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Latest Corporate News
A little grease? No problem. Domino's starts pizza box recycling education campaign
The pizza chain clarifies that greasy and cheesy boxes can still be recycled.
New head of corporate for Edelman APAC
The appointment was announced as longtime Edelman leader Amanda Goh left this month.
SWAT mentality will persist after COVID-19
Communications teams have led a change in culture at organizations that is a necessary and overdue disruption.
Tech giants team up to demand App Store changes
“Fortnite” maker, Spotify and 11 other companies want regulatory measures to address what they call unfairness in app marketplaces.
Norwegian Cruise Lines searches for North American AOR
The company issued an RFP as it looks to start sailing again.
Edelman announces new focus on ‘action communications’ and corporate affairs in wake of COVID-19 and Black Lives Matter
Richard Edelman, CEO of the world’s biggest PR firm, has launched a new mantra for his agency; challenging the comms sector and business in general to focus on action rather than words.
Facebook hires APCO’s Marc Johnson as VP, corporate comms
Johnson was most recently MD in APCO Worldwide’s New York office.
PwC moves marketing under CCO J.C. Lapierre
Her group also includes internal and external comms.
Stillhouse donates metal shutters to Gulf Coast hurricane victims
The Bacardi-owned spirits brand translates its signature stainless steel cans into hurricane relief support with its Unbreakable shutters initiative.
Johnson & Johnson urges patients not to delay healthcare due to COVID-19
J&J's medical devices unit is spearheading the campaign, My Health Can't Wait.
WPP names first global corporate affairs chief
WPP, the world’s biggest marketing services group, has hired its first ever global corporate affairs director with the aim of improving the firm’s reputation and highlighting its corporate purpose, PRWeek can reveal.
Diffusion named Facet Wealth consumer, corporate AOR
The firm will create data-driven content with a strong focus on media relations for the financial services company.
US greenlights TikTok-Oracle deal; fate now lies with China
Under the arrangement that has been waved through by President Donald Trump, ByteDance will create a new U.S.-headquartered company called TikTok Global that will be majority owned by U.S. investors.
Wells Fargo expands Barri Rafferty’s role to include marketing
The former Ketchum CEO joined Wells Fargo two months ago.
Cision names Abel Clark as CEO
Clark fills the spot of interim chief executive Brandon Crawley.
Annie Howell rejoins Crown Media Family Networks as CCO
It’s been more than five years since Howell was a comms EVP at the company.
Rebecca Chen joins Speakable as first marketing head
The startup creates digital activism tools.
Entercom’s corporate comms head Esther-Mireya Tejeda to step down
Entercom CMO Paul Suchman is taking over her role in the interim.
Boeing finalizes changes to comms function
The new communications leadership team consists of six VP-level leaders.
YouTube named most responsible social platform
However, there is still work to be done.
Analysis
Timeline of a crisis: Lack of transparency fuels unrest over Kenosha shooting
The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.
‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
How United Airlines navigated a CEO transition during a pandemic
“We were facing our toughest crisis ever and working harder than ever with a margin for error smaller than ever – and having all that complicated by none of us being in the same place,” says CCO Josh Earnest.
How the US Chamber, National Restaurant Association and others are preparing for the new normal
Trade bodies are helping members get ready to reopen while keeping employees and customers safe.
How 5 toilet paper brands are responding to customer complaints on social media
Consumers are really letting brands know just how hard it is to find a roll.
CEO Q&A
UNCF CEO Michael Lomax on the college degree as an elevator for social mobility
COVID-19 and George Floyd’s death drove millions of dollars in donations to historically Black colleges, but United Negro College Fund CEO Michael Lomax says this is just the start.
How to build a reputation: An interview with Unilever's North American president Fabian Garcia
Having arrived at Unilever as an “outsider,” Garcia shares how purpose is leading the charge to action during the pandemic and toward fighting social injustice.
Ferrero CEO Paul Chibe dishes on great marketing, risk-taking and Star Trek
The marketing vet and Ferrero North America CEO discusses what he expects from his agencies and PR partners, as well as his company’s plans for U.S. growth.
Special Olympics CEO Mary Davis shares her goals for the organization
Davis wants to help people see the ability of her athletes.
Hims & Hers' CEO tackles stigma, shame and healthcare access
Since launching in 2017, the healthcare startup has been making waves with its innovative style and simple, impactful messaging
