The agency founder and former journalist talks about the frustrations that led her to start her firm and the top news of the week.
People moves, account wins and other comms news.
Whether the change you need to drive is with employees, customers, partners, other stakeholders or “all of the above,” there are a few key principles that should be present in any communications strategy.
...Or is it too subtle?
Wells Fargo ups Rafferty’s role; Hall of Femme honorees talk; CDC's non-science COVID-19 guidelines; Twitter election security; Celtics locker room shouting.
To work harmoniously with marketing, PR must honestly assess the strengths and weaknesses of both disciplines. A 2020 survey from Notified, now part of Intrado, provided that opportunity.
Top women executives spoke at a virtual panel discussion on Thursday.
Discovering complementary skills lead to a stronger network, say Hall of Femme panelists.
Amid the crisis, stakeholders need information and inspiration, and this puts unprecedented pressure on organizations to be more flexible, agile, innovative and empathetic.
Top women in communications such as Emily Callahan shared their experiences at PRWeek’s Hall of Femme.
Clark fills the spot of interim chief executive Brandon Crawley.
She shared learnings from her 33-year career on Wall Street at PRWeek’s Hall of Femme.
“Gen Z is not afraid to speak out when they see bad behavior or when a company gets it wrong,” says Porter Novelli CMO Kate Cusick.
Race heats up for U.S. pharmacy giant's integrated account.
The fast-food chain is continuing the real food message it introduced so memorably with the Moldy Whopper campaign.
The collaboration is Twitter's first health content partnership.
The airline released the video a day before it announced seven new international routes.
Happening today: The PRWeek Hall of Femme virtual event; Excedrin creates Election Headache Kit.
She most recently ran Fleishman’s brand and consumer practice in New York.
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
“[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources.”
The most effective response is to prepare ahead of time, of course. But if that's not an option, sometimes it's best to do nothing at all.
Shelby Wagenseller is joining the firm as a VP.
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.
Manifest's creative team will work with Tommee Tippee on delivering a major international activation in 2021.
Meet the grand poobah of PR; House panel excoriates Boeing for 737 Max crashes; Trump town hall; Will the kids stick with TikTok?