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Latest Agency News
Just briefly
People moves, account wins and other comms news.
MDC Partners revenue dips 16% in Q3
But the holding company’s merger with Stagwell Group is progressing.
WPP to pay annual bonuses despite Covid-19 and cut offices by up to 20%
Staff below board level will be eligible for bonuses.
FTI Consulting strategic comms revenue plummets 11.7% in Q3
Lower demand for M&A, financial comms and large corporate reputation work was to blame.
Finn Partners puts Jenny Heinrich in charge of digital, influencer strategy
Heinrich is a veteran of Edelman’s Chicago office.
WPP PR arm improves in Q3 amid 'robust' client demand
WPP reported an improved performance in its PR division in the third quarter of 2020, citing strong demand for comms services.
WPP beats Publicis to retain $600m Walgreens Boots Alliance account
The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.
Agility means action
Fast-moving communications teams are most likely to drive change across organizations, say comms leaders from Procter & Gamble and John Hancock.
Coronavirus Briefing: Hocus pocus, face mask focus, fright vs. Fauci, science trumps superstition
This edition of Coronavirus Briefing is 1,436 words long and will take you seven minutes to read.
Interpublic Group rebrands CMG division as IPG DXTRA
The 28-agency, 7,000-person offering will operate as a global collective under the leadership of CEO Andy Polansky, supported by a core centralized team.
Kate Cronin promoted to CEO of Ogilvy Health
Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
Greentarget: Fake news is hurting journalism and it won’t end with Trump
More than four in 10 respondents to a Greentarget survey say a Biden administration wouldn’t be the end of disinformation.
WE names Elizabeth Herrera Smith head of diversity, equity and inclusion
It’s a newly created role at the independent agency.
Omnicom PR revenue drops 3.4% in Q3
The holding company’s overall revenue dipped 11.7% in the quarter.
Just briefly
People moves, account wins and other comms news.
Havas Group posts 10% fall in Q3 organic net revenue
North America is "holding up well, thanks to a resilient market and growth in health and wellness communications."
Current picks up Subway global AOR account
The firm will handle both consumer and corporate work for the sandwich chain around the world.
Weber Shandwick wins potential $50m CDC flu vaccine comms account
The work includes promotion of the influenza vaccine and some crisis work.
Mattress maker Purple Innovation picks KWT as U.S. AOR
The MDC Partners agency is helping the company launch the Purple Kids Mattress among other duties.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
CPG giant makes emphatic case for contribution of marketing as it reports strong results.
Analysis
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
How agencies are helping employees go to the polls
In a year marked by uncertainty, PR firms are making Election Day slightly less stressful.
Work in progress: Agencies double down on DE&I initiatives, but yet to see results
The pandemic has kept firms from hiring, holding back their efforts to bring on executives of color.
The two words that describe agency CEOs in September 2020
Agency leaders say they are “cautiously optimistic” as they plan for next year after months of unprecedented challenges.
Rebound ready: AOR and long-term accounts reemerge after Q2 pullback
While not a V-shaped recovery, but agencies are seeing clients think beyond the pandemic.
