Latest Agency News

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How PepsiCo is supporting Phoenix’s Hispanic-owned businesses ahead of Super Bowl LVII

The company enlisted help from Latino actor, producer and activist Wilmer Valderrama.

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Accenture brings on Magic Leap chief design officer to help lead its metaverse business

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

Head and shoulders photo of Arthur Sadoun who is looking at the camera with a half smile. On the right of the image is a graph showing Publicis' organic revenue growth since 2017

Arthur Sadoun: Publicis’ ‘profound transformation’ is paying off

CEO talks to PRWeek's sister media brand Campaign about Q4 results, rewarding talent and paying an average salary increase of 8% last year.

Combination headshots of Meghann Curtis, John Files and Kate Olsen.

Weber Shandwick appoints North America public affairs, social impact and sustainability leads

John Files, Meghann Curtis and Kate Olsen will also join the business and society futures leadership team.

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Microsoft’s Frank Shaw on using Twitter to argue for Activision acquisition

Microsoft and Activision chief communications officers Frank Shaw and Lulu Cheng Meservey pushed for the nearly $70 billion acquisition on Twitter, highlighting what’s convenient and challenging about using social media in corporate communications.

Meta CEO Mark Zuckerberg is shown in front of the Meta logo on a smartphone, with the Facebook logo in the background

Mark Zuckerberg says 2023 will be ‘year of efficiency’

Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.

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Publicis takes Working with Cancer pledge to the Super Bowl

The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.

Publicis: 2022 results (Getty Images)

Publicis staff to share ‘record-high’ €500m bonus pool after strong end to 2022

Second year in a row of 10 per cent revenue growth.

CitizenM's New York Bowery Hotel

Hotel brand citizenM names W Communications as US AOR

W will support the hotel brand’s growing North American portfolio.

Aidan McCann headshot

Finn Partners acquires creative and digital design agency Outré Creative

Outré founder Aidan McCann joins Finn as senior partner.

Crystalyn Stuart-Loayza is also chief digital officer.

Citizen Relations formalizes digital unit dComm3

Chief digital officer Crystalyn Stuart-Loayza is spearheading the team.

Headshot of Heather Craft

Hotwire ups Heather Craft to North America CEO

The agency has also launched a global growth team.

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FTI survey: Healthcare execs bullish on own companies, cautious about economy

FTI surveyed 250 leaders from healthcare and life-sciences companies in November.

Ulta Beauty retail location

Ulta Beauty hires Hunter to handle consumer media relations

The beauty retailer also works with Zeno Group with both firms serving as AOR.

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Innodata rolls out PR CoPilot tool to support media outreach

The tool can help PR pros craft press releases and with other duties.

Vegan hair care products

Vegan hair care brand Better Natured brings on CRC as AOR

CRC was acquired by 360PR+ last year.

Head and shoulders shot of Michael Kempner.

MikeWorldWide acquires MRB Public Relations

MRB will join MikeWorldWide’s global tech practice, led by Maria Brown.

Melissa Roy headshot

Lambert Global acquires Roy Public Affairs Management

Roy Public Affairs founder and principal Melissa Roy joins Lambert as Detroit managing partner.

L-R: Playe cofounders Rob Older, Jonas Espvall and Mitch Brown.

Haymarket Ventures makes strategic investment in content platform Playe

Playe enables brands to partner with creatives worldwide and works with McKinsey and Mr Yum among others.

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Ruder Finn names Chip Scarinzi U.S. head of technology and innovation

The former Hill+Knowlton Strategies exec will lead the firm’s tech practice in a newly created role.

Analysis

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The Super Bowl rapid response war room is back, with a virtual twist

Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.

Businesspeople talking in modern lobby

What a ban on non-competes would mean for the PR industry

Following the FTC’s proposal to ban non-competes nationwide, the PR industry is reevaluating restrictive covenants and what the ban would mean for employees.

Image of someone useing ChatGPT on a laptop

‘A starting point for creativity:’ How PR pros are testing ChatGPT

They’re also heeding warnings that the tool could create ‘a cavalcade of bullshit.’

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What does ChatGPT think about PR pros’ concerns?

We know what chatbots are, but know not what they may be.

AI mockuo stock art

AI can do PR, but should it?

ChatGPT can make a press release or corporate statement, but experts say good comms is a human responsibility.