Latest Agency News
Specialist agency The Food Group names Meghan Flynn PR director
Don Dunbar was appointed executive creative director at the WPP firm.
David Bloomgren joins Finsbury Glover Hering as MD in DC
Bloomgren is a veteran of the EPA and the agency world.
Ad tech companies talk candidly about cookies
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Unilever brings on Boden for cross-brand Hispanic community initiative
The You Are Our Inspiration campaign works to connect with Hispanics with Unilever brands, encouraging self-esteem, nutrition and reduced food waste.
WPP fined $19 million by SEC over accounting and bribery claims
The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.
Just briefly
People moves, account wins and other comms news.
North Sixth Group invests in RepSpert
The online reputation management platform is based in Australia.
BioVaxys brings on 6 Degrees as it preps potential vaccine
The British Columbia-based biotech company is working to develop a SARS-COV-2 vaccine.
Weber Shandwick launches media security center via partnership with Blackbird.AI
Blackbird.AI will provide insights about misformation, disinformation and what’s happening in the media that is relevant to clients.
How Omnicom won Mercedes: ‘Holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign.
After nearly two years of pandemic, Americans are still optimistic: Ruder Finn FutureThink Index
The study, the first of a planned quarterly report, measured how Americans think about the future and the role business leaders play in shaping that outlook.
What do consumers want from brands in uncertain times? Stability, finds WE study
Consumers’ expectations of the companies they buy from has skyrocketed in the past two years, according to the firm’s Brands in Motion study.
Momentum Worldwide launches hybrid experience platform
WhiteBox blends real life and virtual events for brands.
Thomas Bunn leaves BCW, returns to Zeno to head global planning
The newly created role reflects Zeno’s investment in strategic planning, the firm says.
LLYC acquires Mexican creative firm Beso
Through the partial acquisition, LLYC will offer clients data-driven creativity, communications and media-buying.
Illinois Lottery manager issues PR RFP
Camelot Illinois is looking for a Chicago-based agency to work on strategic communications and media relations on behalf of the state lottery.
Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’
WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.
Mercedes-Benz consolidates PR, marketing with Omnicom
Omnicom is also acquiring German PR firm Oliver Schrott Kommunikation, which counts the luxury automaker as a client.
PRCA forms Global Advisory Board to 'turbocharge international expansion'
The PRCA has revealed details of its Global Advisory Board, designed to help with the trade body's international growth.
Global fintech firm Centtrip hires agency ahead of US move
Centtrip, a global provider of expense management and card payment technology, has appointed Boldspace for PR and creative briefs ahead of a US launch.
Analysis
How Hispanic firms are evolving with the growing Latino market
Some are public, others have been acquired. Still others are independent. All have shifted their focus to the English-speaking Latino.
How agencies are trying to prevent employee burnout
Countering the Great Resignation by prioritizing employee wellness.
Three days a week? Every day? Never? Agencies tread lightly on bringing staff back to office
Most employees want RTO flexibility and some don’t want to come back at all. How agencies are preparing for the backlash.
Publicis revenues jump back above pre-pandemic levels after 17% growth in Q2
Group now expects to recover all of 2020's lost revenue this year, rather than taking two years.
Will the four-day workweek catch on in PR?
Kickstarter is trying it. But can it work in the always-on PR world?