Latest Corporate News
U.S. comms head Matt Ward to exit HSBC
Ward will be temporarily replaced by Katherine Amatrudo, HSBC’s VP of communications.
Aaron Radelet to depart Walgreens Boots Alliance after four years
Radelet will be replaced as CCO by Beth Leonard, chief corporate affairs officer at EmblemHealth.
Joele Frank sues Twitter over unpaid bills: Reuters
The PR firm is one of several parties that have taken legal action against Twitter since Elon Musk took over the social media platform last year.
Healthcare comms expert Steven Immergut dies at age 56
Immergut worked at Bayer and Pfizer, as well as the FDA during the Obama administration.
Puma and Trevor Project launch LGBTQ+ sports inclusion courses
The #ReformTheLockerRoom campaign offers online training for coaches, athletic directors and other sports leaders on best practices for creating welcoming environments for LGBTQ+ youth in sports.
Unilever marketing chief Conny Braams departs
Her replacement will be announced in due course.
Why flexibility is key to solving the nursing shortage crisis
Nurses shared why they’ve been leaving the profession in droves at the PRWeek Healthcare Conference + Awards.
Target removes trans-inclusive products from Pride lineup
The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.
Disney vs. DeSantis reveals 'wholesome' truths about brand purpose
Marketers can learn from Disney's actions about what it really means to have a purpose and the difference between actions and words.
QualTek enlists C Street Advisory after Chapter 11 filing
The infrastructure provider is looking to slash $307 million in debt.
WE report: Employee engagement key to long-term sustainability change
Clear internal and external communications are necessary to bridge the gap between executives and other employees, according to the agency research.
Bioré apologizes for TikTok influencer mentioning school shooting in ad
Bioré Skincare issued a statement on Saturday night apologizing for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived.
Power dynamics seesaw in penultimate Succession chapter
The cycle of abuse rears its ugly head at the HBO drama’s big funeral. Significant spoilers ahead.
Liquid Death CEO offers AriZona 'free marketing tip' after social media exchange
AriZona poked fun at Liquid Death’s ‘enema kit’ with musician Travis Barker.
Levick winds down; staffers move to Leidar
Leidar is opening offices in the U.S. for the first time, to be run by former Levick staffers.
Poison drips through on ‘Succession’ election night
America (doesn’t quite) decide. Significant spoilers ahead.
Vice Media to keep operating amid sale process
Publisher files for Chapter 11 bankruptcy and secures one buyer.
SharkNinja names Sarah McKinney global communications head
She’s worked at Aptiv, Walmart and Blackberry.
Can Linda Yaccarino solve Twitter's brand safety problem?
The media veteran will need to satisfy concerns about content moderation to attract advertisers back to the platform, communications executives say.
NBCU’s Linda Yaccarino named CEO of Twitter
Shortly after NBCUniversal announced its long-time ad chief, expected to lead the broadcaster’s Upfront presentation on Monday, would leave, she was named CEO of Twitter.
Analysis
‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
The 10 biggest communications lessons from the COVID-19 public health emergency
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
How The Wall Street Journal is rallying the media to keep Evan Gershkovich in the conversation
Media titans that are often at each other’s throats are pulling together to call for the detained reporter’s release.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
CEO Q&A
LiquidSpace CEO Mark Gilbreath on the hybrid work debate
Gilbreath describes the value of hybrid work and how companies can embrace it for a better future.
How Rec Room CEO Nick Fajt runs the digital room where it happens
Fajt powers the platform designed for virtual reality socializing to forge connections in real life.
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Aflac CEO Dan Amos on the value of creating a vision and sticking to it
The supplemental insurance company’s out-and-about duck mascot speaks to its brand and to philanthropy — with one voice.
Just Capital CEO Martin Whittaker believes good things will happen
Whittaker describes how business can turn idealism into purposeful reality.
Marx Realty CEO Craig Deitelzweig on remaking the workplace
Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.