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Adviser to presidents and agency founder Julian Read dies

Adviser to presidents and agency founder Julian Read dies

Read briefed the press after President Kennedy’s assassination and built what became one of the world’s largest PR firms.

Change.org names Lori Rodney first global comms head

Change.org names Lori Rodney first global comms head

The nonprofit wants to let the public know what it does as an organization.

The Working Mother’s Bill of Rights

The Working Mother’s Bill of Rights

It’s time for a “Working Mother’s Bill of Rights” to serve as a reminder to working moms everywhere they have the right to feel all the feelings they experience and to set healthy boundaries.

Video: Reshaping The Future – Financial Services

Video: Reshaping The Future – Financial Services

Trust, hybrid offerings, access, equity and more take center stage in this conversation with Citi’s Jen Lowney, the first of this forward-looking, multi-sector five-part series.

Are you overlooking local media?

Are you overlooking local media?

Does your PR plan include strategies and tactics to reach local outlets? Effectively using local channels can help establish more trusted connections with your target audience.

The first 24 hours: Getting your immediate crisis response right

The first 24 hours: Getting your immediate crisis response right

How you navigate the initial moments of a brand crisis makes all the difference. Keys to success were shared during a recent webcast, presented by NetBase Quid.

Breaking down the post-cookie solutions: Unified ID 2.0

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

Hesitant about COVID-19 vaccines? Maybe free doughnuts, ice cream or beer will change your mind

Hesitant about COVID-19 vaccines? Maybe free doughnuts, ice cream or beer will change your mind

If you were reluctant, which campaign would convince you to get the vaccine?

Video: Between the lines: The power of cross-sector collaboration

Video: Between the lines: The power of cross-sector collaboration

Leaders from Padilla, Cargill and CommonSpirit Health showcase how much communicators can learn from colleagues in other sectors.

Planning for spontaneity

Planning for spontaneity

Newsjacking involves a variety of planning – including planning for the unplanned. Through flexibility, approvals, risks and more – find out how Coyne PR thinks about newsjacking and how you can apply these tips moving forward!

Video: A culture that fully embraces DEI – a firsthand perspective

Video: A culture that fully embraces DEI – a firsthand perspective

Aflac’s Ines Gutzmer highlights the professional and personal benefits of working at a company that lets her be her true self.

Freelance platform Publicist facilitates one-on-one meetings with CMOs

Freelance platform Publicist facilitates one-on-one meetings with CMOs

The platform allows top marketers and comms execs to lend their expertise for a fee.

Model B names Todd Silverstein president

Model B names Todd Silverstein president

Silverstein has worked at Sagepath and agencies Drum and Edelman.

GlobeNewswire press release distribution

GlobeNewswire press release distribution

Generate media coverage, reach targeted audiences and increase brand awareness.

iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair

iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair

The long-term consequences of Apple’s privacy shift will be complex, experts say.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Merriam-Webster to auction off NFT definition for charity; Estée Lauder selects Meridith Webster as EVP of comms and global affairs.

Sanofi hires AstraZeneca's corporate affairs chief for vaccine comms role

Sanofi hires AstraZeneca's corporate affairs chief for vaccine comms role

Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.

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Is the Clubhouse hype dying down?

Is the Clubhouse hype dying down?

As Clubhouse’s user and download numbers decline, marketers question whether the audio social app has reached its peak.

$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem

$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem

The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.

Wayne Hickey exits Weber Shandwick for IBM role

Wayne Hickey exits Weber Shandwick for IBM role

Hickey had two stints at the IPG firm in the Bay Area.

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Investors understand agency sector is 'a great business to invest in', CEO says.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

IHOP hosts Milkshake Monday, thanks to Adam Sandler; Mattel launches PlayBack program to recycle old toys.

All-you-can-drink milkshakes on IHOP, courtesy of Adam Sandler

All-you-can-drink milkshakes on IHOP, courtesy of Adam Sandler

It all started when an IHOP hostess unknowingly turned the comedian away.

Clarity buys creative SEO and analytics agency

Clarity buys creative SEO and analytics agency

Global comms agency Clarity has bought UK consultancy 3WhiteHats, a creative SEO, paid and analytics specialist, and is in "active conversations" about further acquisitions.

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COO of Edelman China moves to Ogilvy

COO of Edelman China moves to Ogilvy

Melinda Po returns to the agency after a short stint at Edelman.

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Massachusetts sues Publicis Health over ties to Purdue, opioids

Massachusetts sues Publicis Health over ties to Purdue, opioids

The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.

Mother’s Day PSA highlights lack of fertility benefits for women with cancer

Mother’s Day PSA highlights lack of fertility benefits for women with cancer

“It's not just hearts and flowers for all women,” said The Chick Mission director Tracy Weiss.

The agency game plan for India's second wave: Putting people first

The agency game plan for India's second wave: Putting people first

Networks with offices in India are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike.

The big return to hybrid work has many nuances

The big return to hybrid work has many nuances

As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.

Just briefly

Just briefly

People moves, account wins and other comms news.

JLR appoints Accenture to global marketing duties with Spark44

JLR appoints Accenture to global marketing duties with Spark44

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.