Information Links
MOST RECENT
Facebook hires APCO’s Marc Johnson as VP, corporate comms
Johnson was most recently MD in APCO Worldwide’s New York office.
IHOP hires Candice Jacobson as comms head
She’s an alum of CKE Restaurants.
Coronavirus Briefing: 200,000 dead in the U.S., Halloween guidelines, the 'Class of COVID-19'
This week’s Haymarket Media Coronavirus Briefing is 1,495 words and will take you seven minutes to read.
Global Alliance for Responsible Media defines ‘harmful content’ across platforms
It's a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.
The urgency of effective change communications
Whether the change you need to drive is with employees, customers, partners, other stakeholders or “all of the above,” there are a few key principles that should be present in any communications strategy.
‘It became difficult to find people abiding by guidelines’: What happened when an influencer-led COVID-19 safety campaign ran into challenges
The Texas Department of State Health Services shared how it turned the campaign into a success.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
J&J starts Phase 3 trials of COVID-19 vaccine; Mars drops Uncle Ben’s brand; Bumble Bee responds quickly to Trump; Tesla’s gone to plaid.
TikTok calls for social-media coalition to address spread of harmful content
Aim of proposed coalition between rival social-media platforms is to prevent cross-posting of harmful content.
More …
Stillhouse donates metal shutters to Gulf Coast hurricane victims
The Bacardi-owned spirits brand translates its signature stainless steel cans into hurricane relief support with its Unbreakable shutters initiative.
Johnson & Johnson urges patients not to delay healthcare due to COVID-19
J&J's medical devices unit is spearheading the campaign, My Health Can't Wait.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
Edelman launches CommsTech Solutions; TikTok proposes social media coalition to fight harmful content.
Edelman rolls out CommsTech Solutions offering
The service will enable communicators to predict consumer behavior, reduce risk and quantify commercial impact, the firm said.
WPP names first global corporate affairs chief
WPP, the world’s biggest marketing services group, has hired its first ever global corporate affairs director with the aim of improving the firm’s reputation and highlighting its corporate purpose, PRWeek can reveal.
Diffusion named Facet Wealth consumer, corporate AOR
The firm will create data-driven content with a strong focus on media relations for the financial services company.
APCO reorganizes into US regional hubs with focus on business development
APCO’s MDs for New York and Seattle, Marc Johnson and Tim Smith, are leaving the firm.
Relief for stressed voters: Excedrin creates Election Headache Kit
These are going to be popular over the next few months.
US greenlights TikTok-Oracle deal; fate now lies with China
Under the arrangement that has been waved through by President Donald Trump, ByteDance will create a new U.S.-headquartered company called TikTok Global that will be majority owned by U.S. investors.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
Sandy Hook Promise spot wins Emmy Award; The latest on TikTok.
CCOs: from "yes person" to trailblazers
PR executives used to relay decisions, now they help make them.
‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling
“You don’t renegotiate a bible when you teach it,” says one ex-HHS official.
The PR Week: 9.18.2020: Kristi Piehl, Media Minefield
The agency founder and former journalist talks about the frustrations that led her to start her firm and the top news of the week.
Just briefly
People moves, account wins and other comms news.
Is ‘vote the assholes out’ too blunt, even for Patagonia?
...Or is it too subtle?
Breakfast Briefing: 5 things for PR pros to know Friday morning
Wells Fargo ups Rafferty’s role; Hall of Femme honorees talk; CDC's non-science COVID-19 guidelines; Twitter election security; Celtics locker room shouting.
From Our Partners
Leadership beyond disruption:The now normal
3 ways to upgrade your ROI Story
Rethinking Media Relations Today
Purpose and your people: A powerful combination
Journalists coach comms pros on how to pitch
The future of earned media is now
Affirmation that earned media is rising
How to succeed in a digital-first world
Innovating through the COVID-19 Disruption
PRWeek podcast: Purpose in the Great Reset
Brandstormers: Featuring Bacardi's Lisa Jedan
20 years of success and how it all began: Meet Kat Formidoni Butler, founder of Blast PR
A working guide to communicating about coronavirus
3 tips for brands to survive the Instagram algorithm