Agency Business Report 2014

Sections

US Agency Rankings 2014
Rank 2014Agency Name2013 US Revenue ($)2012 US Revenue ($)Change %Rank 2013Staff 2013Staff 2012Change %Revenue ($) per US employeeLocation
1 Edelman 450,349,686 406,253,336 11% 1 2443 2249 9% 184,343 Chicago
2 Waggener Edstrom Communications 98,270,000 101,352,000 -3% 2 567 682 -17% 173,316 Bellevue, WA
3 APCO Worldwide 76,614,800 75,255,177 2% 3 295 288 2% 259,711 Washington, DC
4 W2O Group 69,680,000 56,097,000 24% 5 366 283 29% 190,383 San Francisco
5 FTI Consulting (1) 64,000,000 61,000,000 5% 4 205 220 -7% 312,195 New York
6 ICF SCM 48,135,325 42,826,374 12% 7 280 260 8% 171,912 Fairfax, VA
7 MWW 46,629,000 42,875,000 9% 6 210 207 1% 222,043 New York
8 ICR 43,322,436 37,339,790 16% 8 104 91 14% 416,562 Norwalk, CT
9 Finn Partners (2) 43,026,957 26,546,000 62% 11 287 205 40% 149,920 New York
10 Ruder Finn 37,444,000 33,704,000 11% 9 202 193 5% 185,366 New York
11 DKC 36,500,000 32,896,560 11% 10 171 154 11% 213,450 New York
12 PadillaCRT (3) 32,333,400 29,885,062 8% 24/39 192 187 3% 168,403 Minneapolis
13 Zeno Group 28,100,000 20,798,925 35% 15 144 128 13% 195,139 New York
14 Allison+Partners 28,093,000 23,064,316 22% 13 160 125 28% 175,581 San Francisco
15 Global Strategy Group 25,000,000 24,917,000 0% 12 72 62 16% 347,222 New York
16 Gibbs & Soell 22,490,108 19,593,416 15% 18 127 115 10% 177,087 New York
17 Taylor Global 21,100,000 19,800,000 7% 17 105 95 11% 200,952 New York
18 The OutCast Agency (4) 21,000,000 19,000,000 11% 20 87 78 12% 241,379 San Francisco
19 Text100 20,705,632 18,554,839 12% 21 129 114 13% 160,509 New York
20 Coyne Public Relations 20,040,000 20,027,000 0% 16 133 112 19% 150,677 Parsippany, NJ
21 Lewis PR (5) 19,000,000 12,200,000 56% 46 140 71 97% 135,714 San Francisco
22 French | West | Vaughan 18,801,845 17,186,330 9% 22 97 90 8% 193,833 Raleigh, NC
23 Shift Communications 18,652,825 14,255,795 31% 33 120 100 20% 155,440 Newton, MA
24 Hunter Public Relations 18,417,092 14,554,310 27% 31 108 82 32% 170,529 New York
25 Marcus Thomas 18,157,527 16,086,411 13% 27 140 120 17% 129,697 Cleveland
26 Peppercomm (6) 17,637,036 16,172,652 9% 28 88 81 9% 200,420 New York
27 M Booth 17,413,062 14,550,888 20% 32 93 78 19% 187,237 New York
28 Racepoint Global 17,370,983 18,017,306 -4% n/a 104 106 -2% 167,029 Boston
29 Olson Engage 16,891,000 14,750,000 15% 30 87 75 16% 194,149 Chicago
30 Prosek Partners 16,424,945 15,019,707 9% 29 67 58 16% 245,148 New York
31 5W Public Relations 16,019,492 14,188,564 13% 35 105 92 14% 152,567 New York
32 Newlink Group 15,900,000 11,400,000 39% 49 85 80 6% 187,059 Miami
33 Citizen Relations 15,552,096 16,713,014 -7% 25 60 76 -21% 259,202 Los Angeles
34 Mitchell Communications Group * 15,000,000 14,100,000 6% 34 85 75 13% 176,471 Fayetteville, AR
