Latest Corporate News

HBO's winter-cold response to Trump's 'Game of Thrones' tweet

By Diana Bradley, April 18, 2019

The White House really loves tweeting in the GoT font.

Target turns to Ketchum for new product, corp comms account

By Thomas Moore, April 18, 2019

The retailer consolidated work handled by its other firms into the contract.

Golin UK corporate strategy chief to depart

By John Harrington, April 17, 2019

Golin UK head of corporate strategy Nick Bishop is to leave the agency after seven years.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

By Diana Bradley, April 16, 2019

Brands help Notre Dame, following fire; Omnicom Q1 2019 earnings; and other news to know.

Manifest appoints London and New York managing partners in leadership restructure

By Arvind Hickman, April 12, 2019

Manifest has promoted Ali Maynard James and Jessica Becker to the new roles of managing partner at the agency's London and New York offices respectively, in a significant expansion of its leadership team, PRWeek can reveal.

Comedian Dave Gorman finds inspiration in Unilever's logo

By Diana Bradley, April 10, 2019

The TV presenter poked fun at the CPG giant's hard-to-believe explanations of its logo elements, and then threw in some of his own.

Drink it in: 'Got milk?' wins PRWeek 2019 'One Shining Slogan' Bracket

By PRWeek staff, April 09, 2019

Famous tagline for dairy industry downs 'Just do it' to take home title

Former Wells Fargo comms leader Oscar Suris joins Zeno Group

By Thomas Moore, April 09, 2019

Suris will lead crisis and C-suite work on behalf of the agency.

The PRWeek 2019 'One Shining Slogan' Bracket

April 08, 2019

There have been a lot of memorable brand taglines over the years. Now, you get to decide what the most iconic one of them all is.

Lime appoints UK agencies for PR and e-scooters briefs

By Arvind Hickman, April 08, 2019

Recently launched electric mobility company Lime has appointed The PHA Group to handle PR and Headland to work on public affairs and an advocacy campaign for dockless e-scooters.

Lewington: 'Hanover plans to double in size in five years following sale'

By Arvind Hickman, April 05, 2019

Hanover plans to double in size over the next five years and believes joining Montreal-based Avenir Global will unlock huge growth opportunities for the global agency, including in the Middle East.

Page Spring Seminar: Tony Cervone on how a crisis led GM to redefine itself

By Thomas Moore, April 04, 2019

After its ignition-switch crisis in 2014, the automaker made a bold declaration for the future.

Danone North America scoops up Gemma Hart to lead comms

By Diana Bradley, April 04, 2019

Hart is set to leave her role as Anheuser-Busch's comms head on April 17.

Audi of America hands communications keys to Heineken's Tara Rush

By Diana Bradley, April 03, 2019

Josephine Bertrams, previously global corporate and sustainability communications manager, assumed Rush's role at Heineken.

Entercom promotes Esther-Mireya Tejeda to SVP, head of corp comms

By Sean Czarnecki, April 03, 2019

Tejeda is reporting to general counsel Andrew Sutor.

Electrify America plugs in Zeno-Compass team for AOR account

By Thomas Moore, April 03, 2019

The Volkswagen subsidiary also brought on Eleven Inc. as its creative shop last month.

Netflix tops the list for best corporate reputation

By Sean Czarnecki, April 03, 2019

The only company with a worse standing than Facebook? The Trump Organization, according to the Reputation Institute.

Breakfast Briefing: LinkedIn's most desired companies to work for

By Frank Washkuch, April 03, 2019

They're almost all in Silicon Valley. (No wonder the rent's so high).

Inside the campaign to save the parks

By Sean Czarnecki, April 03, 2019

After the federal government shut down in January, the National Park Foundation was thrust into the spotlight, guided by chief of external affairs Robert Mathias.

Twitch alum Chase joins StreamElements as comms head

By Sean Czarnecki, April 02, 2019

Chase left his role as Twitch's longtime PR director in February.

Analysis

Experts to Boeing: Let the process play out

By Sean Czarnecki, March 14, 2019

The company needs to cooperate with investigations, then communicate with customers and investors, and finally worry about the public, say experts.

Boeing 'lost control' of comms during turbulence and faces 'mounting crisis of confidence'

By Arvind Hickman, March 14, 2019

Boeing's decision to ground its entire global fleet of 737 Max aircraft following new evidence from the fatal Ethiopian Airlines crash site underlines how the manufacturer has "lost control" of its crisis comms, experts in travel and crisis comms have said.