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Latest Consumer News
Covid erased $63bn in global adspend, and 2021 will only give back 59% of that
The latest forecast from WARC calls for a 10.2% drop in global ad spend in 2020, and the organization says it will take until 2022 to recover to 2019's level of spend.
Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio
Florida Paints founder Don Strube shared how he got the star to join his small business.
Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft
Dairy Management turns to young interns for inspiration.
What were the top 5 brand moments of 2020? Twitter asks users to weigh in
Here are the favorites.
Mondelez hires MediaMonks and Publicis Groupe for global content production
The $1.2b-a-year food advertiser wants to create a higher volume of personalized content.
Sherwin-Williams criticized for ‘hilariously stupid’ firing of TikTok star employee
Twitter users say the company is throwing away a major marketing opportunity.
Corona Beer launches a global content studio and first original series
The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
Just for Men trolls Rudy Giuliani: ‘We keep high-profile moments drip-free’
It was the brand’s first tweet since 2017.
USPS’ Operation Santa goes nationwide during coronavirus pandemic
An online platform allows Santas to send gifts anonymously through the post office.
Candace Steele Flippin named chief communications officer of Acuity Brands
She is an alum of First Horizon National and St. Jude Medical.
Are people being too mean to the raggedy Rockefeller Center Christmas tree?
Rockefeller Center is defending the tree. Did it deserve to be roasted in the first place?
Irish dairy brand picks Weber Shandwick for US corporate, consumer comms
It's the first time the grocery goods brand has retained a firm for ongoing PR work in the U.S.
Mattel hires Discovery’s Catherine Frymark to lead communications
She’s a 20-year veteran of Discovery.
FTI Consulting called out for energy-related comms efforts
The agency said it conforms to all industry ethical standards and practices.
GM’s David Albritton joins Amazon Web Services
Albritton has also worked at Exelis, Raytheon and served in the U.S. Navy.
Edelman launches predictive analytics tools for CommsTech offering
The firm says the tools will help clients “see around corners."
Listerine responds to miracle mouthwash study: Product ‘not intended to treat COVID-19’
The brand trended on Twitter on Tuesday after a study claimed mouthwash could eliminate the novel coronavirus.
Mondelez CMO defends calling marketing strategy ‘humaning’
“I am so happy to learn from others. It is a two-way conversation I would love to have,” says Martin Renaud.
Berk Communications named Weedmaps US AOR
The brand is pushing into new markets after state legalization measures were approved on Election Day.
‘Did a robot come up with this?’: Mondelez’s ‘humaning’ marketing approach ridiculed
The buzzword is being mocked by journalists, PR pros and marketers on Twitter.
Analysis
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Rewriting the playbook each week: Brands get ready for an unprecedented NFL season
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
This year’s back-to-school campaigns are going to look a lot different
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
How Animal Crossing became a PG paradise for brands
Brands that normally wouldn’t touch video game activations are finding a virtual home.
CMO Q&A
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Dole CMO Rupen Desai on the intersection of personal and company purpose
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
Ready for a close-'pup': The exec making your pet Insta-friendly
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
