Redefining creativity, giving agency leaders more financial freedom, and making client services more consultant-like are on the WPP chief's agenda.
Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
Advertisers, like Brexiteers, are looking to "take back control" of their data, the S4 Capital chief said.
7 questions for Mark Penn; Boeing CEO posts video message after 737 Max crashes; Devin Nunes sues Twitter; Facebook blocks White House social media director; Starbucks revamps rewards.
Tarman, who was SVP and chief comms officer at eBay, parted ways with the company in December.
Levine was head of U.S. programming at Bloomberg TV.
M Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is trending on Twitter; and other news to know.
Among many stakeholders, concern about artificial intelligence outpaces excitement. A new study by Omnicom Public Relations Group's AI Impact Group, as well as a recent roundtable it hosted, analyzes and counsels on the corporate-reputation ramifications.
Donnelly joins from Ketchum, where he worked for 25 years.
The campaign is part of ADT's brand modernization efforts.
Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.
How a simple picture of an egg went viral and boosted mental-health awareness to boot.