If marketing communications wants to lead in AR, it has to throw out the playbook and throw it out quick.
The work is being handled by Edelman's Krispr shop.
Comic book publishers, movie studios, toymakers, and organizations such as the U.S. Army and NASA mourned Lee on Monday.
The agency has two teams working on the grocery retailer's AOR account.
"Srsly, another sneaker partnership? Smh."
New global strategic comms shop for The Macallan; Big changes at P&G; Sorrell nears second S4 deal.
Citizen Relations has been appointed as global strategic communications agency for luxury whisky brand The Macallan following a competitive pitch, PRWeek can reveal.
Managing partner Jerry Griffin will oversee the practice.
London airport unveils its third festive campaign featuring Doris and Edward Bair returning home for the festive season.
What 11 brands are doing on #ElectionDay; Facebook tries to stay on top of possible election meddling; Facebook, CNN, Fox News, and NBC reject Trump immigration ad; and other news to know this morning.
A Snap executive on the next part of your smartphone that marketers will be vying for.
Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.
Trump reportedly offers Nauert UN ambassador job; A 49ers cheerleader takes a knee; Google CEO issues apology of sorts; and other news to know this morning.
Choose from Reese's, Burger King, Skittles, Pop-Tarts, or M&Ms.
Thousands of employees from around the world are expected to take part.
One Atlanta firm's spooky video; Mixed Q3 for Facebook; WeWork cracks down on office drinking.
Most recently, he led Zeno's New York office.
The deal will add an expertise in sports and outdoors to Finn Partners.
Trump to visit Pittsburgh; Kids' apps crammed with ads; Musk tweets cause confusion - again; Cristiano Ronaldo is most-followed person on Instagram.
McDonald's wants to give employees the tools they need to succeed - even if it's in a field other than food service.
And some retailers are still closing their doors on the biggest shopping day of the year.
Brands targeting guys are more often ensuring they are "responsible human beings."
Instead, they should be pondering how quickly they can get ready for mixed reality.
But like ads showing Michael Jordan dunking, it's not as easy as it looks.
The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm. But is Read a thoughtful and safe pair of hands or a dull accountant with little in the way of leadership skills?
The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.
IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.
Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.
Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.