Latest Consumer News

Axe event stock art

Axe names M&C Saatchi Sport & Entertainment North America as AOR

Edelman continues as lead agency for all other Unilever brands in the US.

absolut

What is your favorite Pride Month 2022 campaign?

Absolut Vodka, Zynga and Harry’s and Flamingo are all set for Pride Month.

Three screenshots of Snapchat's dedicated shopping space called 'Dress Up'

Snap's profit miss chills ad group share prices

S4 Capital and Meta among stock market fallers.

Chipotle stock art

Chipotle takes a bite out of Gen Z’s new favorite social app

The QSR restaurant is making its presence felt on BeReal.

metaverse stock art

Marketers are diving into the metaverse; consumers not so much

That’s according to research from Sprout Social, which also found the public has fully embraced short-form video.

Stock art of TrueCar's app.

TrueCar names ICF Next as PR AOR

ICF Next is supporting philanthropic program DrivenToDrive and the rollout of online car-buying platform TrueCar+.

We Are Barbie ad displaying diverse line of Barbie and Ken dolls

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

Picture of Amber Heard from prominent Johnny Depp trial

Social media managers urge understanding for one of their own after Duolingo deletes Amber Heard joke on TikTok

The company removed its comment and global social media manager Zaria Parvez apologized. Peers called it a learning experience.

grubhub

Would you stop using Grubhub if ‘free lunch’ promo left you hangry?

Customers this week were frustrated with delayed deliveries when the app’s promo went haywire.

Grubhub stock art

Grubhub’s director of consumer PR on lessons learned from its overwhelming ‘free lunch’ promo

Christopher Krautler says the bigger-than-expected response is a ‘reminder to never underestimate the power of PR.’

Ben Boyd headshot

Peloton hires Lowe’s Ben Boyd as SVP of global communications

Boyd has held C-level positions at BCW and Edelman.

Screenshot of Jack in the Box's livestreamed drive-thru

Jack in the Box is running a virtual drive-thru on Twitch

The livestream gives viewers a chance to claim free food and rewards.

Screenshot from Lego's latest campaign

Kids channel innate sense of fun in ‘most boring room ever’ for Lego Foundation

Film based on insight that 84% of children wish they had more playtime.

image of the Harlem Capital tesam

SourceCode Comms, Harlem Capital’s Diversity Marketing Consortium reaches 7-figure milestone

The organization has supported more than 20 minority-led startups since launching in July 2020.

Oatly stock art

Brendan Lewis joins Oatly as EVP of global comms and public affairs

Lewis will report to the chief creative officer in the newly created position.

Christine Cotter headshot

Ogilvy PR hires Amazon’s Christine Cotter to lead social strategy

She was previously Amazon’s senior manager of social media and influencer relations.

Still from Samsung ad showing woman running alone at night

Samsung apologizes after running ad sparks backlash

The campaign, which was created by Ogilvy New York, features a woman running alone at night.

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Hot Paper Lantern Digital Sport, Cardinal Sports partner to create accelerator program

The two organizations have worked together on advisory and marketing communications efforts with mutual clients.

Kimberly Francis headshot.

Edelman’s Kimberly Francis joins Tenth Avenue Holdings as CMO

It’s a newly created position at the diversified holding company.

Jessica Merz (top left) and Jamie Williams Cooper (bottom left) have been promoted as Lisa Jedan (right) is set to depart

Bacardi shakes up global comms leadership as Lisa Jedan departs

Bacardi has made two senior comms promotions as Lisa Jedan, vice president of global brand communications, prepares to step down for a new role.

Analysis

Woman shopping for baby formula at grocery store

No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public

Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.

PR in Ukraine: 'It's not a crisis, conflict, tragedy or aggression - it is a war'

PRWeek asked a collection of PR professionals in Ukraine, who have launched a campaign called 'Help Ukraine - Tell the Truth to the World', how they think the war is being presented to the outside world. This is their response.

Vicks VapoRub shines as a cultural staple during Hispanic Heritage Month

Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.

Retailers risk alienating employees in rush to unmask

Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.

How cruise lines are talking up their return to the sea

Custom content and b-to-b comms are key in building buzz for a safe comeback.

CMO Q&A

Headshot of Marjorie McCarthy

Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever

McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.

Zynga President of Publishing Bernard Kim

How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role

Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.

Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality

The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.

Subway CMO Carrie Walsh unwraps the company's recent changes

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

Discover Puerto Rico CMO Leah Chandler talks tourism during a pandemic

Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.