Latest Consumer News

GLAAD/P&G Study: Consumers look favorably on brands with LGBTQ people in ads

GLAAD/P&G Study: Consumers look favorably on brands with LGBTQ people in ads

GLAAD’s Sarah Kate Ellis singles out campaigns “on the cutting edge” of inclusion.

MDC Partners merges KWT Global, HL Group

MDC Partners merges KWT Global, HL Group

KWT’s Aaron Kwittken will be global CEO of the combined shop.

High Court dismisses BrewDog's libel case against Frank over 'rogue' release

High Court dismisses BrewDog's libel case against Frank over 'rogue' release

A High Court judge has dismissed BrewDog’s libel claim against Frank PR in relation to a controversial press release that invited Trump supporters to drink at the brewer's bars.

Golin names APAC president

Golin names APAC president

Ex-Weber Shandwick vice chair takes the regional reins at CMG sister agency.

Playboy shares Safe Six rules in humorously sensual social distancing PSA

Playboy shares Safe Six rules in humorously sensual social distancing PSA

The clever campaign was created in partnership with Austin, Texas-based agency Preacher.

'Big Tobacco' using COVID-19 messaging and influencers to market products

'Big Tobacco' using COVID-19 messaging and influencers to market products

An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.

Twitter shifts APAC PR duties from Golin to The Hoffman Agency

Twitter shifts APAC PR duties from Golin to The Hoffman Agency

The brief includes capitalising on conversations around #Kpop in South Korea.

Shake Shack hires Circus Maximus to create social media content series

Shake Shack hires Circus Maximus to create social media content series

The burger chain has started releasing online cook-along videos.

Samsung Mobile assigns $10m social AOR account to Wunderman Thompson

Samsung Mobile assigns $10m social AOR account to Wunderman Thompson

Edelman was the incumbent on the business.

WaterWipes introduces virtual club to support new parents in lockdown

WaterWipes introduces virtual club to support new parents in lockdown

The platform, created by Golin and Brooklyn Brothers, will address challenges of becoming a parent during pandemic.

Miller Lite just started tweeting photos of goats and we don't know why

Miller Lite just started tweeting photos of goats and we don't know why

GOAT.

Abercrombie & Fitch comms head Ian Bailey moves to Qurate Retail

Abercrombie & Fitch comms head Ian Bailey moves to Qurate Retail

He joins as SVP of comms and community on May 4.

McDonald’s rolls out microsite to show employees’ COVID-19 response

McDonald’s rolls out microsite to show employees’ COVID-19 response

Our McFamily in the Community includes stories from teams from China to South Africa.

Why Freshpet asked Rainn Wilson to host a Zoom call for pets

Why Freshpet asked Rainn Wilson to host a Zoom call for pets

The pet-food company enlisted ‘The Office’ star to make an important announcement.

Mini USA retains Peppercomm as AOR

Mini USA retains Peppercomm as AOR

The agency successfully defended the account it has held since 2013.

Sprinklr partners with TikTok on video ads

Sprinklr partners with TikTok on video ads

Campaigns on the popular app can be managed alongside other ad pushes on Sprinklr.

H+K appoints Susanne Marell as Germany CEO

H+K appoints Susanne Marell as Germany CEO

Hill+Knowlton Strategies (H+K) has named former Edelman Germany boss Susanne Marell chief executive and chair of its German consultancy.

How global pandemic is pushing Aflac to evolve past talking duck

How global pandemic is pushing Aflac to evolve past talking duck

The insurance firm launches campaign focused on how it can help consumers in distress at this time and beyond.

How Midol is turning a canceled night out with the media into a Girls Night In

How Midol is turning a canceled night out with the media into a Girls Night In

The brand is showing off its redesigned packaging at the Thursday event on Zoom.

Which brand responded best to Trump's disinfectant recommendation?

Which brand responded best to Trump's disinfectant recommendation?

Merriam-Webster, ‘The Daily Show’ or TrivWorks?

Analysis

This year’s back-to-school campaigns are going to look a lot different

This year’s back-to-school campaigns are going to look a lot different

Learning at home has forced major brands to use an eraser on tried-and-true strategies.

How Animal Crossing became a PG paradise for brands

How Animal Crossing became a PG paradise for brands

Brands that normally wouldn’t touch video game activations are finding a virtual home.

How 5 toilet paper brands are responding to customer complaints on social media

How 5 toilet paper brands are responding to customer complaints on social media

Consumers are really letting brands know just how hard it is to find a roll.

How Wendy’s, Denny’s and Steak-umm are approaching Twitter amid a pandemic

How Wendy’s, Denny’s and Steak-umm are approaching Twitter amid a pandemic

Is there still an appetite for brands’ bizarre, snarky and sassy personalities as the world copes with COVID-19?

Why QSR brands top the social media food chain

Why QSR brands top the social media food chain

And the "nugget" other industries can take away from their success.

CMO Q&A

‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi

‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi

Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.

Ready for a close-'pup': The exec making your pet Insta-friendly

Ready for a close-'pup': The exec making your pet Insta-friendly

Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.

After the 'corntroversy': An interview with Michelle St. Jacques

After the 'corntroversy': An interview with Michelle St. Jacques

Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.

Courage under fire: an interview with GSK CMO Amardeep Kahlon

Courage under fire: an interview with GSK CMO Amardeep Kahlon

GSK brands lean into risk and seize cultural moments to stay on top of their game.

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

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