PR firms are going to market in an increasingly diverse number of ways, with some doubling down on the term PR while others tout their wider marketing credentials - the truth is there is no one-size-fits-all approach.
Or just another Facebook scandal?
If marketing communications wants to lead in AR, it has to throw out the playbook and throw it out quick.
Even if it's coming from a super-cute dog?
Politicos weigh in on Tuesday's results.
These shops won't be a reason staffers can't make it to the polls.
The brutal murder and dismemberment of The Washington Post columnist and U.S. resident in a place that was supposed to be a safe haven is a somber reminder that we can't take universal freedoms for granted.
Two former White House press secretaries talked about their biggest lessons learned as they moved from the public sector to the private sector at PR Decoded last month.
Choose from Reese's, Burger King, Skittles, Pop-Tarts, or M&Ms.
The Atlanta-based firm created a scary film right on time for Halloween.
Has this holding company trend outlived its usefulness? Answer below.
WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.
Take our poll on Facebook's new policy and communications hire.
After two decades of existence in the U.S., PRWeek is pleased to report that the communications profession has earned its share of influence with CEOs and C-suite executives.
Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.
What's that buzzing? Why it's topical brand content!
Following the #PresidentialAlert, brands followed up with their own "important" messages to the public.
Consumers are increasingly paying attention to where brands stand on issues.
The two efforts ran neck-in-neck to the end of voting.
Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.