The firm won a pitch for the business late last year and started work this month.
The blackout will end on Saturday by announcing a new look.
Which marketing push was better than flowers or chocolates?
The agency is engaging travel and lifestyle reporters from Mexico, which is Los Angeles’ largest source of international travel.
Santos is chief brand officer at the CPG giant.
PRWeek sits down with Waddingham to chat about her partnership with Pepperidge Farm, why she decides to work with brands and if she prefers the new Milano flavor to Ted Lasso’s famous biscuits.
David Cogen, also known as @theunlockr, is attempting to grow corn and turn a profit.
The firm is collaborating on strategies that underscore M.M.LaFleur’s belief that “when women succeed, the world becomes a better place.”
Dan Weaden will serve as CEO of Havas Consumer Health, with Paul Kinsella stepping in as chief commercial officer.
Founder and MD of MMGY Wagstaff Mary Wagstaff will step away from her day-to-day leadership and client-facing role.
Timed for the build up to Valentine’s Day.
Tyler “Ninja” Blevins talks about how his brand partnerships have changed since Twitch allowed simulcasting in October.
The brands dominated social media chatter — but for very different reasons, Brandwatch found.
Hellmann’s Mayo Cat, Dunkin’s ‘DunKings’ and Michael Cera’s CeraVe partnership were among this year’s hilarious spots.
Shooting for the moon: How Columbia Sportswear is promoting its role with the first US lunar landing in 50 years
Get ready for the ‘moon selfie’ as the brand promotes its role in the historic mission.
Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.
Dove, Ziploc, Lindt, Cetaphil and Frank’s RedHot know everyone will be talking about Kelce, Swift or both during the big game.
The agency is collaborating with WorldCom PR Group partners Communications Casacom in Canada and Arvizu Comunicación Corporativa in LatAm.
Cetaphil’s Super Bowl LVIII campaign spotlights the genuine connection between Swifties and their football-loving dads.
MangoRx added that it will offer a special discount code for erectile dysfunction products to fans that is equal to the game’s point difference following the end of the Super Bowl.
Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
It depends. Are users watching the game for the game? Or for something — or someone — else?
The electric vehicle revolution isn’t going to plan, but PR pros can help to reroute it with a few simple steps.
There is less swag in the mail to journalists this holiday season. What’s to blame? Stricter ethics codes, more influencers and post-pandemic changes.
Fewer shoppers are lining up outside stores. That means more parking spots and coverage opportunities in different places.
Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.
McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.