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News and news analysis

Sport England launches campaign to keep Brits active during lockdown

Sport England launches campaign to keep Brits active during lockdown

The campaign by the public body aims to inspire the nation to stay active at home during the ongoing coronavirus outbreak.

'Nudge unit' hires defence intelligence specialist as MD

'Nudge unit' hires defence intelligence specialist as MD

The Behavioural Insights Team (BIT) has appointed intelligence expert Rachel Coyle as managing director, EMEA.

‘Be honest about how bad it might get’: Alastair Campbell’s 20 crisis comms tips for the PM

‘Be honest about how bad it might get’: Alastair Campbell’s 20 crisis comms tips for the PM

Former No. 10 comms director Alastair Campbell has told Boris Johnson to resist the use of “smart-arse language” and express genuine sadness and regret at deaths in the UK from the coronavirus during his press conferences, as part of 20 crisis comms suggestions for the Prime Minister during the pandemic.

Public responds best to altruistic messaging from government on coronavirus

Public responds best to altruistic messaging from government on coronavirus

Coronavirus messaging from the government and health professionals on a range of behaviours – hand-washing, face-touching, self-isolation and stockpiling – are more effective when they appeal to the public’s better nature, new research has shown.

Reduce stigma and increase two-way dialogue: WHO's prescription for coronavirus comms

Reduce stigma and increase two-way dialogue: WHO's prescription for coronavirus comms

The World Health Organization (WHO) has produced new guidance for risk communication and community engagement around COVID-19, which warns against stigmatising those with the virus and stresses the importance of a continuous dialogue with target audiences.

The comms and public affairs professionals on the 'Women in Westminster Top 100’ list

The comms and public affairs professionals on the 'Women in Westminster Top 100’ list

Women working in comms and public affairs are among the most inspirational and influential female figures in the corridors of power, according to a report released this week.

Watch: Mischief launches 'Time to Change' campaign

Watch: Mischief launches 'Time to Change' campaign

PR firm Mischief and mental health advocates Time To Change have launched a campaign to raise awareness about less common mental health diagnoses.

MS Society apologises for tweet that urged people to 'turn the streets of Belfast orange'

MS Society apologises for tweet that urged people to 'turn the streets of Belfast orange'

The charity says it understands the sensitivities of Northern Ireland and this was an honest mistake.

Hey Girls launches UNsanitary campaign to tackle period poverty

Hey Girls launches UNsanitary campaign to tackle period poverty

A national campaign to raise awareness of period poverty in the UK showcases the unsafe items girls and young women use because they cannot afford real sanitary products.

Watch: Social Mobility Foundation launches new campaign to tackle recruitment inequality

Watch: Social Mobility Foundation launches new campaign to tackle recruitment inequality

Freuds has helped the Social Mobility Foundation (SMF) launch a campaign that calls on employers to overhaul outdated processes that lead to discrimination in recruitment.

Healthcare agency launches with tinnitus campaign and House of Lords debate

Healthcare agency launches with tinnitus campaign and House of Lords debate

Former Slimming World corporate PR director Leigh Greenwood has launched specialist agency Evergreen PR with a campaign that led to tinnitus being highlighted in the Lords last week.

Amnesty International restructures global comms team as agency

Amnesty International restructures global comms team as agency

Move is consequence of cuts in NGO's global operations and follows branding exercise last year.

Epoch wins Creative Shootout in homelessness charity brief

Epoch wins Creative Shootout in homelessness charity brief

Design agency Epoch beat stiff competition from seven other agencies in the competition's final last week.

Opinion and features

Trust and authenticity are vital for comms and media during the pandemic

Trust and authenticity are vital for comms and media during the pandemic

As much as the phrase ‘nothing has changed’ came to define the communications failure of Theresa May’s premiership, ‘everything has changed’ looms large over Boris Johnson’s handling of the COVID-19 crisis.

Plan, ask questions and switch focus: five good ways for comms professionals to work from home

Plan, ask questions and switch focus: five good ways for comms professionals to work from home

At times of crisis, business leaders often turn to communications professionals to guide them.

