Landing an earned media placement was always challenging, but now it’s even more so as the global pandemic, economic downturn and calls for change have shaken up the media relations landscape once again.
PR’s relationship with the media is among its most important. This eBook, presented by News Direct, offers exclusive counsel – provided by the best source – on how to improve it.
Organizations are increasingly realizing the need to infuse purpose into all aspects of employee engagement. Tactics and inspiration toward that goal abounded during a recent WE-hosted virtual event.
Byte, Triller or Instagram Reels might be the next big thing.
MDC Partners revenue drops; Trump's TikTok/WeChat ban; News Corp's $397 million loss; Podcast guest KayAnn Schoeneman; Zuckerberg worth $100 billion-plus.
COVID has accelerated the digital revolutions underway in nearly every other industry that now includes communications as well. The great leap forward in media relations has begun.
Boeing’s vice-president of international communications, Charlie Miller, has retired after nearly two decades with the aerospace company. The global comms function has been restructured with international comms under the leadership of Gordon Johndroe following the departure of SVP of comms Niel Golightly.
Curley Company SVP and director of corporate and public affairs KayAnn Schoeneman discusses her move from Ketchum to a boutique agency, as well as the latest industry news.
The fitness brand is reorganizing its marketing structure.
When the pandemic hit, Fender offered people stuck at home a free three-month subscription to its digital platform for online music lessons.
The work includes media relations and digital ad campaigns.
Jaylen Jeffreys shares her experiences as a quarantined intern at Anthem in this week’s Lockdown Life.
Trump Facebook post killed; Michael Cohen's PR job; Russia's COVID-19 propaganda; E! News cancelled; Nintendo's $1 billion profit.
The agency founder continued working at her office after sending employees home.
BCW has appointed co-chief executives for its German business.
Two Taylor employees were part of the group that cofounded the initiative, which calls on PR firms to reveal diversity stats.
It’s the first time the world’s largest PR firm has released a full racial and ethnic breakdown of its U.S. staff.
Coronavirus Briefing: Support for mask mandates, the pandemic versus the US and flourishing misinformation
This week’s Haymarket Media Coronavirus Briefing is 1,131 words and will take you six minutes to read.
The holding company parted ways with Goodwin after he tweeted about pandemic.
Israeli PR technology company Propel has launched a broadcast-monitoring product that covers TV and radio in more than a dozen countries.
The enhancements will help marketers and PR pros gain understanding of perceptions across media.
Essentials and Pro editions are new.
Plus sales and multimedia hires.
“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”
Advocacy organization’s cofounder & executive director talks about the importance of remuneration and finding a diverse internship pool: “Experience does not pay the bills.”