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Ad Council kicks off $50 million vaccine education campaign

Ad Council kicks off $50 million vaccine education campaign

The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.

Evoke KYNE ups Michael Grela to head of reputation and social impact

Evoke KYNE ups Michael Grela to head of reputation and social impact

He has worked at the agency since 2011.

Nine cases made for CommsTech

Nine cases made for CommsTech

In this series’ second of three roundtables, a nonet of industry leaders highlighted myriad tactical possibilities technology has either availed or amplified for them – and can for you.

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Video: Lessons from a year that changed PR forever

Video: Lessons from a year that changed PR forever

Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.

How to Quantify Your Public Relations Impact

How to Quantify Your Public Relations Impact

PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.

NFTs could revolutionize marketing and communications

NFTs could revolutionize marketing and communications

Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.

Making up for lost time: What the PR class of 2021 is facing as the job search begins

Making up for lost time: What the PR class of 2021 is facing as the job search begins

Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.

The path to equity at your organization

The path to equity at your organization

Most want to achieve progress on justice, equity, diversity and inclusion (JEDI). The leaders who gathered at a recent Porter Novelli-hosted roundtable provided tactical counsel to do so.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Cision to acquire Brandwatch for $450 million; Business Roundtable launches Move the Needle campaign.

The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency

The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency

Rosenberg talks about the challenges that agencies face after a year of COVID-19, the value to brands of an effective social media campaign, and more.

Two Americas, One Message?

Two Americas, One Message?

National organizations increasingly face new and difficult decisions about whether to engage in discussions around hot button issues that may not be directly tied to their bottom lines or core missions.

Coronavirus Briefing: Knowledge, roadblocks and pain

Coronavirus Briefing: Knowledge, roadblocks and pain

This week’s Haymarket Media Coronavirus Briefing is 1,977 words and will take you eight minutes to read.

Five Key Communication Learnings from COVID-19 Clinical Trials

Five Key Communication Learnings from COVID-19 Clinical Trials

Why communications deserved a seat at the table.

Konnect Agency promotes Amanda Bialek to president

Konnect Agency promotes Amanda Bialek to president

The seven-year agency veteran will be charged with evolving the shop into a full-service communications and marketing firm.

Millennials, how do you feel about Dunkin’ jumping on avocado toast trend (5 years late)?
Pandemic has impacted Gen Z career paths

Pandemic has impacted Gen Z career paths

Many young people’s priorities have changed with regard to career choices during the pandemic.

Hyundai names global CMO

Hyundai names global CMO

Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.

Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day

Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day

Inside Wisconsin Cheese’s #ForTheLoveOfCheese campaign.

Healio launches programmatic advertising platform

Healio launches programmatic advertising platform

Healiolytics will boost HCP targeting and reporting, the company says.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

What it's like to be Black in PR 2.0; FTI Consulting strategic comms revenue down 8.8% in Q4.

Jim Delaney named Synthesio CEO

Jim Delaney named Synthesio CEO

He has previously led Sysomos and Marketwired.

Zoe Watson to lead new Praytell Melbourne office, its first in APAC

Zoe Watson to lead new Praytell Melbourne office, its first in APAC

Watson, who has worked at Praytell in various positions since 2018, relocated from New York to Australia.

Genesis Motor North America CEO says he is ‘heartbroken’ about Tiger Woods crash

Genesis Motor North America CEO says he is ‘heartbroken’ about Tiger Woods crash

Mark Del Rosso commented after Woods was in an automobile accident in a Genesis GV80 SUV.

How agencies and brands demonstrated allyship this Black History Month

How agencies and brands demonstrated allyship this Black History Month

Celebration of Black futures and wellness were prominent this year.

The Vaccine Project Newsletter: Moving the needle on vaccine confidence — and healthcare equity

The Vaccine Project Newsletter: Moving the needle on vaccine confidence — and healthcare equity

This edition of the Vaccine Project newsletter is 3,024 words long and will take you nine minutes to read.

Coffee Break with Crocs' Heidi Cooley

Coffee Break with Crocs' Heidi Cooley

Crocs’ head of global marketing dishes on the company’s positive 2020 Q4 and full-year financials, social media strategy, UN Foundation link-up and new sandal launch.

The comms behind Rep. Bennie Thompson's civil lawsuit against Trump

The comms behind Rep. Bennie Thompson's civil lawsuit against Trump

Lengthy lawsuits mean keeping facts front-and-center.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Medical officials use Tiger’s Twitter account for update; Execs back Biden rescue plan in letter; GameStop CFO to step down.