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Maaco, Meineke parent picks Olson Engage for corporate comms
Driven Brands' portfolio also includes Carstar and Take 5 Oil change.
Why the PR world needs journalists' skills more than ever
It's true that PR isn't as singularly focused on reporters writing stories as it once was. Neither is the news business.
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Paving a more effective path to the C-suite
Leaders from Bayer and Cision recently huddled to share best practices on relationship building, measuring for real impact, and more.
Ketchum study: Tech can't ignore young people's concerns
The research found widespread worry and fear among digital natives, who could demand change from Big Tech.
Breakfast Briefing: 5 things PR pros need to know on Tuesday morning
Agency CEOs on the biggest changes of the past two decades; PRWeek Global Awards launch; Guide to Generation Alpha; Instagram cofounders to exit.
The 20 most influential communicators
These men and women have shaped the PR industry over the past two decades
'I would prefer an iPad to a dog': Generation Alpha talks technology in Hotwire video
And 5 top tips for how marketers and PR pros can reach young children and their parents.
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Next 15 H1 pre-tax profit grows 26 per cent as UK outperforms
Next 15 has reported a sharp rise in profit and revenue in the first six months of 2018 - with growth led by the UK business and a more mixed performance in the US.
The inside story on your best brand content
Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer
The weight is over: Weight Watchers changes name to WW
The brand has also adopted the "wellness that works" tagline.
Procter & Gamble's Marc Pritchard shares personal journey about bias, labels
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
Former Sard Verbinnen partners launch Reevemark
The group founding the consultancy is led by CEO Brandy Bergman.
Parse.ly debuts tool to measure internet attention
Its data is "more predictive of audience behavior" than other types of measurements, said the company's cofounder.