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Latest Consumer News
A shellebration turns salty: Why #BlockMrPeanut is trending
An unexpected reaction came after Baby Nut became Peanut Jr.
Newell Brands brings on EP+Co after virtual pitch
Newell Brands’ portfolio includes Sharpie, Rubbermaid and Yankee Candle.
P&G hikes adspend 8% to $7.33bn in first increase for four years
The $575m extra is the first annual boost since 2016.
MSL sets up shop in New Zealand
Publicis Groupe names Isobel Kerr-Newell, formerly head of PR and social for Saatchi & Saatchi New Zealand, as MSL's MD in the market.
Peloton names Dara Treseder head of global marketing, communications
The fitness brand is reorganizing its marketing structure.
Got Milk? returns to advertising with spots by Weber Shandwick
National milk board uses found footage and influencers for spots that will air on broadcast and digital -- including a TikTok challenge with Olympic swimmer Katie Ledecky.
As TikTok works on US troubles, it now faces a ban in Pakistan
The embattled video-sharing app has been issued a final warning by the Pakistan government, as it explores several moves to appease concerns in the US.
H+K Strategies and BCW merge in Korea
The two businesses will operate under a combined H+K branding.
Zeno wins Hyatt Hotels international AOR account
Hyatt also hired Maverick Creative and Gagen MacDonald.
StockX hires Mitzi Emrich as VP of marketing
The ecommerce platform also hired a CCO late last year.
P&G commits to becoming carbon neutral this decade
Company is partnering with Conservation International and WWF.
Black advertising employees report 'unsafe' work environments, survey reveals
Report asked U.K. and U.S. professionals how the industry is responding to Black Lives Matter.
Why Popeyes stalked pizza delivery drivers
The fast food chain conducted an experiment in Portland, Oregon.
Medtech company GN Hearing chooses global agency of record
Hill+Knowlton Strategies (H+K) has won the global agency of record mandate for international hearing aid manufacturer, GN Hearing.
New Ad Council spot aims to scare you into not driving high, horror movie-style
The horror movie-themed spot is Vox Creative's first TV commercial.
Wendy’s dedicates Twitter account to Thurgood Marshall College Fund
The partnership comes after the chain said it would use the account to “amplify Black voices,” but some social media users thought the promise was disingenuous.
Facebook tweaks content policies as Diageo, Starbucks and Levi's join ad boycott
Mark Zuckerberg prohibits wider range of hateful content in ads, will label controversial posts deemed 'newsworthy' and wants to ban more posts spreading voter disinformation.
Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020
More than 90 marketers have paused their Facebook ads for the month of July or longer.
JM Smucker slowed down chunky peanut butter production and prioritized smooth amid COVID pantry-loading
The case of chunky Vs smooth is officially closed.
Documentary about Burger King’s creepy, plastic-headed mascot airs at Cannes Lions Live
Fernando Machado and Rob Reilly created the film.
Analysis
This year’s back-to-school campaigns are going to look a lot different
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
How Animal Crossing became a PG paradise for brands
Brands that normally wouldn’t touch video game activations are finding a virtual home.
How 5 toilet paper brands are responding to customer complaints on social media
Consumers are really letting brands know just how hard it is to find a roll.
How Wendy’s, Denny’s and Steak-umm are approaching Twitter amid a pandemic
Is there still an appetite for brands’ bizarre, snarky and sassy personalities as the world copes with COVID-19?
Why QSR brands top the social media food chain
And the "nugget" other industries can take away from their success.
CMO Q&A
PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
Ready for a close-'pup': The exec making your pet Insta-friendly
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
After the 'corntroversy': An interview with Michelle St. Jacques
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
Courage under fire: an interview with GSK CMO Amardeep Kahlon
GSK brands lean into risk and seize cultural moments to stay on top of their game.
