Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken," KFC hopes the internet escape pod is just what consumers need this holiday season.
The "Man Box," or the set of attributes that rigidly defines masculinity, is harmful and an issue Axe and Lynx have decided to address, said Rik Strubel, the brand's global VP.
The 5 stories PR pros need to know to finish the week on the right foot.
Greenpeace has launched a Christmas campaign designed to take advantage of what it describes as Coca-Cola's "huge PR push" during the festive season.
Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.
Mars CMO Andrew Clarke says marketers and brands need to fight back against orthodoxy, avoid being over-controlling, and empower staff and agencies.
The state tourism group has worked with Fahlgren Mortine since 2014.
Will consumers give the pizza brand a do-over?
The hire will be the automaker's "subject matter expert" when it comes to social media.
Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.
French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival yesterday, while others have given it a more cautious welcome.
She is working with Steve Bonsignore, MD and New York consumer practice leader, to lead the group's day-to-day operations.
Freuds, Omnicom PR Group, Edelman, and Weber Shandwick are the firms that were handed worldwide assignments.
Here's how brands like Home Depot, National Geographic, and more are celebrating a somber holiday.
Uber's cultural struggles are well documented, but under its new leadership, the ride-hailing brand is determined to set an example for others to follow, its chief brand officer said.
Campaigns that ran on Facebook and Instagram had a mostly positive effect on consumer attitudes towards the brand, proved an exhaustive study by Kantar Millward Brown and Saïd Business School at the University of Oxford.
Some brands aren't intimidated by having double the space to fill.
Consumers are more likely to share important milestones on social media than in person, new study says
It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.
The gloves came off, as panelists worked to hold the industry accountable for its shortcomings.
Torod Neptune, now Lenovo's global comms VP, formerly held the role.
The fallout from the Bell Pottinger scandal and the agency's subsequent demise has sparked a debate about whether the PR industry needs a global code of ethics.
Brands keep coming back for more, albeit with additional fine print.
The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?
As the debate around ethical practice in PR continues, have trade bodies done enough to rid the sector of bad eggs and enhance its overall reputation? And what does it say about the value of associations to the industry in general? PR pros give their views.
Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."
Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.
Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.
Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.