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Ad Council kicks off $50 million vaccine education campaign
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
Evoke KYNE ups Michael Grela to head of reputation and social impact
He has worked at the agency since 2011.
Nine cases made for CommsTech
In this series’ second of three roundtables, a nonet of industry leaders highlighted myriad tactical possibilities technology has either availed or amplified for them – and can for you.
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Video: Lessons from a year that changed PR forever
Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.
How to Quantify Your Public Relations Impact
PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.
NFTs could revolutionize marketing and communications
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
Making up for lost time: What the PR class of 2021 is facing as the job search begins
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
The path to equity at your organization
Most want to achieve progress on justice, equity, diversity and inclusion (JEDI). The leaders who gathered at a recent Porter Novelli-hosted roundtable provided tactical counsel to do so.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
Cision to acquire Brandwatch for $450 million; Business Roundtable launches Move the Needle campaign.
The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency
Rosenberg talks about the challenges that agencies face after a year of COVID-19, the value to brands of an effective social media campaign, and more.
Two Americas, One Message?
National organizations increasingly face new and difficult decisions about whether to engage in discussions around hot button issues that may not be directly tied to their bottom lines or core missions.
Coronavirus Briefing: Knowledge, roadblocks and pain
This week’s Haymarket Media Coronavirus Briefing is 1,977 words and will take you eight minutes to read.
Five Key Communication Learnings from COVID-19 Clinical Trials
Why communications deserved a seat at the table.
Konnect Agency promotes Amanda Bialek to president
The seven-year agency veteran will be charged with evolving the shop into a full-service communications and marketing firm.
Millennials, how do you feel about Dunkin’ jumping on avocado toast trend (5 years late)?
Better late than never?
Pandemic has impacted Gen Z career paths
Many young people’s priorities have changed with regard to career choices during the pandemic.
Hyundai names global CMO
Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.
Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day
Inside Wisconsin Cheese’s #ForTheLoveOfCheese campaign.
Healio launches programmatic advertising platform
Healiolytics will boost HCP targeting and reporting, the company says.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
What it's like to be Black in PR 2.0; FTI Consulting strategic comms revenue down 8.8% in Q4.
Jim Delaney named Synthesio CEO
He has previously led Sysomos and Marketwired.
Zoe Watson to lead new Praytell Melbourne office, its first in APAC
Watson, who has worked at Praytell in various positions since 2018, relocated from New York to Australia.
Genesis Motor North America CEO says he is ‘heartbroken’ about Tiger Woods crash
Mark Del Rosso commented after Woods was in an automobile accident in a Genesis GV80 SUV.
How agencies and brands demonstrated allyship this Black History Month
Celebration of Black futures and wellness were prominent this year.
The Vaccine Project Newsletter: Moving the needle on vaccine confidence — and healthcare equity
This edition of the Vaccine Project newsletter is 3,024 words long and will take you nine minutes to read.
Coffee Break with Crocs' Heidi Cooley
Crocs’ head of global marketing dishes on the company’s positive 2020 Q4 and full-year financials, social media strategy, UN Foundation link-up and new sandal launch.
The comms behind Rep. Bennie Thompson's civil lawsuit against Trump
Lengthy lawsuits mean keeping facts front-and-center.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Medical officials use Tiger’s Twitter account for update; Execs back Biden rescue plan in letter; GameStop CFO to step down.
From Our Partners
How to Quantify Your PR Impact
The future of comms: Leading voices share their vision
Technology takes trust to another level
CommsTech: Unlocking PR's potential
Brandstormers: Featuring Rite Aid's Jeff Olson
PR and marketing: Snapshot of an evolving relationship
Roadmap to Becoming a Best Place to Work
Exploring the digital drivers behind BLM movement's unprecedented expansion
The COVID Effect: As our activity slows down, our attention ramps up
The urgency of effective change communications
Leadership beyond disruption:The now normal
3 ways to upgrade your ROI Story