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Latest Agency News
Arthur Sadoun: 'We have exhausted everything that remote work can teach us'
Publicis Groupe will 'not be a Zoom company' or '100% in-office company,' CEO said in video.
Finn Partners promotes Brighter Group founder Debbie Flynn to lead global travel arm
Finn Partners has promoted Debbie Flynn, formerly managing partner of Finn Travel Europe, to global travel practice leader.
CDC hires Golin to support international initiatives
The IPG firm will work on media and social media for the CDC’s Center for Global Health.
Acceleration acquires Stripe Reputation
The firm will be rebranded as Stripe Theory as it joins Michael Nyman’s network.
'Surplus to requirements' - Next 15 puts 100,000 sq ft of office space on the market
Next 15 is 'actively marketing' about one-third of its real estate in London, New York and San Francisco after deeming it 'surplus to requirements' amid the shift to more home working.
MDC Partners is latest holding company to centralize tech strategy
The network is launching a global technology group to support its agencies and enable more collaboration.
Johnson & Johnson picks Golin to handle North America Skin Health PR
The IPG agency will build strategic earned media, social media and influencer plans for J&J’s Neutrogena, Clean & Clear and Aveeno brands in the U.S.
Dentsu Aegis Network rebrands as Dentsu International
The move unites tens of thousands of global employees under a single Dentsu brand
New head of corporate for Edelman APAC
The appointment was announced as longtime Edelman leader Amanda Goh left this month.
Just briefly
People moves, account wins and other comms news.
WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave
Stock price underwent a temporary bounce.
Edelman begins strategic recruitment and restores staff pay amid recovery
The world’s largest communications network has begun hiring and restoring the full pay of staff after a spring that was “no fun”, according to Richard Edelman.
W2O acquires research consulting firm Elysia Group
W2O’s buying spree continues after gobbling up social analytics firm Symplur and advertising and medical education shop 21Grams this year.
Edelman announces new focus on ‘action communications’ and corporate affairs in wake of COVID-19 and Black Lives Matter
Richard Edelman, CEO of the world’s biggest PR firm, has launched a new mantra for his agency; challenging the comms sector and business in general to focus on action rather than words.
BCW launches polycultural consulting unit
SVP Kristin Hooper will lead the offering.
Facebook hires APCO’s Marc Johnson as VP, corporate comms
Johnson was most recently MD in APCO Worldwide’s New York office.
California $6m tobacco-control campaign decision under appeal
The state is reviewing its call to award the seven-figure campaign to Rally.
Ruder Finn acquires Jacobstahl
Jacobstahl will keep its branding and leadership.
Edelman rolls out CommsTech Solutions offering
The service will enable communicators to predict consumer behavior, reduce risk and quantify commercial impact, the firm said.
Diffusion named Facet Wealth consumer, corporate AOR
The firm will create data-driven content with a strong focus on media relations for the financial services company.
Analysis
The two words that describe agency CEOs in September 2020
Agency leaders say they are “cautiously optimistic” as they plan for next year after months of unprecedented challenges.
Rebound ready: AOR and long-term accounts reemerge after Q2 pullback
While not a V-shaped recovery, but agencies are seeing clients think beyond the pandemic.
By the numbers: PR and the Paycheck Protection Program
Among the first at the gate when the program opened, PR shops have mixed reviews about the process as a whole.
Why the biggest PR firms can’t be Silicon Valley hot shops
Bigger isn’t always better. With startups, it can be a detriment.
Why PR firms have failed at executive diversity
Large agencies are taking a look in the mirror. What they’re seeing is they still have work to do improving the balance of their top ranks, according to exclusive PRWeek data.
