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Latest Agency News
Taylor releases diversity statistics, shares them with Hold The PRess
Two Taylor employees were part of the group that cofounded the initiative, which calls on PR firms to reveal diversity stats.
Edelman reports slight increase in percentage of non-white employees since 2018
It’s the first time the world’s largest PR firm has released a full racial and ethnic breakdown of its U.S. staff.
Tom Goodwin leaves Publicis following combative tweets on coronavirus
The holding company parted ways with Goodwin after he tweeted about pandemic.
Propel adds broadcast monitoring to product suite
Israeli PR technology company Propel has launched a broadcast-monitoring product that covers TV and radio in more than a dozen countries.
Zignal Labs picks Lexalytics for AI-based NLP for Impact Intelligence platform
The enhancements will help marketers and PR pros gain understanding of perceptions across media.
Onclusive expands media monitoring platform
Essentials and Pro editions are new.
Tech Talk with Onclusive CEO Dan Beltramo
“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”
Covet PR acquired by marketing firm Power Digital
The deal will create a firm with $40 million in projected revenue this year.
Healthcare is bright spot for Havas as Q2 organic revenue dives 18%
Dependence on Europe means it suffered more than some rivals, agency group insists.
Lippe Taylor hire Seiden’s Kate Charles as chief planning officer
Charles to oversee the New York agency’s analytics capability.
Just briefly
People moves and account wins.
Zeno Group releases workforce diversity statistics
The firm’s U.S. workforce is 24.2% non-white.
Praytell bags Agency of the Year at PRWeek Awards US
This award was chosen from the winners of the four agency categories. All achievements were considered relative to the agency’s size and previous standing.
Deirdre Latour returns to Edelman to lead New York office
The GE and Pearson veteran replaces Jennifer Cohan as leader of the agency’s biggest office.
Around the (empty) office with MWWPR’s Bret Werner
The agency’s president talks best-laid plans of moving into an office just before a pandemic hit.
FTI Consulting strategic comms revenue drops 3.8% in Q2
The company blamed declining pass-through revenue for the dip.
Ogilvy’s Jennifer Scott joins NYU faculty
She’ll be a clinical assistant professor in NYU’s School of Professional Studies.
Polansky: Interpublic CMG PR firms see high-single-digit Q2 revenue drop
CMG chairman and CEO Andy Polansky said that despite the pandemic, the firms “continue to outperform the sector.”
Finn Partners promotes Jessica Berk Ross with remit to expand public affairs
Robin Crawford was named head of the DC public affairs group.
Pandemic sends Omnicom PR revenue plunging 13.9% in Q2
The holding company’s overall revenue dropped 23% in the quarter.
Analysis
Rebound ready: AOR and long-term accounts reemerge after Q2 pullback
While not a V-shaped recovery, but agencies are seeing clients think beyond the pandemic.
By the numbers: PR and the Paycheck Protection Program
Among the first at the gate when the program opened, PR shops have mixed reviews about the process as a whole.
Why the biggest PR firms can’t be Silicon Valley hot shops
Bigger isn’t always better. With startups, it can be a detriment.
Why PR firms have failed at executive diversity
Large agencies are taking a look in the mirror. What they’re seeing is they still have work to do improving the balance of their top ranks, according to exclusive PRWeek data.
‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
