Alavi is a veteran of Uber and Instagram.
The new models include Megan Rapinoe and Priyanka Chopra Jonas.
Hope&Glory PR creatives Gigi Rice and Elle Bellwood have become the first UK winners of the global Cannes Young PR Lions competition.
PR professionals and sports marketing experts believe the Portuguese football star may be somewhat hypocritical, given his past endorsements, but his pulling power should not be ignored. Questions have also been raised about the value of product placements.
The soccer star made it clear he is not a fan of the soft drink at a Monday press conference.
Campaign is created by BBDO.
The virtual production technique uses a live backdrop to place objects in a computer-generated world.
Matt Buchanan has been appointed to the new post of global head of consumer PR, PRWeek has learned.
The brand reacted swiftly after Julien Jantos’ mom tweeted his idea for a Wendy’s commercial called The Burger.
Diageo's Isabel Massey told Campaign Connect why the company is being more open-minded on hiring.
The nugget sold for $99,997 on eBay. Seems sus…
Campaign includes artist pairings and an audio birth chart.
The League of United Latin American Citizens and Hornitos encourage Latin Americans to get vaccinated
The organization and the brand published a community outreach kit with vaccine information.
Brands got creative as consumers turned to ad-free streaming services.
The media outlet created a landing page with the names of Black businesses.
The Omnicom PR firms have worked with the Dutch multinational for more than a decade.
Her responsibilities include corporate, product and lifestyle communications, as well as government affairs.
The round was led by Refinery Ventures and StandUp Ventures.
Were you even aware of all these businesses vying for your data?
… or do you welcome the moniker with open arms?
Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.