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Latest Consumer News
Ad Council kicks off $50 million vaccine education campaign
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
Millennials, how do you feel about Dunkin’ jumping on avocado toast trend (5 years late)?
Better late than never?
Hyundai names global CMO
Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.
How agencies and brands demonstrated allyship this Black History Month
Celebration of Black futures and wellness were prominent this year.
Slim Jim’s Long Boi Gang is heading to Twitch
A behind-the-scenes look at how the brand is trying to recreate its success on Instagram.
Belle Baldoza is TikTok’s new director of global comms
The comms wunderkind will lead comms for brand campaigns from her base in Toronto.
Southwest Airlines, Wattpad call on writers to share stories of kindness
Southwest’s Storytellers on the Rise Writing Contest celebrates the airline's 50th anniversary.
Dentsu reports $1.3 billion annual operating loss after tough Q4
Merkle was a rare bright spot as the holding company outlines a new four-year management plan.
Frank and Hotwire parent company reports two per cent growth in UK and Europe
Enero’s UK and European businesses – largely Frank and Hotwire – have grown half-yearly revenues in the final six months of 2020. Other regions reported higher growth.
Without buying an ad, Pepsi drove the largest Super Bowl LV brand conversation
And five other brands that gave a championship performance, according to Twitter itself.
Brands react to each other’s Super Bowl ads
While some brands bonded over their Super Bowl spots, others poked fun at one another.
How PepsiCo used goPuff to deliver Super Bowl snacks in real time
The partnership tapped into immediate response marketing with instant delivery.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
M Booth leads work on Procter & Gamble Super Bowl LV spot aimed at closing chore gap
The ad is part of a Dawn and Swiffer campaign promoting equality in the household.
Brands take the Super Bowl’s second biggest stage: Social media
Brands are seizing on the Super Bowl buzz on social media platforms.
Grayling wins pan-European brief for US food brand
US plant-based seafood brand Good Catch has appointed Grayling as its first Europe-wide agency partner, following a competitive pitch.
How brands are catching the attention of Gen Z during the Super Bowl
Second-screen activations include influencer partnerships and social media sweepstakes.
How the NFL used TikTok to build authentic fan connections
The pro football league is generating fan engagement on TikTok comments.
PetSmart fetches General Mills’ Rob Litt to lead communications
The retailer operates 1,600-plus stores in the U.S., Canada and Puerto Rico.
Lego partners with Universal for AR music video app
Children can produce and star in videos alongside Lego characters.
Analysis
Journalism’s future or passion project? Breaking down the world of Substack
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Rewriting the playbook each week: Brands get ready for an unprecedented NFL season
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
This year’s back-to-school campaigns are going to look a lot different
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
CMO Q&A
Love in the time of COVID: The Knot's CMO on weddings during the pandemic
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Dole CMO Rupen Desai on the intersection of personal and company purpose
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
