Latest Corporate News

Study finds far fewer optimistic employees at large PR firms

By Thomas Moore, October 17, 2018

PR staffers are generally happy with their work, but there is more angst at larger companies.

Breakfast Briefing: Netflix rebounds with eye-popping Q3 user numbers

By Frank Washkuch, October 17, 2018

Plus: YouTube outage; More financial CEOs flee 'Davos in the Desert'; Facebook sued by advertisers.

Office Depot appoints BCW as PR AOR

By Sean Czarnecki, October 17, 2018

The assignment comes on the heels of BCW holding company WPP winning wider marketing AOR duties for the office supplies specialist.

Breakfast Briefing: 6 things for PR pros to know on Tuesday morning

By Diana Bradley, October 16, 2018

Omnicom Group's Q3 earnings; Microsoft cofounder Paul Allen dies; Mrs. America's CEO accused of racism by four former contestants; and other news to know Tuesday morning.

Bellwether Survey: PR pros need stronger marketing skills

By Thomas Moore, October 16, 2018

PRWeek and BU's first Bellwether Survey came under the microscope at a panel to kick off Communications Week 2018.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

By Diana Bradley, October 15, 2018

Duchess Meghan Markle and Prince Harry expecting first child; Sears files for bankruptcy; JPMorgan CEO and Ford Motor Chairman walk away from "Davos in the desert."

Sector has seat at table as PRWeek U.S. turns 20

By Steve Barrett, October 12, 2018

After two decades of existence in the U.S., PRWeek is pleased to report that the communications profession has earned its share of influence with CEOs and C-suite executives.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

By Frank Washkuch, October 12, 2018

U.S. companies walk away from 'Davos in the desert'; Sorrell hints he's close to S4 deal no. 2; Facebook deletes 800 fake news accounts.

Study: Google has the best reputation for corporate responsibility in the world

By Sean Czarnecki, October 11, 2018

Walt Disney Company comes in second, with The Lego Group behind it, according to a Reputation Institute survey.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

By Diana Bradley, October 11, 2018

Mitsubishi Motors North America sticks with The Brand Amp; How brands are celebrating #DayoftheGirl; Trump mocks #MeToo.

Mitsubishi Motors North America sticks with The Brand Amp for PR work, following review

By Thomas Moore, October 11, 2018

The Brand Amp has been the automaker's PR AOR since 2015.

Ogilvy veteran Robert Mathias to lead National Park Foundation comms

By Thomas Moore, October 10, 2018

He was previously North America CEO at Ogilvy PR.

More change on Twitter's comms team, with four hires

By Diana Bradley, October 09, 2018

The platform's comms function has been racked with turnover over the past two years.

Kekst, CNC combine

By Sean Czarnecki, October 09, 2018

The new entity will be co-led by Kekst CEO Jeremy Fielding and CNC chief executive Bernhard Meising.

Breakfast Briefing: Five things for PR pros to know on Tuesday morning

By Thomas Moore, October 09, 2018

Former Trump comms director Hicks heads to Fox. Plus is it the end of the Papa john's ordeal? And Kanye will visit the White House. Again.

Breakfast Briefing: Elon Musk mocks the SEC

By Frank Washkuch, October 05, 2018

Plus: Brett Kavanaugh pens an op-ed for the 'WSJ' editorial page; Goodbye, Tronc.

ICF joins ranks of business consultancies acquiring marketing agencies

By Daniel Farey-Jones, Campaign, October 04, 2018

Creative and experiential agency We Are Vista has been bought by ICF.

PRSA Foundation book to inspire PR students of color

By Thomas Moore, October 04, 2018

5 questions for PRSA Foundation president Judith Harrison on the initiative.

What inclusion looks like

By Sean Czarnecki, October 03, 2018

While D&I initiatives have been rolled out across corporations and agencies, what the end result should look like is another matter, said experts at an Advertising Week panel.

American Dairy Products Institute brings on Padilla, FoodMinds for multiyear campaign

By Diana Bradley, October 03, 2018

The push will remind consumers of the values and benefits of dairy proteins.

Analysis

From the campaign trail and the White House to the private sector

By Thomas Moore, October 12, 2018

Lessons learned from top communicators: There's more time to think -- and have a life outside work -- but harder to get your message out.

What Adobe's acquisition of Marketo means for PR

By Sean Czarnecki, September 28, 2018

Adobe has bolstered its platform, but the company and its competitors have still not added significant comms capabilities.

Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?

By Ian Griggs, September 06, 2018

The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm. But is Read a thoughtful and safe pair of hands or a dull accountant with little in the way of leadership skills?

Elon Musk's troublesome tweets shouldn't stop other CEOs from using social

By Sean Czarnecki, August 31, 2018

PR pros and clients still want CEOs on social, despite other execs' pitfalls.

Biannual reporting proposal divides IR pros

By Chris Daniels, August 24, 2018

Should President Donald Trump's suggestion that public companies report earnings every six months come to pass, financial comms pros say it would result in a significant shift of the IR function's workload.

CEO Q&A

How the American Red Cross is weathering its biggest storm: blood shortage

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