MOST RECENT

PRWeek Pride in PR: Kelly Bush Novak

PRWeek Pride in PR: Kelly Bush Novak

CEO & founder, ID-PR

Just briefly

Just briefly

People moves, account wins and other comms news.

Media intelligence: A roadmap to excellence

Media intelligence: A roadmap to excellence

Comms is so reliant on media intelligence that PR pros must be better than just good. This eBook, presented by NetBase Quid, is a powerful tool to optimal proficiency.

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Recipe for a comeback

Recipe for a comeback

While the pandemic seriously challenged the food and beverage sector, valuable lessons were learned. Industry leaders shared many of them during this Lippe Taylor-hosted roundtable.

Turning social conversations into campaign success

Turning social conversations into campaign success

Consumers are all over digital channels telling brands what they want. A recent webcast, presented by NetBase Quid, will help you maximize the benefits your brand reaps from those conversations.

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Video: Reshaping The Future – Agribusiness

Video: Reshaping The Future – Agribusiness

Unsung hero. The agribusiness sector fits that bill. How that story is getting told to a more receptive audience is at the heart of this second installment of this forward-looking five-part video series.

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Employee communications companies SocialChorus, Dynamic Signal to merge

Employee communications companies SocialChorus, Dynamic Signal to merge

SocialChorus CEO Gary Nakamura is set to lead the combined company.

Imagination partners with Epic Games to blend the physical and digital world

Imagination partners with Epic Games to blend the physical and digital world

The virtual production technique uses a live backdrop to place objects in a computer-generated world.

AI and PR: An improving relationship

AI and PR: An improving relationship

Fears of being replaced by AI once existed among PR pros. Those same people are starting to appreciate how the technology actually increases their value, as Intrado Digital Media explores in their new eBook...

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Leadership: A new perspective from – and of – the top

Leadership: A new perspective from – and of – the top

Empathy. Vulnerability. Introspection. All stakeholders now look for these traits from leaders. A recent WE-hosted webcast shows many C-suite executives heeding the call.

The Working Mother’s Bill of Rights

The Working Mother’s Bill of Rights

It’s time for a “Working Mother’s Bill of Rights” to serve as a reminder to working moms everywhere they have the right to feel all the feelings they experience and to set healthy boundaries.

Measuring Impact: Connecting PR outcomes to business goals

Measuring Impact: Connecting PR outcomes to business goals

PR measurement has never been as straightforward as measurement for marketing or sales. Instead of focusing vanity metrics and AVEs, it’s time for practitioners to look at the impact of their PR activities and how it connects to business goals.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Tesla goes plaid; Outrage over Trump DOJ leak probe.

The PR Week: 6.11.2021: Sean O'Neal, Onclusive

The PR Week: 6.11.2021: Sean O'Neal, Onclusive

The marcomms analytics company's president talks about advances in technology and AI, why humans can't be replaced by robots and more.

Are you overlooking local media?

Are you overlooking local media?

Does your PR plan include strategies and tactics to reach local outlets? Effectively using local channels can help establish more trusted connections with your target audience.

Video: Reshaping The Future – Financial Services

Video: Reshaping The Future – Financial Services

Trust, hybrid offerings, access, equity and more take center stage in this conversation with Citi’s Jen Lowney, the first of this forward-looking, multi-sector five-part series.

The first 24 hours: Getting your immediate crisis response right

The first 24 hours: Getting your immediate crisis response right

How you navigate the initial moments of a brand crisis makes all the difference. Keys to success were shared during a recent webcast, presented by NetBase Quid.

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PR pro creates ‘swag for hardcore communications nerds’

PR pro creates ‘swag for hardcore communications nerds’

Warren Weeks is selling mugs and shirts adorned with crisis comms tips.

PRWeek Pride in PR: Ben Boyd

PRWeek Pride in PR: Ben Boyd

VP, communications & community relations, Lowe’s Companies

How to communicate back to the office policy

How to communicate back to the office policy

PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.

IPG launches fellowship program for Detroit college grads

IPG launches fellowship program for Detroit college grads

Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.

The Vaccine Project Newsletter: A month of action, with a method and some madness

The Vaccine Project Newsletter: A month of action, with a method and some madness

Today’s Vaccine Project Newsletter is 2,204 words and will take you seven minutes to read.

PR challenge: Working with Big Law

PR challenge: Working with Big Law

Why work with the touchy clients in the legal profession? Joshua Peck offers a few reasons.

Signal AI: Eight in 10 execs say they have too much data to evaluate

Signal AI: Eight in 10 execs say they have too much data to evaluate

But a vast majority also say data has the biggest influence on their decisions.

Virtual events will never be like IRL events

Virtual events will never be like IRL events

Sorry to say it, but it’s true.

Cicadas and flies and birds, oh my: What has your favorite insect or animal-related political interruption been?
Hotwire names Laura Macdonald, Heather Craft as North America co-presidents

Hotwire names Laura Macdonald, Heather Craft as North America co-presidents

They will report to newly promoted global CEO Heather Kernahan.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Golin hires Cori McKeever as global president of healthcare; How Google is fighting back against slanderous websites.

Golin hires Cori McKeever as global president of healthcare

Golin hires Cori McKeever as global president of healthcare

McKeever will continue growth for both Golin and Virgo Health brands.

PRWeek Pride in PR: Sally Susman

PRWeek Pride in PR: Sally Susman

EVP and chief corporate affairs officer, Pfizer

Neutrogena documentary changes consumers’ approach to skin health

Neutrogena documentary changes consumers’ approach to skin health

The Kerry Washington-produced film follows the skin health journeys of seven families.

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

The firm will help the organizations expand fundraising and outreach nationally.

Morning Consult hits unicorn status

Morning Consult hits unicorn status

The company announced a $60 million series B funding round at a $1.01 billion valuation.

The ally marketer's guide to queer subculture on TikTok

The ally marketer's guide to queer subculture on TikTok

A letter from the desk of a lesbian creative director.