Latest Consumer News

SourceCode gets in Everlast's corner as boxing brand's first PR AOR

SourceCode gets in Everlast's corner as boxing brand's first PR AOR

Everlast brought SourceCode on board as it transitions to a lifestyle sports brand.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

New York State bans floating billboards; More advertisers flee Tucker Carlson; The Danes are not happy with President Trump.

Would a sleek Instagram account convince you to try an expensive DTC cereal brand?

Would a sleek Instagram account convince you to try an expensive DTC cereal brand?

That's Magic Spoon's strategy for growing its brand.

Waffle House is on tour with...Hootie & the Blowfish?

Waffle House is on tour with...Hootie & the Blowfish?

Why a Waffle House video is popping up during "Let Her Cry" on the band's current tour.

Rice Krispies Treats helps children with autism go back to school with 'love notes'

Rice Krispies Treats helps children with autism go back to school with 'love notes'

Edelman developed the creative and earned media strategy for the campaign.

Adidas throws sneaker fans into the future with immersive stunt

Adidas throws sneaker fans into the future with immersive stunt

New Yorkers were treated to speakeasy experience Newsstand of the Future.

Uber appoints global marketing VP after cutting 400 jobs

Uber appoints global marketing VP after cutting 400 jobs

Thomas Ranese is joining from Google, where he spent a decade.

Discover Financial Services sticks with Golin for PR support

Discover Financial Services sticks with Golin for PR support

The IPG firm won a competitive review that began in May.

Brand mascots: A dying breed?

Brand mascots: A dying breed?

Are they disappearing like Mr. Clean's hair?

MediaMonks acquires influencer agency IMA

MediaMonks acquires influencer agency IMA

IMA clients include Beiersdorf, Heineken and Booking.com.

US Navy goes all in on influencer marketing with YouTube campaign

US Navy goes all in on influencer marketing with YouTube campaign

The Navy worked with VMLY&R, Wavemaker and Google.

P&G slashes ad spend by $350m after cutting 'waste', agency fees

P&G slashes ad spend by $350m after cutting 'waste', agency fees

Annual advertising spend fell for the third year in a row to $6.75 billion.

InterContinental Hotels Group names DeVries global AOR for four brands

InterContinental Hotels Group names DeVries global AOR for four brands

DeVries will represent Regent Hotels and Resorts, InterContinental Hotels and Resorts, non-American Kimpton Hotels and Restaurants and Hotel Indigo.

How MedMen's consumer PR account went up in smoke

How MedMen's consumer PR account went up in smoke

MWWPR was told it had won the cannabis retailer's consumer account, but things quickly changed.

Which emoji would you use to build your own 'emoji house'?

Which emoji would you use to build your own 'emoji house'?

It's the future of curb appeal.

Why personalized hair brand Prose launched a magazine

Why personalized hair brand Prose launched a magazine

The first issue of the quarterly publication is focused on inclusivity.

RetailMeNot signs up Shift as corporate comms AOR

RetailMeNot signs up Shift as corporate comms AOR

MWWPR was the incumbent on the account.

Study: PewDiePie is YouTube's highest earner at $8m a month

Study: PewDiePie is YouTube's highest earner at $8m a month

And no one else even comes close.

General Mills names McDonald's alum Jano Cabrera as global comms head

General Mills names McDonald's alum Jano Cabrera as global comms head

Cabrera is replacing Mary Lynn Carver in the role.

Marketers come together on LinkedIn to help laid-off Uber staff find jobs

Marketers come together on LinkedIn to help laid-off Uber staff find jobs

An ex-Uber employee created a spreadsheet to give them a hand finding new roles.

Analysis

How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019

How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019

User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.

PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?

PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?

Agencies see opportunity amid complexity.

These brands haven't tweeted in years

These brands haven't tweeted in years

Jealous? (Don't be. They're mostly missing opportunities).

The new wave of celebrity-founded agencies: Threat or opportunity?

The new wave of celebrity-founded agencies: Threat or opportunity?

Forget the management consultancies for a second. Stars also want a part of the content marketing space.

'A remarkable missed opportunity': Why Wayfair's response to employee walkout failed

'A remarkable missed opportunity': Why Wayfair's response to employee walkout failed

The company's "business as usual" response missed the mark, say experts.

CMO Q&A

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.

Burger King's global CMO: 'We love ideas that are different'

Burger King's global CMO: 'We love ideas that are different'

When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.