Campaign Case Studies

Krispy Kreme gave out 30 million free doughnuts during the pandemic

Krispy Kreme gave out 30 million free doughnuts during the pandemic

CMO Dave Skena on how the brand decided to bring joy to Americans.

How the New York Public Library helped patrons ‘escape’ the pandemic

How the New York Public Library helped patrons ‘escape’ the pandemic

The organization made sure its Black Friday content wasn’t tone deaf.

Inside Die Hard’s mini return

Inside Die Hard’s mini return

Die Hard came back to help sell DieHard batteries.

Motorola’s reinvented Razr flip phone stars in short film with Julia Garner

Motorola’s reinvented Razr flip phone stars in short film with Julia Garner

The film “builds personality and expression through a story,” said Motorola’s NA marketing lead.

How Power the Polls helped to solve Election Day poll worker shortage

How Power the Polls helped to solve Election Day poll worker shortage

The nonprofit far exceeded its goal to register more than 250,000 new poll workers.

Behind the scenes of the first horror film made just for cats

Behind the scenes of the first horror film made just for cats

The film, by Mars Petcare's Temptations, purrfectly sums up a feline’s worst fear: cucumbers.

How Fudgie the Whale got some airtime on ‘Live with Kelly and Ryan’

How Fudgie the Whale got some airtime on ‘Live with Kelly and Ryan’

Carvel went big for Kelly Ripa’s 50th birthday.

Why Farmer John went on a 12-week ‘thank you’ tour

Why Farmer John went on a 12-week ‘thank you’ tour

The hot dog maker shared the strategy, tactics and results of its campaign.

How Just Salad altered its menu to help solve climate crisis

How Just Salad altered its menu to help solve climate crisis

A large part of the initiative was making carbon emissions tangible to consumers.

How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

The director used the event to promote his new gin