MOST RECENT

The weight is over: Weight Watchers changes name to WW

The weight is over: Weight Watchers changes name to WW

The brand has also adopted the "wellness that works" tagline.

Procter & Gamble's Marc Pritchard shares personal journey about bias, labels

Procter & Gamble's Marc Pritchard shares personal journey about bias, labels

"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."

Paving a more effective path to the C-suite

Paving a more effective path to the C-suite

Leaders from Bayer and Cision recently huddled to share best practices on relationship building, measuring for real impact, and more.

Parse.ly debuts tool to measure internet attention

Parse.ly debuts tool to measure internet attention

Its data is "more predictive of audience behavior" than other types of measurements, said the company's cofounder.

Five times Nike pushed boundaries with its marketing

Five times Nike pushed boundaries with its marketing

Nike has been in the news recently for its latest ads backing controversial athletes Colin Kaepernick, Serena Williams and Caster Semenya, but it's far from the first time the brand has created provocative or ambitious work.

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Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Help PRWeek pick the best campaign of the past two decades. Plus: WPP is mulling over major agency consolidations, according to a report.

'PR is having its moment in the sun, despite confidence crisis' - senior adland exec

'PR is having its moment in the sun, despite confidence crisis' - senior adland exec

Public relations is suffering from a crisis of confidence despite others in the marcoms mix regarding the discipline as having its "moment in the sun".

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6 quick takes on what the Adobe-Marketo deal means

6 quick takes on what the Adobe-Marketo deal means

Here's what journalists and marketing analysts said about the Adobe-Marketo acquisition

The inside story on your best brand content

The inside story on your best brand content

Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer

Don't ask permission, just do it

Don't ask permission, just do it

White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.

Why marketers weighing AR versus VR are asking the wrong question

Why marketers weighing AR versus VR are asking the wrong question

Instead, they should be pondering how quickly they can get ready for mixed reality.

Presidente taps into Dominican sound system culture with documentary

Presidente taps into Dominican sound system culture with documentary

The beer brand wanted to connect with fans in the U.S. and Caribbean

The PR Week 9.21.2018: Tiffany Guarnaccia, Kite Hill PR and Communications Week

The PR Week 9.21.2018: Tiffany Guarnaccia, Kite Hill PR and Communications Week

Also featured: Text100's merger with Bite, Sesame Street's missed opportunity, and the biggest people moves this week.

The Bert and Ernie relationship debate: How should Sesame Workshop have responded?

The Bert and Ernie relationship debate: How should Sesame Workshop have responded?

Were you happy with Sesame's response? Or would you have gone in a different direction?

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