Latest Consumer News

Virtual log cabin inside with Sonic burger, onion rings and soda

Sonic mixes up strategy with new food-focused campaign

CMO Lori Habib explains why Sonic is stepping away from the in-car dialogues the fast-food brand is known for.

Tim Dyson

Next 15 reports ‘record performance’, is ‘confident’ over M&C Saatchi, says Engine has been ‘successfully integrated’

Communications group Next 15 has revealed revenue growth of 65 per cent for the first half of the year, with adjusted pre-tax profits up 73 per cent.

Twitch and DoorDash Battle of the Brands wordmark

Fast food brands battle it out on Twitch for DoorDash tournament

Wendy’s, Dunkin’, Taco Bell, KFC and others compete in MultiVersus represented by streamers of their choice.

ukulele
Image of a Choco Taco stunt

Klondike to give away last 100 Choco Tacos via Instagram scavenger hunt

The world says goodbye to the beloved novelty ice cream on Wednesday.

Image of Sodexo Live employees at the inaugural F1 Miami Grand Prix

Sodexo Live brings on MikeWorldWide as sporting venues, events open up

MikeWorldWide will support Sodexo Live’s bounceback from the pandemic.

Metaverse virtual reality art gallery environment with NFT portraits of women on the walls

Latinas in Tech and Korbel California Champagne depict STEM role models in NFT exhibition

NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.

Screen shot from Papa John's Planet Chorizo ad

Watch: Papa Johns gets extraterrestrial with chorizo pizza

Chorizo left Earth’s atmosphere in 1998, making it the world’s — make that the known galaxy’s — farthest-traveled sausage.

Image of basketball player Mikal Bridges.

PayPal says it will end Phoenix Suns jersey sponsorship unless owner resigns

PayPal’s jersey patch partnership with the NBA team is set to expire at the end of the year, and the company is threatening to not renew it if suspended owner Robert Sarver remains affiliated with the franchise.

Drag star Tia Kofi poses onstage at drag show Queens of the Metaverse

Meta finishes off Queens of the Metaverse campaign with drag show

The show was the culmination of a campaign by We Are Social.

Image of Mike Lindell at a Trump rally

‘Try our pillowy biscuits’: Why Hardee’s is poking fun at MyPillow’s CEO

The fast-food chain quickly responded cheekily after one of its restaurants ended up at the center of a news story.

Kate Wagner headshot

Abercrombie & Fitch parent hires Kate Wagner as global comms head

Wagner will not also oversee IR, as previous comms head Pamela Quintiliano did.

Stock art of the US Capitol

Zola invites senators to vote for marriage equality

An ad styled after a wedding invitation in today’s Washington Post urges lawmakers to pass the Respect for Marriage Act.

heinz animated commercial showing woman standing on top of giant ketchup bottle

Watch: Heinz sugar-free ketchup takes some responsibility off plates

The campaign gets nostalgic with a TV ad that leans into old cartoon tropes.

Stock art image of a woman in a drug store

Why consumers view pharma brands as lifestyle brands

Nearly half of Americans say that how a pharma company communicates with them is just as important as how effective their treatments are.

wingstop

Did Wingstop cross line by dropping F-bomb on Twitter?

One social media manager called Wingstop’s move a “shock value gimmick.”

Image of the Sans Fin pieces from Dimples Charms.

How a personalized jewelry company is funding childhood cancer research

Ontario-based Dimples Charms released a collection called Together this month, with 10% of sales going to a pediatric cancer foundation.

Popeyes employees at Harry Styles' concert at Madison Square Garden.

How Popeyes quickly responded on TikTok, and in person, after chicken was thrown at Harry Styles

Chicken nuggets were tossed at the pop star at Madison Square Garden, giving the chicken brand an opportunity.

Screenshot of the Corn Kid from Chipotle

How the ‘Corn Kid’ helped Chipotle create its top Instagram and TikTok video of all time

The chain went beyond just creating a meme about corn like other brands.

Chloe Fineman at the VMAS

Instacart proves it can even deliver to places where food is forbidden, such as the VMAs

Droga5 creative director Maria Lee shares the inside story on Instacart’s stunt at the MTV event.

Analysis

Nuestro Stories comic panels with illustrations of Joaquin Murrieta, Zorro and Batman

Authenticity and consistency: How brands should approach Hispanic Heritage Month

PR pros advise brands to educate themselves on Hispanic culture and demonstrate purpose in initiatives targeting the Latino community.

Gas station pump in car gas tank valve

Buckle up: Even more wage inflation is coming for agencies

Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.

Woman shopping for baby formula at grocery store

No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public

Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.

PR in Ukraine: 'It's not a crisis, conflict, tragedy or aggression - it is a war'

PRWeek asked a collection of PR professionals in Ukraine, who have launched a campaign called 'Help Ukraine - Tell the Truth to the World', how they think the war is being presented to the outside world. This is their response.

Vicks VapoRub shines as a cultural staple during Hispanic Heritage Month

Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.

CMO Q&A

Stoli Vodka bottle and Stoli's Cocktails for Ukraine drink

Tim Szonyi steers Stoli’s rapid rebrand

Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.

Headshot of Marjorie McCarthy

Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever

McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.

Zynga President of Publishing Bernard Kim

How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role

Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.

Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality

The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.

Subway CMO Carrie Walsh unwraps the company's recent changes

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.