Latest Agency News

OutCast expands outside US with deal for London-based Sepia

OutCast expands outside US with deal for London-based Sepia

Sepia's founders said on LinkedIn that the deal will also create opportunities for its clients and employees.

Tech PR community mourns Ryan Donovan

Tech PR community mourns Ryan Donovan

Donovan was remembered for his professionalism and personal touch.

ICF Next names Patti Temple Rocks as head of client impact

ICF Next names Patti Temple Rocks as head of client impact

The firm was founded in January after parent company ICF combined several agencies.

Breakfast Briefing: Five things to know Friday

Breakfast Briefing: Five things to know Friday

The PRWeek Awards recognizes excellence, talent, and 20 years of accomplishments; Samsung audits marketing functions, ad and PR firms; Edelman names Stone chief creative officer of Latin America.

Edelman moves Jimmie Stone to Latin America chief creative role

Edelman moves Jimmie Stone to Latin America chief creative role

Stone will remain in charge of creative in New York.

APCO veteran Nelson Fernandez opens up shop

APCO veteran Nelson Fernandez opens up shop

APCO Worldwide's former North America chair and New York office leader launched his own agency this month.

Mark Thorne leaves Hill+Knowlton Strategies for Burson Cohn & Wolfe

Mark Thorne leaves Hill+Knowlton Strategies for Burson Cohn & Wolfe

Thorne is serving as EVP, CFO, and COO at BCW.

Ogilvy to lead Accor hotel group's new loyalty program as AOR

Ogilvy to lead Accor hotel group's new loyalty program as AOR

The business will be led out of Paris.

Havas Formula snags Golden Boy Promotions AOR account

Havas Formula snags Golden Boy Promotions AOR account

The agency will help to relaunch Golden Boy's brands and boost the prominence of founder Oscar De La Hoya.

Denny's brings on Allison+Partners as PR AOR

Denny's brings on Allison+Partners as PR AOR

The agency hire comes after Denny's restructured part of its marcomms function.

Martin Sorrell: I'm going back to the 1990s

Martin Sorrell: I'm going back to the 1990s

S4 Capital is reuniting digital creative and media services, the former WPP chief told Advertising Week Europe.

Mark Read drops more hints about changing WPP

Mark Read drops more hints about changing WPP

Redefining creativity, giving agency leaders more financial freedom, and making client services more consultant-like are on the WPP chief's agenda.

Sorrell: Amazon's ad business will be worth $100b

Sorrell: Amazon's ad business will be worth $100b

Advertisers, like Brexiteers, are looking to "take back control" of their data, the S4 Capital chief said.

Seven PR questions for Stagwell Group founder Mark Penn

Seven PR questions for Stagwell Group founder Mark Penn

Penn discusses what's next for the PR firms at MDC Partners and Stagwell.

Aruba Tourism Authority selects Zeno Group as North America AOR

Aruba Tourism Authority selects Zeno Group as North America AOR

Zeno won the business in a competitive review that started in late summer 2018.

Michelin puts North American PR AOR account up for review

Michelin puts North American PR AOR account up for review

Ketchum has had the account since 2013.

New MDC chief Mark Penn looks to drive collaboration among agencies

New MDC chief Mark Penn looks to drive collaboration among agencies

Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.

Sorrell pockets $3.3m from WPP, a year after abrupt exit

Sorrell pockets $3.3m from WPP, a year after abrupt exit

The amount is small compared with the $93 million Sorrell received in 2015

Snap picks PMK-BNC as US PR AOR

Snap picks PMK-BNC as US PR AOR

The messaging company brought on PMK to revamp its U.S. story.

Purple launches sport division with Manchester United's Chris Smalling as foundation client

Purple launches sport division with Manchester United's Chris Smalling as foundation client

Global lifestyle agency Purple has launched a new division, Purple Sport, that will focus on talent and organisations in the sport's industry.

Analysis

Saudi Arabia's client roster

Saudi Arabia's client roster

A rundown of the firms that have represented Saudi Arabia's government, according to FARA filings and other documents.

Number of PR jobs hits all-time high, but not every type of communicator is in demand

Number of PR jobs hits all-time high, but not every type of communicator is in demand

The jobs boom is benefitting digital, measurement, and content specialists much more than other communicators.

Step inside the PR agency of 2038

Step inside the PR agency of 2038

Bots and technologists galore. A diverse workforce. And the death of the current holding company model. These are just a few predictions from industry leaders of what could be commonplace in two decades.

Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?

Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?

The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm. But is Read a thoughtful and safe pair of hands or a dull accountant with little in the way of leadership skills?

3 factors spurring this summer's agency acquisition spree

3 factors spurring this summer's agency acquisition spree

Both financial and personal motives are behind the spate of deals.