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6 quick takes on what the Adobe-Marketo deal means

6 quick takes on what the Adobe-Marketo deal means

Here's what journalists and marketing analysts said about the Adobe-Marketo acquisition

Presidente taps into Dominican sound system culture with documentary

Presidente taps into Dominican sound system culture with documentary

The beer brand wanted to connect with fans in the U.S. and Caribbean

Paving a more effective path to the C-suite

Paving a more effective path to the C-suite

Leaders from Bayer and Cision recently huddled to share best practices on relationship building, measuring for real impact, and more.

The Bert and Ernie relationship debate: How should Sesame Workshop have responded?

The Bert and Ernie relationship debate: How should Sesame Workshop have responded?

Were you happy with Sesame's response? Or would you have gone in a different direction?

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Breakfast Briefing: Adobe scoops up Marketo for $4.8b

Breakfast Briefing: Adobe scoops up Marketo for $4.8b

Plus: MDC Partners considers a sale and another top exec leaves Tesla.

Strong PR performance helps drive up profits for M&C Saatchi

Strong PR performance helps drive up profits for M&C Saatchi

M&C Saatchi Sport & Entertainment has been praised for its performance in the first half of this year, helping parent company M&C Saatchi increase its gross profit by five per cent to £127.2 million.

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Bic Group restructures global comms team

Bic Group restructures global comms team

The pen maker is seeking a global director of comms as part of its changes

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Matt Davis, Dow Chemical corporate affairs SVP and North America president, to retire

Matt Davis, Dow Chemical corporate affairs SVP and North America president, to retire

His position will be split into three roles.

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The inside story on your best brand content

The inside story on your best brand content

Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer

Edelman closes Silicon Valley office, moves employees to San Francisco

Edelman closes Silicon Valley office, moves employees to San Francisco

The firm opened the San Mateo location in 2006 when it acquired A&R Partners.

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Breakfast Briefing: 5 things PR pros need to know on Thursday morning

Breakfast Briefing: 5 things PR pros need to know on Thursday morning

More on Text100's merger with Bite; Plus: Dallas Mavericks owner Mark Cuban apologizes.

Next Fifteen merges Text100, Bite under Helena Maus

Next Fifteen merges Text100, Bite under Helena Maus

Bite's global chief executive will lead the combined agency as Text100 CEO Aedhmar Hynes exits.

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Sesame Street's big missed opportunity

Sesame Street's big missed opportunity

Three ways Sesame Workshop could have better handled the debate about the relationship between Bert and Ernie.

Lambert, Edwards & Associates rebrands

Lambert, Edwards & Associates rebrands

The Michigan-based firm will be known simply as Lambert.

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