The brand has also adopted the "wellness that works" tagline.
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
Its data is "more predictive of audience behavior" than other types of measurements, said the company's cofounder.
Nike has been in the news recently for its latest ads backing controversial athletes Colin Kaepernick, Serena Williams and Caster Semenya, but it's far from the first time the brand has created provocative or ambitious work.
Help PRWeek pick the best campaign of the past two decades. Plus: WPP is mulling over major agency consolidations, according to a report.
Public relations is suffering from a crisis of confidence despite others in the marcoms mix regarding the discipline as having its "moment in the sun".
Here's what journalists and marketing analysts said about the Adobe-Marketo acquisition
White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.
Instead, they should be pondering how quickly they can get ready for mixed reality.
The beer brand wanted to connect with fans in the U.S. and Caribbean
Also featured: Text100's merger with Bite, Sesame Street's missed opportunity, and the biggest people moves this week.
Were you happy with Sesame's response? Or would you have gone in a different direction?