35 Makovsky 14,250,000 13,000,000 9.6% 36 60 55 9% 237,500 New York
36 Cooney/Waters 14,020,940 18,961,000 -26% 19 50 70 -29% 280,419 New York
37 LaForce+Stevens 14,000,000 12,500,000 12% n/a 85 80 6% 164,706 New York
38 Bader Rutter & Associates 13,808,600 13,277,500 4% 37 80 77 4% 172,608 Brookfield, WI
39 Steinreich Communications Group 13,698,097 12,015,875 14% 44 37 34 9% 370,219 Fort Lee, NJ
40 Imagination 13,593,000 12,452,000 9% 41 94 92 2% 144,606 Chicago
41 Fahlgren Mortine 13,531,971 12,397,732 9% 42 74 69 7% 182,864 Columbus, OH
42 Imre 13,300,000 11,754,000 13% 48 85 81 5% 156,471 Sparks, MD
43 Formula PR 13,084,260 12,518,123 5% 40 95 92 3% 137,729 New York
44 Jackson Spalding * 12,632,239 11,776,140 7% 43 96 87 10% 131,586 Atlanta
45 RF|Binder Partners ** 12,300,000 13,137,996 -6% 38 76 75 1% 161,842 New York
46 Levick Strategic Communications 12,273,537 10,793,299 14% 51 46 49 -6% 266,816 Washington, DC
47 Eric Mower + Associates 11,887,278 11,907,483 0% 45 62 63 -2% 191,730 Syracuse, NY
48 LaunchSquad 11,341,707 9,387,224 21% 58 96 85 13% 118,143 San Francisco
49 Spark Public Relations 11,324,534 10,350,217 9% 53 50 43 16% 226,491 San Francisco
50 The Zimmerman Agency 11,000,000 10,100,000 9% 55 52 50 4% 211,538 Tallahassee, FL
51 Davies 10,980,050 10,520,971 4% 52 35 34 3% 313,716 Santa Barbara, CA
52 Hager Sharp** 10,484,939 7,092,777 48% 63 66 47 40% 158,863 Washington, DC
53 Rasky Baerlein Strategic Comms 9,957,467 10,341,280 -4% 54 38 39 -3% 262,039 Boston
54 Current Lifestyle Marketing 9,897,889 10,100,000 -2% 55 49 50 -2% 201,998 Chicago
55 Catalyst 9,541,893 7,880,791 21% 61 38 35 9% 251,102 New York
56 Exponent Public Relations 8,840,000 7,300,000 21% 65 52 43 21% 170,000 Minneapolis
57 Murphy O’Brien Public Relations 8,818,200 7,400,652 19% 64 49 47 5% 179,963 Los Angeles
58 Merritt Group* 8,599,395 9,220,283 -7% 59 40 42 -5% 214,985 Reston, VA
59 R&R Partners 8,001,194 7,666,436 4% n/a 33 30 10% 242,460 Las Vegas
60 Crosby** 7,645,873 7,627,447 0% 67 42 42 0% 182,045 Annapolis, MD
61 Eastwick 7,620,083 5,651,381 35% 77 43 37 16% 177,211 Sunnyvale, CA
62 Airfoil 7,382,549 7,867,069 -6% 62 59 52 13% 125,128 Southfield, MI
63 Podesta Group 7,374,124 6,144,941 20% 68 18 15 20% 409,674 Washington, DC
64 Dodge Communications 7,363,645 5,937,866 24% n/a 51 46 11% 144,385 Alpharetta, GA
65 Gregory FCA 6,565,880 7,296,484 -10% 66 42 46 -9% 156,330 Philadelphia
66 Lou Hammond & Associates 6,552,466 6,318,272 4% n/a 40 40 0% 163,812 New York
67 PRR*** 6,513,003 5,582,024 17% 81 64 51 25% 101,766 Seattle
68 FoodMinds** 6,432,640 4,859,213 32% 88 23 20 15% 279,680 Chicago
69 Kwittken + Company 6,400,000 5,800,000 10% 75 40 35 14% 160,000 New York
70 InkHouse 6,383,153 4,455,312 43% 93 45 29 55% 141,848 Waltham, MA
71 Spectrum 6,250,000 5,300,000 18% 82 35 32 9% 178,571 Washington, DC
