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News and news analysis

NSPCC lobbying campaign for greater online protection gains ground

NSPCC lobbying campaign for greater online protection gains ground

A campaign by the NSPCC, which has already succeeded in getting the Government to include some of the charity’s recommendations in the draft Online Safety Bill, is gaining momentum.

PRCA census: industry inches toward greater diversity and hybrid working becomes the norm

PRCA census: industry inches toward greater diversity and hybrid working becomes the norm

The PR and comms industry currently employs nearly 100,000 people, of whom nearly two-thirds intend to work remotely on a part-time basis from now on, according to the PRCA’s annual census.

National Trust for Scotland appoints agency to launch 10-year strategy

National Trust for Scotland appoints agency to launch 10-year strategy

Creative comms agency Muckle Media has been appointed by the National Trust for Scotland on a retained basis, following a competitive pitch.

PRWeek UK Awards 2021: Winners revealed

PRWeek UK Awards 2021: Winners revealed

Engine MHP + Mischief and Taylor Herring were the big winners with five awards each at the prestigious PRWeek UK Awards 2021 at JW Marriott Grosvenor House in Park Lane, London on 20 October.

‘Breakthrough hire’: CRUK policy and public affairs chief joins Hanover Health

‘Breakthrough hire’: CRUK policy and public affairs chief joins Hanover Health

Emma Greenwood, director of policy and public affairs at Cancer Research UK (CRUK), will join Hanover’s health team in a senior role next month.

Ex-Golin London MD Bibi Hilton joins Creative Access

Ex-Golin London MD Bibi Hilton joins Creative Access

Former Golin London managing director Bibi Hilton has joined Creative Access, the social enterprise aimed at improving diversity in the creative industries, in the new role of director of comms.

Air Ambulance campaign goes behind the scenes of life-saving work

Air Ambulance campaign goes behind the scenes of life-saving work

A powerful campaign film launched today to mark the start of Air Ambulance Week uses real-life audio recordings showing the calmness of medics as they fought to save the life of a critically injured man.

Marcomms and media pros fear reliance on high-profile racism for D&I focus

Marcomms and media pros fear reliance on high-profile racism for D&I focus

New research has revealed industry concerns that conversations about diversity and inclusion in the workplace would disappear without high-profile racism cases, such as the abuse faced by England footballers Marcus Rashford, Jadon Sancho and Bukayo Saka following the Euro 2020 final.

Edelman acquires Basilinna, rolls out boutique advisory firm

Edelman acquires Basilinna, rolls out boutique advisory firm

Edelman Global Advisory will be led by Basilinna founder and CEO Deborah Lehr.

Information Commissioner’s Office picks ex-FCO staffer as comms chief

Information Commissioner’s Office picks ex-FCO staffer as comms chief

Angela Balakrishnan, former deputy director of comms in the geographic and thematic hub at the Foreign, Commonwealth and Development Office, has been appointed director of comms at the Information Commissioner’s Office.

Celebrities parody themselves for MS Society recruitment campaign

Celebrities parody themselves for MS Society recruitment campaign

Game Of Thrones stars Kit Harington and Rose Leslie, chef Ainsley Harriott, actors Andy Serkis and Alun Armstrong, comedian Ivo Graham and DJ Scott Mills are backing a campaign by the MS Society to recruit supporters.

Barnado's comms chief returns to public sector with London council role

Barnado's comms chief returns to public sector with London council role

Sagar Sharma has left his role as director of policy and communications at Barnardo’s to take up a new job as head of communications at Hounslow Borough Council.

Drag queen with terminal brain cancer in campaign for fairer research funding

Drag queen with terminal brain cancer in campaign for fairer research funding

A former drag performer with a brain tumour is one of the terminally ill cancer patients telling their personal stories as part of a powerful campaign calling for a fairer proportion of research funding into the disease.

Opinion and features

A little less advice, a little more action please: Comms can do more for LGBTQ+ people

A little less advice, a little more action please: Comms can do more for LGBTQ+ people

The communications industry talks a good talk when it comes to authenticity and representation.

Caution: COP26-related sustainability campaigns could be as big a failure as ‘Remain’

Caution: COP26-related sustainability campaigns could be as big a failure as ‘Remain’

Should the future be decided by nations, or between them? Are international treaties a threat to sovereignty? Does elite moralising reflect elite behaviour? Who gets to decide our future – and do they have a right to?

