Latest Consumer News

Head and shoulders shot of Michael Kaye

Michael Kaye named marketing, comms lead for newly launched Archer dating app

Astrsk PR is working with the dating app for queer men.

(Image of Kelli Richardson Lawson speaking at PRWeek's Women of Distinction event.

Kelli Richardson Lawson on the long journey to finding real purpose

The executive and agency founder talked about how life’s challenges resulted in her starting a business and launching purpose-based entrepreneurial activities.

Aaron Radelet headshot

Aaron Radelet to depart Walgreens Boots Alliance after four years

Radelet will be replaced as CCO by Beth Leonard, chief corporate affairs officer at EmblemHealth.

Headshot of Conny Braams

Unilever marketing chief Conny Braams departs

Her replacement will be announced in due course.

Image of Taylor Swift performing at Gillette Stadium

Taylor Swift mania pays off for Gillette Stadium’s social media team

How the venue communicated with Swifties during the superstar’s three-show set.

Take Pride, merchandise display, Target Store

Target removes trans-inclusive products from Pride lineup

The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.

Photo credit: Getty Images

Here are America’s most trusted brands, according to Morning Consult

Six brands made repeat appearances on the business intelligence company’s top 10 list.

Image of (L-R) Dan Brady, Dara Cothran and Jeremy Page

KWT Global adds three to global leadership team

All three new appointments are leading areas of the firm.

Liquid death campaign image with Travis Barker

Liquid Death CEO offers AriZona 'free marketing tip' after social media exchange

AriZona poked fun at Liquid Death’s ‘enema kit’ with musician Travis Barker.

Promotional image for Crocs/Minecraft campaign

Crocs launches interactive AR game experience with Minecraft

The unique gaming campaign, produced by Gravity Road, launched this week.

Mitch Germann headshot

FleishmanHillard promotes Mitch Germann to global MD of retail, sports and lifestyle

Germann previously served as senior partner in the San Francisco office leading the consumer brand team.

Have More in Memphis logo

St. Jude campaign says you can Have More in Memphis

The pediatric healthcare organization recently unveiled its promotional campaign highlighting Memphis and the surrounding metropolitan area.

The Weinermobile is no more.

Do you have a beef with the Wienermobile's new name?

It’s now the ‘Frankmobile.’

Image of a woman in an office working on a tablet

What’s the best time to post on social media? The answer has changed since just last year

Sprout Social’s 2023 Best Times to Post on Social Media report shows that consumer behavior has shifted a lot in one year.

Stock art of a Shark vacuum

SharkNinja names Sarah McKinney global communications head

She’s worked at Aptiv, Walmart and Blackberry.

Screenshot from Dooce's instagram

PR pros remember ‘queen of the mommy bloggers’ Heather ‘Dooce’ Armstrong

The pioneering blogger died this week at age 47.

Event image of Dylan Mulvaney

Anheuser-Busch: ‘No truth’ to report Bud Light fired agency responsible for Dylan Mulvaney partnership

The brewer was said to have told beer distributors last week that it fired a ‘third-party ad agency.’

Image of the new Jack in the Box streamer

Meet Gamer Jack: Jack in the Box hires head Twitch creator

Fans will get mystery boxes as part of the celebration.

Solidcore image

Solidcore brings on Golin as PR, influencer marketing AOR

The brand recently celebrated its 100th studio opening.

Image from the #FistBump4ALS campaign

MLB Network’s Sarah Langs pitches fans on #FistBumps4ALS campaign

Sarah Langs started #FistBumps4ALS on social media to raise money for ALS research.


Pride apparel display at Target

‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles

Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.

young woman showing a thumbs up while using a phone to film at home

From creator to creative: Why agencies are recruiting social media stars

Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.

Shot of Dylan Mulvaney at a broadway opening

‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash

Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.

Dylan Mulvaney at her Day 365 Live! in New York in March

Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response

Bud Light failed at trying to appease two conflicting audiences, say PR executives.

Stock art of the TikTok app

Meta’s Reels is building a home for TikTok refugees

Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.


Stoli Vodka bottle and Stoli's Cocktails for Ukraine drink

Tim Szonyi steers Stoli’s rapid rebrand

Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.

Headshot of Marjorie McCarthy

Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever

McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.

Zynga President of Publishing Bernard Kim

How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role

Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.

Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality

The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.

Subway CMO Carrie Walsh unwraps the company's recent changes

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.