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Tech Talk with Gatsby founder and CEO Brett Bernstein
“Celebrities will still be a thing, but on Instagram I think it will become more focused on understanding who the audience is and using tools that build out an army of microinfluencers.”
WE names Elizabeth Herrera Smith head of diversity, equity and inclusion
It’s a newly created role at the independent agency.
Omnicom PR revenue drops 3.4% in Q3
The holding company’s overall revenue dipped 11.7% in the quarter.
Jennifer Lowney takes over new comms responsibilities at Citi
The role expansion is part of a coordinated effort to streamline the bank’s global public affairs department.
Institute for Public Relations launches DE&I research arm
It will be led by FleishmanHillard’s Emily Graham.
More …
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
How Omnicom’s PR firms did in Q3; Inside the sweet and successful launch of the world’s first pink pineapple.
Why you need a war room
And why you shouldn't assign media monitoring to junior staffers.
Inside the sweet and successful launch of the world’s first pink pineapple
The comms strategy and challenges of a unique new fruit.
Onclusive, RepTrak join forces to give companies more control of brand image
RepTrak gets media data and analytics from Onclusive to gauge corporate reputation.
Rock The Vote educates and mobilizes through Minecraft virtual voting experience
The nonprofit aims to inspire young voters to get politically active on issues they care about.
Mercury scraps $1m Turkey contract after pressure campaign
Dozens of California politicians demanded the Omnicom shop cut ties with the country.
How driving purpose drives growth at GM
The automaker's Craig Buchholz on how even an 108-year-old company can reroute its purpose journey.
Nike calls on Americans to ‘change the world’ in election voting push
The campaign features LeBron James and Naomi Osaka.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
2020 Health Influencer 50; CCO Kym White faces baptism by fire at CVS Health.
PRWeek and MM&M unveil the 2020 Health Influencer 50
The fifth annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.
SVP and CCO Kym White faces baptism by fire at CVS Health
White started at the Fortune 5 company in April, but that is not holding her back from spearheading its handling of the pandemic.
Northwell Health’s Michael Dowling is always willing to talk
The CEO and president leaned on communications to quickly and accurately describe how his hospitals were dealing with the height of the COVID-19 pandemic.
Health moves to the forefront in tumultuous 2020
Health is top of mind as we unveil our 2020 Health Influencer 50 list.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Steve Barrett on PR: 6 degrees of “How the hell do I keep up…?”
Seven months of lockdown have turned even the most placid, measured and calm PR professional into a frazzled mess of contradictory feelings. But the work must go on and the pace of change and information deluge is faster than ever.
Just briefly
People moves, account wins and other comms news.
California politicians call on Mercury to abandon Turkey as client
They say the firm shouldn’t give support to a client that “commits genocide.”
Havas Group posts 10% fall in Q3 organic net revenue
North America is "holding up well, thanks to a resilient market and growth in health and wellness communications."
From Our Partners
The urgency of effective change communications
Leadership beyond disruption:The now normal
3 ways to upgrade your ROI Story
Rethinking Media Relations Today
Purpose and your people: A powerful combination
Journalists coach comms pros on how to pitch
The future of earned media is now
Affirmation that earned media is rising
How to succeed in a digital-first world
Innovating through the COVID-19 Disruption
PRWeek podcast: Purpose in the Great Reset
Brandstormers: Featuring Bacardi's Lisa Jedan
20 years of success and how it all began: Meet Kat Formidoni Butler, founder of Blast PR
A working guide to communicating about coronavirus
3 tips for brands to survive the Instagram algorithm