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Latest Consumer News
Just briefly: Account wins and people moves
A roundup of the latest industry news.
What glitches? Reaction to Disney+ launch overwhelmingly positive
The conversation on the day of launch was 70% positive, according to Brandwatch data.
We Are Social expands to Canada
Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto.
Align Technology hires Publicis agency team as global AOR
The team includes Publicis Communications, Starcom, Publicis Health and MSL.
Meet the 'kroji': Kroger rolls out brand refresh starring animated characters
The campaign aligns with the grocery chain's "fresh for everyone" purpose.
Maytag Man muscles his way into People's Sexiest Man Alive issue
Maytag can "chill in the kitchen, cook dinner and do the dishes." What else could you want?
Morning Consult names Whole Foods' Olivia Petersen as MD of comms
The market research firm is growing its communications team.
Did any of these 'careless copywriters' trick you?
"Your copywriters need to go back to school."
Exclusive: Finn Partners buys London consumer PR agency
Finn Partners has continued its acquisition programme by buying London-based consumer PR specialist ZPR, with another acquisition in Europe on the cards, PRWeek can reveal.
Ground Control to Adidas: Pack your sneakers and put your helmet on
Adidas is testing sneakers and soccer balls on the International Space Station.
Vibrator brand takes banned buzz activity to the streets
Hot Octopuss constructed a campaign focused on dismantling sexual stigma and raising awareness of its DiGiT gender neutral sex toy.
Health influencers have crucial role in election landscape
PRWeek and MM&M present the annual Health Influencer 50 list, featuring celebrities and citizen activists making waves in the health ecosphere.
Coming out in corporate America
"While business still has a long way to go in creating an open and equal workplace, it's also come a very long way."
The World Series Bud Light guy is a PR pro
Jeff Adams took a ball to the chest and became a hero this week.
How Clairol Professional is responding to TikTok's Purple Shampoo Challenge
The brand sees opportunity in the latest viral craze.
Halloween TikTok challenges: Witch brand did it best?
It's a spooky good time on TikTok.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Another day of Capitol Hill testimony for Boeing execs.
Career community Handshake names SourceCode as AOR
Fourteen million students and alumni use the platform.
Xerox builds storytelling team
The group has been one of chief communications officer Anne Marie Squeo's top priorities.
Salesforce prepares agency review
Zeno Group is the incumbent on the bulk of Salesforce's communications work.
Analysis
Do brands really know how to talk to veterans?
Fewer Americans have a real connection with the military and the disconnect shows in marketing missteps.
Memo to marketers: Stop looking down on gamers
Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.
How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019
User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.
PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?
Agencies see opportunity amid complexity.
These brands haven't tweeted in years
Jealous? (Don't be. They're mostly missing opportunities).
CMO Q&A
Courage under fire: an interview with GSK CMO Amardeep Kahlon
GSK brands lean into risk and seize cultural moments to stay on top of their game.
Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
TikTok relies on positivity, AI to create a 'happier place' for users
How the platform is beating the social media clock through quick content creation and universal relatability.
Impossible Foods' CCO on making meatless meat burgers mainstream
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
Burger King's global CMO: 'We love ideas that are different'
When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'
News by email...
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'Prince Andrew interview will reign as a masterclass in PR disasters for some time' - industry reaction
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Maytag Man muscles his way into People's Sexiest Man Alive issue
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TikTok users deem Home Depot's jingle a 'certified banger'
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Mental Health First Aiders in PR: on the wellbeing front line
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Watch: John Lewis and Waitrose ad lights up Christmas with Edgar the excitable dragon
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Grayling rolls out creative services division, hires former M&C Saatchi PR creative director