Information Links
MOST RECENT
MDC Q2 revenue dips 26.4%
The company blamed a reduction in client spending caused by COVID-19.
Just briefly
People moves, account wins and more.
_1.jpg)
Rethinking Media Relations Today
Landing an earned media placement was always challenging, but now it’s even more so as the global pandemic, economic downturn and calls for change have shaken up the media relations landscape once again.
Journalists coach comms pros on how to pitch
PR’s relationship with the media is among its most important. This eBook, presented by News Direct, offers exclusive counsel – provided by the best source – on how to improve it.
Purpose and your people: A powerful combination
Organizations are increasingly realizing the need to infuse purpose into all aspects of employee engagement. Tactics and inspiration toward that goal abounded during a recent WE-hosted virtual event.
More …
TikTok ban: What alternative app would you turn to?
Byte, Triller or Instagram Reels might be the next big thing.
Breakfast Briefing: 5 things for PR pros to know Friday morning
MDC Partners revenue drops; Trump's TikTok/WeChat ban; News Corp's $397 million loss; Podcast guest KayAnn Schoeneman; Zuckerberg worth $100 billion-plus.
The future of earned media is now
COVID has accelerated the digital revolutions underway in nearly every other industry that now includes communications as well. The great leap forward in media relations has begun.
Boeing restructures global comms as veteran Charlie Miller departs
Boeing’s vice-president of international communications, Charlie Miller, has retired after nearly two decades with the aerospace company. The global comms function has been restructured with international comms under the leadership of Gordon Johndroe following the departure of SVP of comms Niel Golightly.
The PR Week: 8.7.2020: KayAnn Schoeneman, Curley Company
Curley Company SVP and director of corporate and public affairs KayAnn Schoeneman discusses her move from Ketchum to a boutique agency, as well as the latest industry news.
Peloton names Dara Treseder head of global marketing, communications
The fitness brand is reorganizing its marketing structure.
Inside the campaign that got 800,000 people to learn guitar in quarantine
When the pandemic hit, Fender offered people stuck at home a free three-month subscription to its digital platform for online music lessons.
Seven Letter to pitch for Japan’s DC embassy
The work includes media relations and digital ad campaigns.
An inside look at interning during a pandemic
Jaylen Jeffreys shares her experiences as a quarantined intern at Anthem in this week’s Lockdown Life.
Breakfast Briefing: 5 things for PR pros to know Friday morning
Trump Facebook post killed; Michael Cohen's PR job; Russia's COVID-19 propaganda; E! News cancelled; Nintendo's $1 billion profit.
Around the (solitary but tricked out) office with RKPR’s Rachel Kay
The agency founder continued working at her office after sending employees home.
BCW names co-CEOs for Germany
BCW has appointed co-chief executives for its German business.
Taylor releases diversity statistics, shares them with Hold The PRess
Two Taylor employees were part of the group that cofounded the initiative, which calls on PR firms to reveal diversity stats.
Edelman reports slight increase in percentage of non-white employees since 2018
It’s the first time the world’s largest PR firm has released a full racial and ethnic breakdown of its U.S. staff.
Coronavirus Briefing: Support for mask mandates, the pandemic versus the US and flourishing misinformation
This week’s Haymarket Media Coronavirus Briefing is 1,131 words and will take you six minutes to read.
Tom Goodwin leaves Publicis following combative tweets on coronavirus
The holding company parted ways with Goodwin after he tweeted about pandemic.
Propel adds broadcast monitoring to product suite
Israeli PR technology company Propel has launched a broadcast-monitoring product that covers TV and radio in more than a dozen countries.
Zignal Labs picks Lexalytics for AI-based NLP for Impact Intelligence platform
The enhancements will help marketers and PR pros gain understanding of perceptions across media.
Onclusive expands media monitoring platform
Essentials and Pro editions are new.
News Direct adds Hershberg as media partnership chief
Plus sales and multimedia hires.
Tech Talk with Onclusive CEO Dan Beltramo
“Creativity hasn’t gone away. It will always be important, but the CMO was a very secondary C-suite figure until he or she embraced data and accountability.”
Coffee Break: Pay Our Interns’ Carlos Vera
Advocacy organization’s cofounder & executive director talks about the importance of remuneration and finding a diverse internship pool: “Experience does not pay the bills.”
From Our Partners
Affirmation that earned media is rising
How to succeed in a digital-first world
Innovating through the COVID-19 Disruption
PRWeek podcast: Purpose in the Great Reset
Brandstormers: Featuring Bacardi's Lisa Jedan
20 years of success and how it all began: Meet Kat Formidoni Butler, founder of Blast PR
A working guide to communicating about coronavirus
3 tips for brands to survive the Instagram algorithm
15 tips for a better workplace culture
Comms' golden opportunity
A passionate discussion on purpose
Looking ahead: The agency of the future
Hungry for the right message