The PR tech company launched Author Intelligence, a database of journalists.
The firm established a foothold in Austin, Texas, last year via an acquisition.
Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
PacLife pulls ads from 'Tucker;' Latest fallout from Ghosn arrest; Nike backs Raheem Sterling in Kaepernick-like campaign.
British Airways has whisked away four children to New York for the 'trip of a lifetime' - in a Christmas spot inspired by the exploits of Kevin McCallister (Macaulay Culkin) in Home Alone 2 and created by W Communications.
Footballer stars in social media post reminiscent of Colin Kaepernick work last year.
The company wants an agency that will push them outside their comfort zone.
Gwilliam will help expand the firm's San Francisco presence.
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
Someone who takes part in Vitaminwater's #NoPhoneForaYear challenge will win $100,000.
When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.
Weber Shandwick CEO Andy Polansky joins the podcast to discuss how the world's second largest PR agency adapts to industry headwinds.
Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.
MediaMonks close to beating WPP agency to Braun digital account; Washington Post launches campaign calling for action over Khashoggi murder; Lululemon tries to squash influencer recruitment Instagram account.