Latest Consumer News

Police departments come out in force with pot jokes on 4/20

Police departments come out in force with pot jokes on 4/20

How five police departments and ten brands showed they were ready to roll on national weed holiday.

Taco Bell offers $500 gift card to superfan Jeopardy! contestant

Taco Bell offers $500 gift card to superfan Jeopardy! contestant

Jeopardy! contestant Rishab Jain said he'd spend the grand prize of $100,000 on a lifetime supply of Taco Bell.

Beiersdorf picks M Booth as PR AOR for Nivea, Eucerin, Aquaphor

Beiersdorf picks M Booth as PR AOR for Nivea, Eucerin, Aquaphor

The firm will lead comms for the company's skincare brands in the U.S.

'Communicating in a fog of war': How Southwest Airlines is responding to a passenger death

'Communicating in a fog of war': How Southwest Airlines is responding to a passenger death

The airline's comms head, Linda Rutherford, described the airline's crisis response.

Read and Scott: 'We don't believe break-up of WPP makes sense'

Read and Scott: 'We don't believe break-up of WPP makes sense'

WPP's joint COOs Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.

Has Sir Martin Sorrell been a positive force for the ad industry?

Has Sir Martin Sorrell been a positive force for the ad industry?

No matter that he dragged the global ad industry kicking and screaming into the modern age, Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.

Breakfast Briefing: The 5 stories PR pros need to know on Tuesday morning

Breakfast Briefing: The 5 stories PR pros need to know on Tuesday morning

Including the morning's biggest comms news on Sean Hannity and Fox News, Tesla, and Facebook.

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced yesterday by chief marketing officer Jochen Sengpiehl.

Rogers & Cowan launches fashion show 'Click My Closet'

Rogers & Cowan launches fashion show 'Click My Closet'

The series is the first project to come out of Rogers & Cowan's in-house studio content arm, Clickable Media Group.

What the PR industry wants from new recruits: Writing skills, ethics, and diversity

What the PR industry wants from new recruits: Writing skills, ethics, and diversity

The Commission on Public Relations Education identified what PR students need to bring to their first jobs.

How Strongbow hopes to crack new markets with global campaign

How Strongbow hopes to crack new markets with global campaign

It's a big brand in the U.K., but in its new global campaign, Strongbow is facing the challenge of talking to people in countries where cider barely exists.

Breakfast Briefing: The 5 stories PR pros need to know on Friday morning

Breakfast Briefing: The 5 stories PR pros need to know on Friday morning

YouTube's Michelle Slavich has a new job. Plus: The GOP's response to Comey's book.

Inside McDonald's new approach to communications

Inside McDonald's new approach to communications

The fast-food giant has revamped its agency roster and in-house comms team.

Wyoming Tourism picks Edelman as PR AOR

Wyoming Tourism picks Edelman as PR AOR

Edelman is taking over the account from incumbent Fahlgren Mortine.

Survey: Half of women don't focus on their own health

Survey: Half of women don't focus on their own health

GCI Health, HealthyWomen, and Redbook magazine are using survey insights to inform the HealthiHer movement.

Holding companies put competition aside to launch brand safety bureau

Holding companies put competition aside to launch brand safety bureau

Media agencies across IPG, Omnicom, WPP, Dentsu, MDC, and others are coming together.

Arthur Sadoun: 'Nobody is talking about the client of the future'

Arthur Sadoun: 'Nobody is talking about the client of the future'

The industry is being disrupted and marketers are part of the equation.

Jaguar Land Rover switches gears with new North America role

Jaguar Land Rover switches gears with new North America role

The luxury automotive brand has named Stuart Schorr to the new role of VP of comms for North America.

HBO creates Westworld experience ahead of season two launch

HBO creates Westworld experience ahead of season two launch

HBO is creating a Mariposa Saloon experience ahead of the launch of the second season of Westworld.

Consumers expect the same from brands as they do friends, study finds

Consumers expect the same from brands as they do friends, study finds

Research shows brands should focus on five key areas to attract all generations.

Analysis

The one easy way for brands to avoid the next political media controversy

The one easy way for brands to avoid the next political media controversy

Disagree with a host's views? Don't advertise on his or her show in the first place, advise crisis comms experts.

Lessons brands should take away from Facebook's data privacy scandal

Lessons brands should take away from Facebook's data privacy scandal

The social media network's crisis is a reminder to brands to take a hard look at their own data collection practices and how they communicate about them, say experts.

When old tweets come back to haunt influencers

When old tweets come back to haunt influencers

Turns out, it's not a death sentence.

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Beyond Bell Pottinger: Larger trends shape African PR market

Beyond Bell Pottinger: Larger trends shape African PR market

Demographic and economic trends are changing the communications industry in Africa, moving it away from traditional hubs and presenting opportunities.

CMO Q&A

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.

Building a community, not a cult: How Peloton shapes its storytelling efforts

Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.

How the Grindr ecosystem evolved into more for its 4 million users

How the Grindr ecosystem evolved into more for its 4 million users

Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world around them.

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath's CMO talks to Diana Bradley about how the company got through its widely mocked rebrand and plans for 2018

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Thalberg talks to PRWeek about Taco Bell weddings and the chain's recent partnerships with Lyft and Forever 21.