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Campaign Case Studies
Showcase: PR campaign shines light on National Lottery-funded projects
Munch PR helped improve people's perceptions of the National Lottery across the North East with a targeted campaign that highlighted investment in the region worth £20m.
Watch: 45ft mural marks re-launch of classic comedy Dad's Army
UKTV has unveiled a 1940s-style army recruitment campaign to celebrate the release of Dad's Army: The Lost Episodes on TV channel Gold.
Watch: Tiny poem on a pill highlights precision of fight against cancer
Poet Laureate Simon Armitage (pictured) has written a poem micro-engraved onto a cancer pill to symbolise the work of a London-based research centre.
Not so cheesy: House Wine & Cheez-It box sells out in one hour
The cheese and wine brands partnered to create the perfect summer pairing.
What happened when T-Mobile and Taco Bell birthed T-MoBell
The inside story on one of this year's most unexpected brand mash-ups.
Edinburgh Fringe denies it banned women's health brand from campaigning at Festival
A row has broken out between Edinburgh Fringe Festival and women's health brand Elvie after the latter accused the Festival of banning its awareness campaign that includes a 19-ft, vagina-shaped blimp.
Watch: Honor smartphone launch challenges youth behaviour stereotypes
Mobile tech brand Honor has launched its new smartphone with a two-part mural and campaign that shines a light on negative perceptions of youth smartphone usage.
How the California Milk Processor Board is making milk cool again
Inside the board's nine-day skate park pop-up.
Cleaning brand launches new partnership to tackle gender stereotypes
Eco-friendly cleaning brand method has vowed to challenge "tired stereotypes" in the industry and is funding a national LGBT charity's entire volunteering programme.
How the royal baby helped one hospital generate attention for National Nurses Week
Sutter Health held its own "crowning ceremony."