Campaign Case Studies

Watch: The first rule of Pillow Fight Club is...

Watch: The first rule of Pillow Fight Club is...

UK hotel chain Premier Inn is organising a series of events inspired by a cult movie to promote the launch of its new pillows and recycle the old ones.

Inside 'Moments of Joy': Documentary shows how a robotic duck helps kids with cancer

Inside 'Moments of Joy': Documentary shows how a robotic duck helps kids with cancer

Aflac partnered with Chispa House to create the film.

Eggcellent reach: Happy Egg Company harnesses the power of the internet's most famous egg

Eggcellent reach: Happy Egg Company harnesses the power of the internet's most famous egg

The U.K. brand partnered with the eggfluencer to reach U.S. consumers.

Watch: Downton Abbey helps 'Swap The Mop' secure national coverage

Watch: Downton Abbey helps 'Swap The Mop' secure national coverage

A partnership with the period drama helped launch cleaning brand Kärcher's new cordless floorcare range with a call-to-action campaign that reached out to new audiences.

Watch: Youngsters create 'We are lonely, but not alone' campaign

Watch: Youngsters create 'We are lonely, but not alone' campaign

A campaign created by young people is encouraging everyone to wear yellow socks to show they care about youth loneliness.

Why 'Parent Win Stations' popped up in Chicago and New York

Why 'Parent Win Stations' popped up in Chicago and New York

Case study of Red Baron's attempt to help parents with back-to-school season.

Watch: Global Climate Strike launches with multi-platform campaign

Watch: Global Climate Strike launches with multi-platform campaign

A multi-platform campaign has been launched by PR firm Futerra in support of the Global Climate Strike next week.

'We had to get ahead of skeptics thinking this was a joke': The inside story on Arby's Marrot

'We had to get ahead of skeptics thinking this was a joke': The inside story on Arby's Marrot

The chain's meat-based "carrot" will eventually be available for purchase.

#MrGrumbles - Festive feline fame awaits star of new Asda Christmas campaign

#MrGrumbles - Festive feline fame awaits star of new Asda Christmas campaign

A cat casting by British supermarket Asda has seen thousands of cat owners contact the retailer for a chance to star in its new Christmas advert.

Name change at YO! restaurant brand sparks social media campaign

Name change at YO! restaurant brand sparks social media campaign

Japanese restaurant brand YO! has rebranded one of its sites to highlight the scale of choice on its menu.