Panelists at the WhipSmart 2.0 conference had a message for brands: Stay in your socially conscious lane and be authentic.
A very short missive this week as I'm hitting the deadline buffers before I head off to Cannes for the annual Festival of Creativity and then the World Cup in Russia.
A combination of traditional and modern comms tactics help molecular diagnostic testing company Interpace craft messages that resonate with all key audiences
The number of entries to the PR Lions category at Cannes fell just 3.6 per cent this year compared to 2017, despite overall entry numbers falling by 21.4 per cent.
Asked if the transaction would benefit a client, Stone responded with "100% certainty" that it would not.
PR professionals pride themselves on having a situation under control. But there's often much more happening behind the scenes.
Plus: Michael Cohen is trying to force Michael Avenatti to stop talking to the press.
The organization wanted to position itself as a strong supporter of the military community.
Chris Loder, VP of external comms at Bayer, discusses how unique partnerships enable the pharma sector to take innovation to new heights
The number of entries to Cannes Lions has dropped by 21.4% from last year, which organisers ascribed partly to Publicis Groupe's temporary withdrawal and partly to their decision to restructure the awards programme.
Schrage, the company's head of comms and public policy, has worked there since 2008.
The company produces the blockbuster Call of Duty and Overwatch games.
She is reporting to New York GM Ephraim Cohen in the new role that spans both consumer and global brand marketing.
Havas has committed to spend €100m over five years to expand its AMO collection of comms consultancies, mostly through acquisitions - as it looks to change AMO from "a collective of agencies" to a "real network".