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Latest Agency News
Digitas creatives team up on ideas to replace Mississippi's outdated flag
"We believe in the power of design to solve universal challenges, build, and shift culture, and ultimately move people to action."
Just briefly
People moves and account wins.
Publicis reveals diversity data, outlines 7 actions to improve equality
CEO Arthur Sadoun sent a memo to staff today.
Four agencies form Diversity Marketing Consortium to help minority startups
The group has pledged to offer $1.5 million in free marketing services bi-annually.
California posts $6m tobacco control RFP
The state expects to make a decision later this summer.
Former BWR publicists launch The Initiative Group
The agency’s clients include Adam Sandler, Anna Kendrick and Beaches and Sandals Resorts.
M&C Saatchi: April and May trading 'less severe than expected'
M&C Saatchi said its trading results for April and May "were not quite as severe" as first expected, as it seeks additional funding amid the coronavirus crisis.
Story Worldwide names Craig Teper chief story runner
The position is modeled on the showrunner job in the TV industry.
Publicis' Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel
The holding company leaders didn't let an empty Palais des Festivals stop them from celebrating.
Stagwell proposes merger with MDC Partners
The combined company would see $35 million in synergies from the deal.
Just briefly
People moves, account wins and other comms news.
Praytell launches corporate allyship practice
Naria Frazer and Stefan Embry are leading the practice.
How e.l.f. drove conversations with a ‘beauty burrito’
A joint venture with Chipotle got coverage across beauty and fashion media.
Women in tech nonprofit AnitaB.org hires Sway Effect
The organization is dedicated to advancing women in technology roles.
Publicis chiefs insist on celebrating awards in Cannes
Journey of Arthur Sadoun and Maurice Lévy to Cannes features in film to promote Cannes-Do Awards.
Next 15 expects 'modest growth' in H1, eyes acquisitions and B Corp status
Next 15 expects to see "modest growth" in revenue and profit in the first half of its financial year despite the impact of COVID-19, with "real recovery" likely in the "latter part of the fiscal year".
Nyree Wright details complaints in discrimination, breach of contract suit against Porter Novelli
Omnicom, OPRG, Porter Novelli and former agency president Jennifer Swint have been named in Wright’s suit.
Barri Rafferty reflects on 25 years at Ketchum: ‘I was able to continually reinvent myself’
She also shared what she’ll bring to her new role as Wells Fargo’s comms head.
Creative agency sells clothing to ‘quell the fears of white people’
The Variable is making shirts reading “I’m just jogging” or “I’m just napping” to challenge implicit biases and benefit Color of Change.
Fitness platform Gympass picks SourceCode as North American AOR
The company has more than 2,000 corporate clients.
Analysis
Why the biggest PR firms can’t be Silicon Valley hot shops
Bigger isn’t always better. With startups, it can be a detriment.
Why PR firms have failed at executive diversity
Large agencies are taking a look in the mirror. What they’re seeing is they still have work to do improving the balance of their top ranks, according to exclusive PRWeek data.
‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
‘More human’: Agencies find silver linings in virtual new business pitches
Big agencies are learning what smaller firms have known all along: There are some upsides to pitching from afar.
Adjust or start from scratch? Tough decisions as brands reevaluate Olympic plans
It’s not as simple as just delaying campaigns for one year.
