Campaign Case Studies
Degree helps marathon runners with physical conditions to cross the finish line
The runners, who previously didn’t finish a race, were given a second chance to achieve their dreams.
Why a Swedish island is celebrating one resident’s ‘really lousy lawn’
Gotland essentially ran a “competition for lazy people” to help solve an important issue.
How one kid’s ‘pure love of corn’ led him to become South Dakota’s ‘corn-bassador’
South Dakota Department of Tourism’s Katlyn Svendsen shares how the state capitalized on the “Corn Kid” phenomenon.
Inside Sherri Shepherd’s cross-country move with Hertz and ‘Oprah-esque’ giveaways
Shepherd moved from Los Angeles to New York to host new show Sherri.
CeraVe global TikTok Live event leads to increase in sales
The brand enlisted dermatologists and the skin influencers to give fans skincare advice.
6,000 people get free Cinnabon treat during Better Call Saul finale
Cinnabon offered fans a buy one, get one free for Cinnabon’s Center of the Roll.
Almond Board of California and Thor show how almonds can be ‘weapons in wellness’
The Almond Board's Becky Jeffers shares how the partnership came about.
‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice
Not everyone was a fan of the idea, but Anup Shah was OK with that.
Auntie Anne’s uses National Auntie day to help fans who need extra cash
In total, 45,000 people entered to win money and the brand gave out $30,000.
How first aid brand Welly is celebrating ‘happy accidents’
The brand asked consumers to share stories of accidents that made them happy.
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