Peterson has worked at Fleishman since 2014 and previously held roles at creative agencies.
Next 15 Communications has issued an upbeat trading update ahead of its full-year results announcement, pointing to improved performance in the second half.
She replaced David Greenbaum, who moved into a role focused on integration at Edelman.
The agency began working with the national reproductive center this month.
The holding company's PR agencies, which include FleishmanHillard, Ketchum, and Porter Novelli, saw organic revenue increases of 0.1% and 0.3% for the fourth quarter and full year, respectively.
Scroll down for Omnicom Group's fourth-quarter and full-year earnings, Ogilvy's plans for its brand in the U.K., and McDonald's new Happy Meal recipe.
Ogilvy PR and other Ogilvy brands will likely disappear in the next couple of months in the UK, although earned media will remain "incredibly important" in the increasingly integrated business, new UK CEO Michael Frohlich has told PRWeek.
Interpublic's PR agencies include Weber Shandwick, Golin, DeVries, Current, and the Axis Agency.
Happy Valentine's Day. If you're looking for last-minute gift inspiration, scroll down to check out 14 brands' romantic ideas. Plus, news on Interpublic's fourth-quarter and full-year earnings and what happened after snowboarder Shaun White won a gold medal.
Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.
Pembroke and Rye, a new agency formed by three former senior staff of Engage by Bell Pottinger, launches publicly this month.
Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totaling $5.2 billion (£3.75bn).
Scroll down for five things communicators need to know on Tuesday morning, from the new boss at Ogilvy U.K. to the emergence of a new Olympic star in Pyeongchang.
Ogilvy has promoted Ogilvy PR's EMEA chief Michael Frohlich to chief executive of Ogilvy UK, heading up all the integrated businesses.
Diffusion is helping Canary with creative campaigns, corporate profiling, and product launches, among other duties.
APCO's Margery Kraus spoke up after her firm was pulled into the Uranium One controversy.
London entertainment specialist DawBell has been hired as publicists for the Spice Girls.
Brunswick has promoted senior counselor Neal Wolin (pictured) to group CEO, with current chief executive Susan Gilchrist given a new role amid a shakeup of the agency's senior team.
Worrell will oversee the firm's business development and marketing initiatives in Boston and New England.
Earnings season has officially begun for marketing services holding companies. Scroll down for more on Publicis Groupe's fourth-quarter and full-year 2017 numbers.
Demographic and economic trends are changing the communications industry in Africa, moving it away from traditional hubs and presenting opportunities.
While they're naturally disappointed the hometown Minnesota Vikings came up short, PR pros based in Minnesota are putting on a brave face to show off Minneapolis and St. Paul despite the playoff loss and the freezing cold.
What to do (pack boots) and not to do (be disorganized) at the World Economic Forum.
Some are going to observe a clash of cultures. Others to get a jump on the trends that will define the year. Despite the rise of populism, agency CEOs are not crossing the World Economic Forum off their to-do lists.
A roaring stock market doesn't mean communications executives can put their feet up on the desk and relax in 2018.