The link between how stakeholders perceive a company and its actual value can be quantified, say respondents to the Zignal Labs/PRWeek Brand Health Survey.
The sale process for Instinctif Partners has been "paused", with potential buyers unwilling to meet the asking price.
The pizza brand's CEO also wrote an open letter to customers in its latest efforts to distance itself from founder John Schnatter.
The engineering company has dispersed its internal comms team across its functions.
Simon was named president-elect in January.
The brand is letting consumers choose what utensil will be featured on its box next year. (Spork is not an option).
Chicago was the site as 11 comms leaders gathered to discuss how new tools and tactics are helping ensure their brands stay strong
Including one clothing brand that stepped away from its most prominent team sponsorship years ago.
Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.
The CEO joins the crew for a deep dive into running an agency alongside other ventures, staying independent, the World Cup, Papa John's, and much more.
Here's a challenge for all business leaders: see how up-to-date your staff is on current events.
Is it better for a PR firm to cut ties with a very problematic client? Or stay and counsel a brand through a reputational crisis?