The brand created cheese sculptures of dads' heads.
Heinz was about to launch a new mayo product, but changed focus when it saw what people were talking about on social.
Adidas used emerging technology to create and share personalized videos of all 30,000 runners mere hours after the race ended.
The organization wanted to position itself as a strong supporter of the military community.
The goal is to create a "microgravity" version of Budweiser.
The Canadian CPG brand brought its Spongie mascot to life to get consumers to think about spring cleaning.
Snoop Dogg helped the brand introduce the new product, Nutter Puffs, to consumers.
The campaign kicked off on National Superhero Day and culminated on Mother's Day.
Watermarks for Water supported a goal of ensuring access to water and sanitation for all.
The campaign brought musical influencers together in a way that drove social engagement similar to a crowdfunding campaign