Latest Consumer News

Lessons from the world's largest marketer

Lessons from the world's largest marketer

Procter & Gamble's Marc Pritchard is reinventing brand-building and his description this week of the CPG behemoth's journey to a state of perpetual disruption warrants close examination.

Ad Council raises $5.6m for social good causes

Ad Council raises $5.6m for social good causes

The event, hosted by actress Ellie Kemper, honored Johnson & Johnson chairman and CEO Alex Gorsky.

Weber Shandwick CEO Gail Heimann named Cannes Lions PR jury president

Weber Shandwick CEO Gail Heimann named Cannes Lions PR jury president

FleishmanHillard's Anne de Schweinitz is leading the Pharma Lions jury.

DeVries ups Loretta Markevics to chief strategy, creative officer

DeVries ups Loretta Markevics to chief strategy, creative officer

Interpublic Group is combining DeVries with Canvas Blue.

P&G's Marc Pritchard promises further belt-tightening in marketing and media

P&G's Marc Pritchard promises further belt-tightening in marketing and media

The chief brand officer said Procter & Gamble will continue to drive efficiencies across agency fees, production costs and media spend.

PHD promotes Avril Canavan to global marcomms chief and hires Jess Ozdemir from WE

PHD promotes Avril Canavan to global marcomms chief and hires Jess Ozdemir from WE

Omnicom media agency PHD has promoted Avril Canavan to the role of worldwide chief marketing and communications officer, and appointed WE Communications' Jess Ozdemir as a worldwide director in its marcoms team.

FleishmanHillard and Ketchum dominate ICCO Global Awards

FleishmanHillard and Ketchum dominate ICCO Global Awards

FleishmanHillard won four awards and Ketchum bagged a hat trick at this year's ICCO Global Awards in London.

Maybe the mom in Peloton's ad actually wanted the stationary bike?

Maybe the mom in Peloton's ad actually wanted the stationary bike?

How did you interpret the viral spot? Take our poll.

RIP, Lil Bub: Brands and fellow cat influencers pay tribute

RIP, Lil Bub: Brands and fellow cat influencers pay tribute

The famous feline died on Sunday.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Olivia Jade Giannulli back on YouTube; Wish.com faces backlash for selling Auschwitz Christmas ornaments.

Giving thanks for turkey, loved ones and safe travels

Giving thanks for turkey, loved ones and safe travels

Thanksgiving is a time for reflection, celebration and, well, let's be honest... overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.

Obsessed with Baby Yoda, these 8 brands are

Obsessed with Baby Yoda, these 8 brands are

Doug the Pug is also a fan.

Does fast food have a place at the Thanksgiving table?

Does fast food have a place at the Thanksgiving table?

Taco Bell and White Castle sure hope so.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Papa John's founder John Schnatter "had over 40 pizzas in the last 30 days"; Ford F-150 challenges Cybertruck to tug-of-war rematch.

'The media is telling us not to send things': How LaForce has changed its swag policy

'The media is telling us not to send things': How LaForce has changed its swag policy

Environmental concerns have led the agency to change its ways.

Twitter names Golin US consumer comms AOR

Twitter names Golin US consumer comms AOR

Golin will lead Twitter North America's consumer brand and product communications, including earned storytelling strategy across print and digital media, social and influencer work.

Just briefly: Account wins and people moves

Just briefly: Account wins and people moves

A roundup of the latest industry news.

What glitches? Reaction to Disney+ launch overwhelmingly positive

What glitches? Reaction to Disney+ launch overwhelmingly positive

The conversation on the day of launch was 70% positive, according to Brandwatch data.

We Are Social expands to Canada

We Are Social expands to Canada

Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto.

Align Technology hires Publicis agency team as global AOR

Align Technology hires Publicis agency team as global AOR

The team includes Publicis Communications, Starcom, Publicis Health and MSL.

Analysis

What to do before the inevitable Twitter inactive account purge

What to do before the inevitable Twitter inactive account purge

There's opportunity for brands -- and a lot of work.

Do brands really know how to talk to veterans?

Do brands really know how to talk to veterans?

Fewer Americans have a real connection with the military and the disconnect shows in marketing missteps.

Memo to marketers: Stop looking down on gamers

Memo to marketers: Stop looking down on gamers

Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.

How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019

How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019

User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.

PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?

PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?

Agencies see opportunity amid complexity.

CMO Q&A

Courage under fire: an interview with GSK CMO Amardeep Kahlon

Courage under fire: an interview with GSK CMO Amardeep Kahlon

GSK brands lean into risk and seize cultural moments to stay on top of their game.

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.

Burger King's global CMO: 'We love ideas that are different'

Burger King's global CMO: 'We love ideas that are different'

When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'