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Wingstop brings on Edible as global PR AOR
The aviation-themed chicken wing chain wants to focus more on global comms.
Coinbase hires Bully Pulpit Interactive for U.S. support
The incumbent on the U.S. account was Grayling, which will continue to support Coinbase in the U.K.
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Earning their place: The Bayer-hosted healthcare roundtable
Seven healthcare comms leaders convened in Boston to share earned media tactics and explain how crucial they are in an industry rife with innovation.
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Patrón Tequila targets 'spirits aficionados' with U.S. tour
Patrón Tequila is touring the U.S. with a series of pop-ups to serve Americans bespoke cocktails.
P&G's Pritchard: Seize back control of data, reinvent marketing, and stop 'annoying the hell out of people'
Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a month, instead of the three-times a month it previously assumed.
Jaguar Land Rover names PR lead to CXO post in restructure of marcoms and related functions
Jaguar Land Rover has today revealed a complete restructure of its marketing, sales, service and PR functions, putting its top consumer comms professional at the head of all marketing communications and customer experience.
Accenture faces 'conflict of interest' questions over buying programmatic, auditing media
Specialist media consulting firms and media agencies have claimed Accenture faces a "clear conflict" of interest over the launch of its programmatic media planning and buying unit.
Remembering Dave Marriott
Legends truly make you better, most of the time without even trying
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Brand film tactics take center stage
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach
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Breakfast Briefing: Visa suspends commercial work with Morgan Freeman
The actor was accused of sexual harassment by eight women this week.
GDPR: what PR pros need to know as data shakeup kicks in
As General Data Protection Regulation (GDPR) comes into effect from today (25 May), PRWeek looks at the risks and opportunities, what the public thinks and how the Government plans to increase awareness.
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Visit California puts social media under review
ICUC, part of the Dentsu Aegis Network, currently handles the tourism organization's social media work.
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Arby's steps in to save its nemesis: The hacked Nihilist Arby's account
Account owner Brendan Kelly may believe in nothing, but he's thankful to the fast-food chain for the assist.
Dr. Pepper Snapple Group cuts ties with Access
The beverage group is moving on from the Ketchum subsidiary this summer.