The fast-food chain is shifting communications into three core areas.
Campaign aired ahead of basketball star's memorial service.
Reebok is sending Cardi B to your doorstep in Zig Kinetica promo.
Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.
The manufacturer, which is looking for a global strategic PR partner, has begun a review process, PRWeek can reveal.
Work on the AOR contract is set to begin next month.
Digital ads remind people to support the human behind the mask.
PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.
Edelman has boosted its offering in Africa by acquiring Kenyan consultancy Gina Din Corporate Communications.
The firm is promoting Munchkin's Milkmakers prenatal line.
Brands came out in force for the big game.
Pringles and Pop-Tarts are both planning big game activations.
The campaign stars Andy King of Fyre Festival fame.
Peppercomm is the incumbent on the account.
The beer brand is keeping the faith.
Boo Detch is the mastermind behind Panera Bread's French Onion soup video starring Phyllis from The Office, but her career really started on a chocolaty note.
Should Mr. Peanut's Super Bowl funeral be canceled?; Facebook, Google and Twitter try to quash coronavirus conspiracy theories.
Should Planters stick with its plan, in the wake of Kobe Bryant's death?
But the mascot's funeral is still planned for the third quarter of Super Bowl LIV on Sunday.
The latest hires, rebrands and practice launches around the U.S.
And the "nugget" other industries can take away from their success.
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
Casper's IPO shows risks of influencer marketing.
After the 'year of TikTok' in 2019, what platforms will emerge next year?
PR did the heavy lifting on many of the most influential campaigns of the past 10 years.
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
GSK brands lean into risk and seize cultural moments to stay on top of their game.
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
How the platform is beating the social media clock through quick content creation and universal relatability.
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.