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2013 HIGHLIGHTS
PRWeek assembled its best-ever lineup of top communicators, marketers, and agency executives to lead a conversation about paid, earned, shared, and owned media and how to maximize this mix to supercharge your brand or corporation.
Attendees heard from Target's Jeff Jones, Coca-Cola's Ashley Brown, News Corp.'s Raju Narisetti, and Nissan's Simon Sproule, among others. Check out the conference highlights below, including exclusive video interviews with the keynote speakers.
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How Coca-Cola killed its corporate site for a digital magazine
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Target places its bet on earned media
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News Corp.'s Narisetti: Media outlets confront change on all sides
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A Pulitzer for branded content? Not anytime soon
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Nissan's Sproule: Embrace integrated communications
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ConAgra Foods, BlueCross NC change customer perceptions
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Brainstorming for the next crisis situation
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Trulia's Shuman wins the Battle of Big Ideas
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Finding a social media response to current events
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The pros and cons of branded content