Blogs

Editor's blog: How will "the Mikes" spend their money?

Editor's blog: How will "the Mikes" spend their money?

There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.

Just how concerned are you about Facebook's News Feed changes?

Just how concerned are you about Facebook's News Feed changes?

Facebook has announced changes to its New Feed that will affect businesses' reach on the platform... again. Are you worried?

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.

How storytelling helps brands cut through content overload

How storytelling helps brands cut through content overload

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out

Text100's Aedhmar Hynes: Time's Up for sexual harassment in PR

Text100's Aedhmar Hynes: Time's Up for sexual harassment in PR

Inspired by Oprah Winfrey's speech to the Golden Globes on Sunday, the Text100 CEO and Arthur W. Page Society chair said PR has a "special responsibility" to address sexual harassment.

Timeline: Intel's unprecedented chip vulnerability crisis

Timeline: Intel's unprecedented chip vulnerability crisis

Chipmakers and technology giants such as Apple are scrambling to respond to a scary pair of security vulnerabilities.

Brand banter: Wendy's, MoonPie give and take on #NationalRoastDay

Brand banter: Wendy's, MoonPie give and take on #NationalRoastDay

Two of the snarkiest brands on Twitter had a thoughtful conversation about why anyone would want to be roasted in the first place.

2017 top 10: PRWeek's most-read social media stories

2017 top 10: PRWeek's most-read social media stories

Eclipse stunts, connections with sitcom actresses, and a soon-to-be-overshadowed story called #LeggingsGate were among the most-read social media stories on PRWeek this year.

2017 top 10: PRWeek's most-read crisis comms stories

2017 top 10: PRWeek's most-read crisis comms stories

PwC did not get a gold statue at the 2017 edition of the Oscars.

Most employees aren't satisfied with their company's brand

Most employees aren't satisfied with their company's brand

The branding and credibility of employers is more important than ever. However, few staffers are fully satisfied with the brand image and strategy of the company they work for, according to research from Weber Shandwick and KRC Research.

2017 top 10: PRWeek's most-read people moves

2017 top 10: PRWeek's most-read people moves

Lots of comings and goings to report, including the retirement of a legendary comms executive and a historic CEO appointment.

2017 top 10: PRWeek's most-read content

2017 top 10: PRWeek's most-read content

The choice for 2017 Communicator of the Year and several corporate crises led the pack.

Editor's Choice: The PR playbook is more important than ever

Editor's Choice: The PR playbook is more important than ever

Updated - Could 2018 possibly be any more dramatic, challenging, invigorating, and - sometimes - depressing than 2017? Absolutely. But one thing is for certain: earned media will be at the center of everything.

Report: EPA, Definers cut ties after contract comes under scrutiny

Report: EPA, Definers cut ties after contract comes under scrutiny

The firm's president ended the media monitoring contract after Mother Jones reported on the contract's details and Definers' ties to Republican PAC America Rising.

Do too many Colonels spoil the fried chicken brand?

Do too many Colonels spoil the fried chicken brand?

Is KFC overdoing it with its 10th guest colonel of the past three years?

Rafferty promotion is a start, but there's still a long way to go

Rafferty promotion is a start, but there's still a long way to go

Ketchum's promotion of a woman to the top executive role at the Omnicom firm is long overdue and must be the start of a wider movement for agency leadership to better reflect the rest of the PR workforce.

Your call: Should agencies and industry groups publish their diversity data?

Your call: Should agencies and industry groups publish their diversity data?

All PR agencies say they're pro-diversity within their ranks. Is it time for them to take their advocacy a step further and publish demographic and gender data about their workforces? Take our poll below.

Chasing BRIC: Brazil's PR industry works to tell the story of the nation's recovery

Chasing BRIC: Brazil's PR industry works to tell the story of the nation's recovery

Three key figures in Brazilian PR share how the nation is rebuilding its reputation and economy following a wave of corruption that threw the country off the course toward reaching the potential its BRIC status forecasted in the early 2010s.

Your call: Are an agency's 'Me Too' cookies offensive?

Your call: Are an agency's 'Me Too' cookies offensive?

Pitch, a Los Angeles-based ad agency, is sending journalists cookies adorned with the words"Me Too," in reference to the movement denouncing sexual assault and harassment.

How 11 brands are marking #WorldAIDSDay on Twitter

How 11 brands are marking #WorldAIDSDay on Twitter

Healthcare organizations, nonprofits, TV shows, and clothing companies took to social media to commemorate the 30th World AIDS Day.