Latest Consumer News

Influencers should 'be their own creative director' to improve campaigns

Influencers should 'be their own creative director' to improve campaigns

Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.

Sharpen those writing skills, PR pros: Typos turn off customers at high rate

Sharpen those writing skills, PR pros: Typos turn off customers at high rate

People are almost two times more likely to leave a website with obvious mistakes, according to a study.

Michelin puts North American PR AOR account up for review

Michelin puts North American PR AOR account up for review

Ketchum has had the account since 2013.

Watch: ADT VR campaign shows what it's like to be in a burning house

Watch: ADT VR campaign shows what it's like to be in a burning house

The campaign is part of ADT's brand modernization efforts.

Cisco asks new global social AOR to 'push us out of our comfort zones'

Cisco asks new global social AOR to 'push us out of our comfort zones'

Hi5.agency snags the title following a crowded review.

Debating entering that social debate? Here's when a brand should

Debating entering that social debate? Here's when a brand should

Social media can often be toxic. Other times, it's good, clean fun -- and an opportunity for brands to join in.

Which brand activation won SXSW?

Which brand activation won SXSW?

Were you most wowed by Vice, HBO's "Game of Thrones," or Amazon Prime Video's "Good Omens"?

Target narrows down agencies in RFP process

Target narrows down agencies in RFP process

The retailer wants to make an agency-hiring decision before May.

Watch: Coors Light literally lights up when Bud Light is negative

Watch: Coors Light literally lights up when Bud Light is negative

More beer banter: This time, Coors Light wants to "refresh the conversation" with free alcohol.

Purple launches sport division with Manchester United's Chris Smalling as foundation client

Purple launches sport division with Manchester United's Chris Smalling as foundation client

Global lifestyle agency Purple has launched a new division, Purple Sport, that will focus on talent and organisations in the sport's industry.

Frito-Lay joins a good-natured food fight

Frito-Lay joins a good-natured food fight

Why the company sees one Twitter debate as a "good challenge."

Dr. Seuss Enterprises picks Havas Formula as first PR AOR

Dr. Seuss Enterprises picks Havas Formula as first PR AOR

The agency helped ring in what would have been Dr. Seuss' 115th birthday this month.

Breakfast Briefing: 5 things for PR pros to know Monday morning

Breakfast Briefing: 5 things for PR pros to know Monday morning

Frito-Lay chips debate; Saudi Arabia's Public Investment Fund hires Karv Communications; SXSW so far; Elon Musk in court; Tucker Carlson in hot seat again.

Covered California puts seven-figure PR account up for review

Covered California puts seven-figure PR account up for review

Ogilvy is the incumbent on the business.

What brand ruined National Cereal Day on Twitter?

What brand ruined National Cereal Day on Twitter?

Three brands in particular went against the grain of yummy #NationalCerealDay tweets.

Hidden Ranch Valley erects '24-foot, 25,000 ounces of pure love'

Hidden Ranch Valley erects '24-foot, 25,000 ounces of pure love'

The brand partnered with mcgarrybowen to install the world's biggest bottle of ranch.

Fake Pop-Tart flavors are a daily thing on social media, but the brand isn't worried

Fake Pop-Tart flavors are a daily thing on social media, but the brand isn't worried

Among the latest fake-news flavors: water and Caesar salad Pop-Tarts.

Facebook announces overhaul of privacy policies

Facebook announces overhaul of privacy policies

Founder Mark Zuckerberg admits Facebook does not have a strong reputation for building privacy protective services.

KFC names Staci Rawls first US chief comms officer

KFC names Staci Rawls first US chief comms officer

Rawls has worked at KFC U.S. for four years.

Breakfast Briefing: 6 things for PR pros to know Thursday morning

Breakfast Briefing: 6 things for PR pros to know Thursday morning

KFC names its first U.S. chief comms officer; Esports: More than just fun and games; IHOP's Pancizza delivers results; #TimApple; and other news to know.

Analysis

The thrill is gone from real-time marketing

The thrill is gone from real-time marketing

We're a long way from Dunk in the Dark, but don't expect brands to stop trying to take advantage of events in real-time, even if the practice isn't as buzzy as it used to be.

The Academy Awards could be a hot mess. Why that's a good thing for Oscars marketers

The Academy Awards could be a hot mess. Why that's a good thing for Oscars marketers

With no host, who knows what will happen at the 91st Academy Awards? One thing is for certain: Brands are ready to tap into cultural moments.

Ready or not, campaign scrutiny is coming to Starbucks

Ready or not, campaign scrutiny is coming to Starbucks

A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.

Eugene the Egg revealed as 'cracking campaign' for mental health

Eugene the Egg revealed as 'cracking campaign' for mental health

The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.

Inside Super Bowl LIII's social media command center

Inside Super Bowl LIII's social media command center

Atlanta's social nerve center is on the lookout for crises - and opportunities in the days before the big game.

CMO Q&A

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.

Noom goes to war with industry titan Weight Watchers

Noom goes to war with industry titan Weight Watchers

The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.