Latest Consumer News

Young Olympians carry torch for a brighter future

Young Olympians carry torch for a brighter future

Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.

What Valentine's Day campaign made you cringe the most?

What Valentine's Day campaign made you cringe the most?

Brands tried to win consumers' hearts on Valentine's Day, but like with real-world romance, some tried too hard.

Breakfast Briefing: Red Stripe wins gold for Olympic brand insertion

Breakfast Briefing: Red Stripe wins gold for Olympic brand insertion

Scroll down to see how the brewer got involved in one of the Games' most whimsical stories. Plus: Russian bots are stoking tensions on Twitter after the Parkland shooting.

GE comms head Deirdre Latour to exit company next month

GE comms head Deirdre Latour to exit company next month

Linda Boff, GE CMO and chief learning officer, has taken on the additional responsibility of interim head of communications.

Brand U.S.A. expands Ogilvy's remit to handle consumer PR

Brand U.S.A. expands Ogilvy's remit to handle consumer PR

The WPP firm is helping the tourism organization explain that the U.S. is much more than just New York, Miami, and Los Angeles.

Google turns Chrome's ad-blocker on: What to expect

Google turns Chrome's ad-blocker on: What to expect

Starting Thursday, Google will turn on the ad-block function on its Chrome browsers, which will turn off "bad ads."

Breakfast Briefing: IPG earnings; Brand Valentine's Day; Shaun White's tense press conference

Breakfast Briefing: IPG earnings; Brand Valentine's Day; Shaun White's tense press conference

Happy Valentine's Day. If you're looking for last-minute gift inspiration, scroll down to check out 14 brands' romantic ideas. Plus, news on Interpublic's fourth-quarter and full-year earnings and what happened after snowboarder Shaun White won a gold medal.

14 brands get mushy on Valentine's Day

14 brands get mushy on Valentine's Day

It's February 14, so we've compiled 14 of the best Valentine's Day campaigns on social.

How 5 brands are using Facebook Messenger to send love on Valentine's Day

How 5 brands are using Facebook Messenger to send love on Valentine's Day

Have some bots and discounts with your chocolates and flowers this Valentine's Day.

Daimler appoints Publicis for global Mercedes-Benz brief

Daimler appoints Publicis for global Mercedes-Benz brief

Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.

Ex-Engage by Bell Pottinger trio launch Pembroke and Rye

Ex-Engage by Bell Pottinger trio launch Pembroke and Rye

Pembroke and Rye, a new agency formed by three former senior staff of Engage by Bell Pottinger, launches publicly this month.

'Who wouldn't agree with that?': PR pros on Unilever's threat to pull ads from social media

'Who wouldn't agree with that?': PR pros on Unilever's threat to pull ads from social media

Eight top industry execs told PRWeek their thoughts on the CPG giant's decision.

To celebrate its 10th anniversary, Chobani wants to give every American free yogurt

To celebrate its 10th anniversary, Chobani wants to give every American free yogurt

The in-house One for All campaign is meant to help the brand stay on top after a decade of success.

Kellogg's turns café into US-themed space for 2018 Pyeongchang Games

Kellogg's turns café into US-themed space for 2018 Pyeongchang Games

Kellogg's has turned its New York café into a U.S.-themed space to celebrate the 2018 Pyeongchang Winter Olympics.

Breakfast Briefing: Unilever's challenge to social media giants

Breakfast Briefing: Unilever's challenge to social media giants

Welcome back to the work week. This morning's big marketing story is CPG giant Unilever's threat to pull advertising from social media platforms that don't clean up their act.

DawBell hired by Spice Girls ahead of rumoured reunion

DawBell hired by Spice Girls ahead of rumoured reunion

London entertainment specialist DawBell has been hired as publicists for the Spice Girls.

Breakfast Briefing: Winter Games start with history, pageantry

Breakfast Briefing: Winter Games start with history, pageantry

Hoping for a slow news day to ease you into the weekend? No such luck. Your guide to a news-packed Friday morning below.

Next 15's £40m acquisition spree continues with digital deal

Next 15's £40m acquisition spree continues with digital deal

Holding group Next Fifteen Communications has made its first acquisition of the year and the largest in its recent spree, buying UK digital agency Brandwidth Group.

Golin loses batch of senior London staff but wins extension with energy client

Golin loses batch of senior London staff but wins extension with energy client

Marketing and talent lead Jane Fordham and head of digital Alex Brittain (pictured) are among a spate of senior figures leaving Golin's London office, although the business has recently been boosted after successfully re-pitching for npower.

After social media backlash, PepsiCo says Lady Doritos reports are inaccurate

After social media backlash, PepsiCo says Lady Doritos reports are inaccurate

PepsiCo CEO Indra Nooyi's comments about women and Doritos left a bad taste in the mouths of many consumers.

Analysis

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Beyond Bell Pottinger: Larger trends shape African PR market

Beyond Bell Pottinger: Larger trends shape African PR market

Demographic and economic trends are changing the communications industry in Africa, moving it away from traditional hubs and presenting opportunities.

Home team: Twin Cities communicators make the most of the spotlight

Home team: Twin Cities communicators make the most of the spotlight

While they're naturally disappointed the hometown Minnesota Vikings came up short, PR pros based in Minnesota are putting on a brave face to show off Minneapolis and St. Paul despite the playoff loss and the freezing cold.

Playing the long game: For more brands, Super Bowl ads are just the start

Playing the long game: For more brands, Super Bowl ads are just the start

For companies such as Jack in the Box and hometown team Target, the costly Super Bowl spot is just the beginning of their campaigns.

Goodbye, YouTube. Regulations could prompt microinfluencer migration to other platforms

Goodbye, YouTube. Regulations could prompt microinfluencer migration to other platforms

Some microinfluencers see the latest YouTube guidelines as a "slap in the face."

CMO Q&A

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath's CMO talks to Diana Bradley about how the company got through its widely mocked rebrand and plans for 2018

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Thalberg talks to PRWeek about Taco Bell weddings and the chain's recent partnerships with Lyft and Forever 21.

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.

CMO Q&A: Nissan's Roel de Vries

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Facebook's CMO dishes on fake news and the social network's latest mission

Facebook's CMO dishes on fake news and the social network's latest mission

Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.