PRWeek assembled its best-ever lineup of top communicators, marketers, and agency executives to move the agenda from lip service to genuine purpose and engagement that benefits communities and the bottom line.

Attendees heard from Colgate-Palmolive's Justin Skala, SoapBox Soap's David Simnick, Henry Schein's Stan Bergman, WNET's Neal Shapiro, Cargill's Mike Fernandez, and GE's Gary Sheffer, among others. Check out highlights from the event below.

Video: PR poised to take the lead, says Bellwether Survey panel

Video: PR poised to take the lead, says Bellwether Survey panel

The PR Week 10.19.2018: Charlene Wheeless at PRDecoded

The PR Week 10.19.2018: Charlene Wheeless at PRDecoded

'Influencers aren't effective for product marketing' - Edelman's head of influencer

'Influencers aren't effective for product marketing' - Edelman's head of influencer

'PR is having its moment in the sun, despite confidence crisis' - senior adland exec

'PR is having its moment in the sun, despite confidence crisis' - senior adland exec

PRWeek embraces new ideas at Chicago conference

PRWeek embraces new ideas at Chicago conference

Jacqueline Parkes, CMO, EVP of digital studios at MTV, VH1, and Logo, joins PRDecoded lineup

Jacqueline Parkes, CMO, EVP of digital studios at MTV, VH1, and Logo, joins PRDecoded lineup

Editor's blog: How will "the Mikes" spend their money?

Editor's blog: How will "the Mikes" spend their money?

Mars CMO Andrew Clarke: 'Challenge orthodoxy, do the reverse'

Mars CMO Andrew Clarke: 'Challenge orthodoxy, do the reverse'

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

Francis Ingham: Bell Pottinger expulsion not enjoyable; 'toughest' decision ever for PRCA

Francis Ingham: Bell Pottinger expulsion not enjoyable; 'toughest' decision ever for PRCA

Facebook CMO, Girl With No Job join PRWeek's 2017 Conference lineup

Facebook CMO, Girl With No Job join PRWeek's 2017 Conference lineup

Michelle Peluso, IBM's first CMO, to keynote PRWeek's 2017 conference

Michelle Peluso, IBM's first CMO, to keynote PRWeek's 2017 conference

Analysis: Diversity among elite CMOs shows little sign of progress

Analysis: Diversity among elite CMOs shows little sign of progress

The PR Week: Special edition for Hispanicize 2017

The PR Week: Special edition for Hispanicize 2017

Why I hate use of the phrase 'game changer' in press releases

Why I hate use of the phrase 'game changer' in press releases

PRWeek and Hispanicize launch CMO Summit

PRWeek and Hispanicize launch CMO Summit

PRWeek 2016 Best Places to Work U.S.

PRWeek 2016 Best Places to Work U.S.