Brand Films

Do audiences care if a brand is behind a film? No.

Do audiences care if a brand is behind a film? No.

But brand films are harder to make than mass-market entertainment, said Brand Film Awards panelists.

The inside story of Merrell’s brand film TranSending

The inside story of Merrell’s brand film TranSending

The film’s star, sponsor and director took Brand Film Awards attendees behind the scenes.

Behind the brand film: Lego’s evolution to WFH helper

Behind the brand film: Lego’s evolution to WFH helper

Lego is well positioned to serve as a resource for parents as they work from home.

Steve Barrett on PR: A night at the (brand) movies

Steve Barrett on PR: A night at the (brand) movies

The fifth Brand Film Awards celebration was a perfect way to while away an hour or two under lockdown and a tribute to the evolution of brand filmmaking.

Brand Film Awards US 2020: The Winners

Brand Film Awards US 2020: The Winners

The complete list of winners and honorable mentions from the 2020 Brand Film Awards US.

Brand Film Awards US 2020 finalists announced

Brand Film Awards US 2020 finalists announced

See who made the shortlist of top brand films to be feted by PRWeek and Campaign.

Patagonia's Cory Bayers to chair Brand Film Awards jury

Patagonia's Cory Bayers to chair Brand Film Awards jury

This year's Brand Film Awards and Brand Film Workshop are set for May 7 in New York.

Brand Film Awards 2020 open for submissions

Brand Film Awards 2020 open for submissions

A celebration of the year's most artistic, creative and effective films produced by and for brands.

Taking risks could be key to unlocking diversity in branded film production

Taking risks could be key to unlocking diversity in branded film production

It's not all about checking boxes, panelists said at the Brand Film Festival New York.

Brand films can't sugarcoat the truth

Brand films can't sugarcoat the truth

Brand Film Festival New York panelists shared how brands can avoid sterilizing the truth.