CMO Q&As

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Marisa Thalberg: 'Taco Bell isn't solving world issues, but it's making people happy'

Thalberg talks to PRWeek about Taco Bell weddings and the chain's recent partnerships with Lyft and Forever 21.

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Rosa talks to Diana Bradley about the wearable technology company's health and fitness plans and other areas of expansion.

CMO Q&A: Nissan's Roel de Vries

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Facebook's CMO dishes on fake news and the social network's latest mission

Facebook's CMO dishes on fake news and the social network's latest mission

Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Heineken USA's CMO Nuno Teles on tackling politics in marketing campaigns

Fresh off Edelman taking two PR Lions, both Bronzes, for the Worlds Apart campaign for Heineken, Teles discusses the thought process behind the campaign and his outlook for Heineken USA as CMO.

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Oscar Mayer's marketing head gets controversial: 'A hotdog is a sandwich'

Head of marketing Gregory Guidotti talks Wienermobiles with Diana Bradley and explains why Oscar Mayer finally improved its hotdog recipe.

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Panera's marketing head to restaurant industry: Join us in transparency, 'clean food' efforts

Chris Hollander sat down with PRWeek to discuss his focus as chief marketer and why Panera Bread isn't getting enough credit for its actions.

9 questions for Atkins CMO Scott Parker

9 questions for Atkins CMO Scott Parker

Atkins CMO Scott Parker tells Diana Bradley how the brand contends with perceptions that it's just targeting people who want to lose weight.

CMO Jeff Hennion on the story behind the 'new GNC'

CMO Jeff Hennion on the story behind the 'new GNC'

GNC CMO Jeff Hennion tells Diana Bradley why the 80-year-old vitamin and supplements retailer is suddenly revamping its business model.

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Motorola's VP and CMO Jan Huckfeldt on the brand's future

Diana Bradley asks Motorola VP and CMO Jan Huckfeldt about how the company is going up against major competitors Apple and Samsung.

How Merck Consumer Health's CMO is preparing people to live to 100

How Merck Consumer Health's CMO is preparing people to live to 100

Diana Bradley asks Merck Consumer Health CMO Atilla Cansun about why the company is focused on preparing society for an average lifespan of 100 years.

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks

Frito-Lay SVP and CMO Jennifer Saenz tells Diana Bradley about the snack company's approach to consumer engagement.

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

CMO Q&A: Inside Chobani's plan to get Americans to eat as much yogurt as Europeans

In a year, Europeans eat 40 pounds of yogurt. Americans eat 12. Peter McGuinness, Chobani's chief marketing and brand officer, tells Diana Bradley how the brand is making the product more enticing to Americans.

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co chief marketer: We want our brand to be a "Disney for dogs"

Bark & Co CMO Pat Shores tells Diana Bradley about the steps the company is taking to create a ubiquitous dog care and entertainment brand.

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

CMO Q&A: How 75-year-old brand M&M's keeps its marketing from going stale

Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades.

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

CMO Q&A: Keds' Emily Culp on working with Taylor Swift, real-time marketing

Keds CMO Emily Culp tells Diana Bradley how the shoe brand has stayed relevant for 100 years.

How Peeps is marketing to millennial moms

How Peeps is marketing to millennial moms

Kathleen Parker, VP of marketing at Peeps parent Just Born Quality Confections, tells Diana Bradley why the marshmallow chicks need millennial moms.

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' - twice

KFC CMO Kevin Hochman tells Diana Bradley how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with Millennials.

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

CMO Q&A: Deloitte Consulting's strategies on thought leadership, engaging execs

Jonathan Copulsky, Deloitte's chief content officer and Deloitte Consulting's CMO, talks to Diana Bradley about why the firm is leading thought leadership rankings.

CMO Q&A: Discovery and invention are key to GE's brand storytelling

CMO Q&A: Discovery and invention are key to GE's brand storytelling

Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach