Walmart's senior director of corporate communications shares what she thinks is the biggest challenge to diversity in PR.
Farmer & Company chairman and CEO Michael Farmer discusses the possible consequences of working with many different agencies.
Starbucks' director of global communications Linda Mills on engaging target audiences on their platforms of choice.
An exclusive interview with Anda Gansca, CEO & co-founder of digital measurement company Knotch, from the PRWeek Conference.
Former Giants running back Tiki Barber, founder of celebrity talent database Thuzio, talks about finding celebrity influencers and how those influencers can best work with brands and projects.
Andrew McCaskill talks over the "unique way" Nielsen, a business-to-business company, engages consumers, especially niche audiences.
An exclusive interview with the founder of Praytell Strategies from the 2015 PRWeek Conference.
Mondelez VP of global communications Russ Dyer talks about how multi-platform message can be optimized.
Patrick Van de Wille, InterDigital's CCO, walks through the ways PR pros can make the case for their budget.
How Chobani promotes different products across different social channels while maintaining the company's brand.
The VP of corporate communications and external affairs at Home Depot offered her advice at PRWeek's 2015 annual conference.
PRWeek's Frank Washkuch and Diana Bradley are joined by special guest Stacey Tank, head of comms at Home Depot, to talk about PRWeek's annual conference and the lineup of all-star speakers.
Making the PR industry more diverse requires a personal commitment from everyone, a panel of experts said Wednesday.
Can't afford a celebrity brand ambassador? That's ok. Every community has its own hometown hero.
Why is Uber valuable? Because it saves users time. Marketers could learn a lesson from that.
For one, the era of Don Draper is over. Get over it.
PRWeek taps the industry's Millennial comms stars for a frank discussion about what this much-sought-after segment really wants from brands.
And what about the client model?
The Today co-host discussed the importance of authenticity through the context of sharing her story about fighting breast cancer at PRWeek's 2015 conference in New York.
Pfizer's corporate affairs chief talks about the complicated regulatory environment faced by pharma companies and changes in the comms landscape at the PRWeek Conference.