Latest Corporate News

Breakfast Briefing: Amazon fallout; Hulu's self-aware influencer campaign

Breakfast Briefing: Amazon fallout; Hulu's self-aware influencer campaign

Plus: Sarah Huckabee Sanders' use of Notes is driving techies crazy.

Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day

Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day

Maybe communicators need to get better at communicating their feelings?

Dow's Matt Davis jumps into advisory role at parkour group

Dow's Matt Davis jumps into advisory role at parkour group

Davis was most recently president of Dow North America.

MillerCoors comms VP: Bud Light did us 'a significant favor' with Super Bowl ad

MillerCoors comms VP: Bud Light did us 'a significant favor' with Super Bowl ad

The brewer contends that Bud Light's spot attacking competitors has worked in its favor.

Breakfast Briefing: IPG earnings; Telecomms CEOs on Capitol Hill

Breakfast Briefing: IPG earnings; Telecomms CEOs on Capitol Hill

Plus: REI's CEO is planning to step down in mid-March.

CBS names Rick McCabe VP, corporate comms

CBS names Rick McCabe VP, corporate comms

McCabe's hire is the latest in a string of appointments after the retirement of Gil Schwartz last September.

Coors Light toasts American farmers who grow its ingredients (like corn)

Coors Light toasts American farmers who grow its ingredients (like corn)

The #corntroversy continues.

Hotwire global COO and EMEA head Alex MacLaverty departs

Hotwire global COO and EMEA head Alex MacLaverty departs

Hotwire's global chief operating officer and EMEA head Alex MacLaverty is stepping down from the role to pursue a new challenge, PRWeek can reveal.

Dozens of comms staffers leave GM amid company-wide layoffs

Dozens of comms staffers leave GM amid company-wide layoffs

The departures are the result of the automaker's push to reduce its salaried headcount by more than 4,000.

Former FTI strategic comms CEO Ed Reilly joins Dentons

Former FTI strategic comms CEO Ed Reilly joins Dentons

He stepped down as comms CEO in 2017 and had since served as a senior adviser.

Beer banter: Bud Light calls out MillerCoors comms head in tweet

Beer banter: Bud Light calls out MillerCoors comms head in tweet

"Ye old CCO of MillerCoors," aka Pete Marino, called the #corntroversy "much ado about nothing."

CVS Health names Aetna's Kathryn Metcalfe as chief communications officer

CVS Health names Aetna's Kathryn Metcalfe as chief communications officer

Aetna's comms leader has moved into the top comms spot of the newly combined entity.

Trading yogurt for burgers: Chobani's Michael Gonda joins McDonald's

Trading yogurt for burgers: Chobani's Michael Gonda joins McDonald's

Gonda, who had worked at Chobani since 2014, joined McDonald's in a global role.

MillerCoors responds to Bud Light in full-page 'New York Times' ad

MillerCoors responds to Bud Light in full-page 'New York Times' ad

The beer brand wants Americans to know the facts about its use of corn syrup.

Super Bowl scuffle: How the corn industry quickly responded to Bud Light's dis

Super Bowl scuffle: How the corn industry quickly responded to Bud Light's dis

The National Corn Growers Association wasn't laughing at the latest Bud Light ad on Sunday night.

Why a full-page 'WSJ' ad featured an open letter from a random New Jersey man

Why a full-page 'WSJ' ad featured an open letter from a random New Jersey man

Hint: Cause it was an ad from SAP.

Angry Birds gaming company Rovio appoints head of comms

Angry Birds gaming company Rovio appoints head of comms

Rovio Entertainment, the makers of Angry Birds, has appointed Jon Howard as head of communications and PR.

Breakfast Briefing: 5 things for PR pros to know Friday morning

Breakfast Briefing: 5 things for PR pros to know Friday morning

Fiji Water Girl is back; Facebook likely to face more state probes; How brands are celebrating Black History Month; and other news to know.

Hotwire global CEO: 'Clients should avoid arse covering, Aussie media is pretty snarky'

Hotwire global CEO: 'Clients should avoid arse covering, Aussie media is pretty snarky'

PRWeek recently sat down with Hotwire global CEO Barbara Bates for an hour to discuss all matters PR and the wider the industry. Here are a few of her pearls of wisdom and a video of what Hotwire gets up to when clients aren't around.

Breakfast Briefing: 5 things for PR pros to know Thursday morning

Breakfast Briefing: 5 things for PR pros to know Thursday morning

GCI makes two big hires; Brands leading social buzz ahead of Super Bowl; How Starbucks is preparing staffers for customers' Schultz questions; Facebook's PR crises not stopping growth.

Analysis

Ready or not, campaign scrutiny is coming to Starbucks

Ready or not, campaign scrutiny is coming to Starbucks

A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.

Johnson & Johnson tries to hold the line after baby powder exposés

Johnson & Johnson tries to hold the line after baby powder exposés

The pharma company has put on a full-court press in response to reports by Reuters and The New York Times.

Why PR is finally getting a promotion

Why PR is finally getting a promotion

Change can be good, but when it's rampant, stress is an opportunity for PR executives to be promoted even further.

'Facebook needs leadership reform and cannot PR its way out of lobbying mess' - experts warn

'Facebook needs leadership reform and cannot PR its way out of lobbying mess' - experts warn

Tech and crisis comms experts have warned that Facebook is no longer living up to its brand values and Mark Zuckerberg should step down as chairman and take responsibility for its latest PR disaster, rather than blaming comms.

For Amazon, the communications challenge is just beginning

For Amazon, the communications challenge is just beginning

The company's landmark HQ2 announcement is meeting headwinds, but experts see a net win for Amazon.

CEO Q&A

Columbia CEO spent $80k on WaPo ad because 'cavemen in D.C. don't use social media'

Columbia CEO spent $80k on WaPo ad because 'cavemen in D.C. don't use social media'

The retailer's chief Tim Boyle on why he is blasting the government shutdown.

A whole new ball game for Johnson Controls

A whole new ball game for Johnson Controls

CEO George Oliver dishes on the company's decision to take on the Pro Football Hall of Fame Village.

Breaking the habit: Omada CEO uses integrated approach to improve customer care

Breaking the habit: Omada CEO uses integrated approach to improve customer care

Sean Duffy, CEO and cofounder of Omada Health, is striving to be the 'operational innovator' of healthcare.

How the American Red Cross is weathering its biggest storm: blood shortage

How the American Red Cross is weathering its biggest storm: blood shortage

While the 137-year-old organization revamps logistically and financially, it battles another kind of disaster: a shortage in blood.

Entercom CEO: 'Radio is ripe for rediscovery' in era of disruption

Entercom CEO: 'Radio is ripe for rediscovery' in era of disruption

Radio can't tailor playlists or play Fortnite. A safe, carefully curated environment may be its saving grace.