“[Brands] may get caught up in the metrics, but hands down the biggest benefit of engaging with an influencer is the prolonged relationship with someone pulling in their knowledge from multiple sectors and multiple clients to enhance a brand's overall story.”
She’s a veteran of ROKK Solutions, InkHouse and Raytheon.
Three roundtables. Three dozen industry leaders. One common goal: To discuss what PR can do today to ensure a strong tomorrow.
The pursuit of greater corporate transparency gets a massive boost thanks to a revolutionary Verizon initiative
The past year has seen unprecedented attention — and action —around the issues of racism, injustice, and inequality in America.
Lessons learned in social disinformation and the explosion of gaming from WE’s Trevor Jonas.
Conroy Boxhill and Sandy Skees are co-leading the formalization of the agency’s DEI work.
This podcast series, brought to you by WE, is back. With it is the opportunity to hear from top brand leaders, such as this 2020 PRWeek/MM+M Health Influencer.
Top industry minds recently convened to discuss how technology is holistically changing the way the discipline is practiced and perceived.
GCI Health's soon-to-be global CEO Kristin Cahill shares tips that helped her firm secure a coveted spot on PRWeek’s 2020 list.
Private equity has been looking at agency groups.
Biden to reverse Trump's order to lift COVID-19 travel ban; Biden nominates transgender woman as assistant health secretary.
SEC Newgate has increased its stake in Newington to 100 per cent and merged it with sister shop SEC Newgate UK – the first step to rebranding all its agencies SEC Newgate by the year end, excluding consumer-focused Publicasity.
The role is newly created.
One recent promotion was Amy Inzanti to chief strategy officer.
People moves, account wins and other PR news.
Have they lost all credibility?
Most recently, Drobnyk was head of communications at the Financial Industry Regulatory Authority.
The latest Edelman Trust Barometer places business above the other three major institutions - it must use this trust credit to aggressively combat misinformation and erosion of truth.
CMO Alicia Tillman is exiting the company after six years.
Gen Z calls for meaningful action from leaders in the wake of ongoing turmoil.
The new policy update is in response to ongoing privacy challenges.
The SVP and CCO of Ancestry joined The PR Week to discuss data-driven and inclusive storytelling and the success of the company during the pandemic.
Golin names Ellen Ryan Mardiks global chair; Last day for Dashboard 25 nominations; Biden's $1.9 trillion COVID-19 plan; Kessler to lead COVID-19 vaccinations; Trump moving to Mar-a-Lago.
Vorwerk will oversee brand communications, government relations, public policy and sustainability.
The deal will bolster Allison’s ESG and b-to-b capabilities.
The organization made sure its Black Friday content wasn’t tone deaf.
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
The Royal Caribbean Group cruise line has consolidated its PR agency support to one agency, having previously worked with regional agencies around the world.