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The weight is over: Weight Watchers changes name to WW
The brand has also adopted the "wellness that works" tagline.
Procter & Gamble's Marc Pritchard shares personal journey about bias, labels
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
Paving a more effective path to the C-suite
Leaders from Bayer and Cision recently huddled to share best practices on relationship building, measuring for real impact, and more.
Parse.ly debuts tool to measure internet attention
Its data is "more predictive of audience behavior" than other types of measurements, said the company's cofounder.
Five times Nike pushed boundaries with its marketing
Nike has been in the news recently for its latest ads backing controversial athletes Colin Kaepernick, Serena Williams and Caster Semenya, but it's far from the first time the brand has created provocative or ambitious work.
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Breakfast Briefing: 5 things for PR pros to know on Monday morning
Help PRWeek pick the best campaign of the past two decades. Plus: WPP is mulling over major agency consolidations, according to a report.
'PR is having its moment in the sun, despite confidence crisis' - senior adland exec
Public relations is suffering from a crisis of confidence despite others in the marcoms mix regarding the discipline as having its "moment in the sun".
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6 quick takes on what the Adobe-Marketo deal means
Here's what journalists and marketing analysts said about the Adobe-Marketo acquisition
The inside story on your best brand content
Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer
Don't ask permission, just do it
White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.
Why marketers weighing AR versus VR are asking the wrong question
Instead, they should be pondering how quickly they can get ready for mixed reality.
Presidente taps into Dominican sound system culture with documentary
The beer brand wanted to connect with fans in the U.S. and Caribbean
The PR Week 9.21.2018: Tiffany Guarnaccia, Kite Hill PR and Communications Week
Also featured: Text100's merger with Bite, Sesame Street's missed opportunity, and the biggest people moves this week.
The Bert and Ernie relationship debate: How should Sesame Workshop have responded?
Were you happy with Sesame's response? Or would you have gone in a different direction?