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AirPR raises $8 million in Series C, launches new product
The PR tech company launched Author Intelligence, a database of journalists.
After 26 years at Edelman, Larry Koffler joins BCW as EVP
He will serve as EVP and MD in the WPP agency's brand solutions practice.
6 Ways to Start Linking Your Measurement to Business Impacts
Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
Caliber Corporate Advisers names Grace Keith as first president
The firm established a foothold in Austin, Texas, last year via an acquisition.
Twitter crowns KFC 'best brand voice'
...and 10 other brands that won Twitter in 2018.
5 things for PR pros to know on Monday morning
PacLife pulls ads from 'Tucker;' Latest fallout from Ghosn arrest; Nike backs Raheem Sterling in Kaepernick-like campaign.
British Airways takes kids on Christmas 'trip of a lifetime' in Home Alone inspired campaign
British Airways has whisked away four children to New York for the 'trip of a lifetime' - in a Christmas spot inspired by the exploits of Kevin McCallister (Macaulay Culkin) in Home Alone 2 and created by W Communications.
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Nike backs footballer Raheem Sterling in ad celebrating outspoken views
Footballer stars in social media post reminiscent of Colin Kaepernick work last year.
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The wisdom of youth: 40 Under 40 alums opine on PR's present and future
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
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Honeywell spinoff Resideo Technologies seeks PR AOR
The company wants an agency that will push them outside their comfort zone.
RF|Binder names Sarah Gwilliam MD of social impact and sustainability
Gwilliam will help expand the firm's San Francisco presence.
Big city solution: Scooter brands fight negative perceptions
Brands including Spin and Jump are being backed by investors with deep pockets.
Would you ditch your smartphone for one year?
Someone who takes part in Vitaminwater's #NoPhoneForaYear challenge will win $100,000.
This is PR's mission moment
When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.