Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
Yes 2019 is almost on us, but there's still time to meet 2018's goals, says Rashada Whitehead
PR Council president Kim Sample joins the podcast to talk about her role at the organization. Plus: the PRWeek Awards shortlist, PRWeek Hall of Fame, and ICF Next.
Plus: Kevin Hart quickly pulls out of hosting Oscars; Ghosn indictment expected on Monday; Trump takes to Twitter ahead of Mueller document drop.
March of Dimes wanted to make America's dangerously high maternal death rate visible across the country.
Engleka was chair of Burson-Marsteller's healthcare practice prior to its Cohn & Wolfe merger.
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
The brewer is trying to go beyond hipsters to reach the next generation of American consumers.
People within 600 feet of a McDonald's can unlock a deal for a penny Whopper using the Burger King app.
Veteran marketer will leave in May 2019.
Tech execs are at the White House, Amal Clooney is not a fan of Trump, the countdown begins to PR's biggest night.
Aduro has won a "six-figure retainer account" to handle comms for Procter & Gamble consumer healthcare brands Seven Seas and Haliborange. The agency has also picked up a brief to help Bauer Media UK drive subscriptions through an influencer programme.