Latest Consumer News
Sonic mixes up strategy with new food-focused campaign
CMO Lori Habib explains why Sonic is stepping away from the in-car dialogues the fast-food brand is known for.
Next 15 reports ‘record performance’, is ‘confident’ over M&C Saatchi, says Engine has been ‘successfully integrated’
Communications group Next 15 has revealed revenue growth of 65 per cent for the first half of the year, with adjusted pre-tax profits up 73 per cent.
Fast food brands battle it out on Twitch for DoorDash tournament
Wendy’s, Dunkin’, Taco Bell, KFC and others compete in MultiVersus represented by streamers of their choice.
Ukes on a plane: How would you feel about an unexpected in-flight ukulele lesson?
Would it be a welcome surprise?
Klondike to give away last 100 Choco Tacos via Instagram scavenger hunt
The world says goodbye to the beloved novelty ice cream on Wednesday.
Sodexo Live brings on MikeWorldWide as sporting venues, events open up
MikeWorldWide will support Sodexo Live’s bounceback from the pandemic.
Latinas in Tech and Korbel California Champagne depict STEM role models in NFT exhibition
NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.
Watch: Papa Johns gets extraterrestrial with chorizo pizza
Chorizo left Earth’s atmosphere in 1998, making it the world’s — make that the known galaxy’s — farthest-traveled sausage.
PayPal says it will end Phoenix Suns jersey sponsorship unless owner resigns
PayPal’s jersey patch partnership with the NBA team is set to expire at the end of the year, and the company is threatening to not renew it if suspended owner Robert Sarver remains affiliated with the franchise.
Meta finishes off Queens of the Metaverse campaign with drag show
The show was the culmination of a campaign by We Are Social.
‘Try our pillowy biscuits’: Why Hardee’s is poking fun at MyPillow’s CEO
The fast-food chain quickly responded cheekily after one of its restaurants ended up at the center of a news story.
Abercrombie & Fitch parent hires Kate Wagner as global comms head
Wagner will not also oversee IR, as previous comms head Pamela Quintiliano did.
Zola invites senators to vote for marriage equality
An ad styled after a wedding invitation in today’s Washington Post urges lawmakers to pass the Respect for Marriage Act.
Watch: Heinz sugar-free ketchup takes some responsibility off plates
The campaign gets nostalgic with a TV ad that leans into old cartoon tropes.
Why consumers view pharma brands as lifestyle brands
Nearly half of Americans say that how a pharma company communicates with them is just as important as how effective their treatments are.
Did Wingstop cross line by dropping F-bomb on Twitter?
One social media manager called Wingstop’s move a “shock value gimmick.”
How a personalized jewelry company is funding childhood cancer research
Ontario-based Dimples Charms released a collection called Together this month, with 10% of sales going to a pediatric cancer foundation.
How Popeyes quickly responded on TikTok, and in person, after chicken was thrown at Harry Styles
Chicken nuggets were tossed at the pop star at Madison Square Garden, giving the chicken brand an opportunity.
How the ‘Corn Kid’ helped Chipotle create its top Instagram and TikTok video of all time
The chain went beyond just creating a meme about corn like other brands.
Instacart proves it can even deliver to places where food is forbidden, such as the VMAs
Droga5 creative director Maria Lee shares the inside story on Instacart’s stunt at the MTV event.
Analysis
Authenticity and consistency: How brands should approach Hispanic Heritage Month
PR pros advise brands to educate themselves on Hispanic culture and demonstrate purpose in initiatives targeting the Latino community.
Buckle up: Even more wage inflation is coming for agencies
Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.
No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.
PR in Ukraine: 'It's not a crisis, conflict, tragedy or aggression - it is a war'
PRWeek asked a collection of PR professionals in Ukraine, who have launched a campaign called 'Help Ukraine - Tell the Truth to the World', how they think the war is being presented to the outside world. This is their response.
Vicks VapoRub shines as a cultural staple during Hispanic Heritage Month
Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.
CMO Q&A
Tim Szonyi steers Stoli’s rapid rebrand
Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.
Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever
McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.
How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.
Subway CMO Carrie Walsh unwraps the company's recent changes
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
-
Hall of Fame
-
Bellwether Survey
-
Changemakers
-
Purpose Awards
-
40 Under 40
-
Best Places to Work
-
PRWeek Awards US
-
The Power List
-
Pride in PR
-
Brand Film Awards
-
Healthcare & Pharma Communications Awards
-
Agency Business Report
-
Women of Distinction
-
Salary Survey
-
Dashboard 25
-
Health Influencer 30
-
PRDecoded
-
Webinars
-
Find a Job
-
Podcasts
-
Subscribe to PRWeek