Campaign Case Studies
Almond Board of California and Thor show how almonds can be ‘weapons in wellness’
The Almond Board's Becky Jeffers shares how the partnership came about.
‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice
Not everyone was a fan of the idea, but Anup Shah was OK with that.
Auntie Anne’s uses National Auntie day to help fans who need extra cash
In total, 45,000 people entered to win money and the brand gave out $30,000.
How first aid brand Welly is celebrating ‘happy accidents’
The brand asked consumers to share stories of accidents that made them happy.
Why 4,800 people tweeted about ‘breaking up’ with their blender
One brand’s National Smoothie Day campaign leaned into the idea that blenders can be complicated.
BTS’ J-Hope names album Jack in the Box. Here’s how the restaurant brand responded
Of course, J-Hope’s favorite drink Sprite had to be involved.
‘People needed a way to escape constant connectivity’: Inside Visit Iceland’s effort to get visitors to ‘outhorse’ work emails
The tourism organization found a creative solution to keep people from galloping towards their messages.
How Tillamook and Jenny Slate are ‘ridding the world of air-filled ice cream’
The dairy cooperative specifically wanted to partner with the comedian since she has voiced her love for ice cream.
How H&R Block is helping to close the sponsorship equity gap for female college athletes
The tax preparation company partnered with star female basketball players who are strong on and off-court.
Why a deodorant brand wants consumers to view quitting as a good thing
The campaign involves ‘professional quitter' Megan Rapinoe.
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