Someone who takes part in Vitaminwater's #NoPhoneForaYear challenge will win $100,000.
MediaMonks close to beating WPP agency to Braun digital account; Washington Post launches campaign calling for action over Khashoggi murder; Lululemon tries to squash influencer recruitment Instagram account.
The brand is thanking Michael Che and his castmates for not making Tushy the butt of the joke.
The agency continues to work on a number of P&G brands in different regions.
The previous CMO, Steve Provost, was named the restaurant chain's chief concept officer.
The activation is promoting Nissan's Altima model.
CES rolls back media list policy following complaints; WPP repositions as "creative transformation company"; Google CEO Sundar Pichai makes Capitol Hill debut; 10,000 Verizon employees accept its buyout offer; and other news to know.
PR pros were not happy with CES' decision to make them use an online portal to reach attending journalists.
Point of View is the latest video from the nonprofit behind 2016's hugely successful Evan PSA.
The brewer is trying to go beyond hipsters to reach the next generation of American consumers.
People within 600 feet of a McDonald's can unlock a deal for a penny Whopper using the Burger King app.
Veteran marketer will leave in May 2019.
Aduro has won a "six-figure retainer account" to handle comms for Procter & Gamble consumer healthcare brands Seven Seas and Haliborange. The agency has also picked up a brief to help Bauer Media UK drive subscriptions through an influencer programme.
'The pace of substantive change has been too slow,' agencies have been told.
'If they dare to sell frozen beef, they dare to be destroyed': Why Wendy's spent 10 hours knocking Fortnite's Durr Burger
The chain took its battle for freshness to the ultra-popular game last week.
Or was it more flamed out than flame-broiled?
The whimsical tweet was all to promote the return of Cini Minis, or so the burger chain says.
Polman will stay for the first half of next year to help successor Alan Jope with transition.
Unilever CEO to retire; Dick's Sporting Goods' sales drop; Pabst will live to see another day; and other news to know this morning.
The agency will roll out a national campaign for the tuna giant in Q1 2019.
It's not just for Vegas anymore. PR firms are rolling out sports gambling practices as casinos and betting apps ink deals with pro sports leagues.
And some retailers are still closing their doors on the biggest shopping day of the year.
Brands targeting guys are more often ensuring they are "responsible human beings."
Instead, they should be pondering how quickly they can get ready for mixed reality.
But like ads showing Michael Jordan dunking, it's not as easy as it looks.
The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.