Executives from AI company Yonder provide practical tips for PR pros looking to respond to authentic and inauthentic online reputation attacks.
The many ways 2020 and this election cycle affects corporate purpose was the focus of this PRDecoded session with Precision’s Stephanie Cutter and CNBC’s Eamon Javers.
Social justice, the need for purposeful leadership and the coronavirus pandemic have all forced companies to rethink how they operate, say comms execs at PRDecoded.
It's a newly created role at the football club, which rebranded this summer.
The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
Ford Foundation president Darren Walker and VP of global communications Michele Moore talk authenticity of purpose.
The veteran of Edelman and DeVries replaces Tracy Naden as chief engagement officer.
The strategic comms writer’s videos have already racked up more than 350,000 views.
Executives on whether Tesla blew a gasket.
“Disengagement is not a path to success,” the organization responds.
Reporters haven’t heard back from the electric car maker’s comms team in months.
The company is planning to soon pick three finalists to pitch executives.
The video game company upped 10 comms staffers in all.
Americans’ ability to discuss difficult issues is deteriorating, according to research conducted as part of the initiative.
Ketchum was General Mills’ incumbent agency. Golin will focus on external comms while Select works on internal storytelling.
The retailer’s revenue jumped 30% in Q2 as consumers shifted spending to home-improvement projects.
The brand named Zola Kane chief marketing officer and Kazumi Mechling SVP of corporate communications and strategic alliances.
She'll oversee multicultural marketing, media strategy and national and regional dealer advertising.
Former EVP of global corporate affairs Katie Fallon has left Hilton for McDonald’s.
Teneo’s co-head of public affairs, Emma Haselhurst, has left the agency to join Logically – a social enterprise that tackles misinformation – as its global director of comms and public affairs.
The escalation of turmoil in Kenosha is the latest instance of social unrest triggered by law enforcement.
‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
“We were facing our toughest crisis ever and working harder than ever with a margin for error smaller than ever – and having all that complicated by none of us being in the same place,” says CCO Josh Earnest.
Trade bodies are helping members get ready to reopen while keeping employees and customers safe.
Consumers are really letting brands know just how hard it is to find a roll.
COVID-19 and George Floyd’s death drove millions of dollars in donations to historically Black colleges, but United Negro College Fund CEO Michael Lomax says this is just the start.
Having arrived at Unilever as an “outsider,” Garcia shares how purpose is leading the charge to action during the pandemic and toward fighting social injustice.
The marketing vet and Ferrero North America CEO discusses what he expects from his agencies and PR partners, as well as his company’s plans for U.S. growth.
Davis wants to help people see the ability of her athletes.
Since launching in 2017, the healthcare startup has been making waves with its innovative style and simple, impactful messaging