Latest Consumer News

Ulta Beauty retail location

Ulta Beauty hires Hunter to handle consumer media relations

The beauty retailer also works with Zeno Group with both firms serving as AOR.

Vegan hair care products

Vegan hair care brand Better Natured brings on CRC as AOR

CRC was acquired by 360PR+ last year.

Jennifer Hawkins headshot

World’s 50 Best Restaurants expands to US market with Finn Partners

The firm’s New York luxury travel and lifestyle team will spearhead work on the expansion.

Image of A&W nmascot Rooty

‘People got up in arms’: The inside story on A&W’s tweet parodying M&M’s

Who would get mad about a bear mascot wearing jeans? Turns out, a lot of people.

Twitter HQ building

Twitter improves brand safety parameters as ad revenue craters

New integrations with DoubleVerify and Integral Ad Science, initiated prior to Elon Musk’s takeover, allow brands to monitor the Tweets their ads run adjacent to.

Maya Rudolph holding M&M

M&M’s spokes candy controversy is a Super Bowl stunt

Mars Wrigley confirms mascots aren’t going anywhere.

Screenshot of a Boll & Branch product

Boll & Branch names Diffusion AOR

Small Girls PR was the incumbent on the account.

Stock art of women in an office

The Female Quotient partners with The Sway Effect

It’s the first time equity-focused organization The Female Quotient has named an agency partner.

Head and shoulders shot of William Shatner.

William Shatner lends his ears — and voice — to HearingLife

The ‘Star Trek’ star has spoken about his hearing disorder for more than a quarter-century.

Photo credit: Getty Images

What’s your take on M&M’s replacing its spokescandies with Maya Rudolph?

The brand thought the spokescandies were too “polarizing.”

Rosanna Fiske headshot

Global CCO Rosanna Fiske exits Royal Caribbean Group

Fiske said on LinkedIn that she is “blessed to push pause — to reflect, evaluate, rest and renew.”

Image of an Ulta Beauty storefront

Ulta Beauty hires Michelle Crossan-Matos to lead marketing

Crossan-Matos was Samsung Electronics America’s chief marketing, citizenship and comms officer.

Loooptopia avatars standing in front of H&M logo in virtual city

H&M goes virtual with immersive Roblox experience

The game was created in partnership with Dubit.

Brian Bell headshot

Strava promotes Brian Bell to VP of global communications, social impact

Bell has worked at the app for athletes since May 2021.

Image of the peanutters and the peanut car

Planters wants a few recent grads to be brand ambassadors — and drive a nut-shaped car

The brand is hiring recent college graduates to represent the company on social media while driving a huge nut-shaped car around the country.

Headshots of Sean Corcoran, Bill Watkins and Josh Campo

Measurement, Netflix and Web3: Brand and agency hot takes from CES 2023

Watch marketing leaders from Pinterest, Razorfish and Mediahub deliver the low-down on day two of the consumer tech conference.

Joseph Nunez headshot

Ex-Twitter exec Joseph Nuñez joins Brightcove

Nuñez left Twitter in November following Elon Musk’s takeover and the mass layoffs that ensued.

Still image from Zocdoc's campaign

First Look: Zocdoc tells patients to Get a Doctor Who Gets You

The U.S. is experiencing a significant physician shortage, but the issue of compatibility during an appointment is an additional challenge altogether.

Paparazzi outside car containing person eating Doritos

Doritos returns to Super Bowl for 23rd year with TikTok competition

The brand’s Super Bowl spot will feature one celebrity and a Doritos fan selected through a TikTok challenge.

Headshot of Vincert Powers

360PR+ acquires Powers Brand Communications

360 expands its reach to Philadelphia in its second acquisition.

Analysis

Game image between the Cincinnati Bengals and the Buffalo Bills

The Super Bowl rapid response war room is back, with a virtual twist

Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.

Three smart phones display Instagram, YouTube and TikTok apps

Reels, Shorts and TikTok: How do advertisers divide spend?

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.

TikTok influencers using ring light and phone to record a video

Struggling to monetize on Reels, creators look to Shorts and TikTok

Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.

A gamer plays a video game at the Gamescom video game fair in Cologne

To reach diverse audiences, game developers must transform from within

PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.

Kim Kardashian (Getty Images/Victor VIRGILE)

Kim Kardashian, crypto, PR and a $1.3m fine

Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.

CMO Q&A

Stoli Vodka bottle and Stoli's Cocktails for Ukraine drink

Tim Szonyi steers Stoli’s rapid rebrand

Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.

Headshot of Marjorie McCarthy

Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever

McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.

Zynga President of Publishing Bernard Kim

How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role

Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.

Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality

The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.

Subway CMO Carrie Walsh unwraps the company's recent changes

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.