$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem
The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.
It all started when an IHOP hostess unknowingly turned the comedian away.
“It's not just hearts and flowers for all women,” said The Chick Mission director Tracy Weiss.
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
Home Depot’s giant skeleton is particularly happy about the change.
The carrier brought on United Airlines alum Jim Olson and Crafted Communications to get the word out.
She’s a veteran of Blended Strategy Group and Beautycon Media.
The Omnicom firm and the tire company previously worked together from 2011 to 2019.
The firm will spearhead the brand's 2021 product launches, including a limited-edition bra release.
Which ‘Flamin’ Hot’ snack is the best?
The younger generation’s beauty standards are changing, along with their media habits. Here's how Clinique measured and tied the campaign to sales.
Latin America’s largest airline has selected MMGY NJF as its PR firm, anticipating increased travel.
The new board members include GMs of New York, San Francisco and Washington, DC.
Current Global, Magna and IPG Media Lab study spotlights social media’s burden on the disabled community.
The firm is working on media relations and strategic counsel to inspire people to eat more chickpea-based pizza, pasta and other foods.
Marketing services behemoth Publicis Groupe UK has wholly acquired boutique PR firm Taylor Herring, PRWeek can reveal.
The tech-sector veteran will lead marketing and communications at the venture capital firm.
The maker of Tide and Pampers sees pandemic habits persisting, as it reports strong growth from its fabric and home-care unit. But increased costs slowed organic earnings.
Harrer moves to the footwear and apparel brand from Dollar Shave Club.
The firm is working on creative campaigns for product launches this spring.
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.