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Magnum to open ice cream bar in New York
A Magnum pop-up store where visitors can customize their ice creams with their choice of toppings and dips is opening in New York for the third year running.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
From President Trump's weekend tweetstorm to the royal wedding, here's the news PR pros need to know as they start the week.
Earning their place: The Bayer-hosted healthcare roundtable
Seven healthcare comms leaders convened in Boston to share earned media tactics and explain how crucial they are in an industry rife with innovation.
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UK tech giant ARM takes on new agency after a year with Allison+Partners
The UK's largest tech firm ARM has ended its work with Allison+Partners and begun work with Bite Global, PRWeek has learned.
Rebecca Spicer named SVP of comms at Airlines for America
She is set to join the group next month.
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What brands should consider before they place their bets on sports gambling
Strategies to help you navigate the brave new world of legalized sports betting.
Are Uber's new softer spots changing your perception of the brand?
Or are you not convinced the company has turned over a new leaf?
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How PR ethics affect you
All levels of comms, from the CCO to the front desk, must work toward consistently maintaining credibility.
Brand film tactics take center stage
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach
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Global Awards show strength of PR profession around world
This week's PRWeek Global Awards winners and a taste of the bullish U.K. PR sector represent a welcome contrast to the relative stasis in the U.S.
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The PR Week 5.18.2018: A meme-heavy week
Yanny v. Laurel, the royal wedding, and big news out of BCW Group were a few of the topics PRWeek's staff tackled for this week's podcast.
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Breakfast Briefing: White House considers shrinking communications staff
Plus: A key executive is leaving United Airlines.
Watch: Text100 and John Boyega encourage public to #SleepLikeAHero to beat cancer
Text100 has developed a creative campaign to drive downloads of crowdsourcing app DreamLab, which harnesses the processing power of smartphones to beat cancer.
Whole Foods comms head Brooke Buchanan exits
The grocery chain's comms department is in the middle of a shakeup.