Campaign Case Studies

How is it still a White Christmas?

How is it still a White Christmas?

Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's Alpesh Patel.

How IPG Dxtra is helping to raise an anti-racist generation

How IPG Dxtra is helping to raise an anti-racist generation

An inside look at the Dear White Parents campaign.

Inside the New York Public Library’s decision to eliminate fines

Inside the New York Public Library’s decision to eliminate fines

For a lot of users and families, the fines were prohibitive.

Five Campaigns We Liked in October: your winner revealed

Five Campaigns We Liked in October: your winner revealed

Find out the winner from PRWeek's selection of the best PR and comms campaigns in September – with more than 1,800 votes submitted.

Amid a chicken wing shortage, Wingstop turns to thighs

Amid a chicken wing shortage, Wingstop turns to thighs

The fast-food launched virtual brand Thighstop to introduce consumers to thighs’ deliciousness.

To appeal to kids this toy company is hiring one

To appeal to kids this toy company is hiring one

Toy-maker Schleich embarked on a national hunt for a child chief storytelling officer to help with its holiday campaign.

Inside Dunkin’s effort to bring joy to pediatric patients

Inside Dunkin’s effort to bring joy to pediatric patients

The chain launched an initiative that funds interactive gaming programs for kids in hospitals.

Inside Bojangles’ NYC chicken sandwich tour

Inside Bojangles’ NYC chicken sandwich tour

There are no Bojangles located within hundreds of miles of New York, so the chain brought the food to local media outlets.

How Lady Gaga’s Born This Way Foundation is encouraging people to be kind

How Lady Gaga’s Born This Way Foundation is encouraging people to be kind

The effort is part of a broader effort to improve young people’s mental health.

Tide inspires 16 NFL teams to #TurnToCold

Tide inspires 16 NFL teams to #TurnToCold

Tide’s latest campaign proves even the dirtiest uniforms can be cleaned with cold water.