Campaign Case Studies

All-natural, 100% GMO-free! Dairy farmers, Funny or Die partner to combat misleading food labels

All-natural, 100% GMO-free! Dairy farmers, Funny or Die partner to combat misleading food labels

A video made by the National Milk Producers Federation and Funny or Die garnered over 1 million views.

Visa scores big with Zlatan Ibrahimovic at the World Cup

Visa scores big with Zlatan Ibrahimovic at the World Cup

Visa aimed to raise awareness of contactless technology.

Bike brand Schwinn wins with 'Stranger Things' partnership

Bike brand Schwinn wins with 'Stranger Things' partnership

Within five days, the brand sold 500 limited-edition bikes that were only available through a 1-800 number.

Fluevog celebrates '90s nostalgia with iconic Munster platform heel reboot

Fluevog celebrates '90s nostalgia with iconic Munster platform heel reboot

For the shoe's 30th anniversary re-release, Canadian footwear designer John Fluevog tapped Madonna and its '90s roots.

The inside story of Kraft's cheesy Father's Day campaign

The inside story of Kraft's cheesy Father's Day campaign

The brand created cheese sculptures of dads' heads.

How a social media debate led to Heinz Mayochup's launch in the US

How a social media debate led to Heinz Mayochup's launch in the US

Heinz was about to launch a new mayo product, but changed focus when it saw what people were talking about on social.

Why Adidas created custom videos for every runner at the 2018 Boston Marathon

Why Adidas created custom videos for every runner at the 2018 Boston Marathon

Adidas used emerging technology to create and share personalized videos of all 30,000 runners mere hours after the race ended.

USAA brings pop-up Poppy Memorial to National Mall for Memorial Day

USAA brings pop-up Poppy Memorial to National Mall for Memorial Day

The organization wanted to position itself as a strong supporter of the military community.

Budweiser makes giant leap towards becoming first beer on Mars

Budweiser makes giant leap towards becoming first beer on Mars

The goal is to create a "microgravity" version of Budweiser.

SpongeTowels commits 'random acts of cleaning' in Toronto

SpongeTowels commits 'random acts of cleaning' in Toronto

The Canadian CPG brand brought its Spongie mascot to life to get consumers to think about spring cleaning.