A roundup of the latest industry news.
The conversation on the day of launch was 70% positive, according to Brandwatch data.
Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto.
The team includes Publicis Communications, Starcom, Publicis Health and MSL.
The campaign aligns with the grocery chain's "fresh for everyone" purpose.
Maytag can "chill in the kitchen, cook dinner and do the dishes." What else could you want?
The market research firm is growing its communications team.
"Your copywriters need to go back to school."
Finn Partners has continued its acquisition programme by buying London-based consumer PR specialist ZPR, with another acquisition in Europe on the cards, PRWeek can reveal.
Adidas is testing sneakers and soccer balls on the International Space Station.
Hot Octopuss constructed a campaign focused on dismantling sexual stigma and raising awareness of its DiGiT gender neutral sex toy.
PRWeek and MM&M present the annual Health Influencer 50 list, featuring celebrities and citizen activists making waves in the health ecosphere.
"While business still has a long way to go in creating an open and equal workplace, it's also come a very long way."
Jeff Adams took a ball to the chest and became a hero this week.
The brand sees opportunity in the latest viral craze.
It's a spooky good time on TikTok.
Another day of Capitol Hill testimony for Boeing execs.
Fourteen million students and alumni use the platform.
The group has been one of chief communications officer Anne Marie Squeo's top priorities.
Zeno Group is the incumbent on the bulk of Salesforce's communications work.
Fewer Americans have a real connection with the military and the disconnect shows in marketing missteps.
Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.
User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.
Agencies see opportunity amid complexity.
Jealous? (Don't be. They're mostly missing opportunities).
GSK brands lean into risk and seize cultural moments to stay on top of their game.
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
How the platform is beating the social media clock through quick content creation and universal relatability.
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'