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Latest Consumer News
Brands are bypassing production shops and asking influencers to create assets
The move is saving companies an average of 50% in creative costs.
Postmates gathers 16 celebrities in support of local restaurants
The #OrderLocal campaign features stars talking about their favorite spots and dining safely at home.
Airbnb’s Musa Tariq inspires Instagram to change Questions feature
Instagram wants to “spread more kindness in the world."
TheSoul Publishing appoints global comms boss and agencies for transatlantic brief
Independent digital studio TheSoul Publishing has hired Eric Schultz from Golin, and appointed new agency partners Milk & Honey PR and 5W Public Relations, PRWeek can reveal.
Carhartt names Zeno Group US AOR
The Brand Amp was the work wear company’s incumbent.
Serta Simmons Bedding hires ICF Next to cover full brand portfolio
The firm will work on the Beautyrest, Serta, Simmons and Tuft & Needle brands.
Watch: Facebook drops short film to celebrate all the human ways we're enduring global pandemic
The marketing team worked with Droga5 to produce the video which pushes a new community hub.
MSL US consumer lead Eileen Ziesemer moves to Ulta Beauty
The retailer has more than 1,200 stores in the U.S.
18 gaming brands unite to spread health messages
Zynga, Twitch, YouTube and others motivate gamers to keep connecting remotely.
Brands better step up during pandemic: Edelman Trust Barometer special
Consumers want brands to do what the government can’t, says the research.
How Sesame Street is focusing on mental and physical health for families
Animated spots are available in 19 languages.
Brands stepping up to help, part 2
Companies and their agency partners are using their creativity to help others.
Airbnb to pause all marketing amid COVID-19
The company cites mounting losses and will likely halt new hires and employee bonuses.
Miller Lite pulls 'tone deaf' ad encouraging friends to meet up as US self-isolates
It is being replaced by the Virtual Tip Jar -- one of the brand's positive drives to aid those hurt by the disruption.
Rival CMO Fernando Machado calls backlash against McDonald’s ‘unfair’
Burger King and McDonald’s aren’t duking it out this time.
Richard Edelman tells global staff: 'No job losses due to coronavirus'
Edelman has guaranteed to protect the jobs of his global agency's 6,000-strong workforce during the coronavirus outbreak, PRWeek has learned.
Voss Water names Braya first PR AOR
The agency is supporting the bottled water brand’s Live Every Drop campaign and its partnership with Dwayne Johnson.
Mucinex takes up the fight against fake news
The cold and flu brand is trying to kill off a different kind of disease.
Time Out pivots to 'Time In' as it closes global food markets
The media brand's quick-thinking is keeping it relevant amid COVID-19.
RV company Thor Industries hires Gunpowder as AOR
Thor is the world's largest maker of RVs.
Analysis
Why QSR brands top the social media food chain
And the "nugget" other industries can take away from their success.
Super Bowl week means fierce competition for eyeballs away from the stadium
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
Bad influence: When a brand's social media stars repel consumers
Casper's IPO shows risks of influencer marketing.
The social media that audiences will be hooked on in 2020
After the 'year of TikTok' in 2019, what platforms will emerge next year?
From Fearless Girl to Like a Girl: The campaigns that moved the decade
PR did the heavy lifting on many of the most influential campaigns of the past 10 years.
CMO Q&A
Ready for a close-'pup': The exec making your pet Insta-friendly
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
After the 'corntroversy': An interview with Michelle St. Jacques
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
Courage under fire: an interview with GSK CMO Amardeep Kahlon
GSK brands lean into risk and seize cultural moments to stay on top of their game.
Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
TikTok relies on positivity, AI to create a 'happier place' for users
How the platform is beating the social media clock through quick content creation and universal relatability.
News by email...
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Ignoring the result of the Labour leadership election is a mistake for public affairs professionals
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LG reviews global corporate account
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M&C Saatchi to furlough staff and cut salaries amid COVID-19 crisis
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Edelman Trust Barometer: consumers put brands on notice over coronavirus behaviour
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PRWeek UK Best Places to Work Awards 2020 – shortlist revealed
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Open letter from the PRWeek UK editor: Now is not the time to cut PR budgets