Brand Films

The PR Week 5.4.2018: On location at Brand Film Festival New York

The PR Week 5.4.2018: On location at Brand Film Festival New York

Steve Barrett connects with Max Joseph and Erin Heyns-Stern on the festival floor to discuss what's next for brand films.

Brands continue to embrace power of film as a storytelling platform

Brands continue to embrace power of film as a storytelling platform

Storytelling and authenticity remain crucial elements during the third annual Brand Film Festival New York.

Richard Bullock: If a client is hesitant to make a brand film, just lie

Richard Bullock: If a client is hesitant to make a brand film, just lie

The Hungry Man Productions film director talked about how much control he has when working with brands at the Brand Film Festival New York.

An inflection point in brand storytelling

An inflection point in brand storytelling

Brand Film Festival jury chair Jae Goodman shares his views on what he sees as a tipping point in brand filmmaking and opines on the best films in this year's gala screening.

Brand Film Festival New York 2018: Best of the Best

Brand Film Festival New York 2018: Best of the Best

The judges have spoken. These brand films represent the next generation of marketing storytellers, brands, agencies, and craftspeople who are leading the way in their fields.

Companies still unsure about the concept of brand films

Companies still unsure about the concept of brand films

Panelists at the Brand Film Festival New York on Thursday discussed the challenges behind brand films.

The recipe for a successful brand film

The recipe for a successful brand film

Four producers share the essential components to creating an effective brand film.

Breaking barriers with branded content

Breaking barriers with branded content

Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.

How storytelling helps brands cut through content overload

How storytelling helps brands cut through content overload

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out