

Lessons brands should take away from Facebook's data privacy scandal

Lessons brands should take away from Facebook's data privacy scandal

The social media network's crisis is a reminder to brands to take a hard look at their own data collection practices and how they communicate about them, say experts.

PR pros: Mr. Zuckerberg, it's time to go to Washington (and Brussels)

PR pros: Mr. Zuckerberg, it's time to go to Washington (and Brussels)

The CEO's absence from public view since the Cambridge Analytica story broke on Friday has created a leadership vacuum at a time of crisis for Facebook.

CEO Q&A

How Mogul's statue of a vagina on the White House lawn launched #ReadMyLips

How Mogul's statue of a vagina on the White House lawn launched #ReadMyLips

One of the largest tech platforms for millennial women, Mogul is accessed by more than 18 million weekly users across 196 countries.

The doctor is always in as Heal CEO aims to revolutionize the healthcare sector

The doctor is always in as Heal CEO aims to revolutionize the healthcare sector

Heal CEO Nick Desai aims to improve the patient experience by providing an on-demand service that cuts time and costs while increasing human interaction.

Parachute Home's Ariel Kaye: 'We're not trying to be a sheets or towel company'

Parachute Home's Ariel Kaye: 'We're not trying to be a sheets or towel company'

Kaye shares the story behind the brand and how it competes in the home industry.

Tegna's Dave Lougee on culture change, innovation, and consolidation

Tegna's Dave Lougee on culture change, innovation, and consolidation

The CEO of the newly created company talks to PRWeek about transforming local TV broadcast to juice revenue and revamp content.

10 Questions for PhRMA's CEO Stephen Ubl

10 Questions for PhRMA's CEO Stephen Ubl

Trade group PhRMA's CEO talks Sean Czarnecki through his first year in the job amid public outrage about price gouging.