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GSK and Pfizer to merge consumer healthcare brands

GSK and Pfizer to merge consumer healthcare brands

GSK would have more than two-thirds of equity in new company.

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Breakfast Briefing: Advertiser backlash to Tucker grows

Breakfast Briefing: Advertiser backlash to Tucker grows

Plus: Facebook's very, very bad 2018 gets even worse.

What you need to know about health comms for 2019 and beyond

What you need to know about health comms for 2019 and beyond

What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...

Comscore hires Brittany Slattery as head of global marketing

Comscore hires Brittany Slattery as head of global marketing

The brand is gearing up for a special 2019 with its mission to be the modern currency for planing, transacting, and measuring multi-platform advertising.

Did The UPS Store need to delete its controversial Christmas tweets?

Did The UPS Store need to delete its controversial Christmas tweets?

Should a brand ever delete a tweet? After all, Twitter never forgets.

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Breakfast Briefing: 5 things for PR pros to know Tuesday morning

Breakfast Briefing: 5 things for PR pros to know Tuesday morning

NAACP urges people to #LogOutFacebook; J&J CEO defends company on CNBC; Chili's (accidentally) weighs in on North Carolina's election fraud scandal; Tucker Carlson loses more advertisers; The great Holland Tunnel decoration debate is settled

'We are not trying to ruin Christmas': UPS Store deletes tweets offering to shred children's letters to Santa

'We are not trying to ruin Christmas': UPS Store deletes tweets offering to shred children's letters to Santa

Company's PR and social media manager shares the inside story on the controversial Christmas tweets.

AirPR raises $8 million in Series C, launches new product

AirPR raises $8 million in Series C, launches new product

The PR tech company launched Author Intelligence, a database of journalists.

6 Ways to Start Linking Your Measurement to Business Impacts

6 Ways to Start Linking Your Measurement to Business Impacts

Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.

After 26 years at Edelman, Larry Koffler joins BCW as EVP

After 26 years at Edelman, Larry Koffler joins BCW as EVP

He will serve as EVP and MD in the WPP agency's brand solutions practice.

Caliber Corporate Advisers names Grace Keith as first president

Caliber Corporate Advisers names Grace Keith as first president

The firm established a foothold in Austin, Texas, last year via an acquisition.

Twitter crowns KFC 'best brand voice'

Twitter crowns KFC 'best brand voice'

...and 10 other brands that won Twitter in 2018.

5 things for PR pros to know on Monday morning

5 things for PR pros to know on Monday morning

PacLife pulls ads from 'Tucker;' Latest fallout from Ghosn arrest; Nike backs Raheem Sterling in Kaepernick-like campaign.

British Airways takes kids on Christmas 'trip of a lifetime' in Home Alone inspired campaign

British Airways takes kids on Christmas 'trip of a lifetime' in Home Alone inspired campaign

British Airways has whisked away four children to New York for the 'trip of a lifetime' - in a Christmas spot inspired by the exploits of Kevin McCallister (Macaulay Culkin) in Home Alone 2 and created by W Communications.

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