Campaign Case Studies
Why Claritin is campaigning to get children outside
The brand is spotlighting the world outside kids’ screens.
The inside story on how a viral TikTok video inspired a Sally Beauty campaign
The campaign’s main message to consumers was, “Having colored hair doesn’t make you unprofessional.”
How Great Clips and the NHL celebrated Hockey Hair in all its messy glory
Fans created weekly #Legendhairy lineups.
How Goldfish and Frank’s RedHot got in on the NFT craze
The two brands teamed up to create limited-edition crackers.
Budweiser taps into the power of puppies
Consumers were given a way to combine two vital things: beer and dogs.
No longer an April Fools’ joke: Pickle hard seltzer becomes reality following consumer demand
BrüMate and Crook & Marker’s dill pickle-flavored hard seltzer will be available this summer.
Neutrogena documentary changes consumers’ approach to skin health
The Kerry Washington-produced film follows the skin health journeys of seven families.
At-home workers are taking fewer coffee breaks. Here’s how one company tried to change that
Chameleon Organic Coffee found that 63% of remote workers take less or the same number of coffee breaks.
Inside the launch of Travis Scott’s fast-selling spiked seltzer
Cacti sold out online within 12 hours of its debut.
How the NYT reimagined its DealBook DC Policy Project
The event included virtual sessions with Janet Yellen and Mitt Romney.