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News and news analysis

Five Campaigns We Liked in January: your winner revealed

Five Campaigns We Liked in January: your winner revealed

PRWeek UK's pick of the best PR and comms campaigns from January drew more than 3,000 votes. Find out the winner below...

Agency adds specialist firepower to team following 'flagship' pharma account win

Agency adds specialist firepower to team following 'flagship' pharma account win

WA Health has hired a new associate director and announced its win of the government affairs brief for Bayer's cardiovascular treatment.

Five Campaigns We Liked in January: vote for your favourite

Five Campaigns We Liked in January: vote for your favourite

From clocks and cats to AI football managers and army 'snowflakes', PRWeek has picked its five top January campaigns. Vote below for your favourite.

Case study: Campaign featured in Daily Mail raises army of NHS volunteers

Case study: Campaign featured in Daily Mail raises army of NHS volunteers

The Helpforce volunteering charity has recruited 33,000 people to give their time to the NHS for free, as a result of being chosen as the charity supported by the Daily Mail's 2018 Christmas campaign.

WaterAid installation highlights lives lost due to dirty water

WaterAid installation highlights lives lost due to dirty water

Stunt took place on the steps of St Paul's Cathedral.

Campaigning climate has got worse, say half of charity campaigners

Campaigning climate has got worse, say half of charity campaigners

Research by the Sheila McKechnie Foundation finds that campaigners blame an 'atmosphere of intolerance from Whitehall'.

Brutally honest campaign tackles fears over smear tests

Brutally honest campaign tackles fears over smear tests

A mixture of traditional media relations and social media, using celebrity influencers, is being used to promote a new campaign to increase the number of women booking cervical cancer screening appointments.

Help for Heroes lights up Tower of London to focus on veterans' mental health

Help for Heroes lights up Tower of London to focus on veterans' mental health

Veterans take four years on average to seek help for their trauma.

Oxfam sex scandal wiped £400m from brand valuation, report reveals

Oxfam sex scandal wiped £400m from brand valuation, report reveals

Oxfam's prostitute scandal in Central America has eroded the value of its brand in the UK by hundreds of millions of pounds, PRWeek can reveal.

RNIB transcribes social media users' names in braille

RNIB transcribes social media users' names in braille

Twitter and Instagram campaign marked World Braille Day.

19 PR pros give us 19 words on what they're expecting in 2019

19 PR pros give us 19 words on what they're expecting in 2019

What will the next 12 months have in store for the PR profession? It's time for PR leaders to gaze into their crystal balls with these 19-word predictions for 2019.

The eight biggest PR stories of 2018

The eight biggest PR stories of 2018

PRWeek casts a beady eye back over what hit the PR headlines in 2018.

Twitter backs Shelter campaign with #DuvetKnowItsChristmas film

Twitter backs Shelter campaign with #DuvetKnowItsChristmas film

Video stars Rhodri Marsden, who started hashtag in 2011.

Opinion and features

Three reasons why you should follow a four-day week

Three reasons why you should follow a four-day week

It's hard to believe that there's still taboo around mental health in the workplace, and it's even harder to believe that only a handful of companies have realised that unhappy, tired and under-appreciated staff aren't going to make you any money.

A digital content bubble is bursting - and we helped inflate it

A digital content bubble is bursting - and we helped inflate it

So it's happened. The digital content 'bubble' has burst. From layoffs at Buzzfeed, Vice and HuffPost to The Pool going into administration, it turns out, startlingly, that there likely isn't a sustainable business model for giving away news for free online.

The environmental impact of your PR stunt can harm the brand

The environmental impact of your PR stunt can harm the brand

Throughout 2018 plastic waste embedded itself deeply in the public consciousness, thanks to efforts of environmental campaigners and programmes such as the BBC's Blue Planet II.

Bridging the reputation gap is a catalyst for business success

Bridging the reputation gap is a catalyst for business success

It is regularly said that we live in an era when businesses are more closely scrutinised than ever.

