Campaign Case Studies

Showcase: PR campaign shines light on National Lottery-funded projects

Showcase: PR campaign shines light on National Lottery-funded projects

Munch PR helped improve people's perceptions of the National Lottery across the North East with a targeted campaign that highlighted investment in the region worth £20m.

Watch: 45ft mural marks re-launch of classic comedy Dad's Army

Watch: 45ft mural marks re-launch of classic comedy Dad's Army

UKTV has unveiled a 1940s-style army recruitment campaign to celebrate the release of Dad's Army: The Lost Episodes on TV channel Gold.

Watch: Tiny poem on a pill highlights precision of fight against cancer

Watch: Tiny poem on a pill highlights precision of fight against cancer

Poet Laureate Simon Armitage (pictured) has written a poem micro-engraved onto a cancer pill to symbolise the work of a London-based research centre.

Not so cheesy: House Wine & Cheez-It box sells out in one hour

Not so cheesy: House Wine & Cheez-It box sells out in one hour

The cheese and wine brands partnered to create the perfect summer pairing.

What happened when T-Mobile and Taco Bell birthed T-MoBell

What happened when T-Mobile and Taco Bell birthed T-MoBell

The inside story on one of this year's most unexpected brand mash-ups.

Edinburgh Fringe denies it banned women's health brand from campaigning at Festival

Edinburgh Fringe denies it banned women's health brand from campaigning at Festival

A row has broken out between Edinburgh Fringe Festival and women's health brand Elvie after the latter accused the Festival of banning its awareness campaign that includes a 19-ft, vagina-shaped blimp.

Watch: Honor smartphone launch challenges youth behaviour stereotypes

Watch: Honor smartphone launch challenges youth behaviour stereotypes

Mobile tech brand Honor has launched its new smartphone with a two-part mural and campaign that shines a light on negative perceptions of youth smartphone usage.

How the California Milk Processor Board is making milk cool again

How the California Milk Processor Board is making milk cool again

Inside the board's nine-day skate park pop-up.

Cleaning brand launches new partnership to tackle gender stereotypes

Cleaning brand launches new partnership to tackle gender stereotypes

Eco-friendly cleaning brand method has vowed to challenge "tired stereotypes" in the industry and is funding a national LGBT charity's entire volunteering programme.

How the royal baby helped one hospital generate attention for National Nurses Week

How the royal baby helped one hospital generate attention for National Nurses Week

Sutter Health held its own "crowning ceremony."