Latest Corporate News

HBO's winter-cold response to Trump's 'Game of Thrones' tweet

HBO's winter-cold response to Trump's 'Game of Thrones' tweet

The White House really loves tweeting in the GoT font.

Target turns to Ketchum for new product, corp comms account

Target turns to Ketchum for new product, corp comms account

The retailer consolidated work handled by its other firms into the contract.

Golin UK corporate strategy chief to depart

Golin UK corporate strategy chief to depart

Golin UK head of corporate strategy Nick Bishop is to leave the agency after seven years.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Brands help Notre Dame, following fire; Omnicom Q1 2019 earnings; and other news to know.

Manifest appoints London and New York managing partners in leadership restructure

Manifest appoints London and New York managing partners in leadership restructure

Manifest has promoted Ali Maynard James and Jessica Becker to the new roles of managing partner at the agency's London and New York offices respectively, in a significant expansion of its leadership team, PRWeek can reveal.

Comedian Dave Gorman finds inspiration in Unilever's logo

Comedian Dave Gorman finds inspiration in Unilever's logo

The TV presenter poked fun at the CPG giant's hard-to-believe explanations of its logo elements, and then threw in some of his own.

Drink it in: 'Got milk?' wins PRWeek 2019 'One Shining Slogan' Bracket

Drink it in: 'Got milk?' wins PRWeek 2019 'One Shining Slogan' Bracket

Famous tagline for dairy industry downs 'Just do it' to take home title

Former Wells Fargo comms leader Oscar Suris joins Zeno Group

Former Wells Fargo comms leader Oscar Suris joins Zeno Group

Suris will lead crisis and C-suite work on behalf of the agency.

The PRWeek 2019 'One Shining Slogan' Bracket

The PRWeek 2019 'One Shining Slogan' Bracket

There have been a lot of memorable brand taglines over the years. Now, you get to decide what the most iconic one of them all is.

Lime appoints UK agencies for PR and e-scooters briefs

Lime appoints UK agencies for PR and e-scooters briefs

Recently launched electric mobility company Lime has appointed The PHA Group to handle PR and Headland to work on public affairs and an advocacy campaign for dockless e-scooters.

Lewington: 'Hanover plans to double in size in five years following sale'

Lewington: 'Hanover plans to double in size in five years following sale'

Hanover plans to double in size over the next five years and believes joining Montreal-based Avenir Global will unlock huge growth opportunities for the global agency, including in the Middle East.

Page Spring Seminar: Tony Cervone on how a crisis led GM to redefine itself

Page Spring Seminar: Tony Cervone on how a crisis led GM to redefine itself

After its ignition-switch crisis in 2014, the automaker made a bold declaration for the future.

Danone North America scoops up Gemma Hart to lead comms

Danone North America scoops up Gemma Hart to lead comms

Hart is set to leave her role as Anheuser-Busch's comms head on April 17.

Audi of America hands communications keys to Heineken's Tara Rush

Audi of America hands communications keys to Heineken's Tara Rush

Josephine Bertrams, previously global corporate and sustainability communications manager, assumed Rush's role at Heineken.

Entercom promotes Esther-Mireya Tejeda to SVP, head of corp comms

Entercom promotes Esther-Mireya Tejeda to SVP, head of corp comms

Tejeda is reporting to general counsel Andrew Sutor.

Electrify America plugs in Zeno-Compass team for AOR account

Electrify America plugs in Zeno-Compass team for AOR account

The Volkswagen subsidiary also brought on Eleven Inc. as its creative shop last month.

Netflix tops the list for best corporate reputation

Netflix tops the list for best corporate reputation

The only company with a worse standing than Facebook? The Trump Organization, according to the Reputation Institute.

Breakfast Briefing: LinkedIn's most desired companies to work for

Breakfast Briefing: LinkedIn's most desired companies to work for

They're almost all in Silicon Valley. (No wonder the rent's so high).

Inside the campaign to save the parks

Inside the campaign to save the parks

After the federal government shut down in January, the National Park Foundation was thrust into the spotlight, guided by chief of external affairs Robert Mathias.

Twitch alum Chase joins StreamElements as comms head

Twitch alum Chase joins StreamElements as comms head

Chase left his role as Twitch's longtime PR director in February.

Analysis

Experts to Boeing: Let the process play out

Experts to Boeing: Let the process play out

The company needs to cooperate with investigations, then communicate with customers and investors, and finally worry about the public, say experts.

Boeing 'lost control' of comms during turbulence and faces 'mounting crisis of confidence'

Boeing 'lost control' of comms during turbulence and faces 'mounting crisis of confidence'

Boeing's decision to ground its entire global fleet of 737 Max aircraft following new evidence from the fatal Ethiopian Airlines crash site underlines how the manufacturer has "lost control" of its crisis comms, experts in travel and crisis comms have said.

Beyond Momo: Why brands need to get ready for digital hoaxes

Beyond Momo: Why brands need to get ready for digital hoaxes

The Momo Challenge may be fake, but it presents real challenges to brands.

Ready or not, campaign scrutiny is coming to Starbucks

Ready or not, campaign scrutiny is coming to Starbucks

A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.

Johnson & Johnson tries to hold the line after baby powder exposés

Johnson & Johnson tries to hold the line after baby powder exposés

The pharma company has put on a full-court press in response to reports by Reuters and The New York Times.

CEO Q&A

Columbia CEO spent $80k on WaPo ad because 'cavemen in D.C. don't use social media'

Columbia CEO spent $80k on WaPo ad because 'cavemen in D.C. don't use social media'

The retailer's chief Tim Boyle on why he is blasting the government shutdown.

A whole new ball game for Johnson Controls

A whole new ball game for Johnson Controls

CEO George Oliver dishes on the company's decision to take on the Pro Football Hall of Fame Village.

Breaking the habit: Omada CEO uses integrated approach to improve customer care

Breaking the habit: Omada CEO uses integrated approach to improve customer care

Sean Duffy, CEO and cofounder of Omada Health, is striving to be the 'operational innovator' of healthcare.

How the American Red Cross is weathering its biggest storm: blood shortage

How the American Red Cross is weathering its biggest storm: blood shortage

While the 137-year-old organization revamps logistically and financially, it battles another kind of disaster: a shortage in blood.

Entercom CEO: 'Radio is ripe for rediscovery' in era of disruption

Entercom CEO: 'Radio is ripe for rediscovery' in era of disruption

Radio can't tailor playlists or play Fortnite. A safe, carefully curated environment may be its saving grace.