Blogs

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Could PR agencies really swing a 4-day workweek?

A new study found that five-day workweeks may soon be a thing of the past.

The Al-Emadi fan village in Doha

A stain on the glorious game

As the most controversial soccer World Cup in history gets set to kick off, fans, players and marketers are venturing into unknown and potentially dangerous territory.

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Highlights from Elon Musk’s first email to employees

Musk’s first attempt at internal comms featured warnings of tough times ahead.

Woman holding roll of "I'm a Georgia Voter" stickers

Midterms provided hope for a more civil discourse

Pre-election predictions failed to come to fruition as many voters rejected election deniers and low-quality candidates.

Elon Musk and Twitter

Brands should push the pause button on Twitter

Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.

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Would you pay to have a verified Twitter account?

Twitter might start charging $19.99 for the privilege.

Cash dollars and stock market indicators

Let’s not talk ourselves into a recession

Financial results season has increased talk of an economic downturn in 2023 but the picture is still very confused and many companies continue to post good numbers — so the prevailing narrative should not be all doom and gloom.

Antonio Guterres at the 77th U.N. General Assembly

Advertising addresses the climate emergency

The Ad Net Zero global climate action initiative aims to convene international efforts to decarbonize the marketing industries.

Steve Barrett being interviewed by Fox 32 in Chicago

Evolution of purpose: Lessons from PRDecoded

An inspiring trip to Chicago for PRWeek’s big annual conference showed business is committed to keeping purpose top of mind despite a challenging economy and detractors attacking “woke capitalism.”

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Gen Z gives thumbs-down to thumbs-up emoji. How do you perceive it?

Do you find the emoji offensive?

MrBeast (Photo by Dave Kotinsky/Getty Images for MrBeast Burger)

MrBeast or Logan Paul: Who would you pick for president?

Both YouTubers have stated that they plan to run for president in the future.

Business man's hands using fire extinguisher on flames

Crisis and listening now top PR skills hierarchy

While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.

Clean Creatives posters linking Edelman, Ogilvy, Weber Shandwick and BBDO to fossil fuel companies

PR can help fix the world’s addiction to fossil fuels

The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.

ukulele
Stock image of people standing and their feet

The Changemakers diversity conundrum

Diverse PR pros are invited to the ball but their dance cards are still empty.

heinz animated commercial showing woman standing on top of giant ketchup bottle

Watch: Heinz sugar-free ketchup takes some responsibility off plates

The campaign gets nostalgic with a TV ad that leans into old cartoon tropes.

Queen Elizabeth II

Thank you for your service: 'A jewel to the world and not just the UK'

Queen Elizabeth II was Britain’s longest-serving monarch and often acted as its chief communications officer.

Blog

PR has a PR problem

Public relations is a valuable and rewarding career on a par with professional services such as law and finance – but the PR industry needs to do a better job of communicating that to the brightest graduates.

wingstop

Did Wingstop cross line by dropping F-bomb on Twitter?

One social media manager called Wingstop’s move a “shock value gimmick.”

Sunlit modern office with the words "Welcome Back" spelled out by hanging plants on the wall

5 things to watch post-Labor Day

With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list.