Campaign Case Studies

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‘She used her massive community to do good’: Inside Charli D’Amelio’s #DistanceDance

‘She used her massive community to do good’: Inside Charli D’Amelio’s #DistanceDance

P&G teamed up with the TikTok star to encourage young people to act responsibly.

How the Entertainment Software Association is promoting the positive power of video games

How the Entertainment Software Association is promoting the positive power of video games

Speaking with players across the country, the ESA made some discoveries.

Pictures of messages on bananas popped up on social media last month. Here’s why

Pictures of messages on bananas popped up on social media last month. Here’s why

No, people hadn’t gone completely bananas.

Steak-umm’s Twitter following doubled in a month – all because of a rant

Steak-umm’s Twitter following doubled in a month – all because of a rant

Traffic to the frozen meat brand’s website also increased by 463%.

Why a new set of mannequins appeared at Lane Bryant

Why a new set of mannequins appeared at Lane Bryant

Inside the retailer’s push to make fashion more inclusive.

How Kiva helped fund 37,000 female entrepreneurs

How Kiva helped fund 37,000 female entrepreneurs

The crowdfunding platform handed out more than $4.2 million in loans in March.

Clothing brand Aerie’s first international summit sells out

Clothing brand Aerie’s first international summit sells out

Agency partner Shadow told PRWeek why the brand held the event.

Coca-Cola video inspired by Google search data goes viral

Coca-Cola video inspired by Google search data goes viral

The video shows what people focus on during the holidays.

How Miami used Super Bowl LIV to showcase its revitalization

How Miami used Super Bowl LIV to showcase its revitalization

What Miami Downtown Development Authority did in the lead up to the big game.