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U.S. CEOs, CMOs lead world in confidence about brands, crisis plans: Worldcom

U.S. CEOs, CMOs lead world in confidence about brands, crisis plans: Worldcom

The network's World Confidence Report found American business leaders are more bullish on their ability to avoid a crisis.

How and why the #KeeptheCare initiative came to be

How and why the #KeeptheCare initiative came to be

HealthyWomen's CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.

Dare to be different: The Diversity Distinction in PR Awards

Dare to be different: The Diversity Distinction in PR Awards

Any agency, regardless of size or location, can champion diversity and inclusion. Borshoff partner Katherine Coble proves it in this latest PR Council-sponsored column

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How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

Study: Long live the press release

Study: Long live the press release

For three years running, journalists have referred to the press release as their go-to source for reliable information.

Social influencers are ditching Snapchat for Instagram

Social influencers are ditching Snapchat for Instagram

Does this mark the beginning of the end for Snapchat?

Google ad revenues grow strongly again despite brand safety concerns

Google ad revenues grow strongly again despite brand safety concerns

Google parent company Alphabet reported revenues for the first quarter of 2018 up 26% to $31.1 billion (£22.4 billion).

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

What to watch today: Wells Fargo's investor meeting, Spotify's press event, and Yeti's crisis response.

Industry leaders: Healthcare M&A is a golden opportunity for comms

Industry leaders: Healthcare M&A is a golden opportunity for comms

Healthcare PR pros who convened for this Bayer-hosted event said a strong year, along with tax reform, can help comms to amplify and prove its value.

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Meltwater acquires Sysomos

Meltwater acquires Sysomos

Social analytics software company Sysomos will not retain its brand, eventually becoming Meltwater's social analytics division.

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PR industry M&A rebounds in Q1

PR industry M&A rebounds in Q1

Mergers and acquisitions (M&A) activity in the PR industry rebounded in the first quarter of 2018, with 14 deals involving PR agencies taking place over the three months, says new research.

Here's how brands celebrated Earth Day

Here's how brands celebrated Earth Day

As the planet warms, any attention is more than welcome.

Ketchum to streamline agency operations, move to one P&L

Ketchum to streamline agency operations, move to one P&L

CEO Barri Rafferty said the firm is "evolving."

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How Wal-Mart capitalized on the 'yodeling boy' craze without stepping on any cowboy boots

How Wal-Mart capitalized on the 'yodeling boy' craze without stepping on any cowboy boots

Before Mason Ramsey played Coachella, he was known for his performances at a local Wal-Mart.