MOST RECENT

Mark Read drops more hints about changing WPP

Mark Read drops more hints about changing WPP

Redefining creativity, giving agency leaders more financial freedom, and making client services more consultant-like are on the WPP chief's agenda.

Influencers should 'be their own creative director' to improve campaigns

Influencers should 'be their own creative director' to improve campaigns

Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.

How automotive is navigating a transforming landscape

How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...

Sorrell: Amazon's ad business will be worth $100b

Sorrell: Amazon's ad business will be worth $100b

Advertisers, like Brexiteers, are looking to "take back control" of their data, the S4 Capital chief said.

Breakfast Briefing: 5 things for PR pros to know Tuesday morning

Breakfast Briefing: 5 things for PR pros to know Tuesday morning

7 questions for Mark Penn; Boeing CEO posts video message after 737 Max crashes; Devin Nunes sues Twitter; Facebook blocks White House social media director; Starbucks revamps rewards.

Teneo hires eBay vet Dan Tarman as senior MD

Teneo hires eBay vet Dan Tarman as senior MD

Tarman, who was SVP and chief comms officer at eBay, parted ways with the company in December.

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Brunswick Group names Bloomberg TV vet Matthew Levine as director

Brunswick Group names Bloomberg TV vet Matthew Levine as director

Levine was head of U.S. programming at Bloomberg TV.

Breakfast Briefing: 5 things for PR pros to know Monday morning

Breakfast Briefing: 5 things for PR pros to know Monday morning

M Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is trending on Twitter; and other news to know.

The AI message: Facing the fear

The AI message: Facing the fear

Among many stakeholders, concern about artificial intelligence outpaces excitement. A new study by Omnicom Public Relations Group's AI Impact Group, as well as a recent roundtable it hosted, analyzes and counsels on the corporate-reputation ramifications.

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M Booth hires James Donnelly as director of issues, crisis management

M Booth hires James Donnelly as director of issues, crisis management

Donnelly joins from Ketchum, where he worked for 25 years.

Watch: ADT VR campaign shows what it's like to be in a burning house

Watch: ADT VR campaign shows what it's like to be in a burning house

The campaign is part of ADT's brand modernization efforts.

New MDC chief Mark Penn looks to drive collaboration among agencies

New MDC chief Mark Penn looks to drive collaboration among agencies

Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.

I made this: Chris Godfrey and Eugene the Instagram egg

I made this: Chris Godfrey and Eugene the Instagram egg

How a simple picture of an egg went viral and boosted mental-health awareness to boot.