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Campaign Case Studies
How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.
The director used the event to promote his new gin
How Marc Jacobs launched a fragrance in the middle of a pandemic
The company was able to make the experience interactive and personal.
Arby’s virtual marathon attracts new customers
The Greek Gyro Games were “absurdly long,” taking more than two hours to complete.
What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges
The Texas Department of State Health Services shared how it turned the campaign into a success.
United Airlines teases new flight paths with clue-filled video
The airline released the video a day before it announced seven new international routes.
Fauci’s star power shines at National Geographic virtual event
“Talent is key with these virtual events,” said Eva Ross, an SVP at DKC.
Why cryptic billboards popped up in Michigan and Minnesota
The campaign’s founder revealed why he was inspired by George Floyd’s death.
Movies and microinfluencers increase Häagen-Dazs Amazon sales
The ice cream brand found a creative way to get consumers’ attention during quarantine.
AT&T passes the microphone to employees for BLM campaign
AT&T’s social media director felt it was important to hear from Black workers, not executives.
Why a food company threw a virtual film festival
Hormel Foods released six original short films amid the pandemic.