The Premier League has launched a new campaign warning there is 'No Room For Racism' - days after several English footballers were subjected to racist abuse in a Euro 2020 qualifier in Bulgaria. EA Sports has joined the campaign.
Agency CEO Ron Berkowitz said the brand "fits in well" with other clients such as Puma and Body Armor.
The agency started working with the brand this month.
The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.
The brand got more than 100,000 followers in one week on the platform.
The massively popular battle royale game generated millions of mentions as it launched a second map. (Also: an NSFW scored some social media points).
Black Titanium is the least New York Lottery thing ever. But we're into it.
As war in Yemen rages on and controversy around Jamal Khashoggi's murder lingers, Saudi Arabia is turning to influencers to shed a positive light on the kingdom as it slowly opens up to tourism. The tactic is part of a broader PR offensive to improve perceptions in line with Mohammad bin Salman's 2030 Vision.
HSBC has appointed McKinsey's comms director Steve John as group chief communications officer, effective 2 December 2019.
New York-based strategic communications consultancy Intermarket has changed its brand name, following its recent acquisition by reputation management consultancy Lansons.
...and birthed the meme-loving Long Boi Gang.
The new hire would work closely with Chinese marketing partners.
Senior Proctor & Gamble marketer Allison Tummon Kamphuis says businesses are increasingly seeing their commercial success linked to 'genuine purpose', but warns against joining causes that do not match.
The candy brand's humor is more absurdist than spooky.
Will they make kids eat Tide Pods all over again? Take our poll.
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Major League Baseball and Imagination wanted to create something special for baseball fans as well as attract newcomers to the sport in the U.K. A London fan park was the answer.
Twitter users are mocking an ad featuring an unlikely partnership.
Education comms specialist EdComs has been acquired by US social impact tech firm EverFi as part of plans to 'deploy critical education at scale internationally'.
Grandma knows best, especially when it comes to cooking.
Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.
User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.
Agencies see opportunity amid complexity.
Jealous? (Don't be. They're mostly missing opportunities).
Forget the management consultancies for a second. Stars also want a part of the content marketing space.
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
How the platform is beating the social media clock through quick content creation and universal relatability.
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'
Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.