Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.
Brands tried to win consumers' hearts on Valentine's Day, but like with real-world romance, some tried too hard.
Scroll down to see how the brewer got involved in one of the Games' most whimsical stories. Plus: Russian bots are stoking tensions on Twitter after the Parkland shooting.
Linda Boff, GE CMO and chief learning officer, has taken on the additional responsibility of interim head of communications.
The WPP firm is helping the tourism organization explain that the U.S. is much more than just New York, Miami, and Los Angeles.
Starting Thursday, Google will turn on the ad-block function on its Chrome browsers, which will turn off "bad ads."
Happy Valentine's Day. If you're looking for last-minute gift inspiration, scroll down to check out 14 brands' romantic ideas. Plus, news on Interpublic's fourth-quarter and full-year earnings and what happened after snowboarder Shaun White won a gold medal.
It's February 14, so we've compiled 14 of the best Valentine's Day campaigns on social.
Have some bots and discounts with your chocolates and flowers this Valentine's Day.
Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.
Pembroke and Rye, a new agency formed by three former senior staff of Engage by Bell Pottinger, launches publicly this month.
Eight top industry execs told PRWeek their thoughts on the CPG giant's decision.
The in-house One for All campaign is meant to help the brand stay on top after a decade of success.
Kellogg's has turned its New York café into a U.S.-themed space to celebrate the 2018 Pyeongchang Winter Olympics.
Welcome back to the work week. This morning's big marketing story is CPG giant Unilever's threat to pull advertising from social media platforms that don't clean up their act.
London entertainment specialist DawBell has been hired as publicists for the Spice Girls.
Hoping for a slow news day to ease you into the weekend? No such luck. Your guide to a news-packed Friday morning below.
Holding group Next Fifteen Communications has made its first acquisition of the year and the largest in its recent spree, buying UK digital agency Brandwidth Group.
Marketing and talent lead Jane Fordham and head of digital Alex Brittain (pictured) are among a spate of senior figures leaving Golin's London office, although the business has recently been boosted after successfully re-pitching for npower.
PepsiCo CEO Indra Nooyi's comments about women and Doritos left a bad taste in the mouths of many consumers.
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
Demographic and economic trends are changing the communications industry in Africa, moving it away from traditional hubs and presenting opportunities.
While they're naturally disappointed the hometown Minnesota Vikings came up short, PR pros based in Minnesota are putting on a brave face to show off Minneapolis and St. Paul despite the playoff loss and the freezing cold.
For companies such as Jack in the Box and hometown team Target, the costly Super Bowl spot is just the beginning of their campaigns.
Some microinfluencers see the latest YouTube guidelines as a "slap in the face."
Oath's CMO talks to Diana Bradley about how the company got through its widely mocked rebrand and plans for 2018
Thalberg talks to PRWeek about Taco Bell weddings and the chain's recent partnerships with Lyft and Forever 21.
Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.