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How RXBAR got people to work out while WFH
The snack company launched an influencer-led wellness program during the pandemic.
The PR Week: 3.4.2021: Peter Land, Dick's Sporting Goods
Land talks about how the retail chain has maneuvered business during the COVID-19 pandemic and more.
Nine cases made for CommsTech
In this series’ second of three roundtables, a nonet of industry leaders highlighted myriad tactical possibilities technology has either availed or amplified for them – and can for you.
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Video: Lessons from a year that changed PR forever
Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.
How to Quantify Your Public Relations Impact
PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.
Coronavirus Briefing: Forks in the road, red lights, messaging miasma
This week’s Haymarket Media Coronavirus Briefing is 1,922 words and will take you eight minutes to read.
Psst, social media managers: Twitter is offering to pen bios
“Writing bios today, who wants one,” Twitter tweeted Thursday.
The path to equity at your organization
Most want to achieve progress on justice, equity, diversity and inclusion (JEDI). The leaders who gathered at a recent Porter Novelli-hosted roundtable provided tactical counsel to do so.
American Sustainable Business Council hires Michael Neuwirth as first CCO
He will head comms strategies for the council's mission of advocating for governance reform and stakeholder capitalism.
Goodwill turns to social media to extend its mission beyond brick-and-mortar
Social listening company Talkwalker has helped enable better monitoring and messaging amid the pandemic.
Two Americas, One Message?
National organizations increasingly face new and difficult decisions about whether to engage in discussions around hot button issues that may not be directly tied to their bottom lines or core missions.
Realeyes earns patent for its attention-measuring product, PreView
The measuring tool is the AI company’s flagship product.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
2021 Salary Survey; Bully Pulpit Interactive hires Xochitl Hinojosa as DC managing director.
Bully Pulpit Interactive taps Xochitl Hinojosa as DC office MD
Hinojosa was most recently the DNC’s director of comms and senior adviser.
The Vaccine Project Newsletter: It’s a matter of trust — herd immunity or bust
This week’s Vaccine Project newsletter is 3,062 words long and will take you nine minutes to read.
GoFundMe launches #StopAsianHate campaign
The campaign includes a central hub for donations to AAPI organizations.
Texas governor lifts mask mandate: How 13 local businesses reacted
“Thanks bro but we ain’t gonna do it till it’s safe,” tweeted one business.
Coffee Break with Spotify’s Dustee Jenkins
Spotify’s head of global comms joins Coffee Break to discuss the company’s Stream On market update event and quarterly results, the rise in podcasting and the future of the audio industry.
Vrity unveils Values Return Index to assess brands' 'values equity'
The tool relies on AI to conduct an analysis of a range of data sources.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
David Plouffe joins Precision; Texas businesses react to Abbott ending mask mandate.
Insights from the Dashboard 25: Class of 2021
Natasha Bach speaks to the movers and shakers of the comms tech world to identify where the market is and the obstacles it still needs to overcome to demonstrate its true effectiveness.
Voss Water hires Rachel Chambers as SVP of marketing
In the new role, Chambers will lead brand strategy and development.
Weber Shandwick educates Americans about ACA as enrollment re-opens
The agency has worked with the Centers for Medicare & Medicaid Services since the ACA was first passed.
Amazon appoints Laura Sutphen as director of corporate communications
Sutphen was most recently EVP, global head of social purpose at Golin.
Should 6 Dr. Seuss titles be pulled?
Many people think cancel culture is at work.
MDC’s Mark Penn: CMOs are in ‘get back to business’ mode
The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.
Aura brings on Howard Clabo as chief communications officer
The Hewlett Packard Enterprise alum joined the technology company this week.
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Tech Talk with ARInsights' new CEO Andy Zimmerman
‘I'm very much of the mindset that you make sure your customers are happy and you're serving them well.’
From Our Partners
How to Quantify Your PR Impact
The future of comms: Leading voices share their vision
Technology takes trust to another level
CommsTech: Unlocking PR's potential
Brandstormers: Featuring Rite Aid's Jeff Olson
PR and marketing: Snapshot of an evolving relationship
Roadmap to Becoming a Best Place to Work
Exploring the digital drivers behind BLM movement's unprecedented expansion
The COVID Effect: As our activity slows down, our attention ramps up
The urgency of effective change communications
Leadership beyond disruption:The now normal
3 ways to upgrade your ROI Story