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Trust is the top brand metric among majority of consumers
Integrity and honesty take the next two spots in importance, according to new research.
42West to develop comms for Botswana elephant-hunting policy
The client is the country's Ministry of Environment, Natural Resources, Conservation and Tourism.
Diversity and inclusion: no more excuses
It is imperative your organization pursue a diverse, inclusive staff. Last year's Diversity Distinction in PR Awards winners elaborate upon the benefits.
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In Pictures: PRWeek Global Awards 2019
The very best comms pros from around the world gathered at the London Marriott Hotel Grosvenor Square last night (21 May) for the PRWeek Global Awards. Here is a selection of photos from the spectacular ceremony...
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Breakfast Briefing: PRWeek Global Awards; Target's Q1 numbers impress
Plus: A court ruling could shake up Qualcomm and the smartphone market.
Watch: MSL on why #EndPeriodPoverty campaign won big at PRWeek Global Awards
MSL and Procter & Gamble picked up the most prestigious award of the night - PRWeek Global Awards Campaign of the Year - with Always Fights to #EndPeriodPoverty.
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Bayer hires law firm to investigate Monsanto lists
Sidley Austin will examine stakeholder data compiled to influence the public debate on pesticides.
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Rothy's customers irked they're not getting free shoes
An "outdated" discount code promising free footwear was to blame.
Lessons from leaders: More progress, fewer platitudes
In this second of a two-part series featuring past Diversity Champions, PR legend Pat Ford highlights those who are providing examples to follow in truly moving the D&I needle.
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Lessons from leaders: Diversity needs inclusion
In this first of a two-part series featuring past Diversity Champions, Edelman's Lisa Ross shares crucial counsel on what it takes to achieve lasting diversity in PR.
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Former Edelman executive David Brain starts chatbot-based online research firm
The Auckland-based business is called Stickybeak.
Instagram influencers' private contact data 'exposed'
Contact details for high-profile influencers were reportedly stored on an Amazon server that was not password-protected.
Healthcare giant acquires UK's Incisive Health and US-based Putnam Associates
Incisive Health has been acquired by the agency and clinical services group UDG Healthcare for £13.6m ($17.7m), it was announced today.
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FTI Consulting investigates claims its employee posed as journalist in Monsanto trial
FTI Consulting has launched an official review into one of its employees misidentifying as a journalist to gain access to a court case involving client Monsanto.
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