PRWeek Special Report
Each city has a unique voice, each market complex issues. PRWeek takes an in-depth look at what it takes to lead and succeed on the West Coast communications scene.
The city's entertainment scene dictates the PR agenda, which means communications practitioners have to be well-rounded to shine brightly in other sectors.
Small and boutique agencies, armed with staffers possessing local expertise, often trump large firms in LA.
Leveraging a mix of new and traditional industries, the region is keen to show it has finally grown up.
Tech-enabled companies spark boom period, but big players lament the dearth of top comms talent.
Despite a thriving comms scene, the city is at risk of losing its cosmopolitan feel due to soaring house prices.
Ambitious revitalization project set to shake up the city's public affairs sector.
Those hardened New York pros who think true PR can only take place in the Big Apple might be surprised by the range of opportunities on offer out West.