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Company run by ex-P&G execs to buy 12-plus agencies from Blue Focus
New holding company Blue Impact is being formed from Blue Focus Intelligent Communications Group agencies.
August 19 was a landmark day for purpose
Congratulations to the 181 companies who committed to leading with purpose, says Brad MacAfee, CEO of Porter Novelli.
10 ways to push consumer brands forward
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
Purpose to drive business as much as shareholder value
America's business leaders have spoken - they will no longer run their companies with shareholders at the top of their priority lists.
Why Business Roundtable's historic declaration wasn't a fit for every company
Of the seven companies that declined to sign it, two said the document didn't apply to them, another said the timing was bad and the other four didn't want to talk about it.
It's time for companies to treat purpose like a verb
More corporations are taking stands, but social purpose pioneer Carol Cone says there's a widening gap between conversation-provoking creative ideas and actions that support a long-term, deeply embedded purpose.
The robots are here, but creativity can fend them off
Data is the fuel and creativity is the engine, says Barri Rafferty, partner, president and CEO of Ketchum.
Security company ADT refreshes brand with new tagline, website
The company wants to be known for more than home security as it brings its technologies together.
Breakfast Briefing: Five things for PR pros to know Friday morning
Google stops Chinese disinformation; Spokesperson for Homeland Security head quits; Overstock CEO quits; Facebook bans Epoch Times ads; Samsung sponsors Girl With No Job.
Creative agency Terri & Sandy help fight opioid epidemic with pro-bono work
The shop has created a drive with the Partnership for Drug-Free Kids.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
ABC News staff not thrilled with Spicer DWTS turn; 'Chopper talk'; What Apple's planning.
Edelman hires ex-Weber Shandwick Germany CEO to lead German business
Edelman has named Christiane Schulz, former chief executive of Weber Shandwick in Germany, as CEO of its German business.
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"I saw it on Apple News":Changing Feeds, More Reads and the PR Opportunity
Need experienced PR support in any major US market?
The huge opportunity from political chaos