Latest Consumer News

How hubris took down the Fyre Festival

How hubris took down the Fyre Festival

"Don't get cocky," says event's former social media and brand creative director.

APCO Worldwide expands MENA presence in Bahrain

APCO Worldwide expands MENA presence in Bahrain

Brad Staples, CEO of APCO Worldwide, said the new MENA base would strengthen the company's presence in "this critical region".

Expo 2020 Dubai releases Lionel Messi PR campaign

Expo 2020 Dubai releases Lionel Messi PR campaign

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.

Brands and influencers pay tribute to Grumpy Cat

Brands and influencers pay tribute to Grumpy Cat

A cat with a surly expression became world-famous in its short seven years.

The only way is ethics

The only way is ethics

Recent developments involving Bayer, Delta Air Lines and BrewDog only serve to confirm the tricky waters PR pros in all areas of the industry must navigate in their daily practice.

Vita Coco may now forever be known as the 'pee jar' brand

Vita Coco may now forever be known as the 'pee jar' brand

Before firing off a tweet, a brand should consider the wider implications.

A stunt too far? Vita Coco responds to Twitter troll by posting jar of pee pic

A stunt too far? Vita Coco responds to Twitter troll by posting jar of pee pic

Vita Coco told media outlets that there is real pee in the jar.

These companies are focusing on people with disabilities

These companies are focusing on people with disabilities

Thursday is Global Accessibility Awareness Day.

'Game of Thrones' actors tout SodaStream's eco-friendly message

'Game of Thrones' actors tout SodaStream's eco-friendly message

Three characters from the HBO hit show are starring in the brand's latest ad.

Padres to Madres and back: How the MLB team temporarily lost its Twitter handle

Padres to Madres and back: How the MLB team temporarily lost its Twitter handle

Twitter was to blame for the confusion, the team said.

Keith Weed unveiled as investor in influencer marketplace Tribe

Keith Weed unveiled as investor in influencer marketplace Tribe

The platform meets the needs of marketers requiring ever-more content without enjoying growing budgets, the former Unilever CMO says.

'The Dog That Changed Me': Why Pedigree launched a podcast that's not just for pups

'The Dog That Changed Me': Why Pedigree launched a podcast that's not just for pups

The brand is shining a spotlight on adoption with celebrities' personal stories.

The Body Shop appoints retained global comms agency for purpose-driven work

The Body Shop appoints retained global comms agency for purpose-driven work

The Body Shop has hired One Green Bean as its retained global communications agency with a remit to drive global PR strategy and creative delivery across more than 60 markets, PRWeek can reveal.

Blue Moon beer, meet Blue Moon lunar lander

Blue Moon beer, meet Blue Moon lunar lander

The beer brand's marketing team didn't space out on a response plan. It created a special keg.

Issa PR boss launches transatlantic cultural brand marketing agency

Issa PR boss launches transatlantic cultural brand marketing agency

Former Edelman director and founder of Issa PR, Viet N'Guyen, has launched a "culturally defining brand marketing agency" called Subculture, PRWeek can reveal.

Philip Morris International suspends iQOS influencer campaigns

Philip Morris International suspends iQOS influencer campaigns

Philip Morris International has suspended the use of influencers to promote its iQOS heated tobacco products after it emerged that an iQOS ambassador was younger than 25 - the minimum age its own policies prescribe for influencer marketing campaigns.

'I'm baby': The story behind Archie Comics' response to the royal news

'I'm baby': The story behind Archie Comics' response to the royal news

The pressure was really on the brand's social media team Wednesday.

Breakfast Briefing: 6 things for PR pros to know on Thursday morning

Breakfast Briefing: 6 things for PR pros to know on Thursday morning

Home Depot ups Stephen Holmes to comms head; Diversity Distinction in PR Awards; and other news to know.

Communications across Huntsworth group perform 'ahead of expectations'

Communications across Huntsworth group perform 'ahead of expectations'

Grayling, Red and Citigate owner Huntsworth says its communications arm has traded "ahead of expectations" so far in 2019, with the UK business singled out for its "strong" performance.

Cadillac puts MSL in driver's seat as PR AOR

Cadillac puts MSL in driver's seat as PR AOR

Kovert Creative was the incumbent on the account.

Analysis

Ice and fire: What worked and what didn't in Game of Thrones brand activations

Ice and fire: What worked and what didn't in Game of Thrones brand activations

Not every stunt related to the HBO hit can win the Iron Throne.

Why mental health advocates are backing Burger King's Unhappy Meals

Why mental health advocates are backing Burger King's Unhappy Meals

Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.

People are misspelling brand hashtags, and it's only going to get worse

People are misspelling brand hashtags, and it's only going to get worse

Adventures in real-time hot takes and social media phenomena.

Experience is king at the New York Auto Show

Experience is king at the New York Auto Show

Car companies are hosting more shows at their own venues, but those events can't capture the scope of an auto show, experts say.

Experts: MillerCoors' lawsuit over Anheuser-Busch corn syrup ads is a step too far

Experts: MillerCoors' lawsuit over Anheuser-Busch corn syrup ads is a step too far

The two brewing companies should reconcile their differences, say PR pros.

CMO Q&A

Burger King's global CMO: 'We love ideas that are different'

Burger King's global CMO: 'We love ideas that are different'

When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.

Noom goes to war with industry titan Weight Watchers

Noom goes to war with industry titan Weight Watchers

The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.