The company wants an agency that will push them outside their comfort zone.
Gwilliam will help expand the firm's San Francisco presence.
Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
When PR builds trust and human engagement, it becomes a core strategy, says Hudson Cutler & Co. partner David Herrick.
Weber Shandwick CEO Andy Polansky joins the podcast to discuss how the world's second largest PR agency adapts to industry headwinds.
Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.
MediaMonks close to beating WPP agency to Braun digital account; Washington Post launches campaign calling for action over Khashoggi murder; Lululemon tries to squash influencer recruitment Instagram account.
After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative.
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
She's taking over for Paul Fitzhenry, who will step down at the start of the new year.
Part of Saia's role includes helping Symantec "own topics around cybersecurity."
Apple's new Austin campus; Facebook used journos as crisis PR; Colin McConnell to exit Prudential Financial; Kentucky's Governor blasts media; CBS might be sued for leaks.
Holden was previously managing director at Karmarama.
With McConnell's departure, Prudential's marketing and communications functions are separating on its org chart.