Latest Consumer News

Yikes! Four PR pros dish on Nike's slip up

Yikes! Four PR pros dish on Nike's slip up

The shoeplosion during the Duke-North Carolina game ignited a frenzy of criticism of Nike after the Blue Devils' biggest star was injured.

Edelman stumbles in pursuit of $1bn revenue target

Edelman stumbles in pursuit of $1bn revenue target

As a bellwether of the overall health of the PR industry, Edelman's 2018 financials are a stark reminder of the challenges of achieving real growth on top of a large existing base in the current economic climate.

P&G announces 'build studio' as it seeks to ramp up product innovation

P&G announces 'build studio' as it seeks to ramp up product innovation

The CPG giant will partner with development and investment company M13.

Talk.Global appoints Sophie Hayes as global client lead

Talk.Global appoints Sophie Hayes as global client lead

Talk.Global, M&C Saatchi Group's lifestyle and consumer boutique agency, has appointed Sophie Hayes as board director, completing its leadership team.

Smart cookies: Lessons any marketer can learn from Girl Scouts

Smart cookies: Lessons any marketer can learn from Girl Scouts

Every year, Girl Scouts make their cookie-selling efforts go viral. Here's how they do it.

Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day

Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day

Maybe communicators need to get better at communicating their feelings?

MillerCoors comms VP: Bud Light did us 'a significant favor' with Super Bowl ad

MillerCoors comms VP: Bud Light did us 'a significant favor' with Super Bowl ad

The brewer contends that Bud Light's spot attacking competitors has worked in its favor.

Watch Moe's PR and marketing staff read mean tweets about a menu change

Watch Moe's PR and marketing staff read mean tweets about a menu change

Twitter was really, really, really mad after Moe's removed white chicken from its lineup.

Coors Light toasts American farmers who grow its ingredients (like corn)

Coors Light toasts American farmers who grow its ingredients (like corn)

The #corntroversy continues.

Hotwire global COO and EMEA head Alex MacLaverty departs

Hotwire global COO and EMEA head Alex MacLaverty departs

Hotwire's global chief operating officer and EMEA head Alex MacLaverty is stepping down from the role to pursue a new challenge, PRWeek can reveal.

Twitter hires executive to help automotive brands with marketing campaigns

Twitter hires executive to help automotive brands with marketing campaigns

Guy Schueller will help car and truck brands with campaigns like Mini's Tweet to Test Drive.

Ye olde corntroversy is a complex brew

Ye olde corntroversy is a complex brew

Social media spats such as the Bud Light corn syrup affair dominate Twitter for a few days, but do consumers really pay attention and do they benefit the brands involved?

DeVries picks up PR account for digital radio brand Pure

DeVries picks up PR account for digital radio brand Pure

Digital radio brand Pure has signed DeVries Global as its retained lead UK PR agency, following a competitive pitch.

Beer banter: Bud Light calls out MillerCoors comms head in tweet

Beer banter: Bud Light calls out MillerCoors comms head in tweet

"Ye old CCO of MillerCoors," aka Pete Marino, called the #corntroversy "much ado about nothing."

Here's why Jimmy John's won't use Grubhub or Seamless

Here's why Jimmy John's won't use Grubhub or Seamless

The brand has launched a new campaign with WIP to explain its decision to consumers.

Publicis shares crash by more than 10% after creative agencies slump

Publicis shares crash by more than 10% after creative agencies slump

WPP, Interpublic, and Omnicom also saw stocks slide.

H+K wins global Azerbaijan Tourism Board account

H+K wins global Azerbaijan Tourism Board account

Hill+Knowlton Strategies (H+K) has won the tourism account for one of the fastest-growing tourist destinations in the world, Azerbaijan.

North 6th Agency launches content, strategy group

North 6th Agency launches content, strategy group

Clients include Alibaba Cloud, Toluna, BounceX, Nyack College, and Splash.

Trading yogurt for burgers: Chobani's Michael Gonda joins McDonald's

Trading yogurt for burgers: Chobani's Michael Gonda joins McDonald's

Gonda, who had worked at Chobani since 2014, joined McDonald's in a global role.

MillerCoors responds to Bud Light in full-page 'New York Times' ad

MillerCoors responds to Bud Light in full-page 'New York Times' ad

The beer brand wants Americans to know the facts about its use of corn syrup.

Analysis

The Academy Awards could be a hot mess. Why that's a good thing for Oscars marketers

The Academy Awards could be a hot mess. Why that's a good thing for Oscars marketers

With no host, who knows what will happen at the 91st Academy Awards? One thing is for certain: Brands are ready to tap into cultural moments.

Ready or not, campaign scrutiny is coming to Starbucks

Ready or not, campaign scrutiny is coming to Starbucks

A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.

Eugene the Egg revealed as 'cracking campaign' for mental health

Eugene the Egg revealed as 'cracking campaign' for mental health

The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.

Inside Super Bowl LIII's social media command center

Inside Super Bowl LIII's social media command center

Atlanta's social nerve center is on the lookout for crises - and opportunities in the days before the big game.

The auto show (as we know it) is dead. Long live the auto show.

The auto show (as we know it) is dead. Long live the auto show.

How the Detroit auto show is changing with the times.

CMO Q&A

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.

Noom goes to war with industry titan Weight Watchers

Noom goes to war with industry titan Weight Watchers

The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.