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Why brands should approach social issues like someone with an allergy

Why brands should approach social issues like someone with an allergy

Panelists at the WhipSmart 2.0 conference had a message for brands: Stay in your socially conscious lane and be authentic.

Cannes, soccer, more stunts, and Edelman

Cannes, soccer, more stunts, and Edelman

A very short missive this week as I'm hitting the deadline buffers before I head off to Cannes for the annual Festival of Creativity and then the World Cup in Russia.

Comms outreach efforts pass the test for Interpace

Comms outreach efforts pass the test for Interpace

A combination of traditional and modern comms tactics help molecular diagnostic testing company Interpace craft messages that resonate with all key audiences

Entries to Cannes PR Lions hold up despite big drop in overall submissions

Entries to Cannes PR Lions hold up despite big drop in overall submissions

The number of entries to the PR Lions category at Cannes fell just 3.6 per cent this year compared to 2017, despite overall entry numbers falling by 21.4 per cent.

Saxum CEO: Rose Bowl tickets for EPA's Scott Pruitt did not benefit a client

Saxum CEO: Rose Bowl tickets for EPA's Scott Pruitt did not benefit a client

Asked if the transaction would benefit a client, Stone responded with "100% certainty" that it would not.

Helping those who try to do it all take care of themselves

Helping those who try to do it all take care of themselves

PR professionals pride themselves on having a situation under control. But there's often much more happening behind the scenes.

Breakfast Briefing: AT&T to rebrand Time Warner

Breakfast Briefing: AT&T to rebrand Time Warner

Plus: Michael Cohen is trying to force Michael Avenatti to stop talking to the press.

USAA brings pop-up Poppy Memorial to National Mall for Memorial Day

USAA brings pop-up Poppy Memorial to National Mall for Memorial Day

The organization wanted to position itself as a strong supporter of the military community.

Video: At the heart of innovation - The Bayer-hosted Healthcare Roundtable

Video: At the heart of innovation - The Bayer-hosted Healthcare Roundtable

Chris Loder, VP of external comms at Bayer, discusses how unique partnerships enable the pharma sector to take innovation to new heights

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Cannes awards entries fall by a fifth in watershed year

Cannes awards entries fall by a fifth in watershed year

The number of entries to Cannes Lions has dropped by 21.4% from last year, which organisers ascribed partly to Publicis Groupe's temporary withdrawal and partly to their decision to restructure the awards programme.

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Facebook's Elliot Schrage exits

Facebook's Elliot Schrage exits

Schrage, the company's head of comms and public policy, has worked there since 2008.

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Twitter's Kristin Binns moves to Activision Blizzard as comms head

Twitter's Kristin Binns moves to Activision Blizzard as comms head

The company produces the blockbuster Call of Duty and Overwatch games.

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FleishmanHillard hires WE NY MD Alyssa Garnick

FleishmanHillard hires WE NY MD Alyssa Garnick

She is reporting to New York GM Ephraim Cohen in the new role that spans both consumer and global brand marketing.

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Havas commits €100m to turn AMO into 'real' global comms network; outlines acquisition plan

Havas commits €100m to turn AMO into 'real' global comms network; outlines acquisition plan

Havas has committed to spend €100m over five years to expand its AMO collection of comms consultancies, mostly through acquisitions - as it looks to change AMO from "a collective of agencies" to a "real network".