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Unilever CEO: 'Woke-washing' is polluting purpose

Unilever CEO: 'Woke-washing' is polluting purpose

Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever's CEO Alan Jope says.

Edelman, Havas PR, Weber: more campaigns from PR shops shortlisted at Cannes

Edelman, Havas PR, Weber: more campaigns from PR shops shortlisted at Cannes

Campaigns for which Edelman, Havas PR and Weber Shandwick/3PM Agency have been credited with idea creation have been shortlisted in the Brand Experience & Activation Lions, announced at Cannes this morning.

FirePRO members consider move to fee-based system following PRCA proposal

FirePRO members consider move to fee-based system following PRCA proposal

FirePRO, the organisation for fire and rescue services comms people, is considering a proposal from the PRCA to handle its administration and offer its members more training opportunities.

Senior Cabinet Office staffer takes charge of GREAT campaign

Senior Cabinet Office staffer takes charge of GREAT campaign

Claire Pimm, deputy director for campaigns, insight and evaluation at the Prime Minister's Office and Cabinet Office, has been appointed interim director of the 'GREAT Britain' campaign.

Nike's 'Dream crazy' scoops second Grand Prix for sport entertainment

Nike's 'Dream crazy' scoops second Grand Prix for sport entertainment

Campaign starring Colin Kaepernick won Grand Prix in inaugural Entertainment Lions for Sport category.

MI5 turns to CIPR for help in preventing terror attacks

MI5 turns to CIPR for help in preventing terror attacks

Using comms as a weapon against the threat of a terrorist attack is at the heart of new guidance developed by Britain's Security Service and the CIPR.

Five steps to be more like 'Joanna' and push for greater diversity in NHS comms

Five steps to be more like 'Joanna' and push for greater diversity in NHS comms

A long time ago, I remember having sleepless nights worrying about whether I would ever get a job in communications.

3PM wins Bronze Lion (and the thanks of Cleveland sports fans) for Victory Fridge

3PM wins Bronze Lion (and the thanks of Cleveland sports fans) for Victory Fridge

Australian agency Naked and Rogers & Cowan also won notable Lions on Tuesday.

Local authority campaign urges people to name and shame fly-tippers

Local authority campaign urges people to name and shame fly-tippers

Luton residents are being asked to turn detective to reduce illegally dumped waste blighting the town's streets, in a 'Wall of Shame' campaign run by the council.

Hospice UK appoints new campaigns and comms director

Hospice UK appoints new campaigns and comms director

The national charity for hospice care in the UK has hired Sarah West (pictured) from Plan International UK to begin her new role at the end of the month.

In brief: Reputation firm launches in London, Clearbox takes flexible working to next level, Stagecoach appoints agency

In brief: Reputation firm launches in London, Clearbox takes flexible working to next level, Stagecoach appoints agency

Wins for Speed Communications and Tangerine, new hires at The PC Agency, and more from PRWeek UK.

Populism, trust and the role of tech giants influence news consumption, says research

Populism, trust and the role of tech giants influence news consumption, says research

Declining trust, misinformation and Brexit fatigue have all affected the way readers consume digital news over the past year, according to Reuter's Institute News Report 2019. Meanwhile, news consumers are using Facebook and Snapchat less.

Outgoing NHS comms director demands more support for staff

Outgoing NHS comms director demands more support for staff

Antony Tiernan, director of communications for improvement and development at NHS England and NHS Improvement, says more help is needed for comms professionals working in the NHS.

Sexual harassment is damaging the reputation of the public affairs sector

Sexual harassment is damaging the reputation of the public affairs sector

Talking about sexual harassment is never a comfortable conversation.

Edelman wins Bronze in Cannes Pharma Lions

Edelman wins Bronze in Cannes Pharma Lions

Impact Porter Novelli in Dubai was credited for PR for the Print & Publishing Grand Prix.

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"Your brand purpose is what makes you relevant to your audience"

"Your brand purpose is what makes you relevant to your audience"

Commotion's creative director, Rhian Harries, says getting to the core of a brand's purpose is the key to telling real stories

From digital disruptor to industry leader

From digital disruptor to industry leader

Building a challenger brand is tough in today's b2b landscape. Hannah Patel (pictured), UK director at Red Lorry Yellow Lorry, speaks to LogMeIn's Lauren Christopherson on how to get your message across in a crowded marketplace

"You need humans to engage with humans"

"You need humans to engage with humans"

Artificial intelligence is enhancing our lives, but it's nothing without the human touch, says Cision's senior insight manager, Orla Graham

Be brave! Ask the awkward questions

Be brave! Ask the awkward questions

Our ability to influence uncompromising colleagues and the board lies in the art of asking the right questions. But as an industry are we nurturing this ability?

Trust: Journalism's new business model

Trust: Journalism's new business model

Despite a difficult recent past for journalists - from fake news and misinformation campaigns, to shrinking budgets and newsrooms - a recent Cision report has revealed public trust is recovering

The power of questions

The power of questions

3 Monkeys Zeno's Creative Director, Stuart Yeardsley, explores why some of the most successful comms companies flourish because of their capacity to debate awkward provocations

More than food and drink: how brands get real impact
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More than food and drink: how brands get real impact

People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies

How automotive is navigating a transforming landscape
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How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...

Tackling taboos

Tackling taboos

Consumers are increasingly interested in businesses' charitable credentials - but engaging people in tough topics still proves challenging, says Astellas Pharma Europe's CSR Director, Christina Chalé

How cannabis' image is changing and why comms professionals around the world need to pay attention
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How cannabis' image is changing and why comms professionals around the world need to pay attention

The green rush is on: major consumer brands are researching and developing products, legislation and attitudes are changing, pharmas are pivoting - and comms is at the centre

Why banks don't need love for loyalty
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Why banks don't need love for loyalty

Are any banks actually winning customer hearts? And if so, how? PRWeek and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.

What you need to know about health comms for 2019 and beyond
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What you need to know about health comms for 2019 and beyond

What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...

"As communicators, we have a responsibility to talk about AI in a positive way"
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"As communicators, we have a responsibility to talk about AI in a positive way"

Artificial intelligence poses little threat to our industry - but it provides plenty of opportunities, says Hanover Communication's Guto Harri