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Latest Consumer News
Would you ditch your smartphone for one year?
Someone who takes part in Vitaminwater's #NoPhoneForaYear challenge will win $100,000.
5 things for PR pros to know on Friday morning
MediaMonks close to beating WPP agency to Braun digital account; Washington Post launches campaign calling for action over Khashoggi murder; Lululemon tries to squash influencer recruitment Instagram account.
Bidet brand Tushy makes a splash after its Saturday Night Live mention
The brand is thanking Michael Che and his castmates for not making Tushy the butt of the joke.
Procter & Gamble takes DeVries Global off Olay, Pantene in the U.S.
The agency continues to work on a number of P&G brands in different regions.
Chili's Grill & Bar promotes Ellie Doty to marketing head
The previous CMO, Steve Provost, was named the restaurant chain's chief concept officer.
Nissan to create 40-foot snow globe
The activation is promoting Nissan's Altima model.
Breakfast Briefing: 5 things for PR pros to know Tuesday morning
CES rolls back media list policy following complaints; WPP repositions as "creative transformation company"; Google CEO Sundar Pichai makes Capitol Hill debut; 10,000 Verizon employees accept its buyout offer; and other news to know.
'I'll stop pulling my hair out now': CES rolls back media list policy following complaints
PR pros were not happy with CES' decision to make them use an online portal to reach attending journalists.
See through the eyes of a school shooter in Sandy Hook Promise's new PSA
Point of View is the latest video from the nonprofit behind 2016's hugely successful Evan PSA.
Pabst puts Infamous PR on tap as North American AOR
The brewer is trying to go beyond hipsters to reach the next generation of American consumers.
Burger King assumes top spot on App Store following #WhopperDetour stunt
People within 600 feet of a McDonald's can unlock a deal for a penny Whopper using the Burger King app.
Keith Weed retires from Unilever after 35 years
Veteran marketer will leave in May 2019.
Aduro wins 'six-figure' P&G healthcare brands retainer and Bauer Media work
Aduro has won a "six-figure retainer account" to handle comms for Procter & Gamble consumer healthcare brands Seven Seas and Haliborange. The agency has also picked up a brief to help Bauer Media UK drive subscriptions through an influencer programme.
Diageo CMO presses agencies to speed up hiring of female creative chiefs
'The pace of substantive change has been too slow,' agencies have been told.
'If they dare to sell frozen beef, they dare to be destroyed': Why Wendy's spent 10 hours knocking Fortnite's Durr Burger
The chain took its battle for freshness to the ultra-popular game last week.
Did Burger King's gibberish tweet get your attention?
Or was it more flamed out than flame-broiled?
Sticky fingers: Burger King blames Cini Minis icing for gibberish tweet
The whimsical tweet was all to promote the return of Cini Minis, or so the burger chain says.
Paul Polman to retire as Unilever CEO
Polman will stay for the first half of next year to help successor Alan Jope with transition.
Breakfast Briefing: 5 things for PR pros to know Thursday morning
Unilever CEO to retire; Dick's Sporting Goods' sales drop; Pabst will live to see another day; and other news to know this morning.
MWWPR to help reintroduce Chicken of the Sea to consumers
The agency will roll out a national campaign for the tuna giant in Q1 2019.
Analysis
'The next big thing': Agencies place big bets on sports gambling
It's not just for Vegas anymore. PR firms are rolling out sports gambling practices as casinos and betting apps ink deals with pro sports leagues.
More quality, less value: How the booming economy is changing Black Friday marketing
And some retailers are still closing their doors on the biggest shopping day of the year.
How #MeToo changed the way brands market to men
Brands targeting guys are more often ensuring they are "responsible human beings."
Why marketers weighing AR versus VR are asking the wrong question
Instead, they should be pondering how quickly they can get ready for mixed reality.
Why other brands will follow Nike into social justice
But like ads showing Michael Jordan dunking, it's not as easy as it looks.
CMO Q&A
Noom goes to war with industry titan Weight Watchers
The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.
Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Why heritage and genomics are top of mind for consumers
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.
Ellevest's CMO on helping women flex their financial muscles
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.
Building a community, not a cult: How Peloton shapes its storytelling efforts
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.
News in Brief
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Mastercard names Andres Siefken marcomms EVP
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In brief: Welch's picks PadillaCRT; Kroner to retire from AMC Networks; Burson hires Boehret
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PR Rundown, 9.23.2015: Grayling, Century 21, FleishmanHillard
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PR Rundown, 3.19.2015: FedEx, Golin, Detroit
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Edelman hires former OgilvyOne leader in Indonesia
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3rd Coast adds two pet clients
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Miele USA names Gibbs & Soell AOR
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McLaren taps Canton as senior PR manager for North America
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MWW brings on Keenan as VP in LGBT practice
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Cunard Line names MGA Media Group as AOR
News by email...
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11 of the best PR campaigns and activations of 2018 (according to you)
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Procter & Gamble takes DeVries Global off Olay, Pantene in the U.S.
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'I'll stop pulling my hair out now': CES rolls back media list policy following complaints
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WPP to be 'creative transformation company' as strategy review focuses on growth
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Colin McConnell to exit Prudential Financial after 27 years
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Adidas reviews PR with aim of restructuring agency model