Campaign Case Studies

What happened when a tourism board held a mystery vacation contest

What happened when a tourism board held a mystery vacation contest

Ads for an unnamed destination recently appeared in the Washington, DC-area.

Whoops: Mobile carrier Visible's billboards include typo

Whoops: Mobile carrier Visible's billboards include typo

The spelling error was actually a stunt.

New government campaign offers glimpse of climate change future

New government campaign offers glimpse of climate change future

Smart Energy GB, the UK Government-backed campaign, is partnering with the National Trust to shine a light on the impact of climate change.

What happened when Busy Philipps hosted No Kid Hungry's live telethon

What happened when Busy Philipps hosted No Kid Hungry's live telethon

The campaign included more than 16,000 restaurant partners across the country.

Airbnb, 23andMe inspire heritage travel

Airbnb, 23andMe inspire heritage travel

The two companies partnered up to capitalize on a trend.

Watch: Sol creates bar where the sun never sets

Watch: Sol creates bar where the sun never sets

Mexican beer brand Sol is giving Londoners the chance to extend the British summertime at a bar where the sun never sets.

Watch: Vodka brand launches world's first glacier bar

Watch: Vodka brand launches world's first glacier bar

Reyka Vodka gave intrepid travellers a unique opportunity to raise a glass in the land of massive glaciers, psychedelic nocturnal auroras and unicorn whales.

Installation shines light on household food waste

Installation shines light on household food waste

A London home has been temporarily transformed with tonnes of food to highlight the huge amount of food waste generated by households in the capital each year.

Watch: The first rule of Pillow Fight Club is...

Watch: The first rule of Pillow Fight Club is...

UK hotel chain Premier Inn is organising a series of events inspired by a cult movie to promote the launch of its new pillows and recycle the old ones.

Inside 'Moments of Joy': Documentary shows how a robotic duck helps kids with cancer

Inside 'Moments of Joy': Documentary shows how a robotic duck helps kids with cancer

Aflac partnered with Chispa House to create the film.