Day One Agency hosted a panel with in-house Gen Zers to get their POV.
If you're going to do a pop-up shop, make sure to have enough tickets to go around.
Sitting down with Philip Morris International's Marian Salzman; Panicking because you downloaded FaceApp?
Avocados From Mexico targets older people in its new marketing.
The P&G deodorant wants to inspire other sponsors to action.
Popsicle is strongly hinting it could bring back the double-sized summertime treat.
The biggest challenge for TikTok's global marketing head; Taco Bell + T-Mobile = T-MoBell.
How the platform is beating the social media clock through quick content creation and universal relatability.
No opportunity is too alien for some brands.
The Premier League's former head of corporate comms, Nick Noble, has taken up a role as director of communications at the Confederation of North, Central America and Caribbean Association Football (Concacaf).
A topsy-turvy week for two iconic brands ended with both of them riding on the back of a national celebration.
Was this an appropriate response?
"Our mission is simple: to help brands design Twitter-first content that moves people," said Stacy Minero, Twitter's global head of content creation.
The hire comes as Sesame Street celebrates its 50th anniversary this year.
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
Is it already the frontrunner to own Cannes 2020?
Lego is reviewing its PR requirements in what is understood to be a multi-market pitch being run from its HQ in Denmark.
Wunderlich Kaplan Communications has opened an office in Dubai, and will also be opening a location in Saudi Arabia later this month.
Most U.S. tea brands missed a golden opportunity after Alex Morgan's goal.
An Adidas campaign that allowed Twitter users to emblazon their handles onto images of Arsenal's new kit has been described as "another user-generated own goal" with the sportswear giant "taking their eye off the ball".
Forget the management consultancies for a second. Stars also want a part of the content marketing space.
The company's "business as usual" response missed the mark, say experts.
Challenging online haters can be a risky play, but IHOP has the right recipe.
Chinese telecommunications giant Huawei has its work cut out to convince governments, technology partners and consumers that its products and telco infrastructure are safe, experts warn.
Not every stunt related to the HBO hit can win the Iron Throne.
When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'
Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.
The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.