Blogs

Young Olympians carry torch for a brighter future

Young Olympians carry torch for a brighter future

Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.

What Valentine's Day campaign made you cringe the most?

What Valentine's Day campaign made you cringe the most?

Brands tried to win consumers' hearts on Valentine's Day, but like with real-world romance, some tried too hard.

14 brands get mushy on Valentine's Day

14 brands get mushy on Valentine's Day

It's February 14, so we've compiled 14 of the best Valentine's Day campaigns on social.

How 5 brands are using Facebook Messenger to send love on Valentine's Day

How 5 brands are using Facebook Messenger to send love on Valentine's Day

Have some bots and discounts with your chocolates and flowers this Valentine's Day.

AI is changing the world, but will it end in utopia or dystopia?

AI is changing the world, but will it end in utopia or dystopia?

Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.

How did PepsiCo handle the Lady Doritos rumor?

How did PepsiCo handle the Lady Doritos rumor?

And should we maybe hear from its CEO at some point?

Where are black men in PR? At the Men of Color in Communications' first luncheon, apparently

Where are black men in PR? At the Men of Color in Communications' first luncheon, apparently

PRWeek's web editor Perry Simpson attended the event and recalls the sense of "power" in the room, but wonders how PR can have a diversity problem amid such a gathering.

Kind Snacks brings the kind vs. nice debate to brand film

Kind Snacks brings the kind vs. nice debate to brand film

Kind Snacks spotlights distinction in new video series

After social media backlash, PepsiCo says Lady Doritos reports are inaccurate

After social media backlash, PepsiCo says Lady Doritos reports are inaccurate

PepsiCo CEO Indra Nooyi's comments about women and Doritos left a bad taste in the mouths of many consumers.

12 brands threw their own shade (not in a bad way) on Groundhog Day

12 brands threw their own shade (not in a bad way) on Groundhog Day

Dreading six more weeks of winter? At least these social media managers won't be hurting for creativity.

What Super Bowl ad won the week before the game?

What Super Bowl ad won the week before the game?

Pepsi? Amazon's Alexa? Or Danny DeVito for M&M's?

'Congrats on your first french fry': Checkers and Rally's taunt Taco Bell

'Congrats on your first french fry': Checkers and Rally's taunt Taco Bell

The ribbing comes one week after Taco Bell's Nacho Fries went on sale.

Let's celebrate women: Design PRWeek's April issue cover

Let's celebrate women: Design PRWeek's April issue cover

For the first time in PRWeek's U.S. history, we are turning over the cover design of our April issue to agency and in-house creatives

Davos shows companies can't just be Switzerland

Davos shows companies can't just be Switzerland

From Edelman's Trust Barometer to Larry Fink's CEO letter to Martin Sorrell's CNBC appearance, reputation, purpose, and the important role of communications were all top of mind.

Grumpy Cat won $700k in a lawsuit. What should she spend it on?

Grumpy Cat won $700k in a lawsuit. What should she spend it on?

Grumpy cat has finally hit it big, and not just in terms of internet fame.

A guide to the 7 types of fake news from Storyful's new editor

A guide to the 7 types of fake news from Storyful's new editor

A quick guide to "what we talk about when we talk about fake news."

The recipe for a successful brand film

The recipe for a successful brand film

Four producers share the essential components to creating an effective brand film.

Agency identity crisis represents danger and opportunity

Agency identity crisis represents danger and opportunity

The success of a full-service Brooklyn-based agency that put digital and business transformation at its heart from the start is a beacon for rivals looking to help their clients navigate the new world of marcomms.

Which city's Amazon HQ2 bid impressed you the most?

Which city's Amazon HQ2 bid impressed you the most?

Amazon has narrowed the 238 bids down to a shortlist. Which city make the best case for Amazon's next home?

David Beebe: Brands need to think - and act - like media companies

David Beebe: Brands need to think - and act - like media companies

The Emmy-award winning producer says brands need to transform to a 'consumer-first' content marketing mindset