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Latest Consumer News
Philips puts $300 million global integrated account up for bid
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
Celebrity Cruises books Good Relations as global PR agency
The Royal Caribbean Group cruise line has consolidated its PR agency support to one agency, having previously worked with regional agencies around the world.
P&G’s Marc Pritchard: Brands spending ‘too much time’ monitoring platforms
Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES.
Inside Pumpkin Pet Insurance’s ‘indoguration’ event for Major Biden
The campaign is thriving despite launching the morning of the Capitol riot.
Good Relations opens first international office in New York
Good Relations has expanded into New York with the first international office in the agency's 60-year history, PRWeek has learned.
Corporate and tech companies distance themselves from Trump
The response follows the U.S. Capitol riot.
Mobile gaming company Scopely hires Ben Webley as CMO
He’s worked at Facebook, Zynga and EA.
Pfizer, Dini von Mueffling Communications launch vaccine confidence campaign
The campaign debuts on social media on Tuesday and later on national TV.
W Communications launches in the US
W Communications has expanded its operations into the US, opening a ‘Little London’ office to serve UK brands seeking a greater US presence, PRWeek has learned.
Axe defends mocked tweet about DC riots
‘We'd rather be lonely than with that mob,’ tweeted Axe.
‘We should not have entered this conversation’: Bagel Bites deletes Capitol riot tweet
“All this for someone that hates them,” the brand tweeted.
Hyatt faces backlash for ‘harboring domestic terrorists’ following Capitol riots
Rioters were videoed ‘decompressing’ maskless in the hotel lobby after storming the U.S. Capitol.
Advertisers pause media spend in wake of Capitol Hill riots
Brand safety concerns abound as the U.S. reels from Wednesday’s chaos.
IBM CMO Michelle Peluso to join CVS Health as chief customer officer
Peluso was IBM’s SVP of digital sales and CMO.
Bush’s Beans, where are you on the ‘bean dad’ matter?
Creative Twitter users are giving the bean brand some tips at least.
2020’s top 20 most read stories
Dogs, cats and brands telling consumers that they should absolutely not inject bleach into their bodies.
Xiaomi helps Santa save Christmas with its #ChargingHappiness campaign
Users uploaded videos featuring the brand's new product to TikTok.
7 buzzworthy brand activations in 2020
Brands adapted memorable in-person experiences to virtual ones due to the pandemic this year.
6 pivotal social justice ads of 2020
Brands chimed in on social justice issues amid widespread Black Lives Matters protests and fights for LGBTQ equality this year.
Chewy’s in-house content team pens an ode to our pets
TikTok influencer The Cat Rapper makes a guest appearance.
Analysis
Journalism’s future or passion project? Breaking down the world of Substack
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Rewriting the playbook each week: Brands get ready for an unprecedented NFL season
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
This year’s back-to-school campaigns are going to look a lot different
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
CMO Q&A
Love in the time of COVID: The Knot's CMO on weddings during the pandemic
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Dole CMO Rupen Desai on the intersection of personal and company purpose
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
