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Brand Films
The PR Week 5.4.2018: On location at Brand Film Festival New York
Steve Barrett connects with Max Joseph and Erin Heyns-Stern on the festival floor to discuss what's next for brand films.
Brands continue to embrace power of film as a storytelling platform
Storytelling and authenticity remain crucial elements during the third annual Brand Film Festival New York.
Richard Bullock: If a client is hesitant to make a brand film, just lie
The Hungry Man Productions film director talked about how much control he has when working with brands at the Brand Film Festival New York.
An inflection point in brand storytelling
Brand Film Festival jury chair Jae Goodman shares his views on what he sees as a tipping point in brand filmmaking and opines on the best films in this year's gala screening.
Brand Film Festival New York 2018: Best of the Best
The judges have spoken. These brand films represent the next generation of marketing storytellers, brands, agencies, and craftspeople who are leading the way in their fields.
Companies still unsure about the concept of brand films
Panelists at the Brand Film Festival New York on Thursday discussed the challenges behind brand films.
The recipe for a successful brand film
Four producers share the essential components to creating an effective brand film.
Breaking barriers with branded content
Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content
'I love brands that are clear on what they're passionate about': Romanowsky on branded films
Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.
How storytelling helps brands cut through content overload
Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out