Latest Consumer News
Ulta Beauty hires Hunter to handle consumer media relations
The beauty retailer also works with Zeno Group with both firms serving as AOR.
Vegan hair care brand Better Natured brings on CRC as AOR
CRC was acquired by 360PR+ last year.
World’s 50 Best Restaurants expands to US market with Finn Partners
The firm’s New York luxury travel and lifestyle team will spearhead work on the expansion.
‘People got up in arms’: The inside story on A&W’s tweet parodying M&M’s
Who would get mad about a bear mascot wearing jeans? Turns out, a lot of people.
Twitter improves brand safety parameters as ad revenue craters
New integrations with DoubleVerify and Integral Ad Science, initiated prior to Elon Musk’s takeover, allow brands to monitor the Tweets their ads run adjacent to.
M&M’s spokes candy controversy is a Super Bowl stunt
Mars Wrigley confirms mascots aren’t going anywhere.
Boll & Branch names Diffusion AOR
Small Girls PR was the incumbent on the account.
The Female Quotient partners with The Sway Effect
It’s the first time equity-focused organization The Female Quotient has named an agency partner.
William Shatner lends his ears — and voice — to HearingLife
The ‘Star Trek’ star has spoken about his hearing disorder for more than a quarter-century.
What’s your take on M&M’s replacing its spokescandies with Maya Rudolph?
The brand thought the spokescandies were too “polarizing.”
Global CCO Rosanna Fiske exits Royal Caribbean Group
Fiske said on LinkedIn that she is “blessed to push pause — to reflect, evaluate, rest and renew.”
Ulta Beauty hires Michelle Crossan-Matos to lead marketing
Crossan-Matos was Samsung Electronics America’s chief marketing, citizenship and comms officer.
H&M goes virtual with immersive Roblox experience
The game was created in partnership with Dubit.
Strava promotes Brian Bell to VP of global communications, social impact
Bell has worked at the app for athletes since May 2021.
Planters wants a few recent grads to be brand ambassadors — and drive a nut-shaped car
The brand is hiring recent college graduates to represent the company on social media while driving a huge nut-shaped car around the country.
Measurement, Netflix and Web3: Brand and agency hot takes from CES 2023
Watch marketing leaders from Pinterest, Razorfish and Mediahub deliver the low-down on day two of the consumer tech conference.
Ex-Twitter exec Joseph Nuñez joins Brightcove
Nuñez left Twitter in November following Elon Musk’s takeover and the mass layoffs that ensued.
First Look: Zocdoc tells patients to Get a Doctor Who Gets You
The U.S. is experiencing a significant physician shortage, but the issue of compatibility during an appointment is an additional challenge altogether.
Doritos returns to Super Bowl for 23rd year with TikTok competition
The brand’s Super Bowl spot will feature one celebrity and a Doritos fan selected through a TikTok challenge.
360PR+ acquires Powers Brand Communications
360 expands its reach to Philadelphia in its second acquisition.
Analysis
The Super Bowl rapid response war room is back, with a virtual twist
Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.
Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.
Struggling to monetize on Reels, creators look to Shorts and TikTok
Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.
To reach diverse audiences, game developers must transform from within
PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.
Kim Kardashian, crypto, PR and a $1.3m fine
Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.
CMO Q&A
Tim Szonyi steers Stoli’s rapid rebrand
Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.
Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever
McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.
How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.
Subway CMO Carrie Walsh unwraps the company's recent changes
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
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