Latest Agency News
How PepsiCo is supporting Phoenix’s Hispanic-owned businesses ahead of Super Bowl LVII
The company enlisted help from Latino actor, producer and activist Wilmer Valderrama.
Accenture brings on Magic Leap chief design officer to help lead its metaverse business
James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.
Arthur Sadoun: Publicis’ ‘profound transformation’ is paying off
CEO talks to PRWeek's sister media brand Campaign about Q4 results, rewarding talent and paying an average salary increase of 8% last year.
Weber Shandwick appoints North America public affairs, social impact and sustainability leads
John Files, Meghann Curtis and Kate Olsen will also join the business and society futures leadership team.
Microsoft’s Frank Shaw on using Twitter to argue for Activision acquisition
Microsoft and Activision chief communications officers Frank Shaw and Lulu Cheng Meservey pushed for the nearly $70 billion acquisition on Twitter, highlighting what’s convenient and challenging about using social media in corporate communications.
Mark Zuckerberg says 2023 will be ‘year of efficiency’
Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.
Publicis takes Working with Cancer pledge to the Super Bowl
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.
Publicis staff to share ‘record-high’ €500m bonus pool after strong end to 2022
Second year in a row of 10 per cent revenue growth.
Hotel brand citizenM names W Communications as US AOR
W will support the hotel brand’s growing North American portfolio.
Finn Partners acquires creative and digital design agency Outré Creative
Outré founder Aidan McCann joins Finn as senior partner.
Citizen Relations formalizes digital unit dComm3
Chief digital officer Crystalyn Stuart-Loayza is spearheading the team.
Hotwire ups Heather Craft to North America CEO
The agency has also launched a global growth team.
FTI survey: Healthcare execs bullish on own companies, cautious about economy
FTI surveyed 250 leaders from healthcare and life-sciences companies in November.
Ulta Beauty hires Hunter to handle consumer media relations
The beauty retailer also works with Zeno Group with both firms serving as AOR.
Innodata rolls out PR CoPilot tool to support media outreach
The tool can help PR pros craft press releases and with other duties.
Vegan hair care brand Better Natured brings on CRC as AOR
CRC was acquired by 360PR+ last year.
MikeWorldWide acquires MRB Public Relations
MRB will join MikeWorldWide’s global tech practice, led by Maria Brown.
Lambert Global acquires Roy Public Affairs Management
Roy Public Affairs founder and principal Melissa Roy joins Lambert as Detroit managing partner.
Haymarket Ventures makes strategic investment in content platform Playe
Playe enables brands to partner with creatives worldwide and works with McKinsey and Mr Yum among others.
Ruder Finn names Chip Scarinzi U.S. head of technology and innovation
The former Hill+Knowlton Strategies exec will lead the firm’s tech practice in a newly created role.
Analysis
The Super Bowl rapid response war room is back, with a virtual twist
Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.
What a ban on non-competes would mean for the PR industry
Following the FTC’s proposal to ban non-competes nationwide, the PR industry is reevaluating restrictive covenants and what the ban would mean for employees.
‘A starting point for creativity:’ How PR pros are testing ChatGPT
They’re also heeding warnings that the tool could create ‘a cavalcade of bullshit.’
What does ChatGPT think about PR pros’ concerns?
We know what chatbots are, but know not what they may be.
AI can do PR, but should it?
ChatGPT can make a press release or corporate statement, but experts say good comms is a human responsibility.
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