MOST RECENT

Company run by ex-P&G execs to buy 12-plus agencies from Blue Focus

Company run by ex-P&G execs to buy 12-plus agencies from Blue Focus

New holding company Blue Impact is being formed from Blue Focus Intelligent Communications Group agencies.

August 19 was a landmark day for purpose

August 19 was a landmark day for purpose

Congratulations to the 181 companies who committed to leading with purpose, says Brad MacAfee, CEO of Porter Novelli.

10 ways to push consumer brands forward

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings

Purpose to drive business as much as shareholder value

Purpose to drive business as much as shareholder value

America's business leaders have spoken - they will no longer run their companies with shareholders at the top of their priority lists.

Why Business Roundtable's historic declaration wasn't a fit for every company

Why Business Roundtable's historic declaration wasn't a fit for every company

Of the seven companies that declined to sign it, two said the document didn't apply to them, another said the timing was bad and the other four didn't want to talk about it.

It's time for companies to treat purpose like a verb

It's time for companies to treat purpose like a verb

More corporations are taking stands, but social purpose pioneer Carol Cone says there's a widening gap between conversation-provoking creative ideas and actions that support a long-term, deeply embedded purpose.

The robots are here, but creativity can fend them off

The robots are here, but creativity can fend them off

Data is the fuel and creativity is the engine, says Barri Rafferty, partner, president and CEO of Ketchum.

Security company ADT refreshes brand with new tagline, website

Security company ADT refreshes brand with new tagline, website

The company wants to be known for more than home security as it brings its technologies together.

Breakfast Briefing: Five things for PR pros to know Friday morning

Breakfast Briefing: Five things for PR pros to know Friday morning

Google stops Chinese disinformation; Spokesperson for Homeland Security head quits; Overstock CEO quits; Facebook bans Epoch Times ads; Samsung sponsors Girl With No Job.

Creative agency Terri & Sandy help fight opioid epidemic with pro-bono work

Creative agency Terri & Sandy help fight opioid epidemic with pro-bono work

The shop has created a drive with the Partnership for Drug-Free Kids.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

ABC News staff not thrilled with Spicer DWTS turn; 'Chopper talk'; What Apple's planning.

Edelman hires ex-Weber Shandwick Germany CEO to lead German business

Edelman hires ex-Weber Shandwick Germany CEO to lead German business

Edelman has named Christiane Schulz, former chief executive of Weber Shandwick in Germany, as CEO of its German business.