Campaign Case Studies

DoubleTree gets customers to give others a #SweetWelcome

DoubleTree gets customers to give others a #SweetWelcome

The hotel chain has an ongoing mission to provide people with a warm welcome.

Charmin encourages fans to #EnjoytheGo with mobile bathroom service

Charmin encourages fans to #EnjoytheGo with mobile bathroom service

When you gotta go, you gotta go--even if there's not a bathroom available in New York City. That's the problem Charmin tried to solve with a recent campaign.

MillerCoors taps into '90s nostalgia for Zima relaunch

MillerCoors taps into '90s nostalgia for Zima relaunch

The campaign team wanted to use a celebrity seeding initiative with familiar '90s faces to help get the word out about the summer release of the product.

DKC on promoting Vietnam War documentary: 'We didn't want to dictate media coverage'

DKC on promoting Vietnam War documentary: 'We didn't want to dictate media coverage'

DKC began framing the campaign for the film four years prior to its September 17, 2017 debut.

Almond Board of California shows consumers how to crunch the afternoon crash

Almond Board of California shows consumers how to crunch the afternoon crash

Actress Anna Camp and celebrity fitness guru Jen Widerstrom helped the Almond Board encourage consumers to avoid the mid-afternoon crash with the help of a snack like almonds.

The inside story of Cricket Wireless' partnership with WWE

The inside story of Cricket Wireless' partnership with WWE

The campaign included public appearances from John Cena and other WWE stars.

Wholly Guacamole creates Guac Stops in five cities

Wholly Guacamole creates Guac Stops in five cities

The Guac Stop saw more than 260,000 event attendees and distributed 243,096 product samples across all cities visited.

Orange-fingered fans flock to fancy Cheetos restaurant

Orange-fingered fans flock to fancy Cheetos restaurant

Cheetos' restaurant, The Spotted Cheetah, had a waitlist 1,000 people long.

Game of Thrones inspires blowtorch brand to play with fire and ice

Game of Thrones inspires blowtorch brand to play with fire and ice

Bernzomatic used stop-motion technology to capture miniature ice sculptures modeled after the show's Iron Throne and infamous Army of the Dead.

Cracker Barrel chronicles couple's quest to visit all 645 of its locations

Cracker Barrel chronicles couple's quest to visit all 645 of its locations

The brand's corporate communications team first learned of Ray and Wilma Yoder's goal to visit every store in the fall of 2015.