Studios will serve as a dedicated marketing unit for all North Sixth Group holdings.
Here are five main takeaways from the report.
In this series’ second of three roundtables, a nonet of industry leaders highlighted myriad tactical possibilities technology has either availed or amplified for them – and can for you.
Lorne Fisher, CEO and managing partner at Fish Consulting, recalls COVID-19’s immediate and long-lasting impact on his agency, its clients, and the entire comms landscape.
PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.
The upgrades will help marketers understand ad performance, the company said.
The platform revealed it removed 3.5 million ads and pieces of content containing misinformation, including on COVID-19 and global elections.
Most want to achieve progress on justice, equity, diversity and inclusion (JEDI). The leaders who gathered at a recent Porter Novelli-hosted roundtable provided tactical counsel to do so.
Syneos Health Communications has hired former Eli Lilly corporate comms leader Mark Sudwell as head of its value, access and reputation offer, alongside a European creative director and a raft of other global appointments.
How Genesis responded to a wave of media attention after Tiger Woods’ crash; Teneo buys stake in WestExec Advisors.
National organizations increasingly face new and difficult decisions about whether to engage in discussions around hot button issues that may not be directly tied to their bottom lines or core missions.
The Hyundai brand’s PR team is stressing transparency about its safety features.
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
He has worked at the agency since 2011.
Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
Cision to acquire Brandwatch for $450 million; Business Roundtable launches Move the Needle campaign.
The deal is expected to close in Q2 2021.
Rosenberg talks about the challenges that agencies face after a year of COVID-19, the value to brands of an effective social media campaign, and more.
Segment leader Mark McCall (pictured) said he was 'incredibly pleased' with the results and FTI's work with the healthcare sector.
This week’s Haymarket Media Coronavirus Briefing is 1,977 words and will take you eight minutes to read.
Why communications deserved a seat at the table.
The seven-year agency veteran will be charged with evolving the shop into a full-service communications and marketing firm.
Better late than never?
Many young people’s priorities have changed with regard to career choices during the pandemic.
Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.
Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day
Inside Wisconsin Cheese’s #ForTheLoveOfCheese campaign.
Healiolytics will boost HCP targeting and reporting, the company says.