Latest Consumer News

Stock art of a Rent the Runway sign

Rent the Runway names Autumn Communications PR AOR for talent, creators

The firm won a pitch for the business late last year and started work this month.

YSL's Instagram reset for new era.

YSL Beauty deletes all Instagram content in social media stunt

The blackout will end on Saturday by announcing a new look.

Collage of Valentines Day ads

Poll: Which Valentine’s Day campaign made you fall in — or swear off — love?

Which marketing push was better than flowers or chocolates?

stoclk artr of someone taking a selfie in Los Angeles.

LA Tourism names BrandsTravel as Mexico AOR

The agency is engaging travel and lifestyle reporters from Mexico, which is Los Angeles’ largest source of international travel.

Unilever’s Aline Santos

Aline Santos to leave Unilever

Santos is chief brand officer at the CPG giant.

Image of Hannah Waddingham for Pepperidge Farms

Milanos or Ted Lasso biscuits? Hannah Waddingham says…

PRWeek sits down with Waddingham to chat about her partnership with Pepperidge Farm, why she decides to work with brands and if she prefers the new Milano flavor to Ted Lasso’s famous biscuits.

Social media screenshot of influencer David Cogen

Why John Deere is daring a tech influencer to farm

David Cogen, also known as @theunlockr, is attempting to grow corn and turn a profit.

M.M.LaFleur's Ready to Run provides clothing to women running for office. (Image from M.M.LaFleur, used by permission).

Women’s wear brand M.M.LaFleur names Small Girls PR as AOR

The firm is collaborating on strategies that underscore M.M.LaFleur’s belief that “when women succeed, the world becomes a better place.”

Stock art of a pharmacy

Havas debuts Havas Consumer Health targeting OTC health and wellness brands

Dan Weaden will serve as CEO of Havas Consumer Health, with Paul Kinsella stepping in as chief commercial officer.

Head and shoulders shot of Julie Freeman.

MMGY Global restructures PR, international marketing disciplines for Americas

Founder and MD of MMGY Wagstaff Mary Wagstaff will step away from her day-to-day leadership and client-facing role.

A bottle of Heinz Tomato Ketchup and a box of co-branded Fauchon 'Tomacarons'

Heinz loves up with macaron maker Fauchon for ketchup-flavoured ‘Tomacaron’

Timed for the build up to Valentine’s Day.

Headshot of the streamer Ninja

Twitch’s most popular streamer Ninja on simulcasting and brand partnerships

Tyler “Ninja” Blevins talks about how his brand partnerships have changed since Twitch allowed simulcasting in October.

News image of Beyonce with Dua Lipa at the Grammy Awards

Temu, Verizon score most-talked-about ads during Super Bowl LVIII

The brands dominated social media chatter — but for very different reasons, Brandwatch found.

Ben Affleck, Tom Brady and Matt Damon in Dunkin's Super Bowl spot

Which brand’s Super Bowl LVIII ad made you laugh the most?

Hellmann’s Mayo Cat, Dunkin’s ‘DunKings’ and Michael Cera’s CeraVe partnership were among this year’s hilarious spots.

Created image of a lunar lander with the Columbia logo on it

Shooting for the moon: How Columbia Sportswear is promoting its role with the first US lunar landing in 50 years

Get ready for the ‘moon selfie’ as the brand promotes its role in the historic mission.

Taylor Swift at sporting event

How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’

Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.

Image of Travis Kelce and Taylor Swift

All the Super Bowl campaigns with a Kelce or a Taylor Swift reference

Dove, Ziploc, Lindt, Cetaphil and Frank’s RedHot know everyone will be talking about Kelce, Swift or both during the big game.

Stock art of a Scenic cruise

Scenic Group sets sail with Coyne as PR AOR for US, Canada, LatAm

The agency is collaborating with WorldCom PR Group partners Communications Casacom in Canada and Arvizu Comunicación Corporativa in LatAm.

Father and daughter sitting on couch wearing football jerseys

Cetaphil shows how Taylor Swift’s NFL tie creates father-daughter bonds

Cetaphil’s Super Bowl LVIII campaign spotlights the genuine connection between Swifties and their football-loving dads.

Photo of Allegiant Stadium in Las Vegas

Whichever team loses the Super Bowl to receive a one-year supply of ED pills

MangoRx added that it will offer a special discount code for erectile dysfunction products to fans that is equal to the game’s point difference following the end of the Super Bowl.

Analysis

A fan holds up a customized Taylor Swift Chiefs jersey at Super Bowl Opening Night in Las Vegas. (Photo credit: Getty Images).

Brand Super Bowl playbook: Scenario planning for everything Taylor Swift

Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.

Las Vegas' Sphere will play a big role in Super Bowl activations. (Photo credit: Getty Images).

But is X still the place to be during the Super Bowl?

It depends. Are users watching the game for the game? Or for something — or someone — else?

Photo of an EV charging station

Don’t market EVs. Show consumers the personal value.

The electric vehicle revolution isn’t going to plan, but PR pros can help to reroute it with a few simple steps.

Stoock art of a planting set

The do’s and don’ts of product gifting to journalists and influencers

There is less swag in the mail to journalists this holiday season. What’s to blame? Stricter ethics codes, more influencers and post-pandemic changes.

Stock art of an online shopper

‘Black Friday IRL isn’t the same’; How earned media strategy is evolving

Fewer shoppers are lining up outside stores. That means more parking spots and coverage opportunities in different places.

CMO Q&A

Stoli Vodka bottle and Stoli's Cocktails for Ukraine drink

Tim Szonyi steers Stoli’s rapid rebrand

Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.

Headshot of Marjorie McCarthy

Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever

McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.

Zynga President of Publishing Bernard Kim

How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role

Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.

Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality

The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.

Subway CMO Carrie Walsh unwraps the company's recent changes

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.