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6 quick takes on what the Adobe-Marketo deal means
Here's what journalists and marketing analysts said about the Adobe-Marketo acquisition
Presidente taps into Dominican sound system culture with documentary
The beer brand wanted to connect with fans in the U.S. and Caribbean
Paving a more effective path to the C-suite
Leaders from Bayer and Cision recently huddled to share best practices on relationship building, measuring for real impact, and more.
The Bert and Ernie relationship debate: How should Sesame Workshop have responded?
Were you happy with Sesame's response? Or would you have gone in a different direction?
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Breakfast Briefing: Adobe scoops up Marketo for $4.8b
Plus: MDC Partners considers a sale and another top exec leaves Tesla.
Strong PR performance helps drive up profits for M&C Saatchi
M&C Saatchi Sport & Entertainment has been praised for its performance in the first half of this year, helping parent company M&C Saatchi increase its gross profit by five per cent to £127.2 million.
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Bic Group restructures global comms team
The pen maker is seeking a global director of comms as part of its changes
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Matt Davis, Dow Chemical corporate affairs SVP and North America president, to retire
His position will be split into three roles.
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The inside story on your best brand content
Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer
Edelman closes Silicon Valley office, moves employees to San Francisco
The firm opened the San Mateo location in 2006 when it acquired A&R Partners.
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Breakfast Briefing: 5 things PR pros need to know on Thursday morning
More on Text100's merger with Bite; Plus: Dallas Mavericks owner Mark Cuban apologizes.
Next Fifteen merges Text100, Bite under Helena Maus
Bite's global chief executive will lead the combined agency as Text100 CEO Aedhmar Hynes exits.
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Sesame Street's big missed opportunity
Three ways Sesame Workshop could have better handled the debate about the relationship between Bert and Ernie.
Lambert, Edwards & Associates rebrands
The Michigan-based firm will be known simply as Lambert.