You’ve undoubtedly heard a lot in the past couple of months about the importance of coding, but may not know where to how it applies to your role in communications and marketing. How much coding do you need to know in order to be effective in the digital marketing world? What is the right approach to learning more?
Coding for Communicators will delve into the tangible applications of coding principles and languages, to increase understanding of how coding is being used in the real world of marketing and PR. Leading practitioners will explain how they are using code in their own brands, and will explain how understanding the principals of code apply in creative and strategic decision making. The discussion will also help you better comprehend the needs of your Web development team, as well as the impact of coding choices on the end-user experience.
Unlike other coding forums, this event has been designed specifically for communications professionals. It is the first in what will be a series of live and virtual events hosted by PRWeek and its partners, designed to enhance your expertise in all areas of digital marketing.
The event will feature:
- Speakers working in real-world digital communications, talking about how knowledge of code is informing strategy and creativity.
- An overview of the different coding languages, and how they are used.
- Examples of ways that knowledge of coding has helped shape campaigns more effectively.