Unilever is trialing a new agency model which will see creative agency talent within a holding group integrated into a single team.
The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.
The hire will expand the photo-sharing app's visual storytelling and voice.
A country made of trash, a swearing chicken chain, and other winning campaigns that caught our eye this year.
The Bartle Bogle Hegarty co-founder sat down with Financial Times' global media editor Matthew Garrahan at Cannes.
Craig Buchholz has been named the CPG giant's first chief communications officer in six years; new roles for Damon Jones, Kelly Vanasse, and Nadia Viva.
KFC's We're Sorry print campaign by Mother after its chicken shortage led to it closing several U.K. outlets has won a gold Cannes Lion in the Print & Publishing category.
Aside from the PR Lions, six other shortlists have been published at Cannes today and there is a place for comms agencies on three of them.
She has replaced Glenn Lehrman in the role.
Arby's broke two Guinness World Records to promote its Coke partnership.
But that could change if consumers see companies as complicit in data abuse.
Unilever CMO Keith Weed will announce a range of new commitments from the consumer goods giant, including not working with influencers who buy followers.
Arnold guided Chipotle's crisis comeback following its 2015 e. Coli outbreak.
Panelists at the WhipSmart 2.0 conference had a message for brands: Stay in your socially conscious lane and be authentic.
She is reporting to New York GM Ephraim Cohen in the new role that spans both consumer and global brand marketing.
Use of social media to consume news has fallen for the first time in key markets after years of continuous growth, according to a new report by the Reuters Institute for the Study of Journalism.
IHOP is now IHOb, for a limited time only. But its CMO says not to expect a sequel to the blockbuster campaign.
Amanda Silverman, Meredith O'Sullivan Wasson, and Sarah Levinson Rothman are breaking off to form The Lede Company.
Focus Brands wants its social media managers to specialize in working on one brand apiece.
The self-driving car tech company is Landis Communications' biggest client.
Sure, IHOP got lots of attention this week when it (temporarily) rebranded as IHOb. But experts questioned the long-term benefits of the "rebrand."
Corporate communicators and former colleagues of the outgoing Starbucks chairman discuss why they think he should run for president.
Home Depot, Wal-Mart, and Jack Daniel's are among the brands tapping into the podcast boom for the first time to reach niche audiences.
Getting to know the leagues, teams, players, and fans is critical to success.
Influencers are finding fertile ground on new platforms with unconventional -- and creator-friendly -- payment models.
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.
Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world around them.
Oath's CMO talks to Diana Bradley about how the company got through its widely mocked rebrand and plans for 2018
Thalberg talks to PRWeek about Taco Bell weddings and the chain's recent partnerships with Lyft and Forever 21.