Latest Consumer News

What does Gen Z want from brands? One agency asked its own interns

What does Gen Z want from brands? One agency asked its own interns

Day One Agency hosted a panel with in-house Gen Zers to get their POV.

When pop-ups go wrong: NYPD shuts down AriZona Iced Tea-Adidas activation

When pop-ups go wrong: NYPD shuts down AriZona Iced Tea-Adidas activation

If you're going to do a pop-up shop, make sure to have enough tickets to go around.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Sitting down with Philip Morris International's Marian Salzman; Panicking because you downloaded FaceApp?

Move over Millennials: Generation X is coming for your avocados

Move over Millennials: Generation X is coming for your avocados

Avocados From Mexico targets older people in its new marketing.

The story behind Secret's gender-pay-gap-tackling USWNT donation

The story behind Secret's gender-pay-gap-tackling USWNT donation

The P&G deodorant wants to inspire other sponsors to action.

Justin Bieber may have resurrected a summer treat of yore: Double Pop

Justin Bieber may have resurrected a summer treat of yore: Double Pop

Popsicle is strongly hinting it could bring back the double-sized summertime treat.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

The biggest challenge for TikTok's global marketing head; Taco Bell + T-Mobile = T-MoBell.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Little green tweets: 8 brands that tried to abduct the 'Area 51 raid'

Little green tweets: 8 brands that tried to abduct the 'Area 51 raid'

No opportunity is too alien for some brands.

Ex-Premier League corp comms head signed by Concacaf

Ex-Premier League corp comms head signed by Concacaf

The Premier League's former head of corporate comms, Nick Noble, has taken up a role as director of communications at the Confederation of North, Central America and Caribbean Association Football (Concacaf).

Nike and USWNT tap into the goodwill bank

Nike and USWNT tap into the goodwill bank

A topsy-turvy week for two iconic brands ended with both of them riding on the back of a national celebration.

Bagel Boss owner mocks angry customer gone viral with free mini-bagel offer

Bagel Boss owner mocks angry customer gone viral with free mini-bagel offer

Was this an appropriate response?

Twitter launches ArtHouse to help brands make better content

Twitter launches ArtHouse to help brands make better content

"Our mission is simple: to help brands design Twitter-first content that moves people," said Stacy Minero, Twitter's global head of content creation.

Joining the neighborhood: Sesame Workshop hires Samantha Maltin as CMO

Joining the neighborhood: Sesame Workshop hires Samantha Maltin as CMO

The hire comes as Sesame Street celebrates its 50th anniversary this year.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.

8 comms pros react to Nike's emotional USWNT ad

8 comms pros react to Nike's emotional USWNT ad

Is it already the frontrunner to own Cannes 2020?

Lego launches multi-market PR agency review

Lego launches multi-market PR agency review

Lego is reviewing its PR requirements in what is understood to be a multi-market pitch being run from its HQ in Denmark.

NYC celebrity and brand PR firm expands its operations to the Middle East

NYC celebrity and brand PR firm expands its operations to the Middle East

Wunderlich Kaplan Communications has opened an office in Dubai, and will also be opening a location in Saudi Arabia later this month.

Where were the tea brands during Tuesday's World Cup semifinal?

Where were the tea brands during Tuesday's World Cup semifinal?

Most U.S. tea brands missed a golden opportunity after Alex Morgan's goal.

Arsenal's Adidas Twitter campaign hijacked by racists is 'another user-generated own goal'

Arsenal's Adidas Twitter campaign hijacked by racists is 'another user-generated own goal'

An Adidas campaign that allowed Twitter users to emblazon their handles onto images of Arsenal's new kit has been described as "another user-generated own goal" with the sportswear giant "taking their eye off the ball".

Analysis

The new wave of celebrity-founded agencies: Threat or opportunity?

The new wave of celebrity-founded agencies: Threat or opportunity?

Forget the management consultancies for a second. Stars also want a part of the content marketing space.

'A remarkable missed opportunity': Why Wayfair's response to employee walkout failed

'A remarkable missed opportunity': Why Wayfair's response to employee walkout failed

The company's "business as usual" response missed the mark, say experts.

IHOP shows the right way to troll the trolls

IHOP shows the right way to troll the trolls

Challenging online haters can be a risky play, but IHOP has the right recipe.

PR pros: 'Huawei is handling crisis well, but could target customers in charm offensive'

PR pros: 'Huawei is handling crisis well, but could target customers in charm offensive'

Chinese telecommunications giant Huawei has its work cut out to convince governments, technology partners and consumers that its products and telco infrastructure are safe, experts warn.

Ice and fire: What worked and what didn't in Game of Thrones brand activations

Ice and fire: What worked and what didn't in Game of Thrones brand activations

Not every stunt related to the HBO hit can win the Iron Throne.

CMO Q&A

Burger King's global CMO: 'We love ideas that are different'

Burger King's global CMO: 'We love ideas that are different'

When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.

Noom goes to war with industry titan Weight Watchers

Noom goes to war with industry titan Weight Watchers

The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.