Latest Consumer News

Heineken names Sarah Backhouse as global comms director

Heineken names Sarah Backhouse as global comms director

She joins the company on November 16.

Happy Quarantineoween? How 10 brands are celebrating Halloween amid a pandemic

Happy Quarantineoween? How 10 brands are celebrating Halloween amid a pandemic

Brands aren’t letting a virus scare away all the fun.

What brand did socially distanced Halloween best: Skittles smelly costume or Reese’s robot door?

What brand did socially distanced Halloween best: Skittles smelly costume or Reese’s robot door?

Brands are getting inventive to keep trick-or-treaters safe.

WPP beats Publicis to retain $600m Walgreens Boots Alliance account

WPP beats Publicis to retain $600m Walgreens Boots Alliance account

The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.

Agility means action

Agility means action

Fast-moving communications teams are most likely to drive change across organizations, say comms leaders from Procter & Gamble and John Hancock.

How these 7 brands mocked Kim Kardashian West’s private island birthday bash

How these 7 brands mocked Kim Kardashian West’s private island birthday bash

Brands also have “close inner circles” and “private islands,” ya’ know.

Trailblazers talk back and make their own way amid adversity

Trailblazers talk back and make their own way amid adversity

Three influential young execs discuss finding an unconventional path at PRDecoded.

Inside the sweet and successful launch of the world’s first pink pineapple

Inside the sweet and successful launch of the world’s first pink pineapple

The comms strategy and challenges of a unique new fruit.

Rock The Vote educates and mobilizes through Minecraft virtual voting experience

Rock The Vote educates and mobilizes through Minecraft virtual voting experience

The nonprofit aims to inspire young voters to get politically active on issues they care about.

Nike calls on Americans to ‘change the world’ in election voting push

Nike calls on Americans to ‘change the world’ in election voting push

The campaign features LeBron James and Naomi Osaka.

Current picks up Subway global AOR account

Current picks up Subway global AOR account

The firm will handle both consumer and corporate work for the sandwich chain around the world.

Mattress maker Purple Innovation picks KWT as U.S. AOR

Mattress maker Purple Innovation picks KWT as U.S. AOR

The MDC Partners agency is helping the company launch the Purple Kids Mattress among other duties.

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

CPG giant makes emphatic case for contribution of marketing as it reports strong results.

General Mills contest leads to monster success on Instagram

General Mills contest leads to monster success on Instagram

The CPG giant got creative to ensure Halloween is special this year.

Is it ever a good idea for a brand to pick a fight with Wendy’s on Twitter?

Is it ever a good idea for a brand to pick a fight with Wendy’s on Twitter?

Dunkin’ tried and unsurprisingly failed this week. Or did they?

Smyle introduces emotion analytics platform for events

Smyle introduces emotion analytics platform for events

Excited or bored? The creative agency's system will measure feelings of attendees.

BCW hires Lauren Glazer for new chief brand officer role

BCW hires Lauren Glazer for new chief brand officer role

It’s the WPP firm’s second C-level appointment of this month following the departures of Jim Joseph and Ben Boyd.

Inside ExxonMobil’s fast response to Trump’s hypothetical call with its CEO

Inside ExxonMobil’s fast response to Trump’s hypothetical call with its CEO

The company realized that it needed to quickly correct the record after President Trump mused aloud about a hypothetical conversation with its CEO.

Golin loses appeal of $6m California anti-tobacco RFP

Golin loses appeal of $6m California anti-tobacco RFP

The state’s Department of Health confirmed Rally’s win of the account.

Perdue Chicken distances itself from Georgia senator who mocked Kamala Harris

Perdue Chicken distances itself from Georgia senator who mocked Kamala Harris

The company wants to be clear: there’s no relation to Sen. David Perdue (R-GA).

Analysis

Does the PR industry have an ageism problem?

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Rewriting the playbook each week: Brands get ready for an unprecedented NFL season

Rewriting the playbook each week: Brands get ready for an unprecedented NFL season

Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.

This year’s back-to-school campaigns are going to look a lot different

This year’s back-to-school campaigns are going to look a lot different

Learning at home has forced major brands to use an eraser on tried-and-true strategies.

How Animal Crossing became a PG paradise for brands

How Animal Crossing became a PG paradise for brands

Brands that normally wouldn’t touch video game activations are finding a virtual home.

How 5 toilet paper brands are responding to customer complaints on social media

How 5 toilet paper brands are responding to customer complaints on social media

Consumers are really letting brands know just how hard it is to find a roll.

CMO Q&A

Danone NA’s Sonika Patel on marketing with your gut

Danone NA’s Sonika Patel on marketing with your gut

The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.

Dole CMO Rupen Desai on the intersection of personal and company purpose

Dole CMO Rupen Desai on the intersection of personal and company purpose

Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.

PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'

PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'

Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.

‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi

‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi

Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.

Ready for a close-'pup': The exec making your pet Insta-friendly

Ready for a close-'pup': The exec making your pet Insta-friendly

Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.

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