Five things I've learned since returning to corporate comms from maternity leave

Five things I've learned since returning to corporate comms from maternity leave

It's been a year since I've left my little munchkins at home and returned to work after 10 months of maternity - how time flies.

Why PR people need to protect influencers' mental health

Why PR people need to protect influencers' mental health

Here's a test. Open Instagram and go through the first 10 posts. How many of them are from people you know?

The benefits of the government's ethnicity pay-gap proposals are both moral and economic

The benefits of the government's ethnicity pay-gap proposals are both moral and economic

It's popular to quip that - as a consequence of Brexit - "there is no domestic policy agenda" and it's right that we consistently look back at the commitment to wide-ranging social reforms the Prime Minister promised to correct society's "burning injustices".

'Bravery, audacity and vision' - campaigns that shifted the conversation on suicide

'Bravery, audacity and vision' - campaigns that shifted the conversation on suicide

Suicide is the biggest killer of men under 50 and a major threat to women into their 30s. However, campaigns to raise awareness have helped bring down the rate to its lowest level in more than 30 years.

Parental leave: let's not judge the different choices mums and dads make

Parental leave: let's not judge the different choices mums and dads make

Maternity leave. Paternity leave. Parental leave. They're all the same, right?

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

In the wake of soul-searching by leading agencies on the nature of public relations, Robert Phillips writes for PRWeek exactly six years since he quit as boss of Edelman, proclaiming 'PR is Dead'.

Recent people moves

In brief: Yopa retains MSL, Gonzalez returns to Prosek, account wins for Future, Lenny and Roland Dransfield

In brief: Yopa retains MSL, Gonzalez returns to Prosek, account wins for Future, Lenny and Roland Dransfield

MSL wins UK's second largest online estate agency, Gonzalez returns to Prosek, Barry's Bootcamp hires Manchester agency, and more from PRWeek UK.

Crowdfunding platform GoFundMe hires head of PR and partnerships

Crowdfunding platform GoFundMe hires head of PR and partnerships

The world's largest crowdfunding platform GoFundMe has appointed Helen Dagley as head of PR and partnerships.

Pharma association promotes Dunster to head of comms

Pharma association promotes Dunster to head of comms

The Association of the British Pharmaceutical Industry (ABPI) has promoted Elliot Dunster to executive director of communications.

Exclusive: Scotland Office appoints new comms director as Government turbulence intensifies

Exclusive: Scotland Office appoints new comms director as Government turbulence intensifies

The Scotland Office has appointed Anna Macmillan as its new director of comms during a turbulent week for the Government.

NHS leadership body appoints director of comms to help communicate 10-year plan

NHS leadership body appoints director of comms to help communicate 10-year plan

The NHS Confederation has named Daniel Reynolds as its new director of comms, with a remit to support healthcare leaders in delivering the service's 10-year plan.

Claire Rowney to succeed Richard Taylor as Macmillan's marcoms head

Claire Rowney to succeed Richard Taylor as Macmillan's marcoms head

Macmillan Cancer Support has appointed Claire Rowney as executive director of fundraising, marketing and communications.

In brief: Edelman strengthens advisory team, RMS bags consumer projects, wins for The Communication Group and Lemongrass

In brief: Edelman strengthens advisory team, RMS bags consumer projects, wins for The Communication Group and Lemongrass

Edelman hires associate directors, Fourth Day opens shop in Sydney, Roland Dransfield to launch Chinawhite Manchester, and more from PRWeek UK.

In brief: The Academy wins Shelter Christmas campaign, Fieldhouse expands, account wins for Rooster, Grifco and Threepipe

In brief: The Academy wins Shelter Christmas campaign, Fieldhouse expands, account wins for Rooster, Grifco and Threepipe

The Academy wins Shelter campaign, Good Broadcast hires Josh Wheeler, Clementine wins luxury wine client, and more from PRWeek UK.