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Campaign Case Studies
Summer Infant creates squad of pregnant superheroes based on real-life moms
The campaign kicked off on National Superhero Day and culminated on Mother's Day.
Getty Images uses iconic watermark to make statement on World Water Day
Watermarks for Water supported a goal of ensuring access to water and sanitation for all.
Coca-Cola gets musical with #FanFeat campaign in Brazil
The campaign brought musical influencers together in a way that drove social engagement similar to a crowdfunding campaign
80,000 people tune in to watch DiGiorno cook a pizza live on Periscope
The brand held a live bake-off against a pizza delivery app.
BET's Museum of Meme 'heralds the African-American experience online'
The campaign team behind the museum discussed how it helped to build hype for the BET Social Media Awards.
Museum of Natural Hysteria celebrates Bridezillas' return
Some of the interactive experiences at the museum included a faux diamond bath and a punching bag that reads stress levels.
Philadelphia company uses billboards in Cleveland to draw LeBron James to 76ers
The movie Three Billboards Outside Ebbing, Missouri, inspired Power Home Remodeling to use billboards to get James' attention.
How Le Specs turned its Last Lolita sunglasses into a must-have fashion item
And how its product landed on the noses of Cardi B, Lady Gaga, Rihanna, Gigi Hadid, Yoko Ono, and Kate Upton.
How bed-in-a-box brand Tulo broke through in a competitive market
The inside story on Tulo's launch campaign and how it exceeded parent Mattress Firm's sales goals.
Film from Brazilian bank Itau encourages positive action to improve future
The inside story on how the bank's brand film garnered more than 571 million views on a limited budget.