CMO Lori Habib explains why Sonic is stepping away from the in-car dialogues the fast-food brand is known for.
Next 15 reports ‘record performance’, is ‘confident’ over M&C Saatchi, says Engine has been ‘successfully integrated’
Communications group Next 15 has revealed revenue growth of 65 per cent for the first half of the year, with adjusted pre-tax profits up 73 per cent.
Wendy’s, Dunkin’, Taco Bell, KFC and others compete in MultiVersus represented by streamers of their choice.
Would it be a welcome surprise?
The world says goodbye to the beloved novelty ice cream on Wednesday.
MikeWorldWide will support Sodexo Live’s bounceback from the pandemic.
NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.
Chorizo left Earth’s atmosphere in 1998, making it the world’s — make that the known galaxy’s — farthest-traveled sausage.
PayPal’s jersey patch partnership with the NBA team is set to expire at the end of the year, and the company is threatening to not renew it if suspended owner Robert Sarver remains affiliated with the franchise.
The show was the culmination of a campaign by We Are Social.
The fast-food chain quickly responded cheekily after one of its restaurants ended up at the center of a news story.
Wagner will not also oversee IR, as previous comms head Pamela Quintiliano did.
An ad styled after a wedding invitation in today’s Washington Post urges lawmakers to pass the Respect for Marriage Act.
The campaign gets nostalgic with a TV ad that leans into old cartoon tropes.
Nearly half of Americans say that how a pharma company communicates with them is just as important as how effective their treatments are.
One social media manager called Wingstop’s move a “shock value gimmick.”
Ontario-based Dimples Charms released a collection called Together this month, with 10% of sales going to a pediatric cancer foundation.
Chicken nuggets were tossed at the pop star at Madison Square Garden, giving the chicken brand an opportunity.
The chain went beyond just creating a meme about corn like other brands.
Droga5 creative director Maria Lee shares the inside story on Instacart’s stunt at the MTV event.
PR pros advise brands to educate themselves on Hispanic culture and demonstrate purpose in initiatives targeting the Latino community.
Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.
Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.
PRWeek asked a collection of PR professionals in Ukraine, who have launched a campaign called 'Help Ukraine - Tell the Truth to the World', how they think the war is being presented to the outside world. This is their response.
Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.
Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.
McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.