Latest Consumer News
How beauty brand Cleanlogic is championing the blind community in the workplace
CEO Isaac Shapiro is growing the CPG brand’s team of visually impaired employees.
Twitter users think Facebook should rebrand to Assbook or Facepalm. What do you think?
In the coming weeks, the social network plans to change its name.
NutriBullet brings on Spool as it evolves beyond juice blenders
The brand recently launched the Brew Choice Pod + Carafe and EveryGrain Cooker.
Barilla is offering homemade meals to college students
The Home Away from Home Kitchen campaign aims to help homesick students transition to school.
Snap launches a studio to help brands use AR
Arcadia will develop AR experience technology for brands globally.
Procter & Gamble increased marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
Starbucks recruits Vanda Pharmaceuticals’ A.J. Jones to lead global comms
Jones is joining the coffee giant in a newly created role.
Warning: Brands can’t stop themselves from joining the red flag trend
It got old in a hurry.
23andMe wants you to get screened for health information
The new campaign that uses influencers is built around the insight that 80% of people receive meaningful health information from a DNA test.
Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?
Brands are creating dream job positions. Which one calls out to you the most?
Virgin Atlantic issues RFI for global PR brief
Virgin Atlantic has issued an RFI for a retained PR agency to represent it globally and promote its ‘business for good’ positioning in the market, PRWeek has learned.
Hotels.com is seeking a ‘Bath Boss’ to save hotel bathtubs from extinction
Hotel bathtubs are on their way out.
_2.jpg)
Bahamas tourism body hires UK PR agency
Finn Partners has been appointed to promote the islands of the Bahamas in the UK by the country’s Ministry of Tourism, Investments & Aviation (BMOTIA).
PepsiCo’s Steven Williams: ‘A company of our size can’t ignore being a great corporate citizen’
The company’s North America CEO talks doubling down on purpose during the pandemic at PRDecoded.
Kentucky Wildcats QB Will Levis creates Twitter beef between mayonnaise brands
The drama started when Levis posted a TikTok video adding mayo to his coffee.
Pepsi’s first Dig In Day supports Black-owned restaurants
The brand partnered with Chef JJ Johnson to drive awareness for U.S. eateries facing systemic barriers.
Starburst, Cheetos, Dunkin’ or White Castle: Which brand Halloween costume do you actually want to wear?
Who wouldn’t want to be the little lad who loves berries and crème?
Domino’s teams with Emplifi on customer engagement
The pizza giant will integrate Emplifi products to facilitate customer engagement on social media and call center efficiency.
Here are the 13 funniest brand reactions to the Facebook and Instagram outage
Social media managers killed some time by bringing the chuckles to Twitter.
Getting in tune with generation TikTok
TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by COVID-19.
Analysis
Vicks VapoRub shines as a cultural staple during Hispanic Heritage Month
Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.
Retailers risk alienating employees in rush to unmask
Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.
How cruise lines are talking up their return to the sea
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Journalism’s future or passion project? Breaking down the world of Substack
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
CMO Q&A
Subway CMO Carrie Walsh unwraps the company's recent changes
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
Discover Puerto Rico CMO Leah Chandler talks tourism during a pandemic
Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.
Conagra's DeLu Jackson uses data to deliver
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Love in the time of COVID: The Knot's CMO on weddings during the pandemic
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.