The move is saving companies an average of 50% in creative costs.
The #OrderLocal campaign features stars talking about their favorite spots and dining safely at home.
Instagram wants to “spread more kindness in the world."
Independent digital studio TheSoul Publishing has hired Eric Schultz from Golin, and appointed new agency partners Milk & Honey PR and 5W Public Relations, PRWeek can reveal.
The Brand Amp was the work wear company’s incumbent.
The firm will work on the Beautyrest, Serta, Simmons and Tuft & Needle brands.
The marketing team worked with Droga5 to produce the video which pushes a new community hub.
The retailer has more than 1,200 stores in the U.S.
Zynga, Twitch, YouTube and others motivate gamers to keep connecting remotely.
Consumers want brands to do what the government can’t, says the research.
Animated spots are available in 19 languages.
Companies and their agency partners are using their creativity to help others.
The company cites mounting losses and will likely halt new hires and employee bonuses.
It is being replaced by the Virtual Tip Jar -- one of the brand's positive drives to aid those hurt by the disruption.
Burger King and McDonald’s aren’t duking it out this time.
Edelman has guaranteed to protect the jobs of his global agency's 6,000-strong workforce during the coronavirus outbreak, PRWeek has learned.
The agency is supporting the bottled water brand’s Live Every Drop campaign and its partnership with Dwayne Johnson.
The cold and flu brand is trying to kill off a different kind of disease.
The media brand's quick-thinking is keeping it relevant amid COVID-19.
Thor is the world's largest maker of RVs.
And the "nugget" other industries can take away from their success.
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
Casper's IPO shows risks of influencer marketing.
After the 'year of TikTok' in 2019, what platforms will emerge next year?
PR did the heavy lifting on many of the most influential campaigns of the past 10 years.
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
GSK brands lean into risk and seize cultural moments to stay on top of their game.
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
How the platform is beating the social media clock through quick content creation and universal relatability.