Campaign Case Studies

Schlotzsky's breaks Guinness World Record with paint-by-numbers mural

Schlotzsky's breaks Guinness World Record with paint-by-numbers mural

The record-breaking attempt was part of the restaurant chain's 46th birthday campaign.

Peeps invites Prince Harry to try his first toasted marshmallow

Peeps invites Prince Harry to try his first toasted marshmallow

Prince Harry and Meghan Markle were sent golden tickets to tour a Peeps factory.

Callaway tees up unlikely pairing to showcase brand in new docu-series

Callaway tees up unlikely pairing to showcase brand in new docu-series

Hurricane Harvey caused some production challenges for the three-part series, which stars a former NFL star and a rapper.

DoubleTree gets customers to give others a #SweetWelcome

DoubleTree gets customers to give others a #SweetWelcome

The hotel chain has an ongoing mission to provide people with a warm welcome.

Charmin encourages fans to #EnjoytheGo with mobile bathroom service

Charmin encourages fans to #EnjoytheGo with mobile bathroom service

When you gotta go, you gotta go--even if there's not a bathroom available in New York City. That's the problem Charmin tried to solve with a recent campaign.

MillerCoors taps into '90s nostalgia for Zima relaunch

MillerCoors taps into '90s nostalgia for Zima relaunch

The campaign team wanted to use a celebrity seeding initiative with familiar '90s faces to help get the word out about the summer release of the product.

DKC on promoting Vietnam War documentary: 'We didn't want to dictate media coverage'

DKC on promoting Vietnam War documentary: 'We didn't want to dictate media coverage'

DKC began framing the campaign for the film four years prior to its September 17, 2017 debut.

Almond Board of California shows consumers how to crunch the afternoon crash

Almond Board of California shows consumers how to crunch the afternoon crash

Actress Anna Camp and celebrity fitness guru Jen Widerstrom helped the Almond Board encourage consumers to avoid the mid-afternoon crash with the help of a snack like almonds.

The inside story of Cricket Wireless' partnership with WWE

The inside story of Cricket Wireless' partnership with WWE

The campaign included public appearances from John Cena and other WWE stars.

Wholly Guacamole creates Guac Stops in five cities

Wholly Guacamole creates Guac Stops in five cities

The Guac Stop saw more than 260,000 event attendees and distributed 243,096 product samples across all cities visited.