Latest Consumer News

Premier League campaign reinforces there is 'No Room For Racism'

Premier League campaign reinforces there is 'No Room For Racism'

The Premier League has launched a new campaign warning there is 'No Room For Racism' - days after several English footballers were subjected to racist abuse in a Euro 2020 qualifier in Bulgaria. EA Sports has joined the campaign.

Lids names Berk Communications as North America AOR

Lids names Berk Communications as North America AOR

Agency CEO Ron Berkowitz said the brand "fits in well" with other clients such as Puma and Body Armor.

APCO supports Country Crock Plant Butter launch

APCO supports Country Crock Plant Butter launch

The agency started working with the brand this month.

H+K wins global brief to drive awareness of the 'circular economy'

H+K wins global brief to drive awareness of the 'circular economy'

The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.

Crocs sees instant success on TikTok

Crocs sees instant success on TikTok

The brand got more than 100,000 followers in one week on the platform.

Study: Fortnite wins brand royale

Study: Fortnite wins brand royale

The massively popular battle royale game generated millions of mentions as it launched a second map. (Also: an NSFW scored some social media points).

New York Lottery drops heavy metal album on Spotify and it's actually good

New York Lottery drops heavy metal album on Spotify and it's actually good

Black Titanium is the least New York Lottery thing ever. But we're into it.

Saudi Arabia turns to influencers to give nation's image a makeover

Saudi Arabia turns to influencers to give nation's image a makeover

As war in Yemen rages on and controversy around Jamal Khashoggi's murder lingers, Saudi Arabia is turning to influencers to shed a positive light on the kingdom as it slowly opens up to tourism. The tactic is part of a broader PR offensive to improve perceptions in line with Mohammad bin Salman's 2030 Vision.

HSBC appoints new group chief communications officer

HSBC appoints new group chief communications officer

HSBC has appointed McKinsey's comms director Steve John as group chief communications officer, effective 2 December 2019.

US comms agency adopts Lansons brand

US comms agency adopts Lansons brand

New York-based strategic communications consultancy Intermarket has changed its brand name, following its recent acquisition by reputation management consultancy Lansons.

How a superfan grew Slim Jim's Instagram account from 5k to 500k followers

How a superfan grew Slim Jim's Instagram account from 5k to 500k followers

...and birthed the meme-loving Long Boi Gang.

Amid controversy, NBA looks for exec to lead Chinese integrated marketing campaigns

Amid controversy, NBA looks for exec to lead Chinese integrated marketing campaigns

The new hire would work closely with Chinese marketing partners.

P&G global programme leader: 'Brands should be wary of jumping onto any hot topics'

P&G global programme leader: 'Brands should be wary of jumping onto any hot topics'

Senior Proctor & Gamble marketer Allison Tummon Kamphuis says businesses are increasingly seeing their commercial success linked to 'genuine purpose', but warns against joining causes that do not match.

Watch: Skittles' first Halloween ad in five years

Watch: Skittles' first Halloween ad in five years

The candy brand's humor is more absurdist than spooky.

Should Tide say something about Glenlivet's whisky capsules?

Should Tide say something about Glenlivet's whisky capsules?

Will they make kids eat Tide Pods all over again? Take our poll.

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

Baseball's successful pitch to UK sports fans

Baseball's successful pitch to UK sports fans

Major League Baseball and Imagination wanted to create something special for baseball fans as well as attract newcomers to the sport in the U.K. A London fan park was the answer.

Le Creuset and Star Wars: Has a brand collaboration finally gone too far?

Le Creuset and Star Wars: Has a brand collaboration finally gone too far?

Twitter users are mocking an ad featuring an unlikely partnership.

US tech firm buys education marketing specialists EdComs

US tech firm buys education marketing specialists EdComs

Education comms specialist EdComs has been acquired by US social impact tech firm EverFi as part of plans to 'deploy critical education at scale internationally'.

Grandmas help Impossible Burger with recipe for grocery store foray

Grandmas help Impossible Burger with recipe for grocery store foray

Grandma knows best, especially when it comes to cooking.

Analysis

Memo to marketers: Stop looking down on gamers

Memo to marketers: Stop looking down on gamers

Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.

How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019

How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019

User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.

PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?

PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?

Agencies see opportunity amid complexity.

These brands haven't tweeted in years

These brands haven't tweeted in years

Jealous? (Don't be. They're mostly missing opportunities).

The new wave of celebrity-founded agencies: Threat or opportunity?

The new wave of celebrity-founded agencies: Threat or opportunity?

Forget the management consultancies for a second. Stars also want a part of the content marketing space.

CMO Q&A

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.

Burger King's global CMO: 'We love ideas that are different'

Burger King's global CMO: 'We love ideas that are different'

When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.