After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative.
Apple's new Austin campus; Facebook used journos as crisis PR; Colin McConnell to exit Prudential Financial; Kentucky's Governor blasts media; CBS might be sued for leaks.
Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
Holden was previously managing director at Karmarama.
With McConnell's departure, Prudential's marketing and communications functions are separating on its org chart.
The agency continues to work on a number of P&G brands in different regions.
Christie spent four years at the China-based company.
More than 300 communicators from around the U.S. convened in the Windy City for PRWeek's annual conference. They came away inspired and educated.
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
WPP turnaround takeaways; Huntsworth suffers comms revenue drop; Amazon reps try to win over new neighbors.
The communications division of Huntsworth - comprising Grayling, Red Consultancy and Citigate Dewe Rogerson - has "stabilised" in the second half of this year, with annual revenues on track to decline by five per cent, a trading update reports.
The Burson alum came back after a short stint at a hospitality trade group.
The previous CMO, Steve Provost, was named the restaurant chain's chief concept officer.
The firm recommends a buy rating for WPP stock.