The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
The Royal Caribbean Group cruise line has consolidated its PR agency support to one agency, having previously worked with regional agencies around the world.
Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES.
The campaign is thriving despite launching the morning of the Capitol riot.
Good Relations has expanded into New York with the first international office in the agency's 60-year history, PRWeek has learned.
The response follows the U.S. Capitol riot.
He’s worked at Facebook, Zynga and EA.
The campaign debuts on social media on Tuesday and later on national TV.
W Communications has expanded its operations into the US, opening a ‘Little London’ office to serve UK brands seeking a greater US presence, PRWeek has learned.
‘We'd rather be lonely than with that mob,’ tweeted Axe.
“All this for someone that hates them,” the brand tweeted.
Rioters were videoed ‘decompressing’ maskless in the hotel lobby after storming the U.S. Capitol.
Brand safety concerns abound as the U.S. reels from Wednesday’s chaos.
Peluso was IBM’s SVP of digital sales and CMO.
Creative Twitter users are giving the bean brand some tips at least.
Dogs, cats and brands telling consumers that they should absolutely not inject bleach into their bodies.
Users uploaded videos featuring the brand's new product to TikTok.
Brands adapted memorable in-person experiences to virtual ones due to the pandemic this year.
Brands chimed in on social justice issues amid widespread Black Lives Matters protests and fights for LGBTQ equality this year.
TikTok influencer The Cat Rapper makes a guest appearance.
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Just like the players on the field, marketers will have to use their own agility to respond thoughtfully to COVID-19 and social justice protests.
Learning at home has forced major brands to use an eraser on tried-and-true strategies.
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.