PRWeek assembled its best-ever lineup of top communicators, marketers, and agency executives to move the agenda from lip service to genuine purpose and engagement that benefits communities and the bottom line.

Attendees heard from Colgate-Palmolive's Justin Skala, SoapBox Soap's David Simnick, Henry Schein's Stan Bergman, WNET's Neal Shapiro, Cargill's Mike Fernandez, and GE's Gary Sheffer, among others. Check out highlights from the event below.

Mars CMO Andrew Clarke: 'Challenge orthodoxy, do the reverse'

Mars CMO Andrew Clarke: 'Challenge orthodoxy, do the reverse'

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

Francis Ingham: Bell Pottinger expulsion not enjoyable; 'toughest' decision ever for PRCA

Francis Ingham: Bell Pottinger expulsion not enjoyable; 'toughest' decision ever for PRCA

Facebook CMO, Girl With No Job join PRWeek's 2017 Conference lineup

Facebook CMO, Girl With No Job join PRWeek's 2017 Conference lineup

Michelle Peluso, IBM's first CMO, to keynote PRWeek's 2017 conference

Michelle Peluso, IBM's first CMO, to keynote PRWeek's 2017 conference

Analysis: Diversity among elite CMOs shows little sign of progress

Analysis: Diversity among elite CMOs shows little sign of progress

The PR Week: Special edition for Hispanicize 2017

The PR Week: Special edition for Hispanicize 2017

Why I hate use of the phrase 'game changer' in press releases

Why I hate use of the phrase 'game changer' in press releases

PRWeek and Hispanicize launch CMO Summit

PRWeek and Hispanicize launch CMO Summit

PRWeek 2016 Best Places to Work U.S.

PRWeek 2016 Best Places to Work U.S.

GE's CMO Linda Boff: Success is all about good communication

GE's CMO Linda Boff: Success is all about good communication

Deirdre Latour, GE's CCO, talks about earning a seat at the C-suite table

Deirdre Latour, GE's CCO, talks about earning a seat at the C-suite table

PR's value proposition is now undeniable

PR's value proposition is now undeniable

Why Big Machine's CEO doesn't worry about what Taylor Swift does on social media

Why Big Machine's CEO doesn't worry about what Taylor Swift does on social media

Breakfast Briefing: The 7 stories PR pros need to know on Friday morning, 10.14.2016

Breakfast Briefing: The 7 stories PR pros need to know on Friday morning, 10.14.2016

Richard Edelman on what PR can learn from the 2016 election

Richard Edelman on what PR can learn from the 2016 election

Girl Scouts' Acevedo: 'We take girl potential and add programming'

Girl Scouts' Acevedo: 'We take girl potential and add programming'