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Campaign Case Studies
Why the Consumer Product Safety Commission dropped a music album
The album’s tracks encourage teens and young adults to take safety measures.
Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why
The brand wanted to connect with its “courageous, thrill-seeking fans.”
How Stanley is using pop-ups to reach consumers
The food and drinkware brand held its latest pop-up event at Venice Beach.
Why WellingtonNZ planted a giant ‘Esc’ button in New York City
The key appeared at Big Screen Plaza, an outdoor space in Manhattan, last month.
Inside fashion designer Eric Emanuel’s collaboration with the American Red Cross
The nonprofit wants to reach young people to foster a new generation of blood donors.
Like kicking a square ball: Allianz highlights the challenges facing female athletes
That symbolism was the key to Allianz’s World Cup-tied campaign.
Sour Patch Kids gets creative with HBCU marching bands
The candy brand wants to empower students who are the next generation of changemakers.
Sara Lee Bread offers hungry families Table of Love
The brand is trying to connect with moms by ensuring that their families have enough to eat.
Inside Super Mario’s partnership with Oreo
The campaign team saw “strong parallels” between what both brands offer to their fans.
Why an insurance company created a boy band supergroup
The group, Boys No More, includes stars from popular ‘90s bands.
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