Diary of a volunteer RNLI Press Officer: Sunk trawler brought home the sharp end of comms

Diary of a volunteer RNLI Press Officer: Sunk trawler brought home the sharp end of comms

The fourth entry in our series following the journey of RNLI trainee press officer Roz Ashton, in her own words, as she continues her training and sets out in the role. Ashton has lived around the world, worked in advertising and sailed across the Atlantic.

Ditch the retainer model and stop billing clients for time instead of results

Ditch the retainer model and stop billing clients for time instead of results

With PR agency retainers averaging £5,000-£7,000 a month in the UK, it’s not uncommon for clients to get next to no actual return on investment, so how much should PR cost?

Raducanu joins Rashford as voice of youth: Don’t dilute her message with the wrong PR

Raducanu joins Rashford as voice of youth: Don’t dilute her message with the wrong PR

Seeing Emma Raducanu win the US Open on Sunday night was a massive buzz, but it was the way she reacted to her victory that made the hairs on the back of my neck stand up.

'It’s hard to communicate in soundbites' - comms challenges facing aid groups in Afghanistan

'It’s hard to communicate in soundbites' - comms challenges facing aid groups in Afghanistan

What are the main communications challenges for aid bodies and charities working in Afghanistan following the Taliban's seizure of power last week, and what kind of messages have the biggest impact? We hear from three organisations.

‘Baby Surgeons’ documentary is an opportunity to talk about difficult issues

‘Baby Surgeons’ documentary is an opportunity to talk about difficult issues

NHS comms professionals often break into a cold sweat at the prospect of a production crew making a documentary about their organisation – and make no mistake it's not for the faint-hearted – but I know from experience that the rewards can be huge.

Diary of a volunteer RNLI Press Officer: Dramatic rescue prompts media interest

Diary of a volunteer RNLI Press Officer: Dramatic rescue prompts media interest

The third entry in our series following the journey of RNLI trainee press officer Roz Ashton, in her own words, as she continues her training and sets out in the role. Ashton has lived around the world, worked in advertising and sailed across the Atlantic.

Pings ain't what they used to be: why my agency is ignoring government advice on ‘Freedom Day’

Pings ain't what they used to be: why my agency is ignoring government advice on ‘Freedom Day’

It’s so-called “Freedom Day” today, the moment the COVID-19 rules are relaxed and there’s no longer a requirement to distance, limit numbers indoors or wear masks.

We don’t talk about infertility in the PR industry – but we must

We don’t talk about infertility in the PR industry – but we must

The first rule of infertility is you do not talk about infertility; the second rule is don’t even think about talking about infertility at work.

Recent people moves

Movers & Shakers: Teneo, FTI, Instinctif, Instinct, British Beer & Pub Association and more

Movers & Shakers: Teneo, FTI, Instinctif, Instinct, British Beer & Pub Association and more

PRWeek's round-up of industry hires, departures and promotions.

Teneo adds more MDs in Europe

Teneo adds more MDs in Europe

Teneo has continued to make senior appointments across Europe, including managing directors in Berlin, Frankfurt and Brussels.

Royal College of Psychiatrists appoints comms chief

Royal College of Psychiatrists appoints comms chief

Bex Couper has been promoted to the role of director of strategic communications at the Royal College of Psychiatrists, taking over from Kim Catcheside, PRWeek has learned.

Movers & Shakers: Interpublic, Instinctif, Cancer Research UK, 3 Monkeys Zeno, Accor, WA and more

Movers & Shakers: Interpublic, Instinctif, Cancer Research UK, 3 Monkeys Zeno, Accor, WA and more

PRWeek UK's round-up of industry hires, departures and promotions.

Cancer Research UK hires senior Ministry of Justice comms figure to lead comms

Cancer Research UK hires senior Ministry of Justice comms figure to lead comms

Cancer Research UK has appointed Luke Robinson, a former BBC journalist who currently works at the Ministry of Justice, as its director of communications.

Charity Commission hires director of external affairs

Charity Commission hires director of external affairs

Jonathan Stock has left the City of London Corporation, where he was senior comms lead for London's COVID-19 response, to take up a new role as assistant director, external affairs, at the Charity Commission.

Portland makes senior hire from Weber Shandwick

Portland makes senior hire from Weber Shandwick

Adam Short, a former senior figure at Weber Shandwick's social impact division, has joined Portland as a partner, focusing largely on health.

The Romans appoints creative director from Weber Shandwick

The Romans appoints creative director from Weber Shandwick

The Romans has named Janelle Feliciano, formerly of Weber Shandwick, as its creative director