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Alibaba VP Bob Christie leaves for Brunswick
Christie spent four years at the China-based company.
5 things for PR pros to know on Wednesday morning
WPP turnaround takeaways; Huntsworth suffers comms revenue drop; Amazon reps try to win over new neighbors.
6 Ways to Start Linking Your Measurement to Business Impacts
Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
Huntsworth PR firms to be hit by five per cent revenue drop
The communications division of Huntsworth - comprising Grayling, Red Consultancy and Citigate Dewe Rogerson - has "stabilised" in the second half of this year, with annual revenues on track to decline by five per cent, a trading update reports.
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Former Burson-Marsteller exec Bill McQuillen returns to BCW
The Burson alum came back after a short stint at a hospitality trade group.
Chili's Grill & Bar promotes Ellie Doty to marketing head
The previous CMO, Steve Provost, was named the restaurant chain's chief concept officer.
Pivotal Research's Wieser: WPP has a 'sound approach for the future'
The firm recommends a buy rating for WPP stock.
Nissan to create 40-foot snow globe
The activation is promoting Nissan's Altima model.
The wisdom of youth: 40 Under 40 alums opine on PR's present and future
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
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Mark Read interview: 'No more major agency network mergers are planned'
WPP chief executive outlines plan to be 'creative transformation company'.
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Breakfast Briefing: 5 things for PR pros to know Tuesday morning
CES rolls back media list policy following complaints; WPP repositions as "creative transformation company"; Google CEO Sundar Pichai makes Capitol Hill debut; 10,000 Verizon employees accept its buyout offer; and other news to know.
Adidas reviews PR with aim of restructuring agency model
Adidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well into seven figures'.
WPP to be 'creative transformation company' as strategy review focuses on growth
Mark Read will focus on communications, experience, commerce and technology.
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Blockchain PR firm Wachsman cuts 16 staffers amid crypto volatility
The firm attributed the layoffs to cryptocurrency market volatility.