Campaign Case Studies

What happened when Hidden Valley Ranch went big (literally) for National Ranch Day

What happened when Hidden Valley Ranch went big (literally) for National Ranch Day

A case study of the brand's Bring Your Own Container campaign.

ADT's LifeSaver program serves up heartwarming stories to local press on a 'silver platter'

ADT's LifeSaver program serves up heartwarming stories to local press on a 'silver platter'

The inside story on ADT's eight-year effort to drum up local media interest and boost employee morale.

Arby's opens the lid on sandwich-themed subscription box results

Arby's opens the lid on sandwich-themed subscription box results

Arby's CMO Jim Taylor dishes on what happened when the restaurant chain jumped on the subscription box trend.

'The infamous shoot wasn't even necessary': Inside Shutterstock's spoof of Fyre Festival's promo video

'The infamous shoot wasn't even necessary': Inside Shutterstock's spoof of Fyre Festival's promo video

Within a week, Shutterstock's parody video was viewed more than 2 million times.

Case study: What happened when Cards Against Humanity trolled Black Friday

Case study: What happened when Cards Against Humanity trolled Black Friday

The NSFW party game offered up some of the craziest deals in a holiday known for them.

From page to stage: Inside the interactive 'Diary of a Wimpy Kid' book tour

From page to stage: Inside the interactive 'Diary of a Wimpy Kid' book tour

Attendees were treated to a performance, instead of a run-of-the-mill book tour.

How IHOP's Pancizza campaign delivered results for its delivery service

How IHOP's Pancizza campaign delivered results for its delivery service

IHOP wooed customers with a pizza-pancake mashup.

HQ Trivia's free rent prize attracts players

HQ Trivia's free rent prize attracts players

The live quiz app hosted a special musical-themed show for "Rent: Live," with an appropriately rent-themed prize.

What happened when Villa Italian Kitchen jumped on the gender reveal bandwagon

What happened when Villa Italian Kitchen jumped on the gender reveal bandwagon

The quick service restaurant franchise wanted to make a splash to promote its new catering platform.

YMCA's One Number Different spot shows it's 'a place that can help' people from any zip code

YMCA's One Number Different spot shows it's 'a place that can help' people from any zip code

The Y's ad featured neighborhoods with nearly identical zip codes yet dramatically different socioeconomic realities.