Campaign Case Studies

How Riot Games built buzz around the 2019 League of Legends World Championship

How Riot Games built buzz around the 2019 League of Legends World Championship

And why Louis Vuitton sponsored the event.

'We wanted to capture his reaction': How Ancestry told Tom Hanks he's related to Mister Rogers

'We wanted to capture his reaction': How Ancestry told Tom Hanks he's related to Mister Rogers

Of top concern was "ensuring brand messaging got included."

Why KFC decided to get into the dating game

Why KFC decided to get into the dating game

The inside story on the brand's dating simulator.

YouTubers MrBeast and Mark Rober raise millions to plant trees

YouTubers MrBeast and Mark Rober raise millions to plant trees

The influencers partnered with the Arbor Day Foundation for #TeamTrees.

How Dewar's Caribbean Smooth launch celebrated Scotribbean culture

How Dewar's Caribbean Smooth launch celebrated Scotribbean culture

Caribbean Smooth is an 8-year-old scotch aged in rum casks.

How Driscoll's capitalized on a millennial drinking trend

How Driscoll's capitalized on a millennial drinking trend

The berry company figured out how to insert itself "into the pop culture zeitgeist."

Why an all-female Delta crew flew 120 girls to NASA

Why an all-female Delta crew flew 120 girls to NASA

Inside Delta's initiative to close the gender gap in the aviation industry.

What happened when a tourism board held a mystery vacation contest

What happened when a tourism board held a mystery vacation contest

Ads for an unnamed destination recently appeared in the Washington, DC-area.

Whoops: Mobile carrier Visible's billboards include typo

Whoops: Mobile carrier Visible's billboards include typo

The spelling error was actually a stunt.

New government campaign offers glimpse of climate change future

New government campaign offers glimpse of climate change future

Smart Energy GB, the UK Government-backed campaign, is partnering with the National Trust to shine a light on the impact of climate change.