Frank Washkuch is news editor of PRWeek US. Each week he shares his take on the 2016 presidential election as well as the biggest trends in political communications.
Contact Frank at firstname.lastname@example.org.
Apologizing for public gaffes with self-effacing humor can work wonders
We can all use some fun from brands.
Everything is political in 2017-and will be in 2018, too. Just ask Keurig.
A growing number of business and PR executives are embracing Facebook as a thought leadership platform. The question isn't so much "why?" but "why not?"
Companies aren't going to stop expressing their points of view on social issues. Nor should they. The latest case in point is in North Carolina.
Faced with the biggest tragedy in its history, Uber passed the test.
The state's Joint Ethics Commission passed a measure that would redefine PR pros as lobbyists this week. It might be well intentioned, but it's unrealistic and unenforceable.
Super Bowl 50's campaigns are going to be more fun for the viewer than ever before - as long as they avoid another 'dead kid' ad.
Brands of all shapes have embraced content creation full throttle. But it's old hat for political campaigns.
The gossip website said this week that it's turning its gaze to politics. It should stay true to its roots to make an impact.
The second Democratic presidential debate on Saturday night is a great opportunity for the social platform to demonstrate how it will integrate itself into live events.
The cat-friendly website is again setting a media trend, but this time with native advertising promoting political candidates.
A self-critique on the pre- and post-debate landscape in the still-crowded race for the Republican nomination.
With so many candidates on stage, here's how to focus on what matters - especially if you're flipping back-and-forth between the debate and the World Series.
Hillary's great 10 days: Debate prep (and a dwindling field) put the Democratic frontrunner back on track
Bumbling congressional critics and campaign realities played a big role, but smart communications prep was critical in Hillary Clinton's campaign reestablishing control over the past two weeks.
Experts say Hillary Clinton's strong debate performance was a wet blanket for a potential Biden candidacy. One of his closest advisers says don't bet on it.
With two debates down for the Republican candidates, the Democrats finally take the stage on Tuesday.
It wasn't the interview the media wanted, but the Democratic frontrunner's chat with the 'Girls' star has a definite purpose.
Trump led in terms of social media buzz generated, but early indicators say that's not a good thing.
Will anyone running for president in 2016 step up to be the "first Millennial president?" I'm not optimistic.