The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
He has worked at the agency since 2011.
In this series’ second of three roundtables, a nonet of industry leaders highlighted myriad tactical possibilities technology has either availed or amplified for them – and can for you.
Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.
PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
Most want to achieve progress on justice, equity, diversity and inclusion (JEDI). The leaders who gathered at a recent Porter Novelli-hosted roundtable provided tactical counsel to do so.
Cision to acquire Brandwatch for $450 million; Business Roundtable launches Move the Needle campaign.
Rosenberg talks about the challenges that agencies face after a year of COVID-19, the value to brands of an effective social media campaign, and more.
National organizations increasingly face new and difficult decisions about whether to engage in discussions around hot button issues that may not be directly tied to their bottom lines or core missions.
This week’s Haymarket Media Coronavirus Briefing is 1,977 words and will take you eight minutes to read.
Why communications deserved a seat at the table.
The seven-year agency veteran will be charged with evolving the shop into a full-service communications and marketing firm.
Better late than never?
Many young people’s priorities have changed with regard to career choices during the pandemic.
Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.
Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day
Inside Wisconsin Cheese’s #ForTheLoveOfCheese campaign.
Healiolytics will boost HCP targeting and reporting, the company says.
What it's like to be Black in PR 2.0; FTI Consulting strategic comms revenue down 8.8% in Q4.
He has previously led Sysomos and Marketwired.
Watson, who has worked at Praytell in various positions since 2018, relocated from New York to Australia.
Mark Del Rosso commented after Woods was in an automobile accident in a Genesis GV80 SUV.
Celebration of Black futures and wellness were prominent this year.
This edition of the Vaccine Project newsletter is 3,024 words long and will take you nine minutes to read.
Crocs’ head of global marketing dishes on the company’s positive 2020 Q4 and full-year financials, social media strategy, UN Foundation link-up and new sandal launch.
Lengthy lawsuits mean keeping facts front-and-center.
Medical officials use Tiger’s Twitter account for update; Execs back Biden rescue plan in letter; GameStop CFO to step down.