She joins the company on November 16.
Brands aren’t letting a virus scare away all the fun.
Brands are getting inventive to keep trick-or-treaters safe.
The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.
Fast-moving communications teams are most likely to drive change across organizations, say comms leaders from Procter & Gamble and John Hancock.
Brands also have “close inner circles” and “private islands,” ya’ know.
Three influential young execs discuss finding an unconventional path at PRDecoded.
The comms strategy and challenges of a unique new fruit.
The nonprofit aims to inspire young voters to get politically active on issues they care about.
The campaign features LeBron James and Naomi Osaka.
The firm will handle both consumer and corporate work for the sandwich chain around the world.
The MDC Partners agency is helping the company launch the Purple Kids Mattress among other duties.
CPG giant makes emphatic case for contribution of marketing as it reports strong results.
The CPG giant got creative to ensure Halloween is special this year.
Dunkin’ tried and unsurprisingly failed this week. Or did they?
Excited or bored? The creative agency's system will measure feelings of attendees.
It’s the WPP firm’s second C-level appointment of this month following the departures of Jim Joseph and Ben Boyd.
The company realized that it needed to quickly correct the record after President Trump mused aloud about a hypothetical conversation with its CEO.
The state’s Department of Health confirmed Rally’s win of the account.
The company wants to be clear: there’s no relation to Sen. David Perdue (R-GA).
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
Brands that normally wouldn’t touch video game activations are finding a virtual home.
Consumers are really letting brands know just how hard it is to find a roll.
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.