Procter & Gamble's Marc Pritchard is reinventing brand-building and his description this week of the CPG behemoth's journey to a state of perpetual disruption warrants close examination.
The event, hosted by actress Ellie Kemper, honored Johnson & Johnson chairman and CEO Alex Gorsky.
FleishmanHillard's Anne de Schweinitz is leading the Pharma Lions jury.
Interpublic Group is combining DeVries with Canvas Blue.
The chief brand officer said Procter & Gamble will continue to drive efficiencies across agency fees, production costs and media spend.
Omnicom media agency PHD has promoted Avril Canavan to the role of worldwide chief marketing and communications officer, and appointed WE Communications' Jess Ozdemir as a worldwide director in its marcoms team.
FleishmanHillard won four awards and Ketchum bagged a hat trick at this year's ICCO Global Awards in London.
How did you interpret the viral spot? Take our poll.
The famous feline died on Sunday.
Olivia Jade Giannulli back on YouTube; Wish.com faces backlash for selling Auschwitz Christmas ornaments.
Thanksgiving is a time for reflection, celebration and, well, let's be honest... overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.
Doug the Pug is also a fan.
Taco Bell and White Castle sure hope so.
Papa John's founder John Schnatter "had over 40 pizzas in the last 30 days"; Ford F-150 challenges Cybertruck to tug-of-war rematch.
Environmental concerns have led the agency to change its ways.
Golin will lead Twitter North America's consumer brand and product communications, including earned storytelling strategy across print and digital media, social and influencer work.
A roundup of the latest industry news.
The conversation on the day of launch was 70% positive, according to Brandwatch data.
Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto.
The team includes Publicis Communications, Starcom, Publicis Health and MSL.
There's opportunity for brands -- and a lot of work.
Fewer Americans have a real connection with the military and the disconnect shows in marketing missteps.
Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.
User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.
Agencies see opportunity amid complexity.
GSK brands lean into risk and seize cultural moments to stay on top of their game.
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
How the platform is beating the social media clock through quick content creation and universal relatability.
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'