A quick Q&A with a 20-month-old chatbot from Microsoft.
Prime Weber Shandwick, the agency's Swedish operation, has appointed a new CEO.
Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.
The Omnicom agency started working with Cameroon this month.
He is reporting to agency president Evan Kraus.
Mohan was previously head of global drug-development communications.
Burns was most recently SVP of corporate comms for AT&T Communications.
The link between how stakeholders perceive a company and its actual value can be quantified, say respondents to the Zignal Labs/PRWeek Brand Health Survey.
Boadas is a 16-year veteran of P&G.
The former communications aide and reality-show star created more headaches for the Trump administration this weekend. Plus: Trump backs Harley boycott.
The firm also picked up an AOR account from Connatix.
Spratto is replacing Mike Piispanen in the top operations job at the company.
PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.