Information Links
Latest Consumer News
GLAAD/P&G Study: Consumers look favorably on brands with LGBTQ people in ads
GLAAD’s Sarah Kate Ellis singles out campaigns “on the cutting edge” of inclusion.
MDC Partners merges KWT Global, HL Group
KWT’s Aaron Kwittken will be global CEO of the combined shop.
High Court dismisses BrewDog's libel case against Frank over 'rogue' release
A High Court judge has dismissed BrewDog’s libel claim against Frank PR in relation to a controversial press release that invited Trump supporters to drink at the brewer's bars.
Golin names APAC president
Ex-Weber Shandwick vice chair takes the regional reins at CMG sister agency.
Playboy shares Safe Six rules in humorously sensual social distancing PSA
The clever campaign was created in partnership with Austin, Texas-based agency Preacher.
'Big Tobacco' using COVID-19 messaging and influencers to market products
An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.
Twitter shifts APAC PR duties from Golin to The Hoffman Agency
The brief includes capitalising on conversations around #Kpop in South Korea.
Shake Shack hires Circus Maximus to create social media content series
The burger chain has started releasing online cook-along videos.
Samsung Mobile assigns $10m social AOR account to Wunderman Thompson
Edelman was the incumbent on the business.
WaterWipes introduces virtual club to support new parents in lockdown
The platform, created by Golin and Brooklyn Brothers, will address challenges of becoming a parent during pandemic.
Abercrombie & Fitch comms head Ian Bailey moves to Qurate Retail
He joins as SVP of comms and community on May 4.
McDonald’s rolls out microsite to show employees’ COVID-19 response
Our McFamily in the Community includes stories from teams from China to South Africa.
Why Freshpet asked Rainn Wilson to host a Zoom call for pets
The pet-food company enlisted ‘The Office’ star to make an important announcement.
Mini USA retains Peppercomm as AOR
The agency successfully defended the account it has held since 2013.
Sprinklr partners with TikTok on video ads
Campaigns on the popular app can be managed alongside other ad pushes on Sprinklr.
H+K appoints Susanne Marell as Germany CEO
Hill+Knowlton Strategies (H+K) has named former Edelman Germany boss Susanne Marell chief executive and chair of its German consultancy.
How global pandemic is pushing Aflac to evolve past talking duck
The insurance firm launches campaign focused on how it can help consumers in distress at this time and beyond.
How Midol is turning a canceled night out with the media into a Girls Night In
The brand is showing off its redesigned packaging at the Thursday event on Zoom.
Which brand responded best to Trump's disinfectant recommendation?
Merriam-Webster, ‘The Daily Show’ or TrivWorks?
Analysis
This year’s back-to-school campaigns are going to look a lot different
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
How Animal Crossing became a PG paradise for brands
Brands that normally wouldn’t touch video game activations are finding a virtual home.
How 5 toilet paper brands are responding to customer complaints on social media
Consumers are really letting brands know just how hard it is to find a roll.
How Wendy’s, Denny’s and Steak-umm are approaching Twitter amid a pandemic
Is there still an appetite for brands’ bizarre, snarky and sassy personalities as the world copes with COVID-19?
Why QSR brands top the social media food chain
And the "nugget" other industries can take away from their success.
CMO Q&A
‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
Ready for a close-'pup': The exec making your pet Insta-friendly
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
After the 'corntroversy': An interview with Michelle St. Jacques
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
Courage under fire: an interview with GSK CMO Amardeep Kahlon
GSK brands lean into risk and seize cultural moments to stay on top of their game.
Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
