The shoeplosion during the Duke-North Carolina game ignited a frenzy of criticism of Nike after the Blue Devils' biggest star was injured.
As a bellwether of the overall health of the PR industry, Edelman's 2018 financials are a stark reminder of the challenges of achieving real growth on top of a large existing base in the current economic climate.
The CPG giant will partner with development and investment company M13.
Talk.Global, M&C Saatchi Group's lifestyle and consumer boutique agency, has appointed Sophie Hayes as board director, completing its leadership team.
Every year, Girl Scouts make their cookie-selling efforts go viral. Here's how they do it.
Maybe communicators need to get better at communicating their feelings?
The brewer contends that Bud Light's spot attacking competitors has worked in its favor.
Twitter was really, really, really mad after Moe's removed white chicken from its lineup.
The #corntroversy continues.
Hotwire's global chief operating officer and EMEA head Alex MacLaverty is stepping down from the role to pursue a new challenge, PRWeek can reveal.
Guy Schueller will help car and truck brands with campaigns like Mini's Tweet to Test Drive.
Social media spats such as the Bud Light corn syrup affair dominate Twitter for a few days, but do consumers really pay attention and do they benefit the brands involved?
Digital radio brand Pure has signed DeVries Global as its retained lead UK PR agency, following a competitive pitch.
"Ye old CCO of MillerCoors," aka Pete Marino, called the #corntroversy "much ado about nothing."
The brand has launched a new campaign with WIP to explain its decision to consumers.
WPP, Interpublic, and Omnicom also saw stocks slide.
Hill+Knowlton Strategies (H+K) has won the tourism account for one of the fastest-growing tourist destinations in the world, Azerbaijan.
Clients include Alibaba Cloud, Toluna, BounceX, Nyack College, and Splash.
Gonda, who had worked at Chobani since 2014, joined McDonald's in a global role.
The beer brand wants Americans to know the facts about its use of corn syrup.
With no host, who knows what will happen at the 91st Academy Awards? One thing is for certain: Brands are ready to tap into cultural moments.
A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.
Atlanta's social nerve center is on the lookout for crises - and opportunities in the days before the big game.
How the Detroit auto show is changing with the times.
Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.
The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.