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Latest Consumer News
Electric vehicle company Rivian hires Ken Shuman as first comms head
Rivian is set to reveal its pickup truck and seven-passenger SUV in November at the Los Angeles Auto Show.
The Bert and Ernie relationship debate: How should Sesame Workshop have responded?
Were you happy with Sesame's response? Or would you have gone in a different direction?
Bic Group restructures global comms team
The pen maker is seeking a global director of comms as part of its changes
Carvel scoops up Lauren Bernath to lead comms, social
The brand previously separated the role of PR manager and social media manager.
CMO Emily Culp exits Keds
She had worked at the iconic footwear company for three years.
Weight Watchers turns to Edelman to handle global consumer PR
M Booth was the incumbent on the account.
PRWeek embraces new ideas at Chicago conference
Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.
SoulCycle hires Carolyn Chiang Rosebrough as comms head
She was most recently consumer marketing lead and SVP at FleishmanHillard.
Brands in motion: Brexit Britain responds better to 'rational' comms
Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.
WE study: Three in four global consumers want brands to take stands
WE Communications partnered with YouGov to field the second iteration of its Brands in Motion survey.
Breakfast Briefing: The biggest iPhone yet? What to watch at Apple's big reveal
Plus: A truly out-of-this-world kind of sponsored content.
Kind Healthy Snacks brings on Panera vet Jonathan Yohannan as comms SVP
Yohannan had worked at Panera since 2013.
Brands: Doing nothing is no longer an option
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.
Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick
Consumers are divided on Nike's 30th anniversary campaign for Just Do It. But communications executives say it will place the sportswear brand on the right side of history -- and in the good graces of its diverse customer base.
Breakfast Briefing: Nike's Kaepernick ad airs; search continues for senior administration official
Plus: Another interview with Elon Musk for the ages.
Breakfast Briefing: 5 ways of looking at Nike's bold play call
Most marketing experts agree: The benefits of the brand's daring anniversary campaign featuring Colin Kaepernick outweigh the stench of burning sneakers.
'This is what a brand with powerful purpose looks like': PR pros on Nike's Kaepernick gamble
Industry pros on social media are mostly applauding Nike's embrace of the polarizing quarterback.
Taking a knee: Did Nike do the right thing with its Colin Kaepernick ad?
Was it smart for Nike to partner with the polarizing quarterback?
Manchester United confirms Nike's Charlie Brooks as comms director
Premier League club Manchester United has confirmed senior Nike comms executive Charlie Brooks will be its new director of communications.
BCW extends work with tobacco giant in potential conflict with pharma clients
Burson Cohn & Wolfe (BCW) has extended its PR work for tobacco giant Philip Morris International (PMI), PRWeek understands.
Analysis
Why marketers weighing AR versus VR are asking the wrong question
Instead, they should be pondering how quickly they can get ready for mixed reality.
Why other brands will follow Nike into social justice
But like ads showing Michael Jordan dunking, it's not as easy as it looks.
Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?
The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm. But is Read a thoughtful and safe pair of hands or a dull accountant with little in the way of leadership skills?
Why brands are just finding their voice with Alexa and its competitors
Marketers are still in the experimentation stage when it comes to interacting with consumers via home speakers.
Warning to complicated clients: PR firms don't want to work for jerks
Boosting the bottom line versus protecting an agency's reputation is a dilemma in the spotlight amid the Papa John's crisis.
CMO Q&A
Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Why heritage and genomics are top of mind for consumers
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.
Ellevest's CMO on helping women flex their financial muscles
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.
Building a community, not a cult: How Peloton shapes its storytelling efforts
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.
How the Grindr ecosystem evolved into more for its 4 million users
Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world around them.
News in Brief
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Mastercard names Andres Siefken marcomms EVP
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In brief: Welch's picks PadillaCRT; Kroner to retire from AMC Networks; Burson hires Boehret
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PR Rundown, 9.23.2015: Grayling, Century 21, FleishmanHillard
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PR Rundown, 3.19.2015: FedEx, Golin, Detroit
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Edelman hires former OgilvyOne leader in Indonesia
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3rd Coast adds two pet clients
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Miele USA names Gibbs & Soell AOR
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McLaren taps Canton as senior PR manager for North America
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MWW brings on Keenan as VP in LGBT practice
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Cunard Line names MGA Media Group as AOR
News by email...
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Next Fifteen merges Text100, Bite under Helena Maus
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Police capitalise on success of BBC's Bodyguard with snap social campaign
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GE promotes from within for new chief comms officer Jennifer Erickson
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Sesame Street's big missed opportunity
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Matt Davis, Dow Chemical corporate affairs SVP and North America president, to retire
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Exclusive: Kindred under new, all-female management