The quick service restaurant franchise wanted to make a splash to promote its new catering platform.
The Y's ad featured neighborhoods with nearly identical zip codes yet dramatically different socioeconomic realities.
P&G's Sarah Pasquinucci on why the diaper brand's Super Bowl ad strategy didn't include a TV spot.
On social media, the campaign generated 95,500 likes and nearly 2,000 comments.
The discount shoe retailer made a case for itself as a place to go for affordability and fashion.
McDonald's comms head Robert Gibbs on how the chain created a global pop culture phenomenon.
The diner, used as a tool to promote the show, served more than 11,000 people.
Library sign-ups were up 32% compared to the same day last year, thanks to the clever campaign.
...and helped one newborn pay for college.
After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative.