By starting with the future and working back, companies can identify how the use of their histories to create authentic content can help drive results
10 teams. 48 hours. 1 opportunity of a lifetime. See how Detroit's most successful entrepreneurs are helping shape the next generation of moguls.
Vanessa Garcia-Brito on her unique title and role.
Do not pass go. Do not collect $200.
Andrew Garrihy spoke about 'how to reinvent an Eastern brand for the West', but said Huawei's culture was just as much of a learning curve for him.
Tesco's former group comms director, Jane Lawrie, has been appointed global head of corporate affairs for KPMG International - a new role.
Notified includes GlobeNewswire.
Consumers today demand that brands and organizations engage in transparent, authentic dialogue that puts people at the center of the discussion.
Meltwater also launched Explore, a search and analytics capability that serves as the repository for 1.3 trillion documents.
Mitt Romney's secret Twitter account; Australian papers black out front pages.
And four other takeaways from the brand's PRDecoded panel.
Procter & Gamble and State Street execs share lessons learned from recent head-turning campaigns.