Campaign Case Studies

Woman running with Degree logo and words "Not Done Yet Marathon" in upper left corner

Degree helps marathon runners with physical conditions to cross the finish line

The runners, who previously didn’t finish a race, were given a second chance to achieve their dreams.

Man standing on lawn

Why a Swedish island is celebrating one resident’s ‘really lousy lawn’

Gotland essentially ran a “competition for lazy people” to help solve an important issue.

Social media viral star "corn kid" Tariq holds a trophy while standing next to a costumed corn mascot

How one kid’s ‘pure love of corn’ led him to become South Dakota’s ‘corn-bassador’

South Dakota Department of Tourism’s Katlyn Svendsen shares how the state capitalized on the “Corn Kid” phenomenon.


Inside Sherri Shepherd’s cross-country move with Hertz and ‘Oprah-esque’ giveaways

Shepherd moved from Los Angeles to New York to host new show Sherri.

CereVe Cleanse Like a Derm kiosk with skincare professionals and dermatologist

CeraVe global TikTok Live event leads to increase in sales

The brand enlisted dermatologists and the skin influencers to give fans skincare advice.

Black and white photo of Jimmy McGill working at Cinnabon

6,000 people get free Cinnabon treat during Better Call Saul finale

Cinnabon offered fans a buy one, get one free for Cinnabon’s Center of the Roll.

Man wearing an almond suit holding a bowl of almonds flanked by Thor's two hammers on plinths

Almond Board of California and Thor show how almonds can be ‘weapons in wellness’

The Almond Board's Becky Jeffers shares how the partnership came about.

Tropicana tweet displaying Tropicana Crunch cereal bowl with bottle of orange juice

‘It might not be for everyone but could be for you’: Tropicana’s CMO dishes on cereal meant to be mixed with orange juice

Not everyone was a fan of the idea, but Anup Shah was OK with that.

Auntie Anne Cash App ad showing $5 bill with a pretzel image

Auntie Anne’s uses National Auntie day to help fans who need extra cash

In total, 45,000 people entered to win money and the brand gave out $30,000.

Welly first aid ad

How first aid brand Welly is celebrating ‘happy accidents’

The brand asked consumers to share stories of accidents that made them happy.