Rivian is set to reveal its pickup truck and seven-passenger SUV in November at the Los Angeles Auto Show.
Were you happy with Sesame's response? Or would you have gone in a different direction?
The pen maker is seeking a global director of comms as part of its changes
The brand previously separated the role of PR manager and social media manager.
She had worked at the iconic footwear company for three years.
M Booth was the incumbent on the account.
Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.
She was most recently consumer marketing lead and SVP at FleishmanHillard.
Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.
WE Communications partnered with YouGov to field the second iteration of its Brands in Motion survey.
Plus: A truly out-of-this-world kind of sponsored content.
Yohannan had worked at Panera since 2013.
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.
Consumers are divided on Nike's 30th anniversary campaign for Just Do It. But communications executives say it will place the sportswear brand on the right side of history -- and in the good graces of its diverse customer base.
Plus: Another interview with Elon Musk for the ages.
Most marketing experts agree: The benefits of the brand's daring anniversary campaign featuring Colin Kaepernick outweigh the stench of burning sneakers.
Industry pros on social media are mostly applauding Nike's embrace of the polarizing quarterback.
Was it smart for Nike to partner with the polarizing quarterback?
Premier League club Manchester United has confirmed senior Nike comms executive Charlie Brooks will be its new director of communications.
Burson Cohn & Wolfe (BCW) has extended its PR work for tobacco giant Philip Morris International (PMI), PRWeek understands.
Instead, they should be pondering how quickly they can get ready for mixed reality.
But like ads showing Michael Jordan dunking, it's not as easy as it looks.
The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm. But is Read a thoughtful and safe pair of hands or a dull accountant with little in the way of leadership skills?
Marketers are still in the experimentation stage when it comes to interacting with consumers via home speakers.
Boosting the bottom line versus protecting an agency's reputation is a dilemma in the spotlight amid the Papa John's crisis.
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.
Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world around them.