Latest Agency News

Civic to pace media relations, corp comms for New York Road Runners

By Ewan Larkin, July 01, 2022

The firm is serving as AOR for the organization that holds the New York City Marathon.

Mediabrands, R&CPMK launch tool to integrate brands with premium content

By Alison Weissbrot, Campaign, July 01, 2022

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

(L to R) Anol Bhattacharya, CEO of GetIT; Heather Kernahan, global CEO of Hotwire; Brent Scrimshaw, CEO of Enero Group; and Matt Quirie, CEO of ROI DNA

Hotwire makes double acquisition worth $37.5m

By John Harrington, July 01, 2022

Enero Group has announced a double acquisition for Hotwire worth a total of US$37.5m in cash and shares. The move will see the tech comms and marketing agency operate its first owned offices in Asia.

WPP acquires Australia-based martech agency Bower House Digital

By Campaign Staff, June 30, 2022

Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.

Huntsworth and Ashfield rebrand health business as Inizio

By John Harrington, June 30, 2022

Ashfield and Huntsworth have rebranded their combined health and life science operations, including the PR business Evoke, under a new name: Inizio.

Tierney hires Jason Trubowitz to lead paid media, data and analytics

By Natasha Bach, June 30, 2022

He has worked with brands including Diageo and Walmart.

Ogilvy PR ups Rahul Titus to new global influence role

By John Harrington, June 30, 2022

Ogilvy PR has promoted UK and EMEA head of influence Rahul Titus to the new role of global head of influence.

Group Black brings on Weber Shandwick, Kitchen Table for agency support

By Diana Bradley, June 29, 2022

Weber will work on corporate reputation, finance, capital markets, executive visibility and thought leadership for the media collective and accelerator.

Michael McNamara to lead new healthcare practice at McKinney

By Eric Berger, June 29, 2022

The Global Wellness Institute, a nonprofit for the wellness industry, valued it at $4.9 trillion in 2019 and projects that it will reach $7 trillion in 2025.

WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients

By Gideon Spanier, Campaign, June 28, 2022

CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.

The metaverse is a very sexy, but much-hyped area to be in: Martin Sorrell

By Raahil Chopra, Campaign India, June 28, 2022

Cannes Lions 2022: Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights.

Dentsu Creative Bengaluru receive their Agency of the Year award

Cannes Lions crowns agency, network and most creative company of the year 2022

By Gideon Spanier, Campaign, June 27, 2022

Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.

Stock art of the Supreme Court building in Washington, DC.

How PR firms and companies are protecting employees’ abortion access

By Diana Bradley, June 27, 2022

Companies are quickly communicating their policies after Roe v. Wade was overturned.

Edelman wins Bronze PR Lion as category again dominated by creative firms

By Diana Bradley, June 23, 2022

Edelman won a Bronze PR Lion for National Grid’s Green Light Signal campaign in the U.K. It also won in the Creative Data and Media categories, and Prime Weber Shandwick won Bronze in the Direct category.