The latest voluntary and non-profit PR news, opinion and features.
Got a story? Contact Sam Burne James on 020 8267 4940 or sam.burnejames@haymarket.com.

News and news analysis

Installation shines light on household food waste

Installation shines light on household food waste

A London home has been temporarily transformed with tonnes of food to highlight the huge amount of food waste generated by households in the capital each year.

H+K wins global brief to drive awareness of the 'circular economy'

H+K wins global brief to drive awareness of the 'circular economy'

The Ellen MacArthur Foundation has appointed the London office of Hill+Knowlton Strategies (H+K) to drive greater awareness of the circular economy.

Pride in London hires new comms director

Pride in London hires new comms director

Community interest group Pride in London has appointed Rhammel Afflick as its director of communications.

The PR Show podcast on purpose: 'It's OK to fail - brands just need to grow a pair'

The PR Show podcast on purpose: 'It's OK to fail - brands just need to grow a pair'

Businesses can no longer afford to ignore sustainable practices and should embrace social purpose or risk a backlash from consumers and shareholders. That's the key message of a special purpose marketing episode of PRWeek's podcast The PR Show.

Case Study: 'Immense' media interest in youth climate strike

Case Study: 'Immense' media interest in youth climate strike

As hundreds of thousands of young eco activists took to the streets last month, Greenhouse PR helped secure reams of coverage as the global youth strike made headlines around the world.

Watch: Team GB celebrates Britain's diversity with Tokyo 2020 campaign launch

Watch: Team GB celebrates Britain's diversity with Tokyo 2020 campaign launch

'This Is What Makes Us' aims to inspire Great Britain to unite behind Team GB at a time of heightened national division by focusing on the country's diversity.

Homelessness-themed Creative Shootout 2019 opens for entries

Homelessness-themed Creative Shootout 2019 opens for entries

Agency talent from around the UK is being urged to sign up to the fifth annual Creative Shootout, which this year will help to tackle homelessness.

Watch: Orange Is the New Black star features in new #ActForWater campaign

Watch: Orange Is the New Black star features in new #ActForWater campaign

Procter & Gamble aims to provide access to clean water for those in need together with Global Citizen and National Geographic in a new partnership that aims to drive action around poverty, inequality and sustainability.

P&G global programme leader: 'Brands should be wary of jumping onto any hot topics'

P&G global programme leader: 'Brands should be wary of jumping onto any hot topics'

Senior Proctor & Gamble marketer Allison Tummon Kamphuis says businesses are increasingly seeing their commercial success linked to 'genuine purpose', but warns against joining causes that do not match.

Health specialist returns to lead comms for ambulance service

Health specialist returns to lead comms for ambulance service

The Welsh Ambulance Services NHS Trust has appointed Lois Hough as head of external communications amid a major shake-up of its five-strong comms team.

Frank launches social purpose division

Frank launches social purpose division

Creative communications agency Frank has launched a specialist division to help people and brands to get the most out of purpose-driven initiatives and marketing.

Oxfam reveals damaging effects of climate change in London mural

Oxfam reveals damaging effects of climate change in London mural

Piece is on display in Shoreditch.

Campaign group says controversial assisted dying film was 'justified' as it is scrapped

Campaign group says controversial assisted dying film was 'justified' as it is scrapped

A film that formed part of a campaign for a change in the law on assisted dying has been pulled after sparking a backlash from some healthcare professionals.

Opinion and features

PR and comms must counter the instinctive ageism in the media

PR and comms must counter the instinctive ageism in the media

The notion of a study-work-retire life pattern is becoming increasingly old-fashioned as more of us try out different careers, travel the world, or begin new relationships in our 50s, 60s, 70s and 80s.

Three pieces of friendly comms advice for Extinction Rebellion

Three pieces of friendly comms advice for Extinction Rebellion

During the past 10 days Extinction Rebellion has taken over our capital city and conducted a sustained, high-profile, high-impact campaign, that I think few of us have ever seen in London before (apart from the last one!).

