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Campaign Case Studies
United Airlines teases new flight paths with clue-filled video
The airline released the video a day before it announced seven new international routes.
Fauci’s star power shines at National Geographic virtual event
“Talent is key with these virtual events,” said Eva Ross, an SVP at DKC.
Why cryptic billboards popped up in Michigan and Minnesota
The campaign’s founder revealed why he was inspired by George Floyd’s death.
Movies and microinfluencers increase Häagen-Dazs Amazon sales
The ice cream brand found a creative way to get consumers’ attention during quarantine.
AT&T passes the microphone to employees for BLM campaign
AT&T’s social media director felt it was important to hear from Black workers, not executives.
Why a food company threw a virtual film festival
Hormel Foods released six original short films amid the pandemic.
Inside the campaign that got 800,000 people to learn guitar in quarantine
When the pandemic hit, Fender offered people stuck at home a free three-month subscription to its digital platform for online music lessons.
How a stock photo site increased the visibility of its LGBTQ+ content
Pexels noticed when users searched for topics like “love,” the results were largely one-sided.
How Simmons pulled off the first brand debut on TikTok
The mattress-in-a-box product is targeting Generation Z.
Here’s how long one woman stayed on Zoom to win a year's supply of Krispy Kreme
The brand launched a virtual grand opening to celebrate new products.