PRWeek does a deep dive on 13 of the most impactful case studies from Cannes and assesses them in terms of creativity, effectiveness and earned media value.
Campaign US rounded up some of the top winners at the International Festival of Creativity.
The annual smorgasbord of creativity and case studies is taking place virtually after a two-year hiatus – here’s what every PR pro needs to know about the results and trends so far.
But judges see bright spots in agencies’ collaboration on award-winning campaigns and high interest in the PR category.
Weber Shandwick CEO provides her perspectives on this year's winning work and identifies the most important trends for PR practitioners.
Dove Men+Care and Coca-Cola among gold Lions winners.
Creatives share their predictions for this year’s winning work.
If the PR shortlist is any indication of overall trends, PR firms once again struggled to compete with their advertising colleagues when it comes to recognition at this virtual renewal of the Festival of Creativity.
The challenge encourages TikTok creators to make campaigns for nonprofit organizations.