The fast-food chain's current PR AOR, MWWPR, is pitching for both the PR and social work.
Proof of the power of diversity and inclusion was evident everywhere during the fifth annual event
The Coca-Cola tea brand wants to inspire customers to do random acts of kindness and raise money for a charity.
Plus: See which agencies are on top of the Cannes PR medal count.
Weber Shandwick UK head of public affairs Joey Jones is joining Cicero, the comms agency that last week announced the acquisition of Westbourne Communications.
The success of Trash Isles - the PR Lions Grand Prix winner from AMV BBDO and LADbible - should be a "light bulb moment" demonstrating the impact of social publishers, according to LADbible's head of comms.
Students from the University of Georgia were on hand as Publicis executives presented the technology in Cannes.
A dozen top comms leaders convened in New York to discuss how traditional tactics and new tools support each other to shape the strongest brands
Is the disappointing performance of PR becoming a deterrent to submitting to the festival at this point?
A taste of the South of France.
Important societal issues affected the tenor of the event this year, starting with the moment Keith Weed stepped on stage.
Unilever is trialing a new agency model which will see creative agency talent within a holding group integrated into a single team.
Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.