72 Lambert, Edwards & Associates 6,188,000 6,005,000 3% 70 40 42 -5% 154,700 Grand Rapids, MI
73 360 Public Relations 6,175,000 4,752,383 30% 90 38 33 15% 162,500 Boston
74 Highwire PR 6,022,256 4,093,335 47% n/a 36 23 57% 167,285 San Francisco
75 PAN Communications 6,008,000 6,002,000 0% 71 47 44 7% 127,830 Boston
76 Pierpont Communications 5,831,496 5,307,382 10% 83 30 34 -12% 194,383 Houston
77 rbb Public Relations 5,810,104 5,603,461 4% 79 35 38 -8% 166,003 Miami
78 451 Marketing 5,800,000 3,910,110 48% 105 63 49 29% 92,063 Boston
79 JeffreyGroup 5,617,016 5,064,702 11% 84 28 30 -7% 200,608 Miami Beach, FL
80 Fuse 5,608,250 4,765,487 18% 89 36 30 20% 155,785 Burlington, VT
81 McNeely Pigott & Fox PR 5,605,768 5,640,530 -1% 78 57 59 -3% 98,347 Nashville, TN
82 Kellen Communications 5,603,675 5,337,443 5% n/a 50 50 0% 112,074 New York
83 Saxum 5,519,983 4,070,590 36% 101 35 28 25% 157,714 Oklahoma City
84 Linhart Public Relations 5,481,205 4,899,244 12% 86 31 28 11% 176,813 Denver
85 ReviveHealth 5,300,000 4,850,000 9% 87 24 18 33% 220,833 Nashville, TN
86 Singer Associates 5,063,344 4,907,595 3% 85 17 12 42% 297,844 San Francisco
87 Risdall Public Relations 4,900,000 4,200,000 17% n/a 24 22 9% 204,167 New Brighton, MN
88 Adfero Group 4,624,000 5,704,250 -19% 76 32 33 -3% 144,500 Washington, DC
89 CooperKatz & Company 4,465,856 4,622,315 -3% 91 30 31 -3% 148,862 New York
90 Stanton Communications 4,444,719 6,075,607 -27% 69 18 26 -31% 246,929 Washington, DC
91 Bateman Group 4,400,000 3,090,454 42% 113 30 21 43% 146,667 San Francisco
92 Nyhus Communications 4,390,000 3,705,000 18% n/a 20 16 25% 219,500 Seattle
93 Moore Communications Group 4,295,584 3,519,370 22% n/a 27 27 0% 159,096 Tallahassee, FL
94 Sachs Media Group 4,245,863 4,345,720 -2% n/a 22 24 -8% 192,994 Tallahassee, FL
95 Solomon McCown & Company** 4,196,787 4,057,416 3% 100 26 25 4% 161,415 Boston
96 Nuffer, Smith, Tucker** 4,136,448 4,069,470 2% 103 22 22 0% 188,020 San Diego
97 Intermarket Communications 4,128,335 4,312,805 -4% 97 18 18 0% 229,352 New York
98 Lane PR 4,109,561 3,968,034 4% 104 26 29 -10% 158,060 Portland, OR
99 Tunheim*** 3,821,462 4,056,772 -6% 102 25 27 -7% 152,858 Minneapolis
100 Walker Sands Communications* 3,811,380 2,920,449 31% 115 43 40 8% 88,637 Chicago
101 Seigenthaler Public Relations 3,810,135 3,760,162 1% 106 26 26 0% 146,544 Nashville, TN
102 Dukas Public Relations 3,741,809 3,438,000 9% 110 17 16 6% 220,106 New York
103 Standing Partnership 3,704,065 4,100,533 -10% 98 27 29 -7% 137,188 St. Louis
104 R/P Marketing Public Relations 3,611,428 3,579,040 1% 109 25 27 -6% 143,311 Holland, OH
105 MMGY Global 3,435,778 2,522,452 36% 123 25 19 32% 137,431 New York
106 BRG Communications 3,403,505 3,620,750 -6% 108 18 19 -5% 189,084 Alexandria, VA
