Comms is so reliant on media intelligence that PR pros must be better than just good. This eBook, presented by NetBase Quid, is a powerful tool to optimal proficiency.
While the pandemic seriously challenged the food and beverage sector, valuable lessons were learned. Industry leaders shared many of them during this Lippe Taylor-hosted roundtable.
Consumers are all over digital channels telling brands what they want. A recent webcast, presented by NetBase Quid, will help you maximize the benefits your brand reaps from those conversations.
Unsung hero. The agribusiness sector fits that bill. How that story is getting told to a more receptive audience is at the heart of this second installment of this forward-looking five-part video series.
SocialChorus CEO Gary Nakamura is set to lead the combined company.
The virtual production technique uses a live backdrop to place objects in a computer-generated world.
Fears of being replaced by AI once existed among PR pros. Those same people are starting to appreciate how the technology actually increases their value, as Intrado Digital Media explores in their new eBook...
Empathy. Vulnerability. Introspection. All stakeholders now look for these traits from leaders. A recent WE-hosted webcast shows many C-suite executives heeding the call.
It’s time for a “Working Mother’s Bill of Rights” to serve as a reminder to working moms everywhere they have the right to feel all the feelings they experience and to set healthy boundaries.
PR measurement has never been as straightforward as measurement for marketing or sales. Instead of focusing vanity metrics and AVEs, it’s time for practitioners to look at the impact of their PR activities and how it connects to business goals.
Tesla goes plaid; Outrage over Trump DOJ leak probe.
The marcomms analytics company's president talks about advances in technology and AI, why humans can't be replaced by robots and more.
Does your PR plan include strategies and tactics to reach local outlets? Effectively using local channels can help establish more trusted connections with your target audience.
Trust, hybrid offerings, access, equity and more take center stage in this conversation with Citi’s Jen Lowney, the first of this forward-looking, multi-sector five-part series.
How you navigate the initial moments of a brand crisis makes all the difference. Keys to success were shared during a recent webcast, presented by NetBase Quid.
Warren Weeks is selling mugs and shirts adorned with crisis comms tips.
VP, communications & community relations, Lowe’s Companies
PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.
Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.
Today’s Vaccine Project Newsletter is 2,204 words and will take you seven minutes to read.
Why work with the touchy clients in the legal profession? Joshua Peck offers a few reasons.
But a vast majority also say data has the biggest influence on their decisions.
Sorry to say it, but it’s true.
Cicadas and flies and birds, oh my: What has your favorite insect or animal-related political interruption been?
Are these little critters trying to tell us something?
They will report to newly promoted global CEO Heather Kernahan.
Golin hires Cori McKeever as global president of healthcare; How Google is fighting back against slanderous websites.
McKeever will continue growth for both Golin and Virgo Health brands.
EVP and chief corporate affairs officer, Pfizer
The Kerry Washington-produced film follows the skin health journeys of seven families.
The firm will help the organizations expand fundraising and outreach nationally.
The company announced a $60 million series B funding round at a $1.01 billion valuation.
A letter from the desk of a lesbian creative director.