Campaign Case Studies
Inside Dunkin’s effort to bring joy to pediatric patients
The chain launched an initiative that funds interactive gaming programs for kids in hospitals.
Inside Bojangles’ NYC chicken sandwich tour
There are no Bojangles located within hundreds of miles of New York, so the chain brought the food to local media outlets.
How Lady Gaga’s Born This Way Foundation is encouraging people to be kind
The effort is part of a broader effort to improve young people’s mental health.
Tide inspires 16 NFL teams to #TurnToCold
Tide’s latest campaign proves even the dirtiest uniforms can be cleaned with cold water.
Breyers Cookie Coverage: How many consumers actually filed cookie claims?
The company’s campaign revealed what people really thought of its new cookies & cream ice cream.
SunChips encourages consumers to ‘be your own wave’
The campaign brought a 60% increase in traffic to SunChips’ website.
McDonald’s social listening tools couldn’t keep up with BTS Meal chatter
The fast-food chain released a meal inspired by the K-pop sensation.
Cesar woos millennial pet parents with matching meals
Mars Petcare’s VP of marketing shares the strategy, tactics and results from Cesar’s Bestie Bowls campaign.
How a plant-based protein brand cashed in on ‘chickenflation’
Alpha Foods took charge when it noticed rising chicken prices.
How the American Egg Board helped millennials find new ways to use eggs
The organization chose influencers based on whether their followers buy eggs.