Latest Consumer News

Sonos unlocks Spirit House for Gorillaz fans

Sonos unlocks Spirit House for Gorillaz fans

A coincidence of release dates made the wireless sound system brand and virtual band the ideal match for an immersive audiovisual experience.

Breakfast Briefing, 12.11.2017: Marketers say YouTube's latest brand safety fix doesn't cut it

Breakfast Briefing, 12.11.2017: Marketers say YouTube's latest brand safety fix doesn't cut it

Happy Monday! Here are the five stories PR pros need to know this morning.

Already eaten all your Advent calendar chocolate? This snack company wants to help

Already eaten all your Advent calendar chocolate? This snack company wants to help

A Mashable article inspired Biena to contact guilt-ridden chocolate lovers this holiday season.

A win out of a loss (or 12): Excedrin tries to rescue a Cleveland Browns fan's season

A win out of a loss (or 12): Excedrin tries to rescue a Cleveland Browns fan's season

It's the second time this year that Excedrin has reached out to help upset sports fans.

Bacardi-backed Swizz Beatz exhibition returns to Miami

Bacardi-backed Swizz Beatz exhibition returns to Miami

Swizz Beatz's art exhibition, which is supported by Bacardi, is returning to Miami after a two-year tour around the world.

How Waffle House turned a sleepy employee into a publicity win

How Waffle House turned a sleepy employee into a publicity win

Waffle House's comms team quickly cooked up a response to a customer manning the grill--and posting pics on social media--while an employee slept.

What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar

What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar

Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

England's rising football star Dele Alli hires CAA and The Sports PR Company in bid to 'maximise off-field potential'

England's rising football star Dele Alli hires CAA and The Sports PR Company in bid to 'maximise off-field potential'

Tottenham Hotspur and England national team player Dele Alli has appointed The Sports PR Company to manage his PR and CAA Sports to manage his commercial portfolio.

Video game Destiny 2 releases accompanying Alexa skill

Video game Destiny 2 releases accompanying Alexa skill

Bungie, Activision, and AKQA are aiming to capitalize on the potential of voice for interactive gaming with an Alexa skill to accompany video game Destiny 2.

Group M unveils upbeat global ad spend forecast for 2018

Group M unveils upbeat global ad spend forecast for 2018

Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018 and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

Magna predicts global ad spend will grow 5% in 2018 thanks to sports, politics

Magna predicts global ad spend will grow 5% in 2018 thanks to sports, politics

Magna Global expects ad spend to grow by 5.2% to $535 billion in 2018 thanks to the FIFA World Cup, Winter Olympics, and the U.S. mid-term elections.

Study: Four in 10 marketers plan to boost influencer budgets in 2018

Study: Four in 10 marketers plan to boost influencer budgets in 2018

A survey by Linqia found that only 5% of marketers plan to decrease influencer marketing spend.

Breakfast Briefing, 12.4.2017: Global ad spending predictions and a historic healthcare deal

Breakfast Briefing, 12.4.2017: Global ad spending predictions and a historic healthcare deal

It's Monday, December 4. We're looking forward to seeing many of you today at PRWeek Awards judging in New York, and even more of you tonight at the PRWeek Hall of Fame ceremonies. Good news if you need a sugar boost to get you through the long day: it's also #NationalCookieDay.

How 11 brands are marking #WorldAIDSDay on Twitter

How 11 brands are marking #WorldAIDSDay on Twitter

Healthcare organizations, nonprofits, TV shows, and clothing companies took to social media to commemorate the 30th World AIDS Day.

Art.com picks Carmichael Lynch Relate as PR AOR

Art.com picks Carmichael Lynch Relate as PR AOR

The firm will work on influencer engagement, earned media relations and counsel, and social support.

Watch: Durex challenges negative safe sex perceptions with #CondomHero campaign

Watch: Durex challenges negative safe sex perceptions with #CondomHero campaign

Durex has launched the follow-up to its #CondomEmoji campaign, urging 18-24-year-olds to challenge negative perceptions about safe sex and share photos of themselves carrying a condom.

Ruffles apologizes, deletes joke post about 'tofu-urkey' chips

Ruffles apologizes, deletes joke post about 'tofu-urkey' chips

The brand's social media post left a bad taste in the mouths of vegans and animal lovers.

Nissan uses Star Wars characters to demo tech in AR experience

Nissan uses Star Wars characters to demo tech in AR experience

Nissan, the Renault-owned car brand, has created a Star-Wars-themed augmented reality experience in its showrooms across the U.S.

Norwegian Cruise Line brings Citizen Relations aboard to launch Norwegian Bliss

Norwegian Cruise Line brings Citizen Relations aboard to launch Norwegian Bliss

Norwegian Bliss, setting sail to Alaska in May 2018, will boast "many firsts at sea."

Hughes Network Systems selects MWWPR as global AOR

Hughes Network Systems selects MWWPR as global AOR

MWWPR began working with the satellite provider in October.

Analysis

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

Bell Pottinger saga sparks calls for global code of ethics - but are these realistic?

The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.

Scandals won't slow down a bullish influencer economy

Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?

After Bell Pottinger... do trade bodies have the clout to enforce ethical standards?

After Bell Pottinger... do trade bodies have the clout to enforce ethical standards?

As the debate around ethical practice in PR continues, have trade bodies done enough to rid the sector of bad eggs and enhance its overall reputation? And what does it say about the value of associations to the industry in general? PR pros give their views.

Branded podcasts make a comeback

Branded podcasts make a comeback

Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."

CMO Q&A

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Thalberg talks to PRWeek about Taco Bell weddings and the chain's recent partnerships with Lyft and Forever 21.

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.

CMO Q&A: Nissan's Roel de Vries

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Facebook's CMO dishes on fake news and the social network's latest mission

Facebook's CMO dishes on fake news and the social network's latest mission

Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.