Latest Consumer News

Brands are bypassing production shops and asking influencers to create assets

Brands are bypassing production shops and asking influencers to create assets

The move is saving companies an average of 50% in creative costs.

Postmates gathers 16 celebrities in support of local restaurants

Postmates gathers 16 celebrities in support of local restaurants

The #OrderLocal campaign features stars talking about their favorite spots and dining safely at home.

Airbnb’s Musa Tariq inspires Instagram to change Questions feature

Airbnb’s Musa Tariq inspires Instagram to change Questions feature

Instagram wants to “spread more kindness in the world."

TheSoul Publishing appoints global comms boss and agencies for transatlantic brief

TheSoul Publishing appoints global comms boss and agencies for transatlantic brief

Independent digital studio TheSoul Publishing has hired Eric Schultz from Golin, and appointed new agency partners Milk & Honey PR and 5W Public Relations, PRWeek can reveal.

Carhartt names Zeno Group US AOR

Carhartt names Zeno Group US AOR

The Brand Amp was the work wear company’s incumbent.

Serta Simmons Bedding hires ICF Next to cover full brand portfolio

Serta Simmons Bedding hires ICF Next to cover full brand portfolio

The firm will work on the Beautyrest, Serta, Simmons and Tuft & Needle brands.

Watch: Facebook drops short film to celebrate all the human ways we're enduring global pandemic

Watch: Facebook drops short film to celebrate all the human ways we're enduring global pandemic

The marketing team worked with Droga5 to produce the video which pushes a new community hub.

MSL US consumer lead Eileen Ziesemer moves to Ulta Beauty

MSL US consumer lead Eileen Ziesemer moves to Ulta Beauty

The retailer has more than 1,200 stores in the U.S.

18 gaming brands unite to spread health messages

18 gaming brands unite to spread health messages

Zynga, Twitch, YouTube and others motivate gamers to keep connecting remotely.

Brands better step up during pandemic: Edelman Trust Barometer special

Brands better step up during pandemic: Edelman Trust Barometer special

Consumers want brands to do what the government can’t, says the research.

How Sesame Street is focusing on mental and physical health for families

How Sesame Street is focusing on mental and physical health for families

Animated spots are available in 19 languages.

Brands stepping up to help, part 2

Brands stepping up to help, part 2

Companies and their agency partners are using their creativity to help others.

Airbnb to pause all marketing amid COVID-19

Airbnb to pause all marketing amid COVID-19

The company cites mounting losses and will likely halt new hires and employee bonuses.

Miller Lite pulls 'tone deaf' ad encouraging friends to meet up as US self-isolates

Miller Lite pulls 'tone deaf' ad encouraging friends to meet up as US self-isolates

It is being replaced by the Virtual Tip Jar -- one of the brand's positive drives to aid those hurt by the disruption.

Rival CMO Fernando Machado calls backlash against McDonald’s ‘unfair’

Rival CMO Fernando Machado calls backlash against McDonald’s ‘unfair’

Burger King and McDonald’s aren’t duking it out this time.

Richard Edelman tells global staff: 'No job losses due to coronavirus'

Richard Edelman tells global staff: 'No job losses due to coronavirus'

Edelman has guaranteed to protect the jobs of his global agency's 6,000-strong workforce during the coronavirus outbreak, PRWeek has learned.

Voss Water names Braya first PR AOR

Voss Water names Braya first PR AOR

The agency is supporting the bottled water brand’s Live Every Drop campaign and its partnership with Dwayne Johnson.

Mucinex takes up the fight against fake news

Mucinex takes up the fight against fake news

The cold and flu brand is trying to kill off a different kind of disease.

Time Out pivots to 'Time In' as it closes global food markets

Time Out pivots to 'Time In' as it closes global food markets

The media brand's quick-thinking is keeping it relevant amid COVID-19.

RV company Thor Industries hires Gunpowder as AOR

RV company Thor Industries hires Gunpowder as AOR

Thor is the world's largest maker of RVs.

Analysis

Why QSR brands top the social media food chain

Why QSR brands top the social media food chain

And the "nugget" other industries can take away from their success.

Super Bowl week means fierce competition for eyeballs away from the stadium

Super Bowl week means fierce competition for eyeballs away from the stadium

Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.

Bad influence: When a brand's social media stars repel consumers

Bad influence: When a brand's social media stars repel consumers

Casper's IPO shows risks of influencer marketing.

The social media that audiences will be hooked on in 2020

The social media that audiences will be hooked on in 2020

After the 'year of TikTok' in 2019, what platforms will emerge next year?

From Fearless Girl to Like a Girl: The campaigns that moved the decade

From Fearless Girl to Like a Girl: The campaigns that moved the decade

PR did the heavy lifting on many of the most influential campaigns of the past 10 years.

CMO Q&A

Ready for a close-'pup': The exec making your pet Insta-friendly

Ready for a close-'pup': The exec making your pet Insta-friendly

Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.

After the 'corntroversy': An interview with Michelle St. Jacques

After the 'corntroversy': An interview with Michelle St. Jacques

Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.

Courage under fire: an interview with GSK CMO Amardeep Kahlon

Courage under fire: an interview with GSK CMO Amardeep Kahlon

GSK brands lean into risk and seize cultural moments to stay on top of their game.

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.