Latest Consumer News

Would you ditch your smartphone for one year?

Would you ditch your smartphone for one year?

Someone who takes part in Vitaminwater's #NoPhoneForaYear challenge will win $100,000.

5 things for PR pros to know on Friday morning

5 things for PR pros to know on Friday morning

MediaMonks close to beating WPP agency to Braun digital account; Washington Post launches campaign calling for action over Khashoggi murder; Lululemon tries to squash influencer recruitment Instagram account.

Bidet brand Tushy makes a splash after its Saturday Night Live mention

Bidet brand Tushy makes a splash after its Saturday Night Live mention

The brand is thanking Michael Che and his castmates for not making Tushy the butt of the joke.

Procter & Gamble takes DeVries Global off Olay, Pantene in the U.S.

Procter & Gamble takes DeVries Global off Olay, Pantene in the U.S.

The agency continues to work on a number of P&G brands in different regions.

Chili's Grill & Bar promotes Ellie Doty to marketing head

Chili's Grill & Bar promotes Ellie Doty to marketing head

The previous CMO, Steve Provost, was named the restaurant chain's chief concept officer.

Nissan to create 40-foot snow globe

Nissan to create 40-foot snow globe

The activation is promoting Nissan's Altima model.

Breakfast Briefing: 5 things for PR pros to know Tuesday morning

Breakfast Briefing: 5 things for PR pros to know Tuesday morning

CES rolls back media list policy following complaints; WPP repositions as "creative transformation company"; Google CEO Sundar Pichai makes Capitol Hill debut; 10,000 Verizon employees accept its buyout offer; and other news to know.

'I'll stop pulling my hair out now': CES rolls back media list policy following complaints

'I'll stop pulling my hair out now': CES rolls back media list policy following complaints

PR pros were not happy with CES' decision to make them use an online portal to reach attending journalists.

See through the eyes of a school shooter in Sandy Hook Promise's new PSA

See through the eyes of a school shooter in Sandy Hook Promise's new PSA

Point of View is the latest video from the nonprofit behind 2016's hugely successful Evan PSA.

Pabst puts Infamous PR on tap as North American AOR

Pabst puts Infamous PR on tap as North American AOR

The brewer is trying to go beyond hipsters to reach the next generation of American consumers.

Burger King assumes top spot on App Store following #WhopperDetour stunt

Burger King assumes top spot on App Store following #WhopperDetour stunt

People within 600 feet of a McDonald's can unlock a deal for a penny Whopper using the Burger King app.

Keith Weed retires from Unilever after 35 years

Keith Weed retires from Unilever after 35 years

Veteran marketer will leave in May 2019.

Aduro wins 'six-figure' P&G healthcare brands retainer and Bauer Media work

Aduro wins 'six-figure' P&G healthcare brands retainer and Bauer Media work

Aduro has won a "six-figure retainer account" to handle comms for Procter & Gamble consumer healthcare brands Seven Seas and Haliborange. The agency has also picked up a brief to help Bauer Media UK drive subscriptions through an influencer programme.

Diageo CMO presses agencies to speed up hiring of female creative chiefs

Diageo CMO presses agencies to speed up hiring of female creative chiefs

'The pace of substantive change has been too slow,' agencies have been told.

'If they dare to sell frozen beef, they dare to be destroyed': Why Wendy's spent 10 hours knocking Fortnite's Durr Burger

'If they dare to sell frozen beef, they dare to be destroyed': Why Wendy's spent 10 hours knocking Fortnite's Durr Burger

The chain took its battle for freshness to the ultra-popular game last week.

Did Burger King's gibberish tweet get your attention?

Did Burger King's gibberish tweet get your attention?

Or was it more flamed out than flame-broiled?

Sticky fingers: Burger King blames Cini Minis icing for gibberish tweet

Sticky fingers: Burger King blames Cini Minis icing for gibberish tweet

The whimsical tweet was all to promote the return of Cini Minis, or so the burger chain says.

Paul Polman to retire as Unilever CEO

Paul Polman to retire as Unilever CEO

Polman will stay for the first half of next year to help successor Alan Jope with transition.

Breakfast Briefing: 5 things for PR pros to know Thursday morning

Breakfast Briefing: 5 things for PR pros to know Thursday morning

Unilever CEO to retire; Dick's Sporting Goods' sales drop; Pabst will live to see another day; and other news to know this morning.

MWWPR to help reintroduce Chicken of the Sea to consumers

MWWPR to help reintroduce Chicken of the Sea to consumers

The agency will roll out a national campaign for the tuna giant in Q1 2019.

Analysis

'The next big thing': Agencies place big bets on sports gambling

'The next big thing': Agencies place big bets on sports gambling

It's not just for Vegas anymore. PR firms are rolling out sports gambling practices as casinos and betting apps ink deals with pro sports leagues.

More quality, less value: How the booming economy is changing Black Friday marketing

More quality, less value: How the booming economy is changing Black Friday marketing

And some retailers are still closing their doors on the biggest shopping day of the year.

How #MeToo changed the way brands market to men

How #MeToo changed the way brands market to men

Brands targeting guys are more often ensuring they are "responsible human beings."

Why marketers weighing AR versus VR are asking the wrong question

Why marketers weighing AR versus VR are asking the wrong question

Instead, they should be pondering how quickly they can get ready for mixed reality.

Why other brands will follow Nike into social justice

Why other brands will follow Nike into social justice

But like ads showing Michael Jordan dunking, it's not as easy as it looks.

CMO Q&A

Noom goes to war with industry titan Weight Watchers

Noom goes to war with industry titan Weight Watchers

The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.

Building a community, not a cult: How Peloton shapes its storytelling efforts

Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.