Brand Films

The recipe for a successful brand film

The recipe for a successful brand film

Four producers share the essential components to creating an effective brand film.

Breaking barriers with branded content

Breaking barriers with branded content

Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.

How storytelling helps brands cut through content overload

How storytelling helps brands cut through content overload

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out

Remember: Intent, distribution, and execution matter

Remember: Intent, distribution, and execution matter

Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film

The PR Week 10.20.2017: Jules Daly and Greg Hahn at the NAB Show

The PR Week 10.20.2017: Jules Daly and Greg Hahn at the NAB Show

RSA Films' Jules Daly and BBDO's Greg Hahn join PRWeek editor-in-chief Steve Barrett on location at the National Association of Broadcasters conference to talk brand film and the launch of the Brand Film Festival 2018.

Brand Film Festival 2018 open for submissions

Brand Film Festival 2018 open for submissions

CAA Marketing's Jae Goodman is chair of judges for the 2018 edition of the event.

Don't blame brand films for killing commercials

Don't blame brand films for killing commercials

Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.

Watch: The World's Biggest Asshole filmmakers at Cannes Lions

Watch: The World's Biggest Asshole filmmakers at Cannes Lions

PRWeek chats with filmmakers Josh Gordon and Will Speck at the Cannes Lions International Festival of Creativity.

Risk-taking: The theme of the best brand films, long and short

Risk-taking: The theme of the best brand films, long and short

Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.