Brand Films

The PR Week 10.20.2017: Jules Daly and Greg Hahn at the NAB Show

The PR Week 10.20.2017: Jules Daly and Greg Hahn at the NAB Show

RSA Films' Jules Daly and BBDO's Greg Hahn join PRWeek editor-in-chief Steve Barrett on location at the National Association of Broadcasters conference to talk brand film and the launch of the Brand Film Festival 2018.

Brand Film Festival 2018 open for submissions

Brand Film Festival 2018 open for submissions

CAA Marketing's Jae Goodman is chair of judges for the 2018 edition of the event.

Don't blame brand films for killing commercials

Don't blame brand films for killing commercials

Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.

Watch: The World's Biggest Asshole filmmakers at Cannes Lions

Watch: The World's Biggest Asshole filmmakers at Cannes Lions

PRWeek chats with filmmakers Josh Gordon and Will Speck at the Cannes Lions International Festival of Creativity.

Risk-taking: The theme of the best brand films, long and short

Risk-taking: The theme of the best brand films, long and short

Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.

Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

'Of course it is the future:' Oscar winner Armando Bo on branded content

'Of course it is the future:' Oscar winner Armando Bo on branded content

Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.

Film is the form for effective brand storytelling

Film is the form for effective brand storytelling

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

What's your favorite brand film of the past year?

What's your favorite brand film of the past year?

Lifeline by Qualcomm? The Escape by BMW? Lo and Behold: Reveries of the Connected World by NetScout? Vote below or tweet at @pweekus with your answer.

The PR Week 5.5.2017: Special edition from the Brand Film Festival

The PR Week 5.5.2017: Special edition from the Brand Film Festival

PRWeek's Frank Washkuch sits down with the team behind BMW's The Escape at the Brand Film Festival in New York.