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Amazon workers vote against unionizing Alabama warehouse
The vote may signal the direction of the massive tech company’s labor practices.

Jeni’s apologizes after Dolly Parton ice cream launch goes a little too well
Excited consumers crashed Jeni’s website trying to buy the new flavor.

CommsTech roundtable: The unprecedented importance of information you can trust
In this three-roundtable series’ finale, industry leaders highlight how the combination of CommsTech and savvy PR pros is a brand’s best defense against the myriad dangers disinformation poses.
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5 new plays to mitigate risk when disinformation and online narratives threaten your brand
Learn 5 new plays for strategic communications teams taking on the challenge of protecting their brand from disinformation, fringe stories gone viral, other damaging narratives online.

Video: Making yours a story like no other
From hope to healthy tension, GCI Health’s digital EVP David Chadwick shares his keys to optimal storytelling.
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Weber Shandwick hires Trish Taylor to lead DC healthcare practice
Taylor joins from Hager Sharp, where she spent five years as EVP of the firm's health practice.

Deutsch LA drops NFT art collection to raise #StopAAPIHate awareness
The collection includes 12 pieces by Asian artists and encourages donations to Stop AAPI Hate.
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Watch this: Virtual events made easy
View the on-demand demo of the DIY platform.

What brand can not even Dolly Parton save?
Not every brand can replicate the success Jeni’s saw this week with the star.

Just briefly
People moves, account wins and other comms news.

How comms helps a brand identify its purpose
Consumers expect brands to help broader society, not just talk about it. The leaders at this 3BL Media-hosted roundtable exemplify how comms enables companies to meet that mandate.

Brandstormers: Liza Burnett Fefferman, ViacomCBS MTV Entertainment Group
See Gen-Z and purpose through the eyes of this 2020 PRWeek Hall of Femme inductee in the latest episode of this WE-hosted podcast series.
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Talkwalker launches podcast-monitoring technology
The platform has access to 35,000 podcasts.

Business acumen is imperative for our profession
Young PR pros should be comfortable with business basics if they are to thrive and prosper in the modern communications environment.

Breakfast Briefing: 5 things for PR pros to know on Friday morning
Next 15 buys shopper marketing firm; Adidas and Vice’s sustainability campaign; Nike settles ‘Satan shoes’ suit.

The PR Week: 4.9.2021: Terry Sullivan, Firehouse Strategies
Sullivan talks political messaging during and after the Trump era, businesses weighing in on political issues and more.

Coronavirus Briefing: Controlling the crowds, navigating the landscape, smoothing the way
This week’s Haymarket Media Coronavirus Briefing is 2,476 words and will take you nine minutes to read.

How Good Humor is spreading the word about its new, RZA-created jingle
The brand is giving away 100 music boxes to ice-cream truck drivers.

The Vaccine Project Newsletter: We can do this, it’s up to … us
This week’s Vaccine Project Newsletter is 3,131 words long and will take you 10 minutes to read.

Outcast names Elizabeth McNichols as CEO
McNichols is replacing Alex Constantinople, who is leaving for Zendesk.

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.

Twitter: Performance is our ‘Number One’ focus in 2021
The social media platform is doubling down on direct response advertisers.

Publishers view end of the cookie as an opportunity to work with brands
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.

SmartMedia Technologies rolls out self-service platform
The platform allows users to create NFTs it calls SmartMedia Objects.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning
PRWeek US 40 Under 40 2021 open for nominations; Twitter reportedly held talks for $4 billion takeover of Clubhouse.
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The PRWeek US 40 Under 40 2021 is open for nominations
It’s time to put forward the next great industry leader.

Why Popeyes turned its restaurants into Mardi Gras floats
The company hired local artists to transform three of its locations in New Orleans.

Trevor Hale launches Fruition Global Communications
Hale previously led comms for Infiniti Motor and Xinfu.

United Airlines pushes back against complaints about pilot diversity push
The airline is clarifying its qualifications for hiring future pilots.
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