Agency Business Report 2012

PR industry stands up well to analysis

PR industry stands up well to analysis

By Steve Barrett, May 01, 2012

US GDP grew just 1.7% in calendar year 2011, hitting a high of 3% in Q4, but PR agencies bucked this trend and posted another set of impressive results for the communications services industry.

State of US PR agencies [INFOGRAPHIC]

State of US PR agencies [INFOGRAPHIC]

May 01, 2012

Following two years of stable growth, an emboldened communications industry is expanding well beyond its core fields of expertise and geographies into new areas.

The challenge of new business

By Rose Gordon, May 01, 2012

Maintaining a disciplined new business machine can be difficult in an industry that shrinks from the word "sell."

Agency Business Report 2012: The dawn of the $1b agency

Agency Business Report 2012: The dawn of the $1b agency

By Steve Barrett, May 01, 2012

Considered a pipe dream not long ago, the 10-digit mark has become a realistic goal for some firms.

Top 10 US Agencies

Agency Name  2011 Revenue
1 Edelman   $383,424,570
2 Waggener Edstrom Worldwide $100,539,000
3 APCO Worldwide $72,902,800
4 WCG $44,470,000
5 ICF SCMD $40,694,584
6 MWW Group $38,626,000
7 Ruder Finn $37,790,000
8 ICR $32,716,715
9 DKC $27,413,800
10 Finn Partners   $23,063,000

Top 10 Network Agency Revenue Estimates

Company $US $Global
Edelman 383,424,570* 614,858,225*
Fleishman-Hillard 350,000,000 520,000,000
Weber Shandwick 350,000,000 500,000,000
Ketchum 270,000,000 420,000,000
Burson-Marsteller 200,000,000 450,000,000
MSLGroup 175,000,000 450,000,000
Hill+Knowlton Strategies 150,000,000 380,000,000
Ogilvy PR Worldwide 150,000,000 300,000,000
GolinHarris 140,000,000 175,000,000
Porter Novelli 100,000,000 140,000,000


*Figures formally submitted to PRWeek for agency rankings. Other figures are PRWeek estimates for 2011.

Download the 2012 Report

US Agency Rankings
US Agency Rankings by Region

2011 Agency Business Report

Click here to access last year's report.

Agency Profiles

5W Public Relations
Airfoil Public Relations
Allison+Partners
APCO Worldwide
Atomic PR
Brodeur Partners
The Brunswick Group
Burson-Marsteller
Capstrat
Carmichael Lynch Spong
Catalyst Public Relations
Chandler Chicco Companies
Citizen Paine
CJP Communications
Cohn & Wolfe
Cone Communications
Cooney/Waters Group
Coyne Public Relations
Cramer-Krasselt
CRT/tanaka
DeVries
DKC
Edelman
Euro RSCG Worldwide PR
Fahlgren Mortine
Finn Partners
Fleishman-Hillard
French/West/Vaughn
FTI Consulting
Gibbs & Soell
GolinHarris
Grayling
Hager Sharp
Hill+Knowlton
Horn
Hunter Public Relations
ICR
IMRE
JeffreyGroup
Kaplow Communications
Ketchum
Kwittken & Company
Linhart Public Relations
Makovsky & Company
Marina Maher Communications
M Booth
Mitchell Communications Group
MSLGroup
MWW Group
Ogilvy PR Worldwide
Olson PR
The OutCast Agency
Padilla Speer Beardsley
PCG Campbell
Peppercom
PMK-BNC
Podesta Group
Porter Novelli
Republica
Revive
RF/Binder Partners
Ruder Finn
Shift Communications
Singer Associates
Sloane & Company
Taylor
Text 100
Waggener Edstrom Worldwide
WCG
Weber Shandwick
Zeno Group

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