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McDonald’s reorganizes global comms function
The fast-food chain is shifting communications into three core areas.
Nike creates moving tribute to Kobe Bryant
Campaign aired ahead of basketball star's memorial service.
Reebok turns up on your front lawn
Reebok is sending Cardi B to your doorstep in Zig Kinetica promo.
How to get Kimye to tweet your brand for free
Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.
Elastics giant Stretchline launches global PR agency review
The manufacturer, which is looking for a global strategic PR partner, has begun a review process, PRWeek can reveal.
Weber Shandwick snaps up Shutterfly consumer account
Work on the AOR contract is set to begin next month.
Western Union launches fundraising campaign for coronavirus
Digital ads remind people to support the human behind the mask.
Honoring exceptional women: Vote in PRWeek's Hall of Femme cover contest
PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.
Edelman expands in Africa with Kenyan acquisition
Edelman has boosted its offering in Africa by acquiring Kenyan consultancy Gina Din Corporate Communications.
Munchkin brings on Citizen Relations as US AOR
The firm is promoting Munchkin's Milkmakers prenatal line.
The best campaigns from Super Bowl LIV
Brands came out in force for the big game.
How Kellogg Company's Diane Sayler is juggling two Super Bowl campaigns
Pringles and Pop-Tarts are both planning big game activations.
New AOR Praytell launches influencer push for Evian
The campaign stars Andy King of Fyre Festival fame.
Mini USA issues brand PR RFP
Peppercomm is the incumbent on the account.
Corona 'trusts' that consumers know coronavirus has no link to its product
The beer brand is keeping the faith.
How a viral ballad about Cadbury Creme Eggs led to a marketing career
Boo Detch is the mastermind behind Panera Bread's French Onion soup video starring Phyllis from The Office, but her career really started on a chocolaty note.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
Should Mr. Peanut's Super Bowl funeral be canceled?; Facebook, Google and Twitter try to quash coronavirus conspiracy theories.
Mr. Peanut's Super Bowl funeral: Does it need to be canceled?
Should Planters stick with its plan, in the wake of Kobe Bryant's death?
Planters pauses Mr. Peanut 'death' campaign outreach after Kobe Bryant's passing
But the mascot's funeral is still planned for the third quarter of Super Bowl LIV on Sunday.
Just briefly: People moves and account wins
The latest hires, rebrands and practice launches around the U.S.
Analysis
Why QSR brands top the social media food chain
And the "nugget" other industries can take away from their success.
Super Bowl week means fierce competition for eyeballs away from the stadium
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
Bad influence: When a brand's social media stars repel consumers
Casper's IPO shows risks of influencer marketing.
The social media that audiences will be hooked on in 2020
After the 'year of TikTok' in 2019, what platforms will emerge next year?
From Fearless Girl to Like a Girl: The campaigns that moved the decade
PR did the heavy lifting on many of the most influential campaigns of the past 10 years.
CMO Q&A
After the 'corntroversy': An interview with Michelle St. Jacques
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
Courage under fire: an interview with GSK CMO Amardeep Kahlon
GSK brands lean into risk and seize cultural moments to stay on top of their game.
Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
TikTok relies on positivity, AI to create a 'happier place' for users
How the platform is beating the social media clock through quick content creation and universal relatability.
Impossible Foods' CCO on making meatless meat burgers mainstream
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
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RBS appoints comms director from Aviva
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Exclusive: Downing Street comms chief ‘applied for top Leave and Remain jobs’
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Disney hires Sky's corporate reputation head
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'Most brands wouldn't allow Yorkshire Tea's #BeKind Twitter reaction' – KFC social chief
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'Modest, authentic... but pointless?' – PR pros on Yorkshire Tea's handling of Twitter storm
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Weber Shandwick London makes senior b2b hires and promotions