The Bacardi-owned spirits brand translates its signature stainless steel cans into hurricane relief support with its Unbreakable shutters initiative.
J&J's medical devices unit is spearheading the campaign, My Health Can't Wait.
Edelman launches CommsTech Solutions; TikTok proposes social media coalition to fight harmful content.
The service will enable communicators to predict consumer behavior, reduce risk and quantify commercial impact, the firm said.
Whether the change you need to drive is with employees, customers, partners, other stakeholders or “all of the above,” there are a few key principles that should be present in any communications strategy.
WPP, the world’s biggest marketing services group, has hired its first ever global corporate affairs director with the aim of improving the firm’s reputation and highlighting its corporate purpose, PRWeek can reveal.
The firm will create data-driven content with a strong focus on media relations for the financial services company.
These are going to be popular over the next few months.
Under the arrangement that has been waved through by President Donald Trump, ByteDance will create a new U.S.-headquartered company called TikTok Global that will be majority owned by U.S. investors.
Sandy Hook Promise spot wins Emmy Award; The latest on TikTok.
PR executives used to relay decisions, now they help make them.
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
The agency founder and former journalist talks about the frustrations that led her to start her firm and the top news of the week.
People moves, account wins and other comms news.
...Or is it too subtle?
Wells Fargo ups Rafferty’s role; Hall of Femme honorees talk; CDC's non-science COVID-19 guidelines; Twitter election security; Celtics locker room shouting.
The former Ketchum CEO joined Wells Fargo two months ago.
Top women executives spoke at a virtual panel discussion on Thursday.
Discovering complementary skills lead to a stronger network, say Hall of Femme panelists.
Top women in communications such as Emily Callahan shared their experiences at PRWeek’s Hall of Femme.
Clark fills the spot of interim chief executive Brandon Crawley.
She shared learnings from her 33-year career on Wall Street at PRWeek’s Hall of Femme.
“Gen Z is not afraid to speak out when they see bad behavior or when a company gets it wrong,” says Porter Novelli CMO Kate Cusick.
Race heats up for U.S. pharmacy giant's integrated account.