Latest Consumer News

Adam & Eve founder Jon Forsyth resurfaces at new transatlantic PR-creative combo

Adam & Eve founder Jon Forsyth resurfaces at new transatlantic PR-creative combo

Jon Forsyth, one of the four Adam & Eve founders, has resurfaced as strategy partner at UK and US agency combination Troika/Mission Group.

Bonobos sets out to #EvolveTheDefinition of 'masculinity'

Bonobos sets out to #EvolveTheDefinition of 'masculinity'

For the campaign, 172 people were interviewed about how they define masculinity.

Angry face emoji: Why 10 brands are complaining on #WorldEmojiDay

Angry face emoji: Why 10 brands are complaining on #WorldEmojiDay

Brands including Waffle House, Sonic Drive-In, and Nesquik are not happy.

Andrey Barannikov talks Russia, Putin, the World Cup, and PR

Andrey Barannikov talks Russia, Putin, the World Cup, and PR

CEO Barannikov's firm, SPN Communications, is one of the largest in Russia and was heavily involved in promoting the 12 host cities during the recently concluded soccer World Cup.

H+K gets London creative strategy lead from Golin

H+K gets London creative strategy lead from Golin

Hill+Knowlton Strategies' London office has hired Eleanor Sullivan as director of creative strategy.

MSL UK co-CEO and influencer marketing lead to leave

MSL UK co-CEO and influencer marketing lead to leave

MSL UK's co-CEO Jason Frank (pictured) will leave the business in October, PRWeek has learned, with another senior figure departing for a new role at Brands2Life.

Timeline of a crisis: Papa John's deletes founder from marketing

Timeline of a crisis: Papa John's deletes founder from marketing

How founder John Schnatter's inappropriate language sliced up the pizza chain's reputation.

PRSA New York president-elect Doug Simon resigns

PRSA New York president-elect Doug Simon resigns

Simon was named president-elect in January.

Kraft wants to settle the debate: Is Mac & Cheese best eaten with a spoon or fork?

Kraft wants to settle the debate: Is Mac & Cheese best eaten with a spoon or fork?

The brand is letting consumers choose what utensil will be featured on its box next year. (Spork is not an option).

Experts: Papa John's brand was too closely associated with ousted, controversial founder

Experts: Papa John's brand was too closely associated with ousted, controversial founder

PR pros weigh in on the reputational damage to Papa John's after founder John Schnatter's inappropriate comments.

Olson Engage ends relationship with Papa John's over founder's comments

Olson Engage ends relationship with Papa John's over founder's comments

A representative from the agency said Olson had recurring differences with founder John Schnatter, who resigned as the company's chairman on Wednesday after his use of the n-word on a conference call became public.

Papa John's founder apologizes: 'Racism has no place in our society'

Papa John's founder apologizes: 'Racism has no place in our society'

The pizza chain's founder, John Schnatter, confirmed reports about inappropriate language on a May conference call.

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.

PayPal's Pablo Rodriguez to join JP Morgan Chase

PayPal's Pablo Rodriguez to join JP Morgan Chase

Rodriguez oversaw comms for consumer brands within the PayPal portfolio, including Venmo and Xoom.

Breakfast Briefing: Uber HR head steps down after internal investigation

Breakfast Briefing: Uber HR head steps down after internal investigation

That and Pfizer's about face on drug prices in this morning's news to know. Plus: the conservative PR firm helping embattled Congressman Jim Jordan.

BA pays tribute to Southgate with M&S waistcoat giveaway on flights to Moscow

BA pays tribute to Southgate with M&S waistcoat giveaway on flights to Moscow

Around 300 passengers bound to Moscow on British Airways flights from London have picked up free waistcoats in tribute to England football coach and fashion icon Gareth Southgate.

Waze staffs up marcomms teams after Mossler exit

Waze staffs up marcomms teams after Mossler exit

The Google-owned brand is planning to hire heads of global comms and brand marketing.

'He deserved a break': Why Kit Kat helped a new customer propose to his girlfriend

'He deserved a break': Why Kit Kat helped a new customer propose to his girlfriend

Evan Wilt ate his first Kit Kat (incorrectly) in May. Less than two months later, the brand helped him pop the question.

Fleishman takes European account for GoPro and announces UK sport lead

Fleishman takes European account for GoPro and announces UK sport lead

FleishmanHillard's brand team has been hired to a PR, social and influencer brief for GoPro, covering the UK, Germany, France and Spain.

SoulCycle comms head Gabby Etrog Cohen exits after eight years at fitness brand

SoulCycle comms head Gabby Etrog Cohen exits after eight years at fitness brand

SoulCycle is seeking a new communications leader.

Analysis

How 5 underdog brands are scoring at the World Cup without an official sponsorship

How 5 underdog brands are scoring at the World Cup without an official sponsorship

Including one clothing brand that stepped away from its most prominent team sponsorship years ago.

Outstanding or overdone? Marketers split on IHOP rebranding stunt

Outstanding or overdone? Marketers split on IHOP rebranding stunt

Sure, IHOP got lots of attention this week when it (temporarily) rebranded as IHOb. But experts questioned the long-term benefits of the "rebrand."

'Connected in politics and with the public': What a Howard Schultz presidency would look like

'Connected in politics and with the public': What a Howard Schultz presidency would look like

Corporate communicators and former colleagues of the outgoing Starbucks chairman discuss why they think he should run for president.

Recording, but not for the masses: Big brands' new podcast strategy

Recording, but not for the masses: Big brands' new podcast strategy

Home Depot, Wal-Mart, and Jack Daniel's are among the brands tapping into the podcast boom for the first time to reach niche audiences.

Esports sheds stereotypes, opens a new frontier for marketers

Esports sheds stereotypes, opens a new frontier for marketers

Getting to know the leagues, teams, players, and fans is critical to success.

CMO Q&A

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.

Building a community, not a cult: How Peloton shapes its storytelling efforts

Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.

How the Grindr ecosystem evolved into more for its 4 million users

How the Grindr ecosystem evolved into more for its 4 million users

Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world around them.

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath's CMO talks to Diana Bradley about how the company got through its widely mocked rebrand and plans for 2018