Campaign Case Studies
Breyers Cookie Coverage: How many consumers actually filed cookie claims?
The company’s campaign revealed what people really thought of its new cookies & cream ice cream.
SunChips encourages consumers to ‘be your own wave’
The campaign brought a 60% increase in traffic to SunChips’ website.
McDonald’s social listening tools couldn’t keep up with BTS Meal chatter
The fast-food chain released a meal inspired by the K-pop sensation.
Cesar woos millennial pet parents with matching meals
Mars Petcare’s VP of marketing shares the strategy, tactics and results from Cesar’s Bestie Bowls campaign.
How a plant-based protein brand cashed in on ‘chickenflation’
Alpha Foods took charge when it noticed rising chicken prices.
How the American Egg Board helped millennials find new ways to use eggs
The organization chose influencers based on whether their followers buy eggs.
How Skittles took its usual Pride Month campaign one step further
This year, the brand celebrated LGBTQ+ artists.
Verizon inspires 9,400 people to pledge to commit an act of kindness
“A little kindness can make a big impact on someone,” said Verizon PR manager Andrew Testa.
Why Claritin is campaigning to get children outside
The brand is spotlighting the world outside kids’ screens.
The inside story on how a viral TikTok video inspired a Sally Beauty campaign
The campaign’s main message to consumers was, “Having colored hair doesn’t make you unprofessional.”