Latest Consumer News

Police departments come out in force with pot jokes on 4/20

By Sean Czarnecki, April 20, 2018

How five police departments and ten brands showed they were ready to roll on national weed holiday.

Taco Bell offers $500 gift card to superfan Jeopardy! contestant

By Diana Bradley, April 20, 2018

Jeopardy! contestant Rishab Jain said he'd spend the grand prize of $100,000 on a lifetime supply of Taco Bell.

Beiersdorf picks M Booth as PR AOR for Nivea, Eucerin, Aquaphor

By Diana Bradley, April 20, 2018

The firm will lead comms for the company's skincare brands in the U.S.

'Communicating in a fog of war': How Southwest Airlines is responding to a passenger death

By Diana Bradley, April 19, 2018

The airline's comms head, Linda Rutherford, described the airline's crisis response.

Read and Scott: 'We don't believe break-up of WPP makes sense'

By Gideon Spanier, Campaign, April 19, 2018

WPP's joint COOs Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.

Has Sir Martin Sorrell been a positive force for the ad industry?

By John Tylee, Campaign, April 19, 2018

No matter that he dragged the global ad industry kicking and screaming into the modern age, Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.

Breakfast Briefing: The 5 stories PR pros need to know on Tuesday morning

By Frank Washkuch, April 17, 2018

Including the morning's biggest comms news on Sean Hannity and Fox News, Tesla, and Facebook.

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

By Simon Gwynn, April 17, 2018

Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced yesterday by chief marketing officer Jochen Sengpiehl.

Rogers & Cowan launches fashion show 'Click My Closet'

By Diana Bradley, April 16, 2018

The series is the first project to come out of Rogers & Cowan's in-house studio content arm, Clickable Media Group.

What the PR industry wants from new recruits: Writing skills, ethics, and diversity

By Alison Kanski, April 13, 2018

The Commission on Public Relations Education identified what PR students need to bring to their first jobs.

How Strongbow hopes to crack new markets with global campaign

By Simon Gwynn, Campaign, April 13, 2018

It's a big brand in the U.K., but in its new global campaign, Strongbow is facing the challenge of talking to people in countries where cider barely exists.

Breakfast Briefing: The 5 stories PR pros need to know on Friday morning

By Frank Washkuch, April 13, 2018

YouTube's Michelle Slavich has a new job. Plus: The GOP's response to Comey's book.

Inside McDonald's new approach to communications

By Diana Bradley, April 13, 2018

The fast-food giant has revamped its agency roster and in-house comms team.

Wyoming Tourism picks Edelman as PR AOR

By Alison Kanski, April 12, 2018

Edelman is taking over the account from incumbent Fahlgren Mortine.

Survey: Half of women don't focus on their own health

By Alison Kanski, April 11, 2018

GCI Health, HealthyWomen, and Redbook magazine are using survey insights to inform the HealthiHer movement.

Holding companies put competition aside to launch brand safety bureau

By Oliver McAteer, Campaign, April 10, 2018

Media agencies across IPG, Omnicom, WPP, Dentsu, MDC, and others are coming together.

Arthur Sadoun: 'Nobody is talking about the client of the future'

By Lindsay Stein, Campaign, April 09, 2018

The industry is being disrupted and marketers are part of the equation.

Jaguar Land Rover switches gears with new North America role

By Sean Czarnecki, April 09, 2018

The luxury automotive brand has named Stuart Schorr to the new role of VP of comms for North America.

HBO creates Westworld experience ahead of season two launch

By Gurjit Degun,, April 06, 2018

HBO is creating a Mariposa Saloon experience ahead of the launch of the second season of Westworld.

Consumers expect the same from brands as they do friends, study finds

By Oliver McAteer, Campaign, April 06, 2018

Research shows brands should focus on five key areas to attract all generations.

Analysis

The one easy way for brands to avoid the next political media controversy

By Chris Daniels, April 06, 2018

Disagree with a host's views? Don't advertise on his or her show in the first place, advise crisis comms experts.

Lessons brands should take away from Facebook's data privacy scandal

By Chris Daniels, March 30, 2018

The social media network's crisis is a reminder to brands to take a hard look at their own data collection practices and how they communicate about them, say experts.

When old tweets come back to haunt influencers

By Diana Bradley, March 09, 2018

Turns out, it's not a death sentence.

'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing

By Chris Daniels, February 16, 2018

Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

Beyond Bell Pottinger: Larger trends shape African PR market

By Sean Czarnecki, February 09, 2018

Demographic and economic trends are changing the communications industry in Africa, moving it away from traditional hubs and presenting opportunities.

CMO Q&A

Ellevest's CMO on helping women flex their financial muscles

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