Newsjacking involves a variety of planning – including planning for the unplanned. Through flexibility, approvals, risks and more – find out how Coyne PR thinks about newsjacking and how you can apply these tips moving forward!
It’s not easy being in PR—especially when you’re expected to make a big impact with limited resources. Upgrading your media monitoring, optimizing reporting functions, and getting your message out with a news release tool are just three ways to do more with less.
In this three-roundtable series’ finale, industry leaders highlight how the combination of CommsTech and savvy PR pros is a brand’s best defense against the myriad dangers disinformation poses.
The tool can analyze datasets like search engine results, social media conversations and online reviews.
The strength of Rachel Huff’s key industry relationships morphed a lockdown dominated by caring for two young children into the launch of a brand new agency consultancy.
A bite-sized look at PRWeek's 2021 Agency Business Report.
Cannabis brands need to keep purpose at the forefront of their messaging.
After one of the most challenging years on record, PRWeek takes stock of the industry with an in-depth look at the agencies who persevered through it all.
The brand is partnering with Beyond Meat for its Earth Day campaign.
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
Wait, are brands actually being nice to each other? It could be a Twitter first.
The Ad Council has developed a sophisticated set of dashboards to obtain insights on KPIs.
Morgan talks advising the Obama White House and how Yonder sniffs out potentially harmful content online before it goes viral.
How the White House is promoting vaccine eligibility; A communicator's guide to Clubhouse.
He’ll reunite with ex-boss and former Treasury Secretary Timothy Geithner, now Warburg’s president.
He now oversees the PR practice for the firm’s Boston and Philadelphia offices.
The games are less than 100 days away.
The brand spot highlights the CPG giant’s new sustainable products.
This week’s statement by America plc on the voting laws issue was another example of the central role of communications in determining business strategy and shaping corporate reputation.
People moves, account wins and other comms news.
Agency leaders agree that sensitivity to BIPOC communities is top of mind.
Former American Express CEO Ken Chenault and Merck CEO Ken Frazier organized the initial campaign.
Wilson talks about working with the Detroit Youth Choir on multiple projects, social justice, working at an independent agency and more.
Tim Nativdad is a veteran of Roku, Amazon and Google.