For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
A well-done podcast is a formidable tool for garnering press coverage and growing a brand's public profile.
Ogilvy's Seifert defends U.S. Customs and Border Protection work; Case study: a "Big Little Lies"-themed drag show; New York Fed Reserve president didn't mean it; Gannett to merge with GateHouse; An 11-year-old's booze sign.
A blow-by-blow account of what the team did Saturday through Monday.
The show is a hit with LGBTQ viewers.
Earned media took center stage as we met up with the CEO of the world's second-largest PR agency at ICCO's House of PR in Cannes. (Partner content)
Authenticity is the key to brand purpose - and communicating about it. We discussed this and related topics with the venerable agency CEO. (Partner content)
Brand leaders must embrace voice technology or risk being left behind. Examples and inspiration were provided at this Ruder Finn-hosted event in New York.
Day One Agency hosted a panel with in-house Gen Zers to get their POV.
The revelations were published on Thursday after a federal judge unsealed documents about the Michael Cohen case.
If you're going to do a pop-up shop, make sure to have enough tickets to go around.
The holding company's performance was held aloft by strong results in Europe, Asia and the Middle East.