As the industrial behemoth prepares to split into three separate entities, it’s worth reflecting on the enormous amount of respected communications leaders who plied their trade at GE.
His apology video is getting a barrage of negative comments, such as, “This video has ‘sorry, not sorry’ energy.”
Post-pandemic workers are looking for very different things from their employers and offices. Progressive companies must embrace this new reality rather than trying to put the mandate genie back in the bottle.
Did Reese’s go too far or not far enough?
The debate centers on whether agencies can achieve more by helping legacy climate polluters transform their companies than by refusing to take their business.
State Farm pulled an ad starring anti-vaccine activist Rob Schneider. Should it do the same with Aaron Rodgers?
In 2014, the company took a very different stance with Schneider than it is taking with the vaccine-rejecting NFL star.
Purpose, reputation, employee activism, political polarization and a racial reckoning are fueling big spikes in demand for smart communications counsel.
Or do you want to get back to reality?
This year's 40 Under 40 honorees have proven their mettle during a challenging year that pushed the comms, PR and marketing functions to new heights.
Or are you hoping this becomes the norm?
In the coming weeks, the social network plans to change its name.
Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?
Brands are creating dream job positions. Which one calls out to you the most?
The precocious founder and CEO of the social behemoth is failing in his mission to create a more open and connected world.
Starburst, Cheetos, Dunkin’ or White Castle: Which brand Halloween costume do you actually want to wear?
Who wouldn’t want to be the little lad who loves berries and crème?
When it comes to terrible logos, what brands come to mind?
Michael Flynn is spreading a conspiracy theory about vaccines in salad dressing.
The two are beefing over whether a meeting was supposed to be in-person or a phone call.
The latest edition of PRWeek’s seminal industry survey shows the PR function is more valued than ever at organizations, but that brings with it additional pressure to deliver.
The meal deals at both fast-food chains are created by stars.
So many things have fundamentally changed in the past two decades since 9/11, but the most important thing is for us to remember those who perished and make sure we all honor their memory with a renewed spirit of togetherness.