Campaign Case Studies

'Modern moms don't brag about their kids like they used to': Inside Fruit of the Loom's Pillows for Posterity campaign

'Modern moms don't brag about their kids like they used to': Inside Fruit of the Loom's Pillows for Posterity campaign

Here's what happened when the underwear brand ran a contest for parents to have their kids' funniest quotes featured on pillows.

Dog-walking app Wag! scoops up social engagement, media coverage with pet-friendly ice cream tour

Dog-walking app Wag! scoops up social engagement, media coverage with pet-friendly ice cream tour

The Wag! Cool Treats City Tour landed the brand 60 unique media placements.

How Taco Bell used a 25-year-old movie reference to enthrall fans at San Diego Comic-Con

How Taco Bell used a 25-year-old movie reference to enthrall fans at San Diego Comic-Con

The 'Demolition Man' Taco Bell recreation garnered 900 media placements and five-hour wait times.

HMRC rolls out Childcare Choices campaign promoting tax-free childcare support

HMRC rolls out Childcare Choices campaign promoting tax-free childcare support

Her Majesty's Revenue and Customs has launched a comms and marketing campaign to raise awareness of its Childcare Choices website and the financial support available to parents.

The inside story of Car2Go's Chicago launch

The inside story of Car2Go's Chicago launch

Over 30,000 Chicagoans visited Car2Go installations and activations throughout July and August.

Presidente taps into Dominican sound system culture with documentary

Presidente taps into Dominican sound system culture with documentary

The beer brand wanted to connect with fans in the U.S. and Caribbean

How PR helped Tilray break new ground with first US cannabis IPO

How PR helped Tilray break new ground with first US cannabis IPO

The inside story on the comms strategy behind Tilray's IPO.

Helzberg Diamonds proposes new way to get engaged with 'Will You?' ring

Helzberg Diamonds proposes new way to get engaged with 'Will You?' ring

Here's what happened when the Berkshire Hathaway subsidiary broke the rules of engagement.

Why Samsung Israel threw a World Cup wedding for one couple

Why Samsung Israel threw a World Cup wedding for one couple

Couple Adi and Adir didn't have the best wedding four years ago, so Samsung gave them a redo.

Taking it to the streets: Minnesota Twins players enjoy Wiffle ball game with fans

Taking it to the streets: Minnesota Twins players enjoy Wiffle ball game with fans

The team wanted to do something different to keep press interested heading into the second half of Major League Baseball season.