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Latest Agency News
Breakfast Briefing: Five things to know Friday
The PRWeek Awards recognizes excellence, talent, and 20 years of accomplishments; Samsung audits marketing functions, ad and PR firms; Edelman names Stone chief creative officer of Latin America.
Edelman moves Jimmie Stone to Latin America chief creative role
Stone will remain in charge of creative in New York.
APCO veteran Nelson Fernandez opens up shop
APCO Worldwide's former North America chair and New York office leader launched his own agency this month.
Mark Thorne leaves Hill+Knowlton Strategies for Burson Cohn & Wolfe
Thorne is serving as EVP, CFO, and COO at BCW.
Ogilvy to lead Accor hotel group's new loyalty program as AOR
The business will be led out of Paris.
Havas Formula snags Golden Boy Promotions AOR account
The agency will help to relaunch Golden Boy's brands and boost the prominence of founder Oscar De La Hoya.
Denny's brings on Allison+Partners as PR AOR
The agency hire comes after Denny's restructured part of its marcomms function.
Martin Sorrell: I'm going back to the 1990s
S4 Capital is reuniting digital creative and media services, the former WPP chief told Advertising Week Europe.
Mark Read drops more hints about changing WPP
Redefining creativity, giving agency leaders more financial freedom, and making client services more consultant-like are on the WPP chief's agenda.
Sorrell: Amazon's ad business will be worth $100b
Advertisers, like Brexiteers, are looking to "take back control" of their data, the S4 Capital chief said.
Seven PR questions for Stagwell Group founder Mark Penn
Penn discusses what's next for the PR firms at MDC Partners and Stagwell.
Aruba Tourism Authority selects Zeno Group as North America AOR
Zeno won the business in a competitive review that started in late summer 2018.
Michelin puts North American PR AOR account up for review
Ketchum has had the account since 2013.
New MDC chief Mark Penn looks to drive collaboration among agencies
Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.
Sorrell pockets $3.3m from WPP, a year after abrupt exit
The amount is small compared with the $93 million Sorrell received in 2015
Snap picks PMK-BNC as US PR AOR
The messaging company brought on PMK to revamp its U.S. story.
Purple launches sport division with Manchester United's Chris Smalling as foundation client
Global lifestyle agency Purple has launched a new division, Purple Sport, that will focus on talent and organisations in the sport's industry.
Konnect Agency opens Denver office
The location formalizes the agency's presence in the Mile High City.
Burson Cohn & Wolfe hires Vincent Dente as North America chief creative officer
Dente previously worked at MSL and Edelman in senior creative roles.
VMLY&R buys porn magazine just to close it down
VMLY&R has bought a Polish porn title in a statement about the objectification of women.
Analysis
Saudi Arabia's client roster
A rundown of the firms that have represented Saudi Arabia's government, according to FARA filings and other documents.
Number of PR jobs hits all-time high, but not every type of communicator is in demand
The jobs boom is benefitting digital, measurement, and content specialists much more than other communicators.
Step inside the PR agency of 2038
Bots and technologists galore. A diverse workforce. And the death of the current holding company model. These are just a few predictions from industry leaders of what could be commonplace in two decades.
Will Mark Read's appointment bring stability to WPP after the post-Sorrell turmoil?
The news this week that Mark Read had been appointed CEO of WPP came after a painful interregnum following the abrupt departure of the charismatic Martin Sorrell after more than 30 years at the helm. But is Read a thoughtful and safe pair of hands or a dull accountant with little in the way of leadership skills?
3 factors spurring this summer's agency acquisition spree
Both financial and personal motives are behind the spate of deals.
News in Brief
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fischerAppelt expands crisis management services with Hilburg partnership
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Llorente & Cuenca partners with Lincoln Strategy Group in US
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Sherlock Communications expands to five Latin American countries
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Cision names Abe Smith EMEAI president
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Jackson joins Portland to lead US health offering
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Barclays Center parent promotes Mandy Gutmann
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Brunswick's Justin Dini named corp comms SVP at Viacom
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News in brief, 4.26.2017: Allison+Partners brings on veteran Atlanta journalist
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In Brief, 3.30.2017: Amirshahi gets corp comms SVP job at Univision Communications
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In Brief, 2.28.2017: Fifth Third names Jauchius CMO
