Latest Consumer News

Just briefly: People moves and account wins

Just briefly: People moves and account wins

The latest hires, rebrands and practice launches around the U.S.

Two prominent fashion and beauty PR firms call it quits

Two prominent fashion and beauty PR firms call it quits

Siren PR and Black Frame are closing up shop.

Capitalism is either broken or the greatest development in modern history

Capitalism is either broken or the greatest development in modern history

Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.

Candy company Ferrara hires food industry veteran Gary Osifchin

Candy company Ferrara hires food industry veteran Gary Osifchin

Osifchin has worked at Mondelez International, Kraft and Cadbury.

Audi of America replaces one PR AOR with four agency partners

Audi of America replaces one PR AOR with four agency partners

Brand comms leader Tara Rush said the auto industry is facing unprecedented change.

ADT, Univision alum Mónica Talán to lead comms for AT&T's Vrio

ADT, Univision alum Mónica Talán to lead comms for AT&T's Vrio

Vrio is the holding company for DirecTV Latin America and Sky Brasil.

TikTok launches flurry of videos in social campaign

TikTok launches flurry of videos in social campaign

These short films to show everything from bagel day to bologna boy.

PRWeek/Morning Consult: Time for brands to hold their tongues on (some) hot topics

PRWeek/Morning Consult: Time for brands to hold their tongues on (some) hot topics

Most consumers don't actually care about a brand's stance on political or cultural issues, according to the inaugural PRWeek/Morning Consult Consumer Purpose Survey released this morning at Davos.

Self-driving startup Cruise hires Edelman Western president Kristine Boyden

Self-driving startup Cruise hires Edelman Western president Kristine Boyden

Boyden will join the startup with a team of 10, reporting to its CEO.

Samsung, L'Oreal ads found on climate change denial YouTube videos

Samsung, L'Oreal ads found on climate change denial YouTube videos

People who search "global warming" or "climate change" on platform are given recommendations for misinformation, according to a report.

Pinterest picks Erin Maslan to lead ad, product comms

Pinterest picks Erin Maslan to lead ad, product comms

The platform brought together its ads, consumer and product comms teams this month.

Avra Goldstone Lorrimer to lead H+K New York

Avra Goldstone Lorrimer to lead H+K New York

She moved to New York from London for the role.

L'Oreal's Dermablend Professional names Boden first PR AOR

L'Oreal's Dermablend Professional names Boden first PR AOR

The brand wants consumers to know its purpose is to help everyone feel comfortable in their own skin.

Heather McIntyre named brand comms head for Popeyes, Burger King

Heather McIntyre named brand comms head for Popeyes, Burger King

She started at the chains' parent, Restaurant Brands International, this month.

Caulipower CEO Gail Becker claps back at Twitter trolls in fun way

Caulipower CEO Gail Becker claps back at Twitter trolls in fun way

Cauliflower has feelings too.

And the most trusted brand in America is...

And the most trusted brand in America is...

A Morning Consult study found generational divides in brand sentiment.

Dole picks Padilla to take over two accounts

Dole picks Padilla to take over two accounts

The firm is working as digital marketing and social media AOR on Dole's U.S. and Canadian social platforms.

Honoring exceptional women: Enter PRWeek's March/April cover contest

Honoring exceptional women: Enter PRWeek's March/April cover contest

PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.

Oscar Mayer opens up submissions for coveted hotdogger position

Oscar Mayer opens up submissions for coveted hotdogger position

Do you have what it takes...to be an Oscar Mayer wiener?

Simon Sproule takes comms wheel at Fiat Chrysler Automobiles

Simon Sproule takes comms wheel at Fiat Chrysler Automobiles

The auto industry communications veteran is replacing Niel Golightly, who joined Boeing.

Analysis

Super Bowl week means fierce competition for eyeballs away from the stadium

Super Bowl week means fierce competition for eyeballs away from the stadium

Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.

Bad influence: When a brand's social media stars repel consumers

Bad influence: When a brand's social media stars repel consumers

Casper's IPO shows risks of influencer marketing.

The social media that audiences will be hooked on in 2020

The social media that audiences will be hooked on in 2020

After the 'year of TikTok' in 2019, what platforms will emerge next year?

From Fearless Girl to Like a Girl: The campaigns that moved the decade

From Fearless Girl to Like a Girl: The campaigns that moved the decade

PR did the heavy lifting on many of the most influential campaigns of the past 10 years.

Trump, #MeToo and Greta: The biggest PR moments that defined a decade

Trump, #MeToo and Greta: The biggest PR moments that defined a decade

As we enter 2020, you can still dunk in the dark.

CMO Q&A

After the 'corntroversy': An interview with Michelle St. Jacques

After the 'corntroversy': An interview with Michelle St. Jacques

Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.

Courage under fire: an interview with GSK CMO Amardeep Kahlon

Courage under fire: an interview with GSK CMO Amardeep Kahlon

GSK brands lean into risk and seize cultural moments to stay on top of their game.

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.