Dispatches exposed the shocking reality behind non-profit celebrity endorsement

Dispatches exposed the shocking reality behind non-profit celebrity endorsement

Channel 4’s Dispatches, 'Celebs For Sale: The Great Charity Scandal', saw former 'I’m A Celebrity… Get Me Out of Here!' contestants Harry Redknapp and Caitlyn Jenner supporting a fake charity in return for thousands of pounds.

PRWeek UK Power Book 2020: Top 10 in charity comms (in-house)

PRWeek UK Power Book 2020: Top 10 in charity comms (in-house)

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big in-house players in charity comms.

Coronavirus: It’s going to get worse for agencies before it gets better

Coronavirus: It’s going to get worse for agencies before it gets better

Something that was initially considered to be a problem only in China and the Far East, COVID-19 has now spread to the rest of the world and it’s causing increasing concern, on both a public health and an economic level.

Why Black Twitter matters for brands

Why Black Twitter matters for brands

Twitter is great and all, but have you ever heard of Black Twitter?

I welcome competition for BBC Radio 4 because it's good for our industry

I welcome competition for BBC Radio 4 because it's good for our industry

Like millions of people across the UK, I love a bit of Radio 4 in the morning.

Are corporate comms directors the key to making firms live up to their environmental promises?

Are corporate comms directors the key to making firms live up to their environmental promises?

Hundreds of Amazon workers defied the online retail giant this month by publicly blasting it for taking insufficient action on the climate crisis.

In a post-trust world, let's focus on 'belief'

In a post-trust world, let's focus on 'belief'

As sure as world leaders heading for the slopes in Davos, so the Edelman Trust Barometer rolls round and dominates industry headlines for a news cycle.

Stop talking about it and just get it done: we need to be a climate-positive industry

Stop talking about it and just get it done: we need to be a climate-positive industry

As an industry we are great at talking - it is one of our strengths. However, sometimes we need a bit more action and that has probably never been more important than the need for an urgent response to the climate crisis.

Recent people moves

Movers & Shakers: Weber, Ketchum, Brunswick, Teamspirit, Milk & Honey, Ranieri and more

Movers & Shakers: Weber, Ketchum, Brunswick, Teamspirit, Milk & Honey, Ranieri and more

PRWeek's weekly roundup of industry hires, departures and promotions.

NSPCC names new comms and marketing chief

NSPCC names new comms and marketing chief

The NSPCC has hired David Hamilton from The Scout Association as its new director of communications and marketing.

Movers & Shakers: Madano, Npower, ICO, NSPCC, Markettiers, 4media group and more

Movers & Shakers: Madano, Npower, ICO, NSPCC, Markettiers, 4media group and more

PRWeek's weekly roundup of industry hires, departures and promotions.

NSPCC comms chief joins The Royal Parks

NSPCC comms chief joins The Royal Parks

Ali Jeremy has left her role as comms director at children's charity the NSPCC after nine years to join The Royal Parks as director of communications and engagement.

Government's charity regulator appoints comms director

Government's charity regulator appoints comms director

Government regulator the Charity Commission has named Paul Latham as its new director of comms.

Movers & shakers: PLMR, Facebook, Shawbrook, Run, The Inner Circle, Rise at Seven and more

Movers & shakers: PLMR, Facebook, Shawbrook, Run, The Inner Circle, Rise at Seven and more

Our weekly roundup of industry hires, departures and promotions.

Former ABPI public affairs chief and London mayoral adviser joins healthcare agency

Former ABPI public affairs chief and London mayoral adviser joins healthcare agency

The former head of government affairs for pharma trade body the Association of the British Pharmaceutical Industry (ABPI) has been hired as a director at specialist healthcare agency OVID.

NHS media manager moves to nursing charity

NHS media manager moves to nursing charity

Aysha Awan, who led on the press and PR campaign to mark the 70th anniversary of the NHS, has left the public sector to become director of comms, marketing and events at the Florence Nightingale Foundation.