Blogs

A guide to the 7 types of fake news from Storyful's new editor

A guide to the 7 types of fake news from Storyful's new editor

A quick guide to "what we talk about when we talk about fake news."

The recipe for a successful brand film

The recipe for a successful brand film

Four producers share the essential components to creating an effective brand film.

Agency identity crisis represents danger and opportunity

Agency identity crisis represents danger and opportunity

The success of a full-service Brooklyn-based agency that put digital and business transformation at its heart from the start is a beacon for rivals looking to help their clients navigate the new world of marcomms.

Which city's Amazon HQ2 bid impressed you the most?

Which city's Amazon HQ2 bid impressed you the most?

Amazon has narrowed the 238 bids down to a shortlist. Which city make the best case for Amazon's next home?

David Beebe: Brands need to think - and act - like media companies

David Beebe: Brands need to think - and act - like media companies

The Emmy-award winning producer says brands need to transform to a 'consumer-first' content marketing mindset

Breaking barriers with branded content

Breaking barriers with branded content

Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content

Editor's blog: How will "the Mikes" spend their money?

Editor's blog: How will "the Mikes" spend their money?

There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.

Just how concerned are you about Facebook's News Feed changes?

Just how concerned are you about Facebook's News Feed changes?

Facebook has announced changes to its New Feed that will affect businesses' reach on the platform... again. Are you worried?

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.

How storytelling helps brands cut through content overload

How storytelling helps brands cut through content overload

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out

Text100's Aedhmar Hynes: Time's Up for sexual harassment in PR

Text100's Aedhmar Hynes: Time's Up for sexual harassment in PR

Inspired by Oprah Winfrey's speech to the Golden Globes on Sunday, the Text100 CEO and Arthur W. Page Society chair said PR has a "special responsibility" to address sexual harassment.

Timeline: Intel's unprecedented chip vulnerability crisis

Timeline: Intel's unprecedented chip vulnerability crisis

Chipmakers and technology giants such as Apple are scrambling to respond to a scary pair of security vulnerabilities.

Brand banter: Wendy's, MoonPie give and take on #NationalRoastDay

Brand banter: Wendy's, MoonPie give and take on #NationalRoastDay

Two of the snarkiest brands on Twitter had a thoughtful conversation about why anyone would want to be roasted in the first place.

2017 top 10: PRWeek's most-read social media stories

2017 top 10: PRWeek's most-read social media stories

Eclipse stunts, connections with sitcom actresses, and a soon-to-be-overshadowed story called #LeggingsGate were among the most-read social media stories on PRWeek this year.

Most employees aren't satisfied with their company's brand

Most employees aren't satisfied with their company's brand

The branding and credibility of employers is more important than ever. However, few staffers are fully satisfied with the brand image and strategy of the company they work for, according to research from Weber Shandwick and KRC Research.

2017 top 10: PRWeek's most-read crisis comms stories

2017 top 10: PRWeek's most-read crisis comms stories

PwC did not get a gold statue at the 2017 edition of the Oscars.

2017 top 10: PRWeek's most-read people moves

2017 top 10: PRWeek's most-read people moves

Lots of comings and goings to report, including the retirement of a legendary comms executive and a historic CEO appointment.

2017 top 10: PRWeek's most-read content

2017 top 10: PRWeek's most-read content

The choice for 2017 Communicator of the Year and several corporate crises led the pack.

Editor's Choice: The PR playbook is more important than ever

Editor's Choice: The PR playbook is more important than ever

Updated - Could 2018 possibly be any more dramatic, challenging, invigorating, and - sometimes - depressing than 2017? Absolutely. But one thing is for certain: earned media will be at the center of everything.

Report: EPA, Definers cut ties after contract comes under scrutiny

Report: EPA, Definers cut ties after contract comes under scrutiny

The firm's president ended the media monitoring contract after Mother Jones reported on the contract's details and Definers' ties to Republican PAC America Rising.