The latest voluntary and non-profit PR news, opinion and features.
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News and news analysis

Pandemic prompts blood cancer charity to switch to permanent 'digital-first' approach

Pandemic prompts blood cancer charity to switch to permanent 'digital-first' approach

The pandemic has inspired a fundamental overhaul of communications at blood cancer charity Anthony Nolan and now there's no going back, its comms chief has told PRWeek in an exclusive interview.

RNLI appoints new PR agency

RNLI appoints new PR agency

The PHA Group has been appointed to the comms framework of the Royal National Lifeboat Institution (RNLI) following a competitive pitch process, the agency announced today.

Case study: Bake Off star Nadiya Hussain fronts WRAP's food waste awareness drive

Case study: Bake Off star Nadiya Hussain fronts WRAP's food waste awareness drive

The first Food Waste Action Week has highlighted the role of food waste in climate change and targeted its messages at the demographics who waste the most.

Youth charity appoints director of public affairs

Youth charity appoints director of public affairs

Steve Haines, former policy and campaigns chief at the National Deaf Children’s Society, has joined youth charity Impetus as its director of public affairs.

Asthma and lung charity's 'Invisible threat' campaign calls for action on pollution

Asthma and lung charity's 'Invisible threat' campaign calls for action on pollution

A campaign by Asthma UK and the British Lung Foundation calling for action against air pollution uses the pandemic as the context to talk about lung health.

Watch: NHS enlists Elton John and Michael Caine to promote COVID vaccines

Watch: NHS enlists Elton John and Michael Caine to promote COVID vaccines

The two stars assure viewers that getting the jab is easy and safe.

Cancer Research UK promotes director of research to top comms job

Cancer Research UK promotes director of research to top comms job

Ian Walker has been appointed executive director of policy, information and communications at Cancer Research UK.

Comic Relief appoints new chief executive

Comic Relief appoints new chief executive

Samir Patel has spent the past eight years at the digital media and comms agency Blue State.

Uber thanks NHS workers with rides, meals and love letters

Uber thanks NHS workers with rides, meals and love letters

The campaign by Mother will project messages of thanks on to hospital buildings.

Nature has a closing down sale in Born Free Foundation’s Black Friday campaign

Nature has a closing down sale in Born Free Foundation’s Black Friday campaign

Campaign highlights rapid drop in wildlife populations.

Former Labour MEP takes charity public affairs role

Former Labour MEP takes charity public affairs role

Rory Palmer, former Labour Member of the European Parliament for the East Midlands, has joined the Guide Dogs for the Blind Association as senior public affairs and campaigns manager.

Weber Shandwick launches bold charity campaign for breast cancer awareness

Weber Shandwick launches bold charity campaign for breast cancer awareness

A thought-provoking animation depicting the love-hate relationship women have with their breasts is at the heart of a campaign devised by Weber Shandwick's consumer marketing team for charity Breast Cancer Now.

John Lewis and Waitrose's joint Christmas campaign encourages nation to 'give a little love'

John Lewis and Waitrose's joint Christmas campaign encourages nation to 'give a little love'

The campaign is accompanied by a major charity drive and takes a different creative approach from previous years.

Opinion and features

Disinformation is corrosive: businesses must understand the risk and inoculate

Disinformation is corrosive: businesses must understand the risk and inoculate

Disinformation was once the near-exclusive provenance of nation-states, but not any more.

For non-profits trying to cut through during the pandemic – it’s ER, not PR

For non-profits trying to cut through during the pandemic – it’s ER, not PR

For years as an agency professional, I heard the phrase ‘It’s PR, not ER’ batted around and I used to say it myself - that is, until I moved into the non-profit sector.

PRWeek UK Power Book 2021: Top 10 in charity comms

PRWeek UK Power Book 2021: Top 10 in charity comms

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big players in charity comms.

Eight ways industry professionals can be better champions of diversity

Eight ways industry professionals can be better champions of diversity

Last year’s momentous global social justice movement forced the PR industry to examine its accountability as a gatekeeper of public dialogue.

Sex, flu and power: is the PR industry on the cusp of a new ‘roaring 20s’?

Sex, flu and power: is the PR industry on the cusp of a new ‘roaring 20s’?

You may have noticed recently that the nation has moved on from the Victorian era (sorry Jacob, you can keep it) and found a new period of history to eulogise – the 1920s.

Brand banter – timing is everything

Brand banter – timing is everything

Brands spotting opportunities to generate reach organically isn’t something new.

Five reasons to include Clubhouse in your comms strategy while it is still a thing

Five reasons to include Clubhouse in your comms strategy while it is still a thing

Is Clubhouse all you hear about recently?

Diary of a volunteer RNLI press officer: acronyms, tea and tragedy

Diary of a volunteer RNLI press officer: acronyms, tea and tragedy

This week, we begin a new series following the journey of RNLI trainee press officer Roz Ashton, in her own words, as she begins her training and explains why she volunteered. Ashton has lived around the world, worked in advertising and sailed across the Atlantic.

SOS is not a distress call: PR pros must learn from adland campaign evaluation

SOS is not a distress call: PR pros must learn from adland campaign evaluation

Businesses in the advertising world have recently woken up to a new way of tracking the impact of their efforts and there are lessons for those of us in PR.

A strong campaign is like a great murder mystery – and we’re the detectives

A strong campaign is like a great murder mystery – and we’re the detectives

People are often surprised I also write novels. Well, OK, just one complete novel so far… but it makes perfect sense when you think about it.

Recent people moves

Airbus appoints head of UK public affairs

Airbus appoints head of UK public affairs

Airbus has hired Josh Hardie, former deputy director-general of the CBI, as its new head of public affairs in the UK, PRWeek has learned.

Met Police comms chief announces departure as hunt for successor begins

Met Police comms chief announces departure as hunt for successor begins

James Helm, director of comms at the Metropolitan Police, has announced that he will depart in the summer after more than three years in the job.

Hanover Health bolsters leadership team as fee income rises

Hanover Health bolsters leadership team as fee income rises

Two associate directors, specialising in comms and public affairs, have been appointed by Hanover Health after fee income climbed by almost one-fifth.

Radioactive hires managing directors in leadership restructure

Radioactive hires managing directors in leadership restructure

Radioactive PR has appointed two managing directors in a major leadership restructure.

Movers & Shakers: Portland, Brunswick, Rivian, Ranieri Agency, Boldspace and more

Movers & Shakers: Portland, Brunswick, Rivian, Ranieri Agency, Boldspace and more

PRWeek's weekly round-up of industry hires, departures and promotions.

Movers & Shakers: Ketchum, H+K, Portland, M&C Saatchi Group, Pitch, Engine and more

Movers & Shakers: Ketchum, H+K, Portland, M&C Saatchi Group, Pitch, Engine and more

PRWeek's weekly round-up of industry hires, departures and promotions.

Atalanta appoints former Telegraph foreign correspondent to senior role

Atalanta appoints former Telegraph foreign correspondent to senior role

Alex Spillius has joined Atalanta, a firm providing advocacy, campaigning and strategic comms services, as a senior advisor focused on high-level communications and political strategy.

Carrie Symonds returns to comms in wildlife charity role

Carrie Symonds returns to comms in wildlife charity role

Carrie Symonds, former Conservative Party communications director and fiancée of Prime Minister Boris Johnson, has joined wildlife charity and conservation project Aspinall Foundation as head of comms.