107 Crossroads 3,331,926 2,746,000 21% 118 15 19 -21% 222,128 Kansas City, MO
108 J Public Relations** 3,325,463 2,692,804 23% 119 29 22 32% 114,671 San Diego
109 Agenda 3,300,000 3,400,300 -3% n/a 25 15 67% 132,000 Albuquerque, NM
110 HB Agency 3,277,000 2,511,000 31% n/a 21 21 0% 156,048 Newton, MA
111 RockOrange 3,200,000 n/a n/a n/a 21 n/a n/a 152,381 Miami
112 MRB Public Relations 2,800,000 2,100,000 33% n/a 12 8 50% 233,333 Freehold, NJ
113 Trevelino/Keller 2,751,000 2,888,624 -5% 116 17 16 6% 161,824 Atlanta
114 Schneider Associates 2,700,000 2,780,000 -3% 117 20 20 0% 135,000 Boston
115 March Communications 2,662,332 2,159,302 23% 129 25 20 25% 106,493 Boston
116 McGrath/Power* 2,549,051 2,535,941 1% 122 16 16 0% 159,316 San Jose, CA
117 Boardroom Communications* 2,400,000 2,320,000 3% 126 18 17 6% 133,333 Plantation, FL
118 KYNE 2,400,000 1,900,000 26% 135 12 10 20% 200,000 New York
119 Westbound Communications 2,391,000 1,883,000 27% 137 15 13 15% 159,400 Orange, CA
120 Covalent Logic 2,364,351 1,685,361 40% n/a 29 19 53% 81,529 Baton Rouge, LA
121 JMPR Public Relations 2,356,676 2,030,605 16% 131 17 17 0% 138,628 Woodland Hills, CA
122 Konnect Public Relations 2,341,603 1,309,994 79% 152 26 21 24% 90,062 Los Angeles
123 Fish Consulting*** 2,288,000 1,888,260 21% 136 12 12 0% 190,667 Hollywood, FL
124 MSI 2,227,759 1,916,983 16% 134 12 10 20% 185,647 Chicago
125 IW Group 2,095,000 2,057,000 2% 130 12 11 9% 174,583 West Hollywood, CA
126 archer>malmo 2,085,000 1,863,000 12% 139 18 16 13% 115,833 Memphis, TN
127 Cheryl Andrews Marketing 2,036,043 1,566,409 30% 147 15 17 -12% 135,736 Coral Gables, FL
128 The Hodges Partnership 1,969,650 1,744,790 13% 142 17 16 6% 115,862 Richmond, VA
129 Focus Media 1,945,000 1,617,000 20% n/a 21 17 24% 92,619 Goshen, NY
130 Schwartz Media Strategies 1,920,000 1,800,000 7% 140 14 12 17% 137,143 Miami
131 Elias/Savion 1,896,595 1,779,153 7% 141 5 8 -38% 379,319 Pittsburgh
132 Cashman + Katz Integrated Comms 1,865,000 1,545,000 21% 148 30 30 0% 62,167 Glastonbury, CT
133 Cooksey Communications 1,862,954 2,026,061 -8% 132 10 10 0% 186,295 Irving, TX
134 AMF Media Group 1,800,000 1,200,000 50% n/a 22 17 29% 81,818 San Ramon, CA
135 Sway Public Relations 1,794,210 1,147,998 56% n/a 14 12 17% 128,158 Miami
136 Kohnstamm Communications 1,737,220 2,345,479 -26% 127 14 16 -13% 124,087 St. Paul, MN
137 Godfrey 1,720,650 1,526,000 13% 149 13 12 8% 132,358 Lancaster, PA
138 Gage 1,700,000 2,400,000 -29% 125 8 14 -43% 212,500 Plymouth, MN
138 M/C/C 1,700,000 1,600,000 6% 146 30 30 0% 56,667 Dallas
140 Blaze Public Relations 1,676,510 1,375,161 22% 151 10 10 0% 167,651 Santa Monica, CA
141 O’Malley Hansen Communications 1,655,000 1,980,000 -16% 133 12 15 -23% 143,913 Chicago
142 The Lavidge Company 1,650,903 1,540,213 7% n/a 16 16 0% 103,181 Phoenix
