Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's Alpesh Patel.
An inside look at the Dear White Parents campaign.
For a lot of users and families, the fines were prohibitive.
Find out the winner from PRWeek's selection of the best PR and comms campaigns in September – with more than 1,800 votes submitted.
The fast-food launched virtual brand Thighstop to introduce consumers to thighs’ deliciousness.
Toy-maker Schleich embarked on a national hunt for a child chief storytelling officer to help with its holiday campaign.
The chain launched an initiative that funds interactive gaming programs for kids in hospitals.
There are no Bojangles located within hundreds of miles of New York, so the chain brought the food to local media outlets.
The effort is part of a broader effort to improve young people’s mental health.
Tide’s latest campaign proves even the dirtiest uniforms can be cleaned with cold water.