Here's how brands celebrated Earth Day

As the planet warms, any attention is more than welcome.

Ketchum to streamline agency operations, move to one P&L

CEO Barri Rafferty said the firm is "evolving."

Dare to be different: The Diversity Distinction in PR Awards

Any agency, regardless of size or location, can champion diversity and inclusion. Borshoff partner Katherine Coble proves it in this latest PR Council-sponsored column

How Wal-Mart capitalized on the 'yodeling boy' craze without stepping on any cowboy boots

Before Mason Ramsey played Coachella, he was known for his performances at a local Wal-Mart.

Breakfast Briefing: The most comprehensive look at the state of the PR industry

PRWeek has launched the 2018 Agency Business Report. Here's a quick guide to the most in-depth analysis of the agency business.

PR industry cautiously optimistic this year after a rough 2017

The rocky year didn't smooth out until Q4, and even Q1 2018, for many firms.

PRWeek Agency Business Report 2018

Police departments come out in force with pot jokes on 4/20

How five police departments and ten brands showed they were ready to roll on national weed holiday.

Industry leaders: Healthcare M&A is a golden opportunity for comms

Healthcare PR pros who convened for this Bayer-hosted event said a strong year, along with tax reform, can help comms to amplify and prove its value.

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts.

Taco Bell offers $500 gift card to superfan Jeopardy! contestant

Jeopardy! contestant Rishab Jain said he'd spend the grand prize of $100,000 on a lifetime supply of Taco Bell.

It's not handled: PR pros would actually ignore Olivia Pope's advice

Look, some shows are just a guilty pleasure.

Beiersdorf picks M Booth as PR AOR for Nivea, Eucerin, Aquaphor

The firm will lead comms for the company's skincare brands in the U.S.

Publicis rebrands two shops in Asia under MSLGroup

The moves are part of parent Publicis Groupe's effort to convert its PR assets to the MSL brand.