143 Perry Communications Group 1,543,858 1,067,799 45% n/a 9 7 29% 171,540 Sacramento, CA
144 Jones Public Relations 1,530,000 970,000 58% 164 12 10 20% 127,500 Oklahoma City
145 Trylon SMR 1,496,894 1,645,731 -9% 144 5 6 -17% 299,379 New York
146 Maroon PR 1,491,550 1,189,628 25% n/a 15 12 25% 99,437 Columbia, MD
147 Roberts Communications 1,460,010 1,570,010 -7% n/a 6 8 -25% 243,335 Rochester, NY
148 VPE Public Relations 1,425,534 1,452,488 -2% 150 12 15 -20% 118,795 South Pasadena, CA
149 EMSI Public Relations 1,411,175 1,307,123 8% n/a 17 15 13% 83,010 Wesley Chapel, FL
150 TransMedia Group 1,345,145 1,143,027 18% 157 14 12 17% 96,082 Boca Raton, FL
151 Guthrie/Mayes & Associates 1,314,129 1,020,980 29% 162 9 8 13% 146,014 Louisville, KY
152 Miller Brooks** 1,307,458 1,570,000 -17% 145 10 13 -23% 130,746 Zionsville, IN
153 The Abbi Agency 1,210,420 723,884 67% n/a 20 20 0% 60,521 Reno, NV
154 Landis Communications* 1,200,000 1,063,000 13% 161 20 10 100% 60,000 San Francisco
155 Springboard5 Marketing 1,200,000 975,000 23% n/a 14 8 75% 85,714 West Jordan, UT
156 Nelson Schmidt 1,185,800 784,000 51% 170 6 5 20% 197,633 Milwaukee, WI
157 Harvest PR & Marketing 1,175,000 910,000 29% 165 7 5 40% 167,857 Minneapolis
158 Michael A. Burns & Associates* 1,155,137 1,163,954 -1% 167 10 12 -17% 115,514 Dallas
159 LePoidevin Marketing 1,150,000 980,000 17% n/a 10 8 25% 115,000 Brookfield, WI
160 Catapult PR-IR 1,095,785 1,082,616 1% 158 8 8 0% 136,973 Boulder, CO
161 Bianchi Public Relations 1,030,707 767,272 34% 172 8 7 14% 128,838 Troy, MI
162 Lola Red 1,000,000 800,000 25% n/a 10 8 25% 100,000 Minneapolis
163 Castillo & Ruig Communications 994,200 880,730 13% n/a 8 5 60% 124,275 Santa Monica, CA
164 Marketing Maven Public Relations 934,860 790,036 18% 169 12 18 -33% 77,905 Camarillo, CA
165 K/F Communications* 910,199 1,071,976 -15% 160 11 9 22% 82,745 San Francisco
166 Gallagher PR 909,708.00 690,416.00 32% n/a 12 10 20% 75,809 Danville, CA
167 WordWrite Communications 801,600 747,800 7% n/a 7 7 0% 114,514 Pittsburgh
168 the10company 787,000 512,000 54% n/a 3 3 0% 262,333 New York
169 Hollywood Public Relations 705,979 404,916 74% n/a 5 4 25% 141,196 Scituate, MA
170 PR by the Book 675,838 621,720 9% 175 11 11 0% 61,440 Round Rock, TX
171 DK New Media 650,000 600,000 8% n/a 4 6 -33% 162,500 Indianapolis, IN
172 Feintuch Communications, Inc. 643,515 613,607 5% 176 4 5 -20% 160,879 New York
173 The Garrity Group 607,487 632,119 -4% 174 7 8 -13% 86,784 Albuquerque, NM
174 TVP Communications 596,913 n/a n/a n/a 3 n/a n/a 198,971 Niwot, CO
175 Wise Public Relations** 585,151 498,360 17% 173 5 3 67% 117,030 New York
176 Fetching Communications 571,000 776,600 -26% 171 11 11 0% 51,909 Tarpon Springs, FL
177 Bridge Global Strategies 500,667 530,225 -6% 178 4 4 0% 125,167 New York

