Latest Agency News

Zoe Watson to lead new Praytell Melbourne office, its first in APAC

Zoe Watson to lead new Praytell Melbourne office, its first in APAC

Watson, who has worked at Praytell in various positions since 2018, relocated from New York to Australia.

Reprise hires chief AI officer in automation push

Reprise hires chief AI officer in automation push

The Interpublic agency brought on Dr. Vincent Spruyt as part of a global strategy to incorporate AI into its tools and processes.

Omnicom and Interpublic cut 10,000 roles in 2020

Omnicom and Interpublic cut 10,000 roles in 2020

Annual reports show extent of jobs cull.

Edelman launches global anti-disinformation offering

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

CM Group boosts BI offerings by acquiring Scientific Commercialization

CM Group boosts BI offerings by acquiring Scientific Commercialization

Scientific Commercialization’s tools are essential for moving CM’s work beyond medical affairs, its executives say.

Penati and Partners forges alliance with Italian PR firm SmartItaly

Penati and Partners forges alliance with Italian PR firm SmartItaly

The partnership will promote and support Italian companies’ entry into the U.S. market and vice versa.

‘This isn’t our first rodeo’: How Texas-based PR pros are working through crisis

‘This isn’t our first rodeo’: How Texas-based PR pros are working through crisis

Agencies prioritized the well-being of impacted staffers and got creative to continue client service amid unusually cold temperatures and power outages.

Weber Shandwick pledges ‘meaningful change’ to improve staff diversity in 2021

Weber Shandwick pledges ‘meaningful change’ to improve staff diversity in 2021

CEO Gail Heimann called 2020 progress "minimal" due to a lack of hiring, but promised to pick up the pace this year.

Reborn Clothing names French/West/Vaughan agency of record

Reborn Clothing names French/West/Vaughan agency of record

The agency will provide PR, advertising and influencer marketing to the upcycling brand.

Zippo names Ogilvy creative, PR and social agency of record

Zippo names Ogilvy creative, PR and social agency of record

The partnership follows a long-standing relationship with the brand.

Omnicom PR firms see slight revenue uptick in Q4

Omnicom PR firms see slight revenue uptick in Q4

The agencies were down 4.2% for all of 2020.

Web Integrated Network picks Kite Hill as PR AOR

Web Integrated Network picks Kite Hill as PR AOR

WIN did not previously work with a PR agency.

SKDK appoints Rae Robinson as first chief equity and inclusion officer

SKDK appoints Rae Robinson as first chief equity and inclusion officer

Robinson also runs the agency's multicultural comms and engagement practice.

Edelman launches Edelman Studios content creation hub

Edelman launches Edelman Studios content creation hub

The agency has also started partnerships with content optimization platform VidMob and French digital media company Brut. UEG CEO Jarrod Moses (pictured) will oversee Edelman Studios.

MSL names Shreya Mukherjee chief strategy officer

MSL names Shreya Mukherjee chief strategy officer

Mukherjee replaces Alina Diaz, who is moving to oversee the Publicis Groupe agency’s consumer practice.

Ad-Lib.io closes $12m Series A

Ad-Lib.io closes $12m Series A

The creative management platform aims to expand its U.S. business.

Dentsu reports $1.3 billion annual operating loss after tough Q4

Dentsu reports $1.3 billion annual operating loss after tough Q4

Merkle was a rare bright spot as the holding company outlines a new four-year management plan.

Teneo 'in advanced talks' to buy Deloitte's 350-strong restructuring practice

Teneo 'in advanced talks' to buy Deloitte's 350-strong restructuring practice

Teneo is reported to be interested in acquiring the restructuring arm of Deloitte to grow its management consulting capabilities.

Citing increased demand for top talent, NYU debuts healthcare marketing certificate

Citing increased demand for top talent, NYU debuts healthcare marketing certificate

The program will be oriented around the twin industry pillars of empathy and data.

Just briefly

Just briefly

People moves, account wins and other comms news.

Analysis

Taking it slow: Agencies in no rush to get back to the office

Taking it slow: Agencies in no rush to get back to the office

Agency leaders are playing it safe and planning to make some WFH options the norm even when most staffers are back at their desks.

Super Bowl LV already has a marketing winner: Budweiser

Super Bowl LV already has a marketing winner: Budweiser

And its strategy is purpose.

Does Publicis M&A chatter show holding companies are undervalued?

Does Publicis M&A chatter show holding companies are undervalued?

Private equity has been looking at agency groups.

‘That person cannot be trusted’: Top comms execs throw cold water on ex-Trump staffers’ job prospects

‘That person cannot be trusted’: Top comms execs throw cold water on ex-Trump staffers’ job prospects

Executives were open to hiring outgoing Trump aides. That all changed with the January 6 insurrection on Capitol Hill.

Companies communicate their values after Capitol insurrection

Companies communicate their values after Capitol insurrection

CEOs and industry leaders condemned the attack on the Capitol and called for the peaceful transition of power. But many challenges lie ahead.

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