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Campaign Case Studies
Elephant wanted to put Blockbuster back on the map. And then COVID-19 happened
How the creative agency quickly pivoted its plans with the world’s last Blockbuster.
Why Instagram’s Stay Home sticker inspired United Way’s No Home campaign
The nonprofit wanted to put a spotlight on homelessness amid the pandemic.
How one company helped people in lockdown to ‘stay home and skill up’
Pluralsight wanted people to use the time to do “more than just a puzzle.”
#TakeOutHate: Inside an MSG maker’s campaign to support Asian restaurants
…with help from celebrities Margaret Cho, Jenny Yang and Harry Shum Jr.
Def Comedy Jam organizes live COVID-19 relief special in ‘under a week’
The three-hour event was hosted by Cedric the Entertainer.
‘It was the most complex effort I’ve witnessed in my career’: Inside One World: Together at Home's star-studded special
Global Citizen quickly pulled the event together.
‘She used her massive community to do good’: Inside Charli D’Amelio’s #DistanceDance
P&G teamed up with the TikTok star to encourage young people to act responsibly.
How the Entertainment Software Association is promoting the positive power of video games
Speaking with players across the country, the ESA made some discoveries.
Pictures of messages on bananas popped up on social media last month. Here’s why
No, people hadn’t gone completely bananas.
Steak-umm’s Twitter following doubled in a month – all because of a rant
Traffic to the frozen meat brand’s website also increased by 463%.