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Latest Consumer News
$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem
The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.
All-you-can-drink milkshakes on IHOP, courtesy of Adam Sandler
It all started when an IHOP hostess unknowingly turned the comedian away.
Mother’s Day PSA highlights lack of fertility benefits for women with cancer
“It's not just hearts and flowers for all women,” said The Chick Mission director Tracy Weiss.
JLR appoints Accenture to global marketing duties with Spark44
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
How 9 brands are reacting to Twitter’s improved image crops
Home Depot’s giant skeleton is particularly happy about the change.
Inside the launch of Avelo, America’s newest airline
The carrier brought on United Airlines alum Jim Olson and Crafted Communications to get the word out.
VidCon names Nicole Leo director of creator partnerships
She’s a veteran of Blended Strategy Group and Beautycon Media.
Michelin North America brings back Ketchum as AOR after two-year break
The Omnicom firm and the tire company previously worked together from 2011 to 2019.
Intimate apparel brand Harper Wilde selects Diffusion as PR AOR
The firm will spearhead the brand's 2021 product launches, including a limited-edition bra release.
#FlaminHotFaceOff: Frito-Lay wants consumers to choose between Cheetos or Doritos
Which ‘Flamin’ Hot’ snack is the best?
How Clinique is reaching Gen Z on TikTok
The younger generation’s beauty standards are changing, along with their media habits. Here's how Clinique measured and tied the campaign to sales.
MMGY NJF wins LATAM Airlines account
Latin America’s largest airline has selected MMGY NJF as its PR firm, anticipating increased travel.
Allison+Partners names seven partners
The new board members include GMs of New York, San Francisco and Washington, DC.
No one left behind: Why brands should prioritize accessibility
Current Global, Magna and IPG Media Lab study spotlights social media’s burden on the disabled community.
Chickpea-based food brand Banza names Confidant as AOR
The firm is working on media relations and strategic counsel to inspire people to eat more chickpea-based pizza, pasta and other foods.
Exclusive: Publicis buys Taylor Herring
Marketing services behemoth Publicis Groupe UK has wholly acquired boutique PR firm Taylor Herring, PRWeek can reveal.
Bessemer Venture Partners hires Shannon Brayton as first CMO
The tech-sector veteran will lead marketing and communications at the venture capital firm.
Procter & Gamble reports lowest organic profit growth in six quarters
The maker of Tide and Pampers sees pandemic habits persisting, as it reports strong growth from its fabric and home-care unit. But increased costs slowed organic earnings.
Vans hires Kristin Harrer as global CMO
Harrer moves to the footwear and apparel brand from Dollar Shave Club.
Sierra Nevada Brewing Company names Golin as US AOR
The firm is working on creative campaigns for product launches this spring.
Analysis
How cruise lines are talking up their return to the sea
Custom content and b-to-b comms are key in building buzz for a safe comeback.
Journalism’s future or passion project? Breaking down the world of Substack
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
What the government’s COVID-19 vaccination campaign will look like
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Rewriting the playbook each week: Brands get ready for an unprecedented NFL season
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
CMO Q&A
Conagra's DeLu Jackson uses data to deliver
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Love in the time of COVID: The Knot's CMO on weddings during the pandemic
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Dole CMO Rupen Desai on the intersection of personal and company purpose
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
