GSK would have more than two-thirds of equity in new company.
Plus: Facebook's very, very bad 2018 gets even worse.
What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...
The brand is gearing up for a special 2019 with its mission to be the modern currency for planing, transacting, and measuring multi-platform advertising.
Should a brand ever delete a tweet? After all, Twitter never forgets.
NAACP urges people to #LogOutFacebook; J&J CEO defends company on CNBC; Chili's (accidentally) weighs in on North Carolina's election fraud scandal; Tucker Carlson loses more advertisers; The great Holland Tunnel decoration debate is settled
'We are not trying to ruin Christmas': UPS Store deletes tweets offering to shred children's letters to Santa
Company's PR and social media manager shares the inside story on the controversial Christmas tweets.
The PR tech company launched Author Intelligence, a database of journalists.
Measurement continues to be a challenge and an opportunity for marketing and comms pros, and many of us believe we should be doing a better job of proving our value. Going into 2019, here are six simple ways to evolve your thinking about measurement and start linking your results to real business impacts.
He will serve as EVP and MD in the WPP agency's brand solutions practice.
The firm established a foothold in Austin, Texas, last year via an acquisition.
...and 10 other brands that won Twitter in 2018.
PacLife pulls ads from 'Tucker;' Latest fallout from Ghosn arrest; Nike backs Raheem Sterling in Kaepernick-like campaign.
British Airways has whisked away four children to New York for the 'trip of a lifetime' - in a Christmas spot inspired by the exploits of Kevin McCallister (Macaulay Culkin) in Home Alone 2 and created by W Communications.