Four producers share the essential components to creating an effective brand film.
Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content
Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.
Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out
Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film
RSA Films' Jules Daly and BBDO's Greg Hahn join PRWeek editor-in-chief Steve Barrett on location at the National Association of Broadcasters conference to talk brand film and the launch of the Brand Film Festival 2018.
CAA Marketing's Jae Goodman is chair of judges for the 2018 edition of the event.
Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.
PRWeek chats with filmmakers Josh Gordon and Will Speck at the Cannes Lions International Festival of Creativity.
Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.