Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.
Are these much needed adjustments, too little too late, or is the festival still not properly representing PR?
This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.
It's a brave new microblogging world, as Twitter has doubled the character limit for all users. But does it actually make the microblogging service less unique?
Some brands aren't intimidated by having double the space to fill.
Friday was the third straight day DiGiorno threw shade at its competitor on Twitter.
Whether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.
Is Martin Sorrell right? Has the industry overstated the threat of digital consultancies?
The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.
The other agency referred to in the documents is Podesta Group, whose founder stepped down on Monday, according to media reports.
The wearable device isn't a fit for every brand.
Patients want to know more about services, but some healthcare professionals are leaving them uninformed.
Get ready for references to Barb, bikes, Christmas lights, and The Upside Down.
The successor to Google's popular Pixel phone is off to a rocky start, but will the bad press hamper the company's hardware aspirations?
KFC was slow to respond, so Chili's elbowed its way into the conversation.
When the most famous person in PR sends out a call to action it behooves us to listen - but the ethical line in the sand should be a case of common sense for most people.
In the wake of the Bell Pottinger scandal, perhaps PR needs to reexamine its industry ethics.
Some, including the talent in the ad, don't think so.
A play-by-play of the live video feed Carl's Jr. just hosted for a would-be meeting with Amazon.
The mogul's behavior has been the subject of investigations by The New York Times and The New Yorker.