Campaign Case Studies
Little Leaf Farms customer ‘tastemonials’ lead to 10% sales increase
Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign.
Boycott Qatar 'blackout' protest kicks off
A global social media campaign has launched to boycott the World Cup's quarter-final, which coincides with International Human Rights Day.
Discover Puerto Rico shares what it truly means to ‘Live Boricua’
The campaign’s “people-centric themes” are drawing consumers, says CMO Leah Chandler.
‘It’s just a bit too safe’ – PRWeek Xmas panel: John Lewis, Tesco, McDonald’s, Aldi, Lidl, Argos
PRWeek UK has assembled a team of creative comms experts to critique some of this year’s major festive campaigns.
John Lewis Christmas campaign centres on 'overlooked' type of family
John Lewis' much-anticipated Christmas campaign, which launches today, is themed around the retailer's commitment to help young people in the care system.
#BringBackBounty: Celebrations launches next stage of Christmas campaign
Just days after Mars Wrigley UK announced its Bounty-less Celebrations tub, a new Christmas story starts to unfold as Bounty finds friendship in a new seasonal spot from Celebrations.
How Nespresso is supporting worthy causes nominated by employees
The company has helped provide shelter to homeless LGBTQ+ youth and aided underrepresented students with their college journey.
Makeup brand inspires fans to donate blood
Inside Lottie London’s Blood for Beauty campaign.
Is this the end for celebrity influencers?
The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.
Invisalign uses Roblox to highlight advantages of aligners over braces
The brand is using the metaverse to 'demystify’ the orthodontist’s office.
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