On May 25, exactly a year after George Floyd was murdered, a group of comms leaders convened to discuss their roles in ensuring organizations make the necessary, deep changes to advance DEI.
Find out in the new eBook from Intrado Digital Media and PRWeek.
STRATEGIES, APPROACHES AND IMPLICATIONS FOR COMMUNICATORS. Early in the pandemic, employers showed an abundance of flexibility for employees, but it’s not necessarily sustainable for the business long-term. As you prepare a re-entry plan, assess key criteria to determine the right timing and sequence for a transition back to the workplace.
Consumers are all over digital channels telling brands what they want. A recent webcast, presented by NetBase Quid, will help you maximize the benefits your brand reaps from those conversations.
While the pandemic seriously challenged the food and beverage sector, valuable lessons were learned. Industry leaders shared many of them during this Lippe Taylor-hosted roundtable.
Comms is so reliant on media intelligence that PR pros must be better than just good. This eBook, presented by NetBase Quid, is a powerful tool to optimal proficiency.
Unsung hero. The agribusiness sector fits that bill. How that story is getting told to a more receptive audience is at the heart of this second installment of this forward-looking five-part video series.
Fears of being replaced by AI once existed among PR pros. Those same people are starting to appreciate how the technology actually increases their value, as Intrado Digital Media explores in their new eBook...
Empathy. Vulnerability. Introspection. All stakeholders now look for these traits from leaders. A recent WE-hosted webcast shows many C-suite executives heeding the call.
It’s time for a “Working Mother’s Bill of Rights” to serve as a reminder to working moms everywhere they have the right to feel all the feelings they experience and to set healthy boundaries.
PR measurement has never been as straightforward as measurement for marketing or sales. Instead of focusing vanity metrics and AVEs, it’s time for practitioners to look at the impact of their PR activities and how it connects to business goals.
Trust, hybrid offerings, access, equity and more take center stage in this conversation with Citi’s Jen Lowney, the first of this forward-looking, multi-sector five-part series.
HBO blames intern for test email; Companies act quickly to observe Juneteenth; What to expect from virtual Cannes.
The International Festival of Creativity is almost upon us. Creative PRs share their thoughts on the new virtual format, and discuss what themes and campaigns they expect to dominate.
Alavi is a veteran of Uber and Instagram.
Fishman will join FTI's ESG advisory service, helping clients develop strategies and communicate with stakeholders.
Interns may miss experiencing office culture, but virtual programs give agencies and in-house teams a bigger talent pool and more diverse intern classes.
The pandemic has dramatically changed our relationships with clients, and business is no longer just business, says Bob Brody.
“The biggest risks posed to enterprises are a variety of actors and groups, operating in real time across the world."
It’s been a tough week for product placements.
David Baum will lead the new office.
Victoria’s Secret replaces Angels with VS Collective; Another Euro 2020 star removes Coca-Cola from press conference.
Hope&Glory PR creatives Gigi Rice and Elle Bellwood have become the first UK winners of the global Cannes Young PR Lions competition.
PR professionals and sports marketing experts believe the Portuguese football star may be somewhat hypocritical, given his past endorsements, but his pulling power should not be ignored. Questions have also been raised about the value of product placements.
Kernahan talks about her new position at Hotwire, how the industry has changed during the coronavirus pandemic — including anxiety around returning to the office — and more.
PR Attribution will be integrated into current and new MSL and Publicis Groupe clients globally.
EVP, entertainment, multicultural PR & communications practice lead, R&CPMK.
Entry numbers to this year's Cannes Lions are slightly below those of 2019, with the 2021 event spanning two years of work following the Festival of Creativity's cancellation during the COVID-19 crisis last year.
The former international chairman of Burson-Marsteller is often credited with introducing the U.S. discipline of PR to the rest of the world.