The Consumer Beat with Lindsay Stein

Lindsay Stein is PRWeek's senior reporter covering consumer marketing trends. Each week she shares her take on a major news story or issue in the sector. Contact Lindsay at

Sprint CEO Claure takes Verizon down a peg following Twitter burn

Sprint grabs Verizon's former pitchman prompting Verizon to tweet tales of stolen customers and better service.

What other brands can learn from Cheerios' transparent, direct recall response

Cheerios wasted no time getting information out across various platforms.

Seraj Bharwani, Visible Measures; Ritu Trivedi, AOL; Chris Perry, Weber Shandwick; Joe McCambley, The Wonderfactory

What I learned at Advertising Week: How to improve branded content

Brands are getting better at creating content. Next, they need to collaborate.

Photo from Oculus Facebook page

6 ways virtual reality can bring brands to life

Now is the time for brands to dive into virtual reality to engage, entertain, and educate consumers.

Doritos' rainbow makeover is pretty and prolific

The LGBT-supporting effort took traditional and social media by storm this week.

If you thought Millennials were different, wait for Gen Z

Generation Z is diverse, independent, knowledge-craving, and socially savvy, yet channel selective.

Poll: Are concussions still a cloud over the NFL's reputation?

Cast your vote in PRWeek's latest poll.

Abernathy MacGregor assists Wen with hair-loss controversy

Wen says there is "no scientific evidence" to support any claims that its products are causing hair loss.

Watch out Nike: Under Armour is coming to get you

Under Armour's latest campaign will propel the brand one step closer to rival Nike.

KFC's quirky Colonel Sanders effort will build brand affinity

The revamped colonel campaign is grabbing consumer attention and generating brand buzz.

Diet Pepsi digital ad

Aspartame-free variant won't keep the fizz in Diet Pepsi

Doubts about artificial sweeteners could derail soda brand before it has a chance to regain its former sparkle.

Silicon Valley Honda Accord launch accelerates tech-auto crossover

Honda revealed its 2016 Accord and R&D facility in the tech hub of Silicon Valley.