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Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio

By Diana Bradley, November 25, 2020

Florida Paints founder Don Strube shared how he got the star to join his small business.

J Public Relations to open Nashville, Toronto offices

By Thomas Moore, November 25, 2020

The firm is planning for post-pandemic growth.

How Covid-19 has impacted content about the holiday season

November 24, 2020

The pandemic has altered the way we will celebrate this holiday season, as people prepare for smaller gatherings and a completely different approach to Black Friday sales.

The COVID Effect: As our activity slows down, our attention ramps up

By Hedvig Lyche, Hill+Knowlton Strategies Asia, November 11, 2020

Never has it been more important to act with purpose and never has the opportunity to change been greater.

Just briefly

By Thomas Moore, November 25, 2020

People moves, account wins and other PR related news.

Proof Analytics launches Proof BusinessGPS for marcomms

By Aleda Stam, November 25, 2020

The platform's automated analytics is quick and less expensive than traditional analytics, Proof says.

Comms measurement: Adding context to the conversation

By Gideon Fidelzeid, November 02, 2020

As PR evolves, so must the way it is measured. New perspectives abound as industry leaders share their expertise on this Meltwater-hosted webcast.

Cision launches new Analytics Dashboard, Interactive Reports

By Aleda Stam, November 25, 2020

The additions make it easier to show the business impact of earned media, the company says.

Taboola upgrades Newsroom product site

By Aleda Stam, November 25, 2020

The company wants to drive more subscribers, with initial results indicating a 30% increase.

Comms Challenges: Accepted and Confronted

By Chris Daniels, October 28, 2020

Numerous obstacles comms has long faced have only been heightened by the inescapable uncertainty of 2020 — as evidenced by this fourth annual Comms Report from Cision and PRWeek, PR is up to the task.

Politics aside, brands aren’t giving up on poling platforms

By Natasha Bach, November 25, 2020

Political polls are having another reputational crisis. Market research is a different story.

Socialbakers adds conversational AI chatbots to its marketing platform

November 25, 2020

The AI chatbot technology automatically identifies and answers frequently asked queries via social media channels.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

By Frank Washkuch, November 25, 2020

Biden transition media relations; the marketing buzzwords driving you crazy.

Tech Talk with Goodfuse’s Gregg Trueman

By Aleda Stam, November 24, 2020

“We tend to fall in love with technology, but what works best for effective communication is simplicity and building trust, not throwing the latest stuff at them,” says the company’s EVP of creative and technology solutions.

Edelman to take on comms support for Saudi Neom megacity development

By Thomas Moore, November 24, 2020

Edelman is the latest in a host of agencies hired by the Saudi project this year.

Ice Bucket Challenge's Pat Quinn: an ordinary kid who changed the world

By Matt Rizzetta, North 6th Agency, November 24, 2020

North 6th Agency CEO Matt Rizzetta remembers ALS Ice Bucket Challenge co-founder Pat Quinn, who passed away Sunday.

Coffee Break with Fast’s Jason Alderman

By Steve Barrett, November 24, 2020

The CCO chats about working at a startup during the pandemic, true one-click checkout, the changing landscape of tech media and using Twitter for marketing and hiring.