Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.
People are almost two times more likely to leave a website with obvious mistakes, according to a study.
Ketchum has had the account since 2013.
The campaign is part of ADT's brand modernization efforts.
Hi5.agency snags the title following a crowded review.
Social media can often be toxic. Other times, it's good, clean fun -- and an opportunity for brands to join in.
Were you most wowed by Vice, HBO's "Game of Thrones," or Amazon Prime Video's "Good Omens"?
The retailer wants to make an agency-hiring decision before May.
More beer banter: This time, Coors Light wants to "refresh the conversation" with free alcohol.
Global lifestyle agency Purple has launched a new division, Purple Sport, that will focus on talent and organisations in the sport's industry.
Why the company sees one Twitter debate as a "good challenge."
The agency helped ring in what would have been Dr. Seuss' 115th birthday this month.
Frito-Lay chips debate; Saudi Arabia's Public Investment Fund hires Karv Communications; SXSW so far; Elon Musk in court; Tucker Carlson in hot seat again.
Ogilvy is the incumbent on the business.
Three brands in particular went against the grain of yummy #NationalCerealDay tweets.
The brand partnered with mcgarrybowen to install the world's biggest bottle of ranch.
Among the latest fake-news flavors: water and Caesar salad Pop-Tarts.
Founder Mark Zuckerberg admits Facebook does not have a strong reputation for building privacy protective services.
Rawls has worked at KFC U.S. for four years.
KFC names its first U.S. chief comms officer; Esports: More than just fun and games; IHOP's Pancizza delivers results; #TimApple; and other news to know.
We're a long way from Dunk in the Dark, but don't expect brands to stop trying to take advantage of events in real-time, even if the practice isn't as buzzy as it used to be.
With no host, who knows what will happen at the 91st Academy Awards? One thing is for certain: Brands are ready to tap into cultural moments.
A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.
Atlanta's social nerve center is on the lookout for crises - and opportunities in the days before the big game.
Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.
The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.