Campaign Case Studies

Phone on bed of lettuce leaves

Little Leaf Farms customer ‘tastemonials’ lead to 10% sales increase

Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign.

Dortmund fans display banners demanding a boycott of the 2022 FIFA World Cup in Qatar during the German first division Bundesliga football match (Ina Fassbender/Getty Images)

Boycott Qatar 'blackout' protest kicks off

A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.

Woman standing on a beach in Puerto Rico

Discover Puerto Rico shares what it truly means to ‘Live Boricua’

The campaign’s “people-centric themes” are drawing consumers, says CMO Leah Chandler.

‘It’s just a bit too safe’ – PRWeek Xmas panel: John Lewis, Tesco, McDonald’s, Aldi, Lidl, Argos

PRWeek UK has assembled a team of creative comms experts to critique some of this year’s major festive campaigns.

John Lewis Christmas campaign centres on 'overlooked' type of family

John Lewis' much-anticipated Christmas campaign, which launches today, is themed around the retailer's commitment to help young people in the care system.

(Taylor Herring/Flickr)

#BringBackBounty: Celebrations launches next stage of Christmas campaign

Just days after Mars Wrigley UK announced its Bounty-less Celebrations tub, a new Christmas story starts to unfold as Bounty finds friendship in a new seasonal spot from Celebrations.

Two ceramic coffee mugs with abstract illustrations of women of color

How Nespresso is supporting worthy causes nominated by employees

The company has helped provide shelter to homeless LGBTQ+ youth and aided underrepresented students with their college journey.

blood donation lottie london

Makeup brand inspires fans to donate blood

Inside Lottie London’s Blood for Beauty campaign.

Kanye West

Is this the end for celebrity influencers?

The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.

Roblox character in invisalign branded virtual environment

Invisalign uses Roblox to highlight advantages of aligners over braces

The brand is using the metaverse to 'demystify’ the orthodontist’s office.