Campaign Case Studies

Returning Los Cabos from a place where bodies are 'hung over bridges' to a beachside paradise

Returning Los Cabos from a place where bodies are 'hung over bridges' to a beachside paradise

After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative.

Why 700 receiving blankets were laid out on the National Mall

Why 700 receiving blankets were laid out on the National Mall

March of Dimes wanted to make America's dangerously high maternal death rate visible across the country.

Inside a beer company's campaign to make Election Day a federal holiday

Inside a beer company's campaign to make Election Day a federal holiday

Blue Point Brewing Company's Voters' Day Off campaign generated more than 136,850 signatures on Change.org.

How a candy converter made Reese's 'the GOAT of Halloween'

How a candy converter made Reese's 'the GOAT of Halloween'

The campaign generated more than 1,300 media placements in the three days leading up to Halloween.

Baseball, peanuts, and...crickets? Inside the Terminix Tasties campaign

Baseball, peanuts, and...crickets? Inside the Terminix Tasties campaign

The pest control company got locals' attention when it gave away barbecued bugs at minor league baseball games.

How Lego used VidCon to drive awareness to its YouTube show Rebrickulous

How Lego used VidCon to drive awareness to its YouTube show Rebrickulous

Lego collaborated with influencers to show how it connects people.

Domino's Paving for Pizza campaign proves 'people are very passionate about potholes'

Domino's Paving for Pizza campaign proves 'people are very passionate about potholes'

The pizza chain's effort was so successful that it has decided to launch a second phase of the campaign.

'Modern moms don't brag about their kids like they used to': Inside Fruit of the Loom's Pillows for Posterity campaign

'Modern moms don't brag about their kids like they used to': Inside Fruit of the Loom's Pillows for Posterity campaign

Here's what happened when the underwear brand ran a contest for parents to have their kids' funniest quotes featured on pillows.

Dog-walking app Wag! scoops up social engagement, media coverage with pet-friendly ice cream tour

Dog-walking app Wag! scoops up social engagement, media coverage with pet-friendly ice cream tour

The Wag! Cool Treats City Tour landed the brand 60 unique media placements.

How Taco Bell used a 25-year-old movie reference to enthrall fans at San Diego Comic-Con

How Taco Bell used a 25-year-old movie reference to enthrall fans at San Diego Comic-Con

The 'Demolition Man' Taco Bell recreation garnered 900 media placements and five-hour wait times.