In pitching and winning business, agencies work with criteria set by clients. How can firms demonstrate that they are 'bringing home the bacon?
Evolution, revolution, fleeting relationships, transparency, humanity, personal contact, and frank conversations characterize the modern world of client service.
Wannabe PR pros need a whole new range of expertise to prosper in the modern world, allied with legacy skills that never go out of fashion.
Wilson dishes on the "golden rules" of good client-agency partnerships.
CCOs can play a pivotal role in building ethically motivated employees and business cultures
CCOs must ensure their companies transparently illustrate values-based conduct that demonstrates the highest standards of legal and ethical behavior and impact.
Cyberattacks have been a major headache for companies including WPP. Communications executives should be running the rapid response teams.
"How can I navigate my company's reputation and comms in an environment where the Trump Administration is actively engaging with business as never before?"
In the first installment of Ask Renee, she answers the question, "What are the most effective ways to increase diversity in the C-suite and build inclusive companywide cultures?"
"How can I push back on the CEO or C-suite and tell them some home truths about an issue, decision, or proposed strategy without losing my job?"