Information Links
Campaign Case Studies
How a stock photo site increased the visibility of its LGBTQ+ content
Pexels noticed when users searched for topics like “love,” the results were largely one-sided.
How Simmons pulled off the first brand debut on TikTok
The mattress-in-a-box product is targeting Generation Z.
Here’s how long one woman stayed on Zoom to win a year's supply of Krispy Kreme
The brand launched a virtual grand opening to celebrate new products.
Elephant wanted to put Blockbuster back on the map. And then COVID-19 happened
How the creative agency quickly pivoted its plans with the world’s last Blockbuster.
Why Instagram’s Stay Home sticker inspired United Way’s No Home campaign
The nonprofit wanted to put a spotlight on homelessness amid the pandemic.
How one company helped people in lockdown to ‘stay home and skill up’
Pluralsight wanted people to use the time to do “more than just a puzzle.”
#TakeOutHate: Inside an MSG maker’s campaign to support Asian restaurants
…with help from celebrities Margaret Cho, Jenny Yang and Harry Shum Jr.
Def Comedy Jam organizes live COVID-19 relief special in ‘under a week’
The three-hour event was hosted by Cedric the Entertainer.
‘It was the most complex effort I’ve witnessed in my career’: Inside One World: Together at Home's star-studded special
Global Citizen quickly pulled the event together.
‘She used her massive community to do good’: Inside Charli D’Amelio’s #DistanceDance
P&G teamed up with the TikTok star to encourage young people to act responsibly.