Latest Corporate News

Former CIA spokesperson Kali Caldwell joins Edelman

By Diana Bradley, May 22, 2018

Caldwell, also a veteran of Wells Fargo, joined the firm on Monday.

Would you take a gig as Kanye's publicist?

By Diana Bradley, May 22, 2018

Hey, if it doesn't kill you, it'll make you stronger.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

By Frank Washkuch, May 22, 2018

Starbucks explains its new guest policy, take two. Plus: Mark Zuckerberg is set to appear in front of European policymakers.

MSL's Salterbaxter hires Edelman veteran as MD while founders step back

By Sam Burne James, May 22, 2018

Salterbaxter, the social purpose and sustainability business of MSL, has hired a new MD while its founding duo have taken up advisory roles.

Royal Wedding a PR hit even though palace press team 'lost control'

By Sam Burne James, May 21, 2018

While the wedding of Prince Harry and Meghan Markle captivated millions on Saturday, the couple "may come to regret their aggressive approach" to press relations for some time, according to Royal comms experts.

UK tech giant ARM takes on new agency after a year with Allison+Partners

By Sam Burne James, May 21, 2018

The UK's largest tech firm ARM has ended its work with Allison+Partners and begun work with Bite Global, PRWeek has learned.

Rebecca Spicer named SVP of comms at Airlines for America

By Thomas Moore, May 18, 2018

She is set to join the group next month.

Are Uber's new softer spots changing your perception of the brand?

By PRWeek Staff, May 18, 2018

Or are you not convinced the company has turned over a new leaf?

Global Awards show strength of PR profession around world

By Steve Barrett, May 18, 2018

This week's PRWeek Global Awards winners and a taste of the bullish U.K. PR sector represent a welcome contrast to the relative stasis in the U.S.

Whole Foods comms head Brooke Buchanan exits

By Sean Czarnecki, May 17, 2018

The grocery chain's comms department is in the middle of a shakeup.

GDPR and direct marketing: an opportunity for PR and comms?

By Ian Griggs, May 17, 2018

The impact of GDPR on the direct marketing industry could present a huge opportunity for the PR and comms industry to meet clients' needs in a brave new world.

Sard Verbinnen hires Steven Balet as Strategic Governance Advisors MD

By Sean Czarnecki, May 16, 2018

Balet was most recently an MD at FTI Consulting.

Hotwire loses senior trio in US, Madrid and London

By Sam Burne James, May 16, 2018

Three senior figures have left Hotwire in recent months, including a high-profile recent US hire and one of its longest serving staffers in London.

PRWeek Global Awards 2018: winners revealed

By PRWeek staff, May 15, 2018

The best of the best in global PR and communications assembled in London tonight to find out who would take home the coveted trophies at the PRWeek Global Awards 2018.

Breakfast Briefing: Gap apologizes for t-shirt cartography

By Frank Washkuch, May 15, 2018

Plus: Quarterly results from Dentsu and hints about changes to the White House comms team.

Weber Shandwick UK head of corporate, financial and public affairs leaves after 21 years

By Sam Burne James, May 15, 2018

Jon McLeod, the chair of Weber Shandwick's UK corporate, financial and public affairs practice, as well as of its Manchester office, is leaving the company after putting in place various new hires in the areas he oversees.

Truscott Rossman contract with Michigan State University runs out

By Sean Czarnecki, May 11, 2018

Agency principal John Truscott will continue to provide support on a voluntary, as-needed basis.

Breakfast Briefing: Cisco pulls ads from YouTube

By Frank Washkuch, May 11, 2018

The systems-maker is the latest company to abandon the platform over brand safety concerns.

Rafael Nadal's comms man joins Pagefield to launch sports practice with British athletics legend among clients

By Sam Burne James, May 11, 2018

Benito Pérez-Barbadillo, the long-time PR manager for Rafael Nadal, is joining London's Pagefield as a consultant in a new sports division launching with several high-profile clients.

Brunswick retains BP role despite WPP 'preferred partner' deal with energy giant

By Sam Burne James, May 10, 2018

PRWeek has learned that WPP's announcement of an extension of its 20-year relationship with BP does not mean its non-WPP corporate agency, Brunswick, will be dropped.

Analysis

Why Apu doesn't have to be a problem for 'The Simpsons'

By Diana Bradley, April 27, 2018

The show, which has been on air since 1989, should evolve with viewer attitudes, say experts.

Crisis communicators give Zuckerberg high marks for testimony

By Sean Czarnecki, April 11, 2018

The Facebook CEO did not wilt during Tuesday's marathon Senate session.

The one easy way for brands to avoid the next political media controversy

By Chris Daniels, April 06, 2018

Disagree with a host's views? Don't advertise on his or her show in the first place, advise crisis comms experts.

Lessons brands should take away from Facebook's data privacy scandal

By Chris Daniels, March 30, 2018

The social media network's crisis is a reminder to brands to take a hard look at their own data collection practices and how they communicate about them, say experts.

PR pros: Mr. Zuckerberg, it's time to go to Washington (and Brussels)

By Sean Czarnecki, March 21, 2018

The CEO's absence from public view since the Cambridge Analytica story broke on Friday has created a leadership vacuum at a time of crisis for Facebook.

CEO Q&A

How Mogul's statue of a vagina on the White House lawn launched #ReadMyLips

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