CMO Focus

Subway CMO Carrie Walsh unwraps the company's recent changes

Subway CMO Carrie Walsh unwraps the company's recent changes

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

Discover Puerto Rico CMO Leah Chandler talks tourism during a pandemic

Discover Puerto Rico CMO Leah Chandler talks tourism during a pandemic

Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.

Conagra's DeLu Jackson uses data to deliver

Conagra's DeLu Jackson uses data to deliver

The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.

Love in the time of COVID: The Knot's CMO on weddings during the pandemic

Love in the time of COVID: The Knot's CMO on weddings during the pandemic

Dhanusha Sivajee on untangling the new intricacies of celebrating "I do."

Danone NA’s Sonika Patel on marketing with your gut

Danone NA’s Sonika Patel on marketing with your gut

The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers reassess their health and wellness.

Dole CMO Rupen Desai on the intersection of personal and company purpose

Dole CMO Rupen Desai on the intersection of personal and company purpose

Desai never dreamed of going into marketing, but after a more than 20-year career he’s found the perfect fit at Dole Packaged Foods.

PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'

PepsiCo Foodservice CMO: 'Bold moves required to end racial injustice'

Scott Finlow demonstrates how active listening to Pepsi employees created a clear path to meaningful action.

‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi

‘We know the immense responsibility we have’: Zoom CMO Janine Pelosi

Zoom’s CMO on marketing -- and securing -- lockdown’s breakout brand.

Ready for a close-'pup': The exec making your pet Insta-friendly

Ready for a close-'pup': The exec making your pet Insta-friendly

Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.

After the 'corntroversy': An interview with Michelle St. Jacques

After the 'corntroversy': An interview with Michelle St. Jacques

Molson Coors CMO St. Jacques readies for Super Bowl LIV amid rebranding effort.

Courage under fire: an interview with GSK CMO Amardeep Kahlon

Courage under fire: an interview with GSK CMO Amardeep Kahlon

GSK brands lean into risk and seize cultural moments to stay on top of their game.

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness

SVP and CMO Terence Reilly uses the power of digital and social to lead a Crocs resurgence.

TikTok relies on positivity, AI to create a 'happier place' for users

TikTok relies on positivity, AI to create a 'happier place' for users

How the platform is beating the social media clock through quick content creation and universal relatability.

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO on making meatless meat burgers mainstream

Impossible Foods' CCO Rachel Konrad (pictured below) is determined to show carnivores that a plant-based burger can be just as tasty -- and also reduce their carbon footprint.

Burger King's global CMO: 'We love ideas that are different'

Burger King's global CMO: 'We love ideas that are different'

When it comes to competing in the fast-food industry, Burger King's Fernando Machado believes creativity is a dollar multiplier that differentiates the brand and boosts its 'talkability factor.'

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.

Noom goes to war with industry titan Weight Watchers

Noom goes to war with industry titan Weight Watchers

The weight loss app Noom aims to disrupt the health and wellness sector by changing users' behavior as it relates to nutrition, eating habits, and exercise.

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

Changing pancake paradigms: IHOP's CMO on the infamous IHOb campaign

IHOP CMO Brad Haley is on a mission to evolve the restaurant chain's image to more than just a breakfast joint.

Why heritage and genomics are top of mind for consumers

Why heritage and genomics are top of mind for consumers

Ancestry EVP and global CMO Vineet Mehra explains how the the brand integrates itself into customers' everyday lives, and why customers are flocking to get their DNA tested.

Ellevest's CMO on helping women flex their financial muscles

Ellevest's CMO on helping women flex their financial muscles

Ellevest CMO Lisa Stone brings more than a decade of experience to the startup to help women gain financial and gender equality.