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PRWeek Special Report
California
Each city has a unique voice, each market complex issues. PRWeek takes an in-depth look at what it takes to lead and succeed on the West Coast communications scene.
Hollywood's stars loom large over PR industry in Los Angeles
The city's entertainment scene dictates the PR agenda, which means communications practitioners have to be well-rounded to shine brightly in other sectors.
David challenges Goliath for LA's top PR accounts
Small and boutique agencies, armed with staffers possessing local expertise, often trump large firms in LA.
Booming sectors help San Diego shed its little sibling image
Leveraging a mix of new and traditional industries, the region is keen to show it has finally grown up.
New generation of disrupters breathes fresh life into Silicon Valley
Tech-enabled companies spark boom period, but big players lament the dearth of top comms talent.
PR pros strive to help San Francisco keep its heart
Despite a thriving comms scene, the city is at risk of losing its cosmopolitan feel due to soaring house prices.
Sacramento: A government city ready for its own brand
Ambitious revitalization project set to shake up the city's public affairs sector.
West Coast offers opportunities that may surprise many PR pros
Those hardened New York pros who think true PR can only take place in the Big Apple might be surprised by the range of opportunities on offer out West.
