Read briefed the press after President Kennedy’s assassination and built what became one of the world’s largest PR firms.
The nonprofit wants to let the public know what it does as an organization.
It’s time for a “Working Mother’s Bill of Rights” to serve as a reminder to working moms everywhere they have the right to feel all the feelings they experience and to set healthy boundaries.
Trust, hybrid offerings, access, equity and more take center stage in this conversation with Citi’s Jen Lowney, the first of this forward-looking, multi-sector five-part series.
Does your PR plan include strategies and tactics to reach local outlets? Effectively using local channels can help establish more trusted connections with your target audience.
How you navigate the initial moments of a brand crisis makes all the difference. Keys to success were shared during a recent webcast, presented by NetBase Quid.
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
If you were reluctant, which campaign would convince you to get the vaccine?
Leaders from Padilla, Cargill and CommonSpirit Health showcase how much communicators can learn from colleagues in other sectors.
Newsjacking involves a variety of planning – including planning for the unplanned. Through flexibility, approvals, risks and more – find out how Coyne PR thinks about newsjacking and how you can apply these tips moving forward!
Aflac’s Ines Gutzmer highlights the professional and personal benefits of working at a company that lets her be her true self.
The platform allows top marketers and comms execs to lend their expertise for a fee.
Silverstein has worked at Sagepath and agencies Drum and Edelman.
The long-term consequences of Apple’s privacy shift will be complex, experts say.
Merriam-Webster to auction off NFT definition for charity; Estée Lauder selects Meridith Webster as EVP of comms and global affairs.
Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.
As Clubhouse’s user and download numbers decline, marketers question whether the audio social app has reached its peak.
$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem
The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.
Hickey had two stints at the IPG firm in the Bay Area.
Investors understand agency sector is 'a great business to invest in', CEO says.
IHOP hosts Milkshake Monday, thanks to Adam Sandler; Mattel launches PlayBack program to recycle old toys.
It all started when an IHOP hostess unknowingly turned the comedian away.
Global comms agency Clarity has bought UK consultancy 3WhiteHats, a creative SEO, paid and analytics specialist, and is in "active conversations" about further acquisitions.
Melinda Po returns to the agency after a short stint at Edelman.
The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.
“It's not just hearts and flowers for all women,” said The Chick Mission director Tracy Weiss.
Networks with offices in India are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike.
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
People moves, account wins and other comms news.
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.