Campaign Case Studies

How Peeps staged its return after a 9-month hiatus

How Peeps staged its return after a 9-month hiatus

The marshmallow chicks have been missing from stores since last spring.

Major Biden’s 'indoguration' raises $202k for Delaware Humane Association

Major Biden’s 'indoguration' raises $202k for Delaware Humane Association

The original goal was to raise $10,000.

How Richard Dreyfuss helped White Castle raise $25k for restaurant workers

How Richard Dreyfuss helped White Castle raise $25k for restaurant workers

A classic holiday story got a White Castle twist.

Inside Oreo’s colorful collaboration with Lady Gaga

Inside Oreo’s colorful collaboration with Lady Gaga

Oreo senior director Justin Parnell dishes on how the partnership came about.

Krispy Kreme gave out 30 million free doughnuts during the pandemic

Krispy Kreme gave out 30 million free doughnuts during the pandemic

CMO Dave Skena on how the brand decided to bring joy to Americans.

How the New York Public Library helped patrons ‘escape’ the pandemic

How the New York Public Library helped patrons ‘escape’ the pandemic

The organization made sure its Black Friday content wasn’t tone deaf.

Inside Die Hard’s mini return

Inside Die Hard’s mini return

Die Hard came back to help sell DieHard batteries.

Motorola’s reinvented Razr flip phone stars in short film with Julia Garner

Motorola’s reinvented Razr flip phone stars in short film with Julia Garner

The film “builds personality and expression through a story,” said Motorola’s NA marketing lead.

How Power the Polls helped to solve Election Day poll worker shortage

How Power the Polls helped to solve Election Day poll worker shortage

The nonprofit far exceeded its goal to register more than 250,000 new poll workers.

Behind the scenes of the first horror film made just for cats

Behind the scenes of the first horror film made just for cats

The film, by Mars Petcare's Temptations, purrfectly sums up a feline’s worst fear: cucumbers.