MOST RECENT

Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio

Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio

Florida Paints founder Don Strube shared how he got the star to join his small business.

J Public Relations to open Nashville, Toronto offices

J Public Relations to open Nashville, Toronto offices

The firm is planning for post-pandemic growth.

How Covid-19 has impacted content about the holiday season

How Covid-19 has impacted content about the holiday season

The pandemic has altered the way we will celebrate this holiday season, as people prepare for smaller gatherings and a completely different approach to Black Friday sales.

The COVID Effect: As our activity slows down, our attention ramps up

The COVID Effect: As our activity slows down, our attention ramps up

Never has it been more important to act with purpose and never has the opportunity to change been greater.

Just briefly

Just briefly

People moves, account wins and other PR related news.

Proof Analytics launches Proof BusinessGPS for marcomms

Proof Analytics launches Proof BusinessGPS for marcomms

The platform's automated analytics is quick and less expensive than traditional analytics, Proof says.

Comms measurement: Adding context to the conversation

Comms measurement: Adding context to the conversation

As PR evolves, so must the way it is measured. New perspectives abound as industry leaders share their expertise on this Meltwater-hosted webcast.

Cision launches new Analytics Dashboard, Interactive Reports

Cision launches new Analytics Dashboard, Interactive Reports

The additions make it easier to show the business impact of earned media, the company says.

Taboola upgrades Newsroom product site

Taboola upgrades Newsroom product site

The company wants to drive more subscribers, with initial results indicating a 30% increase.

Comms Challenges: Accepted and Confronted

Comms Challenges: Accepted and Confronted

Numerous obstacles comms has long faced have only been heightened by the inescapable uncertainty of 2020 — as evidenced by this fourth annual Comms Report from Cision and PRWeek, PR is up to the task.

Politics aside, brands aren’t giving up on poling platforms

Politics aside, brands aren’t giving up on poling platforms

Political polls are having another reputational crisis. Market research is a different story.

Socialbakers adds conversational AI chatbots to its marketing platform

Socialbakers adds conversational AI chatbots to its marketing platform

The AI chatbot technology automatically identifies and answers frequently asked queries via social media channels.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Biden transition media relations; the marketing buzzwords driving you crazy.

Tech Talk with Goodfuse’s Gregg Trueman

Tech Talk with Goodfuse’s Gregg Trueman

“We tend to fall in love with technology, but what works best for effective communication is simplicity and building trust, not throwing the latest stuff at them,” says the company’s EVP of creative and technology solutions.

Edelman to take on comms support for Saudi Neom megacity development

Edelman to take on comms support for Saudi Neom megacity development

Edelman is the latest in a host of agencies hired by the Saudi project this year.

Ice Bucket Challenge's Pat Quinn: an ordinary kid who changed the world

Ice Bucket Challenge's Pat Quinn: an ordinary kid who changed the world

North 6th Agency CEO Matt Rizzetta remembers ALS Ice Bucket Challenge co-founder Pat Quinn, who passed away Sunday.

Coffee Break with Fast’s Jason Alderman

Coffee Break with Fast’s Jason Alderman

The CCO chats about working at a startup during the pandemic, true one-click checkout, the changing landscape of tech media and using Twitter for marketing and hiring.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Trump administration finally authorizes Biden transition; Finn Partners takes on Dubai tourism account.

Finn Partners takes on Dubai tourism account

Finn Partners takes on Dubai tourism account

The agency is amplifying the city’s positioning as a destination and increasing awareness about its history and attractions.

What were the top 5 brand moments of 2020? Twitter asks users to weigh in

What were the top 5 brand moments of 2020? Twitter asks users to weigh in

Here are the favorites.

With COVID-19 vaccines on the horizon, Debra DeShong takes top strategic comms role at PhRMA

With COVID-19 vaccines on the horizon, Debra DeShong takes top strategic comms role at PhRMA

The pharmaceutical trade body brings on DeShong from MGM Resorts International.

Mondelez hires MediaMonks and Publicis Groupe for global content production

Mondelez hires MediaMonks and Publicis Groupe for global content production

The $1.2b-a-year food advertiser wants to create a higher volume of personalized content.

More …

How corporate America is speaking out about the need for a presidential transition

How corporate America is speaking out about the need for a presidential transition

CEOs are ready for the Biden administration.

Black Friday is now black November

Black Friday is now black November

Retail strategies are forcing PR pros to pivot, says Kite Hill PR's Jeanne Meyer.

Sherwin-Williams criticized for ‘hilariously stupid’ firing of TikTok star employee

Sherwin-Williams criticized for ‘hilariously stupid’ firing of TikTok star employee

Twitter users say the company is throwing away a major marketing opportunity.

Corona Beer launches a global content studio and first original series

Corona Beer launches a global content studio and first original series

The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

More hopeful COVID-19 vaccine news from AstraZeneca; How Biden will restore trust in the CDC.