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Latest Consumer News
Michael Kaye named marketing, comms lead for newly launched Archer dating app
Astrsk PR is working with the dating app for queer men.
Kelli Richardson Lawson on the long journey to finding real purpose
The executive and agency founder talked about how life’s challenges resulted in her starting a business and launching purpose-based entrepreneurial activities.
Aaron Radelet to depart Walgreens Boots Alliance after four years
Radelet will be replaced as CCO by Beth Leonard, chief corporate affairs officer at EmblemHealth.
Unilever marketing chief Conny Braams departs
Her replacement will be announced in due course.
Taylor Swift mania pays off for Gillette Stadium’s social media team
How the venue communicated with Swifties during the superstar’s three-show set.
Target removes trans-inclusive products from Pride lineup
The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.
Here are America’s most trusted brands, according to Morning Consult
Six brands made repeat appearances on the business intelligence company’s top 10 list.
KWT Global adds three to global leadership team
All three new appointments are leading areas of the firm.
Liquid Death CEO offers AriZona 'free marketing tip' after social media exchange
AriZona poked fun at Liquid Death’s ‘enema kit’ with musician Travis Barker.
Crocs launches interactive AR game experience with Minecraft
The unique gaming campaign, produced by Gravity Road, launched this week.
FleishmanHillard promotes Mitch Germann to global MD of retail, sports and lifestyle
Germann previously served as senior partner in the San Francisco office leading the consumer brand team.
St. Jude campaign says you can Have More in Memphis
The pediatric healthcare organization recently unveiled its promotional campaign highlighting Memphis and the surrounding metropolitan area.
Do you have a beef with the Wienermobile's new name?
It’s now the ‘Frankmobile.’
What’s the best time to post on social media? The answer has changed since just last year
Sprout Social’s 2023 Best Times to Post on Social Media report shows that consumer behavior has shifted a lot in one year.
SharkNinja names Sarah McKinney global communications head
She’s worked at Aptiv, Walmart and Blackberry.
PR pros remember ‘queen of the mommy bloggers’ Heather ‘Dooce’ Armstrong
The pioneering blogger died this week at age 47.
Anheuser-Busch: ‘No truth’ to report Bud Light fired agency responsible for Dylan Mulvaney partnership
The brewer was said to have told beer distributors last week that it fired a ‘third-party ad agency.’
Meet Gamer Jack: Jack in the Box hires head Twitch creator
Fans will get mystery boxes as part of the celebration.
Solidcore brings on Golin as PR, influencer marketing AOR
The brand recently celebrated its 100th studio opening.
MLB Network’s Sarah Langs pitches fans on #FistBumps4ALS campaign
Sarah Langs started #FistBumps4ALS on social media to raise money for ALS research.
‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
Meta’s Reels is building a home for TikTok refugees
Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.
Tim Szonyi steers Stoli’s rapid rebrand
Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.
Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever
McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.
How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.
Subway CMO Carrie Walsh unwraps the company's recent changes
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
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