Latest Consumer News

Unilever brings holding group creative teams together for new agency model trial

Unilever brings holding group creative teams together for new agency model trial

Unilever is trialing a new agency model which will see creative agency talent within a holding group integrated into a single team.

Earned media dominates Cannes, but PR firms don't have a monopoly on it

Earned media dominates Cannes, but PR firms don't have a monopoly on it

The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.

Facebook seeking @Instagram account, strategy lead

Facebook seeking @Instagram account, strategy lead

The hire will expand the photo-sharing app's visual storytelling and voice.

5 Cannes PR Lions winners in the spotlight

5 Cannes PR Lions winners in the spotlight

A country made of trash, a swearing chicken chain, and other winning campaigns that caught our eye this year.

9 creativity tips from ad legend John Hegarty

9 creativity tips from ad legend John Hegarty

The Bartle Bogle Hegarty co-founder sat down with Financial Times' global media editor Matthew Garrahan at Cannes.

Procter & Gamble aligns brand, corporate comms under one organization

Procter & Gamble aligns brand, corporate comms under one organization

Craig Buchholz has been named the CPG giant's first chief communications officer in six years; new roles for Damon Jones, Kelly Vanasse, and Nadia Viva.

KFC's We're Sorry by Mother wins Cannes Lions gold in Print & Publishing

KFC's We're Sorry by Mother wins Cannes Lions gold in Print & Publishing

KFC's We're Sorry print campaign by Mother after its chicken shortage led to it closing several U.K. outlets has won a gold Cannes Lion in the Print & Publishing category.

Edelman and Weber shortlisted at Cannes for Adobe, Samsung and IFAD work

Edelman and Weber shortlisted at Cannes for Adobe, Samsung and IFAD work

Aside from the PR Lions, six other shortlists have been published at Cannes today and there is a place for comms agencies on three of them.

StubHub brings on Kate Brinks to lead comms

StubHub brings on Kate Brinks to lead comms

She has replaced Glenn Lehrman in the role.

Arby's goes very big, and very small, to promote Coca-Cola partnership

Arby's goes very big, and very small, to promote Coca-Cola partnership

Arby's broke two Guinness World Records to promote its Coke partnership.

Consumers look to brands to solve privacy concerns, says Edelman study

Consumers look to brands to solve privacy concerns, says Edelman study

But that could change if consumers see companies as complicit in data abuse.

Unilever calls for 'urgent action' on fraudulent influencers

Unilever calls for 'urgent action' on fraudulent influencers

Unilever CMO Keith Weed will announce a range of new commitments from the consumer goods giant, including not working with influencers who buy followers.

'My heart isn't in it anymore': Longtime Chipotle comms exec Chris Arnold exits

'My heart isn't in it anymore': Longtime Chipotle comms exec Chris Arnold exits

Arnold guided Chipotle's crisis comeback following its 2015 e. Coli outbreak.

Why brands should approach social issues like someone with an allergy

Why brands should approach social issues like someone with an allergy

Panelists at the WhipSmart 2.0 conference had a message for brands: Stay in your socially conscious lane and be authentic.

FleishmanHillard hires WE NY MD Alyssa Garnick

FleishmanHillard hires WE NY MD Alyssa Garnick

She is reporting to New York GM Ephraim Cohen in the new role that spans both consumer and global brand marketing.

Worldwide news consumption via Facebook falls for the first time

Worldwide news consumption via Facebook falls for the first time

Use of social media to consume news has fallen for the first time in key markets after years of continuous growth, according to a new report by the Reuters Institute for the Study of Journalism.

'We had to crack the code by being disruptive': Behind the IHOb 'rebranding'

'We had to crack the code by being disruptive': Behind the IHOb 'rebranding'

IHOP is now IHOb, for a limited time only. But its CMO says not to expect a sequel to the blockbuster campaign.

Former 42 West MDs unveil new agency

Amanda Silverman, Meredith O'Sullivan Wasson, and Sarah Levinson Rothman are breaking off to form The Lede Company.

Moe's, Carvel parent Focus Brands restructures social media team

Moe's, Carvel parent Focus Brands restructures social media team

Focus Brands wants its social media managers to specialize in working on one brand apiece.

Velodyne LiDAR picks Landis Communications as AOR

Velodyne LiDAR picks Landis Communications as AOR

The self-driving car tech company is Landis Communications' biggest client.

Analysis

Outstanding or overdone? Marketers split on IHOP rebranding stunt

Outstanding or overdone? Marketers split on IHOP rebranding stunt

Sure, IHOP got lots of attention this week when it (temporarily) rebranded as IHOb. But experts questioned the long-term benefits of the "rebrand."

'Connected in politics and with the public': What a Howard Schultz presidency would look like

'Connected in politics and with the public': What a Howard Schultz presidency would look like

Corporate communicators and former colleagues of the outgoing Starbucks chairman discuss why they think he should run for president.

Recording, but not for the masses: Big brands' new podcast strategy

Recording, but not for the masses: Big brands' new podcast strategy

Home Depot, Wal-Mart, and Jack Daniel's are among the brands tapping into the podcast boom for the first time to reach niche audiences.

Esports sheds stereotypes, opens a new frontier for marketers

Esports sheds stereotypes, opens a new frontier for marketers

Getting to know the leagues, teams, players, and fans is critical to success.

Where your favorite YouTube star is taking their talents

Where your favorite YouTube star is taking their talents

Influencers are finding fertile ground on new platforms with unconventional -- and creator-friendly -- payment models.

CMO Q&A

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.

Building a community, not a cult: How Peloton shapes its storytelling efforts

Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.

How the Grindr ecosystem evolved into more for its 4 million users

How the Grindr ecosystem evolved into more for its 4 million users

Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world around them.

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath's CMO talks to Diana Bradley about how the company got through its widely mocked rebrand and plans for 2018

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Thalberg talks to PRWeek about Taco Bell weddings and the chain's recent partnerships with Lyft and Forever 21.