Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
FCB Inferno was the big winner at the inaugural Campaigns for Good Awards, a new initiative from PRWeek, Campaign and Third Sector.
The winner of Charity or NGO - Best Public Awareness Campaign is Trust Your Touch, by Fold7 for CoppaFeel!.
The winner of Public Sector - Best Public Awareness Campaign is Live from Inside the Human Body by MediaCom for Cancer Research UK.
The winner of Brand Led - Best Public Awareness Campaign is Project Literacy: A Little Chicken Named Pong Pong, by FCB Inferno & Weber Shandwick for Pearson.
The winner of Brand Led - Best Progressive Cause Campaign is #bloodnormal by Ketchum with AMV BBDO for Libresse.
The winner of Brand Led - Best Environmental Cause Campaign is British Science Week 2018 by Four Communications for the British Science Association.
The winner of Charity or NGO - Best Progressive Cause Campaign is Break Bread Smash Stigma, by Narrative, Bensimon Byrne and One Method for Casey House.
The winner of Public Sector - Best Progressive Cause Campaign is Share the Joy: Shared Parental Leave Communication Campaign by the Department of Business, Energy and Industrial Strategy (BEIS) and the Government Equality Office (GEO).
The winner of Charity or NGO - Best Environmental Cause Campaign is Shrinking Habitat, by Jungle Creations for WWF.
The winner of Public Sector - Best Funding and Advocacy Campaign, Local is #LookUpSeattle by The Thomas Collective for Seattle's Union Gospel Mission.
The winner of the Campaign of the Year is Small Talk Saves Lives, by Pegasus for Network Rail, Samaritans, British Transport Police and Rail Delivery Group.
The winner of Multi Organisation - Best Public Awareness Campaign is Small Talk Saves Lives, by Pegasus for Network Rail, Samaritans, British Transport Police and Rail Delivery Group.
The winner of Charity or NGO - Best Fundraising and Advocacy Campaign, Local is There But Not There, by Newsfeed PR for Remembered.
The winner of Charity or NGO - Best Fundraising and Advocacy Campaign, Global is Untapped, by GOOD Agency for WaterAid.
The winner of Multi Organisation - Best Environmental Cause Campaign is Square Mile Challenge, by Barley Communications for Hubbub.
The winner of the Campaigns for Good Awards 2018: Agency of the Year is FCB Inferno.
Few businesses can resist allying themselves with a good cause, but it's all too easy for brands to get it wrong. PRWeek UK looks at what it takes to make cause marketing succeed.
Time is running out to book tickets for the PRWeek UK Awards at the reduced 'early bird' rate.
Awards season is upon us - check out Steve Barrett's essential 9-point guide to producing winning entries.
Tank was recently promoted to VP of home services at the home improvement retailer - she chairs the 20th edition of the awards, which are now open for entries.
Taylor Herring and The Romans are leading the shortlist for the PRWeek Awards 2018, the annual celebration of the best of UK PR.
FleishmanHillard, Edelman, and Ketchum bagged PR Lions on Thursday.
The entry deadline for the PRWeek UK Awards 2018 has been extended to Tuesday 12 June.
The five chairs of the judging panels for the PRWeek UK Awards have been announced - as the final entry deadline draws near.
The 'early bird' deadline for the PRWeek UK Awards 2018 is nearing - entrants have until this Thursday (24 May) to make submissions at the lower cost rate.
This week's PRWeek Global Awards winners and a taste of the bullish U.K. PR sector represent a welcome contrast to the relative stasis in the U.S.
The crème de la crème of worldwide comms pros assembled at 8 Northumberland Avenue in London last night (15 May) for the PRWeek Global Awards. Here is a selection of photos from the glittering gala...
The best of the best in global PR and communications assembled in London tonight to find out who would take home the coveted trophies at the PRWeek Global Awards 2018.
Faculty leaders distilled the wisdom of 20 CCOs and top CEOs in their latest book to define the key role of PR in providing strategic counsel to the C-suite.
The Book of the Night features all the winners, finalists, and honorable mentions from the 2018 PRWeek US Awards.
The 2018 PRWeek Awards showed a tremendous diversity of work and practitioner that bodes extremely well for the future of the profession.
For the fourth consecutive year, Weber Shandwick scoops a prestigious double with Large Agency and Agency of the Year honors, while #MeToo creator Tarana Burke is named Communicator of the Year
Entries are now open for the PRWeek Awards 2018, the most prestigious awards ceremony for the UK PR industry.
The PRWeek Global Awards are scheduled for 15 May in London.
An esteemed group of industry experts have been confirmed as judges for the prestigious PRWeek Global Awards - and there's still time to enter.
Time is running out to enter the 2018 PRWeek Global Awards, which recognise comms excellence on a global scale.
Weber Shandwick has been shortlisted for its fourth straight Large Agency of the Year award among its 12 mentions. Ketchum has been shortlisted 13 times, Edelman nine times, and Golin seven.
Bacardi global head of brand PR and corporate comms Lisa Jedan has been named as the chair of the PRWeek Global Awards 2018.
Comms excellence on a global scale will be recognised at the 2018 PRWeek Global Awards, with entries now open.
Always' #LikeAGirl took home the award for Campaign of the Year.
Always, P&G's feminine care brand, has long been committed to empowering girls through puberty education.
Share Our Strength set out to bring more nourishing dishes to children, while simultaneously stacking support and funds for summers to come.
Procter & Gamble reinvigorated its Thank You, Mom campaign, which took home this year's prize.
The launch of Advanced Micro Devices' new generation of Radeon graphics cards helped re-ignite customer passion.
CVS made national headlines when it announced that it was pulling all tobacco products from its shelves for good.
Juniper Networks' Introducing Hackonomics campaign helped the company regain a foothold in the IT security industry.
Weber Shandwick had "an exceptional year in which it redefined and expanded client reach."
Frates' rousing success in the face of tremendous obstacles makes him a clear choice as PRWeek's 2015 Communicator of the Year.
Gatorade entered the fiercely competitive protein-based recovery product category with the launch of its Recover Whey Protein Bar.
Leveraging new analytics and socialization tools helped Allstate Insurance create the most robust edition of its annual America's Best Drivers Report
Dubbed "clever, moving, and relevant" by one judge, this campaign set out to honor the important role moms play in their children's lives.
WE Infinity is a data-mining and analytics platform built in the cloud that delivers insights to inform campaign strategies and help improve business outcomes.
"Daltyn's combination of old-school skills and digital savvy makes me proud," added one judge.
"A great course with a hugely innovative, world-class curriculum," said one judge.
Judges applauded Kempner for "making bold moves within the industry" and for "truly transforming the business in radical ways."
Judges praised Mónica Talán, EVP of corporate communications and PR at Univision, for her leadership and business accomplishments.
Last year, Fastenberg showed knowledge and experience beyond her youth as she managed more than $1.2 million in accounts.
The deck was stacked against the Illinois Department of Insurance and FleishmanHillard as they set out to enroll state residents for healthcare plans through the Affordable Care Act.
Wintergreen Advisers teamed with Bryant Park Financial Communications to bring the facts about Coca-Cola's plan to light.
Dominion and agency Davies wanted to counter the work of environmental groups, which had rallied against the Cove Point terminal project in Maryland.
CVS Health worked with its integrated agency team on a rebranding campaign to highlight its dedication to healthcare.
US Mint won for an effort that helped Americans remember a key moment in the country's history.
BlueCross BlueShield of Western New York and Eric Mower + Associates won for a campaign addressing the epidemic of prescription painkiller abuse.
Toyota initiated a campaign to bring its four existing North American headquarter operations under one roof in a new location.
In 2014, revenue at Singer Associates doubled to $9 million from $4.5 million in 2013.
Praytell Strategy's revenue grew 217% to $2.94 million in 2014 as the agency added a number of US and international clients.
All judges recognized Weber Shandwick as a true industry leader that continually breaks barriers and embraces change.
World's Toughest Job rose above the competition and made Mother's Day more special for consumers around the country.
Allison+Partners' acquisition of PR Century last year in Beijing and Shanghai enhanced the China practice, and Asia-Pacific revenue soared 300%.
Far surpassing the brand's expectations, the effort garnered 76 million views on YouTube, making it one of the top viral videos of the year
Last year's Honorable Mention is this year's winner as NASCAR's Integrated Marketing Communications team raced off with top 2015 honors.
As a sponsor of the US Speedskating team at the 2014 Winter Olympics in Sochi, Under Armour developed the US Mach39, but the suit did not live up to its hype.
MSLGroup knocked it out of the park with this campaign that transformed the insulting phrase "like a girl" into a positive and empowering statement.
Ketchum and the US Farmers & Ranchers Alliance won for a campaign around the documentary film Farmland!
Negroni Week spurred a 50% increase in Campari sales over the same period a year earlier. In 2016, the number of participating venues rose 63% from 2015, with 6,078 total participants.