MOST RECENT

5 things for PR pros to know on Thursday

5 things for PR pros to know on Thursday

Apple's new Austin campus; Facebook used journos as crisis PR; Colin McConnell to exit Prudential Financial; Kentucky's Governor blasts media; CBS might be sued for leaks.

Alibaba VP Bob Christie leaves for Brunswick

Alibaba VP Bob Christie leaves for Brunswick

Christie spent four years at the China-based company.

6 Ways to Start Linking Your Measurement to Business Impacts

6 Ways to Start Linking Your Measurement to Business Impacts

Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.

5 things for PR pros to know on Wednesday morning

5 things for PR pros to know on Wednesday morning

WPP turnaround takeaways; Huntsworth suffers comms revenue drop; Amazon reps try to win over new neighbors.

Huntsworth PR firms to be hit by five per cent revenue drop

Huntsworth PR firms to be hit by five per cent revenue drop

The communications division of Huntsworth - comprising Grayling, Red Consultancy and Citigate Dewe Rogerson - has "stabilised" in the second half of this year, with annual revenues on track to decline by five per cent, a trading update reports.

More …

Former Burson-Marsteller exec Bill McQuillen returns to BCW

Former Burson-Marsteller exec Bill McQuillen returns to BCW

The Burson alum came back after a short stint at a hospitality trade group.

Chili's Grill & Bar promotes Ellie Doty to marketing head

Chili's Grill & Bar promotes Ellie Doty to marketing head

The previous CMO, Steve Provost, was named the restaurant chain's chief concept officer.

Pivotal Research's Wieser: WPP has a 'sound approach for the future'

Pivotal Research's Wieser: WPP has a 'sound approach for the future'

The firm recommends a buy rating for WPP stock.

The wisdom of youth: 40 Under 40 alums opine on PR's present and future

The wisdom of youth: 40 Under 40 alums opine on PR's present and future

A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.

More …

Nissan to create 40-foot snow globe

Nissan to create 40-foot snow globe

The activation is promoting Nissan's Altima model.

Mark Read interview: 'No more major agency network mergers are planned'

Mark Read interview: 'No more major agency network mergers are planned'

WPP chief executive outlines plan to be 'creative transformation company'.

More …

Breakfast Briefing: 5 things for PR pros to know Tuesday morning

Breakfast Briefing: 5 things for PR pros to know Tuesday morning

CES rolls back media list policy following complaints; WPP repositions as "creative transformation company"; Google CEO Sundar Pichai makes Capitol Hill debut; 10,000 Verizon employees accept its buyout offer; and other news to know.

Adidas reviews PR with aim of restructuring agency model

Adidas reviews PR with aim of restructuring agency model

Adidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well into seven figures'.

WPP to be 'creative transformation company' as strategy review focuses on growth

WPP to be 'creative transformation company' as strategy review focuses on growth

Mark Read will focus on communications, experience, commerce and technology.

More …