The automaker is one of WPP's largest accounts.
The moves are part of parent Publicis Groupe's effort to convert its PR assets to the MSL brand.
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds -- double the 11% seen in the last two quarters of 2017.
WPP's joint COOs Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
No matter that he dragged the global ad industry kicking and screaming into the modern age, Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.
The acquisition opens a New York office for the Detroit-based firm.
One WPP agency CEO says staffers could feel "liberated" by Martin Sorrell's departure. Plus: The end of 'Scandal.'
Publicis Groupe's net revenue grew organically by 1.6% to €2.1bn (£1.8bn/$2.6bn) thanks to account wins in 2017 that included McDonald's and Diesel.
Acceleration will be an investment and advisory vehicle for marketing and media deals.
Forsatz is leading PR, and corp comms strategy for the U.S.
Her contract with the group is up at the end of the year.
A glance at our coverage of the former WPP CEO throughout the years.
Prosek Partners invested in the boutique shop, and will provide backend support as needed.
The group's PR revenue grew only 0.7% organically in Q1 to $346.3 million.
Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced yesterday by chief marketing officer Jochen Sengpiehl.
She's reporting to Washington office president Lisa Ross.
Agency leaders on the former WPP CEO's impact on marketing.
The series is the first project to come out of Rogers & Cowan's in-house studio content arm, Clickable Media Group.
Liberal Democrat leader Sir Vince Cable is reportedly threatening to use parliamentary privilege powers to expose WPP's findings following an investigation into Sir Martin Sorrell.
What could be next for WPP after the resignation of its CEO of more than three decades.
Executives predict what's next for WPP.
But there's a catch: many agencies would rather pay freelancers they know and trust.
'Massive restructuring is underway': Experts predict more agency mergers to follow Burson-C&W tie-up
The toughest task for Burson Cohn & Wolfe CEO Donna Imperato: bringing together the cultures of two very different WPP agencies, say top agency executives.
Demographic and economic trends are changing the communications industry in Africa, moving it away from traditional hubs and presenting opportunities.
While they're naturally disappointed the hometown Minnesota Vikings came up short, PR pros based in Minnesota are putting on a brave face to show off Minneapolis and St. Paul despite the playoff loss and the freezing cold.