Consumers care about sustainability - and will support brands that do. The unique challenges and opportunities in telling that story were discussed by the food and beverage sector leaders who convened for this Allison+Partners-hosted roundtable.
Procter & Gamble's Marc Pritchard is reinventing brand-building and his description this week of the CPG behemoth's journey to a state of perpetual disruption warrants close examination.
The event, hosted by actress Ellie Kemper, honored Johnson & Johnson chairman and CEO Alex Gorsky.
Bospar's principal joins The PR Week podcast to discuss the latest industry news.
Netflix's naughty Twitter post; John Schnatter lawsuit; North Korea to call Trump "dotard" again; Tufts deletes Sackler name; Uber sexual assaults reported.
Caribbean Smooth is an 8-year-old scotch aged in rum casks.
Crisis and reputation will always be key comms responsibilities. AI is becoming a permanent PR companion. Inspiration and insights on all three abounded from the quintet of leaders who convened at this Meltwater-hosted event in San Francisco.
The holding company is bringing creative shop Doner together with six agencies in North America.
FleishmanHillard's Anne de Schweinitz is leading the Pharma Lions jury.
Munoz is handing off CEO duties to president Scott Kirby.
The company launched a campaign with Prosek Partners, which it hired this summer.