Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.
MSL UK's co-CEO Jason Frank (pictured) will leave the business in October, PRWeek has learned, with another senior figure departing for a new role at Brands2Life.
The link between how stakeholders perceive a company and its actual value can be quantified, say respondents to the Zignal Labs/PRWeek Brand Health Survey.
Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).
Andrew Waterworth has left his role as MD and head of the London office of US corporate shop Prosek Partners, PRWeek has learned.
The firm was providing research, comms consulting, and media analysis services for the trade group.
Saxum CEO Renzi Stone said he has fully complied with the House Oversight and Government Reform committee's request for documents.
The sale process for Instinctif Partners has been "paused", with potential buyers unwilling to meet the asking price.
Chicago was the site as 11 comms leaders gathered to discuss how new tools and tactics are helping ensure their brands stay strong
The pizza brand's CEO also wrote an open letter to customers in its latest efforts to distance itself from founder John Schnatter.
The engineering company has dispersed its internal comms team across its functions.
Simon was named president-elect in January.
The brand is letting consumers choose what utensil will be featured on its box next year. (Spork is not an option).
Including one clothing brand that stepped away from its most prominent team sponsorship years ago.