Campaign Case Studies
More than 500 apply to win wedding at an Aldi store
Aldi USA’s comms director Kate Kirkpatrick shares the inside story of the Happily Ever Aldi campaign.
Why Smartsheet gave its F1 advertising space to nonprofits
The Sponsor X campaign helped the brand raise awareness for causes it cares about.
Over 1,000 apply to paid gig to design the best beer journey across the US
The job was posted by RV membership program Harvest Hosts.
Agency gives staff day off on Blue Monday
Manchester PR agency JBH is giving its workforce the day off today to coincide with ‘Blue Monday’. It comes as other agencies offer schemes to help staff on what is billed as the ‘most miserable day of the year’.
Inside the National Abortion Federation’s #ItsYourCall campaign
The organization partnered with celebrities and creative agencies to reach abortion seekers.
How a food influencer’s chicken salad recipe helped WeightWatchers create its most popular TikTok video
A viral video of Nish Godfrey eating the meal led the weight loss brand to partner with the influencer.
Arby's Smoked Bourbon leads to 24% increase in rewards program sign ups
The bourbon sold out in less than two minutes.
How one organization is tackling underage drinking
Responsibility.org is targeting individuals and businesses that might illegally supply minors with alcohol.
Little Leaf Farms customer ‘tastemonials’ lead to 10% sales increase
Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign.
Boycott Qatar 'blackout' protest kicks off
A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.
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