She will report directly to TikTok global head of marketing Nick Tran.
Deliveroo has appointed Ben Bailey as global director of consumer communications.
As Hollister's new PR agency, 160over90 will partner on communications and influencer marketing for the brand.
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
She has spent the last year as Cision’s global CMO.
Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.
The candy brand now has 1 million TikTok followers.
The brand is spotlighting the world outside kids’ screens.
Roady headed FTI Consulting’s financial communications practice.
The Meet Visa campaign includes a global marketing push and redesigned logo.
The brand tweeted on Monday morning that it will stop selling its ice cream in occupied Palestinian territory.
The brand is embracing anticipation for travel with a campaign to get travelers back on the road.
Apparently one terrifying giant lawn decoration isn’t enough for some people. And this year, Home Depot is actively promoting the gigantic skeleton.
The campaign stars skateboarders Leticia Bufoni and Dashawn Jordan
The consultancy under Gary Vaynerchuk’s media empire is his biggest bet yet on the future of nonfungible tokens.
From mac & cheese ice cream to Airheads chicken sandwiches: Are brands getting too kooky with flavor mashups?
Have brands lost their minds or are they onto something here?
Agency pros discuss how brands should pivot their strategies without fans in the stands.
All regions except Western Europe will reverse damage caused by Covid pandemic this year, with the U.S. seeing a huge improvement.
Samsung acquired food app Whisk in 2019.
FleishmanHillard’s EMEA head of brand and lifestyle, Lauren Winter, has been appointed to the new role of global managing director of consumer culture.
Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.