MOST RECENT

Visit California puts social media under review

Visit California puts social media under review

ICUC, part of the Dentsu Aegis Network, currently handles the tourism organization's social media work.

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Dr. Pepper Snapple Group cuts ties with Access

Dr. Pepper Snapple Group cuts ties with Access

The beverage group is moving on from the Ketchum subsidiary this summer.

Earning their place: The Bayer-hosted healthcare roundtable

Earning their place: The Bayer-hosted healthcare roundtable

Seven healthcare comms leaders convened in Boston to share earned media tactics and explain how crucial they are in an industry rife with innovation.

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VIDEO: Here's how Publicis Groupe's AI-powered Marcel will look and work

VIDEO: Here's how Publicis Groupe's AI-powered Marcel will look and work

Publicis Groupe unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.

Pepsi overtakes Coke as most world's effective brand in Effie Index

Pepsi overtakes Coke as most world's effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.

Breakfast Briefing: Facebook's anti-fake-news campaign includes a short film

Breakfast Briefing: Facebook's anti-fake-news campaign includes a short film

Plus: What Starbucks employees can expect at next week's anti-bias training.

Huntsworth interested in further acquisitions as PR arm keeps 'trading in line'

Huntsworth interested in further acquisitions as PR arm keeps 'trading in line'

Huntsworth says its Communications division - which includes Grayling, Red and Citigate - continued to trade in line with expectations in the first four months of 2018, adding that it was "interested" in further acquisitions.

Negligence suit against Weber Shandwick dismissed

Negligence suit against Weber Shandwick dismissed

Online personality George Ouzounian filed the suit against Weber and several other defendants last November.

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Brand film tactics take center stage

Brand film tactics take center stage

A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach

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Coinbase hires Grayling's Elliott Suthers as second comms staffer

Coinbase hires Grayling's Elliott Suthers as second comms staffer

The cryptocurrency exchange brought on Rachael Horwitz in April to lead communications.

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Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.

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Breakfast Briefing: Trump to pare down White House comms team

Breakfast Briefing: Trump to pare down White House comms team

Plus: Why a quiet search for a second headquarters is working for Apple.

Former CIA spokesperson Kali Caldwell joins Edelman

Former CIA spokesperson Kali Caldwell joins Edelman

Caldwell, also a veteran of Wells Fargo, joined the firm on Monday.

Minneapolis PR legend Dennis McGrath dies at age 81

McGrath founded two firms in the Twin Cities and was communications director for the Archdiocese of St. Paul and Minneapolis.