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Press conferences: It’s complicated
From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and marketing strategies.
Coca-Cola, Heineken or water: Which product placement would you remove?
It’s been a tough week for product placements.
Evian capitalizes on Cristiano Ronaldo’s Coca-Cola snub
The soccer star made it clear he is not a fan of the soft drink at a Monday press conference.
Hall of Femme is testament to the resilience of PR
The Class of 2021 represents an industry that reacted admirably to the challenges of the past 15 months while juggling multiple other responsibilities simultaneously.
Brand film comes of age
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
Is it time for the video call madness to end?
...or is it a pandemic trend you hope will stick around?
CDC botched mask guidance
Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.
Does the term ‘geriatric millennial’ offend you?
… or do you welcome the moniker with open arms?
Slack backs off Hummus Day celebration amid Middle Eastern conflict
Some speculated it was because the notification sounds too much like the Palestinian militant group “Hamas.”
LGBTQ visibility leads to acceptance
The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic.
Will Wingstop’s social media manager get fired or promoted for ‘horny’ tweets? Twitter users weigh in
Was Wingstop’s public flirtation with a Twitter user harmless or way too spicy?
The big return to hybrid work has many nuances
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
How 9 brands are reacting to Twitter’s improved image crops
Home Depot’s giant skeleton is particularly happy about the change.
Twitter joins live audio platform race by opening Clubhouse rival Spaces
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
Not so super communication disrespects sporting heritage
The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.
#FlaminHotFaceOff: Frito-Lay wants consumers to choose between Cheetos or Doritos
Which ‘Flamin’ Hot’ snack is the best?
8 takeaways from the Agency Business Report
PRWeek’s annual review of the agency sector profiled an industry that showed its mettle in a super-challenging year.
Would any sport benefit from a Super League?
Or was this just a universally bad idea?
Report: Finsbury Glover Hering supported prosecution in Chauvin trial
The prosecution leveraged the public affairs consultancy for social and legacy media monitoring during the historic case.
12 brands react to McDonald’s BTS Meal reveal
Wait, are brands actually being nice to each other? It could be a Twitter first.
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Robert Phillips, industry legend, dies aged 57
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Industry reaction: Ronaldo’s outburst smacks of hypocrisy, but will Coca-Cola really take a hit?
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Brands caught ‘unaware’ of GB News ads following online backlash
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Obituary, Robert Phillips: An outspoken force who left an indelible mark on the industry
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LinkedIn replies to Southgate letter in new campaign
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BECG scoops home PRWeek’s top gong