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What the #?!* is PR?
PR firms are going to market in an increasingly diverse number of ways, with some doubling down on the term PR while others tout their wider marketing credentials - the truth is there is no one-size-fits-all approach.
Is Facebook's work with Definers Public Affairs a tipping point for advertisers?
Or just another Facebook scandal?
Pokémon Go shows marketers it's OK to lose control
If marketing communications wants to lead in AR, it has to throw out the playbook and throw it out quick.
Would you accept an apology from MoviePass?
Even if it's coming from a super-cute dog?
The messages that won, and lost, the midterms
Politicos weigh in on Tuesday's results.
How 5 PR shops got out the vote on Tuesday
These shops won't be a reason staffers can't make it to the polls.
Remember Jamal Khashoggi by fighting for a free press
The brutal murder and dismemberment of The Washington Post columnist and U.S. resident in a place that was supposed to be a safe haven is a somber reminder that we can't take universal freedoms for granted.
Watch it here: Earnest and Gibbs on the move from the briefing room to the board room
Two former White House press secretaries talked about their biggest lessons learned as they moved from the public sector to the private sector at PR Decoded last month.
What Halloween brand activation was your favorite of 2018?
Choose from Reese's, Burger King, Skittles, Pop-Tarts, or M&Ms.
Are you a PR pro who works late? Don't watch this creepy film by Seed Factory
The Atlanta-based firm created a scary film right on time for Halloween.
Poll: Is horizontality dead?
Has this holding company trend outlived its usefulness? Answer below.
The death of horizontality
WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.
Facebook hires Nick Clegg: Inspired or too far outside the box?
Take our poll on Facebook's new policy and communications hire.
Sector has seat at table as PRWeek U.S. turns 20
After two decades of existence in the U.S., PRWeek is pleased to report that the communications profession has earned its share of influence with CEOs and C-suite executives.
Four brand films, four diverse stories and outcomes
Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.
What brand's 'presidential alert' got your attention?
What's that buzzing? Why it's topical brand content!
10 brands create their own Presidential Alerts
Following the #PresidentialAlert, brands followed up with their own "important" messages to the public.
The 5 top lessons from the Edelman Earned Brand study
Consumers are increasingly paying attention to where brands stand on issues.
#LikeAGirl, Go Red for Women dominate PRWeek 20th anniversary 'best campaign' poll
The two efforts ran neck-in-neck to the end of voting.
Timeline of a crisis: Tesla and the most expensive tweet ever
Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.
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Whole Foods hands AOR account to MWWPR
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Elton John reminds us of the power of gift-giving in nostalgic John Lewis campaign
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PR in the grips of 'overtime epidemic' - professionals work 24 extra days unpaid each year, study finds
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Animatronic orangutan spotted wandering London in second phase of Iceland campaign
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A meme press release? How Reebok found the perfect fit for Cardi B
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JWT London facing claims of discrimination against white, straight, British men