How the CIA's social media lead deals with trolls

People blame the CIA for everything, even bad weather.

Fleishman survey: Consumers don't expect corporations to save the world

Instead, respondents want purpose to be related to issues that a company can control.

Letting go doesn't mean abdicating responsibility. It's just the opposite.

The huge opportunity from political chaos

For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...

Mulan actress faces backlash after expressing support for Hong Kong police

The hashtag #BoycottMulan took off last weekend as a response to the actress' comments on Weibo.

Breakfast Briefing: Five things for PR pros to know Monday morning

Wine & Cheez-It box sells out; K-pop stars and Hong Kong protests; CEOs downplay shareholder value; Trump versus the New York Times; Rashida Tlaib boycotts Bill Maher.

Would a sleek Instagram account convince you to try an expensive DTC cereal brand?

That's Magic Spoon's strategy for growing its brand.

Not so cheesy: House Wine & Cheez-It box sells out in one hour

The cheese and wine brands partnered to create the perfect summer pairing.

The PR Week: 8.16.2019: Samantha Stark, Endeavor Global Marketing

Samantha Stark shares how she got her unique start in PR.

The PR Week at Cannes 6.19.2019: Weber Shandwick's Andy Polansky

Earned media took center stage as we met up with the CEO of the world's second-largest PR agency at ICCO's House of PR in Cannes. (Partner content)

The PR Week at Cannes 6.18.2019: WE's Melissa Waggener Zorkin

Authenticity is the key to brand purpose - and communicating about it. We discussed this and related topics with the venerable agency CEO. (Partner content)

Voice technology: The megaphone for marcomms

Brand leaders must embrace voice technology or risk being left behind. Examples and inspiration were provided at this Ruder Finn-hosted event in New York.

From mentions to business impact: The new rules of PR measurement

Mentions, share of voice and sentiment may not be cutting it, says Josh Ginsberg, CEO of Zignal Labs.

Breakfast Briefing: Five things for PR pros to know Friday morning

Cathay Pacific CEO resigns; Hickenlooper ends presidential run; Myanmar's army sues over Facebook posts; fried chicken and knife crime; FCC fines Jimmy Kimmel Live.

Zipcar seeks agency for PR support

The Boston-based company does not have an incumbent agency.

Jack in the Box IR and corp comms chief Carol DiRaimo retires

Her role will be phased out.