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Ketchum launches Vital Health, analytics-driven services for healthcare clients
Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.
MSL UK co-CEO and influencer marketing lead to leave
MSL UK's co-CEO Jason Frank (pictured) will leave the business in October, PRWeek has learned, with another senior figure departing for a new role at Brands2Life.
What's your character worth?
The link between how stakeholders perceive a company and its actual value can be quantified, say respondents to the Zignal Labs/PRWeek Brand Health Survey.
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Huntsworth buys US health shop Giant Creative Strategy for $72m
Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).
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Prosek Partners names new London chief as Andrew Waterworth departs
Andrew Waterworth has left his role as MD and head of the London office of US corporate shop Prosek Partners, PRWeek has learned.
Turkish Exporters Assembly, Ketchum part ways
The firm was providing research, comms consulting, and media analysis services for the trade group.
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House committee reviews Stone documents on Pruitt Rose Bowl tickets
Saxum CEO Renzi Stone said he has fully complied with the House Oversight and Government Reform committee's request for documents.
Instinctif sale 'paused' as buyers fail to meet circa £20m price for majority stake
The sale process for Instinctif Partners has been "paused", with potential buyers unwilling to meet the asking price.
Meet PR's best friend: Data - a roundtable hosted by Zignal Labs
Chicago was the site as 11 comms leaders gathered to discuss how new tools and tactics are helping ensure their brands stay strong
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Breakfast Briefing: Papa John's evicts founder from office
The pizza brand's CEO also wrote an open letter to customers in its latest efforts to distance itself from founder John Schnatter.
AECOM brings together internal, external comms teams
The engineering company has dispersed its internal comms team across its functions.
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PRSA New York president-elect Doug Simon resigns
Simon was named president-elect in January.
Kraft wants to settle the debate: Is Mac & Cheese best eaten with a spoon or fork?
The brand is letting consumers choose what utensil will be featured on its box next year. (Spork is not an option).
How 5 underdog brands are scoring at the World Cup without an official sponsorship
Including one clothing brand that stepped away from its most prominent team sponsorship years ago.