Campaign Case Studies

Why HBO threw an 'over-the-top drag extravaganza' to celebrate the return of 'Big Little Lies'

Why HBO threw an 'over-the-top drag extravaganza' to celebrate the return of 'Big Little Lies'

The show is a hit with LGBTQ viewers.

Denny's recreation of viral video also goes viral

Denny's recreation of viral video also goes viral

Inside Denny's Father's Day campaign.

Watch: Body positive campaign says 'all bodies are beach ready'

Watch: Body positive campaign says 'all bodies are beach ready'

Busting the myth of 'beach body readiness' is the focus of a new campaign for an online travel agent.

Not so strange: Why a Stranger Things star helped teens prepare for prom

Not so strange: Why a Stranger Things star helped teens prepare for prom

The case study for Axe's #AXEpressYourself campaign.

How National Hotel Slipper Day became a holiday

How National Hotel Slipper Day became a holiday

We can thank Hotels.com...and Justin Bieber.

Watch: Amstel's garden fence pub campaign aims to bring people together

Watch: Amstel's garden fence pub campaign aims to bring people together

The brand director at Amstel tells PRWeek the Dutch brewing company needs to "walk the walk more" as it launched its latest campaign.

K-Y tackles topics 'no one talks about enough' with docuseries

K-Y tackles topics 'no one talks about enough' with docuseries

The lubricant brand's series on women's sexual health has been viewed 120,000 times.

Watch: Huge city-wide relay launches Cricket World Cup in Cardiff

Watch: Huge city-wide relay launches Cricket World Cup in Cardiff

The Mallory Group delivered a campaign to bowl over cricket fans as they descended on the Welsh capital for the Cricket World Cup.

Whisky maker launches new collection with storytelling campaign

Whisky maker launches new collection with storytelling campaign

The Balvenie Stories are a new collection of single malt whiskies created at The Balvenie Distillery in Scotland that aim to celebrate storytelling.

Case Study: Paddy Power uses Russia's football team to spread message of love equality

Case Study: Paddy Power uses Russia's football team to spread message of love equality

A campaign to highlight Russian attitudes towards the country's LGBT+ community made 'accidental allies' of the Russian football team as they hosted the 2018 World Cup.