Latest Consumer News

Pokémon Go shows marketers it's OK to lose control

Pokémon Go shows marketers it's OK to lose control

If marketing communications wants to lead in AR, it has to throw out the playbook and throw it out quick.

Kellogg puts influencer account under review

Kellogg puts influencer account under review

The work is being handled by Edelman's Krispr shop.

23 brands mourn Marvel Comics legend Stan Lee

23 brands mourn Marvel Comics legend Stan Lee

Comic book publishers, movie studios, toymakers, and organizations such as the U.S. Army and NASA mourned Lee on Monday.

Whole Foods hands AOR account to MWWPR

Whole Foods hands AOR account to MWWPR

The agency has two teams working on the grocery retailer's AOR account.

A meme press release? How Reebok found the perfect fit for Cardi B

A meme press release? How Reebok found the perfect fit for Cardi B

"Srsly, another sneaker partnership? Smh."

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

New global strategic comms shop for The Macallan; Big changes at P&G; Sorrell nears second S4 deal.

Citizen Relations wins global PR duties for luxury whisky brand The Macallan

Citizen Relations wins global PR duties for luxury whisky brand The Macallan

Citizen Relations has been appointed as global strategic communications agency for luxury whisky brand The Macallan following a competitive pitch, PRWeek can reveal.

B/HI launches esports practice

B/HI launches esports practice

Managing partner Jerry Griffin will oversee the practice.

Heathrow bears depart Florida for the UK in Christmas campaign

Heathrow bears depart Florida for the UK in Christmas campaign

London airport unveils its third festive campaign featuring Doris and Edward Bair returning home for the festive season.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

What 11 brands are doing on #ElectionDay; Facebook tries to stay on top of possible election meddling; Facebook, CNN, Fox News, and NBC reject Trump immigration ad; and other news to know this morning.

Marketing's next battlefield: Your phone's camera

Marketing's next battlefield: Your phone's camera

A Snap executive on the next part of your smartphone that marketers will be vying for.

Durex urges young people to have sex and save lives in earned media campaign

Durex urges young people to have sex and save lives in earned media campaign

Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Trump reportedly offers Nauert UN ambassador job; A 49ers cheerleader takes a knee; Google CEO issues apology of sorts; and other news to know this morning.

What Halloween brand activation was your favorite of 2018?

What Halloween brand activation was your favorite of 2018?

Choose from Reese's, Burger King, Skittles, Pop-Tarts, or M&Ms.

Google staff walk out to protest treatment of women

Google staff walk out to protest treatment of women

Thousands of employees from around the world are expected to take part.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

One Atlanta firm's spooky video; Mixed Q3 for Facebook; WeWork cracks down on office drinking.

BCW hires Zeno's Thomas Bunn to lead U.S. consumer marketing

BCW hires Zeno's Thomas Bunn to lead U.S. consumer marketing

Most recently, he led Zeno's New York office.

Finn Partners acquires Missy Farren & Associates

Finn Partners acquires Missy Farren & Associates

The deal will add an expertise in sports and outdoors to Finn Partners.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Trump to visit Pittsburgh; Kids' apps crammed with ads; Musk tweets cause confusion - again; Cristiano Ronaldo is most-followed person on Instagram.

Influencers to teach five McDonald's staffers about their dream careers

Influencers to teach five McDonald's staffers about their dream careers

McDonald's wants to give employees the tools they need to succeed - even if it's in a field other than food service.

Analysis

More quality, less value: How the booming economy is changing Black Friday marketing

More quality, less value: How the booming economy is changing Black Friday marketing

And some retailers are still closing their doors on the biggest shopping day of the year.

How #MeToo changed the way brands market to men

How #MeToo changed the way brands market to men

Brands targeting guys are more often ensuring they are "responsible human beings."

Why marketers weighing AR versus VR are asking the wrong question

Why marketers weighing AR versus VR are asking the wrong question

Instead, they should be pondering how quickly they can get ready for mixed reality.

Why other brands will follow Nike into social justice

Why other brands will follow Nike into social justice

But like ads showing Michael Jordan dunking, it's not as easy as it looks.

Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?

Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?

The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm. But is Read a thoughtful and safe pair of hands or a dull accountant with little in the way of leadership skills?

CMO Q&A

Noom goes to war with industry titan Weight Watchers

Noom goes to war with industry titan Weight Watchers

The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.

Building a community, not a cult: How Peloton shapes its storytelling efforts

Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.