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How to protect a brand amid misinformation
Executives from AI company Yonder provide practical tips for PR pros looking to respond to authentic and inauthentic online reputation attacks.
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Purpose is on the ballot, too
The many ways 2020 and this election cycle affects corporate purpose was the focus of this PRDecoded session with Precision’s Stephanie Cutter and CNBC’s Eamon Javers.
One year, three major challenges. How brands are changing in response
Social justice, the need for purposeful leadership and the coronavirus pandemic have all forced companies to rethink how they operate, say comms execs at PRDecoded.
Washington Football team hires Julie Andreeff Jensen as comms head
It's a newly created role at the football club, which rebranded this summer.
Google Analytics overhaul emphasizes machine learning and privacy
The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
The new philanthropy: Actions speak louder than words
Ford Foundation president Darren Walker and VP of global communications Michele Moore talk authenticity of purpose.
Scholastic’s Stephanie Smirnov joins Lippe Taylor
The veteran of Edelman and DeVries replaces Tracy Naden as chief engagement officer.
NBA’s Tish Carmona launches TikTok page with advice for nabbing a sports PR job
The strategic comms writer’s videos have already racked up more than 350,000 views.
10 PR pros weigh in on Tesla dissolving its comms team
Executives on whether Tesla blew a gasket.
PRSA calls Tesla dissolving its PR department ‘alarming’
“Disengagement is not a path to success,” the organization responds.
Tesla reportedly eliminates PR department
Reporters haven’t heard back from the electric car maker’s comms team in months.
Discount retailer Big Lots holds agency review
The company is planning to soon pick three finalists to pitch executives.
Ubisoft promotes communications head Tim Cummins
The video game company upped 10 comms staffers in all.
The Dialogue Project draws a map back to civility
Americans’ ability to discuss difficult issues is deteriorating, according to research conducted as part of the initiative.
General Mills reworks agency roster, brings on Golin, Select
Ketchum was General Mills’ incumbent agency. Golin will focus on external comms while Select works on internal storytelling.
Lowe’s hires BCW, Edelman alum Ben Boyd to lead communications
The retailer’s revenue jumped 30% in Q2 as consumers shifted spending to home-improvement projects.
Essentia Water makes CMO, corp comms SVP appointments
The brand named Zola Kane chief marketing officer and Kazumi Mechling SVP of corporate communications and strategic alliances.
Hyundai Motor America names Kate Fabian marcomms director
She'll oversee multicultural marketing, media strategy and national and regional dealer advertising.
Hilton places comms under new chief administrative officer Matthew Schuyler
Former EVP of global corporate affairs Katie Fallon has left Hilton for McDonald’s.
Teneo’s public affairs chief departs for social enterprise AI platform
Teneo’s co-head of public affairs, Emma Haselhurst, has left the agency to join Logically – a social enterprise that tackles misinformation – as its global director of comms and public affairs.
Analysis
Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting
The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.
‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
How United Airlines navigated a CEO transition during a pandemic
“We were facing our toughest crisis ever and working harder than ever with a margin for error smaller than ever – and having all that complicated by none of us being in the same place,” says CCO Josh Earnest.
How the US Chamber, National Restaurant Association and others are preparing for the new normal
Trade bodies are helping members get ready to reopen while keeping employees and customers safe.
How 5 toilet paper brands are responding to customer complaints on social media
Consumers are really letting brands know just how hard it is to find a roll.
CEO Q&A
UNCF CEO Michael Lomax on the college degree as an elevator for social mobility
COVID-19 and George Floyd’s death drove millions of dollars in donations to historically Black colleges, but United Negro College Fund CEO Michael Lomax says this is just the start.
How to build a reputation: An interview with Unilever's North American president Fabian Garcia
Having arrived at Unilever as an “outsider,” Garcia shares how purpose is leading the charge to action during the pandemic and toward fighting social injustice.
Ferrero CEO Paul Chibe dishes on great marketing, risk-taking and Star Trek
The marketing vet and Ferrero North America CEO discusses what he expects from his agencies and PR partners, as well as his company’s plans for U.S. growth.
Special Olympics CEO Mary Davis shares her goals for the organization
Davis wants to help people see the ability of her athletes.
Hims & Hers' CEO tackles stigma, shame and healthcare access
Since launching in 2017, the healthcare startup has been making waves with its innovative style and simple, impactful messaging
