Latest Consumer News

McDonald’s reorganizes global comms function

McDonald’s reorganizes global comms function

The fast-food chain is shifting communications into three core areas.

Nike creates moving tribute to Kobe Bryant

Nike creates moving tribute to Kobe Bryant

Campaign aired ahead of basketball star's memorial service.

Reebok turns up on your front lawn

Reebok turns up on your front lawn

Reebok is sending Cardi B to your doorstep in Zig Kinetica promo.

How to get Kimye to tweet your brand for free

How to get Kimye to tweet your brand for free

Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.

Elastics giant Stretchline launches global PR agency review

Elastics giant Stretchline launches global PR agency review

The manufacturer, which is looking for a global strategic PR partner, has begun a review process, PRWeek can reveal.

Weber Shandwick snaps up Shutterfly consumer account

Weber Shandwick snaps up Shutterfly consumer account

Work on the AOR contract is set to begin next month.

Western Union launches fundraising campaign for coronavirus

Western Union launches fundraising campaign for coronavirus

Digital ads remind people to support the human behind the mask.

Honoring exceptional women: Vote in PRWeek's Hall of Femme cover contest

Honoring exceptional women: Vote in PRWeek's Hall of Femme cover contest

PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.

Edelman expands in Africa with Kenyan acquisition

Edelman expands in Africa with Kenyan acquisition

Edelman has boosted its offering in Africa by acquiring Kenyan consultancy Gina Din Corporate Communications.

Munchkin brings on Citizen Relations as US AOR

Munchkin brings on Citizen Relations as US AOR

The firm is promoting Munchkin's Milkmakers prenatal line.

The best campaigns from Super Bowl LIV

The best campaigns from Super Bowl LIV

Brands came out in force for the big game.

How Kellogg Company's Diane Sayler is juggling two Super Bowl campaigns

How Kellogg Company's Diane Sayler is juggling two Super Bowl campaigns

Pringles and Pop-Tarts are both planning big game activations.

New AOR Praytell launches influencer push for Evian

New AOR Praytell launches influencer push for Evian

The campaign stars Andy King of Fyre Festival fame.

Mini USA issues brand PR RFP

Mini USA issues brand PR RFP

Peppercomm is the incumbent on the account.

Corona 'trusts' that consumers know coronavirus has no link to its product

Corona 'trusts' that consumers know coronavirus has no link to its product

The beer brand is keeping the faith.

How a viral ballad about Cadbury Creme Eggs led to a marketing career

How a viral ballad about Cadbury Creme Eggs led to a marketing career

Boo Detch is the mastermind behind Panera Bread's French Onion soup video starring Phyllis from The Office, but her career really started on a chocolaty note.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Should Mr. Peanut's Super Bowl funeral be canceled?; Facebook, Google and Twitter try to quash coronavirus conspiracy theories.

Mr. Peanut's Super Bowl funeral: Does it need to be canceled?

Mr. Peanut's Super Bowl funeral: Does it need to be canceled?

Should Planters stick with its plan, in the wake of Kobe Bryant's death?

Planters pauses Mr. Peanut 'death' campaign outreach after Kobe Bryant's passing

Planters pauses Mr. Peanut 'death' campaign outreach after Kobe Bryant's passing

But the mascot's funeral is still planned for the third quarter of Super Bowl LIV on Sunday.

Just briefly: People moves and account wins

Just briefly: People moves and account wins

The latest hires, rebrands and practice launches around the U.S.

Analysis

Why QSR brands top the social media food chain

Why QSR brands top the social media food chain

And the "nugget" other industries can take away from their success.

Super Bowl week means fierce competition for eyeballs away from the stadium

Super Bowl week means fierce competition for eyeballs away from the stadium

Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.

Bad influence: When a brand's social media stars repel consumers

Bad influence: When a brand's social media stars repel consumers

Casper's IPO shows risks of influencer marketing.

The social media that audiences will be hooked on in 2020

The social media that audiences will be hooked on in 2020

After the 'year of TikTok' in 2019, what platforms will emerge next year?

From Fearless Girl to Like a Girl: The campaigns that moved the decade

From Fearless Girl to Like a Girl: The campaigns that moved the decade

PR did the heavy lifting on many of the most influential campaigns of the past 10 years.

CMO Q&A

After the 'corntroversy': An interview with Michelle St. Jacques

After the 'corntroversy': An interview with Michelle St. Jacques

Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.

Courage under fire: an interview with GSK CMO Amardeep Kahlon

Courage under fire: an interview with GSK CMO Amardeep Kahlon

GSK brands lean into risk and seize cultural moments to stay on top of their game.

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.