Latest Consumer News

Electric vehicle company Rivian hires Ken Shuman as first comms head

Electric vehicle company Rivian hires Ken Shuman as first comms head

Rivian is set to reveal its pickup truck and seven-passenger SUV in November at the Los Angeles Auto Show.

The Bert and Ernie relationship debate: How should Sesame Workshop have responded?

The Bert and Ernie relationship debate: How should Sesame Workshop have responded?

Were you happy with Sesame's response? Or would you have gone in a different direction?

Bic Group restructures global comms team

Bic Group restructures global comms team

The pen maker is seeking a global director of comms as part of its changes

Carvel scoops up Lauren Bernath to lead comms, social

Carvel scoops up Lauren Bernath to lead comms, social

The brand previously separated the role of PR manager and social media manager.

CMO Emily Culp exits Keds

CMO Emily Culp exits Keds

She had worked at the iconic footwear company for three years.

Weight Watchers turns to Edelman to handle global consumer PR

Weight Watchers turns to Edelman to handle global consumer PR

M Booth was the incumbent on the account.

PRWeek embraces new ideas at Chicago conference

PRWeek embraces new ideas at Chicago conference

Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.

SoulCycle hires Carolyn Chiang Rosebrough as comms head

SoulCycle hires Carolyn Chiang Rosebrough as comms head

She was most recently consumer marketing lead and SVP at FleishmanHillard.

Brands in motion: Brexit Britain responds better to 'rational' comms

Brands in motion: Brexit Britain responds better to 'rational' comms

Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.

WE study: Three in four global consumers want brands to take stands

WE study: Three in four global consumers want brands to take stands

WE Communications partnered with YouGov to field the second iteration of its Brands in Motion survey.

Breakfast Briefing: The biggest iPhone yet? What to watch at Apple's big reveal

Breakfast Briefing: The biggest iPhone yet? What to watch at Apple's big reveal

Plus: A truly out-of-this-world kind of sponsored content.

Kind Healthy Snacks brings on Panera vet Jonathan Yohannan as comms SVP

Kind Healthy Snacks brings on Panera vet Jonathan Yohannan as comms SVP

Yohannan had worked at Panera since 2013.

Brands: Doing nothing is no longer an option

Brands: Doing nothing is no longer an option

Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.

Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick

Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick

Consumers are divided on Nike's 30th anniversary campaign for Just Do It. But communications executives say it will place the sportswear brand on the right side of history -- and in the good graces of its diverse customer base.

Breakfast Briefing: Nike's Kaepernick ad airs; search continues for senior administration official

Breakfast Briefing: Nike's Kaepernick ad airs; search continues for senior administration official

Plus: Another interview with Elon Musk for the ages.

Breakfast Briefing: 5 ways of looking at Nike's bold play call

Breakfast Briefing: 5 ways of looking at Nike's bold play call

Most marketing experts agree: The benefits of the brand's daring anniversary campaign featuring Colin Kaepernick outweigh the stench of burning sneakers.

'This is what a brand with powerful purpose looks like': PR pros on Nike's Kaepernick gamble

'This is what a brand with powerful purpose looks like': PR pros on Nike's Kaepernick gamble

Industry pros on social media are mostly applauding Nike's embrace of the polarizing quarterback.

Taking a knee: Did Nike do the right thing with its Colin Kaepernick ad?

Taking a knee: Did Nike do the right thing with its Colin Kaepernick ad?

Was it smart for Nike to partner with the polarizing quarterback?

Manchester United confirms Nike's Charlie Brooks as comms director

Manchester United confirms Nike's Charlie Brooks as comms director

Premier League club Manchester United has confirmed senior Nike comms executive Charlie Brooks will be its new director of communications.

BCW extends work with tobacco giant in potential conflict with pharma clients

BCW extends work with tobacco giant in potential conflict with pharma clients

Burson Cohn & Wolfe (BCW) has extended its PR work for tobacco giant Philip Morris International (PMI), PRWeek understands.

Analysis

Why marketers weighing AR versus VR are asking the wrong question

Why marketers weighing AR versus VR are asking the wrong question

Instead, they should be pondering how quickly they can get ready for mixed reality.

Why other brands will follow Nike into social justice

Why other brands will follow Nike into social justice

But like ads showing Michael Jordan dunking, it's not as easy as it looks.

Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?

Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?

The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm. But is Read a thoughtful and safe pair of hands or a dull accountant with little in the way of leadership skills?

Why brands are just finding their voice with Alexa and its competitors

Why brands are just finding their voice with Alexa and its competitors

Marketers are still in the experimentation stage when it comes to interacting with consumers via home speakers.

Warning to complicated clients: PR firms don't want to work for jerks

Warning to complicated clients: PR firms don't want to work for jerks

Boosting the bottom line versus protecting an agency's reputation is a dilemma in the spotlight amid the Papa John's crisis.

CMO Q&A

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.

Building a community, not a cult: How Peloton shapes its storytelling efforts

Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.

How the Grindr ecosystem evolved into more for its 4 million users

How the Grindr ecosystem evolved into more for its 4 million users

Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world around them.