Communications leads at major companies are overseeing one long political-style campaign in which their brand is the candidate and the electorate is unforgiving.
The airline is clarifying its qualifications for hiring future pilots.
Restaurant workers are dishing on what really goes on in the kitchen.
With the anniversary of George Floyd’s killing approaching, business is being asked to show the receipts for its initial responses to last year’s racial reckoning in the United States.
Read the room, guys.
Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.
The top Trump communications aide stepped down from the firm after a social media scandal, but continued to work with the firm, according to The Guardian.
Is it a real corporate crisis? Or just a fish tale?
Or is this only an opportunity for health-focused brands?
The 2021 PRWeek Awards winners reflect an industry that really stepped up to the plate and demonstrated its effectiveness after the country was poleaxed by COVID-19.
As the first anniversary of the coronavirus lockdown looms, PRWeek’s Salary Survey provides a revealing insight into how the pandemic impacted the PR industry.
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
Egregious behavior by Jen Psaki’s deputy press secretary TJ Ducklo ceded much of the moral high ground Biden’s comms team assumed when it took over last month.
As the coronavirus lockdown approaches its one-year anniversary, the intense pressure on women in PR and the general workforce is starting to take its toll.
Is it too important to miss?
PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.
Access to information and communication channels is no longer monopolized by the privileged few – and this democratization has big implications for PR pros.
Obama era press veteran Jen Psaki quickly demonstrated that communication with the American people and the rest of the world will be very different under the Biden administration.
Are guest columns still relevant? Or should media brands follow Axios’ lead and abandon opinion pieces?
The latest Edelman Trust Barometer places business above the other three major institutions - it must use this trust credit to aggressively combat misinformation and erosion of truth.