Latest Consumer News

Yikes! Four PR pros dish on Nike's slip up

By Sean Czarnecki, February 22, 2019

The shoeplosion during the Duke-North Carolina game ignited a frenzy of criticism of Nike after the Blue Devils' biggest star was injured.

Edelman stumbles in pursuit of $1bn revenue target

By Steve Barrett, February 22, 2019

As a bellwether of the overall health of the PR industry, Edelman's 2018 financials are a stark reminder of the challenges of achieving real growth on top of a large existing base in the current economic climate.

P&G announces 'build studio' as it seeks to ramp up product innovation

By Simon Gwynn, February 21, 2019

The CPG giant will partner with development and investment company M13.

Talk.Global appoints Sophie Hayes as global client lead

By Arvind Hickman, February 20, 2019

Talk.Global, M&C Saatchi Group's lifestyle and consumer boutique agency, has appointed Sophie Hayes as board director, completing its leadership team.

Smart cookies: Lessons any marketer can learn from Girl Scouts

By Diana Bradley, February 19, 2019

Every year, Girl Scouts make their cookie-selling efforts go viral. Here's how they do it.

Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day

By Diana Bradley, February 14, 2019

Maybe communicators need to get better at communicating their feelings?

MillerCoors comms VP: Bud Light did us 'a significant favor' with Super Bowl ad

By Diana Bradley, February 13, 2019

The brewer contends that Bud Light's spot attacking competitors has worked in its favor.

Watch Moe's PR and marketing staff read mean tweets about a menu change

By Diana Bradley, February 12, 2019

Twitter was really, really, really mad after Moe's removed white chicken from its lineup.

Coors Light toasts American farmers who grow its ingredients (like corn)

By Diana Bradley, February 11, 2019

The #corntroversy continues.

Hotwire global COO and EMEA head Alex MacLaverty departs

By Arvind Hickman, February 11, 2019

Hotwire's global chief operating officer and EMEA head Alex MacLaverty is stepping down from the role to pursue a new challenge, PRWeek can reveal.

Twitter hires executive to help automotive brands with marketing campaigns

By Diana Bradley, February 11, 2019

Guy Schueller will help car and truck brands with campaigns like Mini's Tweet to Test Drive.

Ye olde corntroversy is a complex brew

By Steve Barrett, February 08, 2019

Social media spats such as the Bud Light corn syrup affair dominate Twitter for a few days, but do consumers really pay attention and do they benefit the brands involved?

DeVries picks up PR account for digital radio brand Pure

By Arvind Hickman, February 08, 2019

Digital radio brand Pure has signed DeVries Global as its retained lead UK PR agency, following a competitive pitch.

Beer banter: Bud Light calls out MillerCoors comms head in tweet

By Diana Bradley, February 07, 2019

"Ye old CCO of MillerCoors," aka Pete Marino, called the #corntroversy "much ado about nothing."

Here's why Jimmy John's won't use Grubhub or Seamless

By Lindsay Stein, February 07, 2019

The brand has launched a new campaign with WIP to explain its decision to consumers.

Publicis shares crash by more than 10% after creative agencies slump

By Gideon Spanier, February 07, 2019

WPP, Interpublic, and Omnicom also saw stocks slide.

H+K wins global Azerbaijan Tourism Board account

By Arvind Hickman, February 06, 2019

Hill+Knowlton Strategies (H+K) has won the tourism account for one of the fastest-growing tourist destinations in the world, Azerbaijan.

North 6th Agency launches content, strategy group

By Sean Czarnecki, February 05, 2019

Clients include Alibaba Cloud, Toluna, BounceX, Nyack College, and Splash.

Trading yogurt for burgers: Chobani's Michael Gonda joins McDonald's

By Diana Bradley, February 05, 2019

Gonda, who had worked at Chobani since 2014, joined McDonald's in a global role.

MillerCoors responds to Bud Light in full-page 'New York Times' ad

By Lindsay Stein, February 05, 2019

The beer brand wants Americans to know the facts about its use of corn syrup.

Analysis

The Academy Awards could be a hot mess. Why that's a good thing for Oscars marketers

By Chris Daniels, February 22, 2019

With no host, who knows what will happen at the 91st Academy Awards? One thing is for certain: Brands are ready to tap into cultural moments.

Ready or not, campaign scrutiny is coming to Starbucks

By Chris Daniels, February 08, 2019

A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.

Eugene the Egg revealed as 'cracking campaign' for mental health

By Arvind Hickman, February 05, 2019

The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.

Inside Super Bowl LIII's social media command center

By Sean Czarnecki, February 01, 2019

Atlanta's social nerve center is on the lookout for crises - and opportunities in the days before the big game.

The auto show (as we know it) is dead. Long live the auto show.

By Thomas Moore, January 18, 2019

How the Detroit auto show is changing with the times.

CMO Q&A

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