Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
The communications division of Huntsworth - comprising Grayling, Red Consultancy and Citigate Dewe Rogerson - has "stabilised" in the second half of this year, with annual revenues on track to decline by five per cent, a trading update reports.
The Burson alum came back after a short stint at a hospitality trade group.
The previous CMO, Steve Provost, was named the restaurant chain's chief concept officer.
The firm recommends a buy rating for WPP stock.
The activation is promoting Nissan's Altima model.
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
WPP chief executive outlines plan to be 'creative transformation company'.
CES rolls back media list policy following complaints; WPP repositions as "creative transformation company"; Google CEO Sundar Pichai makes Capitol Hill debut; 10,000 Verizon employees accept its buyout offer; and other news to know.
Adidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well into seven figures'.
Mark Read will focus on communications, experience, commerce and technology.
The firm attributed the layoffs to cryptocurrency market volatility.