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Latest Consumer News
Heineken names Sarah Backhouse as global comms director
She joins the company on November 16.
Happy Quarantineoween? How 10 brands are celebrating Halloween amid a pandemic
Brands aren’t letting a virus scare away all the fun.
What brand did socially distanced Halloween best: Skittles smelly costume or Reese’s robot door?
Brands are getting inventive to keep trick-or-treaters safe.
WPP beats Publicis to retain $600m Walgreens Boots Alliance account
The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.
Agility means action
Fast-moving communications teams are most likely to drive change across organizations, say comms leaders from Procter & Gamble and John Hancock.
How these 7 brands mocked Kim Kardashian West’s private island birthday bash
Brands also have “close inner circles” and “private islands,” ya’ know.
Trailblazers talk back and make their own way amid adversity
Three influential young execs discuss finding an unconventional path at PRDecoded.
Inside the sweet and successful launch of the world’s first pink pineapple
The comms strategy and challenges of a unique new fruit.
Rock The Vote educates and mobilizes through Minecraft virtual voting experience
The nonprofit aims to inspire young voters to get politically active on issues they care about.
Nike calls on Americans to ‘change the world’ in election voting push
The campaign features LeBron James and Naomi Osaka.
Current picks up Subway global AOR account
The firm will handle both consumer and corporate work for the sandwich chain around the world.
Mattress maker Purple Innovation picks KWT as U.S. AOR
The MDC Partners agency is helping the company launch the Purple Kids Mattress among other duties.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
CPG giant makes emphatic case for contribution of marketing as it reports strong results.
General Mills contest leads to monster success on Instagram
The CPG giant got creative to ensure Halloween is special this year.
Is it ever a good idea for a brand to pick a fight with Wendy’s on Twitter?
Dunkin’ tried and unsurprisingly failed this week. Or did they?
Smyle introduces emotion analytics platform for events
Excited or bored? The creative agency's system will measure feelings of attendees.
BCW hires Lauren Glazer for new chief brand officer role
It’s the WPP firm’s second C-level appointment of this month following the departures of Jim Joseph and Ben Boyd.
Inside ExxonMobil’s fast response to Trump’s hypothetical call with its CEO
The company realized that it needed to quickly correct the record after President Trump mused aloud about a hypothetical conversation with its CEO.
Golin loses appeal of $6m California anti-tobacco RFP
The state’s Department of Health confirmed Rally’s win of the account.
Perdue Chicken distances itself from Georgia senator who mocked Kamala Harris
The company wants to be clear: there’s no relation to Sen. David Perdue (R-GA).
Analysis
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Rewriting the playbook each week: Brands get ready for an unprecedented NFL season
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
This year’s back-to-school campaigns are going to look a lot different
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
How Animal Crossing became a PG paradise for brands
Brands that normally wouldn’t touch video game activations are finding a virtual home.
How 5 toilet paper brands are responding to customer complaints on social media
Consumers are really letting brands know just how hard it is to find a roll.
CMO Q&A
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Dole CMO Rupen Desai on the intersection of personal and company purpose
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
Ready for a close-'pup': The exec making your pet Insta-friendly
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
