“Celebrities will still be a thing, but on Instagram I think it will become more focused on understanding who the audience is and using tools that build out an army of microinfluencers.”
It’s a newly created role at the independent agency.
The holding company’s overall revenue dipped 11.7% in the quarter.
The role expansion is part of a coordinated effort to streamline the bank’s global public affairs department.
It will be led by FleishmanHillard’s Emily Graham.
How Omnicom’s PR firms did in Q3; Inside the sweet and successful launch of the world’s first pink pineapple.
And why you shouldn't assign media monitoring to junior staffers.
The comms strategy and challenges of a unique new fruit.
RepTrak gets media data and analytics from Onclusive to gauge corporate reputation.
The nonprofit aims to inspire young voters to get politically active on issues they care about.
Dozens of California politicians demanded the Omnicom shop cut ties with the country.
The automaker's Craig Buchholz on how even an 108-year-old company can reroute its purpose journey.
The campaign features LeBron James and Naomi Osaka.
2020 Health Influencer 50; CCO Kym White faces baptism by fire at CVS Health.
The fifth annual list of healthcare industry heavyweights assembled by the editors of MM&M and PRWeek--the Health Influencer 50--has made its debut.
White started at the Fortune 5 company in April, but that is not holding her back from spearheading its handling of the pandemic.
The CEO and president leaned on communications to quickly and accurately describe how his hospitals were dealing with the height of the COVID-19 pandemic.
Health is top of mind as we unveil our 2020 Health Influencer 50 list.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Seven months of lockdown have turned even the most placid, measured and calm PR professional into a frazzled mess of contradictory feelings. But the work must go on and the pace of change and information deluge is faster than ever.
People moves, account wins and other comms news.
They say the firm shouldn’t give support to a client that “commits genocide.”
North America is "holding up well, thanks to a resilient market and growth in health and wellness communications."