Campaign Case Studies
Hormel Black Label Bacon campaign reveals that consumers want their gifts to smell like bacon
The campaign was based on the premise that “everything is better wrapped in bacon.”
Amazon Apocalypse Holiday Choir stunt leads to increased sales for independent bookseller
If you can’t beat them, troll them.
Matrix-themed Twitch stunt leads to 110,000 sign-ups to Denny’s rewards program
Gamer Hungrybox let consumers know how they could get special offers through a “glitch.”
Get Maine Lobster strikes ‘seafood gold’ with rare crustacean
How the seafood company reacted when it found a cotton candy-colored lobster.
How the Xbox Series X mini fridge went from a joke to reality
“It’s been quite the gift that’s kept on giving for us,” said Aaron Greenberg, GM of Xbox games marketing.
How NYC & Company commemorated the restart of foreign travel
The organization celebrated in partnership with British Airways, the Empire State Building and Blake Lively.
The world needs more veterinarians. Banfield Pet Hospital and SNL’s Kenan Thompson are trying to fix that
SVP of corporate affairs Anthony Guerrieri on why Banfield is targeting high school students.
How is it still a White Christmas?
Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's Alpesh Patel.
How IPG Dxtra is helping to raise an anti-racist generation
An inside look at the Dear White Parents campaign.
Inside the New York Public Library’s decision to eliminate fines
For a lot of users and families, the fines were prohibitive.