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Campaign Case Studies
How Dewar's Caribbean Smooth launch celebrated Scotribbean culture
Caribbean Smooth is an 8-year-old scotch aged in rum casks.
How Driscoll's capitalized on a millennial drinking trend
The berry company figured out how to insert itself "into the pop culture zeitgeist."
Why an all-female Delta crew flew 120 girls to NASA
Inside Delta's initiative to close the gender gap in the aviation industry.
What happened when a tourism board held a mystery vacation contest
Ads for an unnamed destination recently appeared in the Washington, DC-area.
Whoops: Mobile carrier Visible's billboards include typo
The spelling error was actually a stunt.
New government campaign offers glimpse of climate change future
Smart Energy GB, the UK Government-backed campaign, is partnering with the National Trust to shine a light on the impact of climate change.
What happened when Busy Philipps hosted No Kid Hungry's live telethon
The campaign included more than 16,000 restaurant partners across the country.
Airbnb, 23andMe inspire heritage travel
The two companies partnered up to capitalize on a trend.
Watch: Sol creates bar where the sun never sets
Mexican beer brand Sol is giving Londoners the chance to extend the British summertime at a bar where the sun never sets.
Watch: Vodka brand launches world's first glacier bar
Reyka Vodka gave intrepid travellers a unique opportunity to raise a glass in the land of massive glaciers, psychedelic nocturnal auroras and unicorn whales.