Florida Paints founder Don Strube shared how he got the star to join his small business.
The firm is planning for post-pandemic growth.
The pandemic has altered the way we will celebrate this holiday season, as people prepare for smaller gatherings and a completely different approach to Black Friday sales.
Never has it been more important to act with purpose and never has the opportunity to change been greater.
People moves, account wins and other PR related news.
The platform's automated analytics is quick and less expensive than traditional analytics, Proof says.
As PR evolves, so must the way it is measured. New perspectives abound as industry leaders share their expertise on this Meltwater-hosted webcast.
The additions make it easier to show the business impact of earned media, the company says.
The company wants to drive more subscribers, with initial results indicating a 30% increase.
Numerous obstacles comms has long faced have only been heightened by the inescapable uncertainty of 2020 — as evidenced by this fourth annual Comms Report from Cision and PRWeek, PR is up to the task.
Political polls are having another reputational crisis. Market research is a different story.
The AI chatbot technology automatically identifies and answers frequently asked queries via social media channels.
Biden transition media relations; the marketing buzzwords driving you crazy.
“We tend to fall in love with technology, but what works best for effective communication is simplicity and building trust, not throwing the latest stuff at them,” says the company’s EVP of creative and technology solutions.
Edelman is the latest in a host of agencies hired by the Saudi project this year.
North 6th Agency CEO Matt Rizzetta remembers ALS Ice Bucket Challenge co-founder Pat Quinn, who passed away Sunday.
The CCO chats about working at a startup during the pandemic, true one-click checkout, the changing landscape of tech media and using Twitter for marketing and hiring.
Trump administration finally authorizes Biden transition; Finn Partners takes on Dubai tourism account.
The agency is amplifying the city’s positioning as a destination and increasing awareness about its history and attractions.
Here are the favorites.
The pharmaceutical trade body brings on DeShong from MGM Resorts International.
The $1.2b-a-year food advertiser wants to create a higher volume of personalized content.
CEOs are ready for the Biden administration.
Retail strategies are forcing PR pros to pivot, says Kite Hill PR's Jeanne Meyer.
Twitter users say the company is throwing away a major marketing opportunity.
The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
More hopeful COVID-19 vaccine news from AstraZeneca; How Biden will restore trust in the CDC.