Latest Agency News
Princeton brings on APCO public affairs head Gadi Dechter
Dechter spent the last six years as head of public affairs at APCO Worldwide.
PR pros 'lack technical knowledge on AI and Big Data' says 'wake-up call' report
Comms professionals recognise the huge potential that artificial intelligence (AI) and 'Big Data' offer the industry but have limited knowledge on technical aspects of both, new research by the CIPR suggests.
Finn Partners teams with Pharmacy Podcast Network
PPN executive producer Todd Eury will join Finn as a VP and run the independent network.
MSL affiliate MARCO buys majority stake in Africa's ACG and eyes London opening
MARCO, the MSL affiliate with offices in Europe, the Americas and Africa, has acquired a 51 per cent stake in pan-African agency Africa Communications Media Group (ACG) and revealed plans for a London operation.
Trey Hicks PR named as defendant in amended filing of Astroworld lawsuit
Trial attorney Thomas Henry is seeking $2 billion in damages for 282 plaintiffs.
Andy Checo joins Weber Shandwick after short stint at Boden Agency
Checo is Weber’s VP of client experience in New York.
Just briefly
People moves, account wins and other comms news.
Michael Roth retires as Interpublic chairman
Departure contrasts with peers Maurice Lévy and Martin Sorrell, who have continued to work.
The 5 measurement metrics PR pros used the most in 2021
Muck Rack’s State of PR Measurement survey found that respondents are focused on coverage, but looking to add measurement metrics next year.
Diversity in healthcare marketing nowhere near enough
The ANA/AIMM report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.
Omnicom Public Relations Group names Ketchum’s Kiersten Zweibaum as global chief growth and marketing officer
Zweibaum was a partner at Ketchum and MD of global growth.
10 agencies that allow PTO to get their loved-ones vaxxed
A few are also giving time for booster shots.
Michelle Olson to replace Jeff Lambert as Lambert & Co. CEO
Lambert will move to chairman and lead the growing Lambert stable of companies.
Golin puts Joe Doyle in charge of U.S. digital healthcare
The newly created role expands Golin's healthcare team with a focus on data and analytics.
Edelman brings on Oscar Suris as part of corporate affairs hires
Suris joins the New York corporate reputation unit as executive director.
Talkwalker adds TikTok analytics to its capabilities
Brands are looking for more information on Gen Z’s use of the platform.
French/West/Vaughan acquires lifestyle, influencer shop Big Picture PR
The San Francisco-based agency focuses on consumer lifestyle PR and influencer marketing.
Facing outside pressure, Edelman launches initiative to focus ESG, sustainability, purpose and climate services
In a coordinated campaign, celebrities and influencers have been urging the world’s largest PR firm to stop working with fossil fuel companies. The firm has named Martin Whittaker (pictured), CEO of Just Capital, as senior adviser and head of Edelman Impact.
Just briefly
People moves, account wins and other comms news.
Analysis
2022 will be the year of ___ in PR: 16 top execs answer that question
From in-person connectivity to employee well-being and a need for flexibility, industry leaders explain what they’re focusing on as the calendar changes.
‘I’ve never seen anything like it’: Recruiters dish on the unprecedented war for PR talent
Record pay raises. Generous bonuses. WFH and flexible work options. Recruiters are seeing it all amid red hot demand for talent.
A dream partnership or necessary consolidation?
The landmark Finsbury Glover Hering-Sard Verbinnen merger is a bold attempt to build greater integration and global scale.
Facebook is once again failing at crisis response. Will it matter this time?
Experts say the company’s point-by-point rebuttal of a Wall Street Journal investigation is missing the point: empathy.
How Hispanic firms are evolving with the growing Latino market
Some are public, others have been acquired. Still others are independent. All have shifted their focus to the English-speaking Latino.