Why internal comms is as important as external in an age of purpose

Why internal comms is as important as external in an age of purpose

Why is it that internal comms is so often external comms' poor relation - the place where half-baked creativity goes to die? It makes no sense.

We are in an attention recession and only communications can rescue us

We are in an attention recession and only communications can rescue us

The faster the better, we've always been told: faster-moving queues are definitely good, faster delivery of your online purchase, even better.

My PR failures: What have they taught me?

My PR failures: What have they taught me?

Working in an industry that's often voted one of the most stressful, PR has opened me up to my share of failures, and I'm certain that there are more to come.

Why Lynne Franks is wrong about influencer marketing

Why Lynne Franks is wrong about influencer marketing

"Influencer marketing is just meaningless and will burn itself out," says Lynne Franks in yesterday's PR Week article.

Asking journalists to sign NDAs before you give them a story is illogical - and has wider implications for news

Asking journalists to sign NDAs before you give them a story is illogical - and has wider implications for news

Have you heard the one about a PR who asked a journalist to sign an NDA? It made a good story...

The secrets of work-life balance at virtual agencies

The secrets of work-life balance at virtual agencies

Today, the notion of trust is constantly questioned in multiple ways and this lack of trust, in people and eco-systems, is seeping into the workforce - cue 'the crisis of confidence'.

Will the industry's London-bias thwart its future success?

Will the industry's London-bias thwart its future success?

London has long established itself as a global business, creative and media hub resulting in so many agencies and clients being based there.

'What's your advice?' Creating a coaching culture in public sector comms

'What's your advice?' Creating a coaching culture in public sector comms

Those three simple words are among the most empowering you're likely to hear in the workplace.

Recent people moves

In brief: Former W exec joins Beam, wins for Milk & Honey, Palm, Siren and Aro

In brief: Former W exec joins Beam, wins for Milk & Honey, Palm, Siren and Aro

Former W exec joins Beam, trio of wins for Siren, Scottish agencies merge, hires at Napier and Holyrood, and more from PRWeek UK.

In brief: Milk & Honey to promote online safety, Alfred in chicken welfare brief, audio brand win for BWP

In brief: Milk & Honey to promote online safety, Alfred in chicken welfare brief, audio brand win for BWP

New hires at Stone Junction, US baby-care brand hires Battenhall, beauty tool brand appoints Known, and more from PRWeek UK.

Save the Children International comms chief to head London office of US agency

Save the Children International comms chief to head London office of US agency

Save the Children International global comms director Kirsten Walkom has left the charity to head the London office of US crisis and reputation management agency Smith & Company.

In brief: Ex-Freuds consultant joins Forces charity, We Are Social in emoji redesign brief, wins for Stand and Prohibition

In brief: Ex-Freuds consultant joins Forces charity, We Are Social in emoji redesign brief, wins for Stand and Prohibition

We Are Social in emoji redesign brief, PRWeek 30 Under 30 alumni joins youth marketing agency, wins for Stand and Prohibition, and more from PRWeek UK.

PRGN names new regional vice president for MENA

PRGN names new regional vice president for MENA

The global PR agency network has appointed Uwe Schmidt as its regional vice president for PRGN Europe/Middle East/Africa (EMEA).

London council appoints director of strategy and comms

London council appoints director of strategy and comms

Paul Bates, who has 20 years of experience in comms, has been named director of strategy and communications at Lambeth Council.

Mystery shrouds closure of Midlands agency Superdream

Mystery shrouds closure of Midlands agency Superdream

Staff were left shocked and the PRCA has launched an investigation into the sudden closure of Midlands communications agency Superdream.

Fledgling health agency appoints veteran freelancer to associate director job

Fledgling health agency appoints veteran freelancer to associate director job

Victoria Shillito, who has been working as a freelance communications professional for the past five years, has joined health comms agency OVID Consulting as an associate director.