A coincidence of release dates made the wireless sound system brand and virtual band the ideal match for an immersive audiovisual experience.
Happy Monday! Here are the five stories PR pros need to know this morning.
A Mashable article inspired Biena to contact guilt-ridden chocolate lovers this holiday season.
It's the second time this year that Excedrin has reached out to help upset sports fans.
Swizz Beatz's art exhibition, which is supported by Bacardi, is returning to Miami after a two-year tour around the world.
Waffle House's comms team quickly cooked up a response to a customer manning the grill--and posting pics on social media--while an employee slept.
Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.
England's rising football star Dele Alli hires CAA and The Sports PR Company in bid to 'maximise off-field potential'
Tottenham Hotspur and England national team player Dele Alli has appointed The Sports PR Company to manage his PR and CAA Sports to manage his commercial portfolio.
Bungie, Activision, and AKQA are aiming to capitalize on the potential of voice for interactive gaming with an Alexa skill to accompany video game Destiny 2.
Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018 and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Magna Global expects ad spend to grow by 5.2% to $535 billion in 2018 thanks to the FIFA World Cup, Winter Olympics, and the U.S. mid-term elections.
A survey by Linqia found that only 5% of marketers plan to decrease influencer marketing spend.
It's Monday, December 4. We're looking forward to seeing many of you today at PRWeek Awards judging in New York, and even more of you tonight at the PRWeek Hall of Fame ceremonies. Good news if you need a sugar boost to get you through the long day: it's also #NationalCookieDay.
Healthcare organizations, nonprofits, TV shows, and clothing companies took to social media to commemorate the 30th World AIDS Day.
The firm will work on influencer engagement, earned media relations and counsel, and social support.
Durex has launched the follow-up to its #CondomEmoji campaign, urging 18-24-year-olds to challenge negative perceptions about safe sex and share photos of themselves carrying a condom.
The brand's social media post left a bad taste in the mouths of vegans and animal lovers.
Nissan, the Renault-owned car brand, has created a Star-Wars-themed augmented reality experience in its showrooms across the U.S.
Norwegian Bliss, setting sail to Alaska in May 2018, will boast "many firsts at sea."
MWWPR began working with the satellite provider in October.
The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.
Brands keep coming back for more, albeit with additional fine print.
The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?
As the debate around ethical practice in PR continues, have trade bodies done enough to rid the sector of bad eggs and enhance its overall reputation? And what does it say about the value of associations to the industry in general? PR pros give their views.
Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."
Thalberg talks to PRWeek about Taco Bell weddings and the chain's recent partnerships with Lyft and Forever 21.
Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.
Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.