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Returning Los Cabos from a place where bodies are 'hung over bridges' to a beachside paradise
After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative.
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5 things for PR pros to know on Thursday
Apple's new Austin campus; Facebook used journos as crisis PR; Colin McConnell to exit Prudential Financial; Kentucky's Governor blasts media; CBS might be sued for leaks.
6 Ways to Start Linking Your Measurement to Business Impacts
Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
Cake names Rosie Holden as managing director
Holden was previously managing director at Karmarama.
Colin McConnell to exit Prudential Financial after 27 years
With McConnell's departure, Prudential's marketing and communications functions are separating on its org chart.
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Procter & Gamble takes DeVries Global off Olay, Pantene in the U.S.
The agency continues to work on a number of P&G brands in different regions.
Alibaba VP Bob Christie leaves for Brunswick
Christie spent four years at the China-based company.
PRDecoded: Helping communicators thrive in an ever-evolving world
More than 300 communicators from around the U.S. convened in the Windy City for PRWeek's annual conference. They came away inspired and educated.
The wisdom of youth: 40 Under 40 alums opine on PR's present and future
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
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5 things for PR pros to know on Wednesday morning
WPP turnaround takeaways; Huntsworth suffers comms revenue drop; Amazon reps try to win over new neighbors.
Huntsworth PR firms to be hit by five per cent revenue drop
The communications division of Huntsworth - comprising Grayling, Red Consultancy and Citigate Dewe Rogerson - has "stabilised" in the second half of this year, with annual revenues on track to decline by five per cent, a trading update reports.
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Former Burson-Marsteller exec Bill McQuillen returns to BCW
The Burson alum came back after a short stint at a hospitality trade group.
Chili's Grill & Bar promotes Ellie Doty to marketing head
The previous CMO, Steve Provost, was named the restaurant chain's chief concept officer.
Pivotal Research's Wieser: WPP has a 'sound approach for the future'
The firm recommends a buy rating for WPP stock.