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MOST RECENT
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People moves, account wins and other PR miscellany.
College football chaos means sports marketers will need to call their own audibles
Will teams take the field? And which ones? Uncertainty reigns for brands that have bet big on NCAA football.
3 ways to upgrade your ROI story
Earned media coverage should come standard. After all, it is arguably the most important metric to share with leadership when discussing ROI.
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Rethinking Media Relations Today
Landing an earned media placement was always challenging, but now it’s even more so as the global pandemic, economic downturn and calls for change have shaken up the media relations landscape once again.
A new ice cream jingle for a new era
Why Unilever’s Good Humor ice cream brand inserted itself into a historical discussion about the racist roots of an iconic jingle.
Has the pandemic forced you to rethink your location - permanently?
Are cities like New York and San Francisco really over?
Journalists coach comms pros on how to pitch
PR’s relationship with the media is among its most important. This eBook, presented by News Direct, offers exclusive counsel – provided by the best source – on how to improve it.
Airbnb offers movie fans chance to stay in the last Blockbuster on Earth
The 1990s-themed stay will be available only to people who live in the Oregon store's local area.
Fortnite maker riffs on '1984' in epic games battle against Apple and Google
Epic Games turns Apple's classic ad against the iPhone maker it as it initiates legal action against the 'oppressive' power of both Apple and Google.
Purpose and your people: A powerful combination
Organizations are increasingly realizing the need to infuse purpose into all aspects of employee engagement. Tactics and inspiration toward that goal abounded during a recent WE-hosted virtual event.
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Breakfast Briefing: 5 things for PR pros to know Friday morning
Trump's White House convention speech; Biden’s campaign ads; Pinterest walkout; McConaughey interviews Fauci; Hormel's virtual film festival.
Why a food company threw a virtual film festival
Hormel Foods released six original short films amid the pandemic.
The PR Week: 8.14.2020: John Limotte, The Mustache Agency
The Mustache Agency cofounder, CEO and executive creative director John Limotte discusses his career path from entertainment lawyer to agency leader, as well as the latest industry news.
Accenture acquires CreativeDrive
The deal will help clients “reinvent content creation,” Accenture said.
Kraft Heinz names US comms head Stephanie Peterson to leadership team
Cory Onell and Sanjiv Gajiwala were also promoted.
Praytell posts workforce diversity stats: 38% of staff non-white
The firm also said it is only ‘scratching the surface of what we can do.’
Pharma startup Passage Bio hires Gwendolyn Fisher to build comms team
Fisher is a veteran of Amarin, Merck and Pfizer.
Good Humor replaces problematic jingle with RZA collaboration
The ice cream brand is getting rid of “Turkey in the Straw” which has a dark history.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Apple, Ford and Disney push back on Trump’s WeChat ban; Twitter’s comms team gets vocal about inaccurate article.
Dentsu Aegis Network revenue falls by more than a fifth in Q2
Revenue at parent company declines 18 per cent and operating profit plunges 39.2 per cent, although cost cuts announced in December have begun to have impact.
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Hotwire and Frank owner hails 'outstanding' FY but COVID-19 hits UK and Europe
Hotwire and Frank owner Enero has reported "outstanding" results in the year to 30 June, although the impact of COVID-19 hit revenue and profit in the UK and Europe, at Frank in particular.
Coronavirus Briefing: Remdesivir makes it official, predictions for winter abound, “sober curiosity” falls
This week’s Haymarket Media Coronavirus Briefing is 1,112 words and will take you six minutes to read.
There is now a mayo-themed Hellmann’s Island on Animal Crossing
And its residents want to make change in the real world.
Coffee Break with Hill+Knowlton Strategies’ Vikki Chowney
Global head of content and publishing for Hill+Knowlton Strategies, Vikki Chowney discusses content platforms, the challenges of remote creation and the work she’s most proud of.
Investment company Vanguard names Erin Passan CCO
She replaces Rebecca Katz as Vanguard’s top communications exec.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Purpose Awards 2020 shortlist; Harris to make first appearance with Biden; the cost of Goya CEO’s comments.
How I went from distrusting PR people to becoming a flack
Good flacks promise and deliver, but PR people also fail on these fronts.
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Innovating through the COVID-19 Disruption
PRWeek podcast: Purpose in the Great Reset
Brandstormers: Featuring Bacardi's Lisa Jedan
20 years of success and how it all began: Meet Kat Formidoni Butler, founder of Blast PR
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3 tips for brands to survive the Instagram algorithm
15 tips for a better workplace culture
Comms' golden opportunity
A passionate discussion on purpose
Looking ahead: The agency of the future
Hungry for the right message