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Campaign Case Studies
CVS boosts beauty sales by discouraging airbrushing
The retail chain saw results after recognizing its customers were seeking more authentic messaging.
Campaign to change visibility on hidden disabilities launches
A campaign is calling for companies to install new signs on disabled toilets to explain that not all disabilities are visible.
'Men's reactions were staggering': Why a nut brand took on equal pay
The gender pay gap...and nuts?
Why Poo-Pourri made a 2-year-old April Fools' Day prank a reality
Apparently, people really want their bathrooms to smell like tacos.
The inside story: Why Del Taco made French fry-scented soap
The idea started as fry-scented dryer sheets.
What happened when Hidden Valley Ranch went big (literally) for National Ranch Day
A case study of the brand's Bring Your Own Container campaign.
ADT's LifeSaver program serves up heartwarming stories to local press on a 'silver platter'
The inside story on ADT's eight-year effort to drum up local media interest and boost employee morale.
Arby's opens the lid on sandwich-themed subscription box results
Arby's CMO Jim Taylor dishes on what happened when the restaurant chain jumped on the subscription box trend.
'The infamous shoot wasn't even necessary': Inside Shutterstock's spoof of Fyre Festival's promo video
Within a week, Shutterstock's parody video was viewed more than 2 million times.
Case study: What happened when Cards Against Humanity trolled Black Friday
The NSFW party game offered up some of the craziest deals in a holiday known for them.