PRWeek's Purpose Principles conference was an inspiring deep dive into what genuine purpose really means for brands and businesses.
The massively popular battle royale game generated millions of mentions as it launched a second map. (Also: an NSFW scored some social media points).
Another chief communications officer at the WeWork parent has exited the company.
An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.
Twitter users are mocking an ad featuring an unlikely partnership.
PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.
...or is 'boss' just fine?
...and here's the most-loved snarky Twitter brand account.
The human attention span is now 8 seconds, 1 second less than a goldfish.
The big night is May 19 in London.
The first Purpose Awards will be held on October 16 at PRDecoded: Purpose Principles in Chicago.
Would your Twitter experience be just fine minus one of these savage brands?
A few highlights...
The brand was inspired by the 9-year-old's "cheese innovation."
An evening celebrating progress and best practice on diversity also underlined the fact that there is still a long way to go before genuine inclusion in the PR industry is achieved.
Is the tech sector too much to handle?
Industry leaders joined Haymarket Media founder Lord Michael Heseltine on Tuesday night as he recalled the magazine's establishment in the U.S. in 1998.
Strand Book Store says participants are 'monsters.'
CEOs are looking for help as they adapt to a world of permanent disruption and they're not fussy about where they get it from.
Will impatient chicken sandwich fans see the humor in BYOB?