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Campaign Case Studies
How Miami used Super Bowl LIV to showcase its revitalization
What Miami Downtown Development Authority did in the lead up to the big game.
How Banfield Pet Hospital is responding to the veterinary industry’s mental health crisis
Veterinarians struggle with psychological distress and suicidal thoughts.
Public responds best to altruistic messaging from government on coronavirus
Coronavirus messaging from the government and health professionals on a range of behaviours – hand-washing, face-touching, self-isolation and stockpiling – are more effective when they appeal to the public’s better nature, new research has shown.
Why Build.com partnered with unexpected influencers
Instead of interior design influencers, the home improvement retailer partnered with a star chef and café owner.
What happened when Anna Wintour starred in MasterClass' first brand campaign
The Vogue editor taught MasterClass users how to be a boss.
Why Evian took a chance with a risqué influencer partnership
Inside the brand's decision to work with Fyre Festival event producer Andy King.
Why Black Twitter matters for brands
Twitter is great and all, but have you ever heard of Black Twitter?
Why OkCupid is getting political
Inside the dating site's Ask Yourself campaign.
Inside Panera's viral French onion soup video
The video has been viewed more than 10.8 million times across platforms.
How Riot Games built buzz around the 2019 League of Legends World Championship
And why Louis Vuitton sponsored the event.