The Coca-Cola tea brand wants to inspire customers to do random acts of kindness and raise money for a charity.
Weber Shandwick UK head of public affairs Joey Jones is joining Cicero, the comms agency that last week announced the acquisition of Westbourne Communications.
The success of Trash Isles - the PR Lions Grand Prix winner from AMV BBDO and LADbible - should be a "light bulb moment" demonstrating the impact of social publishers, according to LADbible's head of comms.
Students from the University of Georgia were on hand as Publicis executives presented the technology in Cannes.
The boutique PR firm, which supported Sandy Hook Promise's Evan PSA, started working with the organization on June 1.
Is the disappointing performance of PR becoming a deterrent to submitting to the festival at this point?
A taste of the South of France.
A dozen top comms leaders convened in New York to discuss how traditional tactics and new tools support each other to shape the strongest brands
Unilever is trialing a new agency model which will see creative agency talent within a holding group integrated into a single team.
Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.
Here are three reasons why listening is essential in our profession
The chauffeur of Finsbury chairman Roland Rudd has been interviewed by the UK's Financial Conduct Authority (FCA) as part of a probe into insider trading, City AM has reported.
Plus: A bit of controversy in the Young PR Lions.