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MOST RECENT
PRWeek Pride in PR: Lisa Manley
VP, sustainability, Mars
Edelman and Weber on Pharma Lions shortlist
Campaigns from Weber Shandwick and Edelman have been shortlisted in the Cannes Lions awards focused on the pharma sector.
DEI Roundtable: We must – and can – step up
On May 25, exactly a year after George Floyd was murdered, a group of comms leaders convened to discuss their roles in ensuring organizations make the necessary, deep changes to advance DEI.
How Do PR Pros Feel About AI and PR Tech?
Find out in the new eBook from Intrado Digital Media and PRWeek.
Are We There Yet? Returning to the Workplace Post-pandemic
STRATEGIES, APPROACHES AND IMPLICATIONS FOR COMMUNICATORS. Early in the pandemic, employers showed an abundance of flexibility for employees, but it’s not necessarily sustainable for the business long-term. As you prepare a re-entry plan, assess key criteria to determine the right timing and sequence for a transition back to the workplace.
Turning social conversations into campaign success
Consumers are all over digital channels telling brands what they want. A recent webcast, presented by NetBase Quid, will help you maximize the benefits your brand reaps from those conversations.
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NYC nonprofit New Settlement hires Marino
The firm will refresh the Bronx-based affordable housing and community development organization’s brand.
PRWeek Pride in PR: Jake Basden
SVP of publicity & corporate communications, Big Machine Label Group
Recipe for a comeback
While the pandemic seriously challenged the food and beverage sector, valuable lessons were learned. Industry leaders shared many of them during this Lippe Taylor-hosted roundtable.
Media intelligence: A roadmap to excellence
Comms is so reliant on media intelligence that PR pros must be better than just good. This eBook, presented by NetBase Quid, is a powerful tool to optimal proficiency.
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Video: Reshaping The Future – Agribusiness
Unsung hero. The agribusiness sector fits that bill. How that story is getting told to a more receptive audience is at the heart of this second installment of this forward-looking five-part video series.
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AI and PR: An improving relationship
Fears of being replaced by AI once existed among PR pros. Those same people are starting to appreciate how the technology actually increases their value, as Intrado Digital Media explores in their new eBook...
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Cannes 2021 will put the spotlight on purpose
Creatives share their predictions for this year’s winning work.
Just briefly
People moves, account wins and other comms news.
Leadership: A new perspective from – and of – the top
Empathy. Vulnerability. Introspection. All stakeholders now look for these traits from leaders. A recent WE-hosted webcast shows many C-suite executives heeding the call.
The Working Mother’s Bill of Rights
It’s time for a “Working Mother’s Bill of Rights” to serve as a reminder to working moms everywhere they have the right to feel all the feelings they experience and to set healthy boundaries.
Measuring Impact: Connecting PR outcomes to business goals
PR measurement has never been as straightforward as measurement for marketing or sales. Instead of focusing vanity metrics and AVEs, it’s time for practitioners to look at the impact of their PR activities and how it connects to business goals.
Video: Reshaping The Future – Financial Services
Trust, hybrid offerings, access, equity and more take center stage in this conversation with Citi’s Jen Lowney, the first of this forward-looking, multi-sector five-part series.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
HBO blames intern for test email; Companies act quickly to observe Juneteenth; What to expect from virtual Cannes.
Less cynicism, more humour… more weirdness? What to expect from (virtual) Cannes Lions
The International Festival of Creativity is almost upon us. Creative PRs share their thoughts on the new virtual format, and discuss what themes and campaigns they expect to dominate.
Spotify hires Taj Alavi as global marketing head
Alavi is a veteran of Uber and Instagram.
ESG expert Alanna Fishman joins FTI Consulting as MD
Fishman will join FTI's ESG advisory service, helping clients develop strategies and communicate with stakeholders.
Finding the bright side of virtual internships
Interns may miss experiencing office culture, but virtual programs give agencies and in-house teams a bigger talent pool and more diverse intern classes.
In a pandemic, business gets more personal
The pandemic has dramatically changed our relationships with clients, and business is no longer just business, says Bob Brody.
Tech Talk with Crisp CEO Adam Hildreth
“The biggest risks posed to enterprises are a variety of actors and groups, operating in real time across the world."
Coca-Cola, Heineken or water: Which product placement would you remove?
It’s been a tough week for product placements.
Allison+Partners opens up shop in Miami
David Baum will lead the new office.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Victoria’s Secret replaces Angels with VS Collective; Another Euro 2020 star removes Coca-Cola from press conference.
UK pair win Cannes Young PR Lions competition
Hope&Glory PR creatives Gigi Rice and Elle Bellwood have become the first UK winners of the global Cannes Young PR Lions competition.
Industry reaction: Ronaldo’s outburst smacks of hypocrisy, but will Coca-Cola really take a hit?
PR professionals and sports marketing experts believe the Portuguese football star may be somewhat hypocritical, given his past endorsements, but his pulling power should not be ignored. Questions have also been raised about the value of product placements.
The PR Week: 6.17.2021: Heather Kernahan, Hotwire
Kernahan talks about her new position at Hotwire, how the industry has changed during the coronavirus pandemic — including anxiety around returning to the office — and more.
MSL and Onclusive expand PR Attribution partnership
PR Attribution will be integrated into current and new MSL and Publicis Groupe clients globally.
PRWeek Pride in PR: Stephen Fernando Macias
EVP, entertainment, multicultural PR & communications practice lead, R&CPMK.
Cannes Lions entry numbers dip as focus shifts to short-term COVID-19-era work
Entry numbers to this year's Cannes Lions are slightly below those of 2019, with the 2021 event spanning two years of work following the Festival of Creativity's cancellation during the COVID-19 crisis last year.
Robert Leaf, international PR pioneer, dies at 89
The former international chairman of Burson-Marsteller is often credited with introducing the U.S. discipline of PR to the rest of the world.
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From Our Partners
Are you overlooking local media?
The first 24 hours: Getting your immediate crisis response right
Video: Between the lines: The power of cross-sector collaboration
Planning for spontaneity
A culture that fully embraces DEI – a firsthand perspective
GlobeNewswire press release distribution
Create major PR impact on limited resources
CommsTech roundtable: The unprecedented importance of information you can trust
Video: Making yours a story like no other
Watch this: Virtual events made easy
5 new plays to mitigate risk when disinformation and online narratives threaten your brand
How comms helps a brand identify its purpose
Brandstormers: Liza Burnett Fefferman, ViacomCBS MTV Entertainment Group
Three major crisis comms challenges PR pros will face in 2021
Video: Lessons from a year that changed PR forever
The path to equity at your organization
Two Americas, One Message?
How to Quantify Your PR Impact
The future of comms: Leading voices share their vision
Technology takes trust to another level
CommsTech: Unlocking PR's potential
Brandstormers: Featuring Rite Aid's Jeff Olson
PR and marketing: Snapshot of an evolving relationship
Roadmap to Becoming a Best Place to Work