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MOST RECENT
Adviser to presidents and agency founder Julian Read dies
Read briefed the press after President Kennedy’s assassination and built what became one of the world’s largest PR firms.
Change.org names Lori Rodney first global comms head
The nonprofit wants to let the public know what it does as an organization.
The Working Mother’s Bill of Rights
It’s time for a “Working Mother’s Bill of Rights” to serve as a reminder to working moms everywhere they have the right to feel all the feelings they experience and to set healthy boundaries.
Video: Reshaping The Future – Financial Services
Trust, hybrid offerings, access, equity and more take center stage in this conversation with Citi’s Jen Lowney, the first of this forward-looking, multi-sector five-part series.
Are you overlooking local media?
Does your PR plan include strategies and tactics to reach local outlets? Effectively using local channels can help establish more trusted connections with your target audience.
The first 24 hours: Getting your immediate crisis response right
How you navigate the initial moments of a brand crisis makes all the difference. Keys to success were shared during a recent webcast, presented by NetBase Quid.
Breaking down the post-cookie solutions: Unified ID 2.0
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
Hesitant about COVID-19 vaccines? Maybe free doughnuts, ice cream or beer will change your mind
If you were reluctant, which campaign would convince you to get the vaccine?
Video: Between the lines: The power of cross-sector collaboration
Leaders from Padilla, Cargill and CommonSpirit Health showcase how much communicators can learn from colleagues in other sectors.
Planning for spontaneity
Newsjacking involves a variety of planning – including planning for the unplanned. Through flexibility, approvals, risks and more – find out how Coyne PR thinks about newsjacking and how you can apply these tips moving forward!
Video: A culture that fully embraces DEI – a firsthand perspective
Aflac’s Ines Gutzmer highlights the professional and personal benefits of working at a company that lets her be her true self.
Freelance platform Publicist facilitates one-on-one meetings with CMOs
The platform allows top marketers and comms execs to lend their expertise for a fee.
Model B names Todd Silverstein president
Silverstein has worked at Sagepath and agencies Drum and Edelman.
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GlobeNewswire press release distribution
Generate media coverage, reach targeted audiences and increase brand awareness.
iPhone users overwhelmingly reject app tracking – but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
Merriam-Webster to auction off NFT definition for charity; Estée Lauder selects Meridith Webster as EVP of comms and global affairs.
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Sanofi hires AstraZeneca's corporate affairs chief for vaccine comms role
Pharma giant Sanofi Pasteur has poached Eleanor Duff from AstraZeneca to become its head of global comms.
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Is the Clubhouse hype dying down?
As Clubhouse’s user and download numbers decline, marketers question whether the audio social app has reached its peak.
$3 million in unsold cookies? How Nestlé Toll House helped Atlanta Girl Scouts with a pandemic problem
The Metro Atlanta Girl Scouts were holding 720,000 boxes of cookies due to the pandemic.
Wayne Hickey exits Weber Shandwick for IBM role
Hickey had two stints at the IPG firm in the Bay Area.
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Investors understand agency sector is 'a great business to invest in', CEO says.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
IHOP hosts Milkshake Monday, thanks to Adam Sandler; Mattel launches PlayBack program to recycle old toys.
All-you-can-drink milkshakes on IHOP, courtesy of Adam Sandler
It all started when an IHOP hostess unknowingly turned the comedian away.
Clarity buys creative SEO and analytics agency
Global comms agency Clarity has bought UK consultancy 3WhiteHats, a creative SEO, paid and analytics specialist, and is in "active conversations" about further acquisitions.
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COO of Edelman China moves to Ogilvy
Melinda Po returns to the agency after a short stint at Edelman.
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Massachusetts sues Publicis Health over ties to Purdue, opioids
The lawsuit claims the company is responsible for marketing strategies that aimed to reduce hesitancy among prescribers to give patients OxyContin.
Mother’s Day PSA highlights lack of fertility benefits for women with cancer
“It's not just hearts and flowers for all women,” said The Chick Mission director Tracy Weiss.
The agency game plan for India's second wave: Putting people first
Networks with offices in India are facilitating medical support, mental health services and vaccinations for employees affected by the deadly coronavirus spike.
The big return to hybrid work has many nuances
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
Just briefly
People moves, account wins and other comms news.
JLR appoints Accenture to global marketing duties with Spark44
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
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From Our Partners
Create major PR impact on limited resources
CommsTech roundtable: The unprecedented importance of information you can trust
Video: Making yours a story like no other
Watch this: Virtual events made easy
5 new plays to mitigate risk when disinformation and online narratives threaten your brand
How comms helps a brand identify its purpose
Brandstormers: Liza Burnett Fefferman, ViacomCBS MTV Entertainment Group
Three major crisis comms challenges PR pros will face in 2021
Video: Lessons from a year that changed PR forever
The path to equity at your organization
Two Americas, One Message?
How to Quantify Your PR Impact
The future of comms: Leading voices share their vision
Technology takes trust to another level
CommsTech: Unlocking PR's potential
Brandstormers: Featuring Rite Aid's Jeff Olson
PR and marketing: Snapshot of an evolving relationship
Roadmap to Becoming a Best Place to Work