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Walking the walk on purpose
PRWeek's Purpose Principles conference was an inspiring deep dive into what genuine purpose really means for brands and businesses.
Study: Fortnite wins brand royale
The massively popular battle royale game generated millions of mentions as it launched a second map. (Also: an NSFW scored some social media points).
We Company CCO Jimmy Asci steps down
Another chief communications officer at the WeWork parent has exited the company.
5 top takeaways from #WAGathaChristie
An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.
Le Creuset and Star Wars: Has a brand collaboration finally gone too far?
Twitter users are mocking an ad featuring an unlikely partnership.
Liquid or glue? Communications is in flux
PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.
Female leaders: Do you like being called a 'girl boss'?
...or is 'boss' just fine?
Sorry, Burger King, but consumers prefer other brands' Twitter accounts
...and here's the most-loved snarky Twitter brand account.
Yes. No. Don't know. Next question.
The human attention span is now 8 seconds, 1 second less than a goldfish.
PRWeek Global Awards 2020 is open for submissions
The big night is May 19 in London.
Iris Worldwide's David Penn wins PRDecoded tote bag design contest
The first Purpose Awards will be held on October 16 at PRDecoded: Purpose Principles in Chicago.
Which snarky brand could you live without on Twitter?
Would your Twitter experience be just fine minus one of these savage brands?
Performance, advice and inspiration at PR Council's Critical Issues Forum
A few highlights...
Kraft creates product mock-up of student's idea for cheese in a lip balm tube
The brand was inspired by the 9-year-old's "cheese innovation."
Needle moves on diversity - but only slowly
An evening celebrating progress and best practice on diversity also underlined the fact that there is still a long way to go before genuine inclusion in the PR industry is achieved.
Are Silicon Valley marketing and comms pros over it?
Is the tech sector too much to handle?
Celebrating 21 years of PRWeek in the US
Industry leaders joined Haymarket Media founder Lord Michael Heseltine on Tuesday night as he recalled the magazine's establishment in the U.S. in 1998.
Random House calls 'Don't have a bookmark?' meme 'worst social media challenge in history'
Strand Book Store says participants are 'monsters.'
An existential moment for in-house communications leads
CEOs are looking for help as they adapt to a world of permanent disruption and they're not fussy about where they get it from.
'Make your own sandwich': Is Popeyes latest stunt a bit too nervy?
Will impatient chicken sandwich fans see the humor in BYOB?
