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North Sixth Group launches Studios
Studios will serve as a dedicated marketing unit for all North Sixth Group holdings.
Takeaways from Socialbakers’ 2020 report on healthcare and social media
Here are five main takeaways from the report.
Nine cases made for CommsTech
In this series’ second of three roundtables, a nonet of industry leaders highlighted myriad tactical possibilities technology has either availed or amplified for them – and can for you.
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Video: Lessons from a year that changed PR forever
Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.
How to Quantify Your Public Relations Impact
PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.
Pattern89 to roll out performance features
The upgrades will help marketers understand ad performance, the company said.
TikTok cracks down on misinformation in latest global transparency report
The platform revealed it removed 3.5 million ads and pieces of content containing misinformation, including on COVID-19 and global elections.
The path to equity at your organization
Most want to achieve progress on justice, equity, diversity and inclusion (JEDI). The leaders who gathered at a recent Porter Novelli-hosted roundtable provided tactical counsel to do so.
Syneos appoints point man for reputation offer among global hires
Syneos Health Communications has hired former Eli Lilly corporate comms leader Mark Sudwell as head of its value, access and reputation offer, alongside a European creative director and a raft of other global appointments.
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Breakfast Briefing: 5 things for PR pros to know on Monday morning
How Genesis responded to a wave of media attention after Tiger Woods’ crash; Teneo buys stake in WestExec Advisors.
Two Americas, One Message?
National organizations increasingly face new and difficult decisions about whether to engage in discussions around hot button issues that may not be directly tied to their bottom lines or core missions.
How Genesis responded to a wave of media attention after Tiger Woods’ crash
The Hyundai brand’s PR team is stressing transparency about its safety features.
Ad Council kicks off $50 million vaccine education campaign
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
Evoke KYNE ups Michael Grela to head of reputation and social impact
He has worked at the agency since 2011.
NFTs could revolutionize marketing and communications
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
Making up for lost time: What the PR class of 2021 is facing as the job search begins
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
Cision to acquire Brandwatch for $450 million; Business Roundtable launches Move the Needle campaign.
Cision to acquire Brandwatch for $450 million
The deal is expected to close in Q2 2021.
The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency
Rosenberg talks about the challenges that agencies face after a year of COVID-19, the value to brands of an effective social media campaign, and more.
FTI Consulting strategic comms revenue drops 8.8% in Q4
Segment leader Mark McCall (pictured) said he was 'incredibly pleased' with the results and FTI's work with the healthcare sector.
Coronavirus Briefing: Knowledge, roadblocks and pain
This week’s Haymarket Media Coronavirus Briefing is 1,977 words and will take you eight minutes to read.
Five Key Communication Learnings from COVID-19 Clinical Trials
Why communications deserved a seat at the table.
Konnect Agency promotes Amanda Bialek to president
The seven-year agency veteran will be charged with evolving the shop into a full-service communications and marketing firm.
Millennials, how do you feel about Dunkin’ jumping on avocado toast trend (5 years late)?
Better late than never?
Pandemic has impacted Gen Z career paths
Many young people’s priorities have changed with regard to career choices during the pandemic.
Hyundai names global CMO
Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.
Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day
Inside Wisconsin Cheese’s #ForTheLoveOfCheese campaign.
Healio launches programmatic advertising platform
Healiolytics will boost HCP targeting and reporting, the company says.
From Our Partners
How to Quantify Your PR Impact
The future of comms: Leading voices share their vision
Technology takes trust to another level
CommsTech: Unlocking PR's potential
Brandstormers: Featuring Rite Aid's Jeff Olson
PR and marketing: Snapshot of an evolving relationship
Roadmap to Becoming a Best Place to Work
Exploring the digital drivers behind BLM movement's unprecedented expansion
The COVID Effect: As our activity slows down, our attention ramps up
The urgency of effective change communications
Leadership beyond disruption:The now normal
3 ways to upgrade your ROI Story