CMO Dave Skena on how the brand decided to bring joy to Americans.
The organization made sure its Black Friday content wasn’t tone deaf.
Die Hard came back to help sell DieHard batteries.
The film “builds personality and expression through a story,” said Motorola’s NA marketing lead.
The nonprofit far exceeded its goal to register more than 250,000 new poll workers.
The film, by Mars Petcare's Temptations, purrfectly sums up a feline’s worst fear: cucumbers.
Carvel went big for Kelly Ripa’s 50th birthday.
The hot dog maker shared the strategy, tactics and results of its campaign.
A large part of the initiative was making carbon emissions tangible to consumers.
The director used the event to promote his new gin