People blame the CIA for everything, even bad weather.
Instead, respondents want purpose to be related to issues that a company can control.
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
The hashtag #BoycottMulan took off last weekend as a response to the actress' comments on Weibo.
Wine & Cheez-It box sells out; K-pop stars and Hong Kong protests; CEOs downplay shareholder value; Trump versus the New York Times; Rashida Tlaib boycotts Bill Maher.
That's Magic Spoon's strategy for growing its brand.
The cheese and wine brands partnered to create the perfect summer pairing.
Samantha Stark shares how she got her unique start in PR.
Earned media took center stage as we met up with the CEO of the world's second-largest PR agency at ICCO's House of PR in Cannes. (Partner content)
Authenticity is the key to brand purpose - and communicating about it. We discussed this and related topics with the venerable agency CEO. (Partner content)
Brand leaders must embrace voice technology or risk being left behind. Examples and inspiration were provided at this Ruder Finn-hosted event in New York.
Mentions, share of voice and sentiment may not be cutting it, says Josh Ginsberg, CEO of Zignal Labs.
Cathay Pacific CEO resigns; Hickenlooper ends presidential run; Myanmar's army sues over Facebook posts; fried chicken and knife crime; FCC fines Jimmy Kimmel Live.
The Boston-based company does not have an incumbent agency.
Her role will be phased out.