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Latest Consumer News
Just briefly: People moves and account wins
The latest hires, rebrands and practice launches around the U.S.
Two prominent fashion and beauty PR firms call it quits
Siren PR and Black Frame are closing up shop.
Capitalism is either broken or the greatest development in modern history
Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.
Candy company Ferrara hires food industry veteran Gary Osifchin
Osifchin has worked at Mondelez International, Kraft and Cadbury.
Audi of America replaces one PR AOR with four agency partners
Brand comms leader Tara Rush said the auto industry is facing unprecedented change.
ADT, Univision alum Mónica Talán to lead comms for AT&T's Vrio
Vrio is the holding company for DirecTV Latin America and Sky Brasil.
TikTok launches flurry of videos in social campaign
These short films to show everything from bagel day to bologna boy.
PRWeek/Morning Consult: Time for brands to hold their tongues on (some) hot topics
Most consumers don't actually care about a brand's stance on political or cultural issues, according to the inaugural PRWeek/Morning Consult Consumer Purpose Survey released this morning at Davos.
Self-driving startup Cruise hires Edelman Western president Kristine Boyden
Boyden will join the startup with a team of 10, reporting to its CEO.
Samsung, L'Oreal ads found on climate change denial YouTube videos
People who search "global warming" or "climate change" on platform are given recommendations for misinformation, according to a report.
Pinterest picks Erin Maslan to lead ad, product comms
The platform brought together its ads, consumer and product comms teams this month.
Avra Goldstone Lorrimer to lead H+K New York
She moved to New York from London for the role.
L'Oreal's Dermablend Professional names Boden first PR AOR
The brand wants consumers to know its purpose is to help everyone feel comfortable in their own skin.
Heather McIntyre named brand comms head for Popeyes, Burger King
She started at the chains' parent, Restaurant Brands International, this month.
Caulipower CEO Gail Becker claps back at Twitter trolls in fun way
Cauliflower has feelings too.
And the most trusted brand in America is...
A Morning Consult study found generational divides in brand sentiment.
Dole picks Padilla to take over two accounts
The firm is working as digital marketing and social media AOR on Dole's U.S. and Canadian social platforms.
Honoring exceptional women: Enter PRWeek's March/April cover contest
PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.
Oscar Mayer opens up submissions for coveted hotdogger position
Do you have what it takes...to be an Oscar Mayer wiener?
Simon Sproule takes comms wheel at Fiat Chrysler Automobiles
The auto industry communications veteran is replacing Niel Golightly, who joined Boeing.
Analysis
Super Bowl week means fierce competition for eyeballs away from the stadium
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
Bad influence: When a brand's social media stars repel consumers
Casper's IPO shows risks of influencer marketing.
The social media that audiences will be hooked on in 2020
After the 'year of TikTok' in 2019, what platforms will emerge next year?
From Fearless Girl to Like a Girl: The campaigns that moved the decade
PR did the heavy lifting on many of the most influential campaigns of the past 10 years.
Trump, #MeToo and Greta: The biggest PR moments that defined a decade
As we enter 2020, you can still dunk in the dark.
CMO Q&A
After the 'corntroversy': An interview with Michelle St. Jacques
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
Courage under fire: an interview with GSK CMO Amardeep Kahlon
GSK brands lean into risk and seize cultural moments to stay on top of their game.
Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
TikTok relies on positivity, AI to create a 'happier place' for users
How the platform is beating the social media clock through quick content creation and universal relatability.
Impossible Foods' CCO on making meatless meat burgers mainstream
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
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Dashboard 25: The people shaping your tech stack
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Weber Shandwick: does Rachel Friend's shock departure point to unresolved issues at the UK business?
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Edelman Trust Barometer: Most of world's population down on capitalism
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Audi of America replaces one PR AOR with four agency partners
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Ride-hailing app Bolt launches comms agency review
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Expedia releases tactical Canada ad following Harry and Meghan news