Latest Consumer News

Spotify hires Taj Alavi as global marketing head

Spotify hires Taj Alavi as global marketing head

Alavi is a veteran of Uber and Instagram.

Victoria’s Secret ditches Angels: 5 PR pros on the brand’s new marketing direction

Victoria’s Secret ditches Angels: 5 PR pros on the brand’s new marketing direction

The new models include Megan Rapinoe and Priyanka Chopra Jonas.

UK pair win Cannes Young PR Lions competition

UK pair win Cannes Young PR Lions competition

Hope&Glory PR creatives Gigi Rice and Elle Bellwood have become the first UK winners of the global Cannes Young PR Lions competition.

Industry reaction: Ronaldo’s outburst smacks of hypocrisy, but will Coca-Cola really take a hit?

Industry reaction: Ronaldo’s outburst smacks of hypocrisy, but will Coca-Cola really take a hit?

PR professionals and sports marketing experts believe the Portuguese football star may be somewhat hypocritical, given his past endorsements, but his pulling power should not be ignored. Questions have also been raised about the value of product placements.

Evian capitalizes on Cristiano Ronaldo’s Coca-Cola snub

Evian capitalizes on Cristiano Ronaldo’s Coca-Cola snub

The soccer star made it clear he is not a fan of the soft drink at a Monday press conference.

WhatsApp's ‘Message privately’ flags sacrosanctity of private conversation

WhatsApp's ‘Message privately’ flags sacrosanctity of private conversation

Campaign is created by BBDO.

Imagination partners with Epic Games to blend the physical and digital world

Imagination partners with Epic Games to blend the physical and digital world

The virtual production technique uses a live backdrop to place objects in a computer-generated world.

Ogilvy UK PR leader Matt Buchanan takes up global role

Ogilvy UK PR leader Matt Buchanan takes up global role

Matt Buchanan has been appointed to the new post of global head of consumer PR, PRWeek has learned.

Wendy’s creates ad within 7 hours based on young fan’s idea

Wendy’s creates ad within 7 hours based on young fan’s idea

The brand reacted swiftly after Julien Jantos’ mom tweeted his idea for a Wendy’s commercial called The Burger.

'Don't be obsessed with where people sit': Diageo's four tips for working with digital talent

'Don't be obsessed with where people sit': Diageo's four tips for working with digital talent

Diageo's Isabel Massey told Campaign Connect why the company is being more open-minded on hiring.

Among Us reacts to McDonald’s crewmate-shaped nugget

Among Us reacts to McDonald’s crewmate-shaped nugget

The nugget sold for $99,997 on eBay. Seems sus…

Spotify champions unique listeners in ‘Only you’ in-app experience

Spotify champions unique listeners in ‘Only you’ in-app experience

Campaign includes artist pairings and an audio birth chart.

The League of United Latin American Citizens and Hornitos encourage Latin Americans to get vaccinated

The League of United Latin American Citizens and Hornitos encourage Latin Americans to get vaccinated

The organization and the brand published a community outreach kit with vaccine information.

Brand Film Awards: How brands went Hollywood during lockdown

Brand Film Awards: How brands went Hollywood during lockdown

Brands got creative as consumers turned to ad-free streaming services.

New York Times partners with MassMutual to commemorate Tulsa Massacre

New York Times partners with MassMutual to commemorate Tulsa Massacre

The media outlet created a landing page with the names of Black businesses.

Philips sticks with Ketchum, FleishmanHillard after $300 million marketing review

Philips sticks with Ketchum, FleishmanHillard after $300 million marketing review

The Omnicom PR firms have worked with the Dutch multinational for more than a decade.

Audi of America names Emilie Cotter as chief communications officer

Audi of America names Emilie Cotter as chief communications officer

Her responsibilities include corporate, product and lifestyle communications, as well as government affairs.

StoryTap raises new funding round

StoryTap raises new funding round

The round was led by Refinery Ventures and StandUp Ventures.

Apple spells it out with new ad for app tracking privacy feature

Apple spells it out with new ad for app tracking privacy feature

Were you even aware of all these businesses vying for your data?

Does the term ‘geriatric millennial’ offend you?

Does the term ‘geriatric millennial’ offend you?

… or do you welcome the moniker with open arms?

Analysis

Retailers risk alienating employees in rush to unmask

Retailers risk alienating employees in rush to unmask

Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.

How cruise lines are talking up their return to the sea

How cruise lines are talking up their return to the sea

Custom content and b-to-b comms are key in building buzz for a safe comeback.

Journalism’s future or passion project? Breaking down the world of Substack

Journalism’s future or passion project? Breaking down the world of Substack

Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.

What the government’s COVID-19 vaccination campaign will look like

What the government’s COVID-19 vaccination campaign will look like

The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.

Does the PR industry have an ageism problem?

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

CMO Q&A

Conagra's DeLu Jackson uses data to deliver

Conagra's DeLu Jackson uses data to deliver

The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.

Love in the time of COVID: The Knot's CMO on weddings during the pandemic

Love in the time of COVID: The Knot's CMO on weddings during the pandemic

Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."

Danone NA’s Sonika Patel on marketing with your gut

Danone NA’s Sonika Patel on marketing with your gut

The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.

Dole CMO Rupen Desai on the intersection of personal and company purpose

Dole CMO Rupen Desai on the intersection of personal and company purpose

Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.

PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'

PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'

Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.

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