Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.
McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.
Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.
Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.
Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.
GSK brands lean into risk and seize cultural moments to stay on top of their game.
SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.
How the platform is beating the social media clock through quick content creation and universal relatability.
Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.
When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'
Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.