How the "ultimate purple institution" was thrown into turmoil last season, and lessons learned from its response.
Brathwaite has been named Tenneco's VP of global comms.
Atlanta played host as a dozen comms leaders underscored why C-suites need to care and do even more about their brands' reputations
John Marino takes over the president role from his father Frank Marino, who will remain CEO.
The new position is focused on employee engagement and training.
Holding company reports organic growth of 1.3% in the third quarter.
Plus: Facebook data breach not political; White House Kavanaugh strategist quits; Another Trump nameplate deleted.
Jimmy Bennett, senior director of media and social, on why the chain went all in on one fan's burger suggestion.
PR staffers are generally happy with their work, but there is more angst at larger companies.
Plus: YouTube outage; More financial CEOs flee 'Davos in the Desert'; Facebook sued by advertisers.
The assignment comes on the heels of BCW holding company WPP winning wider marketing AOR duties for the office supplies specialist.
The holding company beat expectations with its net income up more than 13% in the period.
Levi's SVP & CCO Kelly McGinnis and Everytown's public affairs director Stacey Radnor explain how they teamed up on a very sensitive issue.