MOST RECENT

Interview with the chatbot: For one, she's very confused about the concept of PR

Interview with the chatbot: For one, she's very confused about the concept of PR

A quick Q&A with a 20-month-old chatbot from Microsoft.

Breakfast Briefing: New CEO for Prime Weber Shandwick

Breakfast Briefing: New CEO for Prime Weber Shandwick

Prime Weber Shandwick, the agency's Swedish operation, has appointed a new CEO.

The inside story on your best brand content

The inside story on your best brand content

Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer

We're about innovation without chaos: Mars global marketing head

We're about innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.

Mercury provides media, lobbying support to Cameroon

Mercury provides media, lobbying support to Cameroon

The Omnicom agency started working with Cameroon this month.

APCO digital guru Marc Johnson takes helm of New York office

APCO digital guru Marc Johnson takes helm of New York office

He is reporting to agency president Evan Kraus.

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Novartis ups Sreejit Mohan to global head of external communications

Novartis ups Sreejit Mohan to global head of external communications

Mohan was previously head of global drug-development communications.

Salesforce hires AT&T's Brad Burns as chief communications officer

Salesforce hires AT&T's Brad Burns as chief communications officer

Burns was most recently SVP of corporate comms for AT&T Communications.

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What's your character worth?

What's your character worth?

The link between how stakeholders perceive a company and its actual value can be quantified, say respondents to the Zignal Labs/PRWeek Brand Health Survey.

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GE Appliances hires Procter & Gamble's Antonio Boadas as comms head

GE Appliances hires Procter & Gamble's Antonio Boadas as comms head

Boadas is a 16-year veteran of P&G.

Breakfast Briefing: The White House's weekend of Omarosa

Breakfast Briefing: The White House's weekend of Omarosa

The former communications aide and reality-show star created more headaches for the Trump administration this weekend. Plus: Trump backs Harley boycott.

Paris-based influencer platform Octoly names SourceCode as AOR

Paris-based influencer platform Octoly names SourceCode as AOR

The firm also picked up an AOR account from Connatix.

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Cision hires Autodesk executive Gregg Spratto as COO

Cision hires Autodesk executive Gregg Spratto as COO

Spratto is replacing Mike Piispanen in the top operations job at the company.

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Helicopter view of marketing services won't favor PR

Helicopter view of marketing services won't favor PR

PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.