Blogs
A stain on the glorious game
As the most controversial soccer World Cup in history gets set to kick off, fans, players and marketers are venturing into unknown and potentially dangerous territory.
Highlights from Elon Musk’s first email to employees
Musk’s first attempt at internal comms featured warnings of tough times ahead.
Midterms provided hope for a more civil discourse
Pre-election predictions failed to come to fruition as many voters rejected election deniers and low-quality candidates.
Brands should push the pause button on Twitter
Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.
Would you pay to have a verified Twitter account?
Twitter might start charging $19.99 for the privilege.
Let’s not talk ourselves into a recession
Financial results season has increased talk of an economic downturn in 2023 but the picture is still very confused and many companies continue to post good numbers — so the prevailing narrative should not be all doom and gloom.
Advertising addresses the climate emergency
The Ad Net Zero global climate action initiative aims to convene international efforts to decarbonize the marketing industries.
Evolution of purpose: Lessons from PRDecoded
An inspiring trip to Chicago for PRWeek’s big annual conference showed business is committed to keeping purpose top of mind despite a challenging economy and detractors attacking “woke capitalism.”
Gen Z gives thumbs-down to thumbs-up emoji. How do you perceive it?
Do you find the emoji offensive?
MrBeast or Logan Paul: Who would you pick for president?
Both YouTubers have stated that they plan to run for president in the future.
Crisis and listening now top PR skills hierarchy
While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.
PR can help fix the world’s addiction to fossil fuels
The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.
Ukes on a plane: How would you feel about an unexpected in-flight ukulele lesson?
Would it be a welcome surprise?
The Changemakers diversity conundrum
Diverse PR pros are invited to the ball but their dance cards are still empty.
Watch: Heinz sugar-free ketchup takes some responsibility off plates
The campaign gets nostalgic with a TV ad that leans into old cartoon tropes.
Thank you for your service: 'A jewel to the world and not just the UK'
Queen Elizabeth II was Britain’s longest-serving monarch and often acted as its chief communications officer.
PR has a PR problem
Public relations is a valuable and rewarding career on a par with professional services such as law and finance – but the PR industry needs to do a better job of communicating that to the brightest graduates.
Did Wingstop cross line by dropping F-bomb on Twitter?
One social media manager called Wingstop’s move a “shock value gimmick.”
5 things to watch post-Labor Day
With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list.
Quiet quitting: Should the PR industry be worried?
Is it nothing more than a buzzword?
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‘Pretty appalling stuff’ – Creative Hits and Misses of the Week
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Roche comms veteran joins AstraZeneca as UK comms director
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