The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
Better late than never?
Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.
Celebration of Black futures and wellness were prominent this year.
A behind-the-scenes look at how the brand is trying to recreate its success on Instagram.
The comms wunderkind will lead comms for brand campaigns from her base in Toronto.
Southwest’s Storytellers on the Rise Writing Contest celebrates the airline's 50th anniversary.
Merkle was a rare bright spot as the holding company outlines a new four-year management plan.
Enero’s UK and European businesses – largely Frank and Hotwire – have grown half-yearly revenues in the final six months of 2020. Other regions reported higher growth.
And five other brands that gave a championship performance, according to Twitter itself.
While some brands bonded over their Super Bowl spots, others poked fun at one another.
The partnership tapped into immediate response marketing with instant delivery.
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
The ad is part of a Dawn and Swiffer campaign promoting equality in the household.
Brands are seizing on the Super Bowl buzz on social media platforms.
US plant-based seafood brand Good Catch has appointed Grayling as its first Europe-wide agency partner, following a competitive pitch.
Second-screen activations include influencer partnerships and social media sweepstakes.
The pro football league is generating fan engagement on TikTok comments.
The retailer operates 1,600-plus stores in the U.S., Canada and Puerto Rico.
Children can produce and star in videos alongside Lego characters.
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.