Latest Consumer News
TikTok promotes Katie Riccio Puris to head of global brand and creative
She will report directly to TikTok global head of marketing Nick Tran.
Ogilvy's PR creative lead takes global role at Deliveroo
Deliveroo has appointed Ben Bailey as global director of consumer communications.
Hollister selects 160over90 as influencer and PR AOR
As Hollister's new PR agency, 160over90 will partner on communications and influencer marketing for the brand.
Millennials are optimistic about brand values and activism. Gen Z is not.
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
Hootsuite hires Maggie Lower as CMO
She has spent the last year as Cision’s global CMO.
Meet the startup helping Nestlé, Nike and Unilever unite programmatic and purpose
Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.
How Sour Patch Kids became the most popular snack brand on TikTok
The candy brand now has 1 million TikTok followers.
Why Claritin is campaigning to get children outside
The brand is spotlighting the world outside kids’ screens.
Nextdoor hires David Roady to lead comms
Roady headed FTI Consulting’s financial communications practice.
Visa kicks off global brand refresh as digital commerce takes off
The Meet Visa campaign includes a global marketing push and redesigned logo.
Ben & Jerry’s ends two-month silence on social media
The brand tweeted on Monday morning that it will stop selling its ice cream in occupied Palestinian territory.
Inside IHG Hotels & Resorts’ Department of Epic
The brand is embracing anticipation for travel with a campaign to get travelers back on the road.
Look out! Home Depot’s 12-foot skeleton is returning – and this time, he has a friend
Apparently one terrifying giant lawn decoration isn’t enough for some people. And this year, Home Depot is actively promoting the gigantic skeleton.
Allianz supports Olympic athletes’ mental health with dog squad
The campaign stars skateboarders Leticia Bufoni and Dashawn Jordan
VaynerNFT launches with Budweiser as flagship client
The consultancy under Gary Vaynerchuk’s media empire is his biggest bet yet on the future of nonfungible tokens.
From mac & cheese ice cream to Airheads chicken sandwiches: Are brands getting too kooky with flavor mashups?
Have brands lost their minds or are they onto something here?
What does Tokyo banning spectators from the Olympic Games mean for advertisers?
Agency pros discuss how brands should pivot their strategies without fans in the stands.
Dentsu almost doubles global ad growth forecast for 2021
All regions except Western Europe will reverse damage caused by Covid pandemic this year, with the U.S. seeing a huge improvement.
Kraft Heinz rolls out first, foodie-focused brand campaign on TikTok's Jump
Samsung acquired food app Whisk in 2019.
FleishmanHillard names its first global manager of consumer culture
FleishmanHillard’s EMEA head of brand and lifestyle, Lauren Winter, has been appointed to the new role of global managing director of consumer culture.
Analysis
Retailers risk alienating employees in rush to unmask
Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.
How cruise lines are talking up their return to the sea
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Journalism’s future or passion project? Breaking down the world of Substack
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
CMO Q&A
Discover Puerto Rico CMO Leah Chandler talks tourism during a pandemic
Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.
Conagra's DeLu Jackson uses data to deliver
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Love in the time of COVID: The Knot's CMO on weddings during the pandemic
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Dole CMO Rupen Desai on the intersection of personal and company purpose
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.