Latest Consumer News

KFC's latest wacky product is a $10,000 internet escape pod

KFC's latest wacky product is a $10,000 internet escape pod

Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken," KFC hopes the internet escape pod is just what consumers need this holiday season.

Axe's top marketer on helping men break out of the 'Man Box'

Axe's top marketer on helping men break out of the 'Man Box'

The "Man Box," or the set of attributes that rigidly defines masculinity, is harmful and an issue Axe and Lynx have decided to address, said Rik Strubel, the brand's global VP.

Breakfast Briefing, 11.17.2017: Controversial Christmas campaigns and ill-considered tweets

Breakfast Briefing, 11.17.2017: Controversial Christmas campaigns and ill-considered tweets

The 5 stories PR pros need to know to finish the week on the right foot.

Greenpeace hijacks Coke's 'huge PR push' with alternative Christmas campaign

Greenpeace hijacks Coke's 'huge PR push' with alternative Christmas campaign

Greenpeace has launched a Christmas campaign designed to take advantage of what it describes as Coca-Cola's "huge PR push" during the festive season.

Kellogg's to reopen immersive cereal café in New York

Kellogg's to reopen immersive cereal café in New York

Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.

Mars CMO Andrew Clarke: 'Challenge orthodoxy, do the reverse'

Mars CMO Andrew Clarke: 'Challenge orthodoxy, do the reverse'

Mars CMO Andrew Clarke says marketers and brands need to fight back against orthodoxy, avoid being over-controlling, and empower staff and agencies.

Wyoming Tourism issues RFP for PR support

Wyoming Tourism issues RFP for PR support

The state tourism group has worked with Fahlgren Mortine since 2014.

Breakfast Briefing, 11.15.2017: Papa John's tries to replay the down on NFL statements

Breakfast Briefing, 11.15.2017: Papa John's tries to replay the down on NFL statements

Will consumers give the pizza brand a do-over?

Ford Motor Company looks for global social media lead

Ford Motor Company looks for global social media lead

The hire will be the automaker's "subject matter expert" when it comes to social media.

Snapchat's Ad Manager updates includes audience filters

Snapchat's Ad Manager updates includes audience filters

Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival yesterday, while others have given it a more cautious welcome.

Cohn & Wolfe hires Edelman's Laura Springer to focus on Newell Brands

Cohn & Wolfe hires Edelman's Laura Springer to focus on Newell Brands

She is working with Steve Bonsignore, MD and New York consumer practice leader, to lead the group's day-to-day operations.

Mars tests giving PR firms global roles for the first time

Mars tests giving PR firms global roles for the first time

Freuds, Omnicom PR Group, Edelman, and Weber Shandwick are the firms that were handed worldwide assignments.

5 Veterans Day campaigns to honor those who served

5 Veterans Day campaigns to honor those who served

Here's how brands like Home Depot, National Geographic, and more are celebrating a somber holiday.

Uber chief brand officer: If we can change, no one else has any excuse

Uber chief brand officer: If we can change, no one else has any excuse

Uber's cultural struggles are well documented, but under its new leadership, the ride-hailing brand is determined to set an example for others to follow, its chief brand officer said.

Good news, social media advertising really does work for brand building...mostly

Good news, social media advertising really does work for brand building...mostly

Campaigns that ran on Facebook and Instagram had a mostly positive effect on consumer attitudes towards the brand, proved an exhaustive study by Kantar Millward Brown and Saïd Business School at the University of Oxford.

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Some brands aren't intimidated by having double the space to fill.

Consumers are more likely to share important milestones on social media than in person, new study says

Consumers are more likely to share important milestones on social media than in person, new study says

It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.

Hard-hitting questions about racism and sexual harassment dominate Day Two of the 3% Conference

Hard-hitting questions about racism and sexual harassment dominate Day Two of the 3% Conference

The gloves came off, as panelists worked to hold the industry accountable for its shortcomings.

Verizon hires MTV veteran Mariana Agathoklis as corp comms VP

Verizon hires MTV veteran Mariana Agathoklis as corp comms VP

Torod Neptune, now Lenovo's global comms VP, formerly held the role.

Analysis

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.

Scandals won't slow down a bullish influencer economy

Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?

After Bell Pottinger... do trade bodies have the clout to enforce ethical standards?

After Bell Pottinger... do trade bodies have the clout to enforce ethical standards?

As the debate around ethical practice in PR continues, have trade bodies done enough to rid the sector of bad eggs and enhance its overall reputation? And what does it say about the value of associations to the industry in general? PR pros give their views.

Branded podcasts make a comeback

Branded podcasts make a comeback

Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."

CMO Q&A

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.

CMO Q&A: Nissan's Roel de Vries

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Facebook's CMO dishes on fake news and the social network's latest mission

Facebook's CMO dishes on fake news and the social network's latest mission

Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.