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Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.

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Breakfast Briefing: Trump to pare down White House comms team

Breakfast Briefing: Trump to pare down White House comms team

Plus: Why a quiet search for a second headquarters is working for Apple.

Earning their place: The Bayer-hosted healthcare roundtable

Earning their place: The Bayer-hosted healthcare roundtable

Seven healthcare comms leaders convened in Boston to share earned media tactics and explain how crucial they are in an industry rife with innovation.

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Former CIA spokesperson Kali Caldwell joins Edelman

Former CIA spokesperson Kali Caldwell joins Edelman

Caldwell, also a veteran of Wells Fargo, joined the firm on Monday.

Minneapolis PR legend Dennis McGrath dies at age 81

McGrath founded two firms in the Twin Cities and was communications director for the Archdiocese of St. Paul and Minneapolis.

Health diagnostic startup Nanobiosym brings on Finn Partners as AOR

Health diagnostic startup Nanobiosym brings on Finn Partners as AOR

Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.

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Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Starbucks explains its new guest policy, take two. Plus: Mark Zuckerberg is set to appear in front of European policymakers.

MSL's Salterbaxter hires Edelman veteran as MD while founders step back

MSL's Salterbaxter hires Edelman veteran as MD while founders step back

Salterbaxter, the social purpose and sustainability business of MSL, has hired a new MD while its founding duo have taken up advisory roles.

Brand film tactics take center stage

Brand film tactics take center stage

A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach

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MWWPR rolls out sports and entertainment practice

MWWPR rolls out sports and entertainment practice

Andrew Garson and Joe Flores are co-leading the unit.

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'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction

'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction

The Beating Cancer Is in Our Blood brand positioning was developed with Oberland.

Magnum to open ice cream bar in New York

Magnum to open ice cream bar in New York

A Magnum pop-up store where visitors can customize their ice creams with their choice of toppings and dips is opening in New York for the third year running.

The duds and the Dianas of Royal Wedding brand campaigns

The duds and the Dianas of Royal Wedding brand campaigns

Plenty of brands tried to jump on the royal bandwagon ahead of the wedding of Harry and Meghan. Joe Mackay-Sinclair, co-founder of The Romans, gives his blessing to two that worked - and two that didn't.

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Breakfast Briefing: 5 things for PR pros to know on Monday morning

Breakfast Briefing: 5 things for PR pros to know on Monday morning

From President Trump's weekend tweetstorm to the royal wedding, here's the news PR pros need to know as they start the week.