An unexpected reaction came after Baby Nut became Peanut Jr.
Newell Brands’ portfolio includes Sharpie, Rubbermaid and Yankee Candle.
The $575m extra is the first annual boost since 2016.
Publicis Groupe names Isobel Kerr-Newell, formerly head of PR and social for Saatchi & Saatchi New Zealand, as MSL's MD in the market.
The fitness brand is reorganizing its marketing structure.
National milk board uses found footage and influencers for spots that will air on broadcast and digital -- including a TikTok challenge with Olympic swimmer Katie Ledecky.
The embattled video-sharing app has been issued a final warning by the Pakistan government, as it explores several moves to appease concerns in the US.
The two businesses will operate under a combined H+K branding.
Hyatt also hired Maverick Creative and Gagen MacDonald.
The ecommerce platform also hired a CCO late last year.
Company is partnering with Conservation International and WWF.
Report asked U.K. and U.S. professionals how the industry is responding to Black Lives Matter.
The fast food chain conducted an experiment in Portland, Oregon.
Hill+Knowlton Strategies (H+K) has won the global agency of record mandate for international hearing aid manufacturer, GN Hearing.
The horror movie-themed spot is Vox Creative's first TV commercial.
The partnership comes after the chain said it would use the account to “amplify Black voices,” but some social media users thought the promise was disingenuous.
Mark Zuckerberg prohibits wider range of hateful content in ads, will label controversial posts deemed 'newsworthy' and wants to ban more posts spreading voter disinformation.
More than 90 marketers have paused their Facebook ads for the month of July or longer.
JM Smucker slowed down chunky peanut butter production and prioritized smooth amid COVID pantry-loading
The case of chunky Vs smooth is officially closed.
Fernando Machado and Rob Reilly created the film.
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
Brands that normally wouldn’t touch video game activations are finding a virtual home.
Consumers are really letting brands know just how hard it is to find a roll.
Is there still an appetite for brands’ bizarre, snarky and sassy personalities as the world copes with COVID-19?
And the "nugget" other industries can take away from their success.
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
GSK brands lean into risk and seize cultural moments to stay on top of their game.