Latest Consumer News

Random House calls 'Don't have a bookmark?' meme 'worst social media challenge in history'

Random House calls 'Don't have a bookmark?' meme 'worst social media challenge in history'

Strand Book Store says participants are 'monsters.'

Richard Mille's comms director on Odell Beckham Jr.'s love for his watch

Richard Mille's comms director on Odell Beckham Jr.'s love for his watch

The wide receiver has been showing off the six-figure watch...on the football field.

'Make your own sandwich': Is Popeyes latest stunt a bit too nervy?

'Make your own sandwich': Is Popeyes latest stunt a bit too nervy?

Will impatient chicken sandwich fans see the humor in BYOB?

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

PRWeek introduces 2019 Hall of Fame class; Popeyes has an interesting fix for the chicken sandwich shortage.

Popeyes' fix for the chicken sandwich shortage: Bring your own bun

Popeyes' fix for the chicken sandwich shortage: Bring your own bun

"Make your own sandwich," the chain is telling customers.

These brands are ruining slofies before they're even a thing

These brands are ruining slofies before they're even a thing

Slow-motion selfies: Will they take off?

Under Armour's Kelley McCormick steps down

Under Armour's Kelley McCormick steps down

McCormick is a veteran of SKDKnickerbocker and McBee|Gibraltar.

Timberland pledges to plant 50 million trees over five years in new campaign

Timberland pledges to plant 50 million trees over five years in new campaign

Outdoor lifestyle brand Timberland has made a pledge to plant 50 million trees over the next five years to encourage consumers to take steps to help the environment.

Fifa World Cup 2022: Qatar releases official emblem

Fifa World Cup 2022: Qatar releases official emblem

The emblem for the 2022 Fifa World Cup in Qatar has been unveiled in Doha and 27 other major cities around the world - and it is all about the eight.

Incogmeato: Best or worst brand name ever?

Incogmeato: Best or worst brand name ever?

Is this the cheesiest brand name of all time?

Tourism Australia appoints global integrated marcoms agency

Tourism Australia appoints global integrated marcoms agency

The tourism board has selected WPP's opr as its global agency, along with Reuter Communications for China work.

MillerCoors rejoices after court ruling to bar Bud Light from using 'no corn syrup' language

MillerCoors rejoices after court ruling to bar Bud Light from using 'no corn syrup' language

But corn-syrup-gate is far from over.

Video: Krispy Kreme wants your disappointing pumpkin spice products

Video: Krispy Kreme wants your disappointing pumpkin spice products

Trade them in for a free pumpkin spice doughnut.

Laura Morgan exits DeVries to lead H+K U.S. consumer practice

Laura Morgan exits DeVries to lead H+K U.S. consumer practice

Morgan will also lead the firm's work for Procter & Gamble.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Nationwide CCO Brian Grace named PRWeek Awards 2020 jury chair; Pharma industry's U.S. image falls to a new low.

Edelman UK CEO Ed Williams upped to EMEA chief as Carol Potter takes new role

Edelman UK CEO Ed Williams upped to EMEA chief as Carol Potter takes new role

Edelman UK and Ireland CEO Ed Williams is to succeed EMEA chief Carol Potter, as the latter moves to the newly created role of global vice chair of brand.

Do #boycotts mean anything anymore?

Do #boycotts mean anything anymore?

Olive Garden clapped back at a boycott on Twitter this week, but did they need to?

7 things to take into the holiday weekend

7 things to take into the holiday weekend

As we reach the dog days of summer and prepare for the busy final third of the year, August hasn't exactly been silly season but a few fun things caught my eye this week - along with some more serious items.

Windsor Vineyards names Hot Paper Lantern U.S. AOR

Windsor Vineyards names Hot Paper Lantern U.S. AOR

The firm also began working with Brazil-based EBANX.

Popeyes uses free chicken sandwiches to lure new global CMO

Popeyes uses free chicken sandwiches to lure new global CMO

The chain's chicken sandwich just sold out within two weeks of its launch.

Analysis

Memo to marketers: Stop looking down on gamers

Memo to marketers: Stop looking down on gamers

Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.

How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019

How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019

User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.

PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?

PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?

Agencies see opportunity amid complexity.

These brands haven't tweeted in years

These brands haven't tweeted in years

Jealous? (Don't be. They're mostly missing opportunities).

The new wave of celebrity-founded agencies: Threat or opportunity?

The new wave of celebrity-founded agencies: Threat or opportunity?

Forget the management consultancies for a second. Stars also want a part of the content marketing space.

CMO Q&A

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.

Burger King's global CMO: 'We love ideas that are different'

Burger King's global CMO: 'We love ideas that are different'

When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.