CEO Isaac Shapiro is growing the CPG brand’s team of visually impaired employees.
In the coming weeks, the social network plans to change its name.
The brand recently launched the Brew Choice Pod + Carafe and EveryGrain Cooker.
The Home Away from Home Kitchen campaign aims to help homesick students transition to school.
Arcadia will develop AR experience technology for brands globally.
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
Jones is joining the coffee giant in a newly created role.
It got old in a hurry.
The new campaign that uses influencers is built around the insight that 80% of people receive meaningful health information from a DNA test.
Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?
Brands are creating dream job positions. Which one calls out to you the most?
Virgin Atlantic has issued an RFI for a retained PR agency to represent it globally and promote its ‘business for good’ positioning in the market, PRWeek has learned.
Hotel bathtubs are on their way out.
Finn Partners has been appointed to promote the islands of the Bahamas in the UK by the country’s Ministry of Tourism, Investments & Aviation (BMOTIA).
The company’s North America CEO talks doubling down on purpose during the pandemic at PRDecoded.
The drama started when Levis posted a TikTok video adding mayo to his coffee.
The brand partnered with Chef JJ Johnson to drive awareness for U.S. eateries facing systemic barriers.
Starburst, Cheetos, Dunkin’ or White Castle: Which brand Halloween costume do you actually want to wear?
Who wouldn’t want to be the little lad who loves berries and crème?
The pizza giant will integrate Emplifi products to facilitate customer engagement on social media and call center efficiency.
Social media managers killed some time by bringing the chuckles to Twitter.
TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by COVID-19.
Family traditions, and even a distinct smell, can bond products to communities. Case in point: Vicks VapoRub.
Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.