From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and marketing strategies.
It’s been a tough week for product placements.
The soccer star made it clear he is not a fan of the soft drink at a Monday press conference.
The Class of 2021 represents an industry that reacted admirably to the challenges of the past 15 months while juggling multiple other responsibilities simultaneously.
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
...or is it a pandemic trend you hope will stick around?
Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.
… or do you welcome the moniker with open arms?
Some speculated it was because the notification sounds too much like the Palestinian militant group “Hamas.”
The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic.
Will Wingstop’s social media manager get fired or promoted for ‘horny’ tweets? Twitter users weigh in
Was Wingstop’s public flirtation with a Twitter user harmless or way too spicy?
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
Home Depot’s giant skeleton is particularly happy about the change.
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.
Which ‘Flamin’ Hot’ snack is the best?
PRWeek’s annual review of the agency sector profiled an industry that showed its mettle in a super-challenging year.
Or was this just a universally bad idea?
The prosecution leveraged the public affairs consultancy for social and legacy media monitoring during the historic case.
Wait, are brands actually being nice to each other? It could be a Twitter first.