Campaign Case Studies

United Airlines teases new flight paths with clue-filled video

United Airlines teases new flight paths with clue-filled video

The airline released the video a day before it announced seven new international routes.

Fauci’s star power shines at National Geographic virtual event

Fauci’s star power shines at National Geographic virtual event

“Talent is key with these virtual events,” said Eva Ross, an SVP at DKC.

Why cryptic billboards popped up in Michigan and Minnesota

Why cryptic billboards popped up in Michigan and Minnesota

The campaign’s founder revealed why he was inspired by George Floyd’s death.

Movies and microinfluencers increase Häagen-Dazs Amazon sales

Movies and microinfluencers increase Häagen-Dazs Amazon sales

The ice cream brand found a creative way to get consumers’ attention during quarantine.

AT&T passes the microphone to employees for BLM campaign

AT&T passes the microphone to employees for BLM campaign

AT&T’s social media director felt it was important to hear from Black workers, not executives.

Why a food company threw a virtual film festival

Why a food company threw a virtual film festival

Hormel Foods released six original short films amid the pandemic.

Inside the campaign that got 800,000 people to learn guitar in quarantine

Inside the campaign that got 800,000 people to learn guitar in quarantine

When the pandemic hit, Fender offered people stuck at home a free three-month subscription to its digital platform for online music lessons.

How a stock photo site increased the visibility of its LGBTQ+ content

How a stock photo site increased the visibility of its LGBTQ+ content

Pexels noticed when users searched for topics like “love,” the results were largely one-sided.

How Simmons pulled off the first brand debut on TikTok

How Simmons pulled off the first brand debut on TikTok

The mattress-in-a-box product is targeting Generation Z.

Here’s how long one woman stayed on Zoom to win a year's supply of Krispy Kreme

Here’s how long one woman stayed on Zoom to win a year's supply of Krispy Kreme

The brand launched a virtual grand opening to celebrate new products.