Latest Agency News
Civic to pace media relations, corp comms for New York Road Runners
The firm is serving as AOR for the organization that holds the New York City Marathon.
Mediabrands, R&CPMK launch tool to integrate brands with premium content
UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
Hotwire makes double acquisition worth $37.5m
Enero Group has announced a double acquisition for Hotwire worth a total of US$37.5m in cash and shares. The move will see the tech comms and marketing agency operate its first owned offices in Asia.
WPP acquires Australia-based martech agency Bower House Digital
Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.
Huntsworth and Ashfield rebrand health business as Inizio
Ashfield and Huntsworth have rebranded their combined health and life science operations, including the PR business Evoke, under a new name: Inizio.
Tierney hires Jason Trubowitz to lead paid media, data and analytics
He has worked with brands including Diageo and Walmart.
Ogilvy PR ups Rahul Titus to new global influence role
Ogilvy PR has promoted UK and EMEA head of influence Rahul Titus to the new role of global head of influence.
Group Black brings on Weber Shandwick, Kitchen Table for agency support
Weber will work on corporate reputation, finance, capital markets, executive visibility and thought leadership for the media collective and accelerator.
Michael McNamara to lead new healthcare practice at McKinney
The Global Wellness Institute, a nonprofit for the wellness industry, valued it at $4.9 trillion in 2019 and projects that it will reach $7 trillion in 2025.
WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients
CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
The metaverse is a very sexy, but much-hyped area to be in: Martin Sorrell
Cannes Lions 2022: Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights.
Cannes Lions crowns agency, network and most creative company of the year 2022
Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.
How PR firms and companies are protecting employees’ abortion access
Companies are quickly communicating their policies after Roe v. Wade was overturned.
Edelman wins Bronze PR Lion as category again dominated by creative firms
Edelman won a Bronze PR Lion for National Grid’s Green Light Signal campaign in the U.K. It also won in the Creative Data and Media categories, and Prime Weber Shandwick won Bronze in the Direct category.
BIO alum Joseph Damond joins Edelman Global Advisory
The government-sector veteran will be a senior adviser for the firm.
Hotwire expands ESG offerings
The San Francisco-based firm posted 16% revenue growth last year.
Sage Communications partners with federal management consultancy Deep Water Point
The alliance aims to help clients grow business with the federal government.
WPP and Ukraine unite for global campaign showing country open for business
Agencies in Ukraine, Poland and Czech Republic will work with the minister of culture and information policy of Ukraine.
Evoke snaps up Meltmedia, a life sciences agency
Effective immediately, Meltmedia will begin operating as Evoke Melt.
Baseball superstar Aaron Judge brings on Berk Communications for PR support
The agency is helping Judge manage his off-field activities and responsibilities.
Analysis
Uncomfortable or not, companies have to talk to employees about abortion
Many employees are scared, or at least unsure of how state laws could affect them, and they’re looking for clarity from their employers.
The Great Resignation is over in PR
Recession fears and inflation are prompting companies to pump the brakes on hiring, cutting down options for job seekers.
Silicon Beach: Agencies are flocking to Miami as city’s tech sector booms
And the VCs and ambitious, young tech executives are driving growth in other industries across South Florida.
How the Ukraine war has changed the PR landscape
PRWeek's timeline shows the major events that have affected the PR industry over the past three months.
Uptick in boomerang employees puts spotlight on agency culture
The grass isn’t always greener. Five people share why they left — and then returned — to their previous PR agencies.
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