Information Links
MOST RECENT
Caliber Corporate Advisers names Grace Keith as first president
The firm established a foothold in Austin, Texas, last year via an acquisition.
5 things for PR pros to know on Monday morning
PacLife pulls ads from 'Tucker;' Latest fallout from Ghosn arrest; Nike backs Raheem Sterling in Kaepernick-like campaign.
6 Ways to Start Linking Your Measurement to Business Impacts
Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
British Airways takes kids on Christmas 'trip of a lifetime' in Home Alone inspired campaign
British Airways has whisked away four children to New York for the 'trip of a lifetime' - in a Christmas spot inspired by the exploits of Kevin McCallister (Macaulay Culkin) in Home Alone 2 and created by W Communications.
More …
Nike backs footballer Raheem Sterling in ad celebrating outspoken views
Footballer stars in social media post reminiscent of Colin Kaepernick work last year.
More …
RF|Binder names Sarah Gwilliam MD of social impact and sustainability
Gwilliam will help expand the firm's San Francisco presence.
Would you ditch your smartphone for one year?
Someone who takes part in Vitaminwater's #NoPhoneForaYear challenge will win $100,000.
This is PR's mission moment
When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.
The wisdom of youth: 40 Under 40 alums opine on PR's present and future
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
More …
The PRWeek 12.14.2018: Weber Shandwick's Andy Polansky
Weber Shandwick CEO Andy Polansky joins the podcast to discuss how the world's second largest PR agency adapts to industry headwinds.
Three predictions for 2019
Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.
5 things for PR pros to know on Friday morning
MediaMonks close to beating WPP agency to Braun digital account; Washington Post launches campaign calling for action over Khashoggi murder; Lululemon tries to squash influencer recruitment Instagram account.
Returning Los Cabos from a place where bodies are 'hung over bridges' to a beachside paradise
After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative.
More …
Goodyear names Laura Duda chief communications officer
She's taking over for Paul Fitzhenry, who will step down at the start of the new year.