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New normal or ew normal: Suitsupply campaign garners mixed reactions

New normal or ew normal: Suitsupply campaign garners mixed reactions

The ad depicts a racy version of a post-COVID vaccine world.

Anatomy of a pitch: WPP’s Mark Read & WBA’s Aaron Radelet

Anatomy of a pitch: WPP’s Mark Read & WBA’s Aaron Radelet

The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.

Nine cases made for CommsTech

Nine cases made for CommsTech

In this series’ second of three roundtables, a nonet of industry leaders highlighted myriad tactical possibilities technology has either availed or amplified for them – and can for you.

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Video: Lessons from a year that changed PR forever

Video: Lessons from a year that changed PR forever

Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.

How to Quantify Your Public Relations Impact

How to Quantify Your Public Relations Impact

PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.

‘Love to see this’: Spotify responds to college student’s viral Spotify-themed resume

‘Love to see this’: Spotify responds to college student’s viral Spotify-themed resume

A tweet about the resume went viral, drawing a response from the company and other professionals.

Staffers will remember how employers treated them during COVID

Staffers will remember how employers treated them during COVID

As the first anniversary of the coronavirus lockdown looms, PRWeek’s Salary Survey provides a revealing insight into how the pandemic impacted the PR industry.

The path to equity at your organization

The path to equity at your organization

Most want to achieve progress on justice, equity, diversity and inclusion (JEDI). The leaders who gathered at a recent Porter Novelli-hosted roundtable provided tactical counsel to do so.

Pandemic year two requires communicators to inspire hope

Pandemic year two requires communicators to inspire hope

As vaccine distribution improves and green shoots of spring emerge, G&S Business Communications’ VP of client services says PR professionals are ideally positioned to lead the transformation to a new normality.

Just briefly

Just briefly

People moves, account wins and other comms news.

Two Americas, One Message?

Two Americas, One Message?

National organizations increasingly face new and difficult decisions about whether to engage in discussions around hot button issues that may not be directly tied to their bottom lines or core missions.

Yum Brands adds to arsenal with acquisition of Kvantum

Yum Brands adds to arsenal with acquisition of Kvantum

The AI-based consumer insights and marketing analytics company will fast-track Yum’s data and analytics strategy.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Wells Fargo, Bank of America, JPMorgan offer staffers paid time off for vaccine appointments; How RXBAR is getting people to work out while WFH.

How RXBAR got people to work out while WFH

How RXBAR got people to work out while WFH

The snack company launched an influencer-led wellness program during the pandemic.

The PR Week: 3.4.2021: Peter Land, Dick's Sporting Goods

The PR Week: 3.4.2021: Peter Land, Dick's Sporting Goods

Land talks about how the retail chain has maneuvered business during the COVID-19 pandemic and more.

Coronavirus Briefing: Forks in the road, red lights, messaging miasma

Coronavirus Briefing: Forks in the road, red lights, messaging miasma

This week’s Haymarket Media Coronavirus Briefing is 1,922 words and will take you eight minutes to read.

Psst, social media managers: Twitter is offering to pen bios

Psst, social media managers: Twitter is offering to pen bios

“Writing bios today, who wants one,” Twitter tweeted Thursday.

Univision’s chief comms officer Rosemary Mercedes to exit

Univision’s chief comms officer Rosemary Mercedes to exit

Beatriz Pedrosa-Guanche will lead comms in the interim.

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American Sustainable Business Council hires Michael Neuwirth as first CCO

American Sustainable Business Council hires Michael Neuwirth as first CCO

He will head comms strategies for the council's mission of advocating for governance reform and stakeholder capitalism.

Goodwill turns to social media to extend its mission beyond brick-and-mortar

Goodwill turns to social media to extend its mission beyond brick-and-mortar

Social listening company Talkwalker has helped enable better monitoring and messaging amid the pandemic.

Realeyes earns patent for its attention-measuring product, PreView

Realeyes earns patent for its attention-measuring product, PreView

The measuring tool is the AI company’s flagship product.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

2021 Salary Survey; Bully Pulpit Interactive hires Xochitl Hinojosa as DC managing director.

Bully Pulpit Interactive taps Xochitl Hinojosa as DC office MD

Bully Pulpit Interactive taps Xochitl Hinojosa as DC office MD

Hinojosa was most recently the DNC’s director of comms and senior adviser.

The Vaccine Project Newsletter: It’s a matter of trust — herd immunity or bust

The Vaccine Project Newsletter: It’s a matter of trust — herd immunity or bust

This week’s Vaccine Project newsletter is 3,062 words long and will take you nine minutes to read.

GoFundMe launches #StopAsianHate campaign

GoFundMe launches #StopAsianHate campaign

The campaign includes a central hub for donations to AAPI organizations.

Texas governor lifts mask mandate: How 13 local businesses reacted

Texas governor lifts mask mandate: How 13 local businesses reacted

“Thanks bro but we ain’t gonna do it till it’s safe,” tweeted one business.

Coffee Break with Spotify’s Dustee Jenkins

Coffee Break with Spotify’s Dustee Jenkins

Spotify’s head of global comms joins Coffee Break to discuss the company’s Stream On market update event and quarterly results, the rise in podcasting and the future of the audio industry.

Vrity unveils Values Return Index to assess brands' 'values equity'

Vrity unveils Values Return Index to assess brands' 'values equity'

The tool relies on AI to conduct an analysis of a range of data sources.