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Sector has seat at table as PRWeek U.S. turns 20
After two decades of existence in the U.S., PRWeek is pleased to report that the communications profession has earned its share of influence with CEOs and C-suite executives.
Four brand films, four diverse stories and outcomes
Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.
What brand's 'presidential alert' got your attention?
What's that buzzing? Why it's topical brand content!
10 brands create their own Presidential Alerts
Following the #PresidentialAlert, brands followed up with their own "important" messages to the public.
The 5 top lessons from the Edelman Earned Brand study
Consumers are increasingly paying attention to where brands stand on issues.
#LikeAGirl, Go Red for Women dominate PRWeek 20th anniversary 'best campaign' poll
The two efforts ran neck-in-neck to the end of voting.
Timeline of a crisis: Tesla and the most expensive tweet ever
Social media outbursts from Tesla CEO Elon Musk have cost the company in terms of fines, market value, and executive Twitter privileges.
Diverse teams produce better work
Research shows diverse groups of workers come up with better ideas - and that adage is proved by the inspirational work and leaders honored at the eighth iteration of PRWeek's high-profile diversity initiative.
PRWeek U.S. picks 20th Anniversary Trivia Quiz winners
Three savvy PR gurus picked up $100, $75, and $25 gift cards.
Was Weight Watchers' rebrand to WW a smart move?
PRWeek wants you to weigh in (get it?)
Vote now: What is the best PR campaign of the past 20 years?
To celebrate its 20th anniversary, PRWeek U.S. selected 20 of the best campaigns for you to choose from. Scroll down to the bottom of the page for voting options. The deadline to vote *has been extended to Tuesday, October 2, at 5 p.m. EST.*
6 quick takes on what the Adobe-Marketo deal means
Here's what journalists and marketing analysts said about the Adobe-Marketo acquisition
Don't ask permission, just do it
White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.
The Bert and Ernie relationship debate: How should Sesame Workshop have responded?
Were you happy with Sesame's response? Or would you have gone in a different direction?
PRWeek U.S. celebrates 20 years with trivia quiz
Savvy PR pros, put on your thinking caps - you can win up to $100 from September 18-20 by tweeting your results @PRWeekUS.
PRWeek embraces new ideas at Chicago conference
Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.
Brands: Doing nothing is no longer an option
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.
'This is what a brand with powerful purpose looks like': PR pros on Nike's Kaepernick gamble
Industry pros on social media are mostly applauding Nike's embrace of the polarizing quarterback.
Taking a knee: Did Nike do the right thing with its Colin Kaepernick ad?
Was it smart for Nike to partner with the polarizing quarterback?
Too integrated? KFC wants you to name your baby Harland
Would you name your kid after a fast-food chain's publicity stunt?
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GPS technology giant Garmin launches PR agency review
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Edelman's Shell lead moves to National Grid for new social purpose role
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They say I'm crazy; I really don't care
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Burson Cohn & Wolfe global chief creative officer Tom Eslinger exits
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Takumi stops using influencer follower numbers to measure impact
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Creative Mentoring Project - who are the mentees for inaugural scheme?