"Don't get cocky," says event's former social media and brand creative director.
Brad Staples, CEO of APCO Worldwide, said the new MENA base would strengthen the company's presence in "this critical region".
Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.
A cat with a surly expression became world-famous in its short seven years.
Recent developments involving Bayer, Delta Air Lines and BrewDog only serve to confirm the tricky waters PR pros in all areas of the industry must navigate in their daily practice.
Before firing off a tweet, a brand should consider the wider implications.
Vita Coco told media outlets that there is real pee in the jar.
Thursday is Global Accessibility Awareness Day.
Three characters from the HBO hit show are starring in the brand's latest ad.
Twitter was to blame for the confusion, the team said.
The platform meets the needs of marketers requiring ever-more content without enjoying growing budgets, the former Unilever CMO says.
The brand is shining a spotlight on adoption with celebrities' personal stories.
The Body Shop has hired One Green Bean as its retained global communications agency with a remit to drive global PR strategy and creative delivery across more than 60 markets, PRWeek can reveal.
The beer brand's marketing team didn't space out on a response plan. It created a special keg.
Former Edelman director and founder of Issa PR, Viet N'Guyen, has launched a "culturally defining brand marketing agency" called Subculture, PRWeek can reveal.
Philip Morris International has suspended the use of influencers to promote its iQOS heated tobacco products after it emerged that an iQOS ambassador was younger than 25 - the minimum age its own policies prescribe for influencer marketing campaigns.
The pressure was really on the brand's social media team Wednesday.
Home Depot ups Stephen Holmes to comms head; Diversity Distinction in PR Awards; and other news to know.
Grayling, Red and Citigate owner Huntsworth says its communications arm has traded "ahead of expectations" so far in 2019, with the UK business singled out for its "strong" performance.
Kovert Creative was the incumbent on the account.
Not every stunt related to the HBO hit can win the Iron Throne.
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.
Adventures in real-time hot takes and social media phenomena.
Car companies are hosting more shows at their own venues, but those events can't capture the scope of an auto show, experts say.
The two brewing companies should reconcile their differences, say PR pros.
When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'
Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.
The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.