Blogs

GE was the training ground for a generation of PR talent

GE was the training ground for a generation of PR talent

As the industrial behemoth prepares to split into three separate entities, it’s worth reflecting on the enormous amount of respected communications leaders who plied their trade at GE.

TikTok users find Kyle Scheele’s Kum & Go stunt apology insincere. What should he do next?

TikTok users find Kyle Scheele’s Kum & Go stunt apology insincere. What should he do next?

His apology video is getting a barrage of negative comments, such as, “This video has ‘sorry, not sorry’ energy.”

The new non-mandated hybrid workplace

The new non-mandated hybrid workplace

Post-pandemic workers are looking for very different things from their employers and offices. Progressive companies must embrace this new reality rather than trying to put the mandate genie back in the bottle.

Does Reese’s Thanksgiving Pie make you want to barf or scarf?

Does Reese’s Thanksgiving Pie make you want to barf or scarf?

Did Reese’s go too far or not far enough?

Should PR firms work with Big Oil?

Should PR firms work with Big Oil?

The debate centers on whether agencies can achieve more by helping legacy climate polluters transform their companies than by refusing to take their business.

State Farm pulled an ad starring anti-vaccine activist Rob Schneider. Should it do the same with Aaron Rodgers?

State Farm pulled an ad starring anti-vaccine activist Rob Schneider. Should it do the same with Aaron Rodgers?

In 2014, the company took a very different stance with Schneider than it is taking with the vaccine-rejecting NFL star.

WPP’s Q3 financials prove PR is on a tear

WPP’s Q3 financials prove PR is on a tear

Purpose, reputation, employee activism, political polarization and a racial reckoning are fueling big spikes in demand for smart communications counsel.

Microsoft and Nike have hopped on the metaverse trend. Are you down with it?

Microsoft and Nike have hopped on the metaverse trend. Are you down with it?

Or do you want to get back to reality?

PR's next generation of leaders is vibrant and diverse

PR's next generation of leaders is vibrant and diverse

This year's 40 Under 40 honorees have proven their mettle during a challenging year that pushed the comms, PR and marketing functions to new heights.

Would you be put off if you had to submit a TikTok video resume to get a job?

Would you be put off if you had to submit a TikTok video resume to get a job?

Or are you hoping this becomes the norm?

Twitter users think Facebook should rebrand to Assbook or Facepalm. What do you think?

Twitter users think Facebook should rebrand to Assbook or Facepalm. What do you think?

In the coming weeks, the social network plans to change its name.

Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?

Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?

Brands are creating dream job positions. Which one calls out to you the most?

Zuckerberg is the problem at Facebook

Zuckerberg is the problem at Facebook

The precocious founder and CEO of the social behemoth is failing in his mission to create a more open and connected world.

Starburst, Cheetos, Dunkin’ or White Castle: Which brand Halloween costume do you actually want to wear?

Starburst, Cheetos, Dunkin’ or White Castle: Which brand Halloween costume do you actually want to wear?

Who wouldn’t want to be the little lad who loves berries and crème?

What brand is in serious need of an Emily Zugay logo redesign?

What brand is in serious need of an Emily Zugay logo redesign?

When it comes to terrible logos, what brands come to mind?

Should salad dressing companies address disinformation about COVID-19 vaccines?

Should salad dressing companies address disinformation about COVID-19 vaccines?

Michael Flynn is spreading a conspiracy theory about vaccines in salad dressing.

How should the White House respond to Nicki Minaj?

How should the White House respond to Nicki Minaj?

The two are beefing over whether a meeting was supposed to be in-person or a phone call.

Communicators: 'It’s our time'

Communicators: 'It’s our time'

The latest edition of PRWeek’s seminal industry survey shows the PR function is more valued than ever at organizations, but that brings with it additional pressure to deliver.

McDonald’s vs. Burger King: Whose celebrity meals are better?

McDonald’s vs. Burger King: Whose celebrity meals are better?

The meal deals at both fast-food chains are created by stars.

Strength through adversity

Strength through adversity

So many things have fundamentally changed in the past two decades since 9/11, but the most important thing is for us to remember those who perished and make sure we all honor their memory with a renewed spirit of togetherness.