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Campaign Case Studies
The inside story of Kraft's cheesy Father's Day campaign
The brand created cheese sculptures of dads' heads.
How a social media debate led to Heinz Mayochup's launch in the US
Heinz was about to launch a new mayo product, but changed focus when it saw what people were talking about on social.
Why Adidas created custom videos for every runner at the 2018 Boston Marathon
Adidas used emerging technology to create and share personalized videos of all 30,000 runners mere hours after the race ended.
USAA brings pop-up Poppy Memorial to National Mall for Memorial Day
The organization wanted to position itself as a strong supporter of the military community.
Budweiser makes giant leap towards becoming first beer on Mars
The goal is to create a "microgravity" version of Budweiser.
SpongeTowels commits 'random acts of cleaning' in Toronto
The Canadian CPG brand brought its Spongie mascot to life to get consumers to think about spring cleaning.
Popchips celebrates America's love of peanut butter with new snack line
Snoop Dogg helped the brand introduce the new product, Nutter Puffs, to consumers.
Summer Infant creates squad of pregnant superheroes based on real-life moms
The campaign kicked off on National Superhero Day and culminated on Mother's Day.
Getty Images uses iconic watermark to make statement on World Water Day
Watermarks for Water supported a goal of ensuring access to water and sanitation for all.
Coca-Cola gets musical with #FanFeat campaign in Brazil
The campaign brought musical influencers together in a way that drove social engagement similar to a crowdfunding campaign