Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.
Plus: Why a quiet search for a second headquarters is working for Apple.
Seven healthcare comms leaders convened in Boston to share earned media tactics and explain how crucial they are in an industry rife with innovation.
Caldwell, also a veteran of Wells Fargo, joined the firm on Monday.
McGrath founded two firms in the Twin Cities and was communications director for the Archdiocese of St. Paul and Minneapolis.
Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.
Starbucks explains its new guest policy, take two. Plus: Mark Zuckerberg is set to appear in front of European policymakers.
Salterbaxter, the social purpose and sustainability business of MSL, has hired a new MD while its founding duo have taken up advisory roles.
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach
Andrew Garson and Joe Flores are co-leading the unit.
The Beating Cancer Is in Our Blood brand positioning was developed with Oberland.
A Magnum pop-up store where visitors can customize their ice creams with their choice of toppings and dips is opening in New York for the third year running.
Plenty of brands tried to jump on the royal bandwagon ahead of the wedding of Harry and Meghan. Joe Mackay-Sinclair, co-founder of The Romans, gives his blessing to two that worked - and two that didn't.
From President Trump's weekend tweetstorm to the royal wedding, here's the news PR pros need to know as they start the week.