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Celebrations of excellence and impact
From the Nasdaq stock exchange in Times Square down to Cipriani on Wall Street, PRWeek this week toasted a profession at the top of its game in high-profile fashion.
Gender pay gap closing, but not fast enough
PRWeek’s latest research shines a bright light on all aspects of salaries in the PR industry, but especially progress on closing one of the most egregious elements of pay.
Why PR leads on hybrid creativity
Creativity in advertising has declined in the aftermath of COVID-19, which many put down to a lack of in-person collaboration — but PR is faring better due to its agile heritage.
2022 agency numbers were good but headwinds loom on horizon
PR continued its growth as a pivotal business function across several discipline areas but it’s not immune to the wider economic trends playing out in 2023.
Papa Johns promotes Madeline Chadwick to chief corporate affairs officer
Chadwick has worked at the pizza chain since 2018, most recently as SVP of comms and corporate affairs.
How CEO comms is shaping Capitalism 2.0
The leaders of the biggest companies in the world have realized communication is vital to plotting the next phase of capitalism and explaining to often skeptical audiences that profit needn’t be separated from purpose.
Quaker, Doritos and Fast Twitch get interactive on TikTok ahead of Super Bowl. Who did it best?
All three brands are running contests around the big game to engage Gen Z consumers.
Pfizer: Damned if you do, damned if you don’t
The pharma giant’s run-in with Project Veritas demonstrates why every brand needs a plan to contend with social media crises.
We’ll all be replaced by robots eventually. But not yet.
Everybody’s getting excited about ChatGPT and the potential for the AI chatbot to accomplish extraordinary things, but it’s not yet time for the human race to hand over to the robots entirely.
PRWeek US starts its 25th year covering the PR industry
Through thick and thin PRWeek has tracked the fortunes of a profession that has evolved incredibly in two and a half decades.
Is your company speaking out less on contentious issues?
Are you seeing a trend of more caution and less grandstanding?
9 things for the PR agenda in 2023
After a busy and effective year for a PR industry on top of its game, there’s sure to be no slowdown in 2023 given the massive and multiple challenges ahead.
Lessons from purposeful and creative Hall of Famers
The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.
Could PR agencies really swing a 4-day workweek?
A new study found that five-day workweeks may soon be a thing of the past.
A stain on the glorious game
As the most controversial soccer World Cup in history gets set to kick off, fans, players and marketers are venturing into unknown and potentially dangerous territory.
Highlights from Elon Musk’s first email to employees
Musk’s first attempt at internal comms featured warnings of tough times ahead.
Midterms provided hope for a more civil discourse
Pre-election predictions failed to come to fruition as many voters rejected election deniers and low-quality candidates.
Brands should push the pause button on Twitter
Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.
Would you pay to have a verified Twitter account?
Twitter might start charging $19.99 for the privilege.
Let’s not talk ourselves into a recession
Financial results season has increased talk of an economic downturn in 2023 but the picture is still very confused and many companies continue to post good numbers — so the prevailing narrative should not be all doom and gloom.
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