Campaign Case Studies

What happened when Villa Italian Kitchen jumped on the gender reveal bandwagon

What happened when Villa Italian Kitchen jumped on the gender reveal bandwagon

The quick service restaurant franchise wanted to make a splash to promote its new catering platform.

YMCA's One Number Different spot shows it's 'a place that can help' people from any zip code

YMCA's One Number Different spot shows it's 'a place that can help' people from any zip code

The Y's ad featured neighborhoods with nearly identical zip codes yet dramatically different socioeconomic realities.

Pampers smells success with online-only Stinky Booty Duty 2.0 Super Bowl ad

Pampers smells success with online-only Stinky Booty Duty 2.0 Super Bowl ad

P&G's Sarah Pasquinucci on why the diaper brand's Super Bowl ad strategy didn't include a TV spot.

How Logitech created an 'Instagrammable moment' with CES attendees

How Logitech created an 'Instagrammable moment' with CES attendees

On social media, the campaign generated 95,500 likes and nearly 2,000 comments.

These boots are made for prankin': Payless' fake luxury shoe launch shifts perceptions

These boots are made for prankin': Payless' fake luxury shoe launch shifts perceptions

The discount shoe retailer made a case for itself as a place to go for affordability and fashion.

Why everyone wanted to get their hands on McDonald's MacCoins

Why everyone wanted to get their hands on McDonald's MacCoins

McDonald's comms head Robert Gibbs on how the chain created a global pop culture phenomenon.

'Marvelous Mrs. Maisel' 1950s Carnegie Deli pop-up goes gangbusters

'Marvelous Mrs. Maisel' 1950s Carnegie Deli pop-up goes gangbusters

The diner, used as a tool to promote the show, served more than 11,000 people.

'All books are free': New York Public Library's retail deal spoof wins Black Friday

'All books are free': New York Public Library's retail deal spoof wins Black Friday

Library sign-ups were up 32% compared to the same day last year, thanks to the clever campaign.

A baby colonel? How KFC cooked up the ultimate test of brand loyalty

A baby colonel? How KFC cooked up the ultimate test of brand loyalty

...and helped one newborn pay for college.

Returning Los Cabos from a place where bodies are 'hung over bridges' to a beachside paradise

Returning Los Cabos from a place where bodies are 'hung over bridges' to a beachside paradise

After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative.