CCOs can play a pivotal role in building ethically motivated employees and business cultures
CCOs must ensure their companies transparently illustrate values-based conduct that demonstrates the highest standards of legal and ethical behavior and impact.
Cyberattacks have been a major headache for companies including WPP. Communications executives should be running the rapid response teams.
"How can I navigate my company's reputation and comms in an environment where the Trump Administration is actively engaging with business as never before?"
In the first installment of Ask Renee, she answers the question, "What are the most effective ways to increase diversity in the C-suite and build inclusive companywide cultures?"
"How can I push back on the CEO or C-suite and tell them some home truths about an issue, decision, or proposed strategy without losing my job?"
"My CEO is worried what will happen if our company or brands get caught in President Trump's Twitter crosshairs - how should we prepare for such a scenario?"
"My CEO loves engaging directly with reporters, and thinks his natural charm will keep him out of trouble. How can I manage the situation?"
Dear Lucas, "Our CEO has hired a PR firm on the sly to boost her own profile in a boardroom power struggle. How can I fulfill my duties to my employer but still retain an effective working relationship with such a key stakeholder?"
The former top communicator at Goldman Sachs answers questions from PRWeek readers. Dear Lucas, "How do we promote our company's social responsibility efforts while recognizing shareholder demands for highest-possible return on investment?"