Campaign Case Studies

How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

The director used the event to promote his new gin

How Marc Jacobs launched a fragrance in the middle of a pandemic

How Marc Jacobs launched a fragrance in the middle of a pandemic

The company was able to make the experience interactive and personal.

Arby’s virtual marathon attracts new customers

Arby’s virtual marathon attracts new customers

The Greek Gyro Games were “absurdly long,” taking more than two hours to complete.

What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges

What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges

The Texas Department of State Health Services shared how it turned the campaign into a success.

United Airlines teases new flight paths with clue-filled video

United Airlines teases new flight paths with clue-filled video

The airline released the video a day before it announced seven new international routes.

Fauci’s star power shines at National Geographic virtual event

Fauci’s star power shines at National Geographic virtual event

“Talent is key with these virtual events,” said Eva Ross, an SVP at DKC.

Why cryptic billboards popped up in Michigan and Minnesota

Why cryptic billboards popped up in Michigan and Minnesota

The campaign’s founder revealed why he was inspired by George Floyd’s death.

Movies and microinfluencers increase Häagen-Dazs Amazon sales

Movies and microinfluencers increase Häagen-Dazs Amazon sales

The ice cream brand found a creative way to get consumers’ attention during quarantine.

AT&T passes the microphone to employees for BLM campaign

AT&T passes the microphone to employees for BLM campaign

AT&T’s social media director felt it was important to hear from Black workers, not executives.

Why a food company threw a virtual film festival

Why a food company threw a virtual film festival

Hormel Foods released six original short films amid the pandemic.