Holding company figures: The 2014 rankings do not include the majority of agencies owned by the following holding companies: Interpublic Group, Omnicom, WPP Group, Havas, and Publicis Groupe. These companies claim the Sarbanes-Oxley Act prohibits them from revealing revenues and headcounts for their constituent agencies.

Data: Revenue is defined as fee income earned in the US, markup on billable items, and, when applicable, advertising commissions up to 10% of fee income. Revenue from subsidiaries and affiliates was not included if there was less than 50% ownership, while "n/a" denotes not applicable, where the agency did not submit the figure.

1) FTI Consulting’s 2013 revenue figure incorporates C2 Group, a Washington-based lobby firm the agency acquired last March.

2) Finn Partners’ 2013 revenue and staff figures include the full-year numbers of Widmeyer Communications, which Finn Partners acquired last July.

3) Padilla Speer Beardsley acquired CRT/tanaka last September, creating the merged PadillaCRT entity. The 2012 US revenue and staff numbers indicated above are a combination of both firms’ 2012 figures ($16,875,860 for Padilla and $13,009,202 for CRT/tanaka). The 2013 rank listed above reflects both Padilla Speer Beardsley’s (24) and CRT/tanaka’s (39) position in the 2013 rankings.

4) The OutCast Agency’s 2012 revenue and staff numbers were updated from last year’s report to reflect calendar year figures.

5) Lewis PR’s 2012 revenue was updated to reflect calendar year figures. Its 2013 revenue and staff figures include the full-year numbers of Davies Murphy Group, which Lewis PR acquired last June.

6) Peppercomm’s 2013 revenue figure incorporates the full-year revenue of Walek & Associates and Janine Gordon Associates, both firms it acquired in 2013. In addition, Peppercomm revised its 2012 revenue slightly after an internal audit.

*The following agencies’ 2012 revenues all changed slightly from what was reported last year (this year’s ranking noted in parentheses): After internal audits, Mitchell Communications Group (34); Jackson Spalding (44); Merritt Group (58); Walker Sands Communications (100); McGrath Power (116); Boardroom Communications (117); Landis Communications (154); Michael A. Burns & Associates (158); and K/F Communications (165) all revised 2012 revenue slightly. all revised 2012 revenue slightly.

**The following agencies’ 2012 revenue and staff numbers were updated from what was reported last year (this year’s ranking in parentheses): After internal reviews, RF|Binder Partners (45); FoodMinds (68); Solomon McCown (95); and Wise Public Relations (175) all revised both their 2012 revenue and staff figures slightly. 2012 revenue figures for Hager Sharp (52); Crosby (60); Nuffer, Smith, and Tucker (96); and Miller Brooks (152) were all updated to reflect 2012 calendar year revenue. J Public Relations (108) updated its 2012 revenue after an internal audit and adjusted its 2012 staff total to include New York employees.

***After internal reviews, the following agencies’ 2012 staff numbers were adjusted from what was reported last year: PRR; Tunheim; and Fish Consulting