RSA Films' Jules Daly and BBDO's Greg Hahn join PRWeek editor-in-chief Steve Barrett on location at the National Association of Broadcasters conference to talk brand film and the launch of the Brand Film Festival 2018.
CAA Marketing's Jae Goodman is chair of judges for the 2018 edition of the event.
Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.
PRWeek chats with filmmakers Josh Gordon and Will Speck at the Cannes Lions International Festival of Creativity.
Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Lifeline by Qualcomm? The Escape by BMW? Lo and Behold: Reveries of the Connected World by NetScout? Vote below or tweet at @pweekus with your answer.
PRWeek's Frank Washkuch sits down with the team behind BMW's The Escape at the Brand Film Festival in New York.