MOST RECENT

Maaco, Meineke parent picks Olson Engage for corporate comms

Maaco, Meineke parent picks Olson Engage for corporate comms

Driven Brands' portfolio also includes Carstar and Take 5 Oil change.

Why the PR world needs journalists' skills more than ever

Why the PR world needs journalists' skills more than ever

It's true that PR isn't as singularly focused on reporters writing stories as it once was. Neither is the news business.

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Paving a more effective path to the C-suite

Paving a more effective path to the C-suite

Leaders from Bayer and Cision recently huddled to share best practices on relationship building, measuring for real impact, and more.

Ketchum study: Tech can't ignore young people's concerns

Ketchum study: Tech can't ignore young people's concerns

The research found widespread worry and fear among digital natives, who could demand change from Big Tech.

Breakfast Briefing: 5 things PR pros need to know on Tuesday morning

Breakfast Briefing: 5 things PR pros need to know on Tuesday morning

Agency CEOs on the biggest changes of the past two decades; PRWeek Global Awards launch; Guide to Generation Alpha; Instagram cofounders to exit.

The 20 most influential communicators

The 20 most influential communicators

These men and women have shaped the PR industry over the past two decades

'I would prefer an iPad to a dog': Generation Alpha talks technology in Hotwire video

'I would prefer an iPad to a dog': Generation Alpha talks technology in Hotwire video

And 5 top tips for how marketers and PR pros can reach young children and their parents.

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Next 15 H1 pre-tax profit grows 26 per cent as UK outperforms

Next 15 H1 pre-tax profit grows 26 per cent as UK outperforms

Next 15 has reported a sharp rise in profit and revenue in the first six months of 2018 - with growth led by the UK business and a more mixed performance in the US.

The inside story on your best brand content

The inside story on your best brand content

Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer

Was Weight Watchers' rebrand to WW a smart move?

Was Weight Watchers' rebrand to WW a smart move?

PRWeek wants you to weigh in (get it?)

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The weight is over: Weight Watchers changes name to WW

The weight is over: Weight Watchers changes name to WW

The brand has also adopted the "wellness that works" tagline.

Procter & Gamble's Marc Pritchard shares personal journey about bias, labels

Procter & Gamble's Marc Pritchard shares personal journey about bias, labels

"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."

Former Sard Verbinnen partners launch Reevemark

Former Sard Verbinnen partners launch Reevemark

The group founding the consultancy is led by CEO Brandy Bergman.

Parse.ly debuts tool to measure internet attention

Parse.ly debuts tool to measure internet attention

Its data is "more predictive of audience behavior" than other types of measurements, said the company's cofounder.