Information Links
Latest Consumer News
Influencers should 'be their own creative director' to improve campaigns
Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.
Sharpen those writing skills, PR pros: Typos turn off customers at high rate
People are almost two times more likely to leave a website with obvious mistakes, according to a study.
Michelin puts North American PR AOR account up for review
Ketchum has had the account since 2013.
Watch: ADT VR campaign shows what it's like to be in a burning house
The campaign is part of ADT's brand modernization efforts.
Cisco asks new global social AOR to 'push us out of our comfort zones'
Hi5.agency snags the title following a crowded review.
Debating entering that social debate? Here's when a brand should
Social media can often be toxic. Other times, it's good, clean fun -- and an opportunity for brands to join in.
Which brand activation won SXSW?
Were you most wowed by Vice, HBO's "Game of Thrones," or Amazon Prime Video's "Good Omens"?
Target narrows down agencies in RFP process
The retailer wants to make an agency-hiring decision before May.
Watch: Coors Light literally lights up when Bud Light is negative
More beer banter: This time, Coors Light wants to "refresh the conversation" with free alcohol.
Purple launches sport division with Manchester United's Chris Smalling as foundation client
Global lifestyle agency Purple has launched a new division, Purple Sport, that will focus on talent and organisations in the sport's industry.
Frito-Lay joins a good-natured food fight
Why the company sees one Twitter debate as a "good challenge."
Dr. Seuss Enterprises picks Havas Formula as first PR AOR
The agency helped ring in what would have been Dr. Seuss' 115th birthday this month.
Breakfast Briefing: 5 things for PR pros to know Monday morning
Frito-Lay chips debate; Saudi Arabia's Public Investment Fund hires Karv Communications; SXSW so far; Elon Musk in court; Tucker Carlson in hot seat again.
Covered California puts seven-figure PR account up for review
Ogilvy is the incumbent on the business.
What brand ruined National Cereal Day on Twitter?
Three brands in particular went against the grain of yummy #NationalCerealDay tweets.
Hidden Ranch Valley erects '24-foot, 25,000 ounces of pure love'
The brand partnered with mcgarrybowen to install the world's biggest bottle of ranch.
Fake Pop-Tart flavors are a daily thing on social media, but the brand isn't worried
Among the latest fake-news flavors: water and Caesar salad Pop-Tarts.
Facebook announces overhaul of privacy policies
Founder Mark Zuckerberg admits Facebook does not have a strong reputation for building privacy protective services.
KFC names Staci Rawls first US chief comms officer
Rawls has worked at KFC U.S. for four years.
Breakfast Briefing: 6 things for PR pros to know Thursday morning
KFC names its first U.S. chief comms officer; Esports: More than just fun and games; IHOP's Pancizza delivers results; #TimApple; and other news to know.
Analysis
The thrill is gone from real-time marketing
We're a long way from Dunk in the Dark, but don't expect brands to stop trying to take advantage of events in real-time, even if the practice isn't as buzzy as it used to be.
The Academy Awards could be a hot mess. Why that's a good thing for Oscars marketers
With no host, who knows what will happen at the 91st Academy Awards? One thing is for certain: Brands are ready to tap into cultural moments.
Ready or not, campaign scrutiny is coming to Starbucks
A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.
Eugene the Egg revealed as 'cracking campaign' for mental health
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.
Inside Super Bowl LIII's social media command center
Atlanta's social nerve center is on the lookout for crises - and opportunities in the days before the big game.
CMO Q&A
Reinventing MTV to resonate with Gen Z
Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.
Noom goes to war with industry titan Weight Watchers
The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.
Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Why heritage and genomics are top of mind for consumers
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.
Ellevest's CMO on helping women flex their financial muscles
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.
News in Brief
-
Mastercard names Andres Siefken marcomms EVP
-
In brief: Welch's picks PadillaCRT; Kroner to retire from AMC Networks; Burson hires Boehret
-
PR Rundown, 9.23.2015: Grayling, Century 21, FleishmanHillard
-
PR Rundown, 3.19.2015: FedEx, Golin, Detroit
-
Edelman hires former OgilvyOne leader in Indonesia
-
3rd Coast adds two pet clients
-
Miele USA names Gibbs & Soell AOR
-
McLaren taps Canton as senior PR manager for North America
-
MWW brings on Keenan as VP in LGBT practice
-
Cunard Line names MGA Media Group as AOR
News by email...
-
Harry and Meghan appoint PR guru from Freuds to lead comms
-
Boeing 'lost control' of comms during turbulence and faces 'mounting crisis of confidence'
-
Target narrows down agencies in RFP process
-
Teneo hires eBay vet Dan Tarman as senior MD
-
How I found my new work/life balance after a life-changing experience
-
Snap picks PMK-BNC as US PR AOR