Information Links
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‘America has no one left to trust’: Former HHS comms staffers on COVID-19 report meddling
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Wells Fargo expands Barri Rafferty’s role to include marketing
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Digital Edition: PRWeek Hall of Femme 2020
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Purpose principles: Motivation and best practice in social activations
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Ben & Jerry’s grand poobah of PR Sean Greenwood dishes on ice cream activism
MOST RECENT
The PR Week: 9.18.2020: Kristi Piehl, Media Minefield
The agency founder and former journalist talks about the frustrations that led her to start her firm and the top news of the week.
Just briefly
People moves, account wins and other comms news.
The urgency of effective change communications
Whether the change you need to drive is with employees, customers, partners, other stakeholders or “all of the above,” there are a few key principles that should be present in any communications strategy.
Is ‘vote the assholes out’ too blunt, even for Patagonia?
...Or is it too subtle?
Breakfast Briefing: 5 things for PR pros to know Friday morning
Wells Fargo ups Rafferty’s role; Hall of Femme honorees talk; CDC's non-science COVID-19 guidelines; Twitter election security; Celtics locker room shouting.
Five tips PR can pick up from marketing
To work harmoniously with marketing, PR must honestly assess the strengths and weaknesses of both disciplines. A 2020 survey from Notified, now part of Intrado, provided that opportunity.
More …
Career paths aren’t straight, and other lessons from Hall of Femme honorees
Top women executives spoke at a virtual panel discussion on Thursday.
Intentionality and openness key to building professional support
Discovering complementary skills lead to a stronger network, say Hall of Femme panelists.
Leadership beyond disruption: The now normal
Amid the crisis, stakeholders need information and inspiration, and this puts unprecedented pressure on organizations to be more flexible, agile, innovative and empathetic.
More …
Making an impact: Lisa Ross, Jennifer Lowney and other women leaders on their careers
Top women in communications such as Emily Callahan shared their experiences at PRWeek’s Hall of Femme.
Cision names Abel Clark as CEO
Clark fills the spot of interim chief executive Brandon Crawley.
Carla Harris on being a Black leader at Morgan Stanley
She shared learnings from her 33-year career on Wall Street at PRWeek’s Hall of Femme.
No more business as usual as purpose takes deserved place
“Gen Z is not afraid to speak out when they see bad behavior or when a company gets it wrong,” says Porter Novelli CMO Kate Cusick.
Two agency groups face off in Walgreens Boots Alliance global review
Race heats up for U.S. pharmacy giant's integrated account.
Burger King lists ingredients on Whopper wrappers to highlight natural flavors
The fast-food chain is continuing the real food message it introduced so memorably with the Moldy Whopper campaign.
WebMD partners with Twitter to showcase health content
The collaboration is Twitter's first health content partnership.
United Airlines teases new flight paths with clue-filled video
The airline released the video a day before it announced seven new international routes.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Happening today: The PRWeek Hall of Femme virtual event; Excedrin creates Election Headache Kit.
FleishmanHillard’s Alyssa Garnick launches Agean Public Relations
She most recently ran Fleishman’s brand and consumer practice in New York.
Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
Tech Talk with Newswire CEO Joe Esposito
“[SMBs] have to tell their stories, be ready for the rebound and be ready to compete with companies that have a lot more resources.”
So your brand is the victim of online disinformation. Here's what to do next
The most effective response is to prepare ahead of time, of course. But if that's not an option, sometimes it's best to do nothing at all.
Signal Group adds Democratic National Convention deputy COO
Shelby Wagenseller is joining the firm as a VP.
PR can flourish in these trying times by swiftly pivoting
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.
Manifest wins global brief for leading babycare brand
Manifest's creative team will work with Tommee Tippee on delivering a major international activation in 2021.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Meet the grand poobah of PR; House panel excoriates Boeing for 737 Max crashes; Trump town hall; Will the kids stick with TikTok?
From Our Partners
3 ways to upgrade your ROI Story
Rethinking Media Relations Today
Purpose and your people: A powerful combination
Journalists coach comms pros on how to pitch
The future of earned media is now
Affirmation that earned media is rising
How to succeed in a digital-first world
Innovating through the COVID-19 Disruption
PRWeek podcast: Purpose in the Great Reset
Brandstormers: Featuring Bacardi's Lisa Jedan
20 years of success and how it all began: Meet Kat Formidoni Butler, founder of Blast PR
A working guide to communicating about coronavirus
3 tips for brands to survive the Instagram algorithm