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Mark Read drops more hints about changing WPP
Redefining creativity, giving agency leaders more financial freedom, and making client services more consultant-like are on the WPP chief's agenda.
Influencers should 'be their own creative director' to improve campaigns
Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.
How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
Sorrell: Amazon's ad business will be worth $100b
Advertisers, like Brexiteers, are looking to "take back control" of their data, the S4 Capital chief said.
Breakfast Briefing: 5 things for PR pros to know Tuesday morning
7 questions for Mark Penn; Boeing CEO posts video message after 737 Max crashes; Devin Nunes sues Twitter; Facebook blocks White House social media director; Starbucks revamps rewards.
Teneo hires eBay vet Dan Tarman as senior MD
Tarman, who was SVP and chief comms officer at eBay, parted ways with the company in December.
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Brunswick Group names Bloomberg TV vet Matthew Levine as director
Levine was head of U.S. programming at Bloomberg TV.
Breakfast Briefing: 5 things for PR pros to know Monday morning
M Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is trending on Twitter; and other news to know.
The AI message: Facing the fear
Among many stakeholders, concern about artificial intelligence outpaces excitement. A new study by Omnicom Public Relations Group's AI Impact Group, as well as a recent roundtable it hosted, analyzes and counsels on the corporate-reputation ramifications.
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M Booth hires James Donnelly as director of issues, crisis management
Donnelly joins from Ketchum, where he worked for 25 years.
Watch: ADT VR campaign shows what it's like to be in a burning house
The campaign is part of ADT's brand modernization efforts.
New MDC chief Mark Penn looks to drive collaboration among agencies
Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.
I made this: Chris Godfrey and Eugene the Instagram egg
How a simple picture of an egg went viral and boosted mental-health awareness to boot.