Campaign Case Studies

How a stock photo site increased the visibility of its LGBTQ+ content

How a stock photo site increased the visibility of its LGBTQ+ content

Pexels noticed when users searched for topics like “love,” the results were largely one-sided.

How Simmons pulled off the first brand debut on TikTok

How Simmons pulled off the first brand debut on TikTok

The mattress-in-a-box product is targeting Generation Z.

Here’s how long one woman stayed on Zoom to win a year's supply of Krispy Kreme

Here’s how long one woman stayed on Zoom to win a year's supply of Krispy Kreme

The brand launched a virtual grand opening to celebrate new products.

Elephant wanted to put Blockbuster back on the map. And then COVID-19 happened

Elephant wanted to put Blockbuster back on the map. And then COVID-19 happened

How the creative agency quickly pivoted its plans with the world’s last Blockbuster.

Why Instagram’s Stay Home sticker inspired United Way’s No Home campaign

Why Instagram’s Stay Home sticker inspired United Way’s No Home campaign

The nonprofit wanted to put a spotlight on homelessness amid the pandemic.

How one company helped people in lockdown to ‘stay home and skill up’

How one company helped people in lockdown to ‘stay home and skill up’

Pluralsight wanted people to use the time to do “more than just a puzzle.”

#TakeOutHate: Inside an MSG maker’s campaign to support Asian restaurants

#TakeOutHate: Inside an MSG maker’s campaign to support Asian restaurants

…with help from celebrities Margaret Cho, Jenny Yang and Harry Shum Jr.

Def Comedy Jam organizes live COVID-19 relief special in ‘under a week’

Def Comedy Jam organizes live COVID-19 relief special in ‘under a week’

The three-hour event was hosted by Cedric the Entertainer.

‘It was the most complex effort I’ve witnessed in my career’: Inside One World: Together at Home's star-studded special
‘She used her massive community to do good’: Inside Charli D’Amelio’s #DistanceDance

‘She used her massive community to do good’: Inside Charli D’Amelio’s #DistanceDance

P&G teamed up with the TikTok star to encourage young people to act responsibly.