MOST RECENT

Health diagnostic startup Nanobiosym brings on Finn Partners as AOR

Health diagnostic startup Nanobiosym brings on Finn Partners as AOR

Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.

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Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Starbucks explains its new guest policy, take two. Plus: Mark Zuckerberg is set to appear in front of European policymakers.

Earning their place: The Bayer-hosted healthcare roundtable

Earning their place: The Bayer-hosted healthcare roundtable

Seven healthcare comms leaders convened in Boston to share earned media tactics and explain how crucial they are in an industry rife with innovation.

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MWWPR rolls out sports and entertainment practice

MWWPR rolls out sports and entertainment practice

Andrew Garson and Joe Flores are co-leading the unit.

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'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction

'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction

The Beating Cancer Is in Our Blood brand positioning was developed with Oberland.

Magnum to open ice cream bar in New York

Magnum to open ice cream bar in New York

A Magnum pop-up store where visitors can customize their ice creams with their choice of toppings and dips is opening in New York for the third year running.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

From President Trump's weekend tweetstorm to the royal wedding, here's the news PR pros need to know as they start the week.

Royal Wedding a PR hit even though palace press team 'lost control'

Royal Wedding a PR hit even though palace press team 'lost control'

While the wedding of Prince Harry and Meghan Markle captivated millions on Saturday, the couple "may come to regret their aggressive approach" to press relations for some time, according to Royal comms experts.

Brand film tactics take center stage

Brand film tactics take center stage

A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach

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UK tech giant ARM takes on new agency after a year with Allison+Partners

UK tech giant ARM takes on new agency after a year with Allison+Partners

The UK's largest tech firm ARM has ended its work with Allison+Partners and begun work with Bite Global, PRWeek has learned.

Rebecca Spicer named SVP of comms at Airlines for America

Rebecca Spicer named SVP of comms at Airlines for America

She is set to join the group next month.

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Esports sheds stereotypes, opens a new frontier for marketers

Esports sheds stereotypes, opens a new frontier for marketers

Getting to know the leagues, teams, players, and fans is critical to success.

What brands should consider before they place their bets on sports gambling

What brands should consider before they place their bets on sports gambling

Strategies to help you navigate the brave new world of legalized sports betting.

Are Uber's new softer spots changing your perception of the brand?

Are Uber's new softer spots changing your perception of the brand?

Or are you not convinced the company has turned over a new leaf?

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