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Latest Consumer News
Bessemer Venture Partners hires Shannon Brayton as first CMO
The tech-sector veteran will lead marketing and communications at the venture capital firm.
Procter & Gamble reports lowest organic profit growth in six quarters
The maker of Tide and Pampers sees pandemic habits persisting, as it reports strong growth from its fabric and home-care unit. But increased costs slowed organic earnings.
Vans hires Kristin Harrer as global CMO
Harrer moves to the footwear and apparel brand from Dollar Shave Club.
Sierra Nevada Brewing Company names Golin as US AOR
The firm is working on creative campaigns for product launches this spring.
Turkish Airlines takes relationship with Finn Partners global
The firm has been its agency partner in the Americas since 2017.
New York legalized recreational marijuana — now what?
Cannabis brands need to keep purpose at the forefront of their messaging.
Carl’s Jr. lets plant-based meat take over its menu
The brand is partnering with Beyond Meat for its Earth Day campaign.
12 brands react to McDonald’s BTS Meal reveal
Wait, are brands actually being nice to each other? It could be a Twitter first.
Countdown to Tokyo Olympics: Team USA campaigns approach starting line
The games are less than 100 days away.
IHOP lets bacon ‘speak for itself’ on Clubhouse
Clubhouse users can listen to bacon frying all day long on Tuesday.
Why CarMax and Dunkin’ want you to ‘do donuts’
Olympic ice skater Adam Rippon and actress Busy Philipps (pictured) are getting involved on Instagram.
Aura Frames launches Do It for the Gram contest for senior influencers
The campaign celebrates senior women for Mother’s Day.
Pepperidge Farm’s Goldfish brand challenges NBA players on TikTok
TikTokers are encouraged to beat NBA star Boban Marjanovic’s record of holding 301 crackers in one hand.
Cannabis streaming service sets debut date, program slate
Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.
Gannett hires Lark-Marie Antón to lead comms
Antón was previously Aura’s chief communications officer.
Impossible Foods hires Apple alum Steve Turner to lead marketing
The brand launched its first national advertising campaign last week.
Impossible Foods refocuses comms, brings on boutique Mighty as agency partner
Mighty was the smallest agency pitching for Impossible Foods’ PR contract in a review. The company also brought on PublicRelay for analytics.
How Good Humor is spreading the word about its new, RZA-created jingle
The brand is giving away 100 music boxes to ice-cream truck drivers.
Former Outcast CEO Alex Constantinople joins Zendesk as CMO
Constantinople had been Outcast's CEO for more than a decade.
Atlantic Broadband taps Wye Communications as part of Stagwell integrated team
Wye is working alongside shops including Kettle and Rhythm.
Analysis
Journalism’s future or passion project? Breaking down the world of Substack
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Rewriting the playbook each week: Brands get ready for an unprecedented NFL season
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
This year’s back-to-school campaigns are going to look a lot different
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
CMO Q&A
Conagra's DeLu Jackson uses data to deliver
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Love in the time of COVID: The Knot's CMO on weddings during the pandemic
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Dole CMO Rupen Desai on the intersection of personal and company purpose
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
