Driven Brands' portfolio also includes Carstar and Take 5 Oil change.
It's true that PR isn't as singularly focused on reporters writing stories as it once was. Neither is the news business.
The research found widespread worry and fear among digital natives, who could demand change from Big Tech.
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Next 15 has reported a sharp rise in profit and revenue in the first six months of 2018 - with growth led by the UK business and a more mixed performance in the US.
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The brand has also adopted the "wellness that works" tagline.
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
The group founding the consultancy is led by CEO Brandy Bergman.
Its data is "more predictive of audience behavior" than other types of measurements, said the company's cofounder.