The company’s campaign revealed what people really thought of its new cookies & cream ice cream.
The campaign brought a 60% increase in traffic to SunChips’ website.
The fast-food chain released a meal inspired by the K-pop sensation.
Mars Petcare’s VP of marketing shares the strategy, tactics and results from Cesar’s Bestie Bowls campaign.
Alpha Foods took charge when it noticed rising chicken prices.
The organization chose influencers based on whether their followers buy eggs.
This year, the brand celebrated LGBTQ+ artists.
“A little kindness can make a big impact on someone,” said Verizon PR manager Andrew Testa.
The brand is spotlighting the world outside kids’ screens.
The campaign’s main message to consumers was, “Having colored hair doesn’t make you unprofessional.”