After two decades of existence in the U.S., PRWeek is pleased to report that the communications profession has earned its share of influence with CEOs and C-suite executives.
Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.
What's that buzzing? Why it's topical brand content!
Following the #PresidentialAlert, brands followed up with their own "important" messages to the public.
Consumers are increasingly paying attention to where brands stand on issues.
The two efforts ran neck-in-neck to the end of voting.
Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.
Research shows diverse groups of workers come up with better ideas - and that adage is proved by the inspirational work and leaders honored at the eighth iteration of PRWeek's high-profile diversity initiative.
Three savvy PR gurus picked up $100, $75, and $25 gift cards.
PRWeek wants you to weigh in (get it?)
To celebrate its 20th anniversary, PRWeek U.S. selected 20 of the best campaigns for you to choose from. Scroll down to the bottom of the page for voting options. The deadline to vote *has been extended to Tuesday, October 2, at 5 p.m. EST.*
Here's what journalists and marketing analysts said about the Adobe-Marketo acquisition
White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.
Were you happy with Sesame's response? Or would you have gone in a different direction?
Savvy PR pros, put on your thinking caps - you can win up to $100 from September 18-20 by tweeting your results @PRWeekUS.
Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.
Industry pros on social media are mostly applauding Nike's embrace of the polarizing quarterback.
Was it smart for Nike to partner with the polarizing quarterback?
Would you name your kid after a fast-food chain's publicity stunt?