Campaign Case Studies

We're Safety Now Haven't We album cover

Why the Consumer Product Safety Commission dropped a music album

The album’s tracks encourage teens and young adults to take safety measures.

Woman riding on giant Cheetos ride

Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why

The brand wanted to connect with its “courageous, thrill-seeking fans.”

Many people walk around an indoor Stanley popup display

How Stanley is using pop-ups to reach consumers

The food and drinkware brand held its latest pop-up event at Venice Beach.

Person pressing giant esc button sculpture

Why WellingtonNZ planted a giant ‘Esc’ button in New York City

The key appeared at Big Screen Plaza, an outdoor space in Manhattan, last month.

Three men holding Eric Emanuel branded bags

Inside fashion designer Eric Emanuel’s collaboration with the American Red Cross

The nonprofit wants to reach young people to foster a new generation of blood donors.

Image from Allianz's World Cup campaign

Like kicking a square ball: Allianz highlights the challenges facing female athletes

That symbolism was the key to Allianz’s World Cup-tied campaign.

Sour Patch Kids candies in band uniforms

Sour Patch Kids gets creative with HBCU marching bands

The candy brand wants to empower students who are the next generation of changemakers.

People eating at table

Sara Lee Bread offers hungry families Table of Love

The brand is trying to connect with moms by ensuring that their families have enough to eat.

Mario-branded Oreo cookie next to Super Mario

Inside Super Mario’s partnership with Oreo

The campaign team saw “strong parallels” between what both brands offer to their fans.

CSAA Insurance Group's boy band

Why an insurance company created a boy band supergroup

The group, Boys No More, includes stars from popular ‘90s bands.