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Influencer targeting, true purpose, humour through data... six trends from PRWeek UK Awards winners

Influencer targeting, true purpose, humour through data... six trends from PRWeek UK Awards winners

They all excelled in their own fields, but this year's crop of PRWeek UK Award-winning campaigns deployed an impressively wide range of techniques and approaches.

In Pictures: PRWeek UK Awards 2019 - part one

In Pictures: PRWeek UK Awards 2019 - part one

See the first batch of photos from the industry's Oscars, the PRWeek Awards, which took place at London's Grosvenor House hotel last night (15 October).

PRWeek UK Awards 2019: Winners revealed

PRWeek UK Awards 2019: Winners revealed

Weber Shandwick and Octopus Group were two of the big winners at the prestigious PRWeek UK Awards 2019, which took place on Tuesday night (15 October) during a gala ceremony at London's JW Marriott Grosvenor House.

PRWeek UK Awards Winners 2019: B2B

PRWeek UK Awards Winners 2019: B2B

The B2B Award goes to Tudder 'Tinder for Cows', by Octopus Group for Hectare Agritech - a rare campaign for a product aimed at a business audience that achieved global mainstream media attention and public engagement, as well as coverage in the trade press boosting traffic and web registrations.

PRWeek UK Awards Winners 2019: Young PR Professional of the Year

PRWeek UK Awards Winners 2019: Young PR Professional of the Year

PRWeek UK's 2019 Young PR Professional of the Year is Mischief PR's Holly Smith. In her meteoric rise through the agency's ranks, Holly has proved her worth as a sharp strategist, innovative thinker and a talented and inspiring business leader.

PRWeek UK Awards Winners 2019: Internal Communications and Employee Engagement

PRWeek UK Awards Winners 2019: Internal Communications and Employee Engagement

The Internal Comms & Employee Engagement award goes to flu-vaccine firm Seqirus' effective, three-pronged 'SEC_RITY - Not Complete Without U' employee-education campaign, which put its staff at the heart of its defence against hacks and other forms of attack on its IT systems.

PRWeek UK Awards Winners 2019: Best Use of Content

PRWeek UK Awards Winners 2019: Best Use of Content

Best Use of Content goes to 'Cyber-Crime: a Campaign that Didn't Add Up' by Weber Shandwick for HSBC UK - a clever, headline-grabbing use of a much-talked-about emerging technology to send home a message about the dangers of digital fraud during the pre-Christmas shopping season.

PRWeek UK Awards Winners 2019: Marketing Communications - Travel, Leisure, Lifestyle, Hospitality

PRWeek UK Awards Winners 2019: Marketing Communications - Travel, Leisure, Lifestyle, Hospitality

TheMarketing Communications - Travel, Leisure, Lifestyle, Hospitality award is won by Golin with '#TrackRecord' for LNER, which succeeded in raising awareness of and boosting positive sentiment toward the train operating company across the UK, as well as increasing engagement.

PRWeek UK Awards Winners 2019: Marketing Communications - Automotive and Transport

PRWeek UK Awards Winners 2019: Marketing Communications - Automotive and Transport

The Award for Marketing Communications - Automotive and Transport goes to The Romans with 'It's a Wonderful Line', for Virgin Trains, which brought an insightful, relevant and positive Christmas message to passengers, and achieved huge reach via social and mass-media coverage.

PRWeek UK Awards Winners 2019: Marketing Communications - FMCG, Health, Beauty, Retail, Fashion

PRWeek UK Awards Winners 2019: Marketing Communications - FMCG, Health, Beauty, Retail, Fashion

The Marketing Communications - FMCG, Health, Beauty, Retail, Fashion award goes to Poundland's Valentine's Day 'Bling Ring' campaign, which was based on solid insight and adapted quickly from the original strategy to take advantage of fast-moving social-media trends and achieve mass-media coverage.

PRWeek UK Awards Winners 2019: New Consultancy of the Year

PRWeek UK Awards Winners 2019: New Consultancy of the Year

The New Consultancy of the Year Award, sponsored by Taylor Herring, goes to Don't Cry Wolf. Placing a high priority on ethics, environmental and social responsibility, and with a highly effective, freelance expert-powered business model, the firm has got off to an impressive start in business terms.

PRWeek UK Awards Winners 2019: Best Use of Planning, Strategy and Evaluation

PRWeek UK Awards Winners 2019: Best Use of Planning, Strategy and Evaluation

The award for Best Use of Planning, Strategy and Evaluation, sponsored by Opinium, goes to Pegasus' innovative, compelling and highly effective 'You vs Train' track-safety campaign, for Network Rail, British Transport Police and the wider rail industry.

PRWeek UK Awards Winners 2019: Best Use of Creativity

PRWeek UK Awards Winners 2019: Best Use of Creativity

Best Use of Creativity, sponsored by Ginger Research, goes to 'Twinkle Twinkle Little Heart', by Golin for Tiny Tickers. It succeeded in raising awareness of the charity and its work, achieving international coverage, a huge increase in website traffic and a doubling of donations over the campaign period.

PRWeek UK Awards Winners 2019: Technology

PRWeek UK Awards Winners 2019: Technology

The Technology award goes to Tudder 'Tinder for Cows' by Octopus Group for Hectare Agritech - a campaign based on a custom app but also using video and a social media programme to push traffic to the client's website, achieving remarkable results, global coverage and even investor interest.

PRWeek UK Awards Winners 2019: Best International Campaign

PRWeek UK Awards Winners 2019: Best International Campaign

Best International Campaign, sponsored by YouGov, goes to 'Flyland', by Ogilvy for HSBC. It generated wide-ranging, 100 per cent positive international coverage with the core focus on the client, opening the door to further investment in integrated campaigns.

PRWeek UK Awards Winners 2019: Best PR Event

PRWeek UK Awards Winners 2019: Best PR Event

Best PR Event goes to '4GEE Cinema', by M&C Saatchi Public Relations for EE. The event dramatically exceeded targets, creatively changed public perceptions of the mobile network in relation to its coverage of remote areas, and effectively highlighted its partnership with the BAFTA Film Awards.