The latest forecast from WARC calls for a 10.2% drop in global ad spend in 2020, and the organization says it will take until 2022 to recover to 2019's level of spend.
Florida Paints founder Don Strube shared how he got the star to join his small business.
Dairy Management turns to young interns for inspiration.
Here are the favorites.
The $1.2b-a-year food advertiser wants to create a higher volume of personalized content.
Twitter users say the company is throwing away a major marketing opportunity.
The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
It was the brand’s first tweet since 2017.
An online platform allows Santas to send gifts anonymously through the post office.
She is an alum of First Horizon National and St. Jude Medical.
Rockefeller Center is defending the tree. Did it deserve to be roasted in the first place?
It's the first time the grocery goods brand has retained a firm for ongoing PR work in the U.S.
She’s a 20-year veteran of Discovery.
The agency said it conforms to all industry ethical standards and practices.
Albritton has also worked at Exelis, Raytheon and served in the U.S. Navy.
The firm says the tools will help clients “see around corners."
The brand trended on Twitter on Tuesday after a study claimed mouthwash could eliminate the novel coronavirus.
“I am so happy to learn from others. It is a two-way conversation I would love to have,” says Martin Renaud.
The brand is pushing into new markets after state legalization measures were approved on Election Day.
The buzzword is being mocked by journalists, PR pros and marketers on Twitter.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
Brands that normally wouldn’t touch video game activations are finding a virtual home.
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.