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Singapore Airlines calls integrated pitch, looking to get 'back to #1'
Singapore Airlines is putting its strategy, creative, media, content, website/app development and production up for a competitive bid, as part of what it calls a major transformation effort.
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Don't lose your head in the dog days of August
PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.
Two tactics, one surefire path to bolstering your comms efforts
Leaders from Bayer and Cision recently gathered to offer strategic tips on media and measurement
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No princesses here: What fictional PR superstar do you identify with?
The PRSA's "PR princess" quiz inspired us to do our own poll.
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Let them drink cake: How Carvel sweetened Father's Day with Fudgie the Whale-inspired beer
Carvel combined two things that appeal to most dads: Beer and ice cream.
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Breakfast Briefing: Musk's emotional interview
The Tesla chief sat for an hour-long call with The New York Times; Trump tweets that he's asked SEC to look into six-month earnings reporting for public companies.
The PR Week 8.17.2018: Campaign U.S. editor Lindsay Stein
Campaign's U.S. editor joins the team to discuss the brand's mission statement and future plans, the recent spate of agency acquisitions, the PRSA's poorly executed "PR Princess" quiz, Blockchain, Omarosa, and more.
rEvolution buys London-based Revolution Sports Marketing Group
The deal gives the U.S. firm access to accounts like SAS, Land Rover, and the FEI World Equestrian Games Tryon 2018.
The inside story on your best brand content
Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer
Ketchum creates global board to address diversity, inclusion issues
The multinational team begins meeting this fall.
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Protect the press: 9 comms, marketing groups support Fourth Estate
A statement signed by comms and marketing groups follows editorials published by hundreds of news outlets decrying attacks on the free press.
PRSA apologizes for quiz asking 'What PR princess are you?'
One agency leader called the Q&A "derogatory, unsophisticated, and old school."
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
What's up with the summer agency consolidation splurge?; Cleanup in aisle Cuomo; Jack Dorsey's media tour.
3 factors spurring this summer's agency acquisition spree
Both financial and personal motives are